Skip to content
Shop the look
Shop the look
Shop the look
Performance UV Shirts, T-Shirts, Hats, Hoodies & Coastal Clothing
Whether you're heading offshore before sunrise, paddling the Jupiter Inlet, spending the afternoon at the beach, or grabbing dinner after a day on the water, Blueline Men's Apparel is built for life on Florida's coast. Our men's collection brings together premium performance UV shirts , sun shirts, Surf Inspirted T-shirts , surf hats, performance hats , hoodies, polos, boardshorts, walk shorts, button-ups, outerwear, and everyday coastal accessories from brands we trust and wear ourselves.
As a locally owned surf shop in Jupiter, Florida
Shop trusted brands including Blueline, Johnnie-O, Free Fly, Marsh Wear, Katin, Rhythm, Rip Curl, RVCA, Roark, FloMotion, Outerknown, O'Neill, Costa, Lost, and OluKai , along with exclusive Blueline designs inspired by Jupiter and the South Florida coast. Every piece is selected because it meets the standards of our local community and helps you stay comfortable from sunrise on the water to sunset around town.
Shop by Category From technical performance gear to everyday coastal essentials, explore our men's collection by category to find clothing built for your next adventure.
Performance UV Shirts Stay protected during long days under the Florida sun with lightweight performance men's sun shirts designed for fishing, boating, paddleboarding , surfing, hiking, and everyday wear. Moisture-wicking fabrics, breathable construction, and UPF protection make these a year-round favorite.
Surf Inspired T-Shirts Discover soft, comfortable surf culture inspired tees featuring original Blueline artwork alongside premium coastal lifestyle brands. Perfect for everyday wear, travel, and showing your love for Jupiter and life on the water.
Blueline Hats Classic rope hats , trucker hats, cotton hats , and performance hats designed for beach days, surf sessions, and everyday coastal living here in Jupiter, Florida or wherever you call home. Find styles that balance comfort, durability, and timeless south Florida life style.
Performance Hats Lightweight technical hats built for Florida heat with breathable fabrics, moisture management, and quick-drying performance. Ideal for fishing, golf, boating, paddleboarding, and active days outdoors.
Hoodies Shop lightweight performance hoodies, UV hoodies , and comfortable everyday sweatshirts that transition easily from cool mornings on the water to evenings around town.
Polos Performance and lifestyle polos designed for the golf course, the office, dinner, or casual weekends while maintaining a clean coastal look.
Boardshorts Technical boardshorts built for surfing, swimming, boating, and all-day comfort on and off the water.
Walk Shorts Comfortable walk shorts that pair everyday versatility with coastal style, making them ideal for travel, weekends, and Florida living.
Button-Ups Lightweight woven shirts that work equally well for waterfront dinners, vacations, or casual everyday wear.
Accessories Complete your outfit with belts, wallets, sunglasses, bags, and other coastal essentials selected for life outdoors.
Featured Brands At Blueline Surf & Paddle Co., we believe great apparel starts with brands that consistently deliver quality, comfort, and performance. That's why we carry a carefully curated mix of established coastal lifestyle leaders alongside our own growing Blueline collection.
Whether you're looking for the polished performance of Johnnie-O , the lightweight comfort of Free Fly , the outdoor functionality of Marsh Wear , the timeless surf style of Katin , the laid-back feel of Rhythm , or trusted favorites from Rip Curl, RVCA, Roark, FloMotion, Outerknown, O'Neill, Costa, Lost, and OluKai , every brand earns its place on our shelves. Our exclusive Blueline apparel reflects the lifestyle we live every day in Jupiter, with designs inspired by local beaches, offshore fishing, paddleboarding, and Florida's year-round coastal culture.
Why Shop Blueline? Locally Owned in Jupiter, Florida We're part of the local surf and paddle community and know what works in South Florida.
Premium Coastal Brands We carefully select apparel from brands known for quality, durability, comfort, and performance.
Built for Florida Conditions Our clothing is chosen to handle heat, humidity, sun exposure, saltwater, and everyday outdoor adventures.
Surf, Paddle & Fishing Specialists Our team actually surfs, fishes, paddles, boats, and spends time outside, so our recommendations come from experience.
Curated Product Selection Instead of carrying everything, we focus on the products we'd confidently wear ourselves.
Convenient Online Shopping Order online anytime with fast shipping available across the United States.
Free In-Store Pickup Reserve your gear online and pick it up at our Jupiter surf shop.
Year-Round Coastal Style Performance apparel that works just as well at the beach, on the boat, or out for dinner afterward.
About Blueline Surf & Paddle Blueline Surf & Paddle Co. is a locally owned surf shop, paddle shop, and coastal lifestyle outfitter in Jupiter, Florida . Since opening our doors, we've helped locals and visitors enjoy everything the area has to offer, from surfing and paddleboarding to boating, fishing, beach days, and everyday coastal living.
Our mission is simple: provide premium gear, trusted advice, and apparel that fits the Florida lifestyle. Whether you're visiting Jupiter for the weekend or have called South Florida home for years, we're here to help you find clothing and equipment that performs on the water and looks great everywhere else.
FAQ Who is Blueline Surf & Paddle Co.? Blueline Surf & Paddle Co. is a locally owned surf shop and coastal lifestyle outfitter based in Jupiter, Florida. We specialize in surf, paddleboarding, fishing, beach, and outdoor apparel, along with surfboards, paddleboards, accessories, rentals, and local expertise. Our team lives the lifestyle we support, allowing us to recommend products based on real experience rather than trends.
What brands do you carry in your men's apparel collection? Our men's collection includes premium brands such as Blueline, Johnnie-O, Free Fly, Marsh Wear, Katin, Rhythm, Rip Curl, RVCA, Roark, FloMotion, Outerknown, O'Neill, Costa, Lost, and OluKai. We continually update our inventory with apparel designed for comfort, durability, and the Florida coastal lifestyle.
What products are included in the men's apparel collection? You'll find performance UV shirts, sun shirts, graphic T-shirts, hoodies, polos, boardshorts, walk shorts, button-up shirts, surf hats, performance hats, and everyday coastal accessories. Whether you're dressing for the beach, boat, office, or vacation, there's something for every occasion.
What makes your apparel different? We focus on products that perform in real Florida conditions. Every item is selected for comfort, breathability, durability, and versatility. Instead of chasing every trend, we choose apparel that our staff and local customers genuinely enjoy wearing throughout the year.
Do you carry clothing designed for Florida weather? Yes. Many of our shirts feature lightweight performance fabrics, moisture management, and sun protection to help you stay comfortable during hot, humid days. We also offer breathable everyday apparel that's perfect for Florida's year-round climate.
What should I wear boating in Florida? Lightweight performance shirts, technical hats, quick-drying shorts, and polarized sunglasses are some of the best choices for boating. Apparel that dries quickly, breathes well, and provides sun protection can make long days on the water much more comfortable.
What clothing works best for fishing? Many anglers prefer performance fishing shirts, lightweight hoodies, moisture-wicking hats, and comfortable shorts that allow unrestricted movement. Technical fabrics help regulate temperature while remaining comfortable throughout the day.
Do you offer UV protection clothing? Yes. Our men's collection includes a variety of performance shirts and hoodies designed to provide sun protection for surfing, fishing, boating, paddleboarding, golf, and other outdoor activities. Individual product pages include the specific performance features for each item.
Can I order online and pick up in Jupiter? Absolutely. You can place your order online and choose in-store pickup at our Jupiter location. It's a convenient option for local customers and visitors arriving for a beach vacation or fishing trip.
Do you ship nationwide? Yes. We ship throughout the United States, allowing customers across the country to enjoy the same coastal brands and exclusive Blueline apparel found in our Jupiter surf shop.
Why shop locally at Blueline instead of a big-box retailer? Shopping locally means you'll receive recommendations from people who surf, fish, paddleboard, and boat in the same conditions you do. We curate our inventory for Florida's coastal environment and provide personalized service that's difficult to find from larger retailers.
How do I choose the right apparel? Think about how you'll use it. Performance UV shirts and technical hats are ideal for active days outside, while graphic tees, polos, hoodies, and walk shorts provide everyday comfort. If you're unsure, our team is always happy to help you choose apparel based on your activities and the season.
48
{"item":{"id":7784240382030,"title":"Blueline Hampton Hoodie – Breeze Blue","handle":"blueline-hampton-hoodie-breeze-blue","description":"\u003ch2 data-start=\"323\" data-end=\"349\"\u003e\u003cstrong data-start=\"326\" data-end=\"349\"\u003eProduct Description\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"350\" data-end=\"426\"\u003eThe Hampton Hoodie is designed for effortless comfort with a refined finish.\u003c\/p\u003e\n\u003cp data-start=\"428\" data-end=\"732\"\u003eCrafted from exceptionally soft Peruvian cotton and built using a true cut-and-sew process, the \u003cstrong data-start=\"524\" data-end=\"566\"\u003eBlueline Hampton Hoodie in Breeze Blue\u003c\/strong\u003e offers a clean fit, natural structure, and all-day wearability. The fabric has substance without heaviness, giving it a polished feel that holds its shape over time.\u003c\/p\u003e\n\u003cp data-start=\"734\" data-end=\"998\"\u003eFinished with an \u003cstrong data-start=\"751\" data-end=\"801\"\u003eembroidered Blueline Jupiter logo on the chest\u003c\/strong\u003e, this hoodie balances understated branding with thoughtful detail. Easy to wear and timeless in design, it’s made for cool coastal mornings, boat days, and everyday moments when quality matters.\u003c\/p\u003e\n\u003cp data-start=\"1000\" data-end=\"1011\"\u003e\u003cstrong data-start=\"1000\" data-end=\"1011\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1012\" data-end=\"1254\"\u003e\n\u003cli data-start=\"1012\" data-end=\"1044\"\u003e\n\u003cp data-start=\"1014\" data-end=\"1044\"\u003eHigh-quality Peruvian cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1045\" data-end=\"1105\"\u003e\n\u003cp data-start=\"1047\" data-end=\"1105\"\u003eCut-and-sew construction for improved fit and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1106\" data-end=\"1152\"\u003e\n\u003cp data-start=\"1108\" data-end=\"1152\"\u003eEmbroidered Blueline Jupiter logo on chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1153\" data-end=\"1199\"\u003e\n\u003cp data-start=\"1155\" data-end=\"1199\"\u003eSoft, structured feel with a refined drape\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1200\" data-end=\"1254\"\u003e\n\u003cp data-start=\"1202\" data-end=\"1254\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-12-12T09:16:07-05:00","created_at":"2025-12-11T17:43:05-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Hoodies","tags":[],"price":12000,"price_min":12000,"price_max":12000,"available":true,"price_varies":false,"compare_at_price":12000,"compare_at_price_min":12000,"compare_at_price_max":12000,"compare_at_price_varies":false,"variants":[{"id":43225817219150,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000151125","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Hampton Hoodie – Breeze Blue - S","public_title":"S","options":["S"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151125","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43225817186382,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000151124","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Breeze Blue - M","public_title":"M","options":["M"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151124","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43225817251918,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000151126","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Breeze Blue - L","public_title":"L","options":["L"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151126","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43225817153614,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000151123","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Breeze Blue - XL","public_title":"XL","options":["XL"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151123","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43225817120846,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000151122","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Hampton Hoodie – Breeze Blue - 2XL","public_title":"2XL","options":["2XL"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151122","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Hoodie.png?v=1765579011"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Hoodie.png?v=1765579011","options":["Size"],"media":[{"alt":"Light blue Blueline hoodie with embroidered Jupiter logo on the chest displayed on a white background","id":32746852057166,"position":1,"preview_image":{"aspect_ratio":1.0,"height":500,"width":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Hoodie.png?v=1765579011"},"aspect_ratio":1.0,"height":500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Hoodie.png?v=1765579011","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2 data-start=\"323\" data-end=\"349\"\u003e\u003cstrong data-start=\"326\" data-end=\"349\"\u003eProduct Description\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"350\" data-end=\"426\"\u003eThe Hampton Hoodie is designed for effortless comfort with a refined finish.\u003c\/p\u003e\n\u003cp data-start=\"428\" data-end=\"732\"\u003eCrafted from exceptionally soft Peruvian cotton and built using a true cut-and-sew process, the \u003cstrong data-start=\"524\" data-end=\"566\"\u003eBlueline Hampton Hoodie in Breeze Blue\u003c\/strong\u003e offers a clean fit, natural structure, and all-day wearability. The fabric has substance without heaviness, giving it a polished feel that holds its shape over time.\u003c\/p\u003e\n\u003cp data-start=\"734\" data-end=\"998\"\u003eFinished with an \u003cstrong data-start=\"751\" data-end=\"801\"\u003eembroidered Blueline Jupiter logo on the chest\u003c\/strong\u003e, this hoodie balances understated branding with thoughtful detail. Easy to wear and timeless in design, it’s made for cool coastal mornings, boat days, and everyday moments when quality matters.\u003c\/p\u003e\n\u003cp data-start=\"1000\" data-end=\"1011\"\u003e\u003cstrong data-start=\"1000\" data-end=\"1011\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1012\" data-end=\"1254\"\u003e\n\u003cli data-start=\"1012\" data-end=\"1044\"\u003e\n\u003cp data-start=\"1014\" data-end=\"1044\"\u003eHigh-quality Peruvian cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1045\" data-end=\"1105\"\u003e\n\u003cp data-start=\"1047\" data-end=\"1105\"\u003eCut-and-sew construction for improved fit and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1106\" data-end=\"1152\"\u003e\n\u003cp data-start=\"1108\" data-end=\"1152\"\u003eEmbroidered Blueline Jupiter logo on chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1153\" data-end=\"1199\"\u003e\n\u003cp data-start=\"1155\" data-end=\"1199\"\u003eSoft, structured feel with a refined drape\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1200\" data-end=\"1254\"\u003e\n\u003cp data-start=\"1202\" data-end=\"1254\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
{"item":{"id":7784239988814,"title":"Blueline Hampton Hoodie – Marina Blue","handle":"blueline-hampton-hoodie-marina-blue","description":"\u003cp data-start=\"289\" data-end=\"615\"\u003eDesigned with intention and made to be worn for years. The \u003cstrong data-start=\"348\" data-end=\"390\"\u003eBlueline Hampton Hoodie in Marina Blue\u003c\/strong\u003e is crafted from soft Peruvian cotton and built using a true cut-and-sew process for a refined fit and lasting structure. The fabric has a substantial feel without being heavy, offering comfort that holds its shape over time.\u003c\/p\u003e\n\u003cp data-start=\"617\" data-end=\"857\"\u003eFinished with an \u003cstrong data-start=\"634\" data-end=\"680\"\u003eembroidered Blueline logo across the chest\u003c\/strong\u003e, this hoodie delivers a clean, confident look rooted in coastal style. Timeless and versatile, it’s built for cool mornings, travel days, and everyday wear when details matter.\u003c\/p\u003e\n\u003cp data-start=\"859\" data-end=\"870\"\u003e\u003cstrong data-start=\"859\" data-end=\"870\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"871\" data-end=\"1104\"\u003e\n\u003cli data-start=\"871\" data-end=\"903\"\u003e\n\u003cp data-start=\"873\" data-end=\"903\"\u003eHigh-quality Peruvian cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"904\" data-end=\"964\"\u003e\n\u003cp data-start=\"906\" data-end=\"964\"\u003eCut-and-sew construction for improved fit and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"965\" data-end=\"1003\"\u003e\n\u003cp data-start=\"967\" data-end=\"1003\"\u003eEmbroidered Blueline logo on chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1004\" data-end=\"1049\"\u003e\n\u003cp data-start=\"1006\" data-end=\"1049\"\u003eSoft, structured feel with a clean finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1050\" data-end=\"1104\"\u003e\n\u003cp data-start=\"1052\" data-end=\"1104\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-12-12T09:14:46-05:00","created_at":"2025-12-11T17:41:39-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Hoodies","tags":[],"price":12000,"price_min":12000,"price_max":12000,"available":true,"price_varies":false,"compare_at_price":12000,"compare_at_price_min":12000,"compare_at_price_max":12000,"compare_at_price_varies":false,"variants":[{"id":43225815908430,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000151121","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Marina Blue - S","public_title":"S","options":["S"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151121","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43225815875662,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000151120","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Marina Blue - M","public_title":"M","options":["M"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151120","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43225815842894,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000151119","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Hampton Hoodie – Marina Blue - L","public_title":"L","options":["L"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151119","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43225815810126,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000151118","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Marina Blue - XL","public_title":"XL","options":["XL"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151118","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43225815777358,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000151117","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Hampton Hoodie – Marina Blue - 2XL","public_title":"2XL","options":["2XL"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151117","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Marina_blue_Blueline_hoodie_with_embroidered_logo.png?v=1765579543"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Marina_blue_Blueline_hoodie_with_embroidered_logo.png?v=1765579543","options":["Size"],"media":[{"alt":"Marina blue Blueline hoodie with embroidered logo on the chest displayed on a white background","id":32746758701134,"position":1,"preview_image":{"aspect_ratio":1.0,"height":500,"width":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Marina_blue_Blueline_hoodie_with_embroidered_logo.png?v=1765579543"},"aspect_ratio":1.0,"height":500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Marina_blue_Blueline_hoodie_with_embroidered_logo.png?v=1765579543","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"289\" data-end=\"615\"\u003eDesigned with intention and made to be worn for years. The \u003cstrong data-start=\"348\" data-end=\"390\"\u003eBlueline Hampton Hoodie in Marina Blue\u003c\/strong\u003e is crafted from soft Peruvian cotton and built using a true cut-and-sew process for a refined fit and lasting structure. The fabric has a substantial feel without being heavy, offering comfort that holds its shape over time.\u003c\/p\u003e\n\u003cp data-start=\"617\" data-end=\"857\"\u003eFinished with an \u003cstrong data-start=\"634\" data-end=\"680\"\u003eembroidered Blueline logo across the chest\u003c\/strong\u003e, this hoodie delivers a clean, confident look rooted in coastal style. Timeless and versatile, it’s built for cool mornings, travel days, and everyday wear when details matter.\u003c\/p\u003e\n\u003cp data-start=\"859\" data-end=\"870\"\u003e\u003cstrong data-start=\"859\" data-end=\"870\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"871\" data-end=\"1104\"\u003e\n\u003cli data-start=\"871\" data-end=\"903\"\u003e\n\u003cp data-start=\"873\" data-end=\"903\"\u003eHigh-quality Peruvian cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"904\" data-end=\"964\"\u003e\n\u003cp data-start=\"906\" data-end=\"964\"\u003eCut-and-sew construction for improved fit and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"965\" data-end=\"1003\"\u003e\n\u003cp data-start=\"967\" data-end=\"1003\"\u003eEmbroidered Blueline logo on chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1004\" data-end=\"1049\"\u003e\n\u003cp data-start=\"1006\" data-end=\"1049\"\u003eSoft, structured feel with a clean finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1050\" data-end=\"1104\"\u003e\n\u003cp data-start=\"1052\" data-end=\"1104\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}},{"id":303986081870,"handle":"valentines-day-gifts-for-him","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2026-02-04T09:42:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Him","body_html":"\u003ch3 data-start=\"331\" data-end=\"364\"\u003eValentine’s Day Gifts for Him\u003c\/h3\u003e\n\u003cp data-start=\"365\" data-end=\"558\"\u003eFinding the right gift doesn’t have to be complicated. Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}}]}
{"item":{"id":7779525361742,"title":"Blueline Christmas T-Shirt 2025 – Washed Natural","handle":"blueline-christmas-tshirt-2025-washed-natural","description":"\u003cp data-start=\"525\" data-end=\"791\"\u003eCelebrate the season with the Blueline Christmas T-Shirt 2025 in Washed Natural. Featuring a festive illustrated pickup truck hauling a Christmas tree through Jupiter, Florida, this limited-edition tee blends classic holiday style with the coastal charm of Blueline.\u003c\/p\u003e\n\u003cp data-start=\"793\" data-end=\"1089\"\u003ePrinted on a soft, comfortable fabric with a relaxed fit, it’s perfect for holiday events, beach gatherings, Christmas parties, or gifting. A collectible seasonal shirt that brings together surf culture, small-town holiday vibes, and the spirit of Jupiter during the most joyful time of the year.\u003c\/p\u003e","published_at":"2025-12-05T15:10:47-05:00","created_at":"2025-12-05T12:23:23-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":["Christmas","mens","T-shirt"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43208178466894,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150716","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Christmas T-Shirt 2025 – Washed Natural - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150716","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43208178499662,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150717","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Christmas T-Shirt 2025 – Washed Natural - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150717","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43208178434126,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150715","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Christmas T-Shirt 2025 – Washed Natural - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150715","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43208178401358,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150714","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Christmas T-Shirt 2025 – Washed Natural - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150714","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43208178368590,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150713","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Christmas T-Shirt 2025 – Washed Natural - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150713","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_T-shirt_pick_up_truck_surfboard_christmas_tree.png?v=1765035487","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_Tee_front_view.png?v=1765035520","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_tree_on_man_removing_christmas_tree_from_pick_up_truck.jpg?v=1765035590"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_T-shirt_pick_up_truck_surfboard_christmas_tree.png?v=1765035487","options":["Size"],"media":[{"alt":"Blueline Christmas T-Shirt 2025 in Washed Natural with festive holiday truck graphic and Jupiter Florida text – back view","id":32005009571918,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_T-shirt_pick_up_truck_surfboard_christmas_tree.png?v=1765035487"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_T-shirt_pick_up_truck_surfboard_christmas_tree.png?v=1765035487","width":1080},{"alt":"Blueline Christmas t-shirt front view","id":32005009539150,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_Tee_front_view.png?v=1765035520"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_Tee_front_view.png?v=1765035520","width":1080},{"alt":"Man loading a Christmas tree into a truck wearing a 'Blueline Christmas' t-shirt in Jupiter Florida","id":32005276860494,"position":3,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_tree_on_man_removing_christmas_tree_from_pick_up_truck.jpg?v=1765035590"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_tree_on_man_removing_christmas_tree_from_pick_up_truck.jpg?v=1765035590","width":1366}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"525\" data-end=\"791\"\u003eCelebrate the season with the Blueline Christmas T-Shirt 2025 in Washed Natural. Featuring a festive illustrated pickup truck hauling a Christmas tree through Jupiter, Florida, this limited-edition tee blends classic holiday style with the coastal charm of Blueline.\u003c\/p\u003e\n\u003cp data-start=\"793\" data-end=\"1089\"\u003ePrinted on a soft, comfortable fabric with a relaxed fit, it’s perfect for holiday events, beach gatherings, Christmas parties, or gifting. A collectible seasonal shirt that brings together surf culture, small-town holiday vibes, and the spirit of Jupiter during the most joyful time of the year.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7779217801294,"title":"Classic Blueline Cord Hat – Quarry","handle":"classic-blueline-cord-hat-quarry","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Classic Blueline Cord Hat in Quarry features soft corduroy texture, a relaxed vintage fit, and multicolor rope detailing for a coastal retro look. Finished with embroidered Blueline Surf \u0026amp; Paddle Co. lettering, this hat blends comfort and style for beach days, boat runs, and everyday Jupiter living.\u003c\/p\u003e","published_at":"2025-12-06T14:14:46-05:00","created_at":"2025-12-04T12:59:03-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Flat Brim","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43206471024718,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150816","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Classic Blueline Cord Hat – Quarry","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000150816","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476","options":["Title"],"media":[{"alt":"Classic Blueline Cord Hat in Quarry with multicolor rope and embroidered logo on dock in Jupiter Florida","id":32084944126030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Classic Blueline Cord Hat in Quarry features soft corduroy texture, a relaxed vintage fit, and multicolor rope detailing for a coastal retro look. Finished with embroidered Blueline Surf \u0026amp; Paddle Co. lettering, this hat blends comfort and style for beach days, boat runs, and everyday Jupiter living.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-07-19T07:10:56-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline’s Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}}]}
{"item":{"id":7777507180622,"title":"JUP Trucker Hat – Tan\/Camo","handle":"jup-trucker-hat-tan-camo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Trucker Hat in Tan\/Camo blends bold Jupiter style with a rugged outdoor look. Featuring oversized JUP lettering across the foam front and a camo brim and mesh back, this hat delivers lightweight comfort and coastal attitude. Perfect for boating, beach days, fishing, and everyday Florida living.\u003c\/p\u003e","published_at":"2025-12-06T14:24:37-05:00","created_at":"2025-12-03T06:45:17-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["camo","Foam Hat","Hat","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":false,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202386821198,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150729","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"JUP Trucker Hat – Tan\/Camo","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150729","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037","options":["Title"],"media":[{"alt":"JUP Trucker Hat Tan\/Camo with bold JUP lettering and camo brim on dock in Jupiter Florida","id":32086692167758,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Trucker Hat in Tan\/Camo blends bold Jupiter style with a rugged outdoor look. Featuring oversized JUP lettering across the foam front and a camo brim and mesh back, this hat delivers lightweight comfort and coastal attitude. Perfect for boating, beach days, fishing, and everyday Florida living.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-07-28T07:14:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline JUP Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-08-01T09:34:20-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":309858041934,"handle":"surf-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-06-03T10:05:26-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Surf Hats","body_html":"\u003cp data-start=\"581\" data-end=\"710\"\u003eFrom checking the morning surf to spending the afternoon at the beach, the right hat is essential for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"1114\"\u003eOur Surf Hat Collection features lightweight performance hats, rope hats, trucker hats, and coastal-inspired styles designed for surfing, beach days, boating, paddleboarding, travel, and everyday wear. Inspired by the laid-back lifestyle of Jupiter, Florida, these hats are built to keep you comfortable whether you're walking the beach, heading offshore, or grabbing a post-session drink with friends.\u003c\/p\u003e\n\u003cp data-start=\"1116\" data-end=\"1262\"\u003eFeaturing breathable materials, performance fabrics, and classic coastal designs, these are the hats you'll reach for every time you head outside.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1413\"\u003eWhether you call Jupiter home year-round or simply wish you did, our collection of surf hats brings a piece of the Florida lifestyle wherever you go.\u003c\/p\u003e","image":{"created_at":"2026-06-03T10:48:17-04:00","alt":"Three surfers carrying longboards along a Jupiter, Florida beach wearing Blueline Surf \u0026 Paddle surf hats on a sunny coastal morning.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-106.jpg?v=1780499485"}}]}
{"item":{"id":7777506918478,"title":"JUP Trucker Hat – Olive\/Camo","handle":"jup-trucker-hat-olive-camo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRep your Jupiter pride with the JUP Trucker Hat in Olive\/Camo. This hat blends a bold JUP front patch with a rugged camo bill, giving you a true Florida-outdoors look. Lightweight, breathable, and built for everyday wear—from paddle sessions on the Loxahatchee to afternoons in town.\u003cbr data-start=\"649\" data-end=\"652\"\u003eA local favorite and a must-have for anyone who calls Jupiter home.\u003c\/p\u003e","published_at":"2025-12-06T14:32:13-05:00","created_at":"2025-12-03T06:45:14-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["camo","Foam Hat","Hat","Jup","Jupiter","jupiter surf shop","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":2499,"compare_at_price_min":2499,"compare_at_price_max":2499,"compare_at_price_varies":false,"variants":[{"id":43202386526286,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150730","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Olive\/Camo","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2499,"inventory_management":"shopify","barcode":"210000150730","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0886.jpg?v=1777731541"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0886.jpg?v=1777731541","options":["Title"],"media":[{"alt":null,"id":37602520596558,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0886.jpg?v=1777731541"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0886.jpg?v=1777731541","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRep your Jupiter pride with the JUP Trucker Hat in Olive\/Camo. This hat blends a bold JUP front patch with a rugged camo bill, giving you a true Florida-outdoors look. Lightweight, breathable, and built for everyday wear—from paddle sessions on the Loxahatchee to afternoons in town.\u003cbr data-start=\"649\" data-end=\"652\"\u003eA local favorite and a must-have for anyone who calls Jupiter home.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline JUP Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-08-01T09:34:20-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":309858041934,"handle":"surf-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-06-03T10:05:26-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Surf Hats","body_html":"\u003cp data-start=\"581\" data-end=\"710\"\u003eFrom checking the morning surf to spending the afternoon at the beach, the right hat is essential for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"1114\"\u003eOur Surf Hat Collection features lightweight performance hats, rope hats, trucker hats, and coastal-inspired styles designed for surfing, beach days, boating, paddleboarding, travel, and everyday wear. Inspired by the laid-back lifestyle of Jupiter, Florida, these hats are built to keep you comfortable whether you're walking the beach, heading offshore, or grabbing a post-session drink with friends.\u003c\/p\u003e\n\u003cp data-start=\"1116\" data-end=\"1262\"\u003eFeaturing breathable materials, performance fabrics, and classic coastal designs, these are the hats you'll reach for every time you head outside.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1413\"\u003eWhether you call Jupiter home year-round or simply wish you did, our collection of surf hats brings a piece of the Florida lifestyle wherever you go.\u003c\/p\u003e","image":{"created_at":"2026-06-03T10:48:17-04:00","alt":"Three surfers carrying longboards along a Jupiter, Florida beach wearing Blueline Surf \u0026 Paddle surf hats on a sunny coastal morning.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-106.jpg?v=1780499485"}}]}
{"item":{"id":7777497088078,"title":"JUP Trucker Hat – Burgundy","handle":"jup-trucker-hat-burgundy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShow your Jupiter pride with the JUP Trucker Hat in Burgundy. This bold, lightweight trucker features the iconic JUP front logo and breathable mesh back—perfect for beach days, boat runs, and everyday life around Jupiter, Florida. A local favorite and one of our top-selling JUP styles.\u003c\/p\u003e","published_at":"2025-12-06T14:37:58-05:00","created_at":"2025-12-03T06:42:50-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter"],"price":2799,"price_min":2799,"price_max":2799,"available":false,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202370437198,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150727","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"JUP Trucker Hat – Burgundy","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150727","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","options":["Title"],"media":[{"alt":"JUP burgundy trucker hat on dock by the water in Jupiter Florida","id":32087026171982,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShow your Jupiter pride with the JUP Trucker Hat in Burgundy. This bold, lightweight trucker features the iconic JUP front logo and breathable mesh back—perfect for beach days, boat runs, and everyday life around Jupiter, Florida. A local favorite and one of our top-selling JUP styles.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-08-01T09:34:20-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":309858041934,"handle":"surf-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-06-03T10:05:26-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Surf Hats","body_html":"\u003cp data-start=\"581\" data-end=\"710\"\u003eFrom checking the morning surf to spending the afternoon at the beach, the right hat is essential for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"1114\"\u003eOur Surf Hat Collection features lightweight performance hats, rope hats, trucker hats, and coastal-inspired styles designed for surfing, beach days, boating, paddleboarding, travel, and everyday wear. Inspired by the laid-back lifestyle of Jupiter, Florida, these hats are built to keep you comfortable whether you're walking the beach, heading offshore, or grabbing a post-session drink with friends.\u003c\/p\u003e\n\u003cp data-start=\"1116\" data-end=\"1262\"\u003eFeaturing breathable materials, performance fabrics, and classic coastal designs, these are the hats you'll reach for every time you head outside.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1413\"\u003eWhether you call Jupiter home year-round or simply wish you did, our collection of surf hats brings a piece of the Florida lifestyle wherever you go.\u003c\/p\u003e","image":{"created_at":"2026-06-03T10:48:17-04:00","alt":"Three surfers carrying longboards along a Jupiter, Florida beach wearing Blueline Surf \u0026 Paddle surf hats on a sunny coastal morning.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-106.jpg?v=1780499485"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
{"item":{"id":7777494106190,"title":"JUP Trucker Hat – Solid Coral","handle":"jup-trucker-hat-coral","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStand out in classic Jupiter style with the JUP Trucker Hat in Solid Coral. The bold JUP logo pops against the vibrant coral front, paired with a breathable mesh back for all-day comfort. A local favorite and perfect for beach days, boat trips, and repping JUP anywhere you go.\u003c\/p\u003e","published_at":"2025-12-06T14:50:32-05:00","created_at":"2025-12-03T06:42:06-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202366701646,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150726","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Solid Coral","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000150726","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","options":["Title"],"media":[{"alt":"JUP coral trucker hat on dock by the water in Jupiter Florida","id":32087666884686,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStand out in classic Jupiter style with the JUP Trucker Hat in Solid Coral. The bold JUP logo pops against the vibrant coral front, paired with a breathable mesh back for all-day comfort. A local favorite and perfect for beach days, boat trips, and repping JUP anywhere you go.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-07-28T07:14:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline JUP Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"womens","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-08-01T09:34:20-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":309858041934,"handle":"surf-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-06-03T10:05:26-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Surf Hats","body_html":"\u003cp data-start=\"581\" data-end=\"710\"\u003eFrom checking the morning surf to spending the afternoon at the beach, the right hat is essential for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"1114\"\u003eOur Surf Hat Collection features lightweight performance hats, rope hats, trucker hats, and coastal-inspired styles designed for surfing, beach days, boating, paddleboarding, travel, and everyday wear. Inspired by the laid-back lifestyle of Jupiter, Florida, these hats are built to keep you comfortable whether you're walking the beach, heading offshore, or grabbing a post-session drink with friends.\u003c\/p\u003e\n\u003cp data-start=\"1116\" data-end=\"1262\"\u003eFeaturing breathable materials, performance fabrics, and classic coastal designs, these are the hats you'll reach for every time you head outside.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1413\"\u003eWhether you call Jupiter home year-round or simply wish you did, our collection of surf hats brings a piece of the Florida lifestyle wherever you go.\u003c\/p\u003e","image":{"created_at":"2026-06-03T10:48:17-04:00","alt":"Three surfers carrying longboards along a Jupiter, Florida beach wearing Blueline Surf \u0026 Paddle surf hats on a sunny coastal morning.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-106.jpg?v=1780499485"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
{"item":{"id":7776452116558,"title":"Blueline Marlin T-Shirt – Dark Grey Heather","handle":"blueline-marlin-t-shirt-dark-grey-heather","description":"\u003cp data-start=\"426\" data-end=\"640\"\u003eShow your love for the fishing and our waters with the Blueline Marlin T-Shirt in Dark Grey Heather. Featuring a vibrant marlin badge graphic labeled “Jupiter, FL,” this t-shirt brings classic surf and fishing style with that South Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"642\" data-end=\"916\"\u003eMade from soft, breathable fabric with a comfortable everyday fit, it’s perfect for fishing days, cruising the beach, or repping your favorite local surf shop around town. A clean, coastal T-shirt built for anyone who loves Jupiter’s ocean lifestyle and the Blueline spirit.\u003c\/p\u003e","published_at":"2025-12-01T14:11:34-05:00","created_at":"2025-12-01T13:53:38-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195328168014,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150129","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Marlin T-Shirt – Dark Grey Heather - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150129","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328135246,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150128","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Marlin T-Shirt – Dark Grey Heather - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150128","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328102478,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150127","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Marlin T-Shirt – Dark Grey Heather - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150127","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328069710,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150126","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Marlin T-Shirt – Dark Grey Heather - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150126","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328036942,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150125","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Marlin T-Shirt – Dark Grey Heather - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150125","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Marlin_t-shirt_in_dark_heather_gray.png?v=1764799014","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_Blueline_Marline_T-shirt_in_Dark_Gray.png?v=1764799052"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Marlin_t-shirt_in_dark_heather_gray.png?v=1764799014","options":["Size"],"media":[{"alt":"Blueline Marlin T-Shirt in Dark Grey Heather with Jupiter FL marlin badge graphic – back view","id":31338012901454,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Marlin_t-shirt_in_dark_heather_gray.png?v=1764799014"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Marlin_t-shirt_in_dark_heather_gray.png?v=1764799014","width":1080},{"alt":"Blueline Marlin T-Shirt in Dark Grey Heather with small front chest logo – front view","id":31338010771534,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_Blueline_Marline_T-shirt_in_Dark_Gray.png?v=1764799052"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_Blueline_Marline_T-shirt_in_Dark_Gray.png?v=1764799052","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"426\" data-end=\"640\"\u003eShow your love for the fishing and our waters with the Blueline Marlin T-Shirt in Dark Grey Heather. Featuring a vibrant marlin badge graphic labeled “Jupiter, FL,” this t-shirt brings classic surf and fishing style with that South Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"642\" data-end=\"916\"\u003eMade from soft, breathable fabric with a comfortable everyday fit, it’s perfect for fishing days, cruising the beach, or repping your favorite local surf shop around town. A clean, coastal T-shirt built for anyone who loves Jupiter’s ocean lifestyle and the Blueline spirit.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7776451985486,"title":"Blueline Skiff \u0026 Fly Fishing T-Shirt – Heather Navy","handle":"blueline-skiff-fly-fishing-t-shirt-heather-navy","description":"\u003cp data-start=\"340\" data-end=\"580\"\u003eEmbrace the waterman lifestyle with the Blueline Skiff \u0026amp; Fly Fishing T-Shirt in Heather Navy. Featuring a hand-drawn skiff and fly fisherman graphic with a Jupiter, FL sunrise, this tee captures the heart of our coastal South Florida roots.\u003c\/p\u003e\n\u003cp data-start=\"582\" data-end=\"847\"\u003eSoft, lightweight, and built for comfort, it’s perfect for early morning sessions, sandbar days, or casting along the Intracoastal. This T-shirt is a must-have for anyone who loves fishing, boating, and the Blueline spirit that defines Jupiter’s waterfront culture.\u003c\/p\u003e","published_at":"2025-12-01T14:10:23-05:00","created_at":"2025-12-01T13:51:55-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195327840334,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150133","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Skiff \u0026 Fly Fishing T-Shirt – Heather Navy - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150133","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195327873102,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150134","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Skiff \u0026 Fly Fishing T-Shirt – Heather Navy - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150134","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195327807566,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150132","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Skiff \u0026 Fly Fishing T-Shirt – Heather Navy - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150132","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195327774798,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150131","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Skiff \u0026 Fly Fishing T-Shirt – Heather Navy - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150131","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195327742030,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150130","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Skiff \u0026 Fly Fishing T-Shirt – Heather Navy - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150130","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T_Shirt_Heather_Navy_Back_view.png?v=1764800125","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T-Shirt_in_Heather_Navy_with_small_chest_logo_front_view.png?v=1764800164"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T_Shirt_Heather_Navy_Back_view.png?v=1764800125","options":["Size"],"media":[{"alt":"Blueline Skiff \u0026 Fly Fishing T-Shirt in Heather Navy with hand-drawn skiff and fisherman graphic – back view","id":31338012704846,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T_Shirt_Heather_Navy_Back_view.png?v=1764800125"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T_Shirt_Heather_Navy_Back_view.png?v=1764800125","width":1080},{"alt":"Blueline Skiff \u0026 Fly Fishing T-Shirt in Heather Navy with small chest logo – front view","id":31338012770382,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T-Shirt_in_Heather_Navy_with_small_chest_logo_front_view.png?v=1764800164"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T-Shirt_in_Heather_Navy_with_small_chest_logo_front_view.png?v=1764800164","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"340\" data-end=\"580\"\u003eEmbrace the waterman lifestyle with the Blueline Skiff \u0026amp; Fly Fishing T-Shirt in Heather Navy. Featuring a hand-drawn skiff and fly fisherman graphic with a Jupiter, FL sunrise, this tee captures the heart of our coastal South Florida roots.\u003c\/p\u003e\n\u003cp data-start=\"582\" data-end=\"847\"\u003eSoft, lightweight, and built for comfort, it’s perfect for early morning sessions, sandbar days, or casting along the Intracoastal. This T-shirt is a must-have for anyone who loves fishing, boating, and the Blueline spirit that defines Jupiter’s waterfront culture.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7776451854414,"title":"Florida State Seal T-Shirt – Canyon Green","handle":"florida-state-seal-t-shirt-canyon-green","description":"\u003cp data-start=\"602\" data-end=\"872\"\u003eCelebrate the Sunshine State with our Florida State Seal T-Shirt in Canyon Green. Featuring a vibrant, full-color Florida State Seal graphic on the back, this t-shirt mixes classic state pride with laid-back coastal style inspired by Jupiter and the South Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"874\" data-end=\"1191\"\u003eMade from soft, breathable fabric and designed for an easy everyday fit, it’s perfect for exploring nature, hitting the beach, or cruising around town. Whether you're a Florida native or just love the state's history and outdoor vibe, this T-shirt brings a bold, authentic look that fits right into life by the water.\u003c\/p\u003e","published_at":"2025-12-01T14:06:48-05:00","created_at":"2025-12-01T13:50:37-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195327545422,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150119","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Florida State Seal T-Shirt – Canyon Green - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150119","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195327512654,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150118","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Florida State Seal T-Shirt – Canyon Green - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150118","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195327479886,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150117","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Florida State Seal T-Shirt – Canyon Green - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150117","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195327447118,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150116","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Florida State Seal T-Shirt – Canyon Green - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150116","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195327414350,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150115","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Florida State Seal T-Shirt – Canyon Green - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150115","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Seal_T-shirt_back_view.png?v=1764800990","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_view_left_chest_florida_seal_t-shirt.png?v=1764801037"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Seal_T-shirt_back_view.png?v=1764800990","options":["Size"],"media":[{"alt":"Florida State Seal T-Shirt in Canyon Green with full-color state seal graphic – back view","id":31338012835918,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Seal_T-shirt_back_view.png?v=1764800990"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Seal_T-shirt_back_view.png?v=1764800990","width":1080},{"alt":"Florida State Seal T-Shirt in Canyon Green with small chest logo – front view","id":31338012672078,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_view_left_chest_florida_seal_t-shirt.png?v=1764801037"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_view_left_chest_florida_seal_t-shirt.png?v=1764801037","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"602\" data-end=\"872\"\u003eCelebrate the Sunshine State with our Florida State Seal T-Shirt in Canyon Green. Featuring a vibrant, full-color Florida State Seal graphic on the back, this t-shirt mixes classic state pride with laid-back coastal style inspired by Jupiter and the South Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"874\" data-end=\"1191\"\u003eMade from soft, breathable fabric and designed for an easy everyday fit, it’s perfect for exploring nature, hitting the beach, or cruising around town. Whether you're a Florida native or just love the state's history and outdoor vibe, this T-shirt brings a bold, authentic look that fits right into life by the water.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7776451526734,"title":"Skully Circle Tee Silk\/Navy","handle":"skully-circle-tee-silk-navy","description":"\u003cp data-start=\"307\" data-end=\"485\"\u003eSoft, lightweight, and built for everyday coastal living, the Skully Circle Tee Silk\/Navy blends clean surf style with our custom Skully artwork in a classic back graphic design.\u003c\/p\u003e\n\u003cp data-start=\"487\" data-end=\"763\"\u003eThe silk color body paired with navy artwork gives this tee a vintage sun-faded look that feels right at home from Jupiter Inlet to late summer nights in the Bahamas. Easy fit. Ultra-soft feel. The kind of shirt that disappears from your drawer because it’s always being worn.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"765\" data-end=\"777\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"778\" data-end=\"972\"\u003e\n\u003cli data-section-id=\"1fphik1\" data-start=\"778\" data-end=\"805\"\u003eSoft premium cotton blend\u003c\/li\u003e\n\u003cli data-section-id=\"17bvnhs\" data-start=\"806\" data-end=\"841\"\u003eCustom Skully circle back graphic\u003c\/li\u003e\n\u003cli data-section-id=\"1ms29ry\" data-start=\"842\" data-end=\"864\"\u003eFront chest logo hit\u003c\/li\u003e\n\u003cli data-section-id=\"1t6qcng\" data-start=\"865\" data-end=\"891\"\u003eLightweight everyday fit\u003c\/li\u003e\n\u003cli data-section-id=\"103w0i\" data-start=\"892\" data-end=\"945\"\u003eDesigned for surf, fishing, boating, and beach life\u003c\/li\u003e\n\u003cli data-section-id=\"kgq61x\" data-start=\"946\" data-end=\"972\"\u003eComfortable relaxed feel\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-12-01T14:05:51-05:00","created_at":"2025-12-01T13:49:29-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":["Beach Lifestyle","Blueline Surf","Boating Apparel","Coastal T Shirt","Fishing Shirt","Florida Lifestyle Brand","Graphic Tee","Men’s T Shirt","Saltwater Lifestyle","Skully T Shirt","Soft T Shirt","Surf Apparel","Surf T Shirt"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195321286734,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150179","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Skully Circle Tee Silk\/Navy - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150179","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195321253966,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150178","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Skully Circle Tee Silk\/Navy - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150178","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195321221198,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150177","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Skully Circle Tee Silk\/Navy - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150177","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195321188430,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150176","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Skully Circle Tee Silk\/Navy - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150176","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195321155662,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150175","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Skully Circle Tee Silk\/Navy - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150175","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-circle-tee-silk-navy-blueline.png?v=1778864431","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/front-view-skully-blueline-t-shirt.png?v=1778864477"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-circle-tee-silk-navy-blueline.png?v=1778864431","options":["Size"],"media":[{"alt":"Silk colored Skully Circle t-shirt from Blueline Surf \u0026 Paddle Co. featuring navy custom skull artwork inspired by surf, fishing, and the Jupiter Florida coastal lifestyle.","id":31338010542158,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-circle-tee-silk-navy-blueline.png?v=1778864431"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-circle-tee-silk-navy-blueline.png?v=1778864431","width":1080},{"alt":"Silk colored Skully Circle t-shirt from Blueline Surf \u0026 Paddle Co. front view","id":31338010476622,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/front-view-skully-blueline-t-shirt.png?v=1778864477"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/front-view-skully-blueline-t-shirt.png?v=1778864477","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"307\" data-end=\"485\"\u003eSoft, lightweight, and built for everyday coastal living, the Skully Circle Tee Silk\/Navy blends clean surf style with our custom Skully artwork in a classic back graphic design.\u003c\/p\u003e\n\u003cp data-start=\"487\" data-end=\"763\"\u003eThe silk color body paired with navy artwork gives this tee a vintage sun-faded look that feels right at home from Jupiter Inlet to late summer nights in the Bahamas. Easy fit. Ultra-soft feel. The kind of shirt that disappears from your drawer because it’s always being worn.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"765\" data-end=\"777\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"778\" data-end=\"972\"\u003e\n\u003cli data-section-id=\"1fphik1\" data-start=\"778\" data-end=\"805\"\u003eSoft premium cotton blend\u003c\/li\u003e\n\u003cli data-section-id=\"17bvnhs\" data-start=\"806\" data-end=\"841\"\u003eCustom Skully circle back graphic\u003c\/li\u003e\n\u003cli data-section-id=\"1ms29ry\" data-start=\"842\" data-end=\"864\"\u003eFront chest logo hit\u003c\/li\u003e\n\u003cli data-section-id=\"1t6qcng\" data-start=\"865\" data-end=\"891\"\u003eLightweight everyday fit\u003c\/li\u003e\n\u003cli data-section-id=\"103w0i\" data-start=\"892\" data-end=\"945\"\u003eDesigned for surf, fishing, boating, and beach life\u003c\/li\u003e\n\u003cli data-section-id=\"kgq61x\" data-start=\"946\" data-end=\"972\"\u003eComfortable relaxed feel\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7776451100750,"title":"FL Box T-Shirt – Slate Blue","handle":"florida-box-t-shirt-slate-blue","description":"\u003cp data-start=\"436\" data-end=\"788\"\u003eShow your love for the Sunshine State with the FL Box T-Shirt in Slate Blue. This minimalist \u003cstrong data-start=\"529\" data-end=\"544\"\u003eFlorida Box\u003c\/strong\u003e design features a clean graphic: the Blueline mark on one side and the Florida state outline on the other. Simple, modern, and easy to wear, it’s built for anyone who loves Florida’s outdoor lifestyle, warm weather, and coastal vibe.\u003c\/p\u003e\n\u003cp data-start=\"790\" data-end=\"1069\"\u003eMade with soft, breathable fabric and designed for everyday comfort, this tee works for travel, workouts, or hanging by the water. Whether you’re a Florida native, seasonal visitor, or state-pride collector, the Florida Box T-Shirt offers a fresh, modern take on Florida apparel.\u003c\/p\u003e","published_at":"2025-12-01T14:02:04-05:00","created_at":"2025-12-01T13:46:08-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195318927438,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150188","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Slate Blue - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150188","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195318960206,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150189","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Slate Blue - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150189","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195318894670,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150187","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Slate Blue - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150187","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195318861902,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150186","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Slate Blue - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150186","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195318829134,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150185","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"FL Box T-Shirt – Slate Blue - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150185","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Slate_Blue_Florida_Box_T-Shirt_back_view.png?v=1764872779","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Slate_Blue_Florida_Box_T-Shirt_Front.png?v=1764872749"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Slate_Blue_Florida_Box_T-Shirt_back_view.png?v=1764872779","options":["Size"],"media":[{"alt":"Florida Box T-Shirt in Slate Blue with Blueline mark and Florida state outline – back view","id":31338010280014,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Slate_Blue_Florida_Box_T-Shirt_back_view.png?v=1764872779"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Slate_Blue_Florida_Box_T-Shirt_back_view.png?v=1764872779","width":1080},{"alt":"Slate Blue Florida Box T-Shirt with minimalist front logo – front view","id":31338010378318,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Slate_Blue_Florida_Box_T-Shirt_Front.png?v=1764872749"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Slate_Blue_Florida_Box_T-Shirt_Front.png?v=1764872749","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"436\" data-end=\"788\"\u003eShow your love for the Sunshine State with the FL Box T-Shirt in Slate Blue. This minimalist \u003cstrong data-start=\"529\" data-end=\"544\"\u003eFlorida Box\u003c\/strong\u003e design features a clean graphic: the Blueline mark on one side and the Florida state outline on the other. Simple, modern, and easy to wear, it’s built for anyone who loves Florida’s outdoor lifestyle, warm weather, and coastal vibe.\u003c\/p\u003e\n\u003cp data-start=\"790\" data-end=\"1069\"\u003eMade with soft, breathable fabric and designed for everyday comfort, this tee works for travel, workouts, or hanging by the water. Whether you’re a Florida native, seasonal visitor, or state-pride collector, the Florida Box T-Shirt offers a fresh, modern take on Florida apparel.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7776450904142,"title":"FL Box T-Shirt – Washed White\/Black Seafoam","handle":"florida-box-t-shirt-washed-white-black-seafoam","description":"\u003cp data-start=\"428\" data-end=\"797\"\u003eRep the Sunshine State with the FL Box T-Shirt in Washed White\/Black Seafoam. This modern \u003cstrong data-start=\"518\" data-end=\"533\"\u003eFlorida Box\u003c\/strong\u003e design features a crisp two-panel layout: the Blueline mark on one side and a bold Florida state outline on the other. Clean, coastal, and minimalist, it's built for anyone who loves Florida’s outdoor lifestyle and wants a simple, stylish way to show state pride.\u003c\/p\u003e\n\u003cp data-start=\"799\" data-end=\"1105\"\u003eMade from soft, breathable fabric, this Florida-inspired tee is perfect for travel, workouts, and warm-weather living worldwide. Whether you're a Florida native, seasonal visitor, or collecting state-inspired apparel, the Florida Box T-Shirt delivers a fresh and modern take on the iconic state silhouette.\u003c\/p\u003e","published_at":"2025-12-01T14:00:38-05:00","created_at":"2025-12-01T13:43:46-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195316338766,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150193","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Washed White\/Black Seafoam - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150193","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195316437070,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150194","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Washed White\/Black Seafoam - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150194","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195316305998,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150192","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Washed White\/Black Seafoam - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150192","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195316273230,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150191","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Washed White\/Black Seafoam - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150191","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195316240462,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150190","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Washed White\/Black Seafoam - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150190","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Box_T-Shirt_in_Washed_White_with_black_and_seafoam_state_outline_Back.png?v=1764874835","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Box_Blueline_Logo_Front.png?v=1764874889"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Box_T-Shirt_in_Washed_White_with_black_and_seafoam_state_outline_Back.png?v=1764874835","options":["Size"],"media":[{"alt":"Florida Box T-Shirt in Washed White with black and seafoam state outline graphic – back view","id":31338005397582,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Box_T-Shirt_in_Washed_White_with_black_and_seafoam_state_outline_Back.png?v=1764874835"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Box_T-Shirt_in_Washed_White_with_black_and_seafoam_state_outline_Back.png?v=1764874835","width":1080},{"alt":"Washed White Florida Box T-Shirt with minimalist front logo – front view","id":31338005659726,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Box_Blueline_Logo_Front.png?v=1764874889"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Box_Blueline_Logo_Front.png?v=1764874889","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"428\" data-end=\"797\"\u003eRep the Sunshine State with the FL Box T-Shirt in Washed White\/Black Seafoam. This modern \u003cstrong data-start=\"518\" data-end=\"533\"\u003eFlorida Box\u003c\/strong\u003e design features a crisp two-panel layout: the Blueline mark on one side and a bold Florida state outline on the other. Clean, coastal, and minimalist, it's built for anyone who loves Florida’s outdoor lifestyle and wants a simple, stylish way to show state pride.\u003c\/p\u003e\n\u003cp data-start=\"799\" data-end=\"1105\"\u003eMade from soft, breathable fabric, this Florida-inspired tee is perfect for travel, workouts, and warm-weather living worldwide. Whether you're a Florida native, seasonal visitor, or collecting state-inspired apparel, the Florida Box T-Shirt delivers a fresh and modern take on the iconic state silhouette.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7773705764942,"title":"OG Blueline Logo Hat – Pale Indigo\/White","handle":"og-blueline-logo-hat-pale-indigo-white","description":"\u003cp data-start=\"1438\" data-end=\"1829\"\u003eThe OG Blueline Logo Hat in Pale Indigo\/White is a Blueline classic built for life on and off the water. This premium custom trucker hat features a cotton-twill front, breathable mesh back, pre-curved bill, and clean rope detail for a refined coastal look. Finished with our signature Blueline Surf \u0026amp; Paddle Co. patch, it delivers the perfect blend of comfort, durability, and Jupiter style.\u003c\/p\u003e\n\u003cp data-start=\"1831\" data-end=\"2112\"\u003eDesigned as a true private-label piece with no outside branding, this hat is made for everyday wear—from sunrise paddle sessions to dockside hangs and weekend adventures. If you're looking for a high-quality Jupiter hat that represents the Blueline lifestyle, this one does it all.\u003c\/p\u003e","published_at":"2025-12-04T11:39:39-05:00","created_at":"2025-11-26T07:59:14-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43182746697806,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150406","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Blueline Logo Hat – Pale Indigo\/White","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000150406","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_Logo_Hat_Pale_Indigo_and_White.jpg?v=1764877415"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_Logo_Hat_Pale_Indigo_and_White.jpg?v=1764877415","options":["Title"],"media":[{"alt":"Blueline OG Logo Hat in Pale Indigo and White with signature patch on dock in Jupiter Florida – front view","id":31886542897230,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_Logo_Hat_Pale_Indigo_and_White.jpg?v=1764877415"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_Logo_Hat_Pale_Indigo_and_White.jpg?v=1764877415","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"1438\" data-end=\"1829\"\u003eThe OG Blueline Logo Hat in Pale Indigo\/White is a Blueline classic built for life on and off the water. This premium custom trucker hat features a cotton-twill front, breathable mesh back, pre-curved bill, and clean rope detail for a refined coastal look. Finished with our signature Blueline Surf \u0026amp; Paddle Co. patch, it delivers the perfect blend of comfort, durability, and Jupiter style.\u003c\/p\u003e\n\u003cp data-start=\"1831\" data-end=\"2112\"\u003eDesigned as a true private-label piece with no outside branding, this hat is made for everyday wear—from sunrise paddle sessions to dockside hangs and weekend adventures. If you're looking for a high-quality Jupiter hat that represents the Blueline lifestyle, this one does it all.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7773705601102,"title":"OG Blueline Logo Hat – Pale Indigo\/Navy\/Coppertone","handle":"og-blueline-logo-hat-pale-indigo-navy-coppertone","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe OG Blueline Logo Hat in Pale Indigo\/Navy\/Coppertone brings a classic coastal look to one of our best-selling hat styles. Featuring a structured front, breathable mesh back, and a standout Coppertone accent rope, this hat delivers comfort and timeless Jupiter style for boat days, beach days, and everyday wear.\u003c\/p\u003e","published_at":"2025-12-06T15:33:11-05:00","created_at":"2025-11-26T07:56:30-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Blueline Merchandise - Blueline Hats","tags":["blueline apparel","Blueline Surf + Paddle Co.","Blueline Surf and Paddle Clothing","Hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43182745845838,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150405","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Blueline Logo Hat – Pale Indigo\/Navy\/Coppertone","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150405","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_pale_indigo_navy_coppertone_hat.jpg?v=1765053106","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_pale_indigo_navy_coppertone_hat_beach.jpg?v=1765053157"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_pale_indigo_navy_coppertone_hat.jpg?v=1765053106","options":["Title"],"media":[{"alt":"OG Blueline pale indigo navy coppertone hat on dock in Jupiter Florida","id":32105265135694,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_pale_indigo_navy_coppertone_hat.jpg?v=1765053106"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_pale_indigo_navy_coppertone_hat.jpg?v=1765053106","width":2848},{"alt":"Man wearing a OG Blueline pale indigo navy coppertone hat and sunglasses, holding a beer bottle on a beach in a Blueline Surf and Paddle Hoodie","id":32105554640974,"position":2,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_pale_indigo_navy_coppertone_hat_beach.jpg?v=1765053157"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_pale_indigo_navy_coppertone_hat_beach.jpg?v=1765053157","width":1366}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe OG Blueline Logo Hat in Pale Indigo\/Navy\/Coppertone brings a classic coastal look to one of our best-selling hat styles. Featuring a structured front, breathable mesh back, and a standout Coppertone accent rope, this hat delivers comfort and timeless Jupiter style for boat days, beach days, and everyday wear.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":305423220814,"handle":"spring-break-gear-guide","updated_at":"2026-07-27T07:13:26-04:00","published_at":"2026-03-10T12:50:23-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Spring Break Gear Guide","body_html":"\u003cp\u003eAll your must have products for Spring Break 2026 in one place. Gear up and start packing your bags today. \u003c\/p\u003e","image":{"created_at":"2026-03-10T14:21:48-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-123_1.jpg?v=1773166908"}}]}
{"item":{"id":7773705568334,"title":"OG Blueline Logo Hat Flat Bill – Gravel\/Basal","handle":"og-blueline-logo-hat-gravel-basal-flat","description":"\u003cp data-start=\"606\" data-end=\"1013\"\u003eThe OG Blueline Logo Hat in Gravel\/Basal is a clean, modern take on our classic patch hat. Built with a performance front panel, breathable mesh back, and a structured \u003cstrong data-start=\"774\" data-end=\"787\"\u003eflat bill\u003c\/strong\u003e, this premium custom trucker hat delivers all-day comfort with elevated coastal style. Finished with our signature Blueline Surf \u0026amp; Paddle Co. patch, it’s designed for life on the water, at the dock, and everywhere in between.\u003c\/p\u003e\n\u003cp data-start=\"1015\" data-end=\"1298\"\u003eMade as a true private-label piece with no outside branding, this performance-inspired hat is perfect for long days in the sun, active wear, and everyday Jupiter living. If you're looking for a high-quality Jupiter hat that represents the Blueline lifestyle, this one is a must-have.\u003c\/p\u003e","published_at":"2025-12-04T12:03:27-05:00","created_at":"2025-11-26T07:55:40-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - CAPTEUR Flat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43182745813070,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150404","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo Hat Flat Bill – Gravel\/Basal","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150404","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Logo_Hat_Gravel_and_Basal_flat_bill_and_patch_on_dock_in_Jupiter_Florida.jpg?v=1764949591"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Logo_Hat_Gravel_and_Basal_flat_bill_and_patch_on_dock_in_Jupiter_Florida.jpg?v=1764949591","options":["Title"],"media":[{"alt":"Blueline Logo Hat in Gravel and Basal with flat bill and patch on dock in Jupiter Florida","id":31886756806734,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Logo_Hat_Gravel_and_Basal_flat_bill_and_patch_on_dock_in_Jupiter_Florida.jpg?v=1764949591"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Logo_Hat_Gravel_and_Basal_flat_bill_and_patch_on_dock_in_Jupiter_Florida.jpg?v=1764949591","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"606\" data-end=\"1013\"\u003eThe OG Blueline Logo Hat in Gravel\/Basal is a clean, modern take on our classic patch hat. Built with a performance front panel, breathable mesh back, and a structured \u003cstrong data-start=\"774\" data-end=\"787\"\u003eflat bill\u003c\/strong\u003e, this premium custom trucker hat delivers all-day comfort with elevated coastal style. Finished with our signature Blueline Surf \u0026amp; Paddle Co. patch, it’s designed for life on the water, at the dock, and everywhere in between.\u003c\/p\u003e\n\u003cp data-start=\"1015\" data-end=\"1298\"\u003eMade as a true private-label piece with no outside branding, this performance-inspired hat is perfect for long days in the sun, active wear, and everyday Jupiter living. If you're looking for a high-quality Jupiter hat that represents the Blueline lifestyle, this one is a must-have.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":309858041934,"handle":"surf-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-06-03T10:05:26-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Surf Hats","body_html":"\u003cp data-start=\"581\" data-end=\"710\"\u003eFrom checking the morning surf to spending the afternoon at the beach, the right hat is essential for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"1114\"\u003eOur Surf Hat Collection features lightweight performance hats, rope hats, trucker hats, and coastal-inspired styles designed for surfing, beach days, boating, paddleboarding, travel, and everyday wear. Inspired by the laid-back lifestyle of Jupiter, Florida, these hats are built to keep you comfortable whether you're walking the beach, heading offshore, or grabbing a post-session drink with friends.\u003c\/p\u003e\n\u003cp data-start=\"1116\" data-end=\"1262\"\u003eFeaturing breathable materials, performance fabrics, and classic coastal designs, these are the hats you'll reach for every time you head outside.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1413\"\u003eWhether you call Jupiter home year-round or simply wish you did, our collection of surf hats brings a piece of the Florida lifestyle wherever you go.\u003c\/p\u003e","image":{"created_at":"2026-06-03T10:48:17-04:00","alt":"Three surfers carrying longboards along a Jupiter, Florida beach wearing Blueline Surf \u0026 Paddle surf hats on a sunny coastal morning.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-106.jpg?v=1780499485"}}]}
{"item":{"id":7773705437262,"title":"OG Blueline Logo Hat Flat Bill – Dark Loden\/Loden","handle":"og-blueline-logo-hat-dark-loden-flat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe OG Blueline Logo Hat in Dark Loden\/Loden delivers clean style with an everyday outdoor feel. Built with a structured flat bill, tonal mesh back, and our signature Blueline patch, this hat is a go-to for boat days, fishing sessions, and repping Jupiter, Florida with a subtle, earthy look.\u003c\/p\u003e","published_at":"2025-12-04T11:30:22-05:00","created_at":"2025-11-26T07:53:42-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - CAPTEUR Flat","tags":["flat brim","Hat","Trucker Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43182745681998,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150403","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo Hat Flat Bill – Dark Loden\/Loden","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150403","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314","options":["Title"],"media":[{"alt":"OG Blueline dark loden flat bill hat on dock in Jupiter Florida","id":31885628670030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe OG Blueline Logo Hat in Dark Loden\/Loden delivers clean style with an everyday outdoor feel. Built with a structured flat bill, tonal mesh back, and our signature Blueline patch, this hat is a go-to for boat days, fishing sessions, and repping Jupiter, Florida with a subtle, earthy look.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":309858041934,"handle":"surf-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-06-03T10:05:26-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Surf Hats","body_html":"\u003cp data-start=\"581\" data-end=\"710\"\u003eFrom checking the morning surf to spending the afternoon at the beach, the right hat is essential for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"1114\"\u003eOur Surf Hat Collection features lightweight performance hats, rope hats, trucker hats, and coastal-inspired styles designed for surfing, beach days, boating, paddleboarding, travel, and everyday wear. Inspired by the laid-back lifestyle of Jupiter, Florida, these hats are built to keep you comfortable whether you're walking the beach, heading offshore, or grabbing a post-session drink with friends.\u003c\/p\u003e\n\u003cp data-start=\"1116\" data-end=\"1262\"\u003eFeaturing breathable materials, performance fabrics, and classic coastal designs, these are the hats you'll reach for every time you head outside.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1413\"\u003eWhether you call Jupiter home year-round or simply wish you did, our collection of surf hats brings a piece of the Florida lifestyle wherever you go.\u003c\/p\u003e","image":{"created_at":"2026-06-03T10:48:17-04:00","alt":"Three surfers carrying longboards along a Jupiter, Florida beach wearing Blueline Surf \u0026 Paddle surf hats on a sunny coastal morning.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-106.jpg?v=1780499485"}}]}
{"item":{"id":7773705207886,"title":"OG Blueline Logo Flat Bill Hat – Black\/Camo\/Loden","handle":"og-blueline-logo-hat-black-camo-loden-flat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe OG Blueline Logo Hat in Black\/Camo\/Loden brings a bold, coastal-outdoor look to one of our most popular hat designs. Featuring a flat bill, structured front panel, and breathable mesh back, this hat blends everyday comfort with rugged style. Perfect for boat days, fishing, and repping Jupiter, Florida anywhere you go.\u003c\/p\u003e","published_at":"2025-12-04T11:29:19-05:00","created_at":"2025-11-26T07:51:08-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - CAPTEUR Flat","tags":["camo","flat brim","Hat","Trucker Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43182743584846,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000066577","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo Flat Bill Hat – Black\/Camo\/Loden","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000066577","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_black_camo_loden_flat_bill_hat.jpg?v=1765050897"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_black_camo_loden_flat_bill_hat.jpg?v=1765050897","options":["Title"],"media":[{"alt":"OG Blueline black camo loden flat bill hat on dock in Jupiter Florida","id":31885570277454,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_black_camo_loden_flat_bill_hat.jpg?v=1765050897"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_black_camo_loden_flat_bill_hat.jpg?v=1765050897","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe OG Blueline Logo Hat in Black\/Camo\/Loden brings a bold, coastal-outdoor look to one of our most popular hat designs. Featuring a flat bill, structured front panel, and breathable mesh back, this hat blends everyday comfort with rugged style. Perfect for boat days, fishing, and repping Jupiter, Florida anywhere you go.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":309858041934,"handle":"surf-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-06-03T10:05:26-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Surf Hats","body_html":"\u003cp data-start=\"581\" data-end=\"710\"\u003eFrom checking the morning surf to spending the afternoon at the beach, the right hat is essential for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"1114\"\u003eOur Surf Hat Collection features lightweight performance hats, rope hats, trucker hats, and coastal-inspired styles designed for surfing, beach days, boating, paddleboarding, travel, and everyday wear. Inspired by the laid-back lifestyle of Jupiter, Florida, these hats are built to keep you comfortable whether you're walking the beach, heading offshore, or grabbing a post-session drink with friends.\u003c\/p\u003e\n\u003cp data-start=\"1116\" data-end=\"1262\"\u003eFeaturing breathable materials, performance fabrics, and classic coastal designs, these are the hats you'll reach for every time you head outside.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1413\"\u003eWhether you call Jupiter home year-round or simply wish you did, our collection of surf hats brings a piece of the Florida lifestyle wherever you go.\u003c\/p\u003e","image":{"created_at":"2026-06-03T10:48:17-04:00","alt":"Three surfers carrying longboards along a Jupiter, Florida beach wearing Blueline Surf \u0026 Paddle surf hats on a sunny coastal morning.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-106.jpg?v=1780499485"}}]}
{"item":{"id":7771467350094,"title":"Blueline Gator Lasso T-Shirt – Washed Natural\/Brown","handle":"blueline-gator-lasso-tshirt-washed-natural-brown","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Gator Lasso T-Shirt in Washed Natural\/Brown features a vintage Florida-inspired gator lasso design with coastal Jupiter roots. Soft, lightweight, and perfect for everyday wear, beach days, and anyone who loves classic Florida artwork with Blueline style.\u003c\/p\u003e","published_at":"2025-11-24T14:01:01-05:00","created_at":"2025-11-24T13:53:06-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43178116972622,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150154","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Gator Lasso T-Shirt – Washed Natural\/Brown - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150154","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43178116939854,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150153","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Gator Lasso T-Shirt – Washed Natural\/Brown - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150153","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43178116907086,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150152","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Gator Lasso T-Shirt – Washed Natural\/Brown - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150152","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43178116874318,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150151","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Gator Lasso T-Shirt – Washed Natural\/Brown - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150151","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43178116841550,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150150","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Gator Lasso T-Shirt – Washed Natural\/Brown - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150150","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Gator_Lasso_Tshirt.png?v=1781722039","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Vintage_Logo_Washed_Natural_Brown.png?v=1781722292","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot_2026-06-17_at_2.48.56_PM.png?v=1781722212","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot_2026-06-17_at_2.48.48_PM.png?v=1781722212"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Gator_Lasso_Tshirt.png?v=1781722039","options":["Size"],"media":[{"alt":null,"id":38498653536334,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Gator_Lasso_Tshirt.png?v=1781722039"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Gator_Lasso_Tshirt.png?v=1781722039","width":1080},{"alt":null,"id":38498721955918,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Vintage_Logo_Washed_Natural_Brown.png?v=1781722292"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Vintage_Logo_Washed_Natural_Brown.png?v=1781722292","width":1080},{"alt":null,"id":38498716352590,"position":3,"preview_image":{"aspect_ratio":1.129,"height":744,"width":840,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot_2026-06-17_at_2.48.56_PM.png?v=1781722212"},"aspect_ratio":1.129,"height":744,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot_2026-06-17_at_2.48.56_PM.png?v=1781722212","width":840},{"alt":null,"id":38498716450894,"position":4,"preview_image":{"aspect_ratio":1.207,"height":704,"width":850,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot_2026-06-17_at_2.48.48_PM.png?v=1781722212"},"aspect_ratio":1.207,"height":704,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot_2026-06-17_at_2.48.48_PM.png?v=1781722212","width":850}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Gator Lasso T-Shirt in Washed Natural\/Brown features a vintage Florida-inspired gator lasso design with coastal Jupiter roots. Soft, lightweight, and perfect for everyday wear, beach days, and anyone who loves classic Florida artwork with Blueline style.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7769975095374,"title":"Blueline Cowgirl Tarpon T-Shirt – Washed Natural","handle":"blueline-cowgirl-tarpon-tshirt-washed-natural","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Cowgirl Tarpon T-Shirt in Washed Natural features a western-inspired graphic of a cowgirl riding a tarpon in Jupiter, FL. Soft, lightweight, and perfect for anglers, beach days, and anyone who loves unique Florida artwork with coastal style. A standout Blueline design with a vintage western twist. One of our favorite designs combing our passions. \u003c\/p\u003e","published_at":"2025-12-01T13:32:38-05:00","created_at":"2025-11-22T11:46:23-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43174973603918,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150311","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Cowgirl Tarpon T-Shirt – Washed Natural - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150311","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43174973571150,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150310","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Cowgirl Tarpon T-Shirt – Washed Natural - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150310","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43174973538382,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150309","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Cowgirl Tarpon T-Shirt – Washed Natural - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150309","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43174973505614,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150308","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Cowgirl Tarpon T-Shirt – Washed Natural - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150308","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43174973472846,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150307","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Cowgirl Tarpon T-Shirt – Washed Natural - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150307","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Cowgirl_Tarpon_T-Shirt.png?v=1765043260","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_in_western_text_front_graphic.png?v=1765043316"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Cowgirl_Tarpon_T-Shirt.png?v=1765043260","options":["Size"],"media":[{"alt":"Blueline Cowgirl Tarpon T-Shirt Washed Natural with western cowgirl riding a tarpon and Jupiter FL text – back graphic","id":31338010705998,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Cowgirl_Tarpon_T-Shirt.png?v=1765043260"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Cowgirl_Tarpon_T-Shirt.png?v=1765043260","width":1080},{"alt":"Blueline Surf and Paddle in western text – front graphic","id":31338005430350,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_in_western_text_front_graphic.png?v=1765043316"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_in_western_text_front_graphic.png?v=1765043316","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Cowgirl Tarpon T-Shirt in Washed Natural features a western-inspired graphic of a cowgirl riding a tarpon in Jupiter, FL. Soft, lightweight, and perfect for anglers, beach days, and anyone who loves unique Florida artwork with coastal style. A standout Blueline design with a vintage western twist. One of our favorite designs combing our passions. \u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":305423220814,"handle":"spring-break-gear-guide","updated_at":"2026-07-27T07:13:26-04:00","published_at":"2026-03-10T12:50:23-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Spring Break Gear Guide","body_html":"\u003cp\u003eAll your must have products for Spring Break 2026 in one place. Gear up and start packing your bags today. \u003c\/p\u003e","image":{"created_at":"2026-03-10T14:21:48-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-123_1.jpg?v=1773166908"}},{"id":309821997134,"handle":"the-surf-dad","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2026-06-02T14:29:30-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Surf Dad","body_html":"\u003cp data-start=\"144\" data-end=\"211\"\u003eFor the dads who still check the waves before checking their email.\u003c\/p\u003e\n\u003cp data-start=\"213\" data-end=\"561\"\u003eThe Surf Dad Collection is built for early morning sessions, beach days with the family, surf trips, and the laid-back coastal lifestyle that comes with living near the ocean. Featuring premium UV sun shirts, surf apparel, boardshorts, t-shirts, hats, and accessories, these are the essentials every surfer appreciates both in and out of the water.\u003c\/p\u003e\n\u003cp data-start=\"563\" data-end=\"858\"\u003eInspired by the surf culture of Jupiter, Florida, this collection blends performance, comfort, and timeless coastal style. Whether he's paddling out before work, chasing swell on vacation, or spending the day at the beach with the family, these are the pieces designed for life around the ocean.\u003c\/p\u003e\n\u003cp data-start=\"860\" data-end=\"938\"\u003ePerfect for Father's Day, birthdays, and dads who never stopped being surfers.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"940\" data-end=\"956\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"957\" data-end=\"1069\"\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"957\" data-end=\"966\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"nrl11m\" data-start=\"967\" data-end=\"979\"\u003eBeach days\u003c\/li\u003e\n\u003cli data-section-id=\"1i9odhg\" data-start=\"980\" data-end=\"998\"\u003eFamily vacations\u003c\/li\u003e\n\u003cli data-section-id=\"1iqjqq9\" data-start=\"999\" data-end=\"1014\"\u003eBahamas trips\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1015\" data-end=\"1031\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"134k8rb\" data-start=\"1032\" data-end=\"1048\"\u003eCoastal travel\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"1049\" data-end=\"1069\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:41:59-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231218_Panas-0067.jpg?v=1780497719"}},{"id":303986081870,"handle":"valentines-day-gifts-for-him","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2026-02-04T09:42:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Him","body_html":"\u003ch3 data-start=\"331\" data-end=\"364\"\u003eValentine’s Day Gifts for Him\u003c\/h3\u003e\n\u003cp data-start=\"365\" data-end=\"558\"\u003eFinding the right gift doesn’t have to be complicated. Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}}]}
{"item":{"id":7768510267470,"title":"North County T-Shirt – Heather Pine","handle":"north-county-tshirt-heather-pine","description":"\u003cp data-start=\"355\" data-end=\"651\"\u003eCelebrate the heart of Jupiter and Tequesta with the North County T-Shirt in Heather Pine. Featuring a bold circular back graphic with the Blueline logo, Jupiter Lighthouse, and native Florida colors, this tee is a soft, everyday staple for anyone who loves life along the North County coastline.\u003c\/p\u003e\n\u003cp data-start=\"653\" data-end=\"728\"\u003ePerfect for beach days, boat runs, and repping Jupiter, FL wherever you go.\u003c\/p\u003e","published_at":"2025-12-01T13:29:14-05:00","created_at":"2025-11-19T19:45:52-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":["Jupiter","lighthouse","mens","North County","T-shirt","Tequesta"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43169253949518,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150174","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"North County T-Shirt – Heather Pine - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150174","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43169253916750,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150173","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"North County T-Shirt – Heather Pine - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150173","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43169253883982,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150172","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"North County T-Shirt – Heather Pine - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150172","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43169253851214,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150171","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"North County T-Shirt – Heather Pine - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150171","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43169253818446,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150170","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"North County T-Shirt – Heather Pine - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150170","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/North_County_T-shirt_heather_pine.png?v=1765051668","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/North_County_T-shirt_heather_pine_front_chest_patch.png?v=1765051691","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Tequesta_lighthouse_logo.png?v=1765051734"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/North_County_T-shirt_heather_pine.png?v=1765051668","options":["Size"],"media":[{"alt":"North County T-shirt heather pine with Jupiter Tequesta lighthouse graphic","id":31357385343054,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/North_County_T-shirt_heather_pine.png?v=1765051668"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/North_County_T-shirt_heather_pine.png?v=1765051668","width":1080},{"alt":"North County T-shirt heather pine front chest patch","id":31357385310286,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/North_County_T-shirt_heather_pine_front_chest_patch.png?v=1765051691"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/North_County_T-shirt_heather_pine_front_chest_patch.png?v=1765051691","width":1080},{"alt":"Jupiter Tequesta lighthouse logo","id":30021151686734,"position":3,"preview_image":{"aspect_ratio":1.033,"height":213,"width":220,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Tequesta_lighthouse_logo.png?v=1765051734"},"aspect_ratio":1.033,"height":213,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Tequesta_lighthouse_logo.png?v=1765051734","width":220}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"355\" data-end=\"651\"\u003eCelebrate the heart of Jupiter and Tequesta with the North County T-Shirt in Heather Pine. Featuring a bold circular back graphic with the Blueline logo, Jupiter Lighthouse, and native Florida colors, this tee is a soft, everyday staple for anyone who loves life along the North County coastline.\u003c\/p\u003e\n\u003cp data-start=\"653\" data-end=\"728\"\u003ePerfect for beach days, boat runs, and repping Jupiter, FL wherever you go.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7762331205710,"title":"Blueline Vintage Circle Logo Hoodie – Olive \/ Orange","handle":"blueline-vintage-circle-logo-hoodie-olive-orange","description":"\u003cp data-start=\"348\" data-end=\"709\"\u003eA timeless layer built for cool mornings and coastal nights. The \u003cstrong data-start=\"413\" data-end=\"452\"\u003eBlueline Vintage Circle Logo Hoodie\u003c\/strong\u003e in Olive with Orange print features our classic circle logo for a bold yet laid-back look rooted in the Jupiter surf and paddle lifestyle. Soft, comfortable, and easy to wear, this hoodie is perfect for beach mornings, dock hangs, and everyday casual wear.\u003c\/p\u003e\n\u003cp data-start=\"711\" data-end=\"787\"\u003eA staple piece that blends warmth, comfort, and unmistakable Blueline style.\u003c\/p\u003e\n\u003cp data-start=\"789\" data-end=\"800\"\u003e\u003cstrong data-start=\"789\" data-end=\"800\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"801\" data-end=\"1042\"\u003e\n\u003cli data-start=\"801\" data-end=\"820\"\u003e\n\u003cp data-start=\"803\" data-end=\"820\"\u003ePullover hoodie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"821\" data-end=\"852\"\u003e\n\u003cp data-start=\"823\" data-end=\"852\"\u003eVintage Circle logo graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"853\" data-end=\"885\"\u003e\n\u003cp data-start=\"855\" data-end=\"885\"\u003eOlive base with orange print\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"886\" data-end=\"924\"\u003e\n\u003cp data-start=\"888\" data-end=\"924\"\u003eSoft, comfortable midweight fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"925\" data-end=\"979\"\u003e\n\u003cp data-start=\"927\" data-end=\"979\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"980\" data-end=\"1042\"\u003e\n\u003cp data-start=\"982\" data-end=\"1042\"\u003eIdeal for beach mornings, cool evenings, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-11-13T21:38:02-05:00","created_at":"2025-11-13T21:35:12-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Hoodies","tags":[],"price":5495,"price_min":5495,"price_max":5495,"available":true,"price_varies":false,"compare_at_price":5495,"compare_at_price_min":5495,"compare_at_price_max":5495,"compare_at_price_varies":false,"variants":[{"id":43142905364558,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"210000149999","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Vintage Circle Logo Hoodie – Olive \/ Orange - XS","public_title":"XS","options":["XS"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149999","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43142905167950,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000149986","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Vintage Circle Logo Hoodie – Olive \/ Orange - S","public_title":"S","options":["S"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149986","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43142905036878,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000149985","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Vintage Circle Logo Hoodie – Olive \/ Orange - M","public_title":"M","options":["M"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149985","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43142904873038,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000149984","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Vintage Circle Logo Hoodie – Olive \/ Orange - L","public_title":"L","options":["L"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149984","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43142904676430,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000149983","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Vintage Circle Logo Hoodie – Olive \/ Orange - XL","public_title":"XL","options":["XL"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149983","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43142904414286,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000149982","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Vintage Circle Logo Hoodie – Olive \/ Orange - 2XL","public_title":"2XL","options":["2XL"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149982","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-logo-hoodie-olive-orange.png?v=1765565252","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Hoodie_Green.png?v=1765565277","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-069.jpg?v=1769445310"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-logo-hoodie-olive-orange.png?v=1765565252","options":["Size"],"media":[{"alt":"Olive Blueline pullover hoodie with orange vintage circle logo on the back","id":28619438227534,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-logo-hoodie-olive-orange.png?v=1765565252"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-logo-hoodie-olive-orange.png?v=1765565252","width":1080},{"alt":"Blueline Surf and Paddle Green hoodie with a logo on the chest against a white background","id":28619438194766,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Hoodie_Green.png?v=1765565277"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Hoodie_Green.png?v=1765565277","width":1080},{"alt":null,"id":35401333375054,"position":3,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-069.jpg?v=1769445310"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-069.jpg?v=1769445310","width":1366}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"348\" data-end=\"709\"\u003eA timeless layer built for cool mornings and coastal nights. The \u003cstrong data-start=\"413\" data-end=\"452\"\u003eBlueline Vintage Circle Logo Hoodie\u003c\/strong\u003e in Olive with Orange print features our classic circle logo for a bold yet laid-back look rooted in the Jupiter surf and paddle lifestyle. Soft, comfortable, and easy to wear, this hoodie is perfect for beach mornings, dock hangs, and everyday casual wear.\u003c\/p\u003e\n\u003cp data-start=\"711\" data-end=\"787\"\u003eA staple piece that blends warmth, comfort, and unmistakable Blueline style.\u003c\/p\u003e\n\u003cp data-start=\"789\" data-end=\"800\"\u003e\u003cstrong data-start=\"789\" data-end=\"800\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"801\" data-end=\"1042\"\u003e\n\u003cli data-start=\"801\" data-end=\"820\"\u003e\n\u003cp data-start=\"803\" data-end=\"820\"\u003ePullover hoodie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"821\" data-end=\"852\"\u003e\n\u003cp data-start=\"823\" data-end=\"852\"\u003eVintage Circle logo graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"853\" data-end=\"885\"\u003e\n\u003cp data-start=\"855\" data-end=\"885\"\u003eOlive base with orange print\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"886\" data-end=\"924\"\u003e\n\u003cp data-start=\"888\" data-end=\"924\"\u003eSoft, comfortable midweight fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"925\" data-end=\"979\"\u003e\n\u003cp data-start=\"927\" data-end=\"979\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"980\" data-end=\"1042\"\u003e\n\u003cp data-start=\"982\" data-end=\"1042\"\u003eIdeal for beach mornings, cool evenings, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["XS","S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
{"item":{"id":7762305810510,"title":"Blueline Diamond Logo Hoodie – Clay","handle":"blueline-diamond-logo-hoodie-clay","description":"\u003cp data-start=\"331\" data-end=\"669\"\u003eA clean, timeless layer built for everyday coastal living. The \u003cstrong data-start=\"394\" data-end=\"426\"\u003eBlueline Diamond Logo Hoodie\u003c\/strong\u003e in Clay features our classic diamond logo for a simple, heritage-inspired look that never goes out of style. Soft, comfortable, and easy to wear, this pullover hoodie is perfect for cool mornings, dock hangs, and laid-back nights around town.\u003c\/p\u003e\n\u003cp data-start=\"671\" data-end=\"743\"\u003eA versatile staple that pairs effortlessly with any Blueline tee or hat.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"756\"\u003e\u003cstrong data-start=\"745\" data-end=\"756\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"757\" data-end=\"985\"\u003e\n\u003cli data-start=\"757\" data-end=\"776\"\u003e\n\u003cp data-start=\"759\" data-end=\"776\"\u003ePullover hoodie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"777\" data-end=\"810\"\u003e\n\u003cp data-start=\"779\" data-end=\"810\"\u003eDiamond Blueline logo graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"811\" data-end=\"828\"\u003e\n\u003cp data-start=\"813\" data-end=\"828\"\u003eClay colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"829\" data-end=\"867\"\u003e\n\u003cp data-start=\"831\" data-end=\"867\"\u003eSoft, comfortable midweight fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"868\" data-end=\"922\"\u003e\n\u003cp data-start=\"870\" data-end=\"922\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"923\" data-end=\"985\"\u003e\n\u003cp data-start=\"925\" data-end=\"985\"\u003eIdeal for beach mornings, cool evenings, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-11-13T21:33:04-05:00","created_at":"2025-11-13T21:27:13-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Hoodies","tags":[],"price":5495,"price_min":5495,"price_max":5495,"available":true,"price_varies":false,"compare_at_price":5495,"compare_at_price_min":5495,"compare_at_price_max":5495,"compare_at_price_varies":false,"variants":[{"id":43142869745742,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"210000150000","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo Hoodie – Clay - XS","public_title":"XS","options":["XS"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000150000","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43142869712974,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000149981","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo Hoodie – Clay - S","public_title":"S","options":["S"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149981","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43142869680206,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000149980","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo Hoodie – Clay - M","public_title":"M","options":["M"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149980","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43142869647438,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000149979","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo Hoodie – Clay - L","public_title":"L","options":["L"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149979","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43142869614670,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000149978","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo Hoodie – Clay - XL","public_title":"XL","options":["XL"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149978","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43142869581902,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000149977","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Diamond Logo Hoodie – Clay - 2XL","public_title":"2XL","options":["2XL"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149977","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-hoodie-clay.png?v=1765574069","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Brown_hoodie_diamond_blueline_front.png?v=1765574130","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-121.jpg?v=1769445310"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-hoodie-clay.png?v=1765574069","options":["Size"],"media":[{"alt":"Clay-colored Blueline pullover hoodie with white diamond logo displayed on a white background","id":28619438161998,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-hoodie-clay.png?v=1765574069"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-hoodie-clay.png?v=1765574069","width":1080},{"alt":"Brown hoodie with a diamond blueline logo on the chest","id":28619438129230,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Brown_hoodie_diamond_blueline_front.png?v=1765574130"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Brown_hoodie_diamond_blueline_front.png?v=1765574130","width":1080},{"alt":null,"id":35401333342286,"position":3,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-121.jpg?v=1769445310"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-121.jpg?v=1769445310","width":1366}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"331\" data-end=\"669\"\u003eA clean, timeless layer built for everyday coastal living. The \u003cstrong data-start=\"394\" data-end=\"426\"\u003eBlueline Diamond Logo Hoodie\u003c\/strong\u003e in Clay features our classic diamond logo for a simple, heritage-inspired look that never goes out of style. Soft, comfortable, and easy to wear, this pullover hoodie is perfect for cool mornings, dock hangs, and laid-back nights around town.\u003c\/p\u003e\n\u003cp data-start=\"671\" data-end=\"743\"\u003eA versatile staple that pairs effortlessly with any Blueline tee or hat.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"756\"\u003e\u003cstrong data-start=\"745\" data-end=\"756\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"757\" data-end=\"985\"\u003e\n\u003cli data-start=\"757\" data-end=\"776\"\u003e\n\u003cp data-start=\"759\" data-end=\"776\"\u003ePullover hoodie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"777\" data-end=\"810\"\u003e\n\u003cp data-start=\"779\" data-end=\"810\"\u003eDiamond Blueline logo graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"811\" data-end=\"828\"\u003e\n\u003cp data-start=\"813\" data-end=\"828\"\u003eClay colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"829\" data-end=\"867\"\u003e\n\u003cp data-start=\"831\" data-end=\"867\"\u003eSoft, comfortable midweight fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"868\" data-end=\"922\"\u003e\n\u003cp data-start=\"870\" data-end=\"922\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"923\" data-end=\"985\"\u003e\n\u003cp data-start=\"925\" data-end=\"985\"\u003eIdeal for beach mornings, cool evenings, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["XS","S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
{"item":{"id":7750149832782,"title":"Bahamas Conch LoPro UV Hood Hthr. White","handle":"blueline-bahamas-conch-uv-hoody","description":"\u003cp data-start=\"694\" data-end=\"866\"\u003eInspired by the Bahamas and designed for life under in sun. The Blueline Bahamas Flag and Conch Shell Tech Hoody delivers lightweight performance with a touch of Bahamian pride.\u003c\/p\u003e\n\u003cp data-start=\"868\" data-end=\"1170\"\u003eMade with ultra-breathable, quick-dry fabric, this hoody keeps you cool, protected, and comfortable for boat days, fishing, diving, hanging pool side or beach days. Featuring the iconic Blueline Surf \u0026amp; Paddle Co. design paired with the Bahamas flag and conch shell, it’s a nod to blue water, clear skies, and easy living.\u003c\/p\u003e\n\u003cp data-start=\"1172\" data-end=\"1187\"\u003e\u003cstrong data-start=\"1172\" data-end=\"1185\"\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1188\" data-end=\"1395\"\u003e\n\u003cli data-start=\"1188\" data-end=\"1240\"\u003e\n\u003cp data-start=\"1190\" data-end=\"1240\"\u003eLightweight, moisture-wicking performance fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1241\" data-end=\"1267\"\u003e\n\u003cp data-start=\"1243\" data-end=\"1267\"\u003eUPF 30+ sun protection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1268\" data-end=\"1316\"\u003e\n\u003cp data-start=\"1270\" data-end=\"1316\"\u003eQuick-dry and breathable for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1317\" data-end=\"1362\"\u003e\n\u003cp data-start=\"1319\" data-end=\"1362\"\u003eBahamas flag and conch shell logo on back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1363\" data-end=\"1395\"\u003e\n\u003cp data-start=\"1365\" data-end=\"1395\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1397\" data-end=\"1542\"\u003eWhether you’re paddling, fishing, boating or just catching rays, this hoody’s made for those who live where the water’s warm and life is laid back.\u003c\/p\u003e","published_at":"2025-11-03T12:21:27-05:00","created_at":"2025-10-31T15:10:41-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - UV Shirts - UV Hoodies","tags":["Bahamas","mens","UV Sun Shirt"],"price":7495,"price_min":7495,"price_max":7495,"available":true,"price_varies":false,"compare_at_price":7495,"compare_at_price_min":7495,"compare_at_price_max":7495,"compare_at_price_varies":false,"variants":[{"id":43093675049038,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000145169","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Bahamas Conch LoPro UV Hood Hthr. White - S","public_title":"S","options":["S"],"price":7495,"weight":0,"compare_at_price":7495,"inventory_management":"shopify","barcode":"210000145169","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43093675081806,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000145170","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Bahamas Conch LoPro UV Hood Hthr. White - M","public_title":"M","options":["M"],"price":7495,"weight":0,"compare_at_price":7495,"inventory_management":"shopify","barcode":"210000145170","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43093675016270,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000145168","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Bahamas Conch LoPro UV Hood Hthr. White - L","public_title":"L","options":["L"],"price":7495,"weight":0,"compare_at_price":7495,"inventory_management":"shopify","barcode":"210000145168","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43093674983502,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000145167","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Bahamas Conch LoPro UV Hood Hthr. White - XL","public_title":"XL","options":["XL"],"price":7495,"weight":0,"compare_at_price":7495,"inventory_management":"shopify","barcode":"210000145167","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43093674950734,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000145166","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Bahamas Conch LoPro UV Hood Hthr. White - 2XL","public_title":"2XL","options":["2XL"],"price":7495,"weight":0,"compare_at_price":7495,"inventory_management":"shopify","barcode":"210000145166","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-bahamas-flag-conch-shell-tech-hoody-jupiter-fl.png?v=1762384787"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-bahamas-flag-conch-shell-tech-hoody-jupiter-fl.png?v=1762384787","options":["Size"],"media":[{"alt":"Back view of Blueline Surf \u0026 Paddle Co. Bahamas Flag Conch Shell Tech Hoody — lightweight performance hoodie with UPF sun protection, inspired by island life and designed in Jupiter, Florida.","id":27973835030606,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-bahamas-flag-conch-shell-tech-hoody-jupiter-fl.png?v=1762384787"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-bahamas-flag-conch-shell-tech-hoody-jupiter-fl.png?v=1762384787","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"694\" data-end=\"866\"\u003eInspired by the Bahamas and designed for life under in sun. The Blueline Bahamas Flag and Conch Shell Tech Hoody delivers lightweight performance with a touch of Bahamian pride.\u003c\/p\u003e\n\u003cp data-start=\"868\" data-end=\"1170\"\u003eMade with ultra-breathable, quick-dry fabric, this hoody keeps you cool, protected, and comfortable for boat days, fishing, diving, hanging pool side or beach days. Featuring the iconic Blueline Surf \u0026amp; Paddle Co. design paired with the Bahamas flag and conch shell, it’s a nod to blue water, clear skies, and easy living.\u003c\/p\u003e\n\u003cp data-start=\"1172\" data-end=\"1187\"\u003e\u003cstrong data-start=\"1172\" data-end=\"1185\"\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1188\" data-end=\"1395\"\u003e\n\u003cli data-start=\"1188\" data-end=\"1240\"\u003e\n\u003cp data-start=\"1190\" data-end=\"1240\"\u003eLightweight, moisture-wicking performance fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1241\" data-end=\"1267\"\u003e\n\u003cp data-start=\"1243\" data-end=\"1267\"\u003eUPF 30+ sun protection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1268\" data-end=\"1316\"\u003e\n\u003cp data-start=\"1270\" data-end=\"1316\"\u003eQuick-dry and breathable for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1317\" data-end=\"1362\"\u003e\n\u003cp data-start=\"1319\" data-end=\"1362\"\u003eBahamas flag and conch shell logo on back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1363\" data-end=\"1395\"\u003e\n\u003cp data-start=\"1365\" data-end=\"1395\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1397\" data-end=\"1542\"\u003eWhether you’re paddling, fishing, boating or just catching rays, this hoody’s made for those who live where the water’s warm and life is laid back.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":308928643150,"handle":"bahamas-collection","updated_at":"2026-07-27T07:13:26-04:00","published_at":"2026-05-13T16:34:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Bahamas Collection","body_html":"\u003cp data-start=\"1136\" data-end=\"1260\"\u003eInspired by island crossings, offshore mornings, turquoise water, and the coastal lifestyle between Jupiter and the Bahamas.\u003c\/p\u003e\n\u003cp data-start=\"1262\" data-end=\"1424\"\u003eThe Bahamas Collection features premium UV shirts, performance hats, towels, youth sun protection apparel, and exclusive coastal gear built for life on the water.\u003c\/p\u003e\n\u003cp data-start=\"1426\" data-end=\"1519\"\u003eFeaturing new arrivals from Free Fly alongside original Blueline Surf \u0026amp; Paddle Co. favorites.\u003c\/p\u003e\n\u003cp data-start=\"1521\" data-end=\"1572\"\u003eAvailable online and at Blueline Surf \u0026amp; Paddle Co..\u003c\/p\u003e","image":{"created_at":"2026-05-15T09:56:11-04:00","alt":"Three people on a boat wearing Blueline Bahamas Bound apparel, including Bahamas logo UV hoodies, a white graphic T-shirt, and matching performance hats while cruising over bright blue ocean water.","width":1672,"height":941,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Screenshot_2026-05-04_at_12.58.54_PM.png?v=1780337163"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284028043342,"handle":"mens-uv-sun-shirts","updated_at":"2026-07-29T07:11:39-04:00","published_at":"2024-09-11T11:26:38-04:00","sort_order":"manual","template_suffix":"tier-1-mens-uv","published_scope":"global","title":"UV Sun Shirts for Men","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cmeta charset=\"utf-8\"\u003eLooking for men’s UPF sun shirts in Jupiter, Florida? Blueline’s collection of UV protection shirts is built for long days on the water, whether you’re surfing, paddleboarding, fishing, boating or hanging in the backyard. Designed for the South Florida heat, these lightweight, breathable sun shirts keep you cool, protected, and comfortable all day long.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003e\u003cmeta charset=\"utf-8\"\u003eThese men’s UV shirts feature moisture-wicking fabrics that dry fast and move with you, making them ideal for long days in the sun. From Jupiter’s Intracoastal waterways to offshore fishing trips, everyday beach wear, and lunches at Guanabanas these are the best sun shirts for men living an active coastal lifestyle.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,2\"\u003eFinished with clean Blueline branding and a dialed-in fit, this collection of \u003cb data-path-to-node=\"5,2\" data-index-in-node=\"78\"\u003eSPF shirts for men\u003c\/b\u003e delivers top-tier protection without sacrificing style. Designed in Jupiter, Florida and tested where the sun hits hardest.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eLooking for the best sun shirts in Jupiter? \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best UV Sun Shirts \"\u003eExplore our tested collection\u003c\/a\u003e.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:26:38-04:00","alt":"Man wearing a Blueline men’s UV sun shirt on a boat in Jupiter Florida with water and palm trees in the background","width":667,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/TheCrossing103.jpg?v=1779828438"}}]}
{"item":{"id":7746681700430,"title":"Blueline OG Circle Logo Hoodie","handle":"blueline-og-circle-logo-hoodie","description":"\u003cp data-start=\"357\" data-end=\"684\"\u003eA core Blueline staple built for everyday coastal comfort. The \u003cstrong data-start=\"420\" data-end=\"454\"\u003eBlueline OG Circle Logo Hoodie\u003c\/strong\u003e features our original circle logo, representing the roots of Blueline Surf \u0026amp; Paddle Co. Soft, comfortable, and easy to layer, this pullover hoodie is perfect for cool beach mornings, dock hangs, and relaxed nights around Jupiter.\u003c\/p\u003e\n\u003cp data-start=\"686\" data-end=\"812\"\u003eTimeless, versatile, and made to be worn year-round, this hoodie pairs effortlessly with your favorite Blueline tees and hats.\u003c\/p\u003e\n\u003cp data-start=\"814\" data-end=\"825\"\u003e\u003cstrong data-start=\"814\" data-end=\"825\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"826\" data-end=\"1076\"\u003e\n\u003cli data-start=\"826\" data-end=\"845\"\u003e\n\u003cp data-start=\"828\" data-end=\"845\"\u003ePullover hoodie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"846\" data-end=\"891\"\u003e\n\u003cp data-start=\"848\" data-end=\"891\"\u003eOG Circle Blueline Surf \u0026amp; Paddle Co. logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"892\" data-end=\"930\"\u003e\n\u003cp data-start=\"894\" data-end=\"930\"\u003eSoft, comfortable midweight fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"931\" data-end=\"958\"\u003e\n\u003cp data-start=\"933\" data-end=\"958\"\u003eClean, classic colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"959\" data-end=\"1013\"\u003e\n\u003cp data-start=\"961\" data-end=\"1013\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1014\" data-end=\"1076\"\u003e\n\u003cp data-start=\"1016\" data-end=\"1076\"\u003eIdeal for beach mornings, cool evenings, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-28T10:31:10-04:00","created_at":"2025-10-27T12:19:43-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Hoodies","tags":[],"price":5495,"price_min":5495,"price_max":5495,"available":false,"price_varies":false,"compare_at_price":5495,"compare_at_price_min":5495,"compare_at_price_max":5495,"compare_at_price_varies":false,"variants":[{"id":43081139257422,"title":"Ivory \/ XS","option1":"Ivory","option2":"XS","option3":null,"sku":"210000134039","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline OG Circle Logo Hoodie - Ivory \/ XS","public_title":"Ivory \/ XS","options":["Ivory","XS"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000134039","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43081139224654,"title":"Ivory \/ S","option1":"Ivory","option2":"S","option3":null,"sku":"210000134038","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline OG Circle Logo Hoodie - Ivory \/ S","public_title":"Ivory \/ S","options":["Ivory","S"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000134038","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43081139191886,"title":"Ivory \/ M","option1":"Ivory","option2":"M","option3":null,"sku":"210000134037","requires_shipping":true,"taxable":true,"featured_image":{"id":36541145776206,"product_id":7746681700430,"position":2,"created_at":"2025-10-27T12:19:39-04:00","updated_at":"2025-12-12T16:33:46-05:00","alt":"Light-colored Blueline pullover hoodie with OG Circle Surf \u0026 Paddle Co. logo on the front left","width":1080,"height":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/front_blueline_hoodie.png?v=1765575226","variant_ids":[43081139191886]},"available":false,"name":"Blueline OG Circle Logo Hoodie - Ivory \/ M","public_title":"Ivory \/ M","options":["Ivory","M"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000134037","featured_media":{"alt":"Light-colored Blueline pullover hoodie with OG Circle Surf \u0026 Paddle Co. logo on the front left","id":27594737352782,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/front_blueline_hoodie.png?v=1765575226"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43081139322958,"title":"Ivory \/ L","option1":"Ivory","option2":"L","option3":null,"sku":"210000134041","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline OG Circle Logo Hoodie - Ivory \/ L","public_title":"Ivory \/ L","options":["Ivory","L"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000134041","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43081139290190,"title":"Ivory \/ XL","option1":"Ivory","option2":"XL","option3":null,"sku":"210000134040","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline OG Circle Logo Hoodie - Ivory \/ XL","public_title":"Ivory \/ XL","options":["Ivory","XL"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000134040","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43081139388494,"title":"Ivory \/ 2XL","option1":"Ivory","option2":"2XL","option3":null,"sku":"210000134042","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline OG Circle Logo Hoodie - Ivory \/ 2XL","public_title":"Ivory \/ 2XL","options":["Ivory","2XL"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000134042","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/white_Blueline_Hoodie_Back.png?v=1765575203","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/front_blueline_hoodie.png?v=1765575226"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/white_Blueline_Hoodie_Back.png?v=1765575203","options":["Color","Size"],"media":[{"alt":"Light-colored Blueline pullover hoodie with OG Circle Surf \u0026 Paddle Co. logo on the back","id":27641236095054,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/white_Blueline_Hoodie_Back.png?v=1765575203"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/white_Blueline_Hoodie_Back.png?v=1765575203","width":1080},{"alt":"Light-colored Blueline pullover hoodie with OG Circle Surf \u0026 Paddle Co. logo on the front left","id":27594737352782,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/front_blueline_hoodie.png?v=1765575226"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/front_blueline_hoodie.png?v=1765575226","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"357\" data-end=\"684\"\u003eA core Blueline staple built for everyday coastal comfort. The \u003cstrong data-start=\"420\" data-end=\"454\"\u003eBlueline OG Circle Logo Hoodie\u003c\/strong\u003e features our original circle logo, representing the roots of Blueline Surf \u0026amp; Paddle Co. Soft, comfortable, and easy to layer, this pullover hoodie is perfect for cool beach mornings, dock hangs, and relaxed nights around Jupiter.\u003c\/p\u003e\n\u003cp data-start=\"686\" data-end=\"812\"\u003eTimeless, versatile, and made to be worn year-round, this hoodie pairs effortlessly with your favorite Blueline tees and hats.\u003c\/p\u003e\n\u003cp data-start=\"814\" data-end=\"825\"\u003e\u003cstrong data-start=\"814\" data-end=\"825\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"826\" data-end=\"1076\"\u003e\n\u003cli data-start=\"826\" data-end=\"845\"\u003e\n\u003cp data-start=\"828\" data-end=\"845\"\u003ePullover hoodie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"846\" data-end=\"891\"\u003e\n\u003cp data-start=\"848\" data-end=\"891\"\u003eOG Circle Blueline Surf \u0026amp; Paddle Co. logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"892\" data-end=\"930\"\u003e\n\u003cp data-start=\"894\" data-end=\"930\"\u003eSoft, comfortable midweight fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"931\" data-end=\"958\"\u003e\n\u003cp data-start=\"933\" data-end=\"958\"\u003eClean, classic colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"959\" data-end=\"1013\"\u003e\n\u003cp data-start=\"961\" data-end=\"1013\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1014\" data-end=\"1076\"\u003e\n\u003cp data-start=\"1016\" data-end=\"1076\"\u003eIdeal for beach mornings, cool evenings, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Color","position":1,"values":["Ivory"]},{"name":"Size","position":2,"values":["XS","S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
{"item":{"id":7735869309006,"title":"Skully Rope Hat Slate\/Navy","handle":"skully-rope-hat-slate-navy","description":"\u003cp data-start=\"336\" data-end=\"564\"\u003eClean coastal style meets everyday performance in the Skully Rope Hat Slate\/Navy. Featuring a slate gray front, navy mesh backing, and custom Skully artwork, this high-crown trucker was built for long days under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"566\" data-end=\"761\"\u003eLightweight and breathable with a classic rope detail across the brim, this one feels right at home running offshore, cruising the Intracoastal, or kicking back dockside after a day on the water.\u003c\/p\u003e\n\u003cp data-start=\"763\" data-end=\"807\"\u003eSimple color combo. Timeless saltwater feel.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"809\" data-end=\"821\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"822\" data-end=\"1084\"\u003e\n\u003cli data-section-id=\"opnzmz\" data-start=\"822\" data-end=\"849\"\u003eHigh crown structured fit\u003c\/li\u003e\n\u003cli data-section-id=\"1mj9ykx\" data-start=\"850\" data-end=\"891\"\u003eSlate gray front with navy mesh backing\u003c\/li\u003e\n\u003cli data-section-id=\"1v6zhlm\" data-start=\"892\" data-end=\"917\"\u003eRope detail across brim\u003c\/li\u003e\n\u003cli data-section-id=\"u3oqa0\" data-start=\"918\" data-end=\"956\"\u003eBreathable trucker mesh construction\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"957\" data-end=\"986\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1yokyrk\" data-start=\"987\" data-end=\"1014\"\u003eCustom Skully front patch\u003c\/li\u003e\n\u003cli data-section-id=\"hwhsw8\" data-start=\"1015\" data-end=\"1084\"\u003eDesigned for fishing, boating, surfing, paddling, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-16T13:41:46-04:00","created_at":"2025-10-16T13:41:18-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["Beach Apparel","Blueline Surf","Boating Hat","Coastal Lifestyle","Fishing Hat","Florida Surf Shop","hat","Jupiter Florida","mens","Navy Hat","Rope Hat","Saltwater Lifestyle","Skully Hat","Slate Hat","Trucker Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43044958535758,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000140172","requires_shipping":true,"taxable":true,"featured_image":{"id":35838332436558,"product_id":7735869309006,"position":1,"created_at":"2025-10-16T13:41:16-04:00","updated_at":"2026-05-15T15:42:07-04:00","alt":"Slate gray and navy Skully rope trucker hat from Blueline Surf \u0026 Paddle Co. featuring custom skull artwork and coastal styling inspired by the Jupiter Florida saltwater lifestyle.","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-slate-navy-blueline.jpg?v=1778874127","variant_ids":[43044958535758]},"available":false,"name":"Skully Rope Hat Slate\/Navy","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000140172","featured_media":{"alt":"Slate gray and navy Skully rope trucker hat from Blueline Surf \u0026 Paddle Co. featuring custom skull artwork and coastal styling inspired by the Jupiter Florida saltwater lifestyle.","id":27124711686222,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-slate-navy-blueline.jpg?v=1778874127"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-slate-navy-blueline.jpg?v=1778874127"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-slate-navy-blueline.jpg?v=1778874127","options":["Title"],"media":[{"alt":"Slate gray and navy Skully rope trucker hat from Blueline Surf \u0026 Paddle Co. featuring custom skull artwork and coastal styling inspired by the Jupiter Florida saltwater lifestyle.","id":27124711686222,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-slate-navy-blueline.jpg?v=1778874127"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-slate-navy-blueline.jpg?v=1778874127","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"336\" data-end=\"564\"\u003eClean coastal style meets everyday performance in the Skully Rope Hat Slate\/Navy. Featuring a slate gray front, navy mesh backing, and custom Skully artwork, this high-crown trucker was built for long days under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"566\" data-end=\"761\"\u003eLightweight and breathable with a classic rope detail across the brim, this one feels right at home running offshore, cruising the Intracoastal, or kicking back dockside after a day on the water.\u003c\/p\u003e\n\u003cp data-start=\"763\" data-end=\"807\"\u003eSimple color combo. Timeless saltwater feel.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"809\" data-end=\"821\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"822\" data-end=\"1084\"\u003e\n\u003cli data-section-id=\"opnzmz\" data-start=\"822\" data-end=\"849\"\u003eHigh crown structured fit\u003c\/li\u003e\n\u003cli data-section-id=\"1mj9ykx\" data-start=\"850\" data-end=\"891\"\u003eSlate gray front with navy mesh backing\u003c\/li\u003e\n\u003cli data-section-id=\"1v6zhlm\" data-start=\"892\" data-end=\"917\"\u003eRope detail across brim\u003c\/li\u003e\n\u003cli data-section-id=\"u3oqa0\" data-start=\"918\" data-end=\"956\"\u003eBreathable trucker mesh construction\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"957\" data-end=\"986\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1yokyrk\" data-start=\"987\" data-end=\"1014\"\u003eCustom Skully front patch\u003c\/li\u003e\n\u003cli data-section-id=\"hwhsw8\" data-start=\"1015\" data-end=\"1084\"\u003eDesigned for fishing, boating, surfing, paddling, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-07-19T07:10:56-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline’s Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}}]}
{"item":{"id":7735262412878,"title":"Florida Box Hat Navy\/Navy White Patch HC SC","handle":"florida-box-hat-navy-navy-white-patch-hc-sc","description":null,"published_at":"2025-10-15T15:27:26-04:00","created_at":"2025-10-15T15:22:26-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041338130510,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142968","requires_shipping":true,"taxable":true,"featured_image":{"id":35766556819534,"product_id":7735262412878,"position":1,"created_at":"2025-10-15T15:22:24-04:00","updated_at":"2025-10-15T15:22:26-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zwezovkm8stkt4elouq0.jpg?v=1760556146","variant_ids":[43041338130510]},"available":true,"name":"Florida Box Hat Navy\/Navy White Patch HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142968","featured_media":{"alt":null,"id":27091194216526,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zwezovkm8stkt4elouq0.jpg?v=1760556146"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zwezovkm8stkt4elouq0.jpg?v=1760556146"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zwezovkm8stkt4elouq0.jpg?v=1760556146","options":["Title"],"media":[{"alt":null,"id":27091194216526,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zwezovkm8stkt4elouq0.jpg?v=1760556146"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zwezovkm8stkt4elouq0.jpg?v=1760556146","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7735262019662,"title":"Florida Box Performance Hat – Olive","handle":"florida-box-hat-olive-olive-white-patch-hc-sc","description":"\u003cp data-start=\"124\" data-end=\"455\"\u003eInspired by Florida's endless days on the water, the Florida Box Performance Hat delivers lightweight comfort, sun protection, and everyday versatility for life outdoors. Featuring a clean olive colorway and the signature Florida Box patch, this hat was built for boat days, paddle sessions, beach trips, and everything in between.\u003c\/p\u003e\n\u003cp data-start=\"457\" data-end=\"834\"\u003eConstructed using Pukka's UV Lite performance fabric, this hat combines lightweight breathability, moisture-wicking technology, and UPF sun protection to help keep you comfortable through long days in the Florida sun. The structured fit and classic design make it an easy choice whether you're heading offshore, exploring the coast, or grabbing dinner after a day on the water.\u003c\/p\u003e\n\u003cp data-start=\"836\" data-end=\"893\"\u003eSimple, comfortable, and built for the Florida lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"895\" data-end=\"907\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"908\" data-end=\"1172\"\u003e\n\u003cli data-section-id=\"1rgxrqc\" data-start=\"908\" data-end=\"948\"\u003eLightweight UV Lite performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1ougdk0\" data-start=\"949\" data-end=\"977\"\u003eMoisture-wicking sweatband\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"978\" data-end=\"998\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"nujx1z\" data-start=\"999\" data-end=\"1024\"\u003eBreathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"1025\" data-end=\"1056\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1057\" data-end=\"1076\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1077\" data-end=\"1106\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1qbxfir\" data-start=\"1107\" data-end=\"1134\"\u003ePremium Florida Box patch\u003c\/li\u003e\n\u003cli data-section-id=\"19eznvn\" data-start=\"1135\" data-end=\"1172\"\u003eBuilt for active outdoor lifestyles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1174\" data-end=\"1189\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1190\" data-end=\"1281\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1190\" data-end=\"1199\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1200\" data-end=\"1216\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1217\" data-end=\"1226\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1227\" data-end=\"1236\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1237\" data-end=\"1243\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1244\" data-end=\"1256\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1257\" data-end=\"1265\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1266\" data-end=\"1281\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:27:13-04:00","created_at":"2025-10-15T15:21:31-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["Beach Hat","Blueline Surf and Paddle","Boating Hat","Coastal Lifestyle","Fishing Hat","Florida Apparel","Florida Box","Florida Lifestyle","hat","Men's Hat","mens","Olive Hat","Outdoor Hat","Paddleboarding Hat","Performance Hat","South Florida","UV Lite Hat","Women's Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041335902286,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142967","requires_shipping":true,"taxable":true,"featured_image":{"id":35766497804366,"product_id":7735262019662,"position":1,"created_at":"2025-10-15T15:21:29-04:00","updated_at":"2026-05-30T16:58:40-04:00","alt":"Florida Box Performance Hat in olive featuring the signature Florida Box patch and lightweight UV Lite performance construction.","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-olive-front.jpg?v=1780174720","variant_ids":[43041335902286]},"available":true,"name":"Florida Box Performance Hat – Olive","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142967","featured_media":{"alt":"Florida Box Performance Hat in olive featuring the signature Florida Box patch and lightweight UV Lite performance construction.","id":27091135201358,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-olive-front.jpg?v=1780174720"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-olive-front.jpg?v=1780174720"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-olive-front.jpg?v=1780174720","options":["Title"],"media":[{"alt":"Florida Box Performance Hat in olive featuring the signature Florida Box patch and lightweight UV Lite performance construction.","id":27091135201358,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-olive-front.jpg?v=1780174720"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-olive-front.jpg?v=1780174720","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"124\" data-end=\"455\"\u003eInspired by Florida's endless days on the water, the Florida Box Performance Hat delivers lightweight comfort, sun protection, and everyday versatility for life outdoors. Featuring a clean olive colorway and the signature Florida Box patch, this hat was built for boat days, paddle sessions, beach trips, and everything in between.\u003c\/p\u003e\n\u003cp data-start=\"457\" data-end=\"834\"\u003eConstructed using Pukka's UV Lite performance fabric, this hat combines lightweight breathability, moisture-wicking technology, and UPF sun protection to help keep you comfortable through long days in the Florida sun. The structured fit and classic design make it an easy choice whether you're heading offshore, exploring the coast, or grabbing dinner after a day on the water.\u003c\/p\u003e\n\u003cp data-start=\"836\" data-end=\"893\"\u003eSimple, comfortable, and built for the Florida lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"895\" data-end=\"907\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"908\" data-end=\"1172\"\u003e\n\u003cli data-section-id=\"1rgxrqc\" data-start=\"908\" data-end=\"948\"\u003eLightweight UV Lite performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1ougdk0\" data-start=\"949\" data-end=\"977\"\u003eMoisture-wicking sweatband\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"978\" data-end=\"998\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"nujx1z\" data-start=\"999\" data-end=\"1024\"\u003eBreathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"1025\" data-end=\"1056\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1057\" data-end=\"1076\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1077\" data-end=\"1106\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1qbxfir\" data-start=\"1107\" data-end=\"1134\"\u003ePremium Florida Box patch\u003c\/li\u003e\n\u003cli data-section-id=\"19eznvn\" data-start=\"1135\" data-end=\"1172\"\u003eBuilt for active outdoor lifestyles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1174\" data-end=\"1189\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1190\" data-end=\"1281\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1190\" data-end=\"1199\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1200\" data-end=\"1216\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1217\" data-end=\"1226\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1227\" data-end=\"1236\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1237\" data-end=\"1243\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1244\" data-end=\"1256\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1257\" data-end=\"1265\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1266\" data-end=\"1281\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-07-28T07:14:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7735261691982,"title":"Florida Box UV Hat – Quarry\/White | Blueline Surf \u0026 Paddle Co. Jupiter, FL","handle":"florida-box-uv-hat-quarry-white","description":"\u003cp data-start=\"594\" data-end=\"758\"\u003eDesigned for life in the Florida sun, the \u003cstrong data-start=\"636\" data-end=\"658\"\u003eFlorida Box UV Hat\u003c\/strong\u003e blends performance and style for days spent on the water, golf course, or anywhere under the sky.\u003c\/p\u003e\n\u003cp data-start=\"760\" data-end=\"1078\"\u003eThis \u003cstrong data-start=\"765\" data-end=\"795\"\u003eTriTech UV performance hat\u003c\/strong\u003e features the Blueline Surf \u0026amp; Paddle Co. \u003cstrong data-start=\"836\" data-end=\"856\"\u003eFlorida Box Logo, t\u003c\/strong\u003ehe BLUEline Box logo and Florida state outline, embroidered on a sleek quarry-gray body with the logo in white. Lightweight, moisture-wicking, and ventilated, it’s built for full-day comfort from the tee box to the tiki bar.\u003c\/p\u003e\n\u003cp data-start=\"1080\" data-end=\"1094\"\u003e\u003cstrong data-start=\"1080\" data-end=\"1092\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1095\" data-end=\"1387\"\u003e\n\u003cli data-start=\"1095\" data-end=\"1130\"\u003e\n\u003cp data-start=\"1097\" data-end=\"1130\"\u003eTriTech UV performance material\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1131\" data-end=\"1164\"\u003e\n\u003cp data-start=\"1133\" data-end=\"1164\"\u003ePerforated panels for airflow\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1165\" data-end=\"1196\"\u003e\n\u003cp data-start=\"1167\" data-end=\"1196\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1197\" data-end=\"1232\"\u003e\n\u003cp data-start=\"1199\" data-end=\"1232\"\u003eFlorida Box logo patch in white\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1233\" data-end=\"1276\"\u003e\n\u003cp data-start=\"1235\" data-end=\"1276\"\u003eColor: Quarry Gray with White lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1277\" data-end=\"1331\"\u003e\n\u003cp data-start=\"1279\" data-end=\"1331\"\u003eGreat for golf, boating, fishing, or everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1332\" data-end=\"1387\"\u003e\n\u003cp data-start=\"1334\" data-end=\"1387\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter, FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:26:59-04:00","created_at":"2025-10-15T15:20:38-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041331839054,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142970","requires_shipping":true,"taxable":true,"featured_image":{"id":35766372728910,"product_id":7735261691982,"position":1,"created_at":"2025-10-15T15:20:37-04:00","updated_at":"2025-11-11T17:34:49-05:00","alt":"Florida Box UV Hat in quarry gray with white logo by Blueline Surf \u0026 Paddle Co., featuring BL\/UE Florida patch on breathable snapback performance hat.","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-uv-hat-quarry-white-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762900489","variant_ids":[43041331839054]},"available":true,"name":"Florida Box UV Hat – Quarry\/White | Blueline Surf \u0026 Paddle Co. Jupiter, FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142970","featured_media":{"alt":"Florida Box UV Hat in quarry gray with white logo by Blueline Surf \u0026 Paddle Co., featuring BL\/UE Florida patch on breathable snapback performance hat.","id":27091121930318,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-uv-hat-quarry-white-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762900489"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-uv-hat-quarry-white-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762900489"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-uv-hat-quarry-white-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762900489","options":["Title"],"media":[{"alt":"Florida Box UV Hat in quarry gray with white logo by Blueline Surf \u0026 Paddle Co., featuring BL\/UE Florida patch on breathable snapback performance hat.","id":27091121930318,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-uv-hat-quarry-white-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762900489"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-uv-hat-quarry-white-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762900489","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"594\" data-end=\"758\"\u003eDesigned for life in the Florida sun, the \u003cstrong data-start=\"636\" data-end=\"658\"\u003eFlorida Box UV Hat\u003c\/strong\u003e blends performance and style for days spent on the water, golf course, or anywhere under the sky.\u003c\/p\u003e\n\u003cp data-start=\"760\" data-end=\"1078\"\u003eThis \u003cstrong data-start=\"765\" data-end=\"795\"\u003eTriTech UV performance hat\u003c\/strong\u003e features the Blueline Surf \u0026amp; Paddle Co. \u003cstrong data-start=\"836\" data-end=\"856\"\u003eFlorida Box Logo, t\u003c\/strong\u003ehe BLUEline Box logo and Florida state outline, embroidered on a sleek quarry-gray body with the logo in white. Lightweight, moisture-wicking, and ventilated, it’s built for full-day comfort from the tee box to the tiki bar.\u003c\/p\u003e\n\u003cp data-start=\"1080\" data-end=\"1094\"\u003e\u003cstrong data-start=\"1080\" data-end=\"1092\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1095\" data-end=\"1387\"\u003e\n\u003cli data-start=\"1095\" data-end=\"1130\"\u003e\n\u003cp data-start=\"1097\" data-end=\"1130\"\u003eTriTech UV performance material\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1131\" data-end=\"1164\"\u003e\n\u003cp data-start=\"1133\" data-end=\"1164\"\u003ePerforated panels for airflow\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1165\" data-end=\"1196\"\u003e\n\u003cp data-start=\"1167\" data-end=\"1196\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1197\" data-end=\"1232\"\u003e\n\u003cp data-start=\"1199\" data-end=\"1232\"\u003eFlorida Box logo patch in white\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1233\" data-end=\"1276\"\u003e\n\u003cp data-start=\"1235\" data-end=\"1276\"\u003eColor: Quarry Gray with White lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1277\" data-end=\"1331\"\u003e\n\u003cp data-start=\"1279\" data-end=\"1331\"\u003eGreat for golf, boating, fishing, or everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1332\" data-end=\"1387\"\u003e\n\u003cp data-start=\"1334\" data-end=\"1387\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter, FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7735261659214,"title":"Florida Box UV Lite Hat Seafoam \/ Steel \/ Steel LC","handle":"florida-box-uv-lite-hat-seafoam-steel-steel-lc","description":null,"published_at":"2025-10-15T15:26:46-04:00","created_at":"2025-10-15T15:20:34-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041331740750,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136558","requires_shipping":true,"taxable":true,"featured_image":{"id":35766270754894,"product_id":7735261659214,"position":1,"created_at":"2025-10-15T15:20:31-04:00","updated_at":"2025-10-15T15:20:34-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wfxqudv6impgodhoyr8y.jpg?v=1760556034","variant_ids":[43041331740750]},"available":false,"name":"Florida Box UV Lite Hat Seafoam \/ Steel \/ Steel LC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136558","featured_media":{"alt":null,"id":27091120947278,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wfxqudv6impgodhoyr8y.jpg?v=1760556034"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wfxqudv6impgodhoyr8y.jpg?v=1760556034"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wfxqudv6impgodhoyr8y.jpg?v=1760556034","options":["Title"],"media":[{"alt":null,"id":27091120947278,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wfxqudv6impgodhoyr8y.jpg?v=1760556034"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wfxqudv6impgodhoyr8y.jpg?v=1760556034","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7735261298766,"title":"Florida Box Hat Bongo Black HC FL","handle":"florida-box-hat-bongo-black-hc-fl","description":null,"published_at":"2025-10-15T15:26:31-04:00","created_at":"2025-10-15T15:19:40-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041327972430,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136063","requires_shipping":true,"taxable":true,"featured_image":{"id":35766144565326,"product_id":7735261298766,"position":1,"created_at":"2025-10-15T15:19:36-04:00","updated_at":"2025-10-15T15:19:39-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ehdxjzpckui1b35k6kqf.jpg?v=1760555979","variant_ids":[43041327972430]},"available":false,"name":"Florida Box Hat Bongo Black HC FL","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136063","featured_media":{"alt":null,"id":27091091849294,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ehdxjzpckui1b35k6kqf.jpg?v=1760555979"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ehdxjzpckui1b35k6kqf.jpg?v=1760555979"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ehdxjzpckui1b35k6kqf.jpg?v=1760555979","options":["Title"],"media":[{"alt":null,"id":27091091849294,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ehdxjzpckui1b35k6kqf.jpg?v=1760555979"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ehdxjzpckui1b35k6kqf.jpg?v=1760555979","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}}]}
{"item":{"id":7735261200462,"title":"Florida Box Hat White \/ White \/ Grey Patch HC SC","handle":"florida-box-hat-white-white-grey-patch-hc-sc","description":null,"published_at":"2025-10-15T15:26:08-04:00","created_at":"2025-10-15T15:19:33-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041327677518,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142969","requires_shipping":true,"taxable":true,"featured_image":{"id":35766144106574,"product_id":7735261200462,"position":1,"created_at":"2025-10-15T15:19:31-04:00","updated_at":"2025-10-15T15:19:33-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/f6ulbouym0tbnua4v0lg.jpg?v=1760555973","variant_ids":[43041327677518]},"available":false,"name":"Florida Box Hat White \/ White \/ Grey Patch HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142969","featured_media":{"alt":null,"id":27091091390542,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/f6ulbouym0tbnua4v0lg.jpg?v=1760555973"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/f6ulbouym0tbnua4v0lg.jpg?v=1760555973"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/f6ulbouym0tbnua4v0lg.jpg?v=1760555973","options":["Title"],"media":[{"alt":null,"id":27091091390542,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/f6ulbouym0tbnua4v0lg.jpg?v=1760555973"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/f6ulbouym0tbnua4v0lg.jpg?v=1760555973","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7735260250190,"title":"JUP Cotton Twill Hat Frost \/ Carolina LC C","handle":"jup-cotton-twill-hat-frost-carolina-lc-c","description":null,"published_at":"2025-10-15T15:25:52-04:00","created_at":"2025-10-15T15:16:33-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041320632398,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147173","requires_shipping":true,"taxable":true,"featured_image":{"id":35766076244046,"product_id":7735260250190,"position":1,"created_at":"2025-10-15T15:16:31-04:00","updated_at":"2025-10-15T15:16:34-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794","variant_ids":[43041320632398]},"available":true,"name":"JUP Cotton Twill Hat Frost \/ Carolina LC C","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147173","featured_media":{"alt":null,"id":27091023495246,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794","options":["Title"],"media":[{"alt":null,"id":27091023495246,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"womens","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-07-09T13:04:18-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-08-01T09:34:20-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
{"item":{"id":7735260119118,"title":"Bahamas Hogfish UV Lite Hat MC SC Seafoam","handle":"bahamas-hogfish-uv-lite-hat-mc-sc-seafoam","description":null,"published_at":"2025-10-15T15:25:24-04:00","created_at":"2025-10-15T15:16:29-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Mid Crown Slight Curve","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041319780430,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000145229","requires_shipping":true,"taxable":true,"featured_image":{"id":35766076080206,"product_id":7735260119118,"position":1,"created_at":"2025-10-15T15:16:27-04:00","updated_at":"2025-10-15T15:16:29-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z9krnpfrwxbfoh05o2u2.jpg?v=1760555789","variant_ids":[43041319780430]},"available":false,"name":"Bahamas Hogfish UV Lite Hat MC SC Seafoam","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000145229","featured_media":{"alt":null,"id":27091023331406,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z9krnpfrwxbfoh05o2u2.jpg?v=1760555789"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z9krnpfrwxbfoh05o2u2.jpg?v=1760555789"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z9krnpfrwxbfoh05o2u2.jpg?v=1760555789","options":["Title"],"media":[{"alt":null,"id":27091023331406,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z9krnpfrwxbfoh05o2u2.jpg?v=1760555789"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z9krnpfrwxbfoh05o2u2.jpg?v=1760555789","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7735258120270,"title":"Skully Rope Hat Army Camo\/Khaki","handle":"dead-hat-army-camo-khaki-w-rope-hc-fl","description":"\u003cp data-start=\"329\" data-end=\"480\"\u003eThe Skully Rope Hat Army Camo\/Khaki was built for backwater missions, offshore runs, and everyday life somewhere between the boat ramp and the sandbar.\u003c\/p\u003e\n\u003cp data-start=\"482\" data-end=\"731\"\u003eFeaturing classic camo print, breathable khaki mesh backing, and custom Skully artwork front and center, this high-crown trucker blends rugged outdoor style with laid-back coastal energy. Lightweight, comfortable, and salt-ready from the first wear.\u003c\/p\u003e\n\u003cp data-start=\"733\" data-end=\"813\"\u003eLooks just as good chasing bait offshore as it does grabbing tacos after sunset.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"815\" data-end=\"827\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"828\" data-end=\"1100\"\u003e\n\u003cli data-section-id=\"opnzmz\" data-start=\"828\" data-end=\"855\"\u003eHigh crown structured fit\u003c\/li\u003e\n\u003cli data-section-id=\"1b7dzxn\" data-start=\"856\" data-end=\"880\"\u003eArmy camo front panels\u003c\/li\u003e\n\u003cli data-section-id=\"rp024c\" data-start=\"881\" data-end=\"909\"\u003eKhaki mesh trucker backing\u003c\/li\u003e\n\u003cli data-section-id=\"1v6zhlm\" data-start=\"910\" data-end=\"935\"\u003eRope detail across brim\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"936\" data-end=\"965\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1yokyrk\" data-start=\"966\" data-end=\"993\"\u003eCustom Skully front patch\u003c\/li\u003e\n\u003cli data-section-id=\"6havft\" data-start=\"994\" data-end=\"1031\"\u003eLightweight breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"11klv75\" data-start=\"1032\" data-end=\"1100\"\u003eDesigned for fishing, boating, paddling, and coastal everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:10:33-04:00","created_at":"2025-10-15T15:06:27-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["Army Camo Hat","Beach Apparel","Blueline Surf","Boating Hat","Camo Hat","Coastal Lifestyle","Fishing Hat","Florida Surf Shop","hat","Jupiter Florida","mens","Rope Hat","Saltwater Lifestyle","Skully Hat","Trucker Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041303724110,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000140173","requires_shipping":true,"taxable":true,"featured_image":{"id":35765161099342,"product_id":7735258120270,"position":1,"created_at":"2025-10-15T15:06:21-04:00","updated_at":"2026-05-15T15:36:35-04:00","alt":"Army camo and khaki Skully rope trucker hat from Blueline Surf \u0026 Paddle Co. featuring custom skull artwork and coastal styling inspired by the Jupiter Florida saltwater lifestyle.","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-army-camo-khaki-blueline.jpg?v=1778873795","variant_ids":[43041303724110]},"available":false,"name":"Skully Rope Hat Army Camo\/Khaki","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000140173","featured_media":{"alt":"Army camo and khaki Skully rope trucker hat from Blueline Surf \u0026 Paddle Co. featuring custom skull artwork and coastal styling inspired by the Jupiter Florida saltwater lifestyle.","id":27090683887694,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-army-camo-khaki-blueline.jpg?v=1778873795"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-army-camo-khaki-blueline.jpg?v=1778873795"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-army-camo-khaki-blueline.jpg?v=1778873795","options":["Title"],"media":[{"alt":"Army camo and khaki Skully rope trucker hat from Blueline Surf \u0026 Paddle Co. featuring custom skull artwork and coastal styling inspired by the Jupiter Florida saltwater lifestyle.","id":27090683887694,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-army-camo-khaki-blueline.jpg?v=1778873795"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-army-camo-khaki-blueline.jpg?v=1778873795","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"329\" data-end=\"480\"\u003eThe Skully Rope Hat Army Camo\/Khaki was built for backwater missions, offshore runs, and everyday life somewhere between the boat ramp and the sandbar.\u003c\/p\u003e\n\u003cp data-start=\"482\" data-end=\"731\"\u003eFeaturing classic camo print, breathable khaki mesh backing, and custom Skully artwork front and center, this high-crown trucker blends rugged outdoor style with laid-back coastal energy. Lightweight, comfortable, and salt-ready from the first wear.\u003c\/p\u003e\n\u003cp data-start=\"733\" data-end=\"813\"\u003eLooks just as good chasing bait offshore as it does grabbing tacos after sunset.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"815\" data-end=\"827\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"828\" data-end=\"1100\"\u003e\n\u003cli data-section-id=\"opnzmz\" data-start=\"828\" data-end=\"855\"\u003eHigh crown structured fit\u003c\/li\u003e\n\u003cli data-section-id=\"1b7dzxn\" data-start=\"856\" data-end=\"880\"\u003eArmy camo front panels\u003c\/li\u003e\n\u003cli data-section-id=\"rp024c\" data-start=\"881\" data-end=\"909\"\u003eKhaki mesh trucker backing\u003c\/li\u003e\n\u003cli data-section-id=\"1v6zhlm\" data-start=\"910\" data-end=\"935\"\u003eRope detail across brim\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"936\" data-end=\"965\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1yokyrk\" data-start=\"966\" data-end=\"993\"\u003eCustom Skully front patch\u003c\/li\u003e\n\u003cli data-section-id=\"6havft\" data-start=\"994\" data-end=\"1031\"\u003eLightweight breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"11klv75\" data-start=\"1032\" data-end=\"1100\"\u003eDesigned for fishing, boating, paddling, and coastal everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-07-19T07:10:56-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline’s Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}}]}
{"item":{"id":7735257890894,"title":"Skully Rope Hat Black\/Black","handle":"skully-rope-hat-black-black","description":"\u003cp data-start=\"322\" data-end=\"499\"\u003eClean, stealthy, and built for everyday coastal living, the Skully Rope Hat Black\/Black delivers a classic high-crown trucker fit with lightweight comfort and all-black styling.\u003c\/p\u003e\n\u003cp data-start=\"501\" data-end=\"790\"\u003eFinished with custom Skully artwork and rope detail across the brim, this hat was made for long days in the sun, boat rides through the inlet, and nights that somehow turn into stories. The black-on-black design keeps it versatile while still carrying that unmistakable saltwater attitude.\u003c\/p\u003e\n\u003cp data-start=\"792\" data-end=\"826\"\u003eSimple. Sharp. Always in rotation.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"828\" data-end=\"840\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"841\" data-end=\"1092\"\u003e\n\u003cli data-section-id=\"opnzmz\" data-start=\"841\" data-end=\"868\"\u003eHigh crown structured fit\u003c\/li\u003e\n\u003cli data-section-id=\"1hl1cmr\" data-start=\"869\" data-end=\"906\"\u003eBlack front with black mesh backing\u003c\/li\u003e\n\u003cli data-section-id=\"1v6zhlm\" data-start=\"907\" data-end=\"932\"\u003eRope detail across brim\u003c\/li\u003e\n\u003cli data-section-id=\"6havft\" data-start=\"933\" data-end=\"970\"\u003eLightweight breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"971\" data-end=\"1000\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1yokyrk\" data-start=\"1001\" data-end=\"1028\"\u003eCustom Skully front patch\u003c\/li\u003e\n\u003cli data-section-id=\"m2c4nx\" data-start=\"1029\" data-end=\"1092\"\u003eBuilt for surf, fishing, boating, paddling, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:10:20-04:00","created_at":"2025-10-15T15:05:14-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["Beach Apparel","Black Hat","Blueline Surf","Boating Hat","Coastal Lifestyle","Fishing Hat","Florida Surf Shop","hat","Jupiter Florida","mens","Performance Hat","Rope Hat","Saltwater Lifestyle","Skully Hat","Trucker Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041302478926,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136058","requires_shipping":true,"taxable":true,"featured_image":{"id":35764855472206,"product_id":7735257890894,"position":1,"created_at":"2025-10-15T15:05:11-04:00","updated_at":"2026-05-15T13:24:17-04:00","alt":"Black Skully rope trucker hat from Blueline Surf \u0026 Paddle Co. featuring custom skull artwork and lightweight coastal styling inspired by the Jupiter Florida saltwater lifestyle.","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-black-black-blueline.jpg?v=1778865857","variant_ids":[43041302478926]},"available":true,"name":"Skully Rope Hat Black\/Black","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136058","featured_media":{"alt":"Black Skully rope trucker hat from Blueline Surf \u0026 Paddle Co. featuring custom skull artwork and lightweight coastal styling inspired by the Jupiter Florida saltwater lifestyle.","id":27090668027982,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-black-black-blueline.jpg?v=1778865857"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-black-black-blueline.jpg?v=1778865857"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-black-black-blueline.jpg?v=1778865857","options":["Title"],"media":[{"alt":"Black Skully rope trucker hat from Blueline Surf \u0026 Paddle Co. featuring custom skull artwork and lightweight coastal styling inspired by the Jupiter Florida saltwater lifestyle.","id":27090668027982,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-black-black-blueline.jpg?v=1778865857"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-black-black-blueline.jpg?v=1778865857","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"322\" data-end=\"499\"\u003eClean, stealthy, and built for everyday coastal living, the Skully Rope Hat Black\/Black delivers a classic high-crown trucker fit with lightweight comfort and all-black styling.\u003c\/p\u003e\n\u003cp data-start=\"501\" data-end=\"790\"\u003eFinished with custom Skully artwork and rope detail across the brim, this hat was made for long days in the sun, boat rides through the inlet, and nights that somehow turn into stories. The black-on-black design keeps it versatile while still carrying that unmistakable saltwater attitude.\u003c\/p\u003e\n\u003cp data-start=\"792\" data-end=\"826\"\u003eSimple. Sharp. Always in rotation.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"828\" data-end=\"840\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"841\" data-end=\"1092\"\u003e\n\u003cli data-section-id=\"opnzmz\" data-start=\"841\" data-end=\"868\"\u003eHigh crown structured fit\u003c\/li\u003e\n\u003cli data-section-id=\"1hl1cmr\" data-start=\"869\" data-end=\"906\"\u003eBlack front with black mesh backing\u003c\/li\u003e\n\u003cli data-section-id=\"1v6zhlm\" data-start=\"907\" data-end=\"932\"\u003eRope detail across brim\u003c\/li\u003e\n\u003cli data-section-id=\"6havft\" data-start=\"933\" data-end=\"970\"\u003eLightweight breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"971\" data-end=\"1000\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1yokyrk\" data-start=\"1001\" data-end=\"1028\"\u003eCustom Skully front patch\u003c\/li\u003e\n\u003cli data-section-id=\"m2c4nx\" data-start=\"1029\" data-end=\"1092\"\u003eBuilt for surf, fishing, boating, paddling, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-07-19T07:10:56-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline’s Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}}]}
{"item":{"id":7735257595982,"title":"Florida Box Tech Hat – Viper OptiCam \/ Black","handle":"florida-box-tritech-hat-viper-opticam-black-hc-fl","description":"\u003cp\u003eThe Florida Box Tech Hat – Viper OptiCam \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Tech Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: TriTech\u003c\/li\u003e\n\u003cli\u003eColor: Viper OptiCam \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:10:07-04:00","created_at":"2025-10-15T15:04:01-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","Florida Box","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","paddleboarding","surf hats","Tech Hats","TriTech","womens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041300316238,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142971","requires_shipping":true,"taxable":true,"featured_image":{"id":35764777910350,"product_id":7735257595982,"position":1,"created_at":"2025-10-15T15:04:00-04:00","updated_at":"2025-10-15T15:04:03-04:00","alt":"Florida Box Tech Hat – Viper OptiCam \/ Black from Blueline Surf and Paddle in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043","variant_ids":[43041300316238]},"available":true,"name":"Florida Box Tech Hat – Viper OptiCam \/ Black","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142971","featured_media":{"alt":"Florida Box Tech Hat – Viper OptiCam \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27090590728270,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043","options":["Title"],"media":[{"alt":"Florida Box Tech Hat – Viper OptiCam \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27090590728270,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Florida Box Tech Hat – Viper OptiCam \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Tech Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: TriTech\u003c\/li\u003e\n\u003cli\u003eColor: Viper OptiCam \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7735257071694,"title":"OG Blueline Performance Hat – Olive \/ Black","handle":"og-blueline-uv-lite-hat-olive-black","description":"\u003cp\u003eThe OG Blueline Performance Hat – Olive \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Olive \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:09:53-04:00","created_at":"2025-10-15T15:02:11-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","paddleboarding","Performance Hats","surf hats","UV Lite","womens"],"price":1995,"price_min":1995,"price_max":1995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041297694798,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136253","requires_shipping":true,"taxable":true,"featured_image":{"id":35764746977358,"product_id":7735257071694,"position":1,"created_at":"2025-10-15T15:02:09-04:00","updated_at":"2025-12-05T15:16:28-05:00","alt":"OG Blueline Performance Hat – Olive \/ Black from Blueline Surf and Paddle in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788","variant_ids":[43041297694798]},"available":false,"name":"OG Blueline Performance Hat – Olive \/ Black","public_title":null,"options":["Default Title"],"price":1995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136253","featured_media":{"alt":"OG Blueline Performance Hat – Olive \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27090560024654,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788","options":["Title"],"media":[{"alt":"OG Blueline Performance Hat – Olive \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27090560024654,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Blueline Performance Hat – Olive \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Olive \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-07-09T13:03:09-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. This collection features a hand picked lineup of our Blueline Surf and Paddle Co. hats. Someare performance truckers, and flat bills—all designed for life in Jupiter and built for the coastal lifestyle. Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":301888077902,"handle":"holiday-sale","updated_at":"2026-07-22T06:46:30-04:00","published_at":"2025-12-20T12:05:06-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"web","title":"Blueline Holiday Sale – Women’s Crops, Men’s T-Shirts \u0026 Hats","body_html":"\u003cp data-start=\"481\" data-end=\"733\"\u003eCelebrate the season, coastal-style. Shop the \u003cstrong data-start=\"527\" data-end=\"544\"\u003eBlueline Sale\u003c\/strong\u003e featuring women’s crop t-shirts, men’s graphic t-shirts, and best-selling Blueline hats. Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-07-22T07:12:00-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7735256744014,"title":"OG Blueline Performance Hat – White \/ Black","handle":"og-blueline-uv-lite-hat-white-black","description":"\u003cp\u003eThe OG Blueline Performance Hat – White \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:07:57-04:00","created_at":"2025-10-15T15:01:17-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","paddleboarding","Performance Hats","surf hats","UV Lite","womens"],"price":2000,"price_min":2000,"price_max":2000,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041296089166,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136251","requires_shipping":true,"taxable":true,"featured_image":{"id":35764723220558,"product_id":7735256744014,"position":1,"created_at":"2025-10-15T15:01:14-04:00","updated_at":"2025-12-05T14:01:42-05:00","alt":"OG Blueline Performance Hat – White \/ Black from Blueline Surf and Paddle in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302","variant_ids":[43041296089166]},"available":false,"name":"OG Blueline Performance Hat – White \/ Black","public_title":null,"options":["Default Title"],"price":2000,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136251","featured_media":{"alt":"OG Blueline Performance Hat – White \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27090536300622,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302","options":["Title"],"media":[{"alt":"OG Blueline Performance Hat – White \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27090536300622,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Blueline Performance Hat – White \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-07-09T13:03:09-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. This collection features a hand picked lineup of our Blueline Surf and Paddle Co. hats. Someare performance truckers, and flat bills—all designed for life in Jupiter and built for the coastal lifestyle. Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":301888077902,"handle":"holiday-sale","updated_at":"2026-07-22T06:46:30-04:00","published_at":"2025-12-20T12:05:06-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"web","title":"Blueline Holiday Sale – Women’s Crops, Men’s T-Shirts \u0026 Hats","body_html":"\u003cp data-start=\"481\" data-end=\"733\"\u003eCelebrate the season, coastal-style. Shop the \u003cstrong data-start=\"527\" data-end=\"544\"\u003eBlueline Sale\u003c\/strong\u003e featuring women’s crop t-shirts, men’s graphic t-shirts, and best-selling Blueline hats. Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-07-22T07:12:00-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7735256678478,"title":"OG Blueline Performance Hat – Navy \/ Navy","handle":"og-uv-lite-hat-navy-navy-navy-patch-hc-sc","description":"\u003cp\u003eThe OG Blueline Performance Hat – Navy \/ Navy brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Navy \/ Navy\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:07:43-04:00","created_at":"2025-10-15T15:01:10-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","paddleboarding","Performance Hats","surf hats","UV Lite","womens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041293893710,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142180","requires_shipping":true,"taxable":true,"featured_image":{"id":35764690747470,"product_id":7735256678478,"position":1,"created_at":"2025-10-15T15:01:06-04:00","updated_at":"2025-10-15T15:01:09-04:00","alt":"OG Blueline Performance Hat – Navy \/ Navy from Blueline Surf and Paddle in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869","variant_ids":[43041293893710]},"available":true,"name":"OG Blueline Performance Hat – Navy \/ Navy","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142180","featured_media":{"alt":"OG Blueline Performance Hat – Navy \/ Navy from Blueline Surf and Paddle in Jupiter Florida","id":27090499403854,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869","options":["Title"],"media":[{"alt":"OG Blueline Performance Hat – Navy \/ Navy from Blueline Surf and Paddle in Jupiter Florida","id":27090499403854,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Blueline Performance Hat – Navy \/ Navy brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Navy \/ Navy\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-07-22T07:12:00-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7735256481870,"title":"Blueline OG Performance Hat – Black","handle":"og-blueline-logo-uv-lite-hat-black-stone","description":"\u003cp data-start=\"381\" data-end=\"706\"\u003eThe \u003cmeta charset=\"utf-8\"\u003eBlueline OG Performance Hat i\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003en Black delivers lightweight comfort and all-day sun protection. Built with breathable mesh and UV-resistant materials, this hat keeps you cool on the water, on the boat, or around town. Finished with the Blueline Surf \u0026amp; Paddle Co. stone-colored logo patch for a clean, classic Jupiter look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"708\" data-end=\"971\"\u003e\u003cstrong data-start=\"708\" data-end=\"719\"\u003eDetails\u003c\/strong\u003e\u003cbr data-start=\"719\" data-end=\"722\"\u003e• UV Lite performance fabric\u003cbr data-start=\"750\" data-end=\"753\"\u003e• Black crown, black mesh, stone logo patch\u003cbr data-start=\"796\" data-end=\"799\"\u003e• Structured fit with adjustable snapback\u003cbr data-start=\"840\" data-end=\"843\"\u003e• Ideal for fishing, boating, paddleboarding, and everyday surf lifestyle\u003cbr data-start=\"916\" data-end=\"919\"\u003e• Top-searched style for Blueline hats and UV hats\u003c\/p\u003e","published_at":"2025-10-15T15:07:28-04:00","created_at":"2025-10-15T15:00:10-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041292517454,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136255","requires_shipping":true,"taxable":true,"featured_image":{"id":35764336033870,"product_id":7735256481870,"position":1,"created_at":"2025-10-15T15:00:06-04:00","updated_at":"2025-12-11T16:36:02-05:00","alt":"OG Blueline Logo UV Lite Hat in Black with stone patch displayed on a dock piling","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962","variant_ids":[43041292517454]},"available":true,"name":"Blueline OG Performance Hat – Black","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136255","featured_media":{"alt":"OG Blueline Logo UV Lite Hat in Black with stone patch displayed on a dock piling","id":27090474762318,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962","options":["Title"],"media":[{"alt":"OG Blueline Logo UV Lite Hat in Black with stone patch displayed on a dock piling","id":27090474762318,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"381\" data-end=\"706\"\u003eThe \u003cmeta charset=\"utf-8\"\u003eBlueline OG Performance Hat i\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003en Black delivers lightweight comfort and all-day sun protection. Built with breathable mesh and UV-resistant materials, this hat keeps you cool on the water, on the boat, or around town. Finished with the Blueline Surf \u0026amp; Paddle Co. stone-colored logo patch for a clean, classic Jupiter look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"708\" data-end=\"971\"\u003e\u003cstrong data-start=\"708\" data-end=\"719\"\u003eDetails\u003c\/strong\u003e\u003cbr data-start=\"719\" data-end=\"722\"\u003e• UV Lite performance fabric\u003cbr data-start=\"750\" data-end=\"753\"\u003e• Black crown, black mesh, stone logo patch\u003cbr data-start=\"796\" data-end=\"799\"\u003e• Structured fit with adjustable snapback\u003cbr data-start=\"840\" data-end=\"843\"\u003e• Ideal for fishing, boating, paddleboarding, and everyday surf lifestyle\u003cbr data-start=\"916\" data-end=\"919\"\u003e• Top-searched style for Blueline hats and UV hats\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7735256449102,"title":"OG Blueline Performance Hat – Charcoal \/ White","handle":"og-blueline-uv-lite-hat-charcoal-white-seafoam-patch","description":"\u003cp\u003eThe OG Blueline Performance Hat – Charcoal \/ White brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Charcoal \/ White\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:07:11-04:00","created_at":"2025-10-15T15:00:03-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","paddleboarding","Performance Hats","surf hats","UV Lite","womens"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041292451918,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136254","requires_shipping":true,"taxable":true,"featured_image":{"id":35764333117518,"product_id":7735256449102,"position":1,"created_at":"2025-10-15T14:59:59-04:00","updated_at":"2025-12-05T16:42:00-05:00","alt":"OG Blueline Performance Hat – Charcoal \/ White from Blueline Surf and Paddle in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920","variant_ids":[43041292451918]},"available":false,"name":"OG Blueline Performance Hat – Charcoal \/ White","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136254","featured_media":{"alt":"OG Blueline Performance Hat – Charcoal \/ White from Blueline Surf and Paddle in Jupiter Florida","id":27090471845966,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920","options":["Title"],"media":[{"alt":"OG Blueline Performance Hat – Charcoal \/ White from Blueline Surf and Paddle in Jupiter Florida","id":27090471845966,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Blueline Performance Hat – Charcoal \/ White brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Charcoal \/ White\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-07-09T13:03:09-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. This collection features a hand picked lineup of our Blueline Surf and Paddle Co. hats. Someare performance truckers, and flat bills—all designed for life in Jupiter and built for the coastal lifestyle. Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":301888077902,"handle":"holiday-sale","updated_at":"2026-07-22T06:46:30-04:00","published_at":"2025-12-20T12:05:06-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"web","title":"Blueline Holiday Sale – Women’s Crops, Men’s T-Shirts \u0026 Hats","body_html":"\u003cp data-start=\"481\" data-end=\"733\"\u003eCelebrate the season, coastal-style. Shop the \u003cstrong data-start=\"527\" data-end=\"544\"\u003eBlueline Sale\u003c\/strong\u003e featuring women’s crop t-shirts, men’s graphic t-shirts, and best-selling Blueline hats. Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7735255892046,"title":"OG Smoke Blue\\White C12 Curved","handle":"og-smoke-blue-white-c12-curved","description":null,"published_at":"2025-10-15T15:06:53-04:00","created_at":"2025-10-15T14:58:30-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - CAPTEUR Curved","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041290485838,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000053021","requires_shipping":true,"taxable":true,"featured_image":{"id":35764311195726,"product_id":7735255892046,"position":1,"created_at":"2025-10-15T14:58:28-04:00","updated_at":"2025-10-15T14:58:31-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711","variant_ids":[43041290485838]},"available":true,"name":"OG Smoke Blue\\White C12 Curved","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000053021","featured_media":{"alt":null,"id":27090449989710,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711","options":["Title"],"media":[{"alt":null,"id":27090449989710,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-07-22T07:12:00-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7735252090958,"title":"OG Cotton Twill Hacienda LC C","handle":"og-cotton-twill-hacienda-lc-c","description":null,"published_at":"2025-10-15T15:06:35-04:00","created_at":"2025-10-15T14:57:35-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041285177422,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000131712","requires_shipping":true,"taxable":true,"featured_image":{"id":35764202668110,"product_id":7735252090958,"position":1,"created_at":"2025-10-15T14:57:32-04:00","updated_at":"2025-10-15T14:57:35-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655","variant_ids":[43041285177422]},"available":false,"name":"OG Cotton Twill Hacienda LC C","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000131712","featured_media":{"alt":null,"id":27090341167182,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655","options":["Title"],"media":[{"alt":null,"id":27090341167182,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-07-09T13:04:18-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}}]}
{"item":{"id":7735221911630,"title":"OG Blueline Curved Hat – Charcoal \/ Teal","handle":"og-charcoal-teal-c12-curved","description":"\u003cp\u003eThe OG Blueline Curved Hat – Charcoal \/ Teal brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Curved Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Curved\u003c\/li\u003e\n\u003cli\u003eColor: Charcoal \/ Teal\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T14:53:55-04:00","created_at":"2025-10-15T14:50:53-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - CAPTEUR Curved","tags":["beach","Blueline Surf and Paddle","boating","Curved","Curved Hats","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","paddleboarding","surf hats","womens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041246150734,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000056670","requires_shipping":true,"taxable":true,"featured_image":{"id":35763688636494,"product_id":7735221911630,"position":1,"created_at":"2025-10-15T14:50:51-04:00","updated_at":"2025-10-15T14:50:54-04:00","alt":"OG Blueline Curved Hat – Charcoal \/ Teal from Blueline Surf and Paddle in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cf6dyx1va8f6z1gz8hqx.jpg?v=1760554254","variant_ids":[43041246150734]},"available":true,"name":"OG Blueline Curved Hat – Charcoal \/ Teal","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000056670","featured_media":{"alt":"OG Blueline Curved Hat – Charcoal \/ Teal from Blueline Surf and Paddle in Jupiter Florida","id":27089827496014,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cf6dyx1va8f6z1gz8hqx.jpg?v=1760554254"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cf6dyx1va8f6z1gz8hqx.jpg?v=1760554254"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cf6dyx1va8f6z1gz8hqx.jpg?v=1760554254","options":["Title"],"media":[{"alt":"OG Blueline Curved Hat – Charcoal \/ Teal from Blueline Surf and Paddle in Jupiter Florida","id":27089827496014,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cf6dyx1va8f6z1gz8hqx.jpg?v=1760554254"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cf6dyx1va8f6z1gz8hqx.jpg?v=1760554254","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Blueline Curved Hat – Charcoal \/ Teal brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Curved Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Curved\u003c\/li\u003e\n\u003cli\u003eColor: Charcoal \/ Teal\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-07-22T07:12:00-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7735221878862,"title":"OG Quarry \/ Quarry C12 Curved","handle":"og-quarry-quarry-c12-curved","description":null,"published_at":"2025-10-15T14:53:37-04:00","created_at":"2025-10-15T14:50:46-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - CAPTEUR Curved","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041246085198,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000143179","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Quarry \/ Quarry C12 Curved","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000143179","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0359.jpg?v=1760554403","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/patzr9ywr8kbjyhelffz.jpg?v=1764450303"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0359.jpg?v=1760554403","options":["Title"],"media":[{"alt":null,"id":27089915871310,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0359.jpg?v=1760554403"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0359.jpg?v=1760554403","width":2848},{"alt":null,"id":30968408571982,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/patzr9ywr8kbjyhelffz.jpg?v=1764450303"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/patzr9ywr8kbjyhelffz.jpg?v=1764450303","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-07-22T07:12:00-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7735221780558,"title":"OG Camo\\Black C12 Curved","handle":"og-camo-black-c12-curved","description":null,"published_at":"2025-10-15T14:53:01-04:00","created_at":"2025-10-15T14:49:53-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - CAPTEUR Curved","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041244938318,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000053018","requires_shipping":true,"taxable":true,"featured_image":{"id":35763341557838,"product_id":7735221780558,"position":1,"created_at":"2025-10-15T14:49:51-04:00","updated_at":"2025-10-15T14:49:53-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/d4q2jemrljsuq2weabl7.jpg?v=1760554193","variant_ids":[43041244938318]},"available":false,"name":"OG Camo\\Black C12 Curved","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000053018","featured_media":{"alt":null,"id":27089799315534,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/d4q2jemrljsuq2weabl7.jpg?v=1760554193"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/d4q2jemrljsuq2weabl7.jpg?v=1760554193"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/d4q2jemrljsuq2weabl7.jpg?v=1760554193","options":["Title"],"media":[{"alt":null,"id":27089799315534,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/d4q2jemrljsuq2weabl7.jpg?v=1760554193"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/d4q2jemrljsuq2weabl7.jpg?v=1760554193","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-07-22T07:12:00-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
