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Performance UV Shirts, T-Shirts, Hats, Hoodies & Coastal Clothing
Whether you're heading offshore before sunrise, paddling the Jupiter Inlet, spending the afternoon at the beach, or grabbing dinner after a day on the water, Blueline Men's Apparel is built for life on Florida's coast. Our men's collection brings together premium performance UV shirts , sun shirts, Surf Inspirted T-shirts , surf hats, performance hats , hoodies, polos, boardshorts, walk shorts, button-ups, outerwear, and everyday coastal accessories from brands we trust and wear ourselves.
As a locally owned surf shop in Jupiter, Florida
Shop trusted brands including Blueline, Johnnie-O, Free Fly, Marsh Wear, Katin, Rhythm, Rip Curl, RVCA, Roark, FloMotion, Outerknown, O'Neill, Costa, Lost, and OluKai , along with exclusive Blueline designs inspired by Jupiter and the South Florida coast. Every piece is selected because it meets the standards of our local community and helps you stay comfortable from sunrise on the water to sunset around town.
Shop by Category From technical performance gear to everyday coastal essentials, explore our men's collection by category to find clothing built for your next adventure.
Performance UV Shirts Stay protected during long days under the Florida sun with lightweight performance men's sun shirts designed for fishing, boating, paddleboarding , surfing, hiking, and everyday wear. Moisture-wicking fabrics, breathable construction, and UPF protection make these a year-round favorite.
Surf Inspired T-Shirts Discover soft, comfortable surf culture inspired tees featuring original Blueline artwork alongside premium coastal lifestyle brands. Perfect for everyday wear, travel, and showing your love for Jupiter and life on the water.
Blueline Hats Classic rope hats , trucker hats, cotton hats , and performance hats designed for beach days, surf sessions, and everyday coastal living here in Jupiter, Florida or wherever you call home. Find styles that balance comfort, durability, and timeless south Florida life style.
Performance Hats Lightweight technical hats built for Florida heat with breathable fabrics, moisture management, and quick-drying performance. Ideal for fishing, golf, boating, paddleboarding, and active days outdoors.
Hoodies Shop lightweight performance hoodies, UV hoodies , and comfortable everyday sweatshirts that transition easily from cool mornings on the water to evenings around town.
Polos Performance and lifestyle polos designed for the golf course, the office, dinner, or casual weekends while maintaining a clean coastal look.
Boardshorts Technical boardshorts built for surfing, swimming, boating, and all-day comfort on and off the water.
Walk Shorts Comfortable walk shorts that pair everyday versatility with coastal style, making them ideal for travel, weekends, and Florida living.
Button-Ups Lightweight woven shirts that work equally well for waterfront dinners, vacations, or casual everyday wear.
Accessories Complete your outfit with belts, wallets, sunglasses, bags, and other coastal essentials selected for life outdoors.
Featured Brands At Blueline Surf & Paddle Co., we believe great apparel starts with brands that consistently deliver quality, comfort, and performance. That's why we carry a carefully curated mix of established coastal lifestyle leaders alongside our own growing Blueline collection.
Whether you're looking for the polished performance of Johnnie-O , the lightweight comfort of Free Fly , the outdoor functionality of Marsh Wear , the timeless surf style of Katin , the laid-back feel of Rhythm , or trusted favorites from Rip Curl, RVCA, Roark, FloMotion, Outerknown, O'Neill, Costa, Lost, and OluKai , every brand earns its place on our shelves. Our exclusive Blueline apparel reflects the lifestyle we live every day in Jupiter, with designs inspired by local beaches, offshore fishing, paddleboarding, and Florida's year-round coastal culture.
Why Shop Blueline? Locally Owned in Jupiter, Florida We're part of the local surf and paddle community and know what works in South Florida.
Premium Coastal Brands We carefully select apparel from brands known for quality, durability, comfort, and performance.
Built for Florida Conditions Our clothing is chosen to handle heat, humidity, sun exposure, saltwater, and everyday outdoor adventures.
Surf, Paddle & Fishing Specialists Our team actually surfs, fishes, paddles, boats, and spends time outside, so our recommendations come from experience.
Curated Product Selection Instead of carrying everything, we focus on the products we'd confidently wear ourselves.
Convenient Online Shopping Order online anytime with fast shipping available across the United States.
Free In-Store Pickup Reserve your gear online and pick it up at our Jupiter surf shop.
Year-Round Coastal Style Performance apparel that works just as well at the beach, on the boat, or out for dinner afterward.
About Blueline Surf & Paddle Blueline Surf & Paddle Co. is a locally owned surf shop, paddle shop, and coastal lifestyle outfitter in Jupiter, Florida . Since opening our doors, we've helped locals and visitors enjoy everything the area has to offer, from surfing and paddleboarding to boating, fishing, beach days, and everyday coastal living.
Our mission is simple: provide premium gear, trusted advice, and apparel that fits the Florida lifestyle. Whether you're visiting Jupiter for the weekend or have called South Florida home for years, we're here to help you find clothing and equipment that performs on the water and looks great everywhere else.
FAQ Who is Blueline Surf & Paddle Co.? Blueline Surf & Paddle Co. is a locally owned surf shop and coastal lifestyle outfitter based in Jupiter, Florida. We specialize in surf, paddleboarding, fishing, beach, and outdoor apparel, along with surfboards, paddleboards, accessories, rentals, and local expertise. Our team lives the lifestyle we support, allowing us to recommend products based on real experience rather than trends.
What brands do you carry in your men's apparel collection? Our men's collection includes premium brands such as Blueline, Johnnie-O, Free Fly, Marsh Wear, Katin, Rhythm, Rip Curl, RVCA, Roark, FloMotion, Outerknown, O'Neill, Costa, Lost, and OluKai. We continually update our inventory with apparel designed for comfort, durability, and the Florida coastal lifestyle.
What products are included in the men's apparel collection? You'll find performance UV shirts, sun shirts, graphic T-shirts, hoodies, polos, boardshorts, walk shorts, button-up shirts, surf hats, performance hats, and everyday coastal accessories. Whether you're dressing for the beach, boat, office, or vacation, there's something for every occasion.
What makes your apparel different? We focus on products that perform in real Florida conditions. Every item is selected for comfort, breathability, durability, and versatility. Instead of chasing every trend, we choose apparel that our staff and local customers genuinely enjoy wearing throughout the year.
Do you carry clothing designed for Florida weather? Yes. Many of our shirts feature lightweight performance fabrics, moisture management, and sun protection to help you stay comfortable during hot, humid days. We also offer breathable everyday apparel that's perfect for Florida's year-round climate.
What should I wear boating in Florida? Lightweight performance shirts, technical hats, quick-drying shorts, and polarized sunglasses are some of the best choices for boating. Apparel that dries quickly, breathes well, and provides sun protection can make long days on the water much more comfortable.
What clothing works best for fishing? Many anglers prefer performance fishing shirts, lightweight hoodies, moisture-wicking hats, and comfortable shorts that allow unrestricted movement. Technical fabrics help regulate temperature while remaining comfortable throughout the day.
Do you offer UV protection clothing? Yes. Our men's collection includes a variety of performance shirts and hoodies designed to provide sun protection for surfing, fishing, boating, paddleboarding, golf, and other outdoor activities. Individual product pages include the specific performance features for each item.
Can I order online and pick up in Jupiter? Absolutely. You can place your order online and choose in-store pickup at our Jupiter location. It's a convenient option for local customers and visitors arriving for a beach vacation or fishing trip.
Do you ship nationwide? Yes. We ship throughout the United States, allowing customers across the country to enjoy the same coastal brands and exclusive Blueline apparel found in our Jupiter surf shop.
Why shop locally at Blueline instead of a big-box retailer? Shopping locally means you'll receive recommendations from people who surf, fish, paddleboard, and boat in the same conditions you do. We curate our inventory for Florida's coastal environment and provide personalized service that's difficult to find from larger retailers.
How do I choose the right apparel? Think about how you'll use it. Performance UV shirts and technical hats are ideal for active days outside, while graphic tees, polos, hoodies, and walk shorts provide everyday comfort. If you're unsure, our team is always happy to help you choose apparel based on your activities and the season.
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From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-08-06T07:12:34-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-08-26T11:56:15-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
{"item":{"id":7735260119118,"title":"Bahamas Hogfish UV Lite Hat MC SC Seafoam","handle":"bahamas-hogfish-uv-lite-hat-mc-sc-seafoam","description":null,"published_at":"2025-10-15T15:25:24-04:00","created_at":"2025-10-15T15:16:29-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Mid Crown Slight Curve","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041319780430,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000145229","requires_shipping":true,"taxable":true,"featured_image":{"id":35766076080206,"product_id":7735260119118,"position":1,"created_at":"2025-10-15T15:16:27-04:00","updated_at":"2025-10-15T15:16:29-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z9krnpfrwxbfoh05o2u2.jpg?v=1760555789","variant_ids":[43041319780430]},"available":false,"name":"Bahamas Hogfish UV Lite Hat MC SC Seafoam","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000145229","featured_media":{"alt":null,"id":27091023331406,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z9krnpfrwxbfoh05o2u2.jpg?v=1760555789"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z9krnpfrwxbfoh05o2u2.jpg?v=1760555789"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z9krnpfrwxbfoh05o2u2.jpg?v=1760555789","options":["Title"],"media":[{"alt":null,"id":27091023331406,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z9krnpfrwxbfoh05o2u2.jpg?v=1760555789"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z9krnpfrwxbfoh05o2u2.jpg?v=1760555789","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. 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{"item":{"id":7735258120270,"title":"Skully Rope Hat Army Camo\/Khaki","handle":"dead-hat-army-camo-khaki-w-rope-hc-fl","description":"\u003cp data-start=\"329\" data-end=\"480\"\u003eThe Skully Rope Hat Army Camo\/Khaki was built for backwater missions, offshore runs, and everyday life somewhere between the boat ramp and the sandbar.\u003c\/p\u003e\n\u003cp data-start=\"482\" data-end=\"731\"\u003eFeaturing classic camo print, breathable khaki mesh backing, and custom Skully artwork front and center, this high-crown trucker blends rugged outdoor style with laid-back coastal energy. Lightweight, comfortable, and salt-ready from the first wear.\u003c\/p\u003e\n\u003cp data-start=\"733\" data-end=\"813\"\u003eLooks just as good chasing bait offshore as it does grabbing tacos after sunset.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"815\" data-end=\"827\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"828\" data-end=\"1100\"\u003e\n\u003cli data-section-id=\"opnzmz\" data-start=\"828\" data-end=\"855\"\u003eHigh crown structured fit\u003c\/li\u003e\n\u003cli data-section-id=\"1b7dzxn\" data-start=\"856\" data-end=\"880\"\u003eArmy camo front panels\u003c\/li\u003e\n\u003cli data-section-id=\"rp024c\" data-start=\"881\" data-end=\"909\"\u003eKhaki mesh trucker backing\u003c\/li\u003e\n\u003cli data-section-id=\"1v6zhlm\" data-start=\"910\" data-end=\"935\"\u003eRope detail across brim\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"936\" data-end=\"965\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1yokyrk\" data-start=\"966\" data-end=\"993\"\u003eCustom Skully front patch\u003c\/li\u003e\n\u003cli data-section-id=\"6havft\" data-start=\"994\" data-end=\"1031\"\u003eLightweight breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"11klv75\" data-start=\"1032\" data-end=\"1100\"\u003eDesigned for fishing, boating, paddling, and coastal everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:10:33-04:00","created_at":"2025-10-15T15:06:27-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["Army Camo Hat","Beach Apparel","Blueline Surf","Boating Hat","Camo Hat","Coastal Lifestyle","Fishing Hat","Florida Surf Shop","hat","Jupiter Florida","mens","Rope Hat","Saltwater Lifestyle","Skully Hat","Trucker Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041303724110,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000140173","requires_shipping":true,"taxable":true,"featured_image":{"id":35765161099342,"product_id":7735258120270,"position":1,"created_at":"2025-10-15T15:06:21-04:00","updated_at":"2026-05-15T15:36:35-04:00","alt":"Army camo and khaki Skully rope trucker hat from Blueline Surf \u0026 Paddle Co. featuring custom skull artwork and coastal styling inspired by the Jupiter Florida saltwater lifestyle.","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-army-camo-khaki-blueline.jpg?v=1778873795","variant_ids":[43041303724110]},"available":false,"name":"Skully Rope Hat Army Camo\/Khaki","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000140173","featured_media":{"alt":"Army camo and khaki Skully rope trucker hat from Blueline Surf \u0026 Paddle Co. featuring custom skull artwork and coastal styling inspired by the Jupiter Florida saltwater lifestyle.","id":27090683887694,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-army-camo-khaki-blueline.jpg?v=1778873795"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-army-camo-khaki-blueline.jpg?v=1778873795"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-army-camo-khaki-blueline.jpg?v=1778873795","options":["Title"],"media":[{"alt":"Army camo and khaki Skully rope trucker hat from Blueline Surf \u0026 Paddle Co. featuring custom skull artwork and coastal styling inspired by the Jupiter Florida saltwater lifestyle.","id":27090683887694,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-army-camo-khaki-blueline.jpg?v=1778873795"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-army-camo-khaki-blueline.jpg?v=1778873795","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"329\" data-end=\"480\"\u003eThe Skully Rope Hat Army Camo\/Khaki was built for backwater missions, offshore runs, and everyday life somewhere between the boat ramp and the sandbar.\u003c\/p\u003e\n\u003cp data-start=\"482\" data-end=\"731\"\u003eFeaturing classic camo print, breathable khaki mesh backing, and custom Skully artwork front and center, this high-crown trucker blends rugged outdoor style with laid-back coastal energy. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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{"item":{"id":7735257890894,"title":"Skully Rope Hat Black\/Black","handle":"skully-rope-hat-black-black","description":"\u003cp data-start=\"322\" data-end=\"499\"\u003eClean, stealthy, and built for everyday coastal living, the Skully Rope Hat Black\/Black delivers a classic high-crown trucker fit with lightweight comfort and all-black styling.\u003c\/p\u003e\n\u003cp data-start=\"501\" data-end=\"790\"\u003eFinished with custom Skully artwork and rope detail across the brim, this hat was made for long days in the sun, boat rides through the inlet, and nights that somehow turn into stories. The black-on-black design keeps it versatile while still carrying that unmistakable saltwater attitude.\u003c\/p\u003e\n\u003cp data-start=\"792\" data-end=\"826\"\u003eSimple. Sharp. 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Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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{"item":{"id":7735257595982,"title":"Florida Box Tech Hat – Viper OptiCam \/ Black","handle":"florida-box-tritech-hat-viper-opticam-black-hc-fl","description":"\u003cp\u003eThe Florida Box Tech Hat – Viper OptiCam \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. 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Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. 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{"item":{"id":7735257071694,"title":"OG Blueline Performance Hat – Olive \/ Black","handle":"og-blueline-uv-lite-hat-olive-black","description":"\u003cp\u003eThe OG Blueline Performance Hat – Olive \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. 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Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Olive \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-07-09T13:03:09-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. 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From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7735256744014,"title":"OG Blueline Performance Hat – White \/ Black","handle":"og-blueline-uv-lite-hat-white-black","description":"\u003cp\u003eThe OG Blueline Performance Hat – White \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:07:57-04:00","created_at":"2025-10-15T15:01:17-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","paddleboarding","Performance Hats","surf hats","UV Lite","womens"],"price":2000,"price_min":2000,"price_max":2000,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041296089166,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136251","requires_shipping":true,"taxable":true,"featured_image":{"id":35764723220558,"product_id":7735256744014,"position":1,"created_at":"2025-10-15T15:01:14-04:00","updated_at":"2025-12-05T14:01:42-05:00","alt":"OG Blueline Performance Hat – White \/ Black from Blueline Surf and Paddle in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302","variant_ids":[43041296089166]},"available":false,"name":"OG Blueline Performance Hat – White \/ Black","public_title":null,"options":["Default Title"],"price":2000,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136251","featured_media":{"alt":"OG Blueline Performance Hat – White \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27090536300622,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302","options":["Title"],"media":[{"alt":"OG Blueline Performance Hat – White \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27090536300622,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Blueline Performance Hat – White \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-07-09T13:03:09-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. 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Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":301888077902,"handle":"holiday-sale","updated_at":"2026-07-22T06:46:30-04:00","published_at":"2025-12-20T12:05:06-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"web","title":"Blueline Holiday Sale – Women’s Crops, Men’s T-Shirts \u0026 Hats","body_html":"\u003cp data-start=\"481\" data-end=\"733\"\u003eCelebrate the season, coastal-style. Shop the \u003cstrong data-start=\"527\" data-end=\"544\"\u003eBlueline Sale\u003c\/strong\u003e featuring women’s crop t-shirts, men’s graphic t-shirts, and best-selling Blueline hats. Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7735256678478,"title":"OG Blueline Performance Hat – Navy \/ Navy","handle":"og-uv-lite-hat-navy-navy-navy-patch-hc-sc","description":"\u003cp\u003eThe OG Blueline Performance Hat – Navy \/ Navy brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Navy \/ Navy\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:07:43-04:00","created_at":"2025-10-15T15:01:10-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","paddleboarding","Performance Hats","surf hats","UV Lite","womens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041293893710,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142180","requires_shipping":true,"taxable":true,"featured_image":{"id":35764690747470,"product_id":7735256678478,"position":1,"created_at":"2025-10-15T15:01:06-04:00","updated_at":"2025-10-15T15:01:09-04:00","alt":"OG Blueline Performance Hat – Navy \/ Navy from Blueline Surf and Paddle in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869","variant_ids":[43041293893710]},"available":true,"name":"OG Blueline Performance Hat – Navy \/ Navy","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142180","featured_media":{"alt":"OG Blueline Performance Hat – Navy \/ Navy from Blueline Surf and Paddle in Jupiter Florida","id":27090499403854,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869","options":["Title"],"media":[{"alt":"OG Blueline Performance Hat – Navy \/ Navy from Blueline Surf and Paddle in Jupiter Florida","id":27090499403854,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Blueline Performance Hat – Navy \/ Navy brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Navy \/ Navy\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7735256481870,"title":"Blueline OG Performance Hat – Black","handle":"og-blueline-logo-uv-lite-hat-black-stone","description":"\u003cp data-start=\"381\" data-end=\"706\"\u003eThe \u003cmeta charset=\"utf-8\"\u003eBlueline OG Performance Hat i\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003en Black delivers lightweight comfort and all-day sun protection. Built with breathable mesh and UV-resistant materials, this hat keeps you cool on the water, on the boat, or around town. Finished with the Blueline Surf \u0026amp; Paddle Co. stone-colored logo patch for a clean, classic Jupiter look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"708\" data-end=\"971\"\u003e\u003cstrong data-start=\"708\" data-end=\"719\"\u003eDetails\u003c\/strong\u003e\u003cbr data-start=\"719\" data-end=\"722\"\u003e• UV Lite performance fabric\u003cbr data-start=\"750\" data-end=\"753\"\u003e• Black crown, black mesh, stone logo patch\u003cbr data-start=\"796\" data-end=\"799\"\u003e• Structured fit with adjustable snapback\u003cbr data-start=\"840\" data-end=\"843\"\u003e• Ideal for fishing, boating, paddleboarding, and everyday surf lifestyle\u003cbr data-start=\"916\" data-end=\"919\"\u003e• Top-searched style for Blueline hats and UV hats\u003c\/p\u003e","published_at":"2025-10-15T15:07:28-04:00","created_at":"2025-10-15T15:00:10-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041292517454,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136255","requires_shipping":true,"taxable":true,"featured_image":{"id":35764336033870,"product_id":7735256481870,"position":1,"created_at":"2025-10-15T15:00:06-04:00","updated_at":"2025-12-11T16:36:02-05:00","alt":"OG Blueline Logo UV Lite Hat in Black with stone patch displayed on a dock piling","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962","variant_ids":[43041292517454]},"available":true,"name":"Blueline OG Performance Hat – Black","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136255","featured_media":{"alt":"OG Blueline Logo UV Lite Hat in Black with stone patch displayed on a dock piling","id":27090474762318,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962","options":["Title"],"media":[{"alt":"OG Blueline Logo UV Lite Hat in Black with stone patch displayed on a dock piling","id":27090474762318,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"381\" data-end=\"706\"\u003eThe \u003cmeta charset=\"utf-8\"\u003eBlueline OG Performance Hat i\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003en Black delivers lightweight comfort and all-day sun protection. Built with breathable mesh and UV-resistant materials, this hat keeps you cool on the water, on the boat, or around town. Finished with the Blueline Surf \u0026amp; Paddle Co. stone-colored logo patch for a clean, classic Jupiter look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"708\" data-end=\"971\"\u003e\u003cstrong data-start=\"708\" data-end=\"719\"\u003eDetails\u003c\/strong\u003e\u003cbr data-start=\"719\" data-end=\"722\"\u003e• UV Lite performance fabric\u003cbr data-start=\"750\" data-end=\"753\"\u003e• Black crown, black mesh, stone logo patch\u003cbr data-start=\"796\" data-end=\"799\"\u003e• Structured fit with adjustable snapback\u003cbr data-start=\"840\" data-end=\"843\"\u003e• Ideal for fishing, boating, paddleboarding, and everyday surf lifestyle\u003cbr data-start=\"916\" data-end=\"919\"\u003e• Top-searched style for Blueline hats and UV hats\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7735256449102,"title":"OG Blueline Performance Hat – Charcoal \/ White","handle":"og-blueline-uv-lite-hat-charcoal-white-seafoam-patch","description":"\u003cp\u003eThe OG Blueline Performance Hat – Charcoal \/ White brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Charcoal \/ White\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:07:11-04:00","created_at":"2025-10-15T15:00:03-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","paddleboarding","Performance Hats","surf hats","UV Lite","womens"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041292451918,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136254","requires_shipping":true,"taxable":true,"featured_image":{"id":35764333117518,"product_id":7735256449102,"position":1,"created_at":"2025-10-15T14:59:59-04:00","updated_at":"2025-12-05T16:42:00-05:00","alt":"OG Blueline Performance Hat – Charcoal \/ White from Blueline Surf and Paddle in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920","variant_ids":[43041292451918]},"available":false,"name":"OG Blueline Performance Hat – Charcoal \/ White","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136254","featured_media":{"alt":"OG Blueline Performance Hat – Charcoal \/ White from Blueline Surf and Paddle in Jupiter Florida","id":27090471845966,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920","options":["Title"],"media":[{"alt":"OG Blueline Performance Hat – Charcoal \/ White from Blueline Surf and Paddle in Jupiter Florida","id":27090471845966,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Blueline Performance Hat – Charcoal \/ White brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. 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Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. 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{"item":{"id":7735255892046,"title":"OG Smoke Blue\\White C12 Curved","handle":"og-smoke-blue-white-c12-curved","description":null,"published_at":"2025-10-15T15:06:53-04:00","created_at":"2025-10-15T14:58:30-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - CAPTEUR Curved","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041290485838,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000053021","requires_shipping":true,"taxable":true,"featured_image":{"id":35764311195726,"product_id":7735255892046,"position":1,"created_at":"2025-10-15T14:58:28-04:00","updated_at":"2025-10-15T14:58:31-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711","variant_ids":[43041290485838]},"available":true,"name":"OG Smoke Blue\\White C12 Curved","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000053021","featured_media":{"alt":null,"id":27090449989710,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711","options":["Title"],"media":[{"alt":null,"id":27090449989710,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7735252090958,"title":"OG Cotton Twill Hacienda LC C","handle":"og-cotton-twill-hacienda-lc-c","description":null,"published_at":"2025-10-15T15:06:35-04:00","created_at":"2025-10-15T14:57:35-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041285177422,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000131712","requires_shipping":true,"taxable":true,"featured_image":{"id":35764202668110,"product_id":7735252090958,"position":1,"created_at":"2025-10-15T14:57:32-04:00","updated_at":"2025-10-15T14:57:35-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655","variant_ids":[43041285177422]},"available":false,"name":"OG Cotton Twill Hacienda LC C","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000131712","featured_media":{"alt":null,"id":27090341167182,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655","options":["Title"],"media":[{"alt":null,"id":27090341167182,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-08-06T07:12:34-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}}]}
{"item":{"id":7735221911630,"title":"OG Blueline Curved Hat – Charcoal \/ Teal","handle":"og-charcoal-teal-c12-curved","description":"\u003cp\u003eThe OG Blueline Curved Hat – Charcoal \/ Teal brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Curved Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Curved\u003c\/li\u003e\n\u003cli\u003eColor: Charcoal \/ Teal\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T14:53:55-04:00","created_at":"2025-10-15T14:50:53-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - CAPTEUR Curved","tags":["beach","Blueline Surf and Paddle","boating","Curved","Curved Hats","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","paddleboarding","surf hats","womens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041246150734,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000056670","requires_shipping":true,"taxable":true,"featured_image":{"id":35763688636494,"product_id":7735221911630,"position":1,"created_at":"2025-10-15T14:50:51-04:00","updated_at":"2025-10-15T14:50:54-04:00","alt":"OG Blueline Curved Hat – Charcoal \/ Teal from Blueline Surf and Paddle in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cf6dyx1va8f6z1gz8hqx.jpg?v=1760554254","variant_ids":[43041246150734]},"available":true,"name":"OG Blueline Curved Hat – Charcoal \/ Teal","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000056670","featured_media":{"alt":"OG Blueline Curved Hat – Charcoal \/ Teal from Blueline Surf and Paddle in Jupiter Florida","id":27089827496014,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cf6dyx1va8f6z1gz8hqx.jpg?v=1760554254"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cf6dyx1va8f6z1gz8hqx.jpg?v=1760554254"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cf6dyx1va8f6z1gz8hqx.jpg?v=1760554254","options":["Title"],"media":[{"alt":"OG Blueline Curved Hat – Charcoal \/ Teal from Blueline Surf and Paddle in Jupiter Florida","id":27089827496014,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cf6dyx1va8f6z1gz8hqx.jpg?v=1760554254"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cf6dyx1va8f6z1gz8hqx.jpg?v=1760554254","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Blueline Curved Hat – Charcoal \/ Teal brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Curved Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Curved\u003c\/li\u003e\n\u003cli\u003eColor: Charcoal \/ Teal\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. 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From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":313811304526,"handle":"camo-hats-collection","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2026-08-06T13:54:59-04:00","sort_order":"manual","template_suffix":"camo-hats","published_scope":"global","title":"Camo Hats Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePerformance camo hats built for fishing, boating, paddling, and everyday coastal adventures. 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{"item":{"id":7735221157966,"title":"OG Blueline UV Lite Hat – Slate\/Navy","handle":"og-blueline-uv-lite-hat-slate-navy","description":"\u003cp data-start=\"677\" data-end=\"984\"\u003eThe OG Blueline UV Lite Hat in Slate\/Navy is built for comfort, airflow, and long days spent under the Florida sun. 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Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7735220043854,"title":"OG Blueline UV Lite Hat – Carolina\/Navy","handle":"og-blueline-uv-lite-hat-carolina-nav","description":"\u003cp data-start=\"429\" data-end=\"760\"\u003eThe OG Blueline UV Lite Hat in Carolina\/Navy is built for long days in the sun, on the water, and around town. Made with a lightweight UV Lite front panel, breathable navy mesh back, and finished with our signature Blueline Surf \u0026amp; Paddle Co. patch, this performance trucker hat delivers comfort, airflow, and classic Jupiter style.\u003c\/p\u003e\n\u003cp data-start=\"762\" data-end=\"1012\"\u003ePerfect for boating, paddling, fishing, or staying shaded on hot Florida days, this hat dries fast, holds its shape, and handles the demands of an active coastal lifestyle. A go-to choice for anyone who loves clean style and practical sun protection.\u003c\/p\u003e","published_at":"2025-10-15T14:41:50-04:00","created_at":"2025-10-15T14:38:43-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["$20","hat","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041229668430,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136252","requires_shipping":true,"taxable":true,"featured_image":{"id":35762223513678,"product_id":7735220043854,"position":1,"created_at":"2025-10-15T14:38:41-04:00","updated_at":"2025-12-05T15:18:32-05:00","alt":"Blueline OG UV Lite Hat in Carolina and Navy with signature patch on dock in Jupiter Florida – front view","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912","variant_ids":[43041229668430]},"available":false,"name":"OG Blueline UV Lite Hat – Carolina\/Navy","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136252","featured_media":{"alt":"Blueline OG UV Lite Hat in Carolina and Navy with signature patch on dock in Jupiter Florida – front view","id":27089381326926,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912","options":["Title"],"media":[{"alt":"Blueline OG UV Lite Hat in Carolina and Navy with signature patch on dock in Jupiter Florida – front view","id":27089381326926,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"429\" data-end=\"760\"\u003eThe OG Blueline UV Lite Hat in Carolina\/Navy is built for long days in the sun, on the water, and around town. Made with a lightweight UV Lite front panel, breathable navy mesh back, and finished with our signature Blueline Surf \u0026amp; Paddle Co. patch, this performance trucker hat delivers comfort, airflow, and classic Jupiter style.\u003c\/p\u003e\n\u003cp data-start=\"762\" data-end=\"1012\"\u003ePerfect for boating, paddling, fishing, or staying shaded on hot Florida days, this hat dries fast, holds its shape, and handles the demands of an active coastal lifestyle. A go-to choice for anyone who loves clean style and practical sun protection.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-07-09T13:03:09-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. This collection features a hand picked lineup of our Blueline Surf and Paddle Co. hats. Someare performance truckers, and flat bills—all designed for life in Jupiter and built for the coastal lifestyle. Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":301888077902,"handle":"holiday-sale","updated_at":"2026-07-22T06:46:30-04:00","published_at":"2025-12-20T12:05:06-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"web","title":"Blueline Holiday Sale – Women’s Crops, Men’s T-Shirts \u0026 Hats","body_html":"\u003cp data-start=\"481\" data-end=\"733\"\u003eCelebrate the season, coastal-style. Shop the \u003cstrong data-start=\"527\" data-end=\"544\"\u003eBlueline Sale\u003c\/strong\u003e featuring women’s crop t-shirts, men’s graphic t-shirts, and best-selling Blueline hats. Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7735180886094,"title":"OG Logo Performance Hat - Black \/ Topo Camo","handle":"og-logo-performance-hat-black-topo-camo","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eBuilt for long days under the Florida sun, the \u003cstrong\u003eOG Logo Performance Hat\u003c\/strong\u003e combines lightweight comfort with technical performance and a clean coastal look. Featuring our signature OG Blueline logo on a black front panel with a subtle topo camo pattern, it's designed for everything from early morning surf checks and paddle sessions to afternoons on the boat and evenings around town.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe breathable performance fabric helps keep you cool, while the structured fit and adjustable closure provide all-day comfort whether you're on the water or off.\u003c\/p\u003e\n\u003cp\u003eDesigned for those who live the coastal lifestyle every day.\u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight performance construction\u003c\/li\u003e\n\u003cli\u003eBreathable fabric for hot weather\u003c\/li\u003e\n\u003cli\u003eSignature Blueline OG Logo patch\u003c\/li\u003e\n\u003cli\u003eBlack front with Topo Camo detailing\u003c\/li\u003e\n\u003cli\u003eAdjustable fit\u003c\/li\u003e\n\u003cli\u003eBuilt for life on and around the water\u003c\/li\u003e\n\u003cli\u003eDesigned in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBeach Days\u003c\/li\u003e\n\u003cli\u003eBoat Days\u003c\/li\u003e\n\u003cli\u003ePaddleboarding\u003c\/li\u003e\n\u003cli\u003eSurf Sessions\u003c\/li\u003e\n\u003cli\u003eFishing Lifestyle\u003c\/li\u003e\n\u003cli\u003eGolf\u003c\/li\u003e\n\u003cli\u003eTravel\u003c\/li\u003e\n\u003cli\u003eEveryday Coastal Wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFit\u003c\/h2\u003e\n\u003cp\u003eOne size fits most with an adjustable closure for a secure, comfortable fit throughout the day.\u003c\/p\u003e\n\u003ch2\u003eWhy Buy From Blueline?\u003c\/h2\u003e\n\u003cp\u003eAt Blueline Surf \u0026amp; Paddle Co., we design apparel inspired by the coastal lifestyle we live every day in Jupiter, Florida. From sunrise paddles to boat days and evenings by the water, our gear is made to keep up with wherever the day takes you.\u003c\/p\u003e","published_at":"2025-10-15T18:12:35-04:00","created_at":"2025-10-15T12:33:33-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Flat Brim","tags":["adjustable hat","Beach Hat","Black Hat","black performance hat","Blueline Hat","Blueline Surf","Blueline Surf and Paddle","Boating Hat","breathable hat","Camo Hat","camo performance hat","Coastal Apparel","Coastal Lifestyle","everyday hat","Florida Apparel","Florida Lifestyle","golf hat","Jupiter Florida","Jupiter surf shop","lightweight hat","men's performance hat","og logo hat","Outdoor Hat","Paddleboarding Hat","performance cap","Performance Hat","Sun Protection Hat","surf hat","Technical Hat","topo camo hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43040945471566,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147788","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Logo Performance Hat - Black \/ Topo Camo","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147788","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Topo_Hat_Black.jpg?v=1786040249"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Topo_Hat_Black.jpg?v=1786040249","options":["Title"],"media":[{"alt":"OG Logo Black Topo Hat","id":27098373750862,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Topo_Hat_Black.jpg?v=1786040249"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Topo_Hat_Black.jpg?v=1786040249","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eBuilt for long days under the Florida sun, the \u003cstrong\u003eOG Logo Performance Hat\u003c\/strong\u003e combines lightweight comfort with technical performance and a clean coastal look. Featuring our signature OG Blueline logo on a black front panel with a subtle topo camo pattern, it's designed for everything from early morning surf checks and paddle sessions to afternoons on the boat and evenings around town.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe breathable performance fabric helps keep you cool, while the structured fit and adjustable closure provide all-day comfort whether you're on the water or off.\u003c\/p\u003e\n\u003cp\u003eDesigned for those who live the coastal lifestyle every day.\u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight performance construction\u003c\/li\u003e\n\u003cli\u003eBreathable fabric for hot weather\u003c\/li\u003e\n\u003cli\u003eSignature Blueline OG Logo patch\u003c\/li\u003e\n\u003cli\u003eBlack front with Topo Camo detailing\u003c\/li\u003e\n\u003cli\u003eAdjustable fit\u003c\/li\u003e\n\u003cli\u003eBuilt for life on and around the water\u003c\/li\u003e\n\u003cli\u003eDesigned in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBeach Days\u003c\/li\u003e\n\u003cli\u003eBoat Days\u003c\/li\u003e\n\u003cli\u003ePaddleboarding\u003c\/li\u003e\n\u003cli\u003eSurf Sessions\u003c\/li\u003e\n\u003cli\u003eFishing Lifestyle\u003c\/li\u003e\n\u003cli\u003eGolf\u003c\/li\u003e\n\u003cli\u003eTravel\u003c\/li\u003e\n\u003cli\u003eEveryday Coastal Wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFit\u003c\/h2\u003e\n\u003cp\u003eOne size fits most with an adjustable closure for a secure, comfortable fit throughout the day.\u003c\/p\u003e\n\u003ch2\u003eWhy Buy From Blueline?\u003c\/h2\u003e\n\u003cp\u003eAt Blueline Surf \u0026amp; Paddle Co., we design apparel inspired by the coastal lifestyle we live every day in Jupiter, Florida. 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From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. 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Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. 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{"item":{"id":7729390682190,"title":"Triangle Lighthouse Hat Navy\/OrangeHC FL","handle":"triangle-lighthouse-hat-navy-orangehc-fl","description":null,"published_at":"2025-10-10T09:46:30-04:00","created_at":"2025-10-10T09:35:40-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43017707389006,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136064","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Triangle Lighthouse Hat Navy\/OrangeHC FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136064","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0337.jpg?v=1760103958"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0337.jpg?v=1760103958","options":["Title"],"media":[{"alt":null,"id":26853459689550,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0337.jpg?v=1760103958"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0337.jpg?v=1760103958","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7729390583886,"title":"Triangle Lighthouse Tech Hat – Black \/ Pink","handle":"triangle-lighthouse-hat-black-pink-hc-fl","description":"\u003cp\u003eThe Triangle Lighthouse Tech Hat – Black \/ Pink brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. 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Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConstruction: TriTech\u003c\/li\u003e\n\u003cli\u003eColor: Black \/ Pink\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7729388814414,"title":"Classic TriTech Hat Black \/ White HC US FL","handle":"classic-tritech-hat-black-white-hc-us-fl","description":null,"published_at":"2025-10-10T09:44:24-04:00","created_at":"2025-10-10T09:34:53-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown Unstructured","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43017704833102,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136250","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Classic TriTech Hat Black \/ White HC US FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136250","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0846.jpg?v=1765041237"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0846.jpg?v=1765041237","options":["Title"],"media":[{"alt":null,"id":32086346104910,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0846.jpg?v=1765041237"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0846.jpg?v=1765041237","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-09-12T07:09:52-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7729388716110,"title":"Triangle Lighthouse Hat Navy\/Avocado Red HC FL","handle":"triangle-lighthouse-hat-navy-avocado-red-hc-fl","description":null,"published_at":"2025-10-10T09:43:01-04:00","created_at":"2025-10-10T09:34:52-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43017704734798,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142966","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Triangle Lighthouse Hat Navy\/Avocado Red HC FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142966","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0338.jpg?v=1760103749"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0338.jpg?v=1760103749","options":["Title"],"media":[{"alt":null,"id":26853307318350,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0338.jpg?v=1760103749"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0338.jpg?v=1760103749","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. 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{"item":{"id":7729388617806,"title":"Classic TriTech Hat Quarry \/ White HC US FL","handle":"classic-tritech-hat-quarry-white-hc-us-fl","description":"\u003cp\u003eThe Classic TriTech Hat in Quarry and White combines an unstructured fit with a durable rope design for a relaxed yet stylish look. This hat offers breathable comfort and a versatile silhouette that adapts effortlessly to your day, whether you're chilling on the beach or heading to dinner. 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From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. 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Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. 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{"item":{"id":7719415840846,"title":"OG Anorak Windbreaker Graphite","handle":"og-anorak-windbreaker-graphite","description":"\u003cp\u003eThe OG Anorak Windbreaker in Graphite is built heavy duty to shield you from harsh winds and unpredictable weather on the water, it ensures you stay warm and dry. Durable and reliable, this windbreaker offers the protection you need to focus on the fun, making every outing smooth and comfortable. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
{"item":{"id":7719415808078,"title":"OG Anorak Windbreaker Forest Camo","handle":"og-anorak-windbreaker-forest-camo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe OG Anorak Windbreaker in Forest Camo is built heavy duty to shield you from harsh winds and unpredictable weather on the water, it ensures you stay warm and dry. Durable and reliable, this windbreaker offers the protection you need to focus on the fun, making every outing smooth and comfortable. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":298273636430,"handle":"blueline-dolphin-logo","updated_at":"2026-07-09T13:03:03-04:00","published_at":"2025-09-29T09:11:36-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Dolphin Logo","body_html":"\u003cp data-start=\"294\" data-end=\"333\"\u003e\u003cstrong data-start=\"294\" data-end=\"331\"\u003eThe Blueline Dolphin Logo T-Shirt\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"335\" data-end=\"492\"\u003eFins Up! Let’s go Dolphins. Our signature Blueline Surf \u0026amp; Paddle Co. logo gets a South Florida twist inspired by our favorite football team — the Dolphins.\u003c\/p\u003e\n\u003cp data-start=\"494\" data-end=\"660\"\u003eMade from soft, breathable cotton, this shirt keeps you comfortable for those Sundays cheering at your favorite spot or just living the laid-back Jupiter lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"662\" data-end=\"676\"\u003e\u003cstrong data-start=\"662\" data-end=\"674\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"677\" data-end=\"848\"\u003e\n\u003cli data-start=\"677\" data-end=\"724\"\u003e\n\u003cp data-start=\"679\" data-end=\"724\"\u003eClassic Dolphin x Blueline logo on the back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"725\" data-end=\"769\"\u003e\n\u003cp data-start=\"727\" data-end=\"769\"\u003ePremium, soft cotton for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"770\" data-end=\"802\"\u003e\n\u003cp data-start=\"772\" data-end=\"802\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"803\" data-end=\"848\"\u003e\n\u003cp data-start=\"805\" data-end=\"848\"\u003eA local favorite for game days and beyond\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"611\" data-end=\"865\"\u003e\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-09-29T09:12:12-04:00","alt":"Back view of Blueline Surf \u0026 Paddle Co. T-shirt featuring the dolphin logo design — inspired by the Jupiter, Florida ocean lifestyle.","width":960,"height":1200,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Dolfins.webp?v=1762383068"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2026-07-09T13:03:03-04:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. Game Day Gear, white hat and T-shirt featuring University of Florida colors and Blueline logo in orange and blue, inspired by Florida football game day..","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vjyolfckvdkncaln8l7g.jpg?v=1762384153"}}]}
{"item":{"id":7709123248206,"title":"ANETIK x Blueline Vintage Logo Men's UV Tech Hoody - Dark Olive\/Coral","handle":"anetik-blueline-vintage-logo-mens-uv-tech-hoody-dark-olive-coral","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eBuilt for hot days and long hours outside, the \u003cstrong\u003eANETIK x Blueline Vintage Logo Men's UV Tech Hoody\u003c\/strong\u003e combines lightweight technical performance with a classic Blueline graphic.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eANETIK's Low Pro performance construction is lightweight, breathable, and designed for comfort when the heat and humidity climb. The full-coverage hood and moisture-managing fabric make it an easy choice for paddleboarding, fishing, boating, surfing, and everyday life around the water.\u003c\/p\u003e\n\u003cp\u003eFinished in \u003cstrong\u003eDark Olive with Coral graphics\u003c\/strong\u003e, this colorway brings a little more pop to the Vintage Blueline logo while keeping the versatile coastal look that works from the water to the rest of your day.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight ANETIK Low Pro performance construction\u003c\/li\u003e\n\u003cli\u003eUPF 30+ sun protection\u003c\/li\u003e\n\u003cli\u003eBreathable and moisture-managing\u003c\/li\u003e\n\u003cli\u003eQuick-drying performance\u003c\/li\u003e\n\u003cli\u003eComfortable stretch for movement\u003c\/li\u003e\n\u003cli\u003eFull-coverage hood\u003c\/li\u003e\n\u003cli\u003eVintage Blueline front and back graphics\u003c\/li\u003e\n\u003cli\u003eDark Olive with Coral graphics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePaddleboarding • Fishing • Boating • Surfing • Beach Days • Everyday Sun Protection\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy We Like It\u003c\/h3\u003e\n\u003cp\u003eThe Low Pro gives you the sun coverage you want without feeling like another heavy layer. It's lightweight and breathable enough for South Florida heat, with the mobility we want for paddling, fishing, and active days outside.\u003c\/p\u003e","published_at":"2025-09-19T09:48:36-04:00","created_at":"2025-09-19T09:42:58-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - UV Shirts - UV Hoodies","tags":["ANETIK","Blueline","blueline apparel","boating","Coral","Dark Olive","fishing","Jupiter Florida","Low Pro","Men's Sun Hoody","Men's Sun Shirt","Men's UV Shirt","Men's UV Tech Hoody","Paddleboarding","Performance Apparel","Sun Protection","surfing","UPF 30+","Vintage Logo"],"price":7999,"price_min":7999,"price_max":7999,"available":true,"price_varies":false,"compare_at_price":7999,"compare_at_price_min":7999,"compare_at_price_max":7999,"compare_at_price_varies":false,"variants":[{"id":42920949153870,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000136585","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"ANETIK x Blueline Vintage Logo Men's UV Tech Hoody - Dark Olive\/Coral - S","public_title":"S","options":["S"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136585","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42920949219406,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000136586","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"ANETIK x Blueline Vintage Logo Men's UV Tech Hoody - Dark Olive\/Coral - M","public_title":"M","options":["M"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136586","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42920949121102,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000136584","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"ANETIK x Blueline Vintage Logo Men's UV Tech Hoody - Dark Olive\/Coral - L","public_title":"L","options":["L"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136584","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42920949088334,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000136583","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"ANETIK x Blueline Vintage Logo Men's UV Tech Hoody - Dark Olive\/Coral - XL","public_title":"XL","options":["XL"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136583","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42920949022798,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000136582","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"ANETIK x Blueline Vintage Logo Men's UV Tech Hoody - Dark Olive\/Coral - 2XL","public_title":"2XL","options":["2XL"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136582","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42920948990030,"title":"3XL","option1":"3XL","option2":null,"option3":null,"sku":"210000136581","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"ANETIK x Blueline Vintage Logo Men's UV Tech Hoody - Dark Olive\/Coral - 3XL","public_title":"3XL","options":["3XL"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136581","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Vintage_Blueline_Logo_ANETIK_Low_Pro_Tech_Hoody_Dark_Olive.jpg?v=1788881202","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/anetik-blueline-vintage-logo-mens-uv-tech-hoody-dark-olive-coral-back.png?v=1788983592","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/anetik-blueline-vintage-logo-mens-uv-tech-hoody-dark-olive-coral-front.png?v=1788983617"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Vintage_Blueline_Logo_ANETIK_Low_Pro_Tech_Hoody_Dark_Olive.jpg?v=1788881202","options":["Size"],"media":[{"alt":"Vintage Blueline Logo ANETIK Low Pro Tech Hoody, designed for the hottest days in Jupiter, Bahamas, South Florida or wherever your adventure takes you.\u0026nbsp; These signature sun shirts are trusted by anyone who lives in sun-soaked performance gear. Built with ANETIK’s ultralight PrimoLite mesh and full UPF 30+ sun protection, this men’s sun shirt keeps you cool when the water, wind, and heat are at their peak.","id":26580181123150,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Vintage_Blueline_Logo_ANETIK_Low_Pro_Tech_Hoody_Dark_Olive.jpg?v=1788881202"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Vintage_Blueline_Logo_ANETIK_Low_Pro_Tech_Hoody_Dark_Olive.jpg?v=1788881202","width":1365},{"alt":"Back of ANETIK x Blueline Vintage Logo Men's UV Tech Hoody in Dark Olive with Coral back graphic","id":40327170064462,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/anetik-blueline-vintage-logo-mens-uv-tech-hoody-dark-olive-coral-back.png?v=1788983592"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/anetik-blueline-vintage-logo-mens-uv-tech-hoody-dark-olive-coral-back.png?v=1788983592","width":1080},{"alt":"Front of ANETIK x Blueline Vintage Logo Men's UV Tech Hoody in Dark Olive with Coral chest logo","id":40327170031694,"position":3,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/anetik-blueline-vintage-logo-mens-uv-tech-hoody-dark-olive-coral-front.png?v=1788983617"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/anetik-blueline-vintage-logo-mens-uv-tech-hoody-dark-olive-coral-front.png?v=1788983617","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eBuilt for hot days and long hours outside, the \u003cstrong\u003eANETIK x Blueline Vintage Logo Men's UV Tech Hoody\u003c\/strong\u003e combines lightweight technical performance with a classic Blueline graphic.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eANETIK's Low Pro performance construction is lightweight, breathable, and designed for comfort when the heat and humidity climb. The full-coverage hood and moisture-managing fabric make it an easy choice for paddleboarding, fishing, boating, surfing, and everyday life around the water.\u003c\/p\u003e\n\u003cp\u003eFinished in \u003cstrong\u003eDark Olive with Coral graphics\u003c\/strong\u003e, this colorway brings a little more pop to the Vintage Blueline logo while keeping the versatile coastal look that works from the water to the rest of your day.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight ANETIK Low Pro performance construction\u003c\/li\u003e\n\u003cli\u003eUPF 30+ sun protection\u003c\/li\u003e\n\u003cli\u003eBreathable and moisture-managing\u003c\/li\u003e\n\u003cli\u003eQuick-drying performance\u003c\/li\u003e\n\u003cli\u003eComfortable stretch for movement\u003c\/li\u003e\n\u003cli\u003eFull-coverage hood\u003c\/li\u003e\n\u003cli\u003eVintage Blueline front and back graphics\u003c\/li\u003e\n\u003cli\u003eDark Olive with Coral graphics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePaddleboarding • Fishing • Boating • Surfing • Beach Days • Everyday Sun Protection\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy We Like It\u003c\/h3\u003e\n\u003cp\u003eThe Low Pro gives you the sun coverage you want without feeling like another heavy layer. It's lightweight and breathable enough for South Florida heat, with the mobility we want for paddling, fishing, and active days outside.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL","3XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":315363197006,"handle":"anetik-sun-shirts","updated_at":"2026-09-14T07:09:54-04:00","published_at":"2026-09-08T12:41:27-04:00","sort_order":"manual","template_suffix":"anetik-uv","published_scope":"global","title":"ANETIK SUN SHIRTS","body_html":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eLightweight Performance. Serious Sun Protection.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWhen the day starts before sunrise and ends long after the last cast, paddle, or beach walk, comfort matters just as much as sun protection.\u003c\/p\u003e\n\u003cp\u003eANETIK Sun Shirts are designed to keep you cool, dry, and comfortable through long days outside. Lightweight, breathable, and built with UPF sun protection, they're made for boating, paddleboarding, beach days, travel, golf, hiking, and everyday coastal living.\u003c\/p\u003e\n\u003cp\u003eAt Blueline Surf \u0026amp; Paddle Co., we carry ANETIK because it delivers technical performance without sacrificing comfort or style. Whether you're exploring Jupiter by paddleboard or spending the weekend outdoors, these are the shirts you'll reach for every time the forecast calls for sunshine.\u003c\/p\u003e","image":{"created_at":"2026-09-08T12:41:26-04:00","alt":"Man wearing Vintage Blueline Logo ANETIK Low Pro Tech Hoody in olive while boating in Jupiter, Florida","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Surf_and_Paddle_Sun_Shirt_Jupiter_Florida.jpg?v=1788885687"}},{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-09-12T07:09:52-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-09-12T07:09:52-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":315887353934,"handle":"hooded-uv-sun-shirts","updated_at":"2026-09-17T12:47:23-04:00","published_at":"2026-09-17T12:47:23-04:00","sort_order":"manual","template_suffix":null,"published_scope":"global","title":"Hooded UV Sun Shirts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLightweight coverage for the days you don’t want to leave the water. Shop hooded UV sun shirts selected for fishing, paddling, boating, and long afternoons outside. The long sleeves and hood add coverage when the Florida sun is strong, while breathable fabrics help you stay comfortable as the day heats up.\u003c\/p\u003e","image":{"created_at":"2026-09-17T12:47:22-04:00","alt":"","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/AnetikxBluelineVintagelogoLifestyleBoat.png?v=1789663643"}},{"id":284028043342,"handle":"mens-uv-sun-shirts","updated_at":"2026-09-17T12:24:28-04:00","published_at":"2024-09-11T11:26:38-04:00","sort_order":"manual","template_suffix":"tier-1-mens-uv","published_scope":"global","title":"Men’s UV Sun Shirts \u0026 Hoodies","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:26:38-04:00","alt":"Man wearing a Blueline men’s UV sun shirt on a boat in Jupiter Florida with water and palm trees in the background","width":667,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/TheCrossing103.jpg?v=1779828438"}},{"id":315890434126,"handle":"surf-shirts","updated_at":"2026-09-17T14:31:58-04:00","published_at":"2026-09-17T14:31:57-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"Surf Shirts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFrom the first paddle out to the last stop on the way home, these are shirts that fit a day built around the waves. Shop rash guards and performance surf shirts for time in the water, alongside comfortable tees for everything before and after. Selected by Blueline for the way we surf and live in Jupiter.\u003c\/p\u003e","image":{"created_at":"2026-09-17T14:31:56-04:00","alt":"","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Longboard_Surf_Session_Jupiter_florida.png?v=1789669917"}},{"id":315892138062,"handle":"uv-shirts-for-boating","updated_at":"2026-09-17T15:10:31-04:00","published_at":"2026-09-17T15:10:31-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Boating","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA day on the boat means sun from above and glare off the water. Shop UV shirts selected for fishing trips, cruising the Intracoastal, and long days offshore. Browse hooded, long-sleeve, and short-sleeve styles to find the coverage that feels right for your day.\u003c\/p\u003e","image":{"created_at":"2026-09-17T15:10:29-04:00","alt":"Man wearing the ANETIK x Blueline Vintage Circle Men’s UV Tech Hoody in White and Navy while boating in Jupiter, Florida","width":1080,"height":1350,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Vintage_Circle_Low_Pro_Tech_Hoody_White_Navy.png?v=1789672230"}},{"id":315892564046,"handle":"uv-fishing-shirt-jupiter-florida","updated_at":"2026-09-17T15:26:33-04:00","published_at":"2026-09-17T15:26:33-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Fishing","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you’re watching the water instead of the clock, your shirt needs to be comfortable for the whole trip. Shop UV shirts selected for fishing around Jupiter, from early runs offshore to afternoons along the Intracoastal. Choose a hooded shirt for more coverage, long sleeves for your arms, or a short-sleeve style for the hottest days.\u003c\/p\u003e","image":{"created_at":"2026-09-17T15:26:32-04:00","alt":"","width":941,"height":1672,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Rectangle_Palm_Hooded_UV_Shirt_Fishing_Lifestyle.png?v=1789673193"}},{"id":315891744846,"handle":"uv-shirt-for-paddling-jupiter-florida","updated_at":"2026-09-17T14:57:45-04:00","published_at":"2026-09-17T14:57:44-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Paddling","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLong paddles mean long hours in the sun. Shop UV shirts selected for stand-up paddling, kayaking, and days exploring the water around Jupiter. Choose a hooded style for more coverage, long sleeves for your arms, or short sleeves when you prefer a lighter feel.\u003c\/p\u003e","image":{"created_at":"2026-09-17T14:57:43-04:00","alt":"","width":941,"height":1672,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Jupiter_Lighthouse_Surftech_ChameleonStand_UpPaddleboard_Lifestyle_Padde.png?v=1789671464"}}]}
{"item":{"id":7703204692046,"title":"Blueline Gator Lasso Plastic Cup","handle":"blueline-gator-lasso-plastic-cup","description":"\u003cp data-start=\"269\" data-end=\"619\"\u003e\u003cstrong data-start=\"269\" data-end=\"297\"\u003eA true Florida original.\u003c\/strong\u003e The Blueline Gator Lasso Cup celebrates Jupiter’s wild side with a playful design featuring a cowgirl lassoing an alligator against a natural Florida backdrop of palmetto trees. Perfect for your next boat day, paddle session, or backyard party, this reusable 16 oz cup is made to keep the good times flowing.\u003c\/p\u003e\n\u003cul data-start=\"621\" data-end=\"796\"\u003e\n\u003cli data-start=\"621\" data-end=\"651\"\u003e\n\u003cp data-start=\"623\" data-end=\"651\"\u003e16 oz frosted reusable cup\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"652\" data-end=\"694\"\u003e\n\u003cp data-start=\"654\" data-end=\"694\"\u003eIconic “Gator Lasso Blueline Surf and Paddle” design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"695\" data-end=\"742\"\u003e\n\u003cp data-start=\"697\" data-end=\"742\"\u003eEco-friendly, dishwasher safe, and BPA-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"743\" data-end=\"796\"\u003e\n\u003cp data-start=\"745\" data-end=\"796\"\u003eInspired by life on the water in Jupiter, Florida, Palm Beach County\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"798\" data-end=\"968\"\u003eFrom rum runners at Guanabanas to sandbar hangs with friends, this cup is built for the Blueline lifestyle — a mix of adventure, community, and fun in the Palm Beaches.\u003c\/p\u003e\n\u003cp data-start=\"970\" data-end=\"1064\"\u003eGrab your Gator Lasso Cup and bring a little Jupiter with you wherever you go.\u003c\/p\u003e","published_at":"2025-09-12T11:26:05-04:00","created_at":"2025-09-12T11:06:34-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Drinkware","tags":["Gator Lasso","Rum Runner Cup"],"price":200,"price_min":200,"price_max":200,"available":true,"price_varies":false,"compare_at_price":200,"compare_at_price_min":200,"compare_at_price_max":200,"compare_at_price_varies":false,"variants":[{"id":42893693911118,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000129631","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Gator Lasso Plastic Cup","public_title":null,"options":["Default Title"],"price":200,"weight":0,"compare_at_price":200,"inventory_management":"shopify","barcode":"210000129631","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-rum-runner-cup-blueline-surf-jupiter-fl.jpg?v=1757795295"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-rum-runner-cup-blueline-surf-jupiter-fl.jpg?v=1757795295","options":["Title"],"media":[{"alt":"Blueline Surf \u0026 Paddle Gator Lasso Rum Runner Cup featuring a cowgirl lassoing an alligator with Florida palmetto trees in the background – reusable 16 oz frosted cup from Jupiter, Florida surf shop.","id":26525735452750,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-rum-runner-cup-blueline-surf-jupiter-fl.jpg?v=1757795295"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-rum-runner-cup-blueline-surf-jupiter-fl.jpg?v=1757795295","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"269\" data-end=\"619\"\u003e\u003cstrong data-start=\"269\" data-end=\"297\"\u003eA true Florida original.\u003c\/strong\u003e The Blueline Gator Lasso Cup celebrates Jupiter’s wild side with a playful design featuring a cowgirl lassoing an alligator against a natural Florida backdrop of palmetto trees. Perfect for your next boat day, paddle session, or backyard party, this reusable 16 oz cup is made to keep the good times flowing.\u003c\/p\u003e\n\u003cul data-start=\"621\" data-end=\"796\"\u003e\n\u003cli data-start=\"621\" data-end=\"651\"\u003e\n\u003cp data-start=\"623\" data-end=\"651\"\u003e16 oz frosted reusable cup\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"652\" data-end=\"694\"\u003e\n\u003cp data-start=\"654\" data-end=\"694\"\u003eIconic “Gator Lasso Blueline Surf and Paddle” design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"695\" data-end=\"742\"\u003e\n\u003cp data-start=\"697\" data-end=\"742\"\u003eEco-friendly, dishwasher safe, and BPA-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"743\" data-end=\"796\"\u003e\n\u003cp data-start=\"745\" data-end=\"796\"\u003eInspired by life on the water in Jupiter, Florida, Palm Beach County\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"798\" data-end=\"968\"\u003eFrom rum runners at Guanabanas to sandbar hangs with friends, this cup is built for the Blueline lifestyle — a mix of adventure, community, and fun in the Palm Beaches.\u003c\/p\u003e\n\u003cp data-start=\"970\" data-end=\"1064\"\u003eGrab your Gator Lasso Cup and bring a little Jupiter with you wherever you go.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020061774,"handle":"blueline-drinkware","updated_at":"2026-08-29T07:10:27-04:00","published_at":"2024-10-07T11:59:53-04:00","sort_order":"manual","template_suffix":"drinkware","published_scope":"global","title":"Blueline Drinkware","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover Blueline Drinkware designed for life on and around the water. Shop insulated tumblers, cups, koozies, and drinkware for every coastal adventure.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:59:52-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210217_Panas-2727_377451dc-6743-4f38-b90b-9dec33d0d7b5.jpg?v=1728316793"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. 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{"item":{"id":7703204364366,"title":"Blueline Turtle Plastic Cup","handle":"blueline-turtle-plastic-cup","description":"\u003cp\u003eThe Blueline Turtle Plastic Cup offers durable, lightweight construction ideal for outdoor use. Its sturdy design ensures reliable performance, making it perfect for enjoying your favorite beverages on the go. 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{"item":{"id":7700474724430,"title":"Otto JUP Hat White \/ Gray","handle":"otto-jup-hat-white-black","description":"\u003cp data-start=\"207\" data-end=\"551\"\u003eJUP Hat!\u003cbr\u003e\u003cbr\u003eThe Blueline JUP Foam Trucker Hat is a classic Otto snapback with a bold “JUP” front logo and Blueline Surf detail. 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Featuring a high-profile foam front, mesh backing for breathability, and adjustable snap closure, this trucker is perfect for boat days, paddle sessions, or just keeping the Florida sun off your face.\u003c\/p\u003e\n\u003cul data-start=\"553\" data-end=\"762\"\u003e\n\u003cli data-start=\"553\" data-end=\"584\"\u003e\n\u003cp data-start=\"555\" data-end=\"584\"\u003eOtto brand foam trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"585\" data-end=\"629\"\u003e\n\u003cp data-start=\"587\" data-end=\"629\"\u003eWhite with navy “JUP” Blueline Surf logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"630\" data-end=\"657\"\u003e\n\u003cp data-start=\"632\" data-end=\"657\"\u003eAdjustable snapback fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"658\" data-end=\"695\"\u003e\n\u003cp data-start=\"660\" data-end=\"695\"\u003eLightweight, breathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"696\" data-end=\"762\"\u003e\n\u003cp data-start=\"698\" data-end=\"762\"\u003ePerfect for beach, boat, and everyday wear in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"764\" data-end=\"859\"\u003eGrab yours at Blueline Surf \u0026amp; Paddle — the Palm Beaches’ favorite surf and lifestyle shop.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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{"item":{"id":7699272958030,"title":"Vintage Circle Logo Cotton Hat Navy \/ Electric Blue MC SC","handle":"vintage-circle-logo-cotton-hat-navy-electric-blue-mc-sc","description":null,"published_at":"2025-09-08T10:11:10-04:00","created_at":"2025-09-08T09:58:26-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Mid Crown Slight Curve","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879548489806,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000139914","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vintage Circle Logo Cotton Hat Navy \/ Electric Blue MC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000139914","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0123.jpg?v=1757340597"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0123.jpg?v=1757340597","options":["Title"],"media":[{"alt":null,"id":26487002562638,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0123.jpg?v=1757340597"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0123.jpg?v=1757340597","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7699272925262,"title":"JUP Classic Twill Hat – White \/ Antique White","handle":"jup-cotton-unstructured-hat-white","description":"\u003cp\u003eThe JUP Classic Twill Hat – White \/ Antique White brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Classic Twill Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Cotton Twill\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Antique White\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-08T10:08:38-04:00","created_at":"2025-09-08T09:57:31-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Unstructured","tags":["beach","Blueline Surf and Paddle","boating","Classic Twill Hats","Cotton Twill","Florida lifestyle","hat","JUP","Jupiter Florida","Jupiter hats","Jupiter surf shop","mens","paddleboarding","surf hats","womens"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879548031054,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136551","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Classic Twill Hat – White \/ Antique White","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136551","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-lightweight-cotton-hat-white-antique-white-blueline-surf-jupiter-florida.jpg?v=1763044373"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-lightweight-cotton-hat-white-antique-white-blueline-surf-jupiter-florida.jpg?v=1763044373","options":["Title"],"media":[{"alt":"JUP Classic Twill Hat – White \/ Antique White from Blueline Surf and Paddle in Jupiter Florida","id":26487000399950,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-lightweight-cotton-hat-white-antique-white-blueline-surf-jupiter-florida.jpg?v=1763044373"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-lightweight-cotton-hat-white-antique-white-blueline-surf-jupiter-florida.jpg?v=1763044373","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe JUP Classic Twill Hat – White \/ Antique White brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Classic Twill Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Cotton Twill\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Antique White\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-09-16T11:42:08-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"womens","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-08-06T07:12:34-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7699272892494,"title":"JUP Cotton Twill Hat Lani \/ Carolina LC Unstructured","handle":"jup-cotton-twill-hat-lani-carolina-lc-unstructured","description":null,"published_at":"2025-09-08T10:07:09-04:00","created_at":"2025-09-08T09:57:29-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Unstructured","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879547998286,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136553","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"JUP Cotton Twill Hat Lani \/ Carolina LC Unstructured","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136553","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0398.jpg?v=1760555648","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ymrmnezwdxogsbny5cee.jpg?v=1764786343"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0398.jpg?v=1760555648","options":["Title"],"media":[{"alt":null,"id":27090950193230,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0398.jpg?v=1760555648"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0398.jpg?v=1760555648","width":2848},{"alt":null,"id":31731384156238,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ymrmnezwdxogsbny5cee.jpg?v=1764786343"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ymrmnezwdxogsbny5cee.jpg?v=1764786343","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-08-06T07:12:34-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7699272859726,"title":"OG Floral Logo TriTech Hat White \/ White \/ Multi LC","handle":"og-floral-logo-tritech-hat-white-white-multi-lc","description":null,"published_at":"2025-09-08T10:03:37-04:00","created_at":"2025-09-08T09:57:26-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879547965518,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136555","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Floral Logo TriTech Hat White \/ White \/ Multi LC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136555","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0113.jpg?v=1757340157"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0113.jpg?v=1757340157","options":["Title"],"media":[{"alt":null,"id":26486997745742,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0113.jpg?v=1757340157"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0113.jpg?v=1757340157","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7699272794190,"title":"OG Cotton Twill Hat Frost LC C","handle":"og-cotton-twill-hat-frost-lc-c","description":null,"published_at":"2025-09-08T10:01:52-04:00","created_at":"2025-09-08T09:56:18-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879547605070,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147169","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Cotton Twill Hat Frost LC C","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147169","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0129.jpg?v=1757340073"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0129.jpg?v=1757340073","options":["Title"],"media":[{"alt":null,"id":26486992765006,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0129.jpg?v=1757340073"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0129.jpg?v=1757340073","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-08-06T07:12:34-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}}]}
{"item":{"id":7699272761422,"title":"JUP Cotton Twill Hat Stone \/ Stone \/ Birch","handle":"jup-cotton-twill-hat-stone-stone-birch","description":null,"published_at":"2025-09-08T10:00:36-04:00","created_at":"2025-09-08T09:56:16-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879547572302,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147172","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Cotton Twill Hat Stone \/ Stone \/ Birch","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147172","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0118.jpg?v=1757339994"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0118.jpg?v=1757339994","options":["Title"],"media":[{"alt":null,"id":26486989488206,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0118.jpg?v=1757339994"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0118.jpg?v=1757339994","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-09-16T11:42:08-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"womens","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-08-06T07:12:34-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-08-26T11:56:15-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
{"item":{"id":7697959780430,"title":"Florida Box UV Lite Hat White \/ Royal \/ Orange (Gators) HC SC","handle":"florida-box-uv-lite-hat-white-royal-orange-gators-hc-sc","description":null,"published_at":"2025-09-05T18:28:22-04:00","created_at":"2025-09-05T18:27:11-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42872334188622,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147164","requires_shipping":true,"taxable":true,"featured_image":{"id":35053122551886,"product_id":7697959780430,"position":1,"created_at":"2025-09-05T18:27:09-04:00","updated_at":"2025-09-05T18:27:11-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231","variant_ids":[42872334188622]},"available":false,"name":"Florida Box UV Lite Hat White \/ Royal \/ Orange (Gators) HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147164","featured_media":{"alt":null,"id":26474346676302,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231","options":["Title"],"media":[{"alt":null,"id":26474346676302,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2026-07-09T13:03:03-04:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. Game Day Gear, white hat and T-shirt featuring University of Florida colors and Blueline logo in orange and blue, inspired by Florida football game day..","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vjyolfckvdkncaln8l7g.jpg?v=1762384153"}}]}
{"item":{"id":7697853218894,"title":"Marlin Logo Performance Hat – Navy \/ Navy","handle":"marlin-logo-uv-lite-hat-navy-jupiter-fl","description":"\u003cp\u003eThe Marlin Logo Performance Hat – Navy \/ Navy brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Navy \/ Navy\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-05T15:37:52-04:00","created_at":"2025-09-05T14:27:26-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","fishing","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","Marlin Logo","mens","paddleboarding","Performance Hats","surf hats","UV Lite","womens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870824501326,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142959","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marlin Logo Performance Hat – Navy \/ Navy","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142959","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-surf-marlin-logo-uv-lite-hat-navy-jupiter-fl.jpg?v=1788011372"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-surf-marlin-logo-uv-lite-hat-navy-jupiter-fl.jpg?v=1788011372","options":["Title"],"media":[{"alt":"Marlin Logo Performance Hat – Navy \/ Navy from Blueline Surf and Paddle in Jupiter Florida","id":40054641164366,"position":1,"preview_image":{"aspect_ratio":0.648,"height":3945,"width":2558,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-surf-marlin-logo-uv-lite-hat-navy-jupiter-fl.jpg?v=1788011372"},"aspect_ratio":0.648,"height":3945,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-surf-marlin-logo-uv-lite-hat-navy-jupiter-fl.jpg?v=1788011372","width":2558}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Marlin Logo Performance Hat – Navy \/ Navy brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Navy \/ Navy\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-09-12T07:09:52-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. 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Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. 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{"item":{"id":7697853153358,"title":"Florida Box UV Lite Hat White \/ Nugget HC SC","handle":"florida-box-uv-lite-hat-white-nugget-hc-sc","description":null,"published_at":"2025-09-05T15:35:46-04:00","created_at":"2025-09-05T14:27:23-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870824403022,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147166","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Florida Box UV Lite Hat White \/ Nugget HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147166","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0028.jpg?v=1757100878"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0028.jpg?v=1757100878","options":["Title"],"media":[{"alt":null,"id":26474045374542,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0028.jpg?v=1757100878"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0028.jpg?v=1757100878","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2026-07-09T13:03:03-04:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. Game Day Gear, white hat and T-shirt featuring University of Florida colors and Blueline logo in orange and blue, inspired by Florida football game day..","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vjyolfckvdkncaln8l7g.jpg?v=1762384153"}}]}
{"item":{"id":7697853087822,"title":"Florida Box Performance Hat – Digi Camo","handle":"florida-box-hat-digi-camo-hc-sc","description":"\u003cp data-start=\"132\" data-end=\"476\"\u003eBuilt for Florida adventures on and off the water, the Florida Box Performance Hat combines lightweight comfort, sun protection, and everyday versatility in a rugged digital camo design. Whether you're running the boat, exploring backwaters, paddling the Intracoastal, or spending the afternoon at the sandbar, this hat was designed to keep up.\u003c\/p\u003e\n\u003cp data-start=\"478\" data-end=\"847\"\u003eConstructed using Pukka's UV Lite performance fabric, the Florida Box Performance Hat features lightweight breathability, moisture-wicking technology, and UPF sun protection to help keep you comfortable during long days outdoors. The digital camo pattern paired with the signature Florida Box patch creates a look that blends coastal lifestyle with outdoor performance.\u003c\/p\u003e\n\u003cp data-start=\"849\" data-end=\"948\"\u003eFrom the water to the woods and everywhere in between, this hat was made for the Florida lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"950\" data-end=\"962\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"963\" data-end=\"1229\"\u003e\n\u003cli data-section-id=\"1rgxrqc\" data-start=\"963\" data-end=\"1003\"\u003eLightweight UV Lite performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1ougdk0\" data-start=\"1004\" data-end=\"1032\"\u003eMoisture-wicking sweatband\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"1033\" data-end=\"1053\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"nujx1z\" data-start=\"1054\" data-end=\"1079\"\u003eBreathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"1080\" data-end=\"1111\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1112\" data-end=\"1131\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1132\" data-end=\"1161\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1qbxfir\" data-start=\"1162\" data-end=\"1189\"\u003ePremium Florida Box patch\u003c\/li\u003e\n\u003cli data-section-id=\"cxoqon\" data-start=\"1190\" data-end=\"1229\"\u003eDigital camo performance construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1231\" data-end=\"1246\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1247\" data-end=\"1338\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1247\" data-end=\"1256\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1257\" data-end=\"1273\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1274\" data-end=\"1283\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1284\" data-end=\"1293\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1294\" data-end=\"1300\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1301\" data-end=\"1313\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1314\" data-end=\"1322\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1323\" data-end=\"1338\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-05T15:34:09-04:00","created_at":"2025-09-05T14:27:19-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["Beach Hat","Blueline Surf and Paddle","Boating Hat","camo","Camo Hat","Coastal Lifestyle","Digi Camo Hat","Fishing Hat","Florida Apparel","Florida Box","Florida Lifestyle","hat","Men's Hat","Outdoor Hat","Paddleboarding Hat","Performance Hat","South Florida","UV Lite Hat","Women's Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870823714894,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147789","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Florida Box Performance Hat – Digi Camo","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147789","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-digi-camo-front.jpg?v=1780174950"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-digi-camo-front.jpg?v=1780174950","options":["Title"],"media":[{"alt":"Florida Box Performance Hat in digital camo featuring the signature Florida Box patch and lightweight UV Lite performance construction.","id":26474044063822,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-digi-camo-front.jpg?v=1780174950"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-digi-camo-front.jpg?v=1780174950","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"132\" data-end=\"476\"\u003eBuilt for Florida adventures on and off the water, the Florida Box Performance Hat combines lightweight comfort, sun protection, and everyday versatility in a rugged digital camo design. Whether you're running the boat, exploring backwaters, paddling the Intracoastal, or spending the afternoon at the sandbar, this hat was designed to keep up.\u003c\/p\u003e\n\u003cp data-start=\"478\" data-end=\"847\"\u003eConstructed using Pukka's UV Lite performance fabric, the Florida Box Performance Hat features lightweight breathability, moisture-wicking technology, and UPF sun protection to help keep you comfortable during long days outdoors. The digital camo pattern paired with the signature Florida Box patch creates a look that blends coastal lifestyle with outdoor performance.\u003c\/p\u003e\n\u003cp data-start=\"849\" data-end=\"948\"\u003eFrom the water to the woods and everywhere in between, this hat was made for the Florida lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"950\" data-end=\"962\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"963\" data-end=\"1229\"\u003e\n\u003cli data-section-id=\"1rgxrqc\" data-start=\"963\" data-end=\"1003\"\u003eLightweight UV Lite performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1ougdk0\" data-start=\"1004\" data-end=\"1032\"\u003eMoisture-wicking sweatband\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"1033\" data-end=\"1053\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"nujx1z\" data-start=\"1054\" data-end=\"1079\"\u003eBreathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"1080\" data-end=\"1111\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1112\" data-end=\"1131\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1132\" data-end=\"1161\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1qbxfir\" data-start=\"1162\" data-end=\"1189\"\u003ePremium Florida Box patch\u003c\/li\u003e\n\u003cli data-section-id=\"cxoqon\" data-start=\"1190\" data-end=\"1229\"\u003eDigital camo performance construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1231\" data-end=\"1246\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1247\" data-end=\"1338\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1247\" data-end=\"1256\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1257\" data-end=\"1273\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1274\" data-end=\"1283\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1284\" data-end=\"1293\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1294\" data-end=\"1300\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1301\" data-end=\"1313\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1314\" data-end=\"1322\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1323\" data-end=\"1338\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-09-12T07:09:52-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":313811304526,"handle":"camo-hats-collection","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2026-08-06T13:54:59-04:00","sort_order":"manual","template_suffix":"camo-hats","published_scope":"global","title":"Camo Hats Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePerformance camo hats built for fishing, boating, paddling, and everyday coastal adventures. Shop lightweight camouflage hats at Blueline Surf \u0026amp; Paddle Co.\u003c\/p\u003e","image":{"created_at":"2026-08-06T13:54:58-04:00","alt":"","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43_83d06c6c-6d13-4e3c-a515-182fa01b4116.jpg?v=1786038899"}}]}
{"item":{"id":7697852596302,"title":"Miami Dolphins UV Lite Hat Navy \/ Teal \/ Orange HC SC","handle":"miami-dolphins-uv-lite-hat-navy-teal-orange-hc-sc","description":null,"published_at":"2025-09-05T15:32:17-04:00","created_at":"2025-09-05T14:25:24-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870820077646,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147175","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Miami Dolphins UV Lite Hat Navy \/ Teal \/ Orange HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147175","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0040.jpg?v=1757100715"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0040.jpg?v=1757100715","options":["Title"],"media":[{"alt":null,"id":26474039017550,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0040.jpg?v=1757100715"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0040.jpg?v=1757100715","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-09-12T07:09:52-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":298273636430,"handle":"blueline-dolphin-logo","updated_at":"2026-07-09T13:03:03-04:00","published_at":"2025-09-29T09:11:36-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Dolphin Logo","body_html":"\u003cp data-start=\"294\" data-end=\"333\"\u003e\u003cstrong data-start=\"294\" data-end=\"331\"\u003eThe Blueline Dolphin Logo T-Shirt\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"335\" data-end=\"492\"\u003eFins Up! Let’s go Dolphins. Our signature Blueline Surf \u0026amp; Paddle Co. logo gets a South Florida twist inspired by our favorite football team — the Dolphins.\u003c\/p\u003e\n\u003cp data-start=\"494\" data-end=\"660\"\u003eMade from soft, breathable cotton, this shirt keeps you comfortable for those Sundays cheering at your favorite spot or just living the laid-back Jupiter lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"662\" data-end=\"676\"\u003e\u003cstrong data-start=\"662\" data-end=\"674\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"677\" data-end=\"848\"\u003e\n\u003cli data-start=\"677\" data-end=\"724\"\u003e\n\u003cp data-start=\"679\" data-end=\"724\"\u003eClassic Dolphin x Blueline logo on the back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"725\" data-end=\"769\"\u003e\n\u003cp data-start=\"727\" data-end=\"769\"\u003ePremium, soft cotton for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"770\" data-end=\"802\"\u003e\n\u003cp data-start=\"772\" data-end=\"802\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"803\" data-end=\"848\"\u003e\n\u003cp data-start=\"805\" data-end=\"848\"\u003eA local favorite for game days and beyond\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"611\" data-end=\"865\"\u003e\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-09-29T09:12:12-04:00","alt":"Back view of Blueline Surf \u0026 Paddle Co. T-shirt featuring the dolphin logo design — inspired by the Jupiter, Florida ocean lifestyle.","width":960,"height":1200,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Dolfins.webp?v=1762383068"}},{"id":284027781198,"handle":"hats","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2026-07-09T13:03:03-04:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. Game Day Gear, white hat and T-shirt featuring University of Florida colors and Blueline logo in orange and blue, inspired by Florida football game day..","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vjyolfckvdkncaln8l7g.jpg?v=1762384153"}}]}
{"item":{"id":7697852563534,"title":"Marlin Logo Hat – Army Camo \/ Khaki","handle":"marlin-logo-hat-army-camo-khaki-avocado-red-hc-sc","description":"\u003cp\u003eThe Marlin Logo Hat – Army Camo \/ Khaki brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Hats\u003c\/li\u003e\n\u003cli\u003eColor: Army Camo \/ Khaki\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-05T15:31:16-04:00","created_at":"2025-09-05T14:25:22-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","fishing","Florida lifestyle","hat","Hats","Jupiter Florida","Jupiter surf shop","Marlin Logo","mens","paddleboarding","surf hats","womens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870820044878,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142960","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marlin Logo Hat – Army Camo \/ Khaki","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142960","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0030.jpg?v=1757100599"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0030.jpg?v=1757100599","options":["Title"],"media":[{"alt":"Marlin Logo Hat – Army Camo \/ Khaki from Blueline Surf and Paddle in Jupiter Florida","id":26474034593870,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0030.jpg?v=1757100599"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0030.jpg?v=1757100599","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Marlin Logo Hat – Army Camo \/ Khaki brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Hats\u003c\/li\u003e\n\u003cli\u003eColor: Army Camo \/ Khaki\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-09-12T07:09:52-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. 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If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7697852530766,"title":"OG Cotton Twill Hat Navy LC C","handle":"og-cotton-twill-hat-navy-lc-c","description":null,"published_at":"2025-09-05T15:28:50-04:00","created_at":"2025-09-05T14:25:19-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870820012110,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147171","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Cotton Twill Hat Navy LC C","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147171","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0037.jpg?v=1757100514"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0037.jpg?v=1757100514","options":["Title"],"media":[{"alt":null,"id":26474032169038,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0037.jpg?v=1757100514"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0037.jpg?v=1757100514","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-09-16T07:11:02-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-16T13:39:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-08-06T07:12:34-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}}]}
