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Shop the look
Shop the look
Performance UV Shirts, T-Shirts, Hats, Hoodies & Coastal Clothing
Whether you're heading offshore before sunrise, paddling the Jupiter Inlet, spending the afternoon at the beach, or grabbing dinner after a day on the water, Blueline Men's Apparel is built for life on Florida's coast. Our men's collection brings together premium performance UV shirts , sun shirts, Surf Inspirted T-shirts , surf hats, performance hats , hoodies, polos, boardshorts, walk shorts, button-ups, outerwear, and everyday coastal accessories from brands we trust and wear ourselves.
As a locally owned surf shop in Jupiter, Florida
Shop trusted brands including Blueline, Johnnie-O, Free Fly, Marsh Wear, Katin, Rhythm, Rip Curl, RVCA, Roark, FloMotion, Outerknown, O'Neill, Costa, Lost, and OluKai , along with exclusive Blueline designs inspired by Jupiter and the South Florida coast. Every piece is selected because it meets the standards of our local community and helps you stay comfortable from sunrise on the water to sunset around town.
Shop by Category From technical performance gear to everyday coastal essentials, explore our men's collection by category to find clothing built for your next adventure.
Performance UV Shirts Stay protected during long days under the Florida sun with lightweight performance men's sun shirts designed for fishing, boating, paddleboarding , surfing, hiking, and everyday wear. Moisture-wicking fabrics, breathable construction, and UPF protection make these a year-round favorite.
Surf Inspired T-Shirts Discover soft, comfortable surf culture inspired tees featuring original Blueline artwork alongside premium coastal lifestyle brands. Perfect for everyday wear, travel, and showing your love for Jupiter and life on the water.
Blueline Hats Classic rope hats , trucker hats, cotton hats , and performance hats designed for beach days, surf sessions, and everyday coastal living here in Jupiter, Florida or wherever you call home. Find styles that balance comfort, durability, and timeless south Florida life style.
Performance Hats Lightweight technical hats built for Florida heat with breathable fabrics, moisture management, and quick-drying performance. Ideal for fishing, golf, boating, paddleboarding, and active days outdoors.
Hoodies Shop lightweight performance hoodies, UV hoodies , and comfortable everyday sweatshirts that transition easily from cool mornings on the water to evenings around town.
Polos Performance and lifestyle polos designed for the golf course, the office, dinner, or casual weekends while maintaining a clean coastal look.
Boardshorts Technical boardshorts built for surfing, swimming, boating, and all-day comfort on and off the water.
Walk Shorts Comfortable walk shorts that pair everyday versatility with coastal style, making them ideal for travel, weekends, and Florida living.
Button-Ups Lightweight woven shirts that work equally well for waterfront dinners, vacations, or casual everyday wear.
Accessories Complete your outfit with belts, wallets, sunglasses, bags, and other coastal essentials selected for life outdoors.
Featured Brands At Blueline Surf & Paddle Co., we believe great apparel starts with brands that consistently deliver quality, comfort, and performance. That's why we carry a carefully curated mix of established coastal lifestyle leaders alongside our own growing Blueline collection.
Whether you're looking for the polished performance of Johnnie-O , the lightweight comfort of Free Fly , the outdoor functionality of Marsh Wear , the timeless surf style of Katin , the laid-back feel of Rhythm , or trusted favorites from Rip Curl, RVCA, Roark, FloMotion, Outerknown, O'Neill, Costa, Lost, and OluKai , every brand earns its place on our shelves. Our exclusive Blueline apparel reflects the lifestyle we live every day in Jupiter, with designs inspired by local beaches, offshore fishing, paddleboarding, and Florida's year-round coastal culture.
Why Shop Blueline? Locally Owned in Jupiter, Florida We're part of the local surf and paddle community and know what works in South Florida.
Premium Coastal Brands We carefully select apparel from brands known for quality, durability, comfort, and performance.
Built for Florida Conditions Our clothing is chosen to handle heat, humidity, sun exposure, saltwater, and everyday outdoor adventures.
Surf, Paddle & Fishing Specialists Our team actually surfs, fishes, paddles, boats, and spends time outside, so our recommendations come from experience.
Curated Product Selection Instead of carrying everything, we focus on the products we'd confidently wear ourselves.
Convenient Online Shopping Order online anytime with fast shipping available across the United States.
Free In-Store Pickup Reserve your gear online and pick it up at our Jupiter surf shop.
Year-Round Coastal Style Performance apparel that works just as well at the beach, on the boat, or out for dinner afterward.
About Blueline Surf & Paddle Blueline Surf & Paddle Co. is a locally owned surf shop, paddle shop, and coastal lifestyle outfitter in Jupiter, Florida . Since opening our doors, we've helped locals and visitors enjoy everything the area has to offer, from surfing and paddleboarding to boating, fishing, beach days, and everyday coastal living.
Our mission is simple: provide premium gear, trusted advice, and apparel that fits the Florida lifestyle. Whether you're visiting Jupiter for the weekend or have called South Florida home for years, we're here to help you find clothing and equipment that performs on the water and looks great everywhere else.
FAQ Who is Blueline Surf & Paddle Co.? Blueline Surf & Paddle Co. is a locally owned surf shop and coastal lifestyle outfitter based in Jupiter, Florida. We specialize in surf, paddleboarding, fishing, beach, and outdoor apparel, along with surfboards, paddleboards, accessories, rentals, and local expertise. Our team lives the lifestyle we support, allowing us to recommend products based on real experience rather than trends.
What brands do you carry in your men's apparel collection? Our men's collection includes premium brands such as Blueline, Johnnie-O, Free Fly, Marsh Wear, Katin, Rhythm, Rip Curl, RVCA, Roark, FloMotion, Outerknown, O'Neill, Costa, Lost, and OluKai. We continually update our inventory with apparel designed for comfort, durability, and the Florida coastal lifestyle.
What products are included in the men's apparel collection? You'll find performance UV shirts, sun shirts, graphic T-shirts, hoodies, polos, boardshorts, walk shorts, button-up shirts, surf hats, performance hats, and everyday coastal accessories. Whether you're dressing for the beach, boat, office, or vacation, there's something for every occasion.
What makes your apparel different? We focus on products that perform in real Florida conditions. Every item is selected for comfort, breathability, durability, and versatility. Instead of chasing every trend, we choose apparel that our staff and local customers genuinely enjoy wearing throughout the year.
Do you carry clothing designed for Florida weather? Yes. Many of our shirts feature lightweight performance fabrics, moisture management, and sun protection to help you stay comfortable during hot, humid days. We also offer breathable everyday apparel that's perfect for Florida's year-round climate.
What should I wear boating in Florida? Lightweight performance shirts, technical hats, quick-drying shorts, and polarized sunglasses are some of the best choices for boating. Apparel that dries quickly, breathes well, and provides sun protection can make long days on the water much more comfortable.
What clothing works best for fishing? Many anglers prefer performance fishing shirts, lightweight hoodies, moisture-wicking hats, and comfortable shorts that allow unrestricted movement. Technical fabrics help regulate temperature while remaining comfortable throughout the day.
Do you offer UV protection clothing? Yes. Our men's collection includes a variety of performance shirts and hoodies designed to provide sun protection for surfing, fishing, boating, paddleboarding, golf, and other outdoor activities. Individual product pages include the specific performance features for each item.
Can I order online and pick up in Jupiter? Absolutely. You can place your order online and choose in-store pickup at our Jupiter location. It's a convenient option for local customers and visitors arriving for a beach vacation or fishing trip.
Do you ship nationwide? Yes. We ship throughout the United States, allowing customers across the country to enjoy the same coastal brands and exclusive Blueline apparel found in our Jupiter surf shop.
Why shop locally at Blueline instead of a big-box retailer? Shopping locally means you'll receive recommendations from people who surf, fish, paddleboard, and boat in the same conditions you do. We curate our inventory for Florida's coastal environment and provide personalized service that's difficult to find from larger retailers.
How do I choose the right apparel? Think about how you'll use it. Performance UV shirts and technical hats are ideal for active days outside, while graphic tees, polos, hoodies, and walk shorts provide everyday comfort. If you're unsure, our team is always happy to help you choose apparel based on your activities and the season.
48
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{"item":{"id":7735221157966,"title":"OG Blueline UV Lite Hat – Slate\/Navy","handle":"og-blueline-uv-lite-hat-slate-navy","description":"\u003cp data-start=\"677\" data-end=\"984\"\u003eThe OG Blueline UV Lite Hat in Slate\/Navy is built for comfort, airflow, and long days spent under the Florida sun. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. 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{"item":{"id":7735220043854,"title":"OG Blueline UV Lite Hat – Carolina\/Navy","handle":"og-blueline-uv-lite-hat-carolina-nav","description":"\u003cp data-start=\"429\" data-end=\"760\"\u003eThe OG Blueline UV Lite Hat in Carolina\/Navy is built for long days in the sun, on the water, and around town. Made with a lightweight UV Lite front panel, breathable navy mesh back, and finished with our signature Blueline Surf \u0026amp; Paddle Co. patch, this performance trucker hat delivers comfort, airflow, and classic Jupiter style.\u003c\/p\u003e\n\u003cp data-start=\"762\" data-end=\"1012\"\u003ePerfect for boating, paddling, fishing, or staying shaded on hot Florida days, this hat dries fast, holds its shape, and handles the demands of an active coastal lifestyle. A go-to choice for anyone who loves clean style and practical sun protection.\u003c\/p\u003e","published_at":"2025-10-15T14:41:50-04:00","created_at":"2025-10-15T14:38:43-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["$20","hat","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041229668430,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136252","requires_shipping":true,"taxable":true,"featured_image":{"id":35762223513678,"product_id":7735220043854,"position":1,"created_at":"2025-10-15T14:38:41-04:00","updated_at":"2025-12-05T15:18:32-05:00","alt":"Blueline OG UV Lite Hat in Carolina and Navy with signature patch on dock in Jupiter Florida – front view","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912","variant_ids":[43041229668430]},"available":false,"name":"OG Blueline UV Lite Hat – Carolina\/Navy","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136252","featured_media":{"alt":"Blueline OG UV Lite Hat in Carolina and Navy with signature patch on dock in Jupiter Florida – front view","id":27089381326926,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912","options":["Title"],"media":[{"alt":"Blueline OG UV Lite Hat in Carolina and Navy with signature patch on dock in Jupiter Florida – front view","id":27089381326926,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"429\" data-end=\"760\"\u003eThe OG Blueline UV Lite Hat in Carolina\/Navy is built for long days in the sun, on the water, and around town. 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Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7735180886094,"title":"OG Logo Hat Black UV Topo Camo HC FL","handle":"og-logo-hat-black-uv-topo-camo-hc-fl","description":null,"published_at":"2025-10-15T18:12:35-04:00","created_at":"2025-10-15T12:33:33-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Flat Brim","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43040945471566,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147788","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Logo Hat Black UV Topo Camo HC FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147788","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cmt0vqe8q4kgeueebowo_1.jpg?v=1760566472","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cmt0vqe8q4kgeueebowo_868fdefb-db49-449f-973f-c3d4d3f58473.jpg?v=1764785478"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cmt0vqe8q4kgeueebowo_1.jpg?v=1760566472","options":["Title"],"media":[{"alt":null,"id":27098373750862,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cmt0vqe8q4kgeueebowo_1.jpg?v=1760566472"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cmt0vqe8q4kgeueebowo_1.jpg?v=1760566472","width":2848},{"alt":null,"id":31729386061902,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cmt0vqe8q4kgeueebowo_868fdefb-db49-449f-973f-c3d4d3f58473.jpg?v=1764785478"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cmt0vqe8q4kgeueebowo_868fdefb-db49-449f-973f-c3d4d3f58473.jpg?v=1764785478","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7729390682190,"title":"Triangle Lighthouse Hat Navy\/OrangeHC FL","handle":"triangle-lighthouse-hat-navy-orangehc-fl","description":null,"published_at":"2025-10-10T09:46:30-04:00","created_at":"2025-10-10T09:35:40-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43017707389006,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136064","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Triangle Lighthouse Hat Navy\/OrangeHC FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136064","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0337.jpg?v=1760103958"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0337.jpg?v=1760103958","options":["Title"],"media":[{"alt":null,"id":26853459689550,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0337.jpg?v=1760103958"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0337.jpg?v=1760103958","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7729390583886,"title":"Triangle Lighthouse Tech Hat – Black \/ Pink","handle":"triangle-lighthouse-hat-black-pink-hc-fl","description":"\u003cp\u003eThe Triangle Lighthouse Tech Hat – Black \/ Pink brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConstruction: TriTech\u003c\/li\u003e\n\u003cli\u003eColor: Black \/ Pink\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-10T09:45:26-04:00","created_at":"2025-10-10T09:35:39-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","Florida lifestyle","hat","Jupiter Florida","Jupiter Lighthouse","Jupiter surf shop","mens","paddleboarding","surf hats","Tech Hats","TriTech","womens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43017707192398,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142965","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Triangle Lighthouse Tech Hat – Black \/ Pink","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142965","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0866.jpg?v=1777643408"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0866.jpg?v=1777643408","options":["Title"],"media":[{"alt":"Triangle Lighthouse Tech Hat – Black \/ Pink from Blueline Surf and Paddle in Jupiter Florida","id":37580520325198,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0866.jpg?v=1777643408"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0866.jpg?v=1777643408","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Triangle Lighthouse Tech Hat – Black \/ Pink brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConstruction: TriTech\u003c\/li\u003e\n\u003cli\u003eColor: Black \/ Pink\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7729388814414,"title":"Classic TriTech Hat Black \/ White HC US FL","handle":"classic-tritech-hat-black-white-hc-us-fl","description":null,"published_at":"2025-10-10T09:44:24-04:00","created_at":"2025-10-10T09:34:53-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown Unstructured","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43017704833102,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136250","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Classic TriTech Hat Black \/ White HC US FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136250","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0846.jpg?v=1765041237"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0846.jpg?v=1765041237","options":["Title"],"media":[{"alt":null,"id":32086346104910,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0846.jpg?v=1765041237"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0846.jpg?v=1765041237","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7729388716110,"title":"Triangle Lighthouse Hat Navy\/Avocado Red HC FL","handle":"triangle-lighthouse-hat-navy-avocado-red-hc-fl","description":null,"published_at":"2025-10-10T09:43:01-04:00","created_at":"2025-10-10T09:34:52-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43017704734798,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142966","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Triangle Lighthouse Hat Navy\/Avocado Red HC FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142966","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0338.jpg?v=1760103749"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0338.jpg?v=1760103749","options":["Title"],"media":[{"alt":null,"id":26853307318350,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0338.jpg?v=1760103749"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0338.jpg?v=1760103749","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7729388617806,"title":"Classic TriTech Hat Quarry \/ White HC US FL","handle":"classic-tritech-hat-quarry-white-hc-us-fl","description":"\u003cp\u003eThe Classic TriTech Hat in Quarry and White combines an unstructured fit with a durable rope design for a relaxed yet stylish look. This hat offers breathable comfort and a versatile silhouette that adapts effortlessly to your day, whether you're chilling on the beach or heading to dinner. Lightweight and easy to wear, it keeps you protected from the sun and bad hair days. \u003c\/p\u003e","published_at":"2025-10-10T09:39:46-04:00","created_at":"2025-10-10T09:34:51-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown Unstructured","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43017704603726,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000139004","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Classic TriTech Hat Quarry \/ White HC US FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000139004","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0341.jpg?v=1760103562"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0341.jpg?v=1760103562","options":["Title"],"media":[{"alt":null,"id":26853181620302,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0341.jpg?v=1760103562"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0341.jpg?v=1760103562","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Classic TriTech Hat in Quarry and White combines an unstructured fit with a durable rope design for a relaxed yet stylish look. This hat offers breathable comfort and a versatile silhouette that adapts effortlessly to your day, whether you're chilling on the beach or heading to dinner. Lightweight and easy to wear, it keeps you protected from the sun and bad hair days. \u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-07-19T07:10:56-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline’s Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}}]}
{"item":{"id":7719415840846,"title":"OG Anorak Windbreaker Graphite","handle":"og-anorak-windbreaker-graphite","description":"\u003cp\u003eThe OG Anorak Windbreaker in Graphite is built heavy duty to shield you from harsh winds and unpredictable weather on the water, it ensures you stay warm and dry. Durable and reliable, this windbreaker offers the protection you need to focus on the fun, making every outing smooth and comfortable. 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Whether you’re paddling the Loxahatchee, cruising the inlet, or grabbing a drink after a surf session, this tee fits right in.\u003c\/p\u003e\n\u003cp data-start=\"1073\" data-end=\"1148\"\u003eDesigned in Jupiter, Florida and made for those who live life on the water.\u003c\/p\u003e\n\u003ch2 data-start=\"1155\" data-end=\"1200\"\u003e\u003cstrong data-start=\"1158\" data-end=\"1200\"\u003eKey Features (optional bullet section)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1201\" data-end=\"1402\"\u003e\n\u003cli data-start=\"1201\" data-end=\"1234\"\u003e\n\u003cp data-start=\"1203\" data-end=\"1234\"\u003eSoft, breathable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1235\" data-end=\"1257\"\u003e\n\u003cp data-start=\"1237\" data-end=\"1257\"\u003eClassic unisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1258\" data-end=\"1307\"\u003e\n\u003cp data-start=\"1260\" data-end=\"1307\"\u003eFront left-chest logo with large back graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1308\" data-end=\"1356\"\u003e\n\u003cp data-start=\"1310\" data-end=\"1356\"\u003eDesigned for surf, paddle, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1357\" data-end=\"1402\"\u003e\n\u003cp data-start=\"1359\" data-end=\"1402\"\u003eInspired by Jupiter, Florida coastal life\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-01T09:12:36-04:00","created_at":"2025-10-01T08:56:33-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":1995,"price_min":1995,"price_max":3495,"available":false,"price_varies":true,"compare_at_price":2995,"compare_at_price_min":2995,"compare_at_price_max":2995,"compare_at_price_varies":false,"variants":[{"id":42968177344590,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000148346","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Dolphin Circle T-Shirt – Silk - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":2995,"inventory_management":"shopify","barcode":"210000148346","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42968177279054,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000148345","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Dolphin Circle T-Shirt – Silk - M","public_title":"M","options":["M"],"price":1995,"weight":0,"compare_at_price":2995,"inventory_management":"shopify","barcode":"210000148345","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42968177246286,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000148344","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Dolphin Circle T-Shirt – Silk - L","public_title":"L","options":["L"],"price":1995,"weight":0,"compare_at_price":2995,"inventory_management":"shopify","barcode":"210000148344","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42968177213518,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000148343","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Dolphin Circle T-Shirt – Silk - XL","public_title":"XL","options":["XL"],"price":1995,"weight":0,"compare_at_price":2995,"inventory_management":"shopify","barcode":"210000148343","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42968177049678,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000148342","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Dolphin Circle T-Shirt – Silk - 2XL","public_title":"2XL","options":["2XL"],"price":1995,"weight":0,"compare_at_price":2995,"inventory_management":"shopify","barcode":"210000148342","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-dolphin-circle-tshirt-silk.png?v=1766156926","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-dolphin-circle-tshirt-silk-chest-logo.png?v=1766157249"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-dolphin-circle-tshirt-silk.png?v=1766156926","options":["Size"],"media":[{"alt":"Blueline Surf \u0026 Paddle dolphin circle logo t-shirt in silk color featuring a jumping dolphin graphic on the back and small chest logo on the front","id":26688570097742,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-dolphin-circle-tshirt-silk.png?v=1766156926"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-dolphin-circle-tshirt-silk.png?v=1766156926","width":1080},{"alt":"Gray t-shirt with a blueline surf and dolphins logo on the chest.","id":26688570130510,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-dolphin-circle-tshirt-silk-chest-logo.png?v=1766157249"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-dolphin-circle-tshirt-silk-chest-logo.png?v=1766157249","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"500\" data-end=\"810\"\u003eA coastal classic with a Jupiter twist. The \u003cstrong data-start=\"544\" data-end=\"579\"\u003eBlueline Dolphin Circle T-Shirt\u003c\/strong\u003e blends laid-back surf style with a nod to Florida’s iconic marine life. Featuring our signature Blueline circle logo with a jumping dolphin, this tee is designed for long days on the water, dock hangs, and everyday coastal living.\u003c\/p\u003e\n\u003cp data-start=\"812\" data-end=\"1071\"\u003ePrinted on a soft, lightweight cotton blend in a versatile silk tone, this shirt delivers all-day comfort without sacrificing style. Whether you’re paddling the Loxahatchee, cruising the inlet, or grabbing a drink after a surf session, this tee fits right in.\u003c\/p\u003e\n\u003cp data-start=\"1073\" data-end=\"1148\"\u003eDesigned in Jupiter, Florida and made for those who live life on the water.\u003c\/p\u003e\n\u003ch2 data-start=\"1155\" data-end=\"1200\"\u003e\u003cstrong data-start=\"1158\" data-end=\"1200\"\u003eKey Features (optional bullet section)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1201\" data-end=\"1402\"\u003e\n\u003cli data-start=\"1201\" data-end=\"1234\"\u003e\n\u003cp data-start=\"1203\" data-end=\"1234\"\u003eSoft, breathable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1235\" data-end=\"1257\"\u003e\n\u003cp data-start=\"1237\" data-end=\"1257\"\u003eClassic unisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1258\" data-end=\"1307\"\u003e\n\u003cp data-start=\"1260\" data-end=\"1307\"\u003eFront left-chest logo with large back graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1308\" data-end=\"1356\"\u003e\n\u003cp data-start=\"1310\" data-end=\"1356\"\u003eDesigned for surf, paddle, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1357\" data-end=\"1402\"\u003e\n\u003cp data-start=\"1359\" data-end=\"1402\"\u003eInspired by Jupiter, Florida coastal life\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":300938690638,"handle":"20-blueline-t-shirts","updated_at":"2026-07-22T06:46:30-04:00","published_at":"2025-11-29T09:44:17-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"global","title":"$20 Blueline T-Shirts","body_html":"\u003ch3 data-start=\"111\" data-end=\"151\"\u003e\u003cstrong data-start=\"115\" data-end=\"151\"\u003eBlueline $20 T-Shirts Collection\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"153\" data-end=\"539\"\u003eOur Blueline Surf and Paddle premium quality tees at a once in a lifetime price. We have taken our annual parking lot sale and brought it to you at your home! These customer favorites blend soft, comfortable fabrics with the laid-back coastal style we’re known for. Perfect for beach days, boat days, paddle sessions, or just cruising around town, each shirt delivers classic Blueline vibes at a special limited discount. \u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"792\"\u003eAll of South Florida shopped our Sale on Black Friday, but these deals are still here!\u003c\/p\u003e","image":{"created_at":"2025-11-29T09:44:17-05:00","alt":"Blueline Surf \u0026 Paddle Co. $20 T-shirts displayed with coastal, beach-lifestyle designs in Jupiter, Florida.","width":916,"height":916,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-086.jpg?v=1764427457"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":298273636430,"handle":"blueline-dolphin-logo","updated_at":"2026-07-09T13:03:03-04:00","published_at":"2025-09-29T09:11:36-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Dolphin Logo","body_html":"\u003cp data-start=\"294\" data-end=\"333\"\u003e\u003cstrong data-start=\"294\" data-end=\"331\"\u003eThe Blueline Dolphin Logo T-Shirt\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"335\" data-end=\"492\"\u003eFins Up! Let’s go Dolphins. Our signature Blueline Surf \u0026amp; Paddle Co. logo gets a South Florida twist inspired by our favorite football team — the Dolphins.\u003c\/p\u003e\n\u003cp data-start=\"494\" data-end=\"660\"\u003eMade from soft, breathable cotton, this shirt keeps you comfortable for those Sundays cheering at your favorite spot or just living the laid-back Jupiter lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"662\" data-end=\"676\"\u003e\u003cstrong data-start=\"662\" data-end=\"674\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"677\" data-end=\"848\"\u003e\n\u003cli data-start=\"677\" data-end=\"724\"\u003e\n\u003cp data-start=\"679\" data-end=\"724\"\u003eClassic Dolphin x Blueline logo on the back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"725\" data-end=\"769\"\u003e\n\u003cp data-start=\"727\" data-end=\"769\"\u003ePremium, soft cotton for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"770\" data-end=\"802\"\u003e\n\u003cp data-start=\"772\" data-end=\"802\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"803\" data-end=\"848\"\u003e\n\u003cp data-start=\"805\" data-end=\"848\"\u003eA local favorite for game days and beyond\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"611\" data-end=\"865\"\u003e\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-09-29T09:12:12-04:00","alt":"Back view of Blueline Surf \u0026 Paddle Co. T-shirt featuring the dolphin logo design — inspired by the Jupiter, Florida ocean lifestyle.","width":960,"height":1200,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Dolfins.webp?v=1762383068"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2026-07-09T13:03:03-04:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. Game Day Gear, white hat and T-shirt featuring University of Florida colors and Blueline logo in orange and blue, inspired by Florida football game day..","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vjyolfckvdkncaln8l7g.jpg?v=1762384153"}}]}
{"item":{"id":7709123805262,"title":"Blueline Vintage Circle Low Pro Tech Sun Hoody – Sky","handle":"blueline-vintage-circle-low-pro-tech-sun-hoody-sky","description":"\u003cp data-start=\"459\" data-end=\"764\"\u003eDesigned for high heat and constant sun exposure, the Blueline Vintage Circle Low Pro Tech Sun Hoody delivers lightweight protection with technical performance. Built using ANETIK’s Low Pro performance fabric, this men’s sun hoodie is engineered for paddling, surfing, fishing, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"766\" data-end=\"1068\"\u003eThe ultra-breathable construction promotes airflow while maintaining reliable UV protection, helping regulate body temperature in hot, humid conditions. The streamlined, low-profile fit offers full coverage without bulk, making it easy to move whether you’re on a board, on the boat, or along the dock.\u003c\/p\u003e\n\u003cp data-start=\"1070\" data-end=\"1263\"\u003eFinished with the Blueline Vintage Circle logo, this sun hoody is a go-to option for anyone searching for one of the best sun shirts for men that blends performance, comfort, and coastal style.\u003c\/p\u003e\n\u003ch2 data-start=\"1270\" data-end=\"1289\"\u003e\u003cstrong data-start=\"1273\" data-end=\"1289\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1290\" data-end=\"1576\"\u003e\n\u003cli data-start=\"1290\" data-end=\"1348\"\u003e\n\u003cp data-start=\"1292\" data-end=\"1348\"\u003eLightweight UV sun protection for high-heat conditions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1349\" data-end=\"1386\"\u003e\n\u003cp data-start=\"1351\" data-end=\"1386\"\u003eANETIK Low Pro performance fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1387\" data-end=\"1433\"\u003e\n\u003cp data-start=\"1389\" data-end=\"1433\"\u003eBreathable, moisture-managing construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1434\" data-end=\"1478\"\u003e\n\u003cp data-start=\"1436\" data-end=\"1478\"\u003eStreamlined fit for mobility and comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1479\" data-end=\"1522\"\u003e\n\u003cp data-start=\"1481\" data-end=\"1522\"\u003eFull coverage long sleeve hoodie design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1523\" data-end=\"1576\"\u003e\n\u003cp data-start=\"1525\" data-end=\"1576\"\u003eIdeal for surf, paddle, fishing, and water sports\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-19T09:49:40-04:00","created_at":"2025-09-19T09:43:53-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - UV Shirts - UV Hoodies","tags":[],"price":7999,"price_min":7999,"price_max":7999,"available":true,"price_varies":false,"compare_at_price":7999,"compare_at_price_min":7999,"compare_at_price_max":7999,"compare_at_price_varies":false,"variants":[{"id":42920950464590,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000136574","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Vintage Circle Low Pro Tech Sun Hoody – Sky - S","public_title":"S","options":["S"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136574","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42920950431822,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000136573","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Vintage Circle Low Pro Tech Sun Hoody – Sky - M","public_title":"M","options":["M"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136573","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42920950399054,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000136572","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Vintage Circle Low Pro Tech Sun Hoody – Sky - L","public_title":"L","options":["L"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136572","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42920950333518,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000136571","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Vintage Circle Low Pro Tech Sun Hoody – Sky - XL","public_title":"XL","options":["XL"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136571","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42920950300750,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000136570","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Vintage Circle Low Pro Tech Sun Hoody – Sky - 2XL","public_title":"2XL","options":["2XL"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136570","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42920950235214,"title":"3XL","option1":"3XL","option2":null,"option3":null,"sku":"210000136569","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Vintage Circle Low Pro Tech Sun Hoody – Sky - 3XL","public_title":"3XL","options":["3XL"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136569","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-low-pro-tech-sun-hoody-sky.jpg?v=1765657440"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-low-pro-tech-sun-hoody-sky.jpg?v=1765657440","options":["Size"],"media":[{"alt":"Man paddleboarding on clear blue water wearing a light blue Blueline Vintage Circle Low Pro UV sun hoody.","id":26580182466638,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1365,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-low-pro-tech-sun-hoody-sky.jpg?v=1765657440"},"aspect_ratio":1.0,"height":1365,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-low-pro-tech-sun-hoody-sky.jpg?v=1765657440","width":1365}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"459\" data-end=\"764\"\u003eDesigned for high heat and constant sun exposure, the Blueline Vintage Circle Low Pro Tech Sun Hoody delivers lightweight protection with technical performance. Built using ANETIK’s Low Pro performance fabric, this men’s sun hoodie is engineered for paddling, surfing, fishing, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"766\" data-end=\"1068\"\u003eThe ultra-breathable construction promotes airflow while maintaining reliable UV protection, helping regulate body temperature in hot, humid conditions. The streamlined, low-profile fit offers full coverage without bulk, making it easy to move whether you’re on a board, on the boat, or along the dock.\u003c\/p\u003e\n\u003cp data-start=\"1070\" data-end=\"1263\"\u003eFinished with the Blueline Vintage Circle logo, this sun hoody is a go-to option for anyone searching for one of the best sun shirts for men that blends performance, comfort, and coastal style.\u003c\/p\u003e\n\u003ch2 data-start=\"1270\" data-end=\"1289\"\u003e\u003cstrong data-start=\"1273\" data-end=\"1289\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1290\" data-end=\"1576\"\u003e\n\u003cli data-start=\"1290\" data-end=\"1348\"\u003e\n\u003cp data-start=\"1292\" data-end=\"1348\"\u003eLightweight UV sun protection for high-heat conditions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1349\" data-end=\"1386\"\u003e\n\u003cp data-start=\"1351\" data-end=\"1386\"\u003eANETIK Low Pro performance fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1387\" data-end=\"1433\"\u003e\n\u003cp data-start=\"1389\" data-end=\"1433\"\u003eBreathable, moisture-managing construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1434\" data-end=\"1478\"\u003e\n\u003cp data-start=\"1436\" data-end=\"1478\"\u003eStreamlined fit for mobility and comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1479\" data-end=\"1522\"\u003e\n\u003cp data-start=\"1481\" data-end=\"1522\"\u003eFull coverage long sleeve hoodie design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1523\" data-end=\"1576\"\u003e\n\u003cp data-start=\"1525\" data-end=\"1576\"\u003eIdeal for surf, paddle, fishing, and water sports\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL","3XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-07-22T07:12:00-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":307957727310,"handle":"featured-sun-shirts","updated_at":"2026-07-10T07:14:19-04:00","published_at":"2026-04-23T13:24:53-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Featured Sun Shirts","body_html":"\u003cp data-start=\"745\" data-end=\"788\"\u003eNot all sun shirts hold up when it matters.\u003c\/p\u003e\n\u003cp data-start=\"790\" data-end=\"817\"\u003eThese are the ones that do.\u003c\/p\u003e\n\u003cp data-start=\"819\" data-end=\"1080\"\u003eEvery shirt in this collection has been tested in real conditions, from offshore runs out of Jupiter to long sandbar days and everything in between. If it gets heavy, stops breathing, or feels like a garbage bag halfway through the day, it doesn’t make the cut.\u003c\/p\u003e\n\u003cp data-start=\"1082\" data-end=\"1221\"\u003eWhat’s left is simple: lightweight, breathable, quick-drying sun shirts that perform when the sun is up and still feel right when it’s not.\u003c\/p\u003e\n\u003cp data-start=\"1223\" data-end=\"1270\"\u003eThis is what we wear. And what we stand behind. \u003cmeta charset=\"utf-8\"\u003eLooking for the best \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts Jupiter Florida\"\u003e\u003cstrong data-start=\"2933\" data-end=\"2967\"\u003esun shirts in Jupiter, Florida\u003c\/strong\u003e\u003c\/a\u003e? Start here.\u003c\/p\u003e","image":{"created_at":"2026-04-23T13:24:52-04:00","alt":"Sun shirts for boating and fishing in Jupiter Florida","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_1.jpg?v=1776965093"}},{"id":305423220814,"handle":"spring-break-gear-guide","updated_at":"2026-07-27T07:13:26-04:00","published_at":"2026-03-10T12:50:23-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Spring Break Gear Guide","body_html":"\u003cp\u003eAll your must have products for Spring Break 2026 in one place. Gear up and start packing your bags today. \u003c\/p\u003e","image":{"created_at":"2026-03-10T14:21:48-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-123_1.jpg?v=1773166908"}},{"id":303986081870,"handle":"valentines-day-gifts-for-him","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2026-02-04T09:42:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Him","body_html":"\u003ch3 data-start=\"331\" data-end=\"364\"\u003eValentine’s Day Gifts for Him\u003c\/h3\u003e\n\u003cp data-start=\"365\" data-end=\"558\"\u003eFinding the right gift doesn’t have to be complicated. Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}}]}
{"item":{"id":7709123248206,"title":"Vintage Blueline Logo ANETIK Low Pro Tech Hoody – Dark Olive\/Coral","handle":"anetik-low-pro-sun-shirt-blueline-dark-olive-coral","description":"\u003cp data-start=\"711\" data-end=\"1050\"\u003eMeet the \u003cstrong data-start=\"720\" data-end=\"771\"\u003eVintage Blueline Logo ANETIK Low Pro Tech Hoody\u003c\/strong\u003e, designed for the hottest days in Jupiter, Bahamas, South Florida or wherever your adventure takes you. These signature sun shirts are trusted by anyone who lives in sun-soaked performance gear. Built with ANETIK’s ultralight \u003cstrong data-start=\"909\" data-end=\"927\"\u003ePrimoLite mesh\u003c\/strong\u003e and full \u003cstrong data-start=\"937\" data-end=\"963\"\u003eUPF 30+ sun protection\u003c\/strong\u003e, this men’s sun shirt keeps you cool when the water, wind, and heat are at their peak.\u003c\/p\u003e\n\u003cp data-start=\"1052\" data-end=\"1367\"\u003eWhether you're surfing, paddling, fishing, or just living the Florida lifestyle, this is easily one of the \u003cstrong data-start=\"1159\" data-end=\"1186\"\u003ebest sun shirts for men\u003c\/strong\u003e thanks to its breathable construction, quick-drying comfort, and mobility. The \u003cstrong data-start=\"1266\" data-end=\"1291\"\u003evintage Blueline logo\u003c\/strong\u003e adds that signature local style you only get from Jupiter’s surf and lifestyle community surf shop.\u003c\/p\u003e\n\u003cp data-start=\"1369\" data-end=\"1541\"\u003eIf you’re searching for \u003cstrong data-start=\"1393\" data-end=\"1414\"\u003emen’s surf shirts\u003c\/strong\u003e, \u003cstrong data-start=\"1416\" data-end=\"1430\"\u003esun shirts\u003c\/strong\u003e, or premium \u003cstrong data-start=\"1443\" data-end=\"1464\"\u003eBlueline clothing\u003c\/strong\u003e, this is the one built to outlast the heat and elevate your everyday lineup.\u003c\/p\u003e","published_at":"2025-09-19T09:48:36-04:00","created_at":"2025-09-19T09:42:58-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - UV Shirts - UV Hoodies","tags":[],"price":7999,"price_min":7999,"price_max":7999,"available":true,"price_varies":false,"compare_at_price":7999,"compare_at_price_min":7999,"compare_at_price_max":7999,"compare_at_price_varies":false,"variants":[{"id":42920949153870,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000136585","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vintage Blueline Logo ANETIK Low Pro Tech Hoody – Dark Olive\/Coral - S","public_title":"S","options":["S"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136585","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42920949219406,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000136586","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vintage Blueline Logo ANETIK Low Pro Tech Hoody – Dark Olive\/Coral - M","public_title":"M","options":["M"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136586","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42920949121102,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000136584","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vintage Blueline Logo ANETIK Low Pro Tech Hoody – Dark Olive\/Coral - L","public_title":"L","options":["L"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136584","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42920949088334,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000136583","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vintage Blueline Logo ANETIK Low Pro Tech Hoody – Dark Olive\/Coral - XL","public_title":"XL","options":["XL"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136583","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42920949022798,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000136582","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vintage Blueline Logo ANETIK Low Pro Tech Hoody – Dark Olive\/Coral - 2XL","public_title":"2XL","options":["2XL"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136582","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42920948990030,"title":"3XL","option1":"3XL","option2":null,"option3":null,"sku":"210000136581","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vintage Blueline Logo ANETIK Low Pro Tech Hoody – Dark Olive\/Coral - 3XL","public_title":"3XL","options":["3XL"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136581","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Men_s_sun_shirt_Jupiter_Florida.jpg?v=1765472864"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Men_s_sun_shirt_Jupiter_Florida.jpg?v=1765472864","options":["Size"],"media":[{"alt":"Best men’s sun shirt with UPF protection worn on the beach in Jupiter, Florida.","id":26580181123150,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Men_s_sun_shirt_Jupiter_Florida.jpg?v=1765472864"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Men_s_sun_shirt_Jupiter_Florida.jpg?v=1765472864","width":1365}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"711\" data-end=\"1050\"\u003eMeet the \u003cstrong data-start=\"720\" data-end=\"771\"\u003eVintage Blueline Logo ANETIK Low Pro Tech Hoody\u003c\/strong\u003e, designed for the hottest days in Jupiter, Bahamas, South Florida or wherever your adventure takes you. These signature sun shirts are trusted by anyone who lives in sun-soaked performance gear. Built with ANETIK’s ultralight \u003cstrong data-start=\"909\" data-end=\"927\"\u003ePrimoLite mesh\u003c\/strong\u003e and full \u003cstrong data-start=\"937\" data-end=\"963\"\u003eUPF 30+ sun protection\u003c\/strong\u003e, this men’s sun shirt keeps you cool when the water, wind, and heat are at their peak.\u003c\/p\u003e\n\u003cp data-start=\"1052\" data-end=\"1367\"\u003eWhether you're surfing, paddling, fishing, or just living the Florida lifestyle, this is easily one of the \u003cstrong data-start=\"1159\" data-end=\"1186\"\u003ebest sun shirts for men\u003c\/strong\u003e thanks to its breathable construction, quick-drying comfort, and mobility. The \u003cstrong data-start=\"1266\" data-end=\"1291\"\u003evintage Blueline logo\u003c\/strong\u003e adds that signature local style you only get from Jupiter’s surf and lifestyle community surf shop.\u003c\/p\u003e\n\u003cp data-start=\"1369\" data-end=\"1541\"\u003eIf you’re searching for \u003cstrong data-start=\"1393\" data-end=\"1414\"\u003emen’s surf shirts\u003c\/strong\u003e, \u003cstrong data-start=\"1416\" data-end=\"1430\"\u003esun shirts\u003c\/strong\u003e, or premium \u003cstrong data-start=\"1443\" data-end=\"1464\"\u003eBlueline clothing\u003c\/strong\u003e, this is the one built to outlast the heat and elevate your everyday lineup.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL","3XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-07-22T07:12:00-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":284028043342,"handle":"mens-uv-sun-shirts","updated_at":"2026-07-29T07:11:39-04:00","published_at":"2024-09-11T11:26:38-04:00","sort_order":"manual","template_suffix":"tier-1-mens-uv","published_scope":"global","title":"UV Sun Shirts for Men","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cmeta charset=\"utf-8\"\u003eLooking for men’s UPF sun shirts in Jupiter, Florida? Blueline’s collection of UV protection shirts is built for long days on the water, whether you’re surfing, paddleboarding, fishing, boating or hanging in the backyard. Designed for the South Florida heat, these lightweight, breathable sun shirts keep you cool, protected, and comfortable all day long.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003e\u003cmeta charset=\"utf-8\"\u003eThese men’s UV shirts feature moisture-wicking fabrics that dry fast and move with you, making them ideal for long days in the sun. From Jupiter’s Intracoastal waterways to offshore fishing trips, everyday beach wear, and lunches at Guanabanas these are the best sun shirts for men living an active coastal lifestyle.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,2\"\u003eFinished with clean Blueline branding and a dialed-in fit, this collection of \u003cb data-path-to-node=\"5,2\" data-index-in-node=\"78\"\u003eSPF shirts for men\u003c\/b\u003e delivers top-tier protection without sacrificing style. Designed in Jupiter, Florida and tested where the sun hits hardest.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eLooking for the best sun shirts in Jupiter? \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best UV Sun Shirts \"\u003eExplore our tested collection\u003c\/a\u003e.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:26:38-04:00","alt":"Man wearing a Blueline men’s UV sun shirt on a boat in Jupiter Florida with water and palm trees in the background","width":667,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/TheCrossing103.jpg?v=1779828438"}}]}
{"item":{"id":7703204692046,"title":"Blueline Gator Lasso Plastic Cup","handle":"blueline-gator-lasso-plastic-cup","description":"\u003cp data-start=\"269\" data-end=\"619\"\u003e\u003cstrong data-start=\"269\" data-end=\"297\"\u003eA true Florida original.\u003c\/strong\u003e The Blueline Gator Lasso Cup celebrates Jupiter’s wild side with a playful design featuring a cowgirl lassoing an alligator against a natural Florida backdrop of palmetto trees. Perfect for your next boat day, paddle session, or backyard party, this reusable 16 oz cup is made to keep the good times flowing.\u003c\/p\u003e\n\u003cul data-start=\"621\" data-end=\"796\"\u003e\n\u003cli data-start=\"621\" data-end=\"651\"\u003e\n\u003cp data-start=\"623\" data-end=\"651\"\u003e16 oz frosted reusable cup\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"652\" data-end=\"694\"\u003e\n\u003cp data-start=\"654\" data-end=\"694\"\u003eIconic “Gator Lasso Blueline Surf and Paddle” design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"695\" data-end=\"742\"\u003e\n\u003cp data-start=\"697\" data-end=\"742\"\u003eEco-friendly, dishwasher safe, and BPA-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"743\" data-end=\"796\"\u003e\n\u003cp data-start=\"745\" data-end=\"796\"\u003eInspired by life on the water in Jupiter, Florida, Palm Beach County\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"798\" data-end=\"968\"\u003eFrom rum runners at Guanabanas to sandbar hangs with friends, this cup is built for the Blueline lifestyle — a mix of adventure, community, and fun in the Palm Beaches.\u003c\/p\u003e\n\u003cp data-start=\"970\" data-end=\"1064\"\u003eGrab your Gator Lasso Cup and bring a little Jupiter with you wherever you go.\u003c\/p\u003e","published_at":"2025-09-12T11:26:05-04:00","created_at":"2025-09-12T11:06:34-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Drinkware","tags":["Gator Lasso","Rum Runner Cup"],"price":200,"price_min":200,"price_max":200,"available":true,"price_varies":false,"compare_at_price":200,"compare_at_price_min":200,"compare_at_price_max":200,"compare_at_price_varies":false,"variants":[{"id":42893693911118,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000129631","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Gator Lasso Plastic Cup","public_title":null,"options":["Default Title"],"price":200,"weight":0,"compare_at_price":200,"inventory_management":"shopify","barcode":"210000129631","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-rum-runner-cup-blueline-surf-jupiter-fl.jpg?v=1757795295"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-rum-runner-cup-blueline-surf-jupiter-fl.jpg?v=1757795295","options":["Title"],"media":[{"alt":"Blueline Surf \u0026 Paddle Gator Lasso Rum Runner Cup featuring a cowgirl lassoing an alligator with Florida palmetto trees in the background – reusable 16 oz frosted cup from Jupiter, Florida surf shop.","id":26525735452750,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-rum-runner-cup-blueline-surf-jupiter-fl.jpg?v=1757795295"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-rum-runner-cup-blueline-surf-jupiter-fl.jpg?v=1757795295","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"269\" data-end=\"619\"\u003e\u003cstrong data-start=\"269\" data-end=\"297\"\u003eA true Florida original.\u003c\/strong\u003e The Blueline Gator Lasso Cup celebrates Jupiter’s wild side with a playful design featuring a cowgirl lassoing an alligator against a natural Florida backdrop of palmetto trees. Perfect for your next boat day, paddle session, or backyard party, this reusable 16 oz cup is made to keep the good times flowing.\u003c\/p\u003e\n\u003cul data-start=\"621\" data-end=\"796\"\u003e\n\u003cli data-start=\"621\" data-end=\"651\"\u003e\n\u003cp data-start=\"623\" data-end=\"651\"\u003e16 oz frosted reusable cup\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"652\" data-end=\"694\"\u003e\n\u003cp data-start=\"654\" data-end=\"694\"\u003eIconic “Gator Lasso Blueline Surf and Paddle” design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"695\" data-end=\"742\"\u003e\n\u003cp data-start=\"697\" data-end=\"742\"\u003eEco-friendly, dishwasher safe, and BPA-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"743\" data-end=\"796\"\u003e\n\u003cp data-start=\"745\" data-end=\"796\"\u003eInspired by life on the water in Jupiter, Florida, Palm Beach County\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"798\" data-end=\"968\"\u003eFrom rum runners at Guanabanas to sandbar hangs with friends, this cup is built for the Blueline lifestyle — a mix of adventure, community, and fun in the Palm Beaches.\u003c\/p\u003e\n\u003cp data-start=\"970\" data-end=\"1064\"\u003eGrab your Gator Lasso Cup and bring a little Jupiter with you wherever you go.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020061774,"handle":"drinkwear","updated_at":"2026-07-10T07:14:19-04:00","published_at":"2024-10-07T11:59:53-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Drinkware","body_html":"\u003cp\u003eStay refreshed on all your adventures with the Blueline Surf and Paddle Co. Drinkware Collection! Crafted for those who love the beach lifestyle, our drinkware is designed to keep your favorite beverages at the perfect temperature while you soak up the sun. From insulated tumblers and stylish water bottles to beverage-ready koozies, each piece combines functionality with eye-catching designs that reflect the vibrant spirit of Jupiter, FL.\u003c\/p\u003e\n\u003cp\u003ePerfect for beach days, paddle sessions, or backyard gatherings, our drinkware is made from high-quality materials that are durable and easy to clean. Whether you’re sipping iced tea by the shore or enjoying a cold adult beverage after a long day on the water, our collection has you covered.\u003c\/p\u003e\n\u003cp\u003eExplore the Blueline drinkware collection and elevate your hydration game, because every great adventure deserves a great drink. Need to look for something else, shop the the \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens\" title=\"Blueline Men's Collection\"\u003eBlueline Men's Collection\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:59:52-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210217_Panas-2727_377451dc-6743-4f38-b90b-9dec33d0d7b5.jpg?v=1728316793"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}}]}
{"item":{"id":7703204364366,"title":"Blueline Turtle Plastic Cup","handle":"blueline-turtle-plastic-cup","description":"\u003cp\u003eThe Blueline Turtle Plastic Cup offers durable, lightweight construction ideal for outdoor use. Its sturdy design ensures reliable performance, making it perfect for enjoying your favorite beverages on the go. Whether at the beach or on the water, this cup combines practical functionality with easy portability, enhancing your drink experience in any setting.\u003c\/p\u003e","published_at":"2025-09-12T11:34:18-04:00","created_at":"2025-09-12T11:05:13-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Drinkware","tags":[],"price":200,"price_min":200,"price_max":200,"available":true,"price_varies":false,"compare_at_price":200,"compare_at_price_min":200,"compare_at_price_max":200,"compare_at_price_varies":false,"variants":[{"id":42893693517902,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000146087","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Turtle Plastic Cup","public_title":null,"options":["Default Title"],"price":200,"weight":0,"compare_at_price":200,"inventory_management":"shopify","barcode":"210000146087","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/The_Blueline_Turtle_Cup_a_16_oz_frosted_reusable_cup_featuring_a_sea_turtle_design_inspired_by_life_in_the_Palm_Beaches._Eco-friendly_BPA-free_and_durable_it_s_the_perfect_choice_for_beach_days_boat_trips_and_paddle_adventures_in_Jupiter.jpg?v=1757797820"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/The_Blueline_Turtle_Cup_a_16_oz_frosted_reusable_cup_featuring_a_sea_turtle_design_inspired_by_life_in_the_Palm_Beaches._Eco-friendly_BPA-free_and_durable_it_s_the_perfect_choice_for_beach_days_boat_trips_and_paddle_adventures_in_Jupiter.jpg?v=1757797820","options":["Title"],"media":[{"alt":"Blueline Surf \u0026 Paddle Turtle reusable frosted plastic cup with sea turtle design – 16 oz eco-friendly drinkware from Jupiter, Florida surf shop.","id":26525819011150,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/The_Blueline_Turtle_Cup_a_16_oz_frosted_reusable_cup_featuring_a_sea_turtle_design_inspired_by_life_in_the_Palm_Beaches._Eco-friendly_BPA-free_and_durable_it_s_the_perfect_choice_for_beach_days_boat_trips_and_paddle_adventures_in_Jupiter.jpg?v=1757797820"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/The_Blueline_Turtle_Cup_a_16_oz_frosted_reusable_cup_featuring_a_sea_turtle_design_inspired_by_life_in_the_Palm_Beaches._Eco-friendly_BPA-free_and_durable_it_s_the_perfect_choice_for_beach_days_boat_trips_and_paddle_adventures_in_Jupiter.jpg?v=1757797820","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Blueline Turtle Plastic Cup offers durable, lightweight construction ideal for outdoor use. Its sturdy design ensures reliable performance, making it perfect for enjoying your favorite beverages on the go. Whether at the beach or on the water, this cup combines practical functionality with easy portability, enhancing your drink experience in any setting.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020061774,"handle":"drinkwear","updated_at":"2026-07-10T07:14:19-04:00","published_at":"2024-10-07T11:59:53-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Drinkware","body_html":"\u003cp\u003eStay refreshed on all your adventures with the Blueline Surf and Paddle Co. Drinkware Collection! Crafted for those who love the beach lifestyle, our drinkware is designed to keep your favorite beverages at the perfect temperature while you soak up the sun. From insulated tumblers and stylish water bottles to beverage-ready koozies, each piece combines functionality with eye-catching designs that reflect the vibrant spirit of Jupiter, FL.\u003c\/p\u003e\n\u003cp\u003ePerfect for beach days, paddle sessions, or backyard gatherings, our drinkware is made from high-quality materials that are durable and easy to clean. Whether you’re sipping iced tea by the shore or enjoying a cold adult beverage after a long day on the water, our collection has you covered.\u003c\/p\u003e\n\u003cp\u003eExplore the Blueline drinkware collection and elevate your hydration game, because every great adventure deserves a great drink. Need to look for something else, shop the the \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens\" title=\"Blueline Men's Collection\"\u003eBlueline Men's Collection\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:59:52-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210217_Panas-2727_377451dc-6743-4f38-b90b-9dec33d0d7b5.jpg?v=1728316793"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300461654094,"handle":"stocking-stuffers-gifts-under-30","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2025-11-18T13:16:18-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gifts Under $30 – Stocking Stuffers | Blueline Coastal Gifts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"138\" data-end=\"215\"\u003eHoliday Shopping Made Easy – Surf-Inspired Gifts from Jupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur curated collection of \u003cstrong data-start=\"212\" data-end=\"253\"\u003estocking stuffers and gifts under $30\u003c\/strong\u003e is packed with Jupiter-inspired essentials, kid-approved favorites, and small-but-stoked items everyone will love.\u003c\/p\u003e","image":{"created_at":"2025-11-18T13:17:17-05:00","alt":"Christmas in paradise. Christmas tree on the beach with presents.","width":625,"height":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Race_the_Tide_Too_Banner_2_13c0b3ea-6a21-4c8a-8a5e-7f4d9f0e7310.png?v=1763589983"}}]}
{"item":{"id":7700474724430,"title":"Otto JUP Hat White \/ Gray","handle":"otto-jup-hat-white-black","description":"\u003cp data-start=\"207\" data-end=\"551\"\u003eJUP Hat!\u003cbr\u003e\u003cbr\u003eThe Blueline JUP Foam Trucker Hat is a classic Otto snapback with a bold “JUP” front logo and Blueline Surf detail. Featuring a high-profile foam front, mesh backing for breathability, and adjustable snap closure, this trucker is perfect for boat days, paddle sessions, or just keeping the Florida sun off your face.\u003c\/p\u003e\n\u003cul data-start=\"553\" data-end=\"762\"\u003e\n\u003cli data-start=\"553\" data-end=\"584\"\u003e\n\u003cp data-start=\"555\" data-end=\"584\"\u003eOtto brand foam trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"585\" data-end=\"629\"\u003e\n\u003cp data-start=\"587\" data-end=\"629\"\u003eWhite with navy “JUP” Blueline Surf logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"630\" data-end=\"657\"\u003e\n\u003cp data-start=\"632\" data-end=\"657\"\u003eAdjustable snapback fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"658\" data-end=\"695\"\u003e\n\u003cp data-start=\"660\" data-end=\"695\"\u003eLightweight, breathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"696\" data-end=\"762\"\u003e\n\u003cp data-start=\"698\" data-end=\"762\"\u003ePerfect for beach, boat, and everyday wear in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"764\" data-end=\"859\"\u003eGrab yours at Blueline Surf \u0026amp; Paddle — the Palm Beaches’ favorite surf and lifestyle shop.\u003c\/p\u003e","published_at":"2025-09-12T11:37:04-04:00","created_at":"2025-09-10T09:14:27-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Snap Back","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":2499,"compare_at_price_min":2499,"compare_at_price_max":2499,"compare_at_price_varies":false,"variants":[{"id":42885978587214,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147932","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Otto JUP Hat White \/ Gray","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2499,"inventory_management":"shopify","barcode":"210000147932","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-foam-trucker-hat-jupiter-south-fl.jpg?v=1785591226"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-foam-trucker-hat-jupiter-south-fl.jpg?v=1785591226","options":["Title"],"media":[{"alt":"A white trucker-style cap with large dark gray 'JUP' lettering and 'BLUELINE SURF' text on the front, resting on a weathered wooden dock post with water and green trees in the background.","id":39413352529998,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-foam-trucker-hat-jupiter-south-fl.jpg?v=1785591226"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-foam-trucker-hat-jupiter-south-fl.jpg?v=1785591226","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"207\" data-end=\"551\"\u003eJUP Hat!\u003cbr\u003e\u003cbr\u003eThe Blueline JUP Foam Trucker Hat is a classic Otto snapback with a bold “JUP” front logo and Blueline Surf detail. Featuring a high-profile foam front, mesh backing for breathability, and adjustable snap closure, this trucker is perfect for boat days, paddle sessions, or just keeping the Florida sun off your face.\u003c\/p\u003e\n\u003cul data-start=\"553\" data-end=\"762\"\u003e\n\u003cli data-start=\"553\" data-end=\"584\"\u003e\n\u003cp data-start=\"555\" data-end=\"584\"\u003eOtto brand foam trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"585\" data-end=\"629\"\u003e\n\u003cp data-start=\"587\" data-end=\"629\"\u003eWhite with navy “JUP” Blueline Surf logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"630\" data-end=\"657\"\u003e\n\u003cp data-start=\"632\" data-end=\"657\"\u003eAdjustable snapback fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"658\" data-end=\"695\"\u003e\n\u003cp data-start=\"660\" data-end=\"695\"\u003eLightweight, breathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"696\" data-end=\"762\"\u003e\n\u003cp data-start=\"698\" data-end=\"762\"\u003ePerfect for beach, boat, and everyday wear in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"764\" data-end=\"859\"\u003eGrab yours at Blueline Surf \u0026amp; Paddle — the Palm Beaches’ favorite surf and lifestyle shop.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-08-01T09:34:20-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7699273056334,"title":"OG Floral Logo Hat Twilight","handle":"og-floral-logo-hat-twilight","description":null,"published_at":"2025-09-08T10:15:04-04:00","created_at":"2025-09-08T09:58:31-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879548588110,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147177","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Floral Logo Hat Twilight","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147177","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882","options":["Title"],"media":[{"alt":null,"id":26487006888014,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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{"item":{"id":7699273023566,"title":"Vintage Circle Classic Twill Hat – Cobalt \/ Stone","handle":"vintage-circle-logo-cotton-hat-cobalt-stone-mc-sc","description":"\u003cp\u003eThe Vintage Circle Classic Twill Hat – Cobalt \/ Stone brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. 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Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
{"item":{"id":7699272958030,"title":"Vintage Circle Logo Cotton Hat Navy \/ Electric Blue MC SC","handle":"vintage-circle-logo-cotton-hat-navy-electric-blue-mc-sc","description":null,"published_at":"2025-09-08T10:11:10-04:00","created_at":"2025-09-08T09:58:26-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Mid Crown Slight Curve","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879548489806,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000139914","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vintage Circle Logo Cotton Hat Navy \/ Electric Blue MC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000139914","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0123.jpg?v=1757340597"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0123.jpg?v=1757340597","options":["Title"],"media":[{"alt":null,"id":26487002562638,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0123.jpg?v=1757340597"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0123.jpg?v=1757340597","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7699272925262,"title":"JUP Classic Twill Hat – White \/ Antique White","handle":"jup-cotton-unstructured-hat-white","description":"\u003cp\u003eThe JUP Classic Twill Hat – White \/ Antique White brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Classic Twill Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Cotton Twill\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Antique White\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-08T10:08:38-04:00","created_at":"2025-09-08T09:57:31-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Unstructured","tags":["beach","Blueline Surf and Paddle","boating","Classic Twill Hats","Cotton Twill","Florida lifestyle","hat","JUP","Jupiter Florida","Jupiter hats","Jupiter surf shop","mens","paddleboarding","surf hats","womens"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879548031054,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136551","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Classic Twill Hat – White \/ Antique White","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136551","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-lightweight-cotton-hat-white-antique-white-blueline-surf-jupiter-florida.jpg?v=1763044373"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-lightweight-cotton-hat-white-antique-white-blueline-surf-jupiter-florida.jpg?v=1763044373","options":["Title"],"media":[{"alt":"JUP Classic Twill Hat – White \/ Antique White from Blueline Surf and Paddle in Jupiter Florida","id":26487000399950,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-lightweight-cotton-hat-white-antique-white-blueline-surf-jupiter-florida.jpg?v=1763044373"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-lightweight-cotton-hat-white-antique-white-blueline-surf-jupiter-florida.jpg?v=1763044373","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe JUP Classic Twill Hat – White \/ Antique White brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Classic Twill Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Cotton Twill\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Antique White\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"womens","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-07-09T13:04:18-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-08-01T09:34:20-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7699272892494,"title":"JUP Cotton Twill Hat Lani \/ Carolina LC Unstructured","handle":"jup-cotton-twill-hat-lani-carolina-lc-unstructured","description":null,"published_at":"2025-09-08T10:07:09-04:00","created_at":"2025-09-08T09:57:29-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Unstructured","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879547998286,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136553","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"JUP Cotton Twill Hat Lani \/ Carolina LC Unstructured","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136553","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0398.jpg?v=1760555648","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ymrmnezwdxogsbny5cee.jpg?v=1764786343"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0398.jpg?v=1760555648","options":["Title"],"media":[{"alt":null,"id":27090950193230,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0398.jpg?v=1760555648"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0398.jpg?v=1760555648","width":2848},{"alt":null,"id":31731384156238,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ymrmnezwdxogsbny5cee.jpg?v=1764786343"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ymrmnezwdxogsbny5cee.jpg?v=1764786343","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-07-09T13:04:18-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-08-01T09:34:20-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7699272859726,"title":"OG Floral Logo TriTech Hat White \/ White \/ Multi LC","handle":"og-floral-logo-tritech-hat-white-white-multi-lc","description":null,"published_at":"2025-09-08T10:03:37-04:00","created_at":"2025-09-08T09:57:26-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879547965518,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136555","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Floral Logo TriTech Hat White \/ White \/ Multi LC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136555","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0113.jpg?v=1757340157"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0113.jpg?v=1757340157","options":["Title"],"media":[{"alt":null,"id":26486997745742,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0113.jpg?v=1757340157"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0113.jpg?v=1757340157","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-07-28T07:14:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7699272794190,"title":"OG Cotton Twill Hat Frost LC C","handle":"og-cotton-twill-hat-frost-lc-c","description":null,"published_at":"2025-09-08T10:01:52-04:00","created_at":"2025-09-08T09:56:18-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879547605070,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147169","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Cotton Twill Hat Frost LC C","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147169","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0129.jpg?v=1757340073"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0129.jpg?v=1757340073","options":["Title"],"media":[{"alt":null,"id":26486992765006,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0129.jpg?v=1757340073"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0129.jpg?v=1757340073","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-07-28T07:14:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-07-09T13:04:18-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}}]}
{"item":{"id":7699272761422,"title":"JUP Cotton Twill Hat Stone \/ Stone \/ Birch","handle":"jup-cotton-twill-hat-stone-stone-birch","description":null,"published_at":"2025-09-08T10:00:36-04:00","created_at":"2025-09-08T09:56:16-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879547572302,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147172","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Cotton Twill Hat Stone \/ Stone \/ Birch","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147172","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0118.jpg?v=1757339994"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0118.jpg?v=1757339994","options":["Title"],"media":[{"alt":null,"id":26486989488206,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0118.jpg?v=1757339994"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0118.jpg?v=1757339994","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-07-28T07:14:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"womens","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-07-09T13:04:18-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-08-01T09:34:20-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
{"item":{"id":7697959780430,"title":"Florida Box UV Lite Hat White \/ Royal \/ Orange (Gators) HC SC","handle":"florida-box-uv-lite-hat-white-royal-orange-gators-hc-sc","description":null,"published_at":"2025-09-05T18:28:22-04:00","created_at":"2025-09-05T18:27:11-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42872334188622,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147164","requires_shipping":true,"taxable":true,"featured_image":{"id":35053122551886,"product_id":7697959780430,"position":1,"created_at":"2025-09-05T18:27:09-04:00","updated_at":"2025-09-05T18:27:11-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231","variant_ids":[42872334188622]},"available":false,"name":"Florida Box UV Lite Hat White \/ Royal \/ Orange (Gators) HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147164","featured_media":{"alt":null,"id":26474346676302,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231","options":["Title"],"media":[{"alt":null,"id":26474346676302,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2026-07-09T13:03:03-04:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. Game Day Gear, white hat and T-shirt featuring University of Florida colors and Blueline logo in orange and blue, inspired by Florida football game day..","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vjyolfckvdkncaln8l7g.jpg?v=1762384153"}}]}
{"item":{"id":7697853218894,"title":"Marlin Logo Performance Hat – Navy \/ Navy","handle":"marlin-logo-uv-lite-hat-navy-jupiter-fl","description":"\u003cp\u003eThe Marlin Logo Performance Hat – Navy \/ Navy brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Navy \/ Navy\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-05T15:37:52-04:00","created_at":"2025-09-05T14:27:26-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","fishing","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","Marlin Logo","mens","paddleboarding","Performance Hats","surf hats","UV Lite","womens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870824501326,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142959","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marlin Logo Performance Hat – Navy \/ Navy","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142959","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-surf-marlin-logo-uv-lite-hat-navy-jupiter-florida.jpg?v=1762895619"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-surf-marlin-logo-uv-lite-hat-navy-jupiter-florida.jpg?v=1762895619","options":["Title"],"media":[{"alt":"Marlin Logo Performance Hat – Navy \/ Navy from Blueline Surf and Paddle in Jupiter Florida","id":26474047602766,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-surf-marlin-logo-uv-lite-hat-navy-jupiter-florida.jpg?v=1762895619"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-surf-marlin-logo-uv-lite-hat-navy-jupiter-florida.jpg?v=1762895619","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Marlin Logo Performance Hat – Navy \/ Navy brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Navy \/ Navy\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-07-22T07:12:00-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. 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Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. 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{"item":{"id":7697853153358,"title":"Florida Box UV Lite Hat White \/ Nugget HC SC","handle":"florida-box-uv-lite-hat-white-nugget-hc-sc","description":null,"published_at":"2025-09-05T15:35:46-04:00","created_at":"2025-09-05T14:27:23-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870824403022,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147166","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Florida Box UV Lite Hat White \/ Nugget HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147166","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0028.jpg?v=1757100878"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0028.jpg?v=1757100878","options":["Title"],"media":[{"alt":null,"id":26474045374542,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0028.jpg?v=1757100878"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0028.jpg?v=1757100878","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-07-28T07:14:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2026-07-09T13:03:03-04:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. Game Day Gear, white hat and T-shirt featuring University of Florida colors and Blueline logo in orange and blue, inspired by Florida football game day..","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vjyolfckvdkncaln8l7g.jpg?v=1762384153"}}]}
{"item":{"id":7697853087822,"title":"Florida Box Performance Hat – Digi Camo","handle":"florida-box-hat-digi-camo-hc-sc","description":"\u003cp data-start=\"132\" data-end=\"476\"\u003eBuilt for Florida adventures on and off the water, the Florida Box Performance Hat combines lightweight comfort, sun protection, and everyday versatility in a rugged digital camo design. Whether you're running the boat, exploring backwaters, paddling the Intracoastal, or spending the afternoon at the sandbar, this hat was designed to keep up.\u003c\/p\u003e\n\u003cp data-start=\"478\" data-end=\"847\"\u003eConstructed using Pukka's UV Lite performance fabric, the Florida Box Performance Hat features lightweight breathability, moisture-wicking technology, and UPF sun protection to help keep you comfortable during long days outdoors. The digital camo pattern paired with the signature Florida Box patch creates a look that blends coastal lifestyle with outdoor performance.\u003c\/p\u003e\n\u003cp data-start=\"849\" data-end=\"948\"\u003eFrom the water to the woods and everywhere in between, this hat was made for the Florida lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"950\" data-end=\"962\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"963\" data-end=\"1229\"\u003e\n\u003cli data-section-id=\"1rgxrqc\" data-start=\"963\" data-end=\"1003\"\u003eLightweight UV Lite performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1ougdk0\" data-start=\"1004\" data-end=\"1032\"\u003eMoisture-wicking sweatband\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"1033\" data-end=\"1053\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"nujx1z\" data-start=\"1054\" data-end=\"1079\"\u003eBreathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"1080\" data-end=\"1111\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1112\" data-end=\"1131\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1132\" data-end=\"1161\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1qbxfir\" data-start=\"1162\" data-end=\"1189\"\u003ePremium Florida Box patch\u003c\/li\u003e\n\u003cli data-section-id=\"cxoqon\" data-start=\"1190\" data-end=\"1229\"\u003eDigital camo performance construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1231\" data-end=\"1246\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1247\" data-end=\"1338\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1247\" data-end=\"1256\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1257\" data-end=\"1273\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1274\" data-end=\"1283\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1284\" data-end=\"1293\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1294\" data-end=\"1300\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1301\" data-end=\"1313\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1314\" data-end=\"1322\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1323\" data-end=\"1338\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-05T15:34:09-04:00","created_at":"2025-09-05T14:27:19-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["Beach Hat","Blueline Surf and Paddle","Boating Hat","camo","Camo Hat","Coastal Lifestyle","Digi Camo Hat","Fishing Hat","Florida Apparel","Florida Box","Florida Lifestyle","hat","Men's Hat","Outdoor Hat","Paddleboarding Hat","Performance Hat","South Florida","UV Lite Hat","Women's Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870823714894,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147789","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Florida Box Performance Hat – Digi Camo","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147789","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-digi-camo-front.jpg?v=1780174950"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-digi-camo-front.jpg?v=1780174950","options":["Title"],"media":[{"alt":"Florida Box Performance Hat in digital camo featuring the signature Florida Box patch and lightweight UV Lite performance construction.","id":26474044063822,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-digi-camo-front.jpg?v=1780174950"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-digi-camo-front.jpg?v=1780174950","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"132\" data-end=\"476\"\u003eBuilt for Florida adventures on and off the water, the Florida Box Performance Hat combines lightweight comfort, sun protection, and everyday versatility in a rugged digital camo design. Whether you're running the boat, exploring backwaters, paddling the Intracoastal, or spending the afternoon at the sandbar, this hat was designed to keep up.\u003c\/p\u003e\n\u003cp data-start=\"478\" data-end=\"847\"\u003eConstructed using Pukka's UV Lite performance fabric, the Florida Box Performance Hat features lightweight breathability, moisture-wicking technology, and UPF sun protection to help keep you comfortable during long days outdoors. The digital camo pattern paired with the signature Florida Box patch creates a look that blends coastal lifestyle with outdoor performance.\u003c\/p\u003e\n\u003cp data-start=\"849\" data-end=\"948\"\u003eFrom the water to the woods and everywhere in between, this hat was made for the Florida lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"950\" data-end=\"962\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"963\" data-end=\"1229\"\u003e\n\u003cli data-section-id=\"1rgxrqc\" data-start=\"963\" data-end=\"1003\"\u003eLightweight UV Lite performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1ougdk0\" data-start=\"1004\" data-end=\"1032\"\u003eMoisture-wicking sweatband\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"1033\" data-end=\"1053\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"nujx1z\" data-start=\"1054\" data-end=\"1079\"\u003eBreathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"1080\" data-end=\"1111\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1112\" data-end=\"1131\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1132\" data-end=\"1161\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1qbxfir\" data-start=\"1162\" data-end=\"1189\"\u003ePremium Florida Box patch\u003c\/li\u003e\n\u003cli data-section-id=\"cxoqon\" data-start=\"1190\" data-end=\"1229\"\u003eDigital camo performance construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1231\" data-end=\"1246\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1247\" data-end=\"1338\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1247\" data-end=\"1256\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1257\" data-end=\"1273\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1274\" data-end=\"1283\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1284\" data-end=\"1293\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1294\" data-end=\"1300\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1301\" data-end=\"1313\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1314\" data-end=\"1322\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1323\" data-end=\"1338\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-07-22T07:12:00-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-07-28T07:14:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7697852596302,"title":"Miami Dolphins UV Lite Hat Navy \/ Teal \/ Orange HC SC","handle":"miami-dolphins-uv-lite-hat-navy-teal-orange-hc-sc","description":null,"published_at":"2025-09-05T15:32:17-04:00","created_at":"2025-09-05T14:25:24-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870820077646,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147175","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Miami Dolphins UV Lite Hat Navy \/ Teal \/ Orange HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147175","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0040.jpg?v=1757100715"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0040.jpg?v=1757100715","options":["Title"],"media":[{"alt":null,"id":26474039017550,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0040.jpg?v=1757100715"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0040.jpg?v=1757100715","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-07-22T07:12:00-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":298273636430,"handle":"blueline-dolphin-logo","updated_at":"2026-07-09T13:03:03-04:00","published_at":"2025-09-29T09:11:36-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Dolphin Logo","body_html":"\u003cp data-start=\"294\" data-end=\"333\"\u003e\u003cstrong data-start=\"294\" data-end=\"331\"\u003eThe Blueline Dolphin Logo T-Shirt\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"335\" data-end=\"492\"\u003eFins Up! Let’s go Dolphins. Our signature Blueline Surf \u0026amp; Paddle Co. logo gets a South Florida twist inspired by our favorite football team — the Dolphins.\u003c\/p\u003e\n\u003cp data-start=\"494\" data-end=\"660\"\u003eMade from soft, breathable cotton, this shirt keeps you comfortable for those Sundays cheering at your favorite spot or just living the laid-back Jupiter lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"662\" data-end=\"676\"\u003e\u003cstrong data-start=\"662\" data-end=\"674\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"677\" data-end=\"848\"\u003e\n\u003cli data-start=\"677\" data-end=\"724\"\u003e\n\u003cp data-start=\"679\" data-end=\"724\"\u003eClassic Dolphin x Blueline logo on the back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"725\" data-end=\"769\"\u003e\n\u003cp data-start=\"727\" data-end=\"769\"\u003ePremium, soft cotton for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"770\" data-end=\"802\"\u003e\n\u003cp data-start=\"772\" data-end=\"802\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"803\" data-end=\"848\"\u003e\n\u003cp data-start=\"805\" data-end=\"848\"\u003eA local favorite for game days and beyond\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"611\" data-end=\"865\"\u003e\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-09-29T09:12:12-04:00","alt":"Back view of Blueline Surf \u0026 Paddle Co. T-shirt featuring the dolphin logo design — inspired by the Jupiter, Florida ocean lifestyle.","width":960,"height":1200,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Dolfins.webp?v=1762383068"}},{"id":284027781198,"handle":"hats","updated_at":"2026-07-28T07:14:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2026-07-09T13:03:03-04:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. Game Day Gear, white hat and T-shirt featuring University of Florida colors and Blueline logo in orange and blue, inspired by Florida football game day..","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vjyolfckvdkncaln8l7g.jpg?v=1762384153"}}]}
{"item":{"id":7697852563534,"title":"Marlin Logo Hat – Army Camo \/ Khaki","handle":"marlin-logo-hat-army-camo-khaki-avocado-red-hc-sc","description":"\u003cp\u003eThe Marlin Logo Hat – Army Camo \/ Khaki brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Hats\u003c\/li\u003e\n\u003cli\u003eColor: Army Camo \/ Khaki\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-05T15:31:16-04:00","created_at":"2025-09-05T14:25:22-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","fishing","Florida lifestyle","hat","Hats","Jupiter Florida","Jupiter surf shop","Marlin Logo","mens","paddleboarding","surf hats","womens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870820044878,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142960","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marlin Logo Hat – Army Camo \/ Khaki","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142960","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0030.jpg?v=1757100599"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0030.jpg?v=1757100599","options":["Title"],"media":[{"alt":"Marlin Logo Hat – Army Camo \/ Khaki from Blueline Surf and Paddle in Jupiter Florida","id":26474034593870,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0030.jpg?v=1757100599"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0030.jpg?v=1757100599","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Marlin Logo Hat – Army Camo \/ Khaki brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Hats\u003c\/li\u003e\n\u003cli\u003eColor: Army Camo \/ Khaki\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-07-22T07:12:00-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. 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Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7697852530766,"title":"OG Cotton Twill Hat Navy LC C","handle":"og-cotton-twill-hat-navy-lc-c","description":null,"published_at":"2025-09-05T15:28:50-04:00","created_at":"2025-09-05T14:25:19-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870820012110,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147171","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Cotton Twill Hat Navy LC C","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147171","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0037.jpg?v=1757100514"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0037.jpg?v=1757100514","options":["Title"],"media":[{"alt":null,"id":26474032169038,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0037.jpg?v=1757100514"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0037.jpg?v=1757100514","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-07-28T07:14:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-07-09T13:04:18-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}}]}
{"item":{"id":7697852497998,"title":"Florida Box UV Lite Hat White \/ Crimson \/ White (FSU) HC SC","handle":"florida-box-uv-lite-hat-white-crimson-white-fsu-hc-sc","description":null,"published_at":"2025-09-05T15:27:19-04:00","created_at":"2025-09-05T14:25:16-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870819979342,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147165","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Florida Box UV Lite Hat White \/ Crimson \/ White (FSU) HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147165","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0033.jpg?v=1757100414"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0033.jpg?v=1757100414","options":["Title"],"media":[{"alt":null,"id":26474029252686,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0033.jpg?v=1757100414"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0033.jpg?v=1757100414","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-07-22T07:12:00-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-07-28T07:14:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2026-07-09T13:03:03-04:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. Game Day Gear, white hat and T-shirt featuring University of Florida colors and Blueline logo in orange and blue, inspired by Florida football game day..","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vjyolfckvdkncaln8l7g.jpg?v=1762384153"}}]}
{"item":{"id":7697852399694,"title":"Dolphins Classic Twill Hat – Teal \/ White","handle":"dolphins-cotton-twill-hat-teal-white","description":"\u003cp\u003eThe Dolphins Classic Twill Hat – Teal \/ White brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Classic Twill Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Cotton Twill\u003c\/li\u003e\n\u003cli\u003eColor: Teal \/ White\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-05T15:26:06-04:00","created_at":"2025-09-05T14:24:19-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","Classic Twill Hats","Cotton Twill","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","Miami Dolphins","paddleboarding","South Florida football","surf hats","womens"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870819881038,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147176","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Dolphins Classic Twill Hat – Teal \/ White","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147176","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/dolphins-cotton-twill-hat-teal-white.heic?v=1765489342"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/dolphins-cotton-twill-hat-teal-white.heic?v=1765489342","options":["Title"],"media":[{"alt":"Dolphins Classic Twill Hat – Teal \/ White from Blueline Surf and Paddle in Jupiter Florida","id":26474026893390,"position":1,"preview_image":{"aspect_ratio":1.0,"height":3024,"width":3024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/dolphins-cotton-twill-hat-teal-white.heic?v=1765489342"},"aspect_ratio":1.0,"height":3024,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/dolphins-cotton-twill-hat-teal-white.heic?v=1765489342","width":3024}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Dolphins Classic Twill Hat – Teal \/ White brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Classic Twill Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Cotton Twill\u003c\/li\u003e\n\u003cli\u003eColor: Teal \/ White\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-07-22T07:12:00-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. 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T-shirt featuring the dolphin logo design — inspired by the Jupiter, Florida ocean lifestyle.","width":960,"height":1200,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Dolfins.webp?v=1762383068"}},{"id":284027781198,"handle":"hats","updated_at":"2026-07-28T07:14:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2026-07-09T13:03:03-04:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. 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{"item":{"id":7697852366926,"title":"Miami Dolphins Performance Hat – White \/ Teal \/ Orange","handle":"miami-dolphins-uv-lite-hat-white-teal-orange-hc-sc","description":"\u003cp\u003eThe Miami Dolphins Performance Hat – White \/ Teal \/ Orange brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Teal \/ Orange\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-05T15:24:32-04:00","created_at":"2025-09-05T14:24:17-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","Miami Dolphins","paddleboarding","Performance Hats","South Florida football","surf hats","UV Lite","womens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870819848270,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147174","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Miami Dolphins Performance Hat – White \/ Teal \/ Orange","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147174","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8816.heic?v=1757100225"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8816.heic?v=1757100225","options":["Title"],"media":[{"alt":"Miami Dolphins Performance Hat – White \/ Teal \/ Orange from Blueline Surf and Paddle in Jupiter Florida","id":26474023551054,"position":1,"preview_image":{"aspect_ratio":1.0,"height":3024,"width":3024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8816.heic?v=1757100225"},"aspect_ratio":1.0,"height":3024,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8816.heic?v=1757100225","width":3024}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Miami Dolphins Performance Hat – White \/ Teal \/ Orange brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Teal \/ Orange\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-07-22T07:12:00-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":298273636430,"handle":"blueline-dolphin-logo","updated_at":"2026-07-09T13:03:03-04:00","published_at":"2025-09-29T09:11:36-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Dolphin Logo","body_html":"\u003cp data-start=\"294\" data-end=\"333\"\u003e\u003cstrong data-start=\"294\" data-end=\"331\"\u003eThe Blueline Dolphin Logo T-Shirt\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"335\" data-end=\"492\"\u003eFins Up! Let’s go Dolphins. Our signature Blueline Surf \u0026amp; Paddle Co. logo gets a South Florida twist inspired by our favorite football team — the Dolphins.\u003c\/p\u003e\n\u003cp data-start=\"494\" data-end=\"660\"\u003eMade from soft, breathable cotton, this shirt keeps you comfortable for those Sundays cheering at your favorite spot or just living the laid-back Jupiter lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"662\" data-end=\"676\"\u003e\u003cstrong data-start=\"662\" data-end=\"674\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"677\" data-end=\"848\"\u003e\n\u003cli data-start=\"677\" data-end=\"724\"\u003e\n\u003cp data-start=\"679\" data-end=\"724\"\u003eClassic Dolphin x Blueline logo on the back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"725\" data-end=\"769\"\u003e\n\u003cp data-start=\"727\" data-end=\"769\"\u003ePremium, soft cotton for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"770\" data-end=\"802\"\u003e\n\u003cp data-start=\"772\" data-end=\"802\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"803\" data-end=\"848\"\u003e\n\u003cp data-start=\"805\" data-end=\"848\"\u003eA local favorite for game days and beyond\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"611\" data-end=\"865\"\u003e\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-09-29T09:12:12-04:00","alt":"Back view of Blueline Surf \u0026 Paddle Co. T-shirt featuring the dolphin logo design — inspired by the Jupiter, Florida ocean lifestyle.","width":960,"height":1200,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Dolfins.webp?v=1762383068"}},{"id":284027781198,"handle":"hats","updated_at":"2026-07-28T07:14:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2026-07-09T13:03:03-04:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. Game Day Gear, white hat and T-shirt featuring University of Florida colors and Blueline logo in orange and blue, inspired by Florida football game day..","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vjyolfckvdkncaln8l7g.jpg?v=1762384153"}}]}
{"item":{"id":7697852268622,"title":"Jupiter Lite TriTech Visor Navy","handle":"jupiter-lite-tritech-visor-navy","description":null,"published_at":"2025-09-05T15:20:27-04:00","created_at":"2025-09-05T14:23:25-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Visors","tags":["hat","ladies","mens","visor"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870819749966,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147180","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jupiter Lite TriTech Visor Navy","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147180","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0053_2f3e8231-cb1c-447e-baad-406566df5b69.jpg?v=1757100009"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0053_2f3e8231-cb1c-447e-baad-406566df5b69.jpg?v=1757100009","options":["Title"],"media":[{"alt":null,"id":26474017914958,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0053_2f3e8231-cb1c-447e-baad-406566df5b69.jpg?v=1757100009"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0053_2f3e8231-cb1c-447e-baad-406566df5b69.jpg?v=1757100009","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-07-28T07:14:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-08-01T09:34:20-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7697852235854,"title":"Jupiter Lite TriTech Visor White","handle":"jupiter-lite-tritech-visor-white","description":null,"published_at":"2025-09-05T15:15:42-04:00","created_at":"2025-09-05T14:23:22-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Visors","tags":["hat","ladies","mens","visor"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870819717198,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147179","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jupiter Lite TriTech Visor White","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147179","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0045.jpg?v=1757099709"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0045.jpg?v=1757099709","options":["Title"],"media":[{"alt":null,"id":26474009526350,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0045.jpg?v=1757099709"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0045.jpg?v=1757099709","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-07-28T07:14:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-08-01T09:34:20-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7697852203086,"title":"Jupiter Lite TriTech Visor Quarry","handle":"jupiter-lite-tritech-visor-quarry","description":null,"published_at":"2025-09-05T14:29:03-04:00","created_at":"2025-09-05T14:23:19-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Visors","tags":["hat","ladies","mens","visor"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870819684430,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147181","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jupiter Lite TriTech Visor Quarry","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147181","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0051.jpg?v=1757099514"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0051.jpg?v=1757099514","options":["Title"],"media":[{"alt":null,"id":26474005233742,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0051.jpg?v=1757099514"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0051.jpg?v=1757099514","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-07-28T07:14:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-08-01T09:34:20-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7697839652942,"title":"Florida Box UV Lite Hat White \/ Teal Orange HC SC","handle":"florida-box-uv-lite-hat-white-teal-orange-hc-sc","description":null,"published_at":"2025-09-05T12:52:49-04:00","created_at":"2025-09-05T12:49:59-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870717808718,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000133121","requires_shipping":true,"taxable":true,"featured_image":{"id":35052612091982,"product_id":7697839652942,"position":1,"created_at":"2025-09-05T12:49:57-04:00","updated_at":"2025-09-05T12:52:04-04:00","alt":"White cap with a colorful logo on a wooden post","width":1012,"height":1012,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pcq1s5qpus1kni2evut1.png?v=1757091124","variant_ids":[42870717808718]},"available":false,"name":"Florida Box UV Lite Hat White \/ Teal Orange HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000133121","featured_media":{"alt":"White cap with a colorful logo on a wooden post","id":26473845194830,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1012,"width":1012,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pcq1s5qpus1kni2evut1.png?v=1757091124"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pcq1s5qpus1kni2evut1.png?v=1757091124"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pcq1s5qpus1kni2evut1.png?v=1757091124","options":["Title"],"media":[{"alt":"White cap with a colorful logo on a wooden post","id":26473845194830,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1012,"width":1012,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pcq1s5qpus1kni2evut1.png?v=1757091124"},"aspect_ratio":1.0,"height":1012,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pcq1s5qpus1kni2evut1.png?v=1757091124","width":1012}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-07-22T07:12:00-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2026-07-09T13:03:03-04:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. 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Jupiter Lighthouse on front left. ","id":26337138606158,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Striped_Vineyard_Vines_Polo.png?v=1765840908"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Striped_Vineyard_Vines_Polo.png?v=1765840908","width":1080},{"alt":"Blueline polo shirt with a logo on a hanger against a white background","id":26337138671694,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Polo.png?v=1765840940"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Polo.png?v=1765840940","width":1080},{"alt":"Light blue striped polo shirt with a small logo and 'Blueline' text on a white background","id":26337138638926,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Lighthouse_striped_polo.png?v=1765840972"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Lighthouse_striped_polo.png?v=1765840972","width":1080},{"alt":"Light blue patterned shirt with a small Jupiter Lighthouse logo and 'BLUELINE' text on sleeve","id":26337138704462,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Florida_Lighthouse_on_Vineyard_Vine_Polo.png?v=1765841015"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Florida_Lighthouse_on_Vineyard_Vine_Polo.png?v=1765841015","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"590\" data-end=\"880\"\u003eThe \u003cstrong data-start=\"594\" data-end=\"640\"\u003eBlueline x Vineyard Vines Performance Polo\u003c\/strong\u003e blends elevated coastal style with all-day performance. Designed for warm-weather comfort, this polo is built with \u003cstrong data-start=\"756\" data-end=\"784\"\u003ebrrr° cooling technology\u003c\/strong\u003e to help regulate temperature while delivering \u003cstrong data-start=\"831\" data-end=\"856\"\u003eUPF 50 sun protection\u003c\/strong\u003e for long days outdoors.\u003c\/p\u003e\n\u003cp data-start=\"882\" data-end=\"1249\"\u003eDetails are dialed in for movement and durability, including a reinforced collar stand, a hidden button for a secure fit, and small side vents that allow natural airflow. Finished with a \u003cstrong data-start=\"1069\" data-end=\"1120\"\u003eJupiter Lighthouse embroidery on the left chest\u003c\/strong\u003e and \u003cstrong data-start=\"1125\" data-end=\"1160\"\u003eBlueline branding on the sleeve\u003c\/strong\u003e, this polo represents a clean crossover between performance and laid-back Florida style.\u003c\/p\u003e\n\u003cp data-start=\"1251\" data-end=\"1387\"\u003eEqually at home on the course, on the boat, or heading out after a beach day, this is a go-to piece for comfort, protection, and polish.\u003c\/p\u003e\n\u003ch2 data-start=\"1394\" data-end=\"1413\"\u003e\u003cstrong data-start=\"1397\" data-end=\"1413\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1414\" data-end=\"1730\"\u003e\n\u003cli data-start=\"1414\" data-end=\"1451\"\u003e\n\u003cp data-start=\"1416\" data-end=\"1451\"\u003eVineyard Vines performance fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1452\" data-end=\"1504\"\u003e\n\u003cp data-start=\"1454\" data-end=\"1504\"\u003ebrrr° cooling technology for temperature control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1505\" data-end=\"1530\"\u003e\n\u003cp data-start=\"1507\" data-end=\"1530\"\u003eUPF 50 sun protection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1531\" data-end=\"1572\"\u003e\n\u003cp data-start=\"1533\" data-end=\"1572\"\u003eReinforced collar stand for structure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1573\" data-end=\"1615\"\u003e\n\u003cp data-start=\"1575\" data-end=\"1615\"\u003eHidden button for a secure, clean look\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1656\" data-end=\"1698\"\u003e\n\u003cp data-start=\"1658\" data-end=\"1698\"\u003eJupiter Lighthouse embroidery on chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1699\" data-end=\"1730\"\u003e\n\u003cp data-start=\"1701\" data-end=\"1730\"\u003eBlueline branding on sleeve\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","2XL","XL"]},{"name":"Color","position":2,"values":["White \/ Jake Blue","Florida Play J Blu"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":305879613518,"handle":"blueline-exclusive-brand-collaborations","updated_at":"2026-07-24T07:13:01-04:00","published_at":"2026-03-13T15:36:30-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Exclusive Brand Collaborations","body_html":"\u003cp\u003eWelcome to the home of Blueline Surf \u0026amp; Paddle Co.’s exclusive, limited-edition partnership collections. We have teamed up with our favorite coastal, golf, and outdoor brands—\u003cb\u003eVineyard Vines, Johnnie-O, Free Fly, and Marsh Wear\u003c\/b\u003e—to design a premium line of custom apparel built specifically for the \u003cb\u003eJupiter lifestyle\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eFrom technical \u003cb\u003emen's sun shirts\u003c\/b\u003e and high-performance \u003cb\u003euv hooded shirts\u003c\/b\u003e built for long days on the Loxahatchee River, to sharp \u003cb\u003eperformance golf polos\u003c\/b\u003e and casual t-shirts ready for dinner by the Jupiter Lighthouse, these custom collaborations are available only through our Jupiter surf shop.\u003c\/p\u003e\n\u003cp\u003eExplore our individual brand collaboration gift guides below to find the perfect style for your next launch or a premium Father's Day gift.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eShop the collections online or select Free In-Store Pickup at our Jupiter, Florida location.\u003c\/i\u003e\u003c\/p\u003e","image":{"created_at":"2026-03-13T15:36:29-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427.jpg?v=1773430590"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":311534583886,"handle":"blueline-surf-paddle-x-vineyard-vines-collection","updated_at":"2026-07-24T07:13:01-04:00","published_at":"2026-06-17T11:22:48-04:00","sort_order":"most-relevant","template_suffix":"blueline-x-vineyard-vines","published_scope":"global","title":"Blueline Surf \u0026 Paddle x Vineyard Vines Collection","body_html":"\u003cp\u003eWelcome to the official home of the limited-edition \u003cstrong\u003eBlueline Surf \u0026amp; Paddle Co. x Vineyard Vines partnership\u003c\/strong\u003e. We have teamed up with one of America's premier coastal heritage brands to design a custom, exclusive line of premium retail apparel built specifically for the local \u003cstrong\u003eJupiter lifestyle\u003c\/strong\u003e. This collection merges Vineyard Vines' iconic, world-renowned comfort fabrics with the laid-back, authentic surf and paddleboard culture that defines \u003cstrong\u003eJupiter, Florida.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery single piece in this collaborative lineup is engineered to transition effortlessly from an early morning paddle past the historic \u003cstrong\u003eJupiter Inlet Lighthouse\u003c\/strong\u003e to a casual dinner on the water at Guanabanas. Crafted from breathable performance fibers and high-grade cotton blends, these garments ensure you stay cool, comfortable, and looking sharp beneath the intense South Florida sun. Because this is an exclusive, small-batch release, these co-branded items are available only through our physical \u003cstrong\u003eJupiter surf shop\u003c\/strong\u003e or our official online store. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003ePremium Coastal Men's Inventory \u0026amp; Performance Gear\u003c\/h2\u003e\n\u003cp\u003eTo help you navigate our exclusive collaboration, we have categorized the inventory into distinct apparel segments designed to meet your lifestyle needs—whether you are looking for top-tier sun protection out on the Atlantic ocean or a crisp, high-end look for the local golf course.\u003c\/p\u003e\n\u003ctable border=\"1\" cellpadding=\"8\" style=\"border-collapse: collapse; width: 100%; border-color: #d1d5db; font-family: Arial, sans-serif;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #f3f4f6; text-align: left;\"\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eApparel Category\u003c\/th\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eProduct Details \u0026amp; Material Specs\u003c\/th\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eBest For \/ Lifestyle Intent\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003eCustom Logo T-Shirts\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003e100% ultra-soft ring-spun cotton and lightweight premium blend t-shirts. Features the iconic Vineyard Vines Whale customized with exclusive Blueline custom surfboard artwork and Jupiter, FL local labeling.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eEveryday casual wear, beach days, boat launches, and relaxed coastal lifestyle outfitting.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9fafb;\"\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003ePerformance Golf Polos\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eMoisture-wicking, breathable synthetic stretch fabrics with built-in UV shirts properties and classic fold-over collars. Designed to resist odor and maintain structure in high South Florida humidity.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eHitting the links, afternoon business meetings, waterfront dinners, and Father's Day gifting.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003eLightweight Quarter-Zips\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003ePremium performance pullover quarter-zips featuring subtle co-branded embroidery. Offers flexible athletic sizing, moisture management, and light insulation.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eEarly morning boat cruises, sunset beach walks, offshore fishing layers, and cooler coastal evenings.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eFlexible Shopping \u0026amp; Local Jupiter Pickup Options\u003c\/h2\u003e\n\u003cp\u003eWe make it entirely frictionless for both local South Florida residents and out-of-town holiday shoppers to secure their limited gear before inventory runs out. For those shopping within Palm Beach County who want to skip shipping transit delays or avoid missing tight shipping deadlines, simply select \u003cstrong\u003eFree In-Store Pickup\u003c\/strong\u003e or \u003cstrong\u003eCurbside Pickup\u003c\/strong\u003e during online checkout. Our dedicated dock team will pack your exclusive apparel items right inside our physical retail warehouse, situated directly across from the iconic Guanabanas restaurant, ensuring your order is ready for immediate collection[cite: 153, 168]. Enjoy world-class shipping speeds or premium, face-to-face local service today!\u003c\/p\u003e","image":{"created_at":"2026-06-17T11:22:47-04:00","alt":null,"width":732,"height":1097,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vineyard-vines-blueline-storefront-lighthouse-tshirt-white-cap.jpg?v=1781709768"}},{"id":309821767758,"handle":"the-golf-dad","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2026-06-02T14:20:09-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Golf Dad","body_html":"\u003cp data-start=\"155\" data-end=\"218\"\u003eFor the dad who'd rather be chasing birdies than sitting still.\u003c\/p\u003e\n\u003cp data-start=\"220\" data-end=\"558\"\u003eThe Golf Dad Collection brings together premium polos, lightweight layers, performance hats, golf towels, and gift ideas built for days on the course and evenings at the clubhouse. 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If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-08-01T09:34:20-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7643854798926,"title":"Bl Bahamas Hogfish Cali Blue","handle":"bl-bahamas-hogfish-cali-blue","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eBl Bahamas Hogfish Cali Blue\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","published_at":"2025-06-27T08:54:10-04:00","created_at":"2025-06-22T10:06:29-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"T-Shirt","tags":["lightspeed","T-shirt"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42632000438350,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000144794","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Bl Bahamas Hogfish Cali Blue - S","public_title":"S","options":["S"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000144794","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42632000471118,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000144795","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Bl Bahamas Hogfish Cali Blue - M","public_title":"M","options":["M"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000144795","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42632000503886,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000144796","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Bl Bahamas Hogfish Cali Blue - L","public_title":"L","options":["L"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000144796","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42632000536654,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000144797","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Bl Bahamas Hogfish Cali Blue - XL","public_title":"XL","options":["XL"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000144797","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42632000569422,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000144793","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Bl Bahamas Hogfish Cali Blue - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000144793","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/103.png?v=1753276325","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/104.png?v=1753276325","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/105.png?v=1753276325"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/103.png?v=1753276325","options":["Size"],"media":[{"alt":null,"id":26021720981582,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/103.png?v=1753276325"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/103.png?v=1753276325","width":2048},{"alt":null,"id":26021721014350,"position":2,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/104.png?v=1753276325"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/104.png?v=1753276325","width":2048},{"alt":null,"id":26021721047118,"position":3,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/105.png?v=1753276325"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/105.png?v=1753276325","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eBl Bahamas Hogfish Cali Blue\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7643852603470,"title":"Bahamas Conch UV Lite Hat – Navy","handle":"bahamas-conch-uv-lite-hat-navy","description":"\u003cp data-start=\"490\" data-end=\"860\"\u003eThe Bahamas Conch UV Lite Hat in Navy brings island color and lightweight performance together. Featuring the Bahamian flag and a detailed conch shell patch, this hat celebrates the connection between Jupiter and the islands just across the Gulf Stream. The UV Lite construction keeps it cool, breathable, and quick-drying—ideal for long days on the water or in the sun.\u003c\/p\u003e\n\u003cp data-start=\"862\" data-end=\"1063\"\u003eWhether you're boating, paddling, traveling to the Bahamas, or relaxing by the beach, this hat blends coastal style with everyday comfort. A must-have for anyone who loves island life and the outdoors.\u003c\/p\u003e","published_at":"2025-06-23T12:11:00-04:00","created_at":"2025-06-22T09:52:45-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":1995,"price_min":1995,"price_max":1995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42631992311886,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142972","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Bahamas Conch UV Lite Hat – Navy","public_title":null,"options":["Default Title"],"price":1995,"weight":85,"compare_at_price":3495,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Flag_Conch_UV_Hat_Navy.jpg?v=1764973733"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Flag_Conch_UV_Hat_Navy.jpg?v=1764973733","options":["Title"],"media":[{"alt":"Bahamas Conch UV Lite Hat in Navy with Bahamian flag and conch patch on dock in Jupiter Florida – front view","id":26026125000782,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Flag_Conch_UV_Hat_Navy.jpg?v=1764973733"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Flag_Conch_UV_Hat_Navy.jpg?v=1764973733","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"490\" data-end=\"860\"\u003eThe Bahamas Conch UV Lite Hat in Navy brings island color and lightweight performance together. Featuring the Bahamian flag and a detailed conch shell patch, this hat celebrates the connection between Jupiter and the islands just across the Gulf Stream. The UV Lite construction keeps it cool, breathable, and quick-drying—ideal for long days on the water or in the sun.\u003c\/p\u003e\n\u003cp data-start=\"862\" data-end=\"1063\"\u003eWhether you're boating, paddling, traveling to the Bahamas, or relaxing by the beach, this hat blends coastal style with everyday comfort. A must-have for anyone who loves island life and the outdoors.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-07-09T13:03:09-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. This collection features a hand picked lineup of our Blueline Surf and Paddle Co. hats. Someare performance truckers, and flat bills—all designed for life in Jupiter and built for the coastal lifestyle. Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":301888077902,"handle":"holiday-sale","updated_at":"2026-07-22T06:46:30-04:00","published_at":"2025-12-20T12:05:06-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"web","title":"Blueline Holiday Sale – Women’s Crops, Men’s T-Shirts \u0026 Hats","body_html":"\u003cp data-start=\"481\" data-end=\"733\"\u003eCelebrate the season, coastal-style. Shop the \u003cstrong data-start=\"527\" data-end=\"544\"\u003eBlueline Sale\u003c\/strong\u003e featuring women’s crop t-shirts, men’s graphic t-shirts, and best-selling Blueline hats. Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
