Skip to content
Performance UV Shirts, T-Shirts, Hats, Hoodies & Coastal Clothing
Whether you're heading offshore before sunrise, paddling the Jupiter Inlet, spending the afternoon at the beach, or grabbing dinner after a day on the water, Blueline Men's Apparel is built for life on Florida's coast. Our men's collection brings together premium performance UV shirts , sun shirts, Surf Inspirted T-shirts , surf hats, performance hats , hoodies, polos, boardshorts, walk shorts, button-ups, outerwear, and everyday coastal accessories from brands we trust and wear ourselves.
As a locally owned surf shop in Jupiter, Florida
Shop trusted brands including Blueline, Johnnie-O, Free Fly, Marsh Wear, Katin, Rhythm, Rip Curl, RVCA, Roark, FloMotion, Outerknown, O'Neill, Costa, Lost, and OluKai , along with exclusive Blueline designs inspired by Jupiter and the South Florida coast. Every piece is selected because it meets the standards of our local community and helps you stay comfortable from sunrise on the water to sunset around town.
}
48
{"item":{"id":7735869309006,"title":"Skully Rope Hat Slate\/Navy","handle":"skully-rope-hat-slate-navy","description":"\u003cp data-start=\"336\" data-end=\"564\"\u003eClean coastal style meets everyday performance in the Skully Rope Hat Slate\/Navy. Featuring a slate gray front, navy mesh backing, and custom Skully artwork, this high-crown trucker was built for long days under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"566\" data-end=\"761\"\u003eLightweight and breathable with a classic rope detail across the brim, this one feels right at home running offshore, cruising the Intracoastal, or kicking back dockside after a day on the water.\u003c\/p\u003e\n\u003cp data-start=\"763\" data-end=\"807\"\u003eSimple color combo. Timeless saltwater feel.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"809\" data-end=\"821\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"822\" data-end=\"1084\"\u003e\n\u003cli data-section-id=\"opnzmz\" data-start=\"822\" data-end=\"849\"\u003eHigh crown structured fit\u003c\/li\u003e\n\u003cli data-section-id=\"1mj9ykx\" data-start=\"850\" data-end=\"891\"\u003eSlate gray front with navy mesh backing\u003c\/li\u003e\n\u003cli data-section-id=\"1v6zhlm\" data-start=\"892\" data-end=\"917\"\u003eRope detail across brim\u003c\/li\u003e\n\u003cli data-section-id=\"u3oqa0\" data-start=\"918\" data-end=\"956\"\u003eBreathable trucker mesh construction\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"957\" data-end=\"986\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1yokyrk\" data-start=\"987\" data-end=\"1014\"\u003eCustom Skully front patch\u003c\/li\u003e\n\u003cli data-section-id=\"hwhsw8\" data-start=\"1015\" data-end=\"1084\"\u003eDesigned for fishing, boating, surfing, paddling, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-16T13:41:46-04:00","created_at":"2025-10-16T13:41:18-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["Beach Apparel","Blueline Surf","Boating Hat","Coastal Lifestyle","Fishing Hat","Florida Surf Shop","hat","Jupiter Florida","mens","Navy Hat","Rope Hat","Saltwater Lifestyle","Skully Hat","Slate Hat","Trucker Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43044958535758,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000140172","requires_shipping":true,"taxable":true,"featured_image":{"id":35838332436558,"product_id":7735869309006,"position":1,"created_at":"2025-10-16T13:41:16-04:00","updated_at":"2026-05-15T15:42:07-04:00","alt":"Slate gray and navy Skully rope trucker hat from Blueline Surf \u0026 Paddle Co. featuring custom skull artwork and coastal styling inspired by the Jupiter Florida saltwater lifestyle.","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-slate-navy-blueline.jpg?v=1778874127","variant_ids":[43044958535758]},"available":false,"name":"Skully Rope Hat Slate\/Navy","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000140172","featured_media":{"alt":"Slate gray and navy Skully rope trucker hat from Blueline Surf \u0026 Paddle Co. featuring custom skull artwork and coastal styling inspired by the Jupiter Florida saltwater lifestyle.","id":27124711686222,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-slate-navy-blueline.jpg?v=1778874127"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-slate-navy-blueline.jpg?v=1778874127"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-slate-navy-blueline.jpg?v=1778874127","options":["Title"],"media":[{"alt":"Slate gray and navy Skully rope trucker hat from Blueline Surf \u0026 Paddle Co. featuring custom skull artwork and coastal styling inspired by the Jupiter Florida saltwater lifestyle.","id":27124711686222,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-slate-navy-blueline.jpg?v=1778874127"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-slate-navy-blueline.jpg?v=1778874127","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"336\" data-end=\"564\"\u003eClean coastal style meets everyday performance in the Skully Rope Hat Slate\/Navy. Featuring a slate gray front, navy mesh backing, and custom Skully artwork, this high-crown trucker was built for long days under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"566\" data-end=\"761\"\u003eLightweight and breathable with a classic rope detail across the brim, this one feels right at home running offshore, cruising the Intracoastal, or kicking back dockside after a day on the water.\u003c\/p\u003e\n\u003cp data-start=\"763\" data-end=\"807\"\u003eSimple color combo. Timeless saltwater feel.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"809\" data-end=\"821\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"822\" data-end=\"1084\"\u003e\n\u003cli data-section-id=\"opnzmz\" data-start=\"822\" data-end=\"849\"\u003eHigh crown structured fit\u003c\/li\u003e\n\u003cli data-section-id=\"1mj9ykx\" data-start=\"850\" data-end=\"891\"\u003eSlate gray front with navy mesh backing\u003c\/li\u003e\n\u003cli data-section-id=\"1v6zhlm\" data-start=\"892\" data-end=\"917\"\u003eRope detail across brim\u003c\/li\u003e\n\u003cli data-section-id=\"u3oqa0\" data-start=\"918\" data-end=\"956\"\u003eBreathable trucker mesh construction\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"957\" data-end=\"986\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1yokyrk\" data-start=\"987\" data-end=\"1014\"\u003eCustom Skully front patch\u003c\/li\u003e\n\u003cli data-section-id=\"hwhsw8\" data-start=\"1015\" data-end=\"1084\"\u003eDesigned for fishing, boating, surfing, paddling, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-10-21T07:12:23-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline’s Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}}]}
{"item":{"id":7735262412878,"title":"Florida Box Hat – Navy\/Navy, White Patch","handle":"florida-box-hat-navy-navy-white-patch-hc-sc","description":"\u003cp\u003eThe Florida Box Hat in Navy\/Navy with a White Patch brings our Florida Box artwork to a high-crown Blueline cap with a slightly curved brim.\u003c\/p\u003e\u003cp\u003eIt has a distinct profile for beach mornings, boat days on the Intracoastal and time around town.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFlorida Box artwork on a white patch\u003c\/li\u003e\n\u003cli\u003eHigh-crown profile\u003c\/li\u003e\n\u003cli\u003eSlightly curved brim\u003c\/li\u003e\n\u003cli\u003eNavy\/Navy colorway\u003c\/li\u003e\n\u003cli\u003eFrom Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e Beach mornings, boat days, travel and everyday wear.\u003c\/p\u003e","published_at":"2025-10-15T15:27:26-04:00","created_at":"2025-10-15T15:22:26-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Hat","tags":["beach","blueline","boat","everyday","florida","florida box","gift","hat","mens","navy","unisex"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041338130510,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142968","requires_shipping":true,"taxable":true,"featured_image":{"id":35766556819534,"product_id":7735262412878,"position":1,"created_at":"2025-10-15T15:22:24-04:00","updated_at":"2026-10-29T19:23:49-04:00","alt":"Florida Box Hat in Navy\/Navy with white patch","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-hat-navy-navy-white-patch-1.jpg?v=1793316229","variant_ids":[43041338130510]},"available":true,"name":"Florida Box Hat – Navy\/Navy, White Patch","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142968","featured_media":{"alt":"Florida Box Hat in Navy\/Navy with white patch","id":27091194216526,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-hat-navy-navy-white-patch-1.jpg?v=1793316229"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-hat-navy-navy-white-patch-1.jpg?v=1793316229"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-hat-navy-navy-white-patch-1.jpg?v=1793316229","options":["Title"],"media":[{"alt":"Florida Box Hat in Navy\/Navy with white patch","id":27091194216526,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-hat-navy-navy-white-patch-1.jpg?v=1793316229"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-hat-navy-navy-white-patch-1.jpg?v=1793316229","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Florida Box Hat in Navy\/Navy with a White Patch brings our Florida Box artwork to a high-crown Blueline cap with a slightly curved brim.\u003c\/p\u003e\u003cp\u003eIt has a distinct profile for beach mornings, boat days on the Intracoastal and time around town.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFlorida Box artwork on a white patch\u003c\/li\u003e\n\u003cli\u003eHigh-crown profile\u003c\/li\u003e\n\u003cli\u003eSlightly curved brim\u003c\/li\u003e\n\u003cli\u003eNavy\/Navy colorway\u003c\/li\u003e\n\u003cli\u003eFrom Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e Beach mornings, boat days, travel and everyday wear.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Florida Box artwork"}]},{"type":"list-item","children":[{"type":"text","value":"High crown profile"}]},{"type":"list-item","children":[{"type":"text","value":"Slightly curved brim"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"The high crown gives the hat a taller profile above the head."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose this design for its artwork, color and crown profile. It is an easy match for a Blueline tee or hoodie for casual days along the coast."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7735262019662,"title":"Florida Box Performance Hat – Olive","handle":"florida-box-hat-olive-olive-white-patch-hc-sc","description":"\u003cp data-start=\"124\" data-end=\"455\"\u003eInspired by Florida's endless days on the water, the Florida Box Performance Hat delivers lightweight comfort, sun protection, and everyday versatility for life outdoors. Featuring a clean olive colorway and the signature Florida Box patch, this hat was built for boat days, paddle sessions, beach trips, and everything in between.\u003c\/p\u003e\n\u003cp data-start=\"457\" data-end=\"834\"\u003eConstructed using Pukka's UV Lite performance fabric, this hat combines lightweight breathability, moisture-wicking technology, and UPF sun protection to help keep you comfortable through long days in the Florida sun. The structured fit and classic design make it an easy choice whether you're heading offshore, exploring the coast, or grabbing dinner after a day on the water.\u003c\/p\u003e\n\u003cp data-start=\"836\" data-end=\"893\"\u003eSimple, comfortable, and built for the Florida lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"895\" data-end=\"907\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"908\" data-end=\"1172\"\u003e\n\u003cli data-section-id=\"1rgxrqc\" data-start=\"908\" data-end=\"948\"\u003eLightweight UV Lite performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1ougdk0\" data-start=\"949\" data-end=\"977\"\u003eMoisture-wicking sweatband\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"978\" data-end=\"998\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"nujx1z\" data-start=\"999\" data-end=\"1024\"\u003eBreathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"1025\" data-end=\"1056\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1057\" data-end=\"1076\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1077\" data-end=\"1106\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1qbxfir\" data-start=\"1107\" data-end=\"1134\"\u003ePremium Florida Box patch\u003c\/li\u003e\n\u003cli data-section-id=\"19eznvn\" data-start=\"1135\" data-end=\"1172\"\u003eBuilt for active outdoor lifestyles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1174\" data-end=\"1189\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1190\" data-end=\"1281\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1190\" data-end=\"1199\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1200\" data-end=\"1216\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1217\" data-end=\"1226\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1227\" data-end=\"1236\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1237\" data-end=\"1243\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1244\" data-end=\"1256\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1257\" data-end=\"1265\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1266\" data-end=\"1281\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:27:13-04:00","created_at":"2025-10-15T15:21:31-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["Beach Hat","Blueline Surf and Paddle","Boating Hat","Coastal Lifestyle","Fishing Hat","Florida Apparel","Florida Box","Florida Lifestyle","hat","Men's Hat","mens","Olive Hat","Outdoor Hat","Paddleboarding Hat","Performance Hat","South Florida","UV Lite Hat","Women's Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041335902286,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142967","requires_shipping":true,"taxable":true,"featured_image":{"id":35766497804366,"product_id":7735262019662,"position":1,"created_at":"2025-10-15T15:21:29-04:00","updated_at":"2026-05-30T16:58:40-04:00","alt":"Florida Box Performance Hat in olive featuring the signature Florida Box patch and lightweight UV Lite performance construction.","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-olive-front.jpg?v=1780174720","variant_ids":[43041335902286]},"available":true,"name":"Florida Box Performance Hat – Olive","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142967","featured_media":{"alt":"Florida Box Performance Hat in olive featuring the signature Florida Box patch and lightweight UV Lite performance construction.","id":27091135201358,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-olive-front.jpg?v=1780174720"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-olive-front.jpg?v=1780174720"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-olive-front.jpg?v=1780174720","options":["Title"],"media":[{"alt":"Florida Box Performance Hat in olive featuring the signature Florida Box patch and lightweight UV Lite performance construction.","id":27091135201358,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-olive-front.jpg?v=1780174720"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-olive-front.jpg?v=1780174720","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"124\" data-end=\"455\"\u003eInspired by Florida's endless days on the water, the Florida Box Performance Hat delivers lightweight comfort, sun protection, and everyday versatility for life outdoors. Featuring a clean olive colorway and the signature Florida Box patch, this hat was built for boat days, paddle sessions, beach trips, and everything in between.\u003c\/p\u003e\n\u003cp data-start=\"457\" data-end=\"834\"\u003eConstructed using Pukka's UV Lite performance fabric, this hat combines lightweight breathability, moisture-wicking technology, and UPF sun protection to help keep you comfortable through long days in the Florida sun. The structured fit and classic design make it an easy choice whether you're heading offshore, exploring the coast, or grabbing dinner after a day on the water.\u003c\/p\u003e\n\u003cp data-start=\"836\" data-end=\"893\"\u003eSimple, comfortable, and built for the Florida lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"895\" data-end=\"907\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"908\" data-end=\"1172\"\u003e\n\u003cli data-section-id=\"1rgxrqc\" data-start=\"908\" data-end=\"948\"\u003eLightweight UV Lite performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1ougdk0\" data-start=\"949\" data-end=\"977\"\u003eMoisture-wicking sweatband\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"978\" data-end=\"998\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"nujx1z\" data-start=\"999\" data-end=\"1024\"\u003eBreathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"1025\" data-end=\"1056\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1057\" data-end=\"1076\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1077\" data-end=\"1106\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1qbxfir\" data-start=\"1107\" data-end=\"1134\"\u003ePremium Florida Box patch\u003c\/li\u003e\n\u003cli data-section-id=\"19eznvn\" data-start=\"1135\" data-end=\"1172\"\u003eBuilt for active outdoor lifestyles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1174\" data-end=\"1189\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1190\" data-end=\"1281\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1190\" data-end=\"1199\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1200\" data-end=\"1216\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1217\" data-end=\"1226\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1227\" data-end=\"1236\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1237\" data-end=\"1243\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1244\" data-end=\"1256\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1257\" data-end=\"1265\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1266\" data-end=\"1281\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7735261691982,"title":"Florida Box UV Hat – Quarry\/White | Blueline Surf \u0026 Paddle Co. Jupiter, FL","handle":"florida-box-uv-hat-quarry-white","description":"\u003cp data-start=\"594\" data-end=\"758\"\u003eDesigned for life in the Florida sun, the \u003cstrong data-start=\"636\" data-end=\"658\"\u003eFlorida Box UV Hat\u003c\/strong\u003e blends performance and style for days spent on the water, golf course, or anywhere under the sky.\u003c\/p\u003e\n\u003cp data-start=\"760\" data-end=\"1078\"\u003eThis \u003cstrong data-start=\"765\" data-end=\"795\"\u003eTriTech UV performance hat\u003c\/strong\u003e features the Blueline Surf \u0026amp; Paddle Co. \u003cstrong data-start=\"836\" data-end=\"856\"\u003eFlorida Box Logo, t\u003c\/strong\u003ehe BLUEline Box logo and Florida state outline, embroidered on a sleek quarry-gray body with the logo in white. Lightweight, moisture-wicking, and ventilated, it’s built for full-day comfort from the tee box to the tiki bar.\u003c\/p\u003e\n\u003cp data-start=\"1080\" data-end=\"1094\"\u003e\u003cstrong data-start=\"1080\" data-end=\"1092\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1095\" data-end=\"1387\"\u003e\n\u003cli data-start=\"1095\" data-end=\"1130\"\u003e\n\u003cp data-start=\"1097\" data-end=\"1130\"\u003eTriTech UV performance material\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1131\" data-end=\"1164\"\u003e\n\u003cp data-start=\"1133\" data-end=\"1164\"\u003ePerforated panels for airflow\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1165\" data-end=\"1196\"\u003e\n\u003cp data-start=\"1167\" data-end=\"1196\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1197\" data-end=\"1232\"\u003e\n\u003cp data-start=\"1199\" data-end=\"1232\"\u003eFlorida Box logo patch in white\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1233\" data-end=\"1276\"\u003e\n\u003cp data-start=\"1235\" data-end=\"1276\"\u003eColor: Quarry Gray with White lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1277\" data-end=\"1331\"\u003e\n\u003cp data-start=\"1279\" data-end=\"1331\"\u003eGreat for golf, boating, fishing, or everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1332\" data-end=\"1387\"\u003e\n\u003cp data-start=\"1334\" data-end=\"1387\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter, FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:26:59-04:00","created_at":"2025-10-15T15:20:38-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041331839054,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142970","requires_shipping":true,"taxable":true,"featured_image":{"id":35766372728910,"product_id":7735261691982,"position":1,"created_at":"2025-10-15T15:20:37-04:00","updated_at":"2025-11-11T17:34:49-05:00","alt":"Florida Box UV Hat in quarry gray with white logo by Blueline Surf \u0026 Paddle Co., featuring BL\/UE Florida patch on breathable snapback performance hat.","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-uv-hat-quarry-white-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762900489","variant_ids":[43041331839054]},"available":true,"name":"Florida Box UV Hat – Quarry\/White | Blueline Surf \u0026 Paddle Co. Jupiter, FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142970","featured_media":{"alt":"Florida Box UV Hat in quarry gray with white logo by Blueline Surf \u0026 Paddle Co., featuring BL\/UE Florida patch on breathable snapback performance hat.","id":27091121930318,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-uv-hat-quarry-white-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762900489"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-uv-hat-quarry-white-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762900489"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-uv-hat-quarry-white-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762900489","options":["Title"],"media":[{"alt":"Florida Box UV Hat in quarry gray with white logo by Blueline Surf \u0026 Paddle Co., featuring BL\/UE Florida patch on breathable snapback performance hat.","id":27091121930318,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-uv-hat-quarry-white-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762900489"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-uv-hat-quarry-white-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762900489","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"594\" data-end=\"758\"\u003eDesigned for life in the Florida sun, the \u003cstrong data-start=\"636\" data-end=\"658\"\u003eFlorida Box UV Hat\u003c\/strong\u003e blends performance and style for days spent on the water, golf course, or anywhere under the sky.\u003c\/p\u003e\n\u003cp data-start=\"760\" data-end=\"1078\"\u003eThis \u003cstrong data-start=\"765\" data-end=\"795\"\u003eTriTech UV performance hat\u003c\/strong\u003e features the Blueline Surf \u0026amp; Paddle Co. \u003cstrong data-start=\"836\" data-end=\"856\"\u003eFlorida Box Logo, t\u003c\/strong\u003ehe BLUEline Box logo and Florida state outline, embroidered on a sleek quarry-gray body with the logo in white. Lightweight, moisture-wicking, and ventilated, it’s built for full-day comfort from the tee box to the tiki bar.\u003c\/p\u003e\n\u003cp data-start=\"1080\" data-end=\"1094\"\u003e\u003cstrong data-start=\"1080\" data-end=\"1092\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1095\" data-end=\"1387\"\u003e\n\u003cli data-start=\"1095\" data-end=\"1130\"\u003e\n\u003cp data-start=\"1097\" data-end=\"1130\"\u003eTriTech UV performance material\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1131\" data-end=\"1164\"\u003e\n\u003cp data-start=\"1133\" data-end=\"1164\"\u003ePerforated panels for airflow\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1165\" data-end=\"1196\"\u003e\n\u003cp data-start=\"1167\" data-end=\"1196\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1197\" data-end=\"1232\"\u003e\n\u003cp data-start=\"1199\" data-end=\"1232\"\u003eFlorida Box logo patch in white\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1233\" data-end=\"1276\"\u003e\n\u003cp data-start=\"1235\" data-end=\"1276\"\u003eColor: Quarry Gray with White lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1277\" data-end=\"1331\"\u003e\n\u003cp data-start=\"1279\" data-end=\"1331\"\u003eGreat for golf, boating, fishing, or everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1332\" data-end=\"1387\"\u003e\n\u003cp data-start=\"1334\" data-end=\"1387\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter, FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7735261659214,"title":"Florida Box UV Lite Hat Seafoam \/ Steel \/ Steel LC","handle":"florida-box-uv-lite-hat-seafoam-steel-steel-lc","description":"\u003cp\u003eThe Florida Box UV Lite Hat Seafoam \/ Steel \/ Steel brings Florida Box artwork to your everyday hat rotation. Its low crown shape and curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFlorida Box artwork\u003c\/li\u003e\n\u003cli\u003eLow crown profile\u003c\/li\u003e\n\u003cli\u003eCurved brim\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:26:46-04:00","created_at":"2025-10-15T15:20:34-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041331740750,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136558","requires_shipping":true,"taxable":true,"featured_image":{"id":35766270754894,"product_id":7735261659214,"position":1,"created_at":"2025-10-15T15:20:31-04:00","updated_at":"2025-10-15T15:20:34-04:00","alt":"Florida Box UV Lite Hat Seafoam \/ Steel \/ Steel","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wfxqudv6impgodhoyr8y.jpg?v=1760556034","variant_ids":[43041331740750]},"available":false,"name":"Florida Box UV Lite Hat Seafoam \/ Steel \/ Steel LC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136558","featured_media":{"alt":"Florida Box UV Lite Hat Seafoam \/ Steel \/ Steel","id":27091120947278,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wfxqudv6impgodhoyr8y.jpg?v=1760556034"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wfxqudv6impgodhoyr8y.jpg?v=1760556034"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wfxqudv6impgodhoyr8y.jpg?v=1760556034","options":["Title"],"media":[{"alt":"Florida Box UV Lite Hat Seafoam \/ Steel \/ Steel","id":27091120947278,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wfxqudv6impgodhoyr8y.jpg?v=1760556034"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wfxqudv6impgodhoyr8y.jpg?v=1760556034","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Florida Box UV Lite Hat Seafoam \/ Steel \/ Steel brings Florida Box artwork to your everyday hat rotation. Its low crown shape and curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFlorida Box artwork\u003c\/li\u003e\n\u003cli\u003eLow crown profile\u003c\/li\u003e\n\u003cli\u003eCurved brim\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Florida Box artwork"}]},{"type":"list-item","children":[{"type":"text","value":"Low crown profile"}]},{"type":"list-item","children":[{"type":"text","value":"Curved brim"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"The low crown gives the hat a shallower profile that sits closer to the head."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose this design for its artwork, color and crown profile. It is an easy match for a Blueline tee or hoodie for casual days along the coast."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7735261298766,"title":"Florida Box Hat Bongo Black HC FL","handle":"florida-box-hat-bongo-black-hc-fl","description":"\u003cp\u003eThe Florida Box Hat Bongo Black brings Florida Box artwork to your everyday hat rotation. Its high crown shape and flat brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFlorida Box artwork\u003c\/li\u003e\n\u003cli\u003eHigh crown profile\u003c\/li\u003e\n\u003cli\u003eFlat brim\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:26:31-04:00","created_at":"2025-10-15T15:19:40-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041327972430,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136063","requires_shipping":true,"taxable":true,"featured_image":{"id":35766144565326,"product_id":7735261298766,"position":1,"created_at":"2025-10-15T15:19:36-04:00","updated_at":"2025-10-15T15:19:39-04:00","alt":"Florida Box Hat Bongo Black","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ehdxjzpckui1b35k6kqf.jpg?v=1760555979","variant_ids":[43041327972430]},"available":false,"name":"Florida Box Hat Bongo Black HC FL","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136063","featured_media":{"alt":"Florida Box Hat Bongo Black","id":27091091849294,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ehdxjzpckui1b35k6kqf.jpg?v=1760555979"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ehdxjzpckui1b35k6kqf.jpg?v=1760555979"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ehdxjzpckui1b35k6kqf.jpg?v=1760555979","options":["Title"],"media":[{"alt":"Florida Box Hat Bongo Black","id":27091091849294,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ehdxjzpckui1b35k6kqf.jpg?v=1760555979"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ehdxjzpckui1b35k6kqf.jpg?v=1760555979","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Florida Box Hat Bongo Black brings Florida Box artwork to your everyday hat rotation. Its high crown shape and flat brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFlorida Box artwork\u003c\/li\u003e\n\u003cli\u003eHigh crown profile\u003c\/li\u003e\n\u003cli\u003eFlat brim\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Florida Box artwork"}]},{"type":"list-item","children":[{"type":"text","value":"High crown profile"}]},{"type":"list-item","children":[{"type":"text","value":"Flat brim"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"The high crown gives the hat a taller profile above the head."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose this design for its artwork, color and crown profile. It is an easy match for a Blueline tee or hoodie for casual days along the coast."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}}]}
{"item":{"id":7735261200462,"title":"Florida Box Hat White \/ White \/ Grey Patch HC SC","handle":"florida-box-hat-white-white-grey-patch-hc-sc","description":"\u003cp\u003eThe Florida Box Hat White \/ White \/ Grey Patch brings Florida Box artwork to your everyday hat rotation. Its high crown shape and slightly curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFlorida Box artwork\u003c\/li\u003e\n\u003cli\u003eHigh crown profile\u003c\/li\u003e\n\u003cli\u003eSlightly curved brim\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:26:08-04:00","created_at":"2025-10-15T15:19:33-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041327677518,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142969","requires_shipping":true,"taxable":true,"featured_image":{"id":35766144106574,"product_id":7735261200462,"position":1,"created_at":"2025-10-15T15:19:31-04:00","updated_at":"2025-10-15T15:19:33-04:00","alt":"Florida Box Hat White \/ White \/ Grey Patch","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/f6ulbouym0tbnua4v0lg.jpg?v=1760555973","variant_ids":[43041327677518]},"available":false,"name":"Florida Box Hat White \/ White \/ Grey Patch HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142969","featured_media":{"alt":"Florida Box Hat White \/ White \/ Grey Patch","id":27091091390542,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/f6ulbouym0tbnua4v0lg.jpg?v=1760555973"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/f6ulbouym0tbnua4v0lg.jpg?v=1760555973"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/f6ulbouym0tbnua4v0lg.jpg?v=1760555973","options":["Title"],"media":[{"alt":"Florida Box Hat White \/ White \/ Grey Patch","id":27091091390542,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/f6ulbouym0tbnua4v0lg.jpg?v=1760555973"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/f6ulbouym0tbnua4v0lg.jpg?v=1760555973","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Florida Box Hat White \/ White \/ Grey Patch brings Florida Box artwork to your everyday hat rotation. Its high crown shape and slightly curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFlorida Box artwork\u003c\/li\u003e\n\u003cli\u003eHigh crown profile\u003c\/li\u003e\n\u003cli\u003eSlightly curved brim\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Florida Box artwork"}]},{"type":"list-item","children":[{"type":"text","value":"High crown profile"}]},{"type":"list-item","children":[{"type":"text","value":"Slightly curved brim"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"The high crown gives the hat a taller profile above the head."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose this design for its artwork, color and crown profile. It is an easy match for a Blueline tee or hoodie for casual days along the coast."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7735260250190,"title":"JUP Cotton Twill Hat Frost \/ Carolina LC C","handle":"jup-cotton-twill-hat-frost-carolina-lc-c","description":"\u003cp\u003eThe JUP Cotton Twill Hat Frost \/ Carolina brings JUP artwork to your everyday hat rotation. Its low crown shape and curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eJUP artwork\u003c\/li\u003e\n\u003cli\u003eLow crown profile\u003c\/li\u003e\n\u003cli\u003eCurved brim\u003c\/li\u003e\n\u003cli\u003eCotton twill style\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:25:52-04:00","created_at":"2025-10-15T15:16:33-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041320632398,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147173","requires_shipping":true,"taxable":true,"featured_image":{"id":35766076244046,"product_id":7735260250190,"position":1,"created_at":"2025-10-15T15:16:31-04:00","updated_at":"2025-10-15T15:16:34-04:00","alt":"JUP Cotton Twill Hat Frost \/ Carolina","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794","variant_ids":[43041320632398]},"available":true,"name":"JUP Cotton Twill Hat Frost \/ Carolina LC C","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147173","featured_media":{"alt":"JUP Cotton Twill Hat Frost \/ Carolina","id":27091023495246,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794","options":["Title"],"media":[{"alt":"JUP Cotton Twill Hat Frost \/ Carolina","id":27091023495246,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe JUP Cotton Twill Hat Frost \/ Carolina brings JUP artwork to your everyday hat rotation. Its low crown shape and curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eJUP artwork\u003c\/li\u003e\n\u003cli\u003eLow crown profile\u003c\/li\u003e\n\u003cli\u003eCurved brim\u003c\/li\u003e\n\u003cli\u003eCotton twill style\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"JUP artwork"}]},{"type":"list-item","children":[{"type":"text","value":"Low crown profile"}]},{"type":"list-item","children":[{"type":"text","value":"Curved brim"}]},{"type":"list-item","children":[{"type":"text","value":"Cotton twill style"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"The low crown gives the hat a shallower profile that sits closer to the head."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose this design for its artwork, color and crown profile. It is an easy match for a Blueline tee or hoodie for casual days along the coast."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"womens","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-10-23T12:39:00-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":319424626766,"handle":"jupiter-florida-gifts","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2026-10-29T13:10:35-04:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Jupiter, Florida Gifts","body_html":"\u003cp\u003e\u003cstrong\u003eOrder by December 14 for Christmas delivery.\u003c\/strong\u003e Shopping local? Choose in-store pickup at our Jupiter shop.\u003c\/p\u003e\n\u003cp\u003eLooking for a gift that says Jupiter? Most of what you'll find here is Blueline's own, designed in Jupiter, Florida and only available from our shop: cozy Jupiter Florida hoodies and crewnecks, JUP and Jupiter Lighthouse hats, YETI x Blueline drinkware, oversized Blueline beach towels, local graphic tees, and our Johnnie-O and Vineyard Vines collabs.\u003c\/p\u003e\n\u003cp\u003eWhether they live here, spend the winter here or just wish they did, these are the gifts locals actually wear. Stocking stuffers start under $10.\u003c\/p\u003e","image":{"created_at":"2026-10-29T13:10:33-04:00","alt":"Blueline Surf \u0026 Paddle Co. Jupiter, Florida gifts","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019_109c33ac-4631-44a4-a00e-94c5539fab3b.jpg?v=1793293835"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}},{"id":317042262094,"handle":"womens-hats","updated_at":"2026-10-30T07:08:26-04:00","published_at":"2026-10-06T08:47:43-04:00","sort_order":"manual","template_suffix":null,"published_scope":"global","title":"Women's Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan\u003eWomen’s \u003c\/span\u003e\u003cspan\u003eHats \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003eJUP \u003c\/span\u003e\u003cspan\u003eLifestyle\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eShop \u003c\/span\u003e\u003cspan\u003ewomen’s \u003c\/span\u003e\u003cspan\u003ehats \u003c\/span\u003e\u003cspan\u003emade \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003esunny \u003c\/span\u003e\u003cspan\u003edays \u003c\/span\u003e\u003cspan\u003ein \u003c\/span\u003e\u003cspan\u003eJupiter, \u003c\/span\u003e\u003cspan\u003eFlorida \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003ewherever \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003ewater \u003c\/span\u003e\u003cspan\u003etakes \u003c\/span\u003e\u003cspan\u003eyou. \u003c\/span\u003e\u003cspan\u003eExplore \u003c\/span\u003e\u003cspan\u003eBlueline \u003c\/span\u003e\u003cspan\u003etrucker \u003c\/span\u003e\u003cspan\u003ehats, \u003c\/span\u003e\u003cspan\u003erope \u003c\/span\u003e\u003cspan\u003ehats, \u003c\/span\u003e\u003cspan\u003ebaseball \u003c\/span\u003e\u003cspan\u003ecaps, \u003c\/span\u003e\u003cspan\u003evisors \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003elaid-\u003c\/span\u003e\u003cspan\u003eback \u003c\/span\u003e\u003cspan\u003ecoastal \u003c\/span\u003e\u003cspan\u003estyles \u003c\/span\u003e\u003cspan\u003edesigned \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003ebeach, \u003c\/span\u003e\u003cspan\u003eboat, \u003c\/span\u003e\u003cspan\u003epaddleboard \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003eeveryday \u003c\/span\u003e\u003cspan\u003ewear.\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2026-10-06T09:10:41-04:00","alt":"","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-031_1.jpg?v=1791292242"}}]}
{"item":{"id":7735260119118,"title":"Bahamas Hogfish UV Lite Hat MC SC Seafoam","handle":"bahamas-hogfish-uv-lite-hat-mc-sc-seafoam","description":"\u003cp\u003eThe Bahamas Hogfish UV Lite Hat Seafoam brings Bahamas Hogfish artwork to your everyday hat rotation. Its mid crown shape and slightly curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBahamas Hogfish artwork\u003c\/li\u003e\n\u003cli\u003eMid crown profile\u003c\/li\u003e\n\u003cli\u003eSlightly curved brim\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:25:24-04:00","created_at":"2025-10-15T15:16:29-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Mid Crown Slight Curve","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041319780430,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000145229","requires_shipping":true,"taxable":true,"featured_image":{"id":35766076080206,"product_id":7735260119118,"position":1,"created_at":"2025-10-15T15:16:27-04:00","updated_at":"2025-10-15T15:16:29-04:00","alt":"Bahamas Hogfish UV Lite Hat MC SC Seafoam","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z9krnpfrwxbfoh05o2u2.jpg?v=1760555789","variant_ids":[43041319780430]},"available":false,"name":"Bahamas Hogfish UV Lite Hat MC SC Seafoam","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000145229","featured_media":{"alt":"Bahamas Hogfish UV Lite Hat MC SC Seafoam","id":27091023331406,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z9krnpfrwxbfoh05o2u2.jpg?v=1760555789"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z9krnpfrwxbfoh05o2u2.jpg?v=1760555789"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z9krnpfrwxbfoh05o2u2.jpg?v=1760555789","options":["Title"],"media":[{"alt":"Bahamas Hogfish UV Lite Hat MC SC Seafoam","id":27091023331406,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z9krnpfrwxbfoh05o2u2.jpg?v=1760555789"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z9krnpfrwxbfoh05o2u2.jpg?v=1760555789","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Bahamas Hogfish UV Lite Hat Seafoam brings Bahamas Hogfish artwork to your everyday hat rotation. Its mid crown shape and slightly curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBahamas Hogfish artwork\u003c\/li\u003e\n\u003cli\u003eMid crown profile\u003c\/li\u003e\n\u003cli\u003eSlightly curved brim\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Bahamas Hogfish artwork"}]},{"type":"list-item","children":[{"type":"text","value":"Mid crown profile"}]},{"type":"list-item","children":[{"type":"text","value":"Slightly curved brim"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"The mid crown sits between a low profile cap and a taller high crown style."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose this design for its artwork, color and crown profile. It is an easy match for a Blueline tee or hoodie for casual days along the coast."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7735258120270,"title":"Skully Rope Hat Army Camo\/Khaki","handle":"dead-hat-army-camo-khaki-w-rope-hc-fl","description":"\u003cp data-start=\"329\" data-end=\"480\"\u003eThe Skully Rope Hat Army Camo\/Khaki was built for backwater missions, offshore runs, and everyday life somewhere between the boat ramp and the sandbar.\u003c\/p\u003e\n\u003cp data-start=\"482\" data-end=\"731\"\u003eFeaturing classic camo print, breathable khaki mesh backing, and custom Skully artwork front and center, this high-crown trucker blends rugged outdoor style with laid-back coastal energy. Lightweight, comfortable, and salt-ready from the first wear.\u003c\/p\u003e\n\u003cp data-start=\"733\" data-end=\"813\"\u003eLooks just as good chasing bait offshore as it does grabbing tacos after sunset.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"815\" data-end=\"827\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"828\" data-end=\"1100\"\u003e\n\u003cli data-section-id=\"opnzmz\" data-start=\"828\" data-end=\"855\"\u003eHigh crown structured fit\u003c\/li\u003e\n\u003cli data-section-id=\"1b7dzxn\" data-start=\"856\" data-end=\"880\"\u003eArmy camo front panels\u003c\/li\u003e\n\u003cli data-section-id=\"rp024c\" data-start=\"881\" data-end=\"909\"\u003eKhaki mesh trucker backing\u003c\/li\u003e\n\u003cli data-section-id=\"1v6zhlm\" data-start=\"910\" data-end=\"935\"\u003eRope detail across brim\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"936\" data-end=\"965\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1yokyrk\" data-start=\"966\" data-end=\"993\"\u003eCustom Skully front patch\u003c\/li\u003e\n\u003cli data-section-id=\"6havft\" data-start=\"994\" data-end=\"1031\"\u003eLightweight breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"11klv75\" data-start=\"1032\" data-end=\"1100\"\u003eDesigned for fishing, boating, paddling, and coastal everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:10:33-04:00","created_at":"2025-10-15T15:06:27-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["Army Camo Hat","Beach Apparel","Blueline Surf","Boating Hat","Camo Hat","Coastal Lifestyle","Fishing Hat","Florida Surf Shop","hat","Jupiter Florida","mens","Rope Hat","Saltwater Lifestyle","Skully Hat","Trucker Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041303724110,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000140173","requires_shipping":true,"taxable":true,"featured_image":{"id":35765161099342,"product_id":7735258120270,"position":1,"created_at":"2025-10-15T15:06:21-04:00","updated_at":"2026-05-15T15:36:35-04:00","alt":"Army camo and khaki Skully rope trucker hat from Blueline Surf \u0026 Paddle Co. featuring custom skull artwork and coastal styling inspired by the Jupiter Florida saltwater lifestyle.","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-army-camo-khaki-blueline.jpg?v=1778873795","variant_ids":[43041303724110]},"available":false,"name":"Skully Rope Hat Army Camo\/Khaki","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000140173","featured_media":{"alt":"Army camo and khaki Skully rope trucker hat from Blueline Surf \u0026 Paddle Co. featuring custom skull artwork and coastal styling inspired by the Jupiter Florida saltwater lifestyle.","id":27090683887694,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-army-camo-khaki-blueline.jpg?v=1778873795"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-army-camo-khaki-blueline.jpg?v=1778873795"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-army-camo-khaki-blueline.jpg?v=1778873795","options":["Title"],"media":[{"alt":"Army camo and khaki Skully rope trucker hat from Blueline Surf \u0026 Paddle Co. featuring custom skull artwork and coastal styling inspired by the Jupiter Florida saltwater lifestyle.","id":27090683887694,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-army-camo-khaki-blueline.jpg?v=1778873795"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-army-camo-khaki-blueline.jpg?v=1778873795","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"329\" data-end=\"480\"\u003eThe Skully Rope Hat Army Camo\/Khaki was built for backwater missions, offshore runs, and everyday life somewhere between the boat ramp and the sandbar.\u003c\/p\u003e\n\u003cp data-start=\"482\" data-end=\"731\"\u003eFeaturing classic camo print, breathable khaki mesh backing, and custom Skully artwork front and center, this high-crown trucker blends rugged outdoor style with laid-back coastal energy. Lightweight, comfortable, and salt-ready from the first wear.\u003c\/p\u003e\n\u003cp data-start=\"733\" data-end=\"813\"\u003eLooks just as good chasing bait offshore as it does grabbing tacos after sunset.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"815\" data-end=\"827\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"828\" data-end=\"1100\"\u003e\n\u003cli data-section-id=\"opnzmz\" data-start=\"828\" data-end=\"855\"\u003eHigh crown structured fit\u003c\/li\u003e\n\u003cli data-section-id=\"1b7dzxn\" data-start=\"856\" data-end=\"880\"\u003eArmy camo front panels\u003c\/li\u003e\n\u003cli data-section-id=\"rp024c\" data-start=\"881\" data-end=\"909\"\u003eKhaki mesh trucker backing\u003c\/li\u003e\n\u003cli data-section-id=\"1v6zhlm\" data-start=\"910\" data-end=\"935\"\u003eRope detail across brim\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"936\" data-end=\"965\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1yokyrk\" data-start=\"966\" data-end=\"993\"\u003eCustom Skully front patch\u003c\/li\u003e\n\u003cli data-section-id=\"6havft\" data-start=\"994\" data-end=\"1031\"\u003eLightweight breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"11klv75\" data-start=\"1032\" data-end=\"1100\"\u003eDesigned for fishing, boating, paddling, and coastal everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-10-21T07:12:23-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline’s Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}}]}
{"item":{"id":7735257890894,"title":"Skully Rope Hat Black\/Black","handle":"skully-rope-hat-black-black","description":"\u003cp data-start=\"322\" data-end=\"499\"\u003eClean, stealthy, and built for everyday coastal living, the Skully Rope Hat Black\/Black delivers a classic high-crown trucker fit with lightweight comfort and all-black styling.\u003c\/p\u003e\n\u003cp data-start=\"501\" data-end=\"790\"\u003eFinished with custom Skully artwork and rope detail across the brim, this hat was made for long days in the sun, boat rides through the inlet, and nights that somehow turn into stories. The black-on-black design keeps it versatile while still carrying that unmistakable saltwater attitude.\u003c\/p\u003e\n\u003cp data-start=\"792\" data-end=\"826\"\u003eSimple. Sharp. Always in rotation.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"828\" data-end=\"840\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"841\" data-end=\"1092\"\u003e\n\u003cli data-section-id=\"opnzmz\" data-start=\"841\" data-end=\"868\"\u003eHigh crown structured fit\u003c\/li\u003e\n\u003cli data-section-id=\"1hl1cmr\" data-start=\"869\" data-end=\"906\"\u003eBlack front with black mesh backing\u003c\/li\u003e\n\u003cli data-section-id=\"1v6zhlm\" data-start=\"907\" data-end=\"932\"\u003eRope detail across brim\u003c\/li\u003e\n\u003cli data-section-id=\"6havft\" data-start=\"933\" data-end=\"970\"\u003eLightweight breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"971\" data-end=\"1000\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1yokyrk\" data-start=\"1001\" data-end=\"1028\"\u003eCustom Skully front patch\u003c\/li\u003e\n\u003cli data-section-id=\"m2c4nx\" data-start=\"1029\" data-end=\"1092\"\u003eBuilt for surf, fishing, boating, paddling, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:10:20-04:00","created_at":"2025-10-15T15:05:14-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["Beach Apparel","Black Hat","Blueline Surf","Boating Hat","Coastal Lifestyle","Fishing Hat","Florida Surf Shop","hat","Jupiter Florida","mens","Performance Hat","Rope Hat","Saltwater Lifestyle","Skully Hat","Trucker Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041302478926,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136058","requires_shipping":true,"taxable":true,"featured_image":{"id":35764855472206,"product_id":7735257890894,"position":1,"created_at":"2025-10-15T15:05:11-04:00","updated_at":"2026-05-15T13:24:17-04:00","alt":"Black Skully rope trucker hat from Blueline Surf \u0026 Paddle Co. featuring custom skull artwork and lightweight coastal styling inspired by the Jupiter Florida saltwater lifestyle.","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-black-black-blueline.jpg?v=1778865857","variant_ids":[43041302478926]},"available":false,"name":"Skully Rope Hat Black\/Black","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136058","featured_media":{"alt":"Black Skully rope trucker hat from Blueline Surf \u0026 Paddle Co. featuring custom skull artwork and lightweight coastal styling inspired by the Jupiter Florida saltwater lifestyle.","id":27090668027982,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-black-black-blueline.jpg?v=1778865857"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-black-black-blueline.jpg?v=1778865857"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-black-black-blueline.jpg?v=1778865857","options":["Title"],"media":[{"alt":"Black Skully rope trucker hat from Blueline Surf \u0026 Paddle Co. featuring custom skull artwork and lightweight coastal styling inspired by the Jupiter Florida saltwater lifestyle.","id":27090668027982,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-black-black-blueline.jpg?v=1778865857"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-rope-hat-black-black-blueline.jpg?v=1778865857","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"322\" data-end=\"499\"\u003eClean, stealthy, and built for everyday coastal living, the Skully Rope Hat Black\/Black delivers a classic high-crown trucker fit with lightweight comfort and all-black styling.\u003c\/p\u003e\n\u003cp data-start=\"501\" data-end=\"790\"\u003eFinished with custom Skully artwork and rope detail across the brim, this hat was made for long days in the sun, boat rides through the inlet, and nights that somehow turn into stories. The black-on-black design keeps it versatile while still carrying that unmistakable saltwater attitude.\u003c\/p\u003e\n\u003cp data-start=\"792\" data-end=\"826\"\u003eSimple. Sharp. Always in rotation.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"828\" data-end=\"840\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"841\" data-end=\"1092\"\u003e\n\u003cli data-section-id=\"opnzmz\" data-start=\"841\" data-end=\"868\"\u003eHigh crown structured fit\u003c\/li\u003e\n\u003cli data-section-id=\"1hl1cmr\" data-start=\"869\" data-end=\"906\"\u003eBlack front with black mesh backing\u003c\/li\u003e\n\u003cli data-section-id=\"1v6zhlm\" data-start=\"907\" data-end=\"932\"\u003eRope detail across brim\u003c\/li\u003e\n\u003cli data-section-id=\"6havft\" data-start=\"933\" data-end=\"970\"\u003eLightweight breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"971\" data-end=\"1000\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1yokyrk\" data-start=\"1001\" data-end=\"1028\"\u003eCustom Skully front patch\u003c\/li\u003e\n\u003cli data-section-id=\"m2c4nx\" data-start=\"1029\" data-end=\"1092\"\u003eBuilt for surf, fishing, boating, paddling, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-10-21T07:12:23-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline’s Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}}]}
{"item":{"id":7735257595982,"title":"Florida Box Tech Hat – Viper OptiCam \/ Black","handle":"florida-box-tritech-hat-viper-opticam-black-hc-fl","description":"\u003cp\u003eThe Florida Box Tech Hat – Viper OptiCam \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Tech Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: TriTech\u003c\/li\u003e\n\u003cli\u003eColor: Viper OptiCam \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:10:07-04:00","created_at":"2025-10-15T15:04:01-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","Florida Box","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","paddleboarding","surf hats","Tech Hats","TriTech","womens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041300316238,"title":"Viper OptiCam\/Black","option1":"Viper OptiCam\/Black","option2":null,"option3":null,"sku":"210000142971","requires_shipping":true,"taxable":true,"featured_image":{"id":35764777910350,"product_id":7735257595982,"position":1,"created_at":"2025-10-15T15:04:00-04:00","updated_at":"2025-10-15T15:04:03-04:00","alt":"Florida Box Tech Hat – Viper OptiCam \/ Black from Blueline Surf and Paddle in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043","variant_ids":[43041300316238]},"available":true,"name":"Florida Box Tech Hat – Viper OptiCam \/ Black - Viper OptiCam\/Black","public_title":"Viper OptiCam\/Black","options":["Viper OptiCam\/Black"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142971","featured_media":{"alt":"Florida Box Tech Hat – Viper OptiCam \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27090590728270,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043","options":["Color"],"media":[{"alt":"Florida Box Tech Hat – Viper OptiCam \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27090590728270,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Florida Box Tech Hat – Viper OptiCam \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Tech Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: TriTech\u003c\/li\u003e\n\u003cli\u003eColor: Viper OptiCam \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Color","position":1,"values":["Viper OptiCam\/Black"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7735257071694,"title":"OG Blueline Performance Hat – Olive \/ Black","handle":"og-blueline-uv-lite-hat-olive-black","description":"\u003cp\u003eThe OG Blueline Performance Hat – Olive \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Olive \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:09:53-04:00","created_at":"2025-10-15T15:02:11-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","paddleboarding","Performance Hats","surf hats","UV Lite","womens"],"price":1995,"price_min":1995,"price_max":1995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041297694798,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136253","requires_shipping":true,"taxable":true,"featured_image":{"id":35764746977358,"product_id":7735257071694,"position":1,"created_at":"2025-10-15T15:02:09-04:00","updated_at":"2025-12-05T15:16:28-05:00","alt":"OG Blueline Performance Hat – Olive \/ Black from Blueline Surf and Paddle in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788","variant_ids":[43041297694798]},"available":false,"name":"OG Blueline Performance Hat – Olive \/ Black","public_title":null,"options":["Default Title"],"price":1995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136253","featured_media":{"alt":"OG Blueline Performance Hat – Olive \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27090560024654,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788","options":["Title"],"media":[{"alt":"OG Blueline Performance Hat – Olive \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27090560024654,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Blueline Performance Hat – Olive \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Olive \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-10-29T18:08:39-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. This collection features a hand picked lineup of our Blueline Surf and Paddle Co. hats. Someare performance truckers, and flat bills—all designed for life in Jupiter and built for the coastal lifestyle. Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":301888077902,"handle":"holiday-sale","updated_at":"2026-09-24T10:50:08-04:00","published_at":"2025-12-20T12:05:06-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"web","title":"Blueline Holiday Sale – Women’s Crops, Men’s T-Shirts \u0026 Hats","body_html":"\u003cp data-start=\"481\" data-end=\"733\"\u003eCelebrate the season, coastal-style. Shop the \u003cstrong data-start=\"527\" data-end=\"544\"\u003eBlueline Sale\u003c\/strong\u003e featuring women’s crop t-shirts, men’s graphic t-shirts, and best-selling Blueline hats. Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-10-19T13:12:05-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7735256744014,"title":"OG Blueline Performance Hat – White \/ Black","handle":"og-blueline-uv-lite-hat-white-black","description":"\u003cp\u003eThe OG Blueline Performance Hat – White \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:07:57-04:00","created_at":"2025-10-15T15:01:17-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","paddleboarding","Performance Hats","surf hats","UV Lite","womens"],"price":2000,"price_min":2000,"price_max":2000,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041296089166,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136251","requires_shipping":true,"taxable":true,"featured_image":{"id":35764723220558,"product_id":7735256744014,"position":1,"created_at":"2025-10-15T15:01:14-04:00","updated_at":"2025-12-05T14:01:42-05:00","alt":"OG Blueline Performance Hat – White \/ Black from Blueline Surf and Paddle in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302","variant_ids":[43041296089166]},"available":false,"name":"OG Blueline Performance Hat – White \/ Black","public_title":null,"options":["Default Title"],"price":2000,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136251","featured_media":{"alt":"OG Blueline Performance Hat – White \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27090536300622,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302","options":["Title"],"media":[{"alt":"OG Blueline Performance Hat – White \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27090536300622,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Blueline Performance Hat – White \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-10-29T18:08:39-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. This collection features a hand picked lineup of our Blueline Surf and Paddle Co. hats. Someare performance truckers, and flat bills—all designed for life in Jupiter and built for the coastal lifestyle. Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":301888077902,"handle":"holiday-sale","updated_at":"2026-09-24T10:50:08-04:00","published_at":"2025-12-20T12:05:06-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"web","title":"Blueline Holiday Sale – Women’s Crops, Men’s T-Shirts \u0026 Hats","body_html":"\u003cp data-start=\"481\" data-end=\"733\"\u003eCelebrate the season, coastal-style. Shop the \u003cstrong data-start=\"527\" data-end=\"544\"\u003eBlueline Sale\u003c\/strong\u003e featuring women’s crop t-shirts, men’s graphic t-shirts, and best-selling Blueline hats. Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-10-19T13:12:05-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7735256678478,"title":"OG Blueline Performance Hat – Navy \/ Navy","handle":"og-uv-lite-hat-navy-navy-navy-patch-hc-sc","description":"\u003cp\u003eThe OG Blueline Performance Hat – Navy \/ Navy brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Navy \/ Navy\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:07:43-04:00","created_at":"2025-10-15T15:01:10-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","paddleboarding","Performance Hats","surf hats","UV Lite","womens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041293893710,"title":"Navy","option1":"Navy","option2":null,"option3":null,"sku":"210000142180","requires_shipping":true,"taxable":true,"featured_image":{"id":35764690747470,"product_id":7735256678478,"position":1,"created_at":"2025-10-15T15:01:06-04:00","updated_at":"2025-10-15T15:01:09-04:00","alt":"OG Blueline Performance Hat – Navy \/ Navy from Blueline Surf and Paddle in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869","variant_ids":[43041293893710]},"available":true,"name":"OG Blueline Performance Hat – Navy \/ Navy - Navy","public_title":"Navy","options":["Navy"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142180","featured_media":{"alt":"OG Blueline Performance Hat – Navy \/ Navy from Blueline Surf and Paddle in Jupiter Florida","id":27090499403854,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869","options":["Color"],"media":[{"alt":"OG Blueline Performance Hat – Navy \/ Navy from Blueline Surf and Paddle in Jupiter Florida","id":27090499403854,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Blueline Performance Hat – Navy \/ Navy brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Navy \/ Navy\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Color","position":1,"values":["Navy"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-10-19T13:12:05-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7735256481870,"title":"Blueline OG Performance Hat – Black","handle":"og-blueline-logo-uv-lite-hat-black-stone","description":"\u003cp data-start=\"381\" data-end=\"706\"\u003eThe \u003cmeta charset=\"utf-8\"\u003eBlueline OG Performance Hat i\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003en Black delivers lightweight comfort and all-day sun protection. Built with breathable mesh and UV-resistant materials, this hat keeps you cool on the water, on the boat, or around town. Finished with the Blueline Surf \u0026amp; Paddle Co. stone-colored logo patch for a clean, classic Jupiter look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"708\" data-end=\"971\"\u003e\u003cstrong data-start=\"708\" data-end=\"719\"\u003eDetails\u003c\/strong\u003e\u003cbr data-start=\"719\" data-end=\"722\"\u003e• UV Lite performance fabric\u003cbr data-start=\"750\" data-end=\"753\"\u003e• Black crown, black mesh, stone logo patch\u003cbr data-start=\"796\" data-end=\"799\"\u003e• Structured fit with adjustable snapback\u003cbr data-start=\"840\" data-end=\"843\"\u003e• Ideal for fishing, boating, paddleboarding, and everyday surf lifestyle\u003cbr data-start=\"916\" data-end=\"919\"\u003e• Top-searched style for Blueline hats and UV hats\u003c\/p\u003e","published_at":"2025-10-15T15:07:28-04:00","created_at":"2025-10-15T15:00:10-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041292517454,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136255","requires_shipping":true,"taxable":true,"featured_image":{"id":35764336033870,"product_id":7735256481870,"position":1,"created_at":"2025-10-15T15:00:06-04:00","updated_at":"2025-12-11T16:36:02-05:00","alt":"OG Blueline Logo UV Lite Hat in Black with stone patch displayed on a dock piling","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962","variant_ids":[43041292517454]},"available":true,"name":"Blueline OG Performance Hat – Black","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136255","featured_media":{"alt":"OG Blueline Logo UV Lite Hat in Black with stone patch displayed on a dock piling","id":27090474762318,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962","options":["Title"],"media":[{"alt":"OG Blueline Logo UV Lite Hat in Black with stone patch displayed on a dock piling","id":27090474762318,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"381\" data-end=\"706\"\u003eThe \u003cmeta charset=\"utf-8\"\u003eBlueline OG Performance Hat i\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003en Black delivers lightweight comfort and all-day sun protection. Built with breathable mesh and UV-resistant materials, this hat keeps you cool on the water, on the boat, or around town. Finished with the Blueline Surf \u0026amp; Paddle Co. stone-colored logo patch for a clean, classic Jupiter look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"708\" data-end=\"971\"\u003e\u003cstrong data-start=\"708\" data-end=\"719\"\u003eDetails\u003c\/strong\u003e\u003cbr data-start=\"719\" data-end=\"722\"\u003e• UV Lite performance fabric\u003cbr data-start=\"750\" data-end=\"753\"\u003e• Black crown, black mesh, stone logo patch\u003cbr data-start=\"796\" data-end=\"799\"\u003e• Structured fit with adjustable snapback\u003cbr data-start=\"840\" data-end=\"843\"\u003e• Ideal for fishing, boating, paddleboarding, and everyday surf lifestyle\u003cbr data-start=\"916\" data-end=\"919\"\u003e• Top-searched style for Blueline hats and UV hats\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7735256449102,"title":"OG Blueline Performance Hat – Charcoal \/ White","handle":"og-blueline-uv-lite-hat-charcoal-white-seafoam-patch","description":"\u003cp\u003eThe OG Blueline Performance Hat – Charcoal \/ White brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Charcoal \/ White\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:07:11-04:00","created_at":"2025-10-15T15:00:03-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","paddleboarding","Performance Hats","surf hats","UV Lite","womens"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041292451918,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136254","requires_shipping":true,"taxable":true,"featured_image":{"id":35764333117518,"product_id":7735256449102,"position":1,"created_at":"2025-10-15T14:59:59-04:00","updated_at":"2025-12-05T16:42:00-05:00","alt":"OG Blueline Performance Hat – Charcoal \/ White from Blueline Surf and Paddle in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920","variant_ids":[43041292451918]},"available":false,"name":"OG Blueline Performance Hat – Charcoal \/ White","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136254","featured_media":{"alt":"OG Blueline Performance Hat – Charcoal \/ White from Blueline Surf and Paddle in Jupiter Florida","id":27090471845966,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920","options":["Title"],"media":[{"alt":"OG Blueline Performance Hat – Charcoal \/ White from Blueline Surf and Paddle in Jupiter Florida","id":27090471845966,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Blueline Performance Hat – Charcoal \/ White brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Charcoal \/ White\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-10-29T18:08:39-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. This collection features a hand picked lineup of our Blueline Surf and Paddle Co. hats. Someare performance truckers, and flat bills—all designed for life in Jupiter and built for the coastal lifestyle. Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":301888077902,"handle":"holiday-sale","updated_at":"2026-09-24T10:50:08-04:00","published_at":"2025-12-20T12:05:06-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"web","title":"Blueline Holiday Sale – Women’s Crops, Men’s T-Shirts \u0026 Hats","body_html":"\u003cp data-start=\"481\" data-end=\"733\"\u003eCelebrate the season, coastal-style. Shop the \u003cstrong data-start=\"527\" data-end=\"544\"\u003eBlueline Sale\u003c\/strong\u003e featuring women’s crop t-shirts, men’s graphic t-shirts, and best-selling Blueline hats. Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7735255892046,"title":"OG Smoke Blue\\White C12 Curved","handle":"og-smoke-blue-white-c12-curved","description":"\u003cp\u003eThe OG Smoke Blue \/ White C12 Curved brings Blueline OG artwork to your everyday hat rotation. Its low crown shape and curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlueline OG artwork\u003c\/li\u003e\n\u003cli\u003eLow crown profile\u003c\/li\u003e\n\u003cli\u003eCurved brim\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:06:53-04:00","created_at":"2025-10-15T14:58:30-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - CAPTEUR Curved","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041290485838,"title":"Smoke Blue\/White","option1":"Smoke Blue\/White","option2":null,"option3":null,"sku":"210000053021","requires_shipping":true,"taxable":true,"featured_image":{"id":35764311195726,"product_id":7735255892046,"position":1,"created_at":"2025-10-15T14:58:28-04:00","updated_at":"2025-10-15T14:58:31-04:00","alt":"OG Smoke Blue\\White C12 Curved","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711","variant_ids":[43041290485838]},"available":true,"name":"OG Smoke Blue\\White C12 Curved - Smoke Blue\/White","public_title":"Smoke Blue\/White","options":["Smoke Blue\/White"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000053021","featured_media":{"alt":"OG Smoke Blue\\White C12 Curved","id":27090449989710,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711","options":["Color"],"media":[{"alt":"OG Smoke Blue\\White C12 Curved","id":27090449989710,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Smoke Blue \/ White C12 Curved brings Blueline OG artwork to your everyday hat rotation. Its low crown shape and curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlueline OG artwork\u003c\/li\u003e\n\u003cli\u003eLow crown profile\u003c\/li\u003e\n\u003cli\u003eCurved brim\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Color","position":1,"values":["Smoke Blue\/White"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Blueline OG artwork"}]},{"type":"list-item","children":[{"type":"text","value":"Low crown profile"}]},{"type":"list-item","children":[{"type":"text","value":"Curved brim"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Choose your option"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Color: Smoke Blue\/White"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"This style has a curved brim for a classic cap profile."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose this design for its artwork, color and crown profile. It is an easy match for a Blueline tee or hoodie for casual days along the coast."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-10-19T13:12:05-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7735252090958,"title":"OG Cotton Twill Hacienda LC C","handle":"og-cotton-twill-hacienda-lc-c","description":"\u003cp\u003eThe OG Cotton Twill Hacienda brings Blueline OG artwork to your everyday hat rotation. Its low crown shape and curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlueline OG artwork\u003c\/li\u003e\n\u003cli\u003eLow crown profile\u003c\/li\u003e\n\u003cli\u003eCurved brim\u003c\/li\u003e\n\u003cli\u003eCotton twill style\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:06:35-04:00","created_at":"2025-10-15T14:57:35-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041285177422,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000131712","requires_shipping":true,"taxable":true,"featured_image":{"id":35764202668110,"product_id":7735252090958,"position":1,"created_at":"2025-10-15T14:57:32-04:00","updated_at":"2025-10-15T14:57:35-04:00","alt":"OG Cotton Twill Hacienda","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655","variant_ids":[43041285177422]},"available":false,"name":"OG Cotton Twill Hacienda LC C","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000131712","featured_media":{"alt":"OG Cotton Twill Hacienda","id":27090341167182,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655","options":["Title"],"media":[{"alt":"OG Cotton Twill Hacienda","id":27090341167182,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Cotton Twill Hacienda brings Blueline OG artwork to your everyday hat rotation. Its low crown shape and curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlueline OG artwork\u003c\/li\u003e\n\u003cli\u003eLow crown profile\u003c\/li\u003e\n\u003cli\u003eCurved brim\u003c\/li\u003e\n\u003cli\u003eCotton twill style\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Blueline OG artwork"}]},{"type":"list-item","children":[{"type":"text","value":"Low crown profile"}]},{"type":"list-item","children":[{"type":"text","value":"Curved brim"}]},{"type":"list-item","children":[{"type":"text","value":"Cotton twill style"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"The low crown gives the hat a shallower profile that sits closer to the head."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose this design for its artwork, color and crown profile. It is an easy match for a Blueline tee or hoodie for casual days along the coast."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-10-23T12:39:00-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}}]}
{"item":{"id":7735221911630,"title":"OG Blueline Curved Hat – Charcoal \/ Teal","handle":"og-charcoal-teal-c12-curved","description":"\u003cp\u003eThe OG Blueline Curved Hat – Charcoal \/ Teal brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Curved Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Curved\u003c\/li\u003e\n\u003cli\u003eColor: Charcoal \/ Teal\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T14:53:55-04:00","created_at":"2025-10-15T14:50:53-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - CAPTEUR Curved","tags":["beach","Blueline Surf and Paddle","boating","Curved","Curved Hats","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","paddleboarding","surf hats","womens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041246150734,"title":"Charcoal\/Teal","option1":"Charcoal\/Teal","option2":null,"option3":null,"sku":"210000056670","requires_shipping":true,"taxable":true,"featured_image":{"id":35763688636494,"product_id":7735221911630,"position":1,"created_at":"2025-10-15T14:50:51-04:00","updated_at":"2025-10-15T14:50:54-04:00","alt":"OG Blueline Curved Hat – Charcoal \/ Teal from Blueline Surf and Paddle in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cf6dyx1va8f6z1gz8hqx.jpg?v=1760554254","variant_ids":[43041246150734]},"available":true,"name":"OG Blueline Curved Hat – Charcoal \/ Teal - Charcoal\/Teal","public_title":"Charcoal\/Teal","options":["Charcoal\/Teal"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000056670","featured_media":{"alt":"OG Blueline Curved Hat – Charcoal \/ Teal from Blueline Surf and Paddle in Jupiter Florida","id":27089827496014,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cf6dyx1va8f6z1gz8hqx.jpg?v=1760554254"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cf6dyx1va8f6z1gz8hqx.jpg?v=1760554254"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cf6dyx1va8f6z1gz8hqx.jpg?v=1760554254","options":["Color"],"media":[{"alt":"OG Blueline Curved Hat – Charcoal \/ Teal from Blueline Surf and Paddle in Jupiter Florida","id":27089827496014,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cf6dyx1va8f6z1gz8hqx.jpg?v=1760554254"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cf6dyx1va8f6z1gz8hqx.jpg?v=1760554254","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Blueline Curved Hat – Charcoal \/ Teal brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Curved Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Curved\u003c\/li\u003e\n\u003cli\u003eColor: Charcoal \/ Teal\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Color","position":1,"values":["Charcoal\/Teal"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-10-19T13:12:05-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7735221878862,"title":"OG Quarry \/ Quarry C12 Curved","handle":"og-quarry-quarry-c12-curved","description":"\u003cp\u003eThe OG Quarry \/ Quarry C12 Curved brings Blueline OG artwork to your everyday hat rotation. Its low crown shape and curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlueline OG artwork\u003c\/li\u003e\n\u003cli\u003eLow crown profile\u003c\/li\u003e\n\u003cli\u003eCurved brim\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T14:53:37-04:00","created_at":"2025-10-15T14:50:46-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - CAPTEUR Curved","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041246085198,"title":"Quarry","option1":"Quarry","option2":null,"option3":null,"sku":"210000143179","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Quarry \/ Quarry C12 Curved - Quarry","public_title":"Quarry","options":["Quarry"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000143179","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0359.jpg?v=1760554403","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/patzr9ywr8kbjyhelffz.jpg?v=1764450303"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0359.jpg?v=1760554403","options":["Color"],"media":[{"alt":"OG Quarry \/ Quarry C12 Curved","id":27089915871310,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0359.jpg?v=1760554403"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0359.jpg?v=1760554403","width":2848},{"alt":"OG Quarry \/ Quarry C12 Curved, view 2","id":30968408571982,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/patzr9ywr8kbjyhelffz.jpg?v=1764450303"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/patzr9ywr8kbjyhelffz.jpg?v=1764450303","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Quarry \/ Quarry C12 Curved brings Blueline OG artwork to your everyday hat rotation. Its low crown shape and curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlueline OG artwork\u003c\/li\u003e\n\u003cli\u003eLow crown profile\u003c\/li\u003e\n\u003cli\u003eCurved brim\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Color","position":1,"values":["Quarry"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Blueline OG artwork"}]},{"type":"list-item","children":[{"type":"text","value":"Low crown profile"}]},{"type":"list-item","children":[{"type":"text","value":"Curved brim"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Choose your option"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Color: Quarry"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"This style has a curved brim for a classic cap profile."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose this design for its artwork, color and crown profile. It is an easy match for a Blueline tee or hoodie for casual days along the coast."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-10-19T13:12:05-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7735221780558,"title":"OG Camo\\Black C12 Curved","handle":"og-camo-black-c12-curved","description":"\u003cp\u003eThe OG Camo \/ Black C12 Curved brings Blueline OG artwork to your everyday hat rotation. Its low crown shape and curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlueline OG artwork\u003c\/li\u003e\n\u003cli\u003eLow crown profile\u003c\/li\u003e\n\u003cli\u003eCurved brim\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T14:53:01-04:00","created_at":"2025-10-15T14:49:53-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - CAPTEUR Curved","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041244938318,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000053018","requires_shipping":true,"taxable":true,"featured_image":{"id":35763341557838,"product_id":7735221780558,"position":1,"created_at":"2025-10-15T14:49:51-04:00","updated_at":"2025-10-15T14:49:53-04:00","alt":"OG Camo\\Black C12 Curved","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/d4q2jemrljsuq2weabl7.jpg?v=1760554193","variant_ids":[43041244938318]},"available":false,"name":"OG Camo\\Black C12 Curved","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000053018","featured_media":{"alt":"OG Camo\\Black C12 Curved","id":27089799315534,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/d4q2jemrljsuq2weabl7.jpg?v=1760554193"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/d4q2jemrljsuq2weabl7.jpg?v=1760554193"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/d4q2jemrljsuq2weabl7.jpg?v=1760554193","options":["Title"],"media":[{"alt":"OG Camo\\Black C12 Curved","id":27089799315534,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/d4q2jemrljsuq2weabl7.jpg?v=1760554193"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/d4q2jemrljsuq2weabl7.jpg?v=1760554193","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Camo \/ Black C12 Curved brings Blueline OG artwork to your everyday hat rotation. Its low crown shape and curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlueline OG artwork\u003c\/li\u003e\n\u003cli\u003eLow crown profile\u003c\/li\u003e\n\u003cli\u003eCurved brim\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Blueline OG artwork"}]},{"type":"list-item","children":[{"type":"text","value":"Low crown profile"}]},{"type":"list-item","children":[{"type":"text","value":"Curved brim"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"This style has a curved brim for a classic cap profile."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose this design for its artwork, color and crown profile. It is an easy match for a Blueline tee or hoodie for casual days along the coast."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-10-19T13:12:05-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7735221715022,"title":"OG Logo Hat Tarpon Tonal Scale Slate\/NavyHC SC","handle":"og-logo-hat-tarpon-tonal-scale-slate-navyhc-sc","description":"\u003cp\u003eThe OG Logo Hat Tarpon Tonal Scale Slate\/NavyHC brings Blueline OG artwork to your everyday hat rotation. Its high crown shape and slightly curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlueline OG artwork\u003c\/li\u003e\n\u003cli\u003eHigh crown profile\u003c\/li\u003e\n\u003cli\u003eSlightly curved brim\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T14:52:31-04:00","created_at":"2025-10-15T14:48:58-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041243856974,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000128750","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Logo Hat Tarpon Tonal Scale Slate\/NavyHC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000128750","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/orphgicfa8qe17srjlcd.jpg?v=1760554336"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/orphgicfa8qe17srjlcd.jpg?v=1760554336","options":["Title"],"media":[{"alt":"OG Logo Hat Tarpon Tonal Scale Slate\/NavyHC","id":27089733976142,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/orphgicfa8qe17srjlcd.jpg?v=1760554336"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/orphgicfa8qe17srjlcd.jpg?v=1760554336","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Logo Hat Tarpon Tonal Scale Slate\/NavyHC brings Blueline OG artwork to your everyday hat rotation. Its high crown shape and slightly curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlueline OG artwork\u003c\/li\u003e\n\u003cli\u003eHigh crown profile\u003c\/li\u003e\n\u003cli\u003eSlightly curved brim\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Blueline OG artwork"}]},{"type":"list-item","children":[{"type":"text","value":"High crown profile"}]},{"type":"list-item","children":[{"type":"text","value":"Slightly curved brim"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"The high crown gives the hat a taller profile above the head."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose this design for its artwork, color and crown profile. It is an easy match for a Blueline tee or hoodie for casual days along the coast."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7735221551182,"title":"JUP Foam Trucker Hat – Camo \/ Black","handle":"otto-jup-hat-camo-black","description":"\u003cp\u003eThe JUP Foam Trucker Hat – Camo \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Foam Trucker Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Foam Trucker\u003c\/li\u003e\n\u003cli\u003eColor: Camo \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T14:52:04-04:00","created_at":"2025-10-15T14:47:15-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["beach","Blueline Surf and Paddle","boating","Florida lifestyle","Foam Trucker","Foam Trucker Hats","hat","JUP","Jupiter Florida","Jupiter hats","Jupiter surf shop","mens","paddleboarding","surf hats","womens"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":2499,"compare_at_price_min":2499,"compare_at_price_max":2499,"compare_at_price_varies":false,"variants":[{"id":43041241530446,"title":"Camo\/Black","option1":"Camo\/Black","option2":null,"option3":null,"sku":"210000136532","requires_shipping":true,"taxable":true,"featured_image":{"id":35763240927310,"product_id":7735221551182,"position":1,"created_at":"2025-10-15T14:47:12-04:00","updated_at":"2025-10-15T14:47:15-04:00","alt":"JUP Foam Trucker Hat – Camo \/ Black from Blueline Surf and Paddle in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pytdv4db4nld0d6o2lm8.jpg?v=1760554035","variant_ids":[43041241530446]},"available":true,"name":"JUP Foam Trucker Hat – Camo \/ Black - Camo\/Black","public_title":"Camo\/Black","options":["Camo\/Black"],"price":2799,"weight":0,"compare_at_price":2499,"inventory_management":"shopify","barcode":"210000136532","featured_media":{"alt":"JUP Foam Trucker Hat – Camo \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27089698717774,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pytdv4db4nld0d6o2lm8.jpg?v=1760554035"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pytdv4db4nld0d6o2lm8.jpg?v=1760554035"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pytdv4db4nld0d6o2lm8.jpg?v=1760554035","options":["Color"],"media":[{"alt":"JUP Foam Trucker Hat – Camo \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27089698717774,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pytdv4db4nld0d6o2lm8.jpg?v=1760554035"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pytdv4db4nld0d6o2lm8.jpg?v=1760554035","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe JUP Foam Trucker Hat – Camo \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Foam Trucker Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Foam Trucker\u003c\/li\u003e\n\u003cli\u003eColor: Camo \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Color","position":1,"values":["Camo\/Black"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-10-19T13:21:00-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline JUP Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"womens","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":313811304526,"handle":"camo-hats-collection","updated_at":"2026-09-24T10:50:11-04:00","published_at":"2026-08-06T13:54:59-04:00","sort_order":"manual","template_suffix":"camo-hats","published_scope":"global","title":"Camo Hats Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePerformance camo hats built for fishing, boating, paddling, and everyday coastal adventures. Shop lightweight camouflage hats at Blueline Surf \u0026amp; Paddle Co.\u003c\/p\u003e","image":{"created_at":"2026-08-06T13:54:58-04:00","alt":"","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43_83d06c6c-6d13-4e3c-a515-182fa01b4116.jpg?v=1786038899"}},{"id":317042262094,"handle":"womens-hats","updated_at":"2026-10-30T07:08:26-04:00","published_at":"2026-10-06T08:47:43-04:00","sort_order":"manual","template_suffix":null,"published_scope":"global","title":"Women's Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan\u003eWomen’s \u003c\/span\u003e\u003cspan\u003eHats \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003eJUP \u003c\/span\u003e\u003cspan\u003eLifestyle\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eShop \u003c\/span\u003e\u003cspan\u003ewomen’s \u003c\/span\u003e\u003cspan\u003ehats \u003c\/span\u003e\u003cspan\u003emade \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003esunny \u003c\/span\u003e\u003cspan\u003edays \u003c\/span\u003e\u003cspan\u003ein \u003c\/span\u003e\u003cspan\u003eJupiter, \u003c\/span\u003e\u003cspan\u003eFlorida \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003ewherever \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003ewater \u003c\/span\u003e\u003cspan\u003etakes \u003c\/span\u003e\u003cspan\u003eyou. \u003c\/span\u003e\u003cspan\u003eExplore \u003c\/span\u003e\u003cspan\u003eBlueline \u003c\/span\u003e\u003cspan\u003etrucker \u003c\/span\u003e\u003cspan\u003ehats, \u003c\/span\u003e\u003cspan\u003erope \u003c\/span\u003e\u003cspan\u003ehats, \u003c\/span\u003e\u003cspan\u003ebaseball \u003c\/span\u003e\u003cspan\u003ecaps, \u003c\/span\u003e\u003cspan\u003evisors \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003elaid-\u003c\/span\u003e\u003cspan\u003eback \u003c\/span\u003e\u003cspan\u003ecoastal \u003c\/span\u003e\u003cspan\u003estyles \u003c\/span\u003e\u003cspan\u003edesigned \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003ebeach, \u003c\/span\u003e\u003cspan\u003eboat, \u003c\/span\u003e\u003cspan\u003epaddleboard \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003eeveryday \u003c\/span\u003e\u003cspan\u003ewear.\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2026-10-06T09:10:41-04:00","alt":"","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-031_1.jpg?v=1791292242"}}]}
{"item":{"id":7735221157966,"title":"OG Blueline UV Lite Hat – Slate\/Navy","handle":"og-blueline-uv-lite-hat-slate-navy","description":"\u003cp data-start=\"677\" data-end=\"984\"\u003eThe OG Blueline UV Lite Hat in Slate\/Navy is built for comfort, airflow, and long days spent under the Florida sun. Featuring a lightweight UV Lite front panel, breathable navy mesh back, and our signature Blueline Surf \u0026amp; Paddle Co. patch, this hat delivers dependable performance with a clean coastal look.\u003c\/p\u003e\n\u003cp data-start=\"986\" data-end=\"1167\"\u003eQuick-drying, durable, and perfect for boating, paddleboarding, fishing, or everyday Jupiter living, this is a go-to performance hat for anyone who loves the water and the outdoors.\u003c\/p\u003e","published_at":"2025-10-15T14:44:33-04:00","created_at":"2025-10-15T14:44:03-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041237401678,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136256","requires_shipping":true,"taxable":true,"featured_image":{"id":35762760974414,"product_id":7735221157966,"position":1,"created_at":"2025-10-15T14:43:58-04:00","updated_at":"2025-12-05T17:15:23-05:00","alt":"Blueline OG UV Lite Hat in Slate and Navy with signature patch on dock in Jupiter Florida – front view","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Lite_Hat_Slate_and_Navy.jpg?v=1764972923","variant_ids":[43041237401678]},"available":false,"name":"OG Blueline UV Lite Hat – Slate\/Navy","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136256","featured_media":{"alt":"Blueline OG UV Lite Hat in Slate and Navy with signature patch on dock in Jupiter Florida – front view","id":27089578688590,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Lite_Hat_Slate_and_Navy.jpg?v=1764972923"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Lite_Hat_Slate_and_Navy.jpg?v=1764972923"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Lite_Hat_Slate_and_Navy.jpg?v=1764972923","options":["Title"],"media":[{"alt":"Blueline OG UV Lite Hat in Slate and Navy with signature patch on dock in Jupiter Florida – front view","id":27089578688590,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Lite_Hat_Slate_and_Navy.jpg?v=1764972923"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Lite_Hat_Slate_and_Navy.jpg?v=1764972923","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"677\" data-end=\"984\"\u003eThe OG Blueline UV Lite Hat in Slate\/Navy is built for comfort, airflow, and long days spent under the Florida sun. Featuring a lightweight UV Lite front panel, breathable navy mesh back, and our signature Blueline Surf \u0026amp; Paddle Co. patch, this hat delivers dependable performance with a clean coastal look.\u003c\/p\u003e\n\u003cp data-start=\"986\" data-end=\"1167\"\u003eQuick-drying, durable, and perfect for boating, paddleboarding, fishing, or everyday Jupiter living, this is a go-to performance hat for anyone who loves the water and the outdoors.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-10-29T18:08:39-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. This collection features a hand picked lineup of our Blueline Surf and Paddle Co. hats. Someare performance truckers, and flat bills—all designed for life in Jupiter and built for the coastal lifestyle. Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":301888077902,"handle":"holiday-sale","updated_at":"2026-09-24T10:50:08-04:00","published_at":"2025-12-20T12:05:06-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"web","title":"Blueline Holiday Sale – Women’s Crops, Men’s T-Shirts \u0026 Hats","body_html":"\u003cp data-start=\"481\" data-end=\"733\"\u003eCelebrate the season, coastal-style. Shop the \u003cstrong data-start=\"527\" data-end=\"544\"\u003eBlueline Sale\u003c\/strong\u003e featuring women’s crop t-shirts, men’s graphic t-shirts, and best-selling Blueline hats. Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7735220043854,"title":"OG Blueline UV Lite Hat – Carolina\/Navy","handle":"og-blueline-uv-lite-hat-carolina-nav","description":"\u003cp data-start=\"429\" data-end=\"760\"\u003eThe OG Blueline UV Lite Hat in Carolina\/Navy is built for long days in the sun, on the water, and around town. Made with a lightweight UV Lite front panel, breathable navy mesh back, and finished with our signature Blueline Surf \u0026amp; Paddle Co. patch, this performance trucker hat delivers comfort, airflow, and classic Jupiter style.\u003c\/p\u003e\n\u003cp data-start=\"762\" data-end=\"1012\"\u003ePerfect for boating, paddling, fishing, or staying shaded on hot Florida days, this hat dries fast, holds its shape, and handles the demands of an active coastal lifestyle. A go-to choice for anyone who loves clean style and practical sun protection.\u003c\/p\u003e","published_at":"2025-10-15T14:41:50-04:00","created_at":"2025-10-15T14:38:43-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["$20","hat","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041229668430,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136252","requires_shipping":true,"taxable":true,"featured_image":{"id":35762223513678,"product_id":7735220043854,"position":1,"created_at":"2025-10-15T14:38:41-04:00","updated_at":"2025-12-05T15:18:32-05:00","alt":"Blueline OG UV Lite Hat in Carolina and Navy with signature patch on dock in Jupiter Florida – front view","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912","variant_ids":[43041229668430]},"available":false,"name":"OG Blueline UV Lite Hat – Carolina\/Navy","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136252","featured_media":{"alt":"Blueline OG UV Lite Hat in Carolina and Navy with signature patch on dock in Jupiter Florida – front view","id":27089381326926,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912","options":["Title"],"media":[{"alt":"Blueline OG UV Lite Hat in Carolina and Navy with signature patch on dock in Jupiter Florida – front view","id":27089381326926,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"429\" data-end=\"760\"\u003eThe OG Blueline UV Lite Hat in Carolina\/Navy is built for long days in the sun, on the water, and around town. Made with a lightweight UV Lite front panel, breathable navy mesh back, and finished with our signature Blueline Surf \u0026amp; Paddle Co. patch, this performance trucker hat delivers comfort, airflow, and classic Jupiter style.\u003c\/p\u003e\n\u003cp data-start=\"762\" data-end=\"1012\"\u003ePerfect for boating, paddling, fishing, or staying shaded on hot Florida days, this hat dries fast, holds its shape, and handles the demands of an active coastal lifestyle. A go-to choice for anyone who loves clean style and practical sun protection.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-10-29T18:08:39-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. This collection features a hand picked lineup of our Blueline Surf and Paddle Co. hats. Someare performance truckers, and flat bills—all designed for life in Jupiter and built for the coastal lifestyle. Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":301888077902,"handle":"holiday-sale","updated_at":"2026-09-24T10:50:08-04:00","published_at":"2025-12-20T12:05:06-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"web","title":"Blueline Holiday Sale – Women’s Crops, Men’s T-Shirts \u0026 Hats","body_html":"\u003cp data-start=\"481\" data-end=\"733\"\u003eCelebrate the season, coastal-style. Shop the \u003cstrong data-start=\"527\" data-end=\"544\"\u003eBlueline Sale\u003c\/strong\u003e featuring women’s crop t-shirts, men’s graphic t-shirts, and best-selling Blueline hats. Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7735180886094,"title":"OG Logo Performance Hat - Black \/ Topo Camo","handle":"og-logo-performance-hat-black-topo-camo","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eBuilt for long days under the Florida sun, the \u003cstrong\u003eOG Logo Performance Hat\u003c\/strong\u003e combines lightweight comfort with technical performance and a clean coastal look. Featuring our signature OG Blueline logo on a black front panel with a subtle topo camo pattern, it's designed for everything from early morning surf checks and paddle sessions to afternoons on the boat and evenings around town.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe breathable performance fabric helps keep you cool, while the structured fit and adjustable closure provide all-day comfort whether you're on the water or off.\u003c\/p\u003e\n\u003cp\u003eDesigned for those who live the coastal lifestyle every day.\u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight performance construction\u003c\/li\u003e\n\u003cli\u003eBreathable fabric for hot weather\u003c\/li\u003e\n\u003cli\u003eSignature Blueline OG Logo patch\u003c\/li\u003e\n\u003cli\u003eBlack front with Topo Camo detailing\u003c\/li\u003e\n\u003cli\u003eAdjustable fit\u003c\/li\u003e\n\u003cli\u003eBuilt for life on and around the water\u003c\/li\u003e\n\u003cli\u003eDesigned in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBeach Days\u003c\/li\u003e\n\u003cli\u003eBoat Days\u003c\/li\u003e\n\u003cli\u003ePaddleboarding\u003c\/li\u003e\n\u003cli\u003eSurf Sessions\u003c\/li\u003e\n\u003cli\u003eFishing Lifestyle\u003c\/li\u003e\n\u003cli\u003eGolf\u003c\/li\u003e\n\u003cli\u003eTravel\u003c\/li\u003e\n\u003cli\u003eEveryday Coastal Wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFit\u003c\/h2\u003e\n\u003cp\u003eOne size fits most with an adjustable closure for a secure, comfortable fit throughout the day.\u003c\/p\u003e\n\u003ch2\u003eWhy Buy From Blueline?\u003c\/h2\u003e\n\u003cp\u003eAt Blueline Surf \u0026amp; Paddle Co., we design apparel inspired by the coastal lifestyle we live every day in Jupiter, Florida. From sunrise paddles to boat days and evenings by the water, our gear is made to keep up with wherever the day takes you.\u003c\/p\u003e","published_at":"2025-10-15T18:12:35-04:00","created_at":"2025-10-15T12:33:33-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Flat Brim","tags":["adjustable hat","Beach Hat","Black Hat","black performance hat","Blueline Hat","Blueline Surf","Blueline Surf and Paddle","Boating Hat","breathable hat","Camo Hat","camo performance hat","Coastal Apparel","Coastal Lifestyle","everyday hat","Florida Apparel","Florida Lifestyle","golf hat","Jupiter Florida","Jupiter surf shop","lightweight hat","men's performance hat","og logo hat","Outdoor Hat","Paddleboarding Hat","performance cap","Performance Hat","Sun Protection Hat","surf hat","Technical Hat","topo camo hat"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43040945471566,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147788","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Logo Performance Hat - Black \/ Topo Camo","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147788","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Topo_Hat_Black.jpg?v=1786040249"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Topo_Hat_Black.jpg?v=1786040249","options":["Title"],"media":[{"alt":"OG Logo Black Topo Hat","id":27098373750862,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Topo_Hat_Black.jpg?v=1786040249"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Topo_Hat_Black.jpg?v=1786040249","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eBuilt for long days under the Florida sun, the \u003cstrong\u003eOG Logo Performance Hat\u003c\/strong\u003e combines lightweight comfort with technical performance and a clean coastal look. Featuring our signature OG Blueline logo on a black front panel with a subtle topo camo pattern, it's designed for everything from early morning surf checks and paddle sessions to afternoons on the boat and evenings around town.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe breathable performance fabric helps keep you cool, while the structured fit and adjustable closure provide all-day comfort whether you're on the water or off.\u003c\/p\u003e\n\u003cp\u003eDesigned for those who live the coastal lifestyle every day.\u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight performance construction\u003c\/li\u003e\n\u003cli\u003eBreathable fabric for hot weather\u003c\/li\u003e\n\u003cli\u003eSignature Blueline OG Logo patch\u003c\/li\u003e\n\u003cli\u003eBlack front with Topo Camo detailing\u003c\/li\u003e\n\u003cli\u003eAdjustable fit\u003c\/li\u003e\n\u003cli\u003eBuilt for life on and around the water\u003c\/li\u003e\n\u003cli\u003eDesigned in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBeach Days\u003c\/li\u003e\n\u003cli\u003eBoat Days\u003c\/li\u003e\n\u003cli\u003ePaddleboarding\u003c\/li\u003e\n\u003cli\u003eSurf Sessions\u003c\/li\u003e\n\u003cli\u003eFishing Lifestyle\u003c\/li\u003e\n\u003cli\u003eGolf\u003c\/li\u003e\n\u003cli\u003eTravel\u003c\/li\u003e\n\u003cli\u003eEveryday Coastal Wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFit\u003c\/h2\u003e\n\u003cp\u003eOne size fits most with an adjustable closure for a secure, comfortable fit throughout the day.\u003c\/p\u003e\n\u003ch2\u003eWhy Buy From Blueline?\u003c\/h2\u003e\n\u003cp\u003eAt Blueline Surf \u0026amp; Paddle Co., we design apparel inspired by the coastal lifestyle we live every day in Jupiter, Florida. From sunrise paddles to boat days and evenings by the water, our gear is made to keep up with wherever the day takes you.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":313811304526,"handle":"camo-hats-collection","updated_at":"2026-09-24T10:50:11-04:00","published_at":"2026-08-06T13:54:59-04:00","sort_order":"manual","template_suffix":"camo-hats","published_scope":"global","title":"Camo Hats Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePerformance camo hats built for fishing, boating, paddling, and everyday coastal adventures. Shop lightweight camouflage hats at Blueline Surf \u0026amp; Paddle Co.\u003c\/p\u003e","image":{"created_at":"2026-08-06T13:54:58-04:00","alt":"","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43_83d06c6c-6d13-4e3c-a515-182fa01b4116.jpg?v=1786038899"}}]}
{"item":{"id":7729390682190,"title":"Triangle Lighthouse Hat Navy\/OrangeHC FL","handle":"triangle-lighthouse-hat-navy-orangehc-fl","description":"\u003cp\u003eThe Triangle Lighthouse Hat Navy\/OrangeHC brings Triangle Lighthouse artwork to your everyday hat rotation. Its high crown shape and flat brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTriangle Lighthouse artwork\u003c\/li\u003e\n\u003cli\u003eHigh crown profile\u003c\/li\u003e\n\u003cli\u003eFlat brim\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-10T09:46:30-04:00","created_at":"2025-10-10T09:35:40-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43017707389006,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136064","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Triangle Lighthouse Hat Navy\/OrangeHC FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136064","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0337.jpg?v=1760103958"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0337.jpg?v=1760103958","options":["Title"],"media":[{"alt":"Triangle Lighthouse Hat Navy\/OrangeHC","id":26853459689550,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0337.jpg?v=1760103958"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0337.jpg?v=1760103958","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Triangle Lighthouse Hat Navy\/OrangeHC brings Triangle Lighthouse artwork to your everyday hat rotation. Its high crown shape and flat brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTriangle Lighthouse artwork\u003c\/li\u003e\n\u003cli\u003eHigh crown profile\u003c\/li\u003e\n\u003cli\u003eFlat brim\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Triangle Lighthouse artwork"}]},{"type":"list-item","children":[{"type":"text","value":"High crown profile"}]},{"type":"list-item","children":[{"type":"text","value":"Flat brim"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"The high crown gives the hat a taller profile above the head."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose this design for its artwork, color and crown profile. It is an easy match for a Blueline tee or hoodie for casual days along the coast."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7729390583886,"title":"Triangle Lighthouse Tech Hat – Black \/ Pink","handle":"triangle-lighthouse-hat-black-pink-hc-fl","description":"\u003cp\u003eThe Triangle Lighthouse Tech Hat – Black \/ Pink brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConstruction: TriTech\u003c\/li\u003e\n\u003cli\u003eColor: Black \/ Pink\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-10T09:45:26-04:00","created_at":"2025-10-10T09:35:39-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","Florida lifestyle","hat","Jupiter Florida","Jupiter Lighthouse","Jupiter surf shop","mens","paddleboarding","surf hats","Tech Hats","TriTech","womens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43017707192398,"title":"Black\/Pink","option1":"Black\/Pink","option2":null,"option3":null,"sku":"210000142965","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Triangle Lighthouse Tech Hat – Black \/ Pink - Black\/Pink","public_title":"Black\/Pink","options":["Black\/Pink"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142965","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0866.jpg?v=1777643408"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0866.jpg?v=1777643408","options":["Color"],"media":[{"alt":"Triangle Lighthouse Tech Hat – Black \/ Pink from Blueline Surf and Paddle in Jupiter Florida","id":37580520325198,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0866.jpg?v=1777643408"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0866.jpg?v=1777643408","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Triangle Lighthouse Tech Hat – Black \/ Pink brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConstruction: TriTech\u003c\/li\u003e\n\u003cli\u003eColor: Black \/ Pink\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Color","position":1,"values":["Black\/Pink"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7729388814414,"title":"Classic TriTech Hat Black \/ White HC US FL","handle":"classic-tritech-hat-black-white-hc-us-fl","description":"\u003cp\u003eThe Classic TriTech Hat Black \/ White brings Blueline artwork to your everyday hat rotation. Its high crown shape and flat brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlueline artwork\u003c\/li\u003e\n\u003cli\u003eHigh crown profile\u003c\/li\u003e\n\u003cli\u003eFlat brim\u003c\/li\u003e\n\u003cli\u003eUnstructured crown\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-10T09:44:24-04:00","created_at":"2025-10-10T09:34:53-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown Unstructured","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43017704833102,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136250","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Classic TriTech Hat Black \/ White HC US FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136250","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0846.jpg?v=1765041237"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0846.jpg?v=1765041237","options":["Title"],"media":[{"alt":"Classic TriTech Hat Black \/ White","id":32086346104910,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0846.jpg?v=1765041237"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0846.jpg?v=1765041237","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Classic TriTech Hat Black \/ White brings Blueline artwork to your everyday hat rotation. Its high crown shape and flat brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlueline artwork\u003c\/li\u003e\n\u003cli\u003eHigh crown profile\u003c\/li\u003e\n\u003cli\u003eFlat brim\u003c\/li\u003e\n\u003cli\u003eUnstructured crown\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Blueline artwork"}]},{"type":"list-item","children":[{"type":"text","value":"High crown profile"}]},{"type":"list-item","children":[{"type":"text","value":"Flat brim"}]},{"type":"list-item","children":[{"type":"text","value":"Unstructured crown"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"The high crown gives the hat a taller profile above the head."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose this design for its artwork, color and crown profile. It is an easy match for a Blueline tee or hoodie for casual days along the coast."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7729388716110,"title":"Triangle Lighthouse Hat Navy\/Avocado Red HC FL","handle":"triangle-lighthouse-hat-navy-avocado-red-hc-fl","description":"\u003cp\u003eThe Triangle Lighthouse Hat Navy\/Avocado Red brings Triangle Lighthouse artwork to your everyday hat rotation. Its high crown shape and flat brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTriangle Lighthouse artwork\u003c\/li\u003e\n\u003cli\u003eHigh crown profile\u003c\/li\u003e\n\u003cli\u003eFlat brim\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-10T09:43:01-04:00","created_at":"2025-10-10T09:34:52-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43017704734798,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142966","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Triangle Lighthouse Hat Navy\/Avocado Red HC FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142966","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0338.jpg?v=1760103749"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0338.jpg?v=1760103749","options":["Title"],"media":[{"alt":"Triangle Lighthouse Hat Navy\/Avocado Red","id":26853307318350,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0338.jpg?v=1760103749"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0338.jpg?v=1760103749","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Triangle Lighthouse Hat Navy\/Avocado Red brings Triangle Lighthouse artwork to your everyday hat rotation. Its high crown shape and flat brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTriangle Lighthouse artwork\u003c\/li\u003e\n\u003cli\u003eHigh crown profile\u003c\/li\u003e\n\u003cli\u003eFlat brim\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Triangle Lighthouse artwork"}]},{"type":"list-item","children":[{"type":"text","value":"High crown profile"}]},{"type":"list-item","children":[{"type":"text","value":"Flat brim"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"The high crown gives the hat a taller profile above the head."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose this design for its artwork, color and crown profile. It is an easy match for a Blueline tee or hoodie for casual days along the coast."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7729388617806,"title":"Classic TriTech Hat Quarry \/ White HC US FL","handle":"classic-tritech-hat-quarry-white-hc-us-fl","description":"\u003cp\u003eThe Classic TriTech Hat in Quarry and White combines an unstructured fit with a durable rope design for a relaxed yet stylish look. This hat offers breathable comfort and a versatile silhouette that adapts effortlessly to your day, whether you're chilling on the beach or heading to dinner. Lightweight and easy to wear, it keeps you protected from the sun and bad hair days. \u003c\/p\u003e","published_at":"2025-10-10T09:39:46-04:00","created_at":"2025-10-10T09:34:51-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown Unstructured","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43017704603726,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000139004","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Classic TriTech Hat Quarry \/ White HC US FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000139004","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0341.jpg?v=1760103562"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0341.jpg?v=1760103562","options":["Title"],"media":[{"alt":"Classic TriTech Hat Quarry \/ White","id":26853181620302,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0341.jpg?v=1760103562"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0341.jpg?v=1760103562","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Classic TriTech Hat in Quarry and White combines an unstructured fit with a durable rope design for a relaxed yet stylish look. This hat offers breathable comfort and a versatile silhouette that adapts effortlessly to your day, whether you're chilling on the beach or heading to dinner. Lightweight and easy to wear, it keeps you protected from the sun and bad hair days. \u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-10-21T07:12:23-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline’s Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}}]}
{"item":{"id":7719415840846,"title":"OG Anorak Windbreaker Graphite","handle":"og-anorak-windbreaker-graphite","description":"\u003cp\u003eThe OG Anorak Windbreaker in Graphite is built heavy duty to shield you from harsh winds and unpredictable weather on the water, it ensures you stay warm and dry. Durable and reliable, this windbreaker offers the protection you need to focus on the fun, making every outing smooth and comfortable. Choose performance and comfort—perfect for any day at sea.\u003c\/p\u003e","published_at":"2025-10-03T08:55:34-04:00","created_at":"2025-10-02T14:02:54-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Jackets","tags":[],"price":6495,"price_min":6495,"price_max":6495,"available":true,"price_varies":false,"compare_at_price":6495,"compare_at_price_min":6495,"compare_at_price_max":6495,"compare_at_price_varies":false,"variants":[{"id":42972507340878,"title":"XS \/ Graphite","option1":"XS","option2":"Graphite","option3":null,"sku":"210000143492","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Anorak Windbreaker Graphite - XS \/ Graphite","public_title":"XS \/ Graphite","options":["XS","Graphite"],"price":6495,"weight":0,"compare_at_price":6495,"inventory_management":"shopify","barcode":"210000143492","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42972507308110,"title":"S \/ Graphite","option1":"S","option2":"Graphite","option3":null,"sku":"210000143491","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Anorak Windbreaker Graphite - S \/ Graphite","public_title":"S \/ Graphite","options":["S","Graphite"],"price":6495,"weight":0,"compare_at_price":6495,"inventory_management":"shopify","barcode":"210000143491","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42972507275342,"title":"M \/ Graphite","option1":"M","option2":"Graphite","option3":null,"sku":"210000143490","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Anorak Windbreaker Graphite - M \/ Graphite","public_title":"M \/ Graphite","options":["M","Graphite"],"price":6495,"weight":0,"compare_at_price":6495,"inventory_management":"shopify","barcode":"210000143490","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42972507209806,"title":"L \/ Graphite","option1":"L","option2":"Graphite","option3":null,"sku":"210000143489","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Anorak Windbreaker Graphite - L \/ Graphite","public_title":"L \/ Graphite","options":["L","Graphite"],"price":6495,"weight":0,"compare_at_price":6495,"inventory_management":"shopify","barcode":"210000143489","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42972507177038,"title":"XL \/ Graphite","option1":"XL","option2":"Graphite","option3":null,"sku":"210000143488","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Anorak Windbreaker Graphite - XL \/ Graphite","public_title":"XL \/ Graphite","options":["XL","Graphite"],"price":6495,"weight":0,"compare_at_price":6495,"inventory_management":"shopify","barcode":"210000143488","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42972507144270,"title":"2XL \/ Graphite","option1":"2XL","option2":"Graphite","option3":null,"sku":"210000143487","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Anorak Windbreaker Graphite - 2XL \/ Graphite","public_title":"2XL \/ Graphite","options":["2XL","Graphite"],"price":6495,"weight":0,"compare_at_price":6495,"inventory_management":"shopify","barcode":"210000143487","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0303.jpg?v=1759495923","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitled_design_29.png?v=1759495933"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0303.jpg?v=1759495923","options":["Size","Color"],"media":[{"alt":"OG Anorak Windbreaker Graphite","id":26713946816590,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0303.jpg?v=1759495923"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0303.jpg?v=1759495923","width":2848},{"alt":"OG Anorak Windbreaker Graphite, view 2","id":26713954680910,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitled_design_29.png?v=1759495933"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitled_design_29.png?v=1759495933","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Anorak Windbreaker in Graphite is built heavy duty to shield you from harsh winds and unpredictable weather on the water, it ensures you stay warm and dry. Durable and reliable, this windbreaker offers the protection you need to focus on the fun, making every outing smooth and comfortable. Choose performance and comfort—perfect for any day at sea.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["XS","S","M","L","XL","2XL"]},{"name":"Color","position":2,"values":["Graphite"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
{"item":{"id":7719415808078,"title":"OG Anorak Windbreaker Forest Camo","handle":"og-anorak-windbreaker-forest-camo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe OG Anorak Windbreaker in Forest Camo is built heavy duty to shield you from harsh winds and unpredictable weather on the water, it ensures you stay warm and dry. Durable and reliable, this windbreaker offers the protection you need to focus on the fun, making every outing smooth and comfortable. Choose performance and comfort—perfect for any day at sea.\u003c\/p\u003e","published_at":"2025-10-03T09:00:51-04:00","created_at":"2025-10-02T14:02:47-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Jackets","tags":[],"price":6495,"price_min":6495,"price_max":6495,"available":true,"price_varies":false,"compare_at_price":6495,"compare_at_price_min":6495,"compare_at_price_max":6495,"compare_at_price_varies":false,"variants":[{"id":42972507078734,"title":"XS \/ Forest Camo","option1":"XS","option2":"Forest Camo","option3":null,"sku":"210000143486","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Anorak Windbreaker Forest Camo - XS \/ Forest Camo","public_title":"XS \/ Forest Camo","options":["XS","Forest Camo"],"price":6495,"weight":0,"compare_at_price":6495,"inventory_management":"shopify","barcode":"210000143486","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42972507013198,"title":"S \/ Forest Camo","option1":"S","option2":"Forest Camo","option3":null,"sku":"210000143485","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Anorak Windbreaker Forest Camo - S \/ Forest Camo","public_title":"S \/ Forest Camo","options":["S","Forest Camo"],"price":6495,"weight":0,"compare_at_price":6495,"inventory_management":"shopify","barcode":"210000143485","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42972506980430,"title":"M \/ Forest Camo","option1":"M","option2":"Forest Camo","option3":null,"sku":"210000143484","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Anorak Windbreaker Forest Camo - M \/ Forest Camo","public_title":"M \/ Forest Camo","options":["M","Forest Camo"],"price":6495,"weight":0,"compare_at_price":6495,"inventory_management":"shopify","barcode":"210000143484","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42972506947662,"title":"L \/ Forest Camo","option1":"L","option2":"Forest Camo","option3":null,"sku":"210000143483","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Anorak Windbreaker Forest Camo - L \/ Forest Camo","public_title":"L \/ Forest Camo","options":["L","Forest Camo"],"price":6495,"weight":0,"compare_at_price":6495,"inventory_management":"shopify","barcode":"210000143483","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42972506914894,"title":"XL \/ Forest Camo","option1":"XL","option2":"Forest Camo","option3":null,"sku":"210000143482","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Anorak Windbreaker Forest Camo - XL \/ Forest Camo","public_title":"XL \/ Forest Camo","options":["XL","Forest Camo"],"price":6495,"weight":0,"compare_at_price":6495,"inventory_management":"shopify","barcode":"210000143482","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42972506882126,"title":"2XL \/ Forest Camo","option1":"2XL","option2":"Forest Camo","option3":null,"sku":"210000143481","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Anorak Windbreaker Forest Camo - 2XL \/ Forest Camo","public_title":"2XL \/ Forest Camo","options":["2XL","Forest Camo"],"price":6495,"weight":0,"compare_at_price":6495,"inventory_management":"shopify","barcode":"210000143481","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0277.jpg?v=1759496366","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0291.jpg?v=1759496411"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0277.jpg?v=1759496366","options":["Size","Color"],"media":[{"alt":"OG Anorak Windbreaker Forest Camo","id":26714088898638,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0277.jpg?v=1759496366"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0277.jpg?v=1759496366","width":2848},{"alt":"OG Anorak Windbreaker Forest Camo, view 2","id":26714101055566,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0291.jpg?v=1759496411"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0291.jpg?v=1759496411","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe OG Anorak Windbreaker in Forest Camo is built heavy duty to shield you from harsh winds and unpredictable weather on the water, it ensures you stay warm and dry. Durable and reliable, this windbreaker offers the protection you need to focus on the fun, making every outing smooth and comfortable. Choose performance and comfort—perfect for any day at sea.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["XS","S","M","L","XL","2XL"]},{"name":"Color","position":2,"values":["Forest Camo"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
{"item":{"id":7718139592782,"title":"Blueline Dolphin Circle T-Shirt – Silk","handle":"blueline-dolphin-circle-t-shirt-silk","description":"\u003cp data-start=\"500\" data-end=\"810\"\u003eA coastal classic with a Jupiter twist. The \u003cstrong data-start=\"544\" data-end=\"579\"\u003eBlueline Dolphin Circle T-Shirt\u003c\/strong\u003e blends laid-back surf style with a nod to Florida’s iconic marine life. Featuring our signature Blueline circle logo with a jumping dolphin, this tee is designed for long days on the water, dock hangs, and everyday coastal living.\u003c\/p\u003e\n\u003cp data-start=\"812\" data-end=\"1071\"\u003ePrinted on a soft, lightweight cotton blend in a versatile silk tone, this shirt delivers all-day comfort without sacrificing style. Whether you’re paddling the Loxahatchee, cruising the inlet, or grabbing a drink after a surf session, this tee fits right in.\u003c\/p\u003e\n\u003cp data-start=\"1073\" data-end=\"1148\"\u003eDesigned in Jupiter, Florida and made for those who live life on the water.\u003c\/p\u003e\n\u003ch2 data-start=\"1155\" data-end=\"1200\"\u003e\u003cstrong data-start=\"1158\" data-end=\"1200\"\u003eKey Features (optional bullet section)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1201\" data-end=\"1402\"\u003e\n\u003cli data-start=\"1201\" data-end=\"1234\"\u003e\n\u003cp data-start=\"1203\" data-end=\"1234\"\u003eSoft, breathable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1235\" data-end=\"1257\"\u003e\n\u003cp data-start=\"1237\" data-end=\"1257\"\u003eClassic unisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1258\" data-end=\"1307\"\u003e\n\u003cp data-start=\"1260\" data-end=\"1307\"\u003eFront left-chest logo with large back graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1308\" data-end=\"1356\"\u003e\n\u003cp data-start=\"1310\" data-end=\"1356\"\u003eDesigned for surf, paddle, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1357\" data-end=\"1402\"\u003e\n\u003cp data-start=\"1359\" data-end=\"1402\"\u003eInspired by Jupiter, Florida coastal life\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-01T09:12:36-04:00","created_at":"2025-10-01T08:56:33-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":1995,"price_min":1995,"price_max":3495,"available":false,"price_varies":true,"compare_at_price":2995,"compare_at_price_min":2995,"compare_at_price_max":2995,"compare_at_price_varies":false,"variants":[{"id":42968177344590,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000148346","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Dolphin Circle T-Shirt – Silk - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":2995,"inventory_management":"shopify","barcode":"210000148346","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42968177279054,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000148345","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Dolphin Circle T-Shirt – Silk - M","public_title":"M","options":["M"],"price":1995,"weight":0,"compare_at_price":2995,"inventory_management":"shopify","barcode":"210000148345","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42968177246286,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000148344","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Dolphin Circle T-Shirt – Silk - L","public_title":"L","options":["L"],"price":1995,"weight":0,"compare_at_price":2995,"inventory_management":"shopify","barcode":"210000148344","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42968177213518,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000148343","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Dolphin Circle T-Shirt – Silk - XL","public_title":"XL","options":["XL"],"price":1995,"weight":0,"compare_at_price":2995,"inventory_management":"shopify","barcode":"210000148343","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42968177049678,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000148342","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Dolphin Circle T-Shirt – Silk - 2XL","public_title":"2XL","options":["2XL"],"price":1995,"weight":0,"compare_at_price":2995,"inventory_management":"shopify","barcode":"210000148342","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-dolphin-circle-tshirt-silk.png?v=1766156926","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-dolphin-circle-tshirt-silk-chest-logo.png?v=1766157249"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-dolphin-circle-tshirt-silk.png?v=1766156926","options":["Size"],"media":[{"alt":"Blueline Surf \u0026 Paddle dolphin circle logo t-shirt in silk color featuring a jumping dolphin graphic on the back and small chest logo on the front","id":26688570097742,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-dolphin-circle-tshirt-silk.png?v=1766156926"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-dolphin-circle-tshirt-silk.png?v=1766156926","width":1080},{"alt":"Gray t-shirt with a blueline surf and dolphins logo on the chest.","id":26688570130510,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-dolphin-circle-tshirt-silk-chest-logo.png?v=1766157249"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-dolphin-circle-tshirt-silk-chest-logo.png?v=1766157249","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"500\" data-end=\"810\"\u003eA coastal classic with a Jupiter twist. The \u003cstrong data-start=\"544\" data-end=\"579\"\u003eBlueline Dolphin Circle T-Shirt\u003c\/strong\u003e blends laid-back surf style with a nod to Florida’s iconic marine life. Featuring our signature Blueline circle logo with a jumping dolphin, this tee is designed for long days on the water, dock hangs, and everyday coastal living.\u003c\/p\u003e\n\u003cp data-start=\"812\" data-end=\"1071\"\u003ePrinted on a soft, lightweight cotton blend in a versatile silk tone, this shirt delivers all-day comfort without sacrificing style. Whether you’re paddling the Loxahatchee, cruising the inlet, or grabbing a drink after a surf session, this tee fits right in.\u003c\/p\u003e\n\u003cp data-start=\"1073\" data-end=\"1148\"\u003eDesigned in Jupiter, Florida and made for those who live life on the water.\u003c\/p\u003e\n\u003ch2 data-start=\"1155\" data-end=\"1200\"\u003e\u003cstrong data-start=\"1158\" data-end=\"1200\"\u003eKey Features (optional bullet section)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1201\" data-end=\"1402\"\u003e\n\u003cli data-start=\"1201\" data-end=\"1234\"\u003e\n\u003cp data-start=\"1203\" data-end=\"1234\"\u003eSoft, breathable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1235\" data-end=\"1257\"\u003e\n\u003cp data-start=\"1237\" data-end=\"1257\"\u003eClassic unisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1258\" data-end=\"1307\"\u003e\n\u003cp data-start=\"1260\" data-end=\"1307\"\u003eFront left-chest logo with large back graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1308\" data-end=\"1356\"\u003e\n\u003cp data-start=\"1310\" data-end=\"1356\"\u003eDesigned for surf, paddle, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1357\" data-end=\"1402\"\u003e\n\u003cp data-start=\"1359\" data-end=\"1402\"\u003eInspired by Jupiter, Florida coastal life\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":300938690638,"handle":"20-blueline-t-shirts","updated_at":"2026-09-24T10:50:08-04:00","published_at":"2025-11-29T09:44:17-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"global","title":"$20 Blueline T-Shirts","body_html":"\u003ch3 data-start=\"111\" data-end=\"151\"\u003e\u003cstrong data-start=\"115\" data-end=\"151\"\u003eBlueline $20 T-Shirts Collection\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"153\" data-end=\"539\"\u003eOur Blueline Surf and Paddle premium quality tees at a once in a lifetime price. We have taken our annual parking lot sale and brought it to you at your home! These customer favorites blend soft, comfortable fabrics with the laid-back coastal style we’re known for. Perfect for beach days, boat days, paddle sessions, or just cruising around town, each shirt delivers classic Blueline vibes at a special limited discount. \u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"792\"\u003eAll of South Florida shopped our Sale on Black Friday, but these deals are still here!\u003c\/p\u003e","image":{"created_at":"2025-11-29T09:44:17-05:00","alt":"Blueline Surf \u0026 Paddle Co. $20 T-shirts displayed with coastal, beach-lifestyle designs in Jupiter, Florida.","width":916,"height":916,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-086.jpg?v=1764427457"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":298273636430,"handle":"blueline-dolphin-logo","updated_at":"2026-09-24T10:50:07-04:00","published_at":"2025-09-29T09:11:36-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Dolphin Logo","body_html":"\u003cp data-start=\"294\" data-end=\"333\"\u003e\u003cstrong data-start=\"294\" data-end=\"331\"\u003eThe Blueline Dolphin Logo T-Shirt\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"335\" data-end=\"492\"\u003eFins Up! Let’s go Dolphins. Our signature Blueline Surf \u0026amp; Paddle Co. logo gets a South Florida twist inspired by our favorite football team — the Dolphins.\u003c\/p\u003e\n\u003cp data-start=\"494\" data-end=\"660\"\u003eMade from soft, breathable cotton, this shirt keeps you comfortable for those Sundays cheering at your favorite spot or just living the laid-back Jupiter lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"662\" data-end=\"676\"\u003e\u003cstrong data-start=\"662\" data-end=\"674\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"677\" data-end=\"848\"\u003e\n\u003cli data-start=\"677\" data-end=\"724\"\u003e\n\u003cp data-start=\"679\" data-end=\"724\"\u003eClassic Dolphin x Blueline logo on the back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"725\" data-end=\"769\"\u003e\n\u003cp data-start=\"727\" data-end=\"769\"\u003ePremium, soft cotton for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"770\" data-end=\"802\"\u003e\n\u003cp data-start=\"772\" data-end=\"802\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"803\" data-end=\"848\"\u003e\n\u003cp data-start=\"805\" data-end=\"848\"\u003eA local favorite for game days and beyond\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"611\" data-end=\"865\"\u003e\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-09-29T09:12:12-04:00","alt":"Back view of Blueline Surf \u0026 Paddle Co. T-shirt featuring the dolphin logo design — inspired by the Jupiter, Florida ocean lifestyle.","width":960,"height":1200,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Dolfins.webp?v=1762383068"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2026-09-24T10:50:07-04:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. Game Day Gear, white hat and T-shirt featuring University of Florida colors and Blueline logo in orange and blue, inspired by Florida football game day..","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vjyolfckvdkncaln8l7g.jpg?v=1762384153"}}]}
{"item":{"id":7709123805262,"title":"ANETIK x Blueline Vintage Circle Low Pro UV Hoodie – Sky","handle":"anetik-blueline-vintage-circle-mens-uv-tech-hoody-sky","description":"\u003cp\u003eThe ANETIK x Blueline Vintage Circle Low Pro UV Hoodie in Sky is a lightweight hooded sun shirt built on ANETIK's Low Pro performance fabric and finished with our Blueline Vintage Circle graphics.\u003c\/p\u003e\u003cp\u003eIt's the layer we reach for when the day runs long outside: a morning paddle on the Intracoastal, a run out the inlet, or an afternoon on the sandbar. The fabric stays light and breathable when the heat and humidity climb, and the full-coverage hood adds protection when the sun is high. It gives you coverage without the heavy, sticky feel of a traditional long-sleeve layer.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eANETIK Low Pro performance fabric\u003c\/li\u003e\n\u003cli\u003eLightweight UV sun protection\u003c\/li\u003e\n\u003cli\u003eBreathable, moisture-managing construction with stretch for easy movement\u003c\/li\u003e\n\u003cli\u003eFull-coverage hood\u003c\/li\u003e\n\u003cli\u003eBlueline Vintage Circle graphics in the Sky colorway\u003c\/li\u003e\n\u003cli\u003eMen's sizes S–3XL\u003c\/li\u003e\n\u003cli\u003eAlso available in White\/Navy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e Paddleboarding, boating, surfing, beach days, fishing, and everyday sun protection.\u003c\/p\u003e","published_at":"2025-09-19T09:49:40-04:00","created_at":"2025-09-19T09:43:53-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"UV Hoodie","tags":["anetik","beach","blue","blueline","boat","collab","jupiter","low pro","mens","paddle","sun shirt","surf","uv hoodie","vintage circle"],"price":7999,"price_min":7999,"price_max":7999,"available":true,"price_varies":false,"compare_at_price":7999,"compare_at_price_min":7999,"compare_at_price_max":7999,"compare_at_price_varies":false,"variants":[{"id":42920950464590,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000136574","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"ANETIK x Blueline Vintage Circle Low Pro UV Hoodie – Sky - S","public_title":"S","options":["S"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136574","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42920950431822,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000136573","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"ANETIK x Blueline Vintage Circle Low Pro UV Hoodie – Sky - M","public_title":"M","options":["M"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136573","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42920950399054,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000136572","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"ANETIK x Blueline Vintage Circle Low Pro UV Hoodie – Sky - L","public_title":"L","options":["L"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136572","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42920950333518,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000136571","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"ANETIK x Blueline Vintage Circle Low Pro UV Hoodie – Sky - XL","public_title":"XL","options":["XL"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136571","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42920950300750,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000136570","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"ANETIK x Blueline Vintage Circle Low Pro UV Hoodie – Sky - 2XL","public_title":"2XL","options":["2XL"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136570","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42920950235214,"title":"3XL","option1":"3XL","option2":null,"option3":null,"sku":"210000136569","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"ANETIK x Blueline Vintage Circle Low Pro UV Hoodie – Sky - 3XL","public_title":"3XL","options":["3XL"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136569","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-low-pro-tech-sun-hoody-sky.jpg?v=1765657440","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-low-pro-tech-sun-hoody-sky.png?v=1788881442","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/anetik-x-blueline-vintage-circle-low-pro-uv-hoodie-sky-3.png?v=1792430018"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-low-pro-tech-sun-hoody-sky.jpg?v=1765657440","options":["Size"],"media":[{"alt":"ANETIK x Blueline Vintage Circle Low Pro UV Hoodie – Sky, worn paddleboarding","id":26580182466638,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1365,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-low-pro-tech-sun-hoody-sky.jpg?v=1765657440"},"aspect_ratio":1.0,"height":1365,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-low-pro-tech-sun-hoody-sky.jpg?v=1765657440","width":1365},{"alt":"ANETIK x Blueline Vintage Circle Low Pro UV Hoodie – Sky, product view","id":40327278067790,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-low-pro-tech-sun-hoody-sky.png?v=1788881442"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-low-pro-tech-sun-hoody-sky.png?v=1788881442","width":1080},{"alt":"ANETIK x Blueline Vintage Circle Low Pro UV Hoodie – Sky, alternate view","id":40327278100558,"position":3,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/anetik-x-blueline-vintage-circle-low-pro-uv-hoodie-sky-3.png?v=1792430018"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/anetik-x-blueline-vintage-circle-low-pro-uv-hoodie-sky-3.png?v=1792430018","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe ANETIK x Blueline Vintage Circle Low Pro UV Hoodie in Sky is a lightweight hooded sun shirt built on ANETIK's Low Pro performance fabric and finished with our Blueline Vintage Circle graphics.\u003c\/p\u003e\u003cp\u003eIt's the layer we reach for when the day runs long outside: a morning paddle on the Intracoastal, a run out the inlet, or an afternoon on the sandbar. The fabric stays light and breathable when the heat and humidity climb, and the full-coverage hood adds protection when the sun is high. It gives you coverage without the heavy, sticky feel of a traditional long-sleeve layer.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eANETIK Low Pro performance fabric\u003c\/li\u003e\n\u003cli\u003eLightweight UV sun protection\u003c\/li\u003e\n\u003cli\u003eBreathable, moisture-managing construction with stretch for easy movement\u003c\/li\u003e\n\u003cli\u003eFull-coverage hood\u003c\/li\u003e\n\u003cli\u003eBlueline Vintage Circle graphics in the Sky colorway\u003c\/li\u003e\n\u003cli\u003eMen's sizes S–3XL\u003c\/li\u003e\n\u003cli\u003eAlso available in White\/Navy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e Paddleboarding, boating, surfing, beach days, fishing, and everyday sun protection.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL","3XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":315363197006,"handle":"anetik-sun-shirts","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2026-09-08T12:41:27-04:00","sort_order":"manual","template_suffix":"anetik-uv","published_scope":"global","title":"ANETIK SUN SHIRTS","body_html":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eLightweight Performance. Serious Sun Protection.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWhen the day starts before sunrise and ends long after the last cast, paddle, or beach walk, comfort matters just as much as sun protection.\u003c\/p\u003e\n\u003cp\u003eANETIK Sun Shirts are designed to keep you cool, dry, and comfortable through long days outside. Lightweight, breathable, and built with UPF sun protection, they're made for boating, paddleboarding, beach days, travel, golf, hiking, and everyday coastal living.\u003c\/p\u003e\n\u003cp\u003eAt Blueline Surf \u0026amp; Paddle Co., we carry ANETIK because it delivers technical performance without sacrificing comfort or style. Whether you're exploring Jupiter by paddleboard or spending the weekend outdoors, these are the shirts you'll reach for every time the forecast calls for sunshine.\u003c\/p\u003e","image":{"created_at":"2026-09-08T12:41:26-04:00","alt":"Man wearing Vintage Blueline Logo ANETIK Low Pro Tech Hoody in olive while boating in Jupiter, Florida","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Surf_and_Paddle_Sun_Shirt_Jupiter_Florida.jpg?v=1788885687"}},{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-10-19T13:20:27-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":307957727310,"handle":"featured-sun-shirts","updated_at":"2026-10-19T13:20:23-04:00","published_at":"2026-04-23T13:24:53-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Featured Sun Shirts","body_html":"\u003cp data-start=\"745\" data-end=\"788\"\u003eNot all sun shirts hold up when it matters.\u003c\/p\u003e\n\u003cp data-start=\"790\" data-end=\"817\"\u003eThese are the ones that do.\u003c\/p\u003e\n\u003cp data-start=\"819\" data-end=\"1080\"\u003eEvery shirt in this collection has been tested in real conditions, from offshore runs out of Jupiter to long sandbar days and everything in between. If it gets heavy, stops breathing, or feels like a garbage bag halfway through the day, it doesn’t make the cut.\u003c\/p\u003e\n\u003cp data-start=\"1082\" data-end=\"1221\"\u003eWhat’s left is simple: lightweight, breathable, quick-drying sun shirts that perform when the sun is up and still feel right when it’s not.\u003c\/p\u003e\n\u003cp data-start=\"1223\" data-end=\"1270\"\u003eThis is what we wear. And what we stand behind. \u003cmeta charset=\"utf-8\"\u003eLooking for the best \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts Jupiter Florida\"\u003e\u003cstrong data-start=\"2933\" data-end=\"2967\"\u003esun shirts in Jupiter, Florida\u003c\/strong\u003e\u003c\/a\u003e? Start here.\u003c\/p\u003e","image":{"created_at":"2026-04-23T13:24:52-04:00","alt":"Sun shirts for boating and fishing in Jupiter Florida","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_1.jpg?v=1776965093"}},{"id":315887353934,"handle":"hooded-uv-sun-shirts","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2026-09-17T12:47:23-04:00","sort_order":"manual","template_suffix":"hoodeduvsunshirt","published_scope":"global","title":"Hooded UV Sun Shirts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLightweight coverage for the days you don’t want to leave the water. Shop hooded UV sun shirts selected for fishing, paddling, boating, and long afternoons outside. The long sleeves and hood add coverage when the Florida sun is strong, while breathable fabrics help you stay comfortable as the day heats up.\u003c\/p\u003e","image":{"created_at":"2026-09-17T12:47:22-04:00","alt":"","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/AnetikxBluelineVintagelogoLifestyleBoat.png?v=1789663643"}},{"id":284028043342,"handle":"mens-uv-sun-shirts","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2024-09-11T11:26:38-04:00","sort_order":"manual","template_suffix":"tier-1-mens-uv","published_scope":"global","title":"Men’s UV Sun Shirts \u0026 Hoodies","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:26:38-04:00","alt":"Man wearing a Blueline men’s UV sun shirt on a boat in Jupiter Florida with water and palm trees in the background","width":667,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/TheCrossing103.jpg?v=1779828438"}},{"id":305423220814,"handle":"spring-break-gear-guide","updated_at":"2026-10-29T19:24:01-04:00","published_at":"2026-03-10T12:50:23-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Spring Break Gear Guide","body_html":"\u003cp\u003eAll your must have products for Spring Break 2026 in one place. Gear up and start packing your bags today. \u003c\/p\u003e","image":{"created_at":"2026-03-10T14:21:48-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-123_1.jpg?v=1773166908"}},{"id":315890434126,"handle":"surf-shirts","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2026-09-17T14:31:57-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"Surf Shirts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFrom the first paddle out to the last stop on the way home, these are shirts that fit a day built around the waves. Shop rash guards and performance surf shirts for time in the water, alongside comfortable tees for everything before and after. Selected by Blueline for the way we surf and live in Jupiter.\u003c\/p\u003e","image":{"created_at":"2026-09-17T14:31:56-04:00","alt":"","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Longboard_Surf_Session_Jupiter_florida.png?v=1789669917"}},{"id":315892138062,"handle":"uv-shirts-for-boating-jupiter-florida","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2026-09-17T15:10:31-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Boating","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA day on the boat means sun from above and glare off the water. Shop UV shirts selected for fishing trips, cruising the Intracoastal, and long days offshore. Browse hooded, long-sleeve, and short-sleeve styles to find the coverage that feels right for your day.\u003c\/p\u003e","image":{"created_at":"2026-09-17T15:10:29-04:00","alt":"Man wearing the ANETIK x Blueline Vintage Circle Men’s UV Tech Hoody in White and Navy while boating in Jupiter, Florida","width":1080,"height":1350,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Vintage_Circle_Low_Pro_Tech_Hoody_White_Navy.png?v=1789672230"}},{"id":315892564046,"handle":"uv-fishing-shirt-jupiter-florida","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2026-09-17T15:26:33-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Fishing","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you’re watching the water instead of the clock, your shirt needs to be comfortable for the whole trip. Shop UV shirts selected for fishing around Jupiter, from early runs offshore to afternoons along the Intracoastal. Choose a hooded shirt for more coverage, long sleeves for your arms, or a short-sleeve style for the hottest days.\u003c\/p\u003e","image":{"created_at":"2026-09-17T15:26:32-04:00","alt":"","width":941,"height":1672,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Rectangle_Palm_Hooded_UV_Shirt_Fishing_Lifestyle.png?v=1789673193"}},{"id":315891744846,"handle":"uv-shirt-for-paddling-jupiter-florida","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2026-09-17T14:57:44-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Paddling","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLong paddles mean long hours in the sun. Shop UV shirts selected for stand-up paddling, kayaking, and days exploring the water around Jupiter. Choose a hooded style for more coverage, long sleeves for your arms, or short sleeves when you prefer a lighter feel.\u003c\/p\u003e","image":{"created_at":"2026-09-17T14:57:43-04:00","alt":"","width":941,"height":1672,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Jupiter_Lighthouse_Surftech_ChameleonStand_UpPaddleboard_Lifestyle_Padde.png?v=1789671464"}},{"id":303986081870,"handle":"valentines-day-gifts-for-him","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2026-02-04T09:42:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Him","body_html":"\u003ch3 data-start=\"331\" data-end=\"364\"\u003eValentine’s Day Gifts for Him\u003c\/h3\u003e\n\u003cp data-start=\"365\" data-end=\"558\"\u003eFinding the right gift doesn’t have to be complicated. Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}}]}
{"item":{"id":7709123248206,"title":"ANETIK x Blueline Vintage Logo Low Pro UV Hoodie – Dark Olive\/Coral","handle":"anetik-blueline-vintage-logo-mens-uv-tech-hoody-dark-olive-coral","description":"\u003cp\u003eThe ANETIK x Blueline Vintage Logo Low Pro UV Hoodie in Dark Olive\/Coral is a lightweight hooded sun shirt with UPF 30+ sun protection, built on ANETIK's Low Pro performance construction with the Vintage Blueline logo front and back in coral.\u003c\/p\u003e\u003cp\u003eThe coral graphics bring a little more pop to a versatile coastal colorway that works from the water to the rest of your day. It's lightweight and breathable enough for South Florida heat, with the mobility you want for a paddle on the Intracoastal, a run out the inlet, or a long afternoon at the sandbar.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLightweight ANETIK Low Pro performance construction\u003c\/li\u003e\n\u003cli\u003eUPF 30+ sun protection\u003c\/li\u003e\n\u003cli\u003eBreathable, moisture-managing, and quick-drying\u003c\/li\u003e\n\u003cli\u003eComfortable stretch and a full-coverage hood\u003c\/li\u003e\n\u003cli\u003eVintage Blueline front and back graphics, Dark Olive with Coral\u003c\/li\u003e\n\u003cli\u003eMen's sizes S–3XL\u003c\/li\u003e\n\u003cli\u003eAlso available in Olive\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e Paddleboarding, boating, surfing, beach days, fishing, and everyday sun protection.\u003c\/p\u003e","published_at":"2025-09-19T09:48:36-04:00","created_at":"2025-09-19T09:42:58-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"UV Hoodie","tags":["anetik","beach","blueline","boat","collab","green","jupiter","low pro","mens","paddle","sun shirt","surf","upf 30","uv hoodie","vintage logo"],"price":7999,"price_min":7999,"price_max":7999,"available":true,"price_varies":false,"compare_at_price":7999,"compare_at_price_min":7999,"compare_at_price_max":7999,"compare_at_price_varies":false,"variants":[{"id":42920949153870,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000136585","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"ANETIK x Blueline Vintage Logo Low Pro UV Hoodie – Dark Olive\/Coral - S","public_title":"S","options":["S"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136585","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42920949219406,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000136586","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"ANETIK x Blueline Vintage Logo Low Pro UV Hoodie – Dark Olive\/Coral - M","public_title":"M","options":["M"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136586","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42920949121102,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000136584","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"ANETIK x Blueline Vintage Logo Low Pro UV Hoodie – Dark Olive\/Coral - L","public_title":"L","options":["L"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136584","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42920949088334,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000136583","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"ANETIK x Blueline Vintage Logo Low Pro UV Hoodie – Dark Olive\/Coral - XL","public_title":"XL","options":["XL"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136583","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42920949022798,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000136582","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"ANETIK x Blueline Vintage Logo Low Pro UV Hoodie – Dark Olive\/Coral - 2XL","public_title":"2XL","options":["2XL"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136582","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42920948990030,"title":"3XL","option1":"3XL","option2":null,"option3":null,"sku":"210000136581","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"ANETIK x Blueline Vintage Logo Low Pro UV Hoodie – Dark Olive\/Coral - 3XL","public_title":"3XL","options":["3XL"],"price":7999,"weight":0,"compare_at_price":7999,"inventory_management":"shopify","barcode":"210000136581","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/anetik-x-blueline-vintage-logo-low-pro-uv-hoodie-dark-olive-coral-1.jpg?v=1792430589","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/anetik-blueline-vintage-logo-mens-uv-tech-hoody-dark-olive-coral-back.png?v=1788983592","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/anetik-blueline-vintage-logo-mens-uv-tech-hoody-dark-olive-coral-front.png?v=1788983617"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/anetik-x-blueline-vintage-logo-low-pro-uv-hoodie-dark-olive-coral-1.jpg?v=1792430589","options":["Size"],"media":[{"alt":"ANETIK x Blueline Vintage Logo Low Pro UV Hoodie – Dark Olive\/Coral","id":26580181123150,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/anetik-x-blueline-vintage-logo-low-pro-uv-hoodie-dark-olive-coral-1.jpg?v=1792430589"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/anetik-x-blueline-vintage-logo-low-pro-uv-hoodie-dark-olive-coral-1.jpg?v=1792430589","width":1365},{"alt":"ANETIK x Blueline Vintage Logo Low Pro UV Hoodie – Dark Olive\/Coral, back view with Coral graphic","id":40327170064462,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/anetik-blueline-vintage-logo-mens-uv-tech-hoody-dark-olive-coral-back.png?v=1788983592"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/anetik-blueline-vintage-logo-mens-uv-tech-hoody-dark-olive-coral-back.png?v=1788983592","width":1080},{"alt":"ANETIK x Blueline Vintage Logo Low Pro UV Hoodie – Dark Olive\/Coral, front view with Coral chest logo","id":40327170031694,"position":3,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/anetik-blueline-vintage-logo-mens-uv-tech-hoody-dark-olive-coral-front.png?v=1788983617"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/anetik-blueline-vintage-logo-mens-uv-tech-hoody-dark-olive-coral-front.png?v=1788983617","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe ANETIK x Blueline Vintage Logo Low Pro UV Hoodie in Dark Olive\/Coral is a lightweight hooded sun shirt with UPF 30+ sun protection, built on ANETIK's Low Pro performance construction with the Vintage Blueline logo front and back in coral.\u003c\/p\u003e\u003cp\u003eThe coral graphics bring a little more pop to a versatile coastal colorway that works from the water to the rest of your day. It's lightweight and breathable enough for South Florida heat, with the mobility you want for a paddle on the Intracoastal, a run out the inlet, or a long afternoon at the sandbar.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLightweight ANETIK Low Pro performance construction\u003c\/li\u003e\n\u003cli\u003eUPF 30+ sun protection\u003c\/li\u003e\n\u003cli\u003eBreathable, moisture-managing, and quick-drying\u003c\/li\u003e\n\u003cli\u003eComfortable stretch and a full-coverage hood\u003c\/li\u003e\n\u003cli\u003eVintage Blueline front and back graphics, Dark Olive with Coral\u003c\/li\u003e\n\u003cli\u003eMen's sizes S–3XL\u003c\/li\u003e\n\u003cli\u003eAlso available in Olive\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e Paddleboarding, boating, surfing, beach days, fishing, and everyday sun protection.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL","3XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":315363197006,"handle":"anetik-sun-shirts","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2026-09-08T12:41:27-04:00","sort_order":"manual","template_suffix":"anetik-uv","published_scope":"global","title":"ANETIK SUN SHIRTS","body_html":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eLightweight Performance. Serious Sun Protection.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWhen the day starts before sunrise and ends long after the last cast, paddle, or beach walk, comfort matters just as much as sun protection.\u003c\/p\u003e\n\u003cp\u003eANETIK Sun Shirts are designed to keep you cool, dry, and comfortable through long days outside. Lightweight, breathable, and built with UPF sun protection, they're made for boating, paddleboarding, beach days, travel, golf, hiking, and everyday coastal living.\u003c\/p\u003e\n\u003cp\u003eAt Blueline Surf \u0026amp; Paddle Co., we carry ANETIK because it delivers technical performance without sacrificing comfort or style. Whether you're exploring Jupiter by paddleboard or spending the weekend outdoors, these are the shirts you'll reach for every time the forecast calls for sunshine.\u003c\/p\u003e","image":{"created_at":"2026-09-08T12:41:26-04:00","alt":"Man wearing Vintage Blueline Logo ANETIK Low Pro Tech Hoody in olive while boating in Jupiter, Florida","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Surf_and_Paddle_Sun_Shirt_Jupiter_Florida.jpg?v=1788885687"}},{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-10-19T13:20:27-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":315887353934,"handle":"hooded-uv-sun-shirts","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2026-09-17T12:47:23-04:00","sort_order":"manual","template_suffix":"hoodeduvsunshirt","published_scope":"global","title":"Hooded UV Sun Shirts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLightweight coverage for the days you don’t want to leave the water. Shop hooded UV sun shirts selected for fishing, paddling, boating, and long afternoons outside. The long sleeves and hood add coverage when the Florida sun is strong, while breathable fabrics help you stay comfortable as the day heats up.\u003c\/p\u003e","image":{"created_at":"2026-09-17T12:47:22-04:00","alt":"","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/AnetikxBluelineVintagelogoLifestyleBoat.png?v=1789663643"}},{"id":284028043342,"handle":"mens-uv-sun-shirts","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2024-09-11T11:26:38-04:00","sort_order":"manual","template_suffix":"tier-1-mens-uv","published_scope":"global","title":"Men’s UV Sun Shirts \u0026 Hoodies","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:26:38-04:00","alt":"Man wearing a Blueline men’s UV sun shirt on a boat in Jupiter Florida with water and palm trees in the background","width":667,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/TheCrossing103.jpg?v=1779828438"}},{"id":315890434126,"handle":"surf-shirts","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2026-09-17T14:31:57-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"Surf Shirts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFrom the first paddle out to the last stop on the way home, these are shirts that fit a day built around the waves. Shop rash guards and performance surf shirts for time in the water, alongside comfortable tees for everything before and after. Selected by Blueline for the way we surf and live in Jupiter.\u003c\/p\u003e","image":{"created_at":"2026-09-17T14:31:56-04:00","alt":"","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Longboard_Surf_Session_Jupiter_florida.png?v=1789669917"}},{"id":315892138062,"handle":"uv-shirts-for-boating-jupiter-florida","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2026-09-17T15:10:31-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Boating","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA day on the boat means sun from above and glare off the water. Shop UV shirts selected for fishing trips, cruising the Intracoastal, and long days offshore. Browse hooded, long-sleeve, and short-sleeve styles to find the coverage that feels right for your day.\u003c\/p\u003e","image":{"created_at":"2026-09-17T15:10:29-04:00","alt":"Man wearing the ANETIK x Blueline Vintage Circle Men’s UV Tech Hoody in White and Navy while boating in Jupiter, Florida","width":1080,"height":1350,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Vintage_Circle_Low_Pro_Tech_Hoody_White_Navy.png?v=1789672230"}},{"id":315892564046,"handle":"uv-fishing-shirt-jupiter-florida","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2026-09-17T15:26:33-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Fishing","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you’re watching the water instead of the clock, your shirt needs to be comfortable for the whole trip. Shop UV shirts selected for fishing around Jupiter, from early runs offshore to afternoons along the Intracoastal. Choose a hooded shirt for more coverage, long sleeves for your arms, or a short-sleeve style for the hottest days.\u003c\/p\u003e","image":{"created_at":"2026-09-17T15:26:32-04:00","alt":"","width":941,"height":1672,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Rectangle_Palm_Hooded_UV_Shirt_Fishing_Lifestyle.png?v=1789673193"}},{"id":315891744846,"handle":"uv-shirt-for-paddling-jupiter-florida","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2026-09-17T14:57:44-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Paddling","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLong paddles mean long hours in the sun. Shop UV shirts selected for stand-up paddling, kayaking, and days exploring the water around Jupiter. Choose a hooded style for more coverage, long sleeves for your arms, or short sleeves when you prefer a lighter feel.\u003c\/p\u003e","image":{"created_at":"2026-09-17T14:57:43-04:00","alt":"","width":941,"height":1672,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Jupiter_Lighthouse_Surftech_ChameleonStand_UpPaddleboard_Lifestyle_Padde.png?v=1789671464"}}]}
{"item":{"id":7700474724430,"title":"Otto JUP Hat White \/ Gray","handle":"otto-jup-hat-white-black","description":"\u003cp data-start=\"207\" data-end=\"551\"\u003eJUP Hat!\u003cbr\u003e\u003cbr\u003eThe Blueline JUP Foam Trucker Hat is a classic Otto snapback with a bold “JUP” front logo and Blueline Surf detail. Featuring a high-profile foam front, mesh backing for breathability, and adjustable snap closure, this trucker is perfect for boat days, paddle sessions, or just keeping the Florida sun off your face.\u003c\/p\u003e\n\u003cul data-start=\"553\" data-end=\"762\"\u003e\n\u003cli data-start=\"553\" data-end=\"584\"\u003e\n\u003cp data-start=\"555\" data-end=\"584\"\u003eOtto brand foam trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"585\" data-end=\"629\"\u003e\n\u003cp data-start=\"587\" data-end=\"629\"\u003eWhite with navy “JUP” Blueline Surf logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"630\" data-end=\"657\"\u003e\n\u003cp data-start=\"632\" data-end=\"657\"\u003eAdjustable snapback fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"658\" data-end=\"695\"\u003e\n\u003cp data-start=\"660\" data-end=\"695\"\u003eLightweight, breathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"696\" data-end=\"762\"\u003e\n\u003cp data-start=\"698\" data-end=\"762\"\u003ePerfect for beach, boat, and everyday wear in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"764\" data-end=\"859\"\u003eGrab yours at Blueline Surf \u0026amp; Paddle — the Palm Beaches’ favorite surf and lifestyle shop.\u003c\/p\u003e","published_at":"2025-09-12T11:37:04-04:00","created_at":"2025-09-10T09:14:27-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Snap Back","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":2499,"compare_at_price_min":2499,"compare_at_price_max":2499,"compare_at_price_varies":false,"variants":[{"id":42885978587214,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147932","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Otto JUP Hat White \/ Gray","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2499,"inventory_management":"shopify","barcode":"210000147932","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-foam-trucker-hat-jupiter-south-fl.jpg?v=1785591226"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-foam-trucker-hat-jupiter-south-fl.jpg?v=1785591226","options":["Title"],"media":[{"alt":"A white trucker-style cap with large dark gray 'JUP' lettering and 'BLUELINE SURF' text on the front, resting on a weathered wooden dock post with water and green trees in the background.","id":39413352529998,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-foam-trucker-hat-jupiter-south-fl.jpg?v=1785591226"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-foam-trucker-hat-jupiter-south-fl.jpg?v=1785591226","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"207\" data-end=\"551\"\u003eJUP Hat!\u003cbr\u003e\u003cbr\u003eThe Blueline JUP Foam Trucker Hat is a classic Otto snapback with a bold “JUP” front logo and Blueline Surf detail. Featuring a high-profile foam front, mesh backing for breathability, and adjustable snap closure, this trucker is perfect for boat days, paddle sessions, or just keeping the Florida sun off your face.\u003c\/p\u003e\n\u003cul data-start=\"553\" data-end=\"762\"\u003e\n\u003cli data-start=\"553\" data-end=\"584\"\u003e\n\u003cp data-start=\"555\" data-end=\"584\"\u003eOtto brand foam trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"585\" data-end=\"629\"\u003e\n\u003cp data-start=\"587\" data-end=\"629\"\u003eWhite with navy “JUP” Blueline Surf logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"630\" data-end=\"657\"\u003e\n\u003cp data-start=\"632\" data-end=\"657\"\u003eAdjustable snapback fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"658\" data-end=\"695\"\u003e\n\u003cp data-start=\"660\" data-end=\"695\"\u003eLightweight, breathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"696\" data-end=\"762\"\u003e\n\u003cp data-start=\"698\" data-end=\"762\"\u003ePerfect for beach, boat, and everyday wear in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"764\" data-end=\"859\"\u003eGrab yours at Blueline Surf \u0026amp; Paddle — the Palm Beaches’ favorite surf and lifestyle shop.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7699273056334,"title":"OG Floral Logo Hat Twilight","handle":"og-floral-logo-hat-twilight","description":"\u003cp\u003eThe OG Floral Logo Hat Twilight brings OG Floral artwork to your everyday hat rotation. Its low crown shape and curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOG Floral artwork\u003c\/li\u003e\n\u003cli\u003eLow crown profile\u003c\/li\u003e\n\u003cli\u003eCurved brim\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-08T10:15:04-04:00","created_at":"2025-09-08T09:58:31-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879548588110,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147177","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Floral Logo Hat Twilight","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147177","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882","options":["Title"],"media":[{"alt":"OG Floral Logo Hat Twilight","id":26487006888014,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Floral Logo Hat Twilight brings OG Floral artwork to your everyday hat rotation. Its low crown shape and curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOG Floral artwork\u003c\/li\u003e\n\u003cli\u003eLow crown profile\u003c\/li\u003e\n\u003cli\u003eCurved brim\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"OG Floral artwork"}]},{"type":"list-item","children":[{"type":"text","value":"Low crown profile"}]},{"type":"list-item","children":[{"type":"text","value":"Curved brim"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"The low crown gives the hat a shallower profile that sits closer to the head."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose this design for its artwork, color and crown profile. It is an easy match for a Blueline tee or hoodie for casual days along the coast."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
{"item":{"id":7699273023566,"title":"Vintage Circle Classic Twill Hat – Cobalt \/ Stone","handle":"vintage-circle-logo-cotton-hat-cobalt-stone-mc-sc","description":"\u003cp\u003eThe Vintage Circle Classic Twill Hat – Cobalt \/ Stone brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Classic Twill Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Cotton Twill\u003c\/li\u003e\n\u003cli\u003eColor: Cobalt \/ Stone\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-08T10:13:14-04:00","created_at":"2025-09-08T09:58:29-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Mid Crown Slight Curve","tags":["beach","Blueline Surf and Paddle","boating","Classic Twill Hats","Cotton Twill","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","paddleboarding","surf hats","womens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879548555342,"title":"Cobalt\/Stone","option1":"Cobalt\/Stone","option2":null,"option3":null,"sku":"210000139915","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vintage Circle Classic Twill Hat – Cobalt \/ Stone - Cobalt\/Stone","public_title":"Cobalt\/Stone","options":["Cobalt\/Stone"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000139915","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0120.jpg?v=1757340775"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0120.jpg?v=1757340775","options":["Color"],"media":[{"alt":"Vintage Circle Classic Twill Hat – Cobalt \/ Stone from Blueline Surf and Paddle in Jupiter Florida","id":26487006429262,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0120.jpg?v=1757340775"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0120.jpg?v=1757340775","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Vintage Circle Classic Twill Hat – Cobalt \/ Stone brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Classic Twill Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Cotton Twill\u003c\/li\u003e\n\u003cli\u003eColor: Cobalt \/ Stone\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Color","position":1,"values":["Cobalt\/Stone"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7699272990798,"title":"OG Floral Logo Hat Hemp Mist \/ Navy \/ Multi LC","handle":"og-floral-logo-hat-hemp-mist-navy-multi-lc","description":"\u003cp\u003eThe OG Floral Logo Hat Hemp Mist \/ Navy \/ Multi brings OG Floral artwork to your everyday hat rotation. Its low crown shape and curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOG Floral artwork\u003c\/li\u003e\n\u003cli\u003eLow crown profile\u003c\/li\u003e\n\u003cli\u003eCurved brim\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-08T10:12:19-04:00","created_at":"2025-09-08T09:58:28-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879548522574,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136556","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Floral Logo Hat Hemp Mist \/ Navy \/ Multi LC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136556","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0110.jpg?v=1757340715"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0110.jpg?v=1757340715","options":["Title"],"media":[{"alt":"OG Floral Logo Hat Hemp Mist \/ Navy \/ Multi","id":26487005347918,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0110.jpg?v=1757340715"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0110.jpg?v=1757340715","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Floral Logo Hat Hemp Mist \/ Navy \/ Multi brings OG Floral artwork to your everyday hat rotation. Its low crown shape and curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOG Floral artwork\u003c\/li\u003e\n\u003cli\u003eLow crown profile\u003c\/li\u003e\n\u003cli\u003eCurved brim\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"OG Floral artwork"}]},{"type":"list-item","children":[{"type":"text","value":"Low crown profile"}]},{"type":"list-item","children":[{"type":"text","value":"Curved brim"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"The low crown gives the hat a shallower profile that sits closer to the head."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose this design for its artwork, color and crown profile. It is an easy match for a Blueline tee or hoodie for casual days along the coast."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
{"item":{"id":7699272958030,"title":"Vintage Circle Logo Cotton Hat Navy \/ Electric Blue MC SC","handle":"vintage-circle-logo-cotton-hat-navy-electric-blue-mc-sc","description":"\u003cp\u003eThe Vintage Circle Logo Cotton Hat Navy \/ Electric Blue brings Vintage Circle artwork to your everyday hat rotation. Its mid crown shape and slightly curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVintage Circle artwork\u003c\/li\u003e\n\u003cli\u003eMid crown profile\u003c\/li\u003e\n\u003cli\u003eSlightly curved brim\u003c\/li\u003e\n\u003cli\u003eCotton hat style\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-08T10:11:10-04:00","created_at":"2025-09-08T09:58:26-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Mid Crown Slight Curve","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879548489806,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000139914","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vintage Circle Logo Cotton Hat Navy \/ Electric Blue MC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000139914","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0123.jpg?v=1757340597"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0123.jpg?v=1757340597","options":["Title"],"media":[{"alt":"Vintage Circle Logo Cotton Hat Navy \/ Electric Blue","id":26487002562638,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0123.jpg?v=1757340597"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0123.jpg?v=1757340597","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Vintage Circle Logo Cotton Hat Navy \/ Electric Blue brings Vintage Circle artwork to your everyday hat rotation. Its mid crown shape and slightly curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVintage Circle artwork\u003c\/li\u003e\n\u003cli\u003eMid crown profile\u003c\/li\u003e\n\u003cli\u003eSlightly curved brim\u003c\/li\u003e\n\u003cli\u003eCotton hat style\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Vintage Circle artwork"}]},{"type":"list-item","children":[{"type":"text","value":"Mid crown profile"}]},{"type":"list-item","children":[{"type":"text","value":"Slightly curved brim"}]},{"type":"list-item","children":[{"type":"text","value":"Cotton hat style"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"The mid crown sits between a low profile cap and a taller high crown style."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose this design for its artwork, color and crown profile. It is an easy match for a Blueline tee or hoodie for casual days along the coast."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7699272925262,"title":"JUP Classic Twill Hat – White \/ Antique White","handle":"jup-cotton-unstructured-hat-white","description":"\u003cp\u003eThe JUP Classic Twill Hat – White \/ Antique White brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Classic Twill Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Cotton Twill\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Antique White\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-08T10:08:38-04:00","created_at":"2025-09-08T09:57:31-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Unstructured","tags":["beach","Blueline Surf and Paddle","boating","Classic Twill Hats","Cotton Twill","Florida lifestyle","hat","JUP","Jupiter Florida","Jupiter hats","Jupiter surf shop","mens","paddleboarding","surf hats","womens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879548031054,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136551","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Classic Twill Hat – White \/ Antique White","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136551","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-lightweight-cotton-hat-white-antique-white-blueline-surf-jupiter-florida.jpg?v=1763044373"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-lightweight-cotton-hat-white-antique-white-blueline-surf-jupiter-florida.jpg?v=1763044373","options":["Title"],"media":[{"alt":"JUP Classic Twill Hat – White \/ Antique White from Blueline Surf and Paddle in Jupiter Florida","id":26487000399950,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-lightweight-cotton-hat-white-antique-white-blueline-surf-jupiter-florida.jpg?v=1763044373"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-lightweight-cotton-hat-white-antique-white-blueline-surf-jupiter-florida.jpg?v=1763044373","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe JUP Classic Twill Hat – White \/ Antique White brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Classic Twill Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Cotton Twill\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Antique White\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"womens","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-10-23T12:39:00-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":319424626766,"handle":"jupiter-florida-gifts","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2026-10-29T13:10:35-04:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Jupiter, Florida Gifts","body_html":"\u003cp\u003e\u003cstrong\u003eOrder by December 14 for Christmas delivery.\u003c\/strong\u003e Shopping local? Choose in-store pickup at our Jupiter shop.\u003c\/p\u003e\n\u003cp\u003eLooking for a gift that says Jupiter? Most of what you'll find here is Blueline's own, designed in Jupiter, Florida and only available from our shop: cozy Jupiter Florida hoodies and crewnecks, JUP and Jupiter Lighthouse hats, YETI x Blueline drinkware, oversized Blueline beach towels, local graphic tees, and our Johnnie-O and Vineyard Vines collabs.\u003c\/p\u003e\n\u003cp\u003eWhether they live here, spend the winter here or just wish they did, these are the gifts locals actually wear. Stocking stuffers start under $10.\u003c\/p\u003e","image":{"created_at":"2026-10-29T13:10:33-04:00","alt":"Blueline Surf \u0026 Paddle Co. Jupiter, Florida gifts","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019_109c33ac-4631-44a4-a00e-94c5539fab3b.jpg?v=1793293835"}},{"id":317042262094,"handle":"womens-hats","updated_at":"2026-10-30T07:08:26-04:00","published_at":"2026-10-06T08:47:43-04:00","sort_order":"manual","template_suffix":null,"published_scope":"global","title":"Women's Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan\u003eWomen’s \u003c\/span\u003e\u003cspan\u003eHats \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003eJUP \u003c\/span\u003e\u003cspan\u003eLifestyle\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eShop \u003c\/span\u003e\u003cspan\u003ewomen’s \u003c\/span\u003e\u003cspan\u003ehats \u003c\/span\u003e\u003cspan\u003emade \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003esunny \u003c\/span\u003e\u003cspan\u003edays \u003c\/span\u003e\u003cspan\u003ein \u003c\/span\u003e\u003cspan\u003eJupiter, \u003c\/span\u003e\u003cspan\u003eFlorida \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003ewherever \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003ewater \u003c\/span\u003e\u003cspan\u003etakes \u003c\/span\u003e\u003cspan\u003eyou. \u003c\/span\u003e\u003cspan\u003eExplore \u003c\/span\u003e\u003cspan\u003eBlueline \u003c\/span\u003e\u003cspan\u003etrucker \u003c\/span\u003e\u003cspan\u003ehats, \u003c\/span\u003e\u003cspan\u003erope \u003c\/span\u003e\u003cspan\u003ehats, \u003c\/span\u003e\u003cspan\u003ebaseball \u003c\/span\u003e\u003cspan\u003ecaps, \u003c\/span\u003e\u003cspan\u003evisors \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003elaid-\u003c\/span\u003e\u003cspan\u003eback \u003c\/span\u003e\u003cspan\u003ecoastal \u003c\/span\u003e\u003cspan\u003estyles \u003c\/span\u003e\u003cspan\u003edesigned \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003ebeach, \u003c\/span\u003e\u003cspan\u003eboat, \u003c\/span\u003e\u003cspan\u003epaddleboard \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003eeveryday \u003c\/span\u003e\u003cspan\u003ewear.\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2026-10-06T09:10:41-04:00","alt":"","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-031_1.jpg?v=1791292242"}}]}
{"item":{"id":7699272892494,"title":"JUP Cotton Twill Hat Lani \/ Carolina LC Unstructured","handle":"jup-cotton-twill-hat-lani-carolina-lc-unstructured","description":"\u003cp\u003eThe JUP Cotton Twill Hat Lani \/ Carolina Unstructured brings JUP artwork to your everyday hat rotation. Its low crown shape and curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eJUP artwork\u003c\/li\u003e\n\u003cli\u003eLow crown profile\u003c\/li\u003e\n\u003cli\u003eCurved brim\u003c\/li\u003e\n\u003cli\u003eCotton twill style\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-08T10:07:09-04:00","created_at":"2025-09-08T09:57:29-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Unstructured","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879547998286,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136553","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"JUP Cotton Twill Hat Lani \/ Carolina LC Unstructured","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136553","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0398.jpg?v=1760555648","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ymrmnezwdxogsbny5cee.jpg?v=1764786343"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0398.jpg?v=1760555648","options":["Title"],"media":[{"alt":"JUP Cotton Twill Hat Lani \/ Carolina LC Unstructured","id":27090950193230,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0398.jpg?v=1760555648"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0398.jpg?v=1760555648","width":2848},{"alt":"JUP Cotton Twill Hat Lani \/ Carolina LC Unstructured, view 2","id":31731384156238,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ymrmnezwdxogsbny5cee.jpg?v=1764786343"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ymrmnezwdxogsbny5cee.jpg?v=1764786343","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe JUP Cotton Twill Hat Lani \/ Carolina Unstructured brings JUP artwork to your everyday hat rotation. Its low crown shape and curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eJUP artwork\u003c\/li\u003e\n\u003cli\u003eLow crown profile\u003c\/li\u003e\n\u003cli\u003eCurved brim\u003c\/li\u003e\n\u003cli\u003eCotton twill style\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"JUP artwork"}]},{"type":"list-item","children":[{"type":"text","value":"Low crown profile"}]},{"type":"list-item","children":[{"type":"text","value":"Curved brim"}]},{"type":"list-item","children":[{"type":"text","value":"Cotton twill style"}]},{"type":"list-item","children":[{"type":"text","value":"Unstructured crown"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"The low crown gives the hat a shallower profile that sits closer to the head."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose this design for its artwork, color and crown profile. It is an easy match for a Blueline tee or hoodie for casual days along the coast."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-10-23T12:39:00-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":317042262094,"handle":"womens-hats","updated_at":"2026-10-30T07:08:26-04:00","published_at":"2026-10-06T08:47:43-04:00","sort_order":"manual","template_suffix":null,"published_scope":"global","title":"Women's Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan\u003eWomen’s \u003c\/span\u003e\u003cspan\u003eHats \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003eJUP \u003c\/span\u003e\u003cspan\u003eLifestyle\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eShop \u003c\/span\u003e\u003cspan\u003ewomen’s \u003c\/span\u003e\u003cspan\u003ehats \u003c\/span\u003e\u003cspan\u003emade \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003esunny \u003c\/span\u003e\u003cspan\u003edays \u003c\/span\u003e\u003cspan\u003ein \u003c\/span\u003e\u003cspan\u003eJupiter, \u003c\/span\u003e\u003cspan\u003eFlorida \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003ewherever \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003ewater \u003c\/span\u003e\u003cspan\u003etakes \u003c\/span\u003e\u003cspan\u003eyou. \u003c\/span\u003e\u003cspan\u003eExplore \u003c\/span\u003e\u003cspan\u003eBlueline \u003c\/span\u003e\u003cspan\u003etrucker \u003c\/span\u003e\u003cspan\u003ehats, \u003c\/span\u003e\u003cspan\u003erope \u003c\/span\u003e\u003cspan\u003ehats, \u003c\/span\u003e\u003cspan\u003ebaseball \u003c\/span\u003e\u003cspan\u003ecaps, \u003c\/span\u003e\u003cspan\u003evisors \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003elaid-\u003c\/span\u003e\u003cspan\u003eback \u003c\/span\u003e\u003cspan\u003ecoastal \u003c\/span\u003e\u003cspan\u003estyles \u003c\/span\u003e\u003cspan\u003edesigned \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003ebeach, \u003c\/span\u003e\u003cspan\u003eboat, \u003c\/span\u003e\u003cspan\u003epaddleboard \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003eeveryday \u003c\/span\u003e\u003cspan\u003ewear.\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2026-10-06T09:10:41-04:00","alt":"","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-031_1.jpg?v=1791292242"}}]}
{"item":{"id":7699272859726,"title":"OG Floral Logo TriTech Hat White \/ White \/ Multi LC","handle":"og-floral-logo-tritech-hat-white-white-multi-lc","description":"\u003cp\u003eThe OG Floral Logo TriTech Hat White \/ White \/ Multi brings OG Floral artwork to your everyday hat rotation. Its low crown shape and curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOG Floral artwork\u003c\/li\u003e\n\u003cli\u003eLow crown profile\u003c\/li\u003e\n\u003cli\u003eCurved brim\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-08T10:03:37-04:00","created_at":"2025-09-08T09:57:26-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879547965518,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136555","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Floral Logo TriTech Hat White \/ White \/ Multi LC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136555","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0113.jpg?v=1757340157"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0113.jpg?v=1757340157","options":["Title"],"media":[{"alt":"OG Floral Logo TriTech Hat White \/ White \/ Multi","id":26486997745742,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0113.jpg?v=1757340157"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0113.jpg?v=1757340157","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Floral Logo TriTech Hat White \/ White \/ Multi brings OG Floral artwork to your everyday hat rotation. Its low crown shape and curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOG Floral artwork\u003c\/li\u003e\n\u003cli\u003eLow crown profile\u003c\/li\u003e\n\u003cli\u003eCurved brim\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"OG Floral artwork"}]},{"type":"list-item","children":[{"type":"text","value":"Low crown profile"}]},{"type":"list-item","children":[{"type":"text","value":"Curved brim"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"The low crown gives the hat a shallower profile that sits closer to the head."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose this design for its artwork, color and crown profile. It is an easy match for a Blueline tee or hoodie for casual days along the coast."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7699272794190,"title":"OG Cotton Twill Hat Frost LC C","handle":"og-cotton-twill-hat-frost-lc-c","description":"\u003cp\u003eThe OG Cotton Twill Hat Frost brings Blueline OG artwork to your everyday hat rotation. Its low crown shape and curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlueline OG artwork\u003c\/li\u003e\n\u003cli\u003eLow crown profile\u003c\/li\u003e\n\u003cli\u003eCurved brim\u003c\/li\u003e\n\u003cli\u003eCotton twill style\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-08T10:01:52-04:00","created_at":"2025-09-08T09:56:18-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879547605070,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147169","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Cotton Twill Hat Frost LC C","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147169","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0129.jpg?v=1757340073"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0129.jpg?v=1757340073","options":["Title"],"media":[{"alt":"OG Cotton Twill Hat Frost","id":26486992765006,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0129.jpg?v=1757340073"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0129.jpg?v=1757340073","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Cotton Twill Hat Frost brings Blueline OG artwork to your everyday hat rotation. Its low crown shape and curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlueline OG artwork\u003c\/li\u003e\n\u003cli\u003eLow crown profile\u003c\/li\u003e\n\u003cli\u003eCurved brim\u003c\/li\u003e\n\u003cli\u003eCotton twill style\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Blueline OG artwork"}]},{"type":"list-item","children":[{"type":"text","value":"Low crown profile"}]},{"type":"list-item","children":[{"type":"text","value":"Curved brim"}]},{"type":"list-item","children":[{"type":"text","value":"Cotton twill style"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"The low crown gives the hat a shallower profile that sits closer to the head."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose this design for its artwork, color and crown profile. It is an easy match for a Blueline tee or hoodie for casual days along the coast."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-10-23T12:39:00-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}}]}
{"item":{"id":7699272761422,"title":"JUP Cotton Twill Hat Stone \/ Stone \/ Birch","handle":"jup-cotton-twill-hat-stone-stone-birch","description":"\u003cp\u003eThe JUP Cotton Twill Hat Stone \/ Stone \/ Birch brings JUP artwork to your everyday hat rotation. Its low crown shape and curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eJUP artwork\u003c\/li\u003e\n\u003cli\u003eLow crown profile\u003c\/li\u003e\n\u003cli\u003eCurved brim\u003c\/li\u003e\n\u003cli\u003eCotton twill style\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-08T10:00:36-04:00","created_at":"2025-09-08T09:56:16-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879547572302,"title":"Stone\/Birch","option1":"Stone\/Birch","option2":null,"option3":null,"sku":"210000147172","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"JUP Cotton Twill Hat Stone \/ Stone \/ Birch - Stone\/Birch","public_title":"Stone\/Birch","options":["Stone\/Birch"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147172","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0118.jpg?v=1757339994"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0118.jpg?v=1757339994","options":["Color"],"media":[{"alt":"JUP Cotton Twill Hat Stone \/ Stone \/ Birch","id":26486989488206,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0118.jpg?v=1757339994"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0118.jpg?v=1757339994","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe JUP Cotton Twill Hat Stone \/ Stone \/ Birch brings JUP artwork to your everyday hat rotation. Its low crown shape and curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eJUP artwork\u003c\/li\u003e\n\u003cli\u003eLow crown profile\u003c\/li\u003e\n\u003cli\u003eCurved brim\u003c\/li\u003e\n\u003cli\u003eCotton twill style\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Color","position":1,"values":["Stone\/Birch"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"JUP artwork"}]},{"type":"list-item","children":[{"type":"text","value":"Low crown profile"}]},{"type":"list-item","children":[{"type":"text","value":"Curved brim"}]},{"type":"list-item","children":[{"type":"text","value":"Cotton twill style"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Choose your option"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Color: Stone\/Birch"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"The low crown gives the hat a shallower profile that sits closer to the head."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose this design for its artwork, color and crown profile. It is an easy match for a Blueline tee or hoodie for casual days along the coast."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"womens","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-10-23T12:39:00-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}},{"id":317042262094,"handle":"womens-hats","updated_at":"2026-10-30T07:08:26-04:00","published_at":"2026-10-06T08:47:43-04:00","sort_order":"manual","template_suffix":null,"published_scope":"global","title":"Women's Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan\u003eWomen’s \u003c\/span\u003e\u003cspan\u003eHats \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003eJUP \u003c\/span\u003e\u003cspan\u003eLifestyle\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eShop \u003c\/span\u003e\u003cspan\u003ewomen’s \u003c\/span\u003e\u003cspan\u003ehats \u003c\/span\u003e\u003cspan\u003emade \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003esunny \u003c\/span\u003e\u003cspan\u003edays \u003c\/span\u003e\u003cspan\u003ein \u003c\/span\u003e\u003cspan\u003eJupiter, \u003c\/span\u003e\u003cspan\u003eFlorida \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003ewherever \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003ewater \u003c\/span\u003e\u003cspan\u003etakes \u003c\/span\u003e\u003cspan\u003eyou. \u003c\/span\u003e\u003cspan\u003eExplore \u003c\/span\u003e\u003cspan\u003eBlueline \u003c\/span\u003e\u003cspan\u003etrucker \u003c\/span\u003e\u003cspan\u003ehats, \u003c\/span\u003e\u003cspan\u003erope \u003c\/span\u003e\u003cspan\u003ehats, \u003c\/span\u003e\u003cspan\u003ebaseball \u003c\/span\u003e\u003cspan\u003ecaps, \u003c\/span\u003e\u003cspan\u003evisors \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003elaid-\u003c\/span\u003e\u003cspan\u003eback \u003c\/span\u003e\u003cspan\u003ecoastal \u003c\/span\u003e\u003cspan\u003estyles \u003c\/span\u003e\u003cspan\u003edesigned \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003ebeach, \u003c\/span\u003e\u003cspan\u003eboat, \u003c\/span\u003e\u003cspan\u003epaddleboard \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003eeveryday \u003c\/span\u003e\u003cspan\u003ewear.\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2026-10-06T09:10:41-04:00","alt":"","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-031_1.jpg?v=1791292242"}}]}
{"item":{"id":7697959780430,"title":"Florida Box UV Lite Hat White \/ Royal \/ Orange (Gators) HC SC","handle":"florida-box-uv-lite-hat-white-royal-orange-gators-hc-sc","description":"\u003cp\u003eThe Florida Box UV Lite Hat White \/ Royal \/ Orange (Gators) brings Florida Box artwork to your everyday hat rotation. Its high crown shape and slightly curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFlorida Box artwork\u003c\/li\u003e\n\u003cli\u003eHigh crown profile\u003c\/li\u003e\n\u003cli\u003eSlightly curved brim\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-05T18:28:22-04:00","created_at":"2025-09-05T18:27:11-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42872334188622,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147164","requires_shipping":true,"taxable":true,"featured_image":{"id":35053122551886,"product_id":7697959780430,"position":1,"created_at":"2025-09-05T18:27:09-04:00","updated_at":"2025-09-05T18:27:11-04:00","alt":"Florida Box UV Lite Hat White \/ Royal \/ Orange (Gators)","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231","variant_ids":[42872334188622]},"available":false,"name":"Florida Box UV Lite Hat White \/ Royal \/ Orange (Gators) HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147164","featured_media":{"alt":"Florida Box UV Lite Hat White \/ Royal \/ Orange (Gators)","id":26474346676302,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231","options":["Title"],"media":[{"alt":"Florida Box UV Lite Hat White \/ Royal \/ Orange (Gators)","id":26474346676302,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Florida Box UV Lite Hat White \/ Royal \/ Orange (Gators) brings Florida Box artwork to your everyday hat rotation. Its high crown shape and slightly curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFlorida Box artwork\u003c\/li\u003e\n\u003cli\u003eHigh crown profile\u003c\/li\u003e\n\u003cli\u003eSlightly curved brim\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Florida Box artwork"}]},{"type":"list-item","children":[{"type":"text","value":"High crown profile"}]},{"type":"list-item","children":[{"type":"text","value":"Slightly curved brim"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"The high crown gives the hat a taller profile above the head."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose this design for its artwork, color and crown profile. It is an easy match for a Blueline tee or hoodie for casual days along the coast."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2026-09-24T10:50:07-04:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. Game Day Gear, white hat and T-shirt featuring University of Florida colors and Blueline logo in orange and blue, inspired by Florida football game day..","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vjyolfckvdkncaln8l7g.jpg?v=1762384153"}}]}
