Group of friends wearing Blueline Surf & Paddle apparel sharing a toast under a tiki hut in Jupiter, Florida. Celebrating the South Florida lifestyle that inspires the Blueline brand.

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Blueline Script Hat black and white snapback coastal hat from surf shop in Jupiter Florida
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Blueline Script Hat – Black/White $39.95
Blueline Script Hat white and black snapback coastal hat from surf shop in Jupiter Florida
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Blueline Script Hat – White/Black $39.95
Blueline Script Hat navy and white coastal snapback hat from surf shop in Jupiter Florida
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Blueline Script Hat – Navy/White $39.95
Blueline Script Hat light blue and navy coastal trucker hat from surf shop in Jupiter Florida
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Blueline Script Hat – Light Blue/Navy $39.95
Men’s Johnnie-O Blueline collaboration Maliblu quarter zip pullover lifestyle photo Johnnie-O × Blueline Freeborne Quarter Zip Maliblu lightweight performance pullover in Jupiter Florida coastal setting
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Johnnie-O × Blueline Freeborne Quarter Zip – Maliblu | Jupiter Florida Coastal Performance Layer $118.00
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Men’s Johnnie-O Blueline collaboration polo Kona blue with prawn pattern design Johnnie-O × Blueline Prawn Polo Kona blue performance golf polo inspired by the Jupiter Florida coastal lifestyle
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Johnnie-O × Blueline Prawn Polo – Kona | Jupiter Florida Coastal Performance Golf Polo $105.00
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Men’s Blueline Vineyard Vines collaboration quarter zip pullover lifestyle photo Blueline × Vineyard Vines Club Quarter Zip Coastline lightweight performance pullover in Jupiter Florida coastal setting
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Blueline × Vineyard Vines Club Quarter Zip – Coastline | Jupiter Florida Coastal Performance Layer $148.00
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Close up of Johnnie-O Tini Dancer martini print performance polo fabric Johnnie-O × Blueline Tini Dancer Polo White performance golf polo in Jupiter Florida coastal lifestyle setting
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Johnnie-O × Blueline Tini Dancer Polo – White | Jupiter Florida Coastal Performance Polo $115.00
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Two paddlers gliding over clear turquoise water near Jupiter, Florida — a Blueline Surf & Paddle Co. paddleboard and kayak rental experience.

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Group of friends wearing Blueline Surf & Paddle apparel sharing a toast under a tiki hut in Jupiter, Florida. Celebrating the South Florida lifestyle that inspires the Blueline brand.

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Tuesday Night Race League

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Premium coastal apparel and beach lifestyle gear inspired by Jupiter, Florida.

Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf & Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.
Blueline Men's Apparel
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Blueline Women’s Apparel
Dog wearing the Original Blueline Surf & Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.
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Man wearing a Blueline men’s UV sun shirt on a boat in Jupiter Florida with water and palm trees in the background
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Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.
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From The Blog

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Man wearing a hooded men’s UV sun shirt on a dock at Blueline Surf and Paddle near Trapper Nelson’s on the Loxahatchee River in Jupiter, Florida
Men’s UV Sun Shirts in Jupiter, Florida | Premium Fishing, Surf & Boat Shirts

Stay cool and protected in the Florida sun with premium men’s UV shirts from Blueline Surf & Paddle in Jupiter. Built for fishing, surfing, boating, and everyday coastal living.

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Two paddlers on paddleboard rentals in Jupiter, Florida, exploring the clear blue water of the Intracoastal near Coral Cove and the Jupiter Lighthouse..
Best Kayak & Paddleboard Rentals in Jupiter, Florida - 2026 Guide

Stop hauling boards across parking lots! Launch directly from our private dock and explore the best of Jupiter’s waterways. Whether you're a first-timer looking for our $20 'Intro to Paddling'...

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paddle crafts line up at Guanabanas in Jupiter, Florida for Tuesday Night Race League. Paddle crafts such as prone paddleboards, outrigger canoes, surf skis, Va'a and stand up paddlebaords are pictured.
TNRL Week 2 St. Patrick's Day Edition Recap and Results | Jupiter's Weekly Paddle Race

Week 2 of TNRL brought strong turnout despite cloudy skies, with fast race times, a growing 1-mile fun paddle, and a lively St. Patrick’s Day celebration at Guanabanas.

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Blueline Best Sellers

Our most-loved coastal apparel and gear.

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Blueline Surf & Paddle Co. $100 digital gift card
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Blueline E-Gift Card From $25.00
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Jupiter Lite Deadwood Tree Camo Hoodie Jupiter Lite Deadwood Tree Camo Hoodie
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Jupiter Lite Deadwood Tree Camo Hoodie $59.95
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Blueline Surf and Paddle OG Circle long sleeve UV sun shirt at Guanabanas Man wearing a charcoal heather Blueline OG Circle long sleeve UV sun shirt standing on a dock in Jupiter, Florida.
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Blueline OG Circle UV Long Sleeve Sun Shirt – Charcoal Heather From $45.99
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Man sitting on the docks at Guanabanas in Jupiter, FL wearing a blueline asphalt shirt back view. Man wearing a dark asphalt gray Blueline short sleeve T-shirt with an orange and blue faded OG Blueline logo while sitting on a dock near the water.
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OG Blueline Logo T-Shirt – Asphalt Blend / Orange + Blue Fade $34.95
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Jupiter, Florida

The Blueline Story

Born in Jupiter, Florida, Blueline Surf & Paddle Co. blends coastal culture with surf, paddle, and beach lifestyle. Since 2010, we’ve connected locals and visitors through apparel, rentals, and community, helping people live the true Jupiter lifestyle.

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Group of friends wearing Blueline Surf & Paddle apparel sharing a toast under a tiki hut in Jupiter, Florida. Celebrating the South Florida lifestyle that inspires the Blueline brand.

"Exploring Jupiter by paddleboard was the highlight of our trip thanks to the great folks of Blueline!"

Jane S.

About Blueline Surf & Paddle Co.

Blueline Surf & Paddle Co. in Jupiter, FL blends surf, paddle, and coastal living. From paddleboard and kayak rentals at our waterfront launch to our signature Blueline apparel, soft t-shirts, UV shirts, hats, hoodies and hand picked coastal lifestyle brands, everything is designed for comfort and South Florida living.