Surf Shop Jupiter FL | Summer Gear Is Here & Paddle Rentals

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Performance Sun Gear & Hats

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Shop Men’s UPF Sun Shirts in Jupiter, Florida Shop Blueline Women's UV Sun Shirts Shop Blueline Kids UV Sun Shirts Shop Blueline Jupiter Surf Hats

Rectangle Palm1 UV Hood Sandbar $59.95

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OG Logo OT UV Hood Coral $59.99

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Outerknown Hooded Sun Shirt | Men’s UPF 50+ Performance Shirt Jupiter FL $98.00

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Outerknown sun pocket tee blue men’s UPF 50 short sleeve sun shirt

Kelly Slater wearing Outerknown UPF 50 sun shirt walking with Surfboards.

Outerknown Sun Pocket Tee | UPF 50+ Performance T-Shirt $78.00

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Marsh Wear hooded sun shirt heather smoke worn by model breathable UV fishing shirt Jupiter Florida

Marsh Wear Blueline hooded sun shirt light blue front view

Marsh Wear x Blueline Diamond Buxton Hooded Sun Shirt | Jupiter Performance Hoodie $59.00

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Man paddleboarding on clear blue water wearing a light blue Blueline Vintage Circle Low Pro UV sun hoody.

Blueline Vintage Circle Low Pro Tech Sun Hoody – Sky $79.99

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Best men’s sun shirt with UPF protection worn on the beach in Jupiter, Florida.

Vintage Blueline Logo ANETIK Low Pro Tech Hoody – Dark Olive/Coral $79.99

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Man wearing a heather denim Blueline OG Circle short sleeve UV sun shirt sitting on a skiff in Jupiter, Florida.

Blueline OG Circle UV Short Sleeve Sun Shirt – Heather Denim $44.99

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W. OG Logo OT UV Hood Coral $55.00

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W. OG Logo OT UV LS HDN Hthr Denim $48.00

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W. OG Logo OT UV Hood HBCM Hthr. Blue Camo $55.00

Woman wearing Blueline Surf & Paddle UV shirt and blue hat holding a Blueline Jupiter Lighthouse koozie on the Intracoastal Waterway in Jupiter, Florida, showcasing South Florida surf and paddle lifestyle apparel.

Women’s OG Blueline Logo UV Long Sleeve – White $48.00

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Bahamas Conch Women's Breeze UV Hood Hthr. Sky $69.95

Bahamas Conch Women's Breeze UV Hood Hthr White $69.95

Blueline Surf & Paddle Co. $100 digital gift card

Blueline E-Gift Card From $25.00

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Youth Rectangle Palm1 UV Hood Sandbar $45.00

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OG Logo Youth OT UV Hoodie Coral $45.00

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Back of kids Ocean Tec & Blueline Surf and Paddle Co. UPF hoodied long sleeve shirt.

Ocean Tec & Blueline Surf & Paddle Co. kids smoke gray camo UV hoodie providing UPF sun protection. Made in the USA.

Kids Blueline UV Hoodie Smoke Gray From $45.00

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OG Logo Youth OT UV LS HGCM Hthr. Green Camo $45.00

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OG Logo Youth OT UV LS HBCM Hthr. Blue Camo $45.00

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OG Logo Youth OT UV Hoodie Fuchsia $45.00

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OG Logo Youth OT UV Hood HBCM Blue Camo Navy $48.00

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Bahamas Conch Youth LowPro Hood Seafoam $49.95

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Blueline Script Hat light blue and navy coastal trucker hat from surf shop in Jupiter Florida

Blueline Script Hat – Light Blue/Navy $39.95

Blueline Script Hat navy and white coastal snapback hat from surf shop in Jupiter Florida

Blueline Script Hat – Navy/White $39.95

Blueline Script Hat white and black snapback coastal hat from surf shop in Jupiter Florida

Blueline Script Hat – White/Black $39.95

Blueline Script Hat black and white snapback coastal hat from surf shop in Jupiter Florida

Blueline Script Hat – Black/White $39.95

Classic Blueline Cord Hat – Dusty Rose / Stone | Jupiter Florida Surf Shop $39.95

Classic Blueline Cord Hat – Cadet / Stone | Blueline Surf & Paddle Jupiter Florida $39.95

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Classic Blueline Rope Hat – Black / White | Blueline Surf & Paddle Jupiter Florida $39.95

Blueline corduroy hat in charcoal with seafoam embroidery photographed along the Intracoastal in Jupiter Florida

Classic Blueline Cord Hat Charcoal/Seafoam HC FL $39.95

Two paddlers gliding over clear turquoise water near Jupiter, Florida — a Blueline Surf & Paddle Co. paddleboard and kayak rental experience.

Shop the Blueline Collection

Premium coastal apparel and beach lifestyle gear inspired by Jupiter, Florida.

Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf & Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.

Blueline Men's Apparel

Blueline Women’s Apparel

Blueline Jupiter Surf Hats

Man wearing a Blueline men’s UV sun shirt on a boat in Jupiter Florida with water and palm trees in the background

Men’s UPF Sun Shirts in Jupiter, Florida

Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.

Blueline Kids Apparel

From The Blog

Our latest events, updates and reviews.

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TNRL is Jupiter Florida’s weekly paddle race held on the Intracoastal.

Tuesday Night Race League – Week 8 Results

Week 8 of TNRL brought over 60 paddlers to the water in Jupiter, Florida. Now we head into our Cinco de Mayo race at Guanabanas with costumes, live DJ, and...

Week 7 TNRL Results

Week 7 results are in with over 60 paddlers across all courses. With 4 weeks left until the May 19th end-of-year party, the TNRL season is heating up.

Blueline Surf and Paddle Hats: Built for the Jupiter Lifestyle

Not all hats are created equal under the Florida sun. From our iconic JUP trucker hats to technical performance gear designed to stay put in the surf, discover why Blueline...

Jupiter Spring Essentials

Hand-picked gear for the boat, the beach, and the dock.

Shop JUP LIFE Apparel – Jupiter Florida Clothing & Lifestyle Gear

Jupiter Sucks Don’t Move Here t-shirt back graphic featuring Jupiter Lighthouse design in Jupiter Florida

Jupiter Sucks Collab T-Shirt – Indigo | Blueline Surf & Paddle Jupiter Florida $34.95

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Otto JUP Hat Blue / Pink $27.99

Men’s Blueline Vineyard Vines collaboration quarter zip pullover lifestyle photo

Blueline × Vineyard Vines Club Quarter Zip Coastline lightweight performance pullover in Jupiter Florida coastal setting

Blueline × Vineyard Vines Club Quarter Zip – Coastline | Jupiter Florida Coastal Performance Layer $148.00

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Women’s Jupiter Sucks Collab Crop Tee – Dark Heather Grey | Blueline Surf & Paddle $34.00

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Jupiter, Florida

The Blueline Story

Born in Jupiter, Florida, Blueline Surf & Paddle Co. blends coastal culture with surf, paddle, and beach lifestyle. Since 2010, we’ve connected locals and visitors through apparel, rentals, and community, helping people live the true Jupiter lifestyle.

Read Our Story

"Exploring Jupiter by paddleboard was the highlight of our trip thanks to the great folks of Blueline!"

Jane S.

About Blueline Surf & Paddle Co.

Blueline Surf & Paddle Co. in Jupiter, FL blends surf, paddle, and coastal living. From paddleboard and kayak rentals at our waterfront launch to our signature Blueline apparel, soft t-shirts, UV shirts, hats, hoodies and hand picked coastal lifestyle brands, everything is designed for comfort and South Florida living.