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Performance Sun Gear & Hats

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Premium UV Protection

Built for the Florida Sun

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Rectangle Palm1 UV Hood Sandbar Rectangle Palm1 UV Hood Sandbar
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Rectangle Palm1 UV Hood Sandbar $59.95
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OG Logo OT UV Hood Coral OG Logo OT UV Hood Coral
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OG Logo OT UV Hood Coral $59.99
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Vintage OT UV Hood HGCM 3flex Duck Camo Vintage OT UV Hood HGCM 3flex Duck Camo
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Vintage OT UV Hood HGCM 3flex Duck Camo $59.99
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Marsh Wear hooded sun shirt heather smoke worn by model breathable UV fishing shirt Jupiter Florida Marsh Wear Blueline hooded sun shirt light blue front view
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Marsh Wear x Blueline Diamond Buxton Hooded Sun Shirt | Jupiter Performance Hoodie $59.00
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Outerknown Hooded Sun Shirt | Men’s UPF 50+ Performance Shirt Jupiter FL Outerknown Hooded Sun Shirt | Men’s UPF 50+ Performance Shirt Jupiter FL
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Outerknown Hooded Sun Shirt | Men’s UPF 50+ Performance Shirt Jupiter FL $98.00
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Outerknown sun pocket tee blue men’s UPF 50 short sleeve sun shirt Kelly Slater wearing Outerknown UPF 50 sun shirt walking with Surfboards.
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Outerknown Sun Pocket Tee | UPF 50+ Performance T-Shirt $78.00
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Man paddleboarding on clear blue water wearing a light blue Blueline Vintage Circle Low Pro UV sun hoody.
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Blueline Vintage Circle Low Pro Tech Sun Hoody – Sky $79.99
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Best men’s sun shirt with UPF protection worn on the beach in Jupiter, Florida.
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Vintage Blueline Logo ANETIK Low Pro Tech Hoody – Dark Olive/Coral $79.99
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Ladies UPF Shirts

Sun Shirts for Women

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W. OG Logo OT UV Hood Coral W. OG Logo OT UV Hood Coral
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W. OG Logo OT UV Hood Coral $55.00
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Sold out W. OG Logo OT UV LS HDN Hthr Denim W. OG Logo OT UV LS HDN Hthr Denim
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W. OG Logo OT UV LS HDN Hthr Denim $48.00
Sold out W. OG Logo OT UV Hood HBCM Hthr. Blue Camo W. OG Logo OT UV Hood HBCM Hthr. Blue Camo
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W. OG Logo OT UV Hood HBCM Hthr. Blue Camo $55.00
Woman wearing Blueline Surf & Paddle UV shirt and blue hat holding a Blueline Jupiter Lighthouse koozie on the Intracoastal Waterway in Jupiter, Florida, showcasing South Florida surf and paddle lifestyle apparel.
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Women’s OG Blueline Logo UV Long Sleeve – White $48.00
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Sold out Bahamas Conch Women's Breeze UV Hood Hthr. Sky Bahamas Conch Women's Breeze UV Hood Hthr. Sky
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Bahamas Conch Women's Breeze UV Hood Hthr. Sky $69.95
Sold out Bahamas Conch Women's Breeze UV Hood Hthr White Bahamas Conch Women's Breeze UV Hood Hthr White
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Bahamas Conch Women's Breeze UV Hood Hthr White $69.95
Blueline Surf & Paddle Co. $100 digital gift card
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Blueline E-Gift Card From $25.00
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Kid's Sun Shirts

UPF Sun Shirts for Kids

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Back view of youth white UV hood shirt for fishing boating beach and paddleboarding in Florida Youth white hooded UV sun shirt with Blueline Rectangle Palm logo designed in Jupiter Florida
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Youth Rectangle Palm UV Hood Shirt White $45.00
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Youth Rectangle Palm1 UV Hood Sandbar Youth Rectangle Palm1 UV Hood Sandbar
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Youth Rectangle Palm1 UV Hood Sandbar $45.00
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OG Logo Youth OT UV Hoodie Coral OG Logo Youth OT UV Hoodie Coral
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OG Logo Youth OT UV Hoodie Coral $45.00
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Sold out Back of kids Ocean Tec & Blueline Surf and Paddle Co. UPF hoodied long sleeve shirt. Ocean Tec & Blueline Surf & Paddle Co. kids smoke gray camo UV hoodie providing UPF sun protection. Made in the USA.
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Kids Blueline UV Hoodie Smoke Gray From $45.00
OG Logo Youth OT UV LS HGCM Hthr. Green Camo OG Logo Youth OT UV LS HGCM Hthr. Green Camo
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OG Logo Youth OT UV LS HGCM Hthr. Green Camo $45.00
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OG Logo Youth OT UV LS HBCM Hthr. Blue Camo OG Logo Youth OT UV LS HBCM Hthr. Blue Camo
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OG Logo Youth OT UV LS HBCM Hthr. Blue Camo $45.00
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OG Logo Youth OT UV Hoodie Fuchsia OG Logo Youth OT UV Hoodie Fuchsia
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OG Logo Youth OT UV Hoodie Fuchsia $45.00
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OG Logo Youth OT UV Hood HBCM Blue Camo Navy OG Logo Youth OT UV Hood HBCM Blue Camo Navy
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OG Logo Youth OT UV Hood HBCM Blue Camo Navy $48.00
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Blueline Hats

Hat's for the Jupiter way of Living.

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Beacon Hat LW Cotton Stone HC FL
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Beacon Hat LW Cotton Stone HC FL $39.95
Beacon Hat Canvas Quarry HC FL
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Beacon Hat Canvas Quarry HC FL $39.95
Dead Hat UV Lite Forest HC SC
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Dead Hat UV Lite Forest HC SC $39.95
Dead Hat Black/Black w/Rope HC SC
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Dead Hat Black/Black w/Rope HC SC $39.95
Vintage Circle Square Hat Ocean Mist/White MC SC
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Vintage Circle Square Hat Ocean Mist/White MC SC $39.95
Vintage Circle Logo Cotton Hat Diamond Lite Fig
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Vintage Circle Logo Cotton Hat Diamond Lite Fig $39.95
Florida Box TriTech Hat Diamond Lite Fig
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Florida Box TriTech Hat Diamond Lite Fig $39.95
Triangle Lighthouse Hat TriTech Navy / Avocado HC FL
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Triangle Lighthouse Hat TriTech Navy / Avocado HC FL $39.95
Two paddlers gliding over clear turquoise water near Jupiter, Florida — a Blueline Surf & Paddle Co. paddleboard and kayak rental experience.

Jupiter & Palm Beach County

Kayak and Paddleboard Rentals

Stand Up Paddleboard & Kayak Rentals, TNRL, Group Classes, Tours and Events

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A Beginner Friendly Paddle Experience

Intro to Paddling

A group class focused on fun and learning.

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Community Event

Tuesday Night Race League

Jupiter's Weekly Paddle League

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Shop the Blueline Collection

Premium coastal apparel and beach lifestyle gear inspired by Jupiter, Florida.

Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf & Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.
Blueline Men's Apparel
blueline-womens-apparel-jupiter-lifestyle-jeep
Blueline Women’s Apparel
Dog wearing the Original Blueline Surf & Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.
Blueline Jupiter Surf Hats
Man wearing a Blueline men’s UV sun shirt on a boat in Jupiter Florida with water and palm trees in the background
Men’s UPF Sun Shirts in Jupiter, Florida
Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.
Blueline Kids Apparel

From The Blog

Our latest events, updates and reviews.

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Blackfin Tuna fishing in Jupiter, Florida with Blueline Surf and Paddle Co. and Jyg Pro Fishing. Photo by Brian Hall of Iris Outdoors
May Tuna Fishing in Jupiter Means UV Shirt Season

Light winds, blue water, bait running, and blackfin tuna feeding offshore. May in Jupiter is prime time for early morning fishing runs, and our Men’s UV Sun Shirts are built...

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TNRL Cinco De Mayo Edition - Week 9

Cinco de Mayo at TNRL brought oversized sombreros, dockside margaritas, a live DJ, and more than 70 paddlers to the waters behind Guanabanas in Jupiter, Florida. From elite racers preparing...

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TNRL is Jupiter Florida’s weekly paddle race held on the Intracoastal.
Tuesday Night Race League – Week 8 Results

Week 8 of TNRL brought over 60 paddlers to the water in Jupiter, Florida. Now we head into our Cinco de Mayo race at Guanabanas with costumes, live DJ, and...

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Jupiter Spring Essentials

Hand-picked gear for the boat, the beach, and the dock.

Shop JUP LIFE Apparel – Jupiter Florida Clothing & Lifestyle Gear
Jupiter Sucks Don’t Move Here t-shirt back graphic featuring Jupiter Lighthouse design in Jupiter Florida Jupiter Sucks collab t-shirt indigo with small front logo by Blueline Surf and Paddle in Jupiter Florida
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Jupiter Sucks Collab T-Shirt – Indigo | Blueline Surf & Paddle Jupiter Florida $34.95
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Blueline Surf JUP Foam Trucker Hat in bright blue with hot pink JUP logo and mesh back – Otto snapback cap from Jupiter, Florida surf shop.
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Otto JUP Hat Blue / Pink $27.99
Men’s Blueline Vineyard Vines collaboration quarter zip pullover lifestyle photo Blueline × Vineyard Vines Club Quarter Zip Coastline lightweight performance pullover in Jupiter Florida coastal setting
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Blueline × Vineyard Vines Club Quarter Zip – Coastline | Jupiter Florida Coastal Performance Layer $148.00
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Women’s Jupiter Sucks crop tee dark heather grey with small chest logo by Blueline Surf and Paddle in Jupiter Florida Women’s Jupiter Sucks crop tee dark heather grey with small chest logo by Blueline Surf and Paddle in Jupiter Florida
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Women’s Jupiter Sucks Collab Crop Tee – Dark Heather Grey | Blueline Surf & Paddle $34.00
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Jupiter, Florida

The Blueline Story

Born in Jupiter, Florida, Blueline Surf & Paddle Co. blends coastal culture with surf, paddle, and beach lifestyle. Since 2010, we’ve connected locals and visitors through apparel, rentals, and community, helping people live the true Jupiter lifestyle.

Read Our Story
Group of friends wearing Blueline Surf & Paddle apparel sharing a toast under a tiki hut in Jupiter, Florida. Celebrating the South Florida lifestyle that inspires the Blueline brand.

"Exploring Jupiter by paddleboard was the highlight of our trip thanks to the great folks of Blueline!"

Jane S.

About Blueline Surf & Paddle Co.

Blueline Surf & Paddle Co. in Jupiter, FL blends surf, paddle, and coastal living. From paddleboard and kayak rentals at our waterfront launch to our signature Blueline apparel, soft t-shirts, UV shirts, hats, hoodies and hand picked coastal lifestyle brands, everything is designed for comfort and South Florida living.