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{"item":{"id":7884169150542,"title":"Marsh Wear x Blueline Diamond Buxton Hooded Sun Shirt | Jupiter Performance Hoodie","handle":"marsh-x-bl-diamond-buxton-hd","description":"\u003cp data-start=\"354\" data-end=\"419\"\u003eNot all sun shirts are built for how you actually spend your day.\u003c\/p\u003e\n\u003cp data-start=\"421\" data-end=\"627\"\u003eThe Marsh Wear x Blueline Diamond Buxton Hooded Sun Shirt is designed for the full Jupiter day, from early morning boat runs to long afternoons in the sun, and straight into dinner without needing a change.\u003c\/p\u003e\n\u003cp data-start=\"629\" data-end=\"693\"\u003eThis is what happens when performance gear meets real lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"695\" data-end=\"782\"\u003eMost sun shirts check the box on UPF protection.\u003cbr data-start=\"743\" data-end=\"746\"\u003eFew are built to feel right all day.\u003c\/p\u003e\n\u003cp data-start=\"784\" data-end=\"806\"\u003eThis one is different.\u003c\/p\u003e\n\u003cp data-start=\"808\" data-end=\"1079\"\u003eBuilt with an ultra-soft jersey blend (65% polyester, 35% rayon), it wears more like your favorite t-shirt than the stiff, plastic-feeling sun shirts of the past. Lightweight, breathable, and designed to move with you, it delivers performance without sacrificing comfort.\u003c\/p\u003e\n\u003cp data-start=\"1081\" data-end=\"1313\"\u003eAdd in moisture-wicking technology, UPF 40 sun protection, and a DWR water-repellent finish, and you’ve got a hoodie that’s ready for heat, humidity, and everything in between—while also resisting stains from real days on the water.\u003c\/p\u003e\n\u003cp data-start=\"1315\" data-end=\"1557\"\u003eBuilt for heat, humidity, and long sun exposure\u003cbr data-start=\"1362\" data-end=\"1365\"\u003eQuick-drying and breathable for all-day comfort\u003cbr data-start=\"1412\" data-end=\"1415\"\u003eHooded design for added sun protection when it matters\u003cbr data-start=\"1469\" data-end=\"1472\"\u003eClean, elevated look that works on the boat, at the sandbar, or grabbing food after\u003c\/p\u003e\n\u003cp data-start=\"1559\" data-end=\"1608\"\u003eIn Jupiter, your day doesn’t happen in one place.\u003c\/p\u003e\n\u003cp data-start=\"1610\" data-end=\"1840\"\u003eYou’re moving from the Intracoastal to the ocean, from paddle sessions to dockside drinks. This hoodie was built for that exact rhythm—functional when you need it, polished when you don’t want to look like you just left the water.\u003c\/p\u003e\n\u003cp data-start=\"1842\" data-end=\"2038\"\u003eIt’s the kind of piece that fits right in whether you’re local, in from the Vineyard, or heading down to the Bahamas. Understated, high-quality, and built for people who know what they’re wearing.\u003c\/p\u003e\n\u003cp data-start=\"2040\" data-end=\"2339\"\u003eUPF 40 sun protection for long days outdoors\u003cbr data-start=\"2084\" data-end=\"2087\"\u003eUltra-lightweight, soft jersey performance fabric\u003cbr data-start=\"2136\" data-end=\"2139\"\u003eBreathable and moisture-wicking\u003cbr data-start=\"2170\" data-end=\"2173\"\u003eDWR water-repellent + stain-resistant finish\u003cbr data-start=\"2217\" data-end=\"2220\"\u003eHood for added coverage\u003cbr data-start=\"2243\" data-end=\"2246\"\u003eTailored athletic fit (not boxy, not tight)\u003cbr data-start=\"2289\" data-end=\"2292\"\u003eExclusive Marsh Wear x Blueline collaboration\u003c\/p\u003e\n\u003cp data-start=\"2341\" data-end=\"2461\"\u003eIf you’re looking for a sun shirt that actually keeps up with how you live, this is the one you’ll reach for every time.\u003c\/p\u003e","published_at":"2026-04-20T13:00:09-04:00","created_at":"2026-04-20T12:52:00-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Collabs","tags":["blueline apparel","Blueline Surf + Paddle Co.","Blueline Surf and Paddle Clothing","hooded sun shirt","Marsh Wear","Men's UV Sun Shirt","Upf shirts","UV Sun Shirt"],"price":5900,"price_min":5900,"price_max":5900,"available":true,"price_varies":false,"compare_at_price":5900,"compare_at_price_min":5900,"compare_at_price_max":5900,"compare_at_price_varies":false,"variants":[{"id":43654403391566,"title":"Smoke Heather \/ S","option1":"Smoke Heather","option2":"S","option3":null,"sku":"210000157844","requires_shipping":true,"taxable":true,"featured_image":{"id":48849646026830,"product_id":7884169150542,"position":3,"created_at":"2026-04-20T12:57:43-04:00","updated_at":"2026-04-24T11:23:55-04:00","alt":"Marsh Wear Blueline hooded sun shirt with pocket, heather smoke front view 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shirt coriander heather front view lightweight performance hoodie with pocket","id":37320788279374,"position":6,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/marsh-blueline-sun-shirt-hoodie-coriander-heather-front-pocket.png?v=1777043934"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/marsh-blueline-sun-shirt-hoodie-coriander-heather-front-pocket.png?v=1777043934","width":1080},{"alt":"Marsh Wear Blueline hooded sun shirt coriander heather back view lightweight performance hoodie","id":37402536837198,"position":7,"preview_image":{"aspect_ratio":1.0,"height":1400,"width":1400,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/marsh-blueline-sun-shirt-hoodie-coriander-heather-back.webp?v=1777042698"},"aspect_ratio":1.0,"height":1400,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/marsh-blueline-sun-shirt-hoodie-coriander-heather-back.webp?v=1777042698","width":1400},{"alt":"Marsh Wear hooded sun shirt coriander heather worn by model breathable fishing and boating hoodie Jupiter Florida","id":37402536771662,"position":8,"preview_image":{"aspect_ratio":1.0,"height":1400,"width":1400,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/marsh-blueline-sun-shirt-hoodie-coriander-heather-model-back.webp?v=1777042732"},"aspect_ratio":1.0,"height":1400,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/marsh-blueline-sun-shirt-hoodie-coriander-heather-model-back.webp?v=1777042732","width":1400}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"354\" data-end=\"419\"\u003eNot all sun shirts are built for how you actually spend your day.\u003c\/p\u003e\n\u003cp data-start=\"421\" data-end=\"627\"\u003eThe Marsh Wear x Blueline Diamond Buxton Hooded Sun Shirt is designed for the full Jupiter day, from early morning boat runs to long afternoons in the sun, and straight into dinner without needing a change.\u003c\/p\u003e\n\u003cp data-start=\"629\" data-end=\"693\"\u003eThis is what happens when performance gear meets real lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"695\" data-end=\"782\"\u003eMost sun shirts check the box on UPF protection.\u003cbr data-start=\"743\" data-end=\"746\"\u003eFew are built to feel right all day.\u003c\/p\u003e\n\u003cp data-start=\"784\" data-end=\"806\"\u003eThis one is different.\u003c\/p\u003e\n\u003cp data-start=\"808\" data-end=\"1079\"\u003eBuilt with an ultra-soft jersey blend (65% polyester, 35% rayon), it wears more like your favorite t-shirt than the stiff, plastic-feeling sun shirts of the past. Lightweight, breathable, and designed to move with you, it delivers performance without sacrificing comfort.\u003c\/p\u003e\n\u003cp data-start=\"1081\" data-end=\"1313\"\u003eAdd in moisture-wicking technology, UPF 40 sun protection, and a DWR water-repellent finish, and you’ve got a hoodie that’s ready for heat, humidity, and everything in between—while also resisting stains from real days on the water.\u003c\/p\u003e\n\u003cp data-start=\"1315\" data-end=\"1557\"\u003eBuilt for heat, humidity, and long sun exposure\u003cbr data-start=\"1362\" data-end=\"1365\"\u003eQuick-drying and breathable for all-day comfort\u003cbr data-start=\"1412\" data-end=\"1415\"\u003eHooded design for added sun protection when it matters\u003cbr data-start=\"1469\" data-end=\"1472\"\u003eClean, elevated look that works on the boat, at the sandbar, or grabbing food after\u003c\/p\u003e\n\u003cp data-start=\"1559\" data-end=\"1608\"\u003eIn Jupiter, your day doesn’t happen in one place.\u003c\/p\u003e\n\u003cp data-start=\"1610\" data-end=\"1840\"\u003eYou’re moving from the Intracoastal to the ocean, from paddle sessions to dockside drinks. This hoodie was built for that exact rhythm—functional when you need it, polished when you don’t want to look like you just left the water.\u003c\/p\u003e\n\u003cp data-start=\"1842\" data-end=\"2038\"\u003eIt’s the kind of piece that fits right in whether you’re local, in from the Vineyard, or heading down to the Bahamas. Understated, high-quality, and built for people who know what they’re wearing.\u003c\/p\u003e\n\u003cp data-start=\"2040\" data-end=\"2339\"\u003eUPF 40 sun protection for long days outdoors\u003cbr data-start=\"2084\" data-end=\"2087\"\u003eUltra-lightweight, soft jersey performance fabric\u003cbr data-start=\"2136\" data-end=\"2139\"\u003eBreathable and moisture-wicking\u003cbr data-start=\"2170\" data-end=\"2173\"\u003eDWR water-repellent + stain-resistant finish\u003cbr data-start=\"2217\" data-end=\"2220\"\u003eHood for added coverage\u003cbr data-start=\"2243\" data-end=\"2246\"\u003eTailored athletic fit (not boxy, not tight)\u003cbr data-start=\"2289\" data-end=\"2292\"\u003eExclusive Marsh Wear x Blueline collaboration\u003c\/p\u003e\n\u003cp data-start=\"2341\" data-end=\"2461\"\u003eIf you’re looking for a sun shirt that actually keeps up with how you live, this is the one you’ll reach for every time.\u003c\/p\u003e"},"options":[{"name":"Color","position":1,"values":["Smoke Heather","Coriander Heather"]},{"name":"Size","position":2,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307957727310,"handle":"featured-sun-shirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2026-04-23T13:24:53-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Featured Sun Shirts","body_html":"\u003cp data-start=\"745\" data-end=\"788\"\u003eNot all sun shirts hold up when it matters.\u003c\/p\u003e\n\u003cp data-start=\"790\" data-end=\"817\"\u003eThese are the ones that do.\u003c\/p\u003e\n\u003cp data-start=\"819\" data-end=\"1080\"\u003eEvery shirt in this collection has been tested in real conditions, from offshore runs out of Jupiter to long sandbar days and everything in between. If it gets heavy, stops breathing, or feels like a garbage bag halfway through the day, it doesn’t make the cut.\u003c\/p\u003e\n\u003cp data-start=\"1082\" data-end=\"1221\"\u003eWhat’s left is simple: lightweight, breathable, quick-drying sun shirts that perform when the sun is up and still feel right when it’s not.\u003c\/p\u003e\n\u003cp data-start=\"1223\" data-end=\"1270\"\u003eThis is what we wear. And what we stand behind. \u003cmeta charset=\"utf-8\"\u003eLooking for the best \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts Jupiter Florida\"\u003e\u003cstrong data-start=\"2933\" data-end=\"2967\"\u003esun shirts in Jupiter, Florida\u003c\/strong\u003e\u003c\/a\u003e? Start here.\u003c\/p\u003e","image":{"created_at":"2026-04-23T13:24:52-04:00","alt":"Sun shirts for boating and fishing in Jupiter Florida","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_1.jpg?v=1776965093"}},{"id":284028043342,"handle":"mens-uv-sun-shirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:26:38-04:00","sort_order":"manual","template_suffix":"tier-1-mens-uv","published_scope":"global","title":"Men’s UPF Sun Shirts in Jupiter, Florida","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cmeta charset=\"utf-8\"\u003eLooking for men’s UPF sun shirts in Jupiter, Florida? Blueline’s collection of UV protection shirts is built for long days on the water, whether you’re surfing, paddleboarding, fishing, boating or hanging in the backyard. Designed for the South Florida heat, these lightweight, breathable sun shirts keep you cool, protected, and comfortable all day long.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003e\u003cmeta charset=\"utf-8\"\u003eThese men’s UV shirts feature moisture-wicking fabrics that dry fast and move with you, making them ideal for long days in the sun. From Jupiter’s Intracoastal waterways to offshore fishing trips, everyday beach wear, and lunches at Guanabanas these are the best sun shirts for men living an active coastal lifestyle.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,2\"\u003eFinished with clean Blueline branding and a dialed-in fit, this collection of \u003cb data-path-to-node=\"5,2\" data-index-in-node=\"78\"\u003eSPF shirts for men\u003c\/b\u003e delivers top-tier protection without sacrificing style. Designed in Jupiter, Florida and tested where the sun hits hardest.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eLooking for the best sun shirts in Jupiter? \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best UV Sun Shirts \"\u003eExplore our tested collection\u003c\/a\u003e.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:26:38-04:00","alt":"Man wearing a Blueline men’s UV sun shirt on a boat in Jupiter Florida with water and palm trees in the background","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/TheCrossing103.jpg?v=1765648611"}}]}
[{"alt":"Marsh Wear Blueline hooded sun shirt light blue front view","id":37320817901646,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/marsh-blueline-sun-shirt-hoodie-light-blue.png?v=1777041434"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/marsh-blueline-sun-shirt-hoodie-light-blue.png?v=1777041434","width":1080},{"alt":"Marsh Wear hooded sun shirt heather smoke worn by model breathable UV fishing shirt Jupiter Florida","id":37402619576398,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1400,"width":1400,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/marsh-blueline-sun-shirt-hoodie-heather-smoke-model-back.webp?v=1777044266"},"aspect_ratio":1.0,"height":1400,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/marsh-blueline-sun-shirt-hoodie-heather-smoke-model-back.webp?v=1777044266","width":1400},{"alt":"Marsh Wear Blueline hooded sun shirt with pocket, heather smoke front view lightweight UPF performance hoodie","id":37320788312142,"position":3,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/marsh-blueline-sun-shirt-hoodie-pocket-heather-smoke-front.png?v=1777044235"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/marsh-blueline-sun-shirt-hoodie-pocket-heather-smoke-front.png?v=1777044235","width":1080},{"alt":"Marsh Wear Blueline hooded sun shirt heather smoke back view lightweight UPF performance hoodie","id":37402619609166,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1400,"width":1400,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/marsh-blueline-sun-shirt-hoodie-heather-smoke-back.webp?v=1777044174"},"aspect_ratio":1.0,"height":1400,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/marsh-blueline-sun-shirt-hoodie-heather-smoke-back.webp?v=1777044174","width":1400},{"alt":"Marsh Wear hooded sun shirt Coriander Heather worn by model breathable UV shirt Jupiter Florida","id":37320788344910,"position":5,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/marsh-blueline-sun-shirt-hoodie-coriander-heather-model-front-pocket.png?v=1777044130"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/marsh-blueline-sun-shirt-hoodie-coriander-heather-model-front-pocket.png?v=1777044130","width":1080},{"alt":"Marsh Wear Blueline hooded sun shirt coriander heather front view lightweight performance hoodie with pocket","id":37320788279374,"position":6,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/marsh-blueline-sun-shirt-hoodie-coriander-heather-front-pocket.png?v=1777043934"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/marsh-blueline-sun-shirt-hoodie-coriander-heather-front-pocket.png?v=1777043934","width":1080},{"alt":"Marsh Wear Blueline hooded sun shirt coriander heather back view lightweight performance hoodie","id":37402536837198,"position":7,"preview_image":{"aspect_ratio":1.0,"height":1400,"width":1400,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/marsh-blueline-sun-shirt-hoodie-coriander-heather-back.webp?v=1777042698"},"aspect_ratio":1.0,"height":1400,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/marsh-blueline-sun-shirt-hoodie-coriander-heather-back.webp?v=1777042698","width":1400},{"alt":"Marsh Wear hooded sun shirt coriander heather worn by model breathable fishing and boating hoodie Jupiter Florida","id":37402536771662,"position":8,"preview_image":{"aspect_ratio":1.0,"height":1400,"width":1400,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/marsh-blueline-sun-shirt-hoodie-coriander-heather-model-back.webp?v=1777042732"},"aspect_ratio":1.0,"height":1400,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/marsh-blueline-sun-shirt-hoodie-coriander-heather-model-back.webp?v=1777042732","width":1400}]
{"item":{"id":7857476698190,"title":"Blueline Script Hat – Light Blue\/Navy","handle":"blueline-script-hat-light-blue-navy","description":"\u003cp data-start=\"178\" data-end=\"392\"\u003eClean, coastal, and built for everyday life in Jupiter, Florida, the Blueline Script Hat in light blue and navy is the kind of hat that goes from sunrise on the water to sunset at Guanabanas without missing a beat.\u003c\/p\u003e\n\u003cp data-start=\"394\" data-end=\"593\"\u003eWhether you're heading out for a paddle, fishing the inlet, or just keeping it casual around town, this hat represents the laid-back Jupiter lifestyle and the community behind Blueline Surf \u0026amp; Paddle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"193hqjf\" data-start=\"595\" data-end=\"621\"\u003eWhy You’ll Love It:\u003c\/h3\u003e\n\u003cul data-start=\"622\" data-end=\"860\"\u003e\n\u003cli data-section-id=\"18ij4vk\" data-start=\"622\" data-end=\"673\"\u003eClassic structured fit with a crisp, clean look\u003c\/li\u003e\n\u003cli data-section-id=\"197pfbt\" data-start=\"674\" data-end=\"725\"\u003eLight blue crown with navy script Blueline logo\u003c\/li\u003e\n\u003cli data-section-id=\"hoi09b\" data-start=\"726\" data-end=\"773\"\u003eBreathable and comfortable for all-day wear\u003c\/li\u003e\n\u003cli data-section-id=\"8yaydu\" data-start=\"774\" data-end=\"817\"\u003eAdjustable snapback for the perfect fit\u003c\/li\u003e\n\u003cli data-section-id=\"vnqfan\" data-start=\"818\" data-end=\"860\"\u003eDesigned for life on the water and off\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"862\" data-end=\"1096\"\u003eAt Blueline Surf \u0026amp; Paddle, we’re more than just a surf shop in Jupiter, Florida, we’re part of the lifestyle. Every piece we create is inspired by early morning paddles, salt air, and the local community that makes this place special.\u003c\/p\u003e\n\u003cp data-start=\"1098\" data-end=\"1238\"\u003eIf you’re searching for \u003cstrong data-start=\"1122\" data-end=\"1192\"\u003eJupiter Florida hats, surf shop apparel, or coastal lifestyle gear\u003c\/strong\u003e, this is a staple you’ll reach for every day.\u003c\/p\u003e","published_at":"2026-03-20T15:03:15-04:00","created_at":"2026-03-20T14:54:02-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Floyd Fabrication Hats","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43559475937358,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000156327","requires_shipping":true,"taxable":true,"featured_image":{"id":47502954299470,"product_id":7857476698190,"position":1,"created_at":"2026-03-20T14:54:00-04:00","updated_at":"2026-03-21T11:23:18-04:00","alt":"Blueline Script Hat light blue and navy coastal trucker hat from surf shop in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-light-blue-navy-jupiter-florida.jpg?v=1774106598","variant_ids":[43559475937358]},"available":true,"name":"Blueline Script Hat – Light Blue\/Navy","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000156327","featured_media":{"alt":"Blueline Script Hat light blue and navy coastal trucker hat from surf shop in Jupiter Florida","id":36700061040718,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-light-blue-navy-jupiter-florida.jpg?v=1774106598"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-light-blue-navy-jupiter-florida.jpg?v=1774106598"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-light-blue-navy-jupiter-florida.jpg?v=1774106598","options":["Title"],"media":[{"alt":"Blueline Script Hat light blue and navy coastal trucker hat from surf shop in Jupiter Florida","id":36700061040718,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-light-blue-navy-jupiter-florida.jpg?v=1774106598"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-light-blue-navy-jupiter-florida.jpg?v=1774106598","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"178\" data-end=\"392\"\u003eClean, coastal, and built for everyday life in Jupiter, Florida, the Blueline Script Hat in light blue and navy is the kind of hat that goes from sunrise on the water to sunset at Guanabanas without missing a beat.\u003c\/p\u003e\n\u003cp data-start=\"394\" data-end=\"593\"\u003eWhether you're heading out for a paddle, fishing the inlet, or just keeping it casual around town, this hat represents the laid-back Jupiter lifestyle and the community behind Blueline Surf \u0026amp; Paddle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"193hqjf\" data-start=\"595\" data-end=\"621\"\u003eWhy You’ll Love It:\u003c\/h3\u003e\n\u003cul data-start=\"622\" data-end=\"860\"\u003e\n\u003cli data-section-id=\"18ij4vk\" data-start=\"622\" data-end=\"673\"\u003eClassic structured fit with a crisp, clean look\u003c\/li\u003e\n\u003cli data-section-id=\"197pfbt\" data-start=\"674\" data-end=\"725\"\u003eLight blue crown with navy script Blueline logo\u003c\/li\u003e\n\u003cli data-section-id=\"hoi09b\" data-start=\"726\" data-end=\"773\"\u003eBreathable and comfortable for all-day wear\u003c\/li\u003e\n\u003cli data-section-id=\"8yaydu\" data-start=\"774\" data-end=\"817\"\u003eAdjustable snapback for the perfect fit\u003c\/li\u003e\n\u003cli data-section-id=\"vnqfan\" data-start=\"818\" data-end=\"860\"\u003eDesigned for life on the water and off\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"862\" data-end=\"1096\"\u003eAt Blueline Surf \u0026amp; Paddle, we’re more than just a surf shop in Jupiter, Florida, we’re part of the lifestyle. Every piece we create is inspired by early morning paddles, salt air, and the local community that makes this place special.\u003c\/p\u003e\n\u003cp data-start=\"1098\" data-end=\"1238\"\u003eIf you’re searching for \u003cstrong data-start=\"1122\" data-end=\"1192\"\u003eJupiter Florida hats, surf shop apparel, or coastal lifestyle gear\u003c\/strong\u003e, this is a staple you’ll reach for every day.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-24T10:39:31-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"Blueline Script Hat light blue and navy coastal trucker hat from surf shop in Jupiter Florida","id":36700061040718,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-light-blue-navy-jupiter-florida.jpg?v=1774106598"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-light-blue-navy-jupiter-florida.jpg?v=1774106598","width":2848}]
{"item":{"id":7857476632654,"title":"Blueline Script Hat – Navy\/White","handle":"blueline-script-hat-navy-white","description":"\u003cp data-start=\"166\" data-end=\"313\"\u003eTimeless, clean, and built for life on the water, the Blueline Script Hat in navy and white is a go-to piece for everyday wear in Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"315\" data-end=\"471\"\u003eFrom early morning boat runs to afternoons on the sandbar and evenings dockside, this hat brings that classic coastal look with the signature Blueline feel.\u003c\/p\u003e\n\u003ch3 data-section-id=\"193hqjf\" data-start=\"473\" data-end=\"499\"\u003eWhy You’ll Love It:\u003c\/h3\u003e\n\u003cul data-start=\"500\" data-end=\"756\"\u003e\n\u003cli data-section-id=\"biogo9\" data-start=\"500\" data-end=\"543\"\u003eStructured fit with a crisp navy finish\u003c\/li\u003e\n\u003cli data-section-id=\"1u08hot\" data-start=\"544\" data-end=\"601\"\u003eWhite script Blueline logo for a clean, standout look\u003c\/li\u003e\n\u003cli data-section-id=\"la4vm9\" data-start=\"602\" data-end=\"650\"\u003eBreathable design for hot South Florida days\u003c\/li\u003e\n\u003cli data-section-id=\"1o34dst\" data-start=\"651\" data-end=\"696\"\u003eAdjustable snapback for a comfortable fit\u003c\/li\u003e\n\u003cli data-section-id=\"psv6ub\" data-start=\"697\" data-end=\"756\"\u003eBuilt for boating, fishing, paddling, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"758\" data-end=\"979\"\u003eAt Blueline Surf \u0026amp; Paddle, we design gear that reflects the Jupiter lifestyle. As a trusted surf shop in Jupiter, Florida, everything we create is inspired by the water, the community, and the days that don’t need a plan.\u003c\/p\u003e\n\u003cp data-start=\"981\" data-end=\"1130\"\u003eIf you're searching for \u003cstrong data-start=\"1005\" data-end=\"1075\"\u003eJupiter Florida hats, surf shop hats, or coastal lifestyle apparel\u003c\/strong\u003e, this is one of those pieces that just works anywhere.\u003c\/p\u003e","published_at":"2026-03-20T15:02:52-04:00","created_at":"2026-03-20T14:53:58-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Floyd Fabrication Hats","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43559475871822,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000156323","requires_shipping":true,"taxable":true,"featured_image":{"id":47502954037326,"product_id":7857476632654,"position":1,"created_at":"2026-03-20T14:53:57-04:00","updated_at":"2026-03-21T11:58:26-04:00","alt":"Blueline Script Hat navy and white coastal snapback hat from surf shop in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-navy-white-jupiter-florida.jpg?v=1774108706","variant_ids":[43559475871822]},"available":true,"name":"Blueline Script Hat – Navy\/White","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000156323","featured_media":{"alt":"Blueline Script Hat navy and white coastal snapback hat from surf shop in Jupiter Florida","id":36700060778574,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-navy-white-jupiter-florida.jpg?v=1774108706"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-navy-white-jupiter-florida.jpg?v=1774108706"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-navy-white-jupiter-florida.jpg?v=1774108706","options":["Title"],"media":[{"alt":"Blueline Script Hat navy and white coastal snapback hat from surf shop in Jupiter Florida","id":36700060778574,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-navy-white-jupiter-florida.jpg?v=1774108706"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-navy-white-jupiter-florida.jpg?v=1774108706","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"166\" data-end=\"313\"\u003eTimeless, clean, and built for life on the water, the Blueline Script Hat in navy and white is a go-to piece for everyday wear in Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"315\" data-end=\"471\"\u003eFrom early morning boat runs to afternoons on the sandbar and evenings dockside, this hat brings that classic coastal look with the signature Blueline feel.\u003c\/p\u003e\n\u003ch3 data-section-id=\"193hqjf\" data-start=\"473\" data-end=\"499\"\u003eWhy You’ll Love It:\u003c\/h3\u003e\n\u003cul data-start=\"500\" data-end=\"756\"\u003e\n\u003cli data-section-id=\"biogo9\" data-start=\"500\" data-end=\"543\"\u003eStructured fit with a crisp navy finish\u003c\/li\u003e\n\u003cli data-section-id=\"1u08hot\" data-start=\"544\" data-end=\"601\"\u003eWhite script Blueline logo for a clean, standout look\u003c\/li\u003e\n\u003cli data-section-id=\"la4vm9\" data-start=\"602\" data-end=\"650\"\u003eBreathable design for hot South Florida days\u003c\/li\u003e\n\u003cli data-section-id=\"1o34dst\" data-start=\"651\" data-end=\"696\"\u003eAdjustable snapback for a comfortable fit\u003c\/li\u003e\n\u003cli data-section-id=\"psv6ub\" data-start=\"697\" data-end=\"756\"\u003eBuilt for boating, fishing, paddling, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"758\" data-end=\"979\"\u003eAt Blueline Surf \u0026amp; Paddle, we design gear that reflects the Jupiter lifestyle. As a trusted surf shop in Jupiter, Florida, everything we create is inspired by the water, the community, and the days that don’t need a plan.\u003c\/p\u003e\n\u003cp data-start=\"981\" data-end=\"1130\"\u003eIf you're searching for \u003cstrong data-start=\"1005\" data-end=\"1075\"\u003eJupiter Florida hats, surf shop hats, or coastal lifestyle apparel\u003c\/strong\u003e, this is one of those pieces that just works anywhere.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-24T10:39:31-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"Blueline Script Hat navy and white coastal snapback hat from surf shop in Jupiter Florida","id":36700060778574,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-navy-white-jupiter-florida.jpg?v=1774108706"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-navy-white-jupiter-florida.jpg?v=1774108706","width":2848}]
{"item":{"id":7857476567118,"title":"Blueline Script Hat – White\/Black","handle":"blueline-script-hat-white-black","description":"\u003cp data-start=\"209\" data-end=\"354\"\u003eClean, bold, and built for everyday wear, the Blueline Script Hat in white and black delivers that classic coastal look with a little extra edge.\u003c\/p\u003e\n\u003cp data-start=\"356\" data-end=\"525\"\u003eFrom bright afternoons on the water to nights out in Jupiter, this is the hat that stands out while still feeling right at home in the laid-back South Florida lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"193hqjf\" data-start=\"527\" data-end=\"553\"\u003eWhy You’ll Love It:\u003c\/h3\u003e\n\u003cul data-start=\"554\" data-end=\"817\"\u003e\n\u003cli data-section-id=\"11pzi03\" data-start=\"554\" data-end=\"598\"\u003eStructured fit with a bright white crown\u003c\/li\u003e\n\u003cli data-section-id=\"1yjybdm\" data-start=\"599\" data-end=\"648\"\u003eBlack script Blueline logo for sharp contrast\u003c\/li\u003e\n\u003cli data-section-id=\"17xogv7\" data-start=\"649\" data-end=\"700\"\u003eLightweight and breathable for hot Florida days\u003c\/li\u003e\n\u003cli data-section-id=\"1shb0rq\" data-start=\"701\" data-end=\"754\"\u003eAdjustable snapback for a secure, comfortable fit\u003c\/li\u003e\n\u003cli data-section-id=\"1enbatj\" data-start=\"755\" data-end=\"817\"\u003eBuilt for beach days, boat days, and everything in between\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"819\" data-end=\"1016\"\u003eAt Blueline Surf \u0026amp; Paddle, we create gear inspired by life on the water. As a go-to surf shop in Jupiter, Florida, everything we design reflects the balance of function, comfort, and coastal style.\u003c\/p\u003e\n\u003cp data-start=\"1018\" data-end=\"1181\"\u003eIf you're searching for \u003cstrong data-start=\"1042\" data-end=\"1111\"\u003eJupiter Florida hats, surf shop apparel, or everyday coastal gear\u003c\/strong\u003e, this is a staple piece that fits anywhere from the dock to downtown.\u003c\/p\u003e","published_at":"2026-03-20T15:01:47-04:00","created_at":"2026-03-20T14:53:55-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Floyd Fabrication Hats","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43559475806286,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000156325","requires_shipping":true,"taxable":true,"featured_image":{"id":47502951874638,"product_id":7857476567118,"position":1,"created_at":"2026-03-20T14:53:53-04:00","updated_at":"2026-03-21T12:02:56-04:00","alt":"Blueline Script Hat white and black snapback coastal hat from surf shop in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-white-black-jupiter-florida.jpg?v=1774108976","variant_ids":[43559475806286]},"available":true,"name":"Blueline Script Hat – White\/Black","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000156325","featured_media":{"alt":"Blueline Script Hat white and black snapback coastal hat from surf shop in Jupiter Florida","id":36700060188750,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-white-black-jupiter-florida.jpg?v=1774108976"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-white-black-jupiter-florida.jpg?v=1774108976"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-white-black-jupiter-florida.jpg?v=1774108976","options":["Title"],"media":[{"alt":"Blueline Script Hat white and black snapback coastal hat from surf shop in Jupiter Florida","id":36700060188750,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-white-black-jupiter-florida.jpg?v=1774108976"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-white-black-jupiter-florida.jpg?v=1774108976","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"209\" data-end=\"354\"\u003eClean, bold, and built for everyday wear, the Blueline Script Hat in white and black delivers that classic coastal look with a little extra edge.\u003c\/p\u003e\n\u003cp data-start=\"356\" data-end=\"525\"\u003eFrom bright afternoons on the water to nights out in Jupiter, this is the hat that stands out while still feeling right at home in the laid-back South Florida lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"193hqjf\" data-start=\"527\" data-end=\"553\"\u003eWhy You’ll Love It:\u003c\/h3\u003e\n\u003cul data-start=\"554\" data-end=\"817\"\u003e\n\u003cli data-section-id=\"11pzi03\" data-start=\"554\" data-end=\"598\"\u003eStructured fit with a bright white crown\u003c\/li\u003e\n\u003cli data-section-id=\"1yjybdm\" data-start=\"599\" data-end=\"648\"\u003eBlack script Blueline logo for sharp contrast\u003c\/li\u003e\n\u003cli data-section-id=\"17xogv7\" data-start=\"649\" data-end=\"700\"\u003eLightweight and breathable for hot Florida days\u003c\/li\u003e\n\u003cli data-section-id=\"1shb0rq\" data-start=\"701\" data-end=\"754\"\u003eAdjustable snapback for a secure, comfortable fit\u003c\/li\u003e\n\u003cli data-section-id=\"1enbatj\" data-start=\"755\" data-end=\"817\"\u003eBuilt for beach days, boat days, and everything in between\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"819\" data-end=\"1016\"\u003eAt Blueline Surf \u0026amp; Paddle, we create gear inspired by life on the water. As a go-to surf shop in Jupiter, Florida, everything we design reflects the balance of function, comfort, and coastal style.\u003c\/p\u003e\n\u003cp data-start=\"1018\" data-end=\"1181\"\u003eIf you're searching for \u003cstrong data-start=\"1042\" data-end=\"1111\"\u003eJupiter Florida hats, surf shop apparel, or everyday coastal gear\u003c\/strong\u003e, this is a staple piece that fits anywhere from the dock to downtown.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-24T10:39:31-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"Blueline Script Hat white and black snapback coastal hat from surf shop in Jupiter Florida","id":36700060188750,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-white-black-jupiter-florida.jpg?v=1774108976"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-white-black-jupiter-florida.jpg?v=1774108976","width":2848}]
{"item":{"id":7857476468814,"title":"Blueline Script Hat – Black\/White","handle":"blueline-script-hat-black-white","description":"\u003cp data-start=\"204\" data-end=\"332\"\u003eSimple, clean, and built for everyday wear, the Blueline Script Hat in black and white is a staple for life in Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"334\" data-end=\"503\"\u003eWhether you're heading out for an early paddle, running the boat, or kicking back dockside, this hat delivers a timeless look that fits right into the coastal lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"193hqjf\" data-start=\"505\" data-end=\"531\"\u003eWhy You’ll Love It:\u003c\/h3\u003e\n\u003cul data-start=\"532\" data-end=\"787\"\u003e\n\u003cli data-section-id=\"1ecx6c5\" data-start=\"532\" data-end=\"575\"\u003eStructured fit with a sleek black crown\u003c\/li\u003e\n\u003cli data-section-id=\"10y13ij\" data-start=\"576\" data-end=\"632\"\u003eWhite script Blueline logo for a clean, classic look\u003c\/li\u003e\n\u003cli data-section-id=\"1ur0tcq\" data-start=\"633\" data-end=\"683\"\u003eLightweight and breathable for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"8yaydu\" data-start=\"684\" data-end=\"727\"\u003eAdjustable snapback for the perfect fit\u003c\/li\u003e\n\u003cli data-section-id=\"psv6ub\" data-start=\"728\" data-end=\"787\"\u003eBuilt for boating, fishing, paddling, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"789\" data-end=\"1001\"\u003eAt Blueline Surf \u0026amp; Paddle, we create gear that reflects real days on the water. As a trusted surf shop in Jupiter, Florida, our products are inspired by the local lifestyle, from sunrise sessions to sunset hangs.\u003c\/p\u003e\n\u003cp data-start=\"1003\" data-end=\"1147\"\u003eIf you're searching for \u003cstrong data-start=\"1027\" data-end=\"1097\"\u003eJupiter Florida hats, surf shop hats, or coastal lifestyle apparel\u003c\/strong\u003e, this is a go-to piece that works in any setting.\u003c\/p\u003e","published_at":"2026-03-20T15:00:17-04:00","created_at":"2026-03-20T14:53:51-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Floyd Fabrication Hats","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43559475707982,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000156321","requires_shipping":true,"taxable":true,"featured_image":{"id":47502947483726,"product_id":7857476468814,"position":1,"created_at":"2026-03-20T14:53:49-04:00","updated_at":"2026-03-21T12:17:41-04:00","alt":"Blueline Script Hat black and white snapback coastal hat from surf shop in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-black-white-jupiter-florida.jpg?v=1774109861","variant_ids":[43559475707982]},"available":true,"name":"Blueline Script Hat – Black\/White","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000156321","featured_media":{"alt":"Blueline Script Hat black and white snapback coastal hat from surf shop in Jupiter Florida","id":36700059074638,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-black-white-jupiter-florida.jpg?v=1774109861"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-black-white-jupiter-florida.jpg?v=1774109861"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-black-white-jupiter-florida.jpg?v=1774109861","options":["Title"],"media":[{"alt":"Blueline Script Hat black and white snapback coastal hat from surf shop in Jupiter Florida","id":36700059074638,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-black-white-jupiter-florida.jpg?v=1774109861"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-black-white-jupiter-florida.jpg?v=1774109861","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"204\" data-end=\"332\"\u003eSimple, clean, and built for everyday wear, the Blueline Script Hat in black and white is a staple for life in Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"334\" data-end=\"503\"\u003eWhether you're heading out for an early paddle, running the boat, or kicking back dockside, this hat delivers a timeless look that fits right into the coastal lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"193hqjf\" data-start=\"505\" data-end=\"531\"\u003eWhy You’ll Love It:\u003c\/h3\u003e\n\u003cul data-start=\"532\" data-end=\"787\"\u003e\n\u003cli data-section-id=\"1ecx6c5\" data-start=\"532\" data-end=\"575\"\u003eStructured fit with a sleek black crown\u003c\/li\u003e\n\u003cli data-section-id=\"10y13ij\" data-start=\"576\" data-end=\"632\"\u003eWhite script Blueline logo for a clean, classic look\u003c\/li\u003e\n\u003cli data-section-id=\"1ur0tcq\" data-start=\"633\" data-end=\"683\"\u003eLightweight and breathable for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"8yaydu\" data-start=\"684\" data-end=\"727\"\u003eAdjustable snapback for the perfect fit\u003c\/li\u003e\n\u003cli data-section-id=\"psv6ub\" data-start=\"728\" data-end=\"787\"\u003eBuilt for boating, fishing, paddling, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"789\" data-end=\"1001\"\u003eAt Blueline Surf \u0026amp; Paddle, we create gear that reflects real days on the water. As a trusted surf shop in Jupiter, Florida, our products are inspired by the local lifestyle, from sunrise sessions to sunset hangs.\u003c\/p\u003e\n\u003cp data-start=\"1003\" data-end=\"1147\"\u003eIf you're searching for \u003cstrong data-start=\"1027\" data-end=\"1097\"\u003eJupiter Florida hats, surf shop hats, or coastal lifestyle apparel\u003c\/strong\u003e, this is a go-to piece that works in any setting.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
[{"alt":"Blueline Script Hat black and white snapback coastal hat from surf shop in Jupiter Florida","id":36700059074638,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-black-white-jupiter-florida.jpg?v=1774109861"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-black-white-jupiter-florida.jpg?v=1774109861","width":2848}]
{"item":{"id":7853813989454,"title":"Rectangle Palm2 T-Shirt – Indigo","handle":"rectangle-palm2-t-shirt-indigo","description":"\u003cp data-start=\"222\" data-end=\"398\"\u003eInspired by the colors of the water and the laid-back pace of life in Jupiter, Florida, the Rectangle Palm2 T-Shirt in indigo brings together clean design and everyday comfort.\u003c\/p\u003e\n\u003cp data-start=\"400\" data-end=\"569\"\u003eFeaturing a bold back graphic with coastal palm elements and Blueline branding, this tee is built for everything from beach days to boat days and nights out around town.\u003c\/p\u003e\n\u003ch3 data-section-id=\"5nrkpx\" data-start=\"571\" data-end=\"597\"\u003eWhy You’ll Love It:\u003c\/h3\u003e\n\u003cul data-start=\"598\" data-end=\"860\"\u003e\n\u003cli data-section-id=\"xy85ws\" data-start=\"598\" data-end=\"646\"\u003eSoft, lightweight fabric for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1okfc76\" data-start=\"647\" data-end=\"710\"\u003eIndigo color inspired by ocean tones and sunset reflections\u003c\/li\u003e\n\u003cli data-section-id=\"fhz2v5\" data-start=\"711\" data-end=\"767\"\u003eCustom Blueline graphic with palm and coastal design\u003c\/li\u003e\n\u003cli data-section-id=\"1t6ohbs\" data-start=\"768\" data-end=\"809\"\u003eRelaxed fit perfect for everyday wear\u003c\/li\u003e\n\u003cli data-section-id=\"13u304m\" data-start=\"810\" data-end=\"860\"\u003eDesigned for beach, boat, and casual lifestyle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"862\" data-end=\"1089\"\u003eAt Blueline Surf \u0026amp; Paddle, we don’t just make apparel, we represent the Jupiter lifestyle. As a leading surf shop in Jupiter, Florida, every design is influenced by the water, the community, and the rhythm of life on the coast.\u003c\/p\u003e\n\u003cp data-start=\"1091\" data-end=\"1254\"\u003eIf you're searching for \u003cstrong data-start=\"1115\" data-end=\"1193\"\u003eJupiter Florida t-shirts, surf shop apparel, or coastal lifestyle clothing\u003c\/strong\u003e, this is one of those pieces that instantly feels like home.\u003c\/p\u003e","published_at":"2026-03-19T11:31:08-04:00","created_at":"2026-03-19T11:28:45-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43535144812622,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000155884","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Rectangle Palm2 T-Shirt – Indigo - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000155884","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43535144779854,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000155883","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Rectangle Palm2 T-Shirt – Indigo - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000155883","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43535144747086,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000155882","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Rectangle Palm2 T-Shirt – Indigo - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000155882","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43535144714318,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000155881","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Rectangle Palm2 T-Shirt – Indigo - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000155881","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43535144681550,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000155880","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Rectangle Palm2 T-Shirt – Indigo - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000155880","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43535144648782,"title":"3XL","option1":"3XL","option2":null,"option3":null,"sku":"210000155879","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Rectangle Palm2 T-Shirt – Indigo - 3XL","public_title":"3XL","options":["3XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000155879","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rectangle-palm2-tshirt-indigo-jupiter-florida.png?v=1774110771","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/front_Blue_t-shirt.png?v=1774110808"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rectangle-palm2-tshirt-indigo-jupiter-florida.png?v=1774110771","options":["Size"],"media":[{"alt":"Blueline Rectangle Palm2 T-shirt indigo coastal graphic tee from surf shop in Jupiter Florida","id":36668803940430,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rectangle-palm2-tshirt-indigo-jupiter-florida.png?v=1774110771"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rectangle-palm2-tshirt-indigo-jupiter-florida.png?v=1774110771","width":1080},{"alt":"Blue t-shirt with a logo on the chest against a white background","id":36668804366414,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/front_Blue_t-shirt.png?v=1774110808"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/front_Blue_t-shirt.png?v=1774110808","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"222\" data-end=\"398\"\u003eInspired by the colors of the water and the laid-back pace of life in Jupiter, Florida, the Rectangle Palm2 T-Shirt in indigo brings together clean design and everyday comfort.\u003c\/p\u003e\n\u003cp data-start=\"400\" data-end=\"569\"\u003eFeaturing a bold back graphic with coastal palm elements and Blueline branding, this tee is built for everything from beach days to boat days and nights out around town.\u003c\/p\u003e\n\u003ch3 data-section-id=\"5nrkpx\" data-start=\"571\" data-end=\"597\"\u003eWhy You’ll Love It:\u003c\/h3\u003e\n\u003cul data-start=\"598\" data-end=\"860\"\u003e\n\u003cli data-section-id=\"xy85ws\" data-start=\"598\" data-end=\"646\"\u003eSoft, lightweight fabric for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1okfc76\" data-start=\"647\" data-end=\"710\"\u003eIndigo color inspired by ocean tones and sunset reflections\u003c\/li\u003e\n\u003cli data-section-id=\"fhz2v5\" data-start=\"711\" data-end=\"767\"\u003eCustom Blueline graphic with palm and coastal design\u003c\/li\u003e\n\u003cli data-section-id=\"1t6ohbs\" data-start=\"768\" data-end=\"809\"\u003eRelaxed fit perfect for everyday wear\u003c\/li\u003e\n\u003cli data-section-id=\"13u304m\" data-start=\"810\" data-end=\"860\"\u003eDesigned for beach, boat, and casual lifestyle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"862\" data-end=\"1089\"\u003eAt Blueline Surf \u0026amp; Paddle, we don’t just make apparel, we represent the Jupiter lifestyle. As a leading surf shop in Jupiter, Florida, every design is influenced by the water, the community, and the rhythm of life on the coast.\u003c\/p\u003e\n\u003cp data-start=\"1091\" data-end=\"1254\"\u003eIf you're searching for \u003cstrong data-start=\"1115\" data-end=\"1193\"\u003eJupiter Florida t-shirts, surf shop apparel, or coastal lifestyle clothing\u003c\/strong\u003e, this is one of those pieces that instantly feels like home.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL","3XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"tier-1","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
[{"alt":"Blueline Rectangle Palm2 T-shirt indigo coastal graphic tee from surf shop in Jupiter Florida","id":36668803940430,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rectangle-palm2-tshirt-indigo-jupiter-florida.png?v=1774110771"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rectangle-palm2-tshirt-indigo-jupiter-florida.png?v=1774110771","width":1080},{"alt":"Blue t-shirt with a logo on the chest against a white background","id":36668804366414,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/front_Blue_t-shirt.png?v=1774110808"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/front_Blue_t-shirt.png?v=1774110808","width":1080}]
{"item":{"id":7853813923918,"title":"Rectangle Palm1 T-Shirt – Natural","handle":"rectangle-palm1-t-shirt-natural","description":"\u003cp data-start=\"191\" data-end=\"331\"\u003eLight, clean, and built for everyday coastal living, the Rectangle Palm1 T-Shirt in natural delivers that effortless Jupiter, Florida style.\u003c\/p\u003e\n\u003cp data-start=\"333\" data-end=\"525\"\u003eWith a soft neutral tone and a classic Blueline palm graphic, this tee is made for long days in the sun, whether you're on the water, at the beach, or grabbing dinner after a full day outside.\u003c\/p\u003e\n\u003ch3 data-section-id=\"5nrkpx\" data-start=\"527\" data-end=\"553\"\u003eWhy You’ll Love It:\u003c\/h3\u003e\n\u003cul data-start=\"554\" data-end=\"820\"\u003e\n\u003cli data-section-id=\"14ftx9s\" data-start=\"554\" data-end=\"601\"\u003eSoft, breathable fabric for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"18mh9pt\" data-start=\"602\" data-end=\"655\"\u003eNatural color for a clean, laid-back coastal look\u003c\/li\u003e\n\u003cli data-section-id=\"frmyai\" data-start=\"656\" data-end=\"720\"\u003eCustom Blueline palm graphic inspired by Jupiter’s shoreline\u003c\/li\u003e\n\u003cli data-section-id=\"nnrw85\" data-start=\"721\" data-end=\"759\"\u003eRelaxed fit for easy everyday wear\u003c\/li\u003e\n\u003cli data-section-id=\"1hgtknq\" data-start=\"760\" data-end=\"820\"\u003ePerfect for beach days, boat days, and casual nights out\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"822\" data-end=\"1025\"\u003eAt Blueline Surf \u0026amp; Paddle, our apparel is rooted in the local lifestyle. As a go-to surf shop in Jupiter, Florida, every piece is designed around the water, the heat, and the rhythm of life on the coast.\u003c\/p\u003e\n\u003cp data-start=\"1027\" data-end=\"1195\"\u003eIf you're searching for \u003cstrong data-start=\"1051\" data-end=\"1129\"\u003eJupiter Florida t-shirts, surf shop apparel, or coastal lifestyle clothing\u003c\/strong\u003e, this is a staple piece that fits right into your daily rotation.\u003c\/p\u003e","published_at":"2026-03-19T11:30:05-04:00","created_at":"2026-03-19T11:28:39-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43535144616014,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000155878","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Rectangle Palm1 T-Shirt – Natural - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000155878","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43535144550478,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000155877","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Rectangle Palm1 T-Shirt – Natural - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000155877","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43535144517710,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000155876","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Rectangle Palm1 T-Shirt – Natural - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000155876","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43535144484942,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000155875","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Rectangle Palm1 T-Shirt – Natural - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000155875","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43535144452174,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000155874","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Rectangle Palm1 T-Shirt – Natural - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000155874","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43535144419406,"title":"3XL","option1":"3XL","option2":null,"option3":null,"sku":"210000155873","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Rectangle Palm1 T-Shirt – Natural - 3XL","public_title":"3XL","options":["3XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000155873","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rectangle-palm1-tshirt-natural-jupiter-florida.png?v=1774111063","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_t-shirt_logo_front.png?v=1774111095"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rectangle-palm1-tshirt-natural-jupiter-florida.png?v=1774111063","options":["Size"],"media":[{"alt":"Blueline Rectangle Palm1 T-shirt natural color coastal graphic tee from surf shop in Jupiter Florida","id":36669007134798,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rectangle-palm1-tshirt-natural-jupiter-florida.png?v=1774111063"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rectangle-palm1-tshirt-natural-jupiter-florida.png?v=1774111063","width":1080},{"alt":"White t-shirt with a logo on the chest against a white background","id":36669007167566,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_t-shirt_logo_front.png?v=1774111095"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_t-shirt_logo_front.png?v=1774111095","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"191\" data-end=\"331\"\u003eLight, clean, and built for everyday coastal living, the Rectangle Palm1 T-Shirt in natural delivers that effortless Jupiter, Florida style.\u003c\/p\u003e\n\u003cp data-start=\"333\" data-end=\"525\"\u003eWith a soft neutral tone and a classic Blueline palm graphic, this tee is made for long days in the sun, whether you're on the water, at the beach, or grabbing dinner after a full day outside.\u003c\/p\u003e\n\u003ch3 data-section-id=\"5nrkpx\" data-start=\"527\" data-end=\"553\"\u003eWhy You’ll Love It:\u003c\/h3\u003e\n\u003cul data-start=\"554\" data-end=\"820\"\u003e\n\u003cli data-section-id=\"14ftx9s\" data-start=\"554\" data-end=\"601\"\u003eSoft, breathable fabric for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"18mh9pt\" data-start=\"602\" data-end=\"655\"\u003eNatural color for a clean, laid-back coastal look\u003c\/li\u003e\n\u003cli data-section-id=\"frmyai\" data-start=\"656\" data-end=\"720\"\u003eCustom Blueline palm graphic inspired by Jupiter’s shoreline\u003c\/li\u003e\n\u003cli data-section-id=\"nnrw85\" data-start=\"721\" data-end=\"759\"\u003eRelaxed fit for easy everyday wear\u003c\/li\u003e\n\u003cli data-section-id=\"1hgtknq\" data-start=\"760\" data-end=\"820\"\u003ePerfect for beach days, boat days, and casual nights out\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"822\" data-end=\"1025\"\u003eAt Blueline Surf \u0026amp; Paddle, our apparel is rooted in the local lifestyle. As a go-to surf shop in Jupiter, Florida, every piece is designed around the water, the heat, and the rhythm of life on the coast.\u003c\/p\u003e\n\u003cp data-start=\"1027\" data-end=\"1195\"\u003eIf you're searching for \u003cstrong data-start=\"1051\" data-end=\"1129\"\u003eJupiter Florida t-shirts, surf shop apparel, or coastal lifestyle clothing\u003c\/strong\u003e, this is a staple piece that fits right into your daily rotation.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL","3XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"tier-1","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
[{"alt":"Blueline Rectangle Palm1 T-shirt natural color coastal graphic tee from surf shop in Jupiter Florida","id":36669007134798,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rectangle-palm1-tshirt-natural-jupiter-florida.png?v=1774111063"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rectangle-palm1-tshirt-natural-jupiter-florida.png?v=1774111063","width":1080},{"alt":"White t-shirt with a logo on the chest against a white background","id":36669007167566,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_t-shirt_logo_front.png?v=1774111095"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_t-shirt_logo_front.png?v=1774111095","width":1080}]
{"item":{"id":7848261713998,"title":"Johnnie-O × Blueline Freeborne Quarter Zip – Maliblu | Jupiter Florida Coastal Performance Layer","handle":"johnnie-o-blueline-freeborne-quarter-zip-maliblu","description":"\u003cp data-start=\"479\" data-end=\"800\"\u003eThe \u003cstrong data-start=\"483\" data-end=\"539\"\u003eJohnnie-O × Blueline Freeborne Quarter Zip – Maliblu\u003c\/strong\u003e delivers the perfect balance of performance comfort and coastal style. Built with Johnnie-O’s signature lightweight stretch fabric, this quarter zip provides breathable warmth without bulk, making it an ideal layer for South Florida’s shifting coastal breezes.\u003c\/p\u003e\n\u003cp data-start=\"802\" data-end=\"1135\"\u003eThe clean \u003cstrong data-start=\"812\" data-end=\"832\"\u003eMaliblu colorway\u003c\/strong\u003e captures the relaxed tones of the ocean and sky around Jupiter, pairing effortlessly with golf shorts, casual pants, or boat day gear. Whether you're heading out for an early tee time, a sunrise paddle, or grabbing dinner by the water, the Freeborne Quarter Zip keeps the look polished and comfortable.\u003c\/p\u003e\n\u003cp data-start=\"1137\" data-end=\"1376\"\u003eFinished with subtle Blueline branding, this exclusive collaboration blends Johnnie-O performance with the everyday rhythm of the Jupiter lifestyle: surf checks in the morning, afternoons on the water, and sunset gatherings along the dock.\u003c\/p\u003e\n\u003ch1 data-section-id=\"u0ybrq\" data-start=\"1383\" data-end=\"1397\"\u003eKey Features\u003c\/h1\u003e\n\u003cp data-start=\"1399\" data-end=\"1730\"\u003e• Premium \u003cstrong data-start=\"1409\" data-end=\"1453\"\u003eJohnnie-O lightweight performance fabric\u003c\/strong\u003e\u003cbr data-start=\"1453\" data-end=\"1456\"\u003e• Breathable stretch construction\u003cbr data-start=\"1489\" data-end=\"1492\"\u003e• Quarter-zip collar for adjustable comfort\u003cbr data-start=\"1535\" data-end=\"1538\"\u003e• Clean \u003cstrong data-start=\"1546\" data-end=\"1574\"\u003eMaliblu coastal colorway\u003c\/strong\u003e\u003cbr data-start=\"1574\" data-end=\"1577\"\u003e• Soft brushed interior feel\u003cbr data-start=\"1605\" data-end=\"1608\"\u003e• \u003cstrong data-start=\"1610\" data-end=\"1672\"\u003eExclusive Blueline Surf \u0026amp; Paddle × Johnnie-O collaboration\u003c\/strong\u003e\u003cbr data-start=\"1672\" data-end=\"1675\"\u003e• Perfect for the \u003cstrong data-start=\"1693\" data-end=\"1730\"\u003eJupiter Florida coastal lifestyle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1732\" data-end=\"1744\"\u003ePerfect for:\u003c\/p\u003e\n\u003cp data-start=\"1746\" data-end=\"1839\"\u003e• Golf\u003cbr data-start=\"1752\" data-end=\"1755\"\u003e• Boating\u003cbr data-start=\"1764\" data-end=\"1767\"\u003e• Travel\u003cbr data-start=\"1775\" data-end=\"1778\"\u003e• Cool mornings and breezy evenings\u003cbr data-start=\"1813\" data-end=\"1816\"\u003e• Everyday coastal wear\u003c\/p\u003e","published_at":"2026-03-12T09:40:31-04:00","created_at":"2026-03-11T16:58:58-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Collabs","tags":["1\/4 zip","blueline apparel","Blueline Surf + Paddle Co.","Blueline Surf and Paddle Clothing","colab","Johnnie O","Jup","Jupiter","Jupiter Florida","jupiter surf shop","juplife","mens"],"price":11800,"price_min":11800,"price_max":11800,"available":true,"price_varies":false,"compare_at_price":11800,"compare_at_price_min":11800,"compare_at_price_max":11800,"compare_at_price_varies":false,"variants":[{"id":43516999204942,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000154272","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Freeborne Quarter Zip – Maliblu | Jupiter Florida Coastal Performance Layer - S","public_title":"S","options":["S"],"price":11800,"weight":0,"compare_at_price":11800,"inventory_management":"shopify","barcode":"210000154272","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516999237710,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000154273","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Freeborne Quarter Zip – Maliblu | Jupiter Florida Coastal Performance Layer - M","public_title":"M","options":["M"],"price":11800,"weight":0,"compare_at_price":11800,"inventory_management":"shopify","barcode":"210000154273","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516999270478,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000154274","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Freeborne Quarter Zip – Maliblu | Jupiter Florida Coastal Performance Layer - L","public_title":"L","options":["L"],"price":11800,"weight":0,"compare_at_price":11800,"inventory_management":"shopify","barcode":"210000154274","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516999303246,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000154275","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Freeborne Quarter Zip – Maliblu | Jupiter Florida Coastal Performance Layer - 2XL","public_title":"2XL","options":["2XL"],"price":11800,"weight":0,"compare_at_price":11800,"inventory_management":"shopify","barcode":"210000154275","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516999336014,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000154276","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Freeborne Quarter Zip – Maliblu | Jupiter Florida Coastal Performance Layer - XL","public_title":"XL","options":["XL"],"price":11800,"weight":0,"compare_at_price":11800,"inventory_management":"shopify","barcode":"210000154276","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-freeborne-quarter-zip-maliblu-front.jpg?v=1773417586","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-freeborne-quarter-zip-maliblu-lifestyle.jpg?v=1773417606"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-freeborne-quarter-zip-maliblu-front.jpg?v=1773417586","options":["Size"],"media":[{"alt":"Johnnie-O × Blueline Freeborne Quarter Zip Maliblu lightweight performance pullover in Jupiter Florida coastal setting","id":36525183008846,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-freeborne-quarter-zip-maliblu-front.jpg?v=1773417586"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-freeborne-quarter-zip-maliblu-front.jpg?v=1773417586","width":2848},{"alt":"Men’s Johnnie-O Blueline collaboration Maliblu quarter zip pullover lifestyle photo","id":36525274562638,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-freeborne-quarter-zip-maliblu-lifestyle.jpg?v=1773417606"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-freeborne-quarter-zip-maliblu-lifestyle.jpg?v=1773417606","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"479\" data-end=\"800\"\u003eThe \u003cstrong data-start=\"483\" data-end=\"539\"\u003eJohnnie-O × Blueline Freeborne Quarter Zip – Maliblu\u003c\/strong\u003e delivers the perfect balance of performance comfort and coastal style. Built with Johnnie-O’s signature lightweight stretch fabric, this quarter zip provides breathable warmth without bulk, making it an ideal layer for South Florida’s shifting coastal breezes.\u003c\/p\u003e\n\u003cp data-start=\"802\" data-end=\"1135\"\u003eThe clean \u003cstrong data-start=\"812\" data-end=\"832\"\u003eMaliblu colorway\u003c\/strong\u003e captures the relaxed tones of the ocean and sky around Jupiter, pairing effortlessly with golf shorts, casual pants, or boat day gear. Whether you're heading out for an early tee time, a sunrise paddle, or grabbing dinner by the water, the Freeborne Quarter Zip keeps the look polished and comfortable.\u003c\/p\u003e\n\u003cp data-start=\"1137\" data-end=\"1376\"\u003eFinished with subtle Blueline branding, this exclusive collaboration blends Johnnie-O performance with the everyday rhythm of the Jupiter lifestyle: surf checks in the morning, afternoons on the water, and sunset gatherings along the dock.\u003c\/p\u003e\n\u003ch1 data-section-id=\"u0ybrq\" data-start=\"1383\" data-end=\"1397\"\u003eKey Features\u003c\/h1\u003e\n\u003cp data-start=\"1399\" data-end=\"1730\"\u003e• Premium \u003cstrong data-start=\"1409\" data-end=\"1453\"\u003eJohnnie-O lightweight performance fabric\u003c\/strong\u003e\u003cbr data-start=\"1453\" data-end=\"1456\"\u003e• Breathable stretch construction\u003cbr data-start=\"1489\" data-end=\"1492\"\u003e• Quarter-zip collar for adjustable comfort\u003cbr data-start=\"1535\" data-end=\"1538\"\u003e• Clean \u003cstrong data-start=\"1546\" data-end=\"1574\"\u003eMaliblu coastal colorway\u003c\/strong\u003e\u003cbr data-start=\"1574\" data-end=\"1577\"\u003e• Soft brushed interior feel\u003cbr data-start=\"1605\" data-end=\"1608\"\u003e• \u003cstrong data-start=\"1610\" data-end=\"1672\"\u003eExclusive Blueline Surf \u0026amp; Paddle × Johnnie-O collaboration\u003c\/strong\u003e\u003cbr data-start=\"1672\" data-end=\"1675\"\u003e• Perfect for the \u003cstrong data-start=\"1693\" data-end=\"1730\"\u003eJupiter Florida coastal lifestyle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1732\" data-end=\"1744\"\u003ePerfect for:\u003c\/p\u003e\n\u003cp data-start=\"1746\" data-end=\"1839\"\u003e• Golf\u003cbr data-start=\"1752\" data-end=\"1755\"\u003e• Boating\u003cbr data-start=\"1764\" data-end=\"1767\"\u003e• Travel\u003cbr data-start=\"1775\" data-end=\"1778\"\u003e• Cool mornings and breezy evenings\u003cbr data-start=\"1813\" data-end=\"1816\"\u003e• Everyday coastal wear\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","2XL","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}},{"id":305879613518,"handle":"blueline-x-vineyard-vines-johnnie-o-collection","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2026-03-13T15:36:30-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline x Vineyard Vines \u0026 Johnnie-O Collection","body_html":"\u003cp data-end=\"1104\" data-start=\"915\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Surf \u0026amp; Paddle partnered with two of our favorite coastal brands, Vineyard Vines and Johnnie-O, to create a premium line of exclusive apparel designed for the \u003cstrong data-end=\"1049\" data-start=\"953\"\u003eJupiter lifestyle and our popular \u003ca title=\"JUP LIFE Apparel – Jupiter Florida Clothing \u0026amp; Lifestyle Gear\" href=\"https:\/\/www.bluelinesurf.com\/collections\/jup-life\"\u003eJupiter apparel collection\u003c\/a\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"1047\" data-start=\"989\"\u003e.\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1442\" data-start=\"1106\"\u003eThese pieces combine the comfort and performance fabrics both brands are known for with the laid-back coastal culture that defines \u003cstrong data-end=\"1257\" data-start=\"1237\"\u003eJupiter, Florida\u003c\/strong\u003e. Whether you're heading out for a round of golf, meeting friends for dinner on the water, or enjoying a sunset by the Jupiter Lighthouse, this collection was designed to move with you.\u003c\/p\u003e\n\u003cp data-end=\"1629\" data-start=\"1444\"\u003eOur Blueline collaborations feature breathable performance polos, lightweight quarter zips, and premium coastal apparel that look just as good at the golf course as they do around town.\u003c\/p\u003e\n\u003cp data-end=\"1796\" data-start=\"1631\"\u003eEach piece is a limited collaboration available only through \u003cstrong data-end=\"1718\" data-start=\"1692\"\u003eBlueline Surf \u0026amp; Paddle\u003c\/strong\u003e, making this one of the most unique apparel collections in Palm Beach County.\u003c\/p\u003e\n\u003ch2 data-end=\"1796\" data-start=\"1631\"\u003e\n\u003cmeta charset=\"utf-8\"\u003ePremium Coastal Apparel Designed for South Florida\u003c\/h2\u003e\n\u003cp data-end=\"2195\" data-start=\"1900\"\u003eLiving in South Florida means apparel needs to work in warm temperatures while still looking sharp enough for everyday life. The Blueline x Vineyard Vines and Johnnie-O collection features lightweight performance fabrics that wick moisture, stretch comfortably, and stay breathable all day long. \u003cmeta charset=\"utf-8\"\u003eWhether you're heading out for a round of golf or meeting friends for dinner on the water, this collection pairs perfectly with our \u003cstrong data-end=\"1612\" data-start=\"1534\"\u003e\u003ca title=\"Johnnie-O × Blueline Tini Dancer Polo – White | Jupiter Florida Coastal Performance Polo\" href=\"https:\/\/www.bluelinesurf.com\/products\/johnnie-o-x-bl-tini-dancer-polo-white\"\u003eperformance golf polos and coastal apparel\u003c\/a\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"1610\" data-start=\"1536\"\u003e \u003c\/a\u003e\u003c\/strong\u003edesigned for the Jupiter lifestyle.\u003c\/p\u003e\n\u003cp data-end=\"2244\" data-start=\"2197\"\u003eThese pieces have quickly become favorites for:\u003c\/p\u003e\n\u003cul data-end=\"2427\" data-start=\"2246\"\u003e\n\u003cli data-end=\"2286\" data-start=\"2246\" data-section-id=\"15k4feg\"\u003e\n\u003cp data-end=\"2286\" data-start=\"2248\"\u003eGolf at Jupiter Country Club, Abacoa and Jupiter Dunes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2337\" data-start=\"2287\" data-section-id=\"1myo5d1\"\u003e\n\u003cp data-end=\"2337\" data-start=\"2289\"\u003eDinner at waterfront restaurants like Guanabanas\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2362\" data-start=\"2338\" data-section-id=\"dnbud4\"\u003e\n\u003cp data-end=\"2362\" data-start=\"2340\"\u003eCasual business events\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2393\" data-start=\"2363\" data-section-id=\"8ux5p2\"\u003e\n\u003cp data-end=\"2393\" data-start=\"2365\"\u003eBoat days and sunset cruises\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2427\" data-start=\"2394\" data-section-id=\"1ulr8po\"\u003e\n\u003cp data-end=\"2427\" data-start=\"2396\"\u003eEveryday Jupiter lifestyle wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2585\" data-start=\"2429\"\u003eThe blend of \u003cstrong data-end=\"2485\" data-start=\"2442\"\u003eperformance, comfort, and coastal style\u003c\/strong\u003e makes these polos and quarter zips some of the most versatile pieces in any South Florida wardrobe. \u003cmeta charset=\"utf-8\"\u003eThese collaborations also pair perfectly with our \u003cstrong data-end=\"1892\" data-start=\"1845\"\u003e\u003ca title=\"Blueline Men's UV Sun Shirts\" href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\"\u003eUV sun shirts\u003c\/a\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"1890\" data-start=\"1847\"\u003e \u003c\/a\u003e\u003c\/strong\u003eand \u003cstrong data-end=\"1952\" data-start=\"1897\"\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"1950\" data-start=\"1899\"\u003eB\u003c\/a\u003e\u003ca title=\"Blueline Men’s T-Shirts\" href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\"\u003elueline t-shirts\u003c\/a\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"1950\" data-start=\"1899\"\u003e \u003c\/a\u003e\u003c\/strong\u003efor everyday life on the water.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch2 data-end=\"2646\" data-start=\"2609\" data-section-id=\"1e1j0lx\"\u003eA Blueline Exclusive Collaboration\u003c\/h2\u003e\n\u003cp data-end=\"2851\" data-start=\"2648\"\u003eWe partnered with \u003cstrong data-end=\"2698\" data-start=\"2666\"\u003eVineyard Vines and Johnnie-O\u003c\/strong\u003e because both brands share the same values we do at Blueline Surf \u0026amp; Paddle: quality products, coastal culture, and a lifestyle centered around the water.\u003c\/p\u003e\n\u003cp data-end=\"3044\" data-start=\"2853\"\u003eEach item in this collection features \u003cstrong data-end=\"2961\" data-start=\"2891\"\u003eBlueline branding paired with premium fabrics and timeless designs\u003c\/strong\u003e, creating apparel that represents the Jupiter community both on and off the water.\u003c\/p\u003e\n\u003cp data-end=\"3216\" data-start=\"3046\"\u003eWhether you are supporting your favorite local surf shop or simply looking for high-quality coastal apparel, these collaborations are designed to be worn again and again. \u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"3924\" data-start=\"3917\" data-section-id=\"1xxf4ds\"\u003eFAQ\u003c\/h3\u003e\n\u003cp data-end=\"4143\" data-start=\"3926\"\u003e\u003cstrong data-end=\"4000\" data-start=\"3926\"\u003eAre these Vineyard Vines and Johnnie-O products exclusive to Blueline?\u003c\/strong\u003e\u003cbr data-end=\"4003\" data-start=\"4000\"\u003eYes. These pieces are custom collaborations created specifically for Blueline Surf \u0026amp; Paddle and are not available in standard retail stores.\u003c\/p\u003e\n\u003cp data-end=\"4369\" data-start=\"4145\"\u003e\u003cstrong data-end=\"4196\" data-start=\"4145\"\u003eAre these polos good for golf in South Florida?\u003c\/strong\u003e\u003cbr data-end=\"4199\" data-start=\"4196\"\u003eAbsolutely. Both Vineyard Vines and Johnnie-O use breathable performance fabrics designed for warm weather, making them perfect for golf courses across Palm Beach County.\u003c\/p\u003e\n\u003cp data-end=\"4540\" data-start=\"4371\"\u003e\u003cstrong data-end=\"4427\" data-start=\"4371\"\u003eWhere can I buy Blueline apparel in Jupiter Florida?\u003c\/strong\u003e\u003cbr data-end=\"4430\" data-start=\"4427\"\u003eBlueline Surf \u0026amp; Paddle carries exclusive apparel both in our Jupiter surf shop and online through our website.\u003c\/p\u003e","image":{"created_at":"2026-03-13T15:36:29-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427.jpg?v=1773430590"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
[{"alt":"Johnnie-O × Blueline Freeborne Quarter Zip Maliblu lightweight performance pullover in Jupiter Florida coastal setting","id":36525183008846,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-freeborne-quarter-zip-maliblu-front.jpg?v=1773417586"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-freeborne-quarter-zip-maliblu-front.jpg?v=1773417586","width":2848},{"alt":"Men’s Johnnie-O Blueline collaboration Maliblu quarter zip pullover lifestyle photo","id":36525274562638,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-freeborne-quarter-zip-maliblu-lifestyle.jpg?v=1773417606"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-freeborne-quarter-zip-maliblu-lifestyle.jpg?v=1773417606","width":2848}]
{"item":{"id":7848261484622,"title":"Johnnie-O × Blueline Prawn Polo – Kona | Jupiter Florida Coastal Performance Golf Polo","handle":"johnnie-o-blueline-prawn-polo-kona","description":"\u003cp data-start=\"468\" data-end=\"721\"\u003eThe \u003cstrong data-start=\"472\" data-end=\"514\"\u003eJohnnie-O × Blueline Prawn Polo – Kona\u003c\/strong\u003e brings personality to performance. Featuring the subtle prawn pattern from Johnnie-O set against a cool Kona blue base, this polo blends classic golf style with the relaxed coastal vibe of Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"723\" data-end=\"1055\"\u003eCrafted with lightweight stretch performance fabric, the Prawn Polo is breathable, moisture-wicking, and designed to keep you comfortable through warm South Florida days. Whether you're teeing off in the morning, heading out on the boat, or meeting friends for sunset drinks, this polo delivers effortless style and all-day comfort.\u003c\/p\u003e\n\u003cp data-start=\"1057\" data-end=\"1249\"\u003eThis \u003cstrong data-start=\"1062\" data-end=\"1124\"\u003eexclusive Blueline Surf \u0026amp; Paddle × Johnnie-O collaboration\u003c\/strong\u003e captures the everyday rhythm of the Jupiter lifestyle: early surf checks, afternoons on the water, and evenings by the dock.\u003c\/p\u003e\n\u003ch1 data-section-id=\"u0ybrq\" data-start=\"1256\" data-end=\"1270\"\u003eKey Features\u003c\/h1\u003e\n\u003cp data-start=\"1272\" data-end=\"1578\"\u003e• Premium \u003cstrong data-start=\"1282\" data-end=\"1322\"\u003eJohnnie-O performance stretch fabric\u003c\/strong\u003e\u003cbr data-start=\"1322\" data-end=\"1325\"\u003e• Lightweight breathable construction\u003cbr data-start=\"1362\" data-end=\"1365\"\u003e• Moisture-wicking comfort for warm weather\u003cbr data-start=\"1408\" data-end=\"1411\"\u003e• Unique \u003cstrong data-start=\"1420\" data-end=\"1444\"\u003ePrawn pattern design\u003c\/strong\u003e\u003cbr data-start=\"1444\" data-end=\"1447\"\u003e• Classic athletic golf polo fit\u003cbr data-start=\"1479\" data-end=\"1482\"\u003e• \u003cstrong data-start=\"1484\" data-end=\"1520\"\u003eExclusive Blueline collaboration\u003c\/strong\u003e\u003cbr data-start=\"1520\" data-end=\"1523\"\u003e• Inspired by the \u003cstrong data-start=\"1541\" data-end=\"1578\"\u003eJupiter Florida coastal lifestyle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1580\" data-end=\"1592\"\u003ePerfect for:\u003c\/p\u003e\n\u003cp data-start=\"1594\" data-end=\"1681\"\u003e• Golf\u003cbr data-start=\"1600\" data-end=\"1603\"\u003e• Boating\u003cbr data-start=\"1612\" data-end=\"1615\"\u003e• Coastal travel\u003cbr data-start=\"1631\" data-end=\"1634\"\u003e• Waterfront dining\u003cbr data-start=\"1653\" data-end=\"1656\"\u003e• Everyday lifestyle wear\u003c\/p\u003e","published_at":"2026-03-12T09:40:39-04:00","created_at":"2026-03-11T16:58:53-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Collabs","tags":["blueline apparel","Blueline Surf + Paddle Co.","Blueline Surf and Paddle Clothing","colab","Golf","Johnnie O","Jup","Jupiter","Jupiter Florida","mens","polo"],"price":10500,"price_min":10500,"price_max":10500,"available":true,"price_varies":false,"compare_at_price":10500,"compare_at_price_min":10500,"compare_at_price_max":10500,"compare_at_price_varies":false,"variants":[{"id":43516998975566,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000154281","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Prawn Polo – Kona | Jupiter Florida Coastal Performance Golf Polo - S","public_title":"S","options":["S"],"price":10500,"weight":0,"compare_at_price":10500,"inventory_management":"shopify","barcode":"210000154281","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516998844494,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000154280","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Prawn Polo – Kona | Jupiter Florida Coastal Performance Golf Polo - 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Featuring the subtle prawn pattern from Johnnie-O set against a cool Kona blue base, this polo blends classic golf style with the relaxed coastal vibe of Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"723\" data-end=\"1055\"\u003eCrafted with lightweight stretch performance fabric, the Prawn Polo is breathable, moisture-wicking, and designed to keep you comfortable through warm South Florida days. Whether you're teeing off in the morning, heading out on the boat, or meeting friends for sunset drinks, this polo delivers effortless style and all-day comfort.\u003c\/p\u003e\n\u003cp data-start=\"1057\" data-end=\"1249\"\u003eThis \u003cstrong data-start=\"1062\" data-end=\"1124\"\u003eexclusive Blueline Surf \u0026amp; Paddle × Johnnie-O collaboration\u003c\/strong\u003e captures the everyday rhythm of the Jupiter lifestyle: early surf checks, afternoons on the water, and evenings by the dock.\u003c\/p\u003e\n\u003ch1 data-section-id=\"u0ybrq\" data-start=\"1256\" data-end=\"1270\"\u003eKey Features\u003c\/h1\u003e\n\u003cp data-start=\"1272\" data-end=\"1578\"\u003e• Premium \u003cstrong data-start=\"1282\" data-end=\"1322\"\u003eJohnnie-O performance stretch fabric\u003c\/strong\u003e\u003cbr data-start=\"1322\" data-end=\"1325\"\u003e• Lightweight breathable construction\u003cbr data-start=\"1362\" data-end=\"1365\"\u003e• Moisture-wicking comfort for warm weather\u003cbr data-start=\"1408\" data-end=\"1411\"\u003e• Unique \u003cstrong data-start=\"1420\" data-end=\"1444\"\u003ePrawn pattern design\u003c\/strong\u003e\u003cbr data-start=\"1444\" data-end=\"1447\"\u003e• Classic athletic golf polo fit\u003cbr data-start=\"1479\" data-end=\"1482\"\u003e• \u003cstrong data-start=\"1484\" data-end=\"1520\"\u003eExclusive Blueline collaboration\u003c\/strong\u003e\u003cbr data-start=\"1520\" data-end=\"1523\"\u003e• Inspired by the \u003cstrong data-start=\"1541\" data-end=\"1578\"\u003eJupiter Florida coastal lifestyle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1580\" data-end=\"1592\"\u003ePerfect for:\u003c\/p\u003e\n\u003cp data-start=\"1594\" data-end=\"1681\"\u003e• Golf\u003cbr data-start=\"1600\" data-end=\"1603\"\u003e• Boating\u003cbr data-start=\"1612\" data-end=\"1615\"\u003e• Coastal travel\u003cbr data-start=\"1631\" data-end=\"1634\"\u003e• Waterfront dining\u003cbr data-start=\"1653\" data-end=\"1656\"\u003e• Everyday lifestyle wear\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"tier-1","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":305879613518,"handle":"blueline-x-vineyard-vines-johnnie-o-collection","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2026-03-13T15:36:30-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline x Vineyard Vines \u0026 Johnnie-O Collection","body_html":"\u003cp data-end=\"1104\" data-start=\"915\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Surf \u0026amp; Paddle partnered with two of our favorite coastal brands, Vineyard Vines and Johnnie-O, to create a premium line of exclusive apparel designed for the \u003cstrong data-end=\"1049\" data-start=\"953\"\u003eJupiter lifestyle and our popular \u003ca title=\"JUP LIFE Apparel – Jupiter Florida Clothing \u0026amp; Lifestyle Gear\" href=\"https:\/\/www.bluelinesurf.com\/collections\/jup-life\"\u003eJupiter apparel collection\u003c\/a\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"1047\" data-start=\"989\"\u003e.\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1442\" data-start=\"1106\"\u003eThese pieces combine the comfort and performance fabrics both brands are known for with the laid-back coastal culture that defines \u003cstrong data-end=\"1257\" data-start=\"1237\"\u003eJupiter, Florida\u003c\/strong\u003e. Whether you're heading out for a round of golf, meeting friends for dinner on the water, or enjoying a sunset by the Jupiter Lighthouse, this collection was designed to move with you.\u003c\/p\u003e\n\u003cp data-end=\"1629\" data-start=\"1444\"\u003eOur Blueline collaborations feature breathable performance polos, lightweight quarter zips, and premium coastal apparel that look just as good at the golf course as they do around town.\u003c\/p\u003e\n\u003cp data-end=\"1796\" data-start=\"1631\"\u003eEach piece is a limited collaboration available only through \u003cstrong data-end=\"1718\" data-start=\"1692\"\u003eBlueline Surf \u0026amp; Paddle\u003c\/strong\u003e, making this one of the most unique apparel collections in Palm Beach County.\u003c\/p\u003e\n\u003ch2 data-end=\"1796\" data-start=\"1631\"\u003e\n\u003cmeta charset=\"utf-8\"\u003ePremium Coastal Apparel Designed for South Florida\u003c\/h2\u003e\n\u003cp data-end=\"2195\" data-start=\"1900\"\u003eLiving in South Florida means apparel needs to work in warm temperatures while still looking sharp enough for everyday life. The Blueline x Vineyard Vines and Johnnie-O collection features lightweight performance fabrics that wick moisture, stretch comfortably, and stay breathable all day long. \u003cmeta charset=\"utf-8\"\u003eWhether you're heading out for a round of golf or meeting friends for dinner on the water, this collection pairs perfectly with our \u003cstrong data-end=\"1612\" data-start=\"1534\"\u003e\u003ca title=\"Johnnie-O × Blueline Tini Dancer Polo – White | Jupiter Florida Coastal Performance Polo\" href=\"https:\/\/www.bluelinesurf.com\/products\/johnnie-o-x-bl-tini-dancer-polo-white\"\u003eperformance golf polos and coastal apparel\u003c\/a\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"1610\" data-start=\"1536\"\u003e \u003c\/a\u003e\u003c\/strong\u003edesigned for the Jupiter lifestyle.\u003c\/p\u003e\n\u003cp data-end=\"2244\" data-start=\"2197\"\u003eThese pieces have quickly become favorites for:\u003c\/p\u003e\n\u003cul data-end=\"2427\" data-start=\"2246\"\u003e\n\u003cli data-end=\"2286\" data-start=\"2246\" data-section-id=\"15k4feg\"\u003e\n\u003cp data-end=\"2286\" data-start=\"2248\"\u003eGolf at Jupiter Country Club, Abacoa and Jupiter Dunes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2337\" data-start=\"2287\" data-section-id=\"1myo5d1\"\u003e\n\u003cp data-end=\"2337\" data-start=\"2289\"\u003eDinner at waterfront restaurants like Guanabanas\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2362\" data-start=\"2338\" data-section-id=\"dnbud4\"\u003e\n\u003cp data-end=\"2362\" data-start=\"2340\"\u003eCasual business events\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2393\" data-start=\"2363\" data-section-id=\"8ux5p2\"\u003e\n\u003cp data-end=\"2393\" data-start=\"2365\"\u003eBoat days and sunset cruises\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2427\" data-start=\"2394\" data-section-id=\"1ulr8po\"\u003e\n\u003cp data-end=\"2427\" data-start=\"2396\"\u003eEveryday Jupiter lifestyle wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2585\" data-start=\"2429\"\u003eThe blend of \u003cstrong data-end=\"2485\" data-start=\"2442\"\u003eperformance, comfort, and coastal style\u003c\/strong\u003e makes these polos and quarter zips some of the most versatile pieces in any South Florida wardrobe. \u003cmeta charset=\"utf-8\"\u003eThese collaborations also pair perfectly with our \u003cstrong data-end=\"1892\" data-start=\"1845\"\u003e\u003ca title=\"Blueline Men's UV Sun Shirts\" href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\"\u003eUV sun shirts\u003c\/a\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"1890\" data-start=\"1847\"\u003e \u003c\/a\u003e\u003c\/strong\u003eand \u003cstrong data-end=\"1952\" data-start=\"1897\"\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"1950\" data-start=\"1899\"\u003eB\u003c\/a\u003e\u003ca title=\"Blueline Men’s T-Shirts\" href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\"\u003elueline t-shirts\u003c\/a\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"1950\" data-start=\"1899\"\u003e \u003c\/a\u003e\u003c\/strong\u003efor everyday life on the water.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch2 data-end=\"2646\" data-start=\"2609\" data-section-id=\"1e1j0lx\"\u003eA Blueline Exclusive Collaboration\u003c\/h2\u003e\n\u003cp data-end=\"2851\" data-start=\"2648\"\u003eWe partnered with \u003cstrong data-end=\"2698\" data-start=\"2666\"\u003eVineyard Vines and Johnnie-O\u003c\/strong\u003e because both brands share the same values we do at Blueline Surf \u0026amp; Paddle: quality products, coastal culture, and a lifestyle centered around the water.\u003c\/p\u003e\n\u003cp data-end=\"3044\" data-start=\"2853\"\u003eEach item in this collection features \u003cstrong data-end=\"2961\" data-start=\"2891\"\u003eBlueline branding paired with premium fabrics and timeless designs\u003c\/strong\u003e, creating apparel that represents the Jupiter community both on and off the water.\u003c\/p\u003e\n\u003cp data-end=\"3216\" data-start=\"3046\"\u003eWhether you are supporting your favorite local surf shop or simply looking for high-quality coastal apparel, these collaborations are designed to be worn again and again. \u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"3924\" data-start=\"3917\" data-section-id=\"1xxf4ds\"\u003eFAQ\u003c\/h3\u003e\n\u003cp data-end=\"4143\" data-start=\"3926\"\u003e\u003cstrong data-end=\"4000\" data-start=\"3926\"\u003eAre these Vineyard Vines and Johnnie-O products exclusive to Blueline?\u003c\/strong\u003e\u003cbr data-end=\"4003\" data-start=\"4000\"\u003eYes. These pieces are custom collaborations created specifically for Blueline Surf \u0026amp; Paddle and are not available in standard retail stores.\u003c\/p\u003e\n\u003cp data-end=\"4369\" data-start=\"4145\"\u003e\u003cstrong data-end=\"4196\" data-start=\"4145\"\u003eAre these polos good for golf in South Florida?\u003c\/strong\u003e\u003cbr data-end=\"4199\" data-start=\"4196\"\u003eAbsolutely. Both Vineyard Vines and Johnnie-O use breathable performance fabrics designed for warm weather, making them perfect for golf courses across Palm Beach County.\u003c\/p\u003e\n\u003cp data-end=\"4540\" data-start=\"4371\"\u003e\u003cstrong data-end=\"4427\" data-start=\"4371\"\u003eWhere can I buy Blueline apparel in Jupiter Florida?\u003c\/strong\u003e\u003cbr data-end=\"4430\" data-start=\"4427\"\u003eBlueline Surf \u0026amp; Paddle carries exclusive apparel both in our Jupiter surf shop and online through our website.\u003c\/p\u003e","image":{"created_at":"2026-03-13T15:36:29-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427.jpg?v=1773430590"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
[{"alt":"Johnnie-O × Blueline Prawn Polo Kona blue performance golf polo inspired by the Jupiter Florida coastal lifestyle","id":36525432733774,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-prawn-polo-kona-front.jpg?v=1773416752"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-prawn-polo-kona-front.jpg?v=1773416752","width":2848},{"alt":"Men’s Johnnie-O Blueline collaboration polo Kona blue with prawn pattern design","id":36525432701006,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-prawn-polo-kona-lifestyle.jpg?v=1773416780"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-prawn-polo-kona-lifestyle.jpg?v=1773416780","width":2848},{"alt":"Close up of Johnnie-O Prawn Polo Kona performance fabric and pattern detail","id":36525678198862,"position":3,"preview_image":{"aspect_ratio":0.8,"height":2000,"width":1600,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-prawn-polo-kona-detail.webp?v=1773416805"},"aspect_ratio":0.8,"height":2000,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-prawn-polo-kona-detail.webp?v=1773416805","width":1600}]
{"item":{"id":7848258666574,"title":"Blueline × Vineyard Vines Club Quarter Zip – Coastline | Jupiter Florida Coastal Performance Layer","handle":"blueline-vineyard-vines-club-quarter-zip-coastline","description":"\u003cp data-start=\"528\" data-end=\"858\"\u003eThe \u003cstrong data-start=\"532\" data-end=\"590\"\u003eBlueline × Vineyard Vines Club Quarter Zip – Coastline\u003c\/strong\u003e blends classic Vineyard Vines style with the laid-back coastal lifestyle of Jupiter, Florida. This premium collaboration piece is designed as the perfect lightweight layer for mornings on the course, breezy days on the water, or relaxed evenings along the waterfront.\u003c\/p\u003e\n\u003cp data-start=\"860\" data-end=\"1118\"\u003eCrafted from soft performance fabric, the Club Quarter Zip offers breathable comfort with just the right amount of stretch. The clean white “Coastline” color keeps the look crisp and versatile, pairing easily with golf shorts, casual pants, or boat day gear.\u003c\/p\u003e\n\u003cp data-start=\"1120\" data-end=\"1338\"\u003eFinished with subtle Blueline branding and Vineyard Vines’ signature quality, this quarter zip captures the everyday rhythm of coastal living: sunrise surf checks, tee times with friends, and sunset drinks on the dock.\u003c\/p\u003e\n\u003ch1 data-section-id=\"u0ybrq\" data-start=\"1345\" data-end=\"1359\"\u003eKey Features\u003c\/h1\u003e\n\u003cp data-start=\"1361\" data-end=\"1716\"\u003e• Premium \u003cstrong data-start=\"1371\" data-end=\"1408\"\u003eVineyard Vines performance fabric\u003c\/strong\u003e\u003cbr data-start=\"1408\" data-end=\"1411\"\u003e• Lightweight breathable comfort\u003cbr data-start=\"1443\" data-end=\"1446\"\u003e• 4-way stretch for mobility and comfort\u003cbr data-start=\"1486\" data-end=\"1489\"\u003e• Classic quarter-zip collar for adjustable warmth\u003cbr data-start=\"1539\" data-end=\"1542\"\u003e• Clean \u003cstrong data-start=\"1550\" data-end=\"1586\"\u003eCoastline white coastal colorway\u003c\/strong\u003e\u003cbr data-start=\"1586\" data-end=\"1589\"\u003e• \u003cstrong data-start=\"1591\" data-end=\"1658\"\u003eExclusive Blueline Surf \u0026amp; Paddle × Vineyard Vines collaboration\u003c\/strong\u003e\u003cbr data-start=\"1658\" data-end=\"1661\"\u003e• Perfect for the \u003cstrong data-start=\"1679\" data-end=\"1716\"\u003eJupiter Florida coastal lifestyle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1718\" data-end=\"1730\"\u003ePerfect for:\u003c\/p\u003e\n\u003cp data-start=\"1732\" data-end=\"1815\"\u003e• Golf\u003cbr data-start=\"1738\" data-end=\"1741\"\u003e• Boating\u003cbr data-start=\"1750\" data-end=\"1753\"\u003e• Travel\u003cbr data-start=\"1761\" data-end=\"1764\"\u003e• Cool coastal mornings\u003cbr data-start=\"1787\" data-end=\"1790\"\u003e• Everyday lifestyle wear\u003c\/p\u003e\n\u003chr data-start=\"1817\" data-end=\"1820\"\u003e","published_at":"2026-03-12T09:39:41-04:00","created_at":"2026-03-11T16:56:53-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Performance","tags":["1\/4 zip","blueline apparel","Blueline Surf + Paddle Co.","Blueline Surf and Paddle Clothing","Jup","mens","Vineyard Vines"],"price":14800,"price_min":14800,"price_max":14800,"available":true,"price_varies":false,"compare_at_price":14800,"compare_at_price_min":14800,"compare_at_price_max":14800,"compare_at_price_varies":false,"variants":[{"id":43516994060366,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000154486","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline × Vineyard Vines Club Quarter Zip – Coastline | Jupiter Florida Coastal Performance Layer - S","public_title":"S","options":["S"],"price":14800,"weight":0,"compare_at_price":14800,"inventory_management":"shopify","barcode":"210000154486","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516994027598,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000154485","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline × Vineyard Vines Club Quarter Zip – Coastline | Jupiter Florida Coastal Performance Layer - M","public_title":"M","options":["M"],"price":14800,"weight":0,"compare_at_price":14800,"inventory_management":"shopify","barcode":"210000154485","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516993994830,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000154484","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline × Vineyard Vines Club Quarter Zip – Coastline | Jupiter Florida Coastal Performance Layer - L","public_title":"L","options":["L"],"price":14800,"weight":0,"compare_at_price":14800,"inventory_management":"shopify","barcode":"210000154484","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516993962062,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000154483","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline × Vineyard Vines Club Quarter Zip – Coastline | Jupiter Florida Coastal Performance Layer - XL","public_title":"XL","options":["XL"],"price":14800,"weight":0,"compare_at_price":14800,"inventory_management":"shopify","barcode":"210000154483","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516994093134,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000154487","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline × Vineyard Vines Club Quarter Zip – Coastline | Jupiter Florida Coastal Performance Layer - 2XL","public_title":"2XL","options":["2XL"],"price":14800,"weight":0,"compare_at_price":14800,"inventory_management":"shopify","barcode":"210000154487","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-front.jpg?v=1773414655","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-lifestyle.jpg?v=1773414749","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-detail.jpg?v=1773415795"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-front.jpg?v=1773414655","options":["Size"],"media":[{"alt":"Blueline × Vineyard Vines Club Quarter Zip Coastline lightweight performance pullover in Jupiter Florida coastal setting","id":36525366575182,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-front.jpg?v=1773414655"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-front.jpg?v=1773414655","width":2848},{"alt":"Men’s Blueline Vineyard Vines collaboration quarter zip pullover lifestyle photo","id":36525378142286,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-lifestyle.jpg?v=1773414749"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-lifestyle.jpg?v=1773414749","width":2848},{"alt":"Close up of Blueline × Vineyard Vines Coastline quarter zip collar and performance fabric","id":36525878280270,"position":3,"preview_image":{"aspect_ratio":0.84,"height":1029,"width":864,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-detail.jpg?v=1773415795"},"aspect_ratio":0.84,"height":1029,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-detail.jpg?v=1773415795","width":864}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"528\" data-end=\"858\"\u003eThe \u003cstrong data-start=\"532\" data-end=\"590\"\u003eBlueline × Vineyard Vines Club Quarter Zip – Coastline\u003c\/strong\u003e blends classic Vineyard Vines style with the laid-back coastal lifestyle of Jupiter, Florida. This premium collaboration piece is designed as the perfect lightweight layer for mornings on the course, breezy days on the water, or relaxed evenings along the waterfront.\u003c\/p\u003e\n\u003cp data-start=\"860\" data-end=\"1118\"\u003eCrafted from soft performance fabric, the Club Quarter Zip offers breathable comfort with just the right amount of stretch. The clean white “Coastline” color keeps the look crisp and versatile, pairing easily with golf shorts, casual pants, or boat day gear.\u003c\/p\u003e\n\u003cp data-start=\"1120\" data-end=\"1338\"\u003eFinished with subtle Blueline branding and Vineyard Vines’ signature quality, this quarter zip captures the everyday rhythm of coastal living: sunrise surf checks, tee times with friends, and sunset drinks on the dock.\u003c\/p\u003e\n\u003ch1 data-section-id=\"u0ybrq\" data-start=\"1345\" data-end=\"1359\"\u003eKey Features\u003c\/h1\u003e\n\u003cp data-start=\"1361\" data-end=\"1716\"\u003e• Premium \u003cstrong data-start=\"1371\" data-end=\"1408\"\u003eVineyard Vines performance fabric\u003c\/strong\u003e\u003cbr data-start=\"1408\" data-end=\"1411\"\u003e• Lightweight breathable comfort\u003cbr data-start=\"1443\" data-end=\"1446\"\u003e• 4-way stretch for mobility and comfort\u003cbr data-start=\"1486\" data-end=\"1489\"\u003e• Classic quarter-zip collar for adjustable warmth\u003cbr data-start=\"1539\" data-end=\"1542\"\u003e• Clean \u003cstrong data-start=\"1550\" data-end=\"1586\"\u003eCoastline white coastal colorway\u003c\/strong\u003e\u003cbr data-start=\"1586\" data-end=\"1589\"\u003e• \u003cstrong data-start=\"1591\" data-end=\"1658\"\u003eExclusive Blueline Surf \u0026amp; Paddle × Vineyard Vines collaboration\u003c\/strong\u003e\u003cbr data-start=\"1658\" data-end=\"1661\"\u003e• Perfect for the \u003cstrong data-start=\"1679\" data-end=\"1716\"\u003eJupiter Florida coastal lifestyle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1718\" data-end=\"1730\"\u003ePerfect for:\u003c\/p\u003e\n\u003cp data-start=\"1732\" data-end=\"1815\"\u003e• Golf\u003cbr data-start=\"1738\" data-end=\"1741\"\u003e• Boating\u003cbr data-start=\"1750\" data-end=\"1753\"\u003e• Travel\u003cbr data-start=\"1761\" data-end=\"1764\"\u003e• Cool coastal mornings\u003cbr data-start=\"1787\" data-end=\"1790\"\u003e• Everyday lifestyle wear\u003c\/p\u003e\n\u003chr data-start=\"1817\" data-end=\"1820\"\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}},{"id":305879613518,"handle":"blueline-x-vineyard-vines-johnnie-o-collection","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2026-03-13T15:36:30-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline x Vineyard Vines \u0026 Johnnie-O Collection","body_html":"\u003cp data-end=\"1104\" data-start=\"915\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Surf \u0026amp; Paddle partnered with two of our favorite coastal brands, Vineyard Vines and Johnnie-O, to create a premium line of exclusive apparel designed for the \u003cstrong data-end=\"1049\" data-start=\"953\"\u003eJupiter lifestyle and our popular \u003ca title=\"JUP LIFE Apparel – Jupiter Florida Clothing \u0026amp; Lifestyle Gear\" href=\"https:\/\/www.bluelinesurf.com\/collections\/jup-life\"\u003eJupiter apparel collection\u003c\/a\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"1047\" data-start=\"989\"\u003e.\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1442\" data-start=\"1106\"\u003eThese pieces combine the comfort and performance fabrics both brands are known for with the laid-back coastal culture that defines \u003cstrong data-end=\"1257\" data-start=\"1237\"\u003eJupiter, Florida\u003c\/strong\u003e. Whether you're heading out for a round of golf, meeting friends for dinner on the water, or enjoying a sunset by the Jupiter Lighthouse, this collection was designed to move with you.\u003c\/p\u003e\n\u003cp data-end=\"1629\" data-start=\"1444\"\u003eOur Blueline collaborations feature breathable performance polos, lightweight quarter zips, and premium coastal apparel that look just as good at the golf course as they do around town.\u003c\/p\u003e\n\u003cp data-end=\"1796\" data-start=\"1631\"\u003eEach piece is a limited collaboration available only through \u003cstrong data-end=\"1718\" data-start=\"1692\"\u003eBlueline Surf \u0026amp; Paddle\u003c\/strong\u003e, making this one of the most unique apparel collections in Palm Beach County.\u003c\/p\u003e\n\u003ch2 data-end=\"1796\" data-start=\"1631\"\u003e\n\u003cmeta charset=\"utf-8\"\u003ePremium Coastal Apparel Designed for South Florida\u003c\/h2\u003e\n\u003cp data-end=\"2195\" data-start=\"1900\"\u003eLiving in South Florida means apparel needs to work in warm temperatures while still looking sharp enough for everyday life. The Blueline x Vineyard Vines and Johnnie-O collection features lightweight performance fabrics that wick moisture, stretch comfortably, and stay breathable all day long. \u003cmeta charset=\"utf-8\"\u003eWhether you're heading out for a round of golf or meeting friends for dinner on the water, this collection pairs perfectly with our \u003cstrong data-end=\"1612\" data-start=\"1534\"\u003e\u003ca title=\"Johnnie-O × Blueline Tini Dancer Polo – White | Jupiter Florida Coastal Performance Polo\" href=\"https:\/\/www.bluelinesurf.com\/products\/johnnie-o-x-bl-tini-dancer-polo-white\"\u003eperformance golf polos and coastal apparel\u003c\/a\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"1610\" data-start=\"1536\"\u003e \u003c\/a\u003e\u003c\/strong\u003edesigned for the Jupiter lifestyle.\u003c\/p\u003e\n\u003cp data-end=\"2244\" data-start=\"2197\"\u003eThese pieces have quickly become favorites for:\u003c\/p\u003e\n\u003cul data-end=\"2427\" data-start=\"2246\"\u003e\n\u003cli data-end=\"2286\" data-start=\"2246\" data-section-id=\"15k4feg\"\u003e\n\u003cp data-end=\"2286\" data-start=\"2248\"\u003eGolf at Jupiter Country Club, Abacoa and Jupiter Dunes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2337\" data-start=\"2287\" data-section-id=\"1myo5d1\"\u003e\n\u003cp data-end=\"2337\" data-start=\"2289\"\u003eDinner at waterfront restaurants like Guanabanas\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2362\" data-start=\"2338\" data-section-id=\"dnbud4\"\u003e\n\u003cp data-end=\"2362\" data-start=\"2340\"\u003eCasual business events\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2393\" data-start=\"2363\" data-section-id=\"8ux5p2\"\u003e\n\u003cp data-end=\"2393\" data-start=\"2365\"\u003eBoat days and sunset cruises\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2427\" data-start=\"2394\" data-section-id=\"1ulr8po\"\u003e\n\u003cp data-end=\"2427\" data-start=\"2396\"\u003eEveryday Jupiter lifestyle wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2585\" data-start=\"2429\"\u003eThe blend of \u003cstrong data-end=\"2485\" data-start=\"2442\"\u003eperformance, comfort, and coastal style\u003c\/strong\u003e makes these polos and quarter zips some of the most versatile pieces in any South Florida wardrobe. \u003cmeta charset=\"utf-8\"\u003eThese collaborations also pair perfectly with our \u003cstrong data-end=\"1892\" data-start=\"1845\"\u003e\u003ca title=\"Blueline Men's UV Sun Shirts\" href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\"\u003eUV sun shirts\u003c\/a\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"1890\" data-start=\"1847\"\u003e \u003c\/a\u003e\u003c\/strong\u003eand \u003cstrong data-end=\"1952\" data-start=\"1897\"\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"1950\" data-start=\"1899\"\u003eB\u003c\/a\u003e\u003ca title=\"Blueline Men’s T-Shirts\" href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\"\u003elueline t-shirts\u003c\/a\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"1950\" data-start=\"1899\"\u003e \u003c\/a\u003e\u003c\/strong\u003efor everyday life on the water.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch2 data-end=\"2646\" data-start=\"2609\" data-section-id=\"1e1j0lx\"\u003eA Blueline Exclusive Collaboration\u003c\/h2\u003e\n\u003cp data-end=\"2851\" data-start=\"2648\"\u003eWe partnered with \u003cstrong data-end=\"2698\" data-start=\"2666\"\u003eVineyard Vines and Johnnie-O\u003c\/strong\u003e because both brands share the same values we do at Blueline Surf \u0026amp; Paddle: quality products, coastal culture, and a lifestyle centered around the water.\u003c\/p\u003e\n\u003cp data-end=\"3044\" data-start=\"2853\"\u003eEach item in this collection features \u003cstrong data-end=\"2961\" data-start=\"2891\"\u003eBlueline branding paired with premium fabrics and timeless designs\u003c\/strong\u003e, creating apparel that represents the Jupiter community both on and off the water.\u003c\/p\u003e\n\u003cp data-end=\"3216\" data-start=\"3046\"\u003eWhether you are supporting your favorite local surf shop or simply looking for high-quality coastal apparel, these collaborations are designed to be worn again and again. \u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"3924\" data-start=\"3917\" data-section-id=\"1xxf4ds\"\u003eFAQ\u003c\/h3\u003e\n\u003cp data-end=\"4143\" data-start=\"3926\"\u003e\u003cstrong data-end=\"4000\" data-start=\"3926\"\u003eAre these Vineyard Vines and Johnnie-O products exclusive to Blueline?\u003c\/strong\u003e\u003cbr data-end=\"4003\" data-start=\"4000\"\u003eYes. These pieces are custom collaborations created specifically for Blueline Surf \u0026amp; Paddle and are not available in standard retail stores.\u003c\/p\u003e\n\u003cp data-end=\"4369\" data-start=\"4145\"\u003e\u003cstrong data-end=\"4196\" data-start=\"4145\"\u003eAre these polos good for golf in South Florida?\u003c\/strong\u003e\u003cbr data-end=\"4199\" data-start=\"4196\"\u003eAbsolutely. Both Vineyard Vines and Johnnie-O use breathable performance fabrics designed for warm weather, making them perfect for golf courses across Palm Beach County.\u003c\/p\u003e\n\u003cp data-end=\"4540\" data-start=\"4371\"\u003e\u003cstrong data-end=\"4427\" data-start=\"4371\"\u003eWhere can I buy Blueline apparel in Jupiter Florida?\u003c\/strong\u003e\u003cbr data-end=\"4430\" data-start=\"4427\"\u003eBlueline Surf \u0026amp; Paddle carries exclusive apparel both in our Jupiter surf shop and online through our website.\u003c\/p\u003e","image":{"created_at":"2026-03-13T15:36:29-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427.jpg?v=1773430590"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
[{"alt":"Blueline × Vineyard Vines Club Quarter Zip Coastline lightweight performance pullover in Jupiter Florida coastal setting","id":36525366575182,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-front.jpg?v=1773414655"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-front.jpg?v=1773414655","width":2848},{"alt":"Men’s Blueline Vineyard Vines collaboration quarter zip pullover lifestyle photo","id":36525378142286,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-lifestyle.jpg?v=1773414749"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-lifestyle.jpg?v=1773414749","width":2848},{"alt":"Close up of Blueline × Vineyard Vines Coastline quarter zip collar and performance fabric","id":36525878280270,"position":3,"preview_image":{"aspect_ratio":0.84,"height":1029,"width":864,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-detail.jpg?v=1773415795"},"aspect_ratio":0.84,"height":1029,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-detail.jpg?v=1773415795","width":864}]
{"item":{"id":7848228028494,"title":"Johnnie-O × Blueline Tini Dancer Polo – White | Jupiter Florida Coastal Performance Polo","handle":"johnnie-o-x-bl-tini-dancer-polo-white","description":"\u003cp data-start=\"482\" data-end=\"748\"\u003eThe \u003cstrong data-start=\"486\" data-end=\"535\"\u003eJohnnie-O × Blueline Tini Dancer Polo – White\u003c\/strong\u003e blends classic performance golf style with a little coastal personality. Featuring the subtle martini glass “Tini Dancer” print from Johnnie-O, this polo adds just enough fun while keeping a clean, elevated look.\u003c\/p\u003e\n\u003cp data-start=\"750\" data-end=\"935\"\u003eMade with lightweight stretch performance fabric, the shirt is designed to handle warm South Florida days whether you're on the course, out on the boat, or grabbing dinner by the water.\u003c\/p\u003e\n\u003cp data-start=\"937\" data-end=\"1184\"\u003eThis exclusive \u003cstrong data-start=\"952\" data-end=\"996\"\u003eBlueline Surf \u0026amp; Paddle Co. collaboration\u003c\/strong\u003e pairs Johnnie-O’s premium construction with the laid-back Jupiter lifestyle. Soft, breathable, and moisture-wicking, it moves comfortably through the day while maintaining a polished fit.\u003c\/p\u003e\n\u003cp data-start=\"1186\" data-end=\"1250\"\u003eFrom tee times to tiki bars, the Tini Dancer Polo fits right in.\u003c\/p\u003e\n\u003ch1 data-section-id=\"u0ybrq\" data-start=\"1257\" data-end=\"1271\"\u003eKey Features\u003c\/h1\u003e\n\u003cp data-start=\"1273\" data-end=\"1579\"\u003e• Premium \u003cstrong data-start=\"1283\" data-end=\"1323\"\u003eJohnnie-O stretch performance fabric\u003c\/strong\u003e\u003cbr data-start=\"1323\" data-end=\"1326\"\u003e• Lightweight and breathable for warm weather\u003cbr data-start=\"1371\" data-end=\"1374\"\u003e• Moisture-wicking comfort\u003cbr data-start=\"1400\" data-end=\"1403\"\u003e• Subtle \u003cstrong data-start=\"1412\" data-end=\"1449\"\u003eTini Dancer martini print pattern\u003c\/strong\u003e\u003cbr data-start=\"1449\" data-end=\"1452\"\u003e• Classic athletic golf fit\u003cbr data-start=\"1479\" data-end=\"1482\"\u003e• \u003cstrong data-start=\"1484\" data-end=\"1520\"\u003eExclusive Blueline collaboration\u003c\/strong\u003e\u003cbr data-start=\"1520\" data-end=\"1523\"\u003e• Designed for the \u003cstrong data-start=\"1542\" data-end=\"1579\"\u003eJupiter Florida coastal lifestyle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1581\" data-end=\"1593\"\u003ePerfect for:\u003c\/p\u003e\n\u003cp data-start=\"1595\" data-end=\"1672\"\u003e• Golf\u003cbr data-start=\"1601\" data-end=\"1604\"\u003e• Boating\u003cbr data-start=\"1613\" data-end=\"1616\"\u003e• Waterfront dining\u003cbr data-start=\"1635\" data-end=\"1638\"\u003e• Travel\u003cbr data-start=\"1646\" data-end=\"1649\"\u003e• Everyday coastal wear\u003c\/p\u003e","published_at":"2026-03-12T09:28:33-04:00","created_at":"2026-03-11T15:45:30-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Collabs","tags":["blueline apparel","Blueline Surf + Paddle Co.","Blueline Surf and Paddle Clothing","Golf","Johnnie O","polo"],"price":11500,"price_min":11500,"price_max":11500,"available":true,"price_varies":false,"compare_at_price":11500,"compare_at_price_min":11500,"compare_at_price_max":11500,"compare_at_price_varies":false,"variants":[{"id":43516702228558,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000154290","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Tini Dancer Polo – White | Jupiter Florida Coastal Performance Polo - S","public_title":"S","options":["S"],"price":11500,"weight":0,"compare_at_price":11500,"inventory_management":"shopify","barcode":"210000154290","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516702261326,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000154291","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Tini Dancer Polo – White | Jupiter Florida Coastal Performance Polo - M","public_title":"M","options":["M"],"price":11500,"weight":0,"compare_at_price":11500,"inventory_management":"shopify","barcode":"210000154291","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516702195790,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000154289","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Tini Dancer Polo – White | Jupiter Florida Coastal Performance Polo - L","public_title":"L","options":["L"],"price":11500,"weight":0,"compare_at_price":11500,"inventory_management":"shopify","barcode":"210000154289","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516702163022,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000154288","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Tini Dancer Polo – White | Jupiter Florida Coastal Performance Polo - XL","public_title":"XL","options":["XL"],"price":11500,"weight":0,"compare_at_price":11500,"inventory_management":"shopify","barcode":"210000154288","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516702130254,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000154287","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Tini Dancer Polo – White | Jupiter Florida Coastal Performance Polo - 2XL","public_title":"2XL","options":["2XL"],"price":11500,"weight":0,"compare_at_price":11500,"inventory_management":"shopify","barcode":"210000154287","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-tini-dancer-polo-white-front.jpg?v=1773354361","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-tini-dancer-polo-white-pattern.webp?v=1773354393"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-tini-dancer-polo-white-front.jpg?v=1773354361","options":["Size"],"media":[{"alt":"Johnnie-O × Blueline Tini Dancer Polo White performance golf polo in Jupiter Florida coastal lifestyle setting","id":36525584187470,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-tini-dancer-polo-white-front.jpg?v=1773354361"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-tini-dancer-polo-white-front.jpg?v=1773354361","width":2848},{"alt":"Close up of Johnnie-O Tini Dancer martini print performance polo fabric","id":36525624131662,"position":2,"preview_image":{"aspect_ratio":0.8,"height":2000,"width":1600,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-tini-dancer-polo-white-pattern.webp?v=1773354393"},"aspect_ratio":0.8,"height":2000,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-tini-dancer-polo-white-pattern.webp?v=1773354393","width":1600}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"482\" data-end=\"748\"\u003eThe \u003cstrong data-start=\"486\" data-end=\"535\"\u003eJohnnie-O × Blueline Tini Dancer Polo – White\u003c\/strong\u003e blends classic performance golf style with a little coastal personality. Featuring the subtle martini glass “Tini Dancer” print from Johnnie-O, this polo adds just enough fun while keeping a clean, elevated look.\u003c\/p\u003e\n\u003cp data-start=\"750\" data-end=\"935\"\u003eMade with lightweight stretch performance fabric, the shirt is designed to handle warm South Florida days whether you're on the course, out on the boat, or grabbing dinner by the water.\u003c\/p\u003e\n\u003cp data-start=\"937\" data-end=\"1184\"\u003eThis exclusive \u003cstrong data-start=\"952\" data-end=\"996\"\u003eBlueline Surf \u0026amp; Paddle Co. collaboration\u003c\/strong\u003e pairs Johnnie-O’s premium construction with the laid-back Jupiter lifestyle. Soft, breathable, and moisture-wicking, it moves comfortably through the day while maintaining a polished fit.\u003c\/p\u003e\n\u003cp data-start=\"1186\" data-end=\"1250\"\u003eFrom tee times to tiki bars, the Tini Dancer Polo fits right in.\u003c\/p\u003e\n\u003ch1 data-section-id=\"u0ybrq\" data-start=\"1257\" data-end=\"1271\"\u003eKey Features\u003c\/h1\u003e\n\u003cp data-start=\"1273\" data-end=\"1579\"\u003e• Premium \u003cstrong data-start=\"1283\" data-end=\"1323\"\u003eJohnnie-O stretch performance fabric\u003c\/strong\u003e\u003cbr data-start=\"1323\" data-end=\"1326\"\u003e• Lightweight and breathable for warm weather\u003cbr data-start=\"1371\" data-end=\"1374\"\u003e• Moisture-wicking comfort\u003cbr data-start=\"1400\" data-end=\"1403\"\u003e• Subtle \u003cstrong data-start=\"1412\" data-end=\"1449\"\u003eTini Dancer martini print pattern\u003c\/strong\u003e\u003cbr data-start=\"1449\" data-end=\"1452\"\u003e• Classic athletic golf fit\u003cbr data-start=\"1479\" data-end=\"1482\"\u003e• \u003cstrong data-start=\"1484\" data-end=\"1520\"\u003eExclusive Blueline collaboration\u003c\/strong\u003e\u003cbr data-start=\"1520\" data-end=\"1523\"\u003e• Designed for the \u003cstrong data-start=\"1542\" data-end=\"1579\"\u003eJupiter Florida coastal lifestyle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1581\" data-end=\"1593\"\u003ePerfect for:\u003c\/p\u003e\n\u003cp data-start=\"1595\" data-end=\"1672\"\u003e• Golf\u003cbr data-start=\"1601\" data-end=\"1604\"\u003e• Boating\u003cbr data-start=\"1613\" data-end=\"1616\"\u003e• Waterfront dining\u003cbr data-start=\"1635\" data-end=\"1638\"\u003e• Travel\u003cbr data-start=\"1646\" data-end=\"1649\"\u003e• Everyday coastal wear\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"tier-1","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":305879613518,"handle":"blueline-x-vineyard-vines-johnnie-o-collection","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2026-03-13T15:36:30-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline x Vineyard Vines \u0026 Johnnie-O Collection","body_html":"\u003cp data-end=\"1104\" data-start=\"915\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Surf \u0026amp; Paddle partnered with two of our favorite coastal brands, Vineyard Vines and Johnnie-O, to create a premium line of exclusive apparel designed for the \u003cstrong data-end=\"1049\" data-start=\"953\"\u003eJupiter lifestyle and our popular \u003ca title=\"JUP LIFE Apparel – Jupiter Florida Clothing \u0026amp; Lifestyle Gear\" href=\"https:\/\/www.bluelinesurf.com\/collections\/jup-life\"\u003eJupiter apparel collection\u003c\/a\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"1047\" data-start=\"989\"\u003e.\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1442\" data-start=\"1106\"\u003eThese pieces combine the comfort and performance fabrics both brands are known for with the laid-back coastal culture that defines \u003cstrong data-end=\"1257\" data-start=\"1237\"\u003eJupiter, Florida\u003c\/strong\u003e. Whether you're heading out for a round of golf, meeting friends for dinner on the water, or enjoying a sunset by the Jupiter Lighthouse, this collection was designed to move with you.\u003c\/p\u003e\n\u003cp data-end=\"1629\" data-start=\"1444\"\u003eOur Blueline collaborations feature breathable performance polos, lightweight quarter zips, and premium coastal apparel that look just as good at the golf course as they do around town.\u003c\/p\u003e\n\u003cp data-end=\"1796\" data-start=\"1631\"\u003eEach piece is a limited collaboration available only through \u003cstrong data-end=\"1718\" data-start=\"1692\"\u003eBlueline Surf \u0026amp; Paddle\u003c\/strong\u003e, making this one of the most unique apparel collections in Palm Beach County.\u003c\/p\u003e\n\u003ch2 data-end=\"1796\" data-start=\"1631\"\u003e\n\u003cmeta charset=\"utf-8\"\u003ePremium Coastal Apparel Designed for South Florida\u003c\/h2\u003e\n\u003cp data-end=\"2195\" data-start=\"1900\"\u003eLiving in South Florida means apparel needs to work in warm temperatures while still looking sharp enough for everyday life. The Blueline x Vineyard Vines and Johnnie-O collection features lightweight performance fabrics that wick moisture, stretch comfortably, and stay breathable all day long. \u003cmeta charset=\"utf-8\"\u003eWhether you're heading out for a round of golf or meeting friends for dinner on the water, this collection pairs perfectly with our \u003cstrong data-end=\"1612\" data-start=\"1534\"\u003e\u003ca title=\"Johnnie-O × Blueline Tini Dancer Polo – White | Jupiter Florida Coastal Performance Polo\" href=\"https:\/\/www.bluelinesurf.com\/products\/johnnie-o-x-bl-tini-dancer-polo-white\"\u003eperformance golf polos and coastal apparel\u003c\/a\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"1610\" data-start=\"1536\"\u003e \u003c\/a\u003e\u003c\/strong\u003edesigned for the Jupiter lifestyle.\u003c\/p\u003e\n\u003cp data-end=\"2244\" data-start=\"2197\"\u003eThese pieces have quickly become favorites for:\u003c\/p\u003e\n\u003cul data-end=\"2427\" data-start=\"2246\"\u003e\n\u003cli data-end=\"2286\" data-start=\"2246\" data-section-id=\"15k4feg\"\u003e\n\u003cp data-end=\"2286\" data-start=\"2248\"\u003eGolf at Jupiter Country Club, Abacoa and Jupiter Dunes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2337\" data-start=\"2287\" data-section-id=\"1myo5d1\"\u003e\n\u003cp data-end=\"2337\" data-start=\"2289\"\u003eDinner at waterfront restaurants like Guanabanas\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2362\" data-start=\"2338\" data-section-id=\"dnbud4\"\u003e\n\u003cp data-end=\"2362\" data-start=\"2340\"\u003eCasual business events\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2393\" data-start=\"2363\" data-section-id=\"8ux5p2\"\u003e\n\u003cp data-end=\"2393\" data-start=\"2365\"\u003eBoat days and sunset cruises\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2427\" data-start=\"2394\" data-section-id=\"1ulr8po\"\u003e\n\u003cp data-end=\"2427\" data-start=\"2396\"\u003eEveryday Jupiter lifestyle wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2585\" data-start=\"2429\"\u003eThe blend of \u003cstrong data-end=\"2485\" data-start=\"2442\"\u003eperformance, comfort, and coastal style\u003c\/strong\u003e makes these polos and quarter zips some of the most versatile pieces in any South Florida wardrobe. \u003cmeta charset=\"utf-8\"\u003eThese collaborations also pair perfectly with our \u003cstrong data-end=\"1892\" data-start=\"1845\"\u003e\u003ca title=\"Blueline Men's UV Sun Shirts\" href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\"\u003eUV sun shirts\u003c\/a\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"1890\" data-start=\"1847\"\u003e \u003c\/a\u003e\u003c\/strong\u003eand \u003cstrong data-end=\"1952\" data-start=\"1897\"\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"1950\" data-start=\"1899\"\u003eB\u003c\/a\u003e\u003ca title=\"Blueline Men’s T-Shirts\" href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\"\u003elueline t-shirts\u003c\/a\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"1950\" data-start=\"1899\"\u003e \u003c\/a\u003e\u003c\/strong\u003efor everyday life on the water.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch2 data-end=\"2646\" data-start=\"2609\" data-section-id=\"1e1j0lx\"\u003eA Blueline Exclusive Collaboration\u003c\/h2\u003e\n\u003cp data-end=\"2851\" data-start=\"2648\"\u003eWe partnered with \u003cstrong data-end=\"2698\" data-start=\"2666\"\u003eVineyard Vines and Johnnie-O\u003c\/strong\u003e because both brands share the same values we do at Blueline Surf \u0026amp; Paddle: quality products, coastal culture, and a lifestyle centered around the water.\u003c\/p\u003e\n\u003cp data-end=\"3044\" data-start=\"2853\"\u003eEach item in this collection features \u003cstrong data-end=\"2961\" data-start=\"2891\"\u003eBlueline branding paired with premium fabrics and timeless designs\u003c\/strong\u003e, creating apparel that represents the Jupiter community both on and off the water.\u003c\/p\u003e\n\u003cp data-end=\"3216\" data-start=\"3046\"\u003eWhether you are supporting your favorite local surf shop or simply looking for high-quality coastal apparel, these collaborations are designed to be worn again and again. \u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"3924\" data-start=\"3917\" data-section-id=\"1xxf4ds\"\u003eFAQ\u003c\/h3\u003e\n\u003cp data-end=\"4143\" data-start=\"3926\"\u003e\u003cstrong data-end=\"4000\" data-start=\"3926\"\u003eAre these Vineyard Vines and Johnnie-O products exclusive to Blueline?\u003c\/strong\u003e\u003cbr data-end=\"4003\" data-start=\"4000\"\u003eYes. These pieces are custom collaborations created specifically for Blueline Surf \u0026amp; Paddle and are not available in standard retail stores.\u003c\/p\u003e\n\u003cp data-end=\"4369\" data-start=\"4145\"\u003e\u003cstrong data-end=\"4196\" data-start=\"4145\"\u003eAre these polos good for golf in South Florida?\u003c\/strong\u003e\u003cbr data-end=\"4199\" data-start=\"4196\"\u003eAbsolutely. Both Vineyard Vines and Johnnie-O use breathable performance fabrics designed for warm weather, making them perfect for golf courses across Palm Beach County.\u003c\/p\u003e\n\u003cp data-end=\"4540\" data-start=\"4371\"\u003e\u003cstrong data-end=\"4427\" data-start=\"4371\"\u003eWhere can I buy Blueline apparel in Jupiter Florida?\u003c\/strong\u003e\u003cbr data-end=\"4430\" data-start=\"4427\"\u003eBlueline Surf \u0026amp; Paddle carries exclusive apparel both in our Jupiter surf shop and online through our website.\u003c\/p\u003e","image":{"created_at":"2026-03-13T15:36:29-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427.jpg?v=1773430590"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
[{"alt":"Johnnie-O × Blueline Tini Dancer Polo White performance golf polo in Jupiter Florida coastal lifestyle setting","id":36525584187470,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-tini-dancer-polo-white-front.jpg?v=1773354361"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-tini-dancer-polo-white-front.jpg?v=1773354361","width":2848},{"alt":"Close up of Johnnie-O Tini Dancer martini print performance polo fabric","id":36525624131662,"position":2,"preview_image":{"aspect_ratio":0.8,"height":2000,"width":1600,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-tini-dancer-polo-white-pattern.webp?v=1773354393"},"aspect_ratio":0.8,"height":2000,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-tini-dancer-polo-white-pattern.webp?v=1773354393","width":1600}]
{"item":{"id":7848227405902,"title":"Johnnie-O × Blueline Marina Polo – Punch | Jupiter Florida Coastal Performance Polo","handle":"johnnie-o-x-bl-marina-polo-punch","description":"\u003cp data-start=\"472\" data-end=\"778\"\u003eThe \u003cstrong data-start=\"476\" data-end=\"520\"\u003eJohnnie-O × Blueline Marina Polo – Punch\u003c\/strong\u003e is where coastal style meets performance comfort. Designed in collaboration with \u003cstrong data-start=\"602\" data-end=\"652\"\u003eBlueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/strong\u003e, this limited-run polo brings the quality Johnnie-O is known for together with the relaxed waterman culture of South Florida.\u003c\/p\u003e\n\u003cp data-start=\"780\" data-end=\"1088\"\u003eMade from ultra-soft stretch performance fabric, the Marina Polo moves with you whether you're teeing off at the course, heading out on the boat, or grabbing dinner along the waterfront. Lightweight, breathable, and moisture-wicking, it’s built for warm coastal days while maintaining a clean, elevated look.\u003c\/p\u003e\n\u003cp data-start=\"1090\" data-end=\"1266\"\u003eFinished with subtle Blueline branding, this polo represents the everyday Jupiter lifestyle: surf checks in the morning, afternoons on the water, and sunset drinks at the dock.\u003c\/p\u003e\n\u003cp data-start=\"1268\" data-end=\"1383\"\u003eOnce customers feel this fabric in the shop, it usually becomes their new favorite polo. Now it’s available online.\u003c\/p\u003e\n\u003ch1 data-section-id=\"u0ybrq\" data-start=\"1390\" data-end=\"1404\"\u003eKey Features\u003c\/h1\u003e\n\u003cp data-start=\"1406\" data-end=\"1723\"\u003e• Premium \u003cstrong data-start=\"1416\" data-end=\"1448\"\u003eJohnnie-O performance fabric\u003c\/strong\u003e\u003cbr data-start=\"1448\" data-end=\"1451\"\u003e• Lightweight, breathable, moisture-wicking material\u003cbr data-start=\"1503\" data-end=\"1506\"\u003e• \u003cstrong data-start=\"1508\" data-end=\"1533\"\u003e4-way stretch comfort\u003c\/strong\u003e for golf, boating, and everyday wear\u003cbr data-start=\"1570\" data-end=\"1573\"\u003e• Classic athletic fit with soft collar structure\u003cbr data-start=\"1622\" data-end=\"1625\"\u003e• \u003cstrong data-start=\"1627\" data-end=\"1663\"\u003eExclusive Blueline collaboration\u003c\/strong\u003e\u003cbr data-start=\"1663\" data-end=\"1666\"\u003e• Designed for the \u003cstrong data-start=\"1685\" data-end=\"1723\"\u003eJupiter, Florida coastal lifestyle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1725\" data-end=\"1737\"\u003ePerfect for:\u003c\/p\u003e\n\u003cp data-start=\"1739\" data-end=\"1816\"\u003e• Golf\u003cbr data-start=\"1745\" data-end=\"1748\"\u003e• Boating\u003cbr data-start=\"1757\" data-end=\"1760\"\u003e• Waterfront dining\u003cbr data-start=\"1779\" data-end=\"1782\"\u003e• Travel\u003cbr data-start=\"1790\" data-end=\"1793\"\u003e• Everyday coastal wear\u003c\/p\u003e","published_at":"2026-03-12T09:28:15-04:00","created_at":"2026-03-11T15:44:34-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Collabs","tags":[],"price":10500,"price_min":10500,"price_max":10500,"available":true,"price_varies":false,"compare_at_price":10500,"compare_at_price_min":10500,"compare_at_price_max":10500,"compare_at_price_varies":false,"variants":[{"id":43516700590158,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000154286","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Marina Polo – Punch | Jupiter Florida Coastal Performance Polo - S","public_title":"S","options":["S"],"price":10500,"weight":0,"compare_at_price":10500,"inventory_management":"shopify","barcode":"210000154286","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516700557390,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000154285","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Marina Polo – Punch | Jupiter Florida Coastal Performance Polo - 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Designed in collaboration with \u003cstrong data-start=\"602\" data-end=\"652\"\u003eBlueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/strong\u003e, this limited-run polo brings the quality Johnnie-O is known for together with the relaxed waterman culture of South Florida.\u003c\/p\u003e\n\u003cp data-start=\"780\" data-end=\"1088\"\u003eMade from ultra-soft stretch performance fabric, the Marina Polo moves with you whether you're teeing off at the course, heading out on the boat, or grabbing dinner along the waterfront. Lightweight, breathable, and moisture-wicking, it’s built for warm coastal days while maintaining a clean, elevated look.\u003c\/p\u003e\n\u003cp data-start=\"1090\" data-end=\"1266\"\u003eFinished with subtle Blueline branding, this polo represents the everyday Jupiter lifestyle: surf checks in the morning, afternoons on the water, and sunset drinks at the dock.\u003c\/p\u003e\n\u003cp data-start=\"1268\" data-end=\"1383\"\u003eOnce customers feel this fabric in the shop, it usually becomes their new favorite polo. Now it’s available online.\u003c\/p\u003e\n\u003ch1 data-section-id=\"u0ybrq\" data-start=\"1390\" data-end=\"1404\"\u003eKey Features\u003c\/h1\u003e\n\u003cp data-start=\"1406\" data-end=\"1723\"\u003e• Premium \u003cstrong data-start=\"1416\" data-end=\"1448\"\u003eJohnnie-O performance fabric\u003c\/strong\u003e\u003cbr data-start=\"1448\" data-end=\"1451\"\u003e• Lightweight, breathable, moisture-wicking material\u003cbr data-start=\"1503\" data-end=\"1506\"\u003e• \u003cstrong data-start=\"1508\" data-end=\"1533\"\u003e4-way stretch comfort\u003c\/strong\u003e for golf, boating, and everyday wear\u003cbr data-start=\"1570\" data-end=\"1573\"\u003e• Classic athletic fit with soft collar structure\u003cbr data-start=\"1622\" data-end=\"1625\"\u003e• \u003cstrong data-start=\"1627\" data-end=\"1663\"\u003eExclusive Blueline collaboration\u003c\/strong\u003e\u003cbr data-start=\"1663\" data-end=\"1666\"\u003e• Designed for the \u003cstrong data-start=\"1685\" data-end=\"1723\"\u003eJupiter, Florida coastal lifestyle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1725\" data-end=\"1737\"\u003ePerfect for:\u003c\/p\u003e\n\u003cp data-start=\"1739\" data-end=\"1816\"\u003e• Golf\u003cbr data-start=\"1745\" data-end=\"1748\"\u003e• Boating\u003cbr data-start=\"1757\" data-end=\"1760\"\u003e• Waterfront dining\u003cbr data-start=\"1779\" data-end=\"1782\"\u003e• Travel\u003cbr data-start=\"1790\" data-end=\"1793\"\u003e• Everyday coastal wear\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"tier-1","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":305879613518,"handle":"blueline-x-vineyard-vines-johnnie-o-collection","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2026-03-13T15:36:30-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline x Vineyard Vines \u0026 Johnnie-O Collection","body_html":"\u003cp data-end=\"1104\" data-start=\"915\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Surf \u0026amp; Paddle partnered with two of our favorite coastal brands, Vineyard Vines and Johnnie-O, to create a premium line of exclusive apparel designed for the \u003cstrong data-end=\"1049\" data-start=\"953\"\u003eJupiter lifestyle and our popular \u003ca title=\"JUP LIFE Apparel – Jupiter Florida Clothing \u0026amp; Lifestyle Gear\" href=\"https:\/\/www.bluelinesurf.com\/collections\/jup-life\"\u003eJupiter apparel collection\u003c\/a\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"1047\" data-start=\"989\"\u003e.\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1442\" data-start=\"1106\"\u003eThese pieces combine the comfort and performance fabrics both brands are known for with the laid-back coastal culture that defines \u003cstrong data-end=\"1257\" data-start=\"1237\"\u003eJupiter, Florida\u003c\/strong\u003e. Whether you're heading out for a round of golf, meeting friends for dinner on the water, or enjoying a sunset by the Jupiter Lighthouse, this collection was designed to move with you.\u003c\/p\u003e\n\u003cp data-end=\"1629\" data-start=\"1444\"\u003eOur Blueline collaborations feature breathable performance polos, lightweight quarter zips, and premium coastal apparel that look just as good at the golf course as they do around town.\u003c\/p\u003e\n\u003cp data-end=\"1796\" data-start=\"1631\"\u003eEach piece is a limited collaboration available only through \u003cstrong data-end=\"1718\" data-start=\"1692\"\u003eBlueline Surf \u0026amp; Paddle\u003c\/strong\u003e, making this one of the most unique apparel collections in Palm Beach County.\u003c\/p\u003e\n\u003ch2 data-end=\"1796\" data-start=\"1631\"\u003e\n\u003cmeta charset=\"utf-8\"\u003ePremium Coastal Apparel Designed for South Florida\u003c\/h2\u003e\n\u003cp data-end=\"2195\" data-start=\"1900\"\u003eLiving in South Florida means apparel needs to work in warm temperatures while still looking sharp enough for everyday life. The Blueline x Vineyard Vines and Johnnie-O collection features lightweight performance fabrics that wick moisture, stretch comfortably, and stay breathable all day long. \u003cmeta charset=\"utf-8\"\u003eWhether you're heading out for a round of golf or meeting friends for dinner on the water, this collection pairs perfectly with our \u003cstrong data-end=\"1612\" data-start=\"1534\"\u003e\u003ca title=\"Johnnie-O × Blueline Tini Dancer Polo – White | Jupiter Florida Coastal Performance Polo\" href=\"https:\/\/www.bluelinesurf.com\/products\/johnnie-o-x-bl-tini-dancer-polo-white\"\u003eperformance golf polos and coastal apparel\u003c\/a\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"1610\" data-start=\"1536\"\u003e \u003c\/a\u003e\u003c\/strong\u003edesigned for the Jupiter lifestyle.\u003c\/p\u003e\n\u003cp data-end=\"2244\" data-start=\"2197\"\u003eThese pieces have quickly become favorites for:\u003c\/p\u003e\n\u003cul data-end=\"2427\" data-start=\"2246\"\u003e\n\u003cli data-end=\"2286\" data-start=\"2246\" data-section-id=\"15k4feg\"\u003e\n\u003cp data-end=\"2286\" data-start=\"2248\"\u003eGolf at Jupiter Country Club, Abacoa and Jupiter Dunes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2337\" data-start=\"2287\" data-section-id=\"1myo5d1\"\u003e\n\u003cp data-end=\"2337\" data-start=\"2289\"\u003eDinner at waterfront restaurants like Guanabanas\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2362\" data-start=\"2338\" data-section-id=\"dnbud4\"\u003e\n\u003cp data-end=\"2362\" data-start=\"2340\"\u003eCasual business events\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2393\" data-start=\"2363\" data-section-id=\"8ux5p2\"\u003e\n\u003cp data-end=\"2393\" data-start=\"2365\"\u003eBoat days and sunset cruises\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2427\" data-start=\"2394\" data-section-id=\"1ulr8po\"\u003e\n\u003cp data-end=\"2427\" data-start=\"2396\"\u003eEveryday Jupiter lifestyle wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2585\" data-start=\"2429\"\u003eThe blend of \u003cstrong data-end=\"2485\" data-start=\"2442\"\u003eperformance, comfort, and coastal style\u003c\/strong\u003e makes these polos and quarter zips some of the most versatile pieces in any South Florida wardrobe. \u003cmeta charset=\"utf-8\"\u003eThese collaborations also pair perfectly with our \u003cstrong data-end=\"1892\" data-start=\"1845\"\u003e\u003ca title=\"Blueline Men's UV Sun Shirts\" href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\"\u003eUV sun shirts\u003c\/a\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"1890\" data-start=\"1847\"\u003e \u003c\/a\u003e\u003c\/strong\u003eand \u003cstrong data-end=\"1952\" data-start=\"1897\"\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"1950\" data-start=\"1899\"\u003eB\u003c\/a\u003e\u003ca title=\"Blueline Men’s T-Shirts\" href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\"\u003elueline t-shirts\u003c\/a\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"1950\" data-start=\"1899\"\u003e \u003c\/a\u003e\u003c\/strong\u003efor everyday life on the water.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch2 data-end=\"2646\" data-start=\"2609\" data-section-id=\"1e1j0lx\"\u003eA Blueline Exclusive Collaboration\u003c\/h2\u003e\n\u003cp data-end=\"2851\" data-start=\"2648\"\u003eWe partnered with \u003cstrong data-end=\"2698\" data-start=\"2666\"\u003eVineyard Vines and Johnnie-O\u003c\/strong\u003e because both brands share the same values we do at Blueline Surf \u0026amp; Paddle: quality products, coastal culture, and a lifestyle centered around the water.\u003c\/p\u003e\n\u003cp data-end=\"3044\" data-start=\"2853\"\u003eEach item in this collection features \u003cstrong data-end=\"2961\" data-start=\"2891\"\u003eBlueline branding paired with premium fabrics and timeless designs\u003c\/strong\u003e, creating apparel that represents the Jupiter community both on and off the water.\u003c\/p\u003e\n\u003cp data-end=\"3216\" data-start=\"3046\"\u003eWhether you are supporting your favorite local surf shop or simply looking for high-quality coastal apparel, these collaborations are designed to be worn again and again. \u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"3924\" data-start=\"3917\" data-section-id=\"1xxf4ds\"\u003eFAQ\u003c\/h3\u003e\n\u003cp data-end=\"4143\" data-start=\"3926\"\u003e\u003cstrong data-end=\"4000\" data-start=\"3926\"\u003eAre these Vineyard Vines and Johnnie-O products exclusive to Blueline?\u003c\/strong\u003e\u003cbr data-end=\"4003\" data-start=\"4000\"\u003eYes. These pieces are custom collaborations created specifically for Blueline Surf \u0026amp; Paddle and are not available in standard retail stores.\u003c\/p\u003e\n\u003cp data-end=\"4369\" data-start=\"4145\"\u003e\u003cstrong data-end=\"4196\" data-start=\"4145\"\u003eAre these polos good for golf in South Florida?\u003c\/strong\u003e\u003cbr data-end=\"4199\" data-start=\"4196\"\u003eAbsolutely. Both Vineyard Vines and Johnnie-O use breathable performance fabrics designed for warm weather, making them perfect for golf courses across Palm Beach County.\u003c\/p\u003e\n\u003cp data-end=\"4540\" data-start=\"4371\"\u003e\u003cstrong data-end=\"4427\" data-start=\"4371\"\u003eWhere can I buy Blueline apparel in Jupiter Florida?\u003c\/strong\u003e\u003cbr data-end=\"4430\" data-start=\"4427\"\u003eBlueline Surf \u0026amp; Paddle carries exclusive apparel both in our Jupiter surf shop and online through our website.\u003c\/p\u003e","image":{"created_at":"2026-03-13T15:36:29-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427.jpg?v=1773430590"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
[{"alt":"Johnnie-O × Blueline Marina Polo Punch performance golf polo inspired by the Jupiter Florida coastal lifestyle","id":36525423951950,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-marina-polo-punch-lifestyle.jpg?v=1773353939"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-marina-polo-punch-lifestyle.jpg?v=1773353939","width":2848},{"alt":"Men’s Johnnie-O Blueline collaboration Marina Polo Punch lightweight breathable golf shi","id":36525423919182,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-marina-polo-punch-front.jpg?v=1773353908"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-marina-polo-punch-front.jpg?v=1773353908","width":2848},{"alt":"Side view Johnnie-O × Blueline Marina Polo Punch premium stretch performance polo","id":36525423886414,"position":3,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-marina-polo-punch-side.jpg?v=1773353970"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-marina-polo-punch-side.jpg?v=1773353970","width":2848}]
{"item":{"id":7845016862798,"title":"Blueline Hampton 1\/4 Zip Indigo","handle":"hampton-1-4-zip-indigo","description":"\u003cp data-start=\"366\" data-end=\"619\"\u003eThe Hampton 1\/4 Zip in Indigo blends timeless coastal style with premium craftsmanship. Made from custom-milled, heavy-weight Peruvian French Terry cotton, this unisex quarter-zip delivers a textured surface with exceptional breathability and structure.\u003c\/p\u003e\n\u003cp data-start=\"621\" data-end=\"898\"\u003eDesigned for layering or wearing solo, the classic fit offers a refined look without sacrificing comfort. Finished with a hand-cut twill appliqué Blueline logo on the left chest, this piece is built for cool mornings on the dock, breezy boat rides, and everyday Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"900\" data-end=\"937\"\u003eSophisticated. Durable. Made to last.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp data-start=\"900\" data-end=\"937\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eDetails Section\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"987\" data-end=\"1240\"\u003e• Heavy-weight French Terry\u003cbr data-start=\"1014\" data-end=\"1017\"\u003e• 100% custom-milled Peruvian cotton\u003cbr data-start=\"1053\" data-end=\"1056\"\u003e• Classic unisex fit (XS–XXL)\u003cbr data-start=\"1085\" data-end=\"1088\"\u003e• Pre-shrunk for lasting shape\u003cbr data-start=\"1118\" data-end=\"1121\"\u003e• Hand-cut twill appliqué logo (4\" wide, left chest)\u003cbr data-start=\"1173\" data-end=\"1176\"\u003e• Made in Peru\u003cbr data-start=\"1190\" data-end=\"1193\"\u003e• Designed for the Jupiter, Florida lifestyle\u003c\/p\u003e\n\u003cp data-start=\"987\" data-end=\"1240\"\u003e\u003cmeta charset=\"utf-8\"\u003ePremium French Terry quarter-zip sweatshirt designed for coastal layering in Jupiter, Florida.\u003c\/p\u003e","published_at":"2026-03-06T09:11:25-05:00","created_at":"2026-03-06T09:02:09-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's","tags":[],"price":12400,"price_min":12400,"price_max":12400,"available":true,"price_varies":false,"compare_at_price":12400,"compare_at_price_min":12400,"compare_at_price_max":12400,"compare_at_price_varies":false,"variants":[{"id":43500820889678,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000155102","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton 1\/4 Zip Indigo - S","public_title":"S","options":["S"],"price":12400,"weight":0,"compare_at_price":12400,"inventory_management":"shopify","barcode":"210000155102","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43500820922446,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000155103","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton 1\/4 Zip Indigo - M","public_title":"M","options":["M"],"price":12400,"weight":0,"compare_at_price":12400,"inventory_management":"shopify","barcode":"210000155103","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43500820856910,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000155101","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton 1\/4 Zip Indigo - L","public_title":"L","options":["L"],"price":12400,"weight":0,"compare_at_price":12400,"inventory_management":"shopify","barcode":"210000155101","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43500820824142,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000155100","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton 1\/4 Zip Indigo - XL","public_title":"XL","options":["XL"],"price":12400,"weight":0,"compare_at_price":12400,"inventory_management":"shopify","barcode":"210000155100","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43500820791374,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000155099","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Hampton 1\/4 Zip Indigo - 2XL","public_title":"2XL","options":["2XL"],"price":12400,"weight":0,"compare_at_price":12400,"inventory_management":"shopify","barcode":"210000155099","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/hampton-1-4-zip-indigo-blueline-jupiter.png?v=1772838300","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Standard_Rec_1_4_Zip.jpg?v=1772806498"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/hampton-1-4-zip-indigo-blueline-jupiter.png?v=1772838300","options":["Size"],"media":[{"alt":"Hampton 1\/4 Zip Indigo heavyweight French terry sweatshirt by Blueline Surf \u0026 Paddle in Jupiter Florida","id":36400312352846,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/hampton-1-4-zip-indigo-blueline-jupiter.png?v=1772838300"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/hampton-1-4-zip-indigo-blueline-jupiter.png?v=1772838300","width":1080},{"alt":null,"id":36400370352206,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Standard_Rec_1_4_Zip.jpg?v=1772806498"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Standard_Rec_1_4_Zip.jpg?v=1772806498","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"366\" data-end=\"619\"\u003eThe Hampton 1\/4 Zip in Indigo blends timeless coastal style with premium craftsmanship. Made from custom-milled, heavy-weight Peruvian French Terry cotton, this unisex quarter-zip delivers a textured surface with exceptional breathability and structure.\u003c\/p\u003e\n\u003cp data-start=\"621\" data-end=\"898\"\u003eDesigned for layering or wearing solo, the classic fit offers a refined look without sacrificing comfort. Finished with a hand-cut twill appliqué Blueline logo on the left chest, this piece is built for cool mornings on the dock, breezy boat rides, and everyday Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"900\" data-end=\"937\"\u003eSophisticated. Durable. Made to last.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp data-start=\"900\" data-end=\"937\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eDetails Section\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"987\" data-end=\"1240\"\u003e• Heavy-weight French Terry\u003cbr data-start=\"1014\" data-end=\"1017\"\u003e• 100% custom-milled Peruvian cotton\u003cbr data-start=\"1053\" data-end=\"1056\"\u003e• Classic unisex fit (XS–XXL)\u003cbr data-start=\"1085\" data-end=\"1088\"\u003e• Pre-shrunk for lasting shape\u003cbr data-start=\"1118\" data-end=\"1121\"\u003e• Hand-cut twill appliqué logo (4\" wide, left chest)\u003cbr data-start=\"1173\" data-end=\"1176\"\u003e• Made in Peru\u003cbr data-start=\"1190\" data-end=\"1193\"\u003e• Designed for the Jupiter, Florida lifestyle\u003c\/p\u003e\n\u003cp data-start=\"987\" data-end=\"1240\"\u003e\u003cmeta charset=\"utf-8\"\u003ePremium French Terry quarter-zip sweatshirt designed for coastal layering in Jupiter, Florida.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
[{"alt":"Hampton 1\/4 Zip Indigo heavyweight French terry sweatshirt by Blueline Surf \u0026 Paddle in Jupiter Florida","id":36400312352846,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/hampton-1-4-zip-indigo-blueline-jupiter.png?v=1772838300"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/hampton-1-4-zip-indigo-blueline-jupiter.png?v=1772838300","width":1080},{"alt":null,"id":36400370352206,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Standard_Rec_1_4_Zip.jpg?v=1772806498"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Standard_Rec_1_4_Zip.jpg?v=1772806498","width":1080}]
{"item":{"id":7842656452686,"title":"Vintage Circle Deadwood Tree Camo Hoodie","handle":"vintage-circle-dw-camo-hoodie","description":"\u003ch2 data-section-id=\"13n5w9s\" data-start=\"346\" data-end=\"389\"\u003eVintage Circle Deadwood Tree Camo Hoodie\u003c\/h2\u003e\n\u003cp data-start=\"391\" data-end=\"552\"\u003eMeet the \u003cstrong data-start=\"400\" data-end=\"444\"\u003eVintage Circle Deadwood Tree Camo Hoodie\u003c\/strong\u003e — a new take on our best-selling camo body, now featuring the Blueline Vintage Circle logo across the back.\u003c\/p\u003e\n\u003cp data-start=\"554\" data-end=\"741\"\u003eBuilt for early-morning missions, cool-weather boat rides, and laid-back evenings in Jupiter, Florida, this hoodie blends rugged outdoor camo with the coastal lifestyle we live every day.\u003c\/p\u003e\n\u003cp data-start=\"743\" data-end=\"1039\"\u003eMade in the signature \u003cstrong data-start=\"765\" data-end=\"795\"\u003eDeadwood Tree Camo pattern\u003c\/strong\u003e, it delivers that outdoorsman look while staying soft, lightweight, and easy to wear around town. Whether you're fishing at first light, heading out on the boat, or grabbing coffee after a sunrise paddle, this is the hoodie that goes with you.\u003c\/p\u003e\n\u003cp data-start=\"1041\" data-end=\"1110\"\u003e\u003cstrong data-start=\"1041\" data-end=\"1054\"\u003eFit Note:\u003c\/strong\u003e Hoodies run slightly small — size up for a roomier fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"86qg72\" data-start=\"1117\" data-end=\"1129\"\u003eDetails:\u003c\/h3\u003e\n\u003cp data-start=\"1131\" data-end=\"1299\"\u003e• Deadwood Tree Camo pattern\u003cbr data-start=\"1159\" data-end=\"1162\"\u003e• Blueline Vintage Circle back logo\u003cbr data-start=\"1197\" data-end=\"1200\"\u003e• Lightweight, soft feel\u003cbr data-start=\"1224\" data-end=\"1227\"\u003e• Classic pullover fit\u003cbr data-start=\"1249\" data-end=\"1252\"\u003e• Designed for the Jupiter, Florida lifestyle\u003c\/p\u003e","published_at":"2026-03-06T10:05:57-05:00","created_at":"2026-03-03T08:17:41-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Hoodies","tags":[],"price":5995,"price_min":5995,"price_max":5995,"available":true,"price_varies":false,"compare_at_price":5995,"compare_at_price_min":5995,"compare_at_price_max":5995,"compare_at_price_varies":false,"variants":[{"id":43493692080206,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000154259","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vintage Circle Deadwood Tree Camo Hoodie - S","public_title":"S","options":["S"],"price":5995,"weight":0,"compare_at_price":5995,"inventory_management":"shopify","barcode":"210000154259","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43493692112974,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000154260","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vintage Circle Deadwood Tree Camo Hoodie - M","public_title":"M","options":["M"],"price":5995,"weight":0,"compare_at_price":5995,"inventory_management":"shopify","barcode":"210000154260","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43493692145742,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000154261","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vintage Circle Deadwood Tree Camo Hoodie - L","public_title":"L","options":["L"],"price":5995,"weight":0,"compare_at_price":5995,"inventory_management":"shopify","barcode":"210000154261","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43493692047438,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000154258","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vintage Circle Deadwood Tree Camo Hoodie - XL","public_title":"XL","options":["XL"],"price":5995,"weight":0,"compare_at_price":5995,"inventory_management":"shopify","barcode":"210000154258","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43493692014670,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000154257","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vintage Circle Deadwood Tree Camo Hoodie - 2XL","public_title":"2XL","options":["2XL"],"price":5995,"weight":0,"compare_at_price":5995,"inventory_management":"shopify","barcode":"210000154257","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vintage-circle-back-logo-deadwood-tree-camo-hoodie.png?v=1772838851","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/deadwood_tree_camo_pullover_hoodie.png?v=1772811466"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vintage-circle-back-logo-deadwood-tree-camo-hoodie.png?v=1772838851","options":["Size"],"media":[{"alt":"Vintage Circle Deadwood Tree Camo Hoodie by Blueline Surf \u0026 Paddle in Jupiter Florida","id":29122888302670,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vintage-circle-back-logo-deadwood-tree-camo-hoodie.png?v=1772838851"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vintage-circle-back-logo-deadwood-tree-camo-hoodie.png?v=1772838851","width":1080},{"alt":"Blueline Vintage Circle front logo on Deadwood Tree Camo hoodie","id":29122888269902,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/deadwood_tree_camo_pullover_hoodie.png?v=1772811466"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/deadwood_tree_camo_pullover_hoodie.png?v=1772811466","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2 data-section-id=\"13n5w9s\" data-start=\"346\" data-end=\"389\"\u003eVintage Circle Deadwood Tree Camo Hoodie\u003c\/h2\u003e\n\u003cp data-start=\"391\" data-end=\"552\"\u003eMeet the \u003cstrong data-start=\"400\" data-end=\"444\"\u003eVintage Circle Deadwood Tree Camo Hoodie\u003c\/strong\u003e — a new take on our best-selling camo body, now featuring the Blueline Vintage Circle logo across the back.\u003c\/p\u003e\n\u003cp data-start=\"554\" data-end=\"741\"\u003eBuilt for early-morning missions, cool-weather boat rides, and laid-back evenings in Jupiter, Florida, this hoodie blends rugged outdoor camo with the coastal lifestyle we live every day.\u003c\/p\u003e\n\u003cp data-start=\"743\" data-end=\"1039\"\u003eMade in the signature \u003cstrong data-start=\"765\" data-end=\"795\"\u003eDeadwood Tree Camo pattern\u003c\/strong\u003e, it delivers that outdoorsman look while staying soft, lightweight, and easy to wear around town. Whether you're fishing at first light, heading out on the boat, or grabbing coffee after a sunrise paddle, this is the hoodie that goes with you.\u003c\/p\u003e\n\u003cp data-start=\"1041\" data-end=\"1110\"\u003e\u003cstrong data-start=\"1041\" data-end=\"1054\"\u003eFit Note:\u003c\/strong\u003e Hoodies run slightly small — size up for a roomier fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"86qg72\" data-start=\"1117\" data-end=\"1129\"\u003eDetails:\u003c\/h3\u003e\n\u003cp data-start=\"1131\" data-end=\"1299\"\u003e• Deadwood Tree Camo pattern\u003cbr data-start=\"1159\" data-end=\"1162\"\u003e• Blueline Vintage Circle back logo\u003cbr data-start=\"1197\" data-end=\"1200\"\u003e• Lightweight, soft feel\u003cbr data-start=\"1224\" data-end=\"1227\"\u003e• Classic pullover fit\u003cbr data-start=\"1249\" data-end=\"1252\"\u003e• Designed for the Jupiter, Florida lifestyle\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
[{"alt":"Vintage Circle Deadwood Tree Camo Hoodie by Blueline Surf \u0026 Paddle in Jupiter Florida","id":29122888302670,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vintage-circle-back-logo-deadwood-tree-camo-hoodie.png?v=1772838851"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vintage-circle-back-logo-deadwood-tree-camo-hoodie.png?v=1772838851","width":1080},{"alt":"Blueline Vintage Circle front logo on Deadwood Tree Camo hoodie","id":29122888269902,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/deadwood_tree_camo_pullover_hoodie.png?v=1772811466"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/deadwood_tree_camo_pullover_hoodie.png?v=1772811466","width":1080}]
{"item":{"id":7832453939278,"title":"Jupiter Sucks Collab T-Shirt – Indigo | Blueline Surf \u0026 Paddle Jupiter Florida","handle":"jupiter-sucks-colab-t-shirt-indigo","description":"\u003cp data-start=\"469\" data-end=\"576\"\u003eThe Jupiter Sucks collab tee is a tongue-in-cheek love letter to the place we’re lucky enough to call home.\u003c\/p\u003e\n\u003cp data-start=\"578\" data-end=\"656\"\u003ePrinted on a premium indigo short sleeve tee with bold back artwork featuring:\u003c\/p\u003e\n\u003cp data-start=\"658\" data-end=\"811\"\u003e• “Jupiter Sucks – Don’t Move Here” headline\u003cbr data-start=\"702\" data-end=\"705\"\u003e• “Y’ain’t Local” center mark\u003cbr data-start=\"734\" data-end=\"737\"\u003e• Jupiter Lighthouse inspired seal graphic\u003cbr data-start=\"779\" data-end=\"782\"\u003e• Clean left chest logo hit\u003c\/p\u003e\n\u003cp data-start=\"813\" data-end=\"943\"\u003eSoft, broken-in feel. Classic athletic fit. Made for boat days, beach runs, post-paddle tacos, and the occasional sideways glance.\u003c\/p\u003e\n\u003cp data-start=\"945\" data-end=\"955\"\u003eAnd yes…\u003c\/p\u003e\n\u003cp data-start=\"957\" data-end=\"1067\"\u003eThis design once inspired a 1-star review from someone who “decided to leave their money in their home state.”\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1085\"\u003eWe respect that.\u003c\/p\u003e\n\u003cp data-start=\"1087\" data-end=\"1224\"\u003eBecause this shirt isn’t for everyone.\u003cbr data-start=\"1125\" data-end=\"1128\"\u003eIt’s for people who understand that sometimes the best places stay special when they stay small.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1413\"\u003eDesigned in Jupiter, Florida.\u003cbr data-start=\"1255\" data-end=\"1258\"\u003eInspired by the Intracoastal, the Jupiter Lighthouse, and the local surf community.\u003cbr data-start=\"1341\" data-end=\"1344\"\u003eAvailable exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eBrand: Blueline Surf \u0026amp; Paddle\u003cbr data-start=\"2007\" data-end=\"2010\"\u003eCategory: Surf Shop Apparel\u003cbr data-start=\"2037\" data-end=\"2040\"\u003eLocation: Jupiter, Florida\u003cbr data-start=\"2066\" data-end=\"2069\"\u003eMaterial: Cotton blend\u003cbr\u003e\u003c\/p\u003e","published_at":"2026-02-20T10:46:10-05:00","created_at":"2026-02-20T10:32:09-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Collabs","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43459183181902,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000153865","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Jupiter Sucks Collab T-Shirt – Indigo | Blueline Surf \u0026 Paddle Jupiter Florida - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000153865","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43459183575118,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000153866","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Jupiter Sucks Collab T-Shirt – Indigo | Blueline Surf \u0026 Paddle Jupiter Florida - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000153866","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43459182985294,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000153864","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Jupiter Sucks Collab T-Shirt – Indigo | Blueline Surf \u0026 Paddle Jupiter Florida - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000153864","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43459182952526,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000153863","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Jupiter Sucks Collab T-Shirt – Indigo | Blueline Surf \u0026 Paddle Jupiter Florida - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000153863","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43459182919758,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000153862","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Jupiter Sucks Collab T-Shirt – Indigo | Blueline Surf \u0026 Paddle Jupiter Florida - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000153862","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43459182854222,"title":"3XL","option1":"3XL","option2":null,"option3":null,"sku":"210000153861","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jupiter Sucks Collab T-Shirt – Indigo | Blueline Surf \u0026 Paddle Jupiter Florida - 3XL","public_title":"3XL","options":["3XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000153861","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-collab-tshirt-indigo-front-jupiter-florida.png?v=1771616061","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-dont-move-here-shirt-back-jupiter-lighthouse.png?v=1771616089","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-shirt-1-star-review-blueline-surf-paddle-jupiter-florida.jpg?v=1771616394"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-collab-tshirt-indigo-front-jupiter-florida.png?v=1771616061","options":["Size"],"media":[{"alt":"Jupiter Sucks collab t-shirt indigo with small front logo by Blueline Surf and Paddle in Jupiter Florida","id":36058750255182,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-collab-tshirt-indigo-front-jupiter-florida.png?v=1771616061"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-collab-tshirt-indigo-front-jupiter-florida.png?v=1771616061","width":1080},{"alt":"Jupiter Sucks Don’t Move Here t-shirt back graphic featuring Jupiter Lighthouse design in Jupiter Florida","id":36058750222414,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-dont-move-here-shirt-back-jupiter-lighthouse.png?v=1771616089"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-dont-move-here-shirt-back-jupiter-lighthouse.png?v=1771616089","width":1080},{"alt":"Customer 1-star review about the Jupiter Sucks Don’t Move Here shirt at Blueline Surf and Paddle surf shop in Jupiter Florida","id":36065561673806,"position":3,"preview_image":{"aspect_ratio":0.75,"height":5712,"width":4284,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-shirt-1-star-review-blueline-surf-paddle-jupiter-florida.jpg?v=1771616394"},"aspect_ratio":0.75,"height":5712,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-shirt-1-star-review-blueline-surf-paddle-jupiter-florida.jpg?v=1771616394","width":4284}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"469\" data-end=\"576\"\u003eThe Jupiter Sucks collab tee is a tongue-in-cheek love letter to the place we’re lucky enough to call home.\u003c\/p\u003e\n\u003cp data-start=\"578\" data-end=\"656\"\u003ePrinted on a premium indigo short sleeve tee with bold back artwork featuring:\u003c\/p\u003e\n\u003cp data-start=\"658\" data-end=\"811\"\u003e• “Jupiter Sucks – Don’t Move Here” headline\u003cbr data-start=\"702\" data-end=\"705\"\u003e• “Y’ain’t Local” center mark\u003cbr data-start=\"734\" data-end=\"737\"\u003e• Jupiter Lighthouse inspired seal graphic\u003cbr data-start=\"779\" data-end=\"782\"\u003e• Clean left chest logo hit\u003c\/p\u003e\n\u003cp data-start=\"813\" data-end=\"943\"\u003eSoft, broken-in feel. Classic athletic fit. Made for boat days, beach runs, post-paddle tacos, and the occasional sideways glance.\u003c\/p\u003e\n\u003cp data-start=\"945\" data-end=\"955\"\u003eAnd yes…\u003c\/p\u003e\n\u003cp data-start=\"957\" data-end=\"1067\"\u003eThis design once inspired a 1-star review from someone who “decided to leave their money in their home state.”\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1085\"\u003eWe respect that.\u003c\/p\u003e\n\u003cp data-start=\"1087\" data-end=\"1224\"\u003eBecause this shirt isn’t for everyone.\u003cbr data-start=\"1125\" data-end=\"1128\"\u003eIt’s for people who understand that sometimes the best places stay special when they stay small.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1413\"\u003eDesigned in Jupiter, Florida.\u003cbr data-start=\"1255\" data-end=\"1258\"\u003eInspired by the Intracoastal, the Jupiter Lighthouse, and the local surf community.\u003cbr data-start=\"1341\" data-end=\"1344\"\u003eAvailable exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eBrand: Blueline Surf \u0026amp; Paddle\u003cbr data-start=\"2007\" data-end=\"2010\"\u003eCategory: Surf Shop Apparel\u003cbr data-start=\"2037\" data-end=\"2040\"\u003eLocation: Jupiter, Florida\u003cbr data-start=\"2066\" data-end=\"2069\"\u003eMaterial: Cotton blend\u003cbr\u003e\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL","3XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"tier-1","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
[{"alt":"Jupiter Sucks collab t-shirt indigo with small front logo by Blueline Surf and Paddle in Jupiter Florida","id":36058750255182,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-collab-tshirt-indigo-front-jupiter-florida.png?v=1771616061"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-collab-tshirt-indigo-front-jupiter-florida.png?v=1771616061","width":1080},{"alt":"Jupiter Sucks Don’t Move Here t-shirt back graphic featuring Jupiter Lighthouse design in Jupiter Florida","id":36058750222414,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-dont-move-here-shirt-back-jupiter-lighthouse.png?v=1771616089"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-dont-move-here-shirt-back-jupiter-lighthouse.png?v=1771616089","width":1080},{"alt":"Customer 1-star review about the Jupiter Sucks Don’t Move Here shirt at Blueline Surf and Paddle surf shop in Jupiter Florida","id":36065561673806,"position":3,"preview_image":{"aspect_ratio":0.75,"height":5712,"width":4284,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-shirt-1-star-review-blueline-surf-paddle-jupiter-florida.jpg?v=1771616394"},"aspect_ratio":0.75,"height":5712,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-shirt-1-star-review-blueline-surf-paddle-jupiter-florida.jpg?v=1771616394","width":4284}]
{"item":{"id":7828183875662,"title":"Classic Blueline Cord Hat – Dusty Rose \/ Stone | Jupiter Florida Surf Shop","handle":"classic-blueline-cord-hat-dusty-rose-stone-hc-fl","description":"\u003ch3 data-start=\"885\" data-end=\"935\"\u003eClassic Blueline Cord Hat – Dusty Rose \/ Stone\u003c\/h3\u003e\n\u003cp data-start=\"937\" data-end=\"971\"\u003eSome hats scream.\u003cbr data-start=\"954\" data-end=\"957\"\u003eThis one nods.\u003c\/p\u003e\n\u003cp data-start=\"973\" data-end=\"1140\"\u003eThe Classic Blueline Cord Hat in dusty rose features soft corduroy texture, stone embroidery, and a braided rope detail across the bill for that clean, coastal finish.\u003c\/p\u003e\n\u003cp data-start=\"1142\" data-end=\"1165\"\u003eSubtle. Elevated. Easy.\u003c\/p\u003e\n\u003cp data-start=\"1167\" data-end=\"1175\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1177\" data-end=\"1326\"\u003e• Premium corduroy construction\u003cbr data-start=\"1208\" data-end=\"1211\"\u003e• Dusty rose colorway\u003cbr data-start=\"1232\" data-end=\"1235\"\u003e• Stone embroidered Blueline logo\u003cbr data-start=\"1268\" data-end=\"1271\"\u003e• Braided rope accent\u003cbr data-start=\"1292\" data-end=\"1295\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1328\" data-end=\"1421\"\u003ePerfect for boat days, dock hangs, surf checks, and early coffee runs along the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1423\" data-end=\"1603\"\u003eDesigned in Jupiter, Florida and inspired by the relaxed coastal lifestyle surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T14:49:05-05:00","created_at":"2026-02-13T13:55:55-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Flat Brim","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43444164034638,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000153647","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Classic Blueline Cord Hat – Dusty Rose \/ Stone | Jupiter Florida Surf Shop","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000153647","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0054_7aec3bf6-ca7f-409e-baa8-d1f74a50dbc1.jpg?v=1771681854"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0054_7aec3bf6-ca7f-409e-baa8-d1f74a50dbc1.jpg?v=1771681854","options":["Title"],"media":[{"alt":null,"id":36081684643918,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0054_7aec3bf6-ca7f-409e-baa8-d1f74a50dbc1.jpg?v=1771681854"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0054_7aec3bf6-ca7f-409e-baa8-d1f74a50dbc1.jpg?v=1771681854","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"885\" data-end=\"935\"\u003eClassic Blueline Cord Hat – Dusty Rose \/ Stone\u003c\/h3\u003e\n\u003cp data-start=\"937\" data-end=\"971\"\u003eSome hats scream.\u003cbr data-start=\"954\" data-end=\"957\"\u003eThis one nods.\u003c\/p\u003e\n\u003cp data-start=\"973\" data-end=\"1140\"\u003eThe Classic Blueline Cord Hat in dusty rose features soft corduroy texture, stone embroidery, and a braided rope detail across the bill for that clean, coastal finish.\u003c\/p\u003e\n\u003cp data-start=\"1142\" data-end=\"1165\"\u003eSubtle. Elevated. Easy.\u003c\/p\u003e\n\u003cp data-start=\"1167\" data-end=\"1175\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1177\" data-end=\"1326\"\u003e• Premium corduroy construction\u003cbr data-start=\"1208\" data-end=\"1211\"\u003e• Dusty rose colorway\u003cbr data-start=\"1232\" data-end=\"1235\"\u003e• Stone embroidered Blueline logo\u003cbr data-start=\"1268\" data-end=\"1271\"\u003e• Braided rope accent\u003cbr data-start=\"1292\" data-end=\"1295\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1328\" data-end=\"1421\"\u003ePerfect for boat days, dock hangs, surf checks, and early coffee runs along the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1423\" data-end=\"1603\"\u003eDesigned in Jupiter, Florida and inspired by the relaxed coastal lifestyle surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-04-23T07:14:52-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Blueline’s Signature Performance Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}}]}
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{"item":{"id":7828179681358,"title":"Classic Blueline Cord Hat – Cadet \/ Stone | Blueline Surf \u0026amp; Paddle Jupiter Florida","handle":"classic-blueline-cord-hat-cadet-stone-hc-fl","description":"\u003ch3 data-start=\"801\" data-end=\"846\"\u003eClassic Blueline Cord Hat – Cadet \/ Stone\u003c\/h3\u003e\n\u003cp data-start=\"848\" data-end=\"878\"\u003eCalm color. 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They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-04-23T07:14:52-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Blueline’s Signature Performance Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}}]}
[{"alt":null,"id":36081782620238,"position":1,"preview_image":{"aspect_ratio":0.756,"height":1900,"width":1436,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2026-02-21at8.55.03AM.png?v=1771682148"},"aspect_ratio":0.756,"height":1900,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2026-02-21at8.55.03AM.png?v=1771682148","width":1436}]
{"item":{"id":7828172636238,"title":"Classic Blueline Cord Hat Charcoal\/Seafoam HC FL","handle":"classic-blueline-cord-hat-charcoal-seafoam-hc-fl","description":"\u003ch3 data-start=\"823\" data-end=\"873\"\u003eClassic Blueline Cord Hat – Charcoal \/ Seafoam\u003c\/h3\u003e\n\u003cp data-start=\"875\" data-end=\"897\"\u003eLow tone. High detail.\u003c\/p\u003e\n\u003cp data-start=\"899\" data-end=\"1041\"\u003eThe Classic Blueline Cord Hat in charcoal delivers a clean, understated look with seafoam embroidery and matching rope accent across the bill.\u003c\/p\u003e\n\u003cp data-start=\"1043\" data-end=\"1082\"\u003eModern coastal without trying too hard.\u003c\/p\u003e\n\u003cp data-start=\"1084\" data-end=\"1092\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1094\" data-end=\"1244\"\u003e• Premium corduroy construction\u003cbr data-start=\"1125\" data-end=\"1128\"\u003e• Charcoal colorway\u003cbr data-start=\"1147\" data-end=\"1150\"\u003e• Seafoam embroidered Blueline logo\u003cbr data-start=\"1185\" data-end=\"1188\"\u003e• Matching rope accent\u003cbr data-start=\"1210\" data-end=\"1213\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1246\" data-end=\"1332\"\u003eMade for dock mornings, paddle sessions, sunset boat rides, and everything in between.\u003c\/p\u003e\n\u003cp data-start=\"1334\" data-end=\"1531\"\u003eDesigned in Jupiter, Florida and inspired by the relaxed coastal lifestyle surrounding the Jupiter Lighthouse and Intracoastal. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T14:38:46-05:00","created_at":"2026-02-13T13:51:40-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Flat Brim","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43444140703822,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000153644","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Classic Blueline Cord Hat Charcoal\/Seafoam HC FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000153644","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-charcoal-rope-detail-jupiter-fl_551dd4c6-29d5-4e84-aa5a-2c42aa35644f.jpg?v=1771616292"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-charcoal-rope-detail-jupiter-fl_551dd4c6-29d5-4e84-aa5a-2c42aa35644f.jpg?v=1771616292","options":["Title"],"media":[{"alt":"Blueline corduroy hat in charcoal with seafoam embroidery photographed along the Intracoastal in Jupiter Florida","id":36065567735886,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-charcoal-rope-detail-jupiter-fl_551dd4c6-29d5-4e84-aa5a-2c42aa35644f.jpg?v=1771616292"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-charcoal-rope-detail-jupiter-fl_551dd4c6-29d5-4e84-aa5a-2c42aa35644f.jpg?v=1771616292","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"823\" data-end=\"873\"\u003eClassic Blueline Cord Hat – Charcoal \/ Seafoam\u003c\/h3\u003e\n\u003cp data-start=\"875\" data-end=\"897\"\u003eLow tone. High detail.\u003c\/p\u003e\n\u003cp data-start=\"899\" data-end=\"1041\"\u003eThe Classic Blueline Cord Hat in charcoal delivers a clean, understated look with seafoam embroidery and matching rope accent across the bill.\u003c\/p\u003e\n\u003cp data-start=\"1043\" data-end=\"1082\"\u003eModern coastal without trying too hard.\u003c\/p\u003e\n\u003cp data-start=\"1084\" data-end=\"1092\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1094\" data-end=\"1244\"\u003e• Premium corduroy construction\u003cbr data-start=\"1125\" data-end=\"1128\"\u003e• Charcoal colorway\u003cbr data-start=\"1147\" data-end=\"1150\"\u003e• Seafoam embroidered Blueline logo\u003cbr data-start=\"1185\" data-end=\"1188\"\u003e• Matching rope accent\u003cbr data-start=\"1210\" data-end=\"1213\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1246\" data-end=\"1332\"\u003eMade for dock mornings, paddle sessions, sunset boat rides, and everything in between.\u003c\/p\u003e\n\u003cp data-start=\"1334\" data-end=\"1531\"\u003eDesigned in Jupiter, Florida and inspired by the relaxed coastal lifestyle surrounding the Jupiter Lighthouse and Intracoastal. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-04-23T07:14:52-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Blueline’s Signature Performance Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}}]}
[{"alt":"Blueline corduroy hat in charcoal with seafoam embroidery photographed along the Intracoastal in Jupiter Florida","id":36065567735886,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-charcoal-rope-detail-jupiter-fl_551dd4c6-29d5-4e84-aa5a-2c42aa35644f.jpg?v=1771616292"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-charcoal-rope-detail-jupiter-fl_551dd4c6-29d5-4e84-aa5a-2c42aa35644f.jpg?v=1771616292","width":2848}]
{"item":{"id":7828165296206,"title":"Classic Blueline Cord Hat Agave\/Athletic Gold HC FL","handle":"classic-blueline-cord-hat-agave-athletic-gold-hc-fl","description":"\u003ch3 data-start=\"782\" data-end=\"835\"\u003eClassic Blueline Cord Hat – Agave \/ Athletic Gold\u003c\/h3\u003e\n\u003cp data-start=\"837\" data-end=\"865\"\u003eLow profile. High character.\u003c\/p\u003e\n\u003cp data-start=\"867\" data-end=\"1011\"\u003eThe Classic Blueline Cord Hat in agave brings subtle coastal color with bold athletic gold embroidery and a braided rope detail across the bill.\u003c\/p\u003e\n\u003cp data-start=\"1013\" data-end=\"1063\"\u003eClean lines. Classic feel. Built for sun and salt.\u003c\/p\u003e\n\u003cp data-start=\"1065\" data-end=\"1073\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1075\" data-end=\"1233\"\u003e• Premium corduroy construction\u003cbr data-start=\"1106\" data-end=\"1109\"\u003e• Agave green colorway\u003cbr data-start=\"1131\" data-end=\"1134\"\u003e• Athletic gold embroidered Blueline logo\u003cbr data-start=\"1175\" data-end=\"1178\"\u003e• Braided rope accent\u003cbr data-start=\"1199\" data-end=\"1202\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1235\" data-end=\"1326\"\u003eMade for boat ramps, paddle sessions, dock sunsets, and slow drives along the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1328\" data-end=\"1510\"\u003eDesigned in Jupiter, Florida and inspired by the laid-back coastal lifestyle surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T14:14:07-05:00","created_at":"2026-02-13T13:48:47-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Flat Brim","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43444130512974,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000153643","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Classic Blueline Cord Hat Agave\/Athletic Gold HC FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000153643","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2026-02-21at8.58.09AM.png?v=1771682306"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2026-02-21at8.58.09AM.png?v=1771682306","options":["Title"],"media":[{"alt":null,"id":36081835802702,"position":1,"preview_image":{"aspect_ratio":0.762,"height":1838,"width":1400,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2026-02-21at8.58.09AM.png?v=1771682306"},"aspect_ratio":0.762,"height":1838,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2026-02-21at8.58.09AM.png?v=1771682306","width":1400}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"782\" data-end=\"835\"\u003eClassic Blueline Cord Hat – Agave \/ Athletic Gold\u003c\/h3\u003e\n\u003cp data-start=\"837\" data-end=\"865\"\u003eLow profile. High character.\u003c\/p\u003e\n\u003cp data-start=\"867\" data-end=\"1011\"\u003eThe Classic Blueline Cord Hat in agave brings subtle coastal color with bold athletic gold embroidery and a braided rope detail across the bill.\u003c\/p\u003e\n\u003cp data-start=\"1013\" data-end=\"1063\"\u003eClean lines. Classic feel. Built for sun and salt.\u003c\/p\u003e\n\u003cp data-start=\"1065\" data-end=\"1073\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1075\" data-end=\"1233\"\u003e• Premium corduroy construction\u003cbr data-start=\"1106\" data-end=\"1109\"\u003e• Agave green colorway\u003cbr data-start=\"1131\" data-end=\"1134\"\u003e• Athletic gold embroidered Blueline logo\u003cbr data-start=\"1175\" data-end=\"1178\"\u003e• Braided rope accent\u003cbr data-start=\"1199\" data-end=\"1202\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1235\" data-end=\"1326\"\u003eMade for boat ramps, paddle sessions, dock sunsets, and slow drives along the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1328\" data-end=\"1510\"\u003eDesigned in Jupiter, Florida and inspired by the laid-back coastal lifestyle surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-04-23T07:14:52-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Blueline’s Signature Performance Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}}]}
[{"alt":null,"id":36081835802702,"position":1,"preview_image":{"aspect_ratio":0.762,"height":1838,"width":1400,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2026-02-21at8.58.09AM.png?v=1771682306"},"aspect_ratio":0.762,"height":1838,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2026-02-21at8.58.09AM.png?v=1771682306","width":1400}]
{"item":{"id":7828113784910,"title":"Vintage Circle Square Hat Mango\/Steel Electric Blue LC SC","handle":"vintage-circle-square-hat-mango-steel-electric-blue-lc-sc","description":"\u003ch3 data-start=\"894\" data-end=\"953\"\u003eVintage Circle Square Hat – Mango \/ Steel Electric Blue\u003c\/h3\u003e\n\u003cp data-start=\"955\" data-end=\"990\"\u003eRetro color. Modern coastal energy.\u003c\/p\u003e\n\u003cp data-start=\"992\" data-end=\"1145\"\u003eThe Vintage Circle Square Hat in mango and steel features a bold electric blue Blueline patch front and breathable mesh back for classic trucker comfort.\u003c\/p\u003e\n\u003cp data-start=\"1147\" data-end=\"1202\"\u003eIt’s bright without being loud. Coastal without trying.\u003c\/p\u003e\n\u003cp data-start=\"1204\" data-end=\"1212\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1214\" data-end=\"1348\"\u003e• Structured front panel\u003cbr data-start=\"1238\" data-end=\"1241\"\u003e• Mango crown\u003cbr data-start=\"1254\" data-end=\"1257\"\u003e• Steel mesh back\u003cbr data-start=\"1274\" data-end=\"1277\"\u003e• Electric blue Blueline circle patch\u003cbr data-start=\"1314\" data-end=\"1317\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1350\" data-end=\"1441\"\u003eBuilt for boat ramps, beach days, fishing runs, and long afternoons along the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1443\" data-end=\"1617\"\u003eDesigned in Jupiter, Florida and inspired by the laid-back lifestyle surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T13:54:12-05:00","created_at":"2026-02-13T13:28:00-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43444045250638,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000153642","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vintage Circle Square Hat Mango\/Steel Electric Blue LC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000153642","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0122.jpg?v=1771685758"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0122.jpg?v=1771685758","options":["Title"],"media":[{"alt":null,"id":36083096289358,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0122.jpg?v=1771685758"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0122.jpg?v=1771685758","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"894\" data-end=\"953\"\u003eVintage Circle Square Hat – Mango \/ Steel Electric Blue\u003c\/h3\u003e\n\u003cp data-start=\"955\" data-end=\"990\"\u003eRetro color. 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Coastal without trying.\u003c\/p\u003e\n\u003cp data-start=\"1204\" data-end=\"1212\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1214\" data-end=\"1348\"\u003e• Structured front panel\u003cbr data-start=\"1238\" data-end=\"1241\"\u003e• Mango crown\u003cbr data-start=\"1254\" data-end=\"1257\"\u003e• Steel mesh back\u003cbr data-start=\"1274\" data-end=\"1277\"\u003e• Electric blue Blueline circle patch\u003cbr data-start=\"1314\" data-end=\"1317\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1350\" data-end=\"1441\"\u003eBuilt for boat ramps, beach days, fishing runs, and long afternoons along the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1443\" data-end=\"1617\"\u003eDesigned in Jupiter, Florida and inspired by the laid-back lifestyle surrounding the Jupiter Lighthouse. 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They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
[{"alt":null,"id":36083096289358,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0122.jpg?v=1771685758"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0122.jpg?v=1771685758","width":2848}]
{"item":{"id":7828111491150,"title":"Vintage Circle Square Hat – Oregano \/ Stone | Blueline Surf \u0026 Paddle Jupiter Florida","handle":"vintage-circle-square-hat-oregano-stone-lc-sc","description":"\u003ch3 data-start=\"824\" data-end=\"871\"\u003eVintage Circle Square Hat – Oregano \/ Stone\u003c\/h3\u003e\n\u003cp data-start=\"873\" data-end=\"903\"\u003eEarth tone. 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Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T13:56:05-05:00","created_at":"2026-02-13T13:26:48-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43444040597582,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000153641","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vintage Circle Square Hat – Oregano \/ Stone | Blueline Surf \u0026 Paddle Jupiter Florida","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000153641","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-patch-hat-oregano-jupiter-florida.jpg?v=1771691386"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-patch-hat-oregano-jupiter-florida.jpg?v=1771691386","options":["Title"],"media":[{"alt":"Blueline vintage circle patch trucker hat in oregano green with stone mesh photographed in Jupiter Florida","id":36083041566798,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-patch-hat-oregano-jupiter-florida.jpg?v=1771691386"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-patch-hat-oregano-jupiter-florida.jpg?v=1771691386","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"824\" data-end=\"871\"\u003eVintage Circle Square Hat – Oregano \/ Stone\u003c\/h3\u003e\n\u003cp data-start=\"873\" data-end=\"903\"\u003eEarth tone. Salt air approved.\u003c\/p\u003e\n\u003cp data-start=\"905\" data-end=\"1026\"\u003eThe Vintage Circle Square Hat in oregano and stone blends clean coastal color with a classic Blueline circle patch front.\u003c\/p\u003e\n\u003cp data-start=\"1028\" data-end=\"1080\"\u003eSubtle, structured, and built for long days outside.\u003c\/p\u003e\n\u003cp data-start=\"1082\" data-end=\"1090\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1092\" data-end=\"1225\"\u003e• Structured front panel\u003cbr data-start=\"1116\" data-end=\"1119\"\u003e• Oregano green crown\u003cbr data-start=\"1140\" data-end=\"1143\"\u003e• Stone mesh back\u003cbr data-start=\"1160\" data-end=\"1163\"\u003e• Blueline circle logo patch\u003cbr data-start=\"1191\" data-end=\"1194\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1227\" data-end=\"1336\"\u003eFrom boat ramps to beach walks to late afternoons along the Intracoastal, this one keeps it simple and sharp.\u003c\/p\u003e\n\u003cp data-start=\"1338\" data-end=\"1502\"\u003eDesigned in Jupiter, Florida and inspired by the lifestyle surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. 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Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
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{"item":{"id":7828109131854,"title":"Vintage Circle Square Hat – CityScape \/ Stone Electric Blue | Blueline Surf \u0026 Paddle Jupiter Florida","handle":"vintage-circle-square-hat-cityscape-stone-electric-blue-lc-sc","description":"\u003ch3 data-start=\"922\" data-end=\"985\"\u003eVintage Circle Square Hat – CityScape \/ Stone Electric Blue\u003c\/h3\u003e\n\u003cp data-start=\"987\" data-end=\"1015\"\u003eNeutral base. Coastal punch.\u003c\/p\u003e\n\u003cp data-start=\"1017\" data-end=\"1149\"\u003eThe Vintage Circle Square Hat in CityScape grey pairs a clean stone mesh back with a bold electric blue Blueline circle patch front.\u003c\/p\u003e\n\u003cp data-start=\"1151\" data-end=\"1186\"\u003eBalanced. Versatile. Built for sun.\u003c\/p\u003e\n\u003cp data-start=\"1188\" data-end=\"1196\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1198\" data-end=\"1341\"\u003e• Structured front panel\u003cbr data-start=\"1222\" data-end=\"1225\"\u003e• CityScape grey crown\u003cbr data-start=\"1247\" data-end=\"1250\"\u003e• Stone mesh back\u003cbr data-start=\"1267\" data-end=\"1270\"\u003e• Electric blue Blueline circle patch\u003cbr data-start=\"1307\" data-end=\"1310\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1343\" data-end=\"1423\"\u003eMade for boat days, surf checks, dock sunsets, and everyday wear around Jupiter.\u003c\/p\u003e\n\u003cp data-start=\"1425\" data-end=\"1606\"\u003eDesigned in Jupiter, Florida and inspired by the lifestyle surrounding the Jupiter Lighthouse and Intracoastal. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
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{"item":{"id":7828105986126,"title":"Vintage Circle Square Hat – Dried Rose \/ Stone | Blueline Surf \u0026 Paddle Jupiter Florida","handle":"vintage-circle-square-hat-dried-rose-stone-lc-sc","description":"\u003ch3 data-start=\"839\" data-end=\"889\"\u003eVintage Circle Square Hat – Dried Rose \/ Stone\u003c\/h3\u003e\n\u003cp data-start=\"891\" data-end=\"920\"\u003eSoft color. Coastal backbone.\u003c\/p\u003e\n\u003cp data-start=\"922\" data-end=\"1053\"\u003eThe Vintage Circle Square Hat in dried rose pairs a muted blush front with breathable stone mesh and a clean Blueline circle patch.\u003c\/p\u003e\n\u003cp data-start=\"1055\" data-end=\"1084\"\u003eEasy to wear. Hard to ignore.\u003c\/p\u003e\n\u003cp data-start=\"1086\" data-end=\"1094\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1096\" data-end=\"1226\"\u003e• Structured front panel\u003cbr data-start=\"1120\" data-end=\"1123\"\u003e• Dried rose crown\u003cbr data-start=\"1141\" data-end=\"1144\"\u003e• Stone mesh back\u003cbr data-start=\"1161\" data-end=\"1164\"\u003e• Blueline circle logo patch\u003cbr data-start=\"1192\" data-end=\"1195\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1228\" data-end=\"1308\"\u003eBuilt for dock mornings, beach afternoons, boat days, and everything in between.\u003c\/p\u003e\n\u003cp data-start=\"1310\" data-end=\"1491\"\u003eDesigned in Jupiter, Florida and inspired by the lifestyle surrounding the Jupiter Lighthouse and Intracoastal. 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Hard to ignore.\u003c\/p\u003e\n\u003cp data-start=\"1086\" data-end=\"1094\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1096\" data-end=\"1226\"\u003e• Structured front panel\u003cbr data-start=\"1120\" data-end=\"1123\"\u003e• Dried rose crown\u003cbr data-start=\"1141\" data-end=\"1144\"\u003e• Stone mesh back\u003cbr data-start=\"1161\" data-end=\"1164\"\u003e• Blueline circle logo patch\u003cbr data-start=\"1192\" data-end=\"1195\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1228\" data-end=\"1308\"\u003eBuilt for dock mornings, beach afternoons, boat days, and everything in between.\u003c\/p\u003e\n\u003cp data-start=\"1310\" data-end=\"1491\"\u003eDesigned in Jupiter, Florida and inspired by the lifestyle surrounding the Jupiter Lighthouse and Intracoastal. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
[{"alt":"Blueline vintage circle patch trucker hat in dried rose with stone mesh photographed in Jupiter Florid","id":36082900140110,"position":1,"preview_image":{"aspect_ratio":0.664,"height":3970,"width":2637,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-patch-hat-dried-rose-jupiter-florida.jpg?v=1771861939"},"aspect_ratio":0.664,"height":3970,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-patch-hat-dried-rose-jupiter-florida.jpg?v=1771861939","width":2637}]
{"item":{"id":7828098678862,"title":"Vintage Circle Square Hat – Twilight \/ Stone | Blueline Surf \u0026 Paddle Jupiter Florida","handle":"vintage-circle-square-hat-twilight-stone","description":"\u003ch3 data-start=\"807\" data-end=\"855\"\u003eVintage Circle Square Hat – Twilight \/ Stone\u003c\/h3\u003e\n\u003cp data-start=\"857\" data-end=\"883\"\u003eDeep tone. Clean contrast.\u003c\/p\u003e\n\u003cp data-start=\"885\" data-end=\"1027\"\u003eThe Vintage Circle Square Hat in twilight navy pairs a rich blue front panel with breathable stone mesh and the classic Blueline circle patch.\u003c\/p\u003e\n\u003cp data-start=\"1029\" data-end=\"1076\"\u003eBalanced. Coastal. Built for long days outside.\u003c\/p\u003e\n\u003cp data-start=\"1078\" data-end=\"1086\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1221\"\u003e• Structured front panel\u003cbr data-start=\"1112\" data-end=\"1115\"\u003e• Twilight navy crown\u003cbr data-start=\"1136\" data-end=\"1139\"\u003e• Stone mesh back\u003cbr data-start=\"1156\" data-end=\"1159\"\u003e• Blueline circle logo patch\u003cbr data-start=\"1187\" data-end=\"1190\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1223\" data-end=\"1301\"\u003eFrom early dock mornings to late Intracoastal sunsets, this one fits right in.\u003c\/p\u003e\n\u003cp data-start=\"1303\" data-end=\"1467\"\u003eDesigned in Jupiter, Florida and inspired by the lifestyle surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T14:09:58-05:00","created_at":"2026-02-13T13:21:31-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43444026933326,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000153638","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vintage Circle Square Hat – Twilight \/ Stone | Blueline Surf \u0026 Paddle Jupiter Florida","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000153638","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-patch-hat-twilight-jupiter-florida.jpg?v=1771862358"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-patch-hat-twilight-jupiter-florida.jpg?v=1771862358","options":["Title"],"media":[{"alt":"Blueline vintage circle patch trucker hat in twilight navy with stone mesh photographed in Jupiter Florida","id":36082833391694,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-patch-hat-twilight-jupiter-florida.jpg?v=1771862358"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-patch-hat-twilight-jupiter-florida.jpg?v=1771862358","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"807\" data-end=\"855\"\u003eVintage Circle Square Hat – Twilight \/ Stone\u003c\/h3\u003e\n\u003cp data-start=\"857\" data-end=\"883\"\u003eDeep tone. Clean contrast.\u003c\/p\u003e\n\u003cp data-start=\"885\" data-end=\"1027\"\u003eThe Vintage Circle Square Hat in twilight navy pairs a rich blue front panel with breathable stone mesh and the classic Blueline circle patch.\u003c\/p\u003e\n\u003cp data-start=\"1029\" data-end=\"1076\"\u003eBalanced. Coastal. Built for long days outside.\u003c\/p\u003e\n\u003cp data-start=\"1078\" data-end=\"1086\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1221\"\u003e• Structured front panel\u003cbr data-start=\"1112\" data-end=\"1115\"\u003e• Twilight navy crown\u003cbr data-start=\"1136\" data-end=\"1139\"\u003e• Stone mesh back\u003cbr data-start=\"1156\" data-end=\"1159\"\u003e• Blueline circle logo patch\u003cbr data-start=\"1187\" data-end=\"1190\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1223\" data-end=\"1301\"\u003eFrom early dock mornings to late Intracoastal sunsets, this one fits right in.\u003c\/p\u003e\n\u003cp data-start=\"1303\" data-end=\"1467\"\u003eDesigned in Jupiter, Florida and inspired by the lifestyle surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
[{"alt":"Blueline vintage circle patch trucker hat in twilight navy with stone mesh photographed in Jupiter Florida","id":36082833391694,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-patch-hat-twilight-jupiter-florida.jpg?v=1771862358"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-patch-hat-twilight-jupiter-florida.jpg?v=1771862358","width":2848}]
{"item":{"id":7828097073230,"title":"Skiff Hat w\/Rope – Twilight | Blueline Surf \u0026 Paddle Jupiter Florida","handle":"skiff-hat-w-rope-twilight-hc-sc","description":"\u003ch3 data-start=\"837\" data-end=\"868\"\u003eSkiff Hat w\/Rope – Twilight\u003c\/h3\u003e\n\u003cp data-start=\"870\" data-end=\"906\"\u003eBuilt for slow drifts and long runs.\u003c\/p\u003e\n\u003cp data-start=\"908\" data-end=\"1051\"\u003eThe Skiff Hat in twilight navy features a structured profile, classic rope detail across the bill, and a vintage-inspired Blueline patch front.\u003c\/p\u003e\n\u003cp data-start=\"1053\" data-end=\"1078\"\u003eClean lines. No nonsense.\u003c\/p\u003e\n\u003cp data-start=\"1080\" data-end=\"1088\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1090\" data-end=\"1227\"\u003e• Structured mid-profile fit\u003cbr data-start=\"1118\" data-end=\"1121\"\u003e• Twilight navy crown\u003cbr data-start=\"1142\" data-end=\"1145\"\u003e• Vintage Blueline patch\u003cbr data-start=\"1169\" data-end=\"1172\"\u003e• Classic rope accent\u003cbr data-start=\"1193\" data-end=\"1196\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1229\" data-end=\"1314\"\u003eMade for skiff mornings, dock conversations, and long afternoons on the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1486\"\u003eDesigned in Jupiter, Florida and inspired by the boating culture surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T14:25:08-05:00","created_at":"2026-02-13T13:17:25-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43444024672334,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000153636","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Skiff Hat w\/Rope – Twilight | Blueline Surf \u0026 Paddle Jupiter Florida","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000153636","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-twilight-jupiter-florida.jpg?v=1771862542"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-twilight-jupiter-florida.jpg?v=1771862542","options":["Title"],"media":[{"alt":"Blueline Skiff rope hat in twilight navy photographed along the Intracoastal in Jupiter Florida","id":36082071044174,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-twilight-jupiter-florida.jpg?v=1771862542"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-twilight-jupiter-florida.jpg?v=1771862542","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"837\" data-end=\"868\"\u003eSkiff Hat w\/Rope – Twilight\u003c\/h3\u003e\n\u003cp data-start=\"870\" data-end=\"906\"\u003eBuilt for slow drifts and long runs.\u003c\/p\u003e\n\u003cp data-start=\"908\" data-end=\"1051\"\u003eThe Skiff Hat in twilight navy features a structured profile, classic rope detail across the bill, and a vintage-inspired Blueline patch front.\u003c\/p\u003e\n\u003cp data-start=\"1053\" data-end=\"1078\"\u003eClean lines. No nonsense.\u003c\/p\u003e\n\u003cp data-start=\"1080\" data-end=\"1088\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1090\" data-end=\"1227\"\u003e• Structured mid-profile fit\u003cbr data-start=\"1118\" data-end=\"1121\"\u003e• Twilight navy crown\u003cbr data-start=\"1142\" data-end=\"1145\"\u003e• Vintage Blueline patch\u003cbr data-start=\"1169\" data-end=\"1172\"\u003e• Classic rope accent\u003cbr data-start=\"1193\" data-end=\"1196\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1229\" data-end=\"1314\"\u003eMade for skiff mornings, dock conversations, and long afternoons on the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1486\"\u003eDesigned in Jupiter, Florida and inspired by the boating culture surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-04-23T07:14:52-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Blueline’s Signature Performance Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-24T10:39:31-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"Blueline Skiff rope hat in twilight navy photographed along the Intracoastal in Jupiter Florida","id":36082071044174,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-twilight-jupiter-florida.jpg?v=1771862542"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-twilight-jupiter-florida.jpg?v=1771862542","width":2848}]
{"item":{"id":7828097040462,"title":"Skiff Hat w\/Rope – Dried Rose | Blueline Surf \u0026 Paddle Jupiter Florida","handle":"skiff-hat-w-rope-dried-rose-hc-sc","description":"\u003ch3 data-start=\"747\" data-end=\"780\"\u003eSkiff Hat w\/Rope – Dried Rose\u003c\/h3\u003e\n\u003cp data-start=\"782\" data-end=\"810\"\u003eSoft color. Serious purpose.\u003c\/p\u003e\n\u003cp data-start=\"812\" data-end=\"933\"\u003eThe Skiff Hat in dried rose pairs a structured coastal profile with a clean rope accent and vintage Blueline patch front.\u003c\/p\u003e\n\u003cp data-start=\"935\" data-end=\"972\"\u003eBalanced between subtle and standout.\u003c\/p\u003e\n\u003cp data-start=\"974\" data-end=\"982\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"984\" data-end=\"1130\"\u003e• Structured mid-profile fit\u003cbr data-start=\"1012\" data-end=\"1015\"\u003e• Dried rose crown\u003cbr data-start=\"1033\" data-end=\"1036\"\u003e• Vintage Blueline patch\u003cbr data-start=\"1060\" data-end=\"1063\"\u003e• Classic rope accent across bill\u003cbr data-start=\"1096\" data-end=\"1099\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1132\" data-end=\"1216\"\u003eMade for skiff mornings, beach afternoons, and long slow runs down the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1218\" data-end=\"1388\"\u003eDesigned in Jupiter, Florida and inspired by the boating culture surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T14:26:55-05:00","created_at":"2026-02-13T13:17:23-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43444024639566,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000153637","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Skiff Hat w\/Rope – Dried Rose | Blueline Surf \u0026 Paddle Jupiter Florida","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000153637","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-dried-rose-jupiter-florida.jpg?v=1771862855"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-dried-rose-jupiter-florida.jpg?v=1771862855","options":["Title"],"media":[{"alt":"Blueline Skiff rope hat in dried rose photographed along the Intracoastal in Jupiter Florida","id":36082087592014,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-dried-rose-jupiter-florida.jpg?v=1771862855"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-dried-rose-jupiter-florida.jpg?v=1771862855","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"747\" data-end=\"780\"\u003eSkiff Hat w\/Rope – Dried Rose\u003c\/h3\u003e\n\u003cp data-start=\"782\" data-end=\"810\"\u003eSoft color. Serious purpose.\u003c\/p\u003e\n\u003cp data-start=\"812\" data-end=\"933\"\u003eThe Skiff Hat in dried rose pairs a structured coastal profile with a clean rope accent and vintage Blueline patch front.\u003c\/p\u003e\n\u003cp data-start=\"935\" data-end=\"972\"\u003eBalanced between subtle and standout.\u003c\/p\u003e\n\u003cp data-start=\"974\" data-end=\"982\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"984\" data-end=\"1130\"\u003e• Structured mid-profile fit\u003cbr data-start=\"1012\" data-end=\"1015\"\u003e• Dried rose crown\u003cbr data-start=\"1033\" data-end=\"1036\"\u003e• Vintage Blueline patch\u003cbr data-start=\"1060\" data-end=\"1063\"\u003e• Classic rope accent across bill\u003cbr data-start=\"1096\" data-end=\"1099\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1132\" data-end=\"1216\"\u003eMade for skiff mornings, beach afternoons, and long slow runs down the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1218\" data-end=\"1388\"\u003eDesigned in Jupiter, Florida and inspired by the boating culture surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-04-23T07:14:52-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Blueline’s Signature Performance Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-24T10:39:31-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"Blueline Skiff rope hat in dried rose photographed along the Intracoastal in Jupiter Florida","id":36082087592014,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-dried-rose-jupiter-florida.jpg?v=1771862855"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-dried-rose-jupiter-florida.jpg?v=1771862855","width":2848}]
{"item":{"id":7828096254030,"title":"Jupiter Lite Hat – Stickleaf Camo | Blueline Surf \u0026 Paddle Jupiter Florida","handle":"jupiter-lite-hat-stickleaf-camo-hc-sc","description":"\u003ch3 data-start=\"864\" data-end=\"901\"\u003eJupiter Lite Hat – Stickleaf Camo\u003c\/h3\u003e\n\u003cp data-start=\"903\" data-end=\"928\"\u003eLocal name. Coastal edge.\u003c\/p\u003e\n\u003cp data-start=\"496\" data-end=\"533\"\u003e\u003cstrong data-start=\"496\" data-end=\"533\"\u003eJupiter Lite Hat – Stickleaf Camo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"535\" data-end=\"560\"\u003eLocal name. Coastal edge.\u003c\/p\u003e\n\u003cp data-start=\"562\" data-end=\"679\"\u003eThe Jupiter Lite Hat in Stickleaf Camo blends outdoor utility with hometown pride in a clean mid-profile trucker fit.\u003c\/p\u003e\n\u003cp data-start=\"681\" data-end=\"951\"\u003eThe Stickleaf camo pattern features layered oak tree bark, natural branches, green leaves, and brown fallen leaves woven into a detailed woodland-style design. Each hat has a slightly unique mix of bark, leaves, and branch elements, giving every piece its own character.\u003c\/p\u003e\n\u003cp data-start=\"953\" data-end=\"961\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"963\" data-end=\"1216\"\u003e• Stickleaf camo cotton twill front\u003cbr data-start=\"998\" data-end=\"1001\"\u003e• Black trucker mesh back\u003cbr data-start=\"1026\" data-end=\"1029\"\u003e• Mid crown adjustable fit\u003cbr data-start=\"1055\" data-end=\"1058\"\u003e• 5-panel design\u003cbr data-start=\"1074\" data-end=\"1077\"\u003e• Half structured build\u003cbr data-start=\"1100\" data-end=\"1103\"\u003e• Mid-curve visor\u003cbr data-start=\"1120\" data-end=\"1123\"\u003e• Woven Jupiter label with merrowed edge\u003cbr data-start=\"1163\" data-end=\"1166\"\u003e• Black trucker rope detail\u003cbr data-start=\"1193\" data-end=\"1196\"\u003e• Snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1218\" data-end=\"1344\"\u003eThis hat leans outdoors. Built for early boat launches, backwater runs, dock afternoons, and long days along the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1346\" data-end=\"1518\"\u003eDesigned in Jupiter, Florida and inspired by the coastal lifestyle surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T14:11:39-05:00","created_at":"2026-02-13T13:12:27-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43444020674638,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000153635","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Jupiter Lite Hat – Stickleaf Camo | Blueline Surf \u0026 Paddle Jupiter Florida","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000153635","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lite-hat-stickleaf-camo-jupiter-florida.jpg?v=1771863298"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lite-hat-stickleaf-camo-jupiter-florida.jpg?v=1771863298","options":["Title"],"media":[{"alt":"Jupiter Lite stickleaf camo hat photographed along the Intracoastal in Jupiter Florida","id":36082671550542,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lite-hat-stickleaf-camo-jupiter-florida.jpg?v=1771863298"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lite-hat-stickleaf-camo-jupiter-florida.jpg?v=1771863298","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"864\" data-end=\"901\"\u003eJupiter Lite Hat – Stickleaf Camo\u003c\/h3\u003e\n\u003cp data-start=\"903\" data-end=\"928\"\u003eLocal name. Coastal edge.\u003c\/p\u003e\n\u003cp data-start=\"496\" data-end=\"533\"\u003e\u003cstrong data-start=\"496\" data-end=\"533\"\u003eJupiter Lite Hat – Stickleaf Camo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"535\" data-end=\"560\"\u003eLocal name. Coastal edge.\u003c\/p\u003e\n\u003cp data-start=\"562\" data-end=\"679\"\u003eThe Jupiter Lite Hat in Stickleaf Camo blends outdoor utility with hometown pride in a clean mid-profile trucker fit.\u003c\/p\u003e\n\u003cp data-start=\"681\" data-end=\"951\"\u003eThe Stickleaf camo pattern features layered oak tree bark, natural branches, green leaves, and brown fallen leaves woven into a detailed woodland-style design. Each hat has a slightly unique mix of bark, leaves, and branch elements, giving every piece its own character.\u003c\/p\u003e\n\u003cp data-start=\"953\" data-end=\"961\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"963\" data-end=\"1216\"\u003e• Stickleaf camo cotton twill front\u003cbr data-start=\"998\" data-end=\"1001\"\u003e• Black trucker mesh back\u003cbr data-start=\"1026\" data-end=\"1029\"\u003e• Mid crown adjustable fit\u003cbr data-start=\"1055\" data-end=\"1058\"\u003e• 5-panel design\u003cbr data-start=\"1074\" data-end=\"1077\"\u003e• Half structured build\u003cbr data-start=\"1100\" data-end=\"1103\"\u003e• Mid-curve visor\u003cbr data-start=\"1120\" data-end=\"1123\"\u003e• Woven Jupiter label with merrowed edge\u003cbr data-start=\"1163\" data-end=\"1166\"\u003e• Black trucker rope detail\u003cbr data-start=\"1193\" data-end=\"1196\"\u003e• Snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1218\" data-end=\"1344\"\u003eThis hat leans outdoors. Built for early boat launches, backwater runs, dock afternoons, and long days along the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1346\" data-end=\"1518\"\u003eDesigned in Jupiter, Florida and inspired by the coastal lifestyle surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-24T10:39:31-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Signature JUP \u0026 Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}}]}
[{"alt":"Jupiter Lite stickleaf camo hat photographed along the Intracoastal in Jupiter Florida","id":36082671550542,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lite-hat-stickleaf-camo-jupiter-florida.jpg?v=1771863298"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lite-hat-stickleaf-camo-jupiter-florida.jpg?v=1771863298","width":2848}]
{"item":{"id":7828096057422,"title":"Diamond Canvas Hat – Quarry \/ Navy | Blueline Surf \u0026 Paddle Jupiter Florida","handle":"diamond-canvas-hat-quarry-navy-hc-sc","description":"\u003ch3 data-start=\"763\" data-end=\"801\"\u003eDiamond Canvas Hat – Quarry \/ Navy\u003c\/h3\u003e\n\u003cp data-start=\"803\" data-end=\"834\"\u003eRugged texture. Clean geometry.\u003c\/p\u003e\n\u003cp data-start=\"836\" data-end=\"980\"\u003eThe Diamond Canvas Hat in quarry and navy blends durable canvas construction with a structured mid-profile fit and woven diamond Blueline patch.\u003c\/p\u003e\n\u003cp data-start=\"982\" data-end=\"1015\"\u003eSubtle branding. Strong presence.\u003c\/p\u003e\n\u003cp data-start=\"1017\" data-end=\"1025\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1027\" data-end=\"1179\"\u003e• Canvas front construction\u003cbr data-start=\"1054\" data-end=\"1057\"\u003e• Quarry crown\u003cbr data-start=\"1071\" data-end=\"1074\"\u003e• Navy brim\u003cbr data-start=\"1085\" data-end=\"1088\"\u003e• Woven diamond Blueline patch\u003cbr data-start=\"1118\" data-end=\"1121\"\u003e• Structured mid-profile\u003cbr data-start=\"1145\" data-end=\"1148\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1181\" data-end=\"1256\"\u003eBuilt for dock mornings, boat days, beach walks, and everyday coastal wear.\u003c\/p\u003e\n\u003cp data-start=\"1258\" data-end=\"1439\"\u003eDesigned in Jupiter, Florida and inspired by the lifestyle surrounding the Jupiter Lighthouse and Intracoastal. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T14:23:36-05:00","created_at":"2026-02-13T13:09:57-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43444018905166,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000153634","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Diamond Canvas Hat – Quarry \/ Navy | Blueline Surf \u0026 Paddle Jupiter Florida","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000153634","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-canvas-hat-quarry-navy-jupiter-florida.jpg?v=1771865694"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-canvas-hat-quarry-navy-jupiter-florida.jpg?v=1771865694","options":["Title"],"media":[{"alt":"Blueline diamond canvas hat in quarry and navy photographed in Jupiter Florida","id":36082152996942,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-canvas-hat-quarry-navy-jupiter-florida.jpg?v=1771865694"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-canvas-hat-quarry-navy-jupiter-florida.jpg?v=1771865694","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"763\" data-end=\"801\"\u003eDiamond Canvas Hat – Quarry \/ Navy\u003c\/h3\u003e\n\u003cp data-start=\"803\" data-end=\"834\"\u003eRugged texture. Clean geometry.\u003c\/p\u003e\n\u003cp data-start=\"836\" data-end=\"980\"\u003eThe Diamond Canvas Hat in quarry and navy blends durable canvas construction with a structured mid-profile fit and woven diamond Blueline patch.\u003c\/p\u003e\n\u003cp data-start=\"982\" data-end=\"1015\"\u003eSubtle branding. Strong presence.\u003c\/p\u003e\n\u003cp data-start=\"1017\" data-end=\"1025\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1027\" data-end=\"1179\"\u003e• Canvas front construction\u003cbr data-start=\"1054\" data-end=\"1057\"\u003e• Quarry crown\u003cbr data-start=\"1071\" data-end=\"1074\"\u003e• Navy brim\u003cbr data-start=\"1085\" data-end=\"1088\"\u003e• Woven diamond Blueline patch\u003cbr data-start=\"1118\" data-end=\"1121\"\u003e• Structured mid-profile\u003cbr data-start=\"1145\" data-end=\"1148\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1181\" data-end=\"1256\"\u003eBuilt for dock mornings, boat days, beach walks, and everyday coastal wear.\u003c\/p\u003e\n\u003cp data-start=\"1258\" data-end=\"1439\"\u003eDesigned in Jupiter, Florida and inspired by the lifestyle surrounding the Jupiter Lighthouse and Intracoastal. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
[{"alt":"Blueline diamond canvas hat in quarry and navy photographed in Jupiter Florida","id":36082152996942,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-canvas-hat-quarry-navy-jupiter-florida.jpg?v=1771865694"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-canvas-hat-quarry-navy-jupiter-florida.jpg?v=1771865694","width":2848}]
{"item":{"id":7828095959118,"title":"Diamond UV Lite Hat – Khaki \/ Navy | Blueline Surf \u0026 Paddle Jupiter Florida","handle":"diamond-uv-lite-hat-khaki-navy-hc-sc","description":"\u003ch3 data-start=\"826\" data-end=\"864\"\u003eDiamond UV Lite Hat – Khaki \/ Navy\u003c\/h3\u003e\n\u003cp data-start=\"866\" data-end=\"903\"\u003eLightweight build. Heavy coastal use.\u003c\/p\u003e\n\u003cp data-start=\"905\" data-end=\"1069\"\u003eThe Diamond UV Lite Hat in khaki and navy is designed for long days under the sun, featuring breathable performance fabric and a woven diamond Blueline patch front.\u003c\/p\u003e\n\u003cp data-start=\"1071\" data-end=\"1109\"\u003eClean profile. Sun-ready construction.\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1119\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1121\" data-end=\"1303\"\u003e• UV Lite lightweight performance fabric\u003cbr data-start=\"1161\" data-end=\"1164\"\u003e• Khaki crown\u003cbr data-start=\"1177\" data-end=\"1180\"\u003e• Navy brim and detailing\u003cbr data-start=\"1205\" data-end=\"1208\"\u003e• Woven diamond Blueline patch\u003cbr data-start=\"1238\" data-end=\"1241\"\u003e• Structured mid-profile fit\u003cbr data-start=\"1269\" data-end=\"1272\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1305\" data-end=\"1388\"\u003eBuilt for paddle sessions, fishing runs, beach afternoons, and all-day Jupiter sun.\u003c\/p\u003e\n\u003cp data-start=\"1390\" data-end=\"1571\"\u003eDesigned in Jupiter, Florida and inspired by the lifestyle surrounding the Jupiter Lighthouse and Intracoastal. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T14:21:58-05:00","created_at":"2026-02-13T13:09:18-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43444018774094,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000153633","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Diamond UV Lite Hat – Khaki \/ Navy | Blueline Surf \u0026 Paddle Jupiter Florida","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000153633","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-uv-lite-hat-khaki-navy-jupiter-florida.jpg?v=1771866099"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-uv-lite-hat-khaki-navy-jupiter-florida.jpg?v=1771866099","options":["Title"],"media":[{"alt":"Blueline Diamond UV Lite hat in khaki and navy photographed in Jupiter Florida","id":36082654838862,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-uv-lite-hat-khaki-navy-jupiter-florida.jpg?v=1771866099"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-uv-lite-hat-khaki-navy-jupiter-florida.jpg?v=1771866099","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"826\" data-end=\"864\"\u003eDiamond UV Lite Hat – Khaki \/ Navy\u003c\/h3\u003e\n\u003cp data-start=\"866\" data-end=\"903\"\u003eLightweight build. Heavy coastal use.\u003c\/p\u003e\n\u003cp data-start=\"905\" data-end=\"1069\"\u003eThe Diamond UV Lite Hat in khaki and navy is designed for long days under the sun, featuring breathable performance fabric and a woven diamond Blueline patch front.\u003c\/p\u003e\n\u003cp data-start=\"1071\" data-end=\"1109\"\u003eClean profile. Sun-ready construction.\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1119\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1121\" data-end=\"1303\"\u003e• UV Lite lightweight performance fabric\u003cbr data-start=\"1161\" data-end=\"1164\"\u003e• Khaki crown\u003cbr data-start=\"1177\" data-end=\"1180\"\u003e• Navy brim and detailing\u003cbr data-start=\"1205\" data-end=\"1208\"\u003e• Woven diamond Blueline patch\u003cbr data-start=\"1238\" data-end=\"1241\"\u003e• Structured mid-profile fit\u003cbr data-start=\"1269\" data-end=\"1272\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1305\" data-end=\"1388\"\u003eBuilt for paddle sessions, fishing runs, beach afternoons, and all-day Jupiter sun.\u003c\/p\u003e\n\u003cp data-start=\"1390\" data-end=\"1571\"\u003eDesigned in Jupiter, Florida and inspired by the lifestyle surrounding the Jupiter Lighthouse and Intracoastal. 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Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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{"item":{"id":7819249156174,"title":"ID Simmons Hooded Puffy Jacket – Black","handle":"id-simmons-hooded-puffy-jacket-black","description":"\u003cp data-start=\"537\" data-end=\"795\"\u003eWhen the temperature drops but the day keeps moving, this jacket shows up.\u003cbr data-start=\"611\" data-end=\"614\"\u003eThe \u003cstrong data-start=\"618\" data-end=\"660\"\u003eID Simmons Hooded Puffy Jacket – Black\u003c\/strong\u003e delivers lightweight insulation without bulk, making it perfect for coastal winters, early-morning errands, and travel-ready layering.\u003c\/p\u003e\n\u003cp data-start=\"797\" data-end=\"1064\"\u003eDesigned with a quilted puffer construction and an attached hood, this jacket provides reliable warmth while staying easy to wear on the go. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. 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[{"alt":"Man wearing ID Simmons black hooded puffy jacket outside surf shop","id":35502606417998,"position":1,"preview_image":{"aspect_ratio":0.75,"height":4032,"width":3024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/id-simmons-hooded-puffy-jacket-black-front.heic?v=1770759901"},"aspect_ratio":0.75,"height":4032,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/id-simmons-hooded-puffy-jacket-black-front.heic?v=1770759901","width":3024},{"alt":"Back view of ID Simmons black hooded puffer jacket","id":35502606385230,"position":2,"preview_image":{"aspect_ratio":0.75,"height":4032,"width":3024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/id-simmons-hooded-puffy-jacket-black-back.heic?v=1770759998"},"aspect_ratio":0.75,"height":4032,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/id-simmons-hooded-puffy-jacket-black-back.heic?v=1770759998","width":3024}]
{"item":{"id":7784240414798,"title":"Blueline Hampton Hoodie – White","handle":"lueline-hampton-hoodie-white","description":"\u003cp data-start=\"363\" data-end=\"427\"\u003eThe Hampton Hoodie is built for those who notice the difference.\u003c\/p\u003e\n\u003cp data-start=\"429\" data-end=\"763\"\u003eMade from exceptionally soft Peruvian cotton and constructed using a true cut-and-sew process, this hoodie delivers a refined fit, natural drape, and lasting comfort you won’t find in standard pullovers. The fabric has weight without feeling heavy, structure without stiffness, and a finish that feels intentional from the first wear.\u003c\/p\u003e\n\u003cp data-start=\"765\" data-end=\"1041\"\u003eAn \u003cstrong data-start=\"768\" data-end=\"821\"\u003eembroidered Blueline script logo across the chest\u003c\/strong\u003e adds a subtle, elevated touch that sets the Hampton apart. Clean, timeless, and thoughtfully made, this hoodie is designed to move easily from cool coastal mornings to travel days and everyday wear when quality matters.\u003c\/p\u003e\n\u003cp data-start=\"1043\" data-end=\"1083\"\u003eThis is Blueline at its most considered.\u003c\/p\u003e\n\u003cp data-start=\"1085\" data-end=\"1096\"\u003e\u003cstrong data-start=\"1085\" data-end=\"1096\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1097\" data-end=\"1337\"\u003e\n\u003cli data-start=\"1097\" data-end=\"1129\"\u003e\n\u003cp data-start=\"1099\" data-end=\"1129\"\u003eHigh-quality Peruvian cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1130\" data-end=\"1190\"\u003e\n\u003cp data-start=\"1132\" data-end=\"1190\"\u003eCut-and-sew construction for improved fit and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1191\" data-end=\"1236\"\u003e\n\u003cp data-start=\"1193\" data-end=\"1236\"\u003eEmbroidered Blueline script logo on chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1237\" data-end=\"1282\"\u003e\n\u003cp data-start=\"1239\" data-end=\"1282\"\u003eSoft, structured feel with a clean finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1283\" data-end=\"1337\"\u003e\n\u003cp data-start=\"1285\" data-end=\"1337\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-12-12T09:17:48-05:00","created_at":"2025-12-11T17:43:12-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Hoodies","tags":[],"price":12000,"price_min":12000,"price_max":12000,"available":true,"price_varies":false,"compare_at_price":12000,"compare_at_price_min":12000,"compare_at_price_max":12000,"compare_at_price_varies":false,"variants":[{"id":43225817415758,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000151131","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – White - S","public_title":"S","options":["S"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151131","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43225817382990,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000151130","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Hampton Hoodie – White - M","public_title":"M","options":["M"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151130","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43225817350222,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000151129","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Hampton Hoodie – White - L","public_title":"L","options":["L"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151129","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43225817317454,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000151128","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Hampton Hoodie – White - XL","public_title":"XL","options":["XL"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151128","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43225817284686,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000151127","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Hampton Hoodie – White - 2XL","public_title":"2XL","options":["2XL"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151127","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-hampton-hoodie-white.png?v=1765578326"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-hampton-hoodie-white.png?v=1765578326","options":["Size"],"media":[{"alt":"White Blueline hoodie with embroidered script logo on the chest displayed on a transparent background","id":32746926276686,"position":1,"preview_image":{"aspect_ratio":1.0,"height":500,"width":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-hampton-hoodie-white.png?v=1765578326"},"aspect_ratio":1.0,"height":500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-hampton-hoodie-white.png?v=1765578326","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"363\" data-end=\"427\"\u003eThe Hampton Hoodie is built for those who notice the difference.\u003c\/p\u003e\n\u003cp data-start=\"429\" data-end=\"763\"\u003eMade from exceptionally soft Peruvian cotton and constructed using a true cut-and-sew process, this hoodie delivers a refined fit, natural drape, and lasting comfort you won’t find in standard pullovers. The fabric has weight without feeling heavy, structure without stiffness, and a finish that feels intentional from the first wear.\u003c\/p\u003e\n\u003cp data-start=\"765\" data-end=\"1041\"\u003eAn \u003cstrong data-start=\"768\" data-end=\"821\"\u003eembroidered Blueline script logo across the chest\u003c\/strong\u003e adds a subtle, elevated touch that sets the Hampton apart. Clean, timeless, and thoughtfully made, this hoodie is designed to move easily from cool coastal mornings to travel days and everyday wear when quality matters.\u003c\/p\u003e\n\u003cp data-start=\"1043\" data-end=\"1083\"\u003eThis is Blueline at its most considered.\u003c\/p\u003e\n\u003cp data-start=\"1085\" data-end=\"1096\"\u003e\u003cstrong data-start=\"1085\" data-end=\"1096\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1097\" data-end=\"1337\"\u003e\n\u003cli data-start=\"1097\" data-end=\"1129\"\u003e\n\u003cp data-start=\"1099\" data-end=\"1129\"\u003eHigh-quality Peruvian cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1130\" data-end=\"1190\"\u003e\n\u003cp data-start=\"1132\" data-end=\"1190\"\u003eCut-and-sew construction for improved fit and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1191\" data-end=\"1236\"\u003e\n\u003cp data-start=\"1193\" data-end=\"1236\"\u003eEmbroidered Blueline script logo on chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1237\" data-end=\"1282\"\u003e\n\u003cp data-start=\"1239\" data-end=\"1282\"\u003eSoft, structured feel with a clean finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1283\" data-end=\"1337\"\u003e\n\u003cp data-start=\"1285\" data-end=\"1337\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
[{"alt":"White Blueline hoodie with embroidered script logo on the chest displayed on a transparent background","id":32746926276686,"position":1,"preview_image":{"aspect_ratio":1.0,"height":500,"width":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-hampton-hoodie-white.png?v=1765578326"},"aspect_ratio":1.0,"height":500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-hampton-hoodie-white.png?v=1765578326","width":500}]
{"item":{"id":7784240382030,"title":"Blueline Hampton Hoodie – Breeze Blue","handle":"blueline-hampton-hoodie-breeze-blue","description":"\u003ch2 data-start=\"323\" data-end=\"349\"\u003e\u003cstrong data-start=\"326\" data-end=\"349\"\u003eProduct Description\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"350\" data-end=\"426\"\u003eThe Hampton Hoodie is designed for effortless comfort with a refined finish.\u003c\/p\u003e\n\u003cp data-start=\"428\" data-end=\"732\"\u003eCrafted from exceptionally soft Peruvian cotton and built using a true cut-and-sew process, the \u003cstrong data-start=\"524\" data-end=\"566\"\u003eBlueline Hampton Hoodie in Breeze Blue\u003c\/strong\u003e offers a clean fit, natural structure, and all-day wearability. The fabric has substance without heaviness, giving it a polished feel that holds its shape over time.\u003c\/p\u003e\n\u003cp data-start=\"734\" data-end=\"998\"\u003eFinished with an \u003cstrong data-start=\"751\" data-end=\"801\"\u003eembroidered Blueline Jupiter logo on the chest\u003c\/strong\u003e, this hoodie balances understated branding with thoughtful detail. Easy to wear and timeless in design, it’s made for cool coastal mornings, boat days, and everyday moments when quality matters.\u003c\/p\u003e\n\u003cp data-start=\"1000\" data-end=\"1011\"\u003e\u003cstrong data-start=\"1000\" data-end=\"1011\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1012\" data-end=\"1254\"\u003e\n\u003cli data-start=\"1012\" data-end=\"1044\"\u003e\n\u003cp data-start=\"1014\" data-end=\"1044\"\u003eHigh-quality Peruvian cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1045\" data-end=\"1105\"\u003e\n\u003cp data-start=\"1047\" data-end=\"1105\"\u003eCut-and-sew construction for improved fit and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1106\" data-end=\"1152\"\u003e\n\u003cp data-start=\"1108\" data-end=\"1152\"\u003eEmbroidered Blueline Jupiter logo on chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1153\" data-end=\"1199\"\u003e\n\u003cp data-start=\"1155\" data-end=\"1199\"\u003eSoft, structured feel with a refined drape\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1200\" data-end=\"1254\"\u003e\n\u003cp data-start=\"1202\" data-end=\"1254\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-12-12T09:16:07-05:00","created_at":"2025-12-11T17:43:05-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Hoodies","tags":[],"price":12000,"price_min":12000,"price_max":12000,"available":true,"price_varies":false,"compare_at_price":12000,"compare_at_price_min":12000,"compare_at_price_max":12000,"compare_at_price_varies":false,"variants":[{"id":43225817219150,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000151125","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Breeze Blue - S","public_title":"S","options":["S"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151125","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43225817186382,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000151124","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Breeze Blue - M","public_title":"M","options":["M"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151124","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43225817251918,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000151126","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Breeze Blue - L","public_title":"L","options":["L"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151126","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43225817153614,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000151123","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Breeze Blue - XL","public_title":"XL","options":["XL"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151123","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43225817120846,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000151122","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Breeze Blue - 2XL","public_title":"2XL","options":["2XL"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151122","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Hoodie.png?v=1765579011"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Hoodie.png?v=1765579011","options":["Size"],"media":[{"alt":"Light blue Blueline hoodie with embroidered Jupiter logo on the chest displayed on a white background","id":32746852057166,"position":1,"preview_image":{"aspect_ratio":1.0,"height":500,"width":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Hoodie.png?v=1765579011"},"aspect_ratio":1.0,"height":500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Hoodie.png?v=1765579011","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2 data-start=\"323\" data-end=\"349\"\u003e\u003cstrong data-start=\"326\" data-end=\"349\"\u003eProduct Description\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"350\" data-end=\"426\"\u003eThe Hampton Hoodie is designed for effortless comfort with a refined finish.\u003c\/p\u003e\n\u003cp data-start=\"428\" data-end=\"732\"\u003eCrafted from exceptionally soft Peruvian cotton and built using a true cut-and-sew process, the \u003cstrong data-start=\"524\" data-end=\"566\"\u003eBlueline Hampton Hoodie in Breeze Blue\u003c\/strong\u003e offers a clean fit, natural structure, and all-day wearability. The fabric has substance without heaviness, giving it a polished feel that holds its shape over time.\u003c\/p\u003e\n\u003cp data-start=\"734\" data-end=\"998\"\u003eFinished with an \u003cstrong data-start=\"751\" data-end=\"801\"\u003eembroidered Blueline Jupiter logo on the chest\u003c\/strong\u003e, this hoodie balances understated branding with thoughtful detail. Easy to wear and timeless in design, it’s made for cool coastal mornings, boat days, and everyday moments when quality matters.\u003c\/p\u003e\n\u003cp data-start=\"1000\" data-end=\"1011\"\u003e\u003cstrong data-start=\"1000\" data-end=\"1011\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1012\" data-end=\"1254\"\u003e\n\u003cli data-start=\"1012\" data-end=\"1044\"\u003e\n\u003cp data-start=\"1014\" data-end=\"1044\"\u003eHigh-quality Peruvian cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1045\" data-end=\"1105\"\u003e\n\u003cp data-start=\"1047\" data-end=\"1105\"\u003eCut-and-sew construction for improved fit and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1106\" data-end=\"1152\"\u003e\n\u003cp data-start=\"1108\" data-end=\"1152\"\u003eEmbroidered Blueline Jupiter logo on chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1153\" data-end=\"1199\"\u003e\n\u003cp data-start=\"1155\" data-end=\"1199\"\u003eSoft, structured feel with a refined drape\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1200\" data-end=\"1254\"\u003e\n\u003cp data-start=\"1202\" data-end=\"1254\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
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{"item":{"id":7784239988814,"title":"Blueline Hampton Hoodie – Marina Blue","handle":"blueline-hampton-hoodie-marina-blue","description":"\u003cp data-start=\"289\" data-end=\"615\"\u003eDesigned with intention and made to be worn for years. The \u003cstrong data-start=\"348\" data-end=\"390\"\u003eBlueline Hampton Hoodie in Marina Blue\u003c\/strong\u003e is crafted from soft Peruvian cotton and built using a true cut-and-sew process for a refined fit and lasting structure. The fabric has a substantial feel without being heavy, offering comfort that holds its shape over time.\u003c\/p\u003e\n\u003cp data-start=\"617\" data-end=\"857\"\u003eFinished with an \u003cstrong data-start=\"634\" data-end=\"680\"\u003eembroidered Blueline logo across the chest\u003c\/strong\u003e, this hoodie delivers a clean, confident look rooted in coastal style. Timeless and versatile, it’s built for cool mornings, travel days, and everyday wear when details matter.\u003c\/p\u003e\n\u003cp data-start=\"859\" data-end=\"870\"\u003e\u003cstrong data-start=\"859\" data-end=\"870\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"871\" data-end=\"1104\"\u003e\n\u003cli data-start=\"871\" data-end=\"903\"\u003e\n\u003cp data-start=\"873\" data-end=\"903\"\u003eHigh-quality Peruvian cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"904\" data-end=\"964\"\u003e\n\u003cp data-start=\"906\" data-end=\"964\"\u003eCut-and-sew construction for improved fit and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"965\" data-end=\"1003\"\u003e\n\u003cp data-start=\"967\" data-end=\"1003\"\u003eEmbroidered Blueline logo on chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1004\" data-end=\"1049\"\u003e\n\u003cp data-start=\"1006\" data-end=\"1049\"\u003eSoft, structured feel with a clean finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1050\" data-end=\"1104\"\u003e\n\u003cp data-start=\"1052\" data-end=\"1104\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-12-12T09:14:46-05:00","created_at":"2025-12-11T17:41:39-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Hoodies","tags":[],"price":12000,"price_min":12000,"price_max":12000,"available":true,"price_varies":false,"compare_at_price":12000,"compare_at_price_min":12000,"compare_at_price_max":12000,"compare_at_price_varies":false,"variants":[{"id":43225815908430,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000151121","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Marina Blue - S","public_title":"S","options":["S"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151121","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43225815875662,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000151120","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Marina Blue - M","public_title":"M","options":["M"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151120","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43225815842894,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000151119","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Hampton Hoodie – Marina Blue - L","public_title":"L","options":["L"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151119","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43225815810126,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000151118","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Marina Blue - XL","public_title":"XL","options":["XL"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151118","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43225815777358,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000151117","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Hampton Hoodie – Marina Blue - 2XL","public_title":"2XL","options":["2XL"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151117","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Marina_blue_Blueline_hoodie_with_embroidered_logo.png?v=1765579543"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Marina_blue_Blueline_hoodie_with_embroidered_logo.png?v=1765579543","options":["Size"],"media":[{"alt":"Marina blue Blueline hoodie with embroidered logo on the chest displayed on a white background","id":32746758701134,"position":1,"preview_image":{"aspect_ratio":1.0,"height":500,"width":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Marina_blue_Blueline_hoodie_with_embroidered_logo.png?v=1765579543"},"aspect_ratio":1.0,"height":500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Marina_blue_Blueline_hoodie_with_embroidered_logo.png?v=1765579543","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"289\" data-end=\"615\"\u003eDesigned with intention and made to be worn for years. The \u003cstrong data-start=\"348\" data-end=\"390\"\u003eBlueline Hampton Hoodie in Marina Blue\u003c\/strong\u003e is crafted from soft Peruvian cotton and built using a true cut-and-sew process for a refined fit and lasting structure. The fabric has a substantial feel without being heavy, offering comfort that holds its shape over time.\u003c\/p\u003e\n\u003cp data-start=\"617\" data-end=\"857\"\u003eFinished with an \u003cstrong data-start=\"634\" data-end=\"680\"\u003eembroidered Blueline logo across the chest\u003c\/strong\u003e, this hoodie delivers a clean, confident look rooted in coastal style. Timeless and versatile, it’s built for cool mornings, travel days, and everyday wear when details matter.\u003c\/p\u003e\n\u003cp data-start=\"859\" data-end=\"870\"\u003e\u003cstrong data-start=\"859\" data-end=\"870\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"871\" data-end=\"1104\"\u003e\n\u003cli data-start=\"871\" data-end=\"903\"\u003e\n\u003cp data-start=\"873\" data-end=\"903\"\u003eHigh-quality Peruvian cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"904\" data-end=\"964\"\u003e\n\u003cp data-start=\"906\" data-end=\"964\"\u003eCut-and-sew construction for improved fit and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"965\" data-end=\"1003\"\u003e\n\u003cp data-start=\"967\" data-end=\"1003\"\u003eEmbroidered Blueline logo on chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1004\" data-end=\"1049\"\u003e\n\u003cp data-start=\"1006\" data-end=\"1049\"\u003eSoft, structured feel with a clean finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1050\" data-end=\"1104\"\u003e\n\u003cp data-start=\"1052\" data-end=\"1104\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}},{"id":303986081870,"handle":"valentines-day-gifts-for-him","updated_at":"2026-04-25T07:13:46-04:00","published_at":"2026-02-04T09:42:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Him","body_html":"\u003ch3 data-start=\"331\" data-end=\"364\"\u003eValentine’s Day Gifts for Him\u003c\/h3\u003e\n\u003cp data-start=\"365\" data-end=\"558\"\u003eFinding the right gift doesn’t have to be complicated. Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}}]}
[{"alt":"Marina blue Blueline hoodie with embroidered logo on the chest displayed on a white background","id":32746758701134,"position":1,"preview_image":{"aspect_ratio":1.0,"height":500,"width":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Marina_blue_Blueline_hoodie_with_embroidered_logo.png?v=1765579543"},"aspect_ratio":1.0,"height":500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Marina_blue_Blueline_hoodie_with_embroidered_logo.png?v=1765579543","width":500}]
{"item":{"id":7779525361742,"title":"Blueline Christmas T-Shirt 2025 – Washed Natural","handle":"blueline-christmas-tshirt-2025-washed-natural","description":"\u003cp data-start=\"525\" data-end=\"791\"\u003eCelebrate the season with the Blueline Christmas T-Shirt 2025 in Washed Natural. Featuring a festive illustrated pickup truck hauling a Christmas tree through Jupiter, Florida, this limited-edition tee blends classic holiday style with the coastal charm of Blueline.\u003c\/p\u003e\n\u003cp data-start=\"793\" data-end=\"1089\"\u003ePrinted on a soft, comfortable fabric with a relaxed fit, it’s perfect for holiday events, beach gatherings, Christmas parties, or gifting. A collectible seasonal shirt that brings together surf culture, small-town holiday vibes, and the spirit of Jupiter during the most joyful time of the year.\u003c\/p\u003e","published_at":"2025-12-05T15:10:47-05:00","created_at":"2025-12-05T12:23:23-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":["Christmas","mens","T-shirt"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43208178466894,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150716","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Christmas T-Shirt 2025 – Washed Natural - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150716","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43208178499662,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150717","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Christmas T-Shirt 2025 – Washed Natural - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150717","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43208178434126,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150715","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Christmas T-Shirt 2025 – Washed Natural - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150715","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43208178401358,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150714","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Christmas T-Shirt 2025 – Washed Natural - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150714","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43208178368590,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150713","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Christmas T-Shirt 2025 – Washed Natural - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150713","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_T-shirt_pick_up_truck_surfboard_christmas_tree.png?v=1765035487","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_Tee_front_view.png?v=1765035520","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_tree_on_man_removing_christmas_tree_from_pick_up_truck.jpg?v=1765035590"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_T-shirt_pick_up_truck_surfboard_christmas_tree.png?v=1765035487","options":["Size"],"media":[{"alt":"Blueline Christmas T-Shirt 2025 in Washed Natural with festive holiday truck graphic and Jupiter Florida text – back view","id":32005009571918,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_T-shirt_pick_up_truck_surfboard_christmas_tree.png?v=1765035487"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_T-shirt_pick_up_truck_surfboard_christmas_tree.png?v=1765035487","width":1080},{"alt":"Blueline Christmas t-shirt front view","id":32005009539150,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_Tee_front_view.png?v=1765035520"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_Tee_front_view.png?v=1765035520","width":1080},{"alt":"Man loading a Christmas tree into a truck wearing a 'Blueline Christmas' t-shirt in Jupiter Florida","id":32005276860494,"position":3,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_tree_on_man_removing_christmas_tree_from_pick_up_truck.jpg?v=1765035590"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_tree_on_man_removing_christmas_tree_from_pick_up_truck.jpg?v=1765035590","width":1366}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"525\" data-end=\"791\"\u003eCelebrate the season with the Blueline Christmas T-Shirt 2025 in Washed Natural. Featuring a festive illustrated pickup truck hauling a Christmas tree through Jupiter, Florida, this limited-edition tee blends classic holiday style with the coastal charm of Blueline.\u003c\/p\u003e\n\u003cp data-start=\"793\" data-end=\"1089\"\u003ePrinted on a soft, comfortable fabric with a relaxed fit, it’s perfect for holiday events, beach gatherings, Christmas parties, or gifting. A collectible seasonal shirt that brings together surf culture, small-town holiday vibes, and the spirit of Jupiter during the most joyful time of the year.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
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{"item":{"id":7779219800142,"title":"JUP Cotton Twill Hat – Navy\/Carolina","handle":"jup-cotton-twill-hat-navy-carolina","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Cotton Twill Hat in Navy\/Carolina delivers a clean, classic look inspired by Jupiter, Florida. Featuring bold JUP lettering and a soft cotton twill build, this hat is comfortable, lightweight, and perfect for everyday wear on the water, around town, or at the beach. A simple Jupiter staple crafted for the coastal lifestyle.\u003c\/p\u003e","published_at":"2025-12-06T13:33:23-05:00","created_at":"2025-12-04T13:08:20-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["Hat","Jup","Jupiter"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43206475153486,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150818","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"JUP Cotton Twill Hat – Navy\/Carolina","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000150818","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985","options":["Title"],"media":[{"alt":"JUP Cotton Twill Hat Navy\/Carolina with bold JUP lettering on dock in Jupiter Florida","id":32084859027534,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Cotton Twill Hat in Navy\/Carolina delivers a clean, classic look inspired by Jupiter, Florida. Featuring bold JUP lettering and a soft cotton twill build, this hat is comfortable, lightweight, and perfect for everyday wear on the water, around town, or at the beach. A simple Jupiter staple crafted for the coastal lifestyle.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Signature JUP \u0026 Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}}]}
[{"alt":"JUP Cotton Twill Hat Navy\/Carolina with bold JUP lettering on dock in Jupiter Florida","id":32084859027534,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985","width":2848}]
{"item":{"id":7779217801294,"title":"Classic Blueline Cord Hat – Quarry","handle":"classic-blueline-cord-hat-quarry","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Classic Blueline Cord Hat in Quarry features soft corduroy texture, a relaxed vintage fit, and multicolor rope detailing for a coastal retro look. Finished with embroidered Blueline Surf \u0026amp; Paddle Co. lettering, this hat blends comfort and style for beach days, boat runs, and everyday Jupiter living.\u003c\/p\u003e","published_at":"2025-12-06T14:14:46-05:00","created_at":"2025-12-04T12:59:03-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Flat Brim","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43206471024718,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150816","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Classic Blueline Cord Hat – Quarry","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000150816","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476","options":["Title"],"media":[{"alt":"Classic Blueline Cord Hat in Quarry with multicolor rope and embroidered logo on dock in Jupiter Florida","id":32084944126030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Classic Blueline Cord Hat in Quarry features soft corduroy texture, a relaxed vintage fit, and multicolor rope detailing for a coastal retro look. Finished with embroidered Blueline Surf \u0026amp; Paddle Co. lettering, this hat blends comfort and style for beach days, boat runs, and everyday Jupiter living.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-04-23T07:14:52-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Blueline’s Signature Performance Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}}]}
[{"alt":"Classic Blueline Cord Hat in Quarry with multicolor rope and embroidered logo on dock in Jupiter Florida","id":32084944126030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476","width":2848}]
{"item":{"id":7777507180622,"title":"JUP Trucker Hat – Tan\/Camo","handle":"jup-trucker-hat-tan-camo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Trucker Hat in Tan\/Camo blends bold Jupiter style with a rugged outdoor look. Featuring oversized JUP lettering across the foam front and a camo brim and mesh back, this hat delivers lightweight comfort and coastal attitude. Perfect for boating, beach days, fishing, and everyday Florida living.\u003c\/p\u003e","published_at":"2025-12-06T14:24:37-05:00","created_at":"2025-12-03T06:45:17-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["camo","Foam Hat","Hat","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202386821198,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150729","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Tan\/Camo","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150729","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037","options":["Title"],"media":[{"alt":"JUP Trucker Hat Tan\/Camo with bold JUP lettering and camo brim on dock in Jupiter Florida","id":32086692167758,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Trucker Hat in Tan\/Camo blends bold Jupiter style with a rugged outdoor look. Featuring oversized JUP lettering across the foam front and a camo brim and mesh back, this hat delivers lightweight comfort and coastal attitude. Perfect for boating, beach days, fishing, and everyday Florida living.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Signature JUP \u0026 Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}}]}
[{"alt":"JUP Trucker Hat Tan\/Camo with bold JUP lettering and camo brim on dock in Jupiter Florida","id":32086692167758,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037","width":2848}]
{"item":{"id":7777506918478,"title":"JUP Trucker Hat – Olive\/Camo","handle":"jup-trucker-hat-olive-camo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRep your Jupiter pride with the JUP Trucker Hat in Olive\/Camo. This hat blends a bold JUP front patch with a rugged camo bill, giving you a true Florida-outdoors look. Lightweight, breathable, and built for everyday wear—from paddle sessions on the Loxahatchee to afternoons in town.\u003cbr data-start=\"649\" data-end=\"652\"\u003eA local favorite and a must-have for anyone who calls Jupiter home.\u003c\/p\u003e","published_at":"2025-12-06T14:32:13-05:00","created_at":"2025-12-03T06:45:14-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["camo","Foam Hat","Hat","Jup","Jupiter","jupiter surf shop","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":2499,"compare_at_price_min":2499,"compare_at_price_max":2499,"compare_at_price_varies":false,"variants":[{"id":43202386526286,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150730","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Olive\/Camo","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2499,"inventory_management":"shopify","barcode":"210000150730","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_and_camo_trucker_hat_Jupiter_FL.jpg?v=1765049583"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_and_camo_trucker_hat_Jupiter_FL.jpg?v=1765049583","options":["Title"],"media":[{"alt":"JUP olive and camo trucker hat on dock by the water in Jupiter, Florida","id":32086902079566,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_and_camo_trucker_hat_Jupiter_FL.jpg?v=1765049583"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_and_camo_trucker_hat_Jupiter_FL.jpg?v=1765049583","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRep your Jupiter pride with the JUP Trucker Hat in Olive\/Camo. This hat blends a bold JUP front patch with a rugged camo bill, giving you a true Florida-outdoors look. Lightweight, breathable, and built for everyday wear—from paddle sessions on the Loxahatchee to afternoons in town.\u003cbr data-start=\"649\" data-end=\"652\"\u003eA local favorite and a must-have for anyone who calls Jupiter home.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Signature JUP \u0026 Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}}]}
[{"alt":"JUP olive and camo trucker hat on dock by the water in Jupiter, Florida","id":32086902079566,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_and_camo_trucker_hat_Jupiter_FL.jpg?v=1765049583"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_and_camo_trucker_hat_Jupiter_FL.jpg?v=1765049583","width":2848}]
{"item":{"id":7777497088078,"title":"JUP Trucker Hat – Burgundy","handle":"jup-trucker-hat-burgundy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShow your Jupiter pride with the JUP Trucker Hat in Burgundy. This bold, lightweight trucker features the iconic JUP front logo and breathable mesh back—perfect for beach days, boat runs, and everyday life around Jupiter, Florida. A local favorite and one of our top-selling JUP styles.\u003c\/p\u003e","published_at":"2025-12-06T14:37:58-05:00","created_at":"2025-12-03T06:42:50-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202370437198,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150727","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Burgundy","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150727","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","options":["Title"],"media":[{"alt":"JUP burgundy trucker hat on dock by the water in Jupiter Florida","id":32087026171982,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShow your Jupiter pride with the JUP Trucker Hat in Burgundy. This bold, lightweight trucker features the iconic JUP front logo and breathable mesh back—perfect for beach days, boat runs, and everyday life around Jupiter, Florida. A local favorite and one of our top-selling JUP styles.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Signature JUP \u0026 Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-04-26T07:12:57-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"JUP burgundy trucker hat on dock by the water in Jupiter Florida","id":32087026171982,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","width":2848}]
{"item":{"id":7777494106190,"title":"JUP Trucker Hat – Solid Coral","handle":"jup-trucker-hat-coral","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStand out in classic Jupiter style with the JUP Trucker Hat in Solid Coral. The bold JUP logo pops against the vibrant coral front, paired with a breathable mesh back for all-day comfort. A local favorite and perfect for beach days, boat trips, and repping JUP anywhere you go.\u003c\/p\u003e","published_at":"2025-12-06T14:50:32-05:00","created_at":"2025-12-03T06:42:06-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202366701646,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150726","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Solid Coral","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000150726","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","options":["Title"],"media":[{"alt":"JUP coral trucker hat on dock by the water in Jupiter Florida","id":32087666884686,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStand out in classic Jupiter style with the JUP Trucker Hat in Solid Coral. The bold JUP logo pops against the vibrant coral front, paired with a breathable mesh back for all-day comfort. A local favorite and perfect for beach days, boat trips, and repping JUP anywhere you go.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Signature JUP \u0026 Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-04-26T07:12:57-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"JUP coral trucker hat on dock by the water in Jupiter Florida","id":32087666884686,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","width":2848}]
{"item":{"id":7777493942350,"title":"JUP Trucker Hat – Solid Olive","handle":"jup-trucker-hat-olive","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRep Jupiter in clean, everyday style with the JUP Trucker Hat in Solid Olive. The bold JUP logo stands out on an earthy olive base, paired with a breathable mesh back for comfort on the water, the trails, or around town. A staple for locals and JUP fans everywhere.\u003c\/p\u003e","published_at":"2025-12-06T14:49:36-05:00","created_at":"2025-12-03T06:42:04-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter","jupiter surf shop","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202366439502,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150725","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Solid Olive","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150725","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598","options":["Title"],"media":[{"alt":"JUP olive trucker hat on dock by the water in Jupiter Florida","id":32086643966030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRep Jupiter in clean, everyday style with the JUP Trucker Hat in Solid Olive. The bold JUP logo stands out on an earthy olive base, paired with a breathable mesh back for comfort on the water, the trails, or around town. A staple for locals and JUP fans everywhere.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Signature JUP \u0026 Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}}]}
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{"item":{"id":7776453132366,"title":"Triangle Lighthouse T-Shirt Alpine Green\/Orange","handle":"triangle-lighthouse-tshirt-alpine-green","description":"\u003ch3 data-start=\"572\" data-end=\"622\"\u003e\u003cstrong data-start=\"576\" data-end=\"620\"\u003eFull Product Description (SEO-optimized)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"623\" data-end=\"1041\"\u003eRep Jupiter’s iconic lighthouse with this clean, coastal tee built for life on and off the water. The Triangle Lighthouse T-Shirt features a bold back graphic printed in bright orange on an Alpine Green base, blending soft comfort with classic Blueline style. 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The Triangle Lighthouse T-Shirt features a bold back graphic printed in bright orange on an Alpine Green base, blending soft comfort with classic Blueline style. Perfect for post surfing \u0026amp; paddling sessions, out on the boat, or exploring the Jupiter Inlet, this tee is lightweight, durable, and made for the South Florida lifestyle.\u003c\/p\u003e\n\u003ch3 data-start=\"1043\" data-end=\"1059\"\u003e\u003cstrong data-start=\"1047\" data-end=\"1059\"\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1060\" data-end=\"1292\"\u003e\n\u003cli data-start=\"1060\" data-end=\"1116\"\u003e\n\u003cp data-start=\"1062\" data-end=\"1116\"\u003eSoft, breathable cotton-blend ideal for Florida heat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1117\" data-end=\"1171\"\u003e\n\u003cp data-start=\"1119\" data-end=\"1171\"\u003eTriangle Lighthouse back graphic in vibrant orange\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1172\" data-end=\"1207\"\u003e\n\u003cp data-start=\"1174\" data-end=\"1207\"\u003eBlueline Surf \u0026amp; Paddle Co. logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1208\" data-end=\"1236\"\u003e\n\u003cp data-start=\"1210\" data-end=\"1236\"\u003eComfortable everyday fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1237\" data-end=\"1292\"\u003e\n\u003cp data-start=\"1239\" data-end=\"1292\"\u003eMade for beach days, boat days \u0026amp; Jupiter adventures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1294\" data-end=\"1312\"\u003e\u003cstrong data-start=\"1298\" data-end=\"1312\"\u003eFit \u0026amp; Feel\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1313\" data-end=\"1388\"\u003e\n\u003cli data-start=\"1313\" data-end=\"1329\"\u003e\n\u003cp data-start=\"1315\" data-end=\"1329\"\u003eStandard fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1330\" data-end=\"1346\"\u003e\n\u003cp data-start=\"1332\" data-end=\"1346\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1347\" data-end=\"1388\"\u003e\n\u003cp data-start=\"1349\" data-end=\"1388\"\u003eBreaks in and softens with every wash\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1390\" data-end=\"1411\"\u003e\u003cstrong data-start=\"1394\" data-end=\"1411\"\u003eFabric \u0026amp; Care\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1412\" data-end=\"1474\"\u003e\n\u003cli data-start=\"1412\" data-end=\"1436\"\u003e\n\u003cp data-start=\"1414\" data-end=\"1436\"\u003ePremium cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1437\" data-end=\"1474\"\u003e\n\u003cp data-start=\"1439\" data-end=\"1474\"\u003eMachine wash cold, tumble dry low\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1476\" data-end=\"1502\"\u003e\u003cstrong data-start=\"1480\" data-end=\"1502\"\u003eBlueline Lifestyle\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1503\" data-end=\"1620\"\u003eInspired by our home waters in Jupiter, Florida built for people who live and love the coastal life style.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"tier-1","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
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{"item":{"id":7776452739150,"title":"Beacon Jupiter Lighthouse T-Shirt – Heather Seafoam","handle":"beacon-jupiter-lighthouse-tshirt-heather-seafoam","description":"\u003ch2 data-start=\"625\" data-end=\"669\"\u003e\u003cstrong data-start=\"628\" data-end=\"667\"\u003eProduct Description (SEO-Optimized)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"670\" data-end=\"1090\"\u003eThe Beacon Jupiter Lighthouse T-Shirt blends soft comfort with one of our most iconic Blueline graphics. Printed on a Heather Seafoam tee, this design features the historic Jupiter Lighthouse, a symbol of our home waters and the coastal lifestyle we live every day. Lightweight, breathable, and perfect for Florida heat, this shirt is built for beach days, paddle sessions, boat rides, and everyday wear around Jupiter.\u003c\/p\u003e\n\u003ch3 data-start=\"1092\" data-end=\"1108\"\u003e\u003cstrong data-start=\"1096\" data-end=\"1108\"\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1109\" data-end=\"1374\"\u003e\n\u003cli data-start=\"1109\" data-end=\"1178\"\u003e\n\u003cp data-start=\"1111\" data-end=\"1178\"\u003eSoft, breathable cotton-blend ideal for the South Florida climate\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1179\" data-end=\"1235\"\u003e\n\u003cp data-start=\"1181\" data-end=\"1235\"\u003eJupiter Lighthouse Beacon graphic on Heather Seafoam\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1236\" data-end=\"1281\"\u003e\n\u003cp data-start=\"1238\" data-end=\"1281\"\u003eBlueline Surf \u0026amp; Paddle Co. coastal design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1282\" data-end=\"1341\"\u003e\n\u003cp data-start=\"1284\" data-end=\"1341\"\u003eGreat for beach days, boating, and casual everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1342\" data-end=\"1374\"\u003e\n\u003cp data-start=\"1344\" data-end=\"1374\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1376\" data-end=\"1394\"\u003e\u003cstrong data-start=\"1380\" data-end=\"1394\"\u003eFit \u0026amp; Feel\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1395\" data-end=\"1480\"\u003e\n\u003cli data-start=\"1395\" data-end=\"1411\"\u003e\n\u003cp data-start=\"1397\" data-end=\"1411\"\u003eStandard fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1412\" data-end=\"1428\"\u003e\n\u003cp data-start=\"1414\" data-end=\"1428\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1429\" data-end=\"1480\"\u003e\n\u003cp data-start=\"1431\" data-end=\"1480\"\u003eSoft, lightweight, and comfortable from day one\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1482\" data-end=\"1503\"\u003e\u003cstrong data-start=\"1486\" data-end=\"1503\"\u003eFabric \u0026amp; Care\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1504\" data-end=\"1566\"\u003e\n\u003cli data-start=\"1504\" data-end=\"1528\"\u003e\n\u003cp data-start=\"1506\" data-end=\"1528\"\u003ePremium cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1529\" data-end=\"1566\"\u003e\n\u003cp data-start=\"1531\" data-end=\"1566\"\u003eMachine wash cold, tumble dry low\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1568\" data-end=\"1594\"\u003e\u003cstrong data-start=\"1572\" data-end=\"1594\"\u003eBlueline Lifestyle\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1595\" data-end=\"1715\"\u003eInspired by life on the Jupiter Inlet, built for those who surf, paddle, fish, and explore our South Florida coastline.\u003c\/p\u003e","published_at":"2025-12-01T14:15:54-05:00","created_at":"2025-12-01T13:55:41-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - 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2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150145","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Beacon_Jupiter_Lighthouse_T-Shirt_Heather_Seafoam_back_graphic.png?v=1764715064","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_of_the_Beacon_Jupiter_Lighthouse_T-Shirt_Heather_Seafoam_front_graphic.png?v=1764715104"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Beacon_Jupiter_Lighthouse_T-Shirt_Heather_Seafoam_back_graphic.png?v=1764715064","options":["Size"],"media":[{"alt":"Back view of the Beacon Jupiter Lighthouse T-Shirt in Heather Seafoam with orange lighthouse graphic","id":31338010017870,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Beacon_Jupiter_Lighthouse_T-Shirt_Heather_Seafoam_back_graphic.png?v=1764715064"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Beacon_Jupiter_Lighthouse_T-Shirt_Heather_Seafoam_back_graphic.png?v=1764715064","width":1080},{"alt":"Beacon Jupiter Lighthouse T-Shirt Heather Seafoam front graphic","id":31338009985102,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_of_the_Beacon_Jupiter_Lighthouse_T-Shirt_Heather_Seafoam_front_graphic.png?v=1764715104"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_of_the_Beacon_Jupiter_Lighthouse_T-Shirt_Heather_Seafoam_front_graphic.png?v=1764715104","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2 data-start=\"625\" data-end=\"669\"\u003e\u003cstrong data-start=\"628\" data-end=\"667\"\u003eProduct Description (SEO-Optimized)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"670\" data-end=\"1090\"\u003eThe Beacon Jupiter Lighthouse T-Shirt blends soft comfort with one of our most iconic Blueline graphics. Printed on a Heather Seafoam tee, this design features the historic Jupiter Lighthouse, a symbol of our home waters and the coastal lifestyle we live every day. Lightweight, breathable, and perfect for Florida heat, this shirt is built for beach days, paddle sessions, boat rides, and everyday wear around Jupiter.\u003c\/p\u003e\n\u003ch3 data-start=\"1092\" data-end=\"1108\"\u003e\u003cstrong data-start=\"1096\" data-end=\"1108\"\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1109\" data-end=\"1374\"\u003e\n\u003cli data-start=\"1109\" data-end=\"1178\"\u003e\n\u003cp data-start=\"1111\" data-end=\"1178\"\u003eSoft, breathable cotton-blend ideal for the South Florida climate\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1179\" data-end=\"1235\"\u003e\n\u003cp data-start=\"1181\" data-end=\"1235\"\u003eJupiter Lighthouse Beacon graphic on Heather Seafoam\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1236\" data-end=\"1281\"\u003e\n\u003cp data-start=\"1238\" data-end=\"1281\"\u003eBlueline Surf \u0026amp; Paddle Co. coastal design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1282\" data-end=\"1341\"\u003e\n\u003cp data-start=\"1284\" data-end=\"1341\"\u003eGreat for beach days, boating, and casual everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1342\" data-end=\"1374\"\u003e\n\u003cp data-start=\"1344\" data-end=\"1374\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1376\" data-end=\"1394\"\u003e\u003cstrong data-start=\"1380\" data-end=\"1394\"\u003eFit \u0026amp; Feel\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1395\" data-end=\"1480\"\u003e\n\u003cli data-start=\"1395\" data-end=\"1411\"\u003e\n\u003cp data-start=\"1397\" data-end=\"1411\"\u003eStandard fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1412\" data-end=\"1428\"\u003e\n\u003cp data-start=\"1414\" data-end=\"1428\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1429\" data-end=\"1480\"\u003e\n\u003cp data-start=\"1431\" data-end=\"1480\"\u003eSoft, lightweight, and comfortable from day one\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1482\" data-end=\"1503\"\u003e\u003cstrong data-start=\"1486\" data-end=\"1503\"\u003eFabric \u0026amp; Care\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1504\" data-end=\"1566\"\u003e\n\u003cli data-start=\"1504\" data-end=\"1528\"\u003e\n\u003cp data-start=\"1506\" data-end=\"1528\"\u003ePremium cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1529\" data-end=\"1566\"\u003e\n\u003cp data-start=\"1531\" data-end=\"1566\"\u003eMachine wash cold, tumble dry low\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1568\" data-end=\"1594\"\u003e\u003cstrong data-start=\"1572\" data-end=\"1594\"\u003eBlueline Lifestyle\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1595\" data-end=\"1715\"\u003eInspired by life on the Jupiter Inlet, built for those who surf, paddle, fish, and explore our South Florida coastline.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"tier-1","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
[{"alt":"Back view of the Beacon Jupiter Lighthouse T-Shirt in Heather Seafoam with orange lighthouse graphic","id":31338010017870,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Beacon_Jupiter_Lighthouse_T-Shirt_Heather_Seafoam_back_graphic.png?v=1764715064"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Beacon_Jupiter_Lighthouse_T-Shirt_Heather_Seafoam_back_graphic.png?v=1764715064","width":1080},{"alt":"Beacon Jupiter Lighthouse T-Shirt Heather Seafoam front graphic","id":31338009985102,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_of_the_Beacon_Jupiter_Lighthouse_T-Shirt_Heather_Seafoam_front_graphic.png?v=1764715104"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_of_the_Beacon_Jupiter_Lighthouse_T-Shirt_Heather_Seafoam_front_graphic.png?v=1764715104","width":1080}]
{"item":{"id":7776452247630,"title":"Frogskin Camo T-Shirt – Ice Blue","handle":"frogskin-camo-tshirt-ice-blue","description":"\u003cp data-start=\"1474\" data-end=\"1854\"\u003eThe Frogskin Camo T-Shirt brings a bold coastal camo look to one of our most comfortable everyday tees. Printed on an Ice Blue shirt, this design features a large Frogskin camo Blueline graphic on the back with a small left-chest logo up front. Lightweight, breathable, and perfect for the Florida heat, it’s made for surf sessions, paddle days, boat runs, and all things Jupiter.\u003c\/p\u003e\n\u003ch3 data-start=\"1856\" data-end=\"1872\"\u003e\u003cstrong data-start=\"1860\" data-end=\"1872\"\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1873\" data-end=\"2108\"\u003e\n\u003cli data-start=\"1873\" data-end=\"1929\"\u003e\n\u003cp data-start=\"1875\" data-end=\"1929\"\u003eSoft, breathable cotton-blend ideal for warm weather\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1930\" data-end=\"1990\"\u003e\n\u003cp data-start=\"1932\" data-end=\"1990\"\u003eFrogskin camo back graphic with left-chest Blueline logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1991\" data-end=\"2020\"\u003e\n\u003cp data-start=\"1993\" data-end=\"2020\"\u003eIce Blue coastal colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2021\" data-end=\"2075\"\u003e\n\u003cp data-start=\"2023\" data-end=\"2075\"\u003ePerfect for boating, beach days, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2076\" data-end=\"2108\"\u003e\n\u003cp data-start=\"2078\" data-end=\"2108\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"2110\" data-end=\"2128\"\u003e\u003cstrong data-start=\"2114\" data-end=\"2128\"\u003eFit \u0026amp; Feel\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2129\" data-end=\"2202\"\u003e\n\u003cli data-start=\"2129\" data-end=\"2145\"\u003e\n\u003cp data-start=\"2131\" data-end=\"2145\"\u003eStandard fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2146\" data-end=\"2162\"\u003e\n\u003cp data-start=\"2148\" data-end=\"2162\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2163\" data-end=\"2202\"\u003e\n\u003cp data-start=\"2165\" data-end=\"2202\"\u003eLightweight, soft, and easy to wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"2204\" data-end=\"2225\"\u003e\u003cstrong data-start=\"2208\" data-end=\"2225\"\u003eFabric \u0026amp; Care\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2226\" data-end=\"2288\"\u003e\n\u003cli data-start=\"2226\" data-end=\"2250\"\u003e\n\u003cp data-start=\"2228\" data-end=\"2250\"\u003ePremium cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2251\" data-end=\"2288\"\u003e\n\u003cp data-start=\"2253\" data-end=\"2288\"\u003eMachine wash cold, tumble dry low\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"2290\" data-end=\"2316\"\u003e\u003cstrong data-start=\"2294\" data-end=\"2316\"\u003eBlueline Lifestyle\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2317\" data-end=\"2375\"\u003eBuilt for the Jupiter surf, paddle, and coastal lifestyle.\u003c\/p\u003e","published_at":"2025-12-01T14:14:51-05:00","created_at":"2025-12-01T13:53:52-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - 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L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150140","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328692302,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150143","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Frogskin Camo T-Shirt – Ice Blue - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150143","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328725070,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150144","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Frogskin Camo T-Shirt – Ice Blue - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150144","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Back_Frogskin_Camo_T-shirt_in_Ice_Blue_by_Blueline_Surf_and_Paddle.png?v=1764715304","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_of_the_Blueline_Surf_and_Paddle_Frogskin_Camo_T-Shirt_in_Ice_Blue.png?v=1764715346"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Back_Frogskin_Camo_T-shirt_in_Ice_Blue_by_Blueline_Surf_and_Paddle.png?v=1764715304","options":["Size"],"media":[{"alt":"Back view of the Frogskin Camo T-Shirt in Ice Blue with large camo Blueline graphic","id":31338010181710,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Back_Frogskin_Camo_T-shirt_in_Ice_Blue_by_Blueline_Surf_and_Paddle.png?v=1764715304"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Back_Frogskin_Camo_T-shirt_in_Ice_Blue_by_Blueline_Surf_and_Paddle.png?v=1764715304","width":1080},{"alt":"Front view of the Frogskin Camo T-Shirt in Ice Blue with small left-chest Blueline logo","id":31338010083406,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_of_the_Blueline_Surf_and_Paddle_Frogskin_Camo_T-Shirt_in_Ice_Blue.png?v=1764715346"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_of_the_Blueline_Surf_and_Paddle_Frogskin_Camo_T-Shirt_in_Ice_Blue.png?v=1764715346","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"1474\" data-end=\"1854\"\u003eThe Frogskin Camo T-Shirt brings a bold coastal camo look to one of our most comfortable everyday tees. Printed on an Ice Blue shirt, this design features a large Frogskin camo Blueline graphic on the back with a small left-chest logo up front. Lightweight, breathable, and perfect for the Florida heat, it’s made for surf sessions, paddle days, boat runs, and all things Jupiter.\u003c\/p\u003e\n\u003ch3 data-start=\"1856\" data-end=\"1872\"\u003e\u003cstrong data-start=\"1860\" data-end=\"1872\"\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1873\" data-end=\"2108\"\u003e\n\u003cli data-start=\"1873\" data-end=\"1929\"\u003e\n\u003cp data-start=\"1875\" data-end=\"1929\"\u003eSoft, breathable cotton-blend ideal for warm weather\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1930\" data-end=\"1990\"\u003e\n\u003cp data-start=\"1932\" data-end=\"1990\"\u003eFrogskin camo back graphic with left-chest Blueline logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1991\" data-end=\"2020\"\u003e\n\u003cp data-start=\"1993\" data-end=\"2020\"\u003eIce Blue coastal colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2021\" data-end=\"2075\"\u003e\n\u003cp data-start=\"2023\" data-end=\"2075\"\u003ePerfect for boating, beach days, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2076\" data-end=\"2108\"\u003e\n\u003cp data-start=\"2078\" data-end=\"2108\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"2110\" data-end=\"2128\"\u003e\u003cstrong data-start=\"2114\" data-end=\"2128\"\u003eFit \u0026amp; Feel\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2129\" data-end=\"2202\"\u003e\n\u003cli data-start=\"2129\" data-end=\"2145\"\u003e\n\u003cp data-start=\"2131\" data-end=\"2145\"\u003eStandard fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2146\" data-end=\"2162\"\u003e\n\u003cp data-start=\"2148\" data-end=\"2162\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2163\" data-end=\"2202\"\u003e\n\u003cp data-start=\"2165\" data-end=\"2202\"\u003eLightweight, soft, and easy to wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"2204\" data-end=\"2225\"\u003e\u003cstrong data-start=\"2208\" data-end=\"2225\"\u003eFabric \u0026amp; Care\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2226\" data-end=\"2288\"\u003e\n\u003cli data-start=\"2226\" data-end=\"2250\"\u003e\n\u003cp data-start=\"2228\" data-end=\"2250\"\u003ePremium cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2251\" data-end=\"2288\"\u003e\n\u003cp data-start=\"2253\" data-end=\"2288\"\u003eMachine wash cold, tumble dry low\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"2290\" data-end=\"2316\"\u003e\u003cstrong data-start=\"2294\" data-end=\"2316\"\u003eBlueline Lifestyle\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2317\" data-end=\"2375\"\u003eBuilt for the Jupiter surf, paddle, and coastal lifestyle.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"tier-1","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
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{"item":{"id":7776452214862,"title":"Blueline Jupiter Shop T-Shirt – Washed White","handle":"blueline-jupiter-shop-t-shirt-washed-white","description":"\u003cp data-start=\"617\" data-end=\"869\"\u003eBring home a piece of Jupiter with the Blueline Jupiter Shop T-Shirt in Washed White. Featuring a detailed sketch of our iconic Blueline Surf \u0026amp; Paddle Co. storefront, this South Florida inspired T-shirt blends local style with everyday comfort.\u003c\/p\u003e\n\u003cp data-start=\"871\" data-end=\"1157\"\u003eMade from soft, breathable fabric and designed for a relaxed fit, it’s perfect for beach days, at home, or cruising around town. Whether you’re a longtime local or visiting Jupiter, this T-shirt is an easy way to show support for Blueline Surf and Paddle.\u003c\/p\u003e\n\u003cp data-start=\"1159\" data-end=\"1216\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"504\" data-end=\"799\"\u003e \u003c\/p\u003e","published_at":"2025-12-01T14:13:25-05:00","created_at":"2025-12-01T13:53:48-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195328561230,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150139","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Jupiter Shop T-Shirt – Washed White - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150139","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328528462,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150138","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Jupiter Shop T-Shirt – Washed White - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150138","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328495694,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150137","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Jupiter Shop T-Shirt – Washed White - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150137","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328462926,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150136","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Jupiter Shop T-Shirt – Washed White - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150136","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328430158,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150135","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Jupiter Shop T-Shirt – Washed White - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150135","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Jupiter_Florida_sketch_t_shirt_back.png?v=1764797443","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Florida_Shop_T_Shirt.png?v=1764797481"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Jupiter_Florida_sketch_t_shirt_back.png?v=1764797443","options":["Size"],"media":[{"alt":"Blueline Surf and Paddle Co. Jupiter Surf Shop T-Shirt in Washed White with illustrated storefront graphic – back view","id":31338010214478,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Jupiter_Florida_sketch_t_shirt_back.png?v=1764797443"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Jupiter_Florida_sketch_t_shirt_back.png?v=1764797443","width":1080},{"alt":"Blueline Jupiter Shop T-Shirt in Washed White with small front chest logo – front view","id":31338007068750,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Florida_Shop_T_Shirt.png?v=1764797481"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Florida_Shop_T_Shirt.png?v=1764797481","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"617\" data-end=\"869\"\u003eBring home a piece of Jupiter with the Blueline Jupiter Shop T-Shirt in Washed White. Featuring a detailed sketch of our iconic Blueline Surf \u0026amp; Paddle Co. storefront, this South Florida inspired T-shirt blends local style with everyday comfort.\u003c\/p\u003e\n\u003cp data-start=\"871\" data-end=\"1157\"\u003eMade from soft, breathable fabric and designed for a relaxed fit, it’s perfect for beach days, at home, or cruising around town. Whether you’re a longtime local or visiting Jupiter, this T-shirt is an easy way to show support for Blueline Surf and Paddle.\u003c\/p\u003e\n\u003cp data-start=\"1159\" data-end=\"1216\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"504\" data-end=\"799\"\u003e \u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"tier-1","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":303986081870,"handle":"valentines-day-gifts-for-him","updated_at":"2026-04-25T07:13:46-04:00","published_at":"2026-02-04T09:42:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Him","body_html":"\u003ch3 data-start=\"331\" data-end=\"364\"\u003eValentine’s Day Gifts for Him\u003c\/h3\u003e\n\u003cp data-start=\"365\" data-end=\"558\"\u003eFinding the right gift doesn’t have to be complicated. Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}}]}
[{"alt":"Blueline Surf and Paddle Co. Jupiter Surf Shop T-Shirt in Washed White with illustrated storefront graphic – back view","id":31338010214478,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Jupiter_Florida_sketch_t_shirt_back.png?v=1764797443"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Jupiter_Florida_sketch_t_shirt_back.png?v=1764797443","width":1080},{"alt":"Blueline Jupiter Shop T-Shirt in Washed White with small front chest logo – front view","id":31338007068750,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Florida_Shop_T_Shirt.png?v=1764797481"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Florida_Shop_T_Shirt.png?v=1764797481","width":1080}]
{"item":{"id":7776452182094,"title":"Blueline Mermaid T-Shirt – Washed White","handle":"blueline-mermaid-t-shirt-washed-white","description":"\u003cp data-start=\"299\" data-end=\"502\"\u003eMake waves with the Blueline Mermaid T-Shirt in Washed White. Featuring a classic mermaid graphic inspired by our coastal South Florida roots, this T-shirt brings classic surf shop style with a fun, laid-back twist.\u003c\/p\u003e\n\u003cp data-start=\"504\" data-end=\"776\"\u003eSoft, breathable, and perfect for nights out in Jupiter or wherever the adventure takes you, this T-shirt delivers comfort and standout artwork in one. Whether you're a local or visiting our hometown shop, this is an easy favorite for anyone who loves the ocean and the Blueline lifestyle.\u003c\/p\u003e","published_at":"2025-12-01T14:12:35-05:00","created_at":"2025-12-01T13:53:43-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195328364622,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150123","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Mermaid T-Shirt – Washed White - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150123","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328331854,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150122","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Mermaid T-Shirt – Washed White - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150122","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328397390,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150124","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Mermaid T-Shirt – Washed White - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150124","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328266318,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150121","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Mermaid T-Shirt – Washed White - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150121","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328233550,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150120","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Mermaid T-Shirt – Washed White - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150120","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Mermaid_T-Shirt_back_view.png?v=1764798128","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_of_Blueline_Surf_and_Paddle_Co._Mermaid_T-shirt.png?v=1764798161"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Mermaid_T-Shirt_back_view.png?v=1764798128","options":["Size"],"media":[{"alt":"Blueline Mermaid T-Shirt in Washed White with bold mermaid graphic – back view","id":31338010148942,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Mermaid_T-Shirt_back_view.png?v=1764798128"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Mermaid_T-Shirt_back_view.png?v=1764798128","width":1080},{"alt":"Blueline Mermaid T-Shirt in Washed White with front chest logo – front view","id":31338005987406,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_of_Blueline_Surf_and_Paddle_Co._Mermaid_T-shirt.png?v=1764798161"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_of_Blueline_Surf_and_Paddle_Co._Mermaid_T-shirt.png?v=1764798161","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"299\" data-end=\"502\"\u003eMake waves with the Blueline Mermaid T-Shirt in Washed White. Featuring a classic mermaid graphic inspired by our coastal South Florida roots, this T-shirt brings classic surf shop style with a fun, laid-back twist.\u003c\/p\u003e\n\u003cp data-start=\"504\" data-end=\"776\"\u003eSoft, breathable, and perfect for nights out in Jupiter or wherever the adventure takes you, this T-shirt delivers comfort and standout artwork in one. Whether you're a local or visiting our hometown shop, this is an easy favorite for anyone who loves the ocean and the Blueline lifestyle.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"tier-1","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
[{"alt":"Blueline Mermaid T-Shirt in Washed White with bold mermaid graphic – back view","id":31338010148942,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Mermaid_T-Shirt_back_view.png?v=1764798128"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Mermaid_T-Shirt_back_view.png?v=1764798128","width":1080},{"alt":"Blueline Mermaid T-Shirt in Washed White with front chest logo – front view","id":31338005987406,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_of_Blueline_Surf_and_Paddle_Co._Mermaid_T-shirt.png?v=1764798161"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_of_Blueline_Surf_and_Paddle_Co._Mermaid_T-shirt.png?v=1764798161","width":1080}]
{"item":{"id":7776452116558,"title":"Blueline Marlin T-Shirt – Dark Grey Heather","handle":"blueline-marlin-t-shirt-dark-grey-heather","description":"\u003cp data-start=\"426\" data-end=\"640\"\u003eShow your love for the fishing and our waters with the Blueline Marlin T-Shirt in Dark Grey Heather. Featuring a vibrant marlin badge graphic labeled “Jupiter, FL,” this t-shirt brings classic surf and fishing style with that South Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"642\" data-end=\"916\"\u003eMade from soft, breathable fabric with a comfortable everyday fit, it’s perfect for fishing days, cruising the beach, or repping your favorite local surf shop around town. A clean, coastal T-shirt built for anyone who loves Jupiter’s ocean lifestyle and the Blueline spirit.\u003c\/p\u003e","published_at":"2025-12-01T14:11:34-05:00","created_at":"2025-12-01T13:53:38-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195328168014,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150129","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Marlin T-Shirt – Dark Grey Heather - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150129","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328135246,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150128","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Marlin T-Shirt – Dark Grey Heather - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150128","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328102478,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150127","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Marlin T-Shirt – Dark Grey Heather - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150127","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328069710,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150126","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Marlin T-Shirt – Dark Grey Heather - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150126","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328036942,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150125","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Marlin T-Shirt – Dark Grey Heather - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150125","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Marlin_t-shirt_in_dark_heather_gray.png?v=1764799014","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_Blueline_Marline_T-shirt_in_Dark_Gray.png?v=1764799052"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Marlin_t-shirt_in_dark_heather_gray.png?v=1764799014","options":["Size"],"media":[{"alt":"Blueline Marlin T-Shirt in Dark Grey Heather with Jupiter FL marlin badge graphic – back view","id":31338012901454,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Marlin_t-shirt_in_dark_heather_gray.png?v=1764799014"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Marlin_t-shirt_in_dark_heather_gray.png?v=1764799014","width":1080},{"alt":"Blueline Marlin T-Shirt in Dark Grey Heather with small front chest logo – front view","id":31338010771534,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_Blueline_Marline_T-shirt_in_Dark_Gray.png?v=1764799052"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_Blueline_Marline_T-shirt_in_Dark_Gray.png?v=1764799052","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"426\" data-end=\"640\"\u003eShow your love for the fishing and our waters with the Blueline Marlin T-Shirt in Dark Grey Heather. Featuring a vibrant marlin badge graphic labeled “Jupiter, FL,” this t-shirt brings classic surf and fishing style with that South Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"642\" data-end=\"916\"\u003eMade from soft, breathable fabric with a comfortable everyday fit, it’s perfect for fishing days, cruising the beach, or repping your favorite local surf shop around town. A clean, coastal T-shirt built for anyone who loves Jupiter’s ocean lifestyle and the Blueline spirit.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"tier-1","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
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{"item":{"id":7776451985486,"title":"Blueline Skiff \u0026 Fly Fishing T-Shirt – Heather Navy","handle":"blueline-skiff-fly-fishing-t-shirt-heather-navy","description":"\u003cp data-start=\"340\" data-end=\"580\"\u003eEmbrace the waterman lifestyle with the Blueline Skiff \u0026amp; Fly Fishing T-Shirt in Heather Navy. Featuring a hand-drawn skiff and fly fisherman graphic with a Jupiter, FL sunrise, this tee captures the heart of our coastal South Florida roots.\u003c\/p\u003e\n\u003cp data-start=\"582\" data-end=\"847\"\u003eSoft, lightweight, and built for comfort, it’s perfect for early morning sessions, sandbar days, or casting along the Intracoastal. This T-shirt is a must-have for anyone who loves fishing, boating, and the Blueline spirit that defines Jupiter’s waterfront culture.\u003c\/p\u003e","published_at":"2025-12-01T14:10:23-05:00","created_at":"2025-12-01T13:51:55-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195327840334,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150133","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Skiff \u0026 Fly Fishing T-Shirt – Heather Navy - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150133","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195327873102,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150134","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Skiff \u0026 Fly Fishing T-Shirt – Heather Navy - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150134","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195327807566,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150132","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Skiff \u0026 Fly Fishing T-Shirt – Heather Navy - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150132","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195327774798,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150131","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Skiff \u0026 Fly Fishing T-Shirt – Heather Navy - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150131","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195327742030,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150130","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Skiff \u0026 Fly Fishing T-Shirt – Heather Navy - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150130","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T_Shirt_Heather_Navy_Back_view.png?v=1764800125","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T-Shirt_in_Heather_Navy_with_small_chest_logo_front_view.png?v=1764800164"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T_Shirt_Heather_Navy_Back_view.png?v=1764800125","options":["Size"],"media":[{"alt":"Blueline Skiff \u0026 Fly Fishing T-Shirt in Heather Navy with hand-drawn skiff and fisherman graphic – back view","id":31338012704846,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T_Shirt_Heather_Navy_Back_view.png?v=1764800125"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T_Shirt_Heather_Navy_Back_view.png?v=1764800125","width":1080},{"alt":"Blueline Skiff \u0026 Fly Fishing T-Shirt in Heather Navy with small chest logo – front view","id":31338012770382,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T-Shirt_in_Heather_Navy_with_small_chest_logo_front_view.png?v=1764800164"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T-Shirt_in_Heather_Navy_with_small_chest_logo_front_view.png?v=1764800164","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"340\" data-end=\"580\"\u003eEmbrace the waterman lifestyle with the Blueline Skiff \u0026amp; Fly Fishing T-Shirt in Heather Navy. Featuring a hand-drawn skiff and fly fisherman graphic with a Jupiter, FL sunrise, this tee captures the heart of our coastal South Florida roots.\u003c\/p\u003e\n\u003cp data-start=\"582\" data-end=\"847\"\u003eSoft, lightweight, and built for comfort, it’s perfect for early morning sessions, sandbar days, or casting along the Intracoastal. This T-shirt is a must-have for anyone who loves fishing, boating, and the Blueline spirit that defines Jupiter’s waterfront culture.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"tier-1","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
[{"alt":"Blueline Skiff \u0026 Fly Fishing T-Shirt in Heather Navy with hand-drawn skiff and fisherman graphic – back view","id":31338012704846,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T_Shirt_Heather_Navy_Back_view.png?v=1764800125"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T_Shirt_Heather_Navy_Back_view.png?v=1764800125","width":1080},{"alt":"Blueline Skiff \u0026 Fly Fishing T-Shirt in Heather Navy with small chest logo – front view","id":31338012770382,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T-Shirt_in_Heather_Navy_with_small_chest_logo_front_view.png?v=1764800164"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T-Shirt_in_Heather_Navy_with_small_chest_logo_front_view.png?v=1764800164","width":1080}]