More Than a Surf Shop

Since 2010, Blueline Surf & Paddle Co. has grown alongside Jupiter's outdoor community.

Our shop sits in Jupiter Inlet Village at 997 N Highway A1A, Jupiter, Florida, minutes from the Jupiter Inlet, Lighthouse, beaches and Intracoastal Waterway.

The location isn't just part of our address. It shapes what we sell.

Our customers are getting dressed for boat days, morning paddles, afternoons at the sandbar, beach days, trips to the Bahamas, golf, travel and nights out around Jupiter.

That's why Blueline brings together surf and paddle equipment, premium coastal apparel, footwear, sun protection, beach essentials and our own Blueline merchandise.

Blueline Surf and Paddle build your own boat and paddle craft event in Jupiter Florida.

Built Around Life on the Water

Paddling has been part of Blueline from the beginning.

Our waterfront rental operation offers stand-up paddleboards and kayaks from a floating dock in front of Guanabanas Waterfront Restaurant & Bar.

Over the years, we've helped thousands of people get on the water, from first-time paddlers to experienced locals.

That experience influences the products we carry and the recommendations we make.

We don't evaluate a paddleboard only from its specifications. We understand how boards actually perform on the protected waterways, currents and changing conditions around Jupiter.

A drone photo looking over the intracoastal water way of Jupiter Florida in Palm Beach County. A boat on the water and the Jupiter Lighthouse in view.

The Blueline Brand

What started with a handful of Blueline T-shirts, hats, hoodies and stickers has developed into a complete Jupiter-inspired apparel and accessories collection.

Today you'll find original Blueline and JUP designs, UPF sun shirts, hats, boardshorts, activewear, polos, quarter-zips and collaborations with select premium brands.

The designs come from the same place as the store itself: Jupiter, the water and the people who call this place home.

Visit Blueline in Jupiter

Blueline Surf & Paddle Co.

997 N Highway A1A
Jupiter, Florida 33477

Blueline is located in Jupiter Inlet Village near the Jupiter Inlet, Jupiter Lighthouse, Love Street and the Intracoastal Waterway.

Paddleboard & Kayak Rentals

Our floating rental dock is located on the water in front of Guanabanas Waterfront Restaurant & Bar.

From the dock, paddlers can explore the surrounding Jupiter waterways, including protected areas around Sawfish Island and Sawfish Bay.

RENT PADDLEBOARDS & KAYAKS

Frequently Asked Questions

Where is Blueline Surf & Paddle Co. located?

Blueline Surf & Paddle Co. is located at 997 N Highway A1A, Jupiter, Florida 33477, in Jupiter Inlet Village near the Jupiter Inlet and Jupiter Lighthouse.

When was Blueline founded?

Blueline Surf & Paddle Co. was established in 2010 by Katy and Adam Whittington from their passion for paddle surfing, life on the water and premium retail.

Does Blueline offer local pickup?

Yes. Eligible products purchased from our online store can be ordered for local pickup at our Jupiter location. Local pickup is also available for eligible paddleboards and larger products.

Does Blueline ship?

Yes. Blueline ships online orders throughout the United States. Qualifying orders of $99 or more receive free shipping.

Does Blueline sell its own clothing?

Yes. Blueline has developed an extensive collection of original T-shirts, UPF sun shirts, hats, boardshorts, activewear, polos, quarter-zips and accessories inspired by Jupiter and South Florida's coastal lifestyle.

What brands does Blueline carry?

Along with our own Blueline merchandise, we carry a rotating assortment of premium surf, paddle, apparel, footwear, eyewear and outdoor brands. Depending on current inventory, these include Johnnie-O, Free Fly, Outerknown, Rip Curl, Roark, Rhythm, Marsh Wear, OluKai, Rainbow Sandals, Surftech, Costa, Maui Jim, YETI, Nomadix, Turtlebox and others.

Does Blueline rent paddleboards and kayaks?

Yes. Blueline operates a waterfront stand-up paddleboard and kayak rental location in Jupiter. Our floating rental dock is located in front of Guanabanas Waterfront Restaurant & Bar.

What should I wear paddleboarding in Florida?

Lightweight, quick-drying clothing with sun protection works best for paddling in Florida. We recommend a UPF sun shirt, boardshorts or active shorts, a hat, polarized sunglasses and sunscreen. Many stand-up paddlers prefer to paddle barefoot once they're on the board.

Always bring water, use appropriate personal flotation equipment and check current weather, wind, tides and water conditions before heading out.

What does Blueline recommend for a Jupiter boat or beach day?

Sun protection is the starting point. Depending on the day, we recommend UPF apparel, a hat, polarized sunglasses, sunscreen, boardshorts or quick-drying clothing, an insulated water bottle, water-friendly footwear and a towel.

The exact setup changes depending on whether you're heading offshore, paddling the Intracoastal, visiting the sandbar or spending the afternoon at the beach.