Group of friends wearing Blueline Surf & Paddle apparel sharing a toast under a tiki hut in Jupiter, Florida. Celebrating the South Florida lifestyle that inspires the Blueline brand.

Blueline Surf and Paddle Co., Established in 2010

Jupiter Florida Lifestyle
Surf Shop

Shop the favorites and newest collections below.

Blueline Surf and Paddle's Clothing and Accessories

Created for South Florida, the Bahamas and any where your travels take you!

Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history
Blueline Freshies
The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.
Blueline Best Sellers
Jupiter Apparel
Jupiter Apparel
Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf & Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.
Blueline Men's Apparel
blueline-womens-apparel-jupiter-lifestyle-jeep
Blueline Women’s Apparel
Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.
Blueline Kids Apparel

New Arrivals

The Latest Blueline Clothing and Essentials

Shop Blueline Freshies
Blueline Christmas Trucker Hat Red/White with holiday truck graphic on foam front – Jupiter FL coastal Christmas hat
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Blueline Christmas Trucker Hat – Red/White $27.99
Blueline Christmas t-shirt front view Blueline Christmas T-Shirt 2025 in Washed Natural with festive holiday truck graphic and Jupiter Florida text – back view
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Blueline Christmas T-Shirt 2025 – Washed Natural $34.95
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Marina blue Blueline hoodie with embroidered logo on the chest displayed on a white background
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Blueline Hampton Hoodie – Marina Blue $120.00
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Light blue Blueline hoodie with embroidered Jupiter logo on the chest displayed on a white background
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Blueline Hampton Hoodie – Breeze Blue $120.00
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White Blueline hoodie with embroidered script logo on the chest displayed on a transparent background
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Blueline Hampton Hoodie – White $120.00
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JUP Cotton Twill Hat Navy/Carolina with bold JUP lettering on dock in Jupiter Florida
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JUP Cotton Twill Hat – Navy/Carolina $39.95
Classic Blueline Cord Hat in Charcoal with rope detail on dock in Jupiter Florida
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Classic Blueline Cord Hat – Charcoal $39.95
Classic Blueline Cord Hat in Quarry with multicolor rope and embroidered logo on dock in Jupiter Florida
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Classic Blueline Cord Hat – Quarry $39.95
JUP Trucker Hat Tan/Camo with bold JUP lettering and camo brim on dock in Jupiter Florida
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JUP Trucker Hat – Tan/Camo $27.99
JUP burgundy trucker hat on dock by the water in Jupiter Florida
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JUP Trucker Hat – Burgundy $27.99
JUP coral trucker hat on dock by the water in Jupiter Florida
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JUP Trucker Hat – Solid Coral $27.99
JUP olive trucker hat on dock by the water in Jupiter Florida
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JUP Trucker Hat – Solid Olive $27.99

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