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Performance UV Shirts, T-Shirts, Hats, Hoodies & Coastal Clothing
Whether you're heading offshore before sunrise, paddling the Jupiter Inlet, spending the afternoon at the beach, or grabbing dinner after a day on the water, Blueline Men's Apparel is built for life on Florida's coast. Our men's collection brings together premium performance UV shirts , sun shirts, Surf Inspirted T-shirts , surf hats, performance hats , hoodies, polos, boardshorts, walk shorts, button-ups, outerwear, and everyday coastal accessories from brands we trust and wear ourselves.
As a locally owned surf shop in Jupiter, Florida
Shop trusted brands including Blueline, Johnnie-O, Free Fly, Marsh Wear, Katin, Rhythm, Rip Curl, RVCA, Roark, FloMotion, Outerknown, O'Neill, Costa, Lost, and OluKai , along with exclusive Blueline designs inspired by Jupiter and the South Florida coast. Every piece is selected because it meets the standards of our local community and helps you stay comfortable from sunrise on the water to sunset around town.
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{"item":{"id":7697852366926,"title":"Miami Dolphins Performance Hat – White \/ Teal \/ Orange","handle":"miami-dolphins-uv-lite-hat-white-teal-orange-hc-sc","description":"\u003cp\u003eThe Miami Dolphins Performance Hat – White \/ Teal \/ Orange brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Teal \/ Orange\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-05T15:24:32-04:00","created_at":"2025-09-05T14:24:17-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","Miami Dolphins","paddleboarding","Performance Hats","South Florida football","surf hats","UV Lite","womens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870819848270,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147174","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Miami Dolphins Performance Hat – White \/ Teal \/ Orange","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147174","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8816.heic?v=1757100225"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8816.heic?v=1757100225","options":["Title"],"media":[{"alt":"Miami Dolphins Performance Hat – White \/ Teal \/ Orange from Blueline Surf and Paddle in Jupiter Florida","id":26474023551054,"position":1,"preview_image":{"aspect_ratio":1.0,"height":3024,"width":3024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8816.heic?v=1757100225"},"aspect_ratio":1.0,"height":3024,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8816.heic?v=1757100225","width":3024}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Miami Dolphins Performance Hat – White \/ Teal \/ Orange brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Teal \/ Orange\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-10-19T13:20:27-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":298273636430,"handle":"blueline-dolphin-logo","updated_at":"2026-09-24T10:50:07-04:00","published_at":"2025-09-29T09:11:36-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Dolphin Logo","body_html":"\u003cp data-start=\"294\" data-end=\"333\"\u003e\u003cstrong data-start=\"294\" data-end=\"331\"\u003eThe Blueline Dolphin Logo T-Shirt\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"335\" data-end=\"492\"\u003eFins Up! Let’s go Dolphins. Our signature Blueline Surf \u0026amp; Paddle Co. logo gets a South Florida twist inspired by our favorite football team — the Dolphins.\u003c\/p\u003e\n\u003cp data-start=\"494\" data-end=\"660\"\u003eMade from soft, breathable cotton, this shirt keeps you comfortable for those Sundays cheering at your favorite spot or just living the laid-back Jupiter lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"662\" data-end=\"676\"\u003e\u003cstrong data-start=\"662\" data-end=\"674\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"677\" data-end=\"848\"\u003e\n\u003cli data-start=\"677\" data-end=\"724\"\u003e\n\u003cp data-start=\"679\" data-end=\"724\"\u003eClassic Dolphin x Blueline logo on the back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"725\" data-end=\"769\"\u003e\n\u003cp data-start=\"727\" data-end=\"769\"\u003ePremium, soft cotton for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"770\" data-end=\"802\"\u003e\n\u003cp data-start=\"772\" data-end=\"802\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"803\" data-end=\"848\"\u003e\n\u003cp data-start=\"805\" data-end=\"848\"\u003eA local favorite for game days and beyond\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"611\" data-end=\"865\"\u003e\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-09-29T09:12:12-04:00","alt":"Back view of Blueline Surf \u0026 Paddle Co. T-shirt featuring the dolphin logo design — inspired by the Jupiter, Florida ocean lifestyle.","width":960,"height":1200,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Dolfins.webp?v=1762383068"}},{"id":284027781198,"handle":"hats","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2026-09-24T10:50:07-04:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. Game Day Gear, white hat and T-shirt featuring University of Florida colors and Blueline logo in orange and blue, inspired by Florida football game day..","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vjyolfckvdkncaln8l7g.jpg?v=1762384153"}}]}
{"item":{"id":7697852268622,"title":"Jupiter Lite TriTech Visor Navy","handle":"jupiter-lite-tritech-visor-navy","description":"\u003cp\u003eThe Jupiter Lite TriTech Visor Navy keeps the look light with an open top visor design and Jupiter artwork. Pair it with your favorite tee for a morning walk, the sidelines or time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOpen top visor design\u003c\/li\u003e\n\u003cli\u003eJupiter artwork\u003c\/li\u003e\n\u003cli\u003eNavy color\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-05T15:20:27-04:00","created_at":"2025-09-05T14:23:25-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Visors","tags":["hat","ladies","mens","visor"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870819749966,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147180","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jupiter Lite TriTech Visor Navy","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147180","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0053_2f3e8231-cb1c-447e-baad-406566df5b69.jpg?v=1757100009"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0053_2f3e8231-cb1c-447e-baad-406566df5b69.jpg?v=1757100009","options":["Title"],"media":[{"alt":"Jupiter Lite TriTech Visor Navy","id":26474017914958,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0053_2f3e8231-cb1c-447e-baad-406566df5b69.jpg?v=1757100009"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0053_2f3e8231-cb1c-447e-baad-406566df5b69.jpg?v=1757100009","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Jupiter Lite TriTech Visor Navy keeps the look light with an open top visor design and Jupiter artwork. Pair it with your favorite tee for a morning walk, the sidelines or time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOpen top visor design\u003c\/li\u003e\n\u003cli\u003eJupiter artwork\u003c\/li\u003e\n\u003cli\u003eNavy color\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Open top visor design"}]},{"type":"list-item","children":[{"type":"text","value":"Jupiter artwork"}]},{"type":"list-item","children":[{"type":"text","value":"Navy color"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"This listing has a single style option. For a specific head measurement or closure detail, contact Blueline before ordering."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose a visor when you want a brim with an open top. It pairs easily with a ponytail and everyday warm weather outfits."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7697852235854,"title":"Jupiter Lite TriTech Visor White","handle":"jupiter-lite-tritech-visor-white","description":"\u003cp\u003eThe Jupiter Lite TriTech Visor White keeps the look light with an open top visor design and Jupiter artwork. Pair it with your favorite tee for a morning walk, the sidelines or time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOpen top visor design\u003c\/li\u003e\n\u003cli\u003eJupiter artwork\u003c\/li\u003e\n\u003cli\u003eWhite color\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-05T15:15:42-04:00","created_at":"2025-09-05T14:23:22-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Visors","tags":["hat","ladies","mens","visor"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870819717198,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147179","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jupiter Lite TriTech Visor White","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147179","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0045.jpg?v=1757099709"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0045.jpg?v=1757099709","options":["Title"],"media":[{"alt":"Jupiter Lite TriTech Visor White","id":26474009526350,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0045.jpg?v=1757099709"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0045.jpg?v=1757099709","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Jupiter Lite TriTech Visor White keeps the look light with an open top visor design and Jupiter artwork. Pair it with your favorite tee for a morning walk, the sidelines or time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOpen top visor design\u003c\/li\u003e\n\u003cli\u003eJupiter artwork\u003c\/li\u003e\n\u003cli\u003eWhite color\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Open top visor design"}]},{"type":"list-item","children":[{"type":"text","value":"Jupiter artwork"}]},{"type":"list-item","children":[{"type":"text","value":"White color"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"This listing has a single style option. For a specific head measurement or closure detail, contact Blueline before ordering."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose a visor when you want a brim with an open top. It pairs easily with a ponytail and everyday warm weather outfits."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7697852203086,"title":"Jupiter Lite TriTech Visor Quarry","handle":"jupiter-lite-tritech-visor-quarry","description":"\u003cp\u003eThe Jupiter Lite TriTech Visor Quarry keeps the look light with an open top visor design and Jupiter artwork. Pair it with your favorite tee for a morning walk, the sidelines or time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOpen top visor design\u003c\/li\u003e\n\u003cli\u003eJupiter artwork\u003c\/li\u003e\n\u003cli\u003eQuarry color\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-05T14:29:03-04:00","created_at":"2025-09-05T14:23:19-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Visors","tags":["hat","ladies","mens","visor"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870819684430,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147181","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jupiter Lite TriTech Visor Quarry","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147181","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0051.jpg?v=1757099514"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0051.jpg?v=1757099514","options":["Title"],"media":[{"alt":"Jupiter Lite TriTech Visor Quarry","id":26474005233742,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0051.jpg?v=1757099514"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0051.jpg?v=1757099514","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Jupiter Lite TriTech Visor Quarry keeps the look light with an open top visor design and Jupiter artwork. Pair it with your favorite tee for a morning walk, the sidelines or time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOpen top visor design\u003c\/li\u003e\n\u003cli\u003eJupiter artwork\u003c\/li\u003e\n\u003cli\u003eQuarry color\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Open top visor design"}]},{"type":"list-item","children":[{"type":"text","value":"Jupiter artwork"}]},{"type":"list-item","children":[{"type":"text","value":"Quarry color"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"This listing has a single style option. For a specific head measurement or closure detail, contact Blueline before ordering."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose a visor when you want a brim with an open top. It pairs easily with a ponytail and everyday warm weather outfits."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7697839652942,"title":"Florida Box UV Lite Hat White \/ Teal Orange HC SC","handle":"florida-box-uv-lite-hat-white-teal-orange-hc-sc","description":"\u003cp\u003eThe Florida Box UV Lite Hat White \/ Teal Orange brings Florida Box artwork to your everyday hat rotation. Its high crown shape and slightly curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFlorida Box artwork\u003c\/li\u003e\n\u003cli\u003eHigh crown profile\u003c\/li\u003e\n\u003cli\u003eSlightly curved brim\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-05T12:52:49-04:00","created_at":"2025-09-05T12:49:59-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870717808718,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000133121","requires_shipping":true,"taxable":true,"featured_image":{"id":35052612091982,"product_id":7697839652942,"position":1,"created_at":"2025-09-05T12:49:57-04:00","updated_at":"2025-09-05T12:52:04-04:00","alt":"White cap with a colorful logo on a wooden post","width":1012,"height":1012,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pcq1s5qpus1kni2evut1.png?v=1757091124","variant_ids":[42870717808718]},"available":false,"name":"Florida Box UV Lite Hat White \/ Teal Orange HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000133121","featured_media":{"alt":"White cap with a colorful logo on a wooden post","id":26473845194830,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1012,"width":1012,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pcq1s5qpus1kni2evut1.png?v=1757091124"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pcq1s5qpus1kni2evut1.png?v=1757091124"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pcq1s5qpus1kni2evut1.png?v=1757091124","options":["Title"],"media":[{"alt":"White cap with a colorful logo on a wooden post","id":26473845194830,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1012,"width":1012,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pcq1s5qpus1kni2evut1.png?v=1757091124"},"aspect_ratio":1.0,"height":1012,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pcq1s5qpus1kni2evut1.png?v=1757091124","width":1012}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Florida Box UV Lite Hat White \/ Teal Orange brings Florida Box artwork to your everyday hat rotation. Its high crown shape and slightly curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFlorida Box artwork\u003c\/li\u003e\n\u003cli\u003eHigh crown profile\u003c\/li\u003e\n\u003cli\u003eSlightly curved brim\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Florida Box artwork"}]},{"type":"list-item","children":[{"type":"text","value":"High crown profile"}]},{"type":"list-item","children":[{"type":"text","value":"Slightly curved brim"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"The high crown gives the hat a taller profile above the head."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose this design for its artwork, color and crown profile. 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Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2026-09-24T10:50:07-04:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. 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{"item":{"id":7697779589198,"title":"Vintage Circle Logo Cotton Hat Stone \/ Stone \/ Navy","handle":"vintage-circle-logo-cotton-hat-stone-stone-navy","description":"\u003cp\u003eThe Vintage Circle Logo Cotton Hat Stone \/ Stone \/ Navy brings Vintage Circle artwork to your everyday hat rotation. Its mid crown shape and slightly curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVintage Circle artwork\u003c\/li\u003e\n\u003cli\u003eMid crown profile\u003c\/li\u003e\n\u003cli\u003eSlightly curved brim\u003c\/li\u003e\n\u003cli\u003eCotton hat style\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-05T09:42:57-04:00","created_at":"2025-09-05T09:40:39-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Mid Crown Slight Curve","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870364667982,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147178","requires_shipping":true,"taxable":true,"featured_image":{"id":35052120571982,"product_id":7697779589198,"position":1,"created_at":"2025-09-05T09:40:36-04:00","updated_at":"2025-09-05T09:43:14-04:00","alt":"Vintage Circle Logo Cotton Hat Stone \/ Stone \/ Navy","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rqzreawxtt8pjfdfhgxd.jpg?v=1757079794","variant_ids":[42870364667982]},"available":false,"name":"Vintage Circle Logo Cotton Hat Stone \/ Stone \/ Navy","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147178","featured_media":{"alt":"Vintage Circle Logo Cotton Hat Stone \/ Stone \/ Navy","id":26473375432782,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1365,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rqzreawxtt8pjfdfhgxd.jpg?v=1757079794"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rqzreawxtt8pjfdfhgxd.jpg?v=1757079794"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rqzreawxtt8pjfdfhgxd.jpg?v=1757079794","options":["Title"],"media":[{"alt":"Vintage Circle Logo Cotton Hat Stone \/ Stone \/ Navy","id":26473375432782,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1365,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rqzreawxtt8pjfdfhgxd.jpg?v=1757079794"},"aspect_ratio":1.0,"height":1365,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rqzreawxtt8pjfdfhgxd.jpg?v=1757079794","width":1365}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Vintage Circle Logo Cotton Hat Stone \/ Stone \/ Navy brings Vintage Circle artwork to your everyday hat rotation. Its mid crown shape and slightly curved brim give this Blueline cap a distinct profile for beach mornings, boat days and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVintage Circle artwork\u003c\/li\u003e\n\u003cli\u003eMid crown profile\u003c\/li\u003e\n\u003cli\u003eSlightly curved brim\u003c\/li\u003e\n\u003cli\u003eCotton hat style\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Vintage Circle artwork"}]},{"type":"list-item","children":[{"type":"text","value":"Mid crown profile"}]},{"type":"list-item","children":[{"type":"text","value":"Slightly curved brim"}]},{"type":"list-item","children":[{"type":"text","value":"Cotton hat style"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"The mid crown sits between a low profile cap and a taller high crown style."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose this design for its artwork, color and crown profile. It is an easy match for a Blueline tee or hoodie for casual days along the coast."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-10-19T13:20:27-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. 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","id":26337138606158,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Striped_Vineyard_Vines_Polo.png?v=1765840908"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Striped_Vineyard_Vines_Polo.png?v=1765840908","width":1080},{"alt":"Blueline polo shirt with a logo on a hanger against a white background","id":26337138671694,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Polo.png?v=1765840940"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Polo.png?v=1765840940","width":1080},{"alt":"Light blue striped polo shirt with a small logo and 'Blueline' text on a white background","id":26337138638926,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Lighthouse_striped_polo.png?v=1765840972"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Lighthouse_striped_polo.png?v=1765840972","width":1080},{"alt":"Light blue patterned shirt with a small Jupiter Lighthouse logo and 'BLUELINE' text on sleeve","id":26337138704462,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Florida_Lighthouse_on_Vineyard_Vine_Polo.png?v=1765841015"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Florida_Lighthouse_on_Vineyard_Vine_Polo.png?v=1765841015","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"590\" data-end=\"880\"\u003eThe \u003cstrong data-start=\"594\" data-end=\"640\"\u003eBlueline x Vineyard Vines Performance Polo\u003c\/strong\u003e blends elevated coastal style with all-day performance. Designed for warm-weather comfort, this polo is built with \u003cstrong data-start=\"756\" data-end=\"784\"\u003ebrrr° cooling technology\u003c\/strong\u003e to help regulate temperature while delivering \u003cstrong data-start=\"831\" data-end=\"856\"\u003eUPF 50 sun protection\u003c\/strong\u003e for long days outdoors.\u003c\/p\u003e\n\u003cp data-start=\"882\" data-end=\"1249\"\u003eDetails are dialed in for movement and durability, including a reinforced collar stand, a hidden button for a secure fit, and small side vents that allow natural airflow. 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If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":305879613518,"handle":"blueline-exclusive-brand-collaborations","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2026-03-13T15:36:30-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Exclusive Brand Collaborations","body_html":"\u003cp\u003eWelcome to the home of Blueline Surf \u0026amp; Paddle Co.’s exclusive, limited-edition partnership collections. We have teamed up with our favorite coastal, golf, and outdoor brands—\u003cb\u003eVineyard Vines, Johnnie-O, Free Fly, and Marsh Wear\u003c\/b\u003e—to design a premium line of custom apparel built specifically for the \u003cb\u003eJupiter lifestyle\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eFrom technical \u003cb\u003emen's sun shirts\u003c\/b\u003e and high-performance \u003cb\u003euv hooded shirts\u003c\/b\u003e built for long days on the Loxahatchee River, to sharp \u003cb\u003eperformance golf polos\u003c\/b\u003e and casual t-shirts ready for dinner by the Jupiter Lighthouse, these custom collaborations are available only through our Jupiter surf shop.\u003c\/p\u003e\n\u003cp\u003eExplore our individual brand collaboration gift guides below to find the perfect style for your next launch or a premium Father's Day gift.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eShop the collections online or select Free In-Store Pickup at our Jupiter, Florida location.\u003c\/i\u003e\u003c\/p\u003e","image":{"created_at":"2026-03-13T15:36:29-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427.jpg?v=1773430590"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":311534583886,"handle":"blueline-surf-paddle-x-vineyard-vines-collection","updated_at":"2026-10-19T13:12:45-04:00","published_at":"2026-06-17T11:22:48-04:00","sort_order":"most-relevant","template_suffix":"blueline-x-vineyard-vines","published_scope":"global","title":"Blueline Surf \u0026 Paddle x Vineyard Vines Collection","body_html":"\u003cp\u003eWelcome to the official home of the limited-edition \u003cstrong\u003eBlueline Surf \u0026amp; Paddle Co. x Vineyard Vines partnership\u003c\/strong\u003e. We have teamed up with one of America's premier coastal heritage brands to design a custom, exclusive line of premium retail apparel built specifically for the local \u003cstrong\u003eJupiter lifestyle\u003c\/strong\u003e. This collection merges Vineyard Vines' iconic, world-renowned comfort fabrics with the laid-back, authentic surf and paddleboard culture that defines \u003cstrong\u003eJupiter, Florida.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery single piece in this collaborative lineup is engineered to transition effortlessly from an early morning paddle past the historic \u003cstrong\u003eJupiter Inlet Lighthouse\u003c\/strong\u003e to a casual dinner on the water at Guanabanas. Crafted from breathable performance fibers and high-grade cotton blends, these garments ensure you stay cool, comfortable, and looking sharp beneath the intense South Florida sun. Because this is an exclusive, small-batch release, these co-branded items are available only through our physical \u003cstrong\u003eJupiter surf shop\u003c\/strong\u003e or our official online store. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003ePremium Coastal Men's Inventory \u0026amp; Performance Gear\u003c\/h2\u003e\n\u003cp\u003eTo help you navigate our exclusive collaboration, we have categorized the inventory into distinct apparel segments designed to meet your lifestyle needs—whether you are looking for top-tier sun protection out on the Atlantic ocean or a crisp, high-end look for the local golf course.\u003c\/p\u003e\n\u003ctable border=\"1\" cellpadding=\"8\" style=\"border-collapse: collapse; width: 100%; border-color: #d1d5db; font-family: Arial, sans-serif;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #f3f4f6; text-align: left;\"\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eApparel Category\u003c\/th\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eProduct Details \u0026amp; Material Specs\u003c\/th\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eBest For \/ Lifestyle Intent\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003eCustom Logo T-Shirts\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003e100% ultra-soft ring-spun cotton and lightweight premium blend t-shirts. Features the iconic Vineyard Vines Whale customized with exclusive Blueline custom surfboard artwork and Jupiter, FL local labeling.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eEveryday casual wear, beach days, boat launches, and relaxed coastal lifestyle outfitting.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9fafb;\"\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003ePerformance Golf Polos\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eMoisture-wicking, breathable synthetic stretch fabrics with built-in UV shirts properties and classic fold-over collars. Designed to resist odor and maintain structure in high South Florida humidity.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eHitting the links, afternoon business meetings, waterfront dinners, and Father's Day gifting.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003eLightweight Quarter-Zips\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003ePremium performance pullover quarter-zips featuring subtle co-branded embroidery. Offers flexible athletic sizing, moisture management, and light insulation.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eEarly morning boat cruises, sunset beach walks, offshore fishing layers, and cooler coastal evenings.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eFlexible Shopping \u0026amp; Local Jupiter Pickup Options\u003c\/h2\u003e\n\u003cp\u003eWe make it entirely frictionless for both local South Florida residents and out-of-town holiday shoppers to secure their limited gear before inventory runs out. For those shopping within Palm Beach County who want to skip shipping transit delays or avoid missing tight shipping deadlines, simply select \u003cstrong\u003eFree In-Store Pickup\u003c\/strong\u003e or \u003cstrong\u003eCurbside Pickup\u003c\/strong\u003e during online checkout. Our dedicated dock team will pack your exclusive apparel items right inside our physical retail warehouse, situated directly across from the iconic Guanabanas restaurant, ensuring your order is ready for immediate collection[cite: 153, 168]. Enjoy world-class shipping speeds or premium, face-to-face local service today!\u003c\/p\u003e","image":{"created_at":"2026-06-17T11:22:47-04:00","alt":null,"width":732,"height":1097,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vineyard-vines-blueline-storefront-lighthouse-tshirt-white-cap.jpg?v=1781709768"}},{"id":309821767758,"handle":"the-golf-dad","updated_at":"2026-10-29T19:19:38-04:00","published_at":"2026-06-02T14:20:09-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Golf Dad","body_html":"\u003cp data-start=\"155\" data-end=\"218\"\u003eFor the dad who'd rather be chasing birdies than sitting still.\u003c\/p\u003e\n\u003cp data-start=\"220\" data-end=\"558\"\u003eThe Golf Dad Collection brings together premium polos, lightweight layers, performance hats, golf towels, and gift ideas built for days on the course and evenings at the clubhouse. Whether he's playing a quick nine after work, teeing it up with friends on the weekend, or planning a golf trip, these are the essentials he'll actually use.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"745\"\u003eFeaturing performance fabrics, coastal-inspired style, and the relaxed Jupiter lifestyle, every piece in this collection is designed to move seamlessly from the first tee to happy hour.\u003c\/p\u003e\n\u003cp data-start=\"747\" data-end=\"834\"\u003ePerfect for Father's Day, birthdays, retirement gifts, and year-round golf enthusiasts.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"836\" data-end=\"852\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"853\" data-end=\"997\"\u003e\n\u003cli data-section-id=\"1njfze6\" data-start=\"853\" data-end=\"878\"\u003eGolfing in Florida heat\u003c\/li\u003e\n\u003cli data-section-id=\"nf2gbq\" data-start=\"879\" data-end=\"891\"\u003eGolf trips\u003c\/li\u003e\n\u003cli data-section-id=\"15qmeua\" data-start=\"892\" data-end=\"910\"\u003eClub tournaments\u003c\/li\u003e\n\u003cli data-section-id=\"1va4xqi\" data-start=\"911\" data-end=\"927\"\u003eWeekend rounds\u003c\/li\u003e\n\u003cli data-section-id=\"y7pr26\" data-start=\"928\" data-end=\"947\"\u003ePractice sessions\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"948\" data-end=\"968\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003cli data-section-id=\"dh9620\" data-start=\"969\" data-end=\"997\"\u003eCoastal country club style\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:43:11-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427_d801a11a-c6b4-40ca-91ec-8463857c2561.jpg?v=1780497791"}},{"id":309827108942,"handle":"the-jupiter-dad","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2026-06-02T17:21:18-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"The Jupiter Dad","body_html":"","image":{"created_at":"2026-06-02T17:32:19-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Jupiter_Lightouse_Photo_Guys_on_a_boat_in_Blueline_Surf_and_Paddle_Clothing.jpg?v=1780435939"}}]}
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Designed for fishing, paddling, boating, and coastal living, this men’s sun shirt provides reliable UV protection while staying cool and quick to dry in hot conditions.\u003c\/p\u003e\n\u003cp data-start=\"791\" data-end=\"1025\"\u003eThe breathable performance fabric allows airflow while managing moisture, making it ideal for extended time on the water. A relaxed fit with full long sleeve coverage helps protect your arms and upper body without feeling restrictive.\u003c\/p\u003e\n\u003cp data-start=\"1027\" data-end=\"1221\"\u003eFinished with the Blueline Marlin graphic, this long sleeve surf sun shirt is a versatile option for anyone looking for one of the best sun shirts for men for both performance and everyday wear.\u003c\/p\u003e\n\u003ch2 data-start=\"1228\" data-end=\"1247\"\u003e\u003cstrong data-start=\"1231\" data-end=\"1247\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1248\" data-end=\"1514\"\u003e\n\u003cli data-start=\"1248\" data-end=\"1294\"\u003e\n\u003cp data-start=\"1250\" data-end=\"1294\"\u003eUV sun protection for extended outdoor use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1295\" data-end=\"1341\"\u003e\n\u003cp data-start=\"1297\" data-end=\"1341\"\u003eLightweight, breathable performance fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1342\" data-end=\"1387\"\u003e\n\u003cp data-start=\"1344\" data-end=\"1387\"\u003eQuick-dry construction for water and heat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1388\" data-end=\"1428\"\u003e\n\u003cp data-start=\"1390\" data-end=\"1428\"\u003eRelaxed fit for comfort and mobility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1429\" data-end=\"1465\"\u003e\n\u003cp data-start=\"1431\" data-end=\"1465\"\u003eFull coverage long sleeve design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1466\" data-end=\"1514\"\u003e\n\u003cp data-start=\"1468\" data-end=\"1514\"\u003eIdeal for fishing, surf, paddle, and boating\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL","3XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. 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Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7676768321614,"title":"Yain’t Local Blueline Collab T-Shirt","handle":"yaint-local-blueline-collab-t-shirt","description":"\u003cp data-start=\"491\" data-end=\"723\"\u003eThe \u003cstrong data-start=\"495\" data-end=\"535\"\u003eYain’t Local Blueline Collab T-Shirt\u003c\/strong\u003e is for those who get it. Inspired by the tongue-in-cheek phrase that locals love and outsiders question, this tee leans into Florida pride with a sense of humor only Jupiter can pull off.\u003c\/p\u003e\n\u003cp data-start=\"725\" data-end=\"1018\"\u003ePrinted on an Ice Blue tee, the back graphic features bold lettering with Blueline’s classic logo, delivering a laid-back coastal look that doesn’t take itself too seriously. Whether you’re born and raised or just bold enough to wear it, this shirt makes a statement without explaining itself.\u003c\/p\u003e\n\u003cp data-start=\"1020\" data-end=\"1151\"\u003eDesigned for everyday comfort and local attitude, this collab t-shirt is part surf culture, part inside joke, and 100 percent Blueline.\u003c\/p\u003e\n\u003ch2 data-start=\"1158\" data-end=\"1176\"\u003e\u003cstrong data-start=\"1161\" data-end=\"1176\"\u003eKey Details\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1177\" data-end=\"1381\"\u003e\n\u003cli data-start=\"1177\" data-end=\"1215\"\u003e\n\u003cp data-start=\"1179\" data-end=\"1215\"\u003eSoft, comfortable everyday t-shirt\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1238\" data-end=\"1278\"\u003e\n\u003cp data-start=\"1240\" data-end=\"1278\"\u003eBold back graphic with Blueline logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1279\" data-end=\"1326\"\u003e\n\u003cp data-start=\"1281\" data-end=\"1326\"\u003eLocal Jupiter-inspired collaboration design\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-08-13T13:54:44-04:00","created_at":"2025-08-12T20:24:18-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3295,"price_min":3295,"price_max":3295,"available":false,"price_varies":false,"compare_at_price":3295,"compare_at_price_min":3295,"compare_at_price_max":3295,"compare_at_price_varies":false,"variants":[{"id":42777931841614,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000125172","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Yain’t Local Blueline Collab T-Shirt - S","public_title":"S","options":["S"],"price":3295,"weight":0,"compare_at_price":3295,"inventory_management":"shopify","barcode":"210000125172","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42777931579470,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000125171","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Yain’t Local Blueline Collab T-Shirt - M","public_title":"M","options":["M"],"price":3295,"weight":0,"compare_at_price":3295,"inventory_management":"shopify","barcode":"210000125171","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42777931513934,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000125170","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Yain’t Local Blueline Collab T-Shirt - 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Inspired by the tongue-in-cheek phrase that locals love and outsiders question, this tee leans into Florida pride with a sense of humor only Jupiter can pull off.\u003c\/p\u003e\n\u003cp data-start=\"725\" data-end=\"1018\"\u003ePrinted on an Ice Blue tee, the back graphic features bold lettering with Blueline’s classic logo, delivering a laid-back coastal look that doesn’t take itself too seriously. Whether you’re born and raised or just bold enough to wear it, this shirt makes a statement without explaining itself.\u003c\/p\u003e\n\u003cp data-start=\"1020\" data-end=\"1151\"\u003eDesigned for everyday comfort and local attitude, this collab t-shirt is part surf culture, part inside joke, and 100 percent Blueline.\u003c\/p\u003e\n\u003ch2 data-start=\"1158\" data-end=\"1176\"\u003e\u003cstrong data-start=\"1161\" data-end=\"1176\"\u003eKey Details\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1177\" data-end=\"1381\"\u003e\n\u003cli data-start=\"1177\" data-end=\"1215\"\u003e\n\u003cp data-start=\"1179\" data-end=\"1215\"\u003eSoft, comfortable everyday t-shirt\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1238\" data-end=\"1278\"\u003e\n\u003cp data-start=\"1240\" data-end=\"1278\"\u003eBold back graphic with Blueline logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1279\" data-end=\"1326\"\u003e\n\u003cp data-start=\"1281\" data-end=\"1326\"\u003eLocal Jupiter-inspired collaboration design\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7643854798926,"title":"Bl Bahamas Hogfish Cali Blue","handle":"bl-bahamas-hogfish-cali-blue","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eBl Bahamas Hogfish Cali Blue\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","published_at":"2025-06-27T08:54:10-04:00","created_at":"2025-06-22T10:06:29-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"T-Shirt","tags":["lightspeed","T-shirt"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42632000438350,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000144794","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Bl Bahamas Hogfish Cali Blue - S","public_title":"S","options":["S"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000144794","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42632000471118,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000144795","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Bl Bahamas Hogfish Cali Blue - M","public_title":"M","options":["M"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000144795","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42632000503886,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000144796","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Bl Bahamas Hogfish Cali Blue - L","public_title":"L","options":["L"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000144796","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42632000536654,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000144797","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Bl Bahamas Hogfish Cali Blue - XL","public_title":"XL","options":["XL"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000144797","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42632000569422,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000144793","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Bl Bahamas Hogfish Cali Blue - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000144793","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/103.png?v=1753276325","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/104.png?v=1753276325","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/105.png?v=1753276325"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/103.png?v=1753276325","options":["Size"],"media":[{"alt":"Bl Bahamas Hogfish Cali Blue","id":26021720981582,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/103.png?v=1753276325"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/103.png?v=1753276325","width":2048},{"alt":"Bl Bahamas Hogfish Cali Blue, view 2","id":26021721014350,"position":2,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/104.png?v=1753276325"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/104.png?v=1753276325","width":2048},{"alt":"Bl Bahamas Hogfish Cali Blue, view 3","id":26021721047118,"position":3,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/105.png?v=1753276325"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/105.png?v=1753276325","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eBl Bahamas Hogfish Cali Blue\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7611943092302,"title":"Blueline OG Circle UV Sun Hoodie – Heather Denim \/ True Navy","handle":"blueline-og-circle-uv-sun-hoodie-heather-denim-true-navy","description":"\u003cp data-start=\"337\" data-end=\"671\"\u003eDesigned in Jupiter, Florida and built for extended days outdoors, the Blueline OG Circle UV Sun Hoodie in Heather Denim \/ True Navy delivers lightweight sun protection with breathable comfort. Made with Ocean Tec’s advanced performance fabric, this men’s sun hoodie is ideal for fishing, boating, paddling, and everyday coastal life.\u003c\/p\u003e\n\u003cp data-start=\"673\" data-end=\"957\"\u003eThe moisture-wicking 5FLEX poly\/spandex blend provides natural stretch and airflow, helping regulate body temperature in hot, humid conditions. A relaxed fit with full coverage and an integrated hood offers added protection for your neck and head without feeling heavy or restrictive.\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1136\"\u003eFinished with the classic Blueline OG Circle logo, this UV hoodie is a reliable choice for anyone looking for one of the best sun shirts for men when full coverage matters most.\u003c\/p\u003e\n\u003ch2 data-start=\"1143\" data-end=\"1162\"\u003e\u003cstrong data-start=\"1146\" data-end=\"1162\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1163\" data-end=\"1417\"\u003e\n\u003cli data-start=\"1163\" data-end=\"1207\"\u003e\n\u003cp data-start=\"1165\" data-end=\"1207\"\u003eUV sun protection for long days outdoors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1208\" data-end=\"1266\"\u003e\n\u003cp data-start=\"1210\" data-end=\"1266\"\u003eMoisture-wicking 5FLEX poly\/spandex performance fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1267\" data-end=\"1312\"\u003e\n\u003cp data-start=\"1269\" data-end=\"1312\"\u003eLightweight, breathable, and quick-drying\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1313\" data-end=\"1353\"\u003e\n\u003cp data-start=\"1315\" data-end=\"1353\"\u003eRelaxed fit for comfort and mobility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1354\" data-end=\"1397\"\u003e\n\u003cp data-start=\"1356\" data-end=\"1397\"\u003eFull coverage long sleeve hoodie design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1398\" data-end=\"1417\"\u003e\n\u003cp data-start=\"1400\" data-end=\"1417\"\u003eMade in the USA\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-05-09T14:02:43-04:00","created_at":"2025-05-09T13:57:31-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"UV Sun Shirt","tags":["lightspeed","test"],"price":5799,"price_min":5799,"price_max":5799,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42431918014542,"title":"S \/ Heather Denim\/True Navy","option1":"S","option2":"Heather Denim\/True Navy","option3":null,"sku":"210000142217","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline OG Circle UV Sun Hoodie – Heather Denim \/ True Navy - S \/ Heather Denim\/True Navy","public_title":"S \/ Heather Denim\/True Navy","options":["S","Heather Denim\/True Navy"],"price":5799,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000142217","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42431918047310,"title":"M \/ Heather Denim\/True Navy","option1":"M","option2":"Heather Denim\/True Navy","option3":null,"sku":"210000142216","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline OG Circle UV Sun Hoodie – Heather Denim \/ True Navy - M \/ Heather Denim\/True Navy","public_title":"M \/ Heather Denim\/True Navy","options":["M","Heather Denim\/True Navy"],"price":5799,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000142216","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42431918080078,"title":"L \/ Heather Denim\/True Navy","option1":"L","option2":"Heather Denim\/True Navy","option3":null,"sku":"210000142215","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline OG Circle UV Sun Hoodie – Heather Denim \/ True Navy - L \/ Heather Denim\/True Navy","public_title":"L \/ Heather Denim\/True Navy","options":["L","Heather Denim\/True Navy"],"price":5799,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000142215","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42431918112846,"title":"XL \/ Heather Denim\/True Navy","option1":"XL","option2":"Heather Denim\/True Navy","option3":null,"sku":"210000142214","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline OG Circle UV Sun Hoodie – Heather Denim \/ True Navy - XL \/ Heather Denim\/True Navy","public_title":"XL \/ Heather Denim\/True Navy","options":["XL","Heather Denim\/True Navy"],"price":5799,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000142214","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42431918145614,"title":"2XL \/ Heather Denim\/True Navy","option1":"2XL","option2":"Heather Denim\/True Navy","option3":null,"sku":"210000142213","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline OG Circle UV Sun Hoodie – Heather Denim \/ True Navy - 2XL \/ Heather Denim\/True Navy","public_title":"2XL \/ Heather Denim\/True Navy","options":["2XL","Heather Denim\/True Navy"],"price":5799,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000142213","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-circle-uv-sun-hoodie-heather-denim-true-navy.jpg?v=1765655995"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-circle-uv-sun-hoodie-heather-denim-true-navy.jpg?v=1765655995","options":["Size","Color"],"media":[{"alt":"Couple wearing Blueline OG Circle UV sun hoodies in heather denim and true navy standing outdoors in Jupiter, Florida.","id":25835313692750,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1163,"width":1163,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-circle-uv-sun-hoodie-heather-denim-true-navy.jpg?v=1765655995"},"aspect_ratio":1.0,"height":1163,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-circle-uv-sun-hoodie-heather-denim-true-navy.jpg?v=1765655995","width":1163}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"337\" data-end=\"671\"\u003eDesigned in Jupiter, Florida and built for extended days outdoors, the Blueline OG Circle UV Sun Hoodie in Heather Denim \/ True Navy delivers lightweight sun protection with breathable comfort. Made with Ocean Tec’s advanced performance fabric, this men’s sun hoodie is ideal for fishing, boating, paddling, and everyday coastal life.\u003c\/p\u003e\n\u003cp data-start=\"673\" data-end=\"957\"\u003eThe moisture-wicking 5FLEX poly\/spandex blend provides natural stretch and airflow, helping regulate body temperature in hot, humid conditions. A relaxed fit with full coverage and an integrated hood offers added protection for your neck and head without feeling heavy or restrictive.\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1136\"\u003eFinished with the classic Blueline OG Circle logo, this UV hoodie is a reliable choice for anyone looking for one of the best sun shirts for men when full coverage matters most.\u003c\/p\u003e\n\u003ch2 data-start=\"1143\" data-end=\"1162\"\u003e\u003cstrong data-start=\"1146\" data-end=\"1162\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1163\" data-end=\"1417\"\u003e\n\u003cli data-start=\"1163\" data-end=\"1207\"\u003e\n\u003cp data-start=\"1165\" data-end=\"1207\"\u003eUV sun protection for long days outdoors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1208\" data-end=\"1266\"\u003e\n\u003cp data-start=\"1210\" data-end=\"1266\"\u003eMoisture-wicking 5FLEX poly\/spandex performance fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1267\" data-end=\"1312\"\u003e\n\u003cp data-start=\"1269\" data-end=\"1312\"\u003eLightweight, breathable, and quick-drying\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1313\" data-end=\"1353\"\u003e\n\u003cp data-start=\"1315\" data-end=\"1353\"\u003eRelaxed fit for comfort and mobility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1354\" data-end=\"1397\"\u003e\n\u003cp data-start=\"1356\" data-end=\"1397\"\u003eFull coverage long sleeve hoodie design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1398\" data-end=\"1417\"\u003e\n\u003cp data-start=\"1400\" data-end=\"1417\"\u003eMade in the USA\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]},{"name":"Color","position":2,"values":["Heather Denim\/True Navy"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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{"item":{"id":7611935621198,"title":"Blueline OG Circle UV Sun Hoodie – Heather Blue Camo","handle":"blueline-og-circle-uv-sun-hoodie-heather-blue-camo","description":"\u003cp\u003eThe Blueline OG Circle UV Sun Hoodie in Heather Blue Camo is a lightweight hooded sun shirt made with Ocean Tec’s 5FLEX poly\/spandex performance fabric. The built-in hood adds coverage for your neck and head, and the classic Blueline OG Circle logo sits on the back.\u003c\/p\u003e\u003cp\u003eDesigned in Jupiter, Florida, the heathered blue camo works on the water and off it, from a sunrise paddle on the Intracoastal to a long afternoon at the sandbar or a boat day out past the inlet. 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The relaxed fit keeps it comfortable in warm, humid conditions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUV sun protection for extended outdoor use\u003c\/li\u003e\n\u003cli\u003eOcean Tec 5FLEX poly\/spandex blend: moisture-wicking with natural stretch\u003c\/li\u003e\n\u003cli\u003eLightweight, breathable, and quick-drying\u003c\/li\u003e\n\u003cli\u003eRelaxed fit with a full-coverage long sleeve hood design\u003c\/li\u003e\n\u003cli\u003eHeather Blue Camo with the OG Circle logo on the back; made in the USA\u003c\/li\u003e\n\u003cli\u003eMen’s sizes S–2XL, and plenty of women wear it too\u003c\/li\u003e\n\u003cli\u003eAlso available in White \/ Gray, Heather Green Camo, Heather Smoke Camo, Heather Denim \/ True Navy, plus a women’s Heather Blue Camo version\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e Surf sessions, paddling, boat days, sandbar afternoons, and any day you want extra sun coverage.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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{"item":{"id":7611918778446,"title":"Blueline OG Circle UV Sun Hoodie – Heather Smoke Camo","handle":"oblueline-og-circle-uv-sun-hoodie-heather-smoke-camo","description":"\u003cp\u003eThe Blueline OG Circle UV Sun Hoodie in Heather Smoke Camo is a lightweight hooded sun shirt made with Ocean Tec’s 5FLEX poly\/spandex performance fabric. The built-in hood adds coverage for your neck and head, and the classic Blueline OG Circle logo sits on the back.\u003c\/p\u003e\u003cp\u003eDesigned in Jupiter, Florida, it’s built for days when sun exposure is unavoidable: boat days on the Intracoastal, paddling the flats, or a full afternoon at the sandbar. 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{"item":{"id":7611917664334,"title":"Blueline OG Circle UV Sun Hoodie – Heather Green Camo","handle":"blueline-og-circle-uv-sun-hoodie-heather-green-camo","description":"\u003cp data-start=\"314\" data-end=\"643\"\u003eDesigned in Jupiter, Florida and built for long days outdoors, the Blueline OG Circle UV Sun Hoodie in Heather Green Camo delivers lightweight sun protection with breathable comfort. Made with Ocean Tec’s advanced performance fabric, this men’s sun hoodie is ideal for fishing, paddling, boating, and extended time under the sun.\u003c\/p\u003e\n\u003cp data-start=\"645\" data-end=\"926\"\u003eThe moisture-wicking 5FLEX poly\/spandex blend provides natural stretch and airflow, helping regulate body temperature in hot, humid conditions. 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{"item":{"id":7611917140046,"title":"Blueline OG Circle UV Short Sleeve Sun Shirt – Heather Dark Gray","handle":"blueline-og-circle-uv-short-sleeve-sun-shirt-heather-dark-gray","description":"\u003cp data-start=\"346\" data-end=\"687\"\u003eDesigned in Jupiter, Florida and built for active days on the water, the Blueline OG Circle UV Short Sleeve Sun Shirt delivers lightweight sun protection with everyday comfort. Made with Ocean Tec’s advanced performance fabric, this men’s sun shirt is ideal for fishing, boating, paddling, and coastal living when full sleeves aren’t needed.\u003c\/p\u003e\n\u003cp data-start=\"689\" data-end=\"968\"\u003eThe breathable 5FLEX poly\/spandex blend provides moisture-wicking comfort with natural stretch, helping regulate heat in hot, humid conditions. 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Made with Ocean Tec’s advanced performance fabric, this men’s sun shirt is ideal for fishing, boating, paddling, and coastal living when full sleeves aren’t needed.\u003c\/p\u003e\n\u003cp data-start=\"689\" data-end=\"968\"\u003eThe breathable 5FLEX poly\/spandex blend provides moisture-wicking comfort with natural stretch, helping regulate heat in hot, humid conditions. A relaxed fit and short sleeve design allow for easy movement while still offering dependable UV protection during long hours outdoors.\u003c\/p\u003e\n\u003cp data-start=\"970\" data-end=\"1175\"\u003eFinished with the classic Blueline OG Circle logo, this short sleeve surf shirt is a go-to option for anyone looking for one of the best sun shirts for men that balances protection, performance, and style.\u003c\/p\u003e\n\u003ch2 data-start=\"1182\" data-end=\"1201\"\u003e\u003cstrong data-start=\"1185\" data-end=\"1201\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1202\" data-end=\"1458\"\u003e\n\u003cli data-start=\"1202\" data-end=\"1246\"\u003e\n\u003cp data-start=\"1204\" data-end=\"1246\"\u003eUV sun protection for active outdoor use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1247\" data-end=\"1305\"\u003e\n\u003cp data-start=\"1249\" data-end=\"1305\"\u003eMoisture-wicking 5FLEX poly\/spandex performance fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1306\" data-end=\"1351\"\u003e\n\u003cp data-start=\"1308\" data-end=\"1351\"\u003eLightweight, breathable, and quick-drying\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1352\" data-end=\"1392\"\u003e\n\u003cp data-start=\"1354\" data-end=\"1392\"\u003eRelaxed fit for comfort and mobility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1393\" data-end=\"1438\"\u003e\n\u003cp data-start=\"1395\" data-end=\"1438\"\u003eShort sleeve design for warm-weather wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1439\" data-end=\"1458\"\u003e\n\u003cp data-start=\"1441\" data-end=\"1458\"\u003eMade in the USA\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}},{"id":313771065422,"handle":"mens-short-sleeve-uv-shirts","updated_at":"2026-10-20T07:11:07-04:00","published_at":"2026-08-05T14:47:04-04:00","sort_order":"manual","template_suffix":"short-sleeve-mens-uv","published_scope":"global","title":"Men's Short Sleeve UV Shirts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLightweight men's short sleeve UV shirts from Anetik designed for fishing, boating, paddleboarding, surfing, and everyday life under the Florida sun.\u003c\/p\u003e","image":{"created_at":"2026-08-05T14:47:03-04:00","alt":"Man wearing a white and gray Blueline OG Circle short sleeve UV sun shirt holding fishing gear on a boat in Jupiter, Florida.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/blueline-og-circle-uv-short-sleeve-sun-shirt-white-gray.jpg?v=1785955624"}},{"id":284028043342,"handle":"mens-uv-sun-shirts","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2024-09-11T11:26:38-04:00","sort_order":"manual","template_suffix":"tier-1-mens-uv","published_scope":"global","title":"Men’s UV Sun Shirts \u0026 Hoodies","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:26:38-04:00","alt":"Man wearing a Blueline men’s UV sun shirt on a boat in Jupiter Florida with water and palm trees in the background","width":667,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/TheCrossing103.jpg?v=1779828438"}},{"id":315889975374,"handle":"short-sleeve-uv-shirts","updated_at":"2026-10-20T07:11:07-04:00","published_at":"2026-09-17T14:16:57-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"Short-Sleeve UV Shirts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFor hot days when you want a light shirt and freedom through the arms. Shop short-sleeve UV shirts for paddling, boating, fishing, and time around the water. They’re an easy choice when a long-sleeve layer feels like more coverage than you need.\u003c\/p\u003e","image":{"created_at":"2026-09-17T14:16:56-04:00","alt":"Fisherman on a boat in Jupiter Florida wearing a Blueline Surf and Paddle Short Sleeve UV Shirt","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Anetik_X_Blueline_Diamond_Logo_Dark_Olive_Lifestyle.png?v=1789669017"}},{"id":290497396814,"handle":"spring-break-collection","updated_at":"2026-10-22T07:14:04-04:00","published_at":"2025-03-03T13:40:55-05:00","sort_order":"created-desc","template_suffix":"spring-break-25","published_scope":"global","title":"Spring Break Guide","body_html":"","image":{"created_at":"2025-03-03T13:42:41-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-123.jpg?v=1741027361"}},{"id":315890434126,"handle":"surf-shirts","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2026-09-17T14:31:57-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"Surf Shirts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFrom the first paddle out to the last stop on the way home, these are shirts that fit a day built around the waves. Shop rash guards and performance surf shirts for time in the water, alongside comfortable tees for everything before and after. Selected by Blueline for the way we surf and live in Jupiter.\u003c\/p\u003e","image":{"created_at":"2026-09-17T14:31:56-04:00","alt":"","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Longboard_Surf_Session_Jupiter_florida.png?v=1789669917"}},{"id":315892138062,"handle":"uv-shirts-for-boating-jupiter-florida","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2026-09-17T15:10:31-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Boating","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA day on the boat means sun from above and glare off the water. Shop UV shirts selected for fishing trips, cruising the Intracoastal, and long days offshore. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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Shop short-sleeve UV shirts for paddling, boating, fishing, and time around the water. 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From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7598438711374,"title":"Florida Flag Blacked Out Hat – Black","handle":"florida-flag-blacked-out-hat-black","description":"\u003cp data-start=\"425\" data-end=\"664\"\u003eThe \u003cstrong data-start=\"429\" data-end=\"461\"\u003eFlorida Flag Blacked Out Hat\u003c\/strong\u003e is a bold take on state pride with a clean, understated edge. Featuring a blacked-out Florida flag with a subtle Blueline hit at the center, this hat keeps things low-key while still making a statement.\u003c\/p\u003e\n\u003cp data-start=\"666\" data-end=\"904\"\u003eBuilt on a classic high-crown trucker silhouette with a structured front and breathable mesh back, it’s made for long days on the water, in the sun, or around town. This is one of those hats that works everywhere and never feels overdone.\u003c\/p\u003e\n\u003cp data-start=\"906\" data-end=\"974\"\u003eDesigned for Florida living and worn wherever coastal style matters.\u003c\/p\u003e\n\u003ch2 data-start=\"981\" data-end=\"1000\"\u003e\u003cstrong data-start=\"984\" data-end=\"1000\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1001\" data-end=\"1190\"\u003e\n\u003cli data-start=\"1001\" data-end=\"1056\"\u003e\n\u003cp data-start=\"1003\" data-end=\"1056\"\u003eBlacked-out Florida flag patch with Blueline detail\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1057\" data-end=\"1088\"\u003e\n\u003cp data-start=\"1059\" data-end=\"1088\"\u003eHigh-crown structured front\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1089\" data-end=\"1113\"\u003e\n\u003cp data-start=\"1091\" data-end=\"1113\"\u003eBreathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1114\" data-end=\"1141\"\u003e\n\u003cp data-start=\"1116\" data-end=\"1141\"\u003eAdjustable snapback fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1142\" data-end=\"1190\"\u003e\n\u003cp data-start=\"1144\" data-end=\"1190\"\u003eClassic trucker style built for all-day wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-04-09T12:11:44-04:00","created_at":"2025-04-09T12:11:01-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42375500365902,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000140171","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Florida Flag Blacked Out Hat – Black","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000140171","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-flag-blacked-out-hat-black-blueline.jpg?v=1766082419"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-flag-blacked-out-hat-black-blueline.jpg?v=1766082419","options":["Title"],"media":[{"alt":"Black Blueline trucker hat featuring a blacked-out Florida state flag patch, photographed on a dock near the water in Florida.","id":25742104592462,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-flag-blacked-out-hat-black-blueline.jpg?v=1766082419"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-flag-blacked-out-hat-black-blueline.jpg?v=1766082419","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"425\" data-end=\"664\"\u003eThe \u003cstrong data-start=\"429\" data-end=\"461\"\u003eFlorida Flag Blacked Out Hat\u003c\/strong\u003e is a bold take on state pride with a clean, understated edge. Featuring a blacked-out Florida flag with a subtle Blueline hit at the center, this hat keeps things low-key while still making a statement.\u003c\/p\u003e\n\u003cp data-start=\"666\" data-end=\"904\"\u003eBuilt on a classic high-crown trucker silhouette with a structured front and breathable mesh back, it’s made for long days on the water, in the sun, or around town. This is one of those hats that works everywhere and never feels overdone.\u003c\/p\u003e\n\u003cp data-start=\"906\" data-end=\"974\"\u003eDesigned for Florida living and worn wherever coastal style matters.\u003c\/p\u003e\n\u003ch2 data-start=\"981\" data-end=\"1000\"\u003e\u003cstrong data-start=\"984\" data-end=\"1000\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1001\" data-end=\"1190\"\u003e\n\u003cli data-start=\"1001\" data-end=\"1056\"\u003e\n\u003cp data-start=\"1003\" data-end=\"1056\"\u003eBlacked-out Florida flag patch with Blueline detail\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1057\" data-end=\"1088\"\u003e\n\u003cp data-start=\"1059\" data-end=\"1088\"\u003eHigh-crown structured front\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1089\" data-end=\"1113\"\u003e\n\u003cp data-start=\"1091\" data-end=\"1113\"\u003eBreathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1114\" data-end=\"1141\"\u003e\n\u003cp data-start=\"1116\" data-end=\"1141\"\u003eAdjustable snapback fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1142\" data-end=\"1190\"\u003e\n\u003cp data-start=\"1144\" data-end=\"1190\"\u003eClassic trucker style built for all-day wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7598437859406,"title":"Blueline Jupiter Lite UV Hat Quarry \/ Quarry","handle":"blueline-jupiter-lite-uv-hat-quarry-quarry","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003eBlueline Jupiter Lite UV Hat Quarry \/ Quarry\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e","published_at":"2025-04-09T12:03:53-04:00","created_at":"2025-04-09T12:03:32-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42375487848526,"title":"Quarry","option1":"Quarry","option2":null,"option3":null,"sku":"210000139909","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Jupiter Lite UV Hat Quarry \/ Quarry - Quarry","public_title":"Quarry","options":["Quarry"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000139909","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06106.jpg?v=1753276362"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06106.jpg?v=1753276362","options":["Color"],"media":[{"alt":"Blueline Jupiter Lite UV Hat Quarry \/ Quarry","id":25742079492174,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06106.jpg?v=1753276362"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06106.jpg?v=1753276362","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003eBlueline Jupiter Lite UV Hat Quarry \/ Quarry\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e"},"options":[{"name":"Color","position":1,"values":["Quarry"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-10-19T13:20:27-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. 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If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":309858041934,"handle":"surf-hats","updated_at":"2026-10-19T13:21:00-04:00","published_at":"2026-06-03T10:05:26-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Surf Hats","body_html":"\u003cp data-start=\"581\" data-end=\"710\"\u003eFrom checking the morning surf to spending the afternoon at the beach, the right hat is essential for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"1114\"\u003eOur Surf Hat Collection features lightweight performance hats, rope hats, trucker hats, and coastal-inspired styles designed for surfing, beach days, boating, paddleboarding, travel, and everyday wear. Inspired by the laid-back lifestyle of Jupiter, Florida, these hats are built to keep you comfortable whether you're walking the beach, heading offshore, or grabbing a post-session drink with friends.\u003c\/p\u003e\n\u003cp data-start=\"1116\" data-end=\"1262\"\u003eFeaturing breathable materials, performance fabrics, and classic coastal designs, these are the hats you'll reach for every time you head outside.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1413\"\u003eWhether you call Jupiter home year-round or simply wish you did, our collection of surf hats brings a piece of the Florida lifestyle wherever you go.\u003c\/p\u003e","image":{"created_at":"2026-06-03T10:48:17-04:00","alt":"Three surfers carrying longboards along a Jupiter, Florida beach wearing Blueline Surf \u0026 Paddle surf hats on a sunny coastal morning.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-106.jpg?v=1780499485"}},{"id":309827108942,"handle":"the-jupiter-dad","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2026-06-02T17:21:18-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"The Jupiter Dad","body_html":"","image":{"created_at":"2026-06-02T17:32:19-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Jupiter_Lightouse_Photo_Guys_on_a_boat_in_Blueline_Surf_and_Paddle_Clothing.jpg?v=1780435939"}}]}
{"item":{"id":7598437761102,"title":"Blueline Jupiter Lite UV Hat Olive \/ Black","handle":"blueline-jupiter-lite-uv-hat-olive-black","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003eBlueline Jupiter Lite UV Hat Olive \/ Black\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e","published_at":"2025-04-09T12:02:31-04:00","created_at":"2025-04-09T12:02:31-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42375487029326,"title":"Olive\/Black","option1":"Olive\/Black","option2":null,"option3":null,"sku":"210000139908","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Jupiter Lite UV Hat Olive \/ Black - Olive\/Black","public_title":"Olive\/Black","options":["Olive\/Black"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000139908","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06103.jpg?v=1753276363"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06103.jpg?v=1753276363","options":["Color"],"media":[{"alt":"Blueline Jupiter Lite UV Hat Olive \/ Black","id":25742075691086,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06103.jpg?v=1753276363"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06103.jpg?v=1753276363","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003eBlueline Jupiter Lite UV Hat Olive \/ Black\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e"},"options":[{"name":"Color","position":1,"values":["Olive\/Black"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-10-19T13:20:27-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. 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If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7598437531726,"title":"Blueline Jupiter Lite UV Hat Navy \/ Navy","handle":"blueline-jupiter-lite-uv-hat-navy-navy","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003eBlueline Jupiter Lite UV Hat Navy \/ Navy\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e","published_at":"2025-04-09T12:01:20-04:00","created_at":"2025-04-09T12:01:20-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42375485096014,"title":"Navy","option1":"Navy","option2":null,"option3":null,"sku":"210000139907","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Jupiter Lite UV Hat Navy \/ Navy - Navy","public_title":"Navy","options":["Navy"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000139907","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06108.jpg?v=1753276364"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06108.jpg?v=1753276364","options":["Color"],"media":[{"alt":"Blueline Jupiter Lite UV Hat Navy \/ Navy","id":25742073200718,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06108.jpg?v=1753276364"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06108.jpg?v=1753276364","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003eBlueline Jupiter Lite UV Hat Navy \/ Navy\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e"},"options":[{"name":"Color","position":1,"values":["Navy"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-10-19T13:20:27-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7593635020878,"title":"Blueline Vintage Circle T-Shirt – Pigment Black \/ Light Brown","handle":"blueline-vintage-circle-tshirt-pigment-black-light-brown","description":"\u003cp data-start=\"389\" data-end=\"779\"\u003eThe Blueline Vintage Circle T-Shirt in Pigment Black brings that worn-in coastal feel with a bold, clean Blueline circle logo in light brown. Soft, washed cotton delivers instant comfort while the pigment-dyed finish gives it the perfect vintage look. Whether you're hanging at the inlet, grabbing coffee in Jupiter, or heading out on the boat, this tee nails everyday surf-lifestyle style.\u003c\/p\u003e\n\u003cp data-start=\"781\" data-end=\"1004\"\u003e\u003cstrong data-start=\"781\" data-end=\"792\"\u003eDetails\u003c\/strong\u003e\u003cbr data-start=\"792\" data-end=\"795\"\u003e• Pigment-dyed black for a vintage fade\u003cbr data-start=\"834\" data-end=\"837\"\u003e• Blueline Surf \u0026amp; Paddle Co. circle logo on back and chest\u003cbr data-start=\"895\" data-end=\"898\"\u003e• Ultra-soft cotton for everyday comfort\u003cbr data-start=\"938\" data-end=\"941\"\u003e• Perfect for surf shirts, beach wear, and casual Florida style\u003c\/p\u003e","published_at":"2025-04-02T10:52:45-04:00","created_at":"2025-04-02T10:52:45-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"T-Shirt","tags":["lightspeed","T-shirt"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42359547985998,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000140239","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Vintage Circle T-Shirt – Pigment Black \/ Light Brown - S","public_title":"S","options":["S"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42359548018766,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000140238","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Vintage Circle T-Shirt – Pigment Black \/ Light Brown - M","public_title":"M","options":["M"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42359548051534,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000140240","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Vintage Circle T-Shirt – Pigment Black \/ Light Brown - L","public_title":"L","options":["L"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42359548084302,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000140237","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Vintage Circle T-Shirt – Pigment Black \/ Light Brown - XL","public_title":"XL","options":["XL"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42359548117070,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000140236","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Vintage Circle T-Shirt – Pigment Black \/ Light Brown - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42776790138958,"title":"3XL","option1":"3XL","option2":null,"option3":null,"sku":"210000140235","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Vintage Circle T-Shirt – Pigment Black \/ Light Brown - 3XL","public_title":"3XL","options":["3XL"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_48.png?v=1765557812","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitled_design_49.png?v=1765558500"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_48.png?v=1765557812","options":["Size"],"media":[{"alt":"Blueline Vintage Circle T-Shirt – Pigment Black \/ Light Brown","id":32823835623502,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_48.png?v=1765557812"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_48.png?v=1765557812","width":1080},{"alt":"Blueline Vintage Circle T-Shirt – Pigment Black \/ Light Brown, view 2","id":32825235210318,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitled_design_49.png?v=1765558500"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitled_design_49.png?v=1765558500","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"389\" data-end=\"779\"\u003eThe Blueline Vintage Circle T-Shirt in Pigment Black brings that worn-in coastal feel with a bold, clean Blueline circle logo in light brown. Soft, washed cotton delivers instant comfort while the pigment-dyed finish gives it the perfect vintage look. Whether you're hanging at the inlet, grabbing coffee in Jupiter, or heading out on the boat, this tee nails everyday surf-lifestyle style.\u003c\/p\u003e\n\u003cp data-start=\"781\" data-end=\"1004\"\u003e\u003cstrong data-start=\"781\" data-end=\"792\"\u003eDetails\u003c\/strong\u003e\u003cbr data-start=\"792\" data-end=\"795\"\u003e• Pigment-dyed black for a vintage fade\u003cbr data-start=\"834\" data-end=\"837\"\u003e• Blueline Surf \u0026amp; Paddle Co. circle logo on back and chest\u003cbr data-start=\"895\" data-end=\"898\"\u003e• Ultra-soft cotton for everyday comfort\u003cbr data-start=\"938\" data-end=\"941\"\u003e• Perfect for surf shirts, beach wear, and casual Florida style\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL","3XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7593632530510,"title":"Florida Seal Performance Hat – Navy \/ White","handle":"florida-seal-navy-white-hc-fl","description":"\u003cp data-start=\"140\" data-end=\"337\"\u003eInspired by the laid-back coastal lifestyle of Florida, the Florida Seal Performance Hat combines lightweight comfort, sun protection, and everyday versatility in a classic navy and white colorway.\u003c\/p\u003e\n\u003cp data-start=\"339\" data-end=\"712\"\u003eBuilt using Pukka's UV Lite performance fabric, this hat was designed for long days outside, whether you're running the boat offshore, paddleboarding along the Intracoastal, hitting the golf course, or spending the afternoon at the sandbar. The lightweight construction, moisture-wicking performance, and UPF sun protection help keep you comfortable from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"714\" data-end=\"899\"\u003eFeaturing the Blueline Florida Seal patch, this hat celebrates everything that makes the Florida lifestyle special, from the water and sunshine to the adventures that happen in between.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"901\" data-end=\"913\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"914\" data-end=\"1179\"\u003e\n\u003cli data-section-id=\"1rgxrqc\" data-start=\"914\" data-end=\"954\"\u003eLightweight UV Lite performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1ougdk0\" data-start=\"955\" data-end=\"983\"\u003eMoisture-wicking sweatband\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"984\" data-end=\"1004\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"nujx1z\" data-start=\"1005\" data-end=\"1030\"\u003eBreathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"1031\" data-end=\"1062\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1063\" data-end=\"1082\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1083\" data-end=\"1112\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"ng0zbx\" data-start=\"1113\" data-end=\"1141\"\u003ePremium Florida Seal patch\u003c\/li\u003e\n\u003cli data-section-id=\"19eznvn\" data-start=\"1142\" data-end=\"1179\"\u003eBuilt for active outdoor lifestyles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1181\" data-end=\"1196\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1197\" data-end=\"1288\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1197\" data-end=\"1206\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1207\" data-end=\"1223\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1224\" data-end=\"1233\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1234\" data-end=\"1243\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1244\" data-end=\"1250\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1251\" data-end=\"1263\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1264\" data-end=\"1272\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1273\" data-end=\"1288\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2025-04-09T11:54:55-04:00","created_at":"2025-04-02T10:43:28-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Hat","tags":["Beach Hat","Blueline Surf and Paddle","Boating Hat","Coastal Lifestyle","Fishing Hat","Florida Lifestyle","Florida Seal","Florida Snapback","Men's Hat","Navy Hat","Paddleboarding Hat","Performance Hat","South Florida","UV Lite Hat","Women's Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42359540482126,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000139910","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Florida Seal Performance Hat – Navy \/ White","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000139910","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-seal-performance-hat-navy-white-front.jpg?v=1780174093"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-seal-performance-hat-navy-white-front.jpg?v=1780174093","options":["Title"],"media":[{"alt":"Florida Seal Performance Hat in navy and white featuring the Blueline Florida Seal patch and lightweight UV Lite performance construction.","id":25742049411150,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-seal-performance-hat-navy-white-front.jpg?v=1780174093"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-seal-performance-hat-navy-white-front.jpg?v=1780174093","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"140\" data-end=\"337\"\u003eInspired by the laid-back coastal lifestyle of Florida, the Florida Seal Performance Hat combines lightweight comfort, sun protection, and everyday versatility in a classic navy and white colorway.\u003c\/p\u003e\n\u003cp data-start=\"339\" data-end=\"712\"\u003eBuilt using Pukka's UV Lite performance fabric, this hat was designed for long days outside, whether you're running the boat offshore, paddleboarding along the Intracoastal, hitting the golf course, or spending the afternoon at the sandbar. The lightweight construction, moisture-wicking performance, and UPF sun protection help keep you comfortable from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"714\" data-end=\"899\"\u003eFeaturing the Blueline Florida Seal patch, this hat celebrates everything that makes the Florida lifestyle special, from the water and sunshine to the adventures that happen in between.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"901\" data-end=\"913\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"914\" data-end=\"1179\"\u003e\n\u003cli data-section-id=\"1rgxrqc\" data-start=\"914\" data-end=\"954\"\u003eLightweight UV Lite performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1ougdk0\" data-start=\"955\" data-end=\"983\"\u003eMoisture-wicking sweatband\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"984\" data-end=\"1004\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"nujx1z\" data-start=\"1005\" data-end=\"1030\"\u003eBreathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"1031\" data-end=\"1062\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1063\" data-end=\"1082\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1083\" data-end=\"1112\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"ng0zbx\" data-start=\"1113\" data-end=\"1141\"\u003ePremium Florida Seal patch\u003c\/li\u003e\n\u003cli data-section-id=\"19eznvn\" data-start=\"1142\" data-end=\"1179\"\u003eBuilt for active outdoor lifestyles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1181\" data-end=\"1196\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1197\" data-end=\"1288\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1197\" data-end=\"1206\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1207\" data-end=\"1223\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1224\" data-end=\"1233\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1234\" data-end=\"1243\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1244\" data-end=\"1250\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1251\" data-end=\"1263\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1264\" data-end=\"1272\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1273\" data-end=\"1288\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-10-21T07:12:23-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline’s Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}}]}
{"item":{"id":7593632071758,"title":"Florida Seal White \/ White HC FL","handle":"florida-seal-white-white-hc-fl","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003eFlorida Seal White \/ White HC FL\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2025-04-09T11:56:10-04:00","created_at":"2025-04-02T10:41:22-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42359539269710,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000139912","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Florida Seal White \/ White HC FL","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000139912","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06096.jpg?v=1744214160","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06097.jpg?v=1744214160"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06096.jpg?v=1744214160","options":["Title"],"media":[{"alt":"Florida Seal White \/ White","id":25742053933134,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06096.jpg?v=1744214160"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06096.jpg?v=1744214160","width":2048},{"alt":"Florida Seal White \/ White, view 2","id":25742053965902,"position":2,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06097.jpg?v=1744214160"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06097.jpg?v=1744214160","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003eFlorida Seal White \/ White HC FL\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e \u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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{"item":{"id":7593624698958,"title":"Florida Seal Forest \/ White HC FL","handle":"florida-seal-forest-white-hc-fl","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003eFlorida Seal Forest \/ White HC FL\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2025-04-09T11:57:38-04:00","created_at":"2025-04-02T10:02:44-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42359502700622,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000139911","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Florida Seal Forest \/ White HC FL","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000139911","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06098.jpg?v=1744214250","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06099.jpg?v=1744214250"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06098.jpg?v=1744214250","options":["Title"],"media":[{"alt":"Florida Seal Forest \/ White","id":25742059372622,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06098.jpg?v=1744214250"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06098.jpg?v=1744214250","width":2048},{"alt":"Florida Seal Forest \/ White, view 2","id":25742059405390,"position":2,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06099.jpg?v=1744214250"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06099.jpg?v=1744214250","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003eFlorida Seal Forest \/ White HC FL\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e \u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7559615938638,"title":"Skully Rope Hat Olive\/Black","handle":"skully-rope-hat-olive-black","description":"\u003cp data-start=\"328\" data-end=\"498\"\u003eBuilt for early boat runs, long beach days, and sunset sessions at the sandbar, the Skully Rope Hat Olive\/Black delivers clean coastal style with a rugged saltwater feel.\u003c\/p\u003e\n\u003cp data-start=\"500\" data-end=\"813\"\u003eThe olive front paired with black mesh gives this high-crown rope hat a timeless look that fits just as well offshore as it does grabbing tacos after a day on the water. 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Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. 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{"item":{"id":7559568457806,"title":"OG Blueline Logo T-Shirt – Canyon Green \/ White","handle":"og-blueline-logo-tshirt-canyon-green-white","description":"\u003cp\u003eThe OG Blueline Logo T-Shirt in Canyon Green \/ White is built around the design that started it all. A soft, breathable cotton blend makes it comfortable for all-day wear, and it holds up to life on the water.\u003c\/p\u003e\n\u003cp\u003eThe white OG Blueline Surf \u0026amp; Paddle circle logo on the chest and back represents the Jupiter surf and paddle lifestyle without being loud. Easy to wear on the boat, at the beach, or around town, it's the kind of surf shirt you reach for again and again.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOG Blueline circle logo in white on the front and back\u003c\/li\u003e\n\u003cli\u003eSoft, breathable cotton blend\u003c\/li\u003e\n\u003cli\u003eClassic short sleeve surf T-shirt fit, lightweight for warm weather\u003c\/li\u003e\n\u003cli\u003eSizes S through 2XL\u003c\/li\u003e\n\u003cli\u003eDesigned in Jupiter, Florida\u003c\/li\u003e\n\u003cli\u003eCut in a men's fit and size range, and plenty of women wear them too\u003c\/li\u003e\n\u003cli\u003eAlso available in Ice Blue \/ Navy, Washed Natural\/Brown + Black, Orchid \/ Navy, Asphalt Blend \/ Orange + Blue Fade\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e boat days, the sandbar, paddling, surf checks and everyday coastal life\u003c\/p\u003e","published_at":"2025-02-10T09:25:16-05:00","created_at":"2025-02-10T09:25:17-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"T-Shirt","tags":["beach","blueline","blueline-private-label","boat","everyday","graphic tee","green","jupiter","logo tee","mens","surf","t-shirt","white"],"price":2446,"price_min":2446,"price_max":3495,"available":true,"price_varies":true,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42224161357902,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000135170","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Canyon Green \/ White - 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A soft, breathable cotton blend makes it comfortable for all-day wear, and it holds up to life on the water.\u003c\/p\u003e\n\u003cp\u003eThe white OG Blueline Surf \u0026amp; Paddle circle logo on the chest and back represents the Jupiter surf and paddle lifestyle without being loud. Easy to wear on the boat, at the beach, or around town, it's the kind of surf shirt you reach for again and again.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOG Blueline circle logo in white on the front and back\u003c\/li\u003e\n\u003cli\u003eSoft, breathable cotton blend\u003c\/li\u003e\n\u003cli\u003eClassic short sleeve surf T-shirt fit, lightweight for warm weather\u003c\/li\u003e\n\u003cli\u003eSizes S through 2XL\u003c\/li\u003e\n\u003cli\u003eDesigned in Jupiter, Florida\u003c\/li\u003e\n\u003cli\u003eCut in a men's fit and size range, and plenty of women wear them too\u003c\/li\u003e\n\u003cli\u003eAlso available in Ice Blue \/ Navy, Washed Natural\/Brown + Black, Orchid \/ Navy, Asphalt Blend \/ Orange + Blue Fade\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e boat days, the sandbar, paddling, surf checks and everyday coastal life\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-10-19T13:12:05-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7559562166350,"title":"ANETIK x Blueline Vintage Logo Low Pro UV Hoodie – Olive","handle":"anetik-blueline-vintage-logo-mens-uv-tech-hoody-olive","description":"\u003cp\u003eThe ANETIK x Blueline Vintage Logo Low Pro UV Hoodie in Olive is a lightweight hooded sun shirt with UPF 30+ sun protection, built on ANETIK's Low Pro performance construction with the Vintage Blueline logo on the front and back.\u003c\/p\u003e\u003cp\u003eIt's an easy technical layer for everything from early mornings on the water to afternoons around Jupiter, whether you're paddling the Intracoastal, running out the inlet, or anchored at the sandbar. It stays light and breathable in South Florida heat and humidity, so it feels like coverage, not another heavy layer, and it's one you'll reach for well beyond boat days.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLightweight ANETIK Low Pro performance construction\u003c\/li\u003e\n\u003cli\u003eUPF 30+ sun protection\u003c\/li\u003e\n\u003cli\u003eBreathable, moisture-managing, and quick-drying\u003c\/li\u003e\n\u003cli\u003eComfortable stretch and a full-coverage hood\u003c\/li\u003e\n\u003cli\u003eVintage Blueline logo on the front and back in Olive\u003c\/li\u003e\n\u003cli\u003eMen's sizes S–3XL\u003c\/li\u003e\n\u003cli\u003eAlso available in Dark Olive\/Coral\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e Paddleboarding, boating, surfing, beach days, fishing, and everyday sun protection.\u003c\/p\u003e","published_at":"2025-02-10T09:07:23-05:00","created_at":"2025-02-10T09:07:23-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"UV Hoodie","tags":["anetik","beach","blueline","boat","collab","green","jupiter","low pro","mens","paddle","sun shirt","surf","upf 30","uv hoodie","vintage logo"],"price":7999,"price_min":7999,"price_max":7999,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42224129933390,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000136578","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"ANETIK x Blueline Vintage Logo Low Pro UV Hoodie – Olive - 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{"item":{"id":7559559249998,"title":"Vintage Circle Long Sleeve T-Shirt – Heather Slate \/ White","handle":"blueline-vintage-circle-long-sleeve-heather-slate","description":"\u003cp data-start=\"534\" data-end=\"801\"\u003eThe \u003cstrong data-start=\"538\" data-end=\"585\"\u003eBlueline Vintage Circle Long Sleeve T-Shirt\u003c\/strong\u003e is built for laid-back days on the water, early mornings at the dock, and everything in between. Made from soft, breathable cotton, this long sleeve delivers lightweight comfort without feeling heavy or restrictive.\u003c\/p\u003e\n\u003cp data-start=\"803\" data-end=\"1038\"\u003eFinished in \u003cstrong data-start=\"815\" data-end=\"832\"\u003eHeather Slate\u003c\/strong\u003e with a crisp white Vintage Circle logo on the back, it’s an easy grab for sun coverage, cooler mornings, or breezy boat rides. 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Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7506521194574,"title":"OG Blueline Logo T-Shirt – Asphalt Blend \/ Orange + Blue Fade","handle":"og-blueline-logo-tshirt-asphalt-blend-orange-blue","description":"\u003cp\u003eThe OG Blueline Logo T-Shirt in Asphalt Blend \/ Orange with Blue Fade is built around the design that started it all. A soft, breathable cotton blend makes it comfortable for all-day wear, and it holds up to life on the water.\u003c\/p\u003e\n\u003cp\u003eThe orange and blue fade OG Blueline logo balances low-key style with a little coastal personality. It's easy to wear on the boat, at the dock, or heading into town, and it's made for people who live on the water and wear their gear hard.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOG Blueline Surf \u0026amp; Paddle logo with an orange and blue fade\u003c\/li\u003e\n\u003cli\u003eSoft, breathable cotton blend\u003c\/li\u003e\n\u003cli\u003eClassic short sleeve surf T-shirt fit, lightweight for warm weather\u003c\/li\u003e\n\u003cli\u003eSizes S through 2XL\u003c\/li\u003e\n\u003cli\u003eDesigned in Jupiter, Florida\u003c\/li\u003e\n\u003cli\u003eCut in a men's fit and size range, and plenty of women wear them too\u003c\/li\u003e\n\u003cli\u003eAlso available in Ice Blue \/ Navy, Washed Natural\/Brown + Black, Orchid \/ Navy, Canyon Green \/ White\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e boat days, the sandbar, paddling, surf checks and everyday coastal life\u003c\/p\u003e","published_at":"2024-11-21T10:30:55-05:00","created_at":"2024-11-12T00:29:37-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"T-Shirt","tags":["beach","blueline","blueline-private-label","boat","everyday","graphic tee","gray","jupiter","logo tee","mens","orange","surf","t-shirt"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42022437191758,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000120215","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Asphalt Blend \/ Orange + Blue Fade - S","public_title":"S","options":["S"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120215","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42022445580366,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000120214","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Asphalt Blend \/ Orange + Blue Fade - M","public_title":"M","options":["M"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120214","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42022445678670,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000120213","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Blueline Logo T-Shirt – Asphalt Blend \/ Orange + Blue Fade - L","public_title":"L","options":["L"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120213","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42022445613134,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000120212","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Blueline Logo T-Shirt – Asphalt Blend \/ Orange + Blue Fade - XL","public_title":"XL","options":["XL"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120212","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42022445547598,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000120211","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Blueline Logo T-Shirt – Asphalt Blend \/ Orange + Blue Fade - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120211","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-tshirt-asphalt-blend-orange-blue.jpg?v=1765924908","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-tshirt-asphalt-blend-orange-blue-back.jpg?v=1765924997"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-tshirt-asphalt-blend-orange-blue.jpg?v=1765924908","options":["Size"],"media":[{"alt":"Man wearing a dark asphalt gray Blueline short sleeve T-shirt with an orange and blue faded OG Blueline logo while sitting on a dock near the water.","id":25077408727118,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-tshirt-asphalt-blend-orange-blue.jpg?v=1765924908"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-tshirt-asphalt-blend-orange-blue.jpg?v=1765924908","width":2048},{"alt":"Man sitting on the docks at Guanabanas in Jupiter, FL wearing a blueline asphalt shirt back view.","id":25077408759886,"position":2,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-tshirt-asphalt-blend-orange-blue-back.jpg?v=1765924997"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-tshirt-asphalt-blend-orange-blue-back.jpg?v=1765924997","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Blueline Logo T-Shirt in Asphalt Blend \/ Orange with Blue Fade is built around the design that started it all. A soft, breathable cotton blend makes it comfortable for all-day wear, and it holds up to life on the water.\u003c\/p\u003e\n\u003cp\u003eThe orange and blue fade OG Blueline logo balances low-key style with a little coastal personality. It's easy to wear on the boat, at the dock, or heading into town, and it's made for people who live on the water and wear their gear hard.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOG Blueline Surf \u0026amp; Paddle logo with an orange and blue fade\u003c\/li\u003e\n\u003cli\u003eSoft, breathable cotton blend\u003c\/li\u003e\n\u003cli\u003eClassic short sleeve surf T-shirt fit, lightweight for warm weather\u003c\/li\u003e\n\u003cli\u003eSizes S through 2XL\u003c\/li\u003e\n\u003cli\u003eDesigned in Jupiter, Florida\u003c\/li\u003e\n\u003cli\u003eCut in a men's fit and size range, and plenty of women wear them too\u003c\/li\u003e\n\u003cli\u003eAlso available in Ice Blue \/ Navy, Washed Natural\/Brown + Black, Orchid \/ Navy, Canyon Green \/ White\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e boat days, the sandbar, paddling, surf checks and everyday coastal life\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-10-19T13:12:05-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7506521161806,"title":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – White Cap","handle":"vineyard-vines-blueline-storefront-lighthouse-tshirt-white-cap","description":"\u003cp data-start=\"624\" data-end=\"931\"\u003eThe \u003cstrong data-start=\"628\" data-end=\"687\"\u003eVineyard Vines x Blueline Storefront Lighthouse T-Shirt\u003c\/strong\u003e celebrates two brands rooted in coastal life and the town we call home. Featuring a custom illustrated Jupiter lighthouse storefront graphic on the back and subtle co-branding, this tee captures the laid-back rhythm of days spent on the water.\u003c\/p\u003e\n\u003cp data-start=\"933\" data-end=\"1164\"\u003eMade from Vineyard Vines’ soft, breathable cotton, it’s built for warm Florida days, boat rides, dock hangs, and everything in between. Finished in \u003cstrong data-start=\"1081\" data-end=\"1094\"\u003eWhite Cap\u003c\/strong\u003e, this shirt wears easy, layers clean, and only gets better with time.\u003c\/p\u003e\n\u003cp data-start=\"1166\" data-end=\"1204\"\u003eDesigned for Jupiter. Worn everywhere.\u003c\/p\u003e\n\u003ch2 data-start=\"1211\" data-end=\"1230\"\u003e\u003cstrong data-start=\"1214\" data-end=\"1230\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1231\" data-end=\"1486\"\u003e\n\u003cli data-start=\"1231\" data-end=\"1292\"\u003e\n\u003cp data-start=\"1233\" data-end=\"1292\"\u003eVineyard Vines x Blueline Surf \u0026amp; Paddle Co. collaboration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1293\" data-end=\"1341\"\u003e\n\u003cp data-start=\"1295\" data-end=\"1341\"\u003eCustom Jupiter Lighthouse storefront artwork\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1342\" data-end=\"1382\"\u003e\n\u003cp data-start=\"1344\" data-end=\"1382\"\u003eSoft, breathable cotton construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1383\" data-end=\"1407\"\u003e\n\u003cp data-start=\"1385\" data-end=\"1407\"\u003eRelaxed everyday fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1408\" data-end=\"1453\"\u003e\n\u003cp data-start=\"1410\" data-end=\"1453\"\u003eLightweight feel for warm coastal weather\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1454\" data-end=\"1486\"\u003e\n\u003cp data-start=\"1456\" data-end=\"1486\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2026-02-05T14:26:33-05:00","created_at":"2024-11-12T00:29:36-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"T-Shirt","tags":["lightspeed"],"price":4995,"price_min":4995,"price_max":4995,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42022437158990,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000134909","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – White Cap - S","public_title":"S","options":["S"],"price":4995,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42561559101518,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000134910","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – White Cap - M","public_title":"M","options":["M"],"price":4995,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42022445219918,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000134911","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – White Cap - L","public_title":"L","options":["L"],"price":4995,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42022445252686,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000134912","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – White Cap - XL","public_title":"XL","options":["XL"],"price":4995,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42777457754190,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000134913","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – White Cap - 2XL","public_title":"2XL","options":["2XL"],"price":4995,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-blueline-storefront-lighthouse-tshirt-white-cap.jpg?v=1765922456","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_Blueline_Surf_and_Paddle_Co._T-shirt.jpg?v=1765922505"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-blueline-storefront-lighthouse-tshirt-white-cap.jpg?v=1765922456","options":["Size"],"media":[{"alt":"Man sitting on a boat wearing a white Vineyard Vines and Blueline T-shirt with a Jupiter Lighthouse storefront graphic on the back.","id":25866076192846,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1097,"width":732,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-blueline-storefront-lighthouse-tshirt-white-cap.jpg?v=1765922456"},"aspect_ratio":0.667,"height":1097,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-blueline-storefront-lighthouse-tshirt-white-cap.jpg?v=1765922456","width":732},{"alt":"Front Left Chest pocket t-shirt Vineyard Vines and Blueline Surf and Paddle Co. ","id":25077345419342,"position":2,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_Blueline_Surf_and_Paddle_Co._T-shirt.jpg?v=1765922505"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_Blueline_Surf_and_Paddle_Co._T-shirt.jpg?v=1765922505","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"624\" data-end=\"931\"\u003eThe \u003cstrong data-start=\"628\" data-end=\"687\"\u003eVineyard Vines x Blueline Storefront Lighthouse T-Shirt\u003c\/strong\u003e celebrates two brands rooted in coastal life and the town we call home. Featuring a custom illustrated Jupiter lighthouse storefront graphic on the back and subtle co-branding, this tee captures the laid-back rhythm of days spent on the water.\u003c\/p\u003e\n\u003cp data-start=\"933\" data-end=\"1164\"\u003eMade from Vineyard Vines’ soft, breathable cotton, it’s built for warm Florida days, boat rides, dock hangs, and everything in between. Finished in \u003cstrong data-start=\"1081\" data-end=\"1094\"\u003eWhite Cap\u003c\/strong\u003e, this shirt wears easy, layers clean, and only gets better with time.\u003c\/p\u003e\n\u003cp data-start=\"1166\" data-end=\"1204\"\u003eDesigned for Jupiter. Worn everywhere.\u003c\/p\u003e\n\u003ch2 data-start=\"1211\" data-end=\"1230\"\u003e\u003cstrong data-start=\"1214\" data-end=\"1230\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1231\" data-end=\"1486\"\u003e\n\u003cli data-start=\"1231\" data-end=\"1292\"\u003e\n\u003cp data-start=\"1233\" data-end=\"1292\"\u003eVineyard Vines x Blueline Surf \u0026amp; Paddle Co. collaboration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1293\" data-end=\"1341\"\u003e\n\u003cp data-start=\"1295\" data-end=\"1341\"\u003eCustom Jupiter Lighthouse storefront artwork\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1342\" data-end=\"1382\"\u003e\n\u003cp data-start=\"1344\" data-end=\"1382\"\u003eSoft, breathable cotton construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1383\" data-end=\"1407\"\u003e\n\u003cp data-start=\"1385\" data-end=\"1407\"\u003eRelaxed everyday fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1408\" data-end=\"1453\"\u003e\n\u003cp data-start=\"1410\" data-end=\"1453\"\u003eLightweight feel for warm coastal weather\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1454\" data-end=\"1486\"\u003e\n\u003cp data-start=\"1456\" data-end=\"1486\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":305879613518,"handle":"blueline-exclusive-brand-collaborations","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2026-03-13T15:36:30-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Exclusive Brand Collaborations","body_html":"\u003cp\u003eWelcome to the home of Blueline Surf \u0026amp; Paddle Co.’s exclusive, limited-edition partnership collections. We have teamed up with our favorite coastal, golf, and outdoor brands—\u003cb\u003eVineyard Vines, Johnnie-O, Free Fly, and Marsh Wear\u003c\/b\u003e—to design a premium line of custom apparel built specifically for the \u003cb\u003eJupiter lifestyle\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eFrom technical \u003cb\u003emen's sun shirts\u003c\/b\u003e and high-performance \u003cb\u003euv hooded shirts\u003c\/b\u003e built for long days on the Loxahatchee River, to sharp \u003cb\u003eperformance golf polos\u003c\/b\u003e and casual t-shirts ready for dinner by the Jupiter Lighthouse, these custom collaborations are available only through our Jupiter surf shop.\u003c\/p\u003e\n\u003cp\u003eExplore our individual brand collaboration gift guides below to find the perfect style for your next launch or a premium Father's Day gift.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eShop the collections online or select Free In-Store Pickup at our Jupiter, Florida location.\u003c\/i\u003e\u003c\/p\u003e","image":{"created_at":"2026-03-13T15:36:29-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427.jpg?v=1773430590"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":311534583886,"handle":"blueline-surf-paddle-x-vineyard-vines-collection","updated_at":"2026-10-19T13:12:45-04:00","published_at":"2026-06-17T11:22:48-04:00","sort_order":"most-relevant","template_suffix":"blueline-x-vineyard-vines","published_scope":"global","title":"Blueline Surf \u0026 Paddle x Vineyard Vines Collection","body_html":"\u003cp\u003eWelcome to the official home of the limited-edition \u003cstrong\u003eBlueline Surf \u0026amp; Paddle Co. x Vineyard Vines partnership\u003c\/strong\u003e. We have teamed up with one of America's premier coastal heritage brands to design a custom, exclusive line of premium retail apparel built specifically for the local \u003cstrong\u003eJupiter lifestyle\u003c\/strong\u003e. This collection merges Vineyard Vines' iconic, world-renowned comfort fabrics with the laid-back, authentic surf and paddleboard culture that defines \u003cstrong\u003eJupiter, Florida.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery single piece in this collaborative lineup is engineered to transition effortlessly from an early morning paddle past the historic \u003cstrong\u003eJupiter Inlet Lighthouse\u003c\/strong\u003e to a casual dinner on the water at Guanabanas. Crafted from breathable performance fibers and high-grade cotton blends, these garments ensure you stay cool, comfortable, and looking sharp beneath the intense South Florida sun. Because this is an exclusive, small-batch release, these co-branded items are available only through our physical \u003cstrong\u003eJupiter surf shop\u003c\/strong\u003e or our official online store. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003ePremium Coastal Men's Inventory \u0026amp; Performance Gear\u003c\/h2\u003e\n\u003cp\u003eTo help you navigate our exclusive collaboration, we have categorized the inventory into distinct apparel segments designed to meet your lifestyle needs—whether you are looking for top-tier sun protection out on the Atlantic ocean or a crisp, high-end look for the local golf course.\u003c\/p\u003e\n\u003ctable border=\"1\" cellpadding=\"8\" style=\"border-collapse: collapse; width: 100%; border-color: #d1d5db; font-family: Arial, sans-serif;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #f3f4f6; text-align: left;\"\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eApparel Category\u003c\/th\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eProduct Details \u0026amp; Material Specs\u003c\/th\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eBest For \/ Lifestyle Intent\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003eCustom Logo T-Shirts\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003e100% ultra-soft ring-spun cotton and lightweight premium blend t-shirts. Features the iconic Vineyard Vines Whale customized with exclusive Blueline custom surfboard artwork and Jupiter, FL local labeling.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eEveryday casual wear, beach days, boat launches, and relaxed coastal lifestyle outfitting.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9fafb;\"\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003ePerformance Golf Polos\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eMoisture-wicking, breathable synthetic stretch fabrics with built-in UV shirts properties and classic fold-over collars. Designed to resist odor and maintain structure in high South Florida humidity.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eHitting the links, afternoon business meetings, waterfront dinners, and Father's Day gifting.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003eLightweight Quarter-Zips\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003ePremium performance pullover quarter-zips featuring subtle co-branded embroidery. Offers flexible athletic sizing, moisture management, and light insulation.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eEarly morning boat cruises, sunset beach walks, offshore fishing layers, and cooler coastal evenings.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eFlexible Shopping \u0026amp; Local Jupiter Pickup Options\u003c\/h2\u003e\n\u003cp\u003eWe make it entirely frictionless for both local South Florida residents and out-of-town holiday shoppers to secure their limited gear before inventory runs out. For those shopping within Palm Beach County who want to skip shipping transit delays or avoid missing tight shipping deadlines, simply select \u003cstrong\u003eFree In-Store Pickup\u003c\/strong\u003e or \u003cstrong\u003eCurbside Pickup\u003c\/strong\u003e during online checkout. Our dedicated dock team will pack your exclusive apparel items right inside our physical retail warehouse, situated directly across from the iconic Guanabanas restaurant, ensuring your order is ready for immediate collection[cite: 153, 168]. Enjoy world-class shipping speeds or premium, face-to-face local service today!\u003c\/p\u003e","image":{"created_at":"2026-06-17T11:22:47-04:00","alt":null,"width":732,"height":1097,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vineyard-vines-blueline-storefront-lighthouse-tshirt-white-cap.jpg?v=1781709768"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7505788698702,"title":"OG TriTech Navy \/ White Patch HC FL 2376_001","handle":"og-tritech-navy-white-patch-hc-fl-2376_001","description":"OG TriTech Navy \/ White Patch HC FL 2376_001","published_at":"2024-11-21T10:30:53-05:00","created_at":"2024-11-11T07:51:05-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42020929175630,"title":"Navy\/White","option1":"Navy\/White","option2":null,"option3":null,"sku":"210000108621","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG TriTech Navy \/ White Patch HC FL 2376_001 - Navy\/White","public_title":"Navy\/White","options":["Navy\/White"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000108621","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_224.jpg?v=1731951411","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pzllujj1ulkbu1vxsfaa.png?v=1731329467","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zahfnlmplkdusradnmyz.png?v=1731329467","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zahfnlmplkdusradnmyz_516dcd35-af20-4f02-a189-f94bcc320d8f.png?v=1764857752","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pzllujj1ulkbu1vxsfaa_5cab5fed-22bc-4a2c-8459-55bd3579eb35.png?v=1764857753"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_224.jpg?v=1731951411","options":["Color"],"media":[{"alt":"OG TriTech Navy \/ White Patch","id":25077336571982,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_224.jpg?v=1731951411"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_224.jpg?v=1731951411","width":2048},{"alt":"OG TriTech Navy \/ White Patch HC FL 2376_001","id":25029354750030,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pzllujj1ulkbu1vxsfaa.png?v=1731329467"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pzllujj1ulkbu1vxsfaa.png?v=1731329467","width":300},{"alt":"OG TriTech Navy \/ White Patch HC FL 2376_001","id":25029354782798,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zahfnlmplkdusradnmyz.png?v=1731329467"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zahfnlmplkdusradnmyz.png?v=1731329467","width":300},{"alt":"OG TriTech Navy \/ White Patch, view 4","id":31873957167182,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zahfnlmplkdusradnmyz_516dcd35-af20-4f02-a189-f94bcc320d8f.png?v=1764857752"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zahfnlmplkdusradnmyz_516dcd35-af20-4f02-a189-f94bcc320d8f.png?v=1764857752","width":1080},{"alt":"OG TriTech Navy \/ White Patch, view 5","id":31873959755854,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pzllujj1ulkbu1vxsfaa_5cab5fed-22bc-4a2c-8459-55bd3579eb35.png?v=1764857753"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pzllujj1ulkbu1vxsfaa_5cab5fed-22bc-4a2c-8459-55bd3579eb35.png?v=1764857753","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"OG TriTech Navy \/ White Patch HC FL 2376_001"},"options":[{"name":"Color","position":1,"values":["Navy\/White"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7505788305486,"title":"OG Seafoam \/ Navy MC SC","handle":"og-seafoam-navy-mc-sc","description":"\u003cp\u003eOG Seafoam \/ Navy MC SC\u003c\/p\u003e","published_at":"2024-11-21T10:27:29-05:00","created_at":"2024-11-11T07:50:44-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42020928782414,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000133120","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Seafoam \/ Navy MC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000133120","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_249.jpg?v=1753276482"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_249.jpg?v=1753276482","options":["Title"],"media":[{"alt":"OG Seafoam \/ Navy","id":25077321826382,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_249.jpg?v=1753276482"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_249.jpg?v=1753276482","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eOG Seafoam \/ Navy MC SC\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7505787420750,"title":"OG Blueline Logo UV Lite Hat – White \/ Aqua Patch","handle":"og-blueline-logo-uv-lite-white-aqua-patch-mc-sc","description":"\u003cp data-start=\"454\" data-end=\"779\"\u003eThe OG Blueline Logo UV Lite Hat delivers clean style with a sun-ready build. This White \u0026amp; Aqua Patch edition brings a bright coastal look with lightweight materials designed for long days outside. 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Breathable mesh panels keep things cool, while the structured front carries the classic Blueline logo that Jupiter locals love.\u003c\/p\u003e\n\u003cp data-start=\"781\" data-end=\"865\"\u003eYour go-to hat for fishing mornings, paddle sessions, beach days, on the golf course and everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"867\" data-end=\"1055\"\u003e\u003cstrong data-start=\"867\" data-end=\"878\"\u003eDetails\u003c\/strong\u003e\u003cbr data-start=\"878\" data-end=\"881\"\u003e• OG Blueline Logo Patch in Aqua\u003cbr data-start=\"913\" data-end=\"916\"\u003e• UV Lite performance mesh\u003cbr data-start=\"942\" data-end=\"945\"\u003e• Structured front + ventilated back\u003cbr data-start=\"981\" data-end=\"984\"\u003e• Adjustable snapback\u003cbr data-start=\"1005\" data-end=\"1008\"\u003e• Lightweight and comfortable for all-day sun\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7505786863694,"title":"Lighthouse Surf Shop Seafoam Oxford HC US FL","handle":"lighthouse-surf-shop-seafoam-oxford-hc-us-fl","description":"\u003cp\u003eLighthouse Surf Shop Seafoam Oxford HC US FL\u003c\/p\u003e","published_at":"2024-11-21T10:27:27-05:00","created_at":"2024-11-11T07:49:30-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42020927275086,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Lighthouse Surf Shop Seafoam Oxford HC US FL","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"27275086","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_241.jpg?v=1753276506"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_241.jpg?v=1753276506","options":["Title"],"media":[{"alt":"Lighthouse Surf Shop Seafoam Oxford","id":25077276573774,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_241.jpg?v=1753276506"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_241.jpg?v=1753276506","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eLighthouse Surf Shop Seafoam Oxford HC US FL\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. 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{"item":{"id":7505786765390,"title":"OG Steel \/ White Charcoal Petal MC SC","handle":"og-steel-white-charcoal-petal-mc-sc","description":"\u003cp\u003eOG Steel \/ White Charcoal Petal MC SC\u003c\/p\u003e","published_at":"2024-12-09T12:54:51-05:00","created_at":"2024-11-11T07:49:24-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42020927176782,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000133119","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Steel \/ White Charcoal Petal MC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000133119","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-023.jpg?v=1753276508"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-023.jpg?v=1753276508","options":["Title"],"media":[{"alt":"OG Steel \/ White Charcoal Petal","id":25219473604686,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-023.jpg?v=1753276508"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-023.jpg?v=1753276508","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eOG Steel \/ White Charcoal Petal MC SC\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-10-19T13:12:05-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7504150167630,"title":"Classic Badge T-Shirt – Ice Blue","handle":"classic-badge-tshirt-ice-blue","description":"\u003cp data-start=\"368\" data-end=\"642\"\u003eThe \u003cstrong data-start=\"372\" data-end=\"399\"\u003eClassic Badge T-Shirt\u003c\/strong\u003e is a clean, timeless Blueline staple built for everyday coastal wear. Printed on a soft, lightweight Ice Blue tee, it features the \u003cstrong data-start=\"531\" data-end=\"571\"\u003eClassic Blueline Surf \u0026amp; Paddle badge\u003c\/strong\u003e on the chest and a bold back hit that stands out without feeling loud.\u003c\/p\u003e\n\u003cp data-start=\"644\" data-end=\"862\"\u003eDesigned for comfort in warm Florida conditions, this shirt works just as well on the boat as it does grabbing a drink after a surf or paddle session. Easy to wear, easy to repeat. A true go-to surf shirt from Jupiter.\u003c\/p\u003e\n\u003ch2 data-start=\"869\" data-end=\"888\"\u003e\u003cstrong data-start=\"872\" data-end=\"888\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"889\" data-end=\"1079\"\u003e\n\u003cli data-start=\"889\" data-end=\"922\"\u003e\n\u003cp data-start=\"891\" data-end=\"922\"\u003eSoft, breathable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"923\" data-end=\"957\"\u003e\n\u003cp data-start=\"925\" data-end=\"957\"\u003eClassic men’s surf T-shirt fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"958\" data-end=\"999\"\u003e\n\u003cp data-start=\"960\" data-end=\"999\"\u003eBlueline Classic Badge front and back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1000\" data-end=\"1046\"\u003e\n\u003cp data-start=\"1002\" data-end=\"1046\"\u003eLightweight feel for warm coastal climates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1047\" data-end=\"1079\"\u003e\n\u003cp data-start=\"1049\" data-end=\"1079\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-11-04T10:34:26-05:00","created_at":"2024-11-09T20:17:35-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"T-Shirt","tags":["mens","T-shirt"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42011778777166,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000110432","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Classic Badge T-Shirt – Ice Blue - S","public_title":"S","options":["S"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000110432","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42011788279886,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000110431","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Classic Badge T-Shirt – Ice Blue - M","public_title":"M","options":["M"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000110431","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42011788476494,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000110430","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Classic Badge T-Shirt – Ice Blue - L","public_title":"L","options":["L"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000110430","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42011788542030,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000110429","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Classic Badge T-Shirt – Ice Blue - XL","public_title":"XL","options":["XL"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000110429","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42011788509262,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000110428","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Classic Badge T-Shirt – Ice Blue - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000110428","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-classic-badge-2-tshirt-ice-blue-back-jupiter-fl.jpg?v=1766004446","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-classic-badge-2-tshirt-ice-blue-front-jupiter-fl.jpg?v=1766004473"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-classic-badge-2-tshirt-ice-blue-back-jupiter-fl.jpg?v=1766004446","options":["Size"],"media":[{"alt":"Back view of a man wearing an ice blue Blueline Classic Badge T-shirt with large back logo, standing near the water in Jupiter, Florida.","id":25219460759630,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-classic-badge-2-tshirt-ice-blue-back-jupiter-fl.jpg?v=1766004446"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-classic-badge-2-tshirt-ice-blue-back-jupiter-fl.jpg?v=1766004446","width":2048},{"alt":"Man wearing an ice blue Blueline Classic Badge T-shirt with small chest logo, photographed outdoors near the water in Jupiter, Florida.","id":25219460792398,"position":2,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-classic-badge-2-tshirt-ice-blue-front-jupiter-fl.jpg?v=1766004473"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-classic-badge-2-tshirt-ice-blue-front-jupiter-fl.jpg?v=1766004473","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"368\" data-end=\"642\"\u003eThe \u003cstrong data-start=\"372\" data-end=\"399\"\u003eClassic Badge T-Shirt\u003c\/strong\u003e is a clean, timeless Blueline staple built for everyday coastal wear. Printed on a soft, lightweight Ice Blue tee, it features the \u003cstrong data-start=\"531\" data-end=\"571\"\u003eClassic Blueline Surf \u0026amp; Paddle badge\u003c\/strong\u003e on the chest and a bold back hit that stands out without feeling loud.\u003c\/p\u003e\n\u003cp data-start=\"644\" data-end=\"862\"\u003eDesigned for comfort in warm Florida conditions, this shirt works just as well on the boat as it does grabbing a drink after a surf or paddle session. Easy to wear, easy to repeat. A true go-to surf shirt from Jupiter.\u003c\/p\u003e\n\u003ch2 data-start=\"869\" data-end=\"888\"\u003e\u003cstrong data-start=\"872\" data-end=\"888\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"889\" data-end=\"1079\"\u003e\n\u003cli data-start=\"889\" data-end=\"922\"\u003e\n\u003cp data-start=\"891\" data-end=\"922\"\u003eSoft, breathable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"923\" data-end=\"957\"\u003e\n\u003cp data-start=\"925\" data-end=\"957\"\u003eClassic men’s surf T-shirt fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"958\" data-end=\"999\"\u003e\n\u003cp data-start=\"960\" data-end=\"999\"\u003eBlueline Classic Badge front and back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1000\" data-end=\"1046\"\u003e\n\u003cp data-start=\"1002\" data-end=\"1046\"\u003eLightweight feel for warm coastal climates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1047\" data-end=\"1079\"\u003e\n\u003cp data-start=\"1049\" data-end=\"1079\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7504150036558,"title":"Blueline OG Circle UV Long Sleeve Sun Shirt – White \/ Gray","handle":"blueline-og-circle-uv-long-sleeve-sun-shirt-white-gray","description":"\u003cp\u003eThe Blueline OG Circle UV Long Sleeve Sun Shirt in White \/ Gray is a lightweight, full-coverage sun shirt made with Ocean Tec’s 5FLEX poly\/spandex performance fabric. It wicks moisture, dries fast, and moves with you, and it’s finished with the classic Blueline OG Circle logo on the back.\u003c\/p\u003e\u003cp\u003eDesigned in Jupiter, Florida, it’s made for long days under the sun, from paddling the Intracoastal to running out the inlet on the boat or posting up at the sandbar. The light colorway and loose fit help it stay comfortable in hot, humid weather, and it looks just as right around town afterward.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUV sun protection for extended time outdoors\u003c\/li\u003e\n\u003cli\u003eOcean Tec 5FLEX poly\/spandex blend: moisture-wicking with natural stretch\u003c\/li\u003e\n\u003cli\u003eLightweight, breathable, and quick-drying\u003c\/li\u003e\n\u003cli\u003eLoose fit with full-coverage long sleeves\u003c\/li\u003e\n\u003cli\u003eWhite \/ Gray with the OG Circle logo on the back; made in the USA\u003c\/li\u003e\n\u003cli\u003eMen’s sizes S–3XL, and plenty of women wear it too\u003c\/li\u003e\n\u003cli\u003eAlso available in Charcoal Heather, plus OG Circle short sleeve and hooded versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e Paddling, boat days, surf sessions, sandbar afternoons, and everyday coastal wear.\u003c\/p\u003e","published_at":"2024-12-09T12:56:08-05:00","created_at":"2024-11-09T20:17:31-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"UV Shirt","tags":["beach","blueline","boat","jupiter","long sleeve","made in usa","mens","og circle","paddle","sun shirt","surf","uv shirt","white"],"price":4999,"price_min":4999,"price_max":4999,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42011778646094,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000119362","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline OG Circle UV Long Sleeve Sun Shirt – White \/ Gray - 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2XL","public_title":"2XL","options":["2XL"],"price":5500,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-blueline-storefront-lighthouse-t-shirt-jake-blue.jpg?v=1765843054","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-blueline-storefront-lighthouse-t-shirt-jake-blue_Front_pocket.jpg?v=1765843123","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-x-blueline-storefront-lighthouse-t-shirt-jake-blue-3.jpg?v=1792430066"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-blueline-storefront-lighthouse-t-shirt-jake-blue.jpg?v=1765843054","options":["Size"],"media":[{"alt":"Back view of a person wearing a Jake Blue Vineyard Vines x Blueline t-shirt with a vintage storefront lighthouse graphic and Jupiter, Florida text.","id":27814135726158,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-blueline-storefront-lighthouse-t-shirt-jake-blue.jpg?v=1765843054"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-blueline-storefront-lighthouse-t-shirt-jake-blue.jpg?v=1765843054","width":2848},{"alt":"Person wearing a blue Vineyard Vines and Blueline shirt with a front pocket logo, standing in front of Blueline Surf and Paddle in Jupiter, Florida","id":27814143950926,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-blueline-storefront-lighthouse-t-shirt-jake-blue_Front_pocket.jpg?v=1765843123"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-blueline-storefront-lighthouse-t-shirt-jake-blue_Front_pocket.jpg?v=1765843123","width":2848},{"alt":"Light blue shirt with a pocket Blueline Surf and Paddle Co. logo on the chest pocket, worn by a person.","id":27814135693390,"position":3,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-x-blueline-storefront-lighthouse-t-shirt-jake-blue-3.jpg?v=1792430066"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-x-blueline-storefront-lighthouse-t-shirt-jake-blue-3.jpg?v=1792430066","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Vineyard Vines x Blueline Storefront Lighthouse T-Shirt in Jake Blue celebrates coastal heritage and local roots. It features a vintage-style storefront lighthouse graphic inspired by Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida, with a Blueline logo on the chest pocket.\u003c\/p\u003e\n\u003cp\u003eThe Jake Blue colorway has a soft, lived-in look that pairs easily with everyday wear, whether you're dockside on the Intracoastal, headed to the beach, or out around town. Vineyard Vines and Blueline branding make it an easy gift for fans of both.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVineyard Vines x Blueline collaboration with Vineyard Vines and Blueline Surf \u0026amp; Paddle Co. branding\u003c\/li\u003e\n\u003cli\u003eVintage storefront lighthouse graphic with Jupiter, Florida detail\u003c\/li\u003e\n\u003cli\u003eChest pocket with the Blueline Surf \u0026amp; Paddle Co. logo\u003c\/li\u003e\n\u003cli\u003eSoft, comfortable everyday fit\u003c\/li\u003e\n\u003cli\u003eSizes S through 2XL\u003c\/li\u003e\n\u003cli\u003eCut in a men's fit and size range, and plenty of women wear them too\u003c\/li\u003e\n\u003cli\u003eAlso available in Blue Blazer and White Cap, plus a kids' version in Jake Blue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e dockside afternoons, beach days, gifts, travel and everyday coastal life\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":305879613518,"handle":"blueline-exclusive-brand-collaborations","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2026-03-13T15:36:30-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Exclusive Brand Collaborations","body_html":"\u003cp\u003eWelcome to the home of Blueline Surf \u0026amp; Paddle Co.’s exclusive, limited-edition partnership collections. We have teamed up with our favorite coastal, golf, and outdoor brands—\u003cb\u003eVineyard Vines, Johnnie-O, Free Fly, and Marsh Wear\u003c\/b\u003e—to design a premium line of custom apparel built specifically for the \u003cb\u003eJupiter lifestyle\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eFrom technical \u003cb\u003emen's sun shirts\u003c\/b\u003e and high-performance \u003cb\u003euv hooded shirts\u003c\/b\u003e built for long days on the Loxahatchee River, to sharp \u003cb\u003eperformance golf polos\u003c\/b\u003e and casual t-shirts ready for dinner by the Jupiter Lighthouse, these custom collaborations are available only through our Jupiter surf shop.\u003c\/p\u003e\n\u003cp\u003eExplore our individual brand collaboration gift guides below to find the perfect style for your next launch or a premium Father's Day gift.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eShop the collections online or select Free In-Store Pickup at our Jupiter, Florida location.\u003c\/i\u003e\u003c\/p\u003e","image":{"created_at":"2026-03-13T15:36:29-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427.jpg?v=1773430590"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":311534583886,"handle":"blueline-surf-paddle-x-vineyard-vines-collection","updated_at":"2026-10-19T13:12:45-04:00","published_at":"2026-06-17T11:22:48-04:00","sort_order":"most-relevant","template_suffix":"blueline-x-vineyard-vines","published_scope":"global","title":"Blueline Surf \u0026 Paddle x Vineyard Vines Collection","body_html":"\u003cp\u003eWelcome to the official home of the limited-edition \u003cstrong\u003eBlueline Surf \u0026amp; Paddle Co. x Vineyard Vines partnership\u003c\/strong\u003e. We have teamed up with one of America's premier coastal heritage brands to design a custom, exclusive line of premium retail apparel built specifically for the local \u003cstrong\u003eJupiter lifestyle\u003c\/strong\u003e. This collection merges Vineyard Vines' iconic, world-renowned comfort fabrics with the laid-back, authentic surf and paddleboard culture that defines \u003cstrong\u003eJupiter, Florida.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery single piece in this collaborative lineup is engineered to transition effortlessly from an early morning paddle past the historic \u003cstrong\u003eJupiter Inlet Lighthouse\u003c\/strong\u003e to a casual dinner on the water at Guanabanas. Crafted from breathable performance fibers and high-grade cotton blends, these garments ensure you stay cool, comfortable, and looking sharp beneath the intense South Florida sun. Because this is an exclusive, small-batch release, these co-branded items are available only through our physical \u003cstrong\u003eJupiter surf shop\u003c\/strong\u003e or our official online store. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003ePremium Coastal Men's Inventory \u0026amp; Performance Gear\u003c\/h2\u003e\n\u003cp\u003eTo help you navigate our exclusive collaboration, we have categorized the inventory into distinct apparel segments designed to meet your lifestyle needs—whether you are looking for top-tier sun protection out on the Atlantic ocean or a crisp, high-end look for the local golf course.\u003c\/p\u003e\n\u003ctable border=\"1\" cellpadding=\"8\" style=\"border-collapse: collapse; width: 100%; border-color: #d1d5db; font-family: Arial, sans-serif;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #f3f4f6; text-align: left;\"\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eApparel Category\u003c\/th\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eProduct Details \u0026amp; Material Specs\u003c\/th\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eBest For \/ Lifestyle Intent\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003eCustom Logo T-Shirts\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003e100% ultra-soft ring-spun cotton and lightweight premium blend t-shirts. Features the iconic Vineyard Vines Whale customized with exclusive Blueline custom surfboard artwork and Jupiter, FL local labeling.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eEveryday casual wear, beach days, boat launches, and relaxed coastal lifestyle outfitting.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9fafb;\"\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003ePerformance Golf Polos\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eMoisture-wicking, breathable synthetic stretch fabrics with built-in UV shirts properties and classic fold-over collars. Designed to resist odor and maintain structure in high South Florida humidity.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eHitting the links, afternoon business meetings, waterfront dinners, and Father's Day gifting.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003eLightweight Quarter-Zips\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003ePremium performance pullover quarter-zips featuring subtle co-branded embroidery. Offers flexible athletic sizing, moisture management, and light insulation.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eEarly morning boat cruises, sunset beach walks, offshore fishing layers, and cooler coastal evenings.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eFlexible Shopping \u0026amp; Local Jupiter Pickup Options\u003c\/h2\u003e\n\u003cp\u003eWe make it entirely frictionless for both local South Florida residents and out-of-town holiday shoppers to secure their limited gear before inventory runs out. For those shopping within Palm Beach County who want to skip shipping transit delays or avoid missing tight shipping deadlines, simply select \u003cstrong\u003eFree In-Store Pickup\u003c\/strong\u003e or \u003cstrong\u003eCurbside Pickup\u003c\/strong\u003e during online checkout. Our dedicated dock team will pack your exclusive apparel items right inside our physical retail warehouse, situated directly across from the iconic Guanabanas restaurant, ensuring your order is ready for immediate collection[cite: 153, 168]. Enjoy world-class shipping speeds or premium, face-to-face local service today!\u003c\/p\u003e","image":{"created_at":"2026-06-17T11:22:47-04:00","alt":null,"width":732,"height":1097,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vineyard-vines-blueline-storefront-lighthouse-tshirt-white-cap.jpg?v=1781709768"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":319424626766,"handle":"jupiter-florida-gifts","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2026-10-29T13:10:35-04:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Jupiter, Florida Gifts","body_html":"\u003cp\u003e\u003cstrong\u003eOrder by December 14 for Christmas delivery.\u003c\/strong\u003e Shopping local? Choose in-store pickup at our Jupiter shop.\u003c\/p\u003e\n\u003cp\u003eLooking for a gift that says Jupiter? Most of what you'll find here is Blueline's own, designed in Jupiter, Florida and only available from our shop: cozy Jupiter Florida hoodies and crewnecks, JUP and Jupiter Lighthouse hats, YETI x Blueline drinkware, oversized Blueline beach towels, local graphic tees, and our Johnnie-O and Vineyard Vines collabs.\u003c\/p\u003e\n\u003cp\u003eWhether they live here, spend the winter here or just wish they did, these are the gifts locals actually wear. Stocking stuffers start under $10.\u003c\/p\u003e","image":{"created_at":"2026-10-29T13:10:33-04:00","alt":"Blueline Surf \u0026 Paddle Co. Jupiter, Florida gifts","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019_109c33ac-4631-44a4-a00e-94c5539fab3b.jpg?v=1793293835"}}]}
{"item":{"id":7504148627534,"title":"OG All Black Tarpon Tonal Scale HC SC","handle":"og-all-black-tarpon-tonal-scale-hc-sc","description":"OG All Black Tarpon Tonal Scale HC SC","published_at":"2024-11-10T10:18:52-05:00","created_at":"2024-11-09T20:16:44-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42011775139918,"title":"All Black","option1":"All Black","option2":null,"option3":null,"sku":"210000131706","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG All Black Tarpon Tonal Scale HC SC - All Black","public_title":"All Black","options":["All Black"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000131706","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_227.jpg?v=1731950994"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_227.jpg?v=1731950994","options":["Color"],"media":[{"alt":"OG All Black Tarpon Tonal Scale","id":25077310062670,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_227.jpg?v=1731950994"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_227.jpg?v=1731950994","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"OG All Black Tarpon Tonal Scale HC SC"},"options":[{"name":"Color","position":1,"values":["All Black"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7504148168782,"title":"Blueline Jupiter Script UV Lite Charcoal\/Red HC SC","handle":"blueline-jupiter-script-uv-lite-charcoal-red-hc-sc","description":"\u003cp\u003eBlueline Jupiter Script UV Lite Charcoal\/Red HC SC\u003c\/p\u003e","published_at":"2024-12-09T12:52:52-05:00","created_at":"2024-11-09T20:16:24-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42011773927502,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000133148","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Jupiter Script UV Lite Charcoal\/Red HC SC","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-020.jpg?v=1753276544"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-020.jpg?v=1753276544","options":["Title"],"media":[{"alt":"Blueline Jupiter Script UV Lite Charcoal\/Red","id":25219455942734,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-020.jpg?v=1753276544"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-020.jpg?v=1753276544","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eBlueline Jupiter Script UV Lite Charcoal\/Red HC SC\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. 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{"item":{"id":7503772287054,"title":"Lighthouse Surf Shop Stone Oxford HC US FL","handle":"lighthouse-surf-shop-stone-oxford-hc-us-fl","description":"\u003cp\u003eLighthouse Surf Shop Stone Oxford HC US FL\u003c\/p\u003e","published_at":"2024-11-10T10:18:49-05:00","created_at":"2024-11-09T12:15:37-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42009025347662,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Lighthouse Surf Shop Stone Oxford HC US FL","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"25347662","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_254.jpg?v=1753276548"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_254.jpg?v=1753276548","options":["Title"],"media":[{"alt":"Lighthouse Surf Shop Stone Oxford","id":25036695142478,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_254.jpg?v=1753276548"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_254.jpg?v=1753276548","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eLighthouse Surf Shop Stone Oxford HC US FL\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. 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If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":319424626766,"handle":"jupiter-florida-gifts","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2026-10-29T13:10:35-04:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Jupiter, Florida Gifts","body_html":"\u003cp\u003e\u003cstrong\u003eOrder by December 14 for Christmas delivery.\u003c\/strong\u003e Shopping local? Choose in-store pickup at our Jupiter shop.\u003c\/p\u003e\n\u003cp\u003eLooking for a gift that says Jupiter? Most of what you'll find here is Blueline's own, designed in Jupiter, Florida and only available from our shop: cozy Jupiter Florida hoodies and crewnecks, JUP and Jupiter Lighthouse hats, YETI x Blueline drinkware, oversized Blueline beach towels, local graphic tees, and our Johnnie-O and Vineyard Vines collabs.\u003c\/p\u003e\n\u003cp\u003eWhether they live here, spend the winter here or just wish they did, these are the gifts locals actually wear. Stocking stuffers start under $10.\u003c\/p\u003e","image":{"created_at":"2026-10-29T13:10:33-04:00","alt":"Blueline Surf \u0026 Paddle Co. Jupiter, Florida gifts","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019_109c33ac-4631-44a4-a00e-94c5539fab3b.jpg?v=1793293835"}}]}
{"item":{"id":7497088598094,"title":"Marlin Logo Slate\/Slate","handle":"marlin-logo-slate-slate","description":"Marlin Logo Slate\/Slate","published_at":"2024-11-09T14:57:14-05:00","created_at":"2024-11-01T13:26:46-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41981365452878,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Marlin Logo Slate\/Slate","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"65452878","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_239.jpg?v=1731418447","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/y7o2enedzgqgbp7hrujp.png?v=1730482008","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/fieehxlqi1qno7zwlzxr.png?v=1730482008"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_239.jpg?v=1731418447","options":["Title"],"media":[{"alt":"Marlin Logo Slate\/Slate","id":25036347998286,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_239.jpg?v=1731418447"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_239.jpg?v=1731418447","width":2048},{"alt":"Marlin Logo Slate\/Slate","id":24973511983182,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/y7o2enedzgqgbp7hrujp.png?v=1730482008"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/y7o2enedzgqgbp7hrujp.png?v=1730482008","width":300},{"alt":"Marlin Logo Slate\/Slate","id":24973511950414,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/fieehxlqi1qno7zwlzxr.png?v=1730482008"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/fieehxlqi1qno7zwlzxr.png?v=1730482008","width":300}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"Marlin Logo Slate\/Slate"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}}]}
{"item":{"id":7497088565326,"title":"Blueline OG Tech Hat – Charcoal","handle":"blueline-og-tech-hat-charcoal","description":"\u003cp data-start=\"116\" data-end=\"437\"\u003eThe Blueline OG Tech Hat was built for those who spend more time outside than in. Whether you're running offshore, paddling around Jupiter Inlet, walking the beach, hitting the golf course, or heading to happy hour after a day on the water, this hat delivers lightweight comfort and performance without sacrificing style.\u003c\/p\u003e\n\u003cp data-start=\"439\" data-end=\"683\"\u003eConstructed using Pukka's premium TriTech performance fabric, the OG Tech Hat combines 4-way stretch comfort, moisture-wicking technology, and UPF sun protection in a clean charcoal colorway that pairs with just about everything in your closet.\u003c\/p\u003e\n\u003cp data-start=\"685\" data-end=\"809\"\u003eFinished with the iconic Blueline OG logo front and center, this is the hat you'll find yourself reaching for day after day.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"811\" data-end=\"823\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"824\" data-end=\"1103\"\u003e\n\u003cli data-section-id=\"cb5lfr\" data-start=\"824\" data-end=\"866\"\u003ePremium Pukka TriTech performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"ztvxi9\" data-start=\"867\" data-end=\"909\"\u003eLightweight polyester\/nylon construction\u003c\/li\u003e\n\u003cli data-section-id=\"16s6bjz\" data-start=\"910\" data-end=\"933\"\u003e4-way stretch comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1x26q63\" data-start=\"934\" data-end=\"963\"\u003eMoisture-wicking technology\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"964\" data-end=\"984\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"985\" data-end=\"1016\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1017\" data-end=\"1036\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1037\" data-end=\"1066\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1wcptcp\" data-start=\"1067\" data-end=\"1103\"\u003eEmbroidered Blueline OG logo patch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1105\" data-end=\"1120\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1121\" data-end=\"1212\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1121\" data-end=\"1130\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1131\" data-end=\"1147\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1148\" data-end=\"1157\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1158\" data-end=\"1167\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1168\" data-end=\"1174\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1175\" data-end=\"1183\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1184\" data-end=\"1196\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1197\" data-end=\"1212\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2024-11-09T14:58:04-05:00","created_at":"2024-11-01T13:26:43-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Hat","tags":["Beach Hat","Blueline","Blueline Surf and Paddle","Boating Hat","Charcoal Hat","Coastal Lifestyle","Fishing Hat","Jupiter Florida","Men's Hat","OG Hat","OG Logo","Outdoor Hat","Paddleboarding Hat","Performance Hat","Tech Hat","UPF Hat","Women's Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41981365420110,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000056384","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline OG Tech Hat – Charcoal","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000056384","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-tech-hat-charcoal-front.jpg?v=1780172771"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-tech-hat-charcoal-front.jpg?v=1780172771","options":["Title"],"media":[{"alt":"Blueline OG Tech Hat in charcoal featuring the embroidered OG logo and performance snapback design.","id":25036372705358,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-tech-hat-charcoal-front.jpg?v=1780172771"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-tech-hat-charcoal-front.jpg?v=1780172771","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"116\" data-end=\"437\"\u003eThe Blueline OG Tech Hat was built for those who spend more time outside than in. Whether you're running offshore, paddling around Jupiter Inlet, walking the beach, hitting the golf course, or heading to happy hour after a day on the water, this hat delivers lightweight comfort and performance without sacrificing style.\u003c\/p\u003e\n\u003cp data-start=\"439\" data-end=\"683\"\u003eConstructed using Pukka's premium TriTech performance fabric, the OG Tech Hat combines 4-way stretch comfort, moisture-wicking technology, and UPF sun protection in a clean charcoal colorway that pairs with just about everything in your closet.\u003c\/p\u003e\n\u003cp data-start=\"685\" data-end=\"809\"\u003eFinished with the iconic Blueline OG logo front and center, this is the hat you'll find yourself reaching for day after day.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"811\" data-end=\"823\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"824\" data-end=\"1103\"\u003e\n\u003cli data-section-id=\"cb5lfr\" data-start=\"824\" data-end=\"866\"\u003ePremium Pukka TriTech performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"ztvxi9\" data-start=\"867\" data-end=\"909\"\u003eLightweight polyester\/nylon construction\u003c\/li\u003e\n\u003cli data-section-id=\"16s6bjz\" data-start=\"910\" data-end=\"933\"\u003e4-way stretch comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1x26q63\" data-start=\"934\" data-end=\"963\"\u003eMoisture-wicking technology\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"964\" data-end=\"984\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"985\" data-end=\"1016\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1017\" data-end=\"1036\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1037\" data-end=\"1066\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1wcptcp\" data-start=\"1067\" data-end=\"1103\"\u003eEmbroidered Blueline OG logo patch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1105\" data-end=\"1120\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1121\" data-end=\"1212\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1121\" data-end=\"1130\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1131\" data-end=\"1147\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1148\" data-end=\"1157\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1158\" data-end=\"1167\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1168\" data-end=\"1174\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1175\" data-end=\"1183\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1184\" data-end=\"1196\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1197\" data-end=\"1212\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. 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