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Performance UV Shirts, T-Shirts, Hats, Hoodies & Coastal Clothing
Whether you're heading offshore before sunrise, paddling the Jupiter Inlet, spending the afternoon at the beach, or grabbing dinner after a day on the water, Blueline Men's Apparel is built for life on Florida's coast. Our men's collection brings together premium performance UV shirts , sun shirts, Surf Inspirted T-shirts , surf hats, performance hats , hoodies, polos, boardshorts, walk shorts, button-ups, outerwear, and everyday coastal accessories from brands we trust and wear ourselves.
As a locally owned surf shop in Jupiter, Florida
Shop trusted brands including Blueline, Johnnie-O, Free Fly, Marsh Wear, Katin, Rhythm, Rip Curl, RVCA, Roark, FloMotion, Outerknown, O'Neill, Costa, Lost, and OluKai , along with exclusive Blueline designs inspired by Jupiter and the South Florida coast. Every piece is selected because it meets the standards of our local community and helps you stay comfortable from sunrise on the water to sunset around town.
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Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7493796724814,"title":"Triangle Lighthouse UV White \/ Dark Navy HC US FL","handle":"triangle-lighthouse-uv-white-dark-navy-hc-us-fl","description":"Triangle Lighthouse UV White \/ Dark Navy HC US FL","published_at":"2024-11-09T14:59:18-05:00","created_at":"2024-10-28T13:27:36-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41969316888654,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000131705","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Triangle Lighthouse UV White \/ Dark Navy HC US FL","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_246.jpg?v=1731418089","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/oer8uwnylj5lwyncseu6.png?v=1730136458","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/xslkhouvbcctnkvrabv5.png?v=1730136458"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_246.jpg?v=1731418089","options":["Title"],"media":[{"alt":"Triangle Lighthouse UV White \/ Dark Navy","id":25036323356750,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_246.jpg?v=1731418089"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_246.jpg?v=1731418089","width":2048},{"alt":"Triangle Lighthouse UV White \/ Dark Navy HC US FL","id":24948743012430,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/oer8uwnylj5lwyncseu6.png?v=1730136458"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/oer8uwnylj5lwyncseu6.png?v=1730136458","width":300},{"alt":"Triangle Lighthouse UV White \/ Dark Navy HC US FL","id":24948743045198,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/xslkhouvbcctnkvrabv5.png?v=1730136458"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/xslkhouvbcctnkvrabv5.png?v=1730136458","width":300}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"Triangle Lighthouse UV White \/ Dark Navy HC US FL"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7493540970574,"title":"Jupiter Lighthouse Hat – All White","handle":"jupiter-lighthouse-all-white-hc-sc","description":"\u003cp\u003eThe Jupiter Lighthouse Hat in All White puts the Jupiter Lighthouse, standing at the inlet since 1860, on a high-crown Pukka cap with a slightly curved brim. It's from Blueline Surf \u0026amp; Paddle Co.\u003c\/p\u003e\u003cp\u003eWear it on a sunrise paddle around the inlet, an afternoon at the sandbar or out to dinner in town. It's also one of our most popular Jupiter gifts for visitors and locals alike.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eJupiter Lighthouse artwork\u003c\/li\u003e\n\u003cli\u003eHigh-crown Pukka profile with a slightly curved brim\u003c\/li\u003e\n\u003cli\u003eAll White colorway\u003c\/li\u003e\n\u003cli\u003eAlso available in Slate\/Navy\u003c\/li\u003e\n\u003cli\u003eFrom Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e Boat days, paddling, beach days, travel and everyday wear.\u003c\/p\u003e","published_at":"2024-11-09T14:57:12-05:00","created_at":"2024-10-27T21:27:36-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Hat","tags":["beach","blueline","boat","everyday","gift","hat","jupiter","jupiter florida","jupiter lighthouse","lighthouse","pukka","souvenir","unisex","white"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41967879258190,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000131708","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Jupiter Lighthouse Hat – All White","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000131708","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-hat-all-white-1.jpg?v=1793316229","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-hat-all-white-2.png?v=1793316229","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-hat-all-white-3.png?v=1793316229","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-hat-all-white-4.png?v=1793316229","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-hat-all-white-5.png?v=1793316229"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-hat-all-white-1.jpg?v=1793316229","options":["Title"],"media":[{"alt":"Jupiter Lighthouse Hat in All White","id":25036307791950,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-hat-all-white-1.jpg?v=1793316229"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-hat-all-white-1.jpg?v=1793316229","width":2048},{"alt":"Jupiter Lighthouse Hat in All White, view 2","id":24945937940558,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-hat-all-white-2.png?v=1793316229"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-hat-all-white-2.png?v=1793316229","width":300},{"alt":"Jupiter Lighthouse Hat in All White, view 3","id":24945937973326,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-hat-all-white-3.png?v=1793316229"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-hat-all-white-3.png?v=1793316229","width":300},{"alt":"Jupiter Lighthouse Hat in All White, view 4","id":31337690497102,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-hat-all-white-4.png?v=1793316229"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-hat-all-white-4.png?v=1793316229","width":1080},{"alt":"Jupiter Lighthouse Hat in All White, view 5","id":31337691676750,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-hat-all-white-5.png?v=1793316229"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-hat-all-white-5.png?v=1793316229","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Jupiter Lighthouse Hat in All White puts the Jupiter Lighthouse, standing at the inlet since 1860, on a high-crown Pukka cap with a slightly curved brim. It's from Blueline Surf \u0026amp; Paddle Co.\u003c\/p\u003e\u003cp\u003eWear it on a sunrise paddle around the inlet, an afternoon at the sandbar or out to dinner in town. It's also one of our most popular Jupiter gifts for visitors and locals alike.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eJupiter Lighthouse artwork\u003c\/li\u003e\n\u003cli\u003eHigh-crown Pukka profile with a slightly curved brim\u003c\/li\u003e\n\u003cli\u003eAll White colorway\u003c\/li\u003e\n\u003cli\u003eAlso available in Slate\/Navy\u003c\/li\u003e\n\u003cli\u003eFrom Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e Boat days, paddling, beach days, travel and everyday wear.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":284027977806,"handle":"womens","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"womens","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":319424626766,"handle":"jupiter-florida-gifts","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2026-10-29T13:10:35-04:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Jupiter, Florida Gifts","body_html":"\u003cp\u003e\u003cstrong\u003eOrder by December 14 for Christmas delivery.\u003c\/strong\u003e Shopping local? Choose in-store pickup at our Jupiter shop.\u003c\/p\u003e\n\u003cp\u003eLooking for a gift that says Jupiter? Most of what you'll find here is Blueline's own, designed in Jupiter, Florida and only available from our shop: cozy Jupiter Florida hoodies and crewnecks, JUP and Jupiter Lighthouse hats, YETI x Blueline drinkware, oversized Blueline beach towels, local graphic tees, and our Johnnie-O and Vineyard Vines collabs.\u003c\/p\u003e\n\u003cp\u003eWhether they live here, spend the winter here or just wish they did, these are the gifts locals actually wear. Stocking stuffers start under $10.\u003c\/p\u003e","image":{"created_at":"2026-10-29T13:10:33-04:00","alt":"Blueline Surf \u0026 Paddle Co. Jupiter, Florida gifts","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019_109c33ac-4631-44a4-a00e-94c5539fab3b.jpg?v=1793293835"}}]}
{"item":{"id":7493435752526,"title":"OG Steel \/ Royal White Aqua MC SC","handle":"og-steel-royal-white-aqua-mc-sc","description":"\u003cp\u003eOG Steel \/ Royal White Aqua MC SC\u003c\/p\u003e","published_at":"2024-11-10T10:19:04-05:00","created_at":"2024-10-27T13:27:43-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41967262498894,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000133118","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Steel \/ Royal White Aqua MC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000133118","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_243.jpg?v=1753276574"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_243.jpg?v=1753276574","options":["Title"],"media":[{"alt":"OG Steel \/ Royal White Aqua","id":25036680200270,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_243.jpg?v=1753276574"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_243.jpg?v=1753276574","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eOG Steel \/ Royal White Aqua MC SC\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-10-19T13:12:05-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7493200937038,"title":"OG Seafoam\/Steel Tarpon Tonal Scale HC SC","handle":"og-seafoam-steel-tarpon-tonal-scale-hc-sc","description":"OG Seafoam\/Steel Tarpon Tonal Scale HC SC","published_at":"2024-11-09T14:58:03-05:00","created_at":"2024-10-26T18:14:19-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41966303805518,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Seafoam\/Steel Tarpon Tonal Scale HC SC","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"03805518","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_221.jpg?v=1731418605","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/nfawfry8vzei6kkeqgpt.png?v=1729980861","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z7wegihck7jxaqjwqpfu.png?v=1729980861"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_221.jpg?v=1731418605","options":["Title"],"media":[{"alt":"OG Seafoam\/Steel Tarpon Tonal Scale","id":25036360974414,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_221.jpg?v=1731418605"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_221.jpg?v=1731418605","width":2048},{"alt":"OG Seafoam\/Steel Tarpon Tonal Scale HC SC","id":24941279903822,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/nfawfry8vzei6kkeqgpt.png?v=1729980861"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/nfawfry8vzei6kkeqgpt.png?v=1729980861","width":300},{"alt":"OG Seafoam\/Steel Tarpon Tonal Scale HC SC","id":24941279936590,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z7wegihck7jxaqjwqpfu.png?v=1729980861"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z7wegihck7jxaqjwqpfu.png?v=1729980861","width":300}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"OG Seafoam\/Steel Tarpon Tonal Scale HC SC"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}}]}
{"item":{"id":7493125144654,"title":"Jupiter Lighthouse Performance Hat – Black","handle":"jupiter-lighthouse-performance-hat-black","description":"\u003cp data-start=\"138\" data-end=\"458\"\u003eInspired by one of South Florida's most iconic landmarks, the Jupiter Lighthouse Performance Hat was built for life on and around the water. From sunrise boat rides and paddle sessions around Jupiter Inlet to afternoons at the sandbar and evenings downtown, this hat delivers lightweight comfort and all-day performance.\u003c\/p\u003e\n\u003cp data-start=\"460\" data-end=\"806\"\u003eConstructed using Pukka's UV Lite performance fabric, this hat is designed to keep you cool and comfortable with moisture-wicking technology, lightweight construction, and UPF sun protection. The all-black colorway paired with the Jupiter Lighthouse patch creates a clean, versatile look that works just as well offshore as it does at happy hour.\u003c\/p\u003e\n\u003cp data-start=\"808\" data-end=\"951\"\u003eWhether you're a Jupiter local, a visitor who loves the area, or simply appreciate the coastal lifestyle, this is a hat you'll wear year-round.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"953\" data-end=\"965\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"966\" data-end=\"1243\"\u003e\n\u003cli data-section-id=\"1rgxrqc\" data-start=\"966\" data-end=\"1006\"\u003eLightweight UV Lite performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1ougdk0\" data-start=\"1007\" data-end=\"1035\"\u003eMoisture-wicking sweatband\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"1036\" data-end=\"1056\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"nujx1z\" data-start=\"1057\" data-end=\"1082\"\u003eBreathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"1083\" data-end=\"1114\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1115\" data-end=\"1134\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1135\" data-end=\"1164\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1hvxfrb\" data-start=\"1165\" data-end=\"1205\"\u003ePremium Jupiter Lighthouse woven patch\u003c\/li\u003e\n\u003cli data-section-id=\"16icwo0\" data-start=\"1206\" data-end=\"1243\"\u003eBuilt for active Florida lifestyles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1245\" data-end=\"1260\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1261\" data-end=\"1352\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1261\" data-end=\"1270\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1271\" data-end=\"1287\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1288\" data-end=\"1297\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1298\" data-end=\"1307\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1308\" data-end=\"1314\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1315\" data-end=\"1327\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1328\" data-end=\"1336\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1337\" data-end=\"1352\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2024-11-09T14:57:10-05:00","created_at":"2024-10-26T13:27:46-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Hat","tags":["Beach Hat","Black Hat","Blueline Surf and Paddle","Boating Hat","Coastal Lifestyle","Fishing Hat","Jupiter Florida","Jupiter Hat","Jupiter Lighthouse","Jupiter Lighthouse Hat","Lighthouse Hat","Men's Hat","Paddleboarding Hat","Performance Hat","South Florida","UV Lite Hat","Women's Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41965971603534,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000131711","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Jupiter Lighthouse Performance Hat – Black","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000131711","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-performance-hat-black-front.jpg?v=1780173785"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-performance-hat-black-front.jpg?v=1780173785","options":["Title"],"media":[{"alt":"Jupiter Lighthouse Performance Hat in black featuring a premium Jupiter Lighthouse patch and lightweight UV Lite performance construction.","id":25036311887950,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-performance-hat-black-front.jpg?v=1780173785"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-performance-hat-black-front.jpg?v=1780173785","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"138\" data-end=\"458\"\u003eInspired by one of South Florida's most iconic landmarks, the Jupiter Lighthouse Performance Hat was built for life on and around the water. From sunrise boat rides and paddle sessions around Jupiter Inlet to afternoons at the sandbar and evenings downtown, this hat delivers lightweight comfort and all-day performance.\u003c\/p\u003e\n\u003cp data-start=\"460\" data-end=\"806\"\u003eConstructed using Pukka's UV Lite performance fabric, this hat is designed to keep you cool and comfortable with moisture-wicking technology, lightweight construction, and UPF sun protection. The all-black colorway paired with the Jupiter Lighthouse patch creates a clean, versatile look that works just as well offshore as it does at happy hour.\u003c\/p\u003e\n\u003cp data-start=\"808\" data-end=\"951\"\u003eWhether you're a Jupiter local, a visitor who loves the area, or simply appreciate the coastal lifestyle, this is a hat you'll wear year-round.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"953\" data-end=\"965\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"966\" data-end=\"1243\"\u003e\n\u003cli data-section-id=\"1rgxrqc\" data-start=\"966\" data-end=\"1006\"\u003eLightweight UV Lite performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1ougdk0\" data-start=\"1007\" data-end=\"1035\"\u003eMoisture-wicking sweatband\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"1036\" data-end=\"1056\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"nujx1z\" data-start=\"1057\" data-end=\"1082\"\u003eBreathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"1083\" data-end=\"1114\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1115\" data-end=\"1134\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1135\" data-end=\"1164\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1hvxfrb\" data-start=\"1165\" data-end=\"1205\"\u003ePremium Jupiter Lighthouse woven patch\u003c\/li\u003e\n\u003cli data-section-id=\"16icwo0\" data-start=\"1206\" data-end=\"1243\"\u003eBuilt for active Florida lifestyles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1245\" data-end=\"1260\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1261\" data-end=\"1352\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1261\" data-end=\"1270\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1271\" data-end=\"1287\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1288\" data-end=\"1297\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1298\" data-end=\"1307\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1308\" data-end=\"1314\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1315\" data-end=\"1327\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1328\" data-end=\"1336\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1337\" data-end=\"1352\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7492843601998,"title":"OG TriTech White HC FL 2376_001","handle":"og-tritech-white-hc-fl-2376_001","description":"OG TriTech White HC FL 2376_001","published_at":"2024-11-09T14:58:02-05:00","created_at":"2024-10-25T19:58:06-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41964470960206,"title":"White","option1":"White","option2":null,"option3":null,"sku":"210000098258","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG TriTech White HC FL 2376_001 - White","public_title":"White","options":["White"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000098258","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_252.jpg?v=1731418692","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz.png?v=1729900688","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi.png?v=1729900688","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz_8ed505b9-56cc-481b-8557-a8ea7a10c581.png?v=1764765331","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi_e574150f-54cb-4456-a8da-4a3d01b664d6.png?v=1764765332"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_252.jpg?v=1731418692","options":["Color"],"media":[{"alt":"OG TriTech White","id":25036367626318,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_252.jpg?v=1731418692"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_252.jpg?v=1731418692","width":2048},{"alt":"OG TriTech White HC FL 2376_001","id":24937027338318,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz.png?v=1729900688"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz.png?v=1729900688","width":300},{"alt":"OG TriTech White HC FL 2376_001","id":24937027371086,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi.png?v=1729900688"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi.png?v=1729900688","width":300},{"alt":"OG TriTech White, view 4","id":31682917072974,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz_8ed505b9-56cc-481b-8557-a8ea7a10c581.png?v=1764765331"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz_8ed505b9-56cc-481b-8557-a8ea7a10c581.png?v=1764765331","width":1080},{"alt":"OG TriTech White, view 5","id":31682918121550,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi_e574150f-54cb-4456-a8da-4a3d01b664d6.png?v=1764765332"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi_e574150f-54cb-4456-a8da-4a3d01b664d6.png?v=1764765332","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"OG TriTech White HC FL 2376_001"},"options":[{"name":"Color","position":1,"values":["White"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7492506648654,"title":"Blueline OG Tech Hat – Steel","handle":"og-tritech-steel-hc-fl","description":"\u003cp data-start=\"110\" data-end=\"392\"\u003eThe Blueline OG Tech Hat was built for those who spend their days chasing sunshine, saltwater, and adventure. Featuring a clean steel gray colorway and the iconic Blueline OG logo, this premium performance hat delivers the perfect balance of comfort, durability, and everyday style.\u003c\/p\u003e\n\u003cp data-start=\"394\" data-end=\"795\"\u003eConstructed using Pukka's TriTech performance fabric, the OG Tech Hat combines lightweight comfort, 4-way stretch performance, moisture-wicking technology, and UPF sun protection to keep you comfortable through long days outdoors. Whether you're running offshore, paddling around Jupiter Inlet, spending the day on the golf course, or enjoying sunset drinks by the water, this hat is built to perform.\u003c\/p\u003e\n\u003cp data-start=\"797\" data-end=\"856\"\u003eClean, versatile, and ready for wherever the day takes you.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"858\" data-end=\"870\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"871\" data-end=\"1150\"\u003e\n\u003cli data-section-id=\"cb5lfr\" data-start=\"871\" data-end=\"913\"\u003ePremium Pukka TriTech performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"ztvxi9\" data-start=\"914\" data-end=\"956\"\u003eLightweight polyester\/nylon construction\u003c\/li\u003e\n\u003cli data-section-id=\"16s6bjz\" data-start=\"957\" data-end=\"980\"\u003e4-way stretch comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1x26q63\" data-start=\"981\" data-end=\"1010\"\u003eMoisture-wicking technology\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"1011\" data-end=\"1031\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"1032\" data-end=\"1063\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1064\" data-end=\"1083\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1084\" data-end=\"1113\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1wcptcp\" data-start=\"1114\" data-end=\"1150\"\u003eEmbroidered Blueline OG logo patch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1152\" data-end=\"1167\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1168\" data-end=\"1259\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1168\" data-end=\"1177\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1178\" data-end=\"1194\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1195\" data-end=\"1204\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1205\" data-end=\"1214\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1215\" data-end=\"1221\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1222\" data-end=\"1230\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1231\" data-end=\"1243\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1244\" data-end=\"1259\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2024-11-09T14:58:02-05:00","created_at":"2024-10-25T13:05:34-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Hat","tags":["Blueline","Blueline Surf and Paddle","Boating Hat","Coastal Lifestyle","Fishing Hat","Gray Hat","Jupiter Florida","Men's Hat","OG Hat","OG Logo","Outdoor Hat","Paddleboarding Hat","Performance Hat","Steel Hat","Tech Hat","TriTech Hat","Women's Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962536730702,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000056383","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline OG Tech Hat – Steel","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000056383","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-tech-hat-steel-front.png?v=1780177070"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-tech-hat-steel-front.png?v=1780177070","options":["Title"],"media":[{"alt":"Blueline OG Tech Hat in steel gray featuring the embroidered OG logo patch and premium TriTech performance construction.","id":24933877514318,"position":1,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-tech-hat-steel-front.png?v=1780177070"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-tech-hat-steel-front.png?v=1780177070","width":300}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"110\" data-end=\"392\"\u003eThe Blueline OG Tech Hat was built for those who spend their days chasing sunshine, saltwater, and adventure. Featuring a clean steel gray colorway and the iconic Blueline OG logo, this premium performance hat delivers the perfect balance of comfort, durability, and everyday style.\u003c\/p\u003e\n\u003cp data-start=\"394\" data-end=\"795\"\u003eConstructed using Pukka's TriTech performance fabric, the OG Tech Hat combines lightweight comfort, 4-way stretch performance, moisture-wicking technology, and UPF sun protection to keep you comfortable through long days outdoors. 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From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. 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{"item":{"id":7492506222670,"title":"Classic Badge Navy \/ Navy HC SC","handle":"classic-badge-navy-navy-hc-sc","description":"\u003cp\u003eClassic Badge Navy \/ Navy HC SC\u003c\/p\u003e","published_at":"2024-12-09T12:53:40-05:00","created_at":"2024-10-25T13:05:12-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962536304718,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Classic Badge Navy \/ Navy HC SC","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"36304718","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-021.jpg?v=1753276593"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-021.jpg?v=1753276593","options":["Title"],"media":[{"alt":"Classic Badge Navy \/ Navy","id":25219459809358,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-021.jpg?v=1753276593"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-021.jpg?v=1753276593","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eClassic Badge Navy \/ Navy HC SC\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7492506189902,"title":"Blueline USA Flag Performance Hat – Blackout","handle":"blueline-usa-flag-performance-hat-blackout","description":"\u003cp\u003eThe Blueline USA Flag Performance Hat – Blackout delivers lightweight comfort, breathable performance, and clean coastal style. Featuring a blacked-out American flag patch and all-black design, this hat was built for long days on the water, afternoons at the sandbar, and everyday life under the Florida sun.\u003c\/p\u003e\n\u003cp\u003eConstructed with lightweight performance materials, this hat provides all-day comfort whether you're boating offshore, paddleboarding the Intracoastal, spending time at the beach, or exploring Jupiter's waterfront. 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The understated blackout design pairs easily with everything while offering the performance features needed for an active coastal lifestyle.\u003c\/p\u003e\n\u003cp\u003eFeatures\u003c\/p\u003e\n\u003cp\u003e• Lightweight performance construction\u003cbr\u003e• Breathable, moisture-wicking comfort\u003cbr\u003e• Structured front panel\u003cbr\u003e• Adjustable snapback closure\u003cbr\u003e• Blacked-out USA Flag patch\u003cbr\u003e• All-black colorway\u003cbr\u003e• Built for Florida sun and coastal adventures\u003c\/p\u003e\n\u003cp\u003ePerfect For\u003c\/p\u003e\n\u003cp\u003e• Boating\u003cbr\u003e• Beach Days\u003cbr\u003e• Paddleboarding\u003cbr\u003e• Fishing\u003cbr\u003e• Travel\u003cbr\u003e• Everyday Wear\u003c\/p\u003e\n\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. | Jupiter, Florida\u003cbr\u003e\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. 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For you to wear however you choose.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2026-06-18T09:29:05-04:00","alt":"Americana Edit limited-edition July 4th t-shirts and custom patriotic hats on display down the street from the Jupiter Inlet Lighthouse in Jupiter, Florida.","width":1524,"height":1142,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Screenshot_2026-06-23_at_2.48.16_PM.png?v=1782255181"}}]}
{"item":{"id":7492506026062,"title":"OG Blueline Logo Cotton Twill Hat – White","handle":"og-blueline-logo-cotton-twill-hat-white","description":"\u003cp data-start=\"399\" data-end=\"743\"\u003eA classic that never quits. The OG Blueline Logo Cotton Twill Hat in White delivers a crisp, coastal look that fits anywhere from the boat deck to a Jupiter coffee stop. Lightweight cotton twill keeps it comfortable, breathable, and ready for all-day wear, while the structured fit and OG Blueline patch bring that signature surf-shop heritage.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"839\"\u003ePerfect for sun-filled days, casual outings, and anyone repping Jupiter, FL in timeless style.\u003c\/p\u003e\n\u003cp data-start=\"841\" data-end=\"995\"\u003e\u003cstrong data-start=\"841\" data-end=\"852\"\u003eDetails\u003c\/strong\u003e\u003cbr data-start=\"852\" data-end=\"855\"\u003e• OG Blueline woven patch\u003cbr data-start=\"880\" data-end=\"883\"\u003e• Lightweight, breathable cotton twill\u003cbr data-start=\"921\" data-end=\"924\"\u003e• Adjustable back closure\u003cbr data-start=\"949\" data-end=\"952\"\u003e• Everyday classic for beach, boat, or town\u003c\/p\u003e","published_at":"2024-11-09T14:57:09-05:00","created_at":"2024-10-25T13:05:00-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962536009806,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000118275","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Blueline Logo Cotton Twill Hat – White","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000118275","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-cotton-twill-hat-white.jpg?v=1765484008","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_hat_with_a_blueline_logo.png?v=1765484035","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_cap_with_blueline_surf_and_paddle_co_logo.png?v=1765484063"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-cotton-twill-hat-white.jpg?v=1765484008","options":["Title"],"media":[{"alt":"OG Blueline Logo Cotton Twill White Hat displayed on dock by the water","id":26487013933134,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-cotton-twill-hat-white.jpg?v=1765484008"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-cotton-twill-hat-white.jpg?v=1765484008","width":2848},{"alt":"White hat with a blueline logo on a white background","id":31315742752846,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_hat_with_a_blueline_logo.png?v=1765484035"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_hat_with_a_blueline_logo.png?v=1765484035","width":1080},{"alt":"White cap with blueline surf and paddle co logo on a white background","id":31315743703118,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_cap_with_blueline_surf_and_paddle_co_logo.png?v=1765484063"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_cap_with_blueline_surf_and_paddle_co_logo.png?v=1765484063","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"399\" data-end=\"743\"\u003eA classic that never quits. The OG Blueline Logo Cotton Twill Hat in White delivers a crisp, coastal look that fits anywhere from the boat deck to a Jupiter coffee stop. Lightweight cotton twill keeps it comfortable, breathable, and ready for all-day wear, while the structured fit and OG Blueline patch bring that signature surf-shop heritage.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"839\"\u003ePerfect for sun-filled days, casual outings, and anyone repping Jupiter, FL in timeless style.\u003c\/p\u003e\n\u003cp data-start=\"841\" data-end=\"995\"\u003e\u003cstrong data-start=\"841\" data-end=\"852\"\u003eDetails\u003c\/strong\u003e\u003cbr data-start=\"852\" data-end=\"855\"\u003e• OG Blueline woven patch\u003cbr data-start=\"880\" data-end=\"883\"\u003e• Lightweight, breathable cotton twill\u003cbr data-start=\"921\" data-end=\"924\"\u003e• Adjustable back closure\u003cbr data-start=\"949\" data-end=\"952\"\u003e• Everyday classic for beach, boat, or town\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-10-19T13:20:27-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-10-23T12:39:00-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}}]}
{"item":{"id":7492505862222,"title":"Blueline Script Slate Slate\/Seafoam HC FL","handle":"blueline-script-slate-slate-seafoam-hc-fl-1","description":"Blueline Script Slate Slate\/Seafoam HC FL","published_at":"2024-11-09T14:54:38-05:00","created_at":"2024-10-25T13:04:52-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962535845966,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Script Slate Slate\/Seafoam HC FL","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"35845966","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_236.jpg?v=1731418173","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jan_25-035_29479477-f066-4430-ba18-d1f0393c6dfc.jpg?v=1739201743","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/tc71d6r4ew7aptpknm7f_7bf6ad81-8422-4013-9b34-c5bf98933e2e.png?v=1739201743","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/waifrzop8hpnjj1fieqa_fddb9d6f-dd1b-48c4-a1bb-61f39927a108.png?v=1739201743"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_236.jpg?v=1731418173","options":["Title"],"media":[{"alt":"Blueline Script Slate Slate\/Seafoam","id":25036328501326,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_236.jpg?v=1731418173"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_236.jpg?v=1731418173","width":2048},{"alt":"Blueline Script Slate Slate\/Seafoam, view 2","id":25507851927630,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1211,"width":1211,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jan_25-035_29479477-f066-4430-ba18-d1f0393c6dfc.jpg?v=1739201743"},"aspect_ratio":1.0,"height":1211,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jan_25-035_29479477-f066-4430-ba18-d1f0393c6dfc.jpg?v=1739201743","width":1211},{"alt":"Blueline Script Slate Slate\/Seafoam HC FL","id":24933873942606,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/tc71d6r4ew7aptpknm7f_7bf6ad81-8422-4013-9b34-c5bf98933e2e.png?v=1739201743"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/tc71d6r4ew7aptpknm7f_7bf6ad81-8422-4013-9b34-c5bf98933e2e.png?v=1739201743","width":300},{"alt":"Blueline Script Slate Slate\/Seafoam HC FL","id":24933873975374,"position":4,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/waifrzop8hpnjj1fieqa_fddb9d6f-dd1b-48c4-a1bb-61f39927a108.png?v=1739201743"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/waifrzop8hpnjj1fieqa_fddb9d6f-dd1b-48c4-a1bb-61f39927a108.png?v=1739201743","width":300}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"Blueline Script Slate Slate\/Seafoam HC FL"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. 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Logo","id":24933868339278,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-hat-dusk-steel-white-blueline-surf-jupiter-florida.png?v=1762897847"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-hat-dusk-steel-white-blueline-surf-jupiter-florida.png?v=1762897847","width":300},{"alt":"Florida Box Dusk\/Steel White Patch MC SC 2379_001","id":24933868372046,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/aeps5v7w8765vjgdbotk_e3c42be5-412f-46d0-becb-ade988b28bd5.png?v=1729875859"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/aeps5v7w8765vjgdbotk_e3c42be5-412f-46d0-becb-ade988b28bd5.png?v=1729875859","width":300},{"alt":"Florida Box Dusk\/Steel White Patch, view 4","id":30948277485646,"position":4,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vjo1tjqxs1knzrianfgc.jpg?v=1764444008"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vjo1tjqxs1knzrianfgc.jpg?v=1764444008","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"460\" data-end=\"539\"\u003e\u003cstrong data-start=\"460\" data-end=\"539\"\u003eFlorida Box Hat – Dusk\/Steel White | Blueline Surf \u0026amp; Paddle Co. Jupiter, FL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"658\"\u003eShow your Florida pride with the \u003cstrong data-start=\"574\" data-end=\"593\"\u003eFlorida Box Hat, \u003c\/strong\u003eour design built for showing off life in the Sunshine State.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"941\"\u003eThis Blueline Surf \u0026amp; Paddle Co. favorite features our signature \u003cstrong\u003eBlueline Box\u003c\/strong\u003e\u003cstrong data-start=\"724\" data-end=\"738\"\u003e logo\u003c\/strong\u003e paired with the Florida state outline patch. The \u003cstrong data-start=\"788\" data-end=\"808\"\u003eDusk\/Steel White\u003c\/strong\u003e color combo blends beach style with everyday versatility, making it perfect for boating, beach days, or casual wear around town.\u003c\/p\u003e\n\u003cp data-start=\"943\" data-end=\"957\"\u003e\u003cstrong data-start=\"943\" data-end=\"955\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"958\" data-end=\"1196\"\u003e\n\u003cli data-start=\"958\" data-end=\"1005\"\u003e\n\u003cp data-start=\"960\" data-end=\"1005\"\u003eStructured trucker-style hat with mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1006\" data-end=\"1050\"\u003e\n\u003cp data-start=\"1008\" data-end=\"1050\"\u003eBlueline Box and Florida Logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1051\" data-end=\"1082\"\u003e\n\u003cp data-start=\"1053\" data-end=\"1082\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1083\" data-end=\"1117\"\u003e\n\u003cp data-start=\"1085\" data-end=\"1117\"\u003eBreathable and lightweight fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1118\" data-end=\"1163\"\u003e\n\u003cp data-start=\"1120\" data-end=\"1163\"\u003eColor: Dusk Blue front \/ Steel White mesh\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1164\" data-end=\"1196\"\u003e\n\u003cp data-start=\"1166\" data-end=\"1196\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1198\" data-end=\"1325\"\u003e\u003cbr\u003e\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-10-19T13:20:27-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7492505043022,"title":"Blueline USA Flag Performance Hat – Olive Blackout","handle":"blueline-usa-flag-performance-hat-olive-blackout","description":"\u003cp\u003eThe Blueline USA Flag Performance Hat – Olive Blackout delivers lightweight comfort, all-day breathability, and understated patriotic style. Featuring a tonal blacked-out American flag patch paired with an olive performance construction, this hat was designed for long days on the water and everyday coastal living.\u003c\/p\u003e\n\u003cp\u003eBuilt with lightweight performance materials, this hat excels whether you're running offshore, paddleboarding the Intracoastal, fishing the Jupiter Inlet, or spending the afternoon at the sandbar. The breathable design and adjustable fit provide comfort from sunrise boat runs to sunset beach walks.\u003c\/p\u003e\n\u003cp\u003eFeatures\u003c\/p\u003e\n\u003cp\u003e• Lightweight performance construction\u003cbr\u003e• Breathable, moisture-wicking comfort\u003cbr\u003e• Structured front panel\u003cbr\u003e• Adjustable snapback closure\u003cbr\u003e• Blacked-out USA Flag patch\u003cbr\u003e• Olive performance fabric\u003cbr\u003e• Built for Florida sun and coastal adventures\u003c\/p\u003e\n\u003cp\u003ePerfect For\u003c\/p\u003e\n\u003cp\u003e• Boating\u003cbr\u003e• Beach Days\u003cbr\u003e• Paddleboarding\u003cbr\u003e• Fishing\u003cbr\u003e• Travel\u003cbr\u003e• Everyday Wear\u003c\/p\u003e\n\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. | Jupiter, Florida\u003cbr\u003e\u003c\/p\u003e","published_at":"2024-11-09T14:59:10-05:00","created_at":"2024-10-25T13:04:06-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":["american flag hat","mens hat","olive blackout hat","patriotic hat","snapback hat","surf hat","usa flag hat"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962534731854,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000107731","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline USA Flag Performance Hat – Olive Blackout","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-usa-flag-performance-hat-olive-blackout-front.jpg?v=1781037461"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-usa-flag-performance-hat-olive-blackout-front.jpg?v=1781037461","options":["Title"],"media":[{"alt":"Blueline USA Flag Performance Hat in Olive featuring a blacked-out American flag patch and lightweight performance construction.","id":25036380307534,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-usa-flag-performance-hat-olive-blackout-front.jpg?v=1781037461"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-usa-flag-performance-hat-olive-blackout-front.jpg?v=1781037461","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Blueline USA Flag Performance Hat – Olive Blackout delivers lightweight comfort, all-day breathability, and understated patriotic style. Featuring a tonal blacked-out American flag patch paired with an olive performance construction, this hat was designed for long days on the water and everyday coastal living.\u003c\/p\u003e\n\u003cp\u003eBuilt with lightweight performance materials, this hat excels whether you're running offshore, paddleboarding the Intracoastal, fishing the Jupiter Inlet, or spending the afternoon at the sandbar. The breathable design and adjustable fit provide comfort from sunrise boat runs to sunset beach walks.\u003c\/p\u003e\n\u003cp\u003eFeatures\u003c\/p\u003e\n\u003cp\u003e• Lightweight performance construction\u003cbr\u003e• Breathable, moisture-wicking comfort\u003cbr\u003e• Structured front panel\u003cbr\u003e• Adjustable snapback closure\u003cbr\u003e• Blacked-out USA Flag patch\u003cbr\u003e• Olive performance fabric\u003cbr\u003e• Built for Florida sun and coastal adventures\u003c\/p\u003e\n\u003cp\u003ePerfect For\u003c\/p\u003e\n\u003cp\u003e• Boating\u003cbr\u003e• Beach Days\u003cbr\u003e• Paddleboarding\u003cbr\u003e• Fishing\u003cbr\u003e• Travel\u003cbr\u003e• Everyday Wear\u003c\/p\u003e\n\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. | Jupiter, Florida\u003cbr\u003e\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. 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For you to wear however you choose.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2026-06-18T09:29:05-04:00","alt":"Americana Edit limited-edition July 4th t-shirts and custom patriotic hats on display down the street from the Jupiter Inlet Lighthouse in Jupiter, Florida.","width":1524,"height":1142,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Screenshot_2026-06-23_at_2.48.16_PM.png?v=1782255181"}}]}
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From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7481481691214,"title":"Blueline OG Circle UV Sun Hoodie – White \/ Gray","handle":"blueline-og-circle-uv-sun-hoodie-white-gray","description":"\u003cp\u003eThe Blueline OG Circle UV Sun Hoodie in White \/ Gray is a lightweight hooded sun shirt made with Ocean Tec’s 5FLEX poly\/spandex performance fabric. The built-in hood adds coverage for your neck and head, and the classic Blueline OG Circle logo sits on the back.\u003c\/p\u003e\u003cp\u003eDesigned in Jupiter, Florida, it’s our pick for the longest, brightest days: a morning paddle down the Intracoastal, a boat run out the inlet, or a full afternoon at the sandbar. The loose fit lets air move in the humidity, so it doesn’t feel heavy even with the hood up.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUV sun protection with added hood coverage\u003c\/li\u003e\n\u003cli\u003eOcean Tec 5FLEX poly\/spandex blend: moisture-wicking with natural stretch\u003c\/li\u003e\n\u003cli\u003eLightweight, breathable, and quick-drying\u003c\/li\u003e\n\u003cli\u003eLoose fit with a full-coverage long sleeve hood design\u003c\/li\u003e\n\u003cli\u003eWhite \/ Gray with the OG Circle logo on the back; made in the USA\u003c\/li\u003e\n\u003cli\u003eMen’s sizes S–3XL, and plenty of women wear it too\u003c\/li\u003e\n\u003cli\u003eAlso available in Heather Green Camo, Heather Smoke Camo, Heather Blue Camo, Heather Denim \/ True Navy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e Surf sessions, paddling, boat days, sandbar afternoons, and any day you want extra sun coverage.\u003c\/p\u003e","published_at":"2024-11-09T14:58:30-05:00","created_at":"2024-10-16T02:12:23-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"UV Hoodie","tags":["beach","blueline","boat","hooded sun shirt","jupiter","made in usa","mens","og circle","paddle","sun hoodie","surf","uv hoodie","white"],"price":5799,"price_min":5799,"price_max":5799,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41901186678862,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000125712","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline OG Circle UV Sun Hoodie – White \/ Gray - S","public_title":"S","options":["S"],"price":5799,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000125712","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42111427051598,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000125710","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline OG Circle UV Sun Hoodie – White \/ Gray - M","public_title":"M","options":["M"],"price":5799,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000125710","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901199360078,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000125711","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline OG Circle UV Sun Hoodie – White \/ Gray - L","public_title":"L","options":["L"],"price":5799,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000125711","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901199425614,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000125709","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline OG Circle UV Sun Hoodie – White \/ Gray - XL","public_title":"XL","options":["XL"],"price":5799,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000125709","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42111427084366,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000125708","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline OG Circle UV Sun Hoodie – White \/ Gray - 2XL","public_title":"2XL","options":["2XL"],"price":5799,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000125708","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901199392846,"title":"3XL","option1":"3XL","option2":null,"option3":null,"sku":"210000125707","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline OG Circle UV Sun Hoodie – White \/ Gray - 3XL","public_title":"3XL","options":["3XL"],"price":5799,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-circle-uv-sun-hoodie-white-gray-1.png?v=1792430017"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-circle-uv-sun-hoodie-white-gray-1.png?v=1792430017","options":["Size"],"media":[{"alt":"Blueline OG Circle UV Sun Hoodie – White \/ Gray, worn on a dock in Jupiter, Florida","id":26098230820942,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-circle-uv-sun-hoodie-white-gray-1.png?v=1792430017"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-circle-uv-sun-hoodie-white-gray-1.png?v=1792430017","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Blueline OG Circle UV Sun Hoodie in White \/ Gray is a lightweight hooded sun shirt made with Ocean Tec’s 5FLEX poly\/spandex performance fabric. The built-in hood adds coverage for your neck and head, and the classic Blueline OG Circle logo sits on the back.\u003c\/p\u003e\u003cp\u003eDesigned in Jupiter, Florida, it’s our pick for the longest, brightest days: a morning paddle down the Intracoastal, a boat run out the inlet, or a full afternoon at the sandbar. The loose fit lets air move in the humidity, so it doesn’t feel heavy even with the hood up.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUV sun protection with added hood coverage\u003c\/li\u003e\n\u003cli\u003eOcean Tec 5FLEX poly\/spandex blend: moisture-wicking with natural stretch\u003c\/li\u003e\n\u003cli\u003eLightweight, breathable, and quick-drying\u003c\/li\u003e\n\u003cli\u003eLoose fit with a full-coverage long sleeve hood design\u003c\/li\u003e\n\u003cli\u003eWhite \/ Gray with the OG Circle logo on the back; made in the USA\u003c\/li\u003e\n\u003cli\u003eMen’s sizes S–3XL, and plenty of women wear it too\u003c\/li\u003e\n\u003cli\u003eAlso available in Heather Green Camo, Heather Smoke Camo, Heather Blue Camo, Heather Denim \/ True Navy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e Surf sessions, paddling, boat days, sandbar afternoons, and any day you want extra sun coverage.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL","3XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307957727310,"handle":"featured-sun-shirts","updated_at":"2026-10-19T13:20:23-04:00","published_at":"2026-04-23T13:24:53-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Featured Sun Shirts","body_html":"\u003cp data-start=\"745\" data-end=\"788\"\u003eNot all sun shirts hold up when it matters.\u003c\/p\u003e\n\u003cp data-start=\"790\" data-end=\"817\"\u003eThese are the ones that do.\u003c\/p\u003e\n\u003cp data-start=\"819\" data-end=\"1080\"\u003eEvery shirt in this collection has been tested in real conditions, from offshore runs out of Jupiter to long sandbar days and everything in between. If it gets heavy, stops breathing, or feels like a garbage bag halfway through the day, it doesn’t make the cut.\u003c\/p\u003e\n\u003cp data-start=\"1082\" data-end=\"1221\"\u003eWhat’s left is simple: lightweight, breathable, quick-drying sun shirts that perform when the sun is up and still feel right when it’s not.\u003c\/p\u003e\n\u003cp data-start=\"1223\" data-end=\"1270\"\u003eThis is what we wear. And what we stand behind. \u003cmeta charset=\"utf-8\"\u003eLooking for the best \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts Jupiter Florida\"\u003e\u003cstrong data-start=\"2933\" data-end=\"2967\"\u003esun shirts in Jupiter, Florida\u003c\/strong\u003e\u003c\/a\u003e? Start here.\u003c\/p\u003e","image":{"created_at":"2026-04-23T13:24:52-04:00","alt":"Sun shirts for boating and fishing in Jupiter Florida","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_1.jpg?v=1776965093"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-10-29T19:23:36-04:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}},{"id":315887353934,"handle":"hooded-uv-sun-shirts","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2026-09-17T12:47:23-04:00","sort_order":"manual","template_suffix":"hoodeduvsunshirt","published_scope":"global","title":"Hooded UV Sun Shirts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLightweight coverage for the days you don’t want to leave the water. Shop hooded UV sun shirts selected for fishing, paddling, boating, and long afternoons outside. The long sleeves and hood add coverage when the Florida sun is strong, while breathable fabrics help you stay comfortable as the day heats up.\u003c\/p\u003e","image":{"created_at":"2026-09-17T12:47:22-04:00","alt":"","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/AnetikxBluelineVintagelogoLifestyleBoat.png?v=1789663643"}},{"id":284028043342,"handle":"mens-uv-sun-shirts","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2024-09-11T11:26:38-04:00","sort_order":"manual","template_suffix":"tier-1-mens-uv","published_scope":"global","title":"Men’s UV Sun Shirts \u0026 Hoodies","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:26:38-04:00","alt":"Man wearing a Blueline men’s UV sun shirt on a boat in Jupiter Florida with water and palm trees in the background","width":667,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/TheCrossing103.jpg?v=1779828438"}},{"id":315892564046,"handle":"uv-fishing-shirt-jupiter-florida","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2026-09-17T15:26:33-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Fishing","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you’re watching the water instead of the clock, your shirt needs to be comfortable for the whole trip. Shop UV shirts selected for fishing around Jupiter, from early runs offshore to afternoons along the Intracoastal. Choose a hooded shirt for more coverage, long sleeves for your arms, or a short-sleeve style for the hottest days.\u003c\/p\u003e","image":{"created_at":"2026-09-17T15:26:32-04:00","alt":"","width":941,"height":1672,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Rectangle_Palm_Hooded_UV_Shirt_Fishing_Lifestyle.png?v=1789673193"}}]}
{"item":{"id":7481480740942,"title":"OG Blueline Logo T-Shirt – Orchid \/ Navy","handle":"og-blueline-logo-tshirt-orchid-navy","description":"\u003cp\u003eThe OG Blueline Logo T-Shirt in Orchid \/ Navy is built around the design that started it all. A soft, breathable cotton blend makes it comfortable for all-day wear, and it holds up to life on the water.\u003c\/p\u003e\n\u003cp\u003eThe muted orchid tone with a navy OG Blueline logo feels right at home on the boat, at the sandbar, or cruising around Jupiter. Simple, timeless and easy to wear, it's one of those shirts you reach for without thinking twice.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOG Blueline Surf \u0026amp; Paddle logo in navy on the chest and back\u003c\/li\u003e\n\u003cli\u003eSoft, breathable cotton blend\u003c\/li\u003e\n\u003cli\u003eClassic short sleeve surf T-shirt fit, lightweight for warm weather\u003c\/li\u003e\n\u003cli\u003eSizes S through 3XL\u003c\/li\u003e\n\u003cli\u003eDesigned in Jupiter, Florida\u003c\/li\u003e\n\u003cli\u003eCut in a men's fit and size range, and plenty of women wear them too\u003c\/li\u003e\n\u003cli\u003eAlso available in Ice Blue \/ Navy, Washed Natural\/Brown + Black, Asphalt Blend \/ Orange + Blue Fade, Canyon Green \/ White\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e boat days, the sandbar, paddling, surf checks and everyday coastal life\u003c\/p\u003e","published_at":"2024-10-23T09:19:56-04:00","created_at":"2024-10-16T02:12:10-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"T-Shirt","tags":["beach","blueline","blueline-private-label","boat","everyday","graphic tee","jupiter","logo tee","mens","navy","purple","surf","t-shirt"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":41901182255182,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000130268","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Orchid \/ Navy - S","public_title":"S","options":["S"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000130268","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901204701262,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000130269","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Orchid \/ Navy - M","public_title":"M","options":["M"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000130269","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901204766798,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000130267","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Orchid \/ Navy - L","public_title":"L","options":["L"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000130267","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901204799566,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000130266","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Orchid \/ Navy - 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A soft, breathable cotton blend makes it comfortable for all-day wear, and it holds up to life on the water.\u003c\/p\u003e\n\u003cp\u003eThe muted orchid tone with a navy OG Blueline logo feels right at home on the boat, at the sandbar, or cruising around Jupiter. Simple, timeless and easy to wear, it's one of those shirts you reach for without thinking twice.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOG Blueline Surf \u0026amp; Paddle logo in navy on the chest and back\u003c\/li\u003e\n\u003cli\u003eSoft, breathable cotton blend\u003c\/li\u003e\n\u003cli\u003eClassic short sleeve surf T-shirt fit, lightweight for warm weather\u003c\/li\u003e\n\u003cli\u003eSizes S through 3XL\u003c\/li\u003e\n\u003cli\u003eDesigned in Jupiter, Florida\u003c\/li\u003e\n\u003cli\u003eCut in a men's fit and size range, and plenty of women wear them too\u003c\/li\u003e\n\u003cli\u003eAlso available in Ice Blue \/ Navy, Washed Natural\/Brown + Black, Asphalt Blend \/ Orange + Blue Fade, Canyon Green \/ White\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e boat days, the sandbar, paddling, surf checks and everyday coastal life\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL","3XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-10-19T13:12:05-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7481478774862,"title":"Blueline OG Circle UV Long Sleeve Sun Shirt – Charcoal Heather","handle":"blueline-og-circle-uv-long-sleeve-sun-shirt-charcoal","description":"\u003cp\u003eThe Blueline OG Circle UV Long Sleeve Sun Shirt in Charcoal Heather is a lightweight, full-coverage sun shirt made with Ocean Tec’s 5FLEX poly\/spandex performance fabric. It wicks moisture, dries fast, and moves with you, and it’s finished with the classic Blueline OG Circle logo on the back.\u003c\/p\u003e\u003cp\u003eDesigned in Jupiter, Florida, it’s built for the way we spend time outside here: early surf checks at the inlet, long paddles on the Intracoastal, sandbar afternoons, and boat days that start at sunrise. The loose fit keeps air moving in hot, humid weather, so it’s easy to leave on all day.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUV sun protection for long days outdoors\u003c\/li\u003e\n\u003cli\u003eOcean Tec 5FLEX poly\/spandex blend: moisture-wicking with natural stretch\u003c\/li\u003e\n\u003cli\u003eLightweight, breathable, and quick-drying\u003c\/li\u003e\n\u003cli\u003eLoose fit with full-coverage long sleeves\u003c\/li\u003e\n\u003cli\u003eCharcoal Heather with the OG Circle logo on the back; made in the USA\u003c\/li\u003e\n\u003cli\u003eMen’s sizes S–3XL, and plenty of women wear it too\u003c\/li\u003e\n\u003cli\u003eAlso available in White \/ Gray, plus OG Circle short sleeve and hooded versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e Surfing, paddling, boat days, sandbar afternoons, and everyday wear under the Florida sun.\u003c\/p\u003e","published_at":"2024-11-09T14:58:26-05:00","created_at":"2024-10-16T02:11:23-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"UV Shirt","tags":["beach","blueline","boat","gray","jupiter","long sleeve","made in usa","mens","og circle","paddle","sun shirt","surf","uv shirt"],"price":4999,"price_min":4999,"price_max":4999,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41901179699278,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000071956","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline OG Circle UV Long Sleeve Sun Shirt – Charcoal Heather - 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It wicks moisture, dries fast, and moves with you, and it’s finished with the classic Blueline OG Circle logo on the back.\u003c\/p\u003e\u003cp\u003eDesigned in Jupiter, Florida, it’s built for the way we spend time outside here: early surf checks at the inlet, long paddles on the Intracoastal, sandbar afternoons, and boat days that start at sunrise. The loose fit keeps air moving in hot, humid weather, so it’s easy to leave on all day.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUV sun protection for long days outdoors\u003c\/li\u003e\n\u003cli\u003eOcean Tec 5FLEX poly\/spandex blend: moisture-wicking with natural stretch\u003c\/li\u003e\n\u003cli\u003eLightweight, breathable, and quick-drying\u003c\/li\u003e\n\u003cli\u003eLoose fit with full-coverage long sleeves\u003c\/li\u003e\n\u003cli\u003eCharcoal Heather with the OG Circle logo on the back; made in the USA\u003c\/li\u003e\n\u003cli\u003eMen’s sizes S–3XL, and plenty of women wear it too\u003c\/li\u003e\n\u003cli\u003eAlso available in White \/ Gray, plus OG Circle short sleeve and hooded versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e Surfing, paddling, boat days, sandbar afternoons, and everyday wear under the Florida sun.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","3XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":311926653006,"handle":"beach-sandbar-tailgate-gear","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2026-06-26T16:03:38-04:00","sort_order":"manual","template_suffix":"beach-sandbar-tailgate","published_scope":"global","title":"Beach, Sandbar \u0026 Tailgate Gear","body_html":"\u003cp data-path-to-node=\"6,0\"\u003eNothing says 4th of July better than a sandbar party. Music, friends, cold beverages, Bahama-blue water, and of course, fun times. 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Don't stress about holiday shipping delays or missing the boat. Order your holiday gear online now and select \u003cb data-path-to-node=\"6,4\" data-index-in-node=\"219\"\u003eFree In-Store Pickup\u003c\/b\u003e at checkout to grab your essentials directly from our Jupiter shop counter before you launch!\u003c\/p\u003e","image":{"created_at":"2026-06-26T16:03:37-04:00","alt":null,"width":1080,"height":1920,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/19.png?v=1782504218"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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Shop lightweight long-sleeve sun shirts for fishing, paddling, boating, and everyday time outside. These are the shirts we reach for when we want our arms covered but still want an easy, breathable layer in the Florida heat.\u003c\/p\u003e","image":{"created_at":"2026-09-17T12:51:41-04:00","alt":"white and gray Blueline OG Circle long-sleeve UV sun shirt in Jupiter Florida","width":2048,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Sun_Shirt_Florida.jpg?v=1789667728"}},{"id":284028043342,"handle":"mens-uv-sun-shirts","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2024-09-11T11:26:38-04:00","sort_order":"manual","template_suffix":"tier-1-mens-uv","published_scope":"global","title":"Men’s UV Sun Shirts \u0026 Hoodies","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:26:38-04:00","alt":"Man wearing a Blueline men’s UV sun shirt on a boat in Jupiter Florida with water and palm trees in the background","width":667,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/TheCrossing103.jpg?v=1779828438"}},{"id":313289506894,"handle":"mini-season-2026","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2026-07-27T10:40:22-04:00","sort_order":"manual","template_suffix":null,"published_scope":"global","title":"Mini Season 2026","body_html":null,"image":{"created_at":"2026-07-27T10:40:21-04:00","alt":"","width":552,"height":340,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Screenshot_2026-05-04_at_12.58.54_PM_2598af04-833e-41cd-a4d1-52ee59ed59e6.png?v=1785163222"}},{"id":315890434126,"handle":"surf-shirts","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2026-09-17T14:31:57-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"Surf Shirts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFrom the first paddle out to the last stop on the way home, these are shirts that fit a day built around the waves. Shop rash guards and performance surf shirts for time in the water, alongside comfortable tees for everything before and after. Selected by Blueline for the way we surf and live in Jupiter.\u003c\/p\u003e","image":{"created_at":"2026-09-17T14:31:56-04:00","alt":"","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Longboard_Surf_Session_Jupiter_florida.png?v=1789669917"}},{"id":315892564046,"handle":"uv-fishing-shirt-jupiter-florida","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2026-09-17T15:26:33-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Fishing","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you’re watching the water instead of the clock, your shirt needs to be comfortable for the whole trip. Shop UV shirts selected for fishing around Jupiter, from early runs offshore to afternoons along the Intracoastal. Choose a hooded shirt for more coverage, long sleeves for your arms, or a short-sleeve style for the hottest days.\u003c\/p\u003e","image":{"created_at":"2026-09-17T15:26:32-04:00","alt":"","width":941,"height":1672,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Rectangle_Palm_Hooded_UV_Shirt_Fishing_Lifestyle.png?v=1789673193"}},{"id":315891744846,"handle":"uv-shirt-for-paddling-jupiter-florida","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2026-09-17T14:57:44-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Paddling","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLong paddles mean long hours in the sun. Shop UV shirts selected for stand-up paddling, kayaking, and days exploring the water around Jupiter. 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Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}}]}
{"item":{"id":7481478053966,"title":"Blueline Skiff \u0026 Fly Fishing T-Shirt","handle":"blueline-skiff-fly-fishing-tshirt","description":"\u003cp data-start=\"632\" data-end=\"743\"\u003eThis design tells a story that every angler knows well — the chase, the cast, and the calm before the strike.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"1036\"\u003eThe \u003cstrong data-start=\"749\" data-end=\"784\"\u003eBlueline Skiff Fly Fishing Sunset Tee\u003c\/strong\u003e captures a timeless Florida moment. A guide poling his friend through the shallow flats, the fisherman casting his fly rod into the setting sun, chasing the catch of a lifetime. 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A guide poling his friend through the shallow flats, the fisherman casting his fly rod into the setting sun, chasing the catch of a lifetime. A true fisherman’s dream, brought to life in soft, breathable comfort.\u003c\/p\u003e\n\u003cp data-start=\"1038\" data-end=\"1052\"\u003e\u003cstrong data-start=\"1038\" data-end=\"1050\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1053\" data-end=\"1338\"\u003e\n\u003cli data-start=\"1053\" data-end=\"1094\"\u003e\n\u003cp data-start=\"1055\" data-end=\"1094\"\u003eSoft cotton blend for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1095\" data-end=\"1142\"\u003e\n\u003cp data-start=\"1097\" data-end=\"1142\"\u003eOriginal Blueline Surf \u0026amp; Paddle Co. artwork\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1143\" data-end=\"1217\"\u003e\n\u003cp data-start=\"1145\" data-end=\"1217\"\u003eBack graphic: fishing scene with fly angler and poling guide at sunset\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1218\" data-end=\"1271\"\u003e\n\u003cp data-start=\"1220\" data-end=\"1271\"\u003e“Blueline Jupiter, FL” lettering in bright orange\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1272\" data-end=\"1293\"\u003e\n\u003cp data-start=\"1274\" data-end=\"1293\"\u003eColor: Light blue\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1294\" data-end=\"1338\"\u003e\n\u003cp data-start=\"1296\" data-end=\"1338\"\u003eDesigned and printed in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1340\" data-end=\"1453\"\u003eFrom early-morning tides to sunset beers at the dock, this shirt was made for those who live life on the water.\u003c\/p\u003e"},"options":[{"name":"Color","position":1,"values":["Ice Blue"]},{"name":"Size","position":2,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7481476841550,"title":"OG Blueline Logo T-Shirt – Washed Natural\/Brown + Black","handle":"og-blueline-logo-tshirt-washed-natural","description":"\u003cp data-start=\"517\" data-end=\"906\"\u003e\u003cstrong data-start=\"517\" data-end=\"906\"\u003eThe OG Blueline Logo T-Shirt is a staple for anyone who loves the Jupiter, Florida lifestyle. Made from soft, breathable cotton with our classic Blueline emblem on the back, this surf-inspired tee delivers everyday comfort with a clean coastal look. Whether you’re on the dock, grabbing coffee, or post surf session, this men’s surf shirt fits right into the South Florida vibe.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"908\" data-end=\"1078\"\u003e\n\u003cli data-start=\"908\" data-end=\"936\"\u003e\n\u003cp data-start=\"910\" data-end=\"936\"\u003ePremium soft-wash cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"937\" data-end=\"992\"\u003e\n\u003cp data-start=\"939\" data-end=\"992\"\u003eBlueline Surf \u0026amp; Paddle Co. logo on back + front hit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"993\" data-end=\"1021\"\u003e\n\u003cp data-start=\"995\" data-end=\"1021\"\u003eLightweight everyday fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1022\" data-end=\"1078\"\u003e\n\u003cp data-start=\"1024\" data-end=\"1078\"\u003ePerfect for beach days, boat days, and casual living\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1080\" data-end=\"1157\"\u003e\u003cstrong data-start=\"1080\" data-end=\"1157\"\u003eYour go-to Jupiter surf shop t-shirt for comfort, style, and local pride.\u003c\/strong\u003e\u003c\/p\u003e","published_at":"2024-12-09T12:55:15-05:00","created_at":"2024-10-16T02:10:33-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"T-Shirt","tags":["lightspeed","test"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41901176782926,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000120205","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Washed Natural\/Brown + Black - S","public_title":"S","options":["S"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120205","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901196378190,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000120204","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Washed Natural\/Brown + Black - M","public_title":"M","options":["M"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120204","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42111397331022,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000120203","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Washed Natural\/Brown + Black - L","public_title":"L","options":["L"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120203","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901196345422,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000120202","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Washed Natural\/Brown + Black - XL","public_title":"XL","options":["XL"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120202","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901196312654,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000120201","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Washed Natural\/Brown + Black - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120201","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_Jupiter_Florida.jpg?v=1765475860","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_on_man_at_dock_with_hat_one.jpg?v=1765475904"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_Jupiter_Florida.jpg?v=1765475860","options":["Size"],"media":[{"alt":"Man wearing OG Blueline Logo T-Shirt in washed natural standing on a dock in Jupiter, Florida","id":25219477471310,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_Jupiter_Florida.jpg?v=1765475860"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_Jupiter_Florida.jpg?v=1765475860","width":2048},{"alt":"OG Blueline Logo T-Shirt and Blueline Hat on a dock in South Florida","id":25219477504078,"position":2,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_on_man_at_dock_with_hat_one.jpg?v=1765475904"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_on_man_at_dock_with_hat_one.jpg?v=1765475904","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"517\" data-end=\"906\"\u003e\u003cstrong data-start=\"517\" data-end=\"906\"\u003eThe OG Blueline Logo T-Shirt is a staple for anyone who loves the Jupiter, Florida lifestyle. Made from soft, breathable cotton with our classic Blueline emblem on the back, this surf-inspired tee delivers everyday comfort with a clean coastal look. Whether you’re on the dock, grabbing coffee, or post surf session, this men’s surf shirt fits right into the South Florida vibe.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"908\" data-end=\"1078\"\u003e\n\u003cli data-start=\"908\" data-end=\"936\"\u003e\n\u003cp data-start=\"910\" data-end=\"936\"\u003ePremium soft-wash cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"937\" data-end=\"992\"\u003e\n\u003cp data-start=\"939\" data-end=\"992\"\u003eBlueline Surf \u0026amp; Paddle Co. logo on back + front hit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"993\" data-end=\"1021\"\u003e\n\u003cp data-start=\"995\" data-end=\"1021\"\u003eLightweight everyday fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1022\" data-end=\"1078\"\u003e\n\u003cp data-start=\"1024\" data-end=\"1078\"\u003ePerfect for beach days, boat days, and casual living\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1080\" data-end=\"1157\"\u003e\u003cstrong data-start=\"1080\" data-end=\"1157\"\u003eYour go-to Jupiter surf shop t-shirt for comfort, style, and local pride.\u003c\/strong\u003e\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-10-19T13:12:05-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7481476481102,"title":"Blueline Vintage Circle T-Shirt","handle":"blueline-vintage-circle-tshirt","description":"\u003cp\u003eThe Blueline Vintage Circle T-Shirt puts our throwback circle logo on a soft, everyday tee. It has a clean logo on the front chest, the full vintage circle graphic across the back, and comes in five two-tone colorways.\u003c\/p\u003e\n\u003cp\u003eIt's a go-to for anyone who lives around the water in Jupiter: easy enough for a morning surf check, a day on the boat, or dinner on the Intracoastal. It was designed here at Blueline Surf \u0026amp; Paddle Co. and is one of our best sellers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThrowback Blueline circle logo, a shop favorite\u003c\/li\u003e\n\u003cli\u003eFront chest logo with a large graphic on the back\u003c\/li\u003e\n\u003cli\u003eSoft cotton-blend fabric\u003c\/li\u003e\n\u003cli\u003eFive colorways: Heather Olive\/Coral, Desert Pink\/Navy, Silk\/Navy, Dusty Blue\/Navy and Washed White\/Dark Olive, and also available in Pigment Black \/ Light Brown\u003c\/li\u003e\n\u003cli\u003eSizes S through 3XL\u003c\/li\u003e\n\u003cli\u003eDesigned in Jupiter, Florida\u003c\/li\u003e\n\u003cli\u003eCut in a men's fit and size range, and plenty of women wear them too\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e beach days, boating, surf checks, travel, casual wear and everyday coastal life\u003c\/p\u003e","published_at":"2024-11-09T14:56:10-05:00","created_at":"2024-10-16T02:10:23-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"T-Shirt","tags":["beach","blue","blueline","blueline-private-label","boat","everyday","graphic tee","green","jupiter","mens","pink","surf","t-shirt","white"],"price":2995,"price_min":2995,"price_max":3495,"available":true,"price_varies":true,"compare_at_price":2995,"compare_at_price_min":2995,"compare_at_price_max":3495,"compare_at_price_varies":true,"variants":[{"id":41901176258638,"title":"Heather Olive\/Coral \/ S","option1":"Heather Olive\/Coral","option2":"S","option3":null,"sku":"210000133792","requires_shipping":true,"taxable":true,"featured_image":{"id":32696020533326,"product_id":7481476481102,"position":2,"created_at":"2024-10-30T10:59:47-04:00","updated_at":"2025-12-11T13:07:26-05:00","alt":"Blueline Vintage Circle T-Shirt in green, orange logo front view","width":1536,"height":1536,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Vintage_Circle_T-Shirt_Front.png?v=1765476446","variant_ids":[41901176258638,41901209190478,41901209223246,41901209256014,41901209321550]},"available":true,"name":"Blueline Vintage Circle T-Shirt - 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It has a clean logo on the front chest, the full vintage circle graphic across the back, and comes in five two-tone colorways.\u003c\/p\u003e\n\u003cp\u003eIt's a go-to for anyone who lives around the water in Jupiter: easy enough for a morning surf check, a day on the boat, or dinner on the Intracoastal. It was designed here at Blueline Surf \u0026amp; Paddle Co. and is one of our best sellers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThrowback Blueline circle logo, a shop favorite\u003c\/li\u003e\n\u003cli\u003eFront chest logo with a large graphic on the back\u003c\/li\u003e\n\u003cli\u003eSoft cotton-blend fabric\u003c\/li\u003e\n\u003cli\u003eFive colorways: Heather Olive\/Coral, Desert Pink\/Navy, Silk\/Navy, Dusty Blue\/Navy and Washed White\/Dark Olive, and also available in Pigment Black \/ Light Brown\u003c\/li\u003e\n\u003cli\u003eSizes S through 3XL\u003c\/li\u003e\n\u003cli\u003eDesigned in Jupiter, Florida\u003c\/li\u003e\n\u003cli\u003eCut in a men's fit and size range, and plenty of women wear them too\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e beach days, boating, surf checks, travel, casual wear and everyday coastal life\u003c\/p\u003e"},"options":[{"name":"Color","position":1,"values":["Heather Olive\/Coral","Desert Pink \/ Navy","Silk\/Navy","Dusty Blue\/Navy","Washed White Dark Olive"]},{"name":"Size","position":2,"values":["S","M","L","XL","2XL","3XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7481475498062,"title":"Blueline Jupiter Lite T-Shirt","handle":"blueline-jupiter-lite-tshirt","description":"\u003cp\u003eThe Blueline Jupiter Lite T-Shirt is a lightweight, everyday surf tee built for life in and around the water. A soft, breathable cotton blend keeps it comfortable in Florida heat, from morning coffee to sunset at the dock.\u003c\/p\u003e\n\u003cp\u003eBlueline paired with Jupiter runs across the back, so it leans into local pride without overdoing it. It's a go-to for boating, paddling, sandbar days, or repping Jupiter wherever you travel. Simple, local and easy to wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight, breathable cotton blend\u003c\/li\u003e\n\u003cli\u003eBlueline + Jupiter graphic across the back\u003c\/li\u003e\n\u003cli\u003eClassic men's surf T-shirt fit, comfortable for warm coastal climates\u003c\/li\u003e\n\u003cli\u003eTwo colors: Heather Navy and Black\u003c\/li\u003e\n\u003cli\u003eSizes S through 3XL\u003c\/li\u003e\n\u003cli\u003eDesigned in Jupiter, Florida\u003c\/li\u003e\n\u003cli\u003eCut in a men's fit and size range, and plenty of women wear them too\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e boating, paddling, beach days, travel and everyday coastal life\u003c\/p\u003e","published_at":"2024-11-09T14:54:26-05:00","created_at":"2024-10-16T02:09:56-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"T-Shirt","tags":["beach","black","blueline","blueline-private-label","boat","everyday","graphic tee","jupiter","jupiter florida","mens","navy","souvenir","surf","t-shirt"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":41901208043598,"title":"Heather Navy \/ S","option1":"Heather Navy","option2":"S","option3":null,"sku":"210000133766","requires_shipping":true,"taxable":true,"featured_image":{"id":32696001921102,"product_id":7481475498062,"position":1,"created_at":"2024-10-30T10:56:18-04:00","updated_at":"2025-12-16T18:27:01-05:00","alt":"Back view of a heather navy Blueline Jupiter Lite T-shirt with Blueline and Jupiter text across the shoulders.","width":1536,"height":1536,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-tshirt-heather-navy.png?v=1765927621","variant_ids":[41901208043598,41901208109134,41901208141902,41901208174670,41901208305742,43195360378958]},"available":true,"name":"Blueline Jupiter Lite T-Shirt - 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Black \/ M","public_title":"Black \/ M","options":["Black","M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":null,"featured_media":{"alt":"Blueline Jupiter Lite T-Shirt, alternate view","id":40808577302606,"position":4,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-t-shirt-4.png?v=1792430066"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44420213538894,"title":"Black \/ L","option1":"Black","option2":"L","option3":null,"sku":"210000163661","requires_shipping":true,"taxable":true,"featured_image":{"id":56955378237518,"product_id":7481475498062,"position":4,"created_at":"2026-10-01T08:57:37-04:00","updated_at":"2026-10-19T13:14:26-04:00","alt":"Blueline Jupiter Lite T-Shirt, alternate view","width":1080,"height":1350,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-t-shirt-4.png?v=1792430066","variant_ids":[44420213473358,44420213538894,44420213833806,44420234248270,44420235001934]},"available":true,"name":"Blueline Jupiter Lite T-Shirt - 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Black \/ XL","public_title":"Black \/ XL","options":["Black","XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":null,"featured_media":{"alt":"Blueline Jupiter Lite T-Shirt, alternate view","id":40808577302606,"position":4,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-t-shirt-4.png?v=1792430066"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44420234248270,"title":"Black \/ 2XL","option1":"Black","option2":"2XL","option3":null,"sku":"210000163659","requires_shipping":true,"taxable":true,"featured_image":{"id":56955378237518,"product_id":7481475498062,"position":4,"created_at":"2026-10-01T08:57:37-04:00","updated_at":"2026-10-19T13:14:26-04:00","alt":"Blueline Jupiter Lite T-Shirt, alternate view","width":1080,"height":1350,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-t-shirt-4.png?v=1792430066","variant_ids":[44420213473358,44420213538894,44420213833806,44420234248270,44420235001934]},"available":true,"name":"Blueline Jupiter Lite T-Shirt - Black \/ 2XL","public_title":"Black \/ 2XL","options":["Black","2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000163659","featured_media":{"alt":"Blueline Jupiter Lite T-Shirt, alternate view","id":40808577302606,"position":4,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-t-shirt-4.png?v=1792430066"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-tshirt-heather-navy.png?v=1765927621","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-t-shirt-2.jpg?v=1792430066","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-mens-tshirt-black-jupiter-florida.jpg?v=1790972497","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-t-shirt-4.png?v=1792430066","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-t-shirt-5.jpg?v=1792430066","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-t-shirt-6.png?v=1792430066"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-tshirt-heather-navy.png?v=1765927621","options":["Color","Size"],"media":[{"alt":"Back view of a heather navy Blueline Jupiter Lite T-shirt with Blueline and Jupiter text across the shoulders.","id":24960001212494,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1536,"width":1536,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-tshirt-heather-navy.png?v=1765927621"},"aspect_ratio":1.0,"height":1536,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-tshirt-heather-navy.png?v=1765927621","width":1536},{"alt":"Man at Blueline Surf and Paddle dock wearing a Blueline Jupiter T-shirt in heather navy.","id":24897855750222,"position":2,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-t-shirt-2.jpg?v=1792430066"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-t-shirt-2.jpg?v=1792430066","width":2048},{"alt":"Man wearing a black Blueline Jupiter T-shirt in Jupiter, Florida.","id":40809205170254,"position":3,"preview_image":{"aspect_ratio":0.664,"height":2409,"width":1600,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-mens-tshirt-black-jupiter-florida.jpg?v=1790972497"},"aspect_ratio":0.664,"height":2409,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-mens-tshirt-black-jupiter-florida.jpg?v=1790972497","width":1600},{"alt":"Blueline Jupiter Lite T-Shirt, alternate view","id":40808577302606,"position":4,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-t-shirt-4.png?v=1792430066"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-t-shirt-4.png?v=1792430066","width":1080},{"alt":"Blueline Jupiter shirt heather navy front view","id":24897855782990,"position":5,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-t-shirt-5.jpg?v=1792430066"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-t-shirt-5.jpg?v=1792430066","width":2048},{"alt":"Blueline Jupiter Lite T-Shirt, Blueline Jupiter logo graphic","id":25125643878478,"position":6,"preview_image":{"aspect_ratio":1.0,"height":1536,"width":1536,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-t-shirt-6.png?v=1792430066"},"aspect_ratio":1.0,"height":1536,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-t-shirt-6.png?v=1792430066","width":1536}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Blueline Jupiter Lite T-Shirt is a lightweight, everyday surf tee built for life in and around the water. A soft, breathable cotton blend keeps it comfortable in Florida heat, from morning coffee to sunset at the dock.\u003c\/p\u003e\n\u003cp\u003eBlueline paired with Jupiter runs across the back, so it leans into local pride without overdoing it. It's a go-to for boating, paddling, sandbar days, or repping Jupiter wherever you travel. Simple, local and easy to wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight, breathable cotton blend\u003c\/li\u003e\n\u003cli\u003eBlueline + Jupiter graphic across the back\u003c\/li\u003e\n\u003cli\u003eClassic men's surf T-shirt fit, comfortable for warm coastal climates\u003c\/li\u003e\n\u003cli\u003eTwo colors: Heather Navy and Black\u003c\/li\u003e\n\u003cli\u003eSizes S through 3XL\u003c\/li\u003e\n\u003cli\u003eDesigned in Jupiter, Florida\u003c\/li\u003e\n\u003cli\u003eCut in a men's fit and size range, and plenty of women wear them too\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e boating, paddling, beach days, travel and everyday coastal life\u003c\/p\u003e"},"options":[{"name":"Color","position":1,"values":["Heather Navy","Black"]},{"name":"Size","position":2,"values":["S","M","L","XL","2XL","3XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-31T07:09:59-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":319424626766,"handle":"jupiter-florida-gifts","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2026-10-29T13:10:35-04:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Jupiter, Florida Gifts","body_html":"\u003cp\u003e\u003cstrong\u003eOrder by December 14 for Christmas delivery.\u003c\/strong\u003e Shopping local? Choose in-store pickup at our Jupiter shop.\u003c\/p\u003e\n\u003cp\u003eLooking for a gift that says Jupiter? Most of what you'll find here is Blueline's own, designed in Jupiter, Florida and only available from our shop: cozy Jupiter Florida hoodies and crewnecks, JUP and Jupiter Lighthouse hats, YETI x Blueline drinkware, oversized Blueline beach towels, local graphic tees, and our Johnnie-O and Vineyard Vines collabs.\u003c\/p\u003e\n\u003cp\u003eWhether they live here, spend the winter here or just wish they did, these are the gifts locals actually wear. Stocking stuffers start under $10.\u003c\/p\u003e","image":{"created_at":"2026-10-29T13:10:33-04:00","alt":"Blueline Surf \u0026 Paddle Co. Jupiter, Florida gifts","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019_109c33ac-4631-44a4-a00e-94c5539fab3b.jpg?v=1793293835"}},{"id":309827108942,"handle":"the-jupiter-dad","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2026-06-02T17:21:18-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"The Jupiter Dad","body_html":"","image":{"created_at":"2026-06-02T17:32:19-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Jupiter_Lightouse_Photo_Guys_on_a_boat_in_Blueline_Surf_and_Paddle_Clothing.jpg?v=1780435939"}}]}
{"item":{"id":8103058341966,"title":"OG Delta FlexFit Adjustable Black","handle":"og-delta-flexfit-adjustable-black","description":"\u003cp\u003eA clean black cap with the Blueline OG logo keeps the focus on the graphic. The Delta Flexfit Adjustable design is an everyday choice for beach check mornings, travel and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlack colorway\u003c\/li\u003e\n\u003cli\u003eBlueline OG front logo\u003c\/li\u003e\n\u003cli\u003eDelta Flexfit Adjustable style\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2026-10-23T17:43:26-04:00","created_at":"2026-10-02T17:43:56-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - FlexFit Hats","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":44450479505486,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000163856","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Delta FlexFit Adjustable Black","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000163856","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0524.jpg?v=1792791773"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0524.jpg?v=1792791773","options":["Title"],"media":[{"alt":"OG Delta FlexFit Adjustable Black","id":41211635040334,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0524.jpg?v=1792791773"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0524.jpg?v=1792791773","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eA clean black cap with the Blueline OG logo keeps the focus on the graphic. The Delta Flexfit Adjustable design is an everyday choice for beach check mornings, travel and time around town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlack colorway\u003c\/li\u003e\n\u003cli\u003eBlueline OG front logo\u003c\/li\u003e\n\u003cli\u003eDelta Flexfit Adjustable style\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{"blueline_pdp_details":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Details at a glance"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Black colorway"}]},{"type":"list-item","children":[{"type":"text","value":"Blueline OG front logo"}]},{"type":"list-item","children":[{"type":"text","value":"Delta Flexfit Adjustable style"}]}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How does it fit?"}]},{"type":"paragraph","children":[{"type":"text","value":"This listing has a single style option. For a specific head measurement or closure detail, contact Blueline before ordering."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"When would I choose this style?"}]},{"type":"paragraph","children":[{"type":"text","value":"Choose this design for its artwork, color and crown profile. It is an easy match for a Blueline tee or hoodie for casual days along the coast."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"How should I care for it?"}]},{"type":"paragraph","children":[{"type":"text","value":"Check the sewn care label before washing. For everyday upkeep, gently spot clean marks and let the hat air dry. Avoid heat that can change the brim shape."}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Questions before ordering"}]},{"type":"paragraph","children":[{"type":"text","value":"For help with this specific product, contact Blueline Surf \u0026 Paddle Co. at info@bluelinesurf.com or 561 744 7474. Check the shipping and return policies for delivery options and return eligibility."}]}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-01T07:08:31-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
