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Shop the look
Performance UV Shirts, T-Shirts, Hats, Hoodies & Coastal Clothing
Whether you're heading offshore before sunrise, paddling the Jupiter Inlet, spending the afternoon at the beach, or grabbing dinner after a day on the water, Blueline Men's Apparel is built for life on Florida's coast. Our men's collection brings together premium performance UV shirts , sun shirts, Surf Inspirted T-shirts , surf hats, performance hats , hoodies, polos, boardshorts, walk shorts, button-ups, outerwear, and everyday coastal accessories from brands we trust and wear ourselves.
As a locally owned surf shop in Jupiter, Florida
Shop trusted brands including Blueline, Johnnie-O, Free Fly, Marsh Wear, Katin, Rhythm, Rip Curl, RVCA, Roark, FloMotion, Outerknown, O'Neill, Costa, Lost, and OluKai , along with exclusive Blueline designs inspired by Jupiter and the South Florida coast. Every piece is selected because it meets the standards of our local community and helps you stay comfortable from sunrise on the water to sunset around town.
Shop by Category From technical performance gear to everyday coastal essentials, explore our men's collection by category to find clothing built for your next adventure.
Performance UV Shirts Stay protected during long days under the Florida sun with lightweight performance men's sun shirts designed for fishing, boating, paddleboarding , surfing, hiking, and everyday wear. Moisture-wicking fabrics, breathable construction, and UPF protection make these a year-round favorite.
Surf Inspired T-Shirts Discover soft, comfortable surf culture inspired tees featuring original Blueline artwork alongside premium coastal lifestyle brands. Perfect for everyday wear, travel, and showing your love for Jupiter and life on the water.
Blueline Hats Classic rope hats , trucker hats, cotton hats , and performance hats designed for beach days, surf sessions, and everyday coastal living here in Jupiter, Florida or wherever you call home. Find styles that balance comfort, durability, and timeless south Florida life style.
Performance Hats Lightweight technical hats built for Florida heat with breathable fabrics, moisture management, and quick-drying performance. Ideal for fishing, golf, boating, paddleboarding, and active days outdoors.
Hoodies Shop lightweight performance hoodies, UV hoodies , and comfortable everyday sweatshirts that transition easily from cool mornings on the water to evenings around town.
Polos Performance and lifestyle polos designed for the golf course, the office, dinner, or casual weekends while maintaining a clean coastal look.
Boardshorts Technical boardshorts built for surfing, swimming, boating, and all-day comfort on and off the water.
Walk Shorts Comfortable walk shorts that pair everyday versatility with coastal style, making them ideal for travel, weekends, and Florida living.
Button-Ups Lightweight woven shirts that work equally well for waterfront dinners, vacations, or casual everyday wear.
Accessories Complete your outfit with belts, wallets, sunglasses, bags, and other coastal essentials selected for life outdoors.
Featured Brands At Blueline Surf & Paddle Co., we believe great apparel starts with brands that consistently deliver quality, comfort, and performance. That's why we carry a carefully curated mix of established coastal lifestyle leaders alongside our own growing Blueline collection.
Whether you're looking for the polished performance of Johnnie-O , the lightweight comfort of Free Fly , the outdoor functionality of Marsh Wear , the timeless surf style of Katin , the laid-back feel of Rhythm , or trusted favorites from Rip Curl, RVCA, Roark, FloMotion, Outerknown, O'Neill, Costa, Lost, and OluKai , every brand earns its place on our shelves. Our exclusive Blueline apparel reflects the lifestyle we live every day in Jupiter, with designs inspired by local beaches, offshore fishing, paddleboarding, and Florida's year-round coastal culture.
Why Shop Blueline? Locally Owned in Jupiter, Florida We're part of the local surf and paddle community and know what works in South Florida.
Premium Coastal Brands We carefully select apparel from brands known for quality, durability, comfort, and performance.
Built for Florida Conditions Our clothing is chosen to handle heat, humidity, sun exposure, saltwater, and everyday outdoor adventures.
Surf, Paddle & Fishing Specialists Our team actually surfs, fishes, paddles, boats, and spends time outside, so our recommendations come from experience.
Curated Product Selection Instead of carrying everything, we focus on the products we'd confidently wear ourselves.
Convenient Online Shopping Order online anytime with fast shipping available across the United States.
Free In-Store Pickup Reserve your gear online and pick it up at our Jupiter surf shop.
Year-Round Coastal Style Performance apparel that works just as well at the beach, on the boat, or out for dinner afterward.
About Blueline Surf & Paddle Blueline Surf & Paddle Co. is a locally owned surf shop, paddle shop, and coastal lifestyle outfitter in Jupiter, Florida . Since opening our doors, we've helped locals and visitors enjoy everything the area has to offer, from surfing and paddleboarding to boating, fishing, beach days, and everyday coastal living.
Our mission is simple: provide premium gear, trusted advice, and apparel that fits the Florida lifestyle. Whether you're visiting Jupiter for the weekend or have called South Florida home for years, we're here to help you find clothing and equipment that performs on the water and looks great everywhere else.
FAQ Who is Blueline Surf & Paddle Co.? Blueline Surf & Paddle Co. is a locally owned surf shop and coastal lifestyle outfitter based in Jupiter, Florida. We specialize in surf, paddleboarding, fishing, beach, and outdoor apparel, along with surfboards, paddleboards, accessories, rentals, and local expertise. Our team lives the lifestyle we support, allowing us to recommend products based on real experience rather than trends.
What brands do you carry in your men's apparel collection? Our men's collection includes premium brands such as Blueline, Johnnie-O, Free Fly, Marsh Wear, Katin, Rhythm, Rip Curl, RVCA, Roark, FloMotion, Outerknown, O'Neill, Costa, Lost, and OluKai. We continually update our inventory with apparel designed for comfort, durability, and the Florida coastal lifestyle.
What products are included in the men's apparel collection? You'll find performance UV shirts, sun shirts, graphic T-shirts, hoodies, polos, boardshorts, walk shorts, button-up shirts, surf hats, performance hats, and everyday coastal accessories. Whether you're dressing for the beach, boat, office, or vacation, there's something for every occasion.
What makes your apparel different? We focus on products that perform in real Florida conditions. Every item is selected for comfort, breathability, durability, and versatility. Instead of chasing every trend, we choose apparel that our staff and local customers genuinely enjoy wearing throughout the year.
Do you carry clothing designed for Florida weather? Yes. Many of our shirts feature lightweight performance fabrics, moisture management, and sun protection to help you stay comfortable during hot, humid days. We also offer breathable everyday apparel that's perfect for Florida's year-round climate.
What should I wear boating in Florida? Lightweight performance shirts, technical hats, quick-drying shorts, and polarized sunglasses are some of the best choices for boating. Apparel that dries quickly, breathes well, and provides sun protection can make long days on the water much more comfortable.
What clothing works best for fishing? Many anglers prefer performance fishing shirts, lightweight hoodies, moisture-wicking hats, and comfortable shorts that allow unrestricted movement. Technical fabrics help regulate temperature while remaining comfortable throughout the day.
Do you offer UV protection clothing? Yes. Our men's collection includes a variety of performance shirts and hoodies designed to provide sun protection for surfing, fishing, boating, paddleboarding, golf, and other outdoor activities. Individual product pages include the specific performance features for each item.
Can I order online and pick up in Jupiter? Absolutely. You can place your order online and choose in-store pickup at our Jupiter location. It's a convenient option for local customers and visitors arriving for a beach vacation or fishing trip.
Do you ship nationwide? Yes. We ship throughout the United States, allowing customers across the country to enjoy the same coastal brands and exclusive Blueline apparel found in our Jupiter surf shop.
Why shop locally at Blueline instead of a big-box retailer? Shopping locally means you'll receive recommendations from people who surf, fish, paddleboard, and boat in the same conditions you do. We curate our inventory for Florida's coastal environment and provide personalized service that's difficult to find from larger retailers.
How do I choose the right apparel? Think about how you'll use it. Performance UV shirts and technical hats are ideal for active days outside, while graphic tees, polos, hoodies, and walk shorts provide everyday comfort. If you're unsure, our team is always happy to help you choose apparel based on your activities and the season.
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Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-08-01T09:34:20-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7493435752526,"title":"OG Steel \/ Royal White Aqua MC SC","handle":"og-steel-royal-white-aqua-mc-sc","description":"\u003cp\u003eOG Steel \/ Royal White Aqua MC SC\u003c\/p\u003e","published_at":"2024-11-10T10:19:04-05:00","created_at":"2024-10-27T13:27:43-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41967262498894,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000133118","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Steel \/ Royal White Aqua MC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000133118","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_243.jpg?v=1753276574"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_243.jpg?v=1753276574","options":["Title"],"media":[{"alt":null,"id":25036680200270,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_243.jpg?v=1753276574"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_243.jpg?v=1753276574","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eOG Steel \/ Royal White Aqua MC SC\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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{"item":{"id":7493125144654,"title":"Jupiter Lighthouse Performance Hat – Black","handle":"jupiter-lighthouse-performance-hat-black","description":"\u003cp data-start=\"138\" data-end=\"458\"\u003eInspired by one of South Florida's most iconic landmarks, the Jupiter Lighthouse Performance Hat was built for life on and around the water. From sunrise boat rides and paddle sessions around Jupiter Inlet to afternoons at the sandbar and evenings downtown, this hat delivers lightweight comfort and all-day performance.\u003c\/p\u003e\n\u003cp data-start=\"460\" data-end=\"806\"\u003eConstructed using Pukka's UV Lite performance fabric, this hat is designed to keep you cool and comfortable with moisture-wicking technology, lightweight construction, and UPF sun protection. 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The all-black colorway paired with the Jupiter Lighthouse patch creates a clean, versatile look that works just as well offshore as it does at happy hour.\u003c\/p\u003e\n\u003cp data-start=\"808\" data-end=\"951\"\u003eWhether you're a Jupiter local, a visitor who loves the area, or simply appreciate the coastal lifestyle, this is a hat you'll wear year-round.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"953\" data-end=\"965\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"966\" data-end=\"1243\"\u003e\n\u003cli data-section-id=\"1rgxrqc\" data-start=\"966\" data-end=\"1006\"\u003eLightweight UV Lite performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1ougdk0\" data-start=\"1007\" data-end=\"1035\"\u003eMoisture-wicking sweatband\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"1036\" data-end=\"1056\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"nujx1z\" data-start=\"1057\" data-end=\"1082\"\u003eBreathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"1083\" data-end=\"1114\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1115\" data-end=\"1134\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1135\" data-end=\"1164\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1hvxfrb\" data-start=\"1165\" data-end=\"1205\"\u003ePremium Jupiter Lighthouse woven patch\u003c\/li\u003e\n\u003cli data-section-id=\"16icwo0\" data-start=\"1206\" data-end=\"1243\"\u003eBuilt for active Florida lifestyles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1245\" data-end=\"1260\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1261\" data-end=\"1352\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1261\" data-end=\"1270\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1271\" data-end=\"1287\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1288\" data-end=\"1297\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1298\" data-end=\"1307\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1308\" data-end=\"1314\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1315\" data-end=\"1327\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1328\" data-end=\"1336\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1337\" data-end=\"1352\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-08-01T09:34:20-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7492843601998,"title":"OG TriTech White HC FL 2376_001","handle":"og-tritech-white-hc-fl-2376_001","description":"OG TriTech White HC FL 2376_001","published_at":"2024-11-09T14:58:02-05:00","created_at":"2024-10-25T19:58:06-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41964470960206,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000098258","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG TriTech White HC FL 2376_001","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000098258","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_252.jpg?v=1731418692","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz.png?v=1729900688","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi.png?v=1729900688","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz_8ed505b9-56cc-481b-8557-a8ea7a10c581.png?v=1764765331","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi_e574150f-54cb-4456-a8da-4a3d01b664d6.png?v=1764765332"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_252.jpg?v=1731418692","options":["Title"],"media":[{"alt":null,"id":25036367626318,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_252.jpg?v=1731418692"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_252.jpg?v=1731418692","width":2048},{"alt":"OG TriTech White HC FL 2376_001","id":24937027338318,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz.png?v=1729900688"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz.png?v=1729900688","width":300},{"alt":"OG TriTech White HC FL 2376_001","id":24937027371086,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi.png?v=1729900688"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi.png?v=1729900688","width":300},{"alt":null,"id":31682917072974,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz_8ed505b9-56cc-481b-8557-a8ea7a10c581.png?v=1764765331"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz_8ed505b9-56cc-481b-8557-a8ea7a10c581.png?v=1764765331","width":1080},{"alt":null,"id":31682918121550,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi_e574150f-54cb-4456-a8da-4a3d01b664d6.png?v=1764765332"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi_e574150f-54cb-4456-a8da-4a3d01b664d6.png?v=1764765332","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"OG TriTech White HC FL 2376_001"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7492506648654,"title":"Blueline OG Tech Hat – Steel","handle":"og-tritech-steel-hc-fl","description":"\u003cp data-start=\"110\" data-end=\"392\"\u003eThe Blueline OG Tech Hat was built for those who spend their days chasing sunshine, saltwater, and adventure. Featuring a clean steel gray colorway and the iconic Blueline OG logo, this premium performance hat delivers the perfect balance of comfort, durability, and everyday style.\u003c\/p\u003e\n\u003cp data-start=\"394\" data-end=\"795\"\u003eConstructed using Pukka's TriTech performance fabric, the OG Tech Hat combines lightweight comfort, 4-way stretch performance, moisture-wicking technology, and UPF sun protection to keep you comfortable through long days outdoors. Whether you're running offshore, paddling around Jupiter Inlet, spending the day on the golf course, or enjoying sunset drinks by the water, this hat is built to perform.\u003c\/p\u003e\n\u003cp data-start=\"797\" data-end=\"856\"\u003eClean, versatile, and ready for wherever the day takes you.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"858\" data-end=\"870\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"871\" data-end=\"1150\"\u003e\n\u003cli data-section-id=\"cb5lfr\" data-start=\"871\" data-end=\"913\"\u003ePremium Pukka TriTech performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"ztvxi9\" data-start=\"914\" data-end=\"956\"\u003eLightweight polyester\/nylon construction\u003c\/li\u003e\n\u003cli data-section-id=\"16s6bjz\" data-start=\"957\" data-end=\"980\"\u003e4-way stretch comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1x26q63\" data-start=\"981\" data-end=\"1010\"\u003eMoisture-wicking technology\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"1011\" data-end=\"1031\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"1032\" data-end=\"1063\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1064\" data-end=\"1083\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1084\" data-end=\"1113\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1wcptcp\" data-start=\"1114\" data-end=\"1150\"\u003eEmbroidered Blueline OG logo patch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1152\" data-end=\"1167\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1168\" data-end=\"1259\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1168\" data-end=\"1177\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1178\" data-end=\"1194\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1195\" data-end=\"1204\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1205\" data-end=\"1214\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1215\" data-end=\"1221\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1222\" data-end=\"1230\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1231\" data-end=\"1243\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1244\" data-end=\"1259\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2024-11-09T14:58:02-05:00","created_at":"2024-10-25T13:05:34-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":["Blueline","Blueline Surf and Paddle","Boating Hat","Coastal Lifestyle","Fishing Hat","Gray Hat","Jupiter Florida","Men's Hat","OG Hat","OG Logo","Outdoor Hat","Paddleboarding Hat","Performance Hat","Steel Hat","Tech Hat","TriTech Hat","Women's Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962536730702,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000056383","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline OG Tech Hat – Steel","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000056383","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-tech-hat-steel-front.png?v=1780177070"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-tech-hat-steel-front.png?v=1780177070","options":["Title"],"media":[{"alt":"Blueline OG Tech Hat in steel gray featuring the embroidered OG logo patch and premium TriTech performance construction.","id":24933877514318,"position":1,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-tech-hat-steel-front.png?v=1780177070"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-tech-hat-steel-front.png?v=1780177070","width":300}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"110\" data-end=\"392\"\u003eThe Blueline OG Tech Hat was built for those who spend their days chasing sunshine, saltwater, and adventure. Featuring a clean steel gray colorway and the iconic Blueline OG logo, this premium performance hat delivers the perfect balance of comfort, durability, and everyday style.\u003c\/p\u003e\n\u003cp data-start=\"394\" data-end=\"795\"\u003eConstructed using Pukka's TriTech performance fabric, the OG Tech Hat combines lightweight comfort, 4-way stretch performance, moisture-wicking technology, and UPF sun protection to keep you comfortable through long days outdoors. Whether you're running offshore, paddling around Jupiter Inlet, spending the day on the golf course, or enjoying sunset drinks by the water, this hat is built to perform.\u003c\/p\u003e\n\u003cp data-start=\"797\" data-end=\"856\"\u003eClean, versatile, and ready for wherever the day takes you.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"858\" data-end=\"870\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"871\" data-end=\"1150\"\u003e\n\u003cli data-section-id=\"cb5lfr\" data-start=\"871\" data-end=\"913\"\u003ePremium Pukka TriTech performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"ztvxi9\" data-start=\"914\" data-end=\"956\"\u003eLightweight polyester\/nylon construction\u003c\/li\u003e\n\u003cli data-section-id=\"16s6bjz\" data-start=\"957\" data-end=\"980\"\u003e4-way stretch comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1x26q63\" data-start=\"981\" data-end=\"1010\"\u003eMoisture-wicking technology\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"1011\" data-end=\"1031\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"1032\" data-end=\"1063\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1064\" data-end=\"1083\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1084\" data-end=\"1113\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1wcptcp\" data-start=\"1114\" data-end=\"1150\"\u003eEmbroidered Blueline OG logo patch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1152\" data-end=\"1167\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1168\" data-end=\"1259\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1168\" data-end=\"1177\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1178\" data-end=\"1194\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1195\" data-end=\"1204\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1205\" data-end=\"1214\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1215\" data-end=\"1221\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1222\" data-end=\"1230\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1231\" data-end=\"1243\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1244\" data-end=\"1259\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7492506222670,"title":"Classic Badge Navy \/ Navy HC SC","handle":"classic-badge-navy-navy-hc-sc","description":"\u003cp\u003eClassic Badge Navy \/ Navy HC SC\u003c\/p\u003e","published_at":"2024-12-09T12:53:40-05:00","created_at":"2024-10-25T13:05:12-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962536304718,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Classic Badge Navy \/ Navy HC SC","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"36304718","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-021.jpg?v=1753276593"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-021.jpg?v=1753276593","options":["Title"],"media":[{"alt":null,"id":25219459809358,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-021.jpg?v=1753276593"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-021.jpg?v=1753276593","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eClassic Badge Navy \/ Navy HC SC\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7492506189902,"title":"Blueline USA Flag Performance Hat – Blackout","handle":"blueline-usa-flag-performance-hat-blackout","description":"\u003cp\u003eThe Blueline USA Flag Performance Hat – Blackout delivers lightweight comfort, breathable performance, and clean coastal style. Featuring a blacked-out American flag patch and all-black design, this hat was built for long days on the water, afternoons at the sandbar, and everyday life under the Florida sun.\u003c\/p\u003e\n\u003cp\u003eConstructed with lightweight performance materials, this hat provides all-day comfort whether you're boating offshore, paddleboarding the Intracoastal, spending time at the beach, or exploring Jupiter's waterfront. The understated blackout design pairs easily with everything while offering the performance features needed for an active coastal lifestyle.\u003c\/p\u003e\n\u003cp\u003eFeatures\u003c\/p\u003e\n\u003cp\u003e• Lightweight performance construction\u003cbr\u003e• Breathable, moisture-wicking comfort\u003cbr\u003e• Structured front panel\u003cbr\u003e• Adjustable snapback closure\u003cbr\u003e• Blacked-out USA Flag patch\u003cbr\u003e• All-black colorway\u003cbr\u003e• Built for Florida sun and coastal adventures\u003c\/p\u003e\n\u003cp\u003ePerfect For\u003c\/p\u003e\n\u003cp\u003e• Boating\u003cbr\u003e• Beach Days\u003cbr\u003e• Paddleboarding\u003cbr\u003e• Fishing\u003cbr\u003e• Travel\u003cbr\u003e• Everyday Wear\u003c\/p\u003e\n\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. | Jupiter, Florida\u003cbr\u003e\u003c\/p\u003e","published_at":"2024-11-09T14:59:15-05:00","created_at":"2024-10-25T13:05:10-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":["american flag hat","blackout hat","mens hat","patriotic hat","snapback hat","surf hat","usa flag hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962536271950,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000072235","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline USA Flag Performance Hat – Blackout","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Blacked_out_American_Flag_Hat.jpg?v=1765904924","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/usa_flag_hat_blacked_out_side.png?v=1765904990","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/v7ibbxs2vk75qncqn5nb_4cc4c07f-3999-476b-ba11-6e4033f4d408.png?v=1764764145"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Blacked_out_American_Flag_Hat.jpg?v=1765904924","options":["Title"],"media":[{"alt":"Black trucker hat with a blacked-out American flag patch featuring a blue star field, sitting on a dock piling","id":25036382470222,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Blacked_out_American_Flag_Hat.jpg?v=1765904924"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Blacked_out_American_Flag_Hat.jpg?v=1765904924","width":2048},{"alt":"Side view Blacked out USA Flag hat","id":24933875089486,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/usa_flag_hat_blacked_out_side.png?v=1765904990"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/usa_flag_hat_blacked_out_side.png?v=1765904990","width":300},{"alt":null,"id":31681259601998,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/v7ibbxs2vk75qncqn5nb_4cc4c07f-3999-476b-ba11-6e4033f4d408.png?v=1764764145"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/v7ibbxs2vk75qncqn5nb_4cc4c07f-3999-476b-ba11-6e4033f4d408.png?v=1764764145","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Blueline USA Flag Performance Hat – Blackout delivers lightweight comfort, breathable performance, and clean coastal style. Featuring a blacked-out American flag patch and all-black design, this hat was built for long days on the water, afternoons at the sandbar, and everyday life under the Florida sun.\u003c\/p\u003e\n\u003cp\u003eConstructed with lightweight performance materials, this hat provides all-day comfort whether you're boating offshore, paddleboarding the Intracoastal, spending time at the beach, or exploring Jupiter's waterfront. The understated blackout design pairs easily with everything while offering the performance features needed for an active coastal lifestyle.\u003c\/p\u003e\n\u003cp\u003eFeatures\u003c\/p\u003e\n\u003cp\u003e• Lightweight performance construction\u003cbr\u003e• Breathable, moisture-wicking comfort\u003cbr\u003e• Structured front panel\u003cbr\u003e• Adjustable snapback closure\u003cbr\u003e• Blacked-out USA Flag patch\u003cbr\u003e• All-black colorway\u003cbr\u003e• Built for Florida sun and coastal adventures\u003c\/p\u003e\n\u003cp\u003ePerfect For\u003c\/p\u003e\n\u003cp\u003e• Boating\u003cbr\u003e• Beach Days\u003cbr\u003e• Paddleboarding\u003cbr\u003e• Fishing\u003cbr\u003e• Travel\u003cbr\u003e• Everyday Wear\u003c\/p\u003e\n\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. | Jupiter, Florida\u003cbr\u003e\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":311464034382,"handle":"the-americana-edit","updated_at":"2026-07-22T07:12:00-04:00","published_at":"2026-06-16T10:55:13-04:00","sort_order":"manual","template_suffix":"the-americana-edit","published_scope":"global","title":"The Americana Edit: Blueline Surf and Paddle x 250 Years of America","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eIt’s the season of bottle rockets, American flags, and celebrating the freedom to live the Jupiter lifestyle. From long days on the boat ending on the sandbar to backyard BBQs to adventures to the Bahamas, your Blueline and Americana edit is here. For you to wear however you choose.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2026-06-18T09:29:05-04:00","alt":"Americana Edit limited-edition July 4th t-shirts and custom patriotic hats on display down the street from the Jupiter Inlet Lighthouse in Jupiter, Florida.","width":1524,"height":1142,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Screenshot_2026-06-23_at_2.48.16_PM.png?v=1782255181"}}]}
{"item":{"id":7492506026062,"title":"OG Blueline Logo Cotton Twill Hat – White","handle":"og-blueline-logo-cotton-twill-hat-white","description":"\u003cp data-start=\"399\" data-end=\"743\"\u003eA classic that never quits. The OG Blueline Logo Cotton Twill Hat in White delivers a crisp, coastal look that fits anywhere from the boat deck to a Jupiter coffee stop. Lightweight cotton twill keeps it comfortable, breathable, and ready for all-day wear, while the structured fit and OG Blueline patch bring that signature surf-shop heritage.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"839\"\u003ePerfect for sun-filled days, casual outings, and anyone repping Jupiter, FL in timeless style.\u003c\/p\u003e\n\u003cp data-start=\"841\" data-end=\"995\"\u003e\u003cstrong data-start=\"841\" data-end=\"852\"\u003eDetails\u003c\/strong\u003e\u003cbr data-start=\"852\" data-end=\"855\"\u003e• OG Blueline woven patch\u003cbr data-start=\"880\" data-end=\"883\"\u003e• Lightweight, breathable cotton twill\u003cbr data-start=\"921\" data-end=\"924\"\u003e• Adjustable back closure\u003cbr data-start=\"949\" data-end=\"952\"\u003e• Everyday classic for beach, boat, or town\u003c\/p\u003e","published_at":"2024-11-09T14:57:09-05:00","created_at":"2024-10-25T13:05:00-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962536009806,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000118275","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Blueline Logo Cotton Twill Hat – White","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000118275","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-cotton-twill-hat-white.jpg?v=1765484008","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_hat_with_a_blueline_logo.png?v=1765484035","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_cap_with_blueline_surf_and_paddle_co_logo.png?v=1765484063"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-cotton-twill-hat-white.jpg?v=1765484008","options":["Title"],"media":[{"alt":"OG Blueline Logo Cotton Twill White Hat displayed on dock by the water","id":26487013933134,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-cotton-twill-hat-white.jpg?v=1765484008"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-cotton-twill-hat-white.jpg?v=1765484008","width":2848},{"alt":"White hat with a blueline logo on a white background","id":31315742752846,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_hat_with_a_blueline_logo.png?v=1765484035"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_hat_with_a_blueline_logo.png?v=1765484035","width":1080},{"alt":"White cap with blueline surf and paddle co logo on a white background","id":31315743703118,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_cap_with_blueline_surf_and_paddle_co_logo.png?v=1765484063"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_cap_with_blueline_surf_and_paddle_co_logo.png?v=1765484063","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"399\" data-end=\"743\"\u003eA classic that never quits. The OG Blueline Logo Cotton Twill Hat in White delivers a crisp, coastal look that fits anywhere from the boat deck to a Jupiter coffee stop. Lightweight cotton twill keeps it comfortable, breathable, and ready for all-day wear, while the structured fit and OG Blueline patch bring that signature surf-shop heritage.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"839\"\u003ePerfect for sun-filled days, casual outings, and anyone repping Jupiter, FL in timeless style.\u003c\/p\u003e\n\u003cp data-start=\"841\" data-end=\"995\"\u003e\u003cstrong data-start=\"841\" data-end=\"852\"\u003eDetails\u003c\/strong\u003e\u003cbr data-start=\"852\" data-end=\"855\"\u003e• OG Blueline woven patch\u003cbr data-start=\"880\" data-end=\"883\"\u003e• Lightweight, breathable cotton twill\u003cbr data-start=\"921\" data-end=\"924\"\u003e• Adjustable back closure\u003cbr data-start=\"949\" data-end=\"952\"\u003e• Everyday classic for beach, boat, or town\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-07-22T07:12:00-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-07-09T13:04:18-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}}]}
{"item":{"id":7492505862222,"title":"Blueline Script Slate Slate\/Seafoam HC FL","handle":"blueline-script-slate-slate-seafoam-hc-fl-1","description":"Blueline Script Slate Slate\/Seafoam HC FL","published_at":"2024-11-09T14:54:38-05:00","created_at":"2024-10-25T13:04:52-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962535845966,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Script Slate Slate\/Seafoam HC FL","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"35845966","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_236.jpg?v=1731418173","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jan_25-035_29479477-f066-4430-ba18-d1f0393c6dfc.jpg?v=1739201743","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/tc71d6r4ew7aptpknm7f_7bf6ad81-8422-4013-9b34-c5bf98933e2e.png?v=1739201743","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/waifrzop8hpnjj1fieqa_fddb9d6f-dd1b-48c4-a1bb-61f39927a108.png?v=1739201743"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_236.jpg?v=1731418173","options":["Title"],"media":[{"alt":null,"id":25036328501326,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_236.jpg?v=1731418173"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_236.jpg?v=1731418173","width":2048},{"alt":null,"id":25507851927630,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1211,"width":1211,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jan_25-035_29479477-f066-4430-ba18-d1f0393c6dfc.jpg?v=1739201743"},"aspect_ratio":1.0,"height":1211,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jan_25-035_29479477-f066-4430-ba18-d1f0393c6dfc.jpg?v=1739201743","width":1211},{"alt":"Blueline Script Slate Slate\/Seafoam HC FL","id":24933873942606,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/tc71d6r4ew7aptpknm7f_7bf6ad81-8422-4013-9b34-c5bf98933e2e.png?v=1739201743"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/tc71d6r4ew7aptpknm7f_7bf6ad81-8422-4013-9b34-c5bf98933e2e.png?v=1739201743","width":300},{"alt":"Blueline Script Slate Slate\/Seafoam HC FL","id":24933873975374,"position":4,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/waifrzop8hpnjj1fieqa_fddb9d6f-dd1b-48c4-a1bb-61f39927a108.png?v=1739201743"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/waifrzop8hpnjj1fieqa_fddb9d6f-dd1b-48c4-a1bb-61f39927a108.png?v=1739201743","width":300}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"Blueline Script Slate Slate\/Seafoam HC FL"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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Jupiter, FL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"658\"\u003eShow your Florida pride with the \u003cstrong data-start=\"574\" data-end=\"593\"\u003eFlorida Box Hat, \u003c\/strong\u003eour design built for showing off life in the Sunshine State.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"941\"\u003eThis Blueline Surf \u0026amp; Paddle Co. favorite features our signature \u003cstrong\u003eBlueline Box\u003c\/strong\u003e\u003cstrong data-start=\"724\" data-end=\"738\"\u003e logo\u003c\/strong\u003e paired with the Florida state outline patch. The \u003cstrong data-start=\"788\" data-end=\"808\"\u003eDusk\/Steel White\u003c\/strong\u003e color combo blends beach style with everyday versatility, making it perfect for boating, beach days, or casual wear around town.\u003c\/p\u003e\n\u003cp data-start=\"943\" data-end=\"957\"\u003e\u003cstrong data-start=\"943\" data-end=\"955\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"958\" data-end=\"1196\"\u003e\n\u003cli data-start=\"958\" data-end=\"1005\"\u003e\n\u003cp data-start=\"960\" data-end=\"1005\"\u003eStructured trucker-style hat with mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1006\" data-end=\"1050\"\u003e\n\u003cp data-start=\"1008\" data-end=\"1050\"\u003eBlueline Box and Florida Logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1051\" data-end=\"1082\"\u003e\n\u003cp data-start=\"1053\" data-end=\"1082\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1083\" data-end=\"1117\"\u003e\n\u003cp data-start=\"1085\" data-end=\"1117\"\u003eBreathable and lightweight fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1118\" data-end=\"1163\"\u003e\n\u003cp data-start=\"1120\" data-end=\"1163\"\u003eColor: Dusk Blue front \/ Steel White mesh\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1164\" data-end=\"1196\"\u003e\n\u003cp data-start=\"1166\" data-end=\"1196\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1198\" data-end=\"1325\"\u003e\u003cbr\u003e\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-07-22T07:12:00-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7492505043022,"title":"Blueline USA Flag Performance Hat – Olive Blackout","handle":"blueline-usa-flag-performance-hat-olive-blackout","description":"\u003cp\u003eThe Blueline USA Flag Performance Hat – Olive Blackout delivers lightweight comfort, all-day breathability, and understated patriotic style. Featuring a tonal blacked-out American flag patch paired with an olive performance construction, this hat was designed for long days on the water and everyday coastal living.\u003c\/p\u003e\n\u003cp\u003eBuilt with lightweight performance materials, this hat excels whether you're running offshore, paddleboarding the Intracoastal, fishing the Jupiter Inlet, or spending the afternoon at the sandbar. The breathable design and adjustable fit provide comfort from sunrise boat runs to sunset beach walks.\u003c\/p\u003e\n\u003cp\u003eFeatures\u003c\/p\u003e\n\u003cp\u003e• Lightweight performance construction\u003cbr\u003e• Breathable, moisture-wicking comfort\u003cbr\u003e• Structured front panel\u003cbr\u003e• Adjustable snapback closure\u003cbr\u003e• Blacked-out USA Flag patch\u003cbr\u003e• Olive performance fabric\u003cbr\u003e• Built for Florida sun and coastal adventures\u003c\/p\u003e\n\u003cp\u003ePerfect For\u003c\/p\u003e\n\u003cp\u003e• Boating\u003cbr\u003e• Beach Days\u003cbr\u003e• Paddleboarding\u003cbr\u003e• Fishing\u003cbr\u003e• Travel\u003cbr\u003e• Everyday Wear\u003c\/p\u003e\n\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. | Jupiter, Florida\u003cbr\u003e\u003c\/p\u003e","published_at":"2024-11-09T14:59:10-05:00","created_at":"2024-10-25T13:04:06-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":["american flag hat","mens hat","olive blackout hat","patriotic hat","snapback hat","surf hat","usa flag hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962534731854,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000107731","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline USA Flag Performance Hat – Olive Blackout","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-usa-flag-performance-hat-olive-blackout-front.jpg?v=1781037461"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-usa-flag-performance-hat-olive-blackout-front.jpg?v=1781037461","options":["Title"],"media":[{"alt":"Blueline USA Flag Performance Hat in Olive featuring a blacked-out American flag patch and lightweight performance construction.","id":25036380307534,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-usa-flag-performance-hat-olive-blackout-front.jpg?v=1781037461"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-usa-flag-performance-hat-olive-blackout-front.jpg?v=1781037461","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Blueline USA Flag Performance Hat – Olive Blackout delivers lightweight comfort, all-day breathability, and understated patriotic style. Featuring a tonal blacked-out American flag patch paired with an olive performance construction, this hat was designed for long days on the water and everyday coastal living.\u003c\/p\u003e\n\u003cp\u003eBuilt with lightweight performance materials, this hat excels whether you're running offshore, paddleboarding the Intracoastal, fishing the Jupiter Inlet, or spending the afternoon at the sandbar. The breathable design and adjustable fit provide comfort from sunrise boat runs to sunset beach walks.\u003c\/p\u003e\n\u003cp\u003eFeatures\u003c\/p\u003e\n\u003cp\u003e• Lightweight performance construction\u003cbr\u003e• Breathable, moisture-wicking comfort\u003cbr\u003e• Structured front panel\u003cbr\u003e• Adjustable snapback closure\u003cbr\u003e• Blacked-out USA Flag patch\u003cbr\u003e• Olive performance fabric\u003cbr\u003e• Built for Florida sun and coastal adventures\u003c\/p\u003e\n\u003cp\u003ePerfect For\u003c\/p\u003e\n\u003cp\u003e• Boating\u003cbr\u003e• Beach Days\u003cbr\u003e• Paddleboarding\u003cbr\u003e• Fishing\u003cbr\u003e• Travel\u003cbr\u003e• Everyday Wear\u003c\/p\u003e\n\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. | Jupiter, Florida\u003cbr\u003e\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":311464034382,"handle":"the-americana-edit","updated_at":"2026-07-22T07:12:00-04:00","published_at":"2026-06-16T10:55:13-04:00","sort_order":"manual","template_suffix":"the-americana-edit","published_scope":"global","title":"The Americana Edit: Blueline Surf and Paddle x 250 Years of America","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eIt’s the season of bottle rockets, American flags, and celebrating the freedom to live the Jupiter lifestyle. From long days on the boat ending on the sandbar to backyard BBQs to adventures to the Bahamas, your Blueline and Americana edit is here. For you to wear however you choose.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2026-06-18T09:29:05-04:00","alt":"Americana Edit limited-edition July 4th t-shirts and custom patriotic hats on display down the street from the Jupiter Inlet Lighthouse in Jupiter, Florida.","width":1524,"height":1142,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Screenshot_2026-06-23_at_2.48.16_PM.png?v=1782255181"}}]}
{"item":{"id":7492504813646,"title":"OG All Navy UV \/ Carolina Patch LC C 1803_002","handle":"og-all-navy-uv-carolina-patch-lc-c-1803_002-1","description":"OG All Navy UV \/ Carolina Patch LC C 1803_002","published_at":"2024-11-09T14:57:06-05:00","created_at":"2024-10-25T13:03:52-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962534502478,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000079274","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG All Navy UV \/ Carolina Patch LC C 1803_002","public_title":null,"options":["Default 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From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020061774,"handle":"drinkwear","updated_at":"2026-07-10T07:14:19-04:00","published_at":"2024-10-07T11:59:53-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Drinkware","body_html":"\u003cp\u003eStay refreshed on all your adventures with the Blueline Surf and Paddle Co. Drinkware Collection! Crafted for those who love the beach lifestyle, our drinkware is designed to keep your favorite beverages at the perfect temperature while you soak up the sun. From insulated tumblers and stylish water bottles to beverage-ready koozies, each piece combines functionality with eye-catching designs that reflect the vibrant spirit of Jupiter, FL.\u003c\/p\u003e\n\u003cp\u003ePerfect for beach days, paddle sessions, or backyard gatherings, our drinkware is made from high-quality materials that are durable and easy to clean. Whether you’re sipping iced tea by the shore or enjoying a cold adult beverage after a long day on the water, our collection has you covered.\u003c\/p\u003e\n\u003cp\u003eExplore the Blueline drinkware collection and elevate your hydration game, because every great adventure deserves a great drink. Need to look for something else, shop the the \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens\" title=\"Blueline Men's Collection\"\u003eBlueline Men's Collection\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:59:52-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210217_Panas-2727_377451dc-6743-4f38-b90b-9dec33d0d7b5.jpg?v=1728316793"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":290497396814,"handle":"spring-break-collection","updated_at":"2026-07-16T07:11:48-04:00","published_at":"2025-03-03T13:40:55-05:00","sort_order":"created-desc","template_suffix":"spring-break-25","published_scope":"global","title":"Spring Break Guide","body_html":"","image":{"created_at":"2025-03-03T13:42:41-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-123.jpg?v=1741027361"}}]}
{"item":{"id":7492504617038,"title":"Marlin Logo Khaki\/Khaki","handle":"marlin-logo-khaki-khaki-1","description":"Marlin Logo Khaki\/Khaki","published_at":"2024-11-09T14:57:05-05:00","created_at":"2024-10-25T13:03:42-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962534305870,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Marlin Logo Khaki\/Khaki","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"34305870","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OverUnderFall-797.jpg?v=1731417638","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/knzpcvbb6jwynxmqyypp_0c3910ad-f725-4efc-b007-565b3d14ec9f.png?v=1729875825","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/krcgujnraksnvyzbmuxr_4ae7f933-5f00-437c-8a24-b2c7f8cb903d.png?v=1729875824"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OverUnderFall-797.jpg?v=1731417638","options":["Title"],"media":[{"alt":null,"id":25036284362830,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OverUnderFall-797.jpg?v=1731417638"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OverUnderFall-797.jpg?v=1731417638","width":2048},{"alt":"Marlin Logo Khaki\/Khaki","id":24933865128014,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/knzpcvbb6jwynxmqyypp_0c3910ad-f725-4efc-b007-565b3d14ec9f.png?v=1729875825"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/knzpcvbb6jwynxmqyypp_0c3910ad-f725-4efc-b007-565b3d14ec9f.png?v=1729875825","width":300},{"alt":"Marlin Logo Khaki\/Khaki","id":24933865160782,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/krcgujnraksnvyzbmuxr_4ae7f933-5f00-437c-8a24-b2c7f8cb903d.png?v=1729875824"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/krcgujnraksnvyzbmuxr_4ae7f933-5f00-437c-8a24-b2c7f8cb903d.png?v=1729875824","width":300}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"Marlin Logo Khaki\/Khaki"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. 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Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}}]}
{"item":{"id":7492504551502,"title":"OG Black\/Stone HC SC","handle":"og-black-stone-hc-sc-1","description":"OG Black\/Stone HC SC","published_at":"2024-11-09T14:57:04-05:00","created_at":"2024-10-25T13:03:29-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962534240334,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Black\/Stone HC SC","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"34240334","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_264.jpg?v=1731418930","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vqp8kawniu1p3jewtakk_ec4a908a-2af1-45db-a09b-76c2937c2c98.png?v=1729875810","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/r9igrlwssfpi4zai2e7o_992b93ca-df30-44c5-a223-017e8b742e3b.png?v=1729875811"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_264.jpg?v=1731418930","options":["Title"],"media":[{"alt":null,"id":25036385550414,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_264.jpg?v=1731418930"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_264.jpg?v=1731418930","width":2048},{"alt":"OG Black\/Stone HC SC","id":24933864046670,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vqp8kawniu1p3jewtakk_ec4a908a-2af1-45db-a09b-76c2937c2c98.png?v=1729875810"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vqp8kawniu1p3jewtakk_ec4a908a-2af1-45db-a09b-76c2937c2c98.png?v=1729875810","width":300},{"alt":"OG Black\/Stone HC SC","id":24933864079438,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/r9igrlwssfpi4zai2e7o_992b93ca-df30-44c5-a223-017e8b742e3b.png?v=1729875811"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/r9igrlwssfpi4zai2e7o_992b93ca-df30-44c5-a223-017e8b742e3b.png?v=1729875811","width":300}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"OG Black\/Stone HC SC"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7481481691214,"title":"Blueline OG Circle UV Sun Hoodie – White \/ Gray","handle":"blueline-og-circle-uv-sun-hoodie-white-gray","description":"\u003cp data-start=\"399\" data-end=\"719\"\u003eDesigned in Jupiter, Florida and built for maximum sun coverage, the Blueline OG Circle UV Sun Hoodie delivers premium protection with lightweight, breathable comfort. Made with Ocean Tec’s advanced performance fabric, this men’s sun hoodie is ideal for surf sessions, paddling, fishing, boating, and long days outdoors.\u003c\/p\u003e\n\u003cp data-start=\"721\" data-end=\"990\"\u003eThe moisture-wicking 5FLEX poly\/spandex blend provides natural stretch and airflow, helping you stay cool while maintaining full coverage. The relaxed, loose fit and integrated hood offer added sun protection for your neck and head without feeling heavy or restrictive.\u003c\/p\u003e\n\u003cp data-start=\"992\" data-end=\"1199\"\u003eProudly made in the USA and finished with the classic Blueline OG Circle logo on the back, this UV hoodie is built for those looking for one of the best sun shirts for men with extra coverage when it counts.\u003c\/p\u003e\n\u003ch2 data-start=\"1206\" data-end=\"1225\"\u003e\u003cstrong data-start=\"1209\" data-end=\"1225\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1226\" data-end=\"1488\"\u003e\n\u003cli data-start=\"1226\" data-end=\"1280\"\u003e\n\u003cp data-start=\"1228\" data-end=\"1280\"\u003ePremium UV sun protection with added hood coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1281\" data-end=\"1339\"\u003e\n\u003cp data-start=\"1283\" data-end=\"1339\"\u003eMoisture-wicking 5FLEX poly\/spandex performance fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1340\" data-end=\"1385\"\u003e\n\u003cp data-start=\"1342\" data-end=\"1385\"\u003eLightweight, breathable, and quick-drying\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1386\" data-end=\"1424\"\u003e\n\u003cp data-start=\"1388\" data-end=\"1424\"\u003eLoose fit for comfort and mobility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1425\" data-end=\"1468\"\u003e\n\u003cp data-start=\"1427\" data-end=\"1468\"\u003eFull coverage long sleeve hoodie design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1469\" data-end=\"1488\"\u003e\n\u003cp data-start=\"1471\" data-end=\"1488\"\u003eMade in the USA\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2024-11-09T14:58:30-05:00","created_at":"2024-10-16T02:12:23-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"UV Sun Shirt","tags":["lightspeed","test"],"price":5799,"price_min":5799,"price_max":5799,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41901186678862,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000125712","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline OG Circle UV Sun Hoodie – White \/ Gray - S","public_title":"S","options":["S"],"price":5799,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000125712","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42111427051598,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000125710","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline OG Circle UV Sun Hoodie – White \/ Gray - M","public_title":"M","options":["M"],"price":5799,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000125710","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901199360078,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000125711","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline OG Circle UV Sun Hoodie – White \/ Gray - L","public_title":"L","options":["L"],"price":5799,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000125711","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901199425614,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000125709","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline OG Circle UV Sun Hoodie – White \/ Gray - XL","public_title":"XL","options":["XL"],"price":5799,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000125709","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42111427084366,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000125708","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline OG Circle UV Sun Hoodie – White \/ Gray - 2XL","public_title":"2XL","options":["2XL"],"price":5799,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000125708","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901199392846,"title":"3XL","option1":"3XL","option2":null,"option3":null,"sku":"210000125707","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline OG Circle UV Sun Hoodie – White \/ Gray - 3XL","public_title":"3XL","options":["3XL"],"price":5799,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_Circle_UV_sun_hoodie.png?v=1765651202"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_Circle_UV_sun_hoodie.png?v=1765651202","options":["Size"],"media":[{"alt":"Man wearing a white and gray Blueline OG Circle UV sun hoodie standing on a dock in Jupiter, Florida.","id":26098230820942,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_Circle_UV_sun_hoodie.png?v=1765651202"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_Circle_UV_sun_hoodie.png?v=1765651202","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"399\" data-end=\"719\"\u003eDesigned in Jupiter, Florida and built for maximum sun coverage, the Blueline OG Circle UV Sun Hoodie delivers premium protection with lightweight, breathable comfort. Made with Ocean Tec’s advanced performance fabric, this men’s sun hoodie is ideal for surf sessions, paddling, fishing, boating, and long days outdoors.\u003c\/p\u003e\n\u003cp data-start=\"721\" data-end=\"990\"\u003eThe moisture-wicking 5FLEX poly\/spandex blend provides natural stretch and airflow, helping you stay cool while maintaining full coverage. The relaxed, loose fit and integrated hood offer added sun protection for your neck and head without feeling heavy or restrictive.\u003c\/p\u003e\n\u003cp data-start=\"992\" data-end=\"1199\"\u003eProudly made in the USA and finished with the classic Blueline OG Circle logo on the back, this UV hoodie is built for those looking for one of the best sun shirts for men with extra coverage when it counts.\u003c\/p\u003e\n\u003ch2 data-start=\"1206\" data-end=\"1225\"\u003e\u003cstrong data-start=\"1209\" data-end=\"1225\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1226\" data-end=\"1488\"\u003e\n\u003cli data-start=\"1226\" data-end=\"1280\"\u003e\n\u003cp data-start=\"1228\" data-end=\"1280\"\u003ePremium UV sun protection with added hood coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1281\" data-end=\"1339\"\u003e\n\u003cp data-start=\"1283\" data-end=\"1339\"\u003eMoisture-wicking 5FLEX poly\/spandex performance fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1340\" data-end=\"1385\"\u003e\n\u003cp data-start=\"1342\" data-end=\"1385\"\u003eLightweight, breathable, and quick-drying\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1386\" data-end=\"1424\"\u003e\n\u003cp data-start=\"1388\" data-end=\"1424\"\u003eLoose fit for comfort and mobility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1425\" data-end=\"1468\"\u003e\n\u003cp data-start=\"1427\" data-end=\"1468\"\u003eFull coverage long sleeve hoodie design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1469\" data-end=\"1488\"\u003e\n\u003cp data-start=\"1471\" data-end=\"1488\"\u003eMade in the USA\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL","3XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307957727310,"handle":"featured-sun-shirts","updated_at":"2026-07-10T07:14:19-04:00","published_at":"2026-04-23T13:24:53-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Featured Sun Shirts","body_html":"\u003cp data-start=\"745\" data-end=\"788\"\u003eNot all sun shirts hold up when it matters.\u003c\/p\u003e\n\u003cp data-start=\"790\" data-end=\"817\"\u003eThese are the ones that do.\u003c\/p\u003e\n\u003cp data-start=\"819\" data-end=\"1080\"\u003eEvery shirt in this collection has been tested in real conditions, from offshore runs out of Jupiter to long sandbar days and everything in between. If it gets heavy, stops breathing, or feels like a garbage bag halfway through the day, it doesn’t make the cut.\u003c\/p\u003e\n\u003cp data-start=\"1082\" data-end=\"1221\"\u003eWhat’s left is simple: lightweight, breathable, quick-drying sun shirts that perform when the sun is up and still feel right when it’s not.\u003c\/p\u003e\n\u003cp data-start=\"1223\" data-end=\"1270\"\u003eThis is what we wear. And what we stand behind. \u003cmeta charset=\"utf-8\"\u003eLooking for the best \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts Jupiter Florida\"\u003e\u003cstrong data-start=\"2933\" data-end=\"2967\"\u003esun shirts in Jupiter, Florida\u003c\/strong\u003e\u003c\/a\u003e? Start here.\u003c\/p\u003e","image":{"created_at":"2026-04-23T13:24:52-04:00","alt":"Sun shirts for boating and fishing in Jupiter Florida","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_1.jpg?v=1776965093"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}},{"id":284028043342,"handle":"mens-uv-sun-shirts","updated_at":"2026-07-29T07:11:39-04:00","published_at":"2024-09-11T11:26:38-04:00","sort_order":"manual","template_suffix":"tier-1-mens-uv","published_scope":"global","title":"UV Sun Shirts for Men","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cmeta charset=\"utf-8\"\u003eLooking for men’s UPF sun shirts in Jupiter, Florida? Blueline’s collection of UV protection shirts is built for long days on the water, whether you’re surfing, paddleboarding, fishing, boating or hanging in the backyard. Designed for the South Florida heat, these lightweight, breathable sun shirts keep you cool, protected, and comfortable all day long.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003e\u003cmeta charset=\"utf-8\"\u003eThese men’s UV shirts feature moisture-wicking fabrics that dry fast and move with you, making them ideal for long days in the sun. From Jupiter’s Intracoastal waterways to offshore fishing trips, everyday beach wear, and lunches at Guanabanas these are the best sun shirts for men living an active coastal lifestyle.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,2\"\u003eFinished with clean Blueline branding and a dialed-in fit, this collection of \u003cb data-path-to-node=\"5,2\" data-index-in-node=\"78\"\u003eSPF shirts for men\u003c\/b\u003e delivers top-tier protection without sacrificing style. Designed in Jupiter, Florida and tested where the sun hits hardest.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eLooking for the best sun shirts in Jupiter? \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best UV Sun Shirts \"\u003eExplore our tested collection\u003c\/a\u003e.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:26:38-04:00","alt":"Man wearing a Blueline men’s UV sun shirt on a boat in Jupiter Florida with water and palm trees in the background","width":667,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/TheCrossing103.jpg?v=1779828438"}}]}
{"item":{"id":7481480740942,"title":"OG Blueline Logo T-Shirt – Orchid \/ Navy","handle":"og-blueline-logo-tshirt-orchid-navy","description":"\u003cp data-start=\"418\" data-end=\"643\"\u003eThe \u003cstrong data-start=\"422\" data-end=\"450\"\u003eOG Blueline Logo T-Shirt\u003c\/strong\u003e is a staple piece built around the design that started it all. Made from a soft, breathable cotton blend, this tee is comfortable enough for all-day wear while holding up to life on the water.\u003c\/p\u003e\n\u003cp data-start=\"645\" data-end=\"897\"\u003eFinished in a muted \u003cstrong data-start=\"665\" data-end=\"675\"\u003eOrchid\u003c\/strong\u003e tone with a navy OG Blueline logo, this shirt feels right at home on the boat, at the sandbar, or cruising around Jupiter. Simple, timeless, and easy to wear, it’s one of those shirts you reach for without thinking twice.\u003c\/p\u003e\n\u003cp data-start=\"899\" data-end=\"954\"\u003eDesigned for surf, paddle, and everyday coastal living.\u003c\/p\u003e\n\u003ch2 data-start=\"961\" data-end=\"980\"\u003e\u003cstrong data-start=\"964\" data-end=\"980\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"981\" data-end=\"1191\"\u003e\n\u003cli data-start=\"981\" data-end=\"1014\"\u003e\n\u003cp data-start=\"983\" data-end=\"1014\"\u003eSoft, breathable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1015\" data-end=\"1056\"\u003e\n\u003cp data-start=\"1017\" data-end=\"1056\"\u003eClassic short sleeve surf T-shirt fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1057\" data-end=\"1109\"\u003e\n\u003cp data-start=\"1059\" data-end=\"1109\"\u003eOG Blueline Surf \u0026amp; Paddle logo on chest and back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1110\" data-end=\"1158\"\u003e\n\u003cp data-start=\"1112\" data-end=\"1158\"\u003eLightweight and comfortable for warm weather\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1159\" data-end=\"1191\"\u003e\n\u003cp data-start=\"1161\" data-end=\"1191\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2024-10-23T09:19:56-04:00","created_at":"2024-10-16T02:12:10-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"T-Shirt","tags":["lightspeed","T-shirt","test"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":41901182255182,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000130268","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Orchid \/ Navy - S","public_title":"S","options":["S"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000130268","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901204701262,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000130269","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Orchid \/ Navy - M","public_title":"M","options":["M"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000130269","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901204766798,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000130267","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Orchid \/ Navy - L","public_title":"L","options":["L"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000130267","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901204799566,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000130266","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Orchid \/ Navy - 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Made from a soft, breathable cotton blend, this tee is comfortable enough for all-day wear while holding up to life on the water.\u003c\/p\u003e\n\u003cp data-start=\"645\" data-end=\"897\"\u003eFinished in a muted \u003cstrong data-start=\"665\" data-end=\"675\"\u003eOrchid\u003c\/strong\u003e tone with a navy OG Blueline logo, this shirt feels right at home on the boat, at the sandbar, or cruising around Jupiter. Simple, timeless, and easy to wear, it’s one of those shirts you reach for without thinking twice.\u003c\/p\u003e\n\u003cp data-start=\"899\" data-end=\"954\"\u003eDesigned for surf, paddle, and everyday coastal living.\u003c\/p\u003e\n\u003ch2 data-start=\"961\" data-end=\"980\"\u003e\u003cstrong data-start=\"964\" data-end=\"980\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"981\" data-end=\"1191\"\u003e\n\u003cli data-start=\"981\" data-end=\"1014\"\u003e\n\u003cp data-start=\"983\" data-end=\"1014\"\u003eSoft, breathable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1015\" data-end=\"1056\"\u003e\n\u003cp data-start=\"1017\" data-end=\"1056\"\u003eClassic short sleeve surf T-shirt fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1057\" data-end=\"1109\"\u003e\n\u003cp data-start=\"1059\" data-end=\"1109\"\u003eOG Blueline Surf \u0026amp; Paddle logo on chest and back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1110\" data-end=\"1158\"\u003e\n\u003cp data-start=\"1112\" data-end=\"1158\"\u003eLightweight and comfortable for warm weather\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1159\" data-end=\"1191\"\u003e\n\u003cp data-start=\"1161\" data-end=\"1191\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL","3XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7481478774862,"title":"Blueline OG Circle UV Long Sleeve Sun Shirt – Charcoal Heather","handle":"blueline-og-circle-uv-long-sleeve-sun-shirt-charcoal","description":"\u003cp data-start=\"365\" data-end=\"709\"\u003eDesigned in Jupiter, Florida and built for our lifestyle, the Blueline OG Circle UV Long Sleeve Sun Shirt delivers premium protection with all-day comfort. This men’s sun shirt is made using Ocean Tec’s advanced performance fabric, combining lightweight breathability with dependable coverage for surf, paddle, fishing, and boat days.\u003c\/p\u003e\n\u003cp data-start=\"711\" data-end=\"980\"\u003eThe 5FLEX poly\/spandex blend offers moisture-wicking comfort with natural stretch, allowing unrestricted movement while keeping you cool in hot, humid conditions. A loose fit and full coverage design provide reliable sun protection without feeling heavy or restrictive.\u003c\/p\u003e\n\u003cp data-start=\"982\" data-end=\"1188\"\u003eProudly made in the USA and finished with the iconic Blueline OG Circle logo on the back, this long sleeve surf shirt is built for those who want one of the best sun shirts for men, on the water and beyond.\u003c\/p\u003e\n\u003cul data-start=\"1241\" data-end=\"1489\"\u003e\n\u003cli data-start=\"1241\" data-end=\"1289\"\u003e\n\u003cp data-start=\"1243\" data-end=\"1289\"\u003ePremium UV protection for long days outdoors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1290\" data-end=\"1348\"\u003e\n\u003cp data-start=\"1292\" data-end=\"1348\"\u003eMoisture-wicking 5FLEX poly\/spandex performance fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1349\" data-end=\"1394\"\u003e\n\u003cp data-start=\"1351\" data-end=\"1394\"\u003eLightweight, breathable, and quick-drying\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1395\" data-end=\"1432\"\u003e\n\u003cp data-start=\"1397\" data-end=\"1432\"\u003eLoose fit for comfort and airflow\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1433\" data-end=\"1469\"\u003e\n\u003cp data-start=\"1435\" data-end=\"1469\"\u003eFull coverage long sleeve design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1470\" data-end=\"1489\"\u003e\n\u003cp data-start=\"1472\" data-end=\"1489\"\u003eMade in the USA\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2024-11-09T14:58:26-05:00","created_at":"2024-10-16T02:11:23-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"UV Sun Shirt","tags":["lightspeed","test","UV Sun Shirt"],"price":4999,"price_min":4999,"price_max":4999,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41901179699278,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000071956","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline OG Circle UV Long Sleeve Sun Shirt – Charcoal Heather - S","public_title":"S","options":["S"],"price":4999,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000071956","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901189300302,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000071957","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline OG Circle UV Long Sleeve Sun Shirt – Charcoal Heather - M","public_title":"M","options":["M"],"price":4999,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000071957","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901189398606,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000071958","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline OG Circle UV Long Sleeve Sun Shirt – Charcoal Heather - 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This men’s sun shirt is made using Ocean Tec’s advanced performance fabric, combining lightweight breathability with dependable coverage for surf, paddle, fishing, and boat days.\u003c\/p\u003e\n\u003cp data-start=\"711\" data-end=\"980\"\u003eThe 5FLEX poly\/spandex blend offers moisture-wicking comfort with natural stretch, allowing unrestricted movement while keeping you cool in hot, humid conditions. A loose fit and full coverage design provide reliable sun protection without feeling heavy or restrictive.\u003c\/p\u003e\n\u003cp data-start=\"982\" data-end=\"1188\"\u003eProudly made in the USA and finished with the iconic Blueline OG Circle logo on the back, this long sleeve surf shirt is built for those who want one of the best sun shirts for men, on the water and beyond.\u003c\/p\u003e\n\u003cul data-start=\"1241\" data-end=\"1489\"\u003e\n\u003cli data-start=\"1241\" data-end=\"1289\"\u003e\n\u003cp data-start=\"1243\" data-end=\"1289\"\u003ePremium UV protection for long days outdoors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1290\" data-end=\"1348\"\u003e\n\u003cp data-start=\"1292\" data-end=\"1348\"\u003eMoisture-wicking 5FLEX poly\/spandex performance fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1349\" data-end=\"1394\"\u003e\n\u003cp data-start=\"1351\" data-end=\"1394\"\u003eLightweight, breathable, and quick-drying\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1395\" data-end=\"1432\"\u003e\n\u003cp data-start=\"1397\" data-end=\"1432\"\u003eLoose fit for comfort and airflow\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1433\" data-end=\"1469\"\u003e\n\u003cp data-start=\"1435\" data-end=\"1469\"\u003eFull coverage long sleeve design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1470\" data-end=\"1489\"\u003e\n\u003cp data-start=\"1472\" data-end=\"1489\"\u003eMade in the USA\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","3XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-07-31T07:11:50-04:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}},{"id":313289506894,"handle":"mini-season-2026","updated_at":"2026-07-29T07:11:39-04:00","published_at":"2026-07-27T10:40:22-04:00","sort_order":"manual","template_suffix":null,"published_scope":"global","title":"Mini Season 2026","body_html":null,"image":{"created_at":"2026-07-27T10:40:21-04:00","alt":"","width":552,"height":340,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Screenshot_2026-05-04_at_12.58.54_PM_2598af04-833e-41cd-a4d1-52ee59ed59e6.png?v=1785163222"}},{"id":284028043342,"handle":"mens-uv-sun-shirts","updated_at":"2026-07-29T07:11:39-04:00","published_at":"2024-09-11T11:26:38-04:00","sort_order":"manual","template_suffix":"tier-1-mens-uv","published_scope":"global","title":"UV Sun Shirts for Men","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cmeta charset=\"utf-8\"\u003eLooking for men’s UPF sun shirts in Jupiter, Florida? Blueline’s collection of UV protection shirts is built for long days on the water, whether you’re surfing, paddleboarding, fishing, boating or hanging in the backyard. Designed for the South Florida heat, these lightweight, breathable sun shirts keep you cool, protected, and comfortable all day long.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003e\u003cmeta charset=\"utf-8\"\u003eThese men’s UV shirts feature moisture-wicking fabrics that dry fast and move with you, making them ideal for long days in the sun. From Jupiter’s Intracoastal waterways to offshore fishing trips, everyday beach wear, and lunches at Guanabanas these are the best sun shirts for men living an active coastal lifestyle.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,2\"\u003eFinished with clean Blueline branding and a dialed-in fit, this collection of \u003cb data-path-to-node=\"5,2\" data-index-in-node=\"78\"\u003eSPF shirts for men\u003c\/b\u003e delivers top-tier protection without sacrificing style. Designed in Jupiter, Florida and tested where the sun hits hardest.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eLooking for the best sun shirts in Jupiter? \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best UV Sun Shirts \"\u003eExplore our tested collection\u003c\/a\u003e.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:26:38-04:00","alt":"Man wearing a Blueline men’s UV sun shirt on a boat in Jupiter Florida with water and palm trees in the background","width":667,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/TheCrossing103.jpg?v=1779828438"}},{"id":303986081870,"handle":"valentines-day-gifts-for-him","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2026-02-04T09:42:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Him","body_html":"\u003ch3 data-start=\"331\" data-end=\"364\"\u003eValentine’s Day Gifts for Him\u003c\/h3\u003e\n\u003cp data-start=\"365\" data-end=\"558\"\u003eFinding the right gift doesn’t have to be complicated. Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}}]}
{"item":{"id":7481478053966,"title":"Blueline Skiff \u0026 Fly Fishing T-Shirt","handle":"blueline-skiff-fly-fishing-tshirt","description":"\u003cp data-start=\"632\" data-end=\"743\"\u003eThis design tells a story that every angler knows well — the chase, the cast, and the calm before the strike.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"1036\"\u003eThe \u003cstrong data-start=\"749\" data-end=\"784\"\u003eBlueline Skiff Fly Fishing Sunset Tee\u003c\/strong\u003e captures a timeless Florida moment. A guide poling his friend through the shallow flats, the fisherman casting his fly rod into the setting sun, chasing the catch of a lifetime. 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","id":24960010158158,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1536,"width":1536,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Lifestyle-_blueline-skiff-fly-fishing-sunset-tshirt-front-logo-jupiter-florida.png?v=1762957363"},"aspect_ratio":1.0,"height":1536,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Lifestyle-_blueline-skiff-fly-fishing-sunset-tshirt-front-logo-jupiter-florida.png?v=1762957363","width":1536},{"alt":"sunset fly fishing on a skiff in Florida","id":25125646958670,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1536,"width":1536,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Lifestyle-_blueline-skiff-fly-fishing-sunset-tshirt-logo-jupiter-florida.png?v=1762957527"},"aspect_ratio":1.0,"height":1536,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Lifestyle-_blueline-skiff-fly-fishing-sunset-tshirt-logo-jupiter-florida.png?v=1762957527","width":1536}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"632\" data-end=\"743\"\u003eThis design tells a story that every angler knows well — the chase, the cast, and the calm before the strike.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"1036\"\u003eThe \u003cstrong data-start=\"749\" data-end=\"784\"\u003eBlueline Skiff Fly Fishing Sunset Tee\u003c\/strong\u003e captures a timeless Florida moment. A guide poling his friend through the shallow flats, the fisherman casting his fly rod into the setting sun, chasing the catch of a lifetime. A true fisherman’s dream, brought to life in soft, breathable comfort.\u003c\/p\u003e\n\u003cp data-start=\"1038\" data-end=\"1052\"\u003e\u003cstrong data-start=\"1038\" data-end=\"1050\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1053\" data-end=\"1338\"\u003e\n\u003cli data-start=\"1053\" data-end=\"1094\"\u003e\n\u003cp data-start=\"1055\" data-end=\"1094\"\u003eSoft cotton blend for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1095\" data-end=\"1142\"\u003e\n\u003cp data-start=\"1097\" data-end=\"1142\"\u003eOriginal Blueline Surf \u0026amp; Paddle Co. artwork\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1143\" data-end=\"1217\"\u003e\n\u003cp data-start=\"1145\" data-end=\"1217\"\u003eBack graphic: fishing scene with fly angler and poling guide at sunset\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1218\" data-end=\"1271\"\u003e\n\u003cp data-start=\"1220\" data-end=\"1271\"\u003e“Blueline Jupiter, FL” lettering in bright orange\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1272\" data-end=\"1293\"\u003e\n\u003cp data-start=\"1274\" data-end=\"1293\"\u003eColor: Light blue\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1294\" data-end=\"1338\"\u003e\n\u003cp data-start=\"1296\" data-end=\"1338\"\u003eDesigned and printed in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1340\" data-end=\"1453\"\u003eFrom early-morning tides to sunset beers at the dock, this shirt was made for those who live life on the water.\u003c\/p\u003e"},"options":[{"name":"Color","position":1,"values":["Ice Blue"]},{"name":"Size","position":2,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7481476841550,"title":"OG Blueline Logo T-Shirt – Washed Natural\/Brown + Black","handle":"og-blueline-logo-tshirt-washed-natural","description":"\u003cp data-start=\"517\" data-end=\"906\"\u003e\u003cstrong data-start=\"517\" data-end=\"906\"\u003eThe OG Blueline Logo T-Shirt is a staple for anyone who loves the Jupiter, Florida lifestyle. Made from soft, breathable cotton with our classic Blueline emblem on the back, this surf-inspired tee delivers everyday comfort with a clean coastal look. Whether you’re on the dock, grabbing coffee, or post surf session, this men’s surf shirt fits right into the South Florida vibe.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"908\" data-end=\"1078\"\u003e\n\u003cli data-start=\"908\" data-end=\"936\"\u003e\n\u003cp data-start=\"910\" data-end=\"936\"\u003ePremium soft-wash cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"937\" data-end=\"992\"\u003e\n\u003cp data-start=\"939\" data-end=\"992\"\u003eBlueline Surf \u0026amp; Paddle Co. logo on back + front hit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"993\" data-end=\"1021\"\u003e\n\u003cp data-start=\"995\" data-end=\"1021\"\u003eLightweight everyday fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1022\" data-end=\"1078\"\u003e\n\u003cp data-start=\"1024\" data-end=\"1078\"\u003ePerfect for beach days, boat days, and casual living\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1080\" data-end=\"1157\"\u003e\u003cstrong data-start=\"1080\" data-end=\"1157\"\u003eYour go-to Jupiter surf shop t-shirt for comfort, style, and local pride.\u003c\/strong\u003e\u003c\/p\u003e","published_at":"2024-12-09T12:55:15-05:00","created_at":"2024-10-16T02:10:33-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"T-Shirt","tags":["lightspeed","test"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41901176782926,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000120205","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Washed Natural\/Brown + Black - S","public_title":"S","options":["S"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120205","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901196378190,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000120204","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Washed Natural\/Brown + Black - M","public_title":"M","options":["M"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120204","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42111397331022,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000120203","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Blueline Logo T-Shirt – Washed Natural\/Brown + Black - L","public_title":"L","options":["L"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120203","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901196345422,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000120202","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Washed Natural\/Brown + Black - XL","public_title":"XL","options":["XL"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120202","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901196312654,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000120201","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Washed Natural\/Brown + Black - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120201","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_Jupiter_Florida.jpg?v=1765475860","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_on_man_at_dock_with_hat_one.jpg?v=1765475904"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_Jupiter_Florida.jpg?v=1765475860","options":["Size"],"media":[{"alt":"Man wearing OG Blueline Logo T-Shirt in washed natural standing on a dock in Jupiter, Florida","id":25219477471310,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_Jupiter_Florida.jpg?v=1765475860"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_Jupiter_Florida.jpg?v=1765475860","width":2048},{"alt":"OG Blueline Logo T-Shirt and Blueline Hat on a dock in South Florida","id":25219477504078,"position":2,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_on_man_at_dock_with_hat_one.jpg?v=1765475904"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_on_man_at_dock_with_hat_one.jpg?v=1765475904","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"517\" data-end=\"906\"\u003e\u003cstrong data-start=\"517\" data-end=\"906\"\u003eThe OG Blueline Logo T-Shirt is a staple for anyone who loves the Jupiter, Florida lifestyle. Made from soft, breathable cotton with our classic Blueline emblem on the back, this surf-inspired tee delivers everyday comfort with a clean coastal look. Whether you’re on the dock, grabbing coffee, or post surf session, this men’s surf shirt fits right into the South Florida vibe.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"908\" data-end=\"1078\"\u003e\n\u003cli data-start=\"908\" data-end=\"936\"\u003e\n\u003cp data-start=\"910\" data-end=\"936\"\u003ePremium soft-wash cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"937\" data-end=\"992\"\u003e\n\u003cp data-start=\"939\" data-end=\"992\"\u003eBlueline Surf \u0026amp; Paddle Co. logo on back + front hit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"993\" data-end=\"1021\"\u003e\n\u003cp data-start=\"995\" data-end=\"1021\"\u003eLightweight everyday fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1022\" data-end=\"1078\"\u003e\n\u003cp data-start=\"1024\" data-end=\"1078\"\u003ePerfect for beach days, boat days, and casual living\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1080\" data-end=\"1157\"\u003e\u003cstrong data-start=\"1080\" data-end=\"1157\"\u003eYour go-to Jupiter surf shop t-shirt for comfort, style, and local pride.\u003c\/strong\u003e\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-07-22T07:12:00-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7481475399758,"title":"Triangle Lighthouse T-Shirt – Washed White \/ Navy","handle":"triangle-lighthouse-tshirt-washed-white-navy","description":"\u003cp data-start=\"401\" data-end=\"685\"\u003eThe \u003cstrong data-start=\"405\" data-end=\"436\"\u003eTriangle Lighthouse T-Shirt\u003c\/strong\u003e is a classic Blueline design inspired by the iconic Jupiter Lighthouse and the coastal lifestyle that surrounds it. Printed on a washed white tee with navy artwork, this shirt has a soft, broken-in feel that’s comfortable from the dock to downtown.\u003c\/p\u003e\n\u003cp data-start=\"687\" data-end=\"940\"\u003eFeaturing the \u003cstrong data-start=\"701\" data-end=\"732\"\u003eTriangle Lighthouse graphic\u003c\/strong\u003e on the back and a small front chest logo, this tee represents local pride without trying too hard. It’s an easy everyday surf shirt for boating, paddling, beach days, or just repping Jupiter wherever you go.\u003c\/p\u003e\n\u003cp data-start=\"942\" data-end=\"1004\"\u003eDesigned in Jupiter, Florida and made for life near the water.\u003c\/p\u003e","published_at":"2024-11-09T14:59:07-05:00","created_at":"2024-10-16T02:09:53-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"T-Shirt","tags":["mens","T-shirt"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41901174751310,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000125514","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Triangle Lighthouse T-Shirt – Washed White \/ Navy - S","public_title":"S","options":["S"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901198606414,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000125513","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Triangle Lighthouse T-Shirt – Washed White \/ Navy - M","public_title":"M","options":["M"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901198671950,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000125512","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Triangle Lighthouse T-Shirt – Washed White \/ Navy - L","public_title":"L","options":["L"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901198639182,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000125511","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Triangle Lighthouse T-Shirt – Washed White \/ Navy - XL","public_title":"XL","options":["XL"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901198573646,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000125510","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Triangle Lighthouse T-Shirt – Washed White \/ Navy - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42777374982222,"title":"3XL","option1":"3XL","option2":null,"option3":null,"sku":"210000146856","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Triangle Lighthouse T-Shirt – Washed White \/ Navy - 3XL","public_title":"3XL","options":["3XL"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-triangle-lighthouse-tshirt-washed-white-navy-back-jupiter-fl.jpg?v=1765994508","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-triangle-lighthouse-tshirt-washed-white-navy-front-jupiter-fl.jpg?v=1765994549"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-triangle-lighthouse-tshirt-washed-white-navy-back-jupiter-fl.jpg?v=1765994508","options":["Size"],"media":[{"alt":"Man wearing a washed white Blueline Triangle Lighthouse T-shirt with navy graphic on the back, standing on a dock near the water in Jupiter, Florida.","id":24920853413966,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-triangle-lighthouse-tshirt-washed-white-navy-back-jupiter-fl.jpg?v=1765994508"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-triangle-lighthouse-tshirt-washed-white-navy-back-jupiter-fl.jpg?v=1765994508","width":2048},{"alt":"Man wearing a washed white Blueline Triangle Lighthouse T-shirt with small front chest logo, photographed outdoors in Jupiter, Florida.","id":24920853446734,"position":2,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-triangle-lighthouse-tshirt-washed-white-navy-front-jupiter-fl.jpg?v=1765994549"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-triangle-lighthouse-tshirt-washed-white-navy-front-jupiter-fl.jpg?v=1765994549","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"401\" data-end=\"685\"\u003eThe \u003cstrong data-start=\"405\" data-end=\"436\"\u003eTriangle Lighthouse T-Shirt\u003c\/strong\u003e is a classic Blueline design inspired by the iconic Jupiter Lighthouse and the coastal lifestyle that surrounds it. Printed on a washed white tee with navy artwork, this shirt has a soft, broken-in feel that’s comfortable from the dock to downtown.\u003c\/p\u003e\n\u003cp data-start=\"687\" data-end=\"940\"\u003eFeaturing the \u003cstrong data-start=\"701\" data-end=\"732\"\u003eTriangle Lighthouse graphic\u003c\/strong\u003e on the back and a small front chest logo, this tee represents local pride without trying too hard. It’s an easy everyday surf shirt for boating, paddling, beach days, or just repping Jupiter wherever you go.\u003c\/p\u003e\n\u003cp data-start=\"942\" data-end=\"1004\"\u003eDesigned in Jupiter, Florida and made for life near the water.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL","3XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7954081972302,"title":"Blueline 2025 TNRL Foam Hat - Black\/Seafoam","handle":"tnrl-black-foam-hat-2025","description":"\u003cp\u003e\u003cstrong\u003eCelebrate Jupiter’s Ultimate Tuesday Night Tradition.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLock in the official look of the season with the Blueline 2025 TNRL Foam Hat. Built to honor over a decade of fast paddling, dockside laughs, and sunset sprints behind Guanabanas, this limited-edition foam trucker hat is the ultimate badge of honor for local watermen, Tuesday night warriors, and casual spectators alike.\u003c\/p\u003e\n\n\u003cp\u003eCrafted to withstand heavy South Florida humidity and endless saltwater spray, this hat features a lightweight, high-density foam front panel paired with premium breathable mesh back panels for maximum ventilation on and off the water. Whether you are cutting through the Intracoastal on a 4.6-mile Power Lines run, loading up your paddleboards at the dock, or relaxing with a post-race beer, this snapback ensures all-day comfort and undeniable local style.\u003c\/p\u003e\n\n\u003cp\u003ePart of our official \u003ca href=\"\/pages\/tnrl-jupiter-weekly-paddle-race\"\u003eTuesday Night Race League collection\u003c\/a\u003e, this commemorative piece is a must-have staple for anyone who calls the Jupiter Inlet home. Wear it proud, keep the paddle moving, and represent Florida’s favorite weekly water sports tradition.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eCommemorative Design:\u003c\/strong\u003e Limited-edition 2025 TNRL graphic honoring Jupiter's longest-running weekly paddle race.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eBreathable Comfort:\u003c\/strong\u003e Premium high-rise foam front panel with classic mesh back panels for optimal airflow in the Florida heat.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eWater-Ready Build:\u003c\/strong\u003e Floating foam construction and quick-dry materials designed for life on the boat or board.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eAdjustable Snapback:\u003c\/strong\u003e Secure, classic snapback closure provides a customizable, one-size-fits-most fit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBypassing standard shipping delays? Secure your official race gear online and select \u003cstrong\u003eFree In-Store Pickup\u003c\/strong\u003e at our local Jupiter surf shop checkout counter today!\u003c\/p\u003e","published_at":"2026-06-27T15:21:15-04:00","created_at":"2026-06-27T14:54:00-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":[],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":2799,"compare_at_price_min":2799,"compare_at_price_max":2799,"compare_at_price_varies":false,"variants":[{"id":43900626796622,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000160995","requires_shipping":true,"taxable":true,"featured_image":{"id":51936465584206,"product_id":7954081972302,"position":1,"created_at":"2026-06-27T14:53:58-04:00","updated_at":"2026-06-27T15:21:03-04:00","alt":"The official Blueline 2025 TNRL Foam Hat displayed at the surf shop counter in Jupiter, Florida, featuring the limited-edition Tuesday Night Race League graphic and breathable mesh backing.","width":2738,"height":3651,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-2025-tnrl-foam-trucker-hat.png?v=1782588063","variant_ids":[43900626796622]},"available":true,"name":"Blueline 2025 TNRL Foam Hat - Black\/Seafoam","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2799,"inventory_management":"shopify","barcode":"210000160995","featured_media":{"alt":"The official Blueline 2025 TNRL Foam Hat displayed at the surf shop counter in Jupiter, Florida, featuring the limited-edition Tuesday Night Race League graphic and breathable mesh backing.","id":38667726291022,"position":1,"preview_image":{"aspect_ratio":0.75,"height":3651,"width":2738,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-2025-tnrl-foam-trucker-hat.png?v=1782588063"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-2025-tnrl-foam-trucker-hat.png?v=1782588063"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-2025-tnrl-foam-trucker-hat.png?v=1782588063","options":["Title"],"media":[{"alt":"The official Blueline 2025 TNRL Foam Hat displayed at the surf shop counter in Jupiter, Florida, featuring the limited-edition Tuesday Night Race League graphic and breathable mesh backing.","id":38667726291022,"position":1,"preview_image":{"aspect_ratio":0.75,"height":3651,"width":2738,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-2025-tnrl-foam-trucker-hat.png?v=1782588063"},"aspect_ratio":0.75,"height":3651,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-2025-tnrl-foam-trucker-hat.png?v=1782588063","width":2738}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003eCelebrate Jupiter’s Ultimate Tuesday Night Tradition.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLock in the official look of the season with the Blueline 2025 TNRL Foam Hat. Built to honor over a decade of fast paddling, dockside laughs, and sunset sprints behind Guanabanas, this limited-edition foam trucker hat is the ultimate badge of honor for local watermen, Tuesday night warriors, and casual spectators alike.\u003c\/p\u003e\n\n\u003cp\u003eCrafted to withstand heavy South Florida humidity and endless saltwater spray, this hat features a lightweight, high-density foam front panel paired with premium breathable mesh back panels for maximum ventilation on and off the water. Whether you are cutting through the Intracoastal on a 4.6-mile Power Lines run, loading up your paddleboards at the dock, or relaxing with a post-race beer, this snapback ensures all-day comfort and undeniable local style.\u003c\/p\u003e\n\n\u003cp\u003ePart of our official \u003ca href=\"\/pages\/tnrl-jupiter-weekly-paddle-race\"\u003eTuesday Night Race League collection\u003c\/a\u003e, this commemorative piece is a must-have staple for anyone who calls the Jupiter Inlet home. Wear it proud, keep the paddle moving, and represent Florida’s favorite weekly water sports tradition.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eCommemorative Design:\u003c\/strong\u003e Limited-edition 2025 TNRL graphic honoring Jupiter's longest-running weekly paddle race.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eBreathable Comfort:\u003c\/strong\u003e Premium high-rise foam front panel with classic mesh back panels for optimal airflow in the Florida heat.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eWater-Ready Build:\u003c\/strong\u003e Floating foam construction and quick-dry materials designed for life on the boat or board.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eAdjustable Snapback:\u003c\/strong\u003e Secure, classic snapback closure provides a customizable, one-size-fits-most fit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBypassing standard shipping delays? Secure your official race gear online and select \u003cstrong\u003eFree In-Store Pickup\u003c\/strong\u003e at our local Jupiter surf shop checkout counter today!\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2026-07-28T07:14:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline JUP Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-08-01T09:34:20-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":309858041934,"handle":"surf-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-06-03T10:05:26-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Surf Hats","body_html":"\u003cp data-start=\"581\" data-end=\"710\"\u003eFrom checking the morning surf to spending the afternoon at the beach, the right hat is essential for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"1114\"\u003eOur Surf Hat Collection features lightweight performance hats, rope hats, trucker hats, and coastal-inspired styles designed for surfing, beach days, boating, paddleboarding, travel, and everyday wear. Inspired by the laid-back lifestyle of Jupiter, Florida, these hats are built to keep you comfortable whether you're walking the beach, heading offshore, or grabbing a post-session drink with friends.\u003c\/p\u003e\n\u003cp data-start=\"1116\" data-end=\"1262\"\u003eFeaturing breathable materials, performance fabrics, and classic coastal designs, these are the hats you'll reach for every time you head outside.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1413\"\u003eWhether you call Jupiter home year-round or simply wish you did, our collection of surf hats brings a piece of the Florida lifestyle wherever you go.\u003c\/p\u003e","image":{"created_at":"2026-06-03T10:48:17-04:00","alt":"Three surfers carrying longboards along a Jupiter, Florida beach wearing Blueline Surf \u0026 Paddle surf hats on a sunny coastal morning.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-106.jpg?v=1780499485"}}]}
{"item":{"id":7954081873998,"title":"Blueline 2026 TNRL See You Next Tuesday Foam Hat - Olive\/Yellow","handle":"blueline-2026-tnrl-see-you-next-tuesday-foam-hat","description":"\u003cp\u003e\u003cstrong\u003eThe Official Hat of Jupiter’s Favorite Weekly Water Tradition.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLock in the ultimate look for the season with the Blueline 2026 TNRL See You Next Tuesday Foam Hat. For over a decade, Tuesday nights in Jupiter have meant one thing: fast paddle racing, sunset sprints behind Guanabanas, and cold post-race drinks on the Intracoastal. This limited-edition commemorative foam trucker hat captures that exact local energy with our bold, signature slogan front and center.\u003c\/p\u003e\n\n\u003cp\u003eEngineered to handle intense South Florida humidity, heavy saltwater spray, and long afternoons out on the water, this premium cap features a high-density, lightweight foam front panel paired with ultra-breathable mesh back panels for maximum ventilation. Whether you are leading the draft train on a 4.6-mile Power Lines loop, launching your board from our private local dock, or hanging out on the sandbar, this snapback delivers all-day cooling comfort and unmistakable waterman style.\u003c\/p\u003e\n\n\u003cp\u003ePart of our official \u003ca href=\"\/pages\/tnrl-jupiter-weekly-paddle-race\"\u003eTuesday Night Race League collection\u003c\/a\u003e, this limited 2026 drop is a staple piece for racers, spectators, and anyone who lives for the Jupiter Inlet lifestyle. Wear it proud, keep the paddle moving, and we will see you next Tuesday!\u003c\/p\u003e\n\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003e2026 Edition Tagline:\u003c\/strong\u003e Features the custom \"See You Next Tuesday\" graphic celebrating Jupiter's signature weekly paddle event.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eOptimal Ventilation:\u003c\/strong\u003e High-rise foam front panel matched with premium mesh back panels keeps you cool in the South Florida heat.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eWater-Ready Build:\u003c\/strong\u003e Built with floating foam construction and quick-dry materials designed for life on the boat or board.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eAdjustable Closure:\u003c\/strong\u003e Classic snapback design ensures a dependable, secure, one-size-fits-most fit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBypassing standard shipping delivery times? Secure your official 2026 race gear online now and select \u003cstrong\u003eFree In-Store Pickup\u003c\/strong\u003e at our Jupiter surf shop checkout counter to grab your hat today!\u003c\/p\u003e","published_at":"2026-06-27T16:07:50-04:00","created_at":"2026-06-27T14:53:54-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Accessories","Blueline","Florida","Foam Hat","Guanabanas","Hat","Intracoastal","Jupiter","New Arrivals","Race-League","See You Next Tuesday","Snapback","TNRL","TNRL-2026","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":2799,"compare_at_price_min":2799,"compare_at_price_max":2799,"compare_at_price_varies":false,"variants":[{"id":43900626600014,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000160997","requires_shipping":true,"taxable":true,"featured_image":{"id":51936465485902,"product_id":7954081873998,"position":1,"created_at":"2026-06-27T14:53:53-04:00","updated_at":"2026-06-27T15:24:35-04:00","alt":"The official Blueline 2026 TNRL See You Next Tuesday Foam Hat in the surf shop in Jupiter, Florida, featuring the limited-edition race league graphic front panel and breathable mesh backing.","width":2738,"height":3651,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-2026-tnrl-see-you-next-tuesday-foam-hat.png?v=1782588275","variant_ids":[43900626600014]},"available":true,"name":"Blueline 2026 TNRL See You Next Tuesday Foam Hat - Olive\/Yellow","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2799,"inventory_management":"shopify","barcode":"210000160997","featured_media":{"alt":"The official Blueline 2026 TNRL See You Next Tuesday Foam Hat in the surf shop in Jupiter, Florida, featuring the limited-edition race league graphic front panel and breathable mesh backing.","id":38667726127182,"position":1,"preview_image":{"aspect_ratio":0.75,"height":3651,"width":2738,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-2026-tnrl-see-you-next-tuesday-foam-hat.png?v=1782588275"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-2026-tnrl-see-you-next-tuesday-foam-hat.png?v=1782588275"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-2026-tnrl-see-you-next-tuesday-foam-hat.png?v=1782588275","options":["Title"],"media":[{"alt":"The official Blueline 2026 TNRL See You Next Tuesday Foam Hat in the surf shop in Jupiter, Florida, featuring the limited-edition race league graphic front panel and breathable mesh backing.","id":38667726127182,"position":1,"preview_image":{"aspect_ratio":0.75,"height":3651,"width":2738,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-2026-tnrl-see-you-next-tuesday-foam-hat.png?v=1782588275"},"aspect_ratio":0.75,"height":3651,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-2026-tnrl-see-you-next-tuesday-foam-hat.png?v=1782588275","width":2738}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003eThe Official Hat of Jupiter’s Favorite Weekly Water Tradition.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLock in the ultimate look for the season with the Blueline 2026 TNRL See You Next Tuesday Foam Hat. For over a decade, Tuesday nights in Jupiter have meant one thing: fast paddle racing, sunset sprints behind Guanabanas, and cold post-race drinks on the Intracoastal. This limited-edition commemorative foam trucker hat captures that exact local energy with our bold, signature slogan front and center.\u003c\/p\u003e\n\n\u003cp\u003eEngineered to handle intense South Florida humidity, heavy saltwater spray, and long afternoons out on the water, this premium cap features a high-density, lightweight foam front panel paired with ultra-breathable mesh back panels for maximum ventilation. Whether you are leading the draft train on a 4.6-mile Power Lines loop, launching your board from our private local dock, or hanging out on the sandbar, this snapback delivers all-day cooling comfort and unmistakable waterman style.\u003c\/p\u003e\n\n\u003cp\u003ePart of our official \u003ca href=\"\/pages\/tnrl-jupiter-weekly-paddle-race\"\u003eTuesday Night Race League collection\u003c\/a\u003e, this limited 2026 drop is a staple piece for racers, spectators, and anyone who lives for the Jupiter Inlet lifestyle. Wear it proud, keep the paddle moving, and we will see you next Tuesday!\u003c\/p\u003e\n\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003e2026 Edition Tagline:\u003c\/strong\u003e Features the custom \"See You Next Tuesday\" graphic celebrating Jupiter's signature weekly paddle event.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eOptimal Ventilation:\u003c\/strong\u003e High-rise foam front panel matched with premium mesh back panels keeps you cool in the South Florida heat.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eWater-Ready Build:\u003c\/strong\u003e Built with floating foam construction and quick-dry materials designed for life on the boat or board.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eAdjustable Closure:\u003c\/strong\u003e Classic snapback design ensures a dependable, secure, one-size-fits-most fit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBypassing standard shipping delivery times? Secure your official 2026 race gear online now and select \u003cstrong\u003eFree In-Store Pickup\u003c\/strong\u003e at our Jupiter surf shop checkout counter to grab your hat today!\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2026-07-28T07:14:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline JUP Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-02T07:12:27-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-08-01T09:34:20-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":309858041934,"handle":"surf-hats","updated_at":"2026-07-26T07:10:53-04:00","published_at":"2026-06-03T10:05:26-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Surf Hats","body_html":"\u003cp data-start=\"581\" data-end=\"710\"\u003eFrom checking the morning surf to spending the afternoon at the beach, the right hat is essential for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"1114\"\u003eOur Surf Hat Collection features lightweight performance hats, rope hats, trucker hats, and coastal-inspired styles designed for surfing, beach days, boating, paddleboarding, travel, and everyday wear. Inspired by the laid-back lifestyle of Jupiter, Florida, these hats are built to keep you comfortable whether you're walking the beach, heading offshore, or grabbing a post-session drink with friends.\u003c\/p\u003e\n\u003cp data-start=\"1116\" data-end=\"1262\"\u003eFeaturing breathable materials, performance fabrics, and classic coastal designs, these are the hats you'll reach for every time you head outside.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1413\"\u003eWhether you call Jupiter home year-round or simply wish you did, our collection of surf hats brings a piece of the Florida lifestyle wherever you go.\u003c\/p\u003e","image":{"created_at":"2026-06-03T10:48:17-04:00","alt":"Three surfers carrying longboards along a Jupiter, Florida beach wearing Blueline Surf \u0026 Paddle surf hats on a sunny coastal morning.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-106.jpg?v=1780499485"}}]}
