Locally owned since 2010. Surfboards, paddleboards, and coastal apparel built for life on the water.

Surf Shop in Jupiter, Florida

Why Blueline Is Jupiter’s Local Surf Shop

Blueline Surf & Paddle has been serving the Jupiter community since 2010. Founded by Adam and Katy Whittington, the vision was simple: build a surf shop rooted in real water culture, great service, and pride in the local lifestyle.

Located just minutes from Jupiter Beach and the Intracoastal, Blueline blends surf, paddle, and coastal apparel into one authentic Florida experience.

It’s not just about selling gear. It’s about living the active, laid-back, water-loving lifestyle that defines Jupiter.

Shop by Sport

Built for life on the water in Jupiter, Florida. Shop our selection of Surfboards, Paddleboards, and Proneboards

Surfing with the family. Surfer walking along the beach, board in hand with daughter by his side.
Surf Boards
Stand up paddleboarding near Jupiter Lighthouse in Florida
Stand Up Paddleboards
Prone paddleboard training session in Jupiter Florida intracoastal waters
Prone Paddleboards

Surfboards, Paddleboards & Coastal Gear in Jupiter, Florida

Built for Florida conditions and the way we actually use the water.

From shortboards and longboards suited for local sandbars to stand up paddleboards designed for Intracoastal mornings, we carry equipment selected specifically for Jupiter’s waves and waterways.

Performance boardshorts, rash guards, sun shirts, leashes, and everyday coastal apparel built for salt air and sun.

Shop Surf Boards Shop Blueline Apparel

Surfboards & Surf Accessories in Jupiter

From shortboards and longboards to soft tops and paddleboards built for waves, clean Jupiter mornings, and wind chop, we carry boards designed specifically for South Florida conditions and ever-changing sandbars.

Whether you're chasing winter nor’easters, hurricane swell, prepping for a surf trip, or cruising small blue water days, we offer a wide range of shapes and sizes suited for local surf, and surfers of all levels.

We also carry the essentials: • Boardshorts
• Rash guards & UV sun shirts
• Surf wax & leashes
• Fins & traction pads
• Performance swimwear

Coastal Apparel & Beach Lifestyle

Blueline isn’t just a surf shop. It’s a Jupiter lifestyle brand rooted in water culture.

We design and carry:
• JUP Life apparel
• Blueline hats
• Blueline hoodies
• Men’s UV sun shirts
• Women’s UV sun shirts

Group of friends wearing Blueline Surf & Paddle apparel sharing a toast under a tiki hut in Jupiter, Florida. Celebrating the South Florida lifestyle that inspires the Blueline brand.

Locally Rooted in Jupiter

Blueline Surf & Paddle has been serving the Jupiter community since 2010. Founded by Adam and Katy Whittington, the vision was simple: build a welcoming surf, paddle, and boutique shop rooted in water culture, strong community ties, and authentic South Florida living.

From day one, the focus has been on great service, sustainability, and creating a space where surfers, paddlers, and anyone who walks through our doors feel at home.

Today, Blueline remains locally owned and committed to the water-driven lifestyle that defines Jupiter.

Learn more about our story.