The Blueline Journal
Explore paddleboarding, surfing, boating, outdoor adventures, gear guides, local events, and life on the water in Jupiter, Florida.
Surf Season Is Here South Florida. Is Your Gear Ready?
It has been a long, flat summer, but the ocean is finally starting to wake up. Before the next forecast delivers, dust off your board, inspect your gear, and get...
Whatever Floats Your Boat 2026: A Day Jupiter Won’t Forget
Whatever Floats Your Boat 2026 brought homemade crafts, creative costumes, friendly competition and hundreds of paddlers and spectators to the water at Guanabanas. Relive the fun and save the date...
Honored to Be Named Best Surf Shop and Best Paddle Tours
We're honored to share that Blueline Surf & Paddle Co. has been voted Best Surf Shop for the second consecutive year and Best Paddle Tours in Jupiter Magazine's Best of...
Why We Carry OluKai
At Blueline Surf & Paddle, every brand on our shelves has earned its place. We carry OluKai because it reflects the coastal lifestyle we live every day. From paddleboarding and...
2025 Palm Beach Holiday Boat Parade
December lights up the Intracoastal as the Palm Beach Holiday Boat Parade cruises toward the Jupiter Lighthouse. Fireworks, family spots, and holiday fun all night long. Saturday December 6th at 6...
Blueline and Mossy Oak T-Shirt
Introducing our new Blueline x Mossy Oak T-Shirt — featuring the Rod & Reel “Established 2010” logo on authentic Mossy Oak camo. A soft cotton feel meets classic outdoor style....
1st Annual Jupiter Inshore Classic
On Saturday, November 1st, the Jupiter fishing community came together for the 1st Annual Jupiter Inshore Classic — an all-artificial, catch-and-release tournament spanning from Stuart to Palm Beach. Over 50...
Sunshine Sipper: The Perfect Florida Boat Cocktail with NOXX & DUNN Rum
When you live & play in Florida, you know that good times often start on the water. Whether it’s a lazy afternoon drift along the Intracoastal, a weekend fishing trip,...
The Blueline Rum Runner Recipe
If there’s one drink that embodies the carefree spirit of Florida’s tiki bars and sandy shores, it’s the Rum Runner. Legend has it this tropical cocktail was first shaken up...
Playlist: Ceviche & Sunshine
Salt on your skin, rum in your glass, and fresh ceviche on deck. A sun-soaked mix of tropical beats and breezy boat vibes—perfect for drifting into island time.
Mango Fizz Smash
Because the only thing better than sunshine on the water… is tequila in your Topo.
Spring Break Country in Jupiter
Sun, sand, tiki bars, and country tunes—this playlist is your perfect soundtrack for a Florida Spring Break. From beachside jams to laid-back anthems, crank up the volume and let the...
