A drone photo looking over the intracoastal water way of Jupiter Florida in Palm Beach County. A boat on the water and the Jupiter Lighthouse in view.

Explore Jupiter

Blueline Surf & Paddle's Guide to Jupiter

A page dedicated to helping keep you informed of our latest products, events and happenings in the place we all love, Jupiter, Florida.

Blueline Surf and Paddle Blogs

Our favorite happenings in town, latest product launches, event recaps and more!

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A busy outdoor parking lot Black Friday sale at Blueline Surf & Paddle Co. in Jupiter, Florida, with shoppers browsing racks and tables of clothing while several turkeys wander through the scene on a sunny day.
What To Do This Thanksgiving Week in Jupiter

Thanksgiving week in Jupiter is packed with opportunities to paddleboard and kayak,  take part in local runs, our Annual Parking Lot Sale, and an 80s party at Guanabanas to wrap...

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Blueline Surf and Paddle Co established 2010 on a Mossy Oak Camo T-shirt
Blueline and Mossy Oak T-Shirt

Introducing our new Blueline x Mossy Oak T-Shirt — featuring the Rod & Reel “Established 2010” logo on authentic Mossy Oak camo. A soft cotton feel meets classic outdoor style....

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Jupiter Inshore Classic Fishing Tournament group photo at Guanabanas waterfront restaurant and bar. Fisherman caught snook, jacks and exotics on the Jupiter waterways.
1st Annual Jupiter Inshore Classic

On Saturday, November 1st, the Jupiter fishing community came together for the 1st Annual Jupiter Inshore Classic — an all-artificial, catch-and-release tournament spanning from Stuart to Palm Beach. Over 50...

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Loxahatchee River in Jupiter Florida featuring fishermen heading to their spot. Photo for Blueline Surf in Paddle.

Clothing, Paddling, Events and More

Blueline Blog

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A center console boat on the Jupiter Inlet in front of the Jupiter Lighthouse. 3 men in the boat with shirts from Blueline Surf and Paddle Co.

Our favorite things about our town.

Jupiter Things

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Blueline Surf and Paddle build your own boat and paddle craft event in Jupiter Florida.

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Shop The Blueline Lifestyle

Our clothing featuring our town.

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Foam JUP hat, by Blueline Surf and Paddle, Co. Celebrating the Jupiter, FL lifestyle. Otto JUP Hat in green and blue by Blueline Surf & Paddle Co., featuring blue gradient JUP logo on a foam mesh snapback, photographed in Jupiter, Florida.
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Otto JUP Hat – Green/Blue | Blueline Surf & Paddle Co. Jupiter, FL $27.99
OC Jupiter Sweatshirt OC Jupiter Sweatshirt
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OC Jupiter Sweatshirt $55.00
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Youth Vineyard X BL Storefront Lighthouse T-Shirt Jake Blue Youth Vineyard X BL Storefront Lighthouse T-Shirt Jake Blue
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Youth Vineyard X BL Storefront Lighthouse T-Shirt Jake Blue $34.95
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Vineyard X BL Storefront Lighthouse T-Shirt Jake Blue Vintage Logo Vineyard X BL Storefront Lighthouse T-Shirt Jake Blue Vintage Logo
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Vineyard X BL Storefront Lighthouse T-Shirt Jake Blue Vintage Logo From $49.95
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Jupiter Lighthouse All Black HC SC Jupiter Lighthouse All Black HC SC
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Jupiter Lighthouse All Black HC SC $39.95
Blueline Jupiter Lite UV Hat Navy / Navy
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Blueline Jupiter Lite UV Hat Navy / Navy $39.95
Blueline Surf JUP Foam Trucker Hat in bright blue with hot pink JUP logo and mesh back – Otto snapback cap from Jupiter, Florida surf shop.
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Otto JUP Hat Blue / Pink $27.99
JUP Blueline Surf and Paddle Co. 5-inch sticker featuring bold black JUP logo and Blueline Surf text, on a white oval inside a black circle. The JUP Sticker.
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JUP Blueline Surf 5" Sticker $4.67
Jupiter Lighthouse Slate/Navy HC SC Jupiter Lighthouse Slate/Navy HC SC
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Jupiter Lighthouse Slate/Navy HC SC $39.95
Apres Beach Otto Foam Hat Pink/Blue Apres Beach Otto Foam Hat Pink/Blue
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Apres Beach Otto Foam Hat Pink/Blue $27.99
Yain't Local Blueline Colab T-Shirt Ice Blue Yain't Local Blueline Colab T-Shirt Ice Blue
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Yain't Local Blueline Colab T-Shirt Ice Blue $32.95
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Vineyard X BL Storefront Lighthouse Shirt White Cap Vineyard X BL Storefront Lighthouse Shirt White Cap
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Vineyard X BL Storefront Lighthouse Shirt White Cap $49.95
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Gear up for a great day in Jupiter, Florida

Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf & Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.
Blueline Men's Apparel
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Blueline Women’s Apparel
Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.
Blueline Kids Apparel
Dog wearing the Original Blueline Surf & Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.
Blueline Hats
Accessories
Accessories
The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.
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