What's Happening at Blueline Surf and Paddle Co.

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A busy outdoor parking lot Black Friday sale at Blueline Surf & Paddle Co. in Jupiter, Florida, with shoppers browsing racks and tables of clothing while several turkeys wander through the scene on a sunny day.
What To Do This Thanksgiving Week in Jupiter

Thanksgiving week in Jupiter is packed with opportunities to paddleboard and kayak,  take part in local runs, our Annual Parking Lot Sale, and an 80s party at Guanabanas to wrap...

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Blueline Surf and Paddle Co established 2010 on a Mossy Oak Camo T-shirt
Blueline and Mossy Oak T-Shirt

Introducing our new Blueline x Mossy Oak T-Shirt — featuring the Rod & Reel “Established 2010” logo on authentic Mossy Oak camo. A soft cotton feel meets classic outdoor style....

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Jupiter Inshore Classic Fishing Tournament group photo at Guanabanas waterfront restaurant and bar. Fisherman caught snook, jacks and exotics on the Jupiter waterways.
1st Annual Jupiter Inshore Classic

On Saturday, November 1st, the Jupiter fishing community came together for the 1st Annual Jupiter Inshore Classic — an all-artificial, catch-and-release tournament spanning from Stuart to Palm Beach. Over 50...

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Noxx and Dunn Rum, Turtle Box and drinks being made in Jupiter Florida on the Boat.
Sunshine Sipper: The Perfect Florida Boat Cocktail with NOXX & DUNN Rum

When you live & play in Florida, you know that good times often start on the water. Whether it’s a lazy afternoon drift along the Intracoastal, a weekend fishing trip,...

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