Three women walking across A1A in Jupiter, Florida carrying colorful longboards under a bright blue sky — a Blueline Surf & Paddle Co. beach lifestyle photo by Brian Hall. Three women walking across A1A in Jupiter, Florida carrying colorful longboards under a bright blue sky — Blueline Surf & Paddle Co. mobile beach lifestyle image by Brian Hall.

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Jupiter’s Surf & Coastal Lifestyle Shop

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Group of paddlers on stand-up paddleboards exploring the calm waterway around Sawfish Island near Jupiter, Florida. Paddleboard and kayak rentals, tours, and lessons available at Blueline Surf & Paddle serving Jupiter and Palm Beach County.

Stand Up Paddleboards and Kayaks available for rent throughout Jupiter and the Palm Beaches

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Book paddling tours, lessons, and explore the South Florida lifestyle with Blueline Surf and Paddle.

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2025

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New Arrivals Are Here

Blueline Gear Back In Stock! New Hoodies, Tees, Hats & More.
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Our Latest Gear!

Blueline Apparel – T-Shirts, Hats, Hoodies & Accessories!

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Jupiter Lite Deadwood Tree Camo Hoodie Jupiter Lite Deadwood Tree Camo Hoodie
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Jupiter Lite Deadwood Tree Camo Hoodie $59.95
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Vintage Circle Hoodie Olive / Orange Vintage Circle Hoodie Olive / Orange
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Vintage Circle Hoodie Olive / Orange $54.95
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Diamond Hoodie Clay Diamond Hoodie Clay
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Diamond Hoodie Clay $54.95
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Vineyard X BL Storefront Lighthouse T-Shirt Blue Blazer Vintage Logo Vineyard X BL Storefront Lighthouse T-Shirt Blue Blazer Vintage Logo
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Vineyard X BL Storefront Lighthouse T-Shirt Blue Blazer Vintage Logo $55.00
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Florida Box Hat White / White / Grey Patch HC SC
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Florida Box Hat White / White / Grey Patch HC SC $34.95
Rosko T-Shirt Ice Blue Rosko T-Shirt Ice Blue
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Rosko T-Shirt Ice Blue $29.95
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OC Jupiter Sweatshirt OC Jupiter Sweatshirt
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OC Jupiter Sweatshirt $55.00
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Yeti X Blueline 26 oz. Bottle Chug Yeti X Blueline 26 oz. Bottle Chug
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Yeti X Blueline 26 oz. Bottle Chug $54.00
Available in 3 colors
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Shop the Blueline Collection

Premium coastal apparel and beach lifestyle gear inspired by Jupiter, Florida.

Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf & Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.
Blueline Men's Apparel
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Blueline Women’s Apparel
Dog wearing the Original Blueline Surf & Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.
Blueline Hats
Blueline Men's UV Sun Shirts
Blueline Men's UV Sun Shirts
Blueline Surf and Paddle's Holiday Bundles
Holiday Gift Bundles

Blueline Best Sellers

Our most-loved coastal apparel and gear.

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Blueline E-Gift Card
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Blueline E-Gift Card From $25.00
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OG28 The Original Orchid/Navy OG28 The Original Orchid/Navy
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OG28 The Original Orchid/Navy $34.95
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OG24 The Original Asphalt Blend/Orange + Blue Fade OG24 The Original Asphalt Blend/Orange + Blue Fade
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OG24 The Original Asphalt Blend/Orange + Blue Fade $34.95
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OT Original UV LS Charcoal\Gray OT Original UV LS Charcoal\Gray
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OT Original UV LS Charcoal\Gray $49.99
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Two paddlers gliding over clear turquoise water near Jupiter, Florida — a Blueline Surf & Paddle Co. paddleboard and kayak rental experience.

Jupiter & Palm Beach County

Paddle Board & Kayak Rentals

Stand Up Paddleboard & Kayak Rentals, Group Classes, Tours and Events

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Woman wearing Blueline Surf & Paddle UV shirt and blue hat holding a Blueline Jupiter Lighthouse koozie on the Intracoastal Waterway in Jupiter, Florida, showcasing South Florida surf and paddle lifestyle apparel.

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Blueline Apparel & Beach Gear

Blueline T-shirts, Hats, UV Shirts, Hoodies, Stickers & Coastal Essentials

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Person wearing a Blueline Surf & Paddle shirt driving a small boat on the Loxahatchee River in Jupiter, Florida, representing the South Florida lifestyle and life on the water that defines the Blueline brand.

South Florida Coastal Living

Experience the Jupiter Lifestyle

Events, Gear, Surf, Paddle and Community

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Jupiter, Florida

The Blueline Story

Born in Jupiter, Florida, Blueline Surf & Paddle Co. blends coastal culture with surf, paddle, and beach lifestyle. Since 2010, we’ve connected locals and visitors through apparel, rentals, and community, helping people live the true Jupiter lifestyle.

Read Our Story
Group of friends wearing Blueline Surf & Paddle apparel sharing a toast under a tiki hut in Jupiter, Florida. Celebrating the South Florida lifestyle that inspires the Blueline brand.

"Exploring Jupiter by paddleboard was the highlight of our trip thanks to the great folks of Blueline!"

Jane S.

About Blueline Surf & Paddle Co.

Blueline Surf & Paddle Co. in Jupiter, FL blends surf, paddle, and coastal living. From paddleboard and kayak rentals at our waterfront launch to our signature Blueline apparel, soft t-shirts, UV shirts, hats, hoodies and hand picked coastal lifestyle brands, everything is designed for comfort and South Florida living.