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{"item":{"id":7598439202894,"title":"Salty Everyday Hazy Pink \/ White","handle":"salty-everything-hazy-pink-white","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eSalty Everything Hazy Pink \/ White \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e","published_at":"2025-04-09T12:17:52-04:00","created_at":"2025-04-09T12:14:42-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"T-Shirt","tags":["lightspeed","test"],"price":3200,"price_min":3200,"price_max":3200,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42375513210958,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"210000139121","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Salty Everyday Hazy Pink \/ White - 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From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285019635790,"handle":"womens-t-shirts","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2024-10-07T11:49:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women's T-Shirts","body_html":"\u003cp\u003eOur soft and premium Blueline Surf and Paddle Co.'s Women's T-Shirts. Designed for the women who love sun-soaked days and ocean breezes, our t-shirts are the perfect blend of comfort and style. Crafted from soft, breathable fabrics, these tees are ideal for everything from paddle sessions to laid-back beach days in Jupiter, FL. Featuring fun designs and the iconic Blueline logo, each shirt reflects the coastal lifestyle you live and love. With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}}]}
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{"item":{"id":7777494106190,"title":"JUP Trucker Hat – Solid Coral","handle":"jup-trucker-hat-coral","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStand out in classic Jupiter style with the JUP Trucker Hat in Solid Coral. The bold JUP logo pops against the vibrant coral front, paired with a breathable mesh back for all-day comfort. A local favorite and perfect for beach days, boat trips, and repping JUP anywhere you go.\u003c\/p\u003e","published_at":"2025-12-06T14:50:32-05:00","created_at":"2025-12-03T06:42:06-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202366701646,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150726","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Solid Coral","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000150726","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","options":["Title"],"media":[{"alt":"JUP coral trucker hat on dock by the water in Jupiter Florida","id":32087666884686,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStand out in classic Jupiter style with the JUP Trucker Hat in Solid Coral. The bold JUP logo pops against the vibrant coral front, paired with a breathable mesh back for all-day comfort. A local favorite and perfect for beach days, boat trips, and repping JUP anywhere you go.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Signature JUP \u0026 Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-04-26T07:12:57-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
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{"item":{"id":7742484709454,"title":"W. Lifeguard Tower Crop T-Shirt Ecru","handle":"w-lifeguard-tower-crop-t-shirt-ecru","description":null,"published_at":"2025-10-23T15:14:02-04:00","created_at":"2025-10-23T15:12:37-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - Tees","tags":[],"price":3200,"price_min":3200,"price_max":3200,"available":true,"price_varies":false,"compare_at_price":3200,"compare_at_price_min":3200,"compare_at_price_max":3200,"compare_at_price_varies":false,"variants":[{"id":43072160202830,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"210000149027","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"W. 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Lifeguard Tower Crop T-Shirt Ecru - XL","public_title":"XL","options":["XL"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000152945","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0519.jpg?v=1761246790","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0520.jpg?v=1761246800"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0519.jpg?v=1761246790","options":["Size"],"media":[{"alt":null,"id":27418825982030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0519.jpg?v=1761246790"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0519.jpg?v=1761246790","width":2848},{"alt":null,"id":27418837286990,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0520.jpg?v=1761246800"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0520.jpg?v=1761246800","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Size","position":1,"values":["XS","S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285019635790,"handle":"womens-t-shirts","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2024-10-07T11:49:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women's T-Shirts","body_html":"\u003cp\u003eOur soft and premium Blueline Surf and Paddle Co.'s Women's T-Shirts. Designed for the women who love sun-soaked days and ocean breezes, our t-shirts are the perfect blend of comfort and style. Crafted from soft, breathable fabrics, these tees are ideal for everything from paddle sessions to laid-back beach days in Jupiter, FL. Featuring fun designs and the iconic Blueline logo, each shirt reflects the coastal lifestyle you live and love. With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
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{"item":{"id":7828183875662,"title":"Classic Blueline Cord Hat – Dusty Rose \/ Stone | Jupiter Florida Surf Shop","handle":"classic-blueline-cord-hat-dusty-rose-stone-hc-fl","description":"\u003ch3 data-start=\"885\" data-end=\"935\"\u003eClassic Blueline Cord Hat – Dusty Rose \/ Stone\u003c\/h3\u003e\n\u003cp data-start=\"937\" data-end=\"971\"\u003eSome hats scream.\u003cbr data-start=\"954\" data-end=\"957\"\u003eThis one nods.\u003c\/p\u003e\n\u003cp data-start=\"973\" data-end=\"1140\"\u003eThe Classic Blueline Cord Hat in dusty rose features soft corduroy texture, stone embroidery, and a braided rope detail across the bill for that clean, coastal finish.\u003c\/p\u003e\n\u003cp data-start=\"1142\" data-end=\"1165\"\u003eSubtle. Elevated. Easy.\u003c\/p\u003e\n\u003cp data-start=\"1167\" data-end=\"1175\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1177\" data-end=\"1326\"\u003e• Premium corduroy construction\u003cbr data-start=\"1208\" data-end=\"1211\"\u003e• Dusty rose colorway\u003cbr data-start=\"1232\" data-end=\"1235\"\u003e• Stone embroidered Blueline logo\u003cbr data-start=\"1268\" data-end=\"1271\"\u003e• Braided rope accent\u003cbr data-start=\"1292\" data-end=\"1295\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1328\" data-end=\"1421\"\u003ePerfect for boat days, dock hangs, surf checks, and early coffee runs along the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1423\" data-end=\"1603\"\u003eDesigned in Jupiter, Florida and inspired by the relaxed coastal lifestyle surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T14:49:05-05:00","created_at":"2026-02-13T13:55:55-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Flat Brim","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43444164034638,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000153647","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Classic Blueline Cord Hat – Dusty Rose \/ Stone | Jupiter Florida Surf Shop","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000153647","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0054_7aec3bf6-ca7f-409e-baa8-d1f74a50dbc1.jpg?v=1771681854"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0054_7aec3bf6-ca7f-409e-baa8-d1f74a50dbc1.jpg?v=1771681854","options":["Title"],"media":[{"alt":null,"id":36081684643918,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0054_7aec3bf6-ca7f-409e-baa8-d1f74a50dbc1.jpg?v=1771681854"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0054_7aec3bf6-ca7f-409e-baa8-d1f74a50dbc1.jpg?v=1771681854","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"885\" data-end=\"935\"\u003eClassic Blueline Cord Hat – Dusty Rose \/ Stone\u003c\/h3\u003e\n\u003cp data-start=\"937\" data-end=\"971\"\u003eSome hats scream.\u003cbr data-start=\"954\" data-end=\"957\"\u003eThis one nods.\u003c\/p\u003e\n\u003cp data-start=\"973\" data-end=\"1140\"\u003eThe Classic Blueline Cord Hat in dusty rose features soft corduroy texture, stone embroidery, and a braided rope detail across the bill for that clean, coastal finish.\u003c\/p\u003e\n\u003cp data-start=\"1142\" data-end=\"1165\"\u003eSubtle. Elevated. Easy.\u003c\/p\u003e\n\u003cp data-start=\"1167\" data-end=\"1175\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1177\" data-end=\"1326\"\u003e• Premium corduroy construction\u003cbr data-start=\"1208\" data-end=\"1211\"\u003e• Dusty rose colorway\u003cbr data-start=\"1232\" data-end=\"1235\"\u003e• Stone embroidered Blueline logo\u003cbr data-start=\"1268\" data-end=\"1271\"\u003e• Braided rope accent\u003cbr data-start=\"1292\" data-end=\"1295\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1328\" data-end=\"1421\"\u003ePerfect for boat days, dock hangs, surf checks, and early coffee runs along the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1423\" data-end=\"1603\"\u003eDesigned in Jupiter, Florida and inspired by the relaxed coastal lifestyle surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-04-23T07:14:52-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Blueline’s Signature Performance Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}}]}
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{"item":{"id":7695566078030,"title":"OC Jupiter Sweatshirt","handle":"oc-jupiter-sweatshirt","description":null,"published_at":"2025-09-03T10:49:00-04:00","created_at":"2025-09-03T10:43:34-04:00","vendor":"Oat Collective","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":5500,"price_min":5500,"price_max":5500,"available":true,"price_varies":false,"compare_at_price":5500,"compare_at_price_min":5500,"compare_at_price_max":5500,"compare_at_price_varies":false,"variants":[{"id":42857387262030,"title":"Forest Green \/ S","option1":"Forest Green","option2":"S","option3":null,"sku":"210000147364","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Sweatshirt - Forest Green \/ S","public_title":"Forest Green \/ S","options":["Forest Green","S"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147364","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42857387294798,"title":"Forest Green \/ M","option1":"Forest Green","option2":"M","option3":null,"sku":"210000147365","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt - Forest Green \/ M","public_title":"Forest Green \/ M","options":["Forest Green","M"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147365","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42857387327566,"title":"Forest Green \/ L","option1":"Forest Green","option2":"L","option3":null,"sku":"210000147366","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt - Forest Green \/ L","public_title":"Forest Green \/ L","options":["Forest Green","L"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147366","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42857387360334,"title":"Forest Green \/ XL","option1":"Forest Green","option2":"XL","option3":null,"sku":"210000147367","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt - Forest Green \/ XL","public_title":"Forest Green \/ XL","options":["Forest Green","XL"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147367","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qast8wnip5satmbmz178.png?v=1756910938","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Sweatshirt_Forest_Green.webp?v=1757335157"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938","options":["Color","Size"],"media":[{"alt":null,"id":26457059360846,"position":1,"preview_image":{"aspect_ratio":0.75,"height":4032,"width":3024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938"},"aspect_ratio":0.75,"height":4032,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938","width":3024},{"alt":null,"id":26457053429838,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qast8wnip5satmbmz178.png?v=1756910938"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qast8wnip5satmbmz178.png?v=1756910938","width":1080},{"alt":null,"id":26486834102350,"position":3,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Sweatshirt_Forest_Green.webp?v=1757335157"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Sweatshirt_Forest_Green.webp?v=1757335157","width":1296}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Color","position":1,"values":["Forest Green"]},{"name":"Size","position":2,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-04-26T07:12:57-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
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{"item":{"id":7787512201294,"title":"Tarpon Rodeo Crop T-Shirt – Sage","handle":"tarpon-rodeo-crop-t-shirt-sage","description":"\u003cp data-start=\"534\" data-end=\"847\"\u003eFlorida legends don’t stay quiet.\u003cbr data-start=\"567\" data-end=\"570\"\u003eThe \u003cstrong data-start=\"574\" data-end=\"610\"\u003eTarpon Rodeo Crop T-Shirt – Sage\u003c\/strong\u003e features a detailed illustrated back graphic inspired by classic tarpon fishing and Jupiter’s deep-rooted water culture. A playful rodeo-style illustration meets vintage surf-shop energy for a look that’s equal parts coastal and iconic.\u003c\/p\u003e\n\u003cp data-start=\"849\" data-end=\"1092\"\u003ePrinted on a soft sage crop tee with a relaxed fit, this shirt is made for hot days, dock hangs, beach beers, and everything in between. Finished with a subtle front chest hit and warm accent tones, it’s a standout piece that still wears easy.\u003c\/p\u003e\n\u003cp data-start=\"1094\" data-end=\"1132\"\u003eThis is Florida style, Blueline style.\u003c\/p\u003e\n\u003chr data-start=\"1134\" data-end=\"1137\"\u003e\n\u003ch2 data-start=\"1139\" data-end=\"1160\"\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cul data-start=\"1161\" data-end=\"1422\"\u003e\n\u003cli data-start=\"1161\" data-end=\"1211\"\u003e\n\u003cp data-start=\"1163\" data-end=\"1211\"\u003eSoft, lightweight fabric with a broken-in feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1212\" data-end=\"1253\"\u003e\n\u003cp data-start=\"1214\" data-end=\"1253\"\u003eFlattering women’s cropped silhouette\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1254\" data-end=\"1291\"\u003e\n\u003cp data-start=\"1256\" data-end=\"1291\"\u003eLarge tarpon fishing back graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1292\" data-end=\"1319\"\u003e\n\u003cp data-start=\"1294\" data-end=\"1319\"\u003eSubtle front chest logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1320\" data-end=\"1364\"\u003e\n\u003cp data-start=\"1322\" data-end=\"1364\"\u003eSage green colorway with warm accent ink\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1365\" data-end=\"1422\"\u003e\n\u003cp data-start=\"1367\" data-end=\"1422\"\u003eDesigned by \u003cstrong data-start=\"1379\" data-end=\"1420\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eBlueline Surf \u0026amp; Paddle Co.\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1424\" data-end=\"1427\"\u003e\n\u003ch2 data-start=\"1429\" data-end=\"1442\"\u003eFit \u0026amp; Feel\u003c\/h2\u003e\n\u003cul data-start=\"1443\" data-end=\"1555\"\u003e\n\u003cli data-start=\"1443\" data-end=\"1466\"\u003e\n\u003cp data-start=\"1445\" data-end=\"1466\"\u003eWomen’s cropped fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1467\" data-end=\"1483\"\u003e\n\u003cp data-start=\"1469\" data-end=\"1483\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1484\" data-end=\"1507\"\u003e\n\u003cp data-start=\"1486\" data-end=\"1507\"\u003eRelaxed, easy drape\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1508\" data-end=\"1555\"\u003e\n\u003cp data-start=\"1510\" data-end=\"1555\"\u003ePerfect with denim, cutoffs, or linen pants\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-12-22T10:36:41-05:00","created_at":"2025-12-17T07:25:04-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - 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A playful rodeo-style illustration meets vintage surf-shop energy for a look that’s equal parts coastal and iconic.\u003c\/p\u003e\n\u003cp data-start=\"849\" data-end=\"1092\"\u003ePrinted on a soft sage crop tee with a relaxed fit, this shirt is made for hot days, dock hangs, beach beers, and everything in between. Finished with a subtle front chest hit and warm accent tones, it’s a standout piece that still wears easy.\u003c\/p\u003e\n\u003cp data-start=\"1094\" data-end=\"1132\"\u003eThis is Florida style, Blueline style.\u003c\/p\u003e\n\u003chr data-start=\"1134\" data-end=\"1137\"\u003e\n\u003ch2 data-start=\"1139\" data-end=\"1160\"\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cul data-start=\"1161\" data-end=\"1422\"\u003e\n\u003cli data-start=\"1161\" data-end=\"1211\"\u003e\n\u003cp data-start=\"1163\" data-end=\"1211\"\u003eSoft, lightweight fabric with a broken-in feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1212\" data-end=\"1253\"\u003e\n\u003cp data-start=\"1214\" data-end=\"1253\"\u003eFlattering women’s cropped silhouette\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1254\" data-end=\"1291\"\u003e\n\u003cp data-start=\"1256\" data-end=\"1291\"\u003eLarge tarpon fishing back graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1292\" data-end=\"1319\"\u003e\n\u003cp data-start=\"1294\" data-end=\"1319\"\u003eSubtle front chest logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1320\" data-end=\"1364\"\u003e\n\u003cp data-start=\"1322\" data-end=\"1364\"\u003eSage green colorway with warm accent ink\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1365\" data-end=\"1422\"\u003e\n\u003cp data-start=\"1367\" data-end=\"1422\"\u003eDesigned by \u003cstrong data-start=\"1379\" data-end=\"1420\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eBlueline Surf \u0026amp; Paddle Co.\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1424\" data-end=\"1427\"\u003e\n\u003ch2 data-start=\"1429\" data-end=\"1442\"\u003eFit \u0026amp; Feel\u003c\/h2\u003e\n\u003cul data-start=\"1443\" data-end=\"1555\"\u003e\n\u003cli data-start=\"1443\" data-end=\"1466\"\u003e\n\u003cp data-start=\"1445\" data-end=\"1466\"\u003eWomen’s cropped fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1467\" data-end=\"1483\"\u003e\n\u003cp data-start=\"1469\" data-end=\"1483\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1484\" data-end=\"1507\"\u003e\n\u003cp data-start=\"1486\" data-end=\"1507\"\u003eRelaxed, easy drape\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1508\" data-end=\"1555\"\u003e\n\u003cp data-start=\"1510\" data-end=\"1555\"\u003ePerfect with denim, cutoffs, or linen pants\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["XS","S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":285019635790,"handle":"womens-t-shirts","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2024-10-07T11:49:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women's T-Shirts","body_html":"\u003cp\u003eOur soft and premium Blueline Surf and Paddle Co.'s Women's T-Shirts. Designed for the women who love sun-soaked days and ocean breezes, our t-shirts are the perfect blend of comfort and style. Crafted from soft, breathable fabrics, these tees are ideal for everything from paddle sessions to laid-back beach days in Jupiter, FL. Featuring fun designs and the iconic Blueline logo, each shirt reflects the coastal lifestyle you live and love. With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. 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{"item":{"id":7832459051086,"title":"Women’s Jupiter Sucks Collab Crop Tee – Dark Heather Grey | Blueline Surf \u0026 Paddle","handle":"womens-jupiter-sucks-collab-crop-tee-dark-heather-grey","description":"\u003ch3 data-start=\"595\" data-end=\"656\"\u003eWomen’s Jupiter Sucks Collab Crop Tee – Dark Heather Grey\u003c\/h3\u003e\n\u003cp data-start=\"658\" data-end=\"721\"\u003eFor locals. For honorary locals.\u003cbr data-start=\"690\" data-end=\"693\"\u003eDefinitely not for everyone.\u003c\/p\u003e\n\u003cp data-start=\"723\" data-end=\"834\"\u003eThe women’s Jupiter Sucks collab crop tee brings the same unapologetic energy in a relaxed, modern cropped fit.\u003c\/p\u003e\n\u003cp data-start=\"836\" data-end=\"887\"\u003eDark heather grey with bold back artwork featuring:\u003c\/p\u003e\n\u003cp data-start=\"889\" data-end=\"1042\"\u003e• “Jupiter Sucks – Don’t Move Here” headline\u003cbr data-start=\"933\" data-end=\"936\"\u003e• “Y’ain’t Local” centerpiece\u003cbr data-start=\"965\" data-end=\"968\"\u003e• Jupiter Lighthouse inspired seal graphic\u003cbr data-start=\"1010\" data-end=\"1013\"\u003e• Clean left chest logo hit\u003c\/p\u003e\n\u003cp data-start=\"1044\" data-end=\"1173\"\u003eSoft, lightweight, and perfectly cropped for beach days, boat rides, morning coffee runs, or sunset hangs along the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1175\" data-end=\"1287\"\u003eYes, this design once inspired someone to leave a 1-star review and “take their money back to their home state.”\u003c\/p\u003e\n\u003cp data-start=\"1289\" data-end=\"1307\"\u003eWe wish them well.\u003c\/p\u003e\n\u003cp data-start=\"1309\" data-end=\"1344\"\u003eThis one’s for the ones who get it.\u003c\/p\u003e\n\u003cp data-start=\"1346\" data-end=\"1406\"\u003eRelaxed crop fit\u003cbr data-start=\"1362\" data-end=\"1365\"\u003eSlightly boxy silhouette\u003cbr data-start=\"1389\" data-end=\"1392\"\u003eTrue to size\u003c\/p\u003e\n\u003cp data-start=\"1408\" data-end=\"1569\"\u003eDesigned in Jupiter, Florida and inspired by the Jupiter Lighthouse and local surf culture. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T10:49:44-05:00","created_at":"2026-02-20T10:34:17-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - Tees","tags":[],"price":3400,"price_min":3400,"price_max":3400,"available":true,"price_varies":false,"compare_at_price":3400,"compare_at_price_min":3400,"compare_at_price_max":3400,"compare_at_price_varies":false,"variants":[{"id":43459192520782,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000153870","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Women’s Jupiter Sucks Collab Crop Tee – Dark Heather Grey | Blueline Surf \u0026 Paddle - S","public_title":"S","options":["S"],"price":3400,"weight":0,"compare_at_price":3400,"inventory_management":"shopify","barcode":"210000153870","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43459192488014,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000153869","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Women’s Jupiter Sucks Collab Crop Tee – Dark Heather Grey | Blueline Surf \u0026 Paddle - 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XL","public_title":"XL","options":["XL"],"price":3400,"weight":0,"compare_at_price":3400,"inventory_management":"shopify","barcode":"210000153867","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/womens-jupiter-sucks-crop-tee-back-jupiter-lighthouse-grey.jpg?v=1771618066","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/womens-jupiter-sucks-crop-tee-grey-front-jupiter-florida.jpg?v=1771618033","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-shirt-1-star-review-blueline-surf-paddle-jupiter-florida.jpg?v=1771616394"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/womens-jupiter-sucks-crop-tee-back-jupiter-lighthouse-grey.jpg?v=1771618066","options":["Size"],"media":[{"alt":"Women’s Jupiter Sucks crop tee dark heather grey with small chest logo by Blueline Surf and Paddle in Jupiter Florida","id":36059702460494,"position":1,"preview_image":{"aspect_ratio":1.008,"height":788,"width":794,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/womens-jupiter-sucks-crop-tee-back-jupiter-lighthouse-grey.jpg?v=1771618066"},"aspect_ratio":1.008,"height":788,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/womens-jupiter-sucks-crop-tee-back-jupiter-lighthouse-grey.jpg?v=1771618066","width":794},{"alt":"Women’s Jupiter Sucks crop tee dark heather grey with small chest logo by Blueline Surf and Paddle in Jupiter Florida","id":36059702427726,"position":2,"preview_image":{"aspect_ratio":1.073,"height":1206,"width":1294,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/womens-jupiter-sucks-crop-tee-grey-front-jupiter-florida.jpg?v=1771618033"},"aspect_ratio":1.073,"height":1206,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/womens-jupiter-sucks-crop-tee-grey-front-jupiter-florida.jpg?v=1771618033","width":1294},{"alt":"Customer 1-star review about the Jupiter Sucks Don’t Move Here shirt at Blueline Surf and Paddle surf shop in Jupiter Florida","id":36065561673806,"position":3,"preview_image":{"aspect_ratio":0.75,"height":5712,"width":4284,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-shirt-1-star-review-blueline-surf-paddle-jupiter-florida.jpg?v=1771616394"},"aspect_ratio":0.75,"height":5712,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-shirt-1-star-review-blueline-surf-paddle-jupiter-florida.jpg?v=1771616394","width":4284}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"595\" data-end=\"656\"\u003eWomen’s Jupiter Sucks Collab Crop Tee – Dark Heather Grey\u003c\/h3\u003e\n\u003cp data-start=\"658\" data-end=\"721\"\u003eFor locals. For honorary locals.\u003cbr data-start=\"690\" data-end=\"693\"\u003eDefinitely not for everyone.\u003c\/p\u003e\n\u003cp data-start=\"723\" data-end=\"834\"\u003eThe women’s Jupiter Sucks collab crop tee brings the same unapologetic energy in a relaxed, modern cropped fit.\u003c\/p\u003e\n\u003cp data-start=\"836\" data-end=\"887\"\u003eDark heather grey with bold back artwork featuring:\u003c\/p\u003e\n\u003cp data-start=\"889\" data-end=\"1042\"\u003e• “Jupiter Sucks – Don’t Move Here” headline\u003cbr data-start=\"933\" data-end=\"936\"\u003e• “Y’ain’t Local” centerpiece\u003cbr data-start=\"965\" data-end=\"968\"\u003e• Jupiter Lighthouse inspired seal graphic\u003cbr data-start=\"1010\" data-end=\"1013\"\u003e• Clean left chest logo hit\u003c\/p\u003e\n\u003cp data-start=\"1044\" data-end=\"1173\"\u003eSoft, lightweight, and perfectly cropped for beach days, boat rides, morning coffee runs, or sunset hangs along the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1175\" data-end=\"1287\"\u003eYes, this design once inspired someone to leave a 1-star review and “take their money back to their home state.”\u003c\/p\u003e\n\u003cp data-start=\"1289\" data-end=\"1307\"\u003eWe wish them well.\u003c\/p\u003e\n\u003cp data-start=\"1309\" data-end=\"1344\"\u003eThis one’s for the ones who get it.\u003c\/p\u003e\n\u003cp data-start=\"1346\" data-end=\"1406\"\u003eRelaxed crop fit\u003cbr data-start=\"1362\" data-end=\"1365\"\u003eSlightly boxy silhouette\u003cbr data-start=\"1389\" data-end=\"1392\"\u003eTrue to size\u003c\/p\u003e\n\u003cp data-start=\"1408\" data-end=\"1569\"\u003eDesigned in Jupiter, Florida and inspired by the Jupiter Lighthouse and local surf culture. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":285019635790,"handle":"womens-t-shirts","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2024-10-07T11:49:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women's T-Shirts","body_html":"\u003cp\u003eOur soft and premium Blueline Surf and Paddle Co.'s Women's T-Shirts. Designed for the women who love sun-soaked days and ocean breezes, our t-shirts are the perfect blend of comfort and style. Crafted from soft, breathable fabrics, these tees are ideal for everything from paddle sessions to laid-back beach days in Jupiter, FL. Featuring fun designs and the iconic Blueline logo, each shirt reflects the coastal lifestyle you live and love. With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
[{"alt":"Women’s Jupiter Sucks crop tee dark heather grey with small chest logo by Blueline Surf and Paddle in Jupiter Florida","id":36059702460494,"position":1,"preview_image":{"aspect_ratio":1.008,"height":788,"width":794,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/womens-jupiter-sucks-crop-tee-back-jupiter-lighthouse-grey.jpg?v=1771618066"},"aspect_ratio":1.008,"height":788,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/womens-jupiter-sucks-crop-tee-back-jupiter-lighthouse-grey.jpg?v=1771618066","width":794},{"alt":"Women’s Jupiter Sucks crop tee dark heather grey with small chest logo by Blueline Surf and Paddle in Jupiter Florida","id":36059702427726,"position":2,"preview_image":{"aspect_ratio":1.073,"height":1206,"width":1294,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/womens-jupiter-sucks-crop-tee-grey-front-jupiter-florida.jpg?v=1771618033"},"aspect_ratio":1.073,"height":1206,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/womens-jupiter-sucks-crop-tee-grey-front-jupiter-florida.jpg?v=1771618033","width":1294},{"alt":"Customer 1-star review about the Jupiter Sucks Don’t Move Here shirt at Blueline Surf and Paddle surf shop in Jupiter Florida","id":36065561673806,"position":3,"preview_image":{"aspect_ratio":0.75,"height":5712,"width":4284,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-shirt-1-star-review-blueline-surf-paddle-jupiter-florida.jpg?v=1771616394"},"aspect_ratio":0.75,"height":5712,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-shirt-1-star-review-blueline-surf-paddle-jupiter-florida.jpg?v=1771616394","width":4284}]
{"item":{"id":7787510825038,"title":"Diamond Crop T-Shirt Coal\/White","handle":"diamond-crop-t-shirt-coal-white","description":"\u003cp data-start=\"456\" data-end=\"723\"\u003eSometimes less really is more.\u003cbr data-start=\"486\" data-end=\"489\"\u003eThe \u003cstrong data-start=\"493\" data-end=\"532\"\u003eDiamond Crop T-Shirt – Coal \/ White\u003c\/strong\u003e keeps it clean with a bold back hit and a subtle front chest logo, making it an easy everyday go-to. Designed with a flattering cropped fit and soft fabric that feels broken-in from day one.\u003c\/p\u003e\n\u003cp data-start=\"725\" data-end=\"928\"\u003ePerfect for post-surf hangs, beach walks, workouts, or pairing with high-waisted denim. Finished with Blueline Surf \u0026amp; Paddle Co. branding inspired by Jupiter, Florida and the laid-back coastal lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"930\" data-end=\"1005\"\u003eThis is the kind of tee you grab without thinking and somehow always works.\u003c\/p\u003e\n\u003chr data-start=\"1007\" data-end=\"1010\"\u003e\n\u003ch2 data-start=\"1012\" data-end=\"1033\"\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cul data-start=\"1034\" data-end=\"1260\"\u003e\n\u003cli data-start=\"1034\" data-end=\"1062\"\u003e\n\u003cp data-start=\"1036\" data-end=\"1062\"\u003eSoft, lightweight fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1063\" data-end=\"1096\"\u003e\n\u003cp data-start=\"1065\" data-end=\"1096\"\u003eFlattering cropped silhouette\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1097\" data-end=\"1131\"\u003e\n\u003cp data-start=\"1099\" data-end=\"1131\"\u003eBold diamond logo back graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1132\" data-end=\"1170\"\u003e\n\u003cp data-start=\"1134\" data-end=\"1170\"\u003eSmall front chest logo for balance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1171\" data-end=\"1214\"\u003e\n\u003cp data-start=\"1173\" data-end=\"1214\"\u003eCoal tee with high-contrast white print\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1215\" data-end=\"1260\"\u003e\n\u003cp data-start=\"1217\" data-end=\"1260\"\u003eDesigned \u0026amp; printed locally in Jupiter, FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1262\" data-end=\"1265\"\u003e\n\u003ch2 data-start=\"1267\" data-end=\"1280\"\u003eFit \u0026amp; Feel\u003c\/h2\u003e\n\u003cul data-start=\"1281\" data-end=\"1367\"\u003e\n\u003cli data-start=\"1281\" data-end=\"1304\"\u003e\n\u003cp data-start=\"1283\" data-end=\"1304\"\u003eWomen’s cropped fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1305\" data-end=\"1321\"\u003e\n\u003cp data-start=\"1307\" data-end=\"1321\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1322\" data-end=\"1343\"\u003e\n\u003cp data-start=\"1324\" data-end=\"1343\"\u003eHits at the waist\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1344\" data-end=\"1367\"\u003e\n\u003cp data-start=\"1346\" data-end=\"1367\"\u003eRelaxed, easy drape\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-12-22T10:34:17-05:00","created_at":"2025-12-17T07:22:50-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - Tees","tags":[],"price":3200,"price_min":3200,"price_max":3200,"available":true,"price_varies":false,"compare_at_price":3200,"compare_at_price_min":3200,"compare_at_price_max":3200,"compare_at_price_varies":false,"variants":[{"id":43240731869262,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"210000151197","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Diamond Crop T-Shirt Coal\/White - XS","public_title":"XS","options":["XS"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000151197","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43240731902030,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000151198","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Diamond Crop T-Shirt Coal\/White - S","public_title":"S","options":["S"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000151198","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43240731934798,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000151199","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Diamond Crop T-Shirt Coal\/White - M","public_title":"M","options":["M"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000151199","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43240731836494,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000151196","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Diamond Crop T-Shirt Coal\/White - L","public_title":"L","options":["L"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000151196","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43240731803726,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000151195","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Diamond Crop T-Shirt Coal\/White - XL","public_title":"XL","options":["XL"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000151195","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-crop-tshirt-coal-white-back.png?v=1770752555","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-crop-tshirt-coal-white-front.png?v=1770752581","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-detail-white.png?v=1770752608"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-crop-tshirt-coal-white-back.png?v=1770752555","options":["Size"],"media":[{"alt":"Blueline Diamond crop t-shirt in coal with white back logo","id":33877994864718,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-crop-tshirt-coal-white-back.png?v=1770752555"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-crop-tshirt-coal-white-back.png?v=1770752555","width":1080},{"alt":"Blueline Diamond crop t-shirt coal front view with chest logo","id":33877994831950,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-crop-tshirt-coal-white-front.png?v=1770752581"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-crop-tshirt-coal-white-front.png?v=1770752581","width":1080},{"alt":"Blueline Surf \u0026 Paddle diamond logo in white on coal t-shirt","id":33877999452238,"position":3,"preview_image":{"aspect_ratio":1.31,"height":852,"width":1116,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-detail-white.png?v=1770752608"},"aspect_ratio":1.31,"height":852,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-detail-white.png?v=1770752608","width":1116}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"456\" data-end=\"723\"\u003eSometimes less really is more.\u003cbr data-start=\"486\" data-end=\"489\"\u003eThe \u003cstrong data-start=\"493\" data-end=\"532\"\u003eDiamond Crop T-Shirt – Coal \/ White\u003c\/strong\u003e keeps it clean with a bold back hit and a subtle front chest logo, making it an easy everyday go-to. Designed with a flattering cropped fit and soft fabric that feels broken-in from day one.\u003c\/p\u003e\n\u003cp data-start=\"725\" data-end=\"928\"\u003ePerfect for post-surf hangs, beach walks, workouts, or pairing with high-waisted denim. Finished with Blueline Surf \u0026amp; Paddle Co. branding inspired by Jupiter, Florida and the laid-back coastal lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"930\" data-end=\"1005\"\u003eThis is the kind of tee you grab without thinking and somehow always works.\u003c\/p\u003e\n\u003chr data-start=\"1007\" data-end=\"1010\"\u003e\n\u003ch2 data-start=\"1012\" data-end=\"1033\"\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cul data-start=\"1034\" data-end=\"1260\"\u003e\n\u003cli data-start=\"1034\" data-end=\"1062\"\u003e\n\u003cp data-start=\"1036\" data-end=\"1062\"\u003eSoft, lightweight fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1063\" data-end=\"1096\"\u003e\n\u003cp data-start=\"1065\" data-end=\"1096\"\u003eFlattering cropped silhouette\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1097\" data-end=\"1131\"\u003e\n\u003cp data-start=\"1099\" data-end=\"1131\"\u003eBold diamond logo back graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1132\" data-end=\"1170\"\u003e\n\u003cp data-start=\"1134\" data-end=\"1170\"\u003eSmall front chest logo for balance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1171\" data-end=\"1214\"\u003e\n\u003cp data-start=\"1173\" data-end=\"1214\"\u003eCoal tee with high-contrast white print\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1215\" data-end=\"1260\"\u003e\n\u003cp data-start=\"1217\" data-end=\"1260\"\u003eDesigned \u0026amp; printed locally in Jupiter, FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1262\" data-end=\"1265\"\u003e\n\u003ch2 data-start=\"1267\" data-end=\"1280\"\u003eFit \u0026amp; Feel\u003c\/h2\u003e\n\u003cul data-start=\"1281\" data-end=\"1367\"\u003e\n\u003cli data-start=\"1281\" data-end=\"1304\"\u003e\n\u003cp data-start=\"1283\" data-end=\"1304\"\u003eWomen’s cropped fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1305\" data-end=\"1321\"\u003e\n\u003cp data-start=\"1307\" data-end=\"1321\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1322\" data-end=\"1343\"\u003e\n\u003cp data-start=\"1324\" data-end=\"1343\"\u003eHits at the waist\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1344\" data-end=\"1367\"\u003e\n\u003cp data-start=\"1346\" data-end=\"1367\"\u003eRelaxed, easy drape\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["XS","S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":285019635790,"handle":"womens-t-shirts","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2024-10-07T11:49:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women's T-Shirts","body_html":"\u003cp\u003eOur soft and premium Blueline Surf and Paddle Co.'s Women's T-Shirts. Designed for the women who love sun-soaked days and ocean breezes, our t-shirts are the perfect blend of comfort and style. Crafted from soft, breathable fabrics, these tees are ideal for everything from paddle sessions to laid-back beach days in Jupiter, FL. Featuring fun designs and the iconic Blueline logo, each shirt reflects the coastal lifestyle you live and love. With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
[{"alt":"Blueline Diamond crop t-shirt in coal with white back logo","id":33877994864718,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-crop-tshirt-coal-white-back.png?v=1770752555"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-crop-tshirt-coal-white-back.png?v=1770752555","width":1080},{"alt":"Blueline Diamond crop t-shirt coal front view with chest logo","id":33877994831950,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-crop-tshirt-coal-white-front.png?v=1770752581"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-crop-tshirt-coal-white-front.png?v=1770752581","width":1080},{"alt":"Blueline Surf \u0026 Paddle diamond logo in white on coal t-shirt","id":33877999452238,"position":3,"preview_image":{"aspect_ratio":1.31,"height":852,"width":1116,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-detail-white.png?v=1770752608"},"aspect_ratio":1.31,"height":852,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-detail-white.png?v=1770752608","width":1116}]
{"item":{"id":7777507180622,"title":"JUP Trucker Hat – Tan\/Camo","handle":"jup-trucker-hat-tan-camo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Trucker Hat in Tan\/Camo blends bold Jupiter style with a rugged outdoor look. Featuring oversized JUP lettering across the foam front and a camo brim and mesh back, this hat delivers lightweight comfort and coastal attitude. Perfect for boating, beach days, fishing, and everyday Florida living.\u003c\/p\u003e","published_at":"2025-12-06T14:24:37-05:00","created_at":"2025-12-03T06:45:17-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["camo","Foam Hat","Hat","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202386821198,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150729","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Tan\/Camo","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150729","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037","options":["Title"],"media":[{"alt":"JUP Trucker Hat Tan\/Camo with bold JUP lettering and camo brim on dock in Jupiter Florida","id":32086692167758,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Trucker Hat in Tan\/Camo blends bold Jupiter style with a rugged outdoor look. Featuring oversized JUP lettering across the foam front and a camo brim and mesh back, this hat delivers lightweight comfort and coastal attitude. Perfect for boating, beach days, fishing, and everyday Florida living.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Signature JUP \u0026 Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}}]}
[{"alt":"JUP Trucker Hat Tan\/Camo with bold JUP lettering and camo brim on dock in Jupiter Florida","id":32086692167758,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037","width":2848}]
{"item":{"id":7777506918478,"title":"JUP Trucker Hat – Olive\/Camo","handle":"jup-trucker-hat-olive-camo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRep your Jupiter pride with the JUP Trucker Hat in Olive\/Camo. This hat blends a bold JUP front patch with a rugged camo bill, giving you a true Florida-outdoors look. Lightweight, breathable, and built for everyday wear—from paddle sessions on the Loxahatchee to afternoons in town.\u003cbr data-start=\"649\" data-end=\"652\"\u003eA local favorite and a must-have for anyone who calls Jupiter home.\u003c\/p\u003e","published_at":"2025-12-06T14:32:13-05:00","created_at":"2025-12-03T06:45:14-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["camo","Foam Hat","Hat","Jup","Jupiter","jupiter surf shop","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":2499,"compare_at_price_min":2499,"compare_at_price_max":2499,"compare_at_price_varies":false,"variants":[{"id":43202386526286,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150730","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Olive\/Camo","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2499,"inventory_management":"shopify","barcode":"210000150730","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_and_camo_trucker_hat_Jupiter_FL.jpg?v=1765049583"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_and_camo_trucker_hat_Jupiter_FL.jpg?v=1765049583","options":["Title"],"media":[{"alt":"JUP olive and camo trucker hat on dock by the water in Jupiter, Florida","id":32086902079566,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_and_camo_trucker_hat_Jupiter_FL.jpg?v=1765049583"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_and_camo_trucker_hat_Jupiter_FL.jpg?v=1765049583","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRep your Jupiter pride with the JUP Trucker Hat in Olive\/Camo. This hat blends a bold JUP front patch with a rugged camo bill, giving you a true Florida-outdoors look. Lightweight, breathable, and built for everyday wear—from paddle sessions on the Loxahatchee to afternoons in town.\u003cbr data-start=\"649\" data-end=\"652\"\u003eA local favorite and a must-have for anyone who calls Jupiter home.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Signature JUP \u0026 Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}}]}
[{"alt":"JUP olive and camo trucker hat on dock by the water in Jupiter, Florida","id":32086902079566,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_and_camo_trucker_hat_Jupiter_FL.jpg?v=1765049583"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_and_camo_trucker_hat_Jupiter_FL.jpg?v=1765049583","width":2848}]
{"item":{"id":7828179681358,"title":"Classic Blueline Cord Hat – Cadet \/ Stone | Blueline Surf \u0026amp; Paddle Jupiter Florida","handle":"classic-blueline-cord-hat-cadet-stone-hc-fl","description":"\u003ch3 data-start=\"801\" data-end=\"846\"\u003eClassic Blueline Cord Hat – Cadet \/ Stone\u003c\/h3\u003e\n\u003cp data-start=\"848\" data-end=\"878\"\u003eCalm color. Classic structure.\u003c\/p\u003e\n\u003cp data-start=\"880\" data-end=\"1022\"\u003eThe Classic Blueline Cord Hat in cadet blue pairs soft corduroy texture with clean stone embroidery and a braided rope accent across the bill.\u003c\/p\u003e\n\u003cp data-start=\"1024\" data-end=\"1069\"\u003eSubtle coastal tone with everyday durability.\u003c\/p\u003e\n\u003cp data-start=\"1071\" data-end=\"1079\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1081\" data-end=\"1230\"\u003e• Premium corduroy construction\u003cbr data-start=\"1112\" data-end=\"1115\"\u003e• Cadet blue colorway\u003cbr data-start=\"1136\" data-end=\"1139\"\u003e• Stone embroidered Blueline logo\u003cbr data-start=\"1172\" data-end=\"1175\"\u003e• Braided rope accent\u003cbr data-start=\"1196\" data-end=\"1199\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1232\" data-end=\"1329\"\u003eMade for dock mornings, paddle sessions, surf checks, and slow afternoons along the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1331\" data-end=\"1495\"\u003eDesigned in Jupiter, Florida and inspired by the lifestyle surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T14:17:11-05:00","created_at":"2026-02-13T13:54:11-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Flat Brim","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43444152860750,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000153646","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Classic Blueline Cord Hat – Cadet \/ Stone | Blueline Surf \u0026amp; Paddle Jupiter Florida","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000153646","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2026-02-21at8.55.03AM.png?v=1771682148"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2026-02-21at8.55.03AM.png?v=1771682148","options":["Title"],"media":[{"alt":null,"id":36081782620238,"position":1,"preview_image":{"aspect_ratio":0.756,"height":1900,"width":1436,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2026-02-21at8.55.03AM.png?v=1771682148"},"aspect_ratio":0.756,"height":1900,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2026-02-21at8.55.03AM.png?v=1771682148","width":1436}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"801\" data-end=\"846\"\u003eClassic Blueline Cord Hat – Cadet \/ Stone\u003c\/h3\u003e\n\u003cp data-start=\"848\" data-end=\"878\"\u003eCalm color. Classic structure.\u003c\/p\u003e\n\u003cp data-start=\"880\" data-end=\"1022\"\u003eThe Classic Blueline Cord Hat in cadet blue pairs soft corduroy texture with clean stone embroidery and a braided rope accent across the bill.\u003c\/p\u003e\n\u003cp data-start=\"1024\" data-end=\"1069\"\u003eSubtle coastal tone with everyday durability.\u003c\/p\u003e\n\u003cp data-start=\"1071\" data-end=\"1079\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1081\" data-end=\"1230\"\u003e• Premium corduroy construction\u003cbr data-start=\"1112\" data-end=\"1115\"\u003e• Cadet blue colorway\u003cbr data-start=\"1136\" data-end=\"1139\"\u003e• Stone embroidered Blueline logo\u003cbr data-start=\"1172\" data-end=\"1175\"\u003e• Braided rope accent\u003cbr data-start=\"1196\" data-end=\"1199\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1232\" data-end=\"1329\"\u003eMade for dock mornings, paddle sessions, surf checks, and slow afternoons along the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1331\" data-end=\"1495\"\u003eDesigned in Jupiter, Florida and inspired by the lifestyle surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-04-23T07:14:52-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Blueline’s Signature Performance Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}}]}
[{"alt":null,"id":36081782620238,"position":1,"preview_image":{"aspect_ratio":0.756,"height":1900,"width":1436,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2026-02-21at8.55.03AM.png?v=1771682148"},"aspect_ratio":0.756,"height":1900,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2026-02-21at8.55.03AM.png?v=1771682148","width":1436}]
{"item":{"id":7828095172686,"title":"Diamond Cord Hat – Bone Cream \/ Navy | Blueline Surf \u0026 Paddle Jupiter Florida","handle":"diamond-cord-hat-bone-cream-navy-lc-us","description":"\u003ch3 data-start=\"823\" data-end=\"863\"\u003eDiamond Cord Hat – Bone Cream \/ Navy\u003c\/h3\u003e\n\u003cp data-start=\"865\" data-end=\"895\"\u003eClean tone. Classic structure.\u003c\/p\u003e\n\u003cp data-start=\"897\" data-end=\"1038\"\u003eThe Diamond Cord Hat in bone cream features soft corduroy texture paired with a navy woven diamond Blueline patch for a sharp coastal finish.\u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1077\"\u003eUnderstated. Timeless. Built for sun.\u003c\/p\u003e\n\u003cp data-start=\"1079\" data-end=\"1087\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1089\" data-end=\"1247\"\u003e• Premium corduroy construction\u003cbr data-start=\"1120\" data-end=\"1123\"\u003e• Bone cream colorway\u003cbr data-start=\"1144\" data-end=\"1147\"\u003e• Navy woven diamond Blueline patch\u003cbr data-start=\"1182\" data-end=\"1185\"\u003e• Structured mid-profile fit\u003cbr data-start=\"1213\" data-end=\"1216\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1249\" data-end=\"1334\"\u003eMade for dock mornings, paddle sessions, beach afternoons, and everyday Jupiter wear.\u003c\/p\u003e\n\u003cp data-start=\"1336\" data-end=\"1517\"\u003eDesigned in Jupiter, Florida and inspired by the lifestyle surrounding the Jupiter Lighthouse and Intracoastal. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T13:51:14-05:00","created_at":"2026-02-13T13:03:15-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Unstructured","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43444014022734,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000153630","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Diamond Cord Hat – Bone Cream \/ Navy | Blueline Surf \u0026 Paddle Jupiter Florida","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000153630","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-cord-hat-bone-cream-jupiter-florida.jpg?v=1771866676"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-cord-hat-bone-cream-jupiter-florida.jpg?v=1771866676","options":["Title"],"media":[{"alt":"Blueline diamond corduroy hat in bone cream with navy patch photographed in Jupiter Florida","id":36082602410062,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-cord-hat-bone-cream-jupiter-florida.jpg?v=1771866676"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-cord-hat-bone-cream-jupiter-florida.jpg?v=1771866676","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"823\" data-end=\"863\"\u003eDiamond Cord Hat – Bone Cream \/ Navy\u003c\/h3\u003e\n\u003cp data-start=\"865\" data-end=\"895\"\u003eClean tone. Classic structure.\u003c\/p\u003e\n\u003cp data-start=\"897\" data-end=\"1038\"\u003eThe Diamond Cord Hat in bone cream features soft corduroy texture paired with a navy woven diamond Blueline patch for a sharp coastal finish.\u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1077\"\u003eUnderstated. Timeless. Built for sun.\u003c\/p\u003e\n\u003cp data-start=\"1079\" data-end=\"1087\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1089\" data-end=\"1247\"\u003e• Premium corduroy construction\u003cbr data-start=\"1120\" data-end=\"1123\"\u003e• Bone cream colorway\u003cbr data-start=\"1144\" data-end=\"1147\"\u003e• Navy woven diamond Blueline patch\u003cbr data-start=\"1182\" data-end=\"1185\"\u003e• Structured mid-profile fit\u003cbr data-start=\"1213\" data-end=\"1216\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1249\" data-end=\"1334\"\u003eMade for dock mornings, paddle sessions, beach afternoons, and everyday Jupiter wear.\u003c\/p\u003e\n\u003cp data-start=\"1336\" data-end=\"1517\"\u003eDesigned in Jupiter, Florida and inspired by the lifestyle surrounding the Jupiter Lighthouse and Intracoastal. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
[{"alt":"Blueline diamond corduroy hat in bone cream with navy patch photographed in Jupiter Florida","id":36082602410062,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-cord-hat-bone-cream-jupiter-florida.jpg?v=1771866676"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-cord-hat-bone-cream-jupiter-florida.jpg?v=1771866676","width":2848}]
{"item":{"id":7735698587726,"title":"OC Jupiter Sweatshirt Rose","handle":"oc-jupiter-sweatshirt-rose","description":"\u003cp data-end=\"1086\" data-start=\"719\"\u003eWrap yourself in comfort with the \u003cstrong data-end=\"804\" data-start=\"771\"\u003eOC Jupiter Sweatshirt in Rose\u003c\/strong\u003e. This lightweight yet cozy crewneck is crafted from an ultra-soft cotton blend, offering the perfect mix of warmth and breathability. The rose hue adds a touch of effortless style, while the bold white \u003cstrong data-end=\"1018\" data-start=\"1007\"\u003eJUPITER\u003c\/strong\u003e lettering a node to your favorite Palm Beach destination.\u003c\/p\u003e\n\u003cul data-end=\"1288\" data-start=\"1088\"\u003e\n\u003cli data-end=\"1122\" data-start=\"1088\"\u003e\n\u003cp data-end=\"1122\" data-start=\"1090\"\u003eSuper-soft cotton blend fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1145\" data-start=\"1123\"\u003e\n\u003cp data-end=\"1145\" data-start=\"1125\"\u003eRelaxed unisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1181\" data-start=\"1146\"\u003e\n\u003cp data-end=\"1181\" data-start=\"1148\"\u003eWhite “JUPITER” block lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1231\" data-start=\"1182\"\u003e\n\u003cp data-end=\"1231\" data-start=\"1184\"\u003eRibbed cuffs and waistband for a classic look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1288\" data-start=\"1232\"\u003e\n\u003cp data-end=\"1288\" data-start=\"1234\"\u003ePerfect for cool beach mornings, travel, or lounging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1400\" data-start=\"1290\"\u003eSimple, stylish, and inspired by life in \u003cstrong data-end=\"1351\" data-start=\"1331\"\u003eJupiter, Florida\u003c\/strong\u003e — this sweatshirt is an essential winter addition. \u003c\/p\u003e","published_at":"2025-10-16T09:50:09-04:00","created_at":"2025-10-16T09:40:38-04:00","vendor":"Oat Collective","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":5500,"price_min":5500,"price_max":5500,"available":true,"price_varies":false,"compare_at_price":5500,"compare_at_price_min":5500,"compare_at_price_max":5500,"compare_at_price_varies":false,"variants":[{"id":43044610342990,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000147570","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Sweatshirt Rose - S","public_title":"S","options":["S"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147570","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43044610375758,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000147571","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Sweatshirt Rose - M","public_title":"M","options":["M"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147571","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43044610408526,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000147572","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt Rose - 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This lightweight yet cozy crewneck is crafted from an ultra-soft cotton blend, offering the perfect mix of warmth and breathability. The rose hue adds a touch of effortless style, while the bold white \u003cstrong data-end=\"1018\" data-start=\"1007\"\u003eJUPITER\u003c\/strong\u003e lettering a node to your favorite Palm Beach destination.\u003c\/p\u003e\n\u003cul data-end=\"1288\" data-start=\"1088\"\u003e\n\u003cli data-end=\"1122\" data-start=\"1088\"\u003e\n\u003cp data-end=\"1122\" data-start=\"1090\"\u003eSuper-soft cotton blend fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1145\" data-start=\"1123\"\u003e\n\u003cp data-end=\"1145\" data-start=\"1125\"\u003eRelaxed unisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1181\" data-start=\"1146\"\u003e\n\u003cp data-end=\"1181\" data-start=\"1148\"\u003eWhite “JUPITER” block lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1231\" data-start=\"1182\"\u003e\n\u003cp data-end=\"1231\" data-start=\"1184\"\u003eRibbed cuffs and waistband for a classic look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1288\" data-start=\"1232\"\u003e\n\u003cp data-end=\"1288\" data-start=\"1234\"\u003ePerfect for cool beach mornings, travel, or lounging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1400\" data-start=\"1290\"\u003eSimple, stylish, and inspired by life in \u003cstrong data-end=\"1351\" data-start=\"1331\"\u003eJupiter, Florida\u003c\/strong\u003e — this sweatshirt is an essential winter addition. \u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}}]}
[{"alt":"OC Jupiter Sweatshirt in Rose pink with bold white JUPITER lettering across the chest, laid flat against a white background.","id":27115288592462,"position":1,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_soft_rose-colored_sweatshirt_featuring_the_word_JUPITER_in_large_white_block_lettersThe_fabric_s_cozy_texture_and_muted_pink_tone_capture_a_relaxed_coastal_feel_perfect_for_cool_mornings_or_casual_afternoons_in_Jupiter_Florida..webp?v=1760731342"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_soft_rose-colored_sweatshirt_featuring_the_word_JUPITER_in_large_white_block_lettersThe_fabric_s_cozy_texture_and_muted_pink_tone_capture_a_relaxed_coastal_feel_perfect_for_cool_mornings_or_casual_afternoons_in_Jupiter_Florida..webp?v=1760731342","width":1296}]
{"item":{"id":7735698686030,"title":"OC Jupiter Sweatshirt Athletic Heather","handle":"oc-jupiter-sweatshirt-athletic-heather","description":"\u003cp data-end=\"1002\" data-start=\"644\"\u003eThe effortlessly classic \u003cstrong data-end=\"741\" data-start=\"714\"\u003eJUPITER Gray Sweatshirt\u003c\/strong\u003e. Made from soft, mid-weight fabric, this crewneck offers the perfect balance of comfort and casual style. The bold white lettering stands out against the heather gray base. \u003c\/p\u003e\n\u003cul data-end=\"1189\" data-start=\"1004\"\u003e\n\u003cli data-end=\"1044\" data-start=\"1004\"\u003e\n\u003cp data-end=\"1044\" data-start=\"1006\"\u003eSoft and durable cotton-blend fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1067\" data-start=\"1045\"\u003e\n\u003cp data-end=\"1067\" data-start=\"1047\"\u003eRelaxed unisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1094\" data-start=\"1068\"\u003e\n\u003cp data-end=\"1094\" data-start=\"1070\"\u003eClassic crewneck style\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1147\" data-start=\"1095\"\u003e\n\u003cp data-end=\"1147\" data-start=\"1097\"\u003eWhite “JUPITER” block lettering across the chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1189\" data-start=\"1148\"\u003e\n\u003cp data-end=\"1189\" data-start=\"1150\"\u003ePerfect for layering or everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-16T09:49:41-04:00","created_at":"2025-10-16T09:41:22-04:00","vendor":"Oat Collective","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":5500,"price_min":5500,"price_max":5500,"available":true,"price_varies":false,"compare_at_price":5500,"compare_at_price_min":5500,"compare_at_price_max":5500,"compare_at_price_varies":false,"variants":[{"id":43044610605134,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000147574","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Sweatshirt Athletic Heather - S","public_title":"S","options":["S"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147574","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43044610637902,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000147575","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt Athletic Heather - M","public_title":"M","options":["M"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147575","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43044610670670,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000147576","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt Athletic Heather - L","public_title":"L","options":["L"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147576","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43044610703438,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000147577","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt Athletic Heather - XL","public_title":"XL","options":["XL"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147577","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_cozy_gray_sweatshirt_with_the_word_JUPITER_boldly_printed_in_large_white_block_letters_across_the_chest_is_neatly_folded_against_a_clean_white_background..webp?v=1760729510"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_cozy_gray_sweatshirt_with_the_word_JUPITER_boldly_printed_in_large_white_block_letters_across_the_chest_is_neatly_folded_against_a_clean_white_background..webp?v=1760729510","options":["Size"],"media":[{"alt":"Gray JUPITER sweatshirt with bold white block lettering, folded neatly against a white background.","id":27115282202702,"position":1,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_cozy_gray_sweatshirt_with_the_word_JUPITER_boldly_printed_in_large_white_block_letters_across_the_chest_is_neatly_folded_against_a_clean_white_background..webp?v=1760729510"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_cozy_gray_sweatshirt_with_the_word_JUPITER_boldly_printed_in_large_white_block_letters_across_the_chest_is_neatly_folded_against_a_clean_white_background..webp?v=1760729510","width":1296}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-end=\"1002\" data-start=\"644\"\u003eThe effortlessly classic \u003cstrong data-end=\"741\" data-start=\"714\"\u003eJUPITER Gray Sweatshirt\u003c\/strong\u003e. Made from soft, mid-weight fabric, this crewneck offers the perfect balance of comfort and casual style. The bold white lettering stands out against the heather gray base. \u003c\/p\u003e\n\u003cul data-end=\"1189\" data-start=\"1004\"\u003e\n\u003cli data-end=\"1044\" data-start=\"1004\"\u003e\n\u003cp data-end=\"1044\" data-start=\"1006\"\u003eSoft and durable cotton-blend fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1067\" data-start=\"1045\"\u003e\n\u003cp data-end=\"1067\" data-start=\"1047\"\u003eRelaxed unisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1094\" data-start=\"1068\"\u003e\n\u003cp data-end=\"1094\" data-start=\"1070\"\u003eClassic crewneck style\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1147\" data-start=\"1095\"\u003e\n\u003cp data-end=\"1147\" data-start=\"1097\"\u003eWhite “JUPITER” block lettering across the chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1189\" data-start=\"1148\"\u003e\n\u003cp data-end=\"1189\" data-start=\"1150\"\u003ePerfect for layering or everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
[{"alt":"Gray JUPITER sweatshirt with bold white block lettering, folded neatly against a white background.","id":27115282202702,"position":1,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_cozy_gray_sweatshirt_with_the_word_JUPITER_boldly_printed_in_large_white_block_letters_across_the_chest_is_neatly_folded_against_a_clean_white_background..webp?v=1760729510"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_cozy_gray_sweatshirt_with_the_word_JUPITER_boldly_printed_in_large_white_block_letters_across_the_chest_is_neatly_folded_against_a_clean_white_background..webp?v=1760729510","width":1296}]
{"item":{"id":7685515804750,"title":"Women’s OG Blueline Logo UV Long Sleeve – White","handle":"womens-og-blueline-logo-uv-long-sleeve-white","description":"\u003cp data-start=\"416\" data-end=\"790\"\u003eMeet your new go-to sun shirt for Florida living. The Women’s OG Blueline Logo UV Long Sleeve in White delivers lightweight performance, full-coverage UPF protection, and the coastal style Jupiter is known for. Whether you’re paddling, boating, beach-walking, or grabbing a drink on the dock, this women’s surf shirt keeps you cool, dry, and protected under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"792\" data-end=\"979\"\u003eDesigned for active days on the water and laid-back afternoons by the marina, the quick-dry fabric and flattering athletic fit make it one of the best sun shirts for women in Jupiter, FL.\u003c\/p\u003e\n\u003cul data-start=\"981\" data-end=\"1299\"\u003e\n\u003cli data-start=\"981\" data-end=\"1025\"\u003e\n\u003cp data-start=\"983\" data-end=\"1025\"\u003eUPF sun protection for long days outside\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1026\" data-end=\"1071\"\u003e\n\u003cp data-start=\"1028\" data-end=\"1071\"\u003eLightweight, breathable, quick-dry fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1072\" data-end=\"1112\"\u003e\n\u003cp data-start=\"1074\" data-end=\"1112\"\u003eOG Blueline circle logo on the front\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1113\" data-end=\"1193\"\u003e\n\u003cp data-start=\"1115\" data-end=\"1193\"\u003ePerfect for paddleboarding, boating, beach days, and everyday sun protection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1194\" data-end=\"1299\"\u003e\n\u003cp data-start=\"1196\" data-end=\"1299\"\u003eIdeal for shoppers searching for \u003cem data-start=\"1229\" data-end=\"1249\"\u003ewomen’s sun shirts\u003c\/em\u003e, \u003cem data-start=\"1251\" data-end=\"1264\"\u003esurf shirts\u003c\/em\u003e, and \u003cem data-start=\"1270\" data-end=\"1297\"\u003eJupiter surf shop apparel\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1301\" data-end=\"1373\"\u003eA Blueline staple built for hot days, salty hair, and nonstop adventure.\u003c\/p\u003e","published_at":"2025-08-20T10:24:10-04:00","created_at":"2025-08-20T10:22:00-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - UV - UVRashguards","tags":[],"price":4800,"price_min":4800,"price_max":4800,"available":true,"price_varies":false,"compare_at_price":4800,"compare_at_price_min":4800,"compare_at_price_max":4800,"compare_at_price_varies":false,"variants":[{"id":42812722937934,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000146575","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Women’s OG Blueline Logo UV Long Sleeve – White - S","public_title":"S","options":["S"],"price":4800,"weight":0,"compare_at_price":4800,"inventory_management":"shopify","barcode":"210000146575","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42812722905166,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000146574","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Women’s OG Blueline Logo UV Long Sleeve – White - M","public_title":"M","options":["M"],"price":4800,"weight":0,"compare_at_price":4800,"inventory_management":"shopify","barcode":"210000146574","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42812722872398,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000146573","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Women’s OG Blueline Logo UV Long Sleeve – White - L","public_title":"L","options":["L"],"price":4800,"weight":0,"compare_at_price":4800,"inventory_management":"shopify","barcode":"210000146573","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42812722839630,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000146572","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Women’s OG Blueline Logo UV Long Sleeve – White - XL","public_title":"XL","options":["XL"],"price":4800,"weight":0,"compare_at_price":4800,"inventory_management":"shopify","barcode":"210000146572","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-apparel-uv-shirt-jupiter-florida-south-florida-lifestyle.jpg?v=1761674413"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-apparel-uv-shirt-jupiter-florida-south-florida-lifestyle.jpg?v=1761674413","options":["Size"],"media":[{"alt":"Woman wearing Blueline Surf \u0026 Paddle UV shirt and blue hat holding a Blueline Jupiter Lighthouse koozie on the Intracoastal Waterway in Jupiter, Florida, showcasing South Florida surf and paddle lifestyle apparel.","id":26381008994382,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-apparel-uv-shirt-jupiter-florida-south-florida-lifestyle.jpg?v=1761674413"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-apparel-uv-shirt-jupiter-florida-south-florida-lifestyle.jpg?v=1761674413","width":1365}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"416\" data-end=\"790\"\u003eMeet your new go-to sun shirt for Florida living. The Women’s OG Blueline Logo UV Long Sleeve in White delivers lightweight performance, full-coverage UPF protection, and the coastal style Jupiter is known for. Whether you’re paddling, boating, beach-walking, or grabbing a drink on the dock, this women’s surf shirt keeps you cool, dry, and protected under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"792\" data-end=\"979\"\u003eDesigned for active days on the water and laid-back afternoons by the marina, the quick-dry fabric and flattering athletic fit make it one of the best sun shirts for women in Jupiter, FL.\u003c\/p\u003e\n\u003cul data-start=\"981\" data-end=\"1299\"\u003e\n\u003cli data-start=\"981\" data-end=\"1025\"\u003e\n\u003cp data-start=\"983\" data-end=\"1025\"\u003eUPF sun protection for long days outside\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1026\" data-end=\"1071\"\u003e\n\u003cp data-start=\"1028\" data-end=\"1071\"\u003eLightweight, breathable, quick-dry fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1072\" data-end=\"1112\"\u003e\n\u003cp data-start=\"1074\" data-end=\"1112\"\u003eOG Blueline circle logo on the front\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1113\" data-end=\"1193\"\u003e\n\u003cp data-start=\"1115\" data-end=\"1193\"\u003ePerfect for paddleboarding, boating, beach days, and everyday sun protection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1194\" data-end=\"1299\"\u003e\n\u003cp data-start=\"1196\" data-end=\"1299\"\u003eIdeal for shoppers searching for \u003cem data-start=\"1229\" data-end=\"1249\"\u003ewomen’s sun shirts\u003c\/em\u003e, \u003cem data-start=\"1251\" data-end=\"1264\"\u003esurf shirts\u003c\/em\u003e, and \u003cem data-start=\"1270\" data-end=\"1297\"\u003eJupiter surf shop apparel\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1301\" data-end=\"1373\"\u003eA Blueline staple built for hot days, salty hair, and nonstop adventure.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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Whether you're paddleboarding in Jupiter, catching waves, or simply relaxing on the beach, our sun shirts are crafted from lightweight, moisture-wicking fabrics designed to shield your skin from harmful rays. With sleek, flattering designs and a variety of colors, these shirts bring both function and fashion to your outdoor adventures.\u003c\/p\u003e\n\u003cp\u003eGear up for sun-drenched days with a UV sun shirt that’s made to move with you, providing ultimate protection without sacrificing the laid-back coastal style that defines Blueline.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:54-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/240229_Panas-9763.jpg?v=1728316194"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. 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[{"alt":"Woman wearing Blueline Surf \u0026 Paddle UV shirt and blue hat holding a Blueline Jupiter Lighthouse koozie on the Intracoastal Waterway in Jupiter, Florida, showcasing South Florida surf and paddle lifestyle apparel.","id":26381008994382,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-apparel-uv-shirt-jupiter-florida-south-florida-lifestyle.jpg?v=1761674413"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-apparel-uv-shirt-jupiter-florida-south-florida-lifestyle.jpg?v=1761674413","width":1365}]
{"item":{"id":7828095303758,"title":"Diamond Cord Hat – Agave Cream \/ Maroon | Blueline Surf \u0026 Paddle Jupiter Florida","handle":"diamond-cord-hat-agave-cream-maroon-lc-us","description":"\u003ch3 data-start=\"874\" data-end=\"917\"\u003eDiamond Cord Hat – Agave Cream \/ Maroon\u003c\/h3\u003e\n\u003cp data-start=\"919\" data-end=\"953\"\u003eTextured. Timeless. Coastal ready.\u003c\/p\u003e\n\u003cp data-start=\"955\" data-end=\"1089\"\u003eThe Diamond Cord Hat in agave cream pairs soft corduroy texture with a maroon woven diamond Blueline patch for a clean vintage finish.\u003c\/p\u003e\n\u003cp data-start=\"1091\" data-end=\"1119\"\u003eSubtle color. 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[{"alt":"Blueline diamond corduroy hat in agave cream with maroon patch photographed in Jupiter Florida","id":36082217386062,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-cord-hat-agave-cream-jupiter-florida.jpg?v=1771865927"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-cord-hat-agave-cream-jupiter-florida.jpg?v=1771865927","width":2848}]
{"item":{"id":7824266002510,"title":"Three Shells Jupiter Sweatshirt – Athletic Heather","handle":"three-shells-jupiter-sweatshirt-athletic-heather","description":"\u003cdiv class=\"text-base my-auto mx-auto [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"27507e7e-0cc4-439d-a1dc-cafa09b0bec3\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"507\" data-end=\"733\"\u003eSome designs just feel right.\u003cbr data-start=\"536\" data-end=\"539\"\u003eThe \u003cstrong data-start=\"543\" data-end=\"597\"\u003eThree Shells Jupiter Sweatshirt – Athletic Heather\u003c\/strong\u003e features three soft blue shell graphics paired with a subtle “Jupiter” hit, capturing the calm, coastal rhythm of Florida’s east coast.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"1008\"\u003eMade with a comfortable fleece blend, this sweatshirt is perfect for cool beach mornings, sunset walks, post-paddle hangs, or throwing on after a long day in the sun. The Athletic Heather color keeps it versatile, while the shell design adds just the right amount of charm.\u003c\/p\u003e\n\u003cp data-start=\"1010\" data-end=\"1087\"\u003eThis is the sweatshirt you keep by the door because it always comes with you.\u003c\/p\u003e\n\u003chr data-start=\"1089\" data-end=\"1092\"\u003e\n\u003ch2 data-start=\"1094\" data-end=\"1115\"\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cul data-start=\"1116\" data-end=\"1365\"\u003e\n\u003cli data-start=\"1116\" data-end=\"1160\"\u003e\n\u003cp data-start=\"1118\" data-end=\"1160\"\u003eSoft fleece interior for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1161\" data-end=\"1196\"\u003e\n\u003cp data-start=\"1163\" data-end=\"1196\"\u003eClassic crewneck sweatshirt fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1197\" data-end=\"1240\"\u003e\n\u003cp data-start=\"1199\" data-end=\"1240\"\u003eThree shell graphic with “Jupiter” text\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1241\" data-end=\"1283\"\u003e\n\u003cp data-start=\"1243\" data-end=\"1283\"\u003eEasy-to-wear Athletic Heather colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1284\" data-end=\"1319\"\u003e\n\u003cp data-start=\"1286\" data-end=\"1319\"\u003eLightweight warmth without bulk\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1320\" data-end=\"1365\"\u003e\n\u003cp data-start=\"1322\" data-end=\"1365\"\u003eInspired by Jupiter, Florida coastal life\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1367\" data-end=\"1370\"\u003e\n\u003ch2 data-start=\"1372\" data-end=\"1385\"\u003eFit \u0026amp; Feel\u003c\/h2\u003e\n\u003cul data-start=\"1386\" data-end=\"1472\"\u003e\n\u003cli data-start=\"1386\" data-end=\"1400\"\u003e\n\u003cp data-start=\"1388\" data-end=\"1400\"\u003eUnisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1401\" data-end=\"1417\"\u003e\n\u003cp data-start=\"1403\" data-end=\"1417\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1418\" data-end=\"1447\"\u003e\n\u003cp data-start=\"1420\" data-end=\"1447\"\u003eRelaxed, comfortable feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1448\" data-end=\"1472\"\u003e\n\u003cp data-start=\"1450\" data-end=\"1472\"\u003ePerfect for layering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2026-02-09T13:30:08-05:00","created_at":"2026-02-09T12:59:09-05:00","vendor":"Techstyles Sportswear","type":"Ladies Non-Blueline - 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The Athletic Heather color keeps it versatile, while the shell design adds just the right amount of charm.\u003c\/p\u003e\n\u003cp data-start=\"1010\" data-end=\"1087\"\u003eThis is the sweatshirt you keep by the door because it always comes with you.\u003c\/p\u003e\n\u003chr data-start=\"1089\" data-end=\"1092\"\u003e\n\u003ch2 data-start=\"1094\" data-end=\"1115\"\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cul data-start=\"1116\" data-end=\"1365\"\u003e\n\u003cli data-start=\"1116\" data-end=\"1160\"\u003e\n\u003cp data-start=\"1118\" data-end=\"1160\"\u003eSoft fleece interior for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1161\" data-end=\"1196\"\u003e\n\u003cp data-start=\"1163\" data-end=\"1196\"\u003eClassic crewneck sweatshirt fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1197\" data-end=\"1240\"\u003e\n\u003cp data-start=\"1199\" data-end=\"1240\"\u003eThree shell graphic with “Jupiter” text\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1241\" data-end=\"1283\"\u003e\n\u003cp data-start=\"1243\" data-end=\"1283\"\u003eEasy-to-wear Athletic Heather colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1284\" data-end=\"1319\"\u003e\n\u003cp data-start=\"1286\" data-end=\"1319\"\u003eLightweight warmth without bulk\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1320\" data-end=\"1365\"\u003e\n\u003cp data-start=\"1322\" data-end=\"1365\"\u003eInspired by Jupiter, Florida coastal life\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1367\" data-end=\"1370\"\u003e\n\u003ch2 data-start=\"1372\" data-end=\"1385\"\u003eFit \u0026amp; Feel\u003c\/h2\u003e\n\u003cul data-start=\"1386\" data-end=\"1472\"\u003e\n\u003cli data-start=\"1386\" data-end=\"1400\"\u003e\n\u003cp data-start=\"1388\" data-end=\"1400\"\u003eUnisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1401\" data-end=\"1417\"\u003e\n\u003cp data-start=\"1403\" data-end=\"1417\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1418\" data-end=\"1447\"\u003e\n\u003cp data-start=\"1420\" data-end=\"1447\"\u003eRelaxed, comfortable feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1448\" data-end=\"1472\"\u003e\n\u003cp data-start=\"1450\" data-end=\"1472\"\u003ePerfect for layering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"},"options":[{"name":"Size","position":1,"values":["XS","S","L","M","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
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{"item":{"id":7828095696974,"title":"Diamond Cord Hat – Cadet Cream \/ Maroon | Blueline Surf \u0026 Paddle Jupiter Florida","handle":"diamond-cord-hat-cadet-cream-maroon-lc-us","description":"\u003ch3 data-start=\"861\" data-end=\"904\"\u003eDiamond Cord Hat – Cadet Cream \/ Maroon\u003c\/h3\u003e\n\u003cp data-start=\"906\" data-end=\"945\"\u003eTextured finish. Classic color balance.\u003c\/p\u003e\n\u003cp data-start=\"947\" data-end=\"1095\"\u003eThe Diamond Cord Hat in cadet blue pairs soft corduroy construction with a cream and maroon woven diamond Blueline patch for a vintage coastal look.\u003c\/p\u003e\n\u003cp data-start=\"1097\" data-end=\"1131\"\u003eSubtle depth. Everyday durability.\u003c\/p\u003e\n\u003cp data-start=\"1133\" data-end=\"1141\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1143\" data-end=\"1313\"\u003e• Premium corduroy construction\u003cbr data-start=\"1174\" data-end=\"1177\"\u003e• Cadet blue colorway\u003cbr data-start=\"1198\" data-end=\"1201\"\u003e• Cream and maroon woven diamond Blueline patch\u003cbr data-start=\"1248\" data-end=\"1251\"\u003e• Structured mid-profile fit\u003cbr data-start=\"1279\" data-end=\"1282\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1315\" data-end=\"1390\"\u003eBuilt for dock mornings, boat days, beach walks, and everyday Jupiter wear.\u003c\/p\u003e\n\u003cp data-start=\"1392\" data-end=\"1573\"\u003eDesigned in Jupiter, Florida and inspired by the lifestyle surrounding the Jupiter Lighthouse and Intracoastal. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T14:21:01-05:00","created_at":"2026-02-13T13:05:06-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Unstructured","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43444016250958,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000153632","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Diamond Cord Hat – Cadet Cream \/ Maroon | Blueline Surf \u0026 Paddle Jupiter Florida","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000153632","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-cord-hat-cadet-jupiter-florida.jpg?v=1771866395"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-cord-hat-cadet-jupiter-florida.jpg?v=1771866395","options":["Title"],"media":[{"alt":"Blueline diamond corduroy hat in cadet blue with cream and maroon patch photographed in Jupiter Florida","id":36082209161294,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-cord-hat-cadet-jupiter-florida.jpg?v=1771866395"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-cord-hat-cadet-jupiter-florida.jpg?v=1771866395","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"861\" data-end=\"904\"\u003eDiamond Cord Hat – Cadet Cream \/ Maroon\u003c\/h3\u003e\n\u003cp data-start=\"906\" data-end=\"945\"\u003eTextured finish. Classic color balance.\u003c\/p\u003e\n\u003cp data-start=\"947\" data-end=\"1095\"\u003eThe Diamond Cord Hat in cadet blue pairs soft corduroy construction with a cream and maroon woven diamond Blueline patch for a vintage coastal look.\u003c\/p\u003e\n\u003cp data-start=\"1097\" data-end=\"1131\"\u003eSubtle depth. Everyday durability.\u003c\/p\u003e\n\u003cp data-start=\"1133\" data-end=\"1141\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1143\" data-end=\"1313\"\u003e• Premium corduroy construction\u003cbr data-start=\"1174\" data-end=\"1177\"\u003e• Cadet blue colorway\u003cbr data-start=\"1198\" data-end=\"1201\"\u003e• Cream and maroon woven diamond Blueline patch\u003cbr data-start=\"1248\" data-end=\"1251\"\u003e• Structured mid-profile fit\u003cbr data-start=\"1279\" data-end=\"1282\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1315\" data-end=\"1390\"\u003eBuilt for dock mornings, boat days, beach walks, and everyday Jupiter wear.\u003c\/p\u003e\n\u003cp data-start=\"1392\" data-end=\"1573\"\u003eDesigned in Jupiter, Florida and inspired by the lifestyle surrounding the Jupiter Lighthouse and Intracoastal. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":305423220814,"handle":"spring-break-gear-guide","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2026-03-10T12:50:23-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Spring Break Gear Guide","body_html":"\u003cp\u003eAll your must have products for Spring Break 2026 in one place. Gear up and start packing your bags today. \u003c\/p\u003e","image":{"created_at":"2026-03-10T14:21:48-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-123_1.jpg?v=1773166908"}}]}
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{"item":{"id":7824265969742,"title":"Three Shells Jupiter Sweatshirt – Pink","handle":"three-shells-jupiter-sweatshirt-pink","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"7294fc26-2ce4-4874-9385-ba2ec5cefff0\" data-testid=\"conversation-turn-2\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"3418ffcd-aeb0-4390-9293-402705601da9\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"493\" data-end=\"721\"\u003eSunrise tones, salty air, and a little Jupiter magic.\u003cbr data-start=\"546\" data-end=\"549\"\u003eThe \u003cstrong data-start=\"553\" data-end=\"595\"\u003eThree Shells Jupiter Sweatshirt – Pink\u003c\/strong\u003e features three bold shell graphics with a playful “Jupiter” hit, giving a nod to beach mornings and laid-back Florida living.\u003c\/p\u003e\n\u003cp data-start=\"723\" data-end=\"953\"\u003eMade from a comfortable fleece blend, this crewneck is perfect for post-beach layers, sunset walks, coffee runs, and cozy nights by the water. The soft pink color adds warmth and personality while staying easy to style year-round.\u003c\/p\u003e\n\u003cp data-start=\"955\" data-end=\"1034\"\u003eThis is the sweatshirt you grab when the breeze rolls in and plans stay casual.\u003c\/p\u003e\n\u003chr data-start=\"1036\" data-end=\"1039\"\u003e\n\u003ch2 data-start=\"1041\" data-end=\"1062\"\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cul data-start=\"1063\" data-end=\"1294\"\u003e\n\u003cli data-start=\"1063\" data-end=\"1108\"\u003e\n\u003cp data-start=\"1065\" data-end=\"1108\"\u003eSoft fleece interior for everyday comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1109\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1111\" data-end=\"1144\"\u003eClassic crewneck sweatshirt fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1188\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1188\"\u003eThree shell graphic with “Jupiter” text\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1189\" data-end=\"1214\"\u003e\n\u003cp data-start=\"1191\" data-end=\"1214\"\u003eCoastal pink colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1215\" data-end=\"1250\"\u003e\n\u003cp data-start=\"1217\" data-end=\"1250\"\u003eLightweight warmth without bulk\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1251\" data-end=\"1294\"\u003e\n\u003cp data-start=\"1253\" data-end=\"1294\"\u003eInspired by Jupiter, Florida beach life\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1296\" data-end=\"1299\"\u003e\n\u003ch2 data-start=\"1301\" data-end=\"1314\"\u003eFit \u0026amp; Feel\u003c\/h2\u003e\n\u003cul data-start=\"1315\" data-end=\"1413\"\u003e\n\u003cli data-start=\"1315\" data-end=\"1329\"\u003e\n\u003cp data-start=\"1317\" data-end=\"1329\"\u003eUnisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1330\" data-end=\"1346\"\u003e\n\u003cp data-start=\"1332\" data-end=\"1346\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1347\" data-end=\"1376\"\u003e\n\u003cp data-start=\"1349\" data-end=\"1376\"\u003eRelaxed, comfortable feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1377\" data-end=\"1413\"\u003e\n\u003cp data-start=\"1379\" data-end=\"1413\"\u003eEasy to layer over tees or tanks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","published_at":"2026-02-09T13:25:32-05:00","created_at":"2026-02-09T12:59:04-05:00","vendor":"Techstyles Sportswear","type":"Ladies Non-Blueline - 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The soft pink color adds warmth and personality while staying easy to style year-round.\u003c\/p\u003e\n\u003cp data-start=\"955\" data-end=\"1034\"\u003eThis is the sweatshirt you grab when the breeze rolls in and plans stay casual.\u003c\/p\u003e\n\u003chr data-start=\"1036\" data-end=\"1039\"\u003e\n\u003ch2 data-start=\"1041\" data-end=\"1062\"\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cul data-start=\"1063\" data-end=\"1294\"\u003e\n\u003cli data-start=\"1063\" data-end=\"1108\"\u003e\n\u003cp data-start=\"1065\" data-end=\"1108\"\u003eSoft fleece interior for everyday comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1109\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1111\" data-end=\"1144\"\u003eClassic crewneck sweatshirt fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1188\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1188\"\u003eThree shell graphic with “Jupiter” text\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1189\" data-end=\"1214\"\u003e\n\u003cp data-start=\"1191\" data-end=\"1214\"\u003eCoastal pink colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1215\" data-end=\"1250\"\u003e\n\u003cp data-start=\"1217\" data-end=\"1250\"\u003eLightweight warmth without bulk\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1251\" data-end=\"1294\"\u003e\n\u003cp data-start=\"1253\" data-end=\"1294\"\u003eInspired by Jupiter, Florida beach life\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1296\" data-end=\"1299\"\u003e\n\u003ch2 data-start=\"1301\" data-end=\"1314\"\u003eFit \u0026amp; Feel\u003c\/h2\u003e\n\u003cul data-start=\"1315\" data-end=\"1413\"\u003e\n\u003cli data-start=\"1315\" data-end=\"1329\"\u003e\n\u003cp data-start=\"1317\" data-end=\"1329\"\u003eUnisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1330\" data-end=\"1346\"\u003e\n\u003cp data-start=\"1332\" data-end=\"1346\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1347\" data-end=\"1376\"\u003e\n\u003cp data-start=\"1349\" data-end=\"1376\"\u003eRelaxed, comfortable feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1377\" data-end=\"1413\"\u003e\n\u003cp data-start=\"1379\" data-end=\"1413\"\u003eEasy to layer over tees or tanks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e"},"options":[{"name":"Size","position":1,"values":["XS","S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
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{"item":{"id":7824266199118,"title":"Three Shells Jupiter T-Shirt – Pink","handle":"three-shells-jupiter-t-shirt-pink","description":"\u003cp data-start=\"405\" data-end=\"620\"\u003eA little beach magic goes a long way.\u003cbr data-start=\"442\" data-end=\"445\"\u003eThe \u003cstrong data-start=\"449\" data-end=\"484\"\u003eThree Shells Jupiter Tee – Pink\u003c\/strong\u003e features a trio of bold shell graphics paired with a playful “Jupiter” hit, celebrating the coastal vibe that makes this place special.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"844\"\u003ePrinted on a soft pink tee with a relaxed, flattering fit, it’s perfect for beach days, farmers markets, coffee runs, and salty afternoons that turn into sunset plans. Easy to style, easy to love, and unmistakably Jupiter.\u003c\/p\u003e\n\u003cp data-start=\"846\" data-end=\"895\"\u003eThis one feels like summer, no matter the season.\u003c\/p\u003e\n\u003chr data-start=\"897\" data-end=\"900\"\u003e\n\u003ch2 data-start=\"902\" data-end=\"923\"\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cul data-start=\"924\" data-end=\"1142\"\u003e\n\u003cli data-start=\"924\" data-end=\"973\"\u003e\n\u003cp data-start=\"926\" data-end=\"973\"\u003eSoft, lightweight fabric with a lived-in feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"974\" data-end=\"995\"\u003e\n\u003cp data-start=\"976\" data-end=\"995\"\u003eRelaxed, easy fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"996\" data-end=\"1039\"\u003e\n\u003cp data-start=\"998\" data-end=\"1039\"\u003eThree shell graphic with “Jupiter” text\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1040\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1042\" data-end=\"1064\"\u003eBeachy pink colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1093\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1093\"\u003eEffortless coastal style\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1094\" data-end=\"1142\"\u003e\n\u003cp data-start=\"1096\" data-end=\"1142\"\u003eDesigned with Jupiter, Florida vibes in mind\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1144\" data-end=\"1147\"\u003e\n\u003ch2 data-start=\"1149\" data-end=\"1162\"\u003eFit \u0026amp; Feel\u003c\/h2\u003e\n\u003cul data-start=\"1163\" data-end=\"1274\"\u003e\n\u003cli data-start=\"1163\" data-end=\"1186\"\u003e\n\u003cp data-start=\"1165\" data-end=\"1186\"\u003eWomen’s relaxed fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1187\" data-end=\"1203\"\u003e\n\u003cp data-start=\"1189\" data-end=\"1203\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1204\" data-end=\"1243\"\u003e\n\u003cp data-start=\"1206\" data-end=\"1243\"\u003eHits at the waist or slightly below\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1244\" data-end=\"1274\"\u003e\n\u003cp data-start=\"1246\" data-end=\"1274\"\u003eComfortable and breathable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2026-02-09T13:34:09-05:00","created_at":"2026-02-09T13:00:00-05:00","vendor":"Techstyles Sportswear","type":"Ladies Non-Blueline - 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Easy to style, easy to love, and unmistakably Jupiter.\u003c\/p\u003e\n\u003cp data-start=\"846\" data-end=\"895\"\u003eThis one feels like summer, no matter the season.\u003c\/p\u003e\n\u003chr data-start=\"897\" data-end=\"900\"\u003e\n\u003ch2 data-start=\"902\" data-end=\"923\"\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cul data-start=\"924\" data-end=\"1142\"\u003e\n\u003cli data-start=\"924\" data-end=\"973\"\u003e\n\u003cp data-start=\"926\" data-end=\"973\"\u003eSoft, lightweight fabric with a lived-in feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"974\" data-end=\"995\"\u003e\n\u003cp data-start=\"976\" data-end=\"995\"\u003eRelaxed, easy fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"996\" data-end=\"1039\"\u003e\n\u003cp data-start=\"998\" data-end=\"1039\"\u003eThree shell graphic with “Jupiter” text\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1040\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1042\" data-end=\"1064\"\u003eBeachy pink colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1093\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1093\"\u003eEffortless coastal style\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1094\" data-end=\"1142\"\u003e\n\u003cp data-start=\"1096\" data-end=\"1142\"\u003eDesigned with Jupiter, Florida vibes in mind\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1144\" data-end=\"1147\"\u003e\n\u003ch2 data-start=\"1149\" data-end=\"1162\"\u003eFit \u0026amp; Feel\u003c\/h2\u003e\n\u003cul data-start=\"1163\" data-end=\"1274\"\u003e\n\u003cli data-start=\"1163\" data-end=\"1186\"\u003e\n\u003cp data-start=\"1165\" data-end=\"1186\"\u003eWomen’s relaxed fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1187\" data-end=\"1203\"\u003e\n\u003cp data-start=\"1189\" data-end=\"1203\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1204\" data-end=\"1243\"\u003e\n\u003cp data-start=\"1206\" data-end=\"1243\"\u003eHits at the waist or slightly below\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1244\" data-end=\"1274\"\u003e\n\u003cp data-start=\"1246\" data-end=\"1274\"\u003eComfortable and breathable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["XS","S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":285019635790,"handle":"womens-t-shirts","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2024-10-07T11:49:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women's T-Shirts","body_html":"\u003cp\u003eOur soft and premium Blueline Surf and Paddle Co.'s Women's T-Shirts. Designed for the women who love sun-soaked days and ocean breezes, our t-shirts are the perfect blend of comfort and style. Crafted from soft, breathable fabrics, these tees are ideal for everything from paddle sessions to laid-back beach days in Jupiter, FL. Featuring fun designs and the iconic Blueline logo, each shirt reflects the coastal lifestyle you live and love. With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. 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Inspired by blue skies, ocean water, and everyday beach routines, this hoodie fits right into life on the coast.\u003c\/p\u003e\n\u003cp data-start=\"749\" data-end=\"1009\"\u003eMade with a soft fleece blend, it’s perfect for cool mornings at the shop, post-paddle layers, sunset hangs, and breezy nights by the water. Finished with \u003cstrong data-start=\"904\" data-end=\"948\"\u003eBlueline Surf \u0026amp; Paddle Co. – Jupiter, FL\u003c\/strong\u003e, this hoodie blends premium comfort with local surf culture.\u003c\/p\u003e\n\u003cp data-start=\"1011\" data-end=\"1048\"\u003eThrow it on, grab your board, and go.\u003c\/p\u003e\n\u003chr data-start=\"1050\" data-end=\"1053\"\u003e\n\u003ch2 data-start=\"1055\" data-end=\"1076\"\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cul data-start=\"1077\" data-end=\"1340\"\u003e\n\u003cli data-start=\"1077\" data-end=\"1121\"\u003e\n\u003cp data-start=\"1079\" data-end=\"1121\"\u003eSoft fleece interior for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1122\" data-end=\"1162\"\u003e\n\u003cp data-start=\"1124\" data-end=\"1162\"\u003eClassic hoodie fit with relaxed feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1163\" data-end=\"1208\"\u003e\n\u003cp data-start=\"1165\" data-end=\"1208\"\u003eRetro “Meet Me At The Beach” back graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1209\" data-end=\"1237\"\u003e\n\u003cp data-start=\"1211\" data-end=\"1237\"\u003eSubtle front chest print\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1238\" data-end=\"1286\"\u003e\n\u003cp data-start=\"1240\" data-end=\"1286\"\u003eCoastal blue colorway inspired by ocean days\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1287\" data-end=\"1340\"\u003e\n\u003cp data-start=\"1289\" data-end=\"1340\"\u003eDesigned with Jupiter, Florida beach life in mind\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1342\" data-end=\"1345\"\u003e\n\u003ch2 data-start=\"1347\" data-end=\"1360\"\u003eFit \u0026amp; Feel\u003c\/h2\u003e\n\u003cul data-start=\"1361\" data-end=\"1447\"\u003e\n\u003cli data-start=\"1361\" data-end=\"1375\"\u003e\n\u003cp data-start=\"1363\" data-end=\"1375\"\u003eUnisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1376\" data-end=\"1392\"\u003e\n\u003cp data-start=\"1378\" data-end=\"1392\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1393\" data-end=\"1423\"\u003e\n\u003cp data-start=\"1395\" data-end=\"1423\"\u003eCozy without feeling bulky\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1424\" data-end=\"1447\"\u003e\n\u003cp data-start=\"1426\" data-end=\"1447\"\u003eEasy everyday layer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["XS","S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}}]}
[{"alt":"Woman wearing Meet Me At The Beach blue hoodie holding surfboard outside Blueline Surf \u0026 Paddle","id":35582576984142,"position":1,"preview_image":{"aspect_ratio":0.75,"height":4032,"width":3024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/meet-me-at-the-beach-hoodie-blue-lifestyle.heic?v=1770754836"},"aspect_ratio":0.75,"height":4032,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/meet-me-at-the-beach-hoodie-blue-lifestyle.heic?v=1770754836","width":3024},{"alt":"Meet Me At The Beach hoodie in blue front view with chest logo","id":35582548607054,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/meet-me-at-the-beach-hoodie-blue-front.png?v=1770754868"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/meet-me-at-the-beach-hoodie-blue-front.png?v=1770754868","width":1080},{"alt":"Meet Me At The Beach hoodie blue back view with large graphic","id":35582548639822,"position":3,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/meet-me-at-the-beach-hoodie-blue-back.png?v=1770754886"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/meet-me-at-the-beach-hoodie-blue-back.png?v=1770754886","width":1080}]
{"item":{"id":7820256182350,"title":"Meet Me At The Beach Hoodie Athletic Heather","handle":"meet-me-at-the-beach-hoodie-athletic-heather","description":"\u003ch2 data-start=\"464\" data-end=\"491\"\u003eFull Product Description\u003c\/h2\u003e\n\u003cp data-start=\"492\" data-end=\"809\"\u003eSome plans don’t need details. Just a place.\u003cbr data-start=\"536\" data-end=\"539\"\u003eThe \u003cstrong data-start=\"543\" data-end=\"574\"\u003eMeet Me At The Beach Hoodie\u003c\/strong\u003e captures that easygoing coastal mindset with a bold, retro-inspired back print and a subtle front chest hit. Printed on a soft Athletic Heather hoodie, it’s the perfect weight for cool mornings, breezy evenings, and post-sunset hangs.\u003c\/p\u003e\n\u003cp data-start=\"811\" data-end=\"1002\"\u003eDesigned for beach lovers, paddle crew meetups, and anyone who knows the best conversations happen barefoot. Finished with \u003cstrong data-start=\"934\" data-end=\"978\"\u003eBlueline Surf \u0026amp; Paddle Co. – Jupiter, FL\u003c\/strong\u003e for a true local touch.\u003c\/p\u003e\n\u003cp data-start=\"1004\" data-end=\"1121\"\u003eThrow it on after a paddle, wear it to grab coffee, or keep it close for sunset sessions. This one lives in rotation.\u003c\/p\u003e\n\u003ch2 data-start=\"1128\" data-end=\"1149\"\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cul data-start=\"1150\" data-end=\"1422\"\u003e\n\u003cli data-start=\"1150\" data-end=\"1198\"\u003e\n\u003cp data-start=\"1152\" data-end=\"1198\"\u003eSuper soft fleece blend for everyday comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1199\" data-end=\"1229\"\u003e\n\u003cp data-start=\"1201\" data-end=\"1229\"\u003eRelaxed fit, easy to layer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1230\" data-end=\"1275\"\u003e\n\u003cp data-start=\"1232\" data-end=\"1275\"\u003eRetro “Meet Me At The Beach” back graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1276\" data-end=\"1320\"\u003e\n\u003cp data-start=\"1278\" data-end=\"1320\"\u003eSmall front chest print for a clean look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1321\" data-end=\"1371\"\u003e\n\u003cp data-start=\"1323\" data-end=\"1371\"\u003eAthletic Heather colorway goes with everything\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1372\" data-end=\"1422\"\u003e\n\u003cp data-start=\"1374\" data-end=\"1422\"\u003eDesigned \u0026amp; printed locally in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"1429\" data-end=\"1442\"\u003eFit \u0026amp; Feel\u003c\/h2\u003e\n\u003cul data-start=\"1443\" data-end=\"1505\"\u003e\n\u003cli data-start=\"1443\" data-end=\"1457\"\u003e\n\u003cp data-start=\"1445\" data-end=\"1457\"\u003eUnisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1458\" data-end=\"1474\"\u003e\n\u003cp data-start=\"1460\" data-end=\"1474\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1475\" data-end=\"1505\"\u003e\n\u003cp data-start=\"1477\" data-end=\"1505\"\u003eCozy without feeling bulky\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2026-02-02T13:46:33-05:00","created_at":"2026-02-02T13:26:31-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - Hoodies","tags":[],"price":6500,"price_min":6500,"price_max":6500,"available":false,"price_varies":false,"compare_at_price":6500,"compare_at_price_min":6500,"compare_at_price_max":6500,"compare_at_price_varies":false,"variants":[{"id":43418986053710,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"210000150751","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Meet Me At The Beach Hoodie Athletic Heather - XS","public_title":"XS","options":["XS"],"price":6500,"weight":0,"compare_at_price":6500,"inventory_management":"shopify","barcode":"210000150751","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43418986086478,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150752","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Meet Me At The Beach Hoodie Athletic Heather - S","public_title":"S","options":["S"],"price":6500,"weight":0,"compare_at_price":6500,"inventory_management":"shopify","barcode":"210000150752","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43418986217550,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150753","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Meet Me At The Beach Hoodie Athletic Heather - 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Just a place.\u003cbr data-start=\"536\" data-end=\"539\"\u003eThe \u003cstrong data-start=\"543\" data-end=\"574\"\u003eMeet Me At The Beach Hoodie\u003c\/strong\u003e captures that easygoing coastal mindset with a bold, retro-inspired back print and a subtle front chest hit. Printed on a soft Athletic Heather hoodie, it’s the perfect weight for cool mornings, breezy evenings, and post-sunset hangs.\u003c\/p\u003e\n\u003cp data-start=\"811\" data-end=\"1002\"\u003eDesigned for beach lovers, paddle crew meetups, and anyone who knows the best conversations happen barefoot. Finished with \u003cstrong data-start=\"934\" data-end=\"978\"\u003eBlueline Surf \u0026amp; Paddle Co. – Jupiter, FL\u003c\/strong\u003e for a true local touch.\u003c\/p\u003e\n\u003cp data-start=\"1004\" data-end=\"1121\"\u003eThrow it on after a paddle, wear it to grab coffee, or keep it close for sunset sessions. This one lives in rotation.\u003c\/p\u003e\n\u003ch2 data-start=\"1128\" data-end=\"1149\"\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cul data-start=\"1150\" data-end=\"1422\"\u003e\n\u003cli data-start=\"1150\" data-end=\"1198\"\u003e\n\u003cp data-start=\"1152\" data-end=\"1198\"\u003eSuper soft fleece blend for everyday comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1199\" data-end=\"1229\"\u003e\n\u003cp data-start=\"1201\" data-end=\"1229\"\u003eRelaxed fit, easy to layer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1230\" data-end=\"1275\"\u003e\n\u003cp data-start=\"1232\" data-end=\"1275\"\u003eRetro “Meet Me At The Beach” back graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1276\" data-end=\"1320\"\u003e\n\u003cp data-start=\"1278\" data-end=\"1320\"\u003eSmall front chest print for a clean look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1321\" data-end=\"1371\"\u003e\n\u003cp data-start=\"1323\" data-end=\"1371\"\u003eAthletic Heather colorway goes with everything\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1372\" data-end=\"1422\"\u003e\n\u003cp data-start=\"1374\" data-end=\"1422\"\u003eDesigned \u0026amp; printed locally in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"1429\" data-end=\"1442\"\u003eFit \u0026amp; Feel\u003c\/h2\u003e\n\u003cul data-start=\"1443\" data-end=\"1505\"\u003e\n\u003cli data-start=\"1443\" data-end=\"1457\"\u003e\n\u003cp data-start=\"1445\" data-end=\"1457\"\u003eUnisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1458\" data-end=\"1474\"\u003e\n\u003cp data-start=\"1460\" data-end=\"1474\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1475\" data-end=\"1505\"\u003e\n\u003cp data-start=\"1477\" data-end=\"1505\"\u003eCozy without feeling bulky\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["XS","S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}}]}
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{"item":{"id":7686321307726,"title":"W. OG Logo OT UV LS HDN Hthr Denim","handle":"w-og-logo-ot-uv-ls-hdn-hthr-denim","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWomen's Cut UV Shirts run small, sizing up is recommended. Ashley is wearing a Medium. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2025-08-21T14:43:25-04:00","created_at":"2025-08-21T14:41:03-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - UV - UVRashguards","tags":[],"price":4800,"price_min":4800,"price_max":4800,"available":false,"price_varies":false,"compare_at_price":4800,"compare_at_price_min":4800,"compare_at_price_max":4800,"compare_at_price_varies":false,"variants":[{"id":42816529399886,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000146570","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"W. 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Post surf session vibe. ","id":26705329029198,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_Crop_Sweatshirt.jpg?v=1763839353"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_Crop_Sweatshirt.jpg?v=1763839353","width":1365},{"alt":"Woman standing next to a Jeep with surfboards on top, wearing a pink Jupiter, Blue 84 and Blueline sweatshirt and denim shorts, by a waterfront. On a surf check, watching the waves.","id":26705329356878,"position":2,"preview_image":{"aspect_ratio":0.667,"height":1311,"width":874,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_cropped_sweatshirt_by_Blueline_Surf_and_Paddle_in_Jupiter_Florida..jpg?v=1763839426"},"aspect_ratio":0.667,"height":1311,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_cropped_sweatshirt_by_Blueline_Surf_and_Paddle_in_Jupiter_Florida..jpg?v=1763839426","width":874}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStay cozy with coastal style in the \u003cstrong data-start=\"350\" data-end=\"402\"\u003eBlue 84 Jupiter Cropped Sweatshirt in Dusty Pink\u003c\/strong\u003e. This women’s cropped pullover is super soft, lightweight, and easy to layer, perfect for cool beach mornings, boat days, at your favorite restaurants around Jupiter, FL, or back at home. The relaxed crop has the JUPITER graphic that brings that clean Blueline Surf \u0026amp; Paddle vibe. A soft, easy everyday layer made for South Florida living.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["XS","S","M","L"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-04-22T07:13:40-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-04-26T07:12:57-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"Women in the Jupiter Blue 84 cropped sweatshirt holding a pink surfboard with a clear blue sky and water background. Post surf session vibe. ","id":26705329029198,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_Crop_Sweatshirt.jpg?v=1763839353"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_Crop_Sweatshirt.jpg?v=1763839353","width":1365},{"alt":"Woman standing next to a Jeep with surfboards on top, wearing a pink Jupiter, Blue 84 and Blueline sweatshirt and denim shorts, by a waterfront. On a surf check, watching the waves.","id":26705329356878,"position":2,"preview_image":{"aspect_ratio":0.667,"height":1311,"width":874,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_cropped_sweatshirt_by_Blueline_Surf_and_Paddle_in_Jupiter_Florida..jpg?v=1763839426"},"aspect_ratio":0.667,"height":1311,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_cropped_sweatshirt_by_Blueline_Surf_and_Paddle_in_Jupiter_Florida..jpg?v=1763839426","width":874}]
{"item":{"id":7787512332366,"title":"Shop Crop T-Shirt Bone\/Pale Navy","handle":"shop-crop-t-shirt-bone-pale-navy","description":null,"published_at":"2025-12-22T10:38:20-05:00","created_at":"2025-12-17T07:25:11-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - Tees","tags":[],"price":3200,"price_min":3200,"price_max":3200,"available":true,"price_varies":false,"compare_at_price":3200,"compare_at_price_min":3200,"compare_at_price_max":3200,"compare_at_price_varies":false,"variants":[{"id":43240739864654,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"210000151204","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Shop Crop T-Shirt Bone\/Pale Navy - XS","public_title":"XS","options":["XS"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000151204","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43240739831886,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000151203","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Shop Crop T-Shirt Bone\/Pale Navy - S","public_title":"S","options":["S"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000151203","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43240739799118,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000151202","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Shop Crop T-Shirt Bone\/Pale Navy - M","public_title":"M","options":["M"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000151202","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43240739766350,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000151201","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Shop Crop T-Shirt Bone\/Pale Navy - L","public_title":"L","options":["L"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000151201","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43240739733582,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000151200","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Shop Crop T-Shirt Bone\/Pale Navy - 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Designed for the women who love sun-soaked days and ocean breezes, our t-shirts are the perfect blend of comfort and style. Crafted from soft, breathable fabrics, these tees are ideal for everything from paddle sessions to laid-back beach days in Jupiter, FL. Featuring fun designs and the iconic Blueline logo, each shirt reflects the coastal lifestyle you live and love. With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. 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From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
[{"alt":null,"id":33878275948622,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/6_462f241d-c43e-4b4b-ad73-8844e577b313.png?v=1766417901"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/6_462f241d-c43e-4b4b-ad73-8844e577b313.png?v=1766417901","width":1080},{"alt":null,"id":33878275915854,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/5_899421f7-83de-4d94-abc8-fefdbbe3c41e.png?v=1766417901"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/5_899421f7-83de-4d94-abc8-fefdbbe3c41e.png?v=1766417901","width":1080},{"alt":null,"id":33878281453646,"position":3,"preview_image":{"aspect_ratio":1.308,"height":858,"width":1122,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot_2025-12-22_at_10.04.13_AM.png?v=1766417872"},"aspect_ratio":1.308,"height":858,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot_2025-12-22_at_10.04.13_AM.png?v=1766417872","width":1122}]
{"item":{"id":7735698718798,"title":"OC Jupiter Hoodie White Heather","handle":"oc-jupiter-hoodie-white-heather","description":"\u003cp data-start=\"351\" data-end=\"668\"\u003eSlip into the \u003cstrong data-start=\"365\" data-end=\"403\"\u003eOC Jupiter Hoodie in White Heather\u003c\/strong\u003e for unrivaled softness and comfort. Designed with lightweight yet cozy fabric, this hoodie is perfect for layering or wearing on its own. The relaxed fit and smooth texture make it your go-to for early morning coffee trips, beach walks, or laid-back days around Jupiter.\u003c\/p\u003e\n\u003cul data-start=\"670\" data-end=\"879\"\u003e\n\u003cli data-start=\"670\" data-end=\"707\"\u003e\n\u003cp data-start=\"672\" data-end=\"707\"\u003eLightweight and ultra-soft fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"708\" data-end=\"743\"\u003e\n\u003cp data-start=\"710\" data-end=\"743\"\u003eRelaxed fit for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"744\" data-end=\"793\"\u003e\n\u003cp data-start=\"746\" data-end=\"793\"\u003eWhite heather color for a clean, coastal look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"794\" data-end=\"843\"\u003e\n\u003cp data-start=\"796\" data-end=\"843\"\u003eFront pouch pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"844\" data-end=\"879\"\u003e\n\u003cp data-start=\"846\" data-end=\"879\"\u003eIdeal for layering or solo wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"881\" data-end=\"999\"\u003eSimple, stylish, and effortlessly comfortable — the perfect everyday hoodie created for \u003cstrong data-start=\"969\" data-end=\"989\"\u003eJupiter, Florida\u003c\/strong\u003e living.\u003c\/p\u003e","published_at":"2025-10-16T09:45:20-04:00","created_at":"2025-10-16T09:41:25-04:00","vendor":"Oat Collective","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":6800,"price_min":6800,"price_max":6800,"available":true,"price_varies":false,"compare_at_price":6800,"compare_at_price_min":6800,"compare_at_price_max":6800,"compare_at_price_varies":false,"variants":[{"id":43044610736206,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000147578","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Hoodie White Heather - S","public_title":"S","options":["S"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147578","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43044610768974,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000147579","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Hoodie White Heather - M","public_title":"M","options":["M"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147579","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43044610801742,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000147580","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie White Heather - L","public_title":"L","options":["L"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147580","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43044610834510,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000147581","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie White Heather - XL","public_title":"XL","options":["XL"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147581","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-104.jpg?v=1765297478","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_White_Heather.webp?v=1765297478"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-104.jpg?v=1765297478","options":["Size"],"media":[{"alt":null,"id":32463107653710,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-104.jpg?v=1765297478"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-104.jpg?v=1765297478","width":1366},{"alt":"OC Jupiter Hoodie in White Heather featuring a relaxed fit and ultra-soft lightweight fabric for everyday comfort.","id":27115023859790,"position":2,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_White_Heather.webp?v=1765297478"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_White_Heather.webp?v=1765297478","width":1296}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"351\" data-end=\"668\"\u003eSlip into the \u003cstrong data-start=\"365\" data-end=\"403\"\u003eOC Jupiter Hoodie in White Heather\u003c\/strong\u003e for unrivaled softness and comfort. Designed with lightweight yet cozy fabric, this hoodie is perfect for layering or wearing on its own. The relaxed fit and smooth texture make it your go-to for early morning coffee trips, beach walks, or laid-back days around Jupiter.\u003c\/p\u003e\n\u003cul data-start=\"670\" data-end=\"879\"\u003e\n\u003cli data-start=\"670\" data-end=\"707\"\u003e\n\u003cp data-start=\"672\" data-end=\"707\"\u003eLightweight and ultra-soft fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"708\" data-end=\"743\"\u003e\n\u003cp data-start=\"710\" data-end=\"743\"\u003eRelaxed fit for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"744\" data-end=\"793\"\u003e\n\u003cp data-start=\"746\" data-end=\"793\"\u003eWhite heather color for a clean, coastal look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"794\" data-end=\"843\"\u003e\n\u003cp data-start=\"796\" data-end=\"843\"\u003eFront pouch pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"844\" data-end=\"879\"\u003e\n\u003cp data-start=\"846\" data-end=\"879\"\u003eIdeal for layering or solo wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"881\" data-end=\"999\"\u003eSimple, stylish, and effortlessly comfortable — the perfect everyday hoodie created for \u003cstrong data-start=\"969\" data-end=\"989\"\u003eJupiter, Florida\u003c\/strong\u003e living.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-04-26T07:12:57-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":null,"id":32463107653710,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-104.jpg?v=1765297478"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-104.jpg?v=1765297478","width":1366},{"alt":"OC Jupiter Hoodie in White Heather featuring a relaxed fit and ultra-soft lightweight fabric for everyday comfort.","id":27115023859790,"position":2,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_White_Heather.webp?v=1765297478"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_White_Heather.webp?v=1765297478","width":1296}]
{"item":{"id":7787513643086,"title":"Gator Lasso Crop T-Shirt – Natural \/ Brown","handle":"gator-lasso-crop-t-shirt-natural-brown","description":"\u003ch2 data-start=\"482\" data-end=\"509\"\u003eFull Product Description\u003c\/h2\u003e\n\u003cp data-start=\"510\" data-end=\"776\"\u003eFlorida stories hit different.\u003cbr data-start=\"540\" data-end=\"543\"\u003eThe \u003cstrong data-start=\"547\" data-end=\"593\"\u003eGator Lasso Crop T-Shirt – Natural \/ Brown\u003c\/strong\u003e features a detailed illustrated back graphic celebrating classic Sunshine State imagery, complete with palm trees, a fearless cowgirl, and a not-so-subtle nod to Jupiter’s wild side.\u003c\/p\u003e\n\u003cp data-start=\"778\" data-end=\"1026\"\u003ePrinted on a soft natural crop tee with a relaxed fit, this shirt balances humor, heritage, and coastal style. Finished with a clean front chest logo and rich brown ink, it’s an easy standout for beach days, festivals, and laid-back Florida living.\u003c\/p\u003e\n\u003cp data-start=\"1028\" data-end=\"1073\"\u003eThis is the tee people stop you to ask about.\u003c\/p\u003e\n\u003chr data-start=\"1075\" data-end=\"1078\"\u003e\n\u003ch2 data-start=\"1080\" data-end=\"1101\"\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cul data-start=\"1102\" data-end=\"1356\"\u003e\n\u003cli data-start=\"1102\" data-end=\"1149\"\u003e\n\u003cp data-start=\"1104\" data-end=\"1149\"\u003eSoft, lightweight fabric with lived-in feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1150\" data-end=\"1183\"\u003e\n\u003cp data-start=\"1152\" data-end=\"1183\"\u003eFlattering cropped silhouette\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1184\" data-end=\"1232\"\u003e\n\u003cp data-start=\"1186\" data-end=\"1232\"\u003eLarge illustrated Florida gator back graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1233\" data-end=\"1260\"\u003e\n\u003cp data-start=\"1235\" data-end=\"1260\"\u003eSubtle front chest logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1261\" data-end=\"1298\"\u003e\n\u003cp data-start=\"1263\" data-end=\"1298\"\u003eNatural tee with warm brown print\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1299\" data-end=\"1356\"\u003e\n\u003cp data-start=\"1301\" data-end=\"1356\"\u003eDesigned by \u003cstrong data-start=\"1313\" data-end=\"1354\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eBlueline Surf \u0026amp; Paddle Co.\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1358\" data-end=\"1361\"\u003e\n\u003ch2 data-start=\"1363\" data-end=\"1376\"\u003eFit \u0026amp; Feel\u003c\/h2\u003e\n\u003cul data-start=\"1377\" data-end=\"1489\"\u003e\n\u003cli data-start=\"1377\" data-end=\"1400\"\u003e\n\u003cp data-start=\"1379\" data-end=\"1400\"\u003eWomen’s cropped fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1401\" data-end=\"1417\"\u003e\n\u003cp data-start=\"1403\" data-end=\"1417\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1418\" data-end=\"1441\"\u003e\n\u003cp data-start=\"1420\" data-end=\"1441\"\u003eRelaxed, easy drape\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1442\" data-end=\"1489\"\u003e\n\u003cp data-start=\"1444\" data-end=\"1489\"\u003ePerfect with denim, cutoffs, or linen pants\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-12-22T10:39:15-05:00","created_at":"2025-12-17T07:28:01-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - Tees","tags":[],"price":3200,"price_min":3200,"price_max":3200,"available":true,"price_varies":false,"compare_at_price":3200,"compare_at_price_min":3200,"compare_at_price_max":3200,"compare_at_price_varies":false,"variants":[{"id":43240744779854,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"210000151213","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Gator Lasso Crop T-Shirt – Natural \/ Brown - XS","public_title":"XS","options":["XS"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000151213","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43240744812622,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000151214","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Gator Lasso Crop T-Shirt – Natural \/ Brown - S","public_title":"S","options":["S"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000151214","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43240744714318,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000151212","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Gator Lasso Crop T-Shirt – Natural \/ Brown - M","public_title":"M","options":["M"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000151212","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43240744681550,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000151211","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Gator Lasso Crop T-Shirt – Natural \/ Brown - L","public_title":"L","options":["L"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000151211","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43240744648782,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000151210","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Gator Lasso Crop T-Shirt – Natural \/ Brown - XL","public_title":"XL","options":["XL"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000151210","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-crop-tshirt-natural-brown-back.png?v=1770761633","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-crop-tshirt-natural-brown-front.png?v=1770761676","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-florida-graphic-detail.png?v=1770761711"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-crop-tshirt-natural-brown-back.png?v=1770761633","options":["Size"],"media":[{"alt":"Gator Lasso crop t-shirt in natural with brown Florida back graphic","id":33878320447566,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-crop-tshirt-natural-brown-back.png?v=1770761633"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-crop-tshirt-natural-brown-back.png?v=1770761633","width":1080},{"alt":"Front view of Gator Lasso crop t-shirt with Blueline chest logo","id":33878320414798,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-crop-tshirt-natural-brown-front.png?v=1770761676"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-crop-tshirt-natural-brown-front.png?v=1770761676","width":1080},{"alt":"Illustrated Florida gator and palm tree graphic on Blueline t-shirt","id":33878345515086,"position":3,"preview_image":{"aspect_ratio":1.301,"height":858,"width":1116,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-florida-graphic-detail.png?v=1770761711"},"aspect_ratio":1.301,"height":858,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-florida-graphic-detail.png?v=1770761711","width":1116}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2 data-start=\"482\" data-end=\"509\"\u003eFull Product Description\u003c\/h2\u003e\n\u003cp data-start=\"510\" data-end=\"776\"\u003eFlorida stories hit different.\u003cbr data-start=\"540\" data-end=\"543\"\u003eThe \u003cstrong data-start=\"547\" data-end=\"593\"\u003eGator Lasso Crop T-Shirt – Natural \/ Brown\u003c\/strong\u003e features a detailed illustrated back graphic celebrating classic Sunshine State imagery, complete with palm trees, a fearless cowgirl, and a not-so-subtle nod to Jupiter’s wild side.\u003c\/p\u003e\n\u003cp data-start=\"778\" data-end=\"1026\"\u003ePrinted on a soft natural crop tee with a relaxed fit, this shirt balances humor, heritage, and coastal style. Finished with a clean front chest logo and rich brown ink, it’s an easy standout for beach days, festivals, and laid-back Florida living.\u003c\/p\u003e\n\u003cp data-start=\"1028\" data-end=\"1073\"\u003eThis is the tee people stop you to ask about.\u003c\/p\u003e\n\u003chr data-start=\"1075\" data-end=\"1078\"\u003e\n\u003ch2 data-start=\"1080\" data-end=\"1101\"\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cul data-start=\"1102\" data-end=\"1356\"\u003e\n\u003cli data-start=\"1102\" data-end=\"1149\"\u003e\n\u003cp data-start=\"1104\" data-end=\"1149\"\u003eSoft, lightweight fabric with lived-in feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1150\" data-end=\"1183\"\u003e\n\u003cp data-start=\"1152\" data-end=\"1183\"\u003eFlattering cropped silhouette\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1184\" data-end=\"1232\"\u003e\n\u003cp data-start=\"1186\" data-end=\"1232\"\u003eLarge illustrated Florida gator back graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1233\" data-end=\"1260\"\u003e\n\u003cp data-start=\"1235\" data-end=\"1260\"\u003eSubtle front chest logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1261\" data-end=\"1298\"\u003e\n\u003cp data-start=\"1263\" data-end=\"1298\"\u003eNatural tee with warm brown print\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1299\" data-end=\"1356\"\u003e\n\u003cp data-start=\"1301\" data-end=\"1356\"\u003eDesigned by \u003cstrong data-start=\"1313\" data-end=\"1354\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eBlueline Surf \u0026amp; Paddle Co.\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1358\" data-end=\"1361\"\u003e\n\u003ch2 data-start=\"1363\" data-end=\"1376\"\u003eFit \u0026amp; Feel\u003c\/h2\u003e\n\u003cul data-start=\"1377\" data-end=\"1489\"\u003e\n\u003cli data-start=\"1377\" data-end=\"1400\"\u003e\n\u003cp data-start=\"1379\" data-end=\"1400\"\u003eWomen’s cropped fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1401\" data-end=\"1417\"\u003e\n\u003cp data-start=\"1403\" data-end=\"1417\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1418\" data-end=\"1441\"\u003e\n\u003cp data-start=\"1420\" data-end=\"1441\"\u003eRelaxed, easy drape\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1442\" data-end=\"1489\"\u003e\n\u003cp data-start=\"1444\" data-end=\"1489\"\u003ePerfect with denim, cutoffs, or linen pants\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["XS","S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":285019635790,"handle":"womens-t-shirts","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2024-10-07T11:49:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women's T-Shirts","body_html":"\u003cp\u003eOur soft and premium Blueline Surf and Paddle Co.'s Women's T-Shirts. Designed for the women who love sun-soaked days and ocean breezes, our t-shirts are the perfect blend of comfort and style. Crafted from soft, breathable fabrics, these tees are ideal for everything from paddle sessions to laid-back beach days in Jupiter, FL. Featuring fun designs and the iconic Blueline logo, each shirt reflects the coastal lifestyle you live and love. With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
[{"alt":"Gator Lasso crop t-shirt in natural with brown Florida back graphic","id":33878320447566,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-crop-tshirt-natural-brown-back.png?v=1770761633"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-crop-tshirt-natural-brown-back.png?v=1770761633","width":1080},{"alt":"Front view of Gator Lasso crop t-shirt with Blueline chest logo","id":33878320414798,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-crop-tshirt-natural-brown-front.png?v=1770761676"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-crop-tshirt-natural-brown-front.png?v=1770761676","width":1080},{"alt":"Illustrated Florida gator and palm tree graphic on Blueline t-shirt","id":33878345515086,"position":3,"preview_image":{"aspect_ratio":1.301,"height":858,"width":1116,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-florida-graphic-detail.png?v=1770761711"},"aspect_ratio":1.301,"height":858,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-florida-graphic-detail.png?v=1770761711","width":1116}]
{"item":{"id":7777497088078,"title":"JUP Trucker Hat – Burgundy","handle":"jup-trucker-hat-burgundy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShow your Jupiter pride with the JUP Trucker Hat in Burgundy. This bold, lightweight trucker features the iconic JUP front logo and breathable mesh back—perfect for beach days, boat runs, and everyday life around Jupiter, Florida. A local favorite and one of our top-selling JUP styles.\u003c\/p\u003e","published_at":"2025-12-06T14:37:58-05:00","created_at":"2025-12-03T06:42:50-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202370437198,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150727","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Burgundy","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150727","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","options":["Title"],"media":[{"alt":"JUP burgundy trucker hat on dock by the water in Jupiter Florida","id":32087026171982,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShow your Jupiter pride with the JUP Trucker Hat in Burgundy. This bold, lightweight trucker features the iconic JUP front logo and breathable mesh back—perfect for beach days, boat runs, and everyday life around Jupiter, Florida. A local favorite and one of our top-selling JUP styles.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Signature JUP \u0026 Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-04-26T07:12:57-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"JUP burgundy trucker hat on dock by the water in Jupiter Florida","id":32087026171982,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","width":2848}]
{"item":{"id":7735698784334,"title":"OC Jupiter Hoodie Forest Green","handle":"oc-jupiter-hoodie-forest-green","description":"\u003cp data-start=\"346\" data-end=\"728\"\u003eEmbrace your love for \u003cstrong data-start=\"368\" data-end=\"388\"\u003eJupiter, Florida\u003c\/strong\u003e in the cozy \u003cstrong data-start=\"401\" data-end=\"438\"\u003eOC Jupiter Hoodie in Forest Green\u003c\/strong\u003e. Crafted from ultra-soft, comfortable fabric, this hoodie blends warmth and local pride in one everyday essential. The plaid-lined hood adds a touch of classic coastal style, while the relaxed fit makes it perfect for morning walks, cool evenings on the dock, or casual days around town.\u003c\/p\u003e\n\u003cul data-start=\"730\" data-end=\"921\"\u003e\n\u003cli data-start=\"730\" data-end=\"760\"\u003e\n\u003cp data-start=\"732\" data-end=\"760\"\u003eSoft, durable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"761\" data-end=\"805\"\u003e\n\u003cp data-start=\"763\" data-end=\"805\"\u003eForest green color with plaid-lined hood\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"806\" data-end=\"840\"\u003e\n\u003cp data-start=\"808\" data-end=\"840\"\u003eClassic Jupiter logo detailing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"841\" data-end=\"884\"\u003e\n\u003cp data-start=\"843\" data-end=\"884\"\u003eFront pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"885\" data-end=\"921\"\u003e\n\u003cp data-start=\"887\" data-end=\"921\"\u003ePerfect for layering or lounging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-16T09:48:27-04:00","created_at":"2025-10-16T09:41:29-04:00","vendor":"Oat Collective","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":6800,"price_min":6800,"price_max":6800,"available":true,"price_varies":false,"compare_at_price":6800,"compare_at_price_min":6800,"compare_at_price_max":6800,"compare_at_price_varies":false,"variants":[{"id":43044610900046,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000147582","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Hoodie Forest Green - S","public_title":"S","options":["S"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147582","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43044610932814,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000147583","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie Forest Green - M","public_title":"M","options":["M"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147583","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43044610965582,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000147584","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie Forest Green - L","public_title":"L","options":["L"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147584","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43044610998350,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000147585","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie Forest Green - XL","public_title":"XL","options":["XL"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147585","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_Forest_Green.webp?v=1765297524"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524","options":["Size"],"media":[{"alt":null,"id":32463314485326,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524","width":1366},{"alt":"OC Jupiter Hoodie in Forest Green with plaid-lined hood, featuring soft fabric and local Jupiter, Florida design.","id":27115222925390,"position":2,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_Forest_Green.webp?v=1765297524"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_Forest_Green.webp?v=1765297524","width":1296}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"346\" data-end=\"728\"\u003eEmbrace your love for \u003cstrong data-start=\"368\" data-end=\"388\"\u003eJupiter, Florida\u003c\/strong\u003e in the cozy \u003cstrong data-start=\"401\" data-end=\"438\"\u003eOC Jupiter Hoodie in Forest Green\u003c\/strong\u003e. Crafted from ultra-soft, comfortable fabric, this hoodie blends warmth and local pride in one everyday essential. The plaid-lined hood adds a touch of classic coastal style, while the relaxed fit makes it perfect for morning walks, cool evenings on the dock, or casual days around town.\u003c\/p\u003e\n\u003cul data-start=\"730\" data-end=\"921\"\u003e\n\u003cli data-start=\"730\" data-end=\"760\"\u003e\n\u003cp data-start=\"732\" data-end=\"760\"\u003eSoft, durable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"761\" data-end=\"805\"\u003e\n\u003cp data-start=\"763\" data-end=\"805\"\u003eForest green color with plaid-lined hood\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"806\" data-end=\"840\"\u003e\n\u003cp data-start=\"808\" data-end=\"840\"\u003eClassic Jupiter logo detailing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"841\" data-end=\"884\"\u003e\n\u003cp data-start=\"843\" data-end=\"884\"\u003eFront pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"885\" data-end=\"921\"\u003e\n\u003cp data-start=\"887\" data-end=\"921\"\u003ePerfect for layering or lounging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-04-26T07:12:57-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":null,"id":32463314485326,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524","width":1366},{"alt":"OC Jupiter Hoodie in Forest Green with plaid-lined hood, featuring soft fabric and local Jupiter, Florida design.","id":27115222925390,"position":2,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_Forest_Green.webp?v=1765297524"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_Forest_Green.webp?v=1765297524","width":1296}]
{"item":{"id":7779525394510,"title":"Blueline Women’s Christmas Crop T-Shirt 2025","handle":"blueline-womens-christmas-crop-tshirt-2025-natural","description":"\u003cp data-start=\"1190\" data-end=\"1436\"\u003eCelebrate the season with the \u003cstrong data-start=\"1220\" data-end=\"1268\"\u003eBlueline Women’s Christmas Crop T-Shirt 2025\u003c\/strong\u003e. This limited-edition tee features our festive Blueline Christmas truck graphic, blending coastal charm, classic holiday style, and Jupiter, Florida spirit.\u003c\/p\u003e\n\u003cp data-start=\"1438\" data-end=\"1680\"\u003eDesigned with a relaxed cropped fit and soft fabric, it's perfect for beach days, Christmas gatherings, warm winter weather, and festive photos. Pair it with denim or your favorite holiday accessories for an effortless coastal Christmas look.\u003c\/p\u003e\n\u003cp data-start=\"1682\" data-end=\"1742\"\u003eA seasonal Blueline favorite, available for a limited time.\u003c\/p\u003e","published_at":"2025-12-05T15:07:55-05:00","created_at":"2025-12-05T12:23:29-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - Tees","tags":[],"price":3200,"price_min":3200,"price_max":3200,"available":true,"price_varies":false,"compare_at_price":3200,"compare_at_price_min":3200,"compare_at_price_max":3200,"compare_at_price_varies":false,"variants":[{"id":43208178597966,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150720","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Women’s Christmas Crop T-Shirt 2025 - S","public_title":"S","options":["S"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000150720","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43208178630734,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150721","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Women’s Christmas Crop T-Shirt 2025 - M","public_title":"M","options":["M"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000150721","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43208178565198,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150719","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Women’s Christmas Crop T-Shirt 2025 - L","public_title":"L","options":["L"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000150719","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43208178532430,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150718","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Women’s Christmas Crop T-Shirt 2025 - XL","public_title":"XL","options":["XL"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000150718","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Women_s_Christmas_Crop_T-shirt_in_Jupiter_Florida.jpg?v=1765036161","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline_christmas_t-shirt_and_a_red_hat_standing_outdoors_in_a_christmas_tree_farm..jpg?v=1765036534"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Women_s_Christmas_Crop_T-shirt_in_Jupiter_Florida.jpg?v=1765036161","options":["Size"],"media":[{"alt":"Blueline Women’s Christmas Crop T-Shirt 2025 Natural worn on Jupiter beach with holiday truck graphic – back view","id":32004552622158,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Women_s_Christmas_Crop_T-shirt_in_Jupiter_Florida.jpg?v=1765036161"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Women_s_Christmas_Crop_T-shirt_in_Jupiter_Florida.jpg?v=1765036161","width":1366},{"alt":"Person wearing a white blueline christmas t-shirt and a red hat, standing outdoors in a christmas tree farm.","id":32004532568142,"position":2,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline_christmas_t-shirt_and_a_red_hat_standing_outdoors_in_a_christmas_tree_farm..jpg?v=1765036534"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline_christmas_t-shirt_and_a_red_hat_standing_outdoors_in_a_christmas_tree_farm..jpg?v=1765036534","width":1366}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"1190\" data-end=\"1436\"\u003eCelebrate the season with the \u003cstrong data-start=\"1220\" data-end=\"1268\"\u003eBlueline Women’s Christmas Crop T-Shirt 2025\u003c\/strong\u003e. This limited-edition tee features our festive Blueline Christmas truck graphic, blending coastal charm, classic holiday style, and Jupiter, Florida spirit.\u003c\/p\u003e\n\u003cp data-start=\"1438\" data-end=\"1680\"\u003eDesigned with a relaxed cropped fit and soft fabric, it's perfect for beach days, Christmas gatherings, warm winter weather, and festive photos. Pair it with denim or your favorite holiday accessories for an effortless coastal Christmas look.\u003c\/p\u003e\n\u003cp data-start=\"1682\" data-end=\"1742\"\u003eA seasonal Blueline favorite, available for a limited time.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":285019635790,"handle":"womens-t-shirts","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2024-10-07T11:49:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women's T-Shirts","body_html":"\u003cp\u003eOur soft and premium Blueline Surf and Paddle Co.'s Women's T-Shirts. Designed for the women who love sun-soaked days and ocean breezes, our t-shirts are the perfect blend of comfort and style. Crafted from soft, breathable fabrics, these tees are ideal for everything from paddle sessions to laid-back beach days in Jupiter, FL. Featuring fun designs and the iconic Blueline logo, each shirt reflects the coastal lifestyle you live and love. With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
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{"item":{"id":7787515740238,"title":"Triangle Lighthouse Crop Tank – Olive \/ Natural","handle":"triangle-lighthouse-crop-tank-olive-natural","description":"\u003ch2 data-start=\"529\" data-end=\"556\"\u003eFull Product Description\u003c\/h2\u003e\n\u003cp data-start=\"557\" data-end=\"793\"\u003eSimple, sun-ready, and rooted in place.\u003cbr data-start=\"596\" data-end=\"599\"\u003eThe \u003cstrong data-start=\"603\" data-end=\"654\"\u003eTriangle Lighthouse Crop Tank – Olive \/ Natural\u003c\/strong\u003e showcases Blueline’s signature lighthouse design inside a clean triangle graphic, a nod to Jupiter, Florida and life lived near the water.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1059\"\u003eDesigned with a flattering cropped fit and breathable fabric, this tank is perfect for hot beach days, paddle sessions, workouts, and casual everyday wear. 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The olive colorway keeps it natural and versatile, while the lighthouse graphic adds a timeless local touch.\u003c\/p\u003e\n\u003cp data-start=\"1061\" data-end=\"1123\"\u003eThis is the kind of tank that lives on repeat all summer long.\u003c\/p\u003e\n\u003chr data-start=\"1125\" data-end=\"1128\"\u003e\n\u003ch2 data-start=\"1130\" data-end=\"1151\"\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cul data-start=\"1152\" data-end=\"1418\"\u003e\n\u003cli data-start=\"1152\" data-end=\"1186\"\u003e\n\u003cp data-start=\"1154\" data-end=\"1186\"\u003eLightweight, breathable fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1187\" data-end=\"1220\"\u003e\n\u003cp data-start=\"1189\" data-end=\"1220\"\u003eFlattering cropped silhouette\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1221\" data-end=\"1276\"\u003e\n\u003cp data-start=\"1223\" data-end=\"1276\"\u003eTriangle lighthouse graphic inspired by Jupiter, FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1277\" data-end=\"1310\"\u003e\n\u003cp data-start=\"1279\" data-end=\"1310\"\u003eOlive tank with natural print\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1311\" data-end=\"1360\"\u003e\n\u003cp data-start=\"1313\" data-end=\"1360\"\u003eEasy to style with shorts, denim, or leggings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1361\" data-end=\"1418\"\u003e\n\u003cp data-start=\"1363\" data-end=\"1418\"\u003eDesigned by \u003cstrong data-start=\"1375\" data-end=\"1416\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eBlueline Surf \u0026amp; Paddle Co.\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1420\" data-end=\"1423\"\u003e\n\u003ch2 data-start=\"1425\" data-end=\"1438\"\u003eFit \u0026amp; Feel\u003c\/h2\u003e\n\u003cul data-start=\"1439\" data-end=\"1547\"\u003e\n\u003cli data-start=\"1439\" data-end=\"1462\"\u003e\n\u003cp data-start=\"1441\" data-end=\"1462\"\u003eWomen’s cropped fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1463\" data-end=\"1479\"\u003e\n\u003cp data-start=\"1465\" data-end=\"1479\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1480\" data-end=\"1507\"\u003e\n\u003cp data-start=\"1482\" data-end=\"1507\"\u003eRelaxed and comfortable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1508\" data-end=\"1547\"\u003e\n\u003cp data-start=\"1510\" data-end=\"1547\"\u003eIdeal for warm weather and layering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":285019635790,"handle":"womens-t-shirts","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2024-10-07T11:49:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women's T-Shirts","body_html":"\u003cp\u003eOur soft and premium Blueline Surf and Paddle Co.'s Women's T-Shirts. Designed for the women who love sun-soaked days and ocean breezes, our t-shirts are the perfect blend of comfort and style. Crafted from soft, breathable fabrics, these tees are ideal for everything from paddle sessions to laid-back beach days in Jupiter, FL. Featuring fun designs and the iconic Blueline logo, each shirt reflects the coastal lifestyle you live and love. With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
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{"item":{"id":7668472021070,"title":"Blue 84 Live Aloha Jupiter FL Rib Tank White","handle":"blue-84-live-aloha-jupiter-fl-rib-tank-white","description":"\u003cp data-start=\"283\" data-end=\"585\"\u003eBring a little sunshine to your everyday style with the \u003cstrong data-start=\"339\" data-end=\"390\"\u003eBlue 84 Live Aloha Jupiter FL Rib Tank in White\u003c\/strong\u003e. Made with soft, stretchy ribbed fabric, this women’s tank fits comfortably and moves with you, perfect for warm Florida days, beach walks, post surf, paddleboard sessions, or layering under a light hoodie.\u003c\/p\u003e\n\u003cp data-start=\"587\" data-end=\"833\"\u003eFeaturing the \u003cstrong data-start=\"601\" data-end=\"615\"\u003eLive Aloha\u003c\/strong\u003e graphic and \u003cstrong data-start=\"628\" data-end=\"648\"\u003eJupiter, Florida\u003c\/strong\u003e print, this tank captures that easygoing South Florida vibe that Blueline is known for. Lightweight, flattering, and effortless, it’s a must-have staple for anyone living the Jupiter lifestyle.\u003c\/p\u003e","published_at":"2025-08-07T10:34:30-04:00","created_at":"2025-07-30T10:34:34-04:00","vendor":"Blue 84","type":"Tank Tops + Blouses","tags":["lightspeed","test"],"price":2600,"price_min":2600,"price_max":2800,"available":false,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42739801260110,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000143684","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blue 84 Live Aloha Jupiter FL Rib Tank White - S","public_title":"S","options":["S"],"price":2800,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000143684","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42739801292878,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000143685","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blue 84 Live Aloha Jupiter FL Rib Tank White - M","public_title":"M","options":["M"],"price":2600,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000143685","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42739801325646,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000143686","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blue 84 Live Aloha Jupiter FL Rib Tank White - L","public_title":"L","options":["L"],"price":2800,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000143686","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42739801358414,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000143687","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blue 84 Live Aloha Jupiter FL Rib Tank White - XL","public_title":"XL","options":["XL"],"price":2800,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000143687","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Live_Aloha_Jupiter_Florida_Tank_Top.jpg?v=1763840514"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Live_Aloha_Jupiter_Florida_Tank_Top.jpg?v=1763840514","options":["Size"],"media":[{"alt":"White ribbed women’s tank top with pink “Live Aloha” and “Jupiter Florida” graphic.","id":26300562505806,"position":1,"preview_image":{"aspect_ratio":0.624,"height":1500,"width":936,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Live_Aloha_Jupiter_Florida_Tank_Top.jpg?v=1763840514"},"aspect_ratio":0.624,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Live_Aloha_Jupiter_Florida_Tank_Top.jpg?v=1763840514","width":936}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"283\" data-end=\"585\"\u003eBring a little sunshine to your everyday style with the \u003cstrong data-start=\"339\" data-end=\"390\"\u003eBlue 84 Live Aloha Jupiter FL Rib Tank in White\u003c\/strong\u003e. 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Lightweight, flattering, and effortless, it’s a must-have staple for anyone living the Jupiter lifestyle.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. 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From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
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{"item":{"id":7668471988302,"title":"Blue 84 Live Aloha Jupiter FL Rib Tank Baltic","handle":"blue-84-live-aloha-jupiter-fl-rib-tank-baltic","description":"","published_at":"2025-08-07T10:34:06-04:00","created_at":"2025-07-30T10:34:33-04:00","vendor":"Blue 84","type":"Tank Tops + Blouses","tags":["lightspeed","test"],"price":2800,"price_min":2800,"price_max":2800,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42739801129038,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000143688","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blue 84 Live Aloha Jupiter FL Rib Tank Baltic - S","public_title":"S","options":["S"],"price":2800,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000143688","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42739801161806,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000143689","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blue 84 Live Aloha Jupiter FL Rib Tank Baltic - M","public_title":"M","options":["M"],"price":2800,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000143689","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42739801194574,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000143690","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blue 84 Live Aloha Jupiter FL Rib Tank Baltic - L","public_title":"L","options":["L"],"price":2800,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000143690","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42739801227342,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000143691","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blue 84 Live Aloha Jupiter FL Rib Tank Baltic - XL","public_title":"XL","options":["XL"],"price":2800,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000143691","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/24P6B_CCWRK_BALTIC.jpg?v=1754577082"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/24P6B_CCWRK_BALTIC.jpg?v=1754577082","options":["Size"],"media":[{"alt":null,"id":26300562735182,"position":1,"preview_image":{"aspect_ratio":0.624,"height":1500,"width":936,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/24P6B_CCWRK_BALTIC.jpg?v=1754577082"},"aspect_ratio":0.624,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/24P6B_CCWRK_BALTIC.jpg?v=1754577082","width":936}],"requires_selling_plan":false,"selling_plan_groups":[],"content":""},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285019635790,"handle":"womens-t-shirts","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2024-10-07T11:49:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women's T-Shirts","body_html":"\u003cp\u003eOur soft and premium Blueline Surf and Paddle Co.'s Women's T-Shirts. Designed for the women who love sun-soaked days and ocean breezes, our t-shirts are the perfect blend of comfort and style. Crafted from soft, breathable fabrics, these tees are ideal for everything from paddle sessions to laid-back beach days in Jupiter, FL. Featuring fun designs and the iconic Blueline logo, each shirt reflects the coastal lifestyle you live and love. With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
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{"item":{"id":7779217801294,"title":"Classic Blueline Cord Hat – Quarry","handle":"classic-blueline-cord-hat-quarry","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Classic Blueline Cord Hat in Quarry features soft corduroy texture, a relaxed vintage fit, and multicolor rope detailing for a coastal retro look. Finished with embroidered Blueline Surf \u0026amp; Paddle Co. lettering, this hat blends comfort and style for beach days, boat runs, and everyday Jupiter living.\u003c\/p\u003e","published_at":"2025-12-06T14:14:46-05:00","created_at":"2025-12-04T12:59:03-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Flat Brim","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43206471024718,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150816","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Classic Blueline Cord Hat – Quarry","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000150816","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476","options":["Title"],"media":[{"alt":"Classic Blueline Cord Hat in Quarry with multicolor rope and embroidered logo on dock in Jupiter Florida","id":32084944126030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Classic Blueline Cord Hat in Quarry features soft corduroy texture, a relaxed vintage fit, and multicolor rope detailing for a coastal retro look. Finished with embroidered Blueline Surf \u0026amp; Paddle Co. lettering, this hat blends comfort and style for beach days, boat runs, and everyday Jupiter living.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-04-23T07:14:52-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Blueline’s Signature Performance Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}}]}
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{"item":{"id":7777493942350,"title":"JUP Trucker Hat – Solid Olive","handle":"jup-trucker-hat-olive","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRep Jupiter in clean, everyday style with the JUP Trucker Hat in Solid Olive. The bold JUP logo stands out on an earthy olive base, paired with a breathable mesh back for comfort on the water, the trails, or around town. A staple for locals and JUP fans everywhere.\u003c\/p\u003e","published_at":"2025-12-06T14:49:36-05:00","created_at":"2025-12-03T06:42:04-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter","jupiter surf shop","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202366439502,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150725","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Solid Olive","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150725","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598","options":["Title"],"media":[{"alt":"JUP olive trucker hat on dock by the water in Jupiter Florida","id":32086643966030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRep Jupiter in clean, everyday style with the JUP Trucker Hat in Solid Olive. The bold JUP logo stands out on an earthy olive base, paired with a breathable mesh back for comfort on the water, the trails, or around town. A staple for locals and JUP fans everywhere.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Signature JUP \u0026 Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}}]}
[{"alt":"JUP olive trucker hat on dock by the water in Jupiter Florida","id":32086643966030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598","width":2848}]
{"item":{"id":7783304790094,"title":"Blueline x Blue 84 Aloha Paradise Hoodie – Butter","handle":"blueline-blue84-aloha-paradise-hoodie-butter","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline x Blue 84 Aloha Paradise Hoodie in Butter brings warm coastal comfort with a clean tropical look. Made with soft washed fleece and finished with a bold hibiscus back graphic, this hoodie delivers effortless Jupiter, Florida style for cool mornings, breezy beach evenings, and everyday relaxation. A signature piece in the Aloha Paradise collection.\u003c\/p\u003e","published_at":"2025-12-10T09:32:45-05:00","created_at":"2025-12-10T09:10:00-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - Hoodies","tags":[],"price":7000,"price_min":7000,"price_max":7000,"available":true,"price_varies":false,"compare_at_price":7000,"compare_at_price_min":7000,"compare_at_price_max":7000,"compare_at_price_varies":false,"variants":[{"id":43222275391566,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150076","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Butter - S","public_title":"S","options":["S"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150076","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43222275457102,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150077","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Butter - M","public_title":"M","options":["M"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150077","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43222275620942,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150078","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Butter - L","public_title":"L","options":["L"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150078","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43222275653710,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150079","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Butter - XL","public_title":"XL","options":["XL"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150079","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Butter_Hoodie.png?v=1765400337"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Butter_Hoodie.png?v=1765400337","options":["Size"],"media":[{"alt":"Yellow hoodie with a white butterfly design on the back against a white background","id":32573202923598,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Butter_Hoodie.png?v=1765400337"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Butter_Hoodie.png?v=1765400337","width":1500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline x Blue 84 Aloha Paradise Hoodie in Butter brings warm coastal comfort with a clean tropical look. Made with soft washed fleece and finished with a bold hibiscus back graphic, this hoodie delivers effortless Jupiter, Florida style for cool mornings, breezy beach evenings, and everyday relaxation. A signature piece in the Aloha Paradise collection.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":307401228366,"handle":"aloha-paradise-sale","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2026-04-09T09:16:30-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Aloha Paradise Flash Sale – 15% Off Hoodies \u0026 Crop Long Sleeves","body_html":"\u003cp data-start=\"407\" data-end=\"592\"\u003eFor a limited time, take \u003cstrong data-start=\"432\" data-end=\"473\"\u003e15% off our Aloha Paradise collection\u003c\/strong\u003e, featuring some of our most worn \u003cstrong data-start=\"507\" data-end=\"540\"\u003ehoodies and crop long sleeves\u003c\/strong\u003e here at Blueline Surf \u0026amp; Paddle in Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"644\" data-end=\"940\"\u003eSoft, comfortable, and built for real life on the water, our \u003cstrong data-start=\"705\" data-end=\"731\"\u003eAloha Paradise hoodies\u003c\/strong\u003e are perfect for \u003cstrong data-start=\"748\" data-end=\"815\"\u003ecool beach mornings, windy boat rides, and post-session sunsets\u003c\/strong\u003e. The crop long sleeves bring a lighter option for those in-between days when it’s warm, but you still want that extra layer.\u003c\/p\u003e\n\u003cp data-start=\"942\" data-end=\"1107\"\u003eFinished with clean tropical graphics and easy, relaxed fits, this collection hits that balance of \u003cstrong data-start=\"1041\" data-end=\"1082\"\u003elaid-back style and everyday function\u003c\/strong\u003e without trying too hard.\u003c\/p\u003e\n\u003cp data-start=\"1109\" data-end=\"1160\"\u003eThis isn’t a clearance rack. It’s the gear we wear, and we wanted to share a deal with you. \u003c\/p\u003e","image":{"created_at":"2026-04-10T16:34:18-04:00","alt":"Blueline Surf \u0026 Paddle 15% off flash sale featuring Aloha Paradise hoodies and crop long sleeve shirts in pastel colors on a Jupiter Florida beach background","width":1024,"height":1536,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/15_off_flash_sale_on_coastal_gear.png?v=1775853258"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-04-26T07:12:57-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"Yellow hoodie with a white butterfly design on the back against a white background","id":32573202923598,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Butter_Hoodie.png?v=1765400337"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Butter_Hoodie.png?v=1765400337","width":1500}]
{"item":{"id":7783304462414,"title":"Blueline x Blue 84 Aloha Paradise Hoodie – Pink Lemonade","handle":"blueline-blue84-aloha-paradise-hoodie-pink-lemonade","description":"\u003cp data-start=\"331\" data-end=\"461\"\u003eThe \u003cstrong data-start=\"335\" data-end=\"379\"\u003eBlueline x Blue 84 Aloha Paradise Hoodie\u003c\/strong\u003e in Pink Lemonade brings a hit of tropical energy to your everyday layer rotation.\u003c\/p\u003e\n\u003cp data-start=\"463\" data-end=\"682\"\u003eSoft, comfortable, and built for those in-between moments, this hoodie is made for \u003cstrong data-start=\"546\" data-end=\"618\"\u003ecool beach mornings, post-session sunsets, and breezy Jupiter nights\u003c\/strong\u003e when the wind picks up just enough to reach for something easy.\u003c\/p\u003e\n\u003cp data-start=\"684\" data-end=\"888\"\u003eThe standout \u003cstrong data-start=\"697\" data-end=\"722\"\u003ehibiscus back graphic\u003c\/strong\u003e brings that laid-back island feel, while the relaxed fit keeps it effortless whether you're heading to the water, the sandbar, or just keeping it casual around town.\u003c\/p\u003e\n\u003cp data-start=\"890\" data-end=\"959\"\u003eThis isn’t just a hoodie you throw on… it’s one you end up living in.\u003c\/p\u003e\n\u003cp data-start=\"961\" data-end=\"1060\"\u003ePart of our \u003cstrong data-start=\"973\" data-end=\"1010\"\u003elimited Aloha Paradise collection\u003c\/strong\u003e, and a consistent customer favorite from Blue 84.\u003c\/p\u003e","published_at":"2025-12-10T09:33:57-05:00","created_at":"2025-12-10T09:09:56-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - Hoodies","tags":[],"price":7000,"price_min":7000,"price_max":7000,"available":true,"price_varies":false,"compare_at_price":7000,"compare_at_price_min":7000,"compare_at_price_max":7000,"compare_at_price_varies":false,"variants":[{"id":43222274834510,"title":"Pink Lemonade \/ S","option1":"Pink Lemonade","option2":"S","option3":null,"sku":"210000150080","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Pink Lemonade - Pink Lemonade \/ S","public_title":"Pink Lemonade \/ S","options":["Pink Lemonade","S"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150080","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43222274932814,"title":"Pink Lemonade \/ M","option1":"Pink Lemonade","option2":"M","option3":null,"sku":"210000150081","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Pink Lemonade - Pink Lemonade \/ M","public_title":"Pink Lemonade \/ M","options":["Pink Lemonade","M"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150081","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43222274998350,"title":"Pink Lemonade \/ L","option1":"Pink Lemonade","option2":"L","option3":null,"sku":"210000150082","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Pink Lemonade - Pink Lemonade \/ L","public_title":"Pink Lemonade \/ L","options":["Pink Lemonade","L"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150082","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43222275063886,"title":"Pink Lemonade \/ XL","option1":"Pink Lemonade","option2":"XL","option3":null,"sku":"210000150083","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Pink Lemonade - Pink Lemonade \/ XL","public_title":"Pink Lemonade \/ XL","options":["Pink Lemonade","XL"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150083","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Pink_Hoodie_with_floral_design.png?v=1765400757","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hibiscus_Hooded_Sweatshirt_Blueline_and_Blue_84.png?v=1765400736"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Pink_Hoodie_with_floral_design.png?v=1765400757","options":["Color","Size"],"media":[{"alt":"Pink hoodie with white floral designs on a white background","id":32573856874574,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Pink_Hoodie_with_floral_design.png?v=1765400757"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Pink_Hoodie_with_floral_design.png?v=1765400757","width":1500},{"alt":"Pink Lemonade Aloha Paradise hoodie with white hibiscus graphic Blue 84 Blueline Surf and Paddle Co. in Jupiter, Florida","id":32573859102798,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hibiscus_Hooded_Sweatshirt_Blueline_and_Blue_84.png?v=1765400736"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hibiscus_Hooded_Sweatshirt_Blueline_and_Blue_84.png?v=1765400736","width":1500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"331\" data-end=\"461\"\u003eThe \u003cstrong data-start=\"335\" data-end=\"379\"\u003eBlueline x Blue 84 Aloha Paradise Hoodie\u003c\/strong\u003e in Pink Lemonade brings a hit of tropical energy to your everyday layer rotation.\u003c\/p\u003e\n\u003cp data-start=\"463\" data-end=\"682\"\u003eSoft, comfortable, and built for those in-between moments, this hoodie is made for \u003cstrong data-start=\"546\" data-end=\"618\"\u003ecool beach mornings, post-session sunsets, and breezy Jupiter nights\u003c\/strong\u003e when the wind picks up just enough to reach for something easy.\u003c\/p\u003e\n\u003cp data-start=\"684\" data-end=\"888\"\u003eThe standout \u003cstrong data-start=\"697\" data-end=\"722\"\u003ehibiscus back graphic\u003c\/strong\u003e brings that laid-back island feel, while the relaxed fit keeps it effortless whether you're heading to the water, the sandbar, or just keeping it casual around town.\u003c\/p\u003e\n\u003cp data-start=\"890\" data-end=\"959\"\u003eThis isn’t just a hoodie you throw on… it’s one you end up living in.\u003c\/p\u003e\n\u003cp data-start=\"961\" data-end=\"1060\"\u003ePart of our \u003cstrong data-start=\"973\" data-end=\"1010\"\u003elimited Aloha Paradise collection\u003c\/strong\u003e, and a consistent customer favorite from Blue 84.\u003c\/p\u003e"},"options":[{"name":"Color","position":1,"values":["Pink Lemonade"]},{"name":"Size","position":2,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":307401228366,"handle":"aloha-paradise-sale","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2026-04-09T09:16:30-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Aloha Paradise Flash Sale – 15% Off Hoodies \u0026 Crop Long Sleeves","body_html":"\u003cp data-start=\"407\" data-end=\"592\"\u003eFor a limited time, take \u003cstrong data-start=\"432\" data-end=\"473\"\u003e15% off our Aloha Paradise collection\u003c\/strong\u003e, featuring some of our most worn \u003cstrong data-start=\"507\" data-end=\"540\"\u003ehoodies and crop long sleeves\u003c\/strong\u003e here at Blueline Surf \u0026amp; Paddle in Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"644\" data-end=\"940\"\u003eSoft, comfortable, and built for real life on the water, our \u003cstrong data-start=\"705\" data-end=\"731\"\u003eAloha Paradise hoodies\u003c\/strong\u003e are perfect for \u003cstrong data-start=\"748\" data-end=\"815\"\u003ecool beach mornings, windy boat rides, and post-session sunsets\u003c\/strong\u003e. The crop long sleeves bring a lighter option for those in-between days when it’s warm, but you still want that extra layer.\u003c\/p\u003e\n\u003cp data-start=\"942\" data-end=\"1107\"\u003eFinished with clean tropical graphics and easy, relaxed fits, this collection hits that balance of \u003cstrong data-start=\"1041\" data-end=\"1082\"\u003elaid-back style and everyday function\u003c\/strong\u003e without trying too hard.\u003c\/p\u003e\n\u003cp data-start=\"1109\" data-end=\"1160\"\u003eThis isn’t a clearance rack. It’s the gear we wear, and we wanted to share a deal with you. \u003c\/p\u003e","image":{"created_at":"2026-04-10T16:34:18-04:00","alt":"Blueline Surf \u0026 Paddle 15% off flash sale featuring Aloha Paradise hoodies and crop long sleeve shirts in pastel colors on a Jupiter Florida beach background","width":1024,"height":1536,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/15_off_flash_sale_on_coastal_gear.png?v=1775853258"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-04-26T07:12:57-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"Pink hoodie with white floral designs on a white background","id":32573856874574,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Pink_Hoodie_with_floral_design.png?v=1765400757"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Pink_Hoodie_with_floral_design.png?v=1765400757","width":1500},{"alt":"Pink Lemonade Aloha Paradise hoodie with white hibiscus graphic Blue 84 Blueline Surf and Paddle Co. in Jupiter, Florida","id":32573859102798,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hibiscus_Hooded_Sweatshirt_Blueline_and_Blue_84.png?v=1765400736"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hibiscus_Hooded_Sweatshirt_Blueline_and_Blue_84.png?v=1765400736","width":1500}]
{"item":{"id":7783319240782,"title":"Blueline x Blue 84 Aloha Paradise Hoodie – Mint","handle":"blueline-blue84-aloha-paradise-hoodie-mint","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline x Blue 84 Aloha Paradise Hoodie in Mint brings warm, beachy comfort with a bold tropical look. Featuring an oversized hibiscus graphic across the back and soft washed fleece, this hoodie delivers relaxed island style perfect for cool Jupiter mornings, breezy beach nights, and everyday coastal living. A premium Blue 84 essential and a standout in the Aloha Paradise collection.\u003c\/p\u003e","published_at":"2025-12-10T09:44:44-05:00","created_at":"2025-12-10T09:12:26-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - Hoodies","tags":[],"price":7000,"price_min":7000,"price_max":7000,"available":true,"price_varies":false,"compare_at_price":7000,"compare_at_price_min":7000,"compare_at_price_max":7000,"compare_at_price_varies":false,"variants":[{"id":43222304325710,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150068","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Mint - S","public_title":"S","options":["S"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150068","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43222304456782,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150069","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Mint - M","public_title":"M","options":["M"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150069","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43222304587854,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150070","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Mint - L","public_title":"L","options":["L"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150070","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43222304620622,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150071","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Mint - XL","public_title":"XL","options":["XL"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150071","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Mint_Aloha_Hoodie_Blue_84.png?v=1765398793","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blue_84_Hoodie_Front_Floral.png?v=1765398826"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Mint_Aloha_Hoodie_Blue_84.png?v=1765398793","options":["Size"],"media":[{"alt":"Mint Aloha Paradise hoodie with large pink hibiscus graphic Blue 84 Blueline Surf and Paddle Co.","id":32574228987982,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Mint_Aloha_Hoodie_Blue_84.png?v=1765398793"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Mint_Aloha_Hoodie_Blue_84.png?v=1765398793","width":1500},{"alt":"Light green hoodie with pink floral designs on a white background","id":32575006703694,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blue_84_Hoodie_Front_Floral.png?v=1765398826"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blue_84_Hoodie_Front_Floral.png?v=1765398826","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline x Blue 84 Aloha Paradise Hoodie in Mint brings warm, beachy comfort with a bold tropical look. Featuring an oversized hibiscus graphic across the back and soft washed fleece, this hoodie delivers relaxed island style perfect for cool Jupiter mornings, breezy beach nights, and everyday coastal living. A premium Blue 84 essential and a standout in the Aloha Paradise collection.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":307401228366,"handle":"aloha-paradise-sale","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2026-04-09T09:16:30-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Aloha Paradise Flash Sale – 15% Off Hoodies \u0026 Crop Long Sleeves","body_html":"\u003cp data-start=\"407\" data-end=\"592\"\u003eFor a limited time, take \u003cstrong data-start=\"432\" data-end=\"473\"\u003e15% off our Aloha Paradise collection\u003c\/strong\u003e, featuring some of our most worn \u003cstrong data-start=\"507\" data-end=\"540\"\u003ehoodies and crop long sleeves\u003c\/strong\u003e here at Blueline Surf \u0026amp; Paddle in Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"644\" data-end=\"940\"\u003eSoft, comfortable, and built for real life on the water, our \u003cstrong data-start=\"705\" data-end=\"731\"\u003eAloha Paradise hoodies\u003c\/strong\u003e are perfect for \u003cstrong data-start=\"748\" data-end=\"815\"\u003ecool beach mornings, windy boat rides, and post-session sunsets\u003c\/strong\u003e. The crop long sleeves bring a lighter option for those in-between days when it’s warm, but you still want that extra layer.\u003c\/p\u003e\n\u003cp data-start=\"942\" data-end=\"1107\"\u003eFinished with clean tropical graphics and easy, relaxed fits, this collection hits that balance of \u003cstrong data-start=\"1041\" data-end=\"1082\"\u003elaid-back style and everyday function\u003c\/strong\u003e without trying too hard.\u003c\/p\u003e\n\u003cp data-start=\"1109\" data-end=\"1160\"\u003eThis isn’t a clearance rack. It’s the gear we wear, and we wanted to share a deal with you. \u003c\/p\u003e","image":{"created_at":"2026-04-10T16:34:18-04:00","alt":"Blueline Surf \u0026 Paddle 15% off flash sale featuring Aloha Paradise hoodies and crop long sleeve shirts in pastel colors on a Jupiter Florida beach background","width":1024,"height":1536,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/15_off_flash_sale_on_coastal_gear.png?v=1775853258"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}}]}
[{"alt":"Mint Aloha Paradise hoodie with large pink hibiscus graphic Blue 84 Blueline Surf and Paddle Co.","id":32574228987982,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Mint_Aloha_Hoodie_Blue_84.png?v=1765398793"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Mint_Aloha_Hoodie_Blue_84.png?v=1765398793","width":1500},{"alt":"Light green hoodie with pink floral designs on a white background","id":32575006703694,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blue_84_Hoodie_Front_Floral.png?v=1765398826"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blue_84_Hoodie_Front_Floral.png?v=1765398826","width":1080}]
{"item":{"id":7783319470158,"title":"Blueline x Blue 84 Aloha Paradise Hoodie – Peri","handle":"blueline-blue84-aloha-paradise-hoodie-peri","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline x Blue 84 Aloha Paradise Hoodie in Peri delivers cozy comfort with bold tropical style. Featuring an oversized hibiscus graphic across the back and soft washed fleece, this hoodie brings warm island energy to cooler Jupiter mornings, beach nights, and everyday coastal life. A premium Blue 84 favorite and a standout piece in the Aloha Paradise collection.\u003c\/p\u003e","published_at":"2025-12-10T09:45:34-05:00","created_at":"2025-12-10T09:12:30-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - Hoodies","tags":["blue 84","blueline apparel","Blueline Surf + Paddle Co.","Blueline Surf and Paddle Clothing"],"price":7000,"price_min":7000,"price_max":7000,"available":true,"price_varies":false,"compare_at_price":7000,"compare_at_price_min":7000,"compare_at_price_max":7000,"compare_at_price_varies":false,"variants":[{"id":43222304981070,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150072","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Peri - S","public_title":"S","options":["S"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150072","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43222305046606,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150073","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Peri - M","public_title":"M","options":["M"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150073","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43222305275982,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150074","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Peri - L","public_title":"L","options":["L"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150074","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43222305341518,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150075","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Peri - XL","public_title":"XL","options":["XL"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150075","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Hoodie.png?v=1765397776"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Hoodie.png?v=1765397776","options":["Size"],"media":[{"alt":"Peri Aloha Paradise hoodie with large pink hibiscus graphic Blue 84 Blueline","id":32575062605902,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Hoodie.png?v=1765397776"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Hoodie.png?v=1765397776","width":1500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline x Blue 84 Aloha Paradise Hoodie in Peri delivers cozy comfort with bold tropical style. Featuring an oversized hibiscus graphic across the back and soft washed fleece, this hoodie brings warm island energy to cooler Jupiter mornings, beach nights, and everyday coastal life. A premium Blue 84 favorite and a standout piece in the Aloha Paradise collection.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":307401228366,"handle":"aloha-paradise-sale","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2026-04-09T09:16:30-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Aloha Paradise Flash Sale – 15% Off Hoodies \u0026 Crop Long Sleeves","body_html":"\u003cp data-start=\"407\" data-end=\"592\"\u003eFor a limited time, take \u003cstrong data-start=\"432\" data-end=\"473\"\u003e15% off our Aloha Paradise collection\u003c\/strong\u003e, featuring some of our most worn \u003cstrong data-start=\"507\" data-end=\"540\"\u003ehoodies and crop long sleeves\u003c\/strong\u003e here at Blueline Surf \u0026amp; Paddle in Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"644\" data-end=\"940\"\u003eSoft, comfortable, and built for real life on the water, our \u003cstrong data-start=\"705\" data-end=\"731\"\u003eAloha Paradise hoodies\u003c\/strong\u003e are perfect for \u003cstrong data-start=\"748\" data-end=\"815\"\u003ecool beach mornings, windy boat rides, and post-session sunsets\u003c\/strong\u003e. The crop long sleeves bring a lighter option for those in-between days when it’s warm, but you still want that extra layer.\u003c\/p\u003e\n\u003cp data-start=\"942\" data-end=\"1107\"\u003eFinished with clean tropical graphics and easy, relaxed fits, this collection hits that balance of \u003cstrong data-start=\"1041\" data-end=\"1082\"\u003elaid-back style and everyday function\u003c\/strong\u003e without trying too hard.\u003c\/p\u003e\n\u003cp data-start=\"1109\" data-end=\"1160\"\u003eThis isn’t a clearance rack. It’s the gear we wear, and we wanted to share a deal with you. \u003c\/p\u003e","image":{"created_at":"2026-04-10T16:34:18-04:00","alt":"Blueline Surf \u0026 Paddle 15% off flash sale featuring Aloha Paradise hoodies and crop long sleeve shirts in pastel colors on a Jupiter Florida beach background","width":1024,"height":1536,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/15_off_flash_sale_on_coastal_gear.png?v=1775853258"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}}]}
[{"alt":"Peri Aloha Paradise hoodie with large pink hibiscus graphic Blue 84 Blueline","id":32575062605902,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Hoodie.png?v=1765397776"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Hoodie.png?v=1765397776","width":1500}]
{"item":{"id":7735252090958,"title":"OG Cotton Twill Hacienda LC C","handle":"og-cotton-twill-hacienda-lc-c","description":null,"published_at":"2025-10-15T15:06:35-04:00","created_at":"2025-10-15T14:57:35-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041285177422,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000131712","requires_shipping":true,"taxable":true,"featured_image":{"id":35764202668110,"product_id":7735252090958,"position":1,"created_at":"2025-10-15T14:57:32-04:00","updated_at":"2025-10-15T14:57:35-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655","variant_ids":[43041285177422]},"available":true,"name":"OG Cotton Twill Hacienda LC C","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000131712","featured_media":{"alt":null,"id":27090341167182,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655","options":["Title"],"media":[{"alt":null,"id":27090341167182,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
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{"item":{"id":7699273056334,"title":"OG Floral Logo Hat Twilight","handle":"og-floral-logo-hat-twilight","description":null,"published_at":"2025-09-08T10:15:04-04:00","created_at":"2025-09-08T09:58:31-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879548588110,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147177","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Floral Logo Hat Twilight","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147177","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882","options":["Title"],"media":[{"alt":null,"id":26487006888014,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-04-26T07:12:57-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":null,"id":26487006888014,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882","width":2848}]
{"item":{"id":7726364131406,"title":"Blue 84 Jupiter Sweatshirt Lagoon","handle":"blue-84-jupiter-sweatshirt-lagoon","description":"\u003cp data-start=\"565\" data-end=\"878\"\u003eStay cozy with the Blue 84 Jupiter Sweatshirt in Lagoon. This women’s crewneck delivers that perfect blend of comfort, and softness. Lightweight yet warm, it’s the ideal layer for breezy beach mornings, sunset boat rides, or relaxed days around South Florida\u003c\/p\u003e\n\u003cp data-start=\"880\" data-end=\"1217\"\u003eDesigned with a relaxed fit and the iconic JUPITER graphic, this sweatshirt pairs effortlessly with shorts, leggings, or denim for a clean, laid-back look. Whether you’re exploring the waterfront, grabbing coffee in town, or heading out after a paddleboard session, this piece brings the easygoing Blueline lifestyle wherever you go.\u003c\/p\u003e\n\u003cp data-start=\"1219\" data-end=\"1292\"\u003eMade for comfort. Inspired by Jupiter, Florida living but built for your everyday adventure.\u003c\/p\u003e","published_at":"2025-10-10T09:33:03-04:00","created_at":"2025-10-08T09:39:55-04:00","vendor":"Blue 84","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":5800,"price_min":5800,"price_max":5800,"available":true,"price_varies":false,"compare_at_price":5500,"compare_at_price_min":5500,"compare_at_price_max":5500,"compare_at_price_varies":false,"variants":[{"id":43001995919438,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000136550","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blue 84 Jupiter Sweatshirt Lagoon - S","public_title":"S","options":["S"],"price":5800,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000136550","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43001995853902,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000136549","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blue 84 Jupiter Sweatshirt Lagoon - M","public_title":"M","options":["M"],"price":5800,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000136549","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43001995788366,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000136548","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blue 84 Jupiter Sweatshirt Lagoon - L","public_title":"L","options":["L"],"price":5800,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000136548","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43001995952206,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000148413","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blue 84 Jupiter Sweatshirt Lagoon - XL","public_title":"XL","options":["XL"],"price":5800,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000148413","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_sweatshirt.jpg?v=1763838253"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_sweatshirt.jpg?v=1763838253","options":["Size"],"media":[{"alt":"Jupiter Blue 84 sweatshirt with Blueine Surf and Paddle Co. Hat.","id":26852918526030,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_sweatshirt.jpg?v=1763838253"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_sweatshirt.jpg?v=1763838253","width":1365}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"565\" data-end=\"878\"\u003eStay cozy with the Blue 84 Jupiter Sweatshirt in Lagoon. This women’s crewneck delivers that perfect blend of comfort, and softness. Lightweight yet warm, it’s the ideal layer for breezy beach mornings, sunset boat rides, or relaxed days around South Florida\u003c\/p\u003e\n\u003cp data-start=\"880\" data-end=\"1217\"\u003eDesigned with a relaxed fit and the iconic JUPITER graphic, this sweatshirt pairs effortlessly with shorts, leggings, or denim for a clean, laid-back look. Whether you’re exploring the waterfront, grabbing coffee in town, or heading out after a paddleboard session, this piece brings the easygoing Blueline lifestyle wherever you go.\u003c\/p\u003e\n\u003cp data-start=\"1219\" data-end=\"1292\"\u003eMade for comfort. Inspired by Jupiter, Florida living but built for your everyday adventure.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-04-26T07:12:57-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"Jupiter Blue 84 sweatshirt with Blueine Surf and Paddle Co. Hat.","id":26852918526030,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_sweatshirt.jpg?v=1763838253"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_sweatshirt.jpg?v=1763838253","width":1365}]
{"item":{"id":7783323435086,"title":"Blueline x Blue 84 Aloha Paradise Crop Long Sleeve – Pink Lemonade","handle":"blueline-blue84-aloha-paradise-crop-ls-pink-lemonade","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline x Blue 84 Aloha Paradise Crop Long Sleeve in Pink Lemonade brings bright, beachy energy to your coastal wardrobe. With an oversized hibiscus graphic on the back and a soft cropped fit, this top blends Blue 84’s premium comfort with Blueline’s Jupiter, Florida vibe. Perfect for cool mornings, breezy beach sessions, and laid-back everyday wear.\u003c\/p\u003e","published_at":"2025-12-10T09:48:20-05:00","created_at":"2025-12-10T09:13:33-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - Long Sleeve Tees","tags":[],"price":4200,"price_min":4200,"price_max":4200,"available":true,"price_varies":false,"compare_at_price":4200,"compare_at_price_min":4200,"compare_at_price_max":4200,"compare_at_price_varies":false,"variants":[{"id":43222315335758,"title":"Pink Lemonade \/ S","option1":"Pink Lemonade","option2":"S","option3":null,"sku":"210000150065","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline x Blue 84 Aloha Paradise Crop Long Sleeve – Pink Lemonade - Pink Lemonade \/ S","public_title":"Pink Lemonade \/ S","options":["Pink Lemonade","S"],"price":4200,"weight":0,"compare_at_price":4200,"inventory_management":"shopify","barcode":"210000150065","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43222315401294,"title":"Pink Lemonade \/ M","option1":"Pink Lemonade","option2":"M","option3":null,"sku":"210000150066","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Crop Long Sleeve – Pink Lemonade - Pink Lemonade \/ M","public_title":"Pink Lemonade \/ M","options":["Pink Lemonade","M"],"price":4200,"weight":0,"compare_at_price":4200,"inventory_management":"shopify","barcode":"210000150066","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43222315434062,"title":"Pink Lemonade \/ L","option1":"Pink Lemonade","option2":"L","option3":null,"sku":"210000150067","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline x Blue 84 Aloha Paradise Crop Long Sleeve – Pink Lemonade - Pink Lemonade \/ L","public_title":"Pink Lemonade \/ L","options":["Pink Lemonade","L"],"price":4200,"weight":0,"compare_at_price":4200,"inventory_management":"shopify","barcode":"210000150067","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_of_Blue_84_and_Blueline_Long_Sleeve_Shirt.png?v=1765397328","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hibiscus_Back_Graphic_Blue_84_and_Blueline.png?v=1765397297"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_of_Blue_84_and_Blueline_Long_Sleeve_Shirt.png?v=1765397328","options":["Color","Size"],"media":[{"alt":"Pink long-sleeve shirt with white floral designs on a white background","id":32575286083662,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_of_Blue_84_and_Blueline_Long_Sleeve_Shirt.png?v=1765397328"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_of_Blue_84_and_Blueline_Long_Sleeve_Shirt.png?v=1765397328","width":1500},{"alt":"Pink Lemonade Aloha Paradise crop long sleeve with white hibiscus graphic Blue 84 Blueline Surf and Paddle Co.","id":32575338414158,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hibiscus_Back_Graphic_Blue_84_and_Blueline.png?v=1765397297"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hibiscus_Back_Graphic_Blue_84_and_Blueline.png?v=1765397297","width":1500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline x Blue 84 Aloha Paradise Crop Long Sleeve in Pink Lemonade brings bright, beachy energy to your coastal wardrobe. With an oversized hibiscus graphic on the back and a soft cropped fit, this top blends Blue 84’s premium comfort with Blueline’s Jupiter, Florida vibe. Perfect for cool mornings, breezy beach sessions, and laid-back everyday wear.\u003c\/p\u003e"},"options":[{"name":"Color","position":1,"values":["Pink Lemonade"]},{"name":"Size","position":2,"values":["S","M","L"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":307401228366,"handle":"aloha-paradise-sale","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2026-04-09T09:16:30-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Aloha Paradise Flash Sale – 15% Off Hoodies \u0026 Crop Long Sleeves","body_html":"\u003cp data-start=\"407\" data-end=\"592\"\u003eFor a limited time, take \u003cstrong data-start=\"432\" data-end=\"473\"\u003e15% off our Aloha Paradise collection\u003c\/strong\u003e, featuring some of our most worn \u003cstrong data-start=\"507\" data-end=\"540\"\u003ehoodies and crop long sleeves\u003c\/strong\u003e here at Blueline Surf \u0026amp; Paddle in Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"644\" data-end=\"940\"\u003eSoft, comfortable, and built for real life on the water, our \u003cstrong data-start=\"705\" data-end=\"731\"\u003eAloha Paradise hoodies\u003c\/strong\u003e are perfect for \u003cstrong data-start=\"748\" data-end=\"815\"\u003ecool beach mornings, windy boat rides, and post-session sunsets\u003c\/strong\u003e. 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Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-04-26T07:12:57-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
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{"item":{"id":7783327432782,"title":"Blueline x Blue 84 Aloha Paradise Crop Long Sleeve – Mint","handle":"blueline-blue84-aloha-paradise-crop-ls-mint","description":"\u003cp data-start=\"316\" data-end=\"447\"\u003eThe \u003cstrong data-start=\"320\" data-end=\"382\"\u003eBlueline x Blue 84 Aloha Paradise Crop Long Sleeve in Mint\u003c\/strong\u003e is one of those easy layers that just works for life in Jupiter.\u003c\/p\u003e\n\u003cp data-start=\"449\" data-end=\"743\"\u003eLightweight, soft, and built for movement, it’s perfect for \u003cstrong data-start=\"509\" data-end=\"594\"\u003ebeach days, boat rides, and throwing on after a paddle when the sun starts to dip\u003c\/strong\u003e. 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The crop long sleeves bring a lighter option for those in-between days when it’s warm, but you still want that extra layer.\u003c\/p\u003e\n\u003cp data-start=\"942\" data-end=\"1107\"\u003eFinished with clean tropical graphics and easy, relaxed fits, this collection hits that balance of \u003cstrong data-start=\"1041\" data-end=\"1082\"\u003elaid-back style and everyday function\u003c\/strong\u003e without trying too hard.\u003c\/p\u003e\n\u003cp data-start=\"1109\" data-end=\"1160\"\u003eThis isn’t a clearance rack. It’s the gear we wear, and we wanted to share a deal with you. \u003c\/p\u003e","image":{"created_at":"2026-04-10T16:34:18-04:00","alt":"Blueline Surf \u0026 Paddle 15% off flash sale featuring Aloha Paradise hoodies and crop long sleeve shirts in pastel colors on a Jupiter Florida beach background","width":1024,"height":1536,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/15_off_flash_sale_on_coastal_gear.png?v=1775853258"}},{"id":285019635790,"handle":"womens-t-shirts","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2024-10-07T11:49:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women's T-Shirts","body_html":"\u003cp\u003eOur soft and premium Blueline Surf and Paddle Co.'s Women's T-Shirts. Designed for the women who love sun-soaked days and ocean breezes, our t-shirts are the perfect blend of comfort and style. Crafted from soft, breathable fabrics, these tees are ideal for everything from paddle sessions to laid-back beach days in Jupiter, FL. Featuring fun designs and the iconic Blueline logo, each shirt reflects the coastal lifestyle you live and love. With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-04-26T07:12:57-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"Mint Aloha Paradise crop long sleeve with pink hibiscus graphic Blue 84 Blueline","id":32575532957774,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Aloha_Blue_84_and_Blueline_Surf_and_Paddle_Co._Hibiscus.png?v=1765396123"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Aloha_Blue_84_and_Blueline_Surf_and_Paddle_Co._Hibiscus.png?v=1765396123","width":1500}]
{"item":{"id":7783327596622,"title":"Blueline x Blue 84 Aloha Paradise Crop Long Sleeve – Butter","handle":"blueline-blue84-aloha-paradise-crop-ls-butter","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline x Blue 84 Aloha Paradise Crop Long Sleeve in Butter blends island style with the soft, premium feel Blue 84 is known for. Featuring hibiscus graphics on the sleeve and chest, this cropped long sleeve brings a relaxed Jupiter vibe perfect for beach sunsets, cool mornings, and effortless coastal outfits.\u003c\/p\u003e","published_at":"2025-12-10T09:59:35-05:00","created_at":"2025-12-10T09:14:47-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - Long Sleeve Tees","tags":["blue 84","blueline apparel","Blueline Surf + Paddle Co.","Blueline Surf and Paddle Clothing","crop","long sleeve"],"price":4200,"price_min":4200,"price_max":4200,"available":false,"price_varies":false,"compare_at_price":4200,"compare_at_price_min":4200,"compare_at_price_max":4200,"compare_at_price_varies":false,"variants":[{"id":43222327525454,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150056","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline x Blue 84 Aloha Paradise Crop Long Sleeve – Butter - S","public_title":"S","options":["S"],"price":4200,"weight":0,"compare_at_price":4200,"inventory_management":"shopify","barcode":"210000150056","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43222327623758,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150057","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline x Blue 84 Aloha Paradise Crop Long Sleeve – Butter - M","public_title":"M","options":["M"],"price":4200,"weight":0,"compare_at_price":4200,"inventory_management":"shopify","barcode":"210000150057","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43222327689294,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150058","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline x Blue 84 Aloha Paradise Crop Long Sleeve – Butter - L","public_title":"L","options":["L"],"price":4200,"weight":0,"compare_at_price":4200,"inventory_management":"shopify","barcode":"210000150058","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Aloha_Paradise_Front.png?v=1765395743","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Aloha_Paradise_Butter_Crop_Long_Sleeve_Top.png?v=1765395699"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Aloha_Paradise_Front.png?v=1765395743","options":["Size"],"media":[{"alt":"Aloha Paradise butter crop long sleeve Blue 84 Blueline hibiscus graphic left front","id":32576442138702,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Aloha_Paradise_Front.png?v=1765395743"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Aloha_Paradise_Front.png?v=1765395743","width":1500},{"alt":"Aloha Paradise butter crop long sleeve Blue 84 Blueline hibiscus graphic ","id":32576445743182,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Aloha_Paradise_Butter_Crop_Long_Sleeve_Top.png?v=1765395699"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Aloha_Paradise_Butter_Crop_Long_Sleeve_Top.png?v=1765395699","width":1500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline x Blue 84 Aloha Paradise Crop Long Sleeve in Butter blends island style with the soft, premium feel Blue 84 is known for. Featuring hibiscus graphics on the sleeve and chest, this cropped long sleeve brings a relaxed Jupiter vibe perfect for beach sunsets, cool mornings, and effortless coastal outfits.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":307401228366,"handle":"aloha-paradise-sale","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2026-04-09T09:16:30-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Aloha Paradise Flash Sale – 15% Off Hoodies \u0026 Crop Long Sleeves","body_html":"\u003cp data-start=\"407\" data-end=\"592\"\u003eFor a limited time, take \u003cstrong data-start=\"432\" data-end=\"473\"\u003e15% off our Aloha Paradise collection\u003c\/strong\u003e, featuring some of our most worn \u003cstrong data-start=\"507\" data-end=\"540\"\u003ehoodies and crop long sleeves\u003c\/strong\u003e here at Blueline Surf \u0026amp; Paddle in Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"644\" data-end=\"940\"\u003eSoft, comfortable, and built for real life on the water, our \u003cstrong data-start=\"705\" data-end=\"731\"\u003eAloha Paradise hoodies\u003c\/strong\u003e are perfect for \u003cstrong data-start=\"748\" data-end=\"815\"\u003ecool beach mornings, windy boat rides, and post-session sunsets\u003c\/strong\u003e. The crop long sleeves bring a lighter option for those in-between days when it’s warm, but you still want that extra layer.\u003c\/p\u003e\n\u003cp data-start=\"942\" data-end=\"1107\"\u003eFinished with clean tropical graphics and easy, relaxed fits, this collection hits that balance of \u003cstrong data-start=\"1041\" data-end=\"1082\"\u003elaid-back style and everyday function\u003c\/strong\u003e without trying too hard.\u003c\/p\u003e\n\u003cp data-start=\"1109\" data-end=\"1160\"\u003eThis isn’t a clearance rack. It’s the gear we wear, and we wanted to share a deal with you. \u003c\/p\u003e","image":{"created_at":"2026-04-10T16:34:18-04:00","alt":"Blueline Surf \u0026 Paddle 15% off flash sale featuring Aloha Paradise hoodies and crop long sleeve shirts in pastel colors on a Jupiter Florida beach background","width":1024,"height":1536,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/15_off_flash_sale_on_coastal_gear.png?v=1775853258"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":285019635790,"handle":"womens-t-shirts","updated_at":"2026-04-24T07:14:24-04:00","published_at":"2024-10-07T11:49:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women's T-Shirts","body_html":"\u003cp\u003eOur soft and premium Blueline Surf and Paddle Co.'s Women's T-Shirts. Designed for the women who love sun-soaked days and ocean breezes, our t-shirts are the perfect blend of comfort and style. Crafted from soft, breathable fabrics, these tees are ideal for everything from paddle sessions to laid-back beach days in Jupiter, FL. Featuring fun designs and the iconic Blueline logo, each shirt reflects the coastal lifestyle you live and love. With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
[{"alt":"Aloha Paradise butter crop long sleeve Blue 84 Blueline hibiscus graphic left front","id":32576442138702,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Aloha_Paradise_Front.png?v=1765395743"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Aloha_Paradise_Front.png?v=1765395743","width":1500},{"alt":"Aloha Paradise butter crop long sleeve Blue 84 Blueline hibiscus graphic ","id":32576445743182,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Aloha_Paradise_Butter_Crop_Long_Sleeve_Top.png?v=1765395699"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Aloha_Paradise_Butter_Crop_Long_Sleeve_Top.png?v=1765395699","width":1500}]
{"item":{"id":7735260250190,"title":"JUP Cotton Twill Hat Frost \/ Carolina LC C","handle":"jup-cotton-twill-hat-frost-carolina-lc-c","description":null,"published_at":"2025-10-15T15:25:52-04:00","created_at":"2025-10-15T15:16:33-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041320632398,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147173","requires_shipping":true,"taxable":true,"featured_image":{"id":35766076244046,"product_id":7735260250190,"position":1,"created_at":"2025-10-15T15:16:31-04:00","updated_at":"2025-10-15T15:16:34-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794","variant_ids":[43041320632398]},"available":false,"name":"JUP Cotton Twill Hat Frost \/ Carolina LC C","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147173","featured_media":{"alt":null,"id":27091023495246,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794","options":["Title"],"media":[{"alt":null,"id":27091023495246,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Signature JUP \u0026 Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-04-26T07:12:57-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":null,"id":27091023495246,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794","width":2848}]
{"item":{"id":7699272958030,"title":"Vintage Circle Logo Cotton Hat Navy \/ Electric Blue MC SC","handle":"vintage-circle-logo-cotton-hat-navy-electric-blue-mc-sc","description":null,"published_at":"2025-09-08T10:11:10-04:00","created_at":"2025-09-08T09:58:26-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Mid Crown Slight Curve","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879548489806,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000139914","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vintage Circle Logo Cotton Hat Navy \/ Electric Blue MC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000139914","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0123.jpg?v=1757340597"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0123.jpg?v=1757340597","options":["Title"],"media":[{"alt":null,"id":26487002562638,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0123.jpg?v=1757340597"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0123.jpg?v=1757340597","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
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{"item":{"id":7700474658894,"title":"Otto JUP Hat Blue \/ Pink","handle":"jup-hat-blue-pink-jupiter-blueline","description":"\u003cp data-start=\"187\" data-end=\"562\"\u003e\u003cstrong data-start=\"187\" data-end=\"226\"\u003eOne of the Local Favorites, JUP Foam Trucker.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe Blueline JUP Foam Trucker Hat in bright blue with a hot pink logo is a fresh take on our classic design. Built on the Otto foam snapback, it features a high-profile foam front, breathable mesh back, and adjustable snap closure. Lightweight and made for Florida living — from paddle sessions to beach days to nights at Guanabanas.\u003c\/p\u003e\n\u003cul data-start=\"564\" data-end=\"801\"\u003e\n\u003cli data-start=\"564\" data-end=\"595\"\u003e\n\u003cp data-start=\"566\" data-end=\"595\"\u003eOtto brand foam trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"596\" data-end=\"650\"\u003e\n\u003cp data-start=\"598\" data-end=\"650\"\u003eBright blue with hot pink “JUP” Blueline Surf logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"651\" data-end=\"678\"\u003e\n\u003cp data-start=\"653\" data-end=\"678\"\u003eAdjustable snapback fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"679\" data-end=\"723\"\u003e\n\u003cp data-start=\"681\" data-end=\"723\"\u003eFoam front with mesh backing for airflow\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"724\" data-end=\"801\"\u003e\n\u003cp data-start=\"726\" data-end=\"801\"\u003eDurable and lightweight — perfect for surf, sun, and saltwater adventures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"803\" data-end=\"895\"\u003eGrab this JUP colorway at Blueline Surf \u0026amp; Paddle, Jupiter’s favorite surf shop, before it sells out. Limited Batch!\u003c\/p\u003e","published_at":"2025-09-10T09:18:44-04:00","created_at":"2025-09-10T09:14:26-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":[],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":2499,"compare_at_price_min":2499,"compare_at_price_max":2499,"compare_at_price_varies":false,"variants":[{"id":42885978325070,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136150","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Otto JUP Hat Blue \/ Pink","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2499,"inventory_management":"shopify","barcode":"210000136150","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442","options":["Title"],"media":[{"alt":"Blueline Surf JUP Foam Trucker Hat in bright blue with hot pink JUP logo and mesh back – Otto snapback cap from Jupiter, Florida surf shop.","id":26500172939342,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1365,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442"},"aspect_ratio":1.0,"height":1365,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442","width":1365}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"187\" data-end=\"562\"\u003e\u003cstrong data-start=\"187\" data-end=\"226\"\u003eOne of the Local Favorites, JUP Foam Trucker.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe Blueline JUP Foam Trucker Hat in bright blue with a hot pink logo is a fresh take on our classic design. Built on the Otto foam snapback, it features a high-profile foam front, breathable mesh back, and adjustable snap closure. Lightweight and made for Florida living — from paddle sessions to beach days to nights at Guanabanas.\u003c\/p\u003e\n\u003cul data-start=\"564\" data-end=\"801\"\u003e\n\u003cli data-start=\"564\" data-end=\"595\"\u003e\n\u003cp data-start=\"566\" data-end=\"595\"\u003eOtto brand foam trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"596\" data-end=\"650\"\u003e\n\u003cp data-start=\"598\" data-end=\"650\"\u003eBright blue with hot pink “JUP” Blueline Surf logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"651\" data-end=\"678\"\u003e\n\u003cp data-start=\"653\" data-end=\"678\"\u003eAdjustable snapback fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"679\" data-end=\"723\"\u003e\n\u003cp data-start=\"681\" data-end=\"723\"\u003eFoam front with mesh backing for airflow\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"724\" data-end=\"801\"\u003e\n\u003cp data-start=\"726\" data-end=\"801\"\u003eDurable and lightweight — perfect for surf, sun, and saltwater adventures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"803\" data-end=\"895\"\u003eGrab this JUP colorway at Blueline Surf \u0026amp; Paddle, Jupiter’s favorite surf shop, before it sells out. Limited Batch!\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-04-22T07:13:40-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-29T07:15:12-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-04-27T07:14:45-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Signature JUP \u0026 Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-04-26T07:12:57-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"Blueline Surf JUP Foam Trucker Hat in bright blue with hot pink JUP logo and mesh back – Otto snapback cap from Jupiter, Florida surf shop.","id":26500172939342,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1365,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442"},"aspect_ratio":1.0,"height":1365,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442","width":1365}]