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JUP Cotton Twill Hat – Navy/Carolina
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Classic Blueline Cord Hat – Quarry
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Blueline Jupiter Shop T-Shirt – Washed White
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Blueline Marlin T-Shirt – Dark Grey Heather
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Blueline Skiff & Fly Fishing T-Shirt – Heather Navy
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FL Box T-Shirt – Slate Blue
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OG Blueline Logo Hat Flat Bill – Dark Loden/Loden
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Blueline Rod & Reel T-Shirt – Midnight Navy
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Blueline Gator Lasso T-Shirt – Washed Natural/Brown
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Blueline Diamond Logo T-Shirt – Pigment Cement
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Blueline Vintage Circle Logo Hoodie – Olive / Orange
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Jupiter Lite Deadwood Tree Camo Hoodie
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Blueline Diamond Logo Hoodie – Clay
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Blueline Surf Eat Sleep Repeat Trucker Hat – Navy / Pink
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Blueline Après Beach Foam Trucker Hat – Pink / Blue
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Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Blue Blazer
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Florida Box Hat White / White / Grey Patch HC SC
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ANETIK x Blueline Vintage Circle Men's UV Tech Hoody - Sky
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Florida Box Dusk/Steel White Patch MC SC 2379_001
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Blueline Jupiter Lite T-Shirt
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Blueline Diamond T-Shirt – Ivory / Pale Navy
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{"item":{"id":7779219800142,"title":"JUP Cotton Twill Hat – Navy\/Carolina","handle":"jup-cotton-twill-hat-navy-carolina","description":"\u003cp\u003e\u003cb\u003eThe ultimate blend of classic style and coastal comfort.\u003c\/b\u003e \u0026gt; The \u003cb\u003eJUP Cotton Twill Hat in Navy\/Carolina\u003c\/b\u003e delivers a clean, classic look inspired by the waterman lifestyle of Jupiter, Florida. Featuring bold, high-contrast \u003cb\u003eJUP lettering\u003c\/b\u003e embroidered on the front panel and a premium soft cotton twill build, this unstructured hat is designed for maximum breathability and all-day comfort.\u003c\/p\u003e\n\u003cp\u003eWhether you're navigating a boat cruise past the Jupiter Inlet Lighthouse, relaxing on the local sandbar, or heading out around town, this lightweight unstructured cap offers an adjustable fit perfect for everyday coastal wear. A simple South Florida staple crafted to withstand the heat and saltwater spray.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKey Features:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003ePremium Construction:\u003c\/b\u003e Soft, durable 100% cotton twill fabric that forms to your head over time.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eLocal Design:\u003c\/b\u003e Bold, custom contrast \"JUP\" embroidery celebrating our local roots.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBreathable Comfort:\u003c\/b\u003e Lightweight, unstructured panels with stitched eyelets for optimal ventilation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eAdjustable Fit:\u003c\/b\u003e Secure back closure ensures a perfect, custom fit for any adventure.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePair it with our signature performance sun shirts or casual lifestyle apparel. Shop online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","published_at":"2025-12-06T13:33:23-05:00","created_at":"2025-12-04T13:08:20-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["Hat","Jup","Jupiter"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43206475153486,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150818","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Cotton Twill Hat – Navy\/Carolina","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000150818","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985","options":["Title"],"media":[{"alt":"JUP Cotton Twill Hat Navy\/Carolina with bold JUP lettering on dock in Jupiter Florida","id":32084859027534,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cb\u003eThe ultimate blend of classic style and coastal comfort.\u003c\/b\u003e \u0026gt; The \u003cb\u003eJUP Cotton Twill Hat in Navy\/Carolina\u003c\/b\u003e delivers a clean, classic look inspired by the waterman lifestyle of Jupiter, Florida. Featuring bold, high-contrast \u003cb\u003eJUP lettering\u003c\/b\u003e embroidered on the front panel and a premium soft cotton twill build, this unstructured hat is designed for maximum breathability and all-day comfort.\u003c\/p\u003e\n\u003cp\u003eWhether you're navigating a boat cruise past the Jupiter Inlet Lighthouse, relaxing on the local sandbar, or heading out around town, this lightweight unstructured cap offers an adjustable fit perfect for everyday coastal wear. A simple South Florida staple crafted to withstand the heat and saltwater spray.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKey Features:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003ePremium Construction:\u003c\/b\u003e Soft, durable 100% cotton twill fabric that forms to your head over time.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eLocal Design:\u003c\/b\u003e Bold, custom contrast \"JUP\" embroidery celebrating our local roots.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBreathable Comfort:\u003c\/b\u003e Lightweight, unstructured panels with stitched eyelets for optimal ventilation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eAdjustable Fit:\u003c\/b\u003e Secure back closure ensures a perfect, custom fit for any adventure.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePair it with our signature performance sun shirts or casual lifestyle apparel. Shop online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":317042262094,"handle":"womens-hats","updated_at":"2026-10-06T09:18:52-04:00","published_at":"2026-10-06T08:47:43-04:00","sort_order":"manual","template_suffix":null,"published_scope":"global","title":"Women's Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan\u003eWomen’s \u003c\/span\u003e\u003cspan\u003eHats \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003eJUP \u003c\/span\u003e\u003cspan\u003eLifestyle\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eShop \u003c\/span\u003e\u003cspan\u003ewomen’s \u003c\/span\u003e\u003cspan\u003ehats \u003c\/span\u003e\u003cspan\u003emade \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003esunny \u003c\/span\u003e\u003cspan\u003edays \u003c\/span\u003e\u003cspan\u003ein \u003c\/span\u003e\u003cspan\u003eJupiter, \u003c\/span\u003e\u003cspan\u003eFlorida \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003ewherever \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003ewater \u003c\/span\u003e\u003cspan\u003etakes \u003c\/span\u003e\u003cspan\u003eyou. \u003c\/span\u003e\u003cspan\u003eExplore \u003c\/span\u003e\u003cspan\u003eBlueline \u003c\/span\u003e\u003cspan\u003etrucker \u003c\/span\u003e\u003cspan\u003ehats, \u003c\/span\u003e\u003cspan\u003erope \u003c\/span\u003e\u003cspan\u003ehats, \u003c\/span\u003e\u003cspan\u003ebaseball \u003c\/span\u003e\u003cspan\u003ecaps, \u003c\/span\u003e\u003cspan\u003evisors \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003elaid-\u003c\/span\u003e\u003cspan\u003eback \u003c\/span\u003e\u003cspan\u003ecoastal \u003c\/span\u003e\u003cspan\u003estyles \u003c\/span\u003e\u003cspan\u003edesigned \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003ebeach, \u003c\/span\u003e\u003cspan\u003eboat, \u003c\/span\u003e\u003cspan\u003epaddleboard \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003eeveryday \u003c\/span\u003e\u003cspan\u003ewear.\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2026-10-06T09:10:41-04:00","alt":"","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-031_1.jpg?v=1791292242"}}]}
{"item":{"id":7779217801294,"title":"Classic Blueline Cord Hat – Quarry","handle":"classic-blueline-cord-hat-quarry","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Classic Blueline Cord Hat in Quarry features soft corduroy texture, a relaxed vintage fit, and multicolor rope detailing for a coastal retro look. Finished with embroidered Blueline Surf \u0026amp; Paddle Co. lettering, this hat blends comfort and style for beach days, boat runs, and everyday Jupiter living.\u003c\/p\u003e","published_at":"2025-12-06T14:14:46-05:00","created_at":"2025-12-04T12:59:03-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Flat Brim","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43206471024718,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150816","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Classic Blueline Cord Hat – Quarry","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000150816","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476","options":["Title"],"media":[{"alt":"Classic Blueline Cord Hat in Quarry with multicolor rope and embroidered logo on dock in Jupiter Florida","id":32084944126030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Classic Blueline Cord Hat in Quarry features soft corduroy texture, a relaxed vintage fit, and multicolor rope detailing for a coastal retro look. Finished with embroidered Blueline Surf \u0026amp; Paddle Co. lettering, this hat blends comfort and style for beach days, boat runs, and everyday Jupiter living.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-09-24T10:50:09-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline’s Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}}]}
{"item":{"id":7777507180622,"title":"JUP Trucker Hat – Tan\/Camo","handle":"jup-trucker-hat-tan-camo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Trucker Hat in Tan\/Camo blends bold Jupiter style with a rugged outdoor look. Featuring oversized JUP lettering across the foam front and a camo brim and mesh back, this hat delivers lightweight comfort and coastal attitude. Perfect for boating, beach days, fishing, and everyday Florida living.\u003c\/p\u003e","published_at":"2025-12-06T14:24:37-05:00","created_at":"2025-12-03T06:45:17-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["camo","Foam Hat","Hat","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":false,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202386821198,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150729","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"JUP Trucker Hat – Tan\/Camo","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150729","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037","options":["Title"],"media":[{"alt":"JUP Trucker Hat Tan\/Camo with bold JUP lettering and camo brim on dock in Jupiter Florida","id":32086692167758,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Trucker Hat in Tan\/Camo blends bold Jupiter style with a rugged outdoor look. Featuring oversized JUP lettering across the foam front and a camo brim and mesh back, this hat delivers lightweight comfort and coastal attitude. Perfect for boating, beach days, fishing, and everyday Florida living.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline JUP Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":309858041934,"handle":"surf-hats","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-06-03T10:05:26-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Surf Hats","body_html":"\u003cp data-start=\"581\" data-end=\"710\"\u003eFrom checking the morning surf to spending the afternoon at the beach, the right hat is essential for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"1114\"\u003eOur Surf Hat Collection features lightweight performance hats, rope hats, trucker hats, and coastal-inspired styles designed for surfing, beach days, boating, paddleboarding, travel, and everyday wear. Inspired by the laid-back lifestyle of Jupiter, Florida, these hats are built to keep you comfortable whether you're walking the beach, heading offshore, or grabbing a post-session drink with friends.\u003c\/p\u003e\n\u003cp data-start=\"1116\" data-end=\"1262\"\u003eFeaturing breathable materials, performance fabrics, and classic coastal designs, these are the hats you'll reach for every time you head outside.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1413\"\u003eWhether you call Jupiter home year-round or simply wish you did, our collection of surf hats brings a piece of the Florida lifestyle wherever you go.\u003c\/p\u003e","image":{"created_at":"2026-06-03T10:48:17-04:00","alt":"Three surfers carrying longboards along a Jupiter, Florida beach wearing Blueline Surf \u0026 Paddle surf hats on a sunny coastal morning.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-106.jpg?v=1780499485"}},{"id":317042262094,"handle":"womens-hats","updated_at":"2026-10-06T09:18:52-04:00","published_at":"2026-10-06T08:47:43-04:00","sort_order":"manual","template_suffix":null,"published_scope":"global","title":"Women's Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan\u003eWomen’s \u003c\/span\u003e\u003cspan\u003eHats \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003eJUP \u003c\/span\u003e\u003cspan\u003eLifestyle\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eShop \u003c\/span\u003e\u003cspan\u003ewomen’s \u003c\/span\u003e\u003cspan\u003ehats \u003c\/span\u003e\u003cspan\u003emade \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003esunny \u003c\/span\u003e\u003cspan\u003edays \u003c\/span\u003e\u003cspan\u003ein \u003c\/span\u003e\u003cspan\u003eJupiter, \u003c\/span\u003e\u003cspan\u003eFlorida \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003ewherever \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003ewater \u003c\/span\u003e\u003cspan\u003etakes \u003c\/span\u003e\u003cspan\u003eyou. \u003c\/span\u003e\u003cspan\u003eExplore \u003c\/span\u003e\u003cspan\u003eBlueline \u003c\/span\u003e\u003cspan\u003etrucker \u003c\/span\u003e\u003cspan\u003ehats, \u003c\/span\u003e\u003cspan\u003erope \u003c\/span\u003e\u003cspan\u003ehats, \u003c\/span\u003e\u003cspan\u003ebaseball \u003c\/span\u003e\u003cspan\u003ecaps, \u003c\/span\u003e\u003cspan\u003evisors \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003elaid-\u003c\/span\u003e\u003cspan\u003eback \u003c\/span\u003e\u003cspan\u003ecoastal \u003c\/span\u003e\u003cspan\u003estyles \u003c\/span\u003e\u003cspan\u003edesigned \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003ebeach, \u003c\/span\u003e\u003cspan\u003eboat, \u003c\/span\u003e\u003cspan\u003epaddleboard \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003eeveryday \u003c\/span\u003e\u003cspan\u003ewear.\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2026-10-06T09:10:41-04:00","alt":"","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-031_1.jpg?v=1791292242"}}]}
{"item":{"id":7777497088078,"title":"JUP Trucker Hat – Burgundy","handle":"jup-trucker-hat-burgundy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShow your Jupiter pride with the JUP Trucker Hat in Burgundy. This bold, lightweight trucker features the iconic JUP front logo and breathable mesh back—perfect for beach days, boat runs, and everyday life around Jupiter, Florida. A local favorite and one of our top-selling JUP styles.\u003c\/p\u003e","published_at":"2025-12-06T14:37:58-05:00","created_at":"2025-12-03T06:42:50-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter"],"price":2799,"price_min":2799,"price_max":2799,"available":false,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202370437198,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150727","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"JUP Trucker Hat – Burgundy","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150727","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","options":["Title"],"media":[{"alt":"JUP burgundy trucker hat on dock by the water in Jupiter Florida","id":32087026171982,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShow your Jupiter pride with the JUP Trucker Hat in Burgundy. This bold, lightweight trucker features the iconic JUP front logo and breathable mesh back—perfect for beach days, boat runs, and everyday life around Jupiter, Florida. A local favorite and one of our top-selling JUP styles.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":309858041934,"handle":"surf-hats","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-06-03T10:05:26-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Surf Hats","body_html":"\u003cp data-start=\"581\" data-end=\"710\"\u003eFrom checking the morning surf to spending the afternoon at the beach, the right hat is essential for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"1114\"\u003eOur Surf Hat Collection features lightweight performance hats, rope hats, trucker hats, and coastal-inspired styles designed for surfing, beach days, boating, paddleboarding, travel, and everyday wear. Inspired by the laid-back lifestyle of Jupiter, Florida, these hats are built to keep you comfortable whether you're walking the beach, heading offshore, or grabbing a post-session drink with friends.\u003c\/p\u003e\n\u003cp data-start=\"1116\" data-end=\"1262\"\u003eFeaturing breathable materials, performance fabrics, and classic coastal designs, these are the hats you'll reach for every time you head outside.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1413\"\u003eWhether you call Jupiter home year-round or simply wish you did, our collection of surf hats brings a piece of the Florida lifestyle wherever you go.\u003c\/p\u003e","image":{"created_at":"2026-06-03T10:48:17-04:00","alt":"Three surfers carrying longboards along a Jupiter, Florida beach wearing Blueline Surf \u0026 Paddle surf hats on a sunny coastal morning.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-106.jpg?v=1780499485"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
{"item":{"id":7777494106190,"title":"JUP Trucker Hat – Solid Coral","handle":"jup-trucker-hat-coral","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStand out in classic Jupiter style with the JUP Trucker Hat in Solid Coral. The bold JUP logo pops against the vibrant coral front, paired with a breathable mesh back for all-day comfort. A local favorite and perfect for beach days, boat trips, and repping JUP anywhere you go.\u003c\/p\u003e","published_at":"2025-12-06T14:50:32-05:00","created_at":"2025-12-03T06:42:06-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202366701646,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150726","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Solid Coral","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000150726","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","options":["Title"],"media":[{"alt":"JUP coral trucker hat on dock by the water in Jupiter Florida","id":32087666884686,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStand out in classic Jupiter style with the JUP Trucker Hat in Solid Coral. The bold JUP logo pops against the vibrant coral front, paired with a breathable mesh back for all-day comfort. A local favorite and perfect for beach days, boat trips, and repping JUP anywhere you go.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline JUP Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-10-05T15:26:45-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"womens","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":309858041934,"handle":"surf-hats","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-06-03T10:05:26-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Surf Hats","body_html":"\u003cp data-start=\"581\" data-end=\"710\"\u003eFrom checking the morning surf to spending the afternoon at the beach, the right hat is essential for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"1114\"\u003eOur Surf Hat Collection features lightweight performance hats, rope hats, trucker hats, and coastal-inspired styles designed for surfing, beach days, boating, paddleboarding, travel, and everyday wear. Inspired by the laid-back lifestyle of Jupiter, Florida, these hats are built to keep you comfortable whether you're walking the beach, heading offshore, or grabbing a post-session drink with friends.\u003c\/p\u003e\n\u003cp data-start=\"1116\" data-end=\"1262\"\u003eFeaturing breathable materials, performance fabrics, and classic coastal designs, these are the hats you'll reach for every time you head outside.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1413\"\u003eWhether you call Jupiter home year-round or simply wish you did, our collection of surf hats brings a piece of the Florida lifestyle wherever you go.\u003c\/p\u003e","image":{"created_at":"2026-06-03T10:48:17-04:00","alt":"Three surfers carrying longboards along a Jupiter, Florida beach wearing Blueline Surf \u0026 Paddle surf hats on a sunny coastal morning.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-106.jpg?v=1780499485"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}},{"id":317042262094,"handle":"womens-hats","updated_at":"2026-10-06T09:18:52-04:00","published_at":"2026-10-06T08:47:43-04:00","sort_order":"manual","template_suffix":null,"published_scope":"global","title":"Women's Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan\u003eWomen’s \u003c\/span\u003e\u003cspan\u003eHats \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003eJUP \u003c\/span\u003e\u003cspan\u003eLifestyle\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eShop \u003c\/span\u003e\u003cspan\u003ewomen’s \u003c\/span\u003e\u003cspan\u003ehats \u003c\/span\u003e\u003cspan\u003emade \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003esunny \u003c\/span\u003e\u003cspan\u003edays \u003c\/span\u003e\u003cspan\u003ein \u003c\/span\u003e\u003cspan\u003eJupiter, \u003c\/span\u003e\u003cspan\u003eFlorida \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003ewherever \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003ewater \u003c\/span\u003e\u003cspan\u003etakes \u003c\/span\u003e\u003cspan\u003eyou. \u003c\/span\u003e\u003cspan\u003eExplore \u003c\/span\u003e\u003cspan\u003eBlueline \u003c\/span\u003e\u003cspan\u003etrucker \u003c\/span\u003e\u003cspan\u003ehats, \u003c\/span\u003e\u003cspan\u003erope \u003c\/span\u003e\u003cspan\u003ehats, \u003c\/span\u003e\u003cspan\u003ebaseball \u003c\/span\u003e\u003cspan\u003ecaps, \u003c\/span\u003e\u003cspan\u003evisors \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003elaid-\u003c\/span\u003e\u003cspan\u003eback \u003c\/span\u003e\u003cspan\u003ecoastal \u003c\/span\u003e\u003cspan\u003estyles \u003c\/span\u003e\u003cspan\u003edesigned \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003ebeach, \u003c\/span\u003e\u003cspan\u003eboat, \u003c\/span\u003e\u003cspan\u003epaddleboard \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003eeveryday \u003c\/span\u003e\u003cspan\u003ewear.\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2026-10-06T09:10:41-04:00","alt":"","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-031_1.jpg?v=1791292242"}}]}
{"item":{"id":7776452214862,"title":"Blueline Jupiter Shop T-Shirt – Washed White","handle":"blueline-jupiter-shop-t-shirt-washed-white","description":"\u003cp data-start=\"617\" data-end=\"869\"\u003eBring home a piece of Jupiter with the Blueline Jupiter Shop T-Shirt in Washed White. Featuring a detailed sketch of our iconic Blueline Surf \u0026amp; Paddle Co. storefront, this South Florida inspired T-shirt blends local style with everyday comfort.\u003c\/p\u003e\n\u003cp data-start=\"871\" data-end=\"1157\"\u003eMade from soft, breathable fabric and designed for a relaxed fit, it’s perfect for beach days, at home, or cruising around town. Whether you’re a longtime local or visiting Jupiter, this T-shirt is an easy way to show support for Blueline Surf and Paddle.\u003c\/p\u003e\n\u003cp data-start=\"1159\" data-end=\"1216\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"504\" data-end=\"799\"\u003e \u003c\/p\u003e","published_at":"2026-08-07T18:58:04-04:00","created_at":"2025-12-01T13:53:48-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195328561230,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150139","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Jupiter Shop T-Shirt – Washed White - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150139","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328528462,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150138","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Jupiter Shop T-Shirt – Washed White - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150138","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328495694,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150137","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Jupiter Shop T-Shirt – Washed White - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150137","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328462926,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150136","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Jupiter Shop T-Shirt – Washed White - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150136","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328430158,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150135","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Jupiter Shop T-Shirt – Washed White - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150135","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/dn6cqjynzakm7kxhvmif.png?v=1786143517","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cmi31es0h8zittepjv9t.png?v=1786143517"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/dn6cqjynzakm7kxhvmif.png?v=1786143517","options":["Size"],"media":[{"alt":null,"id":39543256547406,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/dn6cqjynzakm7kxhvmif.png?v=1786143517"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/dn6cqjynzakm7kxhvmif.png?v=1786143517","width":1080},{"alt":null,"id":39543256580174,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cmi31es0h8zittepjv9t.png?v=1786143517"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cmi31es0h8zittepjv9t.png?v=1786143517","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"617\" data-end=\"869\"\u003eBring home a piece of Jupiter with the Blueline Jupiter Shop T-Shirt in Washed White. Featuring a detailed sketch of our iconic Blueline Surf \u0026amp; Paddle Co. storefront, this South Florida inspired T-shirt blends local style with everyday comfort.\u003c\/p\u003e\n\u003cp data-start=\"871\" data-end=\"1157\"\u003eMade from soft, breathable fabric and designed for a relaxed fit, it’s perfect for beach days, at home, or cruising around town. Whether you’re a longtime local or visiting Jupiter, this T-shirt is an easy way to show support for Blueline Surf and Paddle.\u003c\/p\u003e\n\u003cp data-start=\"1159\" data-end=\"1216\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"504\" data-end=\"799\"\u003e \u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":309821997134,"handle":"the-surf-dad","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-06-02T14:29:30-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Surf Dad","body_html":"\u003cp data-start=\"144\" data-end=\"211\"\u003eFor the dads who still check the waves before checking their email.\u003c\/p\u003e\n\u003cp data-start=\"213\" data-end=\"561\"\u003eThe Surf Dad Collection is built for early morning sessions, beach days with the family, surf trips, and the laid-back coastal lifestyle that comes with living near the ocean. Featuring premium UV sun shirts, surf apparel, boardshorts, t-shirts, hats, and accessories, these are the essentials every surfer appreciates both in and out of the water.\u003c\/p\u003e\n\u003cp data-start=\"563\" data-end=\"858\"\u003eInspired by the surf culture of Jupiter, Florida, this collection blends performance, comfort, and timeless coastal style. Whether he's paddling out before work, chasing swell on vacation, or spending the day at the beach with the family, these are the pieces designed for life around the ocean.\u003c\/p\u003e\n\u003cp data-start=\"860\" data-end=\"938\"\u003ePerfect for Father's Day, birthdays, and dads who never stopped being surfers.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"940\" data-end=\"956\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"957\" data-end=\"1069\"\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"957\" data-end=\"966\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"nrl11m\" data-start=\"967\" data-end=\"979\"\u003eBeach days\u003c\/li\u003e\n\u003cli data-section-id=\"1i9odhg\" data-start=\"980\" data-end=\"998\"\u003eFamily vacations\u003c\/li\u003e\n\u003cli data-section-id=\"1iqjqq9\" data-start=\"999\" data-end=\"1014\"\u003eBahamas trips\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1015\" data-end=\"1031\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"134k8rb\" data-start=\"1032\" data-end=\"1048\"\u003eCoastal travel\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"1049\" data-end=\"1069\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:41:59-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231218_Panas-0067.jpg?v=1780497719"}},{"id":303986081870,"handle":"valentines-day-gifts-for-him","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-02-04T09:42:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Him","body_html":"\u003ch3 data-start=\"331\" data-end=\"364\"\u003eValentine’s Day Gifts for Him\u003c\/h3\u003e\n\u003cp data-start=\"365\" data-end=\"558\"\u003eFinding the right gift doesn’t have to be complicated. Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}}]}
{"item":{"id":7776452116558,"title":"Blueline Marlin T-Shirt – Dark Grey Heather","handle":"blueline-marlin-t-shirt-dark-grey-heather","description":"\u003cp data-start=\"426\" data-end=\"640\"\u003eShow your love for the fishing and our waters with the Blueline Marlin T-Shirt in Dark Grey Heather. Featuring a vibrant marlin badge graphic labeled “Jupiter, FL,” this t-shirt brings classic surf and fishing style with that South Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"642\" data-end=\"916\"\u003eMade from soft, breathable fabric with a comfortable everyday fit, it’s perfect for fishing days, cruising the beach, or repping your favorite local surf shop around town. A clean, coastal T-shirt built for anyone who loves Jupiter’s ocean lifestyle and the Blueline spirit.\u003c\/p\u003e","published_at":"2025-12-01T14:11:34-05:00","created_at":"2025-12-01T13:53:38-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195328168014,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150129","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Marlin T-Shirt – Dark Grey Heather - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150129","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328135246,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150128","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Marlin T-Shirt – Dark Grey Heather - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150128","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328102478,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150127","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Marlin T-Shirt – Dark Grey Heather - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150127","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328069710,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150126","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Marlin T-Shirt – Dark Grey Heather - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150126","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328036942,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150125","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Marlin T-Shirt – Dark Grey Heather - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150125","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Marlin_t-shirt_in_dark_heather_gray.png?v=1764799014","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_Blueline_Marline_T-shirt_in_Dark_Gray.png?v=1764799052"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Marlin_t-shirt_in_dark_heather_gray.png?v=1764799014","options":["Size"],"media":[{"alt":"Blueline Marlin T-Shirt in Dark Grey Heather with Jupiter FL marlin badge graphic – back view","id":31338012901454,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Marlin_t-shirt_in_dark_heather_gray.png?v=1764799014"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Marlin_t-shirt_in_dark_heather_gray.png?v=1764799014","width":1080},{"alt":"Blueline Marlin T-Shirt in Dark Grey Heather with small front chest logo – front view","id":31338010771534,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_Blueline_Marline_T-shirt_in_Dark_Gray.png?v=1764799052"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_Blueline_Marline_T-shirt_in_Dark_Gray.png?v=1764799052","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"426\" data-end=\"640\"\u003eShow your love for the fishing and our waters with the Blueline Marlin T-Shirt in Dark Grey Heather. Featuring a vibrant marlin badge graphic labeled “Jupiter, FL,” this t-shirt brings classic surf and fishing style with that South Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"642\" data-end=\"916\"\u003eMade from soft, breathable fabric with a comfortable everyday fit, it’s perfect for fishing days, cruising the beach, or repping your favorite local surf shop around town. A clean, coastal T-shirt built for anyone who loves Jupiter’s ocean lifestyle and the Blueline spirit.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7776451985486,"title":"Blueline Skiff \u0026 Fly Fishing T-Shirt – Heather Navy","handle":"blueline-skiff-fly-fishing-t-shirt-heather-navy","description":"\u003cp data-start=\"340\" data-end=\"580\"\u003eEmbrace the waterman lifestyle with the Blueline Skiff \u0026amp; Fly Fishing T-Shirt in Heather Navy. Featuring a hand-drawn skiff and fly fisherman graphic with a Jupiter, FL sunrise, this tee captures the heart of our coastal South Florida roots.\u003c\/p\u003e\n\u003cp data-start=\"582\" data-end=\"847\"\u003eSoft, lightweight, and built for comfort, it’s perfect for early morning sessions, sandbar days, or casting along the Intracoastal. This T-shirt is a must-have for anyone who loves fishing, boating, and the Blueline spirit that defines Jupiter’s waterfront culture.\u003c\/p\u003e","published_at":"2025-12-01T14:10:23-05:00","created_at":"2025-12-01T13:51:55-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195327840334,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150133","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Skiff \u0026 Fly Fishing T-Shirt – Heather Navy - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150133","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195327873102,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150134","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Skiff \u0026 Fly Fishing T-Shirt – Heather Navy - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150134","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195327807566,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150132","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Skiff \u0026 Fly Fishing T-Shirt – Heather Navy - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150132","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195327774798,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150131","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Skiff \u0026 Fly Fishing T-Shirt – Heather Navy - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150131","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195327742030,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150130","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Skiff \u0026 Fly Fishing T-Shirt – Heather Navy - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150130","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T_Shirt_Heather_Navy_Back_view.png?v=1764800125","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T-Shirt_in_Heather_Navy_with_small_chest_logo_front_view.png?v=1764800164"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T_Shirt_Heather_Navy_Back_view.png?v=1764800125","options":["Size"],"media":[{"alt":"Blueline Skiff \u0026 Fly Fishing T-Shirt in Heather Navy with hand-drawn skiff and fisherman graphic – back view","id":31338012704846,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T_Shirt_Heather_Navy_Back_view.png?v=1764800125"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T_Shirt_Heather_Navy_Back_view.png?v=1764800125","width":1080},{"alt":"Blueline Skiff \u0026 Fly Fishing T-Shirt in Heather Navy with small chest logo – front view","id":31338012770382,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T-Shirt_in_Heather_Navy_with_small_chest_logo_front_view.png?v=1764800164"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T-Shirt_in_Heather_Navy_with_small_chest_logo_front_view.png?v=1764800164","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"340\" data-end=\"580\"\u003eEmbrace the waterman lifestyle with the Blueline Skiff \u0026amp; Fly Fishing T-Shirt in Heather Navy. Featuring a hand-drawn skiff and fly fisherman graphic with a Jupiter, FL sunrise, this tee captures the heart of our coastal South Florida roots.\u003c\/p\u003e\n\u003cp data-start=\"582\" data-end=\"847\"\u003eSoft, lightweight, and built for comfort, it’s perfect for early morning sessions, sandbar days, or casting along the Intracoastal. This T-shirt is a must-have for anyone who loves fishing, boating, and the Blueline spirit that defines Jupiter’s waterfront culture.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7776451526734,"title":"Skully Circle Tee Silk\/Navy","handle":"skully-circle-tee-silk-navy","description":"\u003cp data-start=\"307\" data-end=\"485\"\u003eSoft, lightweight, and built for everyday coastal living, the Skully Circle Tee Silk\/Navy blends clean surf style with our custom Skully artwork in a classic back graphic design.\u003c\/p\u003e\n\u003cp data-start=\"487\" data-end=\"763\"\u003eThe silk color body paired with navy artwork gives this tee a vintage sun-faded look that feels right at home from Jupiter Inlet to late summer nights in the Bahamas. Easy fit. Ultra-soft feel. The kind of shirt that disappears from your drawer because it’s always being worn.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"765\" data-end=\"777\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"778\" data-end=\"972\"\u003e\n\u003cli data-section-id=\"1fphik1\" data-start=\"778\" data-end=\"805\"\u003eSoft premium cotton blend\u003c\/li\u003e\n\u003cli data-section-id=\"17bvnhs\" data-start=\"806\" data-end=\"841\"\u003eCustom Skully circle back graphic\u003c\/li\u003e\n\u003cli data-section-id=\"1ms29ry\" data-start=\"842\" data-end=\"864\"\u003eFront chest logo hit\u003c\/li\u003e\n\u003cli data-section-id=\"1t6qcng\" data-start=\"865\" data-end=\"891\"\u003eLightweight everyday fit\u003c\/li\u003e\n\u003cli data-section-id=\"103w0i\" data-start=\"892\" data-end=\"945\"\u003eDesigned for surf, fishing, boating, and beach life\u003c\/li\u003e\n\u003cli data-section-id=\"kgq61x\" data-start=\"946\" data-end=\"972\"\u003eComfortable relaxed feel\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-12-01T14:05:51-05:00","created_at":"2025-12-01T13:49:29-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":["Beach Lifestyle","Blueline Surf","Boating Apparel","Coastal T Shirt","Fishing Shirt","Florida Lifestyle Brand","Graphic Tee","Men’s T Shirt","Saltwater Lifestyle","Skully T Shirt","Soft T Shirt","Surf Apparel","Surf T Shirt"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195321286734,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150179","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Skully Circle Tee Silk\/Navy - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150179","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195321253966,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150178","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Skully Circle Tee Silk\/Navy - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150178","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195321221198,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150177","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Skully Circle Tee Silk\/Navy - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150177","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195321188430,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150176","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Skully Circle Tee Silk\/Navy - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150176","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195321155662,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150175","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Skully Circle Tee Silk\/Navy - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150175","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-circle-tee-silk-navy-blueline.png?v=1778864431","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/front-view-skully-blueline-t-shirt.png?v=1778864477"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-circle-tee-silk-navy-blueline.png?v=1778864431","options":["Size"],"media":[{"alt":"Silk colored Skully Circle t-shirt from Blueline Surf \u0026 Paddle Co. featuring navy custom skull artwork inspired by surf, fishing, and the Jupiter Florida coastal lifestyle.","id":31338010542158,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-circle-tee-silk-navy-blueline.png?v=1778864431"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/skully-circle-tee-silk-navy-blueline.png?v=1778864431","width":1080},{"alt":"Silk colored Skully Circle t-shirt from Blueline Surf \u0026 Paddle Co. front view","id":31338010476622,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/front-view-skully-blueline-t-shirt.png?v=1778864477"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/front-view-skully-blueline-t-shirt.png?v=1778864477","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"307\" data-end=\"485\"\u003eSoft, lightweight, and built for everyday coastal living, the Skully Circle Tee Silk\/Navy blends clean surf style with our custom Skully artwork in a classic back graphic design.\u003c\/p\u003e\n\u003cp data-start=\"487\" data-end=\"763\"\u003eThe silk color body paired with navy artwork gives this tee a vintage sun-faded look that feels right at home from Jupiter Inlet to late summer nights in the Bahamas. Easy fit. Ultra-soft feel. The kind of shirt that disappears from your drawer because it’s always being worn.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"765\" data-end=\"777\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"778\" data-end=\"972\"\u003e\n\u003cli data-section-id=\"1fphik1\" data-start=\"778\" data-end=\"805\"\u003eSoft premium cotton blend\u003c\/li\u003e\n\u003cli data-section-id=\"17bvnhs\" data-start=\"806\" data-end=\"841\"\u003eCustom Skully circle back graphic\u003c\/li\u003e\n\u003cli data-section-id=\"1ms29ry\" data-start=\"842\" data-end=\"864\"\u003eFront chest logo hit\u003c\/li\u003e\n\u003cli data-section-id=\"1t6qcng\" data-start=\"865\" data-end=\"891\"\u003eLightweight everyday fit\u003c\/li\u003e\n\u003cli data-section-id=\"103w0i\" data-start=\"892\" data-end=\"945\"\u003eDesigned for surf, fishing, boating, and beach life\u003c\/li\u003e\n\u003cli data-section-id=\"kgq61x\" data-start=\"946\" data-end=\"972\"\u003eComfortable relaxed feel\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7776451100750,"title":"FL Box T-Shirt – Slate Blue","handle":"florida-box-t-shirt-slate-blue","description":"\u003cp data-start=\"436\" data-end=\"788\"\u003eShow your love for the Sunshine State with the FL Box T-Shirt in Slate Blue. This minimalist \u003cstrong data-start=\"529\" data-end=\"544\"\u003eFlorida Box\u003c\/strong\u003e design features a clean graphic: the Blueline mark on one side and the Florida state outline on the other. Simple, modern, and easy to wear, it’s built for anyone who loves Florida’s outdoor lifestyle, warm weather, and coastal vibe.\u003c\/p\u003e\n\u003cp data-start=\"790\" data-end=\"1069\"\u003eMade with soft, breathable fabric and designed for everyday comfort, this tee works for travel, workouts, or hanging by the water. Whether you’re a Florida native, seasonal visitor, or state-pride collector, the Florida Box T-Shirt offers a fresh, modern take on Florida apparel.\u003c\/p\u003e","published_at":"2025-12-01T14:02:04-05:00","created_at":"2025-12-01T13:46:08-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195318927438,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150188","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Slate Blue - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150188","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195318960206,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150189","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Slate Blue - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150189","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195318894670,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150187","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Slate Blue - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150187","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195318861902,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150186","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Slate Blue - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150186","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195318829134,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150185","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"FL Box T-Shirt – Slate Blue - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150185","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Slate_Blue_Florida_Box_T-Shirt_back_view.png?v=1764872779","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Slate_Blue_Florida_Box_T-Shirt_Front.png?v=1764872749"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Slate_Blue_Florida_Box_T-Shirt_back_view.png?v=1764872779","options":["Size"],"media":[{"alt":"Florida Box T-Shirt in Slate Blue with Blueline mark and Florida state outline – back view","id":31338010280014,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Slate_Blue_Florida_Box_T-Shirt_back_view.png?v=1764872779"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Slate_Blue_Florida_Box_T-Shirt_back_view.png?v=1764872779","width":1080},{"alt":"Slate Blue Florida Box T-Shirt with minimalist front logo – front view","id":31338010378318,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Slate_Blue_Florida_Box_T-Shirt_Front.png?v=1764872749"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Slate_Blue_Florida_Box_T-Shirt_Front.png?v=1764872749","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"436\" data-end=\"788\"\u003eShow your love for the Sunshine State with the FL Box T-Shirt in Slate Blue. This minimalist \u003cstrong data-start=\"529\" data-end=\"544\"\u003eFlorida Box\u003c\/strong\u003e design features a clean graphic: the Blueline mark on one side and the Florida state outline on the other. Simple, modern, and easy to wear, it’s built for anyone who loves Florida’s outdoor lifestyle, warm weather, and coastal vibe.\u003c\/p\u003e\n\u003cp data-start=\"790\" data-end=\"1069\"\u003eMade with soft, breathable fabric and designed for everyday comfort, this tee works for travel, workouts, or hanging by the water. Whether you’re a Florida native, seasonal visitor, or state-pride collector, the Florida Box T-Shirt offers a fresh, modern take on Florida apparel.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7776450904142,"title":"FL Box T-Shirt – Washed White\/Black Seafoam","handle":"florida-box-t-shirt-washed-white-black-seafoam","description":"\u003cp data-start=\"428\" data-end=\"797\"\u003eRep the Sunshine State with the FL Box T-Shirt in Washed White\/Black Seafoam. This modern \u003cstrong data-start=\"518\" data-end=\"533\"\u003eFlorida Box\u003c\/strong\u003e design features a crisp two-panel layout: the Blueline mark on one side and a bold Florida state outline on the other. Clean, coastal, and minimalist, it's built for anyone who loves Florida’s outdoor lifestyle and wants a simple, stylish way to show state pride.\u003c\/p\u003e\n\u003cp data-start=\"799\" data-end=\"1105\"\u003eMade from soft, breathable fabric, this Florida-inspired tee is perfect for travel, workouts, and warm-weather living worldwide. Whether you're a Florida native, seasonal visitor, or collecting state-inspired apparel, the Florida Box T-Shirt delivers a fresh and modern take on the iconic state silhouette.\u003c\/p\u003e","published_at":"2025-12-01T14:00:38-05:00","created_at":"2025-12-01T13:43:46-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195316338766,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150193","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Washed White\/Black Seafoam - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150193","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195316437070,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150194","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Washed White\/Black Seafoam - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150194","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195316305998,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150192","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Washed White\/Black Seafoam - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150192","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195316273230,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150191","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Washed White\/Black Seafoam - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150191","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195316240462,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150190","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Washed White\/Black Seafoam - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150190","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Box_T-Shirt_in_Washed_White_with_black_and_seafoam_state_outline_Back.png?v=1764874835","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Box_Blueline_Logo_Front.png?v=1764874889"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Box_T-Shirt_in_Washed_White_with_black_and_seafoam_state_outline_Back.png?v=1764874835","options":["Size"],"media":[{"alt":"Florida Box T-Shirt in Washed White with black and seafoam state outline graphic – back view","id":31338005397582,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Box_T-Shirt_in_Washed_White_with_black_and_seafoam_state_outline_Back.png?v=1764874835"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Box_T-Shirt_in_Washed_White_with_black_and_seafoam_state_outline_Back.png?v=1764874835","width":1080},{"alt":"Washed White Florida Box T-Shirt with minimalist front logo – front view","id":31338005659726,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Box_Blueline_Logo_Front.png?v=1764874889"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Box_Blueline_Logo_Front.png?v=1764874889","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"428\" data-end=\"797\"\u003eRep the Sunshine State with the FL Box T-Shirt in Washed White\/Black Seafoam. This modern \u003cstrong data-start=\"518\" data-end=\"533\"\u003eFlorida Box\u003c\/strong\u003e design features a crisp two-panel layout: the Blueline mark on one side and a bold Florida state outline on the other. Clean, coastal, and minimalist, it's built for anyone who loves Florida’s outdoor lifestyle and wants a simple, stylish way to show state pride.\u003c\/p\u003e\n\u003cp data-start=\"799\" data-end=\"1105\"\u003eMade from soft, breathable fabric, this Florida-inspired tee is perfect for travel, workouts, and warm-weather living worldwide. Whether you're a Florida native, seasonal visitor, or collecting state-inspired apparel, the Florida Box T-Shirt delivers a fresh and modern take on the iconic state silhouette.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7773705437262,"title":"OG Blueline Logo Hat Flat Bill – Dark Loden\/Loden","handle":"og-blueline-logo-hat-dark-loden-flat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe OG Blueline Logo Hat in Dark Loden\/Loden delivers clean style with an everyday outdoor feel. Built with a structured flat bill, tonal mesh back, and our signature Blueline patch, this hat is a go-to for boat days, fishing sessions, and repping Jupiter, Florida with a subtle, earthy look.\u003c\/p\u003e","published_at":"2025-12-04T11:30:22-05:00","created_at":"2025-11-26T07:53:42-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - CAPTEUR Flat","tags":["flat brim","Hat","Trucker Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43182745681998,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150403","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo Hat Flat Bill – Dark Loden\/Loden","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150403","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314","options":["Title"],"media":[{"alt":"OG Blueline dark loden flat bill hat on dock in Jupiter Florida","id":31885628670030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe OG Blueline Logo Hat in Dark Loden\/Loden delivers clean style with an everyday outdoor feel. Built with a structured flat bill, tonal mesh back, and our signature Blueline patch, this hat is a go-to for boat days, fishing sessions, and repping Jupiter, Florida with a subtle, earthy look.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":309858041934,"handle":"surf-hats","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-06-03T10:05:26-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Surf Hats","body_html":"\u003cp data-start=\"581\" data-end=\"710\"\u003eFrom checking the morning surf to spending the afternoon at the beach, the right hat is essential for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"1114\"\u003eOur Surf Hat Collection features lightweight performance hats, rope hats, trucker hats, and coastal-inspired styles designed for surfing, beach days, boating, paddleboarding, travel, and everyday wear. Inspired by the laid-back lifestyle of Jupiter, Florida, these hats are built to keep you comfortable whether you're walking the beach, heading offshore, or grabbing a post-session drink with friends.\u003c\/p\u003e\n\u003cp data-start=\"1116\" data-end=\"1262\"\u003eFeaturing breathable materials, performance fabrics, and classic coastal designs, these are the hats you'll reach for every time you head outside.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1413\"\u003eWhether you call Jupiter home year-round or simply wish you did, our collection of surf hats brings a piece of the Florida lifestyle wherever you go.\u003c\/p\u003e","image":{"created_at":"2026-06-03T10:48:17-04:00","alt":"Three surfers carrying longboards along a Jupiter, Florida beach wearing Blueline Surf \u0026 Paddle surf hats on a sunny coastal morning.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-106.jpg?v=1780499485"}}]}
{"item":{"id":7771470921806,"title":"Blueline Rod \u0026 Reel T-Shirt – Midnight Navy","handle":"blueline-rod-reel-tshirt-midnight-navy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Rod \u0026amp; Reel T-Shirt in Midnight Navy is made for days on the water. Featuring a vintage-inspired rod and reel graphic, this soft, comfortable tee is perfect for fishing, boating, or everyday coastal wear. A classic Blueline design built for the Jupiter lifestyle.\u003c\/p\u003e","published_at":"2025-11-24T14:14:02-05:00","created_at":"2025-11-24T14:12:47-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43178134077518,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150109","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Rod \u0026 Reel T-Shirt – Midnight Navy - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150109","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43178134044750,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150108","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Rod \u0026 Reel T-Shirt – Midnight Navy - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150108","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43178134011982,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150107","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Rod \u0026 Reel T-Shirt – Midnight Navy - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150107","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43178133979214,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150106","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Rod \u0026 Reel T-Shirt – Midnight Navy - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150106","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43178133946446,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150105","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Rod \u0026 Reel T-Shirt – Midnight Navy - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150105","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Rod_Reel_T-Shirt_Midnight_Navy.png?v=1765037841","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Navy_t-shirt_chest_Blueline_logo.png?v=1765037878","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Rod_Reel_Midnight_Navy_Logo.png?v=1764614434"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Rod_Reel_T-Shirt_Midnight_Navy.png?v=1765037841","options":["Size"],"media":[{"alt":"Blueline Rod \u0026 Reel T-Shirt in Midnight Navy with vintage fishing graphic – back view","id":31338010607694,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Rod_Reel_T-Shirt_Midnight_Navy.png?v=1765037841"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Rod_Reel_T-Shirt_Midnight_Navy.png?v=1765037841","width":1080},{"alt":"Navy blue t-shirt with a logo on the chest against a white background","id":31342002569294,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Navy_t-shirt_chest_Blueline_logo.png?v=1765037878"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Navy_t-shirt_chest_Blueline_logo.png?v=1765037878","width":1080},{"alt":"Blueline Surf Company logo with text and a surfboard graphic on a dark background","id":30065155178574,"position":3,"preview_image":{"aspect_ratio":1.444,"height":372,"width":537,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Rod_Reel_Midnight_Navy_Logo.png?v=1764614434"},"aspect_ratio":1.444,"height":372,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Rod_Reel_Midnight_Navy_Logo.png?v=1764614434","width":537}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Rod \u0026amp; Reel T-Shirt in Midnight Navy is made for days on the water. Featuring a vintage-inspired rod and reel graphic, this soft, comfortable tee is perfect for fishing, boating, or everyday coastal wear. A classic Blueline design built for the Jupiter lifestyle.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}}]}
{"item":{"id":7771467350094,"title":"Blueline Gator Lasso T-Shirt – Washed Natural\/Brown","handle":"blueline-gator-lasso-tshirt-washed-natural-brown","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Gator Lasso T-Shirt in Washed Natural\/Brown features a vintage Florida-inspired gator lasso design with coastal Jupiter roots. Soft, lightweight, and perfect for everyday wear, beach days, and anyone who loves classic Florida artwork with Blueline style.\u003c\/p\u003e","published_at":"2025-11-24T14:01:01-05:00","created_at":"2025-11-24T13:53:06-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43178116972622,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150154","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Gator Lasso T-Shirt – Washed Natural\/Brown - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150154","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43178116939854,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150153","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Gator Lasso T-Shirt – Washed Natural\/Brown - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150153","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43178116907086,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150152","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Gator Lasso T-Shirt – Washed Natural\/Brown - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150152","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43178116874318,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150151","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Gator Lasso T-Shirt – Washed Natural\/Brown - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150151","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43178116841550,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150150","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Gator Lasso T-Shirt – Washed Natural\/Brown - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150150","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Gator_Lasso_Tshirt.png?v=1781722039","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Vintage_Logo_Washed_Natural_Brown.png?v=1781722292","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot_2026-06-17_at_2.48.56_PM.png?v=1781722212","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot_2026-06-17_at_2.48.48_PM.png?v=1781722212"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Gator_Lasso_Tshirt.png?v=1781722039","options":["Size"],"media":[{"alt":null,"id":38498653536334,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Gator_Lasso_Tshirt.png?v=1781722039"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Gator_Lasso_Tshirt.png?v=1781722039","width":1080},{"alt":null,"id":38498721955918,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Vintage_Logo_Washed_Natural_Brown.png?v=1781722292"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Vintage_Logo_Washed_Natural_Brown.png?v=1781722292","width":1080},{"alt":null,"id":38498716352590,"position":3,"preview_image":{"aspect_ratio":1.129,"height":744,"width":840,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot_2026-06-17_at_2.48.56_PM.png?v=1781722212"},"aspect_ratio":1.129,"height":744,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot_2026-06-17_at_2.48.56_PM.png?v=1781722212","width":840},{"alt":null,"id":38498716450894,"position":4,"preview_image":{"aspect_ratio":1.207,"height":704,"width":850,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot_2026-06-17_at_2.48.48_PM.png?v=1781722212"},"aspect_ratio":1.207,"height":704,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot_2026-06-17_at_2.48.48_PM.png?v=1781722212","width":850}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Gator Lasso T-Shirt in Washed Natural\/Brown features a vintage Florida-inspired gator lasso design with coastal Jupiter roots. Soft, lightweight, and perfect for everyday wear, beach days, and anyone who loves classic Florida artwork with Blueline style.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7769976078414,"title":"Blueline Diamond Logo T-Shirt – Pigment Cement","handle":"diamond-blueline-logo-tshirt-pigment-cement","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Diamond Logo T-Shirt in Pigment Cement features a classic geometric logo design printed on a soft, pigment-dyed tee. Inspired by everyday coastal living, this shirt offers a relaxed, broken-in feel from the first wear. A clean, versatile Blueline staple for anyone who loves simple style with a Jupiter touch.\u003c\/p\u003e","published_at":"2025-11-26T10:59:08-05:00","created_at":"2025-11-22T11:59:40-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43174978420814,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150319","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo T-Shirt – Pigment Cement - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150319","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43174978453582,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150320","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo T-Shirt – Pigment Cement - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150320","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43174978486350,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150321","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo T-Shirt – Pigment Cement - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150321","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43174978388046,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150318","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo T-Shirt – Pigment Cement - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150318","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43174977667150,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150317","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo T-Shirt – Pigment Cement - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150317","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Diamond_Blueline_Logo_T-Shirt_Pigment_Cement.png?v=1765040276","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Beige_t-shirt_with_a_diamond_blueline_logo.png?v=1765040301"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Diamond_Blueline_Logo_T-Shirt_Pigment_Cement.png?v=1765040276","options":["Size"],"media":[{"alt":"Diamond Blueline Logo T-Shirt Pigment Cement with geometric back logo – back view","id":31338010247246,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Diamond_Blueline_Logo_T-Shirt_Pigment_Cement.png?v=1765040276"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Diamond_Blueline_Logo_T-Shirt_Pigment_Cement.png?v=1765040276","width":1080},{"alt":"Beige t-shirt with a diamond blueline logo on a white background","id":31338010411086,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Beige_t-shirt_with_a_diamond_blueline_logo.png?v=1765040301"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Beige_t-shirt_with_a_diamond_blueline_logo.png?v=1765040301","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Diamond Logo T-Shirt in Pigment Cement features a classic geometric logo design printed on a soft, pigment-dyed tee. Inspired by everyday coastal living, this shirt offers a relaxed, broken-in feel from the first wear. A clean, versatile Blueline staple for anyone who loves simple style with a Jupiter touch.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}}]}
{"item":{"id":7769975095374,"title":"Blueline Cowgirl Tarpon T-Shirt – Washed Natural","handle":"blueline-cowgirl-tarpon-tshirt-washed-natural","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Cowgirl Tarpon T-Shirt in Washed Natural features a western-inspired graphic of a cowgirl riding a tarpon in Jupiter, FL. Soft, lightweight, and perfect for anglers, beach days, and anyone who loves unique Florida artwork with coastal style. A standout Blueline design with a vintage western twist. One of our favorite designs combing our passions. \u003c\/p\u003e","published_at":"2025-12-01T13:32:38-05:00","created_at":"2025-11-22T11:46:23-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43174973603918,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150311","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Cowgirl Tarpon T-Shirt – Washed Natural - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150311","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43174973571150,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150310","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Cowgirl Tarpon T-Shirt – Washed Natural - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150310","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43174973538382,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150309","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Cowgirl Tarpon T-Shirt – Washed Natural - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150309","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43174973505614,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150308","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Cowgirl Tarpon T-Shirt – Washed Natural - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150308","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43174973472846,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150307","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Cowgirl Tarpon T-Shirt – Washed Natural - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150307","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Cowgirl_Tarpon_T-Shirt.png?v=1765043260","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_in_western_text_front_graphic.png?v=1765043316"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Cowgirl_Tarpon_T-Shirt.png?v=1765043260","options":["Size"],"media":[{"alt":"Blueline Cowgirl Tarpon T-Shirt Washed Natural with western cowgirl riding a tarpon and Jupiter FL text – back graphic","id":31338010705998,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Cowgirl_Tarpon_T-Shirt.png?v=1765043260"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Cowgirl_Tarpon_T-Shirt.png?v=1765043260","width":1080},{"alt":"Blueline Surf and Paddle in western text – front graphic","id":31338005430350,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_in_western_text_front_graphic.png?v=1765043316"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_in_western_text_front_graphic.png?v=1765043316","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Cowgirl Tarpon T-Shirt in Washed Natural features a western-inspired graphic of a cowgirl riding a tarpon in Jupiter, FL. Soft, lightweight, and perfect for anglers, beach days, and anyone who loves unique Florida artwork with coastal style. A standout Blueline design with a vintage western twist. One of our favorite designs combing our passions. \u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":305423220814,"handle":"spring-break-gear-guide","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-03-10T12:50:23-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Spring Break Gear Guide","body_html":"\u003cp\u003eAll your must have products for Spring Break 2026 in one place. Gear up and start packing your bags today. \u003c\/p\u003e","image":{"created_at":"2026-03-10T14:21:48-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-123_1.jpg?v=1773166908"}},{"id":309821997134,"handle":"the-surf-dad","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-06-02T14:29:30-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Surf Dad","body_html":"\u003cp data-start=\"144\" data-end=\"211\"\u003eFor the dads who still check the waves before checking their email.\u003c\/p\u003e\n\u003cp data-start=\"213\" data-end=\"561\"\u003eThe Surf Dad Collection is built for early morning sessions, beach days with the family, surf trips, and the laid-back coastal lifestyle that comes with living near the ocean. Featuring premium UV sun shirts, surf apparel, boardshorts, t-shirts, hats, and accessories, these are the essentials every surfer appreciates both in and out of the water.\u003c\/p\u003e\n\u003cp data-start=\"563\" data-end=\"858\"\u003eInspired by the surf culture of Jupiter, Florida, this collection blends performance, comfort, and timeless coastal style. Whether he's paddling out before work, chasing swell on vacation, or spending the day at the beach with the family, these are the pieces designed for life around the ocean.\u003c\/p\u003e\n\u003cp data-start=\"860\" data-end=\"938\"\u003ePerfect for Father's Day, birthdays, and dads who never stopped being surfers.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"940\" data-end=\"956\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"957\" data-end=\"1069\"\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"957\" data-end=\"966\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"nrl11m\" data-start=\"967\" data-end=\"979\"\u003eBeach days\u003c\/li\u003e\n\u003cli data-section-id=\"1i9odhg\" data-start=\"980\" data-end=\"998\"\u003eFamily vacations\u003c\/li\u003e\n\u003cli data-section-id=\"1iqjqq9\" data-start=\"999\" data-end=\"1014\"\u003eBahamas trips\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1015\" data-end=\"1031\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"134k8rb\" data-start=\"1032\" data-end=\"1048\"\u003eCoastal travel\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"1049\" data-end=\"1069\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:41:59-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231218_Panas-0067.jpg?v=1780497719"}},{"id":303986081870,"handle":"valentines-day-gifts-for-him","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-02-04T09:42:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Him","body_html":"\u003ch3 data-start=\"331\" data-end=\"364\"\u003eValentine’s Day Gifts for Him\u003c\/h3\u003e\n\u003cp data-start=\"365\" data-end=\"558\"\u003eFinding the right gift doesn’t have to be complicated. Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}}]}
{"item":{"id":7768510267470,"title":"North County T-Shirt – Heather Pine","handle":"north-county-tshirt-heather-pine","description":"\u003cp data-start=\"355\" data-end=\"651\"\u003eCelebrate the heart of Jupiter and Tequesta with the North County T-Shirt in Heather Pine. Featuring a bold circular back graphic with the Blueline logo, Jupiter Lighthouse, and native Florida colors, this tee is a soft, everyday staple for anyone who loves life along the North County coastline.\u003c\/p\u003e\n\u003cp data-start=\"653\" data-end=\"728\"\u003ePerfect for beach days, boat runs, and repping Jupiter, FL wherever you go.\u003c\/p\u003e","published_at":"2025-12-01T13:29:14-05:00","created_at":"2025-11-19T19:45:52-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":["Jupiter","lighthouse","mens","North County","T-shirt","Tequesta"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43169253949518,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150174","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"North County T-Shirt – Heather Pine - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150174","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43169253916750,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150173","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"North County T-Shirt – Heather Pine - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150173","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43169253883982,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150172","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"North County T-Shirt – Heather Pine - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150172","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43169253851214,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150171","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"North County T-Shirt – Heather Pine - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150171","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43169253818446,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150170","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"North County T-Shirt – Heather Pine - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150170","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/North_County_T-shirt_heather_pine.png?v=1765051668","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/North_County_T-shirt_heather_pine_front_chest_patch.png?v=1765051691","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Tequesta_lighthouse_logo.png?v=1765051734"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/North_County_T-shirt_heather_pine.png?v=1765051668","options":["Size"],"media":[{"alt":"North County T-shirt heather pine with Jupiter Tequesta lighthouse graphic","id":31357385343054,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/North_County_T-shirt_heather_pine.png?v=1765051668"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/North_County_T-shirt_heather_pine.png?v=1765051668","width":1080},{"alt":"North County T-shirt heather pine front chest patch","id":31357385310286,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/North_County_T-shirt_heather_pine_front_chest_patch.png?v=1765051691"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/North_County_T-shirt_heather_pine_front_chest_patch.png?v=1765051691","width":1080},{"alt":"Jupiter Tequesta lighthouse logo","id":30021151686734,"position":3,"preview_image":{"aspect_ratio":1.033,"height":213,"width":220,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Tequesta_lighthouse_logo.png?v=1765051734"},"aspect_ratio":1.033,"height":213,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Tequesta_lighthouse_logo.png?v=1765051734","width":220}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"355\" data-end=\"651\"\u003eCelebrate the heart of Jupiter and Tequesta with the North County T-Shirt in Heather Pine. Featuring a bold circular back graphic with the Blueline logo, Jupiter Lighthouse, and native Florida colors, this tee is a soft, everyday staple for anyone who loves life along the North County coastline.\u003c\/p\u003e\n\u003cp data-start=\"653\" data-end=\"728\"\u003ePerfect for beach days, boat runs, and repping Jupiter, FL wherever you go.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7762331205710,"title":"Blueline Vintage Circle Logo Hoodie – Olive \/ Orange","handle":"blueline-vintage-circle-logo-hoodie-olive-orange","description":"\u003cp data-start=\"348\" data-end=\"709\"\u003eA timeless layer built for cool mornings and coastal nights. The \u003cstrong data-start=\"413\" data-end=\"452\"\u003eBlueline Vintage Circle Logo Hoodie\u003c\/strong\u003e in Olive with Orange print features our classic circle logo for a bold yet laid-back look rooted in the Jupiter surf and paddle lifestyle. Soft, comfortable, and easy to wear, this hoodie is perfect for beach mornings, dock hangs, and everyday casual wear.\u003c\/p\u003e\n\u003cp data-start=\"711\" data-end=\"787\"\u003eA staple piece that blends warmth, comfort, and unmistakable Blueline style.\u003c\/p\u003e\n\u003cp data-start=\"789\" data-end=\"800\"\u003e\u003cstrong data-start=\"789\" data-end=\"800\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"801\" data-end=\"1042\"\u003e\n\u003cli data-start=\"801\" data-end=\"820\"\u003e\n\u003cp data-start=\"803\" data-end=\"820\"\u003ePullover hoodie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"821\" data-end=\"852\"\u003e\n\u003cp data-start=\"823\" data-end=\"852\"\u003eVintage Circle logo graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"853\" data-end=\"885\"\u003e\n\u003cp data-start=\"855\" data-end=\"885\"\u003eOlive base with orange print\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"886\" data-end=\"924\"\u003e\n\u003cp data-start=\"888\" data-end=\"924\"\u003eSoft, comfortable midweight fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"925\" data-end=\"979\"\u003e\n\u003cp data-start=\"927\" data-end=\"979\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"980\" data-end=\"1042\"\u003e\n\u003cp data-start=\"982\" data-end=\"1042\"\u003eIdeal for beach mornings, cool evenings, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-11-13T21:38:02-05:00","created_at":"2025-11-13T21:35:12-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Hoodies","tags":[],"price":5495,"price_min":5495,"price_max":5495,"available":true,"price_varies":false,"compare_at_price":5495,"compare_at_price_min":5495,"compare_at_price_max":5495,"compare_at_price_varies":false,"variants":[{"id":43142905364558,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"210000149999","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Vintage Circle Logo Hoodie – Olive \/ Orange - XS","public_title":"XS","options":["XS"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149999","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43142905167950,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000149986","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Vintage Circle Logo Hoodie – Olive \/ Orange - S","public_title":"S","options":["S"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149986","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43142905036878,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000149985","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Vintage Circle Logo Hoodie – Olive \/ Orange - M","public_title":"M","options":["M"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149985","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43142904873038,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000149984","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Vintage Circle Logo Hoodie – Olive \/ Orange - L","public_title":"L","options":["L"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149984","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43142904676430,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000149983","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Vintage Circle Logo Hoodie – Olive \/ Orange - XL","public_title":"XL","options":["XL"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149983","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43142904414286,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000149982","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Vintage Circle Logo Hoodie – Olive \/ Orange - 2XL","public_title":"2XL","options":["2XL"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149982","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-logo-hoodie-olive-orange.png?v=1765565252","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Hoodie_Green.png?v=1765565277","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-069.jpg?v=1769445310"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-logo-hoodie-olive-orange.png?v=1765565252","options":["Size"],"media":[{"alt":"Olive Blueline pullover hoodie with orange vintage circle logo on the back","id":28619438227534,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-logo-hoodie-olive-orange.png?v=1765565252"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-logo-hoodie-olive-orange.png?v=1765565252","width":1080},{"alt":"Blueline Surf and Paddle Green hoodie with a logo on the chest against a white background","id":28619438194766,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Hoodie_Green.png?v=1765565277"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Hoodie_Green.png?v=1765565277","width":1080},{"alt":null,"id":35401333375054,"position":3,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-069.jpg?v=1769445310"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-069.jpg?v=1769445310","width":1366}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"348\" data-end=\"709\"\u003eA timeless layer built for cool mornings and coastal nights. The \u003cstrong data-start=\"413\" data-end=\"452\"\u003eBlueline Vintage Circle Logo Hoodie\u003c\/strong\u003e in Olive with Orange print features our classic circle logo for a bold yet laid-back look rooted in the Jupiter surf and paddle lifestyle. Soft, comfortable, and easy to wear, this hoodie is perfect for beach mornings, dock hangs, and everyday casual wear.\u003c\/p\u003e\n\u003cp data-start=\"711\" data-end=\"787\"\u003eA staple piece that blends warmth, comfort, and unmistakable Blueline style.\u003c\/p\u003e\n\u003cp data-start=\"789\" data-end=\"800\"\u003e\u003cstrong data-start=\"789\" data-end=\"800\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"801\" data-end=\"1042\"\u003e\n\u003cli data-start=\"801\" data-end=\"820\"\u003e\n\u003cp data-start=\"803\" data-end=\"820\"\u003ePullover hoodie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"821\" data-end=\"852\"\u003e\n\u003cp data-start=\"823\" data-end=\"852\"\u003eVintage Circle logo graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"853\" data-end=\"885\"\u003e\n\u003cp data-start=\"855\" data-end=\"885\"\u003eOlive base with orange print\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"886\" data-end=\"924\"\u003e\n\u003cp data-start=\"888\" data-end=\"924\"\u003eSoft, comfortable midweight fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"925\" data-end=\"979\"\u003e\n\u003cp data-start=\"927\" data-end=\"979\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"980\" data-end=\"1042\"\u003e\n\u003cp data-start=\"982\" data-end=\"1042\"\u003eIdeal for beach mornings, cool evenings, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["XS","S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
{"item":{"id":7762329010254,"title":"Jupiter Lite Deadwood Tree Camo Hoodie","handle":"jupiter-lite-deadwood-tree-camo-hoodie","description":"\u003cp data-start=\"345\" data-end=\"635\"\u003eMeet the \u003cem data-start=\"354\" data-end=\"388\"\u003eJupiter Lite Deadwood Tree Camo Hoodie. B\u003c\/em\u003euilt for early-morning missions, cool-weather boat rides, and winters here in Jupiter, Florida. Featuring the Blueline “Jupiter Lite” logo across the back, this hoodie blends classic outdoor camo with the laid-back style we live.\u003c\/p\u003e\n\u003cp data-start=\"637\" data-end=\"955\"\u003eMade with the new \u003cstrong data-start=\"655\" data-end=\"685\"\u003eDeadwood Tree Camo pattern\u003c\/strong\u003e, it delivers that rugged, outdoorsman look while still being soft, lightweight, and easy to wear around town. Whether you’re fishing at first light, hanging with friends, or just grabbing coffee after a morning paddle or surf, this is the hooded sweatshirt for you.\u003c\/p\u003e\n\u003cp data-start=\"957\" data-end=\"1026\"\u003e\u003cstrong data-start=\"957\" data-end=\"970\"\u003eFit Note:\u003c\/strong\u003e Hoodies run slightly small — size up for a roomier fit.\u003c\/p\u003e\n\u003cp data-start=\"1028\" data-end=\"1042\"\u003e\u003cstrong data-start=\"1028\" data-end=\"1040\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1043\" data-end=\"1230\"\u003e\n\u003cli data-start=\"1043\" data-end=\"1073\"\u003e\n\u003cp data-start=\"1045\" data-end=\"1073\"\u003eDeadwood Tree Camo pattern\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1074\" data-end=\"1106\"\u003e\n\u003cp data-start=\"1076\" data-end=\"1106\"\u003eBlueline “Jupiter Lite” back logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1107\" data-end=\"1133\"\u003e\n\u003cp data-start=\"1109\" data-end=\"1133\"\u003eLightweight, soft feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-11-13T21:36:35-05:00","created_at":"2025-11-13T21:35:04-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Hoodies","tags":["camo","hoodie","Jupiter Lite"],"price":5995,"price_min":5995,"price_max":5995,"available":false,"price_varies":false,"compare_at_price":5995,"compare_at_price_min":5995,"compare_at_price_max":5995,"compare_at_price_varies":false,"variants":[{"id":43142902743118,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000149975","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jupiter Lite Deadwood Tree Camo Hoodie - S","public_title":"S","options":["S"],"price":5995,"weight":0,"compare_at_price":5995,"inventory_management":"shopify","barcode":"210000149975","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43142902972494,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000149976","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jupiter Lite Deadwood Tree Camo Hoodie - M","public_title":"M","options":["M"],"price":5995,"weight":0,"compare_at_price":5995,"inventory_management":"shopify","barcode":"210000149976","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43142902513742,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000149974","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jupiter Lite Deadwood Tree Camo Hoodie - L","public_title":"L","options":["L"],"price":5995,"weight":0,"compare_at_price":5995,"inventory_management":"shopify","barcode":"210000149974","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43142902317134,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000149973","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jupiter Lite Deadwood Tree Camo Hoodie - XL","public_title":"XL","options":["XL"],"price":5995,"weight":0,"compare_at_price":5995,"inventory_management":"shopify","barcode":"210000149973","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43142901989454,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000149972","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jupiter Lite Deadwood Tree Camo Hoodie - 2XL","public_title":"2XL","options":["2XL"],"price":5995,"weight":0,"compare_at_price":5995,"inventory_management":"shopify","barcode":"210000149972","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/7_60ce3ff7-c574-4f98-8df0-21433f46bb1b.png?v=1763388309","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/6_fc7cc1ff-ad67-4903-95f0-4f044e4f03ae.png?v=1763388309","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-084_-_Edited.jpg?v=1769445500"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/7_60ce3ff7-c574-4f98-8df0-21433f46bb1b.png?v=1763388309","options":["Size"],"media":[{"alt":null,"id":29122777874510,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/7_60ce3ff7-c574-4f98-8df0-21433f46bb1b.png?v=1763388309"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/7_60ce3ff7-c574-4f98-8df0-21433f46bb1b.png?v=1763388309","width":1080},{"alt":null,"id":29122777907278,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/6_fc7cc1ff-ad67-4903-95f0-4f044e4f03ae.png?v=1763388309"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/6_fc7cc1ff-ad67-4903-95f0-4f044e4f03ae.png?v=1763388309","width":1080},{"alt":null,"id":35401528279118,"position":3,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-084_-_Edited.jpg?v=1769445500"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-084_-_Edited.jpg?v=1769445500","width":1366}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"345\" data-end=\"635\"\u003eMeet the \u003cem data-start=\"354\" data-end=\"388\"\u003eJupiter Lite Deadwood Tree Camo Hoodie. B\u003c\/em\u003euilt for early-morning missions, cool-weather boat rides, and winters here in Jupiter, Florida. Featuring the Blueline “Jupiter Lite” logo across the back, this hoodie blends classic outdoor camo with the laid-back style we live.\u003c\/p\u003e\n\u003cp data-start=\"637\" data-end=\"955\"\u003eMade with the new \u003cstrong data-start=\"655\" data-end=\"685\"\u003eDeadwood Tree Camo pattern\u003c\/strong\u003e, it delivers that rugged, outdoorsman look while still being soft, lightweight, and easy to wear around town. Whether you’re fishing at first light, hanging with friends, or just grabbing coffee after a morning paddle or surf, this is the hooded sweatshirt for you.\u003c\/p\u003e\n\u003cp data-start=\"957\" data-end=\"1026\"\u003e\u003cstrong data-start=\"957\" data-end=\"970\"\u003eFit Note:\u003c\/strong\u003e Hoodies run slightly small — size up for a roomier fit.\u003c\/p\u003e\n\u003cp data-start=\"1028\" data-end=\"1042\"\u003e\u003cstrong data-start=\"1028\" data-end=\"1040\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1043\" data-end=\"1230\"\u003e\n\u003cli data-start=\"1043\" data-end=\"1073\"\u003e\n\u003cp data-start=\"1045\" data-end=\"1073\"\u003eDeadwood Tree Camo pattern\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1074\" data-end=\"1106\"\u003e\n\u003cp data-start=\"1076\" data-end=\"1106\"\u003eBlueline “Jupiter Lite” back logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1107\" data-end=\"1133\"\u003e\n\u003cp data-start=\"1109\" data-end=\"1133\"\u003eLightweight, soft feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}},{"id":303986081870,"handle":"valentines-day-gifts-for-him","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-02-04T09:42:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Him","body_html":"\u003ch3 data-start=\"331\" data-end=\"364\"\u003eValentine’s Day Gifts for Him\u003c\/h3\u003e\n\u003cp data-start=\"365\" data-end=\"558\"\u003eFinding the right gift doesn’t have to be complicated. Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}}]}
{"item":{"id":7762305810510,"title":"Blueline Diamond Logo Hoodie – Clay","handle":"blueline-diamond-logo-hoodie-clay","description":"\u003cp data-start=\"331\" data-end=\"669\"\u003eA clean, timeless layer built for everyday coastal living. The \u003cstrong data-start=\"394\" data-end=\"426\"\u003eBlueline Diamond Logo Hoodie\u003c\/strong\u003e in Clay features our classic diamond logo for a simple, heritage-inspired look that never goes out of style. Soft, comfortable, and easy to wear, this pullover hoodie is perfect for cool mornings, dock hangs, and laid-back nights around town.\u003c\/p\u003e\n\u003cp data-start=\"671\" data-end=\"743\"\u003eA versatile staple that pairs effortlessly with any Blueline tee or hat.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"756\"\u003e\u003cstrong data-start=\"745\" data-end=\"756\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"757\" data-end=\"985\"\u003e\n\u003cli data-start=\"757\" data-end=\"776\"\u003e\n\u003cp data-start=\"759\" data-end=\"776\"\u003ePullover hoodie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"777\" data-end=\"810\"\u003e\n\u003cp data-start=\"779\" data-end=\"810\"\u003eDiamond Blueline logo graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"811\" data-end=\"828\"\u003e\n\u003cp data-start=\"813\" data-end=\"828\"\u003eClay colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"829\" data-end=\"867\"\u003e\n\u003cp data-start=\"831\" data-end=\"867\"\u003eSoft, comfortable midweight fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"868\" data-end=\"922\"\u003e\n\u003cp data-start=\"870\" data-end=\"922\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"923\" data-end=\"985\"\u003e\n\u003cp data-start=\"925\" data-end=\"985\"\u003eIdeal for beach mornings, cool evenings, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-11-13T21:33:04-05:00","created_at":"2025-11-13T21:27:13-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Hoodies","tags":[],"price":5495,"price_min":5495,"price_max":5495,"available":true,"price_varies":false,"compare_at_price":5495,"compare_at_price_min":5495,"compare_at_price_max":5495,"compare_at_price_varies":false,"variants":[{"id":43142869745742,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"210000150000","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo Hoodie – Clay - XS","public_title":"XS","options":["XS"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000150000","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43142869712974,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000149981","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo Hoodie – Clay - S","public_title":"S","options":["S"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149981","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43142869680206,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000149980","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo Hoodie – Clay - 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2XL","public_title":"2XL","options":["2XL"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149977","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-hoodie-clay.png?v=1765574069","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Brown_hoodie_diamond_blueline_front.png?v=1765574130","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-121.jpg?v=1769445310"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-hoodie-clay.png?v=1765574069","options":["Size"],"media":[{"alt":"Clay-colored Blueline pullover hoodie with white diamond logo displayed on a white background","id":28619438161998,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-hoodie-clay.png?v=1765574069"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-hoodie-clay.png?v=1765574069","width":1080},{"alt":"Brown hoodie with a diamond blueline logo on the chest","id":28619438129230,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Brown_hoodie_diamond_blueline_front.png?v=1765574130"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Brown_hoodie_diamond_blueline_front.png?v=1765574130","width":1080},{"alt":null,"id":35401333342286,"position":3,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-121.jpg?v=1769445310"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-121.jpg?v=1769445310","width":1366}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"331\" data-end=\"669\"\u003eA clean, timeless layer built for everyday coastal living. The \u003cstrong data-start=\"394\" data-end=\"426\"\u003eBlueline Diamond Logo Hoodie\u003c\/strong\u003e in Clay features our classic diamond logo for a simple, heritage-inspired look that never goes out of style. Soft, comfortable, and easy to wear, this pullover hoodie is perfect for cool mornings, dock hangs, and laid-back nights around town.\u003c\/p\u003e\n\u003cp data-start=\"671\" data-end=\"743\"\u003eA versatile staple that pairs effortlessly with any Blueline tee or hat.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"756\"\u003e\u003cstrong data-start=\"745\" data-end=\"756\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"757\" data-end=\"985\"\u003e\n\u003cli data-start=\"757\" data-end=\"776\"\u003e\n\u003cp data-start=\"759\" data-end=\"776\"\u003ePullover hoodie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"777\" data-end=\"810\"\u003e\n\u003cp data-start=\"779\" data-end=\"810\"\u003eDiamond Blueline logo graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"811\" data-end=\"828\"\u003e\n\u003cp data-start=\"813\" data-end=\"828\"\u003eClay colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"829\" data-end=\"867\"\u003e\n\u003cp data-start=\"831\" data-end=\"867\"\u003eSoft, comfortable midweight fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"868\" data-end=\"922\"\u003e\n\u003cp data-start=\"870\" data-end=\"922\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"923\" data-end=\"985\"\u003e\n\u003cp data-start=\"925\" data-end=\"985\"\u003eIdeal for beach mornings, cool evenings, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["XS","S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
{"item":{"id":7756745900110,"title":"Blueline Surf Eat Sleep Repeat Trucker Hat – Navy \/ Pink","handle":"blueline-surf-eat-sleep-repeat-trucker-hat-navy-pink","description":"\u003cp data-start=\"351\" data-end=\"697\"\u003eA daily mantra for the coastal lifestyle. The \u003cstrong data-start=\"397\" data-end=\"443\"\u003eBlueline Surf Eat Sleep Repeat Trucker Hat\u003c\/strong\u003e in Navy with Pink lettering says it all. Designed for comfort and everyday wear, this classic trucker hat features breathable mesh backing and an adjustable snapback, making it perfect for surf checks, boat days, and laid-back afternoons around Jupiter.\u003c\/p\u003e\n\u003cp data-start=\"699\" data-end=\"798\"\u003eBold, simple, and instantly recognizable, it’s a favorite for anyone living the surf-first mindset.\u003c\/p\u003e\n\u003cp data-start=\"800\" data-end=\"811\"\u003e\u003cstrong data-start=\"800\" data-end=\"811\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"812\" data-end=\"1085\"\u003e\n\u003cli data-start=\"812\" data-end=\"833\"\u003e\n\u003cp data-start=\"814\" data-end=\"833\"\u003eTrucker-style hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"834\" data-end=\"879\"\u003e\n\u003cp data-start=\"836\" data-end=\"879\"\u003e“Surf. Eat. Sleep. Repeat.” front graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"880\" data-end=\"914\"\u003e\n\u003cp data-start=\"882\" data-end=\"914\"\u003eNavy crown with pink lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"915\" data-end=\"939\"\u003e\n\u003cp data-start=\"917\" data-end=\"939\"\u003eBreathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"940\" data-end=\"971\"\u003e\n\u003cp data-start=\"942\" data-end=\"971\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"972\" data-end=\"1026\"\u003e\n\u003cp data-start=\"974\" data-end=\"1026\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1027\" data-end=\"1085\"\u003e\n\u003cp data-start=\"1029\" data-end=\"1085\"\u003eIdeal for beach days, surf sessions, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-11-12T09:41:45-05:00","created_at":"2025-11-07T06:53:07-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":2499,"compare_at_price_min":2499,"compare_at_price_max":2499,"compare_at_price_varies":false,"variants":[{"id":43114053566542,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000149844","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Surf Eat Sleep Repeat Trucker Hat – Navy \/ Pink","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2499,"inventory_management":"shopify","barcode":"210000149844","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0032_3.jpg?v=1786055873"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0032_3.jpg?v=1786055873","options":["Title"],"media":[{"alt":null,"id":39524277747790,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0032_3.jpg?v=1786055873"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0032_3.jpg?v=1786055873","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"351\" data-end=\"697\"\u003eA daily mantra for the coastal lifestyle. The \u003cstrong data-start=\"397\" data-end=\"443\"\u003eBlueline Surf Eat Sleep Repeat Trucker Hat\u003c\/strong\u003e in Navy with Pink lettering says it all. Designed for comfort and everyday wear, this classic trucker hat features breathable mesh backing and an adjustable snapback, making it perfect for surf checks, boat days, and laid-back afternoons around Jupiter.\u003c\/p\u003e\n\u003cp data-start=\"699\" data-end=\"798\"\u003eBold, simple, and instantly recognizable, it’s a favorite for anyone living the surf-first mindset.\u003c\/p\u003e\n\u003cp data-start=\"800\" data-end=\"811\"\u003e\u003cstrong data-start=\"800\" data-end=\"811\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"812\" data-end=\"1085\"\u003e\n\u003cli data-start=\"812\" data-end=\"833\"\u003e\n\u003cp data-start=\"814\" data-end=\"833\"\u003eTrucker-style hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"834\" data-end=\"879\"\u003e\n\u003cp data-start=\"836\" data-end=\"879\"\u003e“Surf. Eat. Sleep. Repeat.” front graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"880\" data-end=\"914\"\u003e\n\u003cp data-start=\"882\" data-end=\"914\"\u003eNavy crown with pink lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"915\" data-end=\"939\"\u003e\n\u003cp data-start=\"917\" data-end=\"939\"\u003eBreathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"940\" data-end=\"971\"\u003e\n\u003cp data-start=\"942\" data-end=\"971\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"972\" data-end=\"1026\"\u003e\n\u003cp data-start=\"974\" data-end=\"1026\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1027\" data-end=\"1085\"\u003e\n\u003cp data-start=\"1029\" data-end=\"1085\"\u003eIdeal for beach days, surf sessions, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline JUP Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}},{"id":284027977806,"handle":"womens","updated_at":"2026-10-05T15:26:45-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"womens","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":309858041934,"handle":"surf-hats","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-06-03T10:05:26-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Surf Hats","body_html":"\u003cp data-start=\"581\" data-end=\"710\"\u003eFrom checking the morning surf to spending the afternoon at the beach, the right hat is essential for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"1114\"\u003eOur Surf Hat Collection features lightweight performance hats, rope hats, trucker hats, and coastal-inspired styles designed for surfing, beach days, boating, paddleboarding, travel, and everyday wear. Inspired by the laid-back lifestyle of Jupiter, Florida, these hats are built to keep you comfortable whether you're walking the beach, heading offshore, or grabbing a post-session drink with friends.\u003c\/p\u003e\n\u003cp data-start=\"1116\" data-end=\"1262\"\u003eFeaturing breathable materials, performance fabrics, and classic coastal designs, these are the hats you'll reach for every time you head outside.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1413\"\u003eWhether you call Jupiter home year-round or simply wish you did, our collection of surf hats brings a piece of the Florida lifestyle wherever you go.\u003c\/p\u003e","image":{"created_at":"2026-06-03T10:48:17-04:00","alt":"Three surfers carrying longboards along a Jupiter, Florida beach wearing Blueline Surf \u0026 Paddle surf hats on a sunny coastal morning.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-106.jpg?v=1780499485"}}]}
{"item":{"id":7756740624462,"title":"Blueline Après Beach Foam Trucker Hat – Pink \/ Blue","handle":"blueline-apres-beach-foam-trucker-hat-pink-blue","description":"\u003cp data-start=\"418\" data-end=\"743\"\u003eBeach first, everything else later. The \u003cstrong data-start=\"458\" data-end=\"499\"\u003eBlueline Après Beach Foam Trucker Hat\u003c\/strong\u003e in Pink with Blue lettering is made for post-surf hangs, sunset drinks, and laid-back coastal days. Featuring a lightweight foam front, breathable mesh back, and adjustable snapback, this hat delivers all-day comfort with a bold, playful vibe.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"857\"\u003eA standout style that brings color, personality, and Blueline surf culture together in one easy-to-wear trucker.\u003c\/p\u003e\n\u003cp data-start=\"859\" data-end=\"870\"\u003e\u003cstrong data-start=\"859\" data-end=\"870\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"871\" data-end=\"1134\"\u003e\n\u003cli data-start=\"871\" data-end=\"897\"\u003e\n\u003cp data-start=\"873\" data-end=\"897\"\u003eFoam-front trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"898\" data-end=\"929\"\u003e\n\u003cp data-start=\"900\" data-end=\"929\"\u003e“Après Beach” front graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"930\" data-end=\"964\"\u003e\n\u003cp data-start=\"932\" data-end=\"964\"\u003ePink crown with blue lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"965\" data-end=\"989\"\u003e\n\u003cp data-start=\"967\" data-end=\"989\"\u003eBreathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"990\" data-end=\"1021\"\u003e\n\u003cp data-start=\"992\" data-end=\"1021\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1022\" data-end=\"1076\"\u003e\n\u003cp data-start=\"1024\" data-end=\"1076\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1077\" data-end=\"1134\"\u003e\n\u003cp data-start=\"1079\" data-end=\"1134\"\u003eIdeal for beach days, boat days, and après-surf hangs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-11-12T09:38:16-05:00","created_at":"2025-11-07T06:24:10-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":[],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":2495,"compare_at_price_min":2495,"compare_at_price_max":2495,"compare_at_price_varies":false,"variants":[{"id":43114028236878,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000149843","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Après Beach Foam Trucker Hat – Pink \/ Blue","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2495,"inventory_management":"shopify","barcode":"210000149843","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0581.jpg?v=1781790076"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0581.jpg?v=1781790076","options":["Title"],"media":[{"alt":null,"id":38512468525134,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0581.jpg?v=1781790076"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0581.jpg?v=1781790076","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"418\" data-end=\"743\"\u003eBeach first, everything else later. The \u003cstrong data-start=\"458\" data-end=\"499\"\u003eBlueline Après Beach Foam Trucker Hat\u003c\/strong\u003e in Pink with Blue lettering is made for post-surf hangs, sunset drinks, and laid-back coastal days. Featuring a lightweight foam front, breathable mesh back, and adjustable snapback, this hat delivers all-day comfort with a bold, playful vibe.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"857\"\u003eA standout style that brings color, personality, and Blueline surf culture together in one easy-to-wear trucker.\u003c\/p\u003e\n\u003cp data-start=\"859\" data-end=\"870\"\u003e\u003cstrong data-start=\"859\" data-end=\"870\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"871\" data-end=\"1134\"\u003e\n\u003cli data-start=\"871\" data-end=\"897\"\u003e\n\u003cp data-start=\"873\" data-end=\"897\"\u003eFoam-front trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"898\" data-end=\"929\"\u003e\n\u003cp data-start=\"900\" data-end=\"929\"\u003e“Après Beach” front graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"930\" data-end=\"964\"\u003e\n\u003cp data-start=\"932\" data-end=\"964\"\u003ePink crown with blue lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"965\" data-end=\"989\"\u003e\n\u003cp data-start=\"967\" data-end=\"989\"\u003eBreathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"990\" data-end=\"1021\"\u003e\n\u003cp data-start=\"992\" data-end=\"1021\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1022\" data-end=\"1076\"\u003e\n\u003cp data-start=\"1024\" data-end=\"1076\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1077\" data-end=\"1134\"\u003e\n\u003cp data-start=\"1079\" data-end=\"1134\"\u003eIdeal for beach days, boat days, and après-surf hangs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline JUP Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}},{"id":317042262094,"handle":"womens-hats","updated_at":"2026-10-06T09:18:52-04:00","published_at":"2026-10-06T08:47:43-04:00","sort_order":"manual","template_suffix":null,"published_scope":"global","title":"Women's Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan\u003eWomen’s \u003c\/span\u003e\u003cspan\u003eHats \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003eJUP \u003c\/span\u003e\u003cspan\u003eLifestyle\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eShop \u003c\/span\u003e\u003cspan\u003ewomen’s \u003c\/span\u003e\u003cspan\u003ehats \u003c\/span\u003e\u003cspan\u003emade \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003esunny \u003c\/span\u003e\u003cspan\u003edays \u003c\/span\u003e\u003cspan\u003ein \u003c\/span\u003e\u003cspan\u003eJupiter, \u003c\/span\u003e\u003cspan\u003eFlorida \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003ewherever \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003ewater \u003c\/span\u003e\u003cspan\u003etakes \u003c\/span\u003e\u003cspan\u003eyou. \u003c\/span\u003e\u003cspan\u003eExplore \u003c\/span\u003e\u003cspan\u003eBlueline \u003c\/span\u003e\u003cspan\u003etrucker \u003c\/span\u003e\u003cspan\u003ehats, \u003c\/span\u003e\u003cspan\u003erope \u003c\/span\u003e\u003cspan\u003ehats, \u003c\/span\u003e\u003cspan\u003ebaseball \u003c\/span\u003e\u003cspan\u003ecaps, \u003c\/span\u003e\u003cspan\u003evisors \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003elaid-\u003c\/span\u003e\u003cspan\u003eback \u003c\/span\u003e\u003cspan\u003ecoastal \u003c\/span\u003e\u003cspan\u003estyles \u003c\/span\u003e\u003cspan\u003edesigned \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003ebeach, \u003c\/span\u003e\u003cspan\u003eboat, \u003c\/span\u003e\u003cspan\u003epaddleboard \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003eeveryday \u003c\/span\u003e\u003cspan\u003ewear.\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2026-10-06T09:10:41-04:00","alt":"","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-031_1.jpg?v=1791292242"}}]}
{"item":{"id":7750050906190,"title":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Blue Blazer","handle":"vineyard-vines-blueline-lighthouse-tee-blue-blazer","description":"\u003cp data-start=\"266\" data-end=\"492\"\u003eWhere New England classics meet Jupiter style. The \u003cstrong data-start=\"317\" data-end=\"376\"\u003eVineyard Vines x Blueline Storefront Lighthouse T-Shirt\u003c\/strong\u003e blends the iconic Vineyard Vines whale with our Blueline Surf \u0026amp; Paddle Co. storefront and the Jupiter Lighthouse.\u003c\/p\u003e\n\u003cp data-start=\"494\" data-end=\"720\"\u003ePrinted on a soft Blue Blazer cotton tee with a vintage-style graphic, this limited collab celebrates life on the water, from Harbourside strolls to Lighthouse views. Lightweight, durable, and built for everyday coastal living.\u003c\/p\u003e\n\u003cp data-start=\"722\" data-end=\"827\"\u003eA local favorite and perfect gift for fans of Jupiter, Florida, Vineyard Vines, and classic surf apparel.\u003c\/p\u003e","published_at":"2025-10-31T10:30:19-04:00","created_at":"2025-10-31T10:23:52-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Pocket Tees","tags":[],"price":5500,"price_min":5500,"price_max":5500,"available":true,"price_varies":false,"compare_at_price":5500,"compare_at_price_min":5500,"compare_at_price_max":5500,"compare_at_price_varies":false,"variants":[{"id":43093231337550,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000148795","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Blue Blazer - S","public_title":"S","options":["S"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000148795","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43093231370318,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000148796","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Blue Blazer - M","public_title":"M","options":["M"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000148796","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43093231403086,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000148797","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Blue Blazer - L","public_title":"L","options":["L"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000148797","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43093231435854,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000148798","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Blue Blazer - XL","public_title":"XL","options":["XL"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000148798","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43093231468622,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000148799","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Blue Blazer - 2XL","public_title":"2XL","options":["2XL"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000148799","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Vineyard_Vines_x_Blueline_Lighthouse_graphic_T-shirt.jpg?v=1765490557","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_view_of_Vineyard_Vines_and_Blueline_pocket_t-shirt.jpg?v=1765490614"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Vineyard_Vines_x_Blueline_Lighthouse_graphic_T-shirt.jpg?v=1765490557","options":["Size"],"media":[{"alt":"Matt wearing a large Vineyard Vines x Blueline Lighthouse graphic T-shirt in Jupiter, Florida. Matt is 6'3\"","id":27813482561614,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Vineyard_Vines_x_Blueline_Lighthouse_graphic_T-shirt.jpg?v=1765490557"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Vineyard_Vines_x_Blueline_Lighthouse_graphic_T-shirt.jpg?v=1765490557","width":2848},{"alt":"Front view of Vineyard Vines and Blueline pocket t-shirt in blue","id":27813507399758,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_view_of_Vineyard_Vines_and_Blueline_pocket_t-shirt.jpg?v=1765490614"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_view_of_Vineyard_Vines_and_Blueline_pocket_t-shirt.jpg?v=1765490614","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"266\" data-end=\"492\"\u003eWhere New England classics meet Jupiter style. The \u003cstrong data-start=\"317\" data-end=\"376\"\u003eVineyard Vines x Blueline Storefront Lighthouse T-Shirt\u003c\/strong\u003e blends the iconic Vineyard Vines whale with our Blueline Surf \u0026amp; Paddle Co. storefront and the Jupiter Lighthouse.\u003c\/p\u003e\n\u003cp data-start=\"494\" data-end=\"720\"\u003ePrinted on a soft Blue Blazer cotton tee with a vintage-style graphic, this limited collab celebrates life on the water, from Harbourside strolls to Lighthouse views. Lightweight, durable, and built for everyday coastal living.\u003c\/p\u003e\n\u003cp data-start=\"722\" data-end=\"827\"\u003eA local favorite and perfect gift for fans of Jupiter, Florida, Vineyard Vines, and classic surf apparel.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":305879613518,"handle":"blueline-exclusive-brand-collaborations","updated_at":"2026-09-24T10:50:08-04:00","published_at":"2026-03-13T15:36:30-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Exclusive Brand Collaborations","body_html":"\u003cp\u003eWelcome to the home of Blueline Surf \u0026amp; Paddle Co.’s exclusive, limited-edition partnership collections. We have teamed up with our favorite coastal, golf, and outdoor brands—\u003cb\u003eVineyard Vines, Johnnie-O, Free Fly, and Marsh Wear\u003c\/b\u003e—to design a premium line of custom apparel built specifically for the \u003cb\u003eJupiter lifestyle\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eFrom technical \u003cb\u003emen's sun shirts\u003c\/b\u003e and high-performance \u003cb\u003euv hooded shirts\u003c\/b\u003e built for long days on the Loxahatchee River, to sharp \u003cb\u003eperformance golf polos\u003c\/b\u003e and casual t-shirts ready for dinner by the Jupiter Lighthouse, these custom collaborations are available only through our Jupiter surf shop.\u003c\/p\u003e\n\u003cp\u003eExplore our individual brand collaboration gift guides below to find the perfect style for your next launch or a premium Father's Day gift.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eShop the collections online or select Free In-Store Pickup at our Jupiter, Florida location.\u003c\/i\u003e\u003c\/p\u003e","image":{"created_at":"2026-03-13T15:36:29-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427.jpg?v=1773430590"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":311534583886,"handle":"blueline-surf-paddle-x-vineyard-vines-collection","updated_at":"2026-09-24T10:50:10-04:00","published_at":"2026-06-17T11:22:48-04:00","sort_order":"most-relevant","template_suffix":"blueline-x-vineyard-vines","published_scope":"global","title":"Blueline Surf \u0026 Paddle x Vineyard Vines Collection","body_html":"\u003cp\u003eWelcome to the official home of the limited-edition \u003cstrong\u003eBlueline Surf \u0026amp; Paddle Co. x Vineyard Vines partnership\u003c\/strong\u003e. We have teamed up with one of America's premier coastal heritage brands to design a custom, exclusive line of premium retail apparel built specifically for the local \u003cstrong\u003eJupiter lifestyle\u003c\/strong\u003e. This collection merges Vineyard Vines' iconic, world-renowned comfort fabrics with the laid-back, authentic surf and paddleboard culture that defines \u003cstrong\u003eJupiter, Florida.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery single piece in this collaborative lineup is engineered to transition effortlessly from an early morning paddle past the historic \u003cstrong\u003eJupiter Inlet Lighthouse\u003c\/strong\u003e to a casual dinner on the water at Guanabanas. Crafted from breathable performance fibers and high-grade cotton blends, these garments ensure you stay cool, comfortable, and looking sharp beneath the intense South Florida sun. Because this is an exclusive, small-batch release, these co-branded items are available only through our physical \u003cstrong\u003eJupiter surf shop\u003c\/strong\u003e or our official online store. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003ePremium Coastal Men's Inventory \u0026amp; Performance Gear\u003c\/h2\u003e\n\u003cp\u003eTo help you navigate our exclusive collaboration, we have categorized the inventory into distinct apparel segments designed to meet your lifestyle needs—whether you are looking for top-tier sun protection out on the Atlantic ocean or a crisp, high-end look for the local golf course.\u003c\/p\u003e\n\u003ctable border=\"1\" cellpadding=\"8\" style=\"border-collapse: collapse; width: 100%; border-color: #d1d5db; font-family: Arial, sans-serif;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #f3f4f6; text-align: left;\"\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eApparel Category\u003c\/th\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eProduct Details \u0026amp; Material Specs\u003c\/th\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eBest For \/ Lifestyle Intent\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003eCustom Logo T-Shirts\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003e100% ultra-soft ring-spun cotton and lightweight premium blend t-shirts. Features the iconic Vineyard Vines Whale customized with exclusive Blueline custom surfboard artwork and Jupiter, FL local labeling.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eEveryday casual wear, beach days, boat launches, and relaxed coastal lifestyle outfitting.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9fafb;\"\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003ePerformance Golf Polos\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eMoisture-wicking, breathable synthetic stretch fabrics with built-in UV shirts properties and classic fold-over collars. Designed to resist odor and maintain structure in high South Florida humidity.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eHitting the links, afternoon business meetings, waterfront dinners, and Father's Day gifting.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003eLightweight Quarter-Zips\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003ePremium performance pullover quarter-zips featuring subtle co-branded embroidery. Offers flexible athletic sizing, moisture management, and light insulation.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eEarly morning boat cruises, sunset beach walks, offshore fishing layers, and cooler coastal evenings.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eFlexible Shopping \u0026amp; Local Jupiter Pickup Options\u003c\/h2\u003e\n\u003cp\u003eWe make it entirely frictionless for both local South Florida residents and out-of-town holiday shoppers to secure their limited gear before inventory runs out. For those shopping within Palm Beach County who want to skip shipping transit delays or avoid missing tight shipping deadlines, simply select \u003cstrong\u003eFree In-Store Pickup\u003c\/strong\u003e or \u003cstrong\u003eCurbside Pickup\u003c\/strong\u003e during online checkout. Our dedicated dock team will pack your exclusive apparel items right inside our physical retail warehouse, situated directly across from the iconic Guanabanas restaurant, ensuring your order is ready for immediate collection[cite: 153, 168]. Enjoy world-class shipping speeds or premium, face-to-face local service today!\u003c\/p\u003e","image":{"created_at":"2026-06-17T11:22:47-04:00","alt":null,"width":732,"height":1097,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vineyard-vines-blueline-storefront-lighthouse-tshirt-white-cap.jpg?v=1781709768"}}]}
{"item":{"id":7742179344462,"title":"Yeti X Blueline 26 oz. 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These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":309821997134,"handle":"the-surf-dad","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-06-02T14:29:30-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Surf Dad","body_html":"\u003cp data-start=\"144\" data-end=\"211\"\u003eFor the dads who still check the waves before checking their email.\u003c\/p\u003e\n\u003cp data-start=\"213\" data-end=\"561\"\u003eThe Surf Dad Collection is built for early morning sessions, beach days with the family, surf trips, and the laid-back coastal lifestyle that comes with living near the ocean. 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Whether he's paddling out before work, chasing swell on vacation, or spending the day at the beach with the family, these are the pieces designed for life around the ocean.\u003c\/p\u003e\n\u003cp data-start=\"860\" data-end=\"938\"\u003ePerfect for Father's Day, birthdays, and dads who never stopped being surfers.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"940\" data-end=\"956\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"957\" data-end=\"1069\"\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"957\" data-end=\"966\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"nrl11m\" data-start=\"967\" data-end=\"979\"\u003eBeach days\u003c\/li\u003e\n\u003cli data-section-id=\"1i9odhg\" data-start=\"980\" data-end=\"998\"\u003eFamily vacations\u003c\/li\u003e\n\u003cli data-section-id=\"1iqjqq9\" data-start=\"999\" data-end=\"1014\"\u003eBahamas trips\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1015\" data-end=\"1031\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"134k8rb\" data-start=\"1032\" data-end=\"1048\"\u003eCoastal travel\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"1049\" data-end=\"1069\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:41:59-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231218_Panas-0067.jpg?v=1780497719"}},{"id":303986081870,"handle":"valentines-day-gifts-for-him","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-02-04T09:42:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Him","body_html":"\u003ch3 data-start=\"331\" data-end=\"364\"\u003eValentine’s Day Gifts for Him\u003c\/h3\u003e\n\u003cp data-start=\"365\" data-end=\"558\"\u003eFinding the right gift doesn’t have to be complicated. Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}}]}
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x Blueline 36 oz tropical pink chug bottle with Blueline Surf \u0026 Paddle Co logo.","id":27410210914382,"position":3,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yeti-blueline-36oz-chug-bottle-tropical-pink.jpg?v=1787339014"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yeti-blueline-36oz-chug-bottle-tropical-pink.jpg?v=1787339014","width":2848},{"alt":"YETI x Blueline 46 oz black chug bottle with Blueline Surf \u0026 Paddle Co logo.","id":27410219270222,"position":4,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yeti-blueline-36oz-chug-bottle-black.jpg?v=1787338924"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yeti-blueline-36oz-chug-bottle-black.jpg?v=1787338924","width":2848},{"alt":"YETI x Blueline 46 oz seafoam chug bottle with Blueline Surf \u0026 Paddle Co logo.","id":27410231525454,"position":5,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yeti-blueline-36oz-chug-bottle-seafoam.jpg?v=1787338931"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yeti-blueline-36oz-chug-bottle-seafoam.jpg?v=1787338931","width":2848},{"alt":"YETI x Blueline 36 oz white chug bottle with Blueline Surf \u0026 Paddle Co logo.","id":38253851967566,"position":6,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Yeti_X_Blueline_36_oz._Bottle_Chug_White.jpg?v=1787338948"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Yeti_X_Blueline_36_oz._Bottle_Chug_White.jpg?v=1787338948","width":2848},{"alt":null,"id":40268215025742,"position":7,"preview_image":{"aspect_ratio":0.666,"height":4145,"width":2759,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/h97pruuqhcuxkonb33uq.jpg?v=1788709324"},"aspect_ratio":0.666,"height":4145,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/h97pruuqhcuxkonb33uq.jpg?v=1788709324","width":2759}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Color","position":1,"values":["Sea View","Wetlands Camo","Seafoam","Tropic Pink","White","Black"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027879502,"handle":"jupiter-accessories","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-09-11T11:22:14-04:00","sort_order":"manual","template_suffix":"accessories","published_scope":"global","title":"Accessories","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover Jupiter accessories inspired by living in beautiful South Florida, where everyday feels like a vacation. Shop hacky sacks, JUP stickers, YETIs, Turtlebox speakers, towels, gifts, and everyday beach essentials.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1535,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_Aug_12_2026_02_00_53_PM.png?v=1786559334"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020061774,"handle":"blueline-drinkware","updated_at":"2026-10-06T10:52:34-04:00","published_at":"2024-10-07T11:59:53-04:00","sort_order":"manual","template_suffix":"drinkware","published_scope":"global","title":"Blueline Drinkware","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover Blueline Drinkware designed for life on and around the water. Shop insulated tumblers, cups, koozies, and drinkware for every coastal adventure.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:59:52-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210217_Panas-2727_377451dc-6743-4f38-b90b-9dec33d0d7b5.jpg?v=1728316793"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
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Shop hacky sacks, JUP stickers, YETIs, Turtlebox speakers, towels, gifts, and everyday beach essentials.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1535,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_Aug_12_2026_02_00_53_PM.png?v=1786559334"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020061774,"handle":"blueline-drinkware","updated_at":"2026-10-06T10:52:34-04:00","published_at":"2024-10-07T11:59:53-04:00","sort_order":"manual","template_suffix":"drinkware","published_scope":"global","title":"Blueline Drinkware","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover Blueline Drinkware designed for life on and around the water. Shop insulated tumblers, cups, koozies, and drinkware for every coastal adventure.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:59:52-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210217_Panas-2727_377451dc-6743-4f38-b90b-9dec33d0d7b5.jpg?v=1728316793"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":305423220814,"handle":"spring-break-gear-guide","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-03-10T12:50:23-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Spring Break Gear Guide","body_html":"\u003cp\u003eAll your must have products for Spring Break 2026 in one place. Gear up and start packing your bags today. \u003c\/p\u003e","image":{"created_at":"2026-03-10T14:21:48-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-123_1.jpg?v=1773166908"}},{"id":309822226510,"handle":"the-fishing-dad","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-06-02T14:37:38-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Fishing Dad","body_html":"\u003cp data-start=\"156\" data-end=\"247\"\u003eBuilt for early mornings, tight lines, and stories that get better every time they're told.\u003c\/p\u003e\n\u003cp data-start=\"249\" data-end=\"604\"\u003eThe Fishing Dad Collection features performance sun shirts, technical fishing apparel, coastal lifestyle gear, hats, accessories, and gift ideas designed for dads who feel most at home on the water. Whether he's running offshore, cruising the Intracoastal, heading to the sandbar, or casting from the dock, these are the pieces he'll reach for every trip.\u003c\/p\u003e\n\u003cp data-start=\"606\" data-end=\"808\"\u003eInspired by the boating and fishing lifestyle of Jupiter, Florida, this collection combines sun protection, comfort, and performance with the laid-back coastal style Blueline Surf \u0026amp; Paddle is known for.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"911\"\u003eFrom Father's Day gifts to everyday fishing essentials, you'll find gear built for life on the water.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"913\" data-end=\"929\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"930\" data-end=\"1051\"\u003e\n\u003cli data-section-id=\"1u04iog\" data-start=\"930\" data-end=\"948\"\u003eOffshore fishing\u003c\/li\u003e\n\u003cli data-section-id=\"syiamw\" data-start=\"949\" data-end=\"966\"\u003eInshore fishing\u003c\/li\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"967\" data-end=\"976\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"1neysr2\" data-start=\"977\" data-end=\"991\"\u003eSandbar days\u003c\/li\u003e\n\u003cli data-section-id=\"da2vir\" data-start=\"992\" data-end=\"1014\"\u003eDockside happy hours\u003c\/li\u003e\n\u003cli data-section-id=\"1iqjqq9\" data-start=\"1015\" data-end=\"1030\"\u003eBahamas trips\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"1031\" data-end=\"1051\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:39:00-04:00","alt":null,"width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-086_370cfd20-8c8d-4de4-aa6d-c0c3ae98e8ac.jpg?v=1780497598"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}},{"id":303986081870,"handle":"valentines-day-gifts-for-him","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-02-04T09:42:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Him","body_html":"\u003ch3 data-start=\"331\" data-end=\"364\"\u003eValentine’s Day Gifts for Him\u003c\/h3\u003e\n\u003cp data-start=\"365\" data-end=\"558\"\u003eFinding the right gift doesn’t have to be complicated. Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
{"item":{"id":7735261200462,"title":"Florida Box Hat White \/ White \/ Grey Patch HC SC","handle":"florida-box-hat-white-white-grey-patch-hc-sc","description":null,"published_at":"2025-10-15T15:26:08-04:00","created_at":"2025-10-15T15:19:33-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041327677518,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142969","requires_shipping":true,"taxable":true,"featured_image":{"id":35766144106574,"product_id":7735261200462,"position":1,"created_at":"2025-10-15T15:19:31-04:00","updated_at":"2025-10-15T15:19:33-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/f6ulbouym0tbnua4v0lg.jpg?v=1760555973","variant_ids":[43041327677518]},"available":false,"name":"Florida Box Hat White \/ White \/ Grey Patch HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142969","featured_media":{"alt":null,"id":27091091390542,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/f6ulbouym0tbnua4v0lg.jpg?v=1760555973"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/f6ulbouym0tbnua4v0lg.jpg?v=1760555973"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/f6ulbouym0tbnua4v0lg.jpg?v=1760555973","options":["Title"],"media":[{"alt":null,"id":27091091390542,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/f6ulbouym0tbnua4v0lg.jpg?v=1760555973"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/f6ulbouym0tbnua4v0lg.jpg?v=1760555973","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7709123805262,"title":"ANETIK x Blueline Vintage Circle Men's UV Tech Hoody - Sky","handle":"anetik-blueline-vintage-circle-mens-uv-tech-hoody-sky","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eBuilt for hot days and long hours outside, the \u003cstrong\u003eANETIK x Blueline Vintage Circle Men's UV Tech Hoody\u003c\/strong\u003e combines lightweight technical performance with one of our classic Blueline graphics.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eANETIK's Low Pro performance fabric is lightweight, breathable, and designed to keep you comfortable when the heat and humidity climb. The full-coverage hood and technical construction make it an easy choice for paddleboarding, fishing, boating, surfing, and everyday life around the water.\u003c\/p\u003e\n\u003cp\u003eFinished in \u003cstrong\u003eSky\u003c\/strong\u003e with the Blueline Vintage Circle logo, this is the kind of technical sun layer we reach for when we're spending the day outside in Jupiter.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eANETIK Low Pro performance fabric\u003c\/li\u003e\n\u003cli\u003eLightweight UV sun protection\u003c\/li\u003e\n\u003cli\u003eBreathable, moisture-managing construction\u003c\/li\u003e\n\u003cli\u003eStretch for comfortable movement\u003c\/li\u003e\n\u003cli\u003eFull-coverage hood\u003c\/li\u003e\n\u003cli\u003eBlueline Vintage Circle graphics\u003c\/li\u003e\n\u003cli\u003eSky colorway\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePaddleboarding • Fishing • Boating • Surfing • Beach Days • Everyday Sun Protection\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy We Like It\u003c\/h3\u003e\n\u003cp\u003eFlorida heat demands a different kind of sun shirt. We like the Low Pro because it provides coverage without the heavy, sticky feel of a traditional long-sleeve layer. 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Whether you're exploring Jupiter by paddleboard or spending the weekend outdoors, these are the shirts you'll reach for every time the forecast calls for sunshine.\u003c\/p\u003e","image":{"created_at":"2026-09-08T12:41:26-04:00","alt":"Man wearing Vintage Blueline Logo ANETIK Low Pro Tech Hoody in olive while boating in Jupiter, Florida","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Surf_and_Paddle_Sun_Shirt_Jupiter_Florida.jpg?v=1788885687"}},{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":307957727310,"handle":"featured-sun-shirts","updated_at":"2026-09-24T10:50:09-04:00","published_at":"2026-04-23T13:24:53-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Featured Sun Shirts","body_html":"\u003cp data-start=\"745\" data-end=\"788\"\u003eNot all sun shirts hold up when it matters.\u003c\/p\u003e\n\u003cp data-start=\"790\" data-end=\"817\"\u003eThese are the ones that do.\u003c\/p\u003e\n\u003cp data-start=\"819\" data-end=\"1080\"\u003eEvery shirt in this collection has been tested in real conditions, from offshore runs out of Jupiter to long sandbar days and everything in between. If it gets heavy, stops breathing, or feels like a garbage bag halfway through the day, it doesn’t make the cut.\u003c\/p\u003e\n\u003cp data-start=\"1082\" data-end=\"1221\"\u003eWhat’s left is simple: lightweight, breathable, quick-drying sun shirts that perform when the sun is up and still feel right when it’s not.\u003c\/p\u003e\n\u003cp data-start=\"1223\" data-end=\"1270\"\u003eThis is what we wear. And what we stand behind. \u003cmeta charset=\"utf-8\"\u003eLooking for the best \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts Jupiter Florida\"\u003e\u003cstrong data-start=\"2933\" data-end=\"2967\"\u003esun shirts in Jupiter, Florida\u003c\/strong\u003e\u003c\/a\u003e? Start here.\u003c\/p\u003e","image":{"created_at":"2026-04-23T13:24:52-04:00","alt":"Sun shirts for boating and fishing in Jupiter Florida","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_1.jpg?v=1776965093"}},{"id":315887353934,"handle":"hooded-uv-sun-shirts","updated_at":"2026-10-03T07:19:28-04:00","published_at":"2026-09-17T12:47:23-04:00","sort_order":"manual","template_suffix":"hoodeduvsunshirt","published_scope":"global","title":"Hooded UV Sun Shirts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLightweight coverage for the days you don’t want to leave the water. Shop hooded UV sun shirts selected for fishing, paddling, boating, and long afternoons outside. The long sleeves and hood add coverage when the Florida sun is strong, while breathable fabrics help you stay comfortable as the day heats up.\u003c\/p\u003e","image":{"created_at":"2026-09-17T12:47:22-04:00","alt":"","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/AnetikxBluelineVintagelogoLifestyleBoat.png?v=1789663643"}},{"id":284028043342,"handle":"mens-uv-sun-shirts","updated_at":"2026-10-03T07:19:28-04:00","published_at":"2024-09-11T11:26:38-04:00","sort_order":"manual","template_suffix":"tier-1-mens-uv","published_scope":"global","title":"Men’s UV Sun Shirts \u0026 Hoodies","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:26:38-04:00","alt":"Man wearing a Blueline men’s UV sun shirt on a boat in Jupiter Florida with water and palm trees in the background","width":667,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/TheCrossing103.jpg?v=1779828438"}},{"id":305423220814,"handle":"spring-break-gear-guide","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-03-10T12:50:23-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Spring Break Gear Guide","body_html":"\u003cp\u003eAll your must have products for Spring Break 2026 in one place. Gear up and start packing your bags today. \u003c\/p\u003e","image":{"created_at":"2026-03-10T14:21:48-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-123_1.jpg?v=1773166908"}},{"id":315890434126,"handle":"surf-shirts","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-09-17T14:31:57-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"Surf Shirts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFrom the first paddle out to the last stop on the way home, these are shirts that fit a day built around the waves. Shop rash guards and performance surf shirts for time in the water, alongside comfortable tees for everything before and after. Selected by Blueline for the way we surf and live in Jupiter.\u003c\/p\u003e","image":{"created_at":"2026-09-17T14:31:56-04:00","alt":"","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Longboard_Surf_Session_Jupiter_florida.png?v=1789669917"}},{"id":315892138062,"handle":"uv-shirts-for-boating","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2026-09-17T15:10:31-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Boating","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA day on the boat means sun from above and glare off the water. Shop UV shirts selected for fishing trips, cruising the Intracoastal, and long days offshore. Browse hooded, long-sleeve, and short-sleeve styles to find the coverage that feels right for your day.\u003c\/p\u003e","image":{"created_at":"2026-09-17T15:10:29-04:00","alt":"Man wearing the ANETIK x Blueline Vintage Circle Men’s UV Tech Hoody in White and Navy while boating in Jupiter, Florida","width":1080,"height":1350,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Vintage_Circle_Low_Pro_Tech_Hoody_White_Navy.png?v=1789672230"}},{"id":315892564046,"handle":"uv-fishing-shirt-jupiter-florida","updated_at":"2026-10-03T07:19:28-04:00","published_at":"2026-09-17T15:26:33-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Fishing","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you’re watching the water instead of the clock, your shirt needs to be comfortable for the whole trip. Shop UV shirts selected for fishing around Jupiter, from early runs offshore to afternoons along the Intracoastal. Choose a hooded shirt for more coverage, long sleeves for your arms, or a short-sleeve style for the hottest days.\u003c\/p\u003e","image":{"created_at":"2026-09-17T15:26:32-04:00","alt":"","width":941,"height":1672,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Rectangle_Palm_Hooded_UV_Shirt_Fishing_Lifestyle.png?v=1789673193"}},{"id":315891744846,"handle":"uv-shirt-for-paddling-jupiter-florida","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-09-17T14:57:44-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Paddling","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLong paddles mean long hours in the sun. Shop UV shirts selected for stand-up paddling, kayaking, and days exploring the water around Jupiter. Choose a hooded style for more coverage, long sleeves for your arms, or short sleeves when you prefer a lighter feel.\u003c\/p\u003e","image":{"created_at":"2026-09-17T14:57:43-04:00","alt":"","width":941,"height":1672,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Jupiter_Lighthouse_Surftech_ChameleonStand_UpPaddleboard_Lifestyle_Padde.png?v=1789671464"}},{"id":303986081870,"handle":"valentines-day-gifts-for-him","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-02-04T09:42:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Him","body_html":"\u003ch3 data-start=\"331\" data-end=\"364\"\u003eValentine’s Day Gifts for Him\u003c\/h3\u003e\n\u003cp data-start=\"365\" data-end=\"558\"\u003eFinding the right gift doesn’t have to be complicated. Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}}]}
{"item":{"id":7492505272398,"title":"Florida Box Dusk\/Steel White Patch MC SC 2379_001","handle":"florida-box-hat-dusk-steel-white","description":"\u003cp data-start=\"460\" data-end=\"539\"\u003e\u003cstrong data-start=\"460\" data-end=\"539\"\u003eFlorida Box Hat – Dusk\/Steel White | Blueline Surf \u0026amp; Paddle Co. Jupiter, FL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"658\"\u003eShow your Florida pride with the \u003cstrong data-start=\"574\" data-end=\"593\"\u003eFlorida Box Hat, \u003c\/strong\u003eour design built for showing off life in the Sunshine State.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"941\"\u003eThis Blueline Surf \u0026amp; Paddle Co. favorite features our signature \u003cstrong\u003eBlueline Box\u003c\/strong\u003e\u003cstrong data-start=\"724\" data-end=\"738\"\u003e logo\u003c\/strong\u003e paired with the Florida state outline patch. The \u003cstrong data-start=\"788\" data-end=\"808\"\u003eDusk\/Steel White\u003c\/strong\u003e color combo blends beach style with everyday versatility, making it perfect for boating, beach days, or casual wear around town.\u003c\/p\u003e\n\u003cp data-start=\"943\" data-end=\"957\"\u003e\u003cstrong data-start=\"943\" data-end=\"955\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"958\" data-end=\"1196\"\u003e\n\u003cli data-start=\"958\" data-end=\"1005\"\u003e\n\u003cp data-start=\"960\" data-end=\"1005\"\u003eStructured trucker-style hat with mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1006\" data-end=\"1050\"\u003e\n\u003cp data-start=\"1008\" data-end=\"1050\"\u003eBlueline Box and Florida Logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1051\" data-end=\"1082\"\u003e\n\u003cp data-start=\"1053\" data-end=\"1082\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1083\" data-end=\"1117\"\u003e\n\u003cp data-start=\"1085\" data-end=\"1117\"\u003eBreathable and lightweight fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1118\" data-end=\"1163\"\u003e\n\u003cp data-start=\"1120\" data-end=\"1163\"\u003eColor: Dusk Blue front \/ Steel White mesh\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1164\" data-end=\"1196\"\u003e\n\u003cp data-start=\"1166\" data-end=\"1196\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1198\" data-end=\"1325\"\u003e\u003cbr\u003e\u003c\/p\u003e","published_at":"2024-11-09T14:56:14-05:00","created_at":"2024-10-25T13:04:17-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962534961230,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000104581","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Florida Box Dusk\/Steel White Patch MC SC 2379_001","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000104581","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/y9hzfd8johcrnerpsmw2_8ec6cc44-491e-4b46-b5af-c5f9957442bb.png?v=1729875859","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-hat-dusk-steel-white-blueline-surf-jupiter-florida.png?v=1762897847","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/aeps5v7w8765vjgdbotk_e3c42be5-412f-46d0-becb-ade988b28bd5.png?v=1729875859","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vjo1tjqxs1knzrianfgc.jpg?v=1764444008"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/y9hzfd8johcrnerpsmw2_8ec6cc44-491e-4b46-b5af-c5f9957442bb.png?v=1729875859","options":["Title"],"media":[{"alt":"Florida Box Dusk\/Steel White Patch MC SC 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2379_001","id":24933868372046,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/aeps5v7w8765vjgdbotk_e3c42be5-412f-46d0-becb-ade988b28bd5.png?v=1729875859"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/aeps5v7w8765vjgdbotk_e3c42be5-412f-46d0-becb-ade988b28bd5.png?v=1729875859","width":300},{"alt":null,"id":30948277485646,"position":4,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vjo1tjqxs1knzrianfgc.jpg?v=1764444008"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vjo1tjqxs1knzrianfgc.jpg?v=1764444008","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"460\" data-end=\"539\"\u003e\u003cstrong data-start=\"460\" data-end=\"539\"\u003eFlorida Box Hat – Dusk\/Steel White | Blueline Surf \u0026amp; Paddle Co. Jupiter, FL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"658\"\u003eShow your Florida pride with the \u003cstrong data-start=\"574\" data-end=\"593\"\u003eFlorida Box Hat, \u003c\/strong\u003eour design built for showing off life in the Sunshine State.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"941\"\u003eThis Blueline Surf \u0026amp; Paddle Co. favorite features our signature \u003cstrong\u003eBlueline Box\u003c\/strong\u003e\u003cstrong data-start=\"724\" data-end=\"738\"\u003e logo\u003c\/strong\u003e paired with the Florida state outline patch. The \u003cstrong data-start=\"788\" data-end=\"808\"\u003eDusk\/Steel White\u003c\/strong\u003e color combo blends beach style with everyday versatility, making it perfect for boating, beach days, or casual wear around town.\u003c\/p\u003e\n\u003cp data-start=\"943\" data-end=\"957\"\u003e\u003cstrong data-start=\"943\" data-end=\"955\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"958\" data-end=\"1196\"\u003e\n\u003cli data-start=\"958\" data-end=\"1005\"\u003e\n\u003cp data-start=\"960\" data-end=\"1005\"\u003eStructured trucker-style hat with mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1006\" data-end=\"1050\"\u003e\n\u003cp data-start=\"1008\" data-end=\"1050\"\u003eBlueline Box and Florida Logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1051\" data-end=\"1082\"\u003e\n\u003cp data-start=\"1053\" data-end=\"1082\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1083\" data-end=\"1117\"\u003e\n\u003cp data-start=\"1085\" data-end=\"1117\"\u003eBreathable and lightweight fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1118\" data-end=\"1163\"\u003e\n\u003cp data-start=\"1120\" data-end=\"1163\"\u003eColor: Dusk Blue front \/ Steel White mesh\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1164\" data-end=\"1196\"\u003e\n\u003cp data-start=\"1166\" data-end=\"1196\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1198\" data-end=\"1325\"\u003e\u003cbr\u003e\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7481475498062,"title":"Blueline Jupiter Lite T-Shirt","handle":"blueline-jupiter-lite-tshirt","description":"\u003cp data-start=\"310\" data-end=\"561\"\u003eThe \u003cstrong data-start=\"314\" data-end=\"347\"\u003eBlueline Jupiter Lite T-Shirt\u003c\/strong\u003e is a lightweight, everyday surf tee designed for life in and around the water. Made from a soft, breathable cotton blend, it’s comfortable in Florida heat and easy to wear from morning coffee to sunset dock hangs.\u003c\/p\u003e\n\u003cp data-start=\"563\" data-end=\"779\"\u003eFeaturing \u003cstrong data-start=\"573\" data-end=\"585\"\u003eBlueline\u003c\/strong\u003e paired with \u003cstrong data-start=\"598\" data-end=\"609\"\u003eJupiter\u003c\/strong\u003e across the back, this shirt leans into local pride without overdoing it. It’s a go-to surf shirt for boating, paddling, beach days, or repping Jupiter wherever you roam.\u003c\/p\u003e\n\u003cp data-start=\"781\" data-end=\"809\"\u003eSimple. Local. Easy to wear.\u003c\/p\u003e\n\u003chr data-start=\"811\" data-end=\"814\"\u003e\n\u003ch2 data-start=\"816\" data-end=\"835\"\u003e\u003cstrong data-start=\"819\" data-end=\"835\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"836\" data-end=\"1026\"\u003e\n\u003cli data-start=\"836\" data-end=\"876\"\u003e\n\u003cp data-start=\"838\" data-end=\"876\"\u003eLightweight, breathable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"877\" data-end=\"911\"\u003e\n\u003cp data-start=\"879\" data-end=\"911\"\u003eClassic men’s surf T-shirt fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"912\" data-end=\"950\"\u003e\n\u003cp data-start=\"914\" data-end=\"950\"\u003eBlueline + Jupiter graphic on back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"951\" data-end=\"993\"\u003e\n\u003cp data-start=\"953\" data-end=\"993\"\u003eComfortable for warm, coastal climates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"994\" data-end=\"1026\"\u003e\n\u003cp data-start=\"996\" data-end=\"1026\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2024-11-09T14:54:26-05:00","created_at":"2024-10-16T02:09:56-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"T-Shirt","tags":["lightspeed","test"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":41901208043598,"title":"Heather Navy \/ S","option1":"Heather Navy","option2":"S","option3":null,"sku":"210000133766","requires_shipping":true,"taxable":true,"featured_image":{"id":32696001921102,"product_id":7481475498062,"position":1,"created_at":"2024-10-30T10:56:18-04:00","updated_at":"2025-12-16T18:27:01-05:00","alt":"Back view of a heather navy Blueline Jupiter Lite T-shirt with Blueline and Jupiter text across the shoulders.","width":1536,"height":1536,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-tshirt-heather-navy.png?v=1765927621","variant_ids":[41901208043598,41901208109134,41901208141902,41901208174670,41901208305742,43195360378958]},"available":true,"name":"Blueline Jupiter Lite T-Shirt - 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Black \/ L","public_title":"Black \/ L","options":["Black","L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000163661","featured_media":{"alt":null,"id":40808577302606,"position":4,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Dusty_Pink_Shirt_Color_Edit_9.png?v=1790859458"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44420235001934,"title":"Black \/ XL","option1":"Black","option2":"XL","option3":null,"sku":"210000163660","requires_shipping":true,"taxable":true,"featured_image":{"id":56955378237518,"product_id":7481475498062,"position":4,"created_at":"2026-10-01T08:57:37-04:00","updated_at":"2026-10-01T08:57:38-04:00","alt":null,"width":1080,"height":1350,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Dusty_Pink_Shirt_Color_Edit_9.png?v=1790859458","variant_ids":[44420213473358,44420213538894,44420213833806,44420234248270,44420235001934]},"available":true,"name":"Blueline Jupiter Lite T-Shirt - Black \/ XL","public_title":"Black \/ XL","options":["Black","XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000163660","featured_media":{"alt":null,"id":40808577302606,"position":4,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Dusty_Pink_Shirt_Color_Edit_9.png?v=1790859458"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44420234248270,"title":"Black \/ 2XL","option1":"Black","option2":"2XL","option3":null,"sku":"210000163659","requires_shipping":true,"taxable":true,"featured_image":{"id":56955378237518,"product_id":7481475498062,"position":4,"created_at":"2026-10-01T08:57:37-04:00","updated_at":"2026-10-01T08:57:38-04:00","alt":null,"width":1080,"height":1350,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Dusty_Pink_Shirt_Color_Edit_9.png?v=1790859458","variant_ids":[44420213473358,44420213538894,44420213833806,44420234248270,44420235001934]},"available":true,"name":"Blueline Jupiter Lite T-Shirt - Black \/ 2XL","public_title":"Black \/ 2XL","options":["Black","2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000163659","featured_media":{"alt":null,"id":40808577302606,"position":4,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Dusty_Pink_Shirt_Color_Edit_9.png?v=1790859458"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-tshirt-heather-navy.png?v=1765927621","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/heather_navy_Blueline_Jupiter_t-shirt.jpg?v=1765928139","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-mens-tshirt-black-jupiter-florida.jpg?v=1790972497","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Dusty_Pink_Shirt_Color_Edit_9.png?v=1790859458","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter.jpg?v=1765928529","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blue_blueline_jupiter_logo.png?v=1765928840"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-tshirt-heather-navy.png?v=1765927621","options":["Color","Size"],"media":[{"alt":"Back view of a heather navy Blueline Jupiter Lite T-shirt with Blueline and Jupiter text across the shoulders.","id":24960001212494,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1536,"width":1536,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-tshirt-heather-navy.png?v=1765927621"},"aspect_ratio":1.0,"height":1536,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-tshirt-heather-navy.png?v=1765927621","width":1536},{"alt":"Man at Blueline Surf and Paddle dock wearing a Blueline Jupiter T-shirt in heather navy.","id":24897855750222,"position":2,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/heather_navy_Blueline_Jupiter_t-shirt.jpg?v=1765928139"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/heather_navy_Blueline_Jupiter_t-shirt.jpg?v=1765928139","width":2048},{"alt":"Man wearing a black Blueline Jupiter T-shirt in Jupiter, Florida.","id":40809205170254,"position":3,"preview_image":{"aspect_ratio":0.664,"height":2409,"width":1600,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-mens-tshirt-black-jupiter-florida.jpg?v=1790972497"},"aspect_ratio":0.664,"height":2409,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-mens-tshirt-black-jupiter-florida.jpg?v=1790972497","width":1600},{"alt":null,"id":40808577302606,"position":4,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Dusty_Pink_Shirt_Color_Edit_9.png?v=1790859458"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Dusty_Pink_Shirt_Color_Edit_9.png?v=1790859458","width":1080},{"alt":"Blueline Jupiter shirt heather navy front view","id":24897855782990,"position":5,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter.jpg?v=1765928529"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter.jpg?v=1765928529","width":2048},{"alt":"Blueline Jupiter Logo","id":25125643878478,"position":6,"preview_image":{"aspect_ratio":1.0,"height":1536,"width":1536,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blue_blueline_jupiter_logo.png?v=1765928840"},"aspect_ratio":1.0,"height":1536,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blue_blueline_jupiter_logo.png?v=1765928840","width":1536}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"310\" data-end=\"561\"\u003eThe \u003cstrong data-start=\"314\" data-end=\"347\"\u003eBlueline Jupiter Lite T-Shirt\u003c\/strong\u003e is a lightweight, everyday surf tee designed for life in and around the water. Made from a soft, breathable cotton blend, it’s comfortable in Florida heat and easy to wear from morning coffee to sunset dock hangs.\u003c\/p\u003e\n\u003cp data-start=\"563\" data-end=\"779\"\u003eFeaturing \u003cstrong data-start=\"573\" data-end=\"585\"\u003eBlueline\u003c\/strong\u003e paired with \u003cstrong data-start=\"598\" data-end=\"609\"\u003eJupiter\u003c\/strong\u003e across the back, this shirt leans into local pride without overdoing it. It’s a go-to surf shirt for boating, paddling, beach days, or repping Jupiter wherever you roam.\u003c\/p\u003e\n\u003cp data-start=\"781\" data-end=\"809\"\u003eSimple. Local. Easy to wear.\u003c\/p\u003e\n\u003chr data-start=\"811\" data-end=\"814\"\u003e\n\u003ch2 data-start=\"816\" data-end=\"835\"\u003e\u003cstrong data-start=\"819\" data-end=\"835\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"836\" data-end=\"1026\"\u003e\n\u003cli data-start=\"836\" data-end=\"876\"\u003e\n\u003cp data-start=\"838\" data-end=\"876\"\u003eLightweight, breathable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"877\" data-end=\"911\"\u003e\n\u003cp data-start=\"879\" data-end=\"911\"\u003eClassic men’s surf T-shirt fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"912\" data-end=\"950\"\u003e\n\u003cp data-start=\"914\" data-end=\"950\"\u003eBlueline + Jupiter graphic on back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"951\" data-end=\"993\"\u003e\n\u003cp data-start=\"953\" data-end=\"993\"\u003eComfortable for warm, coastal climates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"994\" data-end=\"1026\"\u003e\n\u003cp data-start=\"996\" data-end=\"1026\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Color","position":1,"values":["Heather Navy","Black"]},{"name":"Size","position":2,"values":["S","M","L","XL","2XL","3XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":309827108942,"handle":"the-jupiter-dad","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2026-06-02T17:21:18-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"The Jupiter Dad","body_html":"","image":{"created_at":"2026-06-02T17:32:19-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Jupiter_Lightouse_Photo_Guys_on_a_boat_in_Blueline_Surf_and_Paddle_Clothing.jpg?v=1780435939"}}]}
