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{"item":{"id":7777497514062,"title":"Blueline Christmas Trucker Hat – Red\/White","handle":"blueline-christmas-trucker-hat-red-white","description":"\u003cp data-start=\"356\" data-end=\"690\"\u003eThe Blueline Christmas Trucker Hat in Red\/White brings festive coastal style to the season. Featuring our Blueline holiday truck graphic, this classic foam-front trucker delivers a bold Christmas look with a lightweight, comfortable fit. Perfect for holiday parties, beach days, photos, and anyone celebrating Christmas Jupiter-style.\u003c\/p\u003e\n\u003cp data-start=\"692\" data-end=\"717\"\u003eLimited seasonal release.\u003c\/p\u003e","published_at":"2025-12-05T15:19:19-05:00","created_at":"2025-12-03T06:42:55-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Christmas","Foam Hat","Hat","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":2499,"compare_at_price_min":2499,"compare_at_price_max":2499,"compare_at_price_varies":false,"variants":[{"id":43202370830414,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150728","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Christmas Trucker Hat – Red\/White","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2499,"inventory_management":"shopify","barcode":"210000150728","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-christmas-trucker-hat-red-white-holiday-truck-jupiter-fl.jpg?v=1765043903"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-christmas-trucker-hat-red-white-holiday-truck-jupiter-fl.jpg?v=1765043903","options":["Title"],"media":[{"alt":"Blueline Christmas Trucker Hat Red\/White with holiday truck graphic on foam front – Jupiter FL coastal Christmas hat","id":32005680922702,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-christmas-trucker-hat-red-white-holiday-truck-jupiter-fl.jpg?v=1765043903"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-christmas-trucker-hat-red-white-holiday-truck-jupiter-fl.jpg?v=1765043903","width":1366}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"356\" data-end=\"690\"\u003eThe Blueline Christmas Trucker Hat in Red\/White brings festive coastal style to the season. Featuring our Blueline holiday truck graphic, this classic foam-front trucker delivers a bold Christmas look with a lightweight, comfortable fit. Perfect for holiday parties, beach days, photos, and anyone celebrating Christmas Jupiter-style.\u003c\/p\u003e\n\u003cp data-start=\"692\" data-end=\"717\"\u003eLimited seasonal release.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
[{"alt":"Blueline Christmas Trucker Hat Red\/White with holiday truck graphic on foam front – Jupiter FL coastal Christmas hat","id":32005680922702,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-christmas-trucker-hat-red-white-holiday-truck-jupiter-fl.jpg?v=1765043903"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-christmas-trucker-hat-red-white-holiday-truck-jupiter-fl.jpg?v=1765043903","width":1366}]
{"item":{"id":7779525361742,"title":"Blueline Christmas T-Shirt 2025 – Washed Natural","handle":"blueline-christmas-tshirt-2025-washed-natural","description":"\u003cp data-start=\"525\" data-end=\"791\"\u003eCelebrate the season with the Blueline Christmas T-Shirt 2025 in Washed Natural. Featuring a festive illustrated pickup truck hauling a Christmas tree through Jupiter, Florida, this limited-edition tee blends classic holiday style with the coastal charm of Blueline.\u003c\/p\u003e\n\u003cp data-start=\"793\" data-end=\"1089\"\u003ePrinted on a soft, comfortable fabric with a relaxed fit, it’s perfect for holiday events, beach gatherings, Christmas parties, or gifting. A collectible seasonal shirt that brings together surf culture, small-town holiday vibes, and the spirit of Jupiter during the most joyful time of the year.\u003c\/p\u003e","published_at":"2025-12-05T15:10:47-05:00","created_at":"2025-12-05T12:23:23-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":["Christmas","mens","T-shirt"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43208178466894,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150716","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Christmas T-Shirt 2025 – Washed Natural - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150716","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43208178499662,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150717","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Christmas T-Shirt 2025 – Washed Natural - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150717","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43208178434126,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150715","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Christmas T-Shirt 2025 – Washed Natural - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150715","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43208178401358,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150714","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Christmas T-Shirt 2025 – Washed Natural - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150714","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43208178368590,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150713","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Christmas T-Shirt 2025 – Washed Natural - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150713","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_T-shirt_pick_up_truck_surfboard_christmas_tree.png?v=1765035487","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_Tee_front_view.png?v=1765035520","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_tree_on_man_removing_christmas_tree_from_pick_up_truck.jpg?v=1765035590"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_T-shirt_pick_up_truck_surfboard_christmas_tree.png?v=1765035487","options":["Size"],"media":[{"alt":"Blueline Christmas T-Shirt 2025 in Washed Natural with festive holiday truck graphic and Jupiter Florida text – back view","id":32005009571918,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_T-shirt_pick_up_truck_surfboard_christmas_tree.png?v=1765035487"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_T-shirt_pick_up_truck_surfboard_christmas_tree.png?v=1765035487","width":1080},{"alt":"Blueline Christmas t-shirt front view","id":32005009539150,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_Tee_front_view.png?v=1765035520"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_Tee_front_view.png?v=1765035520","width":1080},{"alt":"Man loading a Christmas tree into a truck wearing a 'Blueline Christmas' t-shirt in Jupiter Florida","id":32005276860494,"position":3,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_tree_on_man_removing_christmas_tree_from_pick_up_truck.jpg?v=1765035590"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_tree_on_man_removing_christmas_tree_from_pick_up_truck.jpg?v=1765035590","width":1366}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"525\" data-end=\"791\"\u003eCelebrate the season with the Blueline Christmas T-Shirt 2025 in Washed Natural. Featuring a festive illustrated pickup truck hauling a Christmas tree through Jupiter, Florida, this limited-edition tee blends classic holiday style with the coastal charm of Blueline.\u003c\/p\u003e\n\u003cp data-start=\"793\" data-end=\"1089\"\u003ePrinted on a soft, comfortable fabric with a relaxed fit, it’s perfect for holiday events, beach gatherings, Christmas parties, or gifting. A collectible seasonal shirt that brings together surf culture, small-town holiday vibes, and the spirit of Jupiter during the most joyful time of the year.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
[{"alt":"Blueline Christmas T-Shirt 2025 in Washed Natural with festive holiday truck graphic and Jupiter Florida text – back view","id":32005009571918,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_T-shirt_pick_up_truck_surfboard_christmas_tree.png?v=1765035487"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_T-shirt_pick_up_truck_surfboard_christmas_tree.png?v=1765035487","width":1080},{"alt":"Blueline Christmas t-shirt front view","id":32005009539150,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_Tee_front_view.png?v=1765035520"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_Tee_front_view.png?v=1765035520","width":1080},{"alt":"Man loading a Christmas tree into a truck wearing a 'Blueline Christmas' t-shirt in Jupiter Florida","id":32005276860494,"position":3,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_tree_on_man_removing_christmas_tree_from_pick_up_truck.jpg?v=1765035590"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Christmas_tree_on_man_removing_christmas_tree_from_pick_up_truck.jpg?v=1765035590","width":1366}]
{"item":{"id":7784239988814,"title":"Blueline Hampton Hoodie – Marina Blue","handle":"blueline-hampton-hoodie-marina-blue","description":"\u003cp data-start=\"289\" data-end=\"615\"\u003eDesigned with intention and made to be worn for years. The \u003cstrong data-start=\"348\" data-end=\"390\"\u003eBlueline Hampton Hoodie in Marina Blue\u003c\/strong\u003e is crafted from soft Peruvian cotton and built using a true cut-and-sew process for a refined fit and lasting structure. The fabric has a substantial feel without being heavy, offering comfort that holds its shape over time.\u003c\/p\u003e\n\u003cp data-start=\"617\" data-end=\"857\"\u003eFinished with an \u003cstrong data-start=\"634\" data-end=\"680\"\u003eembroidered Blueline logo across the chest\u003c\/strong\u003e, this hoodie delivers a clean, confident look rooted in coastal style. Timeless and versatile, it’s built for cool mornings, travel days, and everyday wear when details matter.\u003c\/p\u003e\n\u003cp data-start=\"859\" data-end=\"870\"\u003e\u003cstrong data-start=\"859\" data-end=\"870\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"871\" data-end=\"1104\"\u003e\n\u003cli data-start=\"871\" data-end=\"903\"\u003e\n\u003cp data-start=\"873\" data-end=\"903\"\u003eHigh-quality Peruvian cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"904\" data-end=\"964\"\u003e\n\u003cp data-start=\"906\" data-end=\"964\"\u003eCut-and-sew construction for improved fit and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"965\" data-end=\"1003\"\u003e\n\u003cp data-start=\"967\" data-end=\"1003\"\u003eEmbroidered Blueline logo on chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1004\" data-end=\"1049\"\u003e\n\u003cp data-start=\"1006\" data-end=\"1049\"\u003eSoft, structured feel with a clean finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1050\" data-end=\"1104\"\u003e\n\u003cp data-start=\"1052\" data-end=\"1104\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-12-12T09:14:46-05:00","created_at":"2025-12-11T17:41:39-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Hoodies","tags":[],"price":12000,"price_min":12000,"price_max":12000,"available":true,"price_varies":false,"compare_at_price":12000,"compare_at_price_min":12000,"compare_at_price_max":12000,"compare_at_price_varies":false,"variants":[{"id":43225815908430,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000151121","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Marina Blue - S","public_title":"S","options":["S"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151121","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43225815875662,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000151120","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Marina Blue - M","public_title":"M","options":["M"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151120","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43225815842894,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000151119","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Marina Blue - L","public_title":"L","options":["L"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151119","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43225815810126,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000151118","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Marina Blue - XL","public_title":"XL","options":["XL"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151118","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43225815777358,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000151117","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Marina Blue - 2XL","public_title":"2XL","options":["2XL"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151117","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Marina_blue_Blueline_hoodie_with_embroidered_logo.png?v=1765579543"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Marina_blue_Blueline_hoodie_with_embroidered_logo.png?v=1765579543","options":["Size"],"media":[{"alt":"Marina blue Blueline hoodie with embroidered logo on the chest displayed on a white background","id":32746758701134,"position":1,"preview_image":{"aspect_ratio":1.0,"height":500,"width":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Marina_blue_Blueline_hoodie_with_embroidered_logo.png?v=1765579543"},"aspect_ratio":1.0,"height":500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Marina_blue_Blueline_hoodie_with_embroidered_logo.png?v=1765579543","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"289\" data-end=\"615\"\u003eDesigned with intention and made to be worn for years. The \u003cstrong data-start=\"348\" data-end=\"390\"\u003eBlueline Hampton Hoodie in Marina Blue\u003c\/strong\u003e is crafted from soft Peruvian cotton and built using a true cut-and-sew process for a refined fit and lasting structure. The fabric has a substantial feel without being heavy, offering comfort that holds its shape over time.\u003c\/p\u003e\n\u003cp data-start=\"617\" data-end=\"857\"\u003eFinished with an \u003cstrong data-start=\"634\" data-end=\"680\"\u003eembroidered Blueline logo across the chest\u003c\/strong\u003e, this hoodie delivers a clean, confident look rooted in coastal style. Timeless and versatile, it’s built for cool mornings, travel days, and everyday wear when details matter.\u003c\/p\u003e\n\u003cp data-start=\"859\" data-end=\"870\"\u003e\u003cstrong data-start=\"859\" data-end=\"870\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"871\" data-end=\"1104\"\u003e\n\u003cli data-start=\"871\" data-end=\"903\"\u003e\n\u003cp data-start=\"873\" data-end=\"903\"\u003eHigh-quality Peruvian cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"904\" data-end=\"964\"\u003e\n\u003cp data-start=\"906\" data-end=\"964\"\u003eCut-and-sew construction for improved fit and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"965\" data-end=\"1003\"\u003e\n\u003cp data-start=\"967\" data-end=\"1003\"\u003eEmbroidered Blueline logo on chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1004\" data-end=\"1049\"\u003e\n\u003cp data-start=\"1006\" data-end=\"1049\"\u003eSoft, structured feel with a clean finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1050\" data-end=\"1104\"\u003e\n\u003cp data-start=\"1052\" data-end=\"1104\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
[{"alt":"Marina blue Blueline hoodie with embroidered logo on the chest displayed on a white background","id":32746758701134,"position":1,"preview_image":{"aspect_ratio":1.0,"height":500,"width":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Marina_blue_Blueline_hoodie_with_embroidered_logo.png?v=1765579543"},"aspect_ratio":1.0,"height":500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Marina_blue_Blueline_hoodie_with_embroidered_logo.png?v=1765579543","width":500}]
{"item":{"id":7784240382030,"title":"Blueline Hampton Hoodie – Breeze Blue","handle":"blueline-hampton-hoodie-breeze-blue","description":"\u003ch2 data-start=\"323\" data-end=\"349\"\u003e\u003cstrong data-start=\"326\" data-end=\"349\"\u003eProduct Description\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"350\" data-end=\"426\"\u003eThe Hampton Hoodie is designed for effortless comfort with a refined finish.\u003c\/p\u003e\n\u003cp data-start=\"428\" data-end=\"732\"\u003eCrafted from exceptionally soft Peruvian cotton and built using a true cut-and-sew process, the \u003cstrong data-start=\"524\" data-end=\"566\"\u003eBlueline Hampton Hoodie in Breeze Blue\u003c\/strong\u003e offers a clean fit, natural structure, and all-day wearability. The fabric has substance without heaviness, giving it a polished feel that holds its shape over time.\u003c\/p\u003e\n\u003cp data-start=\"734\" data-end=\"998\"\u003eFinished with an \u003cstrong data-start=\"751\" data-end=\"801\"\u003eembroidered Blueline Jupiter logo on the chest\u003c\/strong\u003e, this hoodie balances understated branding with thoughtful detail. Easy to wear and timeless in design, it’s made for cool coastal mornings, boat days, and everyday moments when quality matters.\u003c\/p\u003e\n\u003cp data-start=\"1000\" data-end=\"1011\"\u003e\u003cstrong data-start=\"1000\" data-end=\"1011\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1012\" data-end=\"1254\"\u003e\n\u003cli data-start=\"1012\" data-end=\"1044\"\u003e\n\u003cp data-start=\"1014\" data-end=\"1044\"\u003eHigh-quality Peruvian cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1045\" data-end=\"1105\"\u003e\n\u003cp data-start=\"1047\" data-end=\"1105\"\u003eCut-and-sew construction for improved fit and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1106\" data-end=\"1152\"\u003e\n\u003cp data-start=\"1108\" data-end=\"1152\"\u003eEmbroidered Blueline Jupiter logo on chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1153\" data-end=\"1199\"\u003e\n\u003cp data-start=\"1155\" data-end=\"1199\"\u003eSoft, structured feel with a refined drape\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1200\" data-end=\"1254\"\u003e\n\u003cp data-start=\"1202\" data-end=\"1254\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-12-12T09:16:07-05:00","created_at":"2025-12-11T17:43:05-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Hoodies","tags":[],"price":12000,"price_min":12000,"price_max":12000,"available":true,"price_varies":false,"compare_at_price":12000,"compare_at_price_min":12000,"compare_at_price_max":12000,"compare_at_price_varies":false,"variants":[{"id":43225817219150,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000151125","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Breeze Blue - S","public_title":"S","options":["S"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151125","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43225817186382,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000151124","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Breeze Blue - M","public_title":"M","options":["M"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151124","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43225817251918,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000151126","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Breeze Blue - L","public_title":"L","options":["L"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151126","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43225817153614,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000151123","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Breeze Blue - XL","public_title":"XL","options":["XL"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151123","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43225817120846,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000151122","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Breeze Blue - 2XL","public_title":"2XL","options":["2XL"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151122","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Hoodie.png?v=1765579011"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Hoodie.png?v=1765579011","options":["Size"],"media":[{"alt":"Light blue Blueline hoodie with embroidered Jupiter logo on the chest displayed on a white background","id":32746852057166,"position":1,"preview_image":{"aspect_ratio":1.0,"height":500,"width":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Hoodie.png?v=1765579011"},"aspect_ratio":1.0,"height":500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Hoodie.png?v=1765579011","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2 data-start=\"323\" data-end=\"349\"\u003e\u003cstrong data-start=\"326\" data-end=\"349\"\u003eProduct Description\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"350\" data-end=\"426\"\u003eThe Hampton Hoodie is designed for effortless comfort with a refined finish.\u003c\/p\u003e\n\u003cp data-start=\"428\" data-end=\"732\"\u003eCrafted from exceptionally soft Peruvian cotton and built using a true cut-and-sew process, the \u003cstrong data-start=\"524\" data-end=\"566\"\u003eBlueline Hampton Hoodie in Breeze Blue\u003c\/strong\u003e offers a clean fit, natural structure, and all-day wearability. The fabric has substance without heaviness, giving it a polished feel that holds its shape over time.\u003c\/p\u003e\n\u003cp data-start=\"734\" data-end=\"998\"\u003eFinished with an \u003cstrong data-start=\"751\" data-end=\"801\"\u003eembroidered Blueline Jupiter logo on the chest\u003c\/strong\u003e, this hoodie balances understated branding with thoughtful detail. Easy to wear and timeless in design, it’s made for cool coastal mornings, boat days, and everyday moments when quality matters.\u003c\/p\u003e\n\u003cp data-start=\"1000\" data-end=\"1011\"\u003e\u003cstrong data-start=\"1000\" data-end=\"1011\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1012\" data-end=\"1254\"\u003e\n\u003cli data-start=\"1012\" data-end=\"1044\"\u003e\n\u003cp data-start=\"1014\" data-end=\"1044\"\u003eHigh-quality Peruvian cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1045\" data-end=\"1105\"\u003e\n\u003cp data-start=\"1047\" data-end=\"1105\"\u003eCut-and-sew construction for improved fit and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1106\" data-end=\"1152\"\u003e\n\u003cp data-start=\"1108\" data-end=\"1152\"\u003eEmbroidered Blueline Jupiter logo on chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1153\" data-end=\"1199\"\u003e\n\u003cp data-start=\"1155\" data-end=\"1199\"\u003eSoft, structured feel with a refined drape\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1200\" data-end=\"1254\"\u003e\n\u003cp data-start=\"1202\" data-end=\"1254\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
[{"alt":"Light blue Blueline hoodie with embroidered Jupiter logo on the chest displayed on a white background","id":32746852057166,"position":1,"preview_image":{"aspect_ratio":1.0,"height":500,"width":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Hoodie.png?v=1765579011"},"aspect_ratio":1.0,"height":500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Hoodie.png?v=1765579011","width":500}]
{"item":{"id":7784240414798,"title":"Blueline Hampton Hoodie – White","handle":"lueline-hampton-hoodie-white","description":"\u003cp data-start=\"363\" data-end=\"427\"\u003eThe Hampton Hoodie is built for those who notice the difference.\u003c\/p\u003e\n\u003cp data-start=\"429\" data-end=\"763\"\u003eMade from exceptionally soft Peruvian cotton and constructed using a true cut-and-sew process, this hoodie delivers a refined fit, natural drape, and lasting comfort you won’t find in standard pullovers. The fabric has weight without feeling heavy, structure without stiffness, and a finish that feels intentional from the first wear.\u003c\/p\u003e\n\u003cp data-start=\"765\" data-end=\"1041\"\u003eAn \u003cstrong data-start=\"768\" data-end=\"821\"\u003eembroidered Blueline script logo across the chest\u003c\/strong\u003e adds a subtle, elevated touch that sets the Hampton apart. Clean, timeless, and thoughtfully made, this hoodie is designed to move easily from cool coastal mornings to travel days and everyday wear when quality matters.\u003c\/p\u003e\n\u003cp data-start=\"1043\" data-end=\"1083\"\u003eThis is Blueline at its most considered.\u003c\/p\u003e\n\u003cp data-start=\"1085\" data-end=\"1096\"\u003e\u003cstrong data-start=\"1085\" data-end=\"1096\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1097\" data-end=\"1337\"\u003e\n\u003cli data-start=\"1097\" data-end=\"1129\"\u003e\n\u003cp data-start=\"1099\" data-end=\"1129\"\u003eHigh-quality Peruvian cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1130\" data-end=\"1190\"\u003e\n\u003cp data-start=\"1132\" data-end=\"1190\"\u003eCut-and-sew construction for improved fit and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1191\" data-end=\"1236\"\u003e\n\u003cp data-start=\"1193\" data-end=\"1236\"\u003eEmbroidered Blueline script logo on chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1237\" data-end=\"1282\"\u003e\n\u003cp data-start=\"1239\" data-end=\"1282\"\u003eSoft, structured feel with a clean finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1283\" data-end=\"1337\"\u003e\n\u003cp data-start=\"1285\" data-end=\"1337\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-12-12T09:17:48-05:00","created_at":"2025-12-11T17:43:12-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Hoodies","tags":[],"price":12000,"price_min":12000,"price_max":12000,"available":true,"price_varies":false,"compare_at_price":12000,"compare_at_price_min":12000,"compare_at_price_max":12000,"compare_at_price_varies":false,"variants":[{"id":43225817415758,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000151131","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – White - S","public_title":"S","options":["S"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151131","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43225817382990,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000151130","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – White - M","public_title":"M","options":["M"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151130","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43225817350222,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000151129","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – White - L","public_title":"L","options":["L"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151129","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43225817317454,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000151128","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – White - XL","public_title":"XL","options":["XL"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151128","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43225817284686,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000151127","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – White - 2XL","public_title":"2XL","options":["2XL"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151127","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-hampton-hoodie-white.png?v=1765578326"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-hampton-hoodie-white.png?v=1765578326","options":["Size"],"media":[{"alt":"White Blueline hoodie with embroidered script logo on the chest displayed on a transparent background","id":32746926276686,"position":1,"preview_image":{"aspect_ratio":1.0,"height":500,"width":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-hampton-hoodie-white.png?v=1765578326"},"aspect_ratio":1.0,"height":500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-hampton-hoodie-white.png?v=1765578326","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"363\" data-end=\"427\"\u003eThe Hampton Hoodie is built for those who notice the difference.\u003c\/p\u003e\n\u003cp data-start=\"429\" data-end=\"763\"\u003eMade from exceptionally soft Peruvian cotton and constructed using a true cut-and-sew process, this hoodie delivers a refined fit, natural drape, and lasting comfort you won’t find in standard pullovers. The fabric has weight without feeling heavy, structure without stiffness, and a finish that feels intentional from the first wear.\u003c\/p\u003e\n\u003cp data-start=\"765\" data-end=\"1041\"\u003eAn \u003cstrong data-start=\"768\" data-end=\"821\"\u003eembroidered Blueline script logo across the chest\u003c\/strong\u003e adds a subtle, elevated touch that sets the Hampton apart. Clean, timeless, and thoughtfully made, this hoodie is designed to move easily from cool coastal mornings to travel days and everyday wear when quality matters.\u003c\/p\u003e\n\u003cp data-start=\"1043\" data-end=\"1083\"\u003eThis is Blueline at its most considered.\u003c\/p\u003e\n\u003cp data-start=\"1085\" data-end=\"1096\"\u003e\u003cstrong data-start=\"1085\" data-end=\"1096\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1097\" data-end=\"1337\"\u003e\n\u003cli data-start=\"1097\" data-end=\"1129\"\u003e\n\u003cp data-start=\"1099\" data-end=\"1129\"\u003eHigh-quality Peruvian cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1130\" data-end=\"1190\"\u003e\n\u003cp data-start=\"1132\" data-end=\"1190\"\u003eCut-and-sew construction for improved fit and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1191\" data-end=\"1236\"\u003e\n\u003cp data-start=\"1193\" data-end=\"1236\"\u003eEmbroidered Blueline script logo on chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1237\" data-end=\"1282\"\u003e\n\u003cp data-start=\"1239\" data-end=\"1282\"\u003eSoft, structured feel with a clean finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1283\" data-end=\"1337\"\u003e\n\u003cp data-start=\"1285\" data-end=\"1337\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
[{"alt":"White Blueline hoodie with embroidered script logo on the chest displayed on a transparent background","id":32746926276686,"position":1,"preview_image":{"aspect_ratio":1.0,"height":500,"width":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-hampton-hoodie-white.png?v=1765578326"},"aspect_ratio":1.0,"height":500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-hampton-hoodie-white.png?v=1765578326","width":500}]
{"item":{"id":7779219800142,"title":"JUP Cotton Twill Hat – Navy\/Carolina","handle":"jup-cotton-twill-hat-navy-carolina","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Cotton Twill Hat in Navy\/Carolina delivers a clean, classic look inspired by Jupiter, Florida. Featuring bold JUP lettering and a soft cotton twill build, this hat is comfortable, lightweight, and perfect for everyday wear on the water, around town, or at the beach. A simple Jupiter staple crafted for the coastal lifestyle.\u003c\/p\u003e","published_at":"2025-12-06T13:33:23-05:00","created_at":"2025-12-04T13:08:20-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["Hat","Jup","Jupiter"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43206475153486,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150818","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Cotton Twill Hat – Navy\/Carolina","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000150818","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985","options":["Title"],"media":[{"alt":"JUP Cotton Twill Hat Navy\/Carolina with bold JUP lettering on dock in Jupiter Florida","id":32084859027534,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Cotton Twill Hat in Navy\/Carolina delivers a clean, classic look inspired by Jupiter, Florida. Featuring bold JUP lettering and a soft cotton twill build, this hat is comfortable, lightweight, and perfect for everyday wear on the water, around town, or at the beach. A simple Jupiter staple crafted for the coastal lifestyle.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
[{"alt":"JUP Cotton Twill Hat Navy\/Carolina with bold JUP lettering on dock in Jupiter Florida","id":32084859027534,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985","width":2848}]
{"item":{"id":7779219341390,"title":"Classic Blueline Cord Hat – Charcoal","handle":"classic-blueline-cord-hat-charcoal","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Classic Blueline Cord Hat in Charcoal delivers a vintage coastal look with soft corduroy texture and a clean low-profile fit. Featuring subtle Blueline embroidery and a matching rope detail, this hat is perfect for everyday wear, beach days, and anyone who loves timeless Jupiter style.\u003c\/p\u003e","published_at":"2025-12-06T14:00:28-05:00","created_at":"2025-12-04T13:03:59-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Flat Brim","tags":["corduroy","Hat","Trucker Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43206473711694,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150817","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Classic Blueline Cord Hat – Charcoal","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000150817","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-charcoal-rope-detail-jupiter-fl.jpg?v=1765047584"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-charcoal-rope-detail-jupiter-fl.jpg?v=1765047584","options":["Title"],"media":[{"alt":"Classic Blueline Cord Hat in Charcoal with rope detail on dock in Jupiter Florida","id":32086064627790,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-charcoal-rope-detail-jupiter-fl.jpg?v=1765047584"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-charcoal-rope-detail-jupiter-fl.jpg?v=1765047584","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Classic Blueline Cord Hat in Charcoal delivers a vintage coastal look with soft corduroy texture and a clean low-profile fit. Featuring subtle Blueline embroidery and a matching rope detail, this hat is perfect for everyday wear, beach days, and anyone who loves timeless Jupiter style.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
[{"alt":"Classic Blueline Cord Hat in Charcoal with rope detail on dock in Jupiter Florida","id":32086064627790,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-charcoal-rope-detail-jupiter-fl.jpg?v=1765047584"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-charcoal-rope-detail-jupiter-fl.jpg?v=1765047584","width":2848}]
{"item":{"id":7779217801294,"title":"Classic Blueline Cord Hat – Quarry","handle":"classic-blueline-cord-hat-quarry","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Classic Blueline Cord Hat in Quarry features soft corduroy texture, a relaxed vintage fit, and multicolor rope detailing for a coastal retro look. Finished with embroidered Blueline Surf \u0026amp; Paddle Co. lettering, this hat blends comfort and style for beach days, boat runs, and everyday Jupiter living.\u003c\/p\u003e","published_at":"2025-12-06T14:14:46-05:00","created_at":"2025-12-04T12:59:03-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Flat Brim","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43206471024718,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150816","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Classic Blueline Cord Hat – Quarry","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000150816","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476","options":["Title"],"media":[{"alt":"Classic Blueline Cord Hat in Quarry with multicolor rope and embroidered logo on dock in Jupiter Florida","id":32084944126030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Classic Blueline Cord Hat in Quarry features soft corduroy texture, a relaxed vintage fit, and multicolor rope detailing for a coastal retro look. Finished with embroidered Blueline Surf \u0026amp; Paddle Co. lettering, this hat blends comfort and style for beach days, boat runs, and everyday Jupiter living.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
[{"alt":"Classic Blueline Cord Hat in Quarry with multicolor rope and embroidered logo on dock in Jupiter Florida","id":32084944126030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476","width":2848}]
{"item":{"id":7777507180622,"title":"JUP Trucker Hat – Tan\/Camo","handle":"jup-trucker-hat-tan-camo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Trucker Hat in Tan\/Camo blends bold Jupiter style with a rugged outdoor look. Featuring oversized JUP lettering across the foam front and a camo brim and mesh back, this hat delivers lightweight comfort and coastal attitude. Perfect for boating, beach days, fishing, and everyday Florida living.\u003c\/p\u003e","published_at":"2025-12-06T14:24:37-05:00","created_at":"2025-12-03T06:45:17-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["camo","Foam Hat","Hat","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202386821198,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150729","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Tan\/Camo","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150729","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037","options":["Title"],"media":[{"alt":"JUP Trucker Hat Tan\/Camo with bold JUP lettering and camo brim on dock in Jupiter Florida","id":32086692167758,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Trucker Hat in Tan\/Camo blends bold Jupiter style with a rugged outdoor look. Featuring oversized JUP lettering across the foam front and a camo brim and mesh back, this hat delivers lightweight comfort and coastal attitude. Perfect for boating, beach days, fishing, and everyday Florida living.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
[{"alt":"JUP Trucker Hat Tan\/Camo with bold JUP lettering and camo brim on dock in Jupiter Florida","id":32086692167758,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037","width":2848}]
{"item":{"id":7777497088078,"title":"JUP Trucker Hat – Burgundy","handle":"jup-trucker-hat-burgundy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShow your Jupiter pride with the JUP Trucker Hat in Burgundy. This bold, lightweight trucker features the iconic JUP front logo and breathable mesh back—perfect for beach days, boat runs, and everyday life around Jupiter, Florida. A local favorite and one of our top-selling JUP styles.\u003c\/p\u003e","published_at":"2025-12-06T14:37:58-05:00","created_at":"2025-12-03T06:42:50-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202370437198,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150727","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Burgundy","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150727","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","options":["Title"],"media":[{"alt":"JUP burgundy trucker hat on dock by the water in Jupiter Florida","id":32087026171982,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShow your Jupiter pride with the JUP Trucker Hat in Burgundy. This bold, lightweight trucker features the iconic JUP front logo and breathable mesh back—perfect for beach days, boat runs, and everyday life around Jupiter, Florida. A local favorite and one of our top-selling JUP styles.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"JUP burgundy trucker hat on dock by the water in Jupiter Florida","id":32087026171982,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","width":2848}]
{"item":{"id":7777494106190,"title":"JUP Trucker Hat – Solid Coral","handle":"jup-trucker-hat-coral","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStand out in classic Jupiter style with the JUP Trucker Hat in Solid Coral. The bold JUP logo pops against the vibrant coral front, paired with a breathable mesh back for all-day comfort. A local favorite and perfect for beach days, boat trips, and repping JUP anywhere you go.\u003c\/p\u003e","published_at":"2025-12-06T14:50:32-05:00","created_at":"2025-12-03T06:42:06-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202366701646,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150726","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Solid Coral","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000150726","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","options":["Title"],"media":[{"alt":"JUP coral trucker hat on dock by the water in Jupiter Florida","id":32087666884686,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStand out in classic Jupiter style with the JUP Trucker Hat in Solid Coral. The bold JUP logo pops against the vibrant coral front, paired with a breathable mesh back for all-day comfort. A local favorite and perfect for beach days, boat trips, and repping JUP anywhere you go.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"JUP coral trucker hat on dock by the water in Jupiter Florida","id":32087666884686,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","width":2848}]
{"item":{"id":7777493942350,"title":"JUP Trucker Hat – Solid Olive","handle":"jup-trucker-hat-olive","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRep Jupiter in clean, everyday style with the JUP Trucker Hat in Solid Olive. The bold JUP logo stands out on an earthy olive base, paired with a breathable mesh back for comfort on the water, the trails, or around town. A staple for locals and JUP fans everywhere.\u003c\/p\u003e","published_at":"2025-12-06T14:49:36-05:00","created_at":"2025-12-03T06:42:04-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter","jupiter surf shop","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202366439502,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150725","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Solid Olive","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150725","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598","options":["Title"],"media":[{"alt":"JUP olive trucker hat on dock by the water in Jupiter Florida","id":32086643966030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRep Jupiter in clean, everyday style with the JUP Trucker Hat in Solid Olive. The bold JUP logo stands out on an earthy olive base, paired with a breathable mesh back for comfort on the water, the trails, or around town. A staple for locals and JUP fans everywhere.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. 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[{"alt":"JUP olive trucker hat on dock by the water in Jupiter Florida","id":32086643966030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598","width":2848}]
{"item":{"id":7776453132366,"title":"Triangle Lighthouse T-Shirt Alpine Green\/Orange","handle":"triangle-lighthouse-tshirt-alpine-green","description":"\u003ch3 data-start=\"572\" data-end=\"622\"\u003e\u003cstrong data-start=\"576\" data-end=\"620\"\u003eFull Product Description (SEO-optimized)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"623\" data-end=\"1041\"\u003eRep Jupiter’s iconic lighthouse with this clean, coastal tee built for life on and off the water. The Triangle Lighthouse T-Shirt features a bold back graphic printed in bright orange on an Alpine Green base, blending soft comfort with classic Blueline style. Perfect for post surfing \u0026amp; paddling sessions, out on the boat, or exploring the Jupiter Inlet, this tee is lightweight, durable, and made for the South Florida lifestyle.\u003c\/p\u003e\n\u003ch3 data-start=\"1043\" data-end=\"1059\"\u003e\u003cstrong data-start=\"1047\" data-end=\"1059\"\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1060\" data-end=\"1292\"\u003e\n\u003cli data-start=\"1060\" data-end=\"1116\"\u003e\n\u003cp data-start=\"1062\" data-end=\"1116\"\u003eSoft, breathable cotton-blend ideal for Florida heat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1117\" data-end=\"1171\"\u003e\n\u003cp data-start=\"1119\" data-end=\"1171\"\u003eTriangle Lighthouse back graphic in vibrant orange\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1172\" data-end=\"1207\"\u003e\n\u003cp data-start=\"1174\" data-end=\"1207\"\u003eBlueline Surf \u0026amp; Paddle Co. logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1208\" data-end=\"1236\"\u003e\n\u003cp data-start=\"1210\" data-end=\"1236\"\u003eComfortable everyday fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1237\" data-end=\"1292\"\u003e\n\u003cp data-start=\"1239\" data-end=\"1292\"\u003eMade for beach days, boat days \u0026amp; Jupiter adventures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1294\" data-end=\"1312\"\u003e\u003cstrong data-start=\"1298\" data-end=\"1312\"\u003eFit \u0026amp; Feel\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1313\" data-end=\"1388\"\u003e\n\u003cli data-start=\"1313\" data-end=\"1329\"\u003e\n\u003cp data-start=\"1315\" data-end=\"1329\"\u003eStandard fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1330\" data-end=\"1346\"\u003e\n\u003cp data-start=\"1332\" data-end=\"1346\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1347\" data-end=\"1388\"\u003e\n\u003cp data-start=\"1349\" data-end=\"1388\"\u003eBreaks in and softens with every wash\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1390\" data-end=\"1411\"\u003e\u003cstrong data-start=\"1394\" data-end=\"1411\"\u003eFabric \u0026amp; Care\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1412\" data-end=\"1474\"\u003e\n\u003cli data-start=\"1412\" data-end=\"1436\"\u003e\n\u003cp data-start=\"1414\" data-end=\"1436\"\u003ePremium cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1437\" data-end=\"1474\"\u003e\n\u003cp data-start=\"1439\" data-end=\"1474\"\u003eMachine wash cold, tumble dry low\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1476\" data-end=\"1502\"\u003e\u003cstrong data-start=\"1480\" data-end=\"1502\"\u003eBlueline Lifestyle\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1503\" data-end=\"1620\"\u003eInspired by our home waters in Jupiter, Florida built for people who live and love the coastal life style.\u003c\/p\u003e","published_at":"2025-12-01T14:16:44-05:00","created_at":"2025-12-01T13:57:33-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195331018830,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150155","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Triangle Lighthouse T-Shirt Alpine Green\/Orange - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150155","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195331051598,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150156","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Triangle Lighthouse T-Shirt Alpine Green\/Orange - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150156","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195331084366,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150157","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Triangle Lighthouse T-Shirt Alpine Green\/Orange - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150157","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195331117134,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150158","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Triangle Lighthouse T-Shirt Alpine Green\/Orange - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150158","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195331149902,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150159","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Triangle Lighthouse T-Shirt Alpine Green\/Orange - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150159","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/back_triangle_lighthouse_t-shirt_alpine_green_Blueline_Surf_and_Paddle_Jupiter_Florida.png?v=1764714312","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_Blueline_Surf_and_Paddle_Co_Lighthouse_tee_alpine_green.png?v=1764714354"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/back_triangle_lighthouse_t-shirt_alpine_green_Blueline_Surf_and_Paddle_Jupiter_Florida.png?v=1764714312","options":["Size"],"media":[{"alt":"Back view of the Blueline Triangle Lighthouse T-Shirt in Alpine Green with orange lighthouse graphic","id":31338010116174,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/back_triangle_lighthouse_t-shirt_alpine_green_Blueline_Surf_and_Paddle_Jupiter_Florida.png?v=1764714312"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/back_triangle_lighthouse_t-shirt_alpine_green_Blueline_Surf_and_Paddle_Jupiter_Florida.png?v=1764714312","width":1080},{"alt":"Front of the Blueline Triangle Lighthouse T-Shirt in Alpine Green with orange lighthouse graphic","id":31338010050638,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_Blueline_Surf_and_Paddle_Co_Lighthouse_tee_alpine_green.png?v=1764714354"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_Blueline_Surf_and_Paddle_Co_Lighthouse_tee_alpine_green.png?v=1764714354","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"572\" data-end=\"622\"\u003e\u003cstrong data-start=\"576\" data-end=\"620\"\u003eFull Product Description (SEO-optimized)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"623\" data-end=\"1041\"\u003eRep Jupiter’s iconic lighthouse with this clean, coastal tee built for life on and off the water. The Triangle Lighthouse T-Shirt features a bold back graphic printed in bright orange on an Alpine Green base, blending soft comfort with classic Blueline style. Perfect for post surfing \u0026amp; paddling sessions, out on the boat, or exploring the Jupiter Inlet, this tee is lightweight, durable, and made for the South Florida lifestyle.\u003c\/p\u003e\n\u003ch3 data-start=\"1043\" data-end=\"1059\"\u003e\u003cstrong data-start=\"1047\" data-end=\"1059\"\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1060\" data-end=\"1292\"\u003e\n\u003cli data-start=\"1060\" data-end=\"1116\"\u003e\n\u003cp data-start=\"1062\" data-end=\"1116\"\u003eSoft, breathable cotton-blend ideal for Florida heat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1117\" data-end=\"1171\"\u003e\n\u003cp data-start=\"1119\" data-end=\"1171\"\u003eTriangle Lighthouse back graphic in vibrant orange\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1172\" data-end=\"1207\"\u003e\n\u003cp data-start=\"1174\" data-end=\"1207\"\u003eBlueline Surf \u0026amp; Paddle Co. logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1208\" data-end=\"1236\"\u003e\n\u003cp data-start=\"1210\" data-end=\"1236\"\u003eComfortable everyday fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1237\" data-end=\"1292\"\u003e\n\u003cp data-start=\"1239\" data-end=\"1292\"\u003eMade for beach days, boat days \u0026amp; Jupiter adventures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1294\" data-end=\"1312\"\u003e\u003cstrong data-start=\"1298\" data-end=\"1312\"\u003eFit \u0026amp; Feel\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1313\" data-end=\"1388\"\u003e\n\u003cli data-start=\"1313\" data-end=\"1329\"\u003e\n\u003cp data-start=\"1315\" data-end=\"1329\"\u003eStandard fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1330\" data-end=\"1346\"\u003e\n\u003cp data-start=\"1332\" data-end=\"1346\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1347\" data-end=\"1388\"\u003e\n\u003cp data-start=\"1349\" data-end=\"1388\"\u003eBreaks in and softens with every wash\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1390\" data-end=\"1411\"\u003e\u003cstrong data-start=\"1394\" data-end=\"1411\"\u003eFabric \u0026amp; Care\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1412\" data-end=\"1474\"\u003e\n\u003cli data-start=\"1412\" data-end=\"1436\"\u003e\n\u003cp data-start=\"1414\" data-end=\"1436\"\u003ePremium cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1437\" data-end=\"1474\"\u003e\n\u003cp data-start=\"1439\" data-end=\"1474\"\u003eMachine wash cold, tumble dry low\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1476\" data-end=\"1502\"\u003e\u003cstrong data-start=\"1480\" data-end=\"1502\"\u003eBlueline Lifestyle\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1503\" data-end=\"1620\"\u003eInspired by our home waters in Jupiter, Florida built for people who live and love the coastal life style.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
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{"item":{"id":7776452739150,"title":"Beacon Jupiter Lighthouse T-Shirt – Heather Seafoam","handle":"beacon-jupiter-lighthouse-tshirt-heather-seafoam","description":"\u003ch2 data-start=\"625\" data-end=\"669\"\u003e\u003cstrong data-start=\"628\" data-end=\"667\"\u003eProduct Description (SEO-Optimized)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"670\" data-end=\"1090\"\u003eThe Beacon Jupiter Lighthouse T-Shirt blends soft comfort with one of our most iconic Blueline graphics. Printed on a Heather Seafoam tee, this design features the historic Jupiter Lighthouse, a symbol of our home waters and the coastal lifestyle we live every day. Lightweight, breathable, and perfect for Florida heat, this shirt is built for beach days, paddle sessions, boat rides, and everyday wear around Jupiter.\u003c\/p\u003e\n\u003ch3 data-start=\"1092\" data-end=\"1108\"\u003e\u003cstrong data-start=\"1096\" data-end=\"1108\"\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1109\" data-end=\"1374\"\u003e\n\u003cli data-start=\"1109\" data-end=\"1178\"\u003e\n\u003cp data-start=\"1111\" data-end=\"1178\"\u003eSoft, breathable cotton-blend ideal for the South Florida climate\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1179\" data-end=\"1235\"\u003e\n\u003cp data-start=\"1181\" data-end=\"1235\"\u003eJupiter Lighthouse Beacon graphic on Heather Seafoam\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1236\" data-end=\"1281\"\u003e\n\u003cp data-start=\"1238\" data-end=\"1281\"\u003eBlueline Surf \u0026amp; Paddle Co. coastal design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1282\" data-end=\"1341\"\u003e\n\u003cp data-start=\"1284\" data-end=\"1341\"\u003eGreat for beach days, boating, and casual everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1342\" data-end=\"1374\"\u003e\n\u003cp data-start=\"1344\" data-end=\"1374\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1376\" data-end=\"1394\"\u003e\u003cstrong data-start=\"1380\" data-end=\"1394\"\u003eFit \u0026amp; Feel\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1395\" data-end=\"1480\"\u003e\n\u003cli data-start=\"1395\" data-end=\"1411\"\u003e\n\u003cp data-start=\"1397\" data-end=\"1411\"\u003eStandard fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1412\" data-end=\"1428\"\u003e\n\u003cp data-start=\"1414\" data-end=\"1428\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1429\" data-end=\"1480\"\u003e\n\u003cp data-start=\"1431\" data-end=\"1480\"\u003eSoft, lightweight, and comfortable from day one\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1482\" data-end=\"1503\"\u003e\u003cstrong data-start=\"1486\" data-end=\"1503\"\u003eFabric \u0026amp; Care\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1504\" data-end=\"1566\"\u003e\n\u003cli data-start=\"1504\" data-end=\"1528\"\u003e\n\u003cp data-start=\"1506\" data-end=\"1528\"\u003ePremium cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1529\" data-end=\"1566\"\u003e\n\u003cp data-start=\"1531\" data-end=\"1566\"\u003eMachine wash cold, tumble dry low\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1568\" data-end=\"1594\"\u003e\u003cstrong data-start=\"1572\" data-end=\"1594\"\u003eBlueline Lifestyle\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1595\" data-end=\"1715\"\u003eInspired by life on the Jupiter Inlet, built for those who surf, paddle, fish, and explore our South Florida coastline.\u003c\/p\u003e","published_at":"2025-12-01T14:15:54-05:00","created_at":"2025-12-01T13:55:41-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195329511502,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150149","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Beacon Jupiter Lighthouse T-Shirt – Heather Seafoam - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150149","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195329478734,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150148","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Beacon Jupiter Lighthouse T-Shirt – Heather Seafoam - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150148","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195329445966,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150147","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Beacon Jupiter Lighthouse T-Shirt – Heather Seafoam - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150147","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195329413198,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150146","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Beacon Jupiter Lighthouse T-Shirt – Heather Seafoam - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150146","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195329380430,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150145","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Beacon Jupiter Lighthouse T-Shirt – Heather Seafoam - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150145","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Beacon_Jupiter_Lighthouse_T-Shirt_Heather_Seafoam_back_graphic.png?v=1764715064","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_of_the_Beacon_Jupiter_Lighthouse_T-Shirt_Heather_Seafoam_front_graphic.png?v=1764715104"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Beacon_Jupiter_Lighthouse_T-Shirt_Heather_Seafoam_back_graphic.png?v=1764715064","options":["Size"],"media":[{"alt":"Back view of the Beacon Jupiter Lighthouse T-Shirt in Heather Seafoam with orange lighthouse graphic","id":31338010017870,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Beacon_Jupiter_Lighthouse_T-Shirt_Heather_Seafoam_back_graphic.png?v=1764715064"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Beacon_Jupiter_Lighthouse_T-Shirt_Heather_Seafoam_back_graphic.png?v=1764715064","width":1080},{"alt":"Beacon Jupiter Lighthouse T-Shirt Heather Seafoam front graphic","id":31338009985102,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_of_the_Beacon_Jupiter_Lighthouse_T-Shirt_Heather_Seafoam_front_graphic.png?v=1764715104"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_of_the_Beacon_Jupiter_Lighthouse_T-Shirt_Heather_Seafoam_front_graphic.png?v=1764715104","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2 data-start=\"625\" data-end=\"669\"\u003e\u003cstrong data-start=\"628\" data-end=\"667\"\u003eProduct Description (SEO-Optimized)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"670\" data-end=\"1090\"\u003eThe Beacon Jupiter Lighthouse T-Shirt blends soft comfort with one of our most iconic Blueline graphics. Printed on a Heather Seafoam tee, this design features the historic Jupiter Lighthouse, a symbol of our home waters and the coastal lifestyle we live every day. Lightweight, breathable, and perfect for Florida heat, this shirt is built for beach days, paddle sessions, boat rides, and everyday wear around Jupiter.\u003c\/p\u003e\n\u003ch3 data-start=\"1092\" data-end=\"1108\"\u003e\u003cstrong data-start=\"1096\" data-end=\"1108\"\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1109\" data-end=\"1374\"\u003e\n\u003cli data-start=\"1109\" data-end=\"1178\"\u003e\n\u003cp data-start=\"1111\" data-end=\"1178\"\u003eSoft, breathable cotton-blend ideal for the South Florida climate\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1179\" data-end=\"1235\"\u003e\n\u003cp data-start=\"1181\" data-end=\"1235\"\u003eJupiter Lighthouse Beacon graphic on Heather Seafoam\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1236\" data-end=\"1281\"\u003e\n\u003cp data-start=\"1238\" data-end=\"1281\"\u003eBlueline Surf \u0026amp; Paddle Co. coastal design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1282\" data-end=\"1341\"\u003e\n\u003cp data-start=\"1284\" data-end=\"1341\"\u003eGreat for beach days, boating, and casual everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1342\" data-end=\"1374\"\u003e\n\u003cp data-start=\"1344\" data-end=\"1374\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1376\" data-end=\"1394\"\u003e\u003cstrong data-start=\"1380\" data-end=\"1394\"\u003eFit \u0026amp; Feel\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1395\" data-end=\"1480\"\u003e\n\u003cli data-start=\"1395\" data-end=\"1411\"\u003e\n\u003cp data-start=\"1397\" data-end=\"1411\"\u003eStandard fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1412\" data-end=\"1428\"\u003e\n\u003cp data-start=\"1414\" data-end=\"1428\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1429\" data-end=\"1480\"\u003e\n\u003cp data-start=\"1431\" data-end=\"1480\"\u003eSoft, lightweight, and comfortable from day one\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1482\" data-end=\"1503\"\u003e\u003cstrong data-start=\"1486\" data-end=\"1503\"\u003eFabric \u0026amp; Care\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1504\" data-end=\"1566\"\u003e\n\u003cli data-start=\"1504\" data-end=\"1528\"\u003e\n\u003cp data-start=\"1506\" data-end=\"1528\"\u003ePremium cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1529\" data-end=\"1566\"\u003e\n\u003cp data-start=\"1531\" data-end=\"1566\"\u003eMachine wash cold, tumble dry low\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1568\" data-end=\"1594\"\u003e\u003cstrong data-start=\"1572\" data-end=\"1594\"\u003eBlueline Lifestyle\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1595\" data-end=\"1715\"\u003eInspired by life on the Jupiter Inlet, built for those who surf, paddle, fish, and explore our South Florida coastline.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
[{"alt":"Back view of the Beacon Jupiter Lighthouse T-Shirt in Heather Seafoam with orange lighthouse graphic","id":31338010017870,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Beacon_Jupiter_Lighthouse_T-Shirt_Heather_Seafoam_back_graphic.png?v=1764715064"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Beacon_Jupiter_Lighthouse_T-Shirt_Heather_Seafoam_back_graphic.png?v=1764715064","width":1080},{"alt":"Beacon Jupiter Lighthouse T-Shirt Heather Seafoam front graphic","id":31338009985102,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_of_the_Beacon_Jupiter_Lighthouse_T-Shirt_Heather_Seafoam_front_graphic.png?v=1764715104"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_of_the_Beacon_Jupiter_Lighthouse_T-Shirt_Heather_Seafoam_front_graphic.png?v=1764715104","width":1080}]
{"item":{"id":7776452247630,"title":"Frogskin Camo T-Shirt – Ice Blue","handle":"frogskin-camo-tshirt-ice-blue","description":"\u003cp data-start=\"1474\" data-end=\"1854\"\u003eThe Frogskin Camo T-Shirt brings a bold coastal camo look to one of our most comfortable everyday tees. Printed on an Ice Blue shirt, this design features a large Frogskin camo Blueline graphic on the back with a small left-chest logo up front. Lightweight, breathable, and perfect for the Florida heat, it’s made for surf sessions, paddle days, boat runs, and all things Jupiter.\u003c\/p\u003e\n\u003ch3 data-start=\"1856\" data-end=\"1872\"\u003e\u003cstrong data-start=\"1860\" data-end=\"1872\"\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1873\" data-end=\"2108\"\u003e\n\u003cli data-start=\"1873\" data-end=\"1929\"\u003e\n\u003cp data-start=\"1875\" data-end=\"1929\"\u003eSoft, breathable cotton-blend ideal for warm weather\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1930\" data-end=\"1990\"\u003e\n\u003cp data-start=\"1932\" data-end=\"1990\"\u003eFrogskin camo back graphic with left-chest Blueline logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1991\" data-end=\"2020\"\u003e\n\u003cp data-start=\"1993\" data-end=\"2020\"\u003eIce Blue coastal colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2021\" data-end=\"2075\"\u003e\n\u003cp data-start=\"2023\" data-end=\"2075\"\u003ePerfect for boating, beach days, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2076\" data-end=\"2108\"\u003e\n\u003cp data-start=\"2078\" data-end=\"2108\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"2110\" data-end=\"2128\"\u003e\u003cstrong data-start=\"2114\" data-end=\"2128\"\u003eFit \u0026amp; Feel\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2129\" data-end=\"2202\"\u003e\n\u003cli data-start=\"2129\" data-end=\"2145\"\u003e\n\u003cp data-start=\"2131\" data-end=\"2145\"\u003eStandard fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2146\" data-end=\"2162\"\u003e\n\u003cp data-start=\"2148\" data-end=\"2162\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2163\" data-end=\"2202\"\u003e\n\u003cp data-start=\"2165\" data-end=\"2202\"\u003eLightweight, soft, and easy to wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"2204\" data-end=\"2225\"\u003e\u003cstrong data-start=\"2208\" data-end=\"2225\"\u003eFabric \u0026amp; Care\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2226\" data-end=\"2288\"\u003e\n\u003cli data-start=\"2226\" data-end=\"2250\"\u003e\n\u003cp data-start=\"2228\" data-end=\"2250\"\u003ePremium cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2251\" data-end=\"2288\"\u003e\n\u003cp data-start=\"2253\" data-end=\"2288\"\u003eMachine wash cold, tumble dry low\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"2290\" data-end=\"2316\"\u003e\u003cstrong data-start=\"2294\" data-end=\"2316\"\u003eBlueline Lifestyle\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2317\" data-end=\"2375\"\u003eBuilt for the Jupiter surf, paddle, and coastal lifestyle.\u003c\/p\u003e","published_at":"2025-12-01T14:14:51-05:00","created_at":"2025-12-01T13:53:52-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195328659534,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150142","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Frogskin Camo T-Shirt – Ice Blue - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150142","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195328626766,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150141","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Frogskin Camo T-Shirt – Ice Blue - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150141","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195328593998,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150140","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Frogskin Camo T-Shirt – Ice Blue - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150140","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195328692302,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150143","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Frogskin Camo T-Shirt – Ice Blue - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150143","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195328725070,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150144","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Frogskin Camo T-Shirt – Ice Blue - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150144","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Back_Frogskin_Camo_T-shirt_in_Ice_Blue_by_Blueline_Surf_and_Paddle.png?v=1764715304","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_of_the_Blueline_Surf_and_Paddle_Frogskin_Camo_T-Shirt_in_Ice_Blue.png?v=1764715346"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Back_Frogskin_Camo_T-shirt_in_Ice_Blue_by_Blueline_Surf_and_Paddle.png?v=1764715304","options":["Size"],"media":[{"alt":"Back view of the Frogskin Camo T-Shirt in Ice Blue with large camo Blueline graphic","id":31338010181710,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Back_Frogskin_Camo_T-shirt_in_Ice_Blue_by_Blueline_Surf_and_Paddle.png?v=1764715304"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Back_Frogskin_Camo_T-shirt_in_Ice_Blue_by_Blueline_Surf_and_Paddle.png?v=1764715304","width":1080},{"alt":"Front view of the Frogskin Camo T-Shirt in Ice Blue with small left-chest Blueline logo","id":31338010083406,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_of_the_Blueline_Surf_and_Paddle_Frogskin_Camo_T-Shirt_in_Ice_Blue.png?v=1764715346"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_of_the_Blueline_Surf_and_Paddle_Frogskin_Camo_T-Shirt_in_Ice_Blue.png?v=1764715346","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"1474\" data-end=\"1854\"\u003eThe Frogskin Camo T-Shirt brings a bold coastal camo look to one of our most comfortable everyday tees. Printed on an Ice Blue shirt, this design features a large Frogskin camo Blueline graphic on the back with a small left-chest logo up front. Lightweight, breathable, and perfect for the Florida heat, it’s made for surf sessions, paddle days, boat runs, and all things Jupiter.\u003c\/p\u003e\n\u003ch3 data-start=\"1856\" data-end=\"1872\"\u003e\u003cstrong data-start=\"1860\" data-end=\"1872\"\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1873\" data-end=\"2108\"\u003e\n\u003cli data-start=\"1873\" data-end=\"1929\"\u003e\n\u003cp data-start=\"1875\" data-end=\"1929\"\u003eSoft, breathable cotton-blend ideal for warm weather\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1930\" data-end=\"1990\"\u003e\n\u003cp data-start=\"1932\" data-end=\"1990\"\u003eFrogskin camo back graphic with left-chest Blueline logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1991\" data-end=\"2020\"\u003e\n\u003cp data-start=\"1993\" data-end=\"2020\"\u003eIce Blue coastal colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2021\" data-end=\"2075\"\u003e\n\u003cp data-start=\"2023\" data-end=\"2075\"\u003ePerfect for boating, beach days, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2076\" data-end=\"2108\"\u003e\n\u003cp data-start=\"2078\" data-end=\"2108\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"2110\" data-end=\"2128\"\u003e\u003cstrong data-start=\"2114\" data-end=\"2128\"\u003eFit \u0026amp; Feel\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2129\" data-end=\"2202\"\u003e\n\u003cli data-start=\"2129\" data-end=\"2145\"\u003e\n\u003cp data-start=\"2131\" data-end=\"2145\"\u003eStandard fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2146\" data-end=\"2162\"\u003e\n\u003cp data-start=\"2148\" data-end=\"2162\"\u003eTrue to size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2163\" data-end=\"2202\"\u003e\n\u003cp data-start=\"2165\" data-end=\"2202\"\u003eLightweight, soft, and easy to wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"2204\" data-end=\"2225\"\u003e\u003cstrong data-start=\"2208\" data-end=\"2225\"\u003eFabric \u0026amp; Care\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2226\" data-end=\"2288\"\u003e\n\u003cli data-start=\"2226\" data-end=\"2250\"\u003e\n\u003cp data-start=\"2228\" data-end=\"2250\"\u003ePremium cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2251\" data-end=\"2288\"\u003e\n\u003cp data-start=\"2253\" data-end=\"2288\"\u003eMachine wash cold, tumble dry low\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"2290\" data-end=\"2316\"\u003e\u003cstrong data-start=\"2294\" data-end=\"2316\"\u003eBlueline Lifestyle\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2317\" data-end=\"2375\"\u003eBuilt for the Jupiter surf, paddle, and coastal lifestyle.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
[{"alt":"Back view of the Frogskin Camo T-Shirt in Ice Blue with large camo Blueline graphic","id":31338010181710,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Back_Frogskin_Camo_T-shirt_in_Ice_Blue_by_Blueline_Surf_and_Paddle.png?v=1764715304"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Back_Frogskin_Camo_T-shirt_in_Ice_Blue_by_Blueline_Surf_and_Paddle.png?v=1764715304","width":1080},{"alt":"Front view of the Frogskin Camo T-Shirt in Ice Blue with small left-chest Blueline logo","id":31338010083406,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_of_the_Blueline_Surf_and_Paddle_Frogskin_Camo_T-Shirt_in_Ice_Blue.png?v=1764715346"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_of_the_Blueline_Surf_and_Paddle_Frogskin_Camo_T-Shirt_in_Ice_Blue.png?v=1764715346","width":1080}]
{"item":{"id":7776452214862,"title":"Blueline Jupiter Shop T-Shirt – Washed White","handle":"blueline-jupiter-shop-t-shirt-washed-white","description":"\u003cp data-start=\"617\" data-end=\"869\"\u003eBring home a piece of Jupiter with the Blueline Jupiter Shop T-Shirt in Washed White. Featuring a detailed sketch of our iconic Blueline Surf \u0026amp; Paddle Co. storefront, this South Florida inspired T-shirt blends local style with everyday comfort.\u003c\/p\u003e\n\u003cp data-start=\"871\" data-end=\"1157\"\u003eMade from soft, breathable fabric and designed for a relaxed fit, it’s perfect for beach days, at home, or cruising around town. Whether you’re a longtime local or visiting Jupiter, this T-shirt is an easy way to show support for Blueline Surf and Paddle.\u003c\/p\u003e\n\u003cp data-start=\"1159\" data-end=\"1216\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"504\" data-end=\"799\"\u003e \u003c\/p\u003e","published_at":"2025-12-01T14:13:25-05:00","created_at":"2025-12-01T13:53:48-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195328561230,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150139","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Jupiter Shop T-Shirt – Washed White - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150139","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195328528462,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150138","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Jupiter Shop T-Shirt – Washed White - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150138","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195328495694,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150137","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Jupiter Shop T-Shirt – Washed White - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150137","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195328462926,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150136","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Jupiter Shop T-Shirt – Washed White - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150136","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195328430158,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150135","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Jupiter Shop T-Shirt – Washed White - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150135","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Jupiter_Florida_sketch_t_shirt_back.png?v=1764797443","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Florida_Shop_T_Shirt.png?v=1764797481"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Jupiter_Florida_sketch_t_shirt_back.png?v=1764797443","options":["Size"],"media":[{"alt":"Blueline Surf and Paddle Co. Jupiter Surf Shop T-Shirt in Washed White with illustrated storefront graphic – back view","id":31338010214478,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Jupiter_Florida_sketch_t_shirt_back.png?v=1764797443"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Jupiter_Florida_sketch_t_shirt_back.png?v=1764797443","width":1080},{"alt":"Blueline Jupiter Shop T-Shirt in Washed White with small front chest logo – front view","id":31338007068750,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Florida_Shop_T_Shirt.png?v=1764797481"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Florida_Shop_T_Shirt.png?v=1764797481","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"617\" data-end=\"869\"\u003eBring home a piece of Jupiter with the Blueline Jupiter Shop T-Shirt in Washed White. Featuring a detailed sketch of our iconic Blueline Surf \u0026amp; Paddle Co. storefront, this South Florida inspired T-shirt blends local style with everyday comfort.\u003c\/p\u003e\n\u003cp data-start=\"871\" data-end=\"1157\"\u003eMade from soft, breathable fabric and designed for a relaxed fit, it’s perfect for beach days, at home, or cruising around town. Whether you’re a longtime local or visiting Jupiter, this T-shirt is an easy way to show support for Blueline Surf and Paddle.\u003c\/p\u003e\n\u003cp data-start=\"1159\" data-end=\"1216\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"504\" data-end=\"799\"\u003e \u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
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{"item":{"id":7776452182094,"title":"Blueline Mermaid T-Shirt – Washed White","handle":"blueline-mermaid-t-shirt-washed-white","description":"\u003cp data-start=\"299\" data-end=\"502\"\u003eMake waves with the Blueline Mermaid T-Shirt in Washed White. Featuring a classic mermaid graphic inspired by our coastal South Florida roots, this T-shirt brings classic surf shop style with a fun, laid-back twist.\u003c\/p\u003e\n\u003cp data-start=\"504\" data-end=\"776\"\u003eSoft, breathable, and perfect for nights out in Jupiter or wherever the adventure takes you, this T-shirt delivers comfort and standout artwork in one. Whether you're a local or visiting our hometown shop, this is an easy favorite for anyone who loves the ocean and the Blueline lifestyle.\u003c\/p\u003e","published_at":"2025-12-01T14:12:35-05:00","created_at":"2025-12-01T13:53:43-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195328364622,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150123","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Mermaid T-Shirt – Washed White - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150123","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195328331854,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150122","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Mermaid T-Shirt – Washed White - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150122","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195328397390,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150124","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Mermaid T-Shirt – Washed White - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150124","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195328266318,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150121","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Mermaid T-Shirt – Washed White - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150121","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195328233550,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150120","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Mermaid T-Shirt – Washed White - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150120","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Mermaid_T-Shirt_back_view.png?v=1764798128","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_of_Blueline_Surf_and_Paddle_Co._Mermaid_T-shirt.png?v=1764798161"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Mermaid_T-Shirt_back_view.png?v=1764798128","options":["Size"],"media":[{"alt":"Blueline Mermaid T-Shirt in Washed White with bold mermaid graphic – back view","id":31338010148942,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Mermaid_T-Shirt_back_view.png?v=1764798128"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Mermaid_T-Shirt_back_view.png?v=1764798128","width":1080},{"alt":"Blueline Mermaid T-Shirt in Washed White with front chest logo – front view","id":31338005987406,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_of_Blueline_Surf_and_Paddle_Co._Mermaid_T-shirt.png?v=1764798161"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_of_Blueline_Surf_and_Paddle_Co._Mermaid_T-shirt.png?v=1764798161","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"299\" data-end=\"502\"\u003eMake waves with the Blueline Mermaid T-Shirt in Washed White. 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Whether you're a local or visiting our hometown shop, this is an easy favorite for anyone who loves the ocean and the Blueline lifestyle.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
[{"alt":"Blueline Mermaid T-Shirt in Washed White with bold mermaid graphic – back view","id":31338010148942,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Mermaid_T-Shirt_back_view.png?v=1764798128"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Mermaid_T-Shirt_back_view.png?v=1764798128","width":1080},{"alt":"Blueline Mermaid T-Shirt in Washed White with front chest logo – front view","id":31338005987406,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_of_Blueline_Surf_and_Paddle_Co._Mermaid_T-shirt.png?v=1764798161"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_of_Blueline_Surf_and_Paddle_Co._Mermaid_T-shirt.png?v=1764798161","width":1080}]
{"item":{"id":7776452116558,"title":"Blueline Marlin T-Shirt – Dark Grey Heather","handle":"blueline-marlin-t-shirt-dark-grey-heather","description":"\u003cp data-start=\"426\" data-end=\"640\"\u003eShow your love for the fishing and our waters with the Blueline Marlin T-Shirt in Dark Grey Heather. Featuring a vibrant marlin badge graphic labeled “Jupiter, FL,” this t-shirt brings classic surf and fishing style with that South Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"642\" data-end=\"916\"\u003eMade from soft, breathable fabric with a comfortable everyday fit, it’s perfect for fishing days, cruising the beach, or repping your favorite local surf shop around town. A clean, coastal T-shirt built for anyone who loves Jupiter’s ocean lifestyle and the Blueline spirit.\u003c\/p\u003e","published_at":"2025-12-01T14:11:34-05:00","created_at":"2025-12-01T13:53:38-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195328168014,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150129","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Marlin T-Shirt – Dark Grey Heather - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150129","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195328135246,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150128","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Marlin T-Shirt – Dark Grey Heather - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150128","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195328102478,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150127","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Marlin T-Shirt – Dark Grey Heather - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150127","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195328069710,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150126","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Marlin T-Shirt – Dark Grey Heather - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150126","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195328036942,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150125","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Marlin T-Shirt – Dark Grey Heather - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150125","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Marlin_t-shirt_in_dark_heather_gray.png?v=1764799014","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_Blueline_Marline_T-shirt_in_Dark_Gray.png?v=1764799052"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Marlin_t-shirt_in_dark_heather_gray.png?v=1764799014","options":["Size"],"media":[{"alt":"Blueline Marlin T-Shirt in Dark Grey Heather with Jupiter FL marlin badge graphic – back view","id":31338012901454,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Marlin_t-shirt_in_dark_heather_gray.png?v=1764799014"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Marlin_t-shirt_in_dark_heather_gray.png?v=1764799014","width":1080},{"alt":"Blueline Marlin T-Shirt in Dark Grey Heather with small front chest logo – front view","id":31338010771534,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_Blueline_Marline_T-shirt_in_Dark_Gray.png?v=1764799052"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_Blueline_Marline_T-shirt_in_Dark_Gray.png?v=1764799052","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"426\" data-end=\"640\"\u003eShow your love for the fishing and our waters with the Blueline Marlin T-Shirt in Dark Grey Heather. Featuring a vibrant marlin badge graphic labeled “Jupiter, FL,” this t-shirt brings classic surf and fishing style with that South Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"642\" data-end=\"916\"\u003eMade from soft, breathable fabric with a comfortable everyday fit, it’s perfect for fishing days, cruising the beach, or repping your favorite local surf shop around town. A clean, coastal T-shirt built for anyone who loves Jupiter’s ocean lifestyle and the Blueline spirit.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
[{"alt":"Blueline Marlin T-Shirt in Dark Grey Heather with Jupiter FL marlin badge graphic – back view","id":31338012901454,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Marlin_t-shirt_in_dark_heather_gray.png?v=1764799014"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Marlin_t-shirt_in_dark_heather_gray.png?v=1764799014","width":1080},{"alt":"Blueline Marlin T-Shirt in Dark Grey Heather with small front chest logo – front view","id":31338010771534,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_Blueline_Marline_T-shirt_in_Dark_Gray.png?v=1764799052"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_View_Blueline_Marline_T-shirt_in_Dark_Gray.png?v=1764799052","width":1080}]
{"item":{"id":7776451985486,"title":"Blueline Skiff \u0026 Fly Fishing T-Shirt – Heather Navy","handle":"blueline-skiff-fly-fishing-t-shirt-heather-navy","description":"\u003cp data-start=\"340\" data-end=\"580\"\u003eEmbrace the waterman lifestyle with the Blueline Skiff \u0026amp; Fly Fishing T-Shirt in Heather Navy. Featuring a hand-drawn skiff and fly fisherman graphic with a Jupiter, FL sunrise, this tee captures the heart of our coastal South Florida roots.\u003c\/p\u003e\n\u003cp data-start=\"582\" data-end=\"847\"\u003eSoft, lightweight, and built for comfort, it’s perfect for early morning sessions, sandbar days, or casting along the Intracoastal. This T-shirt is a must-have for anyone who loves fishing, boating, and the Blueline spirit that defines Jupiter’s waterfront culture.\u003c\/p\u003e","published_at":"2025-12-01T14:10:23-05:00","created_at":"2025-12-01T13:51:55-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195327840334,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150133","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Skiff \u0026 Fly Fishing T-Shirt – Heather Navy - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150133","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195327873102,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150134","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Skiff \u0026 Fly Fishing T-Shirt – Heather Navy - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150134","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195327807566,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150132","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Skiff \u0026 Fly Fishing T-Shirt – Heather Navy - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150132","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195327774798,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150131","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Skiff \u0026 Fly Fishing T-Shirt – Heather Navy - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150131","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195327742030,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150130","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Skiff \u0026 Fly Fishing T-Shirt – Heather Navy - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150130","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T_Shirt_Heather_Navy_Back_view.png?v=1764800125","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T-Shirt_in_Heather_Navy_with_small_chest_logo_front_view.png?v=1764800164"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T_Shirt_Heather_Navy_Back_view.png?v=1764800125","options":["Size"],"media":[{"alt":"Blueline Skiff \u0026 Fly Fishing T-Shirt in Heather Navy with hand-drawn skiff and fisherman graphic – back view","id":31338012704846,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T_Shirt_Heather_Navy_Back_view.png?v=1764800125"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T_Shirt_Heather_Navy_Back_view.png?v=1764800125","width":1080},{"alt":"Blueline Skiff \u0026 Fly Fishing T-Shirt in Heather Navy with small chest logo – front view","id":31338012770382,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T-Shirt_in_Heather_Navy_with_small_chest_logo_front_view.png?v=1764800164"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T-Shirt_in_Heather_Navy_with_small_chest_logo_front_view.png?v=1764800164","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"340\" data-end=\"580\"\u003eEmbrace the waterman lifestyle with the Blueline Skiff \u0026amp; Fly Fishing T-Shirt in Heather Navy. Featuring a hand-drawn skiff and fly fisherman graphic with a Jupiter, FL sunrise, this tee captures the heart of our coastal South Florida roots.\u003c\/p\u003e\n\u003cp data-start=\"582\" data-end=\"847\"\u003eSoft, lightweight, and built for comfort, it’s perfect for early morning sessions, sandbar days, or casting along the Intracoastal. This T-shirt is a must-have for anyone who loves fishing, boating, and the Blueline spirit that defines Jupiter’s waterfront culture.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
[{"alt":"Blueline Skiff \u0026 Fly Fishing T-Shirt in Heather Navy with hand-drawn skiff and fisherman graphic – back view","id":31338012704846,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T_Shirt_Heather_Navy_Back_view.png?v=1764800125"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T_Shirt_Heather_Navy_Back_view.png?v=1764800125","width":1080},{"alt":"Blueline Skiff \u0026 Fly Fishing T-Shirt in Heather Navy with small chest logo – front view","id":31338012770382,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T-Shirt_in_Heather_Navy_with_small_chest_logo_front_view.png?v=1764800164"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Skiff_Fly_Fishing_T-Shirt_in_Heather_Navy_with_small_chest_logo_front_view.png?v=1764800164","width":1080}]
{"item":{"id":7776451526734,"title":"Grateful Dead T-Shirt – Silk\/Navy","handle":"grateful-dead-t-shirt-silk-navy","description":"\u003cp data-start=\"814\" data-end=\"1226\"\u003eThe classic returns in a fresh new colorway. Our Grateful Dead T-Shirt in Silk\/Navy brings coastal style to the legendary \u003cstrong data-start=\"936\" data-end=\"955\"\u003eSteal Your Face\u003c\/strong\u003e look with this custom Blueline Surf \u0026amp; Paddle edition. The bold skull-and-circle graphic blends Deadhead heritage with Jupiter’s laid-back surf culture, creating a tee that feels at home whether you’re catching live music, cruising the beach, or hanging around the water.\u003c\/p\u003e\n\u003cp data-start=\"1228\" data-end=\"1477\"\u003eSoft, breathable, and pre-washed for comfort, this shirt is a favorite for longtime fans and anyone who loves vintage band-inspired art with a South Florida twist. A perfect addition for Deadheads, locals, and collectors of past Blueline Dead drops.\u003c\/p\u003e","published_at":"2025-12-01T14:05:51-05:00","created_at":"2025-12-01T13:49:29-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195321286734,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150179","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Grateful Dead T-Shirt – Silk\/Navy - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150179","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195321253966,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150178","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Grateful Dead T-Shirt – Silk\/Navy - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150178","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195321221198,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150177","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Grateful Dead T-Shirt – Silk\/Navy - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150177","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195321188430,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150176","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Grateful Dead T-Shirt – Silk\/Navy - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150176","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195321155662,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150175","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Grateful Dead T-Shirt – Silk\/Navy - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150175","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Steal_Your_Face_Blueline_Surf_and_Paddle_T-Shirt_Grateful_Dead_in_Silk_Navy.png?v=1764801573","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Steal_your_Face_Grateful_Dead_Logo_Front_View.png?v=1764801622"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Steal_Your_Face_Blueline_Surf_and_Paddle_T-Shirt_Grateful_Dead_in_Silk_Navy.png?v=1764801573","options":["Size"],"media":[{"alt":"Grateful Dead T-Shirt in Silk\/Navy with Blueline Surf Steal Your Face–inspired skull graphic – back view","id":31338010542158,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Steal_Your_Face_Blueline_Surf_and_Paddle_T-Shirt_Grateful_Dead_in_Silk_Navy.png?v=1764801573"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Steal_Your_Face_Blueline_Surf_and_Paddle_T-Shirt_Grateful_Dead_in_Silk_Navy.png?v=1764801573","width":1080},{"alt":"Grateful Dead T-Shirt in Silk\/Navy with front Blueline Steal Your Face chest logo – front view","id":31338010476622,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Steal_your_Face_Grateful_Dead_Logo_Front_View.png?v=1764801622"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Steal_your_Face_Grateful_Dead_Logo_Front_View.png?v=1764801622","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"814\" data-end=\"1226\"\u003eThe classic returns in a fresh new colorway. Our Grateful Dead T-Shirt in Silk\/Navy brings coastal style to the legendary \u003cstrong data-start=\"936\" data-end=\"955\"\u003eSteal Your Face\u003c\/strong\u003e look with this custom Blueline Surf \u0026amp; Paddle edition. The bold skull-and-circle graphic blends Deadhead heritage with Jupiter’s laid-back surf culture, creating a tee that feels at home whether you’re catching live music, cruising the beach, or hanging around the water.\u003c\/p\u003e\n\u003cp data-start=\"1228\" data-end=\"1477\"\u003eSoft, breathable, and pre-washed for comfort, this shirt is a favorite for longtime fans and anyone who loves vintage band-inspired art with a South Florida twist. A perfect addition for Deadheads, locals, and collectors of past Blueline Dead drops.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
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{"item":{"id":7776451297358,"title":"Turtle T-Shirt Cali Blue \/ Navy","handle":"turtle-t-shirt-cali-blue-navy","description":"\u003cp data-start=\"908\" data-end=\"1246\"\u003eInspired by one of Jupiter’s most beloved locals, the Blueline Turtle T-Shirt in Cali Blue\/Navy celebrates the sea turtles that call our beaches and waterways home. Featuring a detailed turtle graphic with the Blueline Surf \u0026amp; Paddle Co. emblem worked into the shell, this tee blends local wildlife appreciation with classic coastal style.\u003c\/p\u003e\n\u003cp data-start=\"1248\" data-end=\"1576\"\u003eSoft, lightweight, and perfect for warm South Florida days, it’s a favorite for anyone who loves Jupiter’s marine life, ocean vibes, and the laid-back lifestyle that defines our community. Whether you’re a local, a visitor, or a turtle lover, this T-shirt brings together comfort, conservation spirit, and the Blueline identity.\u003c\/p\u003e","published_at":"2025-12-01T14:03:24-05:00","created_at":"2025-12-01T13:47:15-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195320434766,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150162","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Turtle T-Shirt Cali Blue \/ Navy - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150162","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195320467534,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150163","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Turtle T-Shirt Cali Blue \/ Navy - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150163","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195320401998,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150161","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Turtle T-Shirt Cali Blue \/ Navy - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150161","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195320500302,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150164","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Turtle T-Shirt Cali Blue \/ Navy - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150164","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195320369230,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150160","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Turtle T-Shirt Cali Blue \/ Navy - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150160","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Turtle_T-Shirt.png?v=1764802515"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Turtle_T-Shirt.png?v=1764802515","options":["Size"],"media":[{"alt":"Turtle T-Shirt in Cali Blue\/Navy with Blueline emblem inside sea turtle shell – back view and front view","id":31338012868686,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Turtle_T-Shirt.png?v=1764802515"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Turtle_T-Shirt.png?v=1764802515","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"908\" data-end=\"1246\"\u003eInspired by one of Jupiter’s most beloved locals, the Blueline Turtle T-Shirt in Cali Blue\/Navy celebrates the sea turtles that call our beaches and waterways home. Featuring a detailed turtle graphic with the Blueline Surf \u0026amp; Paddle Co. emblem worked into the shell, this tee blends local wildlife appreciation with classic coastal style.\u003c\/p\u003e\n\u003cp data-start=\"1248\" data-end=\"1576\"\u003eSoft, lightweight, and perfect for warm South Florida days, it’s a favorite for anyone who loves Jupiter’s marine life, ocean vibes, and the laid-back lifestyle that defines our community. Whether you’re a local, a visitor, or a turtle lover, this T-shirt brings together comfort, conservation spirit, and the Blueline identity.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. 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Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
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{"item":{"id":7776451100750,"title":"FL Box T-Shirt – Slate Blue","handle":"florida-box-t-shirt-slate-blue","description":"\u003cp data-start=\"436\" data-end=\"788\"\u003eShow your love for the Sunshine State with the FL Box T-Shirt in Slate Blue. This minimalist \u003cstrong data-start=\"529\" data-end=\"544\"\u003eFlorida Box\u003c\/strong\u003e design features a clean graphic: the Blueline mark on one side and the Florida state outline on the other. Simple, modern, and easy to wear, it’s built for anyone who loves Florida’s outdoor lifestyle, warm weather, and coastal vibe.\u003c\/p\u003e\n\u003cp data-start=\"790\" data-end=\"1069\"\u003eMade with soft, breathable fabric and designed for everyday comfort, this tee works for travel, workouts, or hanging by the water. Whether you’re a Florida native, seasonal visitor, or state-pride collector, the Florida Box T-Shirt offers a fresh, modern take on Florida apparel.\u003c\/p\u003e","published_at":"2025-12-01T14:02:04-05:00","created_at":"2025-12-01T13:46:08-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195318927438,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150188","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Slate Blue - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150188","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195318960206,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150189","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Slate Blue - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150189","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195318894670,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150187","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"FL Box T-Shirt – Slate Blue - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150187","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195318861902,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150186","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Slate Blue - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150186","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195318829134,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150185","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"FL Box T-Shirt – Slate Blue - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150185","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Slate_Blue_Florida_Box_T-Shirt_back_view.png?v=1764872779","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Slate_Blue_Florida_Box_T-Shirt_Front.png?v=1764872749"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Slate_Blue_Florida_Box_T-Shirt_back_view.png?v=1764872779","options":["Size"],"media":[{"alt":"Florida Box T-Shirt in Slate Blue with Blueline mark and Florida state outline – back view","id":31338010280014,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Slate_Blue_Florida_Box_T-Shirt_back_view.png?v=1764872779"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Slate_Blue_Florida_Box_T-Shirt_back_view.png?v=1764872779","width":1080},{"alt":"Slate Blue Florida Box T-Shirt with minimalist front logo – front view","id":31338010378318,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Slate_Blue_Florida_Box_T-Shirt_Front.png?v=1764872749"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Slate_Blue_Florida_Box_T-Shirt_Front.png?v=1764872749","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"436\" data-end=\"788\"\u003eShow your love for the Sunshine State with the FL Box T-Shirt in Slate Blue. This minimalist \u003cstrong data-start=\"529\" data-end=\"544\"\u003eFlorida Box\u003c\/strong\u003e design features a clean graphic: the Blueline mark on one side and the Florida state outline on the other. Simple, modern, and easy to wear, it’s built for anyone who loves Florida’s outdoor lifestyle, warm weather, and coastal vibe.\u003c\/p\u003e\n\u003cp data-start=\"790\" data-end=\"1069\"\u003eMade with soft, breathable fabric and designed for everyday comfort, this tee works for travel, workouts, or hanging by the water. Whether you’re a Florida native, seasonal visitor, or state-pride collector, the Florida Box T-Shirt offers a fresh, modern take on Florida apparel.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
[{"alt":"Florida Box T-Shirt in Slate Blue with Blueline mark and Florida state outline – back view","id":31338010280014,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Slate_Blue_Florida_Box_T-Shirt_back_view.png?v=1764872779"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Slate_Blue_Florida_Box_T-Shirt_back_view.png?v=1764872779","width":1080},{"alt":"Slate Blue Florida Box T-Shirt with minimalist front logo – front view","id":31338010378318,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Slate_Blue_Florida_Box_T-Shirt_Front.png?v=1764872749"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Slate_Blue_Florida_Box_T-Shirt_Front.png?v=1764872749","width":1080}]
{"item":{"id":7776450904142,"title":"FL Box T-Shirt – Washed White\/Black Seafoam","handle":"florida-box-t-shirt-washed-white-black-seafoam","description":"\u003cp data-start=\"428\" data-end=\"797\"\u003eRep the Sunshine State with the FL Box T-Shirt in Washed White\/Black Seafoam. This modern \u003cstrong data-start=\"518\" data-end=\"533\"\u003eFlorida Box\u003c\/strong\u003e design features a crisp two-panel layout: the Blueline mark on one side and a bold Florida state outline on the other. Clean, coastal, and minimalist, it's built for anyone who loves Florida’s outdoor lifestyle and wants a simple, stylish way to show state pride.\u003c\/p\u003e\n\u003cp data-start=\"799\" data-end=\"1105\"\u003eMade from soft, breathable fabric, this Florida-inspired tee is perfect for travel, workouts, and warm-weather living worldwide. Whether you're a Florida native, seasonal visitor, or collecting state-inspired apparel, the Florida Box T-Shirt delivers a fresh and modern take on the iconic state silhouette.\u003c\/p\u003e","published_at":"2025-12-01T14:00:38-05:00","created_at":"2025-12-01T13:43:46-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43195316338766,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150193","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Washed White\/Black Seafoam - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150193","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195316437070,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150194","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Washed White\/Black Seafoam - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150194","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195316305998,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150192","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Washed White\/Black Seafoam - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150192","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195316273230,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150191","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Washed White\/Black Seafoam - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150191","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43195316240462,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150190","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"FL Box T-Shirt – Washed White\/Black Seafoam - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150190","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Box_T-Shirt_in_Washed_White_with_black_and_seafoam_state_outline_Back.png?v=1764874835","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Box_Blueline_Logo_Front.png?v=1764874889"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Box_T-Shirt_in_Washed_White_with_black_and_seafoam_state_outline_Back.png?v=1764874835","options":["Size"],"media":[{"alt":"Florida Box T-Shirt in Washed White with black and seafoam state outline graphic – back view","id":31338005397582,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Box_T-Shirt_in_Washed_White_with_black_and_seafoam_state_outline_Back.png?v=1764874835"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Box_T-Shirt_in_Washed_White_with_black_and_seafoam_state_outline_Back.png?v=1764874835","width":1080},{"alt":"Washed White Florida Box T-Shirt with minimalist front logo – front view","id":31338005659726,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Box_Blueline_Logo_Front.png?v=1764874889"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Box_Blueline_Logo_Front.png?v=1764874889","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"428\" data-end=\"797\"\u003eRep the Sunshine State with the FL Box T-Shirt in Washed White\/Black Seafoam. This modern \u003cstrong data-start=\"518\" data-end=\"533\"\u003eFlorida Box\u003c\/strong\u003e design features a crisp two-panel layout: the Blueline mark on one side and a bold Florida state outline on the other. Clean, coastal, and minimalist, it's built for anyone who loves Florida’s outdoor lifestyle and wants a simple, stylish way to show state pride.\u003c\/p\u003e\n\u003cp data-start=\"799\" data-end=\"1105\"\u003eMade from soft, breathable fabric, this Florida-inspired tee is perfect for travel, workouts, and warm-weather living worldwide. Whether you're a Florida native, seasonal visitor, or collecting state-inspired apparel, the Florida Box T-Shirt delivers a fresh and modern take on the iconic state silhouette.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
[{"alt":"Florida Box T-Shirt in Washed White with black and seafoam state outline graphic – back view","id":31338005397582,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Box_T-Shirt_in_Washed_White_with_black_and_seafoam_state_outline_Back.png?v=1764874835"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Box_T-Shirt_in_Washed_White_with_black_and_seafoam_state_outline_Back.png?v=1764874835","width":1080},{"alt":"Washed White Florida Box T-Shirt with minimalist front logo – front view","id":31338005659726,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Box_Blueline_Logo_Front.png?v=1764874889"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Florida_Box_Blueline_Logo_Front.png?v=1764874889","width":1080}]
{"item":{"id":7773705437262,"title":"OG Blueline Logo Hat Flat Bill – Dark Loden\/Loden","handle":"og-blueline-logo-hat-dark-loden-flat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe OG Blueline Logo Hat in Dark Loden\/Loden delivers clean style with an everyday outdoor feel. Built with a structured flat bill, tonal mesh back, and our signature Blueline patch, this hat is a go-to for boat days, fishing sessions, and repping Jupiter, Florida with a subtle, earthy look.\u003c\/p\u003e","published_at":"2025-12-04T11:30:22-05:00","created_at":"2025-11-26T07:53:42-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - CAPTEUR Flat","tags":["flat brim","Hat","Trucker Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43182745681998,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150403","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo Hat Flat Bill – Dark Loden\/Loden","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150403","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314","options":["Title"],"media":[{"alt":"OG Blueline dark loden flat bill hat on dock in Jupiter Florida","id":31885628670030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe OG Blueline Logo Hat in Dark Loden\/Loden delivers clean style with an everyday outdoor feel. Built with a structured flat bill, tonal mesh back, and our signature Blueline patch, this hat is a go-to for boat days, fishing sessions, and repping Jupiter, Florida with a subtle, earthy look.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
[{"alt":"OG Blueline dark loden flat bill hat on dock in Jupiter Florida","id":31885628670030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314","width":2848}]
{"item":{"id":7771470921806,"title":"Blueline Rod \u0026 Reel T-Shirt – Midnight Navy","handle":"blueline-rod-reel-tshirt-midnight-navy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Rod \u0026amp; Reel T-Shirt in Midnight Navy is made for days on the water. Featuring a vintage-inspired rod and reel graphic, this soft, comfortable tee is perfect for fishing, boating, or everyday coastal wear. A classic Blueline design built for the Jupiter lifestyle.\u003c\/p\u003e","published_at":"2025-11-24T14:14:02-05:00","created_at":"2025-11-24T14:12:47-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43178134077518,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150109","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Rod \u0026 Reel T-Shirt – Midnight Navy - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150109","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43178134044750,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150108","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Rod \u0026 Reel T-Shirt – Midnight Navy - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150108","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43178134011982,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150107","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Rod \u0026 Reel T-Shirt – Midnight Navy - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150107","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43178133979214,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150106","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Rod \u0026 Reel T-Shirt – Midnight Navy - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150106","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43178133946446,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150105","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Rod \u0026 Reel T-Shirt – Midnight Navy - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150105","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Rod_Reel_T-Shirt_Midnight_Navy.png?v=1765037841","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Navy_t-shirt_chest_Blueline_logo.png?v=1765037878","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Rod_Reel_Midnight_Navy_Logo.png?v=1764614434"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Rod_Reel_T-Shirt_Midnight_Navy.png?v=1765037841","options":["Size"],"media":[{"alt":"Blueline Rod \u0026 Reel T-Shirt in Midnight Navy with vintage fishing graphic – back view","id":31338010607694,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Rod_Reel_T-Shirt_Midnight_Navy.png?v=1765037841"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Rod_Reel_T-Shirt_Midnight_Navy.png?v=1765037841","width":1080},{"alt":"Navy blue t-shirt with a logo on the chest against a white background","id":31342002569294,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Navy_t-shirt_chest_Blueline_logo.png?v=1765037878"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Navy_t-shirt_chest_Blueline_logo.png?v=1765037878","width":1080},{"alt":"Blueline Surf Company logo with text and a surfboard graphic on a dark background","id":30065155178574,"position":3,"preview_image":{"aspect_ratio":1.444,"height":372,"width":537,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Rod_Reel_Midnight_Navy_Logo.png?v=1764614434"},"aspect_ratio":1.444,"height":372,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Rod_Reel_Midnight_Navy_Logo.png?v=1764614434","width":537}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Rod \u0026amp; Reel T-Shirt in Midnight Navy is made for days on the water. Featuring a vintage-inspired rod and reel graphic, this soft, comfortable tee is perfect for fishing, boating, or everyday coastal wear. A classic Blueline design built for the Jupiter lifestyle.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
[{"alt":"Blueline Rod \u0026 Reel T-Shirt in Midnight Navy with vintage fishing graphic – back view","id":31338010607694,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Rod_Reel_T-Shirt_Midnight_Navy.png?v=1765037841"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Rod_Reel_T-Shirt_Midnight_Navy.png?v=1765037841","width":1080},{"alt":"Navy blue t-shirt with a logo on the chest against a white background","id":31342002569294,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Navy_t-shirt_chest_Blueline_logo.png?v=1765037878"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Navy_t-shirt_chest_Blueline_logo.png?v=1765037878","width":1080},{"alt":"Blueline Surf Company logo with text and a surfboard graphic on a dark background","id":30065155178574,"position":3,"preview_image":{"aspect_ratio":1.444,"height":372,"width":537,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Rod_Reel_Midnight_Navy_Logo.png?v=1764614434"},"aspect_ratio":1.444,"height":372,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Rod_Reel_Midnight_Navy_Logo.png?v=1764614434","width":537}]
{"item":{"id":7771470725198,"title":"Blueline Rod \u0026 Reel T-Shirt – Black\/White","handle":"blueline-rod-reel-tshirt-black-white","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Rod \u0026amp; Reel T-Shirt in Black\/White delivers a classic fishing look with a clean coastal graphic. 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Soft, lightweight, and perfect for anglers, boaters, and everyday Jupiter style.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
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{"item":{"id":7771467350094,"title":"Blueline Gator Lasso T-Shirt – Washed Natural\/Brown","handle":"blueline-gator-lasso-tshirt-washed-natural-brown","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Gator Lasso T-Shirt in Washed Natural\/Brown features a vintage Florida-inspired gator lasso design with coastal Jupiter roots. 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Soft, lightweight, and perfect for everyday wear, beach days, and anyone who loves classic Florida artwork with Blueline style.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
[{"alt":"Blueline Gator Lasso T-Shirt Washed Natural Brown with vintage Florida gator scene – back view","id":31338010345550,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Gator_Lasso_T-shirt.png?v=1765038621"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Gator_Lasso_T-shirt.png?v=1765038621","width":1080},{"alt":"White t-shirt with a blueline surf and paddle logo in brown on a white background","id":31338007035982,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline_surf_and_paddle_co_front_tshirt_chest_logo.png?v=1765038667"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline_surf_and_paddle_co_front_tshirt_chest_logo.png?v=1765038667","width":1080},{"alt":"Blueline Jupiter, Florida logo with a woman, palm trees, alligator and sunset.","id":30063019917390,"position":3,"preview_image":{"aspect_ratio":1.2,"height":210,"width":252,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Florida_Gator.png?v=1765038707"},"aspect_ratio":1.2,"height":210,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Florida_Gator.png?v=1765038707","width":252},{"alt":"Blueline Surf \u0026 Paddle Co logo on a white background","id":30063019950158,"position":4,"preview_image":{"aspect_ratio":1.127,"height":205,"width":231,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_logo.png?v=1765038725"},"aspect_ratio":1.127,"height":205,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_logo.png?v=1765038725","width":231}]
{"item":{"id":7769976078414,"title":"Diamond Blueline Logo T-Shirt – Pigment Cement","handle":"diamond-blueline-logo-tshirt-pigment-cement","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Diamond Blueline Logo T-Shirt in Pigment Cement features a classic geometric logo design printed on a soft, pigment-dyed tee. Inspired by everyday coastal living, this shirt offers a relaxed, broken-in feel from the first wear. A clean, versatile Blueline staple for anyone who loves simple style with a Jupiter touch.\u003c\/p\u003e","published_at":"2025-11-26T10:59:08-05:00","created_at":"2025-11-22T11:59:40-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43174978420814,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150319","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Diamond Blueline Logo T-Shirt – Pigment Cement - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150319","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43174978453582,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150320","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Diamond Blueline Logo T-Shirt – Pigment Cement - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150320","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43174978486350,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150321","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Diamond Blueline Logo T-Shirt – Pigment Cement - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150321","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43174978388046,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150318","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Diamond Blueline Logo T-Shirt – Pigment Cement - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150318","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43174977667150,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150317","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Diamond Blueline Logo T-Shirt – Pigment Cement - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150317","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Diamond_Blueline_Logo_T-Shirt_Pigment_Cement.png?v=1765040276","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Beige_t-shirt_with_a_diamond_blueline_logo.png?v=1765040301"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Diamond_Blueline_Logo_T-Shirt_Pigment_Cement.png?v=1765040276","options":["Size"],"media":[{"alt":"Diamond Blueline Logo T-Shirt Pigment Cement with geometric back logo – back view","id":31338010247246,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Diamond_Blueline_Logo_T-Shirt_Pigment_Cement.png?v=1765040276"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Diamond_Blueline_Logo_T-Shirt_Pigment_Cement.png?v=1765040276","width":1080},{"alt":"Beige t-shirt with a diamond blueline logo on a white background","id":31338010411086,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Beige_t-shirt_with_a_diamond_blueline_logo.png?v=1765040301"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Beige_t-shirt_with_a_diamond_blueline_logo.png?v=1765040301","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Diamond Blueline Logo T-Shirt in Pigment Cement features a classic geometric logo design printed on a soft, pigment-dyed tee. Inspired by everyday coastal living, this shirt offers a relaxed, broken-in feel from the first wear. A clean, versatile Blueline staple for anyone who loves simple style with a Jupiter touch.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
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{"item":{"id":7769975455822,"title":"Diamond Blueline Logo T-Shirt – Pigment Clay","handle":"diamond-blueline-logo-tshirt-pigment-clay","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Diamond Blueline Logo T-Shirt in Pigment Clay features our classic geometric logo printed on a soft, pigment-dyed tee. 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With a worn-in coastal feel and clean everyday style, this shirt is perfect for beach days, relaxed weekends, and anyone who loves simple Blueline branding with a Jupiter touch.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
[{"alt":"Diamond Blueline Logo T-Shirt Pigment Clay with geometric back logo – back view","id":31338010640462,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Diamond_Blueline_Logo_T-Shirt_Pigment_Clay.png?v=1765042373"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Diamond_Blueline_Logo_T-Shirt_Pigment_Clay.png?v=1765042373","width":1080},{"alt":"Diamond Blueline Logo T-Shirt Pigment Clay Front View left chest","id":31338010673230,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Diamond_Blueline_Logo_T-Shirt_Pigment_Clay_Left_Chest.png?v=1765042414"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Diamond_Blueline_Logo_T-Shirt_Pigment_Clay_Left_Chest.png?v=1765042414","width":1080}]
{"item":{"id":7769975095374,"title":"Blueline Cowgirl Tarpon T-Shirt – Washed Natural","handle":"blueline-cowgirl-tarpon-tshirt-washed-natural","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Cowgirl Tarpon T-Shirt in Washed Natural features a western-inspired graphic of a cowgirl riding a tarpon in Jupiter, FL. Soft, lightweight, and perfect for anglers, beach days, and anyone who loves unique Florida artwork with coastal style. A standout Blueline design with a vintage western twist. One of our favorite designs combing our passions. \u003c\/p\u003e","published_at":"2025-12-01T13:32:38-05:00","created_at":"2025-11-22T11:46:23-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43174973603918,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150311","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Cowgirl Tarpon T-Shirt – Washed Natural - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150311","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43174973571150,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150310","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Cowgirl Tarpon T-Shirt – Washed Natural - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150310","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43174973538382,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150309","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Cowgirl Tarpon T-Shirt – Washed Natural - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150309","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43174973505614,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150308","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Cowgirl Tarpon T-Shirt – Washed Natural - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150308","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43174973472846,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150307","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Cowgirl Tarpon T-Shirt – Washed Natural - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150307","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Cowgirl_Tarpon_T-Shirt.png?v=1765043260","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_in_western_text_front_graphic.png?v=1765043316"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Cowgirl_Tarpon_T-Shirt.png?v=1765043260","options":["Size"],"media":[{"alt":"Blueline Cowgirl Tarpon T-Shirt Washed Natural with western cowgirl riding a tarpon and Jupiter FL text – back graphic","id":31338010705998,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Cowgirl_Tarpon_T-Shirt.png?v=1765043260"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Cowgirl_Tarpon_T-Shirt.png?v=1765043260","width":1080},{"alt":"Blueline Surf and Paddle in western text – front graphic","id":31338005430350,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_in_western_text_front_graphic.png?v=1765043316"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_in_western_text_front_graphic.png?v=1765043316","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Cowgirl Tarpon T-Shirt in Washed Natural features a western-inspired graphic of a cowgirl riding a tarpon in Jupiter, FL. Soft, lightweight, and perfect for anglers, beach days, and anyone who loves unique Florida artwork with coastal style. A standout Blueline design with a vintage western twist. One of our favorite designs combing our passions. \u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
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{"item":{"id":7769974800462,"title":"Blueline Ringer T-Shirt – White\/Black","handle":"blueline-ringer-tshirt-white-black","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Ringer T-Shirt in White\/Black delivers a classic retro look with bold Blueline Jupiter, FL lettering. Soft, lightweight, and styled with contrast collar and sleeves, this vintage-inspired tee is perfect for everyday coastal wear, beach days, and anyone who loves timeless ringer silhouettes with a Jupiter twist.\u003c\/p\u003e","published_at":"2025-12-01T13:31:13-05:00","created_at":"2025-11-22T11:43:37-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43174971539534,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150306","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Ringer T-Shirt – White\/Black - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150306","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43174971506766,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150305","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Ringer T-Shirt – White\/Black - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150305","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43174971473998,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150304","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Ringer T-Shirt – White\/Black - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150304","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43174971441230,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150303","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Ringer T-Shirt – White\/Black - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150303","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43174971408462,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150302","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Ringer T-Shirt – White\/Black - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150302","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-ringer-tshirt-white-black-jupiter-fl-retro-design.png?v=1765043676"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-ringer-tshirt-white-black-jupiter-fl-retro-design.png?v=1765043676","options":["Size"],"media":[{"alt":"Blueline Ringer T-Shirt White\/Black with retro Jupiter FL logo – front view","id":31338009919566,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-ringer-tshirt-white-black-jupiter-fl-retro-design.png?v=1765043676"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-ringer-tshirt-white-black-jupiter-fl-retro-design.png?v=1765043676","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Ringer T-Shirt in White\/Black delivers a classic retro look with bold Blueline Jupiter, FL lettering. Soft, lightweight, and styled with contrast collar and sleeves, this vintage-inspired tee is perfect for everyday coastal wear, beach days, and anyone who loves timeless ringer silhouettes with a Jupiter twist.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
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{"item":{"id":7768510267470,"title":"North County T-Shirt – Heather Pine","handle":"north-county-tshirt-heather-pine","description":"\u003cp data-start=\"355\" data-end=\"651\"\u003eCelebrate the heart of Jupiter and Tequesta with the North County T-Shirt in Heather Pine. 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Featuring a bold circular back graphic with the Blueline logo, Jupiter Lighthouse, and native Florida colors, this tee is a soft, everyday staple for anyone who loves life along the North County coastline.\u003c\/p\u003e\n\u003cp data-start=\"653\" data-end=\"728\"\u003ePerfect for beach days, boat runs, and repping Jupiter, FL wherever you go.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
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{"item":{"id":7768480481358,"title":"Jupiter Turtle T-Shirt – Mauve\/Navy","handle":"turtle-tshirt-mauve-navy","description":"\u003cp data-start=\"347\" data-end=\"623\"\u003eInspired by the sea turtles that define Jupiter’s shoreline, the Jupiter Turtle T-Shirt in Mauve\/Navy is a soft, coastal essential. 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Featuring our Blueline turtle shell logo on the back and a clean front hit, this tee blends laid-back style with a nod to our local marine life.\u003c\/p\u003e\n\u003cp data-start=\"625\" data-end=\"724\"\u003ePerfect for beach days, boat rides, or anyone who loves Jupiter, Florida’s turtle-filled coastline.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
[{"alt":"Mauve navy Jupiter turtle t-shirt with Blueline turtle shell graphic","id":31338010738766,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Mauve_navy_Jupiter_turtle_t-shirt.png?v=1765051952"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Mauve_navy_Jupiter_turtle_t-shirt.png?v=1765051952","width":1080}]
{"item":{"id":7768284561486,"title":"Hunt Club T-Shirt – Ice Blue","handle":"hunt-club-tshirt-ice-blue","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Hunt Club T-Shirt in Ice Blue brings vintage outdoor style to the Blueline lineup. Featuring a detailed back graphic with a hog, palmettos, and \u003cem data-start=\"518\" data-end=\"536\"\u003eJupiter, Florida\u003c\/em\u003e callout, this tee blends a classic Americana feel with coastal South Florida roots. Soft, lightweight, and perfect for days spent outdoors, on the water, or around town.\u003c\/p\u003e","published_at":"2025-11-24T13:49:45-05:00","created_at":"2025-11-19T15:23:30-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":["blueline apparel","Blueline Surf + Paddle Co.","Blueline Surf and Paddle Clothing","Hog","Hunt Club","Jupiter Florida","mens","T-shirt"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43167724830798,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150114","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Hunt Club T-Shirt – Ice Blue - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150114","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43167724765262,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150112","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Hunt Club T-Shirt – Ice Blue - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150112","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43167724798030,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150113","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Hunt Club T-Shirt – Ice Blue - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150113","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43167724732494,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150111","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Hunt Club T-Shirt – Ice Blue - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150111","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43167724699726,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150110","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Hunt Club T-Shirt – Ice Blue - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150110","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hunt_Club_T-shirt.png?v=1765052226","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hunt_Club_T-shirt_front.png?v=1765052270","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hunt_Club_Blueline_Logo.png?v=1765052309"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hunt_Club_T-shirt.png?v=1765052226","options":["Size"],"media":[{"alt":"Ice blue Hunt Club t-shirt with vintage Jupiter Florida outdoor graphic","id":31338010443854,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hunt_Club_T-shirt.png?v=1765052226"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hunt_Club_T-shirt.png?v=1765052226","width":1080},{"alt":"Ice blue Hunt Club t-shirt front left chest logo","id":31338009952334,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hunt_Club_T-shirt_front.png?v=1765052270"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hunt_Club_T-shirt_front.png?v=1765052270","width":1080},{"alt":"Blueline Hunt Club Logo Jupiter Florida est. 2010","id":30021308579918,"position":3,"preview_image":{"aspect_ratio":1.334,"height":410,"width":547,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hunt_Club_Blueline_Logo.png?v=1765052309"},"aspect_ratio":1.334,"height":410,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hunt_Club_Blueline_Logo.png?v=1765052309","width":547}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Hunt Club T-Shirt in Ice Blue brings vintage outdoor style to the Blueline lineup. Featuring a detailed back graphic with a hog, palmettos, and \u003cem data-start=\"518\" data-end=\"536\"\u003eJupiter, Florida\u003c\/em\u003e callout, this tee blends a classic Americana feel with coastal South Florida roots. Soft, lightweight, and perfect for days spent outdoors, on the water, or around town.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
[{"alt":"Ice blue Hunt Club t-shirt with vintage Jupiter Florida outdoor graphic","id":31338010443854,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hunt_Club_T-shirt.png?v=1765052226"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hunt_Club_T-shirt.png?v=1765052226","width":1080},{"alt":"Ice blue Hunt Club t-shirt front left chest logo","id":31338009952334,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hunt_Club_T-shirt_front.png?v=1765052270"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hunt_Club_T-shirt_front.png?v=1765052270","width":1080},{"alt":"Blueline Hunt Club Logo Jupiter Florida est. 2010","id":30021308579918,"position":3,"preview_image":{"aspect_ratio":1.334,"height":410,"width":547,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hunt_Club_Blueline_Logo.png?v=1765052309"},"aspect_ratio":1.334,"height":410,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hunt_Club_Blueline_Logo.png?v=1765052309","width":547}]
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Soft, comfortable, and easy to wear, this hoodie is perfect for beach mornings, dock hangs, and everyday casual wear.\u003c\/p\u003e\n\u003cp data-start=\"711\" data-end=\"787\"\u003eA staple piece that blends warmth, comfort, and unmistakable Blueline style.\u003c\/p\u003e\n\u003cp data-start=\"789\" data-end=\"800\"\u003e\u003cstrong data-start=\"789\" data-end=\"800\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"801\" data-end=\"1042\"\u003e\n\u003cli data-start=\"801\" data-end=\"820\"\u003e\n\u003cp data-start=\"803\" data-end=\"820\"\u003ePullover hoodie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"821\" data-end=\"852\"\u003e\n\u003cp data-start=\"823\" data-end=\"852\"\u003eVintage Circle logo graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"853\" data-end=\"885\"\u003e\n\u003cp data-start=\"855\" data-end=\"885\"\u003eOlive base with orange print\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"886\" data-end=\"924\"\u003e\n\u003cp data-start=\"888\" data-end=\"924\"\u003eSoft, comfortable midweight fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"925\" data-end=\"979\"\u003e\n\u003cp data-start=\"927\" data-end=\"979\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"980\" data-end=\"1042\"\u003e\n\u003cp data-start=\"982\" data-end=\"1042\"\u003eIdeal for beach mornings, cool evenings, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-11-13T21:38:02-05:00","created_at":"2025-11-13T21:35:12-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - 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The \u003cstrong data-start=\"413\" data-end=\"452\"\u003eBlueline Vintage Circle Logo Hoodie\u003c\/strong\u003e in Olive with Orange print features our classic circle logo for a bold yet laid-back look rooted in the Jupiter surf and paddle lifestyle. Soft, comfortable, and easy to wear, this hoodie is perfect for beach mornings, dock hangs, and everyday casual wear.\u003c\/p\u003e\n\u003cp data-start=\"711\" data-end=\"787\"\u003eA staple piece that blends warmth, comfort, and unmistakable Blueline style.\u003c\/p\u003e\n\u003cp data-start=\"789\" data-end=\"800\"\u003e\u003cstrong data-start=\"789\" data-end=\"800\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"801\" data-end=\"1042\"\u003e\n\u003cli data-start=\"801\" data-end=\"820\"\u003e\n\u003cp data-start=\"803\" data-end=\"820\"\u003ePullover hoodie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"821\" data-end=\"852\"\u003e\n\u003cp data-start=\"823\" data-end=\"852\"\u003eVintage Circle logo graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"853\" data-end=\"885\"\u003e\n\u003cp data-start=\"855\" data-end=\"885\"\u003eOlive base with orange print\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"886\" data-end=\"924\"\u003e\n\u003cp data-start=\"888\" data-end=\"924\"\u003eSoft, comfortable midweight fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"925\" data-end=\"979\"\u003e\n\u003cp data-start=\"927\" data-end=\"979\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"980\" data-end=\"1042\"\u003e\n\u003cp data-start=\"982\" data-end=\"1042\"\u003eIdeal for beach mornings, cool evenings, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["XS","S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
[{"alt":"Olive Blueline pullover hoodie with orange vintage circle logo on the back","id":28619438227534,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-logo-hoodie-olive-orange.png?v=1765565252"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-logo-hoodie-olive-orange.png?v=1765565252","width":1080},{"alt":"Blueline Surf and Paddle Green hoodie with a logo on the chest against a white background","id":28619438194766,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Hoodie_Green.png?v=1765565277"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Hoodie_Green.png?v=1765565277","width":1080},{"alt":"Man wearing a green blueline hoodie with a logo, standing in front of the surf shop in Jupiter, Florida.","id":28619850121294,"position":3,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_in_Jupiter_Hooded_sweatshirt.jpg?v=1765565328"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_in_Jupiter_Hooded_sweatshirt.jpg?v=1765565328","width":2848},{"alt":"Green Blueline hoodie ","id":28619851137102,"position":4,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/green_Blueline_hoodie.jpg?v=1765565364"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/green_Blueline_hoodie.jpg?v=1765565364","width":2848}]
{"item":{"id":7762329010254,"title":"Jupiter Lite Deadwood Tree Camo Hoodie","handle":"jupiter-lite-deadwood-tree-camo-hoodie","description":"\u003cp data-start=\"345\" data-end=\"635\"\u003eMeet the \u003cem data-start=\"354\" data-end=\"388\"\u003eJupiter Lite Deadwood Tree Camo Hoodie. B\u003c\/em\u003euilt for early-morning missions, cool-weather boat rides, and winters here in Jupiter, Florida. Featuring the Blueline “Jupiter Lite” logo across the back, this hoodie blends classic outdoor camo with the laid-back style we live.\u003c\/p\u003e\n\u003cp data-start=\"637\" data-end=\"955\"\u003eMade with the new \u003cstrong data-start=\"655\" data-end=\"685\"\u003eDeadwood Tree Camo pattern\u003c\/strong\u003e, it delivers that rugged, outdoorsman look while still being soft, lightweight, and easy to wear around town. Whether you’re fishing at first light, hanging with friends, or just grabbing coffee after a morning paddle or surf, this is the hooded sweatshirt for you.\u003c\/p\u003e\n\u003cp data-start=\"957\" data-end=\"1026\"\u003e\u003cstrong data-start=\"957\" data-end=\"970\"\u003eFit Note:\u003c\/strong\u003e Hoodies run slightly small — size up for a roomier fit.\u003c\/p\u003e\n\u003cp data-start=\"1028\" data-end=\"1042\"\u003e\u003cstrong data-start=\"1028\" data-end=\"1040\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1043\" data-end=\"1230\"\u003e\n\u003cli data-start=\"1043\" data-end=\"1073\"\u003e\n\u003cp data-start=\"1045\" data-end=\"1073\"\u003eDeadwood Tree Camo pattern\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1074\" data-end=\"1106\"\u003e\n\u003cp data-start=\"1076\" data-end=\"1106\"\u003eBlueline “Jupiter Lite” back logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1107\" data-end=\"1133\"\u003e\n\u003cp data-start=\"1109\" data-end=\"1133\"\u003eLightweight, soft feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-11-13T21:36:35-05:00","created_at":"2025-11-13T21:35:04-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Hoodies","tags":["camo","hoodie","Jupiter Lite"],"price":5995,"price_min":5995,"price_max":5995,"available":true,"price_varies":false,"compare_at_price":5995,"compare_at_price_min":5995,"compare_at_price_max":5995,"compare_at_price_varies":false,"variants":[{"id":43142902743118,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000149975","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Jupiter Lite Deadwood Tree Camo Hoodie - S","public_title":"S","options":["S"],"price":5995,"weight":0,"compare_at_price":5995,"inventory_management":"shopify","barcode":"210000149975","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43142902972494,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000149976","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jupiter Lite Deadwood Tree Camo Hoodie - M","public_title":"M","options":["M"],"price":5995,"weight":0,"compare_at_price":5995,"inventory_management":"shopify","barcode":"210000149976","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43142902513742,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000149974","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jupiter Lite Deadwood Tree Camo Hoodie - L","public_title":"L","options":["L"],"price":5995,"weight":0,"compare_at_price":5995,"inventory_management":"shopify","barcode":"210000149974","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43142902317134,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000149973","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jupiter Lite Deadwood Tree Camo Hoodie - XL","public_title":"XL","options":["XL"],"price":5995,"weight":0,"compare_at_price":5995,"inventory_management":"shopify","barcode":"210000149973","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43142901989454,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000149972","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jupiter Lite Deadwood Tree Camo Hoodie - 2XL","public_title":"2XL","options":["2XL"],"price":5995,"weight":0,"compare_at_price":5995,"inventory_management":"shopify","barcode":"210000149972","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/7_60ce3ff7-c574-4f98-8df0-21433f46bb1b.png?v=1763388309","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/6_fc7cc1ff-ad67-4903-95f0-4f044e4f03ae.png?v=1763388309","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Lifetsyle_Jupiter_Lite_Hooded_Sweatshirt_Front.jpg?v=1763388309","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Lite_Hoodie_in_Deadwood_Tree_Camo_Back.jpg?v=1763388309"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/7_60ce3ff7-c574-4f98-8df0-21433f46bb1b.png?v=1763388309","options":["Size"],"media":[{"alt":null,"id":29122777874510,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/7_60ce3ff7-c574-4f98-8df0-21433f46bb1b.png?v=1763388309"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/7_60ce3ff7-c574-4f98-8df0-21433f46bb1b.png?v=1763388309","width":1080},{"alt":null,"id":29122777907278,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/6_fc7cc1ff-ad67-4903-95f0-4f044e4f03ae.png?v=1763388309"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/6_fc7cc1ff-ad67-4903-95f0-4f044e4f03ae.png?v=1763388309","width":1080},{"alt":"XL Jupiter Lite Hoodie in Deadwood Tree Camo. This Hooded sweatshirt runs small, we recommend sizing up.","id":28619831803982,"position":3,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Lifetsyle_Jupiter_Lite_Hooded_Sweatshirt_Front.jpg?v=1763388309"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Lifetsyle_Jupiter_Lite_Hooded_Sweatshirt_Front.jpg?v=1763388309","width":2848},{"alt":"Back of the Jupiter Lite Deadwood Tree Camo hoodie","id":28619832426574,"position":4,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Lite_Hoodie_in_Deadwood_Tree_Camo_Back.jpg?v=1763388309"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Lite_Hoodie_in_Deadwood_Tree_Camo_Back.jpg?v=1763388309","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"345\" data-end=\"635\"\u003eMeet the \u003cem data-start=\"354\" data-end=\"388\"\u003eJupiter Lite Deadwood Tree Camo Hoodie. B\u003c\/em\u003euilt for early-morning missions, cool-weather boat rides, and winters here in Jupiter, Florida. Featuring the Blueline “Jupiter Lite” logo across the back, this hoodie blends classic outdoor camo with the laid-back style we live.\u003c\/p\u003e\n\u003cp data-start=\"637\" data-end=\"955\"\u003eMade with the new \u003cstrong data-start=\"655\" data-end=\"685\"\u003eDeadwood Tree Camo pattern\u003c\/strong\u003e, it delivers that rugged, outdoorsman look while still being soft, lightweight, and easy to wear around town. Whether you’re fishing at first light, hanging with friends, or just grabbing coffee after a morning paddle or surf, this is the hooded sweatshirt for you.\u003c\/p\u003e\n\u003cp data-start=\"957\" data-end=\"1026\"\u003e\u003cstrong data-start=\"957\" data-end=\"970\"\u003eFit Note:\u003c\/strong\u003e Hoodies run slightly small — size up for a roomier fit.\u003c\/p\u003e\n\u003cp data-start=\"1028\" data-end=\"1042\"\u003e\u003cstrong data-start=\"1028\" data-end=\"1040\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1043\" data-end=\"1230\"\u003e\n\u003cli data-start=\"1043\" data-end=\"1073\"\u003e\n\u003cp data-start=\"1045\" data-end=\"1073\"\u003eDeadwood Tree Camo pattern\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1074\" data-end=\"1106\"\u003e\n\u003cp data-start=\"1076\" data-end=\"1106\"\u003eBlueline “Jupiter Lite” back logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1107\" data-end=\"1133\"\u003e\n\u003cp data-start=\"1109\" data-end=\"1133\"\u003eLightweight, soft feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
[{"alt":null,"id":29122777874510,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/7_60ce3ff7-c574-4f98-8df0-21433f46bb1b.png?v=1763388309"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/7_60ce3ff7-c574-4f98-8df0-21433f46bb1b.png?v=1763388309","width":1080},{"alt":null,"id":29122777907278,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/6_fc7cc1ff-ad67-4903-95f0-4f044e4f03ae.png?v=1763388309"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/6_fc7cc1ff-ad67-4903-95f0-4f044e4f03ae.png?v=1763388309","width":1080},{"alt":"XL Jupiter Lite Hoodie in Deadwood Tree Camo. This Hooded sweatshirt runs small, we recommend sizing up.","id":28619831803982,"position":3,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Lifetsyle_Jupiter_Lite_Hooded_Sweatshirt_Front.jpg?v=1763388309"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Lifetsyle_Jupiter_Lite_Hooded_Sweatshirt_Front.jpg?v=1763388309","width":2848},{"alt":"Back of the Jupiter Lite Deadwood Tree Camo hoodie","id":28619832426574,"position":4,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Lite_Hoodie_in_Deadwood_Tree_Camo_Back.jpg?v=1763388309"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Lite_Hoodie_in_Deadwood_Tree_Camo_Back.jpg?v=1763388309","width":2848}]
{"item":{"id":7762305810510,"title":"Blueline Diamond Logo Hoodie – Clay","handle":"blueline-diamond-logo-hoodie-clay","description":"\u003cp data-start=\"331\" data-end=\"669\"\u003eA clean, timeless layer built for everyday coastal living. The \u003cstrong data-start=\"394\" data-end=\"426\"\u003eBlueline Diamond Logo Hoodie\u003c\/strong\u003e in Clay features our classic diamond logo for a simple, heritage-inspired look that never goes out of style. Soft, comfortable, and easy to wear, this pullover hoodie is perfect for cool mornings, dock hangs, and laid-back nights around town.\u003c\/p\u003e\n\u003cp data-start=\"671\" data-end=\"743\"\u003eA versatile staple that pairs effortlessly with any Blueline tee or hat.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"756\"\u003e\u003cstrong data-start=\"745\" data-end=\"756\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"757\" data-end=\"985\"\u003e\n\u003cli data-start=\"757\" data-end=\"776\"\u003e\n\u003cp data-start=\"759\" data-end=\"776\"\u003ePullover hoodie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"777\" data-end=\"810\"\u003e\n\u003cp data-start=\"779\" data-end=\"810\"\u003eDiamond Blueline logo graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"811\" data-end=\"828\"\u003e\n\u003cp data-start=\"813\" data-end=\"828\"\u003eClay colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"829\" data-end=\"867\"\u003e\n\u003cp data-start=\"831\" data-end=\"867\"\u003eSoft, comfortable midweight fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"868\" data-end=\"922\"\u003e\n\u003cp data-start=\"870\" data-end=\"922\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"923\" data-end=\"985\"\u003e\n\u003cp data-start=\"925\" data-end=\"985\"\u003eIdeal for beach mornings, cool evenings, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-11-13T21:33:04-05:00","created_at":"2025-11-13T21:27:13-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Hoodies","tags":[],"price":5495,"price_min":5495,"price_max":5495,"available":true,"price_varies":false,"compare_at_price":5495,"compare_at_price_min":5495,"compare_at_price_max":5495,"compare_at_price_varies":false,"variants":[{"id":43142869745742,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"210000150000","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo Hoodie – Clay - XS","public_title":"XS","options":["XS"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000150000","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43142869712974,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000149981","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Diamond Logo Hoodie – Clay - S","public_title":"S","options":["S"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149981","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43142869680206,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000149980","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo Hoodie – Clay - M","public_title":"M","options":["M"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149980","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43142869647438,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000149979","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Diamond Logo Hoodie – Clay - L","public_title":"L","options":["L"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149979","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43142869614670,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000149978","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo Hoodie – Clay - XL","public_title":"XL","options":["XL"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149978","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43142869581902,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000149977","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo Hoodie – Clay - 2XL","public_title":"2XL","options":["2XL"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149977","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-hoodie-clay.png?v=1765574069","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Brown_hoodie_diamond_blueline_front.png?v=1765574130","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/person_Blueline_Surf_and_Paddle_Co._Jupiter_Florida.jpg?v=1765574208","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wbv8mjm85wazld1ou8ko.jpg?v=1763087585"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-hoodie-clay.png?v=1765574069","options":["Size"],"media":[{"alt":"Clay-colored Blueline pullover hoodie with white diamond logo displayed on a white background","id":28619438161998,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-hoodie-clay.png?v=1765574069"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-hoodie-clay.png?v=1765574069","width":1080},{"alt":"Brown hoodie with a diamond blueline logo on the chest","id":28619438129230,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Brown_hoodie_diamond_blueline_front.png?v=1765574130"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Brown_hoodie_diamond_blueline_front.png?v=1765574130","width":1080},{"alt":"Person wearing a brown hoodie and gray beanie at Blueline in Jupiter, Florida","id":28619154751566,"position":3,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/person_Blueline_Surf_and_Paddle_Co._Jupiter_Florida.jpg?v=1765574208"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/person_Blueline_Surf_and_Paddle_Co._Jupiter_Florida.jpg?v=1765574208","width":2848},{"alt":"Brown hoodie with Blueline Surf and Paddle Co. Diamond Logo worn by a person, standing at the shop in South Florida.","id":28619154784334,"position":4,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wbv8mjm85wazld1ou8ko.jpg?v=1763087585"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wbv8mjm85wazld1ou8ko.jpg?v=1763087585","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"331\" data-end=\"669\"\u003eA clean, timeless layer built for everyday coastal living. The \u003cstrong data-start=\"394\" data-end=\"426\"\u003eBlueline Diamond Logo Hoodie\u003c\/strong\u003e in Clay features our classic diamond logo for a simple, heritage-inspired look that never goes out of style. Soft, comfortable, and easy to wear, this pullover hoodie is perfect for cool mornings, dock hangs, and laid-back nights around town.\u003c\/p\u003e\n\u003cp data-start=\"671\" data-end=\"743\"\u003eA versatile staple that pairs effortlessly with any Blueline tee or hat.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"756\"\u003e\u003cstrong data-start=\"745\" data-end=\"756\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"757\" data-end=\"985\"\u003e\n\u003cli data-start=\"757\" data-end=\"776\"\u003e\n\u003cp data-start=\"759\" data-end=\"776\"\u003ePullover hoodie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"777\" data-end=\"810\"\u003e\n\u003cp data-start=\"779\" data-end=\"810\"\u003eDiamond Blueline logo graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"811\" data-end=\"828\"\u003e\n\u003cp data-start=\"813\" data-end=\"828\"\u003eClay colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"829\" data-end=\"867\"\u003e\n\u003cp data-start=\"831\" data-end=\"867\"\u003eSoft, comfortable midweight fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"868\" data-end=\"922\"\u003e\n\u003cp data-start=\"870\" data-end=\"922\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"923\" data-end=\"985\"\u003e\n\u003cp data-start=\"925\" data-end=\"985\"\u003eIdeal for beach mornings, cool evenings, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["XS","S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
[{"alt":"Clay-colored Blueline pullover hoodie with white diamond logo displayed on a white background","id":28619438161998,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-hoodie-clay.png?v=1765574069"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-hoodie-clay.png?v=1765574069","width":1080},{"alt":"Brown hoodie with a diamond blueline logo on the chest","id":28619438129230,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Brown_hoodie_diamond_blueline_front.png?v=1765574130"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Brown_hoodie_diamond_blueline_front.png?v=1765574130","width":1080},{"alt":"Person wearing a brown hoodie and gray beanie at Blueline in Jupiter, Florida","id":28619154751566,"position":3,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/person_Blueline_Surf_and_Paddle_Co._Jupiter_Florida.jpg?v=1765574208"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/person_Blueline_Surf_and_Paddle_Co._Jupiter_Florida.jpg?v=1765574208","width":2848},{"alt":"Brown hoodie with Blueline Surf and Paddle Co. Diamond Logo worn by a person, standing at the shop in South Florida.","id":28619154784334,"position":4,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wbv8mjm85wazld1ou8ko.jpg?v=1763087585"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wbv8mjm85wazld1ou8ko.jpg?v=1763087585","width":2848}]
{"item":{"id":7756745900110,"title":"Blueline Surf Eat Sleep Repeat Trucker Hat – Navy \/ Pink","handle":"blueline-surf-eat-sleep-repeat-trucker-hat-navy-pink","description":"\u003cp data-start=\"351\" data-end=\"697\"\u003eA daily mantra for the coastal lifestyle. The \u003cstrong data-start=\"397\" data-end=\"443\"\u003eBlueline Surf Eat Sleep Repeat Trucker Hat\u003c\/strong\u003e in Navy with Pink lettering says it all. Designed for comfort and everyday wear, this classic trucker hat features breathable mesh backing and an adjustable snapback, making it perfect for surf checks, boat days, and laid-back afternoons around Jupiter.\u003c\/p\u003e\n\u003cp data-start=\"699\" data-end=\"798\"\u003eBold, simple, and instantly recognizable, it’s a favorite for anyone living the surf-first mindset.\u003c\/p\u003e\n\u003cp data-start=\"800\" data-end=\"811\"\u003e\u003cstrong data-start=\"800\" data-end=\"811\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"812\" data-end=\"1085\"\u003e\n\u003cli data-start=\"812\" data-end=\"833\"\u003e\n\u003cp data-start=\"814\" data-end=\"833\"\u003eTrucker-style hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"834\" data-end=\"879\"\u003e\n\u003cp data-start=\"836\" data-end=\"879\"\u003e“Surf. Eat. Sleep. Repeat.” front graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"880\" data-end=\"914\"\u003e\n\u003cp data-start=\"882\" data-end=\"914\"\u003eNavy crown with pink lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"915\" data-end=\"939\"\u003e\n\u003cp data-start=\"917\" data-end=\"939\"\u003eBreathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"940\" data-end=\"971\"\u003e\n\u003cp data-start=\"942\" data-end=\"971\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"972\" data-end=\"1026\"\u003e\n\u003cp data-start=\"974\" data-end=\"1026\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1027\" data-end=\"1085\"\u003e\n\u003cp data-start=\"1029\" data-end=\"1085\"\u003eIdeal for beach days, surf sessions, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-11-12T09:41:45-05:00","created_at":"2025-11-07T06:53:07-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":2499,"compare_at_price_min":2499,"compare_at_price_max":2499,"compare_at_price_varies":false,"variants":[{"id":43114053566542,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000149844","requires_shipping":true,"taxable":true,"featured_image":{"id":37257839214670,"product_id":7756745900110,"position":1,"created_at":"2025-11-07T06:53:06-05:00","updated_at":"2025-12-12T16:40:17-05:00","alt":"Navy Blueline trucker hat with pink “surf eat sleep repeat” text on the front panel","width":1080,"height":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Navy_Blueline_trucker_hat_with_pink.png?v=1765575617","variant_ids":[43114053566542]},"available":true,"name":"Blueline Surf Eat Sleep Repeat Trucker Hat – Navy \/ Pink","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2499,"inventory_management":"shopify","barcode":"210000149844","featured_media":{"alt":"Navy Blueline trucker hat with pink “surf eat sleep repeat” text on the front panel","id":28177181311054,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Navy_Blueline_trucker_hat_with_pink.png?v=1765575617"}},"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Navy_Blueline_trucker_hat_with_pink.png?v=1765575617"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Navy_Blueline_trucker_hat_with_pink.png?v=1765575617","options":["Title"],"media":[{"alt":"Navy Blueline trucker hat with pink “surf eat sleep repeat” text on the front panel","id":28177181311054,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Navy_Blueline_trucker_hat_with_pink.png?v=1765575617"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Navy_Blueline_trucker_hat_with_pink.png?v=1765575617","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"351\" data-end=\"697\"\u003eA daily mantra for the coastal lifestyle. The \u003cstrong data-start=\"397\" data-end=\"443\"\u003eBlueline Surf Eat Sleep Repeat Trucker Hat\u003c\/strong\u003e in Navy with Pink lettering says it all. Designed for comfort and everyday wear, this classic trucker hat features breathable mesh backing and an adjustable snapback, making it perfect for surf checks, boat days, and laid-back afternoons around Jupiter.\u003c\/p\u003e\n\u003cp data-start=\"699\" data-end=\"798\"\u003eBold, simple, and instantly recognizable, it’s a favorite for anyone living the surf-first mindset.\u003c\/p\u003e\n\u003cp data-start=\"800\" data-end=\"811\"\u003e\u003cstrong data-start=\"800\" data-end=\"811\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"812\" data-end=\"1085\"\u003e\n\u003cli data-start=\"812\" data-end=\"833\"\u003e\n\u003cp data-start=\"814\" data-end=\"833\"\u003eTrucker-style hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"834\" data-end=\"879\"\u003e\n\u003cp data-start=\"836\" data-end=\"879\"\u003e“Surf. Eat. Sleep. Repeat.” front graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"880\" data-end=\"914\"\u003e\n\u003cp data-start=\"882\" data-end=\"914\"\u003eNavy crown with pink lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"915\" data-end=\"939\"\u003e\n\u003cp data-start=\"917\" data-end=\"939\"\u003eBreathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"940\" data-end=\"971\"\u003e\n\u003cp data-start=\"942\" data-end=\"971\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"972\" data-end=\"1026\"\u003e\n\u003cp data-start=\"974\" data-end=\"1026\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1027\" data-end=\"1085\"\u003e\n\u003cp data-start=\"1029\" data-end=\"1085\"\u003eIdeal for beach days, surf sessions, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027977806,"handle":"womens","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
[{"alt":"Navy Blueline trucker hat with pink “surf eat sleep repeat” text on the front panel","id":28177181311054,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Navy_Blueline_trucker_hat_with_pink.png?v=1765575617"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Navy_Blueline_trucker_hat_with_pink.png?v=1765575617","width":1080}]
{"item":{"id":7756740624462,"title":"Blueline Après Beach Foam Trucker Hat – Pink \/ Blue","handle":"blueline-apres-beach-foam-trucker-hat-pink-blue","description":"\u003cp data-start=\"418\" data-end=\"743\"\u003eBeach first, everything else later. The \u003cstrong data-start=\"458\" data-end=\"499\"\u003eBlueline Après Beach Foam Trucker Hat\u003c\/strong\u003e in Pink with Blue lettering is made for post-surf hangs, sunset drinks, and laid-back coastal days. Featuring a lightweight foam front, breathable mesh back, and adjustable snapback, this hat delivers all-day comfort with a bold, playful vibe.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"857\"\u003eA standout style that brings color, personality, and Blueline surf culture together in one easy-to-wear trucker.\u003c\/p\u003e\n\u003cp data-start=\"859\" data-end=\"870\"\u003e\u003cstrong data-start=\"859\" data-end=\"870\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"871\" data-end=\"1134\"\u003e\n\u003cli data-start=\"871\" data-end=\"897\"\u003e\n\u003cp data-start=\"873\" data-end=\"897\"\u003eFoam-front trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"898\" data-end=\"929\"\u003e\n\u003cp data-start=\"900\" data-end=\"929\"\u003e“Après Beach” front graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"930\" data-end=\"964\"\u003e\n\u003cp data-start=\"932\" data-end=\"964\"\u003ePink crown with blue lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"965\" data-end=\"989\"\u003e\n\u003cp data-start=\"967\" data-end=\"989\"\u003eBreathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"990\" data-end=\"1021\"\u003e\n\u003cp data-start=\"992\" data-end=\"1021\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1022\" data-end=\"1076\"\u003e\n\u003cp data-start=\"1024\" data-end=\"1076\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1077\" data-end=\"1134\"\u003e\n\u003cp data-start=\"1079\" data-end=\"1134\"\u003eIdeal for beach days, boat days, and après-surf hangs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-11-12T09:38:16-05:00","created_at":"2025-11-07T06:24:10-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":[],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":2495,"compare_at_price_min":2495,"compare_at_price_max":2495,"compare_at_price_varies":false,"variants":[{"id":43114028236878,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000149843","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Après Beach Foam Trucker Hat – Pink \/ Blue","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2495,"inventory_management":"shopify","barcode":"210000149843","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/apresbeachtrucker.png?v=1762958044"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/apresbeachtrucker.png?v=1762958044","options":["Title"],"media":[{"alt":"Pink foam Blueline trucker hat with blue “après beach” text on the front panel","id":28510497931342,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/apresbeachtrucker.png?v=1762958044"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/apresbeachtrucker.png?v=1762958044","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"418\" data-end=\"743\"\u003eBeach first, everything else later. The \u003cstrong data-start=\"458\" data-end=\"499\"\u003eBlueline Après Beach Foam Trucker Hat\u003c\/strong\u003e in Pink with Blue lettering is made for post-surf hangs, sunset drinks, and laid-back coastal days. Featuring a lightweight foam front, breathable mesh back, and adjustable snapback, this hat delivers all-day comfort with a bold, playful vibe.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"857\"\u003eA standout style that brings color, personality, and Blueline surf culture together in one easy-to-wear trucker.\u003c\/p\u003e\n\u003cp data-start=\"859\" data-end=\"870\"\u003e\u003cstrong data-start=\"859\" data-end=\"870\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"871\" data-end=\"1134\"\u003e\n\u003cli data-start=\"871\" data-end=\"897\"\u003e\n\u003cp data-start=\"873\" data-end=\"897\"\u003eFoam-front trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"898\" data-end=\"929\"\u003e\n\u003cp data-start=\"900\" data-end=\"929\"\u003e“Après Beach” front graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"930\" data-end=\"964\"\u003e\n\u003cp data-start=\"932\" data-end=\"964\"\u003ePink crown with blue lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"965\" data-end=\"989\"\u003e\n\u003cp data-start=\"967\" data-end=\"989\"\u003eBreathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"990\" data-end=\"1021\"\u003e\n\u003cp data-start=\"992\" data-end=\"1021\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1022\" data-end=\"1076\"\u003e\n\u003cp data-start=\"1024\" data-end=\"1076\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1077\" data-end=\"1134\"\u003e\n\u003cp data-start=\"1079\" data-end=\"1134\"\u003eIdeal for beach days, boat days, and après-surf hangs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
[{"alt":"Pink foam Blueline trucker hat with blue “après beach” text on the front panel","id":28510497931342,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/apresbeachtrucker.png?v=1762958044"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/apresbeachtrucker.png?v=1762958044","width":1080}]
{"item":{"id":7750050906190,"title":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Blue Blazer","handle":"vineyard-vines-blueline-lighthouse-tee-blue-blazer","description":"\u003cp data-start=\"266\" data-end=\"492\"\u003eWhere New England classics meet Jupiter style. The \u003cstrong data-start=\"317\" data-end=\"376\"\u003eVineyard Vines x Blueline Storefront Lighthouse T-Shirt\u003c\/strong\u003e blends the iconic Vineyard Vines whale with our Blueline Surf \u0026amp; Paddle Co. storefront and the Jupiter Lighthouse.\u003c\/p\u003e\n\u003cp data-start=\"494\" data-end=\"720\"\u003ePrinted on a soft Blue Blazer cotton tee with a vintage-style graphic, this limited collab celebrates life on the water, from Harbourside strolls to Lighthouse views. Lightweight, durable, and built for everyday coastal living.\u003c\/p\u003e\n\u003cp data-start=\"722\" data-end=\"827\"\u003eA local favorite and perfect gift for fans of Jupiter, Florida, Vineyard Vines, and classic surf apparel.\u003c\/p\u003e","published_at":"2025-10-31T10:30:19-04:00","created_at":"2025-10-31T10:23:52-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Pocket Tees","tags":[],"price":5500,"price_min":5500,"price_max":5500,"available":true,"price_varies":false,"compare_at_price":5500,"compare_at_price_min":5500,"compare_at_price_max":5500,"compare_at_price_varies":false,"variants":[{"id":43093231337550,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000148795","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Blue Blazer - S","public_title":"S","options":["S"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000148795","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43093231370318,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000148796","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Blue Blazer - M","public_title":"M","options":["M"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000148796","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43093231403086,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000148797","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Blue Blazer - L","public_title":"L","options":["L"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000148797","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43093231435854,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000148798","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Blue Blazer - XL","public_title":"XL","options":["XL"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000148798","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43093231468622,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000148799","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Blue Blazer - 2XL","public_title":"2XL","options":["2XL"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000148799","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Vineyard_Vines_x_Blueline_Lighthouse_graphic_T-shirt.jpg?v=1765490557","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_view_of_Vineyard_Vines_and_Blueline_pocket_t-shirt.jpg?v=1765490614"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Vineyard_Vines_x_Blueline_Lighthouse_graphic_T-shirt.jpg?v=1765490557","options":["Size"],"media":[{"alt":"Matt wearing a large Vineyard Vines x Blueline Lighthouse graphic T-shirt in Jupiter, Florida. Matt is 6'3\"","id":27813482561614,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Vineyard_Vines_x_Blueline_Lighthouse_graphic_T-shirt.jpg?v=1765490557"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Vineyard_Vines_x_Blueline_Lighthouse_graphic_T-shirt.jpg?v=1765490557","width":2848},{"alt":"Front view of Vineyard Vines and Blueline pocket t-shirt in blue","id":27813507399758,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_view_of_Vineyard_Vines_and_Blueline_pocket_t-shirt.jpg?v=1765490614"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_view_of_Vineyard_Vines_and_Blueline_pocket_t-shirt.jpg?v=1765490614","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"266\" data-end=\"492\"\u003eWhere New England classics meet Jupiter style. The \u003cstrong data-start=\"317\" data-end=\"376\"\u003eVineyard Vines x Blueline Storefront Lighthouse T-Shirt\u003c\/strong\u003e blends the iconic Vineyard Vines whale with our Blueline Surf \u0026amp; Paddle Co. storefront and the Jupiter Lighthouse.\u003c\/p\u003e\n\u003cp data-start=\"494\" data-end=\"720\"\u003ePrinted on a soft Blue Blazer cotton tee with a vintage-style graphic, this limited collab celebrates life on the water, from Harbourside strolls to Lighthouse views. Lightweight, durable, and built for everyday coastal living.\u003c\/p\u003e\n\u003cp data-start=\"722\" data-end=\"827\"\u003eA local favorite and perfect gift for fans of Jupiter, Florida, Vineyard Vines, and classic surf apparel.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
[{"alt":"Matt wearing a large Vineyard Vines x Blueline Lighthouse graphic T-shirt in Jupiter, Florida. Matt is 6'3\"","id":27813482561614,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Vineyard_Vines_x_Blueline_Lighthouse_graphic_T-shirt.jpg?v=1765490557"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Vineyard_Vines_x_Blueline_Lighthouse_graphic_T-shirt.jpg?v=1765490557","width":2848},{"alt":"Front view of Vineyard Vines and Blueline pocket t-shirt in blue","id":27813507399758,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_view_of_Vineyard_Vines_and_Blueline_pocket_t-shirt.jpg?v=1765490614"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_view_of_Vineyard_Vines_and_Blueline_pocket_t-shirt.jpg?v=1765490614","width":2848}]
{"item":{"id":7750047662158,"title":"Blueline Rod \u0026 Reel Mossy Oak T-Shirt","handle":"blueline-mossy-oak-camo-tshirt","description":"\u003cp\u003eReel in style with the Blueline Rod and Reel T-Shirt in exclusive Mossy Oak design. This premium collaboration blends heritage Moassy Oak camo patterns with modern comfort, perfect for anglers and outdoor enthusiasts who demand quality both on and off the water. 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This premium collaboration blends heritage Moassy Oak camo patterns with modern comfort, perfect for anglers and outdoor enthusiasts who demand quality both on and off the water. The soft triblend fabric delivers breathability and durability, while the iconic Mossy Oak design keeps you connected to the wild. \u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
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{"item":{"id":7742414520398,"title":"Rosko “Fishy Boy” Memorial T-Shirt – Ice Blue","handle":"rosko-fishy-boy-memorial-t-shirt","description":"\u003cp data-start=\"452\" data-end=\"727\"\u003edecade at Blueline Surf \u0026amp; Paddle Co. Rosko wasn’t just a dog, he was part of the crew, greeting customers, hanging by the docks, and soaking up every beach day along the way.\u003c\/p\u003e\n\u003cp data-start=\"729\" data-end=\"875\"\u003eThis Ice Blue tee features a special Rosko graphic to celebrate the memories, the loyalty, and the spirit he brought to the shop every single day.\u003c\/p\u003e\n\u003cp data-start=\"877\" data-end=\"1035\"\u003eIn Rosko’s honor, \u003cstrong data-start=\"895\" data-end=\"967\"\u003e$1 from every t-shirt sold will be donated to a local animal shelter\u003c\/strong\u003e, helping support dogs who are still waiting for their forever crew.\u003c\/p\u003e\n\u003cp data-start=\"1037\" data-end=\"1081\"\u003eDesigned to be worn, remembered, and shared.\u003c\/p\u003e\n\u003ch2 data-start=\"1088\" data-end=\"1106\"\u003e\u003cstrong data-start=\"1091\" data-end=\"1106\"\u003eKey Details\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1107\" data-end=\"1310\"\u003e\n\u003cli data-start=\"1107\" data-end=\"1145\"\u003e\n\u003cp data-start=\"1109\" data-end=\"1145\"\u003eSoft, comfortable everyday t-shirt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1146\" data-end=\"1195\"\u003e\n\u003cp data-start=\"1148\" data-end=\"1195\"\u003eIce Blue colorway with Rosko memorial graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1196\" data-end=\"1250\"\u003e\n\u003cp data-start=\"1198\" data-end=\"1250\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1251\" data-end=\"1310\"\u003e\n\u003cp data-start=\"1253\" data-end=\"1310\"\u003e$1 donated to a local animal shelter for every tee sold\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-23T14:38:31-04:00","created_at":"2025-10-23T14:35:27-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":2995,"compare_at_price_min":2995,"compare_at_price_max":2995,"compare_at_price_varies":false,"variants":[{"id":43072049872974,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000149145","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Rosko “Fishy Boy” Memorial T-Shirt – Ice Blue - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":2995,"inventory_management":"shopify","barcode":"210000149145","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43072049807438,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000149144","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Rosko “Fishy Boy” Memorial T-Shirt – Ice Blue - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":2995,"inventory_management":"shopify","barcode":"210000149144","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43072049774670,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000149143","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Rosko “Fishy Boy” Memorial T-Shirt – Ice Blue - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":2995,"inventory_management":"shopify","barcode":"210000149143","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43072049709134,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000149142","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Rosko “Fishy Boy” Memorial T-Shirt – Ice Blue - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":2995,"inventory_management":"shopify","barcode":"210000149142","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43072049676366,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000149141","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Rosko “Fishy Boy” Memorial T-Shirt – Ice Blue - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":2995,"inventory_management":"shopify","barcode":"210000149141","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rosko-fishy-boy-memorial-t-shirt-ice-blue-blueline.jpg?v=1765836958","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Rosko_memorial_image_on_the_back.png?v=1765837020","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Rosko_front_ice_blue_tshirt.jpg?v=1765837051"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rosko-fishy-boy-memorial-t-shirt-ice-blue-blueline.jpg?v=1765836958","options":["Size"],"media":[{"alt":"Man wearing an Ice Blue Blueline t-shirt with Rosko memorial graphic on the back, photographed outside the shop.","id":27417117261902,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rosko-fishy-boy-memorial-t-shirt-ice-blue-blueline.jpg?v=1765836958"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rosko-fishy-boy-memorial-t-shirt-ice-blue-blueline.jpg?v=1765836958","width":2848},{"alt":"Render of t-shirt with Rosko memorial image on the back.","id":27650024669262,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Rosko_memorial_image_on_the_back.png?v=1765837020"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Rosko_memorial_image_on_the_back.png?v=1765837020","width":1080},{"alt":"Rosko memorial image on the front left.","id":27417104023630,"position":3,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Rosko_front_ice_blue_tshirt.jpg?v=1765837051"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Rosko_front_ice_blue_tshirt.jpg?v=1765837051","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"452\" data-end=\"727\"\u003edecade at Blueline Surf \u0026amp; Paddle Co. Rosko wasn’t just a dog, he was part of the crew, greeting customers, hanging by the docks, and soaking up every beach day along the way.\u003c\/p\u003e\n\u003cp data-start=\"729\" data-end=\"875\"\u003eThis Ice Blue tee features a special Rosko graphic to celebrate the memories, the loyalty, and the spirit he brought to the shop every single day.\u003c\/p\u003e\n\u003cp data-start=\"877\" data-end=\"1035\"\u003eIn Rosko’s honor, \u003cstrong data-start=\"895\" data-end=\"967\"\u003e$1 from every t-shirt sold will be donated to a local animal shelter\u003c\/strong\u003e, helping support dogs who are still waiting for their forever crew.\u003c\/p\u003e\n\u003cp data-start=\"1037\" data-end=\"1081\"\u003eDesigned to be worn, remembered, and shared.\u003c\/p\u003e\n\u003ch2 data-start=\"1088\" data-end=\"1106\"\u003e\u003cstrong data-start=\"1091\" data-end=\"1106\"\u003eKey Details\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1107\" data-end=\"1310\"\u003e\n\u003cli data-start=\"1107\" data-end=\"1145\"\u003e\n\u003cp data-start=\"1109\" data-end=\"1145\"\u003eSoft, comfortable everyday t-shirt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1146\" data-end=\"1195\"\u003e\n\u003cp data-start=\"1148\" data-end=\"1195\"\u003eIce Blue colorway with Rosko memorial graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1196\" data-end=\"1250\"\u003e\n\u003cp data-start=\"1198\" data-end=\"1250\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1251\" data-end=\"1310\"\u003e\n\u003cp data-start=\"1253\" data-end=\"1310\"\u003e$1 donated to a local animal shelter for every tee sold\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
[{"alt":"Man wearing an Ice Blue Blueline t-shirt with Rosko memorial graphic on the back, photographed outside the shop.","id":27417117261902,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rosko-fishy-boy-memorial-t-shirt-ice-blue-blueline.jpg?v=1765836958"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rosko-fishy-boy-memorial-t-shirt-ice-blue-blueline.jpg?v=1765836958","width":2848},{"alt":"Render of t-shirt with Rosko memorial image on the back.","id":27650024669262,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Rosko_memorial_image_on_the_back.png?v=1765837020"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Rosko_memorial_image_on_the_back.png?v=1765837020","width":1080},{"alt":"Rosko memorial image on the front left.","id":27417104023630,"position":3,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Rosko_front_ice_blue_tshirt.jpg?v=1765837051"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Rosko_front_ice_blue_tshirt.jpg?v=1765837051","width":2848}]
{"item":{"id":7742179344462,"title":"Yeti X Blueline 26 oz. 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Bottle Chug - Navy","public_title":"Navy","options":["Navy"],"price":5400,"weight":0,"compare_at_price":5400,"inventory_management":"shopify","barcode":"210000148944","featured_media":{"alt":null,"id":27410398904398,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0479_2ffff845-35bf-4412-9e96-8d5f81642514.jpg?v=1761238515"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43071584927822,"title":"Seafoam","option1":"Seafoam","option2":null,"option3":null,"sku":"210000148945","requires_shipping":true,"taxable":true,"featured_image":{"id":36268400017486,"product_id":7742179344462,"position":2,"created_at":"2025-10-23T12:23:51-04:00","updated_at":"2025-10-23T12:55:35-04:00","alt":null,"width":2848,"height":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0464_635a8b0b-2418-4037-8af1-a583ca753eb5.jpg?v=1761238535","variant_ids":[43071584927822]},"available":true,"name":"Yeti X Blueline 26 oz. Bottle Chug - Seafoam","public_title":"Seafoam","options":["Seafoam"],"price":5400,"weight":0,"compare_at_price":5400,"inventory_management":"shopify","barcode":"210000148945","featured_media":{"alt":null,"id":27410403131470,"position":2,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0464_635a8b0b-2418-4037-8af1-a583ca753eb5.jpg?v=1761238535"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43071584960590,"title":"Black","option1":"Black","option2":null,"option3":null,"sku":"210000148946","requires_shipping":true,"taxable":true,"featured_image":{"id":36268409454670,"product_id":7742179344462,"position":3,"created_at":"2025-10-23T12:24:08-04:00","updated_at":"2025-10-23T12:55:55-04:00","alt":null,"width":2848,"height":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0474_4d3e86cd-d345-4cef-8477-67eec0687b4c.jpg?v=1761238555","variant_ids":[43071584960590]},"available":true,"name":"Yeti X Blueline 26 oz. Bottle Chug - Black","public_title":"Black","options":["Black"],"price":5400,"weight":0,"compare_at_price":5400,"inventory_management":"shopify","barcode":"210000148946","featured_media":{"alt":null,"id":27410412568654,"position":3,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0474_4d3e86cd-d345-4cef-8477-67eec0687b4c.jpg?v=1761238555"}},"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0479_2ffff845-35bf-4412-9e96-8d5f81642514.jpg?v=1761238515","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0464_635a8b0b-2418-4037-8af1-a583ca753eb5.jpg?v=1761238535","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0474_4d3e86cd-d345-4cef-8477-67eec0687b4c.jpg?v=1761238555"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0479_2ffff845-35bf-4412-9e96-8d5f81642514.jpg?v=1761238515","options":["Color"],"media":[{"alt":null,"id":27410398904398,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0479_2ffff845-35bf-4412-9e96-8d5f81642514.jpg?v=1761238515"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0479_2ffff845-35bf-4412-9e96-8d5f81642514.jpg?v=1761238515","width":2848},{"alt":null,"id":27410403131470,"position":2,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0464_635a8b0b-2418-4037-8af1-a583ca753eb5.jpg?v=1761238535"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0464_635a8b0b-2418-4037-8af1-a583ca753eb5.jpg?v=1761238535","width":2848},{"alt":null,"id":27410412568654,"position":3,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0474_4d3e86cd-d345-4cef-8477-67eec0687b4c.jpg?v=1761238555"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0474_4d3e86cd-d345-4cef-8477-67eec0687b4c.jpg?v=1761238555","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Color","position":1,"values":["Navy","Seafoam","Black"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027879502,"handle":"accessories","updated_at":"2025-12-20T07:13:41-05:00","published_at":"2024-09-11T11:22:14-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Accessories","body_html":"\u003cp\u003eElevate your coastal lifestyle with the Blueline Surf and Paddle Co. Accessories Collection! Designed for those who embrace the sun, sand, and sea, this collection features a variety of essentials to complement your adventures. From stylish drinkware that keeps your beverages cool during beach days to vibrant beach towels that make lounging by the shore a breeze, our accessories are crafted with both function and style in mind.\u003c\/p\u003e\n\u003cp\u003eExplore our selection of unique jewelry pieces that add a touch of seaside charm to any outfit, and discover home goods that bring a piece of the beach into your living space. Each item reflects the spirit of Jupiter, FL, making them perfect for gifting or adding to your own collection.\u003c\/p\u003e\n\u003cp\u003eWhether you’re heading to the beach, hosting a gathering, or simply enjoying a day at home, our accessories collection has everything you need to celebrate the coastal lifestyle. Dive in and find your new favorites today!\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220121_Panas-3796.jpg?v=1726068134"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020061774,"handle":"drinkwear","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-10-07T11:59:53-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Drinkwear","body_html":"\u003cp\u003eStay refreshed on all your adventures with the Blueline Surf and Paddle Co. Drinkware Collection! Crafted for those who love the beach lifestyle, our drinkware is designed to keep your favorite beverages at the perfect temperature while you soak up the sun. From insulated tumblers and stylish water bottles to beverage-ready koozies, each piece combines functionality with eye-catching designs that reflect the vibrant spirit of Jupiter, FL.\u003c\/p\u003e\n\u003cp\u003ePerfect for beach days, paddle sessions, or backyard gatherings, our drinkware is made from high-quality materials that are durable and easy to clean. Whether you’re sipping iced tea by the shore or enjoying a cold adult beverage after a long day on the water, our collection has you covered.\u003c\/p\u003e\n\u003cp\u003eExplore the Blueline drinkware collection and elevate your hydration game, because every great adventure deserves a great drink. Need to look for something else, shop the the \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens\" title=\"Blueline Men's Collection\"\u003eBlueline Men's Collection\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:59:52-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210217_Panas-2727_377451dc-6743-4f38-b90b-9dec33d0d7b5.jpg?v=1728316793"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}}]}
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{"item":{"id":7742178656334,"title":"Yeti X Blueline 36 oz. 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From insulated tumblers and stylish water bottles to beverage-ready koozies, each piece combines functionality with eye-catching designs that reflect the vibrant spirit of Jupiter, FL.\u003c\/p\u003e\n\u003cp\u003ePerfect for beach days, paddle sessions, or backyard gatherings, our drinkware is made from high-quality materials that are durable and easy to clean. Whether you’re sipping iced tea by the shore or enjoying a cold adult beverage after a long day on the water, our collection has you covered.\u003c\/p\u003e\n\u003cp\u003eExplore the Blueline drinkware collection and elevate your hydration game, because every great adventure deserves a great drink. Need to look for something else, shop the the \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens\" title=\"Blueline Men's Collection\"\u003eBlueline Men's Collection\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:59:52-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210217_Panas-2727_377451dc-6743-4f38-b90b-9dec33d0d7b5.jpg?v=1728316793"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. 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Accessories Collection! Designed for those who embrace the sun, sand, and sea, this collection features a variety of essentials to complement your adventures. From stylish drinkware that keeps your beverages cool during beach days to vibrant beach towels that make lounging by the shore a breeze, our accessories are crafted with both function and style in mind.\u003c\/p\u003e\n\u003cp\u003eExplore our selection of unique jewelry pieces that add a touch of seaside charm to any outfit, and discover home goods that bring a piece of the beach into your living space. Each item reflects the spirit of Jupiter, FL, making them perfect for gifting or adding to your own collection.\u003c\/p\u003e\n\u003cp\u003eWhether you’re heading to the beach, hosting a gathering, or simply enjoying a day at home, our accessories collection has everything you need to celebrate the coastal lifestyle. Dive in and find your new favorites today!\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220121_Panas-3796.jpg?v=1726068134"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020061774,"handle":"drinkwear","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-10-07T11:59:53-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Drinkwear","body_html":"\u003cp\u003eStay refreshed on all your adventures with the Blueline Surf and Paddle Co. Drinkware Collection! Crafted for those who love the beach lifestyle, our drinkware is designed to keep your favorite beverages at the perfect temperature while you soak up the sun. From insulated tumblers and stylish water bottles to beverage-ready koozies, each piece combines functionality with eye-catching designs that reflect the vibrant spirit of Jupiter, FL.\u003c\/p\u003e\n\u003cp\u003ePerfect for beach days, paddle sessions, or backyard gatherings, our drinkware is made from high-quality materials that are durable and easy to clean. Whether you’re sipping iced tea by the shore or enjoying a cold adult beverage after a long day on the water, our collection has you covered.\u003c\/p\u003e\n\u003cp\u003eExplore the Blueline drinkware collection and elevate your hydration game, because every great adventure deserves a great drink. Need to look for something else, shop the the \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens\" title=\"Blueline Men's Collection\"\u003eBlueline Men's Collection\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:59:52-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210217_Panas-2727_377451dc-6743-4f38-b90b-9dec33d0d7b5.jpg?v=1728316793"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
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{"item":{"id":7735698686030,"title":"OC Jupiter Sweatshirt Athletic Heather","handle":"oc-jupiter-sweatshirt-athletic-heather","description":"\u003cp data-end=\"1002\" data-start=\"644\"\u003eThe effortlessly classic \u003cstrong data-end=\"741\" data-start=\"714\"\u003eJUPITER Gray Sweatshirt\u003c\/strong\u003e. Made from soft, mid-weight fabric, this crewneck offers the perfect balance of comfort and casual style. The bold white lettering stands out against the heather gray base. \u003c\/p\u003e\n\u003cul data-end=\"1189\" data-start=\"1004\"\u003e\n\u003cli data-end=\"1044\" data-start=\"1004\"\u003e\n\u003cp data-end=\"1044\" data-start=\"1006\"\u003eSoft and durable cotton-blend fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1067\" data-start=\"1045\"\u003e\n\u003cp data-end=\"1067\" data-start=\"1047\"\u003eRelaxed unisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1094\" data-start=\"1068\"\u003e\n\u003cp data-end=\"1094\" data-start=\"1070\"\u003eClassic crewneck style\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1147\" data-start=\"1095\"\u003e\n\u003cp data-end=\"1147\" data-start=\"1097\"\u003eWhite “JUPITER” block lettering across the chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1189\" data-start=\"1148\"\u003e\n\u003cp data-end=\"1189\" data-start=\"1150\"\u003ePerfect for layering or everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-16T09:49:41-04:00","created_at":"2025-10-16T09:41:22-04:00","vendor":"Oat Collective","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":5500,"price_min":5500,"price_max":5500,"available":true,"price_varies":false,"compare_at_price":5500,"compare_at_price_min":5500,"compare_at_price_max":5500,"compare_at_price_varies":false,"variants":[{"id":43044610605134,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000147574","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt Athletic Heather - S","public_title":"S","options":["S"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147574","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43044610637902,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000147575","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt Athletic Heather - M","public_title":"M","options":["M"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147575","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43044610670670,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000147576","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Sweatshirt Athletic Heather - L","public_title":"L","options":["L"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147576","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43044610703438,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000147577","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Sweatshirt Athletic Heather - XL","public_title":"XL","options":["XL"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147577","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_cozy_gray_sweatshirt_with_the_word_JUPITER_boldly_printed_in_large_white_block_letters_across_the_chest_is_neatly_folded_against_a_clean_white_background..webp?v=1760729510"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_cozy_gray_sweatshirt_with_the_word_JUPITER_boldly_printed_in_large_white_block_letters_across_the_chest_is_neatly_folded_against_a_clean_white_background..webp?v=1760729510","options":["Size"],"media":[{"alt":"Gray JUPITER sweatshirt with bold white block lettering, folded neatly against a white background.","id":27115282202702,"position":1,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_cozy_gray_sweatshirt_with_the_word_JUPITER_boldly_printed_in_large_white_block_letters_across_the_chest_is_neatly_folded_against_a_clean_white_background..webp?v=1760729510"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_cozy_gray_sweatshirt_with_the_word_JUPITER_boldly_printed_in_large_white_block_letters_across_the_chest_is_neatly_folded_against_a_clean_white_background..webp?v=1760729510","width":1296}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-end=\"1002\" data-start=\"644\"\u003eThe effortlessly classic \u003cstrong data-end=\"741\" data-start=\"714\"\u003eJUPITER Gray Sweatshirt\u003c\/strong\u003e. Made from soft, mid-weight fabric, this crewneck offers the perfect balance of comfort and casual style. The bold white lettering stands out against the heather gray base. \u003c\/p\u003e\n\u003cul data-end=\"1189\" data-start=\"1004\"\u003e\n\u003cli data-end=\"1044\" data-start=\"1004\"\u003e\n\u003cp data-end=\"1044\" data-start=\"1006\"\u003eSoft and durable cotton-blend fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1067\" data-start=\"1045\"\u003e\n\u003cp data-end=\"1067\" data-start=\"1047\"\u003eRelaxed unisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1094\" data-start=\"1068\"\u003e\n\u003cp data-end=\"1094\" data-start=\"1070\"\u003eClassic crewneck style\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1147\" data-start=\"1095\"\u003e\n\u003cp data-end=\"1147\" data-start=\"1097\"\u003eWhite “JUPITER” block lettering across the chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1189\" data-start=\"1148\"\u003e\n\u003cp data-end=\"1189\" data-start=\"1150\"\u003ePerfect for layering or everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027977806,"handle":"womens","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
[{"alt":"Gray JUPITER sweatshirt with bold white block lettering, folded neatly against a white background.","id":27115282202702,"position":1,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_cozy_gray_sweatshirt_with_the_word_JUPITER_boldly_printed_in_large_white_block_letters_across_the_chest_is_neatly_folded_against_a_clean_white_background..webp?v=1760729510"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_cozy_gray_sweatshirt_with_the_word_JUPITER_boldly_printed_in_large_white_block_letters_across_the_chest_is_neatly_folded_against_a_clean_white_background..webp?v=1760729510","width":1296}]
{"item":{"id":7735261200462,"title":"Florida Box Hat White \/ White \/ Grey Patch HC SC","handle":"florida-box-hat-white-white-grey-patch-hc-sc","description":null,"published_at":"2025-10-15T15:26:08-04:00","created_at":"2025-10-15T15:19:33-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041327677518,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142969","requires_shipping":true,"taxable":true,"featured_image":{"id":35766144106574,"product_id":7735261200462,"position":1,"created_at":"2025-10-15T15:19:31-04:00","updated_at":"2025-10-15T15:19:33-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/f6ulbouym0tbnua4v0lg.jpg?v=1760555973","variant_ids":[43041327677518]},"available":true,"name":"Florida Box Hat White \/ White \/ Grey Patch HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142969","featured_media":{"alt":null,"id":27091091390542,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/f6ulbouym0tbnua4v0lg.jpg?v=1760555973"}},"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/f6ulbouym0tbnua4v0lg.jpg?v=1760555973"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/f6ulbouym0tbnua4v0lg.jpg?v=1760555973","options":["Title"],"media":[{"alt":null,"id":27091091390542,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/f6ulbouym0tbnua4v0lg.jpg?v=1760555973"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/f6ulbouym0tbnua4v0lg.jpg?v=1760555973","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
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{"item":{"id":7695566078030,"title":"OC Jupiter Sweatshirt","handle":"oc-jupiter-sweatshirt","description":null,"published_at":"2025-09-03T10:49:00-04:00","created_at":"2025-09-03T10:43:34-04:00","vendor":"Oat Collective","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":5500,"price_min":5500,"price_max":5500,"available":true,"price_varies":false,"compare_at_price":5500,"compare_at_price_min":5500,"compare_at_price_max":5500,"compare_at_price_varies":false,"variants":[{"id":42857387262030,"title":"Forest Green \/ S","option1":"Forest Green","option2":"S","option3":null,"sku":"210000147364","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt - Forest Green \/ S","public_title":"Forest Green \/ S","options":["Forest Green","S"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147364","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42857387294798,"title":"Forest Green \/ M","option1":"Forest Green","option2":"M","option3":null,"sku":"210000147365","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt - Forest Green \/ M","public_title":"Forest Green \/ M","options":["Forest Green","M"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147365","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42857387327566,"title":"Forest Green \/ L","option1":"Forest Green","option2":"L","option3":null,"sku":"210000147366","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt - Forest Green \/ L","public_title":"Forest Green \/ L","options":["Forest Green","L"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147366","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42857387360334,"title":"Forest Green \/ XL","option1":"Forest Green","option2":"XL","option3":null,"sku":"210000147367","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt - Forest Green \/ XL","public_title":"Forest Green \/ XL","options":["Forest Green","XL"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147367","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qast8wnip5satmbmz178.png?v=1756910938","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Sweatshirt_Forest_Green.webp?v=1757335157"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938","options":["Color","Size"],"media":[{"alt":null,"id":26457059360846,"position":1,"preview_image":{"aspect_ratio":0.75,"height":4032,"width":3024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938"},"aspect_ratio":0.75,"height":4032,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938","width":3024},{"alt":null,"id":26457053429838,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qast8wnip5satmbmz178.png?v=1756910938"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qast8wnip5satmbmz178.png?v=1756910938","width":1080},{"alt":null,"id":26486834102350,"position":3,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Sweatshirt_Forest_Green.webp?v=1757335157"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Sweatshirt_Forest_Green.webp?v=1757335157","width":1296}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Color","position":1,"values":["Forest Green"]},{"name":"Size","position":2,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027977806,"handle":"womens","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
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{"item":{"id":7492505272398,"title":"Florida Box Dusk\/Steel White Patch MC SC 2379_001","handle":"florida-box-hat-dusk-steel-white","description":"\u003cp data-start=\"460\" data-end=\"539\"\u003e\u003cstrong data-start=\"460\" data-end=\"539\"\u003eFlorida Box Hat – Dusk\/Steel White | Blueline Surf \u0026amp; Paddle Co. Jupiter, FL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"658\"\u003eShow your Florida pride with the \u003cstrong data-start=\"574\" data-end=\"593\"\u003eFlorida Box Hat, \u003c\/strong\u003eour design built for showing off life in the Sunshine State.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"941\"\u003eThis Blueline Surf \u0026amp; Paddle Co. favorite features our signature \u003cstrong\u003eBlueline Box\u003c\/strong\u003e\u003cstrong data-start=\"724\" data-end=\"738\"\u003e logo\u003c\/strong\u003e paired with the Florida state outline patch. 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Jupiter, FL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"658\"\u003eShow your Florida pride with the \u003cstrong data-start=\"574\" data-end=\"593\"\u003eFlorida Box Hat, \u003c\/strong\u003eour design built for showing off life in the Sunshine State.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"941\"\u003eThis Blueline Surf \u0026amp; Paddle Co. favorite features our signature \u003cstrong\u003eBlueline Box\u003c\/strong\u003e\u003cstrong data-start=\"724\" data-end=\"738\"\u003e logo\u003c\/strong\u003e paired with the Florida state outline patch. The \u003cstrong data-start=\"788\" data-end=\"808\"\u003eDusk\/Steel White\u003c\/strong\u003e color combo blends beach style with everyday versatility, making it perfect for boating, beach days, or casual wear around town.\u003c\/p\u003e\n\u003cp data-start=\"943\" data-end=\"957\"\u003e\u003cstrong data-start=\"943\" data-end=\"955\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"958\" data-end=\"1196\"\u003e\n\u003cli data-start=\"958\" data-end=\"1005\"\u003e\n\u003cp data-start=\"960\" data-end=\"1005\"\u003eStructured trucker-style hat with mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1006\" data-end=\"1050\"\u003e\n\u003cp data-start=\"1008\" data-end=\"1050\"\u003eBlueline Box and Florida Logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1051\" data-end=\"1082\"\u003e\n\u003cp data-start=\"1053\" data-end=\"1082\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1083\" data-end=\"1117\"\u003e\n\u003cp data-start=\"1085\" data-end=\"1117\"\u003eBreathable and lightweight fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1118\" data-end=\"1163\"\u003e\n\u003cp data-start=\"1120\" data-end=\"1163\"\u003eColor: Dusk Blue front \/ Steel White mesh\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1164\" data-end=\"1196\"\u003e\n\u003cp data-start=\"1166\" data-end=\"1196\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1198\" data-end=\"1325\"\u003e\u003cbr\u003e\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
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{"item":{"id":7481475498062,"title":"Blueline Jupiter Lite T-Shirt","handle":"blueline-jupiter-lite-tshirt","description":"\u003cp data-start=\"310\" data-end=\"561\"\u003eThe \u003cstrong data-start=\"314\" data-end=\"347\"\u003eBlueline Jupiter Lite T-Shirt\u003c\/strong\u003e is a lightweight, everyday surf tee designed for life in and around the water. Made from a soft, breathable cotton blend, it’s comfortable in Florida heat and easy to wear from morning coffee to sunset dock hangs.\u003c\/p\u003e\n\u003cp data-start=\"563\" data-end=\"779\"\u003eFeaturing \u003cstrong data-start=\"573\" data-end=\"585\"\u003eBlueline\u003c\/strong\u003e paired with \u003cstrong data-start=\"598\" data-end=\"609\"\u003eJupiter\u003c\/strong\u003e across the back, this shirt leans into local pride without overdoing it. It’s a go-to surf shirt for boating, paddling, beach days, or repping Jupiter wherever you roam.\u003c\/p\u003e\n\u003cp data-start=\"781\" data-end=\"809\"\u003eSimple. Local. Easy to wear.\u003c\/p\u003e\n\u003chr data-start=\"811\" data-end=\"814\"\u003e\n\u003ch2 data-start=\"816\" data-end=\"835\"\u003e\u003cstrong data-start=\"819\" data-end=\"835\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"836\" data-end=\"1026\"\u003e\n\u003cli data-start=\"836\" data-end=\"876\"\u003e\n\u003cp data-start=\"838\" data-end=\"876\"\u003eLightweight, breathable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"877\" data-end=\"911\"\u003e\n\u003cp data-start=\"879\" data-end=\"911\"\u003eClassic men’s surf T-shirt fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"912\" data-end=\"950\"\u003e\n\u003cp data-start=\"914\" data-end=\"950\"\u003eBlueline + Jupiter graphic on back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"951\" data-end=\"993\"\u003e\n\u003cp data-start=\"953\" data-end=\"993\"\u003eComfortable for warm, coastal climates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"994\" 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data-end=\"347\"\u003eBlueline Jupiter Lite T-Shirt\u003c\/strong\u003e is a lightweight, everyday surf tee designed for life in and around the water. Made from a soft, breathable cotton blend, it’s comfortable in Florida heat and easy to wear from morning coffee to sunset dock hangs.\u003c\/p\u003e\n\u003cp data-start=\"563\" data-end=\"779\"\u003eFeaturing \u003cstrong data-start=\"573\" data-end=\"585\"\u003eBlueline\u003c\/strong\u003e paired with \u003cstrong data-start=\"598\" data-end=\"609\"\u003eJupiter\u003c\/strong\u003e across the back, this shirt leans into local pride without overdoing it. It’s a go-to surf shirt for boating, paddling, beach days, or repping Jupiter wherever you roam.\u003c\/p\u003e\n\u003cp data-start=\"781\" data-end=\"809\"\u003eSimple. Local. Easy to wear.\u003c\/p\u003e\n\u003chr data-start=\"811\" data-end=\"814\"\u003e\n\u003ch2 data-start=\"816\" data-end=\"835\"\u003e\u003cstrong data-start=\"819\" data-end=\"835\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"836\" data-end=\"1026\"\u003e\n\u003cli data-start=\"836\" data-end=\"876\"\u003e\n\u003cp data-start=\"838\" data-end=\"876\"\u003eLightweight, breathable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"877\" data-end=\"911\"\u003e\n\u003cp data-start=\"879\" data-end=\"911\"\u003eClassic men’s surf T-shirt fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"912\" data-end=\"950\"\u003e\n\u003cp data-start=\"914\" data-end=\"950\"\u003eBlueline + Jupiter graphic on back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"951\" data-end=\"993\"\u003e\n\u003cp data-start=\"953\" data-end=\"993\"\u003eComfortable for warm, coastal climates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"994\" data-end=\"1026\"\u003e\n\u003cp data-start=\"996\" data-end=\"1026\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Color","position":1,"values":["Washed White","Heather Navy","Seafoam"]},{"name":"Size","position":2,"values":["S","M","L","XL","2XL","3XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-21T07:11:32-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
[{"alt":"Back view of a heather navy Blueline Jupiter Lite T-shirt with Blueline and Jupiter text across the shoulders.","id":24960001212494,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1536,"width":1536,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-tshirt-heather-navy.png?v=1765927621"},"aspect_ratio":1.0,"height":1536,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-tshirt-heather-navy.png?v=1765927621","width":1536},{"alt":"Seafoam Blueline Jupiter Lite T-shirt with Blueline and Jupiter text across the shoulders.","id":31338012803150,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/seafoam_Blueline_Jupiter_Lite_T-shirt.png?v=1765927951"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/seafoam_Blueline_Jupiter_Lite_T-shirt.png?v=1765927951","width":1080},{"alt":"Back of a washed Blueline Jupiter Lite T-shirt ","id":24960001081422,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1536,"width":1536,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_T_shirt.png?v=1765928071"},"aspect_ratio":1.0,"height":1536,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_T_shirt.png?v=1765928071","width":1536},{"alt":"Man at Blueline Surf and Paddle dock wearing a Blueline Jupiter T-shirt in heather navy.","id":24897855750222,"position":4,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/heather_navy_Blueline_Jupiter_t-shirt.jpg?v=1765928139"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/heather_navy_Blueline_Jupiter_t-shirt.jpg?v=1765928139","width":2048},{"alt":"Blueline Jupiter shirt heather navy front view","id":24897855782990,"position":5,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter.jpg?v=1765928529"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter.jpg?v=1765928529","width":2048},{"alt":"Back view of a washed white Blueline Jupiter Lite T-shirt on the docks of Guanabanas","id":24897855881294,"position":6,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Washed_White_Blueline_Jupiter_T-shirt_on_the_docks..jpg?v=1765928714"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Washed_White_Blueline_Jupiter_T-shirt_on_the_docks..jpg?v=1765928714","width":2048},{"alt":"Man with a Jupiter Lighthouse Blueline Hat and washed white Jupiter t-shirt on the intracoastal in South Florida","id":24897855914062,"position":7,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Man_on_intracoastal_in_Jupiter_lighthouse_hat_and_blueline_t-shirt.jpg?v=1765928806"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Man_on_intracoastal_in_Jupiter_lighthouse_hat_and_blueline_t-shirt.jpg?v=1765928806","width":2048},{"alt":"Blueline Jupiter Logo","id":25125643878478,"position":8,"preview_image":{"aspect_ratio":1.0,"height":1536,"width":1536,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blue_blueline_jupiter_logo.png?v=1765928840"},"aspect_ratio":1.0,"height":1536,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blue_blueline_jupiter_logo.png?v=1765928840","width":1536}]