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The Fishing Dad
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Rectangle Palm UV Hoodie – Sandbar
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Williams Knife Co. x Blueline RX Flipper Pocket Knife
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Blueline USA Flag Performance Hat – Army Camo
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Blueline Lighthouse Tour Visor White
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Blueline x Vineyard Vines Performance Polo
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Vineyard Vines x Blueline Club Quarter Zip – Coastline
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Turtlebox Ranger Waterproof Bluetooth Speaker
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Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Jake Blue
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JUP Cotton Twill Hat – Navy/Carolina
$39.95
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Y'Aint Local x Blueline Jupiter Sucks T-Shirt – Indigo
$34.95
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Free Fly x Blueline Bahamas Lobster Lightweight UV Hoodie – Glacier
$74.00
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Williams Knife Co. x Blueline RX Flipper Pocket Knife
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Rectangle Palm UV Hoodie – Sandbar
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Williams Knife Co. x Blueline RX Flipper Pocket Knife
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Florida Box Performance Hat Quarry/White
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Yeti X Blueline 26 oz. Bottle Chug
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Blueline Script Hat – Light Blue/Navy
$39.95
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Williams Knife Co. x Blueline RX Flipper Pocket Knife
$119.99
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OD Green / Marsh
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Johnnie-O × Blueline Tini Dancer Polo – White | Jupiter Florida Coastal Performance Polo
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Blueline Diamond Logo T-Shirt – Pigment Cement
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Black Marlin Performance Hat | UV Lite Snapback
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Blueline Rod & Reel T-Shirt – Midnight Navy
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JUP Cotton Twill Hat – Navy/Carolina
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ANETIK x Blueline Diamond Ghostlite UPF Sun Hoody - Charcoal
$90.00
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Triangle Lighthouse Excursion Rope Hat Azure
$41.95
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Outerknown All Time Stretch Volley | Men’s Hybrid Surf & Swim Short
$88.00
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Pitch Black
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Free Fly x Blueline Bahamas Lobster Lightweight UV Hoodie – Glacier
$74.00
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Outerknown All Time Scallop Boardshort | Men’s Performance Surf Trunks
$98.00
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Black
Deep Taupe Ripples
DFP
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Blueline Jupiter Shop T-Shirt – Washed White
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Skiff Hat w/Rope – Twilight | Blueline Surf & Paddle Jupiter Florida
$39.95
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Outerknown Apex Evolution Trunks 19” | Men’s Performance Boardshorts
$168.00
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Storm
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Blueline FlexFit Hat - Black
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Blueline Cowgirl Tarpon T-Shirt – Washed Natural
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Blueline Jupiter Lite Koozie – Navy
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Mr. Zog’s Sex Wax Air Freshener – Coconut
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Blueline License Plate Frame – Life Is Better on the Water
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Blueline Lighthouse Golf Ball
$4.69
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Blueline Rod & Reel Logo Koozie – Black / White
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Blueline Gator Lasso Plastic Cup
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Blueline Sideline Performance Boardshorts
$74.95
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Black/Squid Camo
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Blueline Firefly Performance Boardshorts
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Blueline Diamond T-Shirt – Ivory / Pale Navy
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Blueline Turtle T-Shirt - Indigo/Light Pink
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Blueline Vintage Circle T-Shirt – Pepper / Black
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Vintage Circle Miami T-Shirt – White
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Vintage Circle Auburn T-Shirt – Midnight Blue
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Vintage Circle Alabama T-Shirt – White
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}
27
{"item":{"id":7857476698190,"title":"Blueline Script Hat – Light Blue\/Navy","handle":"blueline-script-hat-light-blue-navy","description":"\u003cp data-start=\"178\" data-end=\"392\"\u003eClean, coastal, and built for everyday life in Jupiter, Florida, the Blueline Script Hat in light blue and navy is the kind of hat that goes from sunrise on the water to sunset at Guanabanas without missing a beat.\u003c\/p\u003e\n\u003cp data-start=\"394\" data-end=\"593\"\u003eWhether you're heading out for a paddle, fishing the inlet, or just keeping it casual around town, this hat represents the laid-back Jupiter lifestyle and the community behind Blueline Surf \u0026amp; Paddle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"193hqjf\" data-start=\"595\" data-end=\"621\"\u003eWhy You’ll Love It:\u003c\/h3\u003e\n\u003cul data-start=\"622\" data-end=\"860\"\u003e\n\u003cli data-section-id=\"18ij4vk\" data-start=\"622\" data-end=\"673\"\u003eClassic structured fit with a crisp, clean look\u003c\/li\u003e\n\u003cli data-section-id=\"197pfbt\" data-start=\"674\" data-end=\"725\"\u003eLight blue crown with navy script Blueline logo\u003c\/li\u003e\n\u003cli data-section-id=\"hoi09b\" data-start=\"726\" data-end=\"773\"\u003eBreathable and comfortable for all-day wear\u003c\/li\u003e\n\u003cli data-section-id=\"8yaydu\" data-start=\"774\" data-end=\"817\"\u003eAdjustable snapback for the perfect fit\u003c\/li\u003e\n\u003cli data-section-id=\"vnqfan\" data-start=\"818\" data-end=\"860\"\u003eDesigned for life on the water and off\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"862\" data-end=\"1096\"\u003eAt Blueline Surf \u0026amp; Paddle, we’re more than just a surf shop in Jupiter, Florida, we’re part of the lifestyle. Every piece we create is inspired by early morning paddles, salt air, and the local community that makes this place special.\u003c\/p\u003e\n\u003cp data-start=\"1098\" data-end=\"1238\"\u003eIf you’re searching for \u003cstrong data-start=\"1122\" data-end=\"1192\"\u003eJupiter Florida hats, surf shop apparel, or coastal lifestyle gear\u003c\/strong\u003e, this is a staple you’ll reach for every day.\u003c\/p\u003e","published_at":"2026-03-20T15:03:15-04:00","created_at":"2026-03-20T14:54:02-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Floyd Fabrication Hats","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43559475937358,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000156327","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Script Hat – Light Blue\/Navy","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000156327","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-light-blue-navy-jupiter-florida-2.jpg?v=1780266442"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-light-blue-navy-jupiter-florida-2.jpg?v=1780266442","options":["Title"],"media":[{"alt":"Blueline Script Hat light blue and navy coastal trucker hat from surf shop in Jupiter Florida","id":38184073461838,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-light-blue-navy-jupiter-florida-2.jpg?v=1780266442"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-light-blue-navy-jupiter-florida-2.jpg?v=1780266442","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"178\" data-end=\"392\"\u003eClean, coastal, and built for everyday life in Jupiter, Florida, the Blueline Script Hat in light blue and navy is the kind of hat that goes from sunrise on the water to sunset at Guanabanas without missing a beat.\u003c\/p\u003e\n\u003cp data-start=\"394\" data-end=\"593\"\u003eWhether you're heading out for a paddle, fishing the inlet, or just keeping it casual around town, this hat represents the laid-back Jupiter lifestyle and the community behind Blueline Surf \u0026amp; Paddle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"193hqjf\" data-start=\"595\" data-end=\"621\"\u003eWhy You’ll Love It:\u003c\/h3\u003e\n\u003cul data-start=\"622\" data-end=\"860\"\u003e\n\u003cli data-section-id=\"18ij4vk\" data-start=\"622\" data-end=\"673\"\u003eClassic structured fit with a crisp, clean look\u003c\/li\u003e\n\u003cli data-section-id=\"197pfbt\" data-start=\"674\" data-end=\"725\"\u003eLight blue crown with navy script Blueline logo\u003c\/li\u003e\n\u003cli data-section-id=\"hoi09b\" data-start=\"726\" data-end=\"773\"\u003eBreathable and comfortable for all-day wear\u003c\/li\u003e\n\u003cli data-section-id=\"8yaydu\" data-start=\"774\" data-end=\"817\"\u003eAdjustable snapback for the perfect fit\u003c\/li\u003e\n\u003cli data-section-id=\"vnqfan\" data-start=\"818\" data-end=\"860\"\u003eDesigned for life on the water and off\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"862\" data-end=\"1096\"\u003eAt Blueline Surf \u0026amp; Paddle, we’re more than just a surf shop in Jupiter, Florida, we’re part of the lifestyle. Every piece we create is inspired by early morning paddles, salt air, and the local community that makes this place special.\u003c\/p\u003e\n\u003cp data-start=\"1098\" data-end=\"1238\"\u003eIf you’re searching for \u003cstrong data-start=\"1122\" data-end=\"1192\"\u003eJupiter Florida hats, surf shop apparel, or coastal lifestyle gear\u003c\/strong\u003e, this is a staple you’ll reach for every day.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-11-08T07:10:04-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-11-07T07:12:06-05:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. 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Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":309858041934,"handle":"surf-hats","updated_at":"2026-10-19T13:21:00-04:00","published_at":"2026-06-03T10:05:26-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Surf Hats","body_html":"\u003cp data-start=\"581\" data-end=\"710\"\u003eFrom checking the morning surf to spending the afternoon at the beach, the right hat is essential for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"1114\"\u003eOur Surf Hat Collection features lightweight performance hats, rope hats, trucker hats, and coastal-inspired styles designed for surfing, beach days, boating, paddleboarding, travel, and everyday wear. Inspired by the laid-back lifestyle of Jupiter, Florida, these hats are built to keep you comfortable whether you're walking the beach, heading offshore, or grabbing a post-session drink with friends.\u003c\/p\u003e\n\u003cp data-start=\"1116\" data-end=\"1262\"\u003eFeaturing breathable materials, performance fabrics, and classic coastal designs, these are the hats you'll reach for every time you head outside.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1413\"\u003eWhether you call Jupiter home year-round or simply wish you did, our collection of surf hats brings a piece of the Florida lifestyle wherever you go.\u003c\/p\u003e","image":{"created_at":"2026-06-03T10:48:17-04:00","alt":"Three surfers carrying longboards along a Jupiter, Florida beach wearing Blueline Surf \u0026 Paddle surf hats on a sunny coastal morning.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-106.jpg?v=1780499485"}}]}
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view","id":38129227792462,"position":10,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/williams-knife-co-x-blueline-rx-flipper-pocket-knife-10.jpg?v=1792430018"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/williams-knife-co-x-blueline-rx-flipper-pocket-knife-10.jpg?v=1792430018","width":1366}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe RX Flipper is a collaboration between Williams Knife Co. and Blueline Surf \u0026amp; Paddle Co.: a folding pocket knife with an Elmax steel blade, G10 handle, smooth flipper deployment, and a solid liner lock. This Blueline edition has our Diamond Logo laser marked on the blade.\u003c\/p\u003e\u003cp\u003eBuilt for the boat, the truck, the gear bag, and the days that end with a sunset at the sandbar. Cut line at the dock, open boxes at work, rig gear for a Bahamas run, or handle whatever the day throws at you. Like everything from Williams Knife Co., it is made with longevity in mind and earns its spot in your pocket.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eElmax steel blade with the Blueline Diamond Logo laser marked\u003c\/li\u003e\n\u003cli\u003eG10 handle with balanced feel and clean lines\u003c\/li\u003e\n\u003cli\u003eFast one-handed flipper deployment and a solid liner lock\u003c\/li\u003e\n\u003cli\u003ePocket clip and lanyard loop for everyday carry\u003c\/li\u003e\n\u003cli\u003eChoose OD Green \/ Marsh, Orange Black, Tan, or Dark Gray\u003c\/li\u003e\n\u003cli\u003eLifetime guarantee\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eSpecs\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlade Length: 3.25\"\u003c\/li\u003e\n\u003cli\u003eOverall Length: 8\"\u003c\/li\u003e\n\u003cli\u003eBlade Steel: Elmax\u003c\/li\u003e\n\u003cli\u003eHandle Material: G10\u003c\/li\u003e\n\u003cli\u003eLock Type: Liner Lock\u003c\/li\u003e\n\u003cli\u003eDeployment: Flipper\u003c\/li\u003e\n\u003cli\u003eCarry: Pocket Clip \u0026amp; Lanyard Loop\u003c\/li\u003e\n\u003cli\u003eLifetime Guarantee\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e Everyday carry, boat and dock use, utility and work tasks, outdoor trips, travel and truck carry, and gifts for knife enthusiasts.\u003c\/p\u003e"},"options":[{"name":"Colors","position":1,"values":["OD Green \/ Marsh","Orange Black","Tan","Dark Gray"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027879502,"handle":"jupiter-accessories","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-09-11T11:22:14-04:00","sort_order":"manual","template_suffix":"accessories","published_scope":"global","title":"Accessories","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover Jupiter accessories inspired by living in beautiful South Florida, where everyday feels like a vacation. Shop hacky sacks, JUP stickers, YETIs, Turtlebox speakers, towels, gifts, and everyday beach essentials.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1535,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_Aug_12_2026_02_00_53_PM.png?v=1786559334"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-11-10T09:36:39-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cstrong\u003eOrder by December 14 for Christmas delivery\u003c\/strong\u003e with USPS Ground Advantage or Free Shipping On Orders $99+ (USPS). Shopping local? Choose in-store pickup at our Jupiter shop.\u003c\/p\u003e\n\u003cp\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":309549006926,"handle":"blueline-williams-rx-flipper-knives","updated_at":"2026-10-19T13:10:05-04:00","published_at":"2026-05-27T18:23:01-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Blueline x Williams Knife Co. RX Flipper Collection","body_html":"\u003cp data-start=\"156\" data-end=\"216\"\u003eBuilt for the boat. The truck. The tackle bag. The everyday.\u003c\/p\u003e\n\u003cp data-start=\"218\" data-end=\"400\"\u003eThe Blueline x \u003cspan class=\"\" data-state=\"closed\"\u003e\u003ca class=\"decorated-link cursor-pointer\" rel=\"noopener\" target=\"_blank\"\u003eWilliams Knife Co.\u003c\/a\u003e\u003c\/span\u003e RX Flipper Collection combines rugged everyday carry performance with the laid-back utility-driven lifestyle of Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"402\" data-end=\"816\"\u003eEach knife in the collection features the exclusive Blueline Diamond Logo laser marked on the blade and is built around the proven RX Flipper platform from Williams Knife Co. Smooth one-handed deployment, durable G10 handles, premium Elmax steel, and dependable liner lock construction make these knives ready for daily carry whether you're at the marina, on the job site, offshore, or loading gear before sunrise.\u003c\/p\u003e\n\u003cp data-start=\"818\" data-end=\"856\"\u003eAvailable in four exclusive colorways:\u003c\/p\u003e\n\u003cul data-start=\"857\" data-end=\"910\"\u003e\n\u003cli data-section-id=\"mswkj6\" data-start=\"857\" data-end=\"875\"\u003eOD Green \/ Marsh\u003c\/li\u003e\n\u003cli data-section-id=\"kfs5dc\" data-start=\"876\" data-end=\"892\"\u003eOrange \/ Black\u003c\/li\u003e\n\u003cli data-section-id=\"1o4r83\" data-start=\"893\" data-end=\"898\"\u003eTan\u003c\/li\u003e\n\u003cli data-section-id=\"1m832c9\" data-start=\"899\" data-end=\"910\"\u003eDark Gray\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"912\" data-end=\"1081\"\u003eThese are knives made to be used. Cutting braid at the dock, opening shipments at the shop, rigging gear for a Bahamas run, or handling whatever the day throws your way.\u003c\/p\u003e\n\u003cp data-start=\"1083\" data-end=\"1194\"\u003eNot shelf queens. Not gimmicks. Just dependable everyday carry knives built to earn their place in your pocket.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1lcmd5a\" data-start=\"1196\" data-end=\"1216\"\u003eRX Flipper Specs\u003c\/h3\u003e\n\u003cul data-start=\"1217\" data-end=\"1385\"\u003e\n\u003cli data-section-id=\"soe5bs\" data-start=\"1217\" data-end=\"1238\"\u003eBlade Length: 3.25\"\u003c\/li\u003e\n\u003cli data-section-id=\"amswt7\" data-start=\"1239\" data-end=\"1259\"\u003eOverall Length: 8\"\u003c\/li\u003e\n\u003cli data-section-id=\"4semay\" data-start=\"1260\" data-end=\"1280\"\u003eBlade Steel: Elmax\u003c\/li\u003e\n\u003cli data-section-id=\"19nmmol\" data-start=\"1281\" data-end=\"1303\"\u003eHandle Material: G10\u003c\/li\u003e\n\u003cli data-section-id=\"390xpy\" data-start=\"1304\" data-end=\"1327\"\u003eLock Type: Liner Lock\u003c\/li\u003e\n\u003cli data-section-id=\"8g7x27\" data-start=\"1328\" data-end=\"1349\"\u003eDeployment: Flipper\u003c\/li\u003e\n\u003cli data-section-id=\"1nqe4ni\" data-start=\"1350\" data-end=\"1385\"\u003eCarry: Pocket Clip \u0026amp; Lanyard Loop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1387\" data-end=\"1402\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1403\" data-end=\"1539\"\u003e\n\u003cli data-section-id=\"1oehrhu\" data-start=\"1403\" data-end=\"1419\"\u003eEveryday carry\u003c\/li\u003e\n\u003cli data-section-id=\"1jv2wbm\" data-start=\"1420\" data-end=\"1439\"\u003eFishing \u0026amp; boating\u003c\/li\u003e\n\u003cli data-section-id=\"ejpjrw\" data-start=\"1440\" data-end=\"1464\"\u003eUtility and work tasks\u003c\/li\u003e\n\u003cli data-section-id=\"1wgjlf1\" data-start=\"1465\" data-end=\"1485\"\u003eOutdoor adventures\u003c\/li\u003e\n\u003cli data-section-id=\"13lbysb\" data-start=\"1486\" data-end=\"1510\"\u003eTruck and travel carry\u003c\/li\u003e\n\u003cli data-section-id=\"1guhatp\" data-start=\"1511\" data-end=\"1539\"\u003eGift for knife enthusiasts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1541\" data-end=\"1569\"\u003eLifetime Guarantee Included.\u003c\/p\u003e","image":{"created_at":"2026-05-27T18:23:55-04:00","alt":null,"width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-5.jpg?v=1779920635"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":309822226510,"handle":"the-fishing-dad","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-02T14:37:38-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Fishing Dad","body_html":"\u003cp data-start=\"156\" data-end=\"247\"\u003eBuilt for early mornings, tight lines, and stories that get better every time they're told.\u003c\/p\u003e\n\u003cp data-start=\"249\" data-end=\"604\"\u003eThe Fishing Dad Collection features performance sun shirts, technical fishing apparel, coastal lifestyle gear, hats, accessories, and gift ideas designed for dads who feel most at home on the water. Whether he's running offshore, cruising the Intracoastal, heading to the sandbar, or casting from the dock, these are the pieces he'll reach for every trip.\u003c\/p\u003e\n\u003cp data-start=\"606\" data-end=\"808\"\u003eInspired by the boating and fishing lifestyle of Jupiter, Florida, this collection combines sun protection, comfort, and performance with the laid-back coastal style Blueline Surf \u0026amp; Paddle is known for.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"911\"\u003eFrom Father's Day gifts to everyday fishing essentials, you'll find gear built for life on the water.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"913\" data-end=\"929\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"930\" data-end=\"1051\"\u003e\n\u003cli data-section-id=\"1u04iog\" data-start=\"930\" data-end=\"948\"\u003eOffshore fishing\u003c\/li\u003e\n\u003cli data-section-id=\"syiamw\" data-start=\"949\" data-end=\"966\"\u003eInshore fishing\u003c\/li\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"967\" data-end=\"976\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"1neysr2\" data-start=\"977\" data-end=\"991\"\u003eSandbar days\u003c\/li\u003e\n\u003cli data-section-id=\"da2vir\" data-start=\"992\" data-end=\"1014\"\u003eDockside happy hours\u003c\/li\u003e\n\u003cli data-section-id=\"1iqjqq9\" data-start=\"1015\" data-end=\"1030\"\u003eBahamas trips\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"1031\" data-end=\"1051\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:39:00-04:00","alt":null,"width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-086_370cfd20-8c8d-4de4-aa6d-c0c3ae98e8ac.jpg?v=1780497598"}}]}
{"item":{"id":7848228028494,"title":"Johnnie-O × Blueline Tini Dancer Polo – White | Jupiter Florida Coastal Performance Polo","handle":"johnnie-o-x-bl-tini-dancer-polo-white","description":"\u003cp data-start=\"482\" data-end=\"748\"\u003eThe \u003cstrong data-start=\"486\" data-end=\"535\"\u003eJohnnie-O × Blueline Tini Dancer Polo – White\u003c\/strong\u003e blends classic performance golf style with a little coastal personality. Featuring the subtle martini glass “Tini Dancer” print from Johnnie-O, this polo adds just enough fun while keeping a clean, elevated look.\u003c\/p\u003e\n\u003cp data-start=\"750\" data-end=\"935\"\u003eMade with lightweight stretch performance fabric, the shirt is designed to handle warm South Florida days whether you're on the course, out on the boat, or grabbing dinner by the water.\u003c\/p\u003e\n\u003cp data-start=\"937\" data-end=\"1184\"\u003eThis exclusive \u003cstrong data-start=\"952\" data-end=\"996\"\u003eBlueline Surf \u0026amp; Paddle Co. collaboration\u003c\/strong\u003e pairs Johnnie-O’s premium construction with the laid-back Jupiter lifestyle. Soft, breathable, and moisture-wicking, it moves comfortably through the day while maintaining a polished fit.\u003c\/p\u003e\n\u003cp data-start=\"1186\" data-end=\"1250\"\u003eFrom tee times to tiki bars, the Tini Dancer Polo fits right in.\u003c\/p\u003e\n\u003ch1 data-section-id=\"u0ybrq\" data-start=\"1257\" data-end=\"1271\"\u003eKey Features\u003c\/h1\u003e\n\u003cp data-start=\"1273\" data-end=\"1579\"\u003e• Premium \u003cstrong data-start=\"1283\" data-end=\"1323\"\u003eJohnnie-O stretch performance fabric\u003c\/strong\u003e\u003cbr data-start=\"1323\" data-end=\"1326\"\u003e• Lightweight and breathable for warm weather\u003cbr data-start=\"1371\" data-end=\"1374\"\u003e• Moisture-wicking comfort\u003cbr data-start=\"1400\" data-end=\"1403\"\u003e• Subtle \u003cstrong data-start=\"1412\" data-end=\"1449\"\u003eTini Dancer martini print pattern\u003c\/strong\u003e\u003cbr data-start=\"1449\" data-end=\"1452\"\u003e• Classic athletic golf fit\u003cbr data-start=\"1479\" data-end=\"1482\"\u003e• \u003cstrong data-start=\"1484\" data-end=\"1520\"\u003eExclusive Blueline collaboration\u003c\/strong\u003e\u003cbr data-start=\"1520\" data-end=\"1523\"\u003e• Designed for the \u003cstrong data-start=\"1542\" data-end=\"1579\"\u003eJupiter Florida coastal lifestyle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1581\" data-end=\"1593\"\u003ePerfect for:\u003c\/p\u003e\n\u003cp data-start=\"1595\" data-end=\"1672\"\u003e• Golf\u003cbr data-start=\"1601\" data-end=\"1604\"\u003e• Boating\u003cbr data-start=\"1613\" data-end=\"1616\"\u003e• Waterfront dining\u003cbr data-start=\"1635\" data-end=\"1638\"\u003e• Travel\u003cbr data-start=\"1646\" data-end=\"1649\"\u003e• Everyday coastal wear\u003c\/p\u003e","published_at":"2026-03-12T09:28:33-04:00","created_at":"2026-03-11T15:45:30-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Collabs","tags":["blueline apparel","Blueline Surf + Paddle Co.","Blueline Surf and Paddle Clothing","custom color","Golf","Johnnie O","polo"],"price":11500,"price_min":11500,"price_max":11500,"available":true,"price_varies":false,"compare_at_price":11500,"compare_at_price_min":11500,"compare_at_price_max":11500,"compare_at_price_varies":false,"variants":[{"id":43516702228558,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000154290","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Tini Dancer Polo – White | Jupiter Florida Coastal Performance Polo - S","public_title":"S","options":["S"],"price":11500,"weight":0,"compare_at_price":11500,"inventory_management":"shopify","barcode":"210000154290","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516702261326,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000154291","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Johnnie-O × Blueline Tini Dancer Polo – White | Jupiter Florida Coastal Performance Polo - M","public_title":"M","options":["M"],"price":11500,"weight":0,"compare_at_price":11500,"inventory_management":"shopify","barcode":"210000154291","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516702195790,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000154289","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Johnnie-O × Blueline Tini Dancer Polo – White | Jupiter Florida Coastal Performance Polo - L","public_title":"L","options":["L"],"price":11500,"weight":0,"compare_at_price":11500,"inventory_management":"shopify","barcode":"210000154289","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516702163022,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000154288","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Tini Dancer Polo – White | Jupiter Florida Coastal Performance Polo - XL","public_title":"XL","options":["XL"],"price":11500,"weight":0,"compare_at_price":11500,"inventory_management":"shopify","barcode":"210000154288","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516702130254,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000154287","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Johnnie-O × Blueline Tini Dancer Polo – White | Jupiter Florida Coastal Performance Polo - 2XL","public_title":"2XL","options":["2XL"],"price":11500,"weight":0,"compare_at_price":11500,"inventory_management":"shopify","barcode":"210000154287","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-tini-dancer-polo-white-pattern.webp?v=1773354393","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-tini-dancer-polo-white-front.jpg?v=1773354361"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-tini-dancer-polo-white-pattern.webp?v=1773354393","options":["Size"],"media":[{"alt":"Close up of Johnnie-O Tini Dancer martini print performance polo fabric","id":36525624131662,"position":1,"preview_image":{"aspect_ratio":0.8,"height":2000,"width":1600,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-tini-dancer-polo-white-pattern.webp?v=1773354393"},"aspect_ratio":0.8,"height":2000,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-tini-dancer-polo-white-pattern.webp?v=1773354393","width":1600},{"alt":"Johnnie-O × Blueline Tini Dancer Polo White performance golf polo in Jupiter Florida coastal lifestyle setting","id":36525584187470,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-tini-dancer-polo-white-front.jpg?v=1773354361"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-tini-dancer-polo-white-front.jpg?v=1773354361","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"482\" data-end=\"748\"\u003eThe \u003cstrong data-start=\"486\" data-end=\"535\"\u003eJohnnie-O × Blueline Tini Dancer Polo – White\u003c\/strong\u003e blends classic performance golf style with a little coastal personality. Featuring the subtle martini glass “Tini Dancer” print from Johnnie-O, this polo adds just enough fun while keeping a clean, elevated look.\u003c\/p\u003e\n\u003cp data-start=\"750\" data-end=\"935\"\u003eMade with lightweight stretch performance fabric, the shirt is designed to handle warm South Florida days whether you're on the course, out on the boat, or grabbing dinner by the water.\u003c\/p\u003e\n\u003cp data-start=\"937\" data-end=\"1184\"\u003eThis exclusive \u003cstrong data-start=\"952\" data-end=\"996\"\u003eBlueline Surf \u0026amp; Paddle Co. collaboration\u003c\/strong\u003e pairs Johnnie-O’s premium construction with the laid-back Jupiter lifestyle. Soft, breathable, and moisture-wicking, it moves comfortably through the day while maintaining a polished fit.\u003c\/p\u003e\n\u003cp data-start=\"1186\" data-end=\"1250\"\u003eFrom tee times to tiki bars, the Tini Dancer Polo fits right in.\u003c\/p\u003e\n\u003ch1 data-section-id=\"u0ybrq\" data-start=\"1257\" data-end=\"1271\"\u003eKey Features\u003c\/h1\u003e\n\u003cp data-start=\"1273\" data-end=\"1579\"\u003e• Premium \u003cstrong data-start=\"1283\" data-end=\"1323\"\u003eJohnnie-O stretch performance fabric\u003c\/strong\u003e\u003cbr data-start=\"1323\" data-end=\"1326\"\u003e• Lightweight and breathable for warm weather\u003cbr data-start=\"1371\" data-end=\"1374\"\u003e• Moisture-wicking comfort\u003cbr data-start=\"1400\" data-end=\"1403\"\u003e• Subtle \u003cstrong data-start=\"1412\" data-end=\"1449\"\u003eTini Dancer martini print pattern\u003c\/strong\u003e\u003cbr data-start=\"1449\" data-end=\"1452\"\u003e• Classic athletic golf fit\u003cbr data-start=\"1479\" data-end=\"1482\"\u003e• \u003cstrong data-start=\"1484\" data-end=\"1520\"\u003eExclusive Blueline collaboration\u003c\/strong\u003e\u003cbr data-start=\"1520\" data-end=\"1523\"\u003e• Designed for the \u003cstrong data-start=\"1542\" data-end=\"1579\"\u003eJupiter Florida coastal lifestyle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1581\" data-end=\"1593\"\u003ePerfect for:\u003c\/p\u003e\n\u003cp data-start=\"1595\" data-end=\"1672\"\u003e• Golf\u003cbr data-start=\"1601\" data-end=\"1604\"\u003e• Boating\u003cbr data-start=\"1613\" data-end=\"1616\"\u003e• Waterfront dining\u003cbr data-start=\"1635\" data-end=\"1638\"\u003e• Travel\u003cbr data-start=\"1646\" data-end=\"1649\"\u003e• Everyday coastal wear\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{"brand":"Johnnie-O"},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":305879613518,"handle":"blueline-exclusive-brand-collaborations","updated_at":"2026-11-07T07:12:06-05:00","published_at":"2026-03-13T15:36:30-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Exclusive Brand Collaborations","body_html":"\u003cp\u003eWelcome to the home of Blueline Surf \u0026amp; Paddle Co.’s exclusive, limited-edition partnership collections. We have teamed up with our favorite coastal, golf, and outdoor brands—\u003cb\u003eVineyard Vines, Johnnie-O, Free Fly, and Marsh Wear\u003c\/b\u003e—to design a premium line of custom apparel built specifically for the \u003cb\u003eJupiter lifestyle\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eFrom technical \u003cb\u003emen's sun shirts\u003c\/b\u003e and high-performance \u003cb\u003euv hooded shirts\u003c\/b\u003e built for long days on the Loxahatchee River, to sharp \u003cb\u003eperformance golf polos\u003c\/b\u003e and casual t-shirts ready for dinner by the Jupiter Lighthouse, these custom collaborations are available only through our Jupiter surf shop.\u003c\/p\u003e\n\u003cp\u003eExplore our individual brand collaboration gift guides below to find the perfect style for your next launch or a premium Father's Day gift.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eShop the collections online or select Free In-Store Pickup at our Jupiter, Florida location.\u003c\/i\u003e\u003c\/p\u003e","image":{"created_at":"2026-03-13T15:36:29-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427.jpg?v=1773430590"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":319424626766,"handle":"jupiter-florida-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-10-29T13:10:35-04:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Jupiter, Florida Gifts","body_html":"\u003cp\u003e\u003cstrong\u003eOrder by December 14 for Christmas delivery\u003c\/strong\u003e with USPS Ground Advantage or Free Shipping On Orders $99+ (USPS). Shopping local? Choose in-store pickup at our Jupiter shop.\u003c\/p\u003e\n\u003cp\u003eLooking for a gift that says Jupiter? Most of what you'll find here is Blueline's own, designed in Jupiter, Florida and only available from our shop: cozy Jupiter Florida hoodies and crewnecks, JUP and Jupiter Lighthouse hats, YETI x Blueline drinkware, oversized Blueline beach towels, local graphic tees, and our Johnnie-O and Vineyard Vines collabs.\u003c\/p\u003e\n\u003cp\u003eWhether they live here, spend the winter here or just wish they did, these are the gifts locals actually wear. Stocking stuffers start under $10.\u003c\/p\u003e","image":{"created_at":"2026-10-29T13:10:33-04:00","alt":"Blueline Surf \u0026 Paddle Co. Jupiter, Florida gifts","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019_109c33ac-4631-44a4-a00e-94c5539fab3b.jpg?v=1793293835"}},{"id":318696849486,"handle":"mens-polo","updated_at":"2026-11-07T07:12:06-05:00","published_at":"2026-10-20T11:29:44-04:00","sort_order":"created-desc","template_suffix":"mens-polo","published_scope":"global","title":"Men's Polos","body_html":"Johnnie-O and Vineyard Vines collab polos in custom colors, from our shop in Jupiter, Florida.","image":{"created_at":"2026-10-20T14:19:44-04:00","alt":"Johnnie-O x Blueline Lyndonn Striped Polo in Gulf Blue","width":1000,"height":1250,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/johnnie-o-x-blueline-lyndonn-striped-polo-gulf-blue.webp?v=1792520385"}},{"id":309821767758,"handle":"the-golf-dad","updated_at":"2026-11-04T16:35:35-05:00","published_at":"2026-06-02T14:20:09-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Golf Dad","body_html":"\u003cp data-start=\"155\" data-end=\"218\"\u003eFor the dad who'd rather be chasing birdies than sitting still.\u003c\/p\u003e\n\u003cp data-start=\"220\" data-end=\"558\"\u003eThe Golf Dad Collection brings together premium polos, lightweight layers, performance hats, golf towels, and gift ideas built for days on the course and evenings at the clubhouse. Whether he's playing a quick nine after work, teeing it up with friends on the weekend, or planning a golf trip, these are the essentials he'll actually use.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"745\"\u003eFeaturing performance fabrics, coastal-inspired style, and the relaxed Jupiter lifestyle, every piece in this collection is designed to move seamlessly from the first tee to happy hour.\u003c\/p\u003e\n\u003cp data-start=\"747\" data-end=\"834\"\u003ePerfect for Father's Day, birthdays, retirement gifts, and year-round golf enthusiasts.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"836\" data-end=\"852\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"853\" data-end=\"997\"\u003e\n\u003cli data-section-id=\"1njfze6\" data-start=\"853\" data-end=\"878\"\u003eGolfing in Florida heat\u003c\/li\u003e\n\u003cli data-section-id=\"nf2gbq\" data-start=\"879\" data-end=\"891\"\u003eGolf trips\u003c\/li\u003e\n\u003cli data-section-id=\"15qmeua\" data-start=\"892\" data-end=\"910\"\u003eClub tournaments\u003c\/li\u003e\n\u003cli data-section-id=\"1va4xqi\" data-start=\"911\" data-end=\"927\"\u003eWeekend rounds\u003c\/li\u003e\n\u003cli data-section-id=\"y7pr26\" data-start=\"928\" data-end=\"947\"\u003ePractice sessions\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"948\" data-end=\"968\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003cli data-section-id=\"dh9620\" data-start=\"969\" data-end=\"997\"\u003eCoastal country club style\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:43:11-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427_d801a11a-c6b4-40ca-91ec-8463857c2561.jpg?v=1780497791"}}]}
{"item":{"id":7769976078414,"title":"Blueline Diamond Logo T-Shirt – Pigment Cement","handle":"diamond-blueline-logo-tshirt-pigment-cement","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Diamond Logo T-Shirt in Pigment Cement features a classic geometric logo design printed on a soft, pigment-dyed tee. Inspired by everyday coastal living, this shirt offers a relaxed, broken-in feel from the first wear. A clean, versatile Blueline staple for anyone who loves simple style with a Jupiter touch.\u003c\/p\u003e","published_at":"2025-11-26T10:59:08-05:00","created_at":"2025-11-22T11:59:40-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43174978420814,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150319","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo T-Shirt – Pigment Cement - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150319","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43174978453582,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150320","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo T-Shirt – Pigment Cement - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150320","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43174978486350,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150321","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo T-Shirt – Pigment Cement - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150321","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43174978388046,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150318","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo T-Shirt – Pigment Cement - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150318","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43174977667150,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150317","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo T-Shirt – Pigment Cement - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150317","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Diamond_Blueline_Logo_T-Shirt_Pigment_Cement.png?v=1765040276","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Beige_t-shirt_with_a_diamond_blueline_logo.png?v=1765040301"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Diamond_Blueline_Logo_T-Shirt_Pigment_Cement.png?v=1765040276","options":["Size"],"media":[{"alt":"Diamond Blueline Logo T-Shirt Pigment Cement with geometric back logo – back view","id":31338010247246,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Diamond_Blueline_Logo_T-Shirt_Pigment_Cement.png?v=1765040276"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Diamond_Blueline_Logo_T-Shirt_Pigment_Cement.png?v=1765040276","width":1080},{"alt":"Beige t-shirt with a diamond blueline logo on a white background","id":31338010411086,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Beige_t-shirt_with_a_diamond_blueline_logo.png?v=1765040301"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Beige_t-shirt_with_a_diamond_blueline_logo.png?v=1765040301","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Diamond Logo T-Shirt in Pigment Cement features a classic geometric logo design printed on a soft, pigment-dyed tee. Inspired by everyday coastal living, this shirt offers a relaxed, broken-in feel from the first wear. A clean, versatile Blueline staple for anyone who loves simple style with a Jupiter touch.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}}]}
{"item":{"id":7677666328654,"title":"Turtlebox Ranger Waterproof Bluetooth Speaker","handle":"turtle-box-ranger","description":"\u003cp\u003eThe Ranger is the smallest Turtlebox and the easiest to grab and go. It weighs 2.4 pounds, puts out 105 decibels and plays for more than 12 hours on a charge.\u003c\/p\u003e\n\u003cp\u003eMagnetic side mounts and stainless tie-downs let it ride on a golf cart, a T-top or a beach cart. One thing to know: unlike the Cub and the Gen 3, the Ranger does not float, so clip it down when you're on the water. We have it in stock in Mossy Oak.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmallest, most portable Turtlebox at 2.4 lbs, 8.05\" x 3.15\" x 3.15\"\u003c\/li\u003e\n\u003cli\u003e105 decibels from a Class D amp with DSP tuning\u003c\/li\u003e\n\u003cli\u003eIP67 waterproof and submersible to 3 feet for 30 minutes, but it does not float\u003c\/li\u003e\n\u003cli\u003e12+ hours of battery (25.2 Wh)\u003c\/li\u003e\n\u003cli\u003eParty Mode and TWS stereo pairing, Bluetooth 5.4\u003c\/li\u003e\n\u003cli\u003eMagnetic side mounts, stainless steel tie-downs and USB-C charging for your devices\u003c\/li\u003e\n\u003cli\u003eSized for groups of 1 to 10\u003c\/li\u003e\n\u003cli\u003eIn stock in Mossy Oak and River Rock\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e golf carts, paddle trips, beach walks, tailgates and 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We have it in stock in Mossy Oak.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmallest, most portable Turtlebox at 2.4 lbs, 8.05\" x 3.15\" x 3.15\"\u003c\/li\u003e\n\u003cli\u003e105 decibels from a Class D amp with DSP tuning\u003c\/li\u003e\n\u003cli\u003eIP67 waterproof and submersible to 3 feet for 30 minutes, but it does not float\u003c\/li\u003e\n\u003cli\u003e12+ hours of battery (25.2 Wh)\u003c\/li\u003e\n\u003cli\u003eParty Mode and TWS stereo pairing, Bluetooth 5.4\u003c\/li\u003e\n\u003cli\u003eMagnetic side mounts, stainless steel tie-downs and USB-C charging for your devices\u003c\/li\u003e\n\u003cli\u003eSized for groups of 1 to 10\u003c\/li\u003e\n\u003cli\u003eIn stock in Mossy Oak and River Rock\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e golf carts, paddle trips, beach walks, tailgates and travel\u003c\/p\u003e"},"options":[{"name":"Color","position":1,"values":["Mossy Oak","River Rock","Gray","Tan","Ivory","Orange","Delta","Americana"]}],"custom_metafields":{"super_pdp":{"hook":"The smallest Turtlebox. Grab it, clip it on and go.","hero_eyebrow":"Now in Mossy Oak","hero_heading":"Grab and go","hero_text":"At 2.4 pounds, the Ranger rides anywhere: the golf cart, the T-top, the beach cart. 105 decibels and 12+ hours of battery in the smallest Turtlebox we carry.","moments_heading":"Where it goes","moments":[{"title":"The golf cart","text":"Magnetic mounts keep it right where you put it."},{"title":"Beach walks","text":"Light enough to carry with one hand."},{"title":"Tailgates","text":"Twelve hours of music from kickoff to cooldown."},{"title":"Travel","text":"Small enough to pack, tough enough to toss in the bag."},{"title":"The T-top","text":"Clip it on with the stainless tie-downs."},{"title":"The garage or the shop","text":"Plays while you work."}],"tips_intro":"We've been part of Jupiter since 2010. A few things we've learned along the way.","tips":[{"label":"On the water","title":"Clip it down","text":"The Ranger is waterproof but it does not float, so use the tie-downs on the boat or paddleboard. If you want one that floats, look at the Cub."},{"label":"Golf cart","title":"Let the magnets do the work","text":"The magnetic side mounts grab onto metal, like a golf cart frame, so it rides along without a bracket."},{"label":"Salt life","title":"Rinse it after a salty day","text":"These are built for fresh and saltwater. A quick freshwater rinse after a day on the boat or the beach keeps sand and salt out of the buttons and ports."}],"story_eyebrow":"Mossy Oak","story_heading":"Camo for the coast","story_text":"We stock the Ranger in Mossy Oak camo and River Rock. Same Ranger inside: same sound, same battery, same waterproof build.","specs_heading":"The specs","specs":[{"big":"105","label":"Decibels","text":"Class D amp with DSP tuning."},{"big":"12+","label":"Hours of battery","text":"25.2 Wh lithium-ion."},{"big":"IP67","label":"Waterproof","text":"Submersible to 3 feet. Does not float."},{"big":"2.4","label":"Pounds","text":"8.05\" x 3.15\" x 3.15\"."},{"big":"1 to 10","label":"People","text":"Party Mode and TWS stereo pairing."}],"faqs":[{"q":"Does it float?","a":"No. The Ranger is IP67 waterproof and submersible to 3 feet for 30 minutes, but it does not float. Use the tie-downs on the water, or go with the Cub or Original Gen 3, which do float."},{"q":"Will it stay on my golf cart?","a":"The magnetic side mounts hold it to metal surfaces, and the stainless tie-downs work anywhere else."}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027879502,"handle":"jupiter-accessories","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-09-11T11:22:14-04:00","sort_order":"manual","template_suffix":"accessories","published_scope":"global","title":"Accessories","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover Jupiter accessories inspired by living in beautiful South Florida, where everyday feels like a vacation. Shop hacky sacks, JUP stickers, YETIs, Turtlebox speakers, towels, gifts, and everyday beach essentials.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1535,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_Aug_12_2026_02_00_53_PM.png?v=1786559334"}},{"id":311926653006,"handle":"beach-sandbar-tailgate-gear","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-26T16:03:38-04:00","sort_order":"manual","template_suffix":"beach-sandbar-tailgate","published_scope":"global","title":"Beach, Sandbar \u0026 Tailgate Gear","body_html":"\u003cp data-path-to-node=\"6,0\"\u003eNothing says 4th of July better than a sandbar party. Music, friends, cold beverages, Bahama-blue water, and of course, fun times. We have the sandbar essentials in stock and ready for you down at Blueline.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6,1\"\u003eWhether you need the crystal-clear, waterproof punch of the new \u003cb data-path-to-node=\"6,1\" data-index-in-node=\"64\"\u003eTurtlebox Cub\u003c\/b\u003e speaker, a couple of heavy-duty \u003cb data-path-to-node=\"6,1\" data-index-in-node=\"110\"\u003ehacky sacks\u003c\/b\u003e to keep the kids entertained in the shallows, a rugged \u003cb data-path-to-node=\"6,1\" data-index-in-node=\"177\"\u003eYeti cooler\u003c\/b\u003e to lock down the ice, or quick-drying \u003cb data-path-to-node=\"6,1\" data-index-in-node=\"227\"\u003eNomadix towels\u003c\/b\u003e for the boat ride home—we’ve got your holiday weekend completely dialed in.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"6,3\"\u003eLocal Jupiter Gear Drop \u0026amp; Pickup\u003c\/h3\u003e\n\u003cp data-path-to-node=\"6,4\"\u003ePlanning your day atthe \u003cstrong\u003esandbar\u003c\/strong\u003e or anchoring down near Catos Bridge for the fireworks? Don't stress about holiday shipping delays or missing the boat. Order your holiday gear online now and select \u003cb data-path-to-node=\"6,4\" data-index-in-node=\"219\"\u003eFree In-Store Pickup\u003c\/b\u003e at checkout to grab your essentials directly from our Jupiter shop counter before you launch!\u003c\/p\u003e","image":{"created_at":"2026-06-26T16:03:37-04:00","alt":null,"width":1080,"height":1920,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/19.png?v=1782504218"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-11-10T09:36:39-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cstrong\u003eOrder by December 14 for Christmas delivery\u003c\/strong\u003e with USPS Ground Advantage or Free Shipping On Orders $99+ (USPS). Shopping local? Choose in-store pickup at our Jupiter shop.\u003c\/p\u003e\n\u003cp\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-11-08T07:10:04-05:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}},{"id":313289506894,"handle":"mini-season-2026","updated_at":"2026-11-07T07:12:06-05:00","published_at":"2026-07-27T10:40:22-04:00","sort_order":"manual","template_suffix":null,"published_scope":"global","title":"Mini Season 2026","body_html":null,"image":{"created_at":"2026-07-27T10:40:21-04:00","alt":"","width":552,"height":340,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Screenshot_2026-05-04_at_12.58.54_PM_2598af04-833e-41cd-a4d1-52ee59ed59e6.png?v=1785163222"}},{"id":305423220814,"handle":"spring-break-gear-guide","updated_at":"2026-11-07T07:12:06-05:00","published_at":"2026-03-10T12:50:23-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Spring Break Gear Guide","body_html":"\u003cp\u003eAll your must have products for Spring Break 2026 in one place. Gear up and start packing your bags today. \u003c\/p\u003e","image":{"created_at":"2026-03-10T14:21:48-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-123_1.jpg?v=1773166908"}},{"id":309822226510,"handle":"the-fishing-dad","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-02T14:37:38-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Fishing Dad","body_html":"\u003cp data-start=\"156\" data-end=\"247\"\u003eBuilt for early mornings, tight lines, and stories that get better every time they're told.\u003c\/p\u003e\n\u003cp data-start=\"249\" data-end=\"604\"\u003eThe Fishing Dad Collection features performance sun shirts, technical fishing apparel, coastal lifestyle gear, hats, accessories, and gift ideas designed for dads who feel most at home on the water. Whether he's running offshore, cruising the Intracoastal, heading to the sandbar, or casting from the dock, these are the pieces he'll reach for every trip.\u003c\/p\u003e\n\u003cp data-start=\"606\" data-end=\"808\"\u003eInspired by the boating and fishing lifestyle of Jupiter, Florida, this collection combines sun protection, comfort, and performance with the laid-back coastal style Blueline Surf \u0026amp; Paddle is known for.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"911\"\u003eFrom Father's Day gifts to everyday fishing essentials, you'll find gear built for life on the water.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"913\" data-end=\"929\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"930\" data-end=\"1051\"\u003e\n\u003cli data-section-id=\"1u04iog\" data-start=\"930\" data-end=\"948\"\u003eOffshore fishing\u003c\/li\u003e\n\u003cli data-section-id=\"syiamw\" data-start=\"949\" data-end=\"966\"\u003eInshore fishing\u003c\/li\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"967\" data-end=\"976\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"1neysr2\" data-start=\"977\" data-end=\"991\"\u003eSandbar days\u003c\/li\u003e\n\u003cli data-section-id=\"da2vir\" data-start=\"992\" data-end=\"1014\"\u003eDockside happy hours\u003c\/li\u003e\n\u003cli data-section-id=\"1iqjqq9\" data-start=\"1015\" data-end=\"1030\"\u003eBahamas trips\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"1031\" data-end=\"1051\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:39:00-04:00","alt":null,"width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-086_370cfd20-8c8d-4de4-aa6d-c0c3ae98e8ac.jpg?v=1780497598"}},{"id":309821767758,"handle":"the-golf-dad","updated_at":"2026-11-04T16:35:35-05:00","published_at":"2026-06-02T14:20:09-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Golf Dad","body_html":"\u003cp data-start=\"155\" data-end=\"218\"\u003eFor the dad who'd rather be chasing birdies than sitting still.\u003c\/p\u003e\n\u003cp data-start=\"220\" data-end=\"558\"\u003eThe Golf Dad Collection brings together premium polos, lightweight layers, performance hats, golf towels, and gift ideas built for days on the course and evenings at the clubhouse. Whether he's playing a quick nine after work, teeing it up with friends on the weekend, or planning a golf trip, these are the essentials he'll actually use.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"745\"\u003eFeaturing performance fabrics, coastal-inspired style, and the relaxed Jupiter lifestyle, every piece in this collection is designed to move seamlessly from the first tee to happy hour.\u003c\/p\u003e\n\u003cp data-start=\"747\" data-end=\"834\"\u003ePerfect for Father's Day, birthdays, retirement gifts, and year-round golf enthusiasts.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"836\" data-end=\"852\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"853\" data-end=\"997\"\u003e\n\u003cli data-section-id=\"1njfze6\" data-start=\"853\" data-end=\"878\"\u003eGolfing in Florida heat\u003c\/li\u003e\n\u003cli data-section-id=\"nf2gbq\" data-start=\"879\" data-end=\"891\"\u003eGolf trips\u003c\/li\u003e\n\u003cli data-section-id=\"15qmeua\" data-start=\"892\" data-end=\"910\"\u003eClub tournaments\u003c\/li\u003e\n\u003cli data-section-id=\"1va4xqi\" data-start=\"911\" data-end=\"927\"\u003eWeekend rounds\u003c\/li\u003e\n\u003cli data-section-id=\"y7pr26\" data-start=\"928\" data-end=\"947\"\u003ePractice sessions\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"948\" data-end=\"968\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003cli data-section-id=\"dh9620\" data-start=\"969\" data-end=\"997\"\u003eCoastal country club style\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:43:11-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427_d801a11a-c6b4-40ca-91ec-8463857c2561.jpg?v=1780497791"}},{"id":309821997134,"handle":"the-surf-dad","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-02T14:29:30-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Surf Dad","body_html":"\u003cp data-start=\"144\" data-end=\"211\"\u003eFor the dads who still check the waves before checking their email.\u003c\/p\u003e\n\u003cp data-start=\"213\" data-end=\"561\"\u003eThe Surf Dad Collection is built for early morning sessions, beach days with the family, surf trips, and the laid-back coastal lifestyle that comes with living near the ocean. Featuring premium UV sun shirts, surf apparel, boardshorts, t-shirts, hats, and accessories, these are the essentials every surfer appreciates both in and out of the water.\u003c\/p\u003e\n\u003cp data-start=\"563\" data-end=\"858\"\u003eInspired by the surf culture of Jupiter, Florida, this collection blends performance, comfort, and timeless coastal style. Whether he's paddling out before work, chasing swell on vacation, or spending the day at the beach with the family, these are the pieces designed for life around the ocean.\u003c\/p\u003e\n\u003cp data-start=\"860\" data-end=\"938\"\u003ePerfect for Father's Day, birthdays, and dads who never stopped being surfers.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"940\" data-end=\"956\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"957\" data-end=\"1069\"\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"957\" data-end=\"966\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"nrl11m\" data-start=\"967\" data-end=\"979\"\u003eBeach days\u003c\/li\u003e\n\u003cli data-section-id=\"1i9odhg\" data-start=\"980\" data-end=\"998\"\u003eFamily vacations\u003c\/li\u003e\n\u003cli data-section-id=\"1iqjqq9\" data-start=\"999\" data-end=\"1014\"\u003eBahamas trips\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1015\" data-end=\"1031\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"134k8rb\" data-start=\"1032\" data-end=\"1048\"\u003eCoastal travel\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"1049\" data-end=\"1069\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:41:59-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231218_Panas-0067.jpg?v=1780497719"}},{"id":296104788046,"handle":"turtlebox-speakers","updated_at":"2026-11-04T16:35:35-05:00","published_at":"2025-08-14T09:13:40-04:00","sort_order":"manual","template_suffix":"turtle-box","published_scope":"global","title":"Turtlebox Speakers","body_html":"\u003cdiv style=\"padding: 10px 0; max-width: 900px; margin: 0 auto; line-height: 1.6; font-family: inherit;\"\u003e\n\n \u003ch2\u003eWhere Can I Buy Turtlebox Waterproof Speakers in Jupiter, FL?\u003c\/h2\u003e\n \u003cp\u003eBlueline Surf \u0026amp; Paddle Co. is an authorized retail dealer for Turtlebox Speakers at our storefront location in Jupiter, Florida. Engineered explicitly for harsh marine environments, sandbars, offshore fishing boats, and backcountry paddling trips, Turtlebox delivers the ultimate rugged, loud, and 100% waterproof outdoor audio experience in South Florida.\u003c\/p\u003e\n\n \u003ch3\u003eTurtlebox Marine Audio Features \u0026amp; Technical Specifications\u003c\/h3\u003e\n \u003ctable style=\"width:100%; border-collapse: collapse; margin-top: 15px; margin-bottom: 20px;\"\u003e\n \u003cthead\u003e\n \u003ctr style=\"background-color: #f8f9fa; border-bottom: 2px solid #ddd;\"\u003e\n \u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left; font-weight: bold;\"\u003eTechnical Parameter\u003c\/th\u003e\n \u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left; font-weight: bold;\"\u003ePerformance Specification\u003c\/th\u003e\n \u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left; font-weight: bold;\"\u003eOutdoor \/ Marine Utility\u003c\/th\u003e\n \u003c\/tr\u003e\n \u003c\/thead\u003e\n \u003ctbody\u003e\n \u003ctr\u003e\n \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eAcoustic Output\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e120 Decibels (dB) of distortion-free sound\u003c\/td\u003e\n \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eCuts cleanly through wind, rushing water, and roaring boat engines out on the ocean.\u003c\/td\u003e\n \u003c\/tr\u003e\n \u003ctr\u003e\n \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eWaterproof Rating\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eIP67 Certified Waterproof \u0026amp; Dustproof\u003c\/td\u003e\n \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eFully submersible in saltwater; completely seals out fine beach sand and heavy downpours.\u003c\/td\u003e\n \u003c\/tr\u003e\n \u003ctr\u003e\n \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eBattery Performance\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e85 watt-hour Lithium-Ion battery pack\u003c\/td\u003e\n \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eProvides up to 25 hours of continuous music runtime at easy listening levels, or 6+ hours at maximum volume.\u003c\/td\u003e\n \u003c\/tr\u003e\n \u003ctr\u003e\n \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eStereo Pairing\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eTrue Wireless Stereo (TWS) Bluetooth 5.0\u003c\/td\u003e\n \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eWirelessly pairs two separate Gen 2 Turtlebox speakers together for true Left\/Right surround sound.\u003c\/td\u003e\n \u003c\/tr\u003e\n \u003c\/tbody\u003e\n \u003c\/table\u003e\n\n \u003cp\u003eOur rotating inventory features premium color variants including the Turtlebox Ranger, custom limited editions, and heavy-duty tie-down straps designed to lock your speaker securely onto boat decks, skiffs, ATVs, or kayak storage wells.\u003c\/p\u003e\n\n \u003cp style=\"margin-top: 20px;\"\u003e\n \u003ca href=\"\/pages\/kayak-paddleboard-rentals-jupiter\" style=\"color: #000; font-weight: bold; text-decoration: underline;\"\u003e➔ Rent Paddle Gear to Test Audio on the Water\u003c\/a\u003e\n \u003c\/p\u003e\n\n\u003c\/div\u003e","image":{"created_at":"2025-08-14T09:13:39-04:00","alt":null,"width":1200,"height":800,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/guy-pushing-kayak-with-green-original.webp?v=1755177220"}},{"id":303986081870,"handle":"valentines-day-gifts-for-him","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-02-04T09:42:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Him","body_html":"\u003ch3 data-start=\"331\" data-end=\"364\"\u003eValentine’s Day Gifts for Him\u003c\/h3\u003e\n\u003cp data-start=\"365\" data-end=\"558\"\u003eFinding the right gift doesn’t have to be complicated. Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-11-10T09:36:58-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cstrong\u003eOrder by December 14 for Christmas delivery\u003c\/strong\u003e with USPS Ground Advantage or Free Shipping On Orders $99+ (USPS). Shopping local? Choose in-store pickup at our Jupiter shop.\u003c\/p\u003e\n\u003cp\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
{"item":{"id":7888216129614,"title":"Black Marlin Performance Hat | UV Lite Snapback","handle":"marlin-logo-uv-lite-hat-black-hc-sc","description":"\u003cp data-start=\"408\" data-end=\"723\"\u003eBuilt for long days under the Florida sun, the Blueline Marlin UV Lite Hat combines lightweight comfort with clean coastal style. Whether you are running offshore, fishing the inlet, hanging at the sandbar or grabbing tacos after sunset, this performance snapback is designed for everyday wear on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"725\" data-end=\"1002\"\u003eFeaturing our Marlin logo patch on a lightweight black performance build, this hat delivers breathable comfort for hot days in Jupiter, Florida and beyond. The UV Lite construction keeps things light and comfortable while the structured fit gives it that classic Blueline look.\u003c\/p\u003e\n\u003cp data-start=\"1004\" data-end=\"1149\"\u003eFrom the boat to the beach to the bar, this one was made for the salt life crowd that somehow always smells faintly like sunscreen and mahi. \u003c\/p\u003e\n\u003ch3 data-section-id=\"q4c1cr\" data-start=\"1151\" data-end=\"1164\"\u003eFeatures:\u003c\/h3\u003e\n\u003cul data-start=\"1165\" data-end=\"1431\"\u003e\n\u003cli data-section-id=\"1d2ttt0\" data-start=\"1165\" data-end=\"1204\"\u003eLightweight UV Lite performance hat\u003c\/li\u003e\n\u003cli data-section-id=\"1yxgy3s\" data-start=\"1205\" data-end=\"1242\"\u003eBreathable design for hot weather\u003c\/li\u003e\n\u003cli data-section-id=\"15bc8cg\" data-start=\"1243\" data-end=\"1281\"\u003eStructured crown with snapback fit\u003c\/li\u003e\n\u003cli data-section-id=\"1x5aix6\" data-start=\"1282\" data-end=\"1310\"\u003eBlack performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"ll3xfd\" data-start=\"1311\" data-end=\"1338\"\u003eMarlin logo patch front\u003c\/li\u003e\n\u003cli data-section-id=\"1159yn3\" data-start=\"1339\" data-end=\"1384\"\u003eGreat for fishing, boating and beach days\u003c\/li\u003e\n\u003cli data-section-id=\"bmcz92\" data-start=\"1385\" data-end=\"1431\"\u003eDesigned for the Jupiter Florida lifestyle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1433\" data-end=\"1445\"\u003ePerfect for:\u003c\/p\u003e\n\u003cul data-start=\"1446\" data-end=\"1581\"\u003e\n\u003cli data-section-id=\"1rq1xng\" data-start=\"1446\" data-end=\"1472\"\u003eOffshore fishing trips\u003c\/li\u003e\n\u003cli data-section-id=\"1xo3wh\" data-start=\"1473\" data-end=\"1493\"\u003eSandbar weekends\u003c\/li\u003e\n\u003cli data-section-id=\"p356e1\" data-start=\"1494\" data-end=\"1524\"\u003ePaddleboarding and boating\u003c\/li\u003e\n\u003cli data-section-id=\"h0gyo6\" data-start=\"1525\" data-end=\"1555\"\u003eSurf checks and beach days\u003c\/li\u003e\n\u003cli data-section-id=\"zwsjpv\" data-start=\"1556\" data-end=\"1581\"\u003eEveryday Florida wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2026-05-01T09:27:05-04:00","created_at":"2026-04-24T10:13:55-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["Blueline Hat","Fishing Hat","Marlin Hat","Performance Hat","snapback hat","UV Lite Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43667103252558,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000158299","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Black Marlin Performance Hat | UV Lite Snapback","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000158299","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/black-marlin-performance-hat-jupiter-florida-2.jpg?v=1780263017"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/black-marlin-performance-hat-jupiter-florida-2.jpg?v=1780263017","options":["Title"],"media":[{"alt":"Black marlin performance snapback hat designed for fishing boating and beach days in Jupiter Florida","id":38182817235022,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/black-marlin-performance-hat-jupiter-florida-2.jpg?v=1780263017"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/black-marlin-performance-hat-jupiter-florida-2.jpg?v=1780263017","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"408\" data-end=\"723\"\u003eBuilt for long days under the Florida sun, the Blueline Marlin UV Lite Hat combines lightweight comfort with clean coastal style. Whether you are running offshore, fishing the inlet, hanging at the sandbar or grabbing tacos after sunset, this performance snapback is designed for everyday wear on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"725\" data-end=\"1002\"\u003eFeaturing our Marlin logo patch on a lightweight black performance build, this hat delivers breathable comfort for hot days in Jupiter, Florida and beyond. The UV Lite construction keeps things light and comfortable while the structured fit gives it that classic Blueline look.\u003c\/p\u003e\n\u003cp data-start=\"1004\" data-end=\"1149\"\u003eFrom the boat to the beach to the bar, this one was made for the salt life crowd that somehow always smells faintly like sunscreen and mahi. \u003c\/p\u003e\n\u003ch3 data-section-id=\"q4c1cr\" data-start=\"1151\" data-end=\"1164\"\u003eFeatures:\u003c\/h3\u003e\n\u003cul data-start=\"1165\" data-end=\"1431\"\u003e\n\u003cli data-section-id=\"1d2ttt0\" data-start=\"1165\" data-end=\"1204\"\u003eLightweight UV Lite performance hat\u003c\/li\u003e\n\u003cli data-section-id=\"1yxgy3s\" data-start=\"1205\" data-end=\"1242\"\u003eBreathable design for hot weather\u003c\/li\u003e\n\u003cli data-section-id=\"15bc8cg\" data-start=\"1243\" data-end=\"1281\"\u003eStructured crown with snapback fit\u003c\/li\u003e\n\u003cli data-section-id=\"1x5aix6\" data-start=\"1282\" data-end=\"1310\"\u003eBlack performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"ll3xfd\" data-start=\"1311\" data-end=\"1338\"\u003eMarlin logo patch front\u003c\/li\u003e\n\u003cli data-section-id=\"1159yn3\" data-start=\"1339\" data-end=\"1384\"\u003eGreat for fishing, boating and beach days\u003c\/li\u003e\n\u003cli data-section-id=\"bmcz92\" data-start=\"1385\" data-end=\"1431\"\u003eDesigned for the Jupiter Florida lifestyle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1433\" data-end=\"1445\"\u003ePerfect for:\u003c\/p\u003e\n\u003cul data-start=\"1446\" data-end=\"1581\"\u003e\n\u003cli data-section-id=\"1rq1xng\" data-start=\"1446\" data-end=\"1472\"\u003eOffshore fishing trips\u003c\/li\u003e\n\u003cli data-section-id=\"1xo3wh\" data-start=\"1473\" data-end=\"1493\"\u003eSandbar weekends\u003c\/li\u003e\n\u003cli data-section-id=\"p356e1\" data-start=\"1494\" data-end=\"1524\"\u003ePaddleboarding and boating\u003c\/li\u003e\n\u003cli data-section-id=\"h0gyo6\" data-start=\"1525\" data-end=\"1555\"\u003eSurf checks and beach days\u003c\/li\u003e\n\u003cli data-section-id=\"zwsjpv\" data-start=\"1556\" data-end=\"1581\"\u003eEveryday Florida wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":293539938382,"handle":"bahamas-bound","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2025-06-03T11:47:32-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Bahamas Bound","body_html":"\u003cp data-start=\"1733\" data-end=\"1884\"\u003eThe Bahamas Bound collection was built for boat days, offshore fishing trips, paddle sessions, beach weekends, and the South Florida coastal lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"1886\" data-end=\"2098\"\u003eFeaturing men’s and women’s UV sun shirts, lightweight performance apparel, premium hats, towels, and everyday beach essentials from brands including Outerknown alongside original Blueline Surf \u0026amp; Paddle Co. gear.\u003c\/p\u003e\n\u003cp data-start=\"2100\" data-end=\"2313\"\u003eWhether you're heading offshore from Jupiter Inlet, spending the weekend at the sandbar, or planning your next Bahamas crossing, this collection was designed for comfort, sun protection, and life around the water.\u003c\/p\u003e\n\u003cp data-start=\"2315\" data-end=\"2374\"\u003ePopular categories in the Bahamas Bound collection include:\u003c\/p\u003e\n\u003cul data-start=\"2375\" data-end=\"2525\"\u003e\n\u003cli data-section-id=\"1i14sxs\" data-start=\"2375\" data-end=\"2392\"\u003eMen’s UV shirts\u003c\/li\u003e\n\u003cli data-section-id=\"dafvaw\" data-start=\"2393\" data-end=\"2412\"\u003eWomen’s UV shirts\u003c\/li\u003e\n\u003cli data-section-id=\"1u36hgv\" data-start=\"2413\" data-end=\"2431\"\u003eYouth UV apparel\u003c\/li\u003e\n\u003cli data-section-id=\"175qq0p\" data-start=\"2432\" data-end=\"2458\"\u003eCoastal performance hats\u003c\/li\u003e\n\u003cli data-section-id=\"10p6rbn\" data-start=\"2459\" data-end=\"2473\"\u003eBeach towels\u003c\/li\u003e\n\u003cli data-section-id=\"fbsc8g\" data-start=\"2474\" data-end=\"2498\"\u003eSurf lifestyle apparel\u003c\/li\u003e\n\u003cli data-section-id=\"ct9z1k\" data-start=\"2499\" data-end=\"2525\"\u003eFlorida coastal clothing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2527\" data-end=\"2619\"\u003eShop premium coastal apparel online or visit Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida.\u003c\/p\u003e","image":{"created_at":"2025-06-03T11:47:31-04:00","alt":"Boating in the Bahamas, crystal clear, blue waters wearing Blueline Surf and Paddle Co. UV Sun Shirts with the Florida Box Logo. ","width":294,"height":191,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Screenshot_2025-11-19_at_5.26.32_PM.png?v=1763591274"}},{"id":284027781198,"handle":"hats","updated_at":"2026-11-08T07:10:04-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-11-07T07:12:06-05:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":309858041934,"handle":"surf-hats","updated_at":"2026-10-19T13:21:00-04:00","published_at":"2026-06-03T10:05:26-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Surf Hats","body_html":"\u003cp data-start=\"581\" data-end=\"710\"\u003eFrom checking the morning surf to spending the afternoon at the beach, the right hat is essential for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"1114\"\u003eOur Surf Hat Collection features lightweight performance hats, rope hats, trucker hats, and coastal-inspired styles designed for surfing, beach days, boating, paddleboarding, travel, and everyday wear. Inspired by the laid-back lifestyle of Jupiter, Florida, these hats are built to keep you comfortable whether you're walking the beach, heading offshore, or grabbing a post-session drink with friends.\u003c\/p\u003e\n\u003cp data-start=\"1116\" data-end=\"1262\"\u003eFeaturing breathable materials, performance fabrics, and classic coastal designs, these are the hats you'll reach for every time you head outside.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1413\"\u003eWhether you call Jupiter home year-round or simply wish you did, our collection of surf hats brings a piece of the Florida lifestyle wherever you go.\u003c\/p\u003e","image":{"created_at":"2026-06-03T10:48:17-04:00","alt":"Three surfers carrying longboards along a Jupiter, Florida beach wearing Blueline Surf \u0026 Paddle surf hats on a sunny coastal morning.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-106.jpg?v=1780499485"}},{"id":309822226510,"handle":"the-fishing-dad","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-02T14:37:38-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Fishing Dad","body_html":"\u003cp data-start=\"156\" data-end=\"247\"\u003eBuilt for early mornings, tight lines, and stories that get better every time they're told.\u003c\/p\u003e\n\u003cp data-start=\"249\" data-end=\"604\"\u003eThe Fishing Dad Collection features performance sun shirts, technical fishing apparel, coastal lifestyle gear, hats, accessories, and gift ideas designed for dads who feel most at home on the water. Whether he's running offshore, cruising the Intracoastal, heading to the sandbar, or casting from the dock, these are the pieces he'll reach for every trip.\u003c\/p\u003e\n\u003cp data-start=\"606\" data-end=\"808\"\u003eInspired by the boating and fishing lifestyle of Jupiter, Florida, this collection combines sun protection, comfort, and performance with the laid-back coastal style Blueline Surf \u0026amp; Paddle is known for.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"911\"\u003eFrom Father's Day gifts to everyday fishing essentials, you'll find gear built for life on the water.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"913\" data-end=\"929\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"930\" data-end=\"1051\"\u003e\n\u003cli data-section-id=\"1u04iog\" data-start=\"930\" data-end=\"948\"\u003eOffshore fishing\u003c\/li\u003e\n\u003cli data-section-id=\"syiamw\" data-start=\"949\" data-end=\"966\"\u003eInshore fishing\u003c\/li\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"967\" data-end=\"976\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"1neysr2\" data-start=\"977\" data-end=\"991\"\u003eSandbar days\u003c\/li\u003e\n\u003cli data-section-id=\"da2vir\" data-start=\"992\" data-end=\"1014\"\u003eDockside happy hours\u003c\/li\u003e\n\u003cli data-section-id=\"1iqjqq9\" data-start=\"1015\" data-end=\"1030\"\u003eBahamas trips\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"1031\" data-end=\"1051\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:39:00-04:00","alt":null,"width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-086_370cfd20-8c8d-4de4-aa6d-c0c3ae98e8ac.jpg?v=1780497598"}}]}
{"item":{"id":7515911782478,"title":"Blueline E-Gift Card","handle":"blueline-gift-card","description":"\u003cp data-end=\"543\" data-start=\"300\"\u003e\u003cstrong data-end=\"368\" data-start=\"300\"\u003eGive the gift of Jupiter vibes with a Blueline E-Gift Card.\u003c\/strong\u003e Perfect for birthdays, holidays, thank-yous, or treating your favorite South Florida friend or beach lover. Redeemable \u003cstrong data-end=\"497\" data-start=\"475\"\u003eonline or in-store\u003c\/strong\u003e at Blueline Surf \u0026amp; Paddle Co. in Jupiter, FL.\u003c\/p\u003e\n\u003cp data-end=\"691\" data-start=\"545\"\u003eLet them choose from rentals, apparel, surf shirts, UV sun shirts, hats, accessories, and more. Sent instantly by email, ready to use in just a few clicks.\u003c\/p\u003e\n\u003cp data-end=\"765\" data-start=\"693\"\u003e\u003cstrong data-end=\"765\" data-start=\"693\"\u003eAvailable in multiple amounts. Never expires. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e*Digital gift cards can be used online AND in-store*\u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","published_at":"2024-12-27T14:24:40-05:00","created_at":"2024-11-26T09:36:02-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Gift Card","tags":["Gift Card"],"price":2500,"price_min":2500,"price_max":50000,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42058490609742,"title":"$25.00","option1":"$25.00","option2":null,"option3":null,"sku":"90609742","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $25.00","public_title":"$25.00","options":["$25.00"],"price":2500,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"90609742","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42058490642510,"title":"$50.00","option1":"$50.00","option2":null,"option3":null,"sku":"90642510","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $50.00","public_title":"$50.00","options":["$50.00"],"price":5000,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"90642510","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43136459276366,"title":"$75.00","option1":"$75.00","option2":null,"option3":null,"sku":"59276366","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $75.00","public_title":"$75.00","options":["$75.00"],"price":7500,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"59276366","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42058490675278,"title":"$100.00","option1":"$100.00","option2":null,"option3":null,"sku":"90675278","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $100.00","public_title":"$100.00","options":["$100.00"],"price":10000,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"90675278","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42058490708046,"title":"$150.00","option1":"$150.00","option2":null,"option3":null,"sku":"90708046","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $150.00","public_title":"$150.00","options":["$150.00"],"price":15000,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"90708046","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42058490740814,"title":"$200.00","option1":"$200.00","option2":null,"option3":null,"sku":"90740814","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $200.00","public_title":"$200.00","options":["$200.00"],"price":20000,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"90740814","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42058490773582,"title":"$250.00","option1":"$250.00","option2":null,"option3":null,"sku":"90773582","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $250.00","public_title":"$250.00","options":["$250.00"],"price":25000,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"90773582","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42058490806350,"title":"$300.00","option1":"$300.00","option2":null,"option3":null,"sku":"90806350","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $300.00","public_title":"$300.00","options":["$300.00"],"price":30000,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"90806350","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42058490839118,"title":"$500.00","option1":"$500.00","option2":null,"option3":null,"sku":"90839118","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $500.00","public_title":"$500.00","options":["$500.00"],"price":50000,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"90839118","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Gift_Card.png?v=1765402188"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Gift_Card.png?v=1765402188","options":["Denominations"],"media":[{"alt":"Blueline Surf \u0026 Paddle Co. $100 digital gift card","id":25131603984462,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Gift_Card.png?v=1765402188"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Gift_Card.png?v=1765402188","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-end=\"543\" data-start=\"300\"\u003e\u003cstrong data-end=\"368\" data-start=\"300\"\u003eGive the gift of Jupiter vibes with a Blueline E-Gift Card.\u003c\/strong\u003e Perfect for birthdays, holidays, thank-yous, or treating your favorite South Florida friend or beach lover. Redeemable \u003cstrong data-end=\"497\" data-start=\"475\"\u003eonline or in-store\u003c\/strong\u003e at Blueline Surf \u0026amp; Paddle Co. in Jupiter, FL.\u003c\/p\u003e\n\u003cp data-end=\"691\" data-start=\"545\"\u003eLet them choose from rentals, apparel, surf shirts, UV sun shirts, hats, accessories, and more. Sent instantly by email, ready to use in just a few clicks.\u003c\/p\u003e\n\u003cp data-end=\"765\" data-start=\"693\"\u003e\u003cstrong data-end=\"765\" data-start=\"693\"\u003eAvailable in multiple amounts. Never expires. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e*Digital gift cards can be used online AND in-store*\u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e"},"options":[{"name":"Denominations","position":1,"values":["$25.00","$50.00","$75.00","$100.00","$150.00","$200.00","$250.00","$300.00","$500.00"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020029006,"handle":"kids","updated_at":"2026-11-06T15:55:22-05:00","published_at":"2024-10-07T11:58:54-04:00","sort_order":"manual","template_suffix":"kids","published_scope":"global","title":"Blueline Kids Apparel","body_html":"\u003cp\u003eLet your little ones embrace the spirit of adventure with the Blueline Surf and Paddle Co. Kids Collection! Designed for active young explorers, our collection features fun and functional apparel perfect for days spent at the beach, in the water, or exploring the great outdoors. From vibrant swimwear and comfy t-shirts to durable shorts and sun-protective clothing, every piece is crafted from high-quality, kid-friendly materials that stand up to the rigors of play.\u003c\/p\u003e\n\u003cp\u003eWith playful designs and the signature Blueline logo, your kids will love sporting gear that celebrates the joy of the coastal lifestyle. Gear them up for endless summer adventures and watch them make memories in style! Shop our \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-t-shirts\" title=\"Blueline Kids T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-uv-sun-shirts\" title=\"Blueline UV Sun Shirts\"\u003eUV shirts\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-hats\" title=\"Blueline Kids Hats\"\u003eHats\u003c\/a\u003e here!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:58:53-04:00","alt":"Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210504_Panas-9848_13a0126f-990a-4601-b127-6d08a727e0da.jpg?v=1763589009"}},{"id":285019897934,"handle":"kids-hats","updated_at":"2026-11-04T15:01:00-05:00","published_at":"2024-10-07T11:56:35-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids Hats","body_html":"\u003cp\u003eProtect your little ones from the sun while keeping them stylish with Blueline Surf and Paddle Co.'s Kids' Hats! Perfect for beach outings, pool days, and outdoor adventures, these hats offer essential sun protection without compromising on fun. Made with comfortable, lightweight materials, our kids' hats are designed to fit securely and comfortably, so your little adventurers can focus on play.\u003c\/p\u003e\n\u003cp\u003eFeaturing vibrant colors and playful designs that showcase the iconic Blueline logo, these hats are a must-have accessory for every young explorer. Equip your kids with the perfect blend of style and protection, and let them enjoy every moment under the sun!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:56:34-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/211219_Panas-8558_6247652b-c76c-4462-ac35-c798605f5778.jpg?v=1728316595"}},{"id":285019930702,"handle":"kids-swim-shorts","updated_at":"2026-11-04T15:01:00-05:00","published_at":"2024-10-07T11:56:50-04:00","sort_order":"manual","template_suffix":"kids-shorts","published_scope":"global","title":"Blueline Kids Swim Shorts","body_html":"\u003cp\u003eGet your little ones ready for fun in the sun with the Blueline Surf and Paddle Co. Kids' Swim Shorts! Designed for active young adventurers, these swim shorts are perfect for beach days, pool parties, and everything in between. Made from quick-drying, lightweight materials, our swim shorts ensure your kids stay comfortable whether they're splashing in the waves or lounging on the sand.\u003c\/p\u003e\n\u003cp\u003eFeaturing vibrant colors and playful patterns that capture the spirit of the coastal lifestyle in Jupiter, FL, our swim shorts not only provide style but also functionality. With an adjustable waistband for the perfect fit, your kids will be ready to dive into their next adventure with confidence.\u003c\/p\u003e\n\u003cp\u003eExplore the Blueline kids' swim shorts collection and let your little ones make a splash this summer, all while showcasing their love for beach life!\u003c\/p\u003e","image":{"created_at":"2024-10-07T12:00:51-04:00","alt":"Blueline Youth Hooded UV Sun Shirt in light blue camo providing lightweight sun protection for kids during beach days, boating, and outdoor adventures.","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/211209_Panas-3416.jpg?v=1785274390"}},{"id":285019734094,"handle":"kids-t-shirts","updated_at":"2026-11-04T15:01:36-05:00","published_at":"2024-10-07T11:51:17-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids T-Shirts","body_html":"\u003cp\u003eGet your little ones ready for sun-filled adventures with Blueline Surf and Paddle Co.'s Kids' T-Shirts! Designed for comfort and fun, our t-shirts are perfect for everything from beach days to backyard play. Crafted from soft, breathable fabrics, these tees ensure your kids stay cool and comfy while they explore, surf, or paddle. Featuring playful designs and the iconic Blueline logo, each shirt reflects the spirit of outdoor fun and the vibrant coastal lifestyle of Jupiter, FL.\u003c\/p\u003e\n\u003cp\u003eAvailable in a variety of colors and styles, our kids' t-shirts make a perfect addition to any young adventurer's wardrobe. Dress them in style and let their imaginations run wild!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:51:16-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/230726_Panas-9800.jpg?v=1728316277"}},{"id":285019832398,"handle":"kids-uv-sun-shirts","updated_at":"2026-11-04T15:01:00-05:00","published_at":"2024-10-07T11:53:00-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids UV Sun Shirts","body_html":"\u003cp\u003eKeep your little adventurers safe from the sun with Blueline Surf and Paddle Co.'s Kids' UV Sun Shirts! Perfect for long days at the beach, on the water, or exploring the outdoors, these shirts provide essential UV protection while ensuring maximum comfort. Made from lightweight, breathable materials, our sun shirts are designed to keep kids cool and comfortable, allowing them to enjoy every moment of their adventure.\u003c\/p\u003e\n\u003cp\u003eWith fun colors and playful designs featuring the iconic Blueline logo, these shirts not only protect but also let your kids express their love for the beach lifestyle. Equip them with the ultimate sun protection and watch them make lasting memories under the sun!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:52:59-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BluelinexMang-17.jpg?v=1728316379"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-11-10T09:36:39-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cstrong\u003eOrder by December 14 for Christmas delivery\u003c\/strong\u003e with USPS Ground Advantage or Free Shipping On Orders $99+ (USPS). Shopping local? Choose in-store pickup at our Jupiter shop.\u003c\/p\u003e\n\u003cp\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"mens-hoodies","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":302044217422,"handle":"blueline-gift-card","updated_at":"2026-11-04T15:01:00-05:00","published_at":"2025-12-23T10:08:40-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Surf \u0026 Paddle Co. Gift Card","body_html":"\u003cp data-start=\"230\" data-end=\"432\"\u003eThe easiest way to give the Blueline lifestyle. A \u003cstrong data-start=\"280\" data-end=\"302\"\u003eBlueline Gift Card\u003c\/strong\u003e lets them choose exactly what they want—from surf and paddle gear to apparel, hats, accessories, and everyday coastal essentials.\u003c\/p\u003e\n\u003cp data-start=\"434\" data-end=\"588\"\u003ePerfect for birthdays, holidays, last-minute gifts, or anyone who lives for time on the water. Redeemable online or in-store at our Jupiter, Florida shop.\u003c\/p\u003e\n\u003cp data-start=\"590\" data-end=\"633\"\u003eNo expiration. No guessing. Just good gear.\u003c\/p\u003e","image":{"created_at":"2025-12-23T10:08:39-05:00","alt":"Blueline Surf \u0026 Paddle Co. digital gift card with coastal design, perfect for surf shop and beach lifestyle gifts. Under the christmas tree at the beach in Jupiter, Florida.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Xmas_25-077.jpg?v=1766503216"}},{"id":285019635790,"handle":"womens-t-shirts","updated_at":"2026-11-04T15:01:36-05:00","published_at":"2024-10-07T11:49:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women's T-Shirts","body_html":"\u003cp\u003eOur soft and premium Blueline Surf and Paddle Co.'s Women's T-Shirts. Designed for the women who love sun-soaked days and ocean breezes, our t-shirts are the perfect blend of comfort and style. Crafted from soft, breathable fabrics, these tees are ideal for everything from paddle sessions to laid-back beach days in Jupiter, FL. Featuring fun designs and the iconic Blueline logo, each shirt reflects the coastal lifestyle you live and love. With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":285019668558,"handle":"womens-uv-sun-shirts","updated_at":"2026-11-04T15:01:39-05:00","published_at":"2024-10-07T11:49:55-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Women's UV Sun Shirts","body_html":"\u003cp\u003eStay protected and stylish with Blueline Surf and Paddle Co.'s Women's UV Sun Shirts. Perfect for long days on the water or under the Florida sun, these shirts offer high-performance UV protection while keeping you cool and comfortable. Whether you're paddleboarding in Jupiter, catching waves, or simply relaxing on the beach, our sun shirts are crafted from lightweight, moisture-wicking fabrics designed to shield your skin from harmful rays. With sleek, flattering designs and a variety of colors, these shirts bring both function and fashion to your outdoor adventures.\u003c\/p\u003e\n\u003cp\u003eGear up for sun-drenched days with a UV sun shirt that’s made to move with you, providing ultimate protection without sacrificing the laid-back coastal style that defines Blueline.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:54-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/240229_Panas-9763.jpg?v=1728316194"}},{"id":284027977806,"handle":"womens","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"womens","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-11-08T07:10:04-05:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}},{"id":300461654094,"handle":"stocking-stuffers-gifts-under-30","updated_at":"2026-11-10T09:33:53-05:00","published_at":"2025-11-18T13:16:18-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gifts Under $30 – Stocking Stuffers | Blueline Coastal Gifts","body_html":"\u003cp\u003e\u003cstrong\u003eOrder by December 14 for Christmas delivery\u003c\/strong\u003e with USPS Ground Advantage or Free Shipping On Orders $99+ (USPS). Shopping local? Choose in-store pickup at our Jupiter shop.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHoliday Shopping Made Easy – Surf-Inspired Gifts from Jupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur curated collection of \u003cstrong\u003estocking stuffers and gifts under $30\u003c\/strong\u003e is packed with Jupiter-inspired essentials, kid-approved favorites, and small-but-stoked items everyone will love.\u003c\/p\u003e","image":{"created_at":"2025-11-18T13:17:17-05:00","alt":"Christmas in paradise. Christmas tree on the beach with presents.","width":625,"height":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Race_the_Tide_Too_Banner_2_13c0b3ea-6a21-4c8a-8a5e-7f4d9f0e7310.png?v=1763589983"}},{"id":319424626766,"handle":"jupiter-florida-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-10-29T13:10:35-04:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Jupiter, Florida Gifts","body_html":"\u003cp\u003e\u003cstrong\u003eOrder by December 14 for Christmas delivery\u003c\/strong\u003e with USPS Ground Advantage or Free Shipping On Orders $99+ (USPS). Shopping local? Choose in-store pickup at our Jupiter shop.\u003c\/p\u003e\n\u003cp\u003eLooking for a gift that says Jupiter? Most of what you'll find here is Blueline's own, designed in Jupiter, Florida and only available from our shop: cozy Jupiter Florida hoodies and crewnecks, JUP and Jupiter Lighthouse hats, YETI x Blueline drinkware, oversized Blueline beach towels, local graphic tees, and our Johnnie-O and Vineyard Vines collabs.\u003c\/p\u003e\n\u003cp\u003eWhether they live here, spend the winter here or just wish they did, these are the gifts locals actually wear. Stocking stuffers start under $10.\u003c\/p\u003e","image":{"created_at":"2026-10-29T13:10:33-04:00","alt":"Blueline Surf \u0026 Paddle Co. Jupiter, Florida gifts","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019_109c33ac-4631-44a4-a00e-94c5539fab3b.jpg?v=1793293835"}},{"id":285019963470,"handle":"kids-hoodies","updated_at":"2026-11-06T15:55:22-05:00","published_at":"2024-10-07T11:57:29-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Kids Hoodies","body_html":"\u003cp\u003eKeep your little ones cozy and stylish with Blueline Surf and Paddle Co.'s Kids' Hoodies! Perfect for those breezy beach evenings or cool days out, these hoodies are designed to provide warmth without sacrificing comfort. Made from soft, durable materials, our kids' hoodies are ideal for layering over their favorite tees after a day in the sun or during outdoor adventures.\u003c\/p\u003e\n\u003cp\u003eWith fun colors and the iconic Blueline logo, these hoodies not only keep your kids warm but also allow them to showcase their love for the coastal lifestyle. Equip your young adventurers with the perfect hoodie for every journey and let them embrace the outdoors in style!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:57:28-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542_7678e5e7-2cab-4a69-8ca9-6aac52760a3c.jpg?v=1728316648"}},{"id":309822226510,"handle":"the-fishing-dad","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-02T14:37:38-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Fishing Dad","body_html":"\u003cp data-start=\"156\" data-end=\"247\"\u003eBuilt for early mornings, tight lines, and stories that get better every time they're told.\u003c\/p\u003e\n\u003cp data-start=\"249\" data-end=\"604\"\u003eThe Fishing Dad Collection features performance sun shirts, technical fishing apparel, coastal lifestyle gear, hats, accessories, and gift ideas designed for dads who feel most at home on the water. Whether he's running offshore, cruising the Intracoastal, heading to the sandbar, or casting from the dock, these are the pieces he'll reach for every trip.\u003c\/p\u003e\n\u003cp data-start=\"606\" data-end=\"808\"\u003eInspired by the boating and fishing lifestyle of Jupiter, Florida, this collection combines sun protection, comfort, and performance with the laid-back coastal style Blueline Surf \u0026amp; Paddle is known for.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"911\"\u003eFrom Father's Day gifts to everyday fishing essentials, you'll find gear built for life on the water.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"913\" data-end=\"929\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"930\" data-end=\"1051\"\u003e\n\u003cli data-section-id=\"1u04iog\" data-start=\"930\" data-end=\"948\"\u003eOffshore fishing\u003c\/li\u003e\n\u003cli data-section-id=\"syiamw\" data-start=\"949\" data-end=\"966\"\u003eInshore fishing\u003c\/li\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"967\" data-end=\"976\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"1neysr2\" data-start=\"977\" data-end=\"991\"\u003eSandbar days\u003c\/li\u003e\n\u003cli data-section-id=\"da2vir\" data-start=\"992\" data-end=\"1014\"\u003eDockside happy hours\u003c\/li\u003e\n\u003cli data-section-id=\"1iqjqq9\" data-start=\"1015\" data-end=\"1030\"\u003eBahamas trips\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"1031\" data-end=\"1051\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:39:00-04:00","alt":null,"width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-086_370cfd20-8c8d-4de4-aa6d-c0c3ae98e8ac.jpg?v=1780497598"}},{"id":309821767758,"handle":"the-golf-dad","updated_at":"2026-11-04T16:35:35-05:00","published_at":"2026-06-02T14:20:09-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Golf Dad","body_html":"\u003cp data-start=\"155\" data-end=\"218\"\u003eFor the dad who'd rather be chasing birdies than sitting still.\u003c\/p\u003e\n\u003cp data-start=\"220\" data-end=\"558\"\u003eThe Golf Dad Collection brings together premium polos, lightweight layers, performance hats, golf towels, and gift ideas built for days on the course and evenings at the clubhouse. Whether he's playing a quick nine after work, teeing it up with friends on the weekend, or planning a golf trip, these are the essentials he'll actually use.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"745\"\u003eFeaturing performance fabrics, coastal-inspired style, and the relaxed Jupiter lifestyle, every piece in this collection is designed to move seamlessly from the first tee to happy hour.\u003c\/p\u003e\n\u003cp data-start=\"747\" data-end=\"834\"\u003ePerfect for Father's Day, birthdays, retirement gifts, and year-round golf enthusiasts.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"836\" data-end=\"852\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"853\" data-end=\"997\"\u003e\n\u003cli data-section-id=\"1njfze6\" data-start=\"853\" data-end=\"878\"\u003eGolfing in Florida heat\u003c\/li\u003e\n\u003cli data-section-id=\"nf2gbq\" data-start=\"879\" data-end=\"891\"\u003eGolf trips\u003c\/li\u003e\n\u003cli data-section-id=\"15qmeua\" data-start=\"892\" data-end=\"910\"\u003eClub tournaments\u003c\/li\u003e\n\u003cli data-section-id=\"1va4xqi\" data-start=\"911\" data-end=\"927\"\u003eWeekend rounds\u003c\/li\u003e\n\u003cli data-section-id=\"y7pr26\" data-start=\"928\" data-end=\"947\"\u003ePractice sessions\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"948\" data-end=\"968\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003cli data-section-id=\"dh9620\" data-start=\"969\" data-end=\"997\"\u003eCoastal country club style\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:43:11-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427_d801a11a-c6b4-40ca-91ec-8463857c2561.jpg?v=1780497791"}},{"id":309821997134,"handle":"the-surf-dad","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-02T14:29:30-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Surf Dad","body_html":"\u003cp data-start=\"144\" data-end=\"211\"\u003eFor the dads who still check the waves before checking their email.\u003c\/p\u003e\n\u003cp data-start=\"213\" data-end=\"561\"\u003eThe Surf Dad Collection is built for early morning sessions, beach days with the family, surf trips, and the laid-back coastal lifestyle that comes with living near the ocean. Featuring premium UV sun shirts, surf apparel, boardshorts, t-shirts, hats, and accessories, these are the essentials every surfer appreciates both in and out of the water.\u003c\/p\u003e\n\u003cp data-start=\"563\" data-end=\"858\"\u003eInspired by the surf culture of Jupiter, Florida, this collection blends performance, comfort, and timeless coastal style. Whether he's paddling out before work, chasing swell on vacation, or spending the day at the beach with the family, these are the pieces designed for life around the ocean.\u003c\/p\u003e\n\u003cp data-start=\"860\" data-end=\"938\"\u003ePerfect for Father's Day, birthdays, and dads who never stopped being surfers.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"940\" data-end=\"956\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"957\" data-end=\"1069\"\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"957\" data-end=\"966\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"nrl11m\" data-start=\"967\" data-end=\"979\"\u003eBeach days\u003c\/li\u003e\n\u003cli data-section-id=\"1i9odhg\" data-start=\"980\" data-end=\"998\"\u003eFamily vacations\u003c\/li\u003e\n\u003cli data-section-id=\"1iqjqq9\" data-start=\"999\" data-end=\"1014\"\u003eBahamas trips\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1015\" data-end=\"1031\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"134k8rb\" data-start=\"1032\" data-end=\"1048\"\u003eCoastal travel\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"1049\" data-end=\"1069\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:41:59-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231218_Panas-0067.jpg?v=1780497719"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-11-09T07:09:50-05:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}},{"id":303986081870,"handle":"valentines-day-gifts-for-him","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-02-04T09:42:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Him","body_html":"\u003ch3 data-start=\"331\" data-end=\"364\"\u003eValentine’s Day Gifts for Him\u003c\/h3\u003e\n\u003cp data-start=\"365\" data-end=\"558\"\u003eFinding the right gift doesn’t have to be complicated. Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-11-10T09:36:58-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cstrong\u003eOrder by December 14 for Christmas delivery\u003c\/strong\u003e with USPS Ground Advantage or Free Shipping On Orders $99+ (USPS). Shopping local? Choose in-store pickup at our Jupiter shop.\u003c\/p\u003e\n\u003cp\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
{"item":{"id":7771470921806,"title":"Blueline Rod \u0026 Reel T-Shirt – Midnight Navy","handle":"blueline-rod-reel-tshirt-midnight-navy","description":"\u003cp\u003eThe Blueline Rod \u0026amp; Reel T-Shirt in Midnight Navy is a soft, comfortable graphic tee with a vintage-inspired rod and reel graphic on the back and a small Blueline logo on the chest.\u003c\/p\u003e\u003cp\u003eIt is made for days on the water and everything around them: an early run out the Jupiter Inlet, an afternoon on the sandbar, or dinner on the Intracoastal once the boat is washed down. An easy everyday tee from Blueline Surf \u0026amp; Paddle Co.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVintage-inspired rod and reel back graphic\u003c\/li\u003e\n\u003cli\u003eSmall Blueline logo on the front chest\u003c\/li\u003e\n\u003cli\u003eSoft, comfortable feel for everyday wear\u003c\/li\u003e\n\u003cli\u003eMidnight Navy colorway that goes with everything\u003c\/li\u003e\n\u003cli\u003eSizes S–2XL\u003c\/li\u003e\n\u003cli\u003eCut in a men's fit and size range, and plenty of women wear them too.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e Boat days, sandbar afternoons, dock dinners, and everyday coastal wear.\u003c\/p\u003e","published_at":"2025-11-24T14:14:02-05:00","created_at":"2025-11-24T14:12:47-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"T-Shirt","tags":["beach","blueline","boat","everyday","graphic tee","jupiter","mens","navy","rod and reel","t-shirt"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43178134077518,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150109","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Rod \u0026 Reel T-Shirt – Midnight Navy - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150109","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43178134044750,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150108","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Rod \u0026 Reel T-Shirt – Midnight Navy - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150108","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43178134011982,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150107","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Rod \u0026 Reel T-Shirt – Midnight Navy - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150107","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43178133979214,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150106","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Rod \u0026 Reel T-Shirt – Midnight Navy - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150106","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43178133946446,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150105","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Rod \u0026 Reel T-Shirt – Midnight Navy - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150105","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rod-reel-t-shirt-midnight-navy-1.png?v=1792430589","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rod-reel-t-shirt-midnight-navy-2.png?v=1792430589","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rod-reel-t-shirt-midnight-navy-3.png?v=1792430589"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rod-reel-t-shirt-midnight-navy-1.png?v=1792430589","options":["Size"],"media":[{"alt":"Blueline Rod \u0026 Reel T-Shirt – Midnight Navy, back graphic","id":31338010607694,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rod-reel-t-shirt-midnight-navy-1.png?v=1792430589"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rod-reel-t-shirt-midnight-navy-1.png?v=1792430589","width":1080},{"alt":"Blueline Rod \u0026 Reel T-Shirt – Midnight Navy, front chest logo","id":31342002569294,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rod-reel-t-shirt-midnight-navy-2.png?v=1792430589"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rod-reel-t-shirt-midnight-navy-2.png?v=1792430589","width":1080},{"alt":"Blueline Rod \u0026 Reel T-Shirt – Midnight Navy, rod and reel logo detail","id":30065155178574,"position":3,"preview_image":{"aspect_ratio":1.444,"height":372,"width":537,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rod-reel-t-shirt-midnight-navy-3.png?v=1792430589"},"aspect_ratio":1.444,"height":372,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rod-reel-t-shirt-midnight-navy-3.png?v=1792430589","width":537}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Blueline Rod \u0026amp; Reel T-Shirt in Midnight Navy is a soft, comfortable graphic tee with a vintage-inspired rod and reel graphic on the back and a small Blueline logo on the chest.\u003c\/p\u003e\u003cp\u003eIt is made for days on the water and everything around them: an early run out the Jupiter Inlet, an afternoon on the sandbar, or dinner on the Intracoastal once the boat is washed down. An easy everyday tee from Blueline Surf \u0026amp; Paddle Co.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVintage-inspired rod and reel back graphic\u003c\/li\u003e\n\u003cli\u003eSmall Blueline logo on the front chest\u003c\/li\u003e\n\u003cli\u003eSoft, comfortable feel for everyday wear\u003c\/li\u003e\n\u003cli\u003eMidnight Navy colorway that goes with everything\u003c\/li\u003e\n\u003cli\u003eSizes S–2XL\u003c\/li\u003e\n\u003cli\u003eCut in a men's fit and size range, and plenty of women wear them too.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e Boat days, sandbar afternoons, dock dinners, and everyday coastal wear.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}}]}
{"item":{"id":7779219800142,"title":"JUP Cotton Twill Hat – Navy\/Carolina","handle":"jup-cotton-twill-hat-navy-carolina","description":"\u003cp\u003e\u003cb\u003eThe ultimate blend of classic style and coastal comfort.\u003c\/b\u003e \u0026gt; The \u003cb\u003eJUP Cotton Twill Hat in Navy\/Carolina\u003c\/b\u003e delivers a clean, classic look inspired by the waterman lifestyle of Jupiter, Florida. Featuring bold, high-contrast \u003cb\u003eJUP lettering\u003c\/b\u003e embroidered on the front panel and a premium soft cotton twill build, this unstructured hat is designed for maximum breathability and all-day comfort.\u003c\/p\u003e\n\u003cp\u003eWhether you're navigating a boat cruise past the Jupiter Inlet Lighthouse, relaxing on the local sandbar, or heading out around town, this lightweight unstructured cap offers an adjustable fit perfect for everyday coastal wear. A simple South Florida staple crafted to withstand the heat and saltwater spray.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKey Features:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003ePremium Construction:\u003c\/b\u003e Soft, durable 100% cotton twill fabric that forms to your head over time.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eLocal Design:\u003c\/b\u003e Bold, custom contrast \"JUP\" embroidery celebrating our local roots.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBreathable Comfort:\u003c\/b\u003e Lightweight, unstructured panels with stitched eyelets for optimal ventilation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eAdjustable Fit:\u003c\/b\u003e Secure back closure ensures a perfect, custom fit for any adventure.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePair it with our signature performance sun shirts or casual lifestyle apparel. Shop online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","published_at":"2025-12-06T13:33:23-05:00","created_at":"2025-12-04T13:08:20-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["Hat","Jup","Jupiter"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43206475153486,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150818","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Cotton Twill Hat – Navy\/Carolina","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000150818","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985","options":["Title"],"media":[{"alt":"JUP Cotton Twill Hat Navy\/Carolina with bold JUP lettering on dock in Jupiter Florida","id":32084859027534,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cb\u003eThe ultimate blend of classic style and coastal comfort.\u003c\/b\u003e \u0026gt; The \u003cb\u003eJUP Cotton Twill Hat in Navy\/Carolina\u003c\/b\u003e delivers a clean, classic look inspired by the waterman lifestyle of Jupiter, Florida. Featuring bold, high-contrast \u003cb\u003eJUP lettering\u003c\/b\u003e embroidered on the front panel and a premium soft cotton twill build, this unstructured hat is designed for maximum breathability and all-day comfort.\u003c\/p\u003e\n\u003cp\u003eWhether you're navigating a boat cruise past the Jupiter Inlet Lighthouse, relaxing on the local sandbar, or heading out around town, this lightweight unstructured cap offers an adjustable fit perfect for everyday coastal wear. A simple South Florida staple crafted to withstand the heat and saltwater spray.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKey Features:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003ePremium Construction:\u003c\/b\u003e Soft, durable 100% cotton twill fabric that forms to your head over time.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eLocal Design:\u003c\/b\u003e Bold, custom contrast \"JUP\" embroidery celebrating our local roots.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBreathable Comfort:\u003c\/b\u003e Lightweight, unstructured panels with stitched eyelets for optimal ventilation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eAdjustable Fit:\u003c\/b\u003e Secure back closure ensures a perfect, custom fit for any adventure.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePair it with our signature performance sun shirts or casual lifestyle apparel. Shop online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-11-08T07:10:04-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-11-04T15:00:22-05:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":319424626766,"handle":"jupiter-florida-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-10-29T13:10:35-04:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Jupiter, Florida Gifts","body_html":"\u003cp\u003e\u003cstrong\u003eOrder by December 14 for Christmas delivery\u003c\/strong\u003e with USPS Ground Advantage or Free Shipping On Orders $99+ (USPS). Shopping local? Choose in-store pickup at our Jupiter shop.\u003c\/p\u003e\n\u003cp\u003eLooking for a gift that says Jupiter? Most of what you'll find here is Blueline's own, designed in Jupiter, Florida and only available from our shop: cozy Jupiter Florida hoodies and crewnecks, JUP and Jupiter Lighthouse hats, YETI x Blueline drinkware, oversized Blueline beach towels, local graphic tees, and our Johnnie-O and Vineyard Vines collabs.\u003c\/p\u003e\n\u003cp\u003eWhether they live here, spend the winter here or just wish they did, these are the gifts locals actually wear. Stocking stuffers start under $10.\u003c\/p\u003e","image":{"created_at":"2026-10-29T13:10:33-04:00","alt":"Blueline Surf \u0026 Paddle Co. Jupiter, Florida gifts","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019_109c33ac-4631-44a4-a00e-94c5539fab3b.jpg?v=1793293835"}},{"id":317042262094,"handle":"womens-hats","updated_at":"2026-11-06T07:13:48-05:00","published_at":"2026-10-06T08:47:43-04:00","sort_order":"manual","template_suffix":null,"published_scope":"global","title":"Women's Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan\u003eWomen’s \u003c\/span\u003e\u003cspan\u003eHats \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003eJUP \u003c\/span\u003e\u003cspan\u003eLifestyle\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eShop \u003c\/span\u003e\u003cspan\u003ewomen’s \u003c\/span\u003e\u003cspan\u003ehats \u003c\/span\u003e\u003cspan\u003emade \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003esunny \u003c\/span\u003e\u003cspan\u003edays \u003c\/span\u003e\u003cspan\u003ein \u003c\/span\u003e\u003cspan\u003eJupiter, \u003c\/span\u003e\u003cspan\u003eFlorida \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003ewherever \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003ewater \u003c\/span\u003e\u003cspan\u003etakes \u003c\/span\u003e\u003cspan\u003eyou. \u003c\/span\u003e\u003cspan\u003eExplore \u003c\/span\u003e\u003cspan\u003eBlueline \u003c\/span\u003e\u003cspan\u003etrucker \u003c\/span\u003e\u003cspan\u003ehats, \u003c\/span\u003e\u003cspan\u003erope \u003c\/span\u003e\u003cspan\u003ehats, \u003c\/span\u003e\u003cspan\u003ebaseball \u003c\/span\u003e\u003cspan\u003ecaps, \u003c\/span\u003e\u003cspan\u003evisors \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003elaid-\u003c\/span\u003e\u003cspan\u003eback \u003c\/span\u003e\u003cspan\u003ecoastal \u003c\/span\u003e\u003cspan\u003estyles \u003c\/span\u003e\u003cspan\u003edesigned \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003ebeach, \u003c\/span\u003e\u003cspan\u003eboat, \u003c\/span\u003e\u003cspan\u003epaddleboard \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003eeveryday \u003c\/span\u003e\u003cspan\u003ewear.\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2026-10-06T09:10:41-04:00","alt":"","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-031_1.jpg?v=1791292242"}}]}
{"item":{"id":7917216989262,"title":"ANETIK x Blueline Diamond Ghostlite UPF Sun Hoody - Charcoal","handle":"diamond-ghostlite-tech-hoody-charcoal","description":"\u003cp data-start=\"90\" data-end=\"405\"\u003eThe \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/explore-jupiter\/90-heat-salt-spray-boat-day-new-products-tested\" title=\"90° Heat, Salt Spray, Boat Day. New Products Tested!\"\u003eDiamond Ghostlite Tech Mens UPF Sun Hoody Charcoal\u003c\/a\u003e was built for lightweight comfort in hot, humid conditions. Designed using ANETIK’s lightest performance fabric to date, this featherweight technical hoodie delivers breathable UPF 30+ protection, quick-dry comfort, and all-day wearability for life on the water and beyond.\u003c\/p\u003e\n\u003cp data-start=\"407\" data-end=\"751\"\u003eConstructed from 100% recycled polyester with a soft cotton-like feel, the Ghostlite Tech Hoody combines ultra-light performance with a clean modern coastal look. Whether you’re fishing offshore, paddleboarding through the Intracoastal, training outdoors, or spending long days at the beach, this lightweight layer keeps you cool and protected.\u003c\/p\u003e\n\u003cp data-start=\"753\" data-end=\"955\"\u003eFinished in a versatile Charcoal colorway with Blueline Surf \u0026amp; Paddle graphics, this performance hoodie was made for the Florida coastal lifestyle from sunrise sessions to evenings around Jupiter Inlet.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"957\" data-end=\"969\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"970\" data-end=\"1273\"\u003e\n\u003cli data-section-id=\"1itzg2z\" data-start=\"970\" data-end=\"1008\"\u003eUltra-lightweight Ghostlite fabric\u003c\/li\u003e\n\u003cli data-section-id=\"18v6kyw\" data-start=\"1009\" data-end=\"1035\"\u003eUPF 30+ sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"1wka6as\" data-start=\"1036\" data-end=\"1063\"\u003eVINT Cooling Technology\u003c\/li\u003e\n\u003cli data-section-id=\"19gmxo2\" data-start=\"1064\" data-end=\"1097\"\u003eQuick-dry moisture management\u003c\/li\u003e\n\u003cli data-section-id=\"5ov8am\" data-start=\"1098\" data-end=\"1139\"\u003eBreathable featherweight construction\u003c\/li\u003e\n\u003cli data-section-id=\"hpxoav\" data-start=\"1140\" data-end=\"1165\"\u003eSoft cotton-like feel\u003c\/li\u003e\n\u003cli data-section-id=\"1uqvz2n\" data-start=\"1166\" data-end=\"1209\"\u003ePackable lightweight performance design\u003c\/li\u003e\n\u003cli data-section-id=\"gn06yo\" data-start=\"1210\" data-end=\"1237\"\u003e100% recycled polyester\u003c\/li\u003e\n\u003cli data-section-id=\"228va3\" data-start=\"1238\" data-end=\"1273\"\u003e90gsm lightweight fabric weight\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1275\" data-end=\"1290\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1291\" data-end=\"1428\"\u003e\n\u003cli data-section-id=\"13qz8rg\" data-start=\"1291\" data-end=\"1302\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"14tt2cq\" data-start=\"1303\" data-end=\"1321\"\u003e\u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/kayak-paddleboard-rentals-jupiter\" title=\"Kayak and Paddleboard Rentals Jupiter, Florida\"\u003ePaddleboarding\u003c\/a\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"1i3iska\" data-start=\"1322\" data-end=\"1333\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"48nyhc\" data-start=\"1334\" data-end=\"1345\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"r2v62h\" data-start=\"1346\" data-end=\"1364\"\u003eBeach workouts\u003c\/li\u003e\n\u003cli data-section-id=\"1xcaawa\" data-start=\"1365\" data-end=\"1373\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"zxjgy8\" data-start=\"1374\" data-end=\"1384\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"13h5811\" data-start=\"1385\" data-end=\"1428\"\u003eEveryday Florida coastal lifestyle wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2026-05-21T09:41:40-04:00","created_at":"2026-05-21T09:37:48-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - UV Shirts - UV Hoodies","tags":["ANETIK","Beach Apparel","Boating Apparel","Breathable Hoodie","Coastal Lifestyle","Diamond Ghostlite","Featherweight Hoodie","Fishing Hoodie","Florida Lifestyle","Ghostlite Hoody","Golf Hoodie","Jupiter Florida","Lightweight Hoodie","Lightweight Sun Shirt","Men’s Performance Apparel","Men’s UV Shirt","Outdoor Lifestyle","Paddleboard Apparel","Performance Fishing Appar","Performance Hoodie","Quick Dry Hoodie","Recycled Polyester","Sun Hoodie","Surf Hoodie","Tech Hoody","Technical Apparel","UPF 30","UPF Hoodie","VINT Cooling Technology"],"price":9000,"price_min":9000,"price_max":9000,"available":true,"price_varies":false,"compare_at_price":9000,"compare_at_price_min":9000,"compare_at_price_max":9000,"compare_at_price_varies":false,"variants":[{"id":43768614879310,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000158212","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"ANETIK x Blueline Diamond Ghostlite UPF Sun Hoody - Charcoal - S","public_title":"S","options":["S"],"price":9000,"weight":0,"compare_at_price":9000,"inventory_management":"shopify","barcode":"210000158212","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43768614846542,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000158211","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"ANETIK x Blueline Diamond Ghostlite UPF Sun Hoody - Charcoal - M","public_title":"M","options":["M"],"price":9000,"weight":0,"compare_at_price":9000,"inventory_management":"shopify","barcode":"210000158211","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43768614813774,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000158210","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"ANETIK x Blueline Diamond Ghostlite UPF Sun Hoody - Charcoal - L","public_title":"L","options":["L"],"price":9000,"weight":0,"compare_at_price":9000,"inventory_management":"shopify","barcode":"210000158210","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43768614781006,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000158209","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"ANETIK x Blueline Diamond Ghostlite UPF Sun Hoody - Charcoal - XL","public_title":"XL","options":["XL"],"price":9000,"weight":0,"compare_at_price":9000,"inventory_management":"shopify","barcode":"210000158209","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43768614748238,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000158208","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"ANETIK x Blueline Diamond Ghostlite UPF Sun Hoody - Charcoal - 2XL","public_title":"2XL","options":["2XL"],"price":9000,"weight":0,"compare_at_price":9000,"inventory_management":"shopify","barcode":"210000158208","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/diamond-ghostlite-tech-hoody-charcoal-front-lifestyle.jpg?v=1779479176","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/diamond-ghostlite-tech-hoody-charcoal-back-graphic.jpg?v=1779479196"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/diamond-ghostlite-tech-hoody-charcoal-front-lifestyle.jpg?v=1779479176","options":["Size"],"media":[{"alt":"Men’s Diamond Ghostlite Tech Hoody Charcoal with lightweight UPF performance fabric in Jupiter Florida","id":37988880154702,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/diamond-ghostlite-tech-hoody-charcoal-front-lifestyle.jpg?v=1779479176"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/diamond-ghostlite-tech-hoody-charcoal-front-lifestyle.jpg?v=1779479176","width":2848},{"alt":"Back graphic of Diamond Ghostlite Tech Hoody Charcoal featuring Blueline Surf \u0026 Paddle artwork","id":37988880646222,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/diamond-ghostlite-tech-hoody-charcoal-back-graphic.jpg?v=1779479196"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/diamond-ghostlite-tech-hoody-charcoal-back-graphic.jpg?v=1779479196","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"90\" data-end=\"405\"\u003eThe \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/explore-jupiter\/90-heat-salt-spray-boat-day-new-products-tested\" title=\"90° Heat, Salt Spray, Boat Day. New Products Tested!\"\u003eDiamond Ghostlite Tech Mens UPF Sun Hoody Charcoal\u003c\/a\u003e was built for lightweight comfort in hot, humid conditions. Designed using ANETIK’s lightest performance fabric to date, this featherweight technical hoodie delivers breathable UPF 30+ protection, quick-dry comfort, and all-day wearability for life on the water and beyond.\u003c\/p\u003e\n\u003cp data-start=\"407\" data-end=\"751\"\u003eConstructed from 100% recycled polyester with a soft cotton-like feel, the Ghostlite Tech Hoody combines ultra-light performance with a clean modern coastal look. Whether you’re fishing offshore, paddleboarding through the Intracoastal, training outdoors, or spending long days at the beach, this lightweight layer keeps you cool and protected.\u003c\/p\u003e\n\u003cp data-start=\"753\" data-end=\"955\"\u003eFinished in a versatile Charcoal colorway with Blueline Surf \u0026amp; Paddle graphics, this performance hoodie was made for the Florida coastal lifestyle from sunrise sessions to evenings around Jupiter Inlet.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"957\" data-end=\"969\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"970\" data-end=\"1273\"\u003e\n\u003cli data-section-id=\"1itzg2z\" data-start=\"970\" data-end=\"1008\"\u003eUltra-lightweight Ghostlite fabric\u003c\/li\u003e\n\u003cli data-section-id=\"18v6kyw\" data-start=\"1009\" data-end=\"1035\"\u003eUPF 30+ sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"1wka6as\" data-start=\"1036\" data-end=\"1063\"\u003eVINT Cooling Technology\u003c\/li\u003e\n\u003cli data-section-id=\"19gmxo2\" data-start=\"1064\" data-end=\"1097\"\u003eQuick-dry moisture management\u003c\/li\u003e\n\u003cli data-section-id=\"5ov8am\" data-start=\"1098\" data-end=\"1139\"\u003eBreathable featherweight construction\u003c\/li\u003e\n\u003cli data-section-id=\"hpxoav\" data-start=\"1140\" data-end=\"1165\"\u003eSoft cotton-like feel\u003c\/li\u003e\n\u003cli data-section-id=\"1uqvz2n\" data-start=\"1166\" data-end=\"1209\"\u003ePackable lightweight performance design\u003c\/li\u003e\n\u003cli data-section-id=\"gn06yo\" data-start=\"1210\" data-end=\"1237\"\u003e100% recycled polyester\u003c\/li\u003e\n\u003cli data-section-id=\"228va3\" data-start=\"1238\" data-end=\"1273\"\u003e90gsm lightweight fabric weight\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1275\" data-end=\"1290\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1291\" data-end=\"1428\"\u003e\n\u003cli data-section-id=\"13qz8rg\" data-start=\"1291\" data-end=\"1302\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"14tt2cq\" data-start=\"1303\" data-end=\"1321\"\u003e\u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/kayak-paddleboard-rentals-jupiter\" title=\"Kayak and Paddleboard Rentals Jupiter, Florida\"\u003ePaddleboarding\u003c\/a\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"1i3iska\" data-start=\"1322\" data-end=\"1333\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"48nyhc\" data-start=\"1334\" data-end=\"1345\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"r2v62h\" data-start=\"1346\" data-end=\"1364\"\u003eBeach workouts\u003c\/li\u003e\n\u003cli data-section-id=\"1xcaawa\" data-start=\"1365\" data-end=\"1373\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"zxjgy8\" data-start=\"1374\" data-end=\"1384\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"13h5811\" data-start=\"1385\" data-end=\"1428\"\u003eEveryday Florida coastal lifestyle wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":315363197006,"handle":"anetik-sun-shirts","updated_at":"2026-10-29T07:11:26-04:00","published_at":"2026-09-08T12:41:27-04:00","sort_order":"manual","template_suffix":"anetik-uv","published_scope":"global","title":"ANETIK SUN SHIRTS","body_html":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eLightweight Performance. Serious Sun Protection.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWhen the day starts before sunrise and ends long after the last cast, paddle, or beach walk, comfort matters just as much as sun protection.\u003c\/p\u003e\n\u003cp\u003eANETIK Sun Shirts are designed to keep you cool, dry, and comfortable through long days outside. Lightweight, breathable, and built with UPF sun protection, they're made for boating, paddleboarding, beach days, travel, golf, hiking, and everyday coastal living.\u003c\/p\u003e\n\u003cp\u003eAt Blueline Surf \u0026amp; Paddle Co., we carry ANETIK because it delivers technical performance without sacrificing comfort or style. Whether you're exploring Jupiter by paddleboard or spending the weekend outdoors, these are the shirts you'll reach for every time the forecast calls for sunshine.\u003c\/p\u003e","image":{"created_at":"2026-09-08T12:41:26-04:00","alt":"Man wearing Vintage Blueline Logo ANETIK Low Pro Tech Hoody in olive while boating in Jupiter, Florida","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Surf_and_Paddle_Sun_Shirt_Jupiter_Florida.jpg?v=1788885687"}},{"id":293539938382,"handle":"bahamas-bound","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2025-06-03T11:47:32-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Bahamas Bound","body_html":"\u003cp data-start=\"1733\" data-end=\"1884\"\u003eThe Bahamas Bound collection was built for boat days, offshore fishing trips, paddle sessions, beach weekends, and the South Florida coastal lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"1886\" data-end=\"2098\"\u003eFeaturing men’s and women’s UV sun shirts, lightweight performance apparel, premium hats, towels, and everyday beach essentials from brands including Outerknown alongside original Blueline Surf \u0026amp; Paddle Co. gear.\u003c\/p\u003e\n\u003cp data-start=\"2100\" data-end=\"2313\"\u003eWhether you're heading offshore from Jupiter Inlet, spending the weekend at the sandbar, or planning your next Bahamas crossing, this collection was designed for comfort, sun protection, and life around the water.\u003c\/p\u003e\n\u003cp data-start=\"2315\" data-end=\"2374\"\u003ePopular categories in the Bahamas Bound collection include:\u003c\/p\u003e\n\u003cul data-start=\"2375\" data-end=\"2525\"\u003e\n\u003cli data-section-id=\"1i14sxs\" data-start=\"2375\" data-end=\"2392\"\u003eMen’s UV shirts\u003c\/li\u003e\n\u003cli data-section-id=\"dafvaw\" data-start=\"2393\" data-end=\"2412\"\u003eWomen’s UV shirts\u003c\/li\u003e\n\u003cli data-section-id=\"1u36hgv\" data-start=\"2413\" data-end=\"2431\"\u003eYouth UV apparel\u003c\/li\u003e\n\u003cli data-section-id=\"175qq0p\" data-start=\"2432\" data-end=\"2458\"\u003eCoastal performance hats\u003c\/li\u003e\n\u003cli data-section-id=\"10p6rbn\" data-start=\"2459\" data-end=\"2473\"\u003eBeach towels\u003c\/li\u003e\n\u003cli data-section-id=\"fbsc8g\" data-start=\"2474\" data-end=\"2498\"\u003eSurf lifestyle apparel\u003c\/li\u003e\n\u003cli data-section-id=\"ct9z1k\" data-start=\"2499\" data-end=\"2525\"\u003eFlorida coastal clothing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2527\" data-end=\"2619\"\u003eShop premium coastal apparel online or visit Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida.\u003c\/p\u003e","image":{"created_at":"2025-06-03T11:47:31-04:00","alt":"Boating in the Bahamas, crystal clear, blue waters wearing Blueline Surf and Paddle Co. UV Sun Shirts with the Florida Box Logo. ","width":294,"height":191,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Screenshot_2025-11-19_at_5.26.32_PM.png?v=1763591274"}},{"id":311926653006,"handle":"beach-sandbar-tailgate-gear","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-26T16:03:38-04:00","sort_order":"manual","template_suffix":"beach-sandbar-tailgate","published_scope":"global","title":"Beach, Sandbar \u0026 Tailgate Gear","body_html":"\u003cp data-path-to-node=\"6,0\"\u003eNothing says 4th of July better than a sandbar party. Music, friends, cold beverages, Bahama-blue water, and of course, fun times. We have the sandbar essentials in stock and ready for you down at Blueline.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6,1\"\u003eWhether you need the crystal-clear, waterproof punch of the new \u003cb data-path-to-node=\"6,1\" data-index-in-node=\"64\"\u003eTurtlebox Cub\u003c\/b\u003e speaker, a couple of heavy-duty \u003cb data-path-to-node=\"6,1\" data-index-in-node=\"110\"\u003ehacky sacks\u003c\/b\u003e to keep the kids entertained in the shallows, a rugged \u003cb data-path-to-node=\"6,1\" data-index-in-node=\"177\"\u003eYeti cooler\u003c\/b\u003e to lock down the ice, or quick-drying \u003cb data-path-to-node=\"6,1\" data-index-in-node=\"227\"\u003eNomadix towels\u003c\/b\u003e for the boat ride home—we’ve got your holiday weekend completely dialed in.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"6,3\"\u003eLocal Jupiter Gear Drop \u0026amp; Pickup\u003c\/h3\u003e\n\u003cp data-path-to-node=\"6,4\"\u003ePlanning your day atthe \u003cstrong\u003esandbar\u003c\/strong\u003e or anchoring down near Catos Bridge for the fireworks? Don't stress about holiday shipping delays or missing the boat. Order your holiday gear online now and select \u003cb data-path-to-node=\"6,4\" data-index-in-node=\"219\"\u003eFree In-Store Pickup\u003c\/b\u003e at checkout to grab your essentials directly from our Jupiter shop counter before you launch!\u003c\/p\u003e","image":{"created_at":"2026-06-26T16:03:37-04:00","alt":null,"width":1080,"height":1920,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/19.png?v=1782504218"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":315887353934,"handle":"hooded-uv-sun-shirts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-09-17T12:47:23-04:00","sort_order":"manual","template_suffix":"hoodeduvsunshirt","published_scope":"global","title":"Hooded UV Sun Shirts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLightweight coverage for the days you don’t want to leave the water. Shop hooded UV sun shirts selected for fishing, paddling, boating, and long afternoons outside. The long sleeves and hood add coverage when the Florida sun is strong, while breathable fabrics help you stay comfortable as the day heats up.\u003c\/p\u003e","image":{"created_at":"2026-09-17T12:47:22-04:00","alt":"","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/AnetikxBluelineVintagelogoLifestyleBoat.png?v=1789663643"}},{"id":284028043342,"handle":"mens-uv-sun-shirts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-09-11T11:26:38-04:00","sort_order":"manual","template_suffix":"tier-1-mens-uv","published_scope":"global","title":"Men’s UV Sun Shirts \u0026 Hoodies","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:26:38-04:00","alt":"Man wearing a Blueline men’s UV sun shirt on a boat in Jupiter Florida with water and palm trees in the background","width":667,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/TheCrossing103.jpg?v=1779828438"}},{"id":315890434126,"handle":"surf-shirts","updated_at":"2026-11-07T07:12:06-05:00","published_at":"2026-09-17T14:31:57-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"Surf Shirts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFrom the first paddle out to the last stop on the way home, these are shirts that fit a day built around the waves. Shop rash guards and performance surf shirts for time in the water, alongside comfortable tees for everything before and after. Selected by Blueline for the way we surf and live in Jupiter.\u003c\/p\u003e","image":{"created_at":"2026-09-17T14:31:56-04:00","alt":"","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Longboard_Surf_Session_Jupiter_florida.png?v=1789669917"}},{"id":315892138062,"handle":"uv-shirts-for-boating-jupiter-florida","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-09-17T15:10:31-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Boating","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA day on the boat means sun from above and glare off the water. Shop UV shirts selected for fishing trips, cruising the Intracoastal, and long days offshore. Browse hooded, long-sleeve, and short-sleeve styles to find the coverage that feels right for your day.\u003c\/p\u003e","image":{"created_at":"2026-09-17T15:10:29-04:00","alt":"Man wearing the ANETIK x Blueline Vintage Circle Men’s UV Tech Hoody in White and Navy while boating in Jupiter, Florida","width":1080,"height":1350,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Vintage_Circle_Low_Pro_Tech_Hoody_White_Navy.png?v=1789672230"}},{"id":315892564046,"handle":"uv-fishing-shirt-jupiter-florida","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-09-17T15:26:33-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Fishing","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you’re watching the water instead of the clock, your shirt needs to be comfortable for the whole trip. Shop UV shirts selected for fishing around Jupiter, from early runs offshore to afternoons along the Intracoastal. Choose a hooded shirt for more coverage, long sleeves for your arms, or a short-sleeve style for the hottest days.\u003c\/p\u003e","image":{"created_at":"2026-09-17T15:26:32-04:00","alt":"","width":941,"height":1672,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Rectangle_Palm_Hooded_UV_Shirt_Fishing_Lifestyle.png?v=1789673193"}},{"id":315891744846,"handle":"uv-shirt-for-paddling-jupiter-florida","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-09-17T14:57:44-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Paddling","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLong paddles mean long hours in the sun. Shop UV shirts selected for stand-up paddling, kayaking, and days exploring the water around Jupiter. Choose a hooded style for more coverage, long sleeves for your arms, or short sleeves when you prefer a lighter feel.\u003c\/p\u003e","image":{"created_at":"2026-09-17T14:57:43-04:00","alt":"","width":941,"height":1672,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Jupiter_Lighthouse_Surftech_ChameleonStand_UpPaddleboard_Lifestyle_Padde.png?v=1789671464"}}]}
{"item":{"id":7917211058254,"title":"Triangle Lighthouse Excursion Rope Hat Azure","handle":"triangle-lighthouse-hat-w-rope-black-label-azure","description":"\u003cp data-start=\"97\" data-end=\"463\"\u003eInspired by bluewater days and the coastal lifestyle of Jupiter, Florida, the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/explore-jupiter\/90-heat-salt-spray-boat-day-new-products-tested\" title=\"90° Heat, Salt Spray, Boat Day. New Products Tested!\"\u003eTriangle Lighthouse Excursion Rope Hat Azure\u003c\/a\u003e combines lightweight technical performance with clean modern surf styling. Featuring Blueline Surf \u0026amp; Paddle’s signature Triangle Lighthouse patch and vibrant Azure blue colorway, this performance rope hat was built for long days under the sun.\u003c\/p\u003e\n\u003cp data-start=\"465\" data-end=\"724\"\u003eConstructed with Excursion performance technology, this lightweight 5-panel snapback features water-resistant fabric, moisture-wicking comfort, and floating visor technology designed for fishing, boating, paddleboarding, beach days, and everyday coastal wear.\u003c\/p\u003e\n\u003cp data-start=\"726\" data-end=\"914\"\u003eThe unstructured high crown fit and rope detail deliver a modern surf-and-fishing look while maintaining premium comfort and durability from offshore runs to evenings around Jupiter Inlet.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"916\" data-end=\"928\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"929\" data-end=\"1236\"\u003e\n\u003cli data-section-id=\"1chiqkk\" data-start=\"929\" data-end=\"967\"\u003eWater-resistant performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1kgbkzf\" data-start=\"968\" data-end=\"999\"\u003eMoisture-wicking technology\u003c\/li\u003e\n\u003cli data-section-id=\"1ksuc2c\" data-start=\"1000\" data-end=\"1031\"\u003eFloating visor construction\u003c\/li\u003e\n\u003cli data-section-id=\"hy2oll\" data-start=\"1032\" data-end=\"1072\"\u003eLightweight unstructured 5-panel fit\u003c\/li\u003e\n\u003cli data-section-id=\"1kk58bh\" data-start=\"1073\" data-end=\"1104\"\u003eFlat visor with rope detail\u003c\/li\u003e\n\u003cli data-section-id=\"1f494bt\" data-start=\"1105\" data-end=\"1136\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1psu0z8\" data-start=\"1137\" data-end=\"1183\"\u003ePremium Excursion performance construction\u003c\/li\u003e\n\u003cli data-section-id=\"v5c4em\" data-start=\"1184\" data-end=\"1236\"\u003eBlueline Surf \u0026amp; Paddle Triangle Lighthouse patch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1238\" data-end=\"1253\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1254\" data-end=\"1387\"\u003e\n\u003cli data-section-id=\"13qz8rg\" data-start=\"1254\" data-end=\"1265\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"48nyhc\" data-start=\"1266\" data-end=\"1277\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"14tt2cq\" data-start=\"1278\" data-end=\"1296\"\u003e\u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/kayak-paddleboard-rentals-jupiter\" title=\"Paddleboard \u0026amp; Kayak Rentals in Jupiter, Florida\"\u003ePaddleboarding\u003c\/a\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"1i3iska\" data-start=\"1297\" data-end=\"1308\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"1xcaawa\" data-start=\"1309\" data-end=\"1317\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"zxjgy8\" data-start=\"1318\" data-end=\"1328\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"q64nii\" data-start=\"1329\" data-end=\"1343\"\u003eBeach days\u003c\/li\u003e\n\u003cli data-section-id=\"13h5811\" data-start=\"1344\" data-end=\"1387\"\u003eEveryday Florida coastal lifestyle wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2026-05-21T09:05:54-04:00","created_at":"2026-05-21T09:02:20-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown Unstructured","tags":["5 Panel Hat","Azure Blue Hat","Beach Hat","Blueline Surf and Paddle","Boating Hat","Coastal Lifestyle","Excursion Hat","Fishing Apparel","Fishing Hat","Flat Bill Hat","Floating Hat","Florida Lifestyle","Florida Surf Hat","Jupiter Florida","Jupiter Inlet","Men’s Surf Hat","Outdoor Lifestyle","Paddleboard Hat","Performance Hat","Performance Snapback","Rope Hat","South Florida Style","Surf Apparel","Technical Hat","Triangle Lighthouse","Water Resistant Hat"],"price":4195,"price_min":4195,"price_max":4195,"available":true,"price_varies":false,"compare_at_price":4195,"compare_at_price_min":4195,"compare_at_price_max":4195,"compare_at_price_varies":false,"variants":[{"id":43768576245838,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000159363","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Triangle Lighthouse Excursion Rope Hat Azure","public_title":null,"options":["Default Title"],"price":4195,"weight":0,"compare_at_price":4195,"inventory_management":"shopify","barcode":"210000159363","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-florida-performance-rope-hat-azure-2.jpg?v=1780261817"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-florida-performance-rope-hat-azure-2.jpg?v=1780261817","options":["Title"],"media":[{"alt":"Water-resistant floating visor rope snapback hat with Triangle Lighthouse logo patch","id":38182531563598,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-florida-performance-rope-hat-azure-2.jpg?v=1780261817"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-florida-performance-rope-hat-azure-2.jpg?v=1780261817","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"97\" data-end=\"463\"\u003eInspired by bluewater days and the coastal lifestyle of Jupiter, Florida, the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/explore-jupiter\/90-heat-salt-spray-boat-day-new-products-tested\" title=\"90° Heat, Salt Spray, Boat Day. New Products Tested!\"\u003eTriangle Lighthouse Excursion Rope Hat Azure\u003c\/a\u003e combines lightweight technical performance with clean modern surf styling. Featuring Blueline Surf \u0026amp; Paddle’s signature Triangle Lighthouse patch and vibrant Azure blue colorway, this performance rope hat was built for long days under the sun.\u003c\/p\u003e\n\u003cp data-start=\"465\" data-end=\"724\"\u003eConstructed with Excursion performance technology, this lightweight 5-panel snapback features water-resistant fabric, moisture-wicking comfort, and floating visor technology designed for fishing, boating, paddleboarding, beach days, and everyday coastal wear.\u003c\/p\u003e\n\u003cp data-start=\"726\" data-end=\"914\"\u003eThe unstructured high crown fit and rope detail deliver a modern surf-and-fishing look while maintaining premium comfort and durability from offshore runs to evenings around Jupiter Inlet.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"916\" data-end=\"928\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"929\" data-end=\"1236\"\u003e\n\u003cli data-section-id=\"1chiqkk\" data-start=\"929\" data-end=\"967\"\u003eWater-resistant performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1kgbkzf\" data-start=\"968\" data-end=\"999\"\u003eMoisture-wicking technology\u003c\/li\u003e\n\u003cli data-section-id=\"1ksuc2c\" data-start=\"1000\" data-end=\"1031\"\u003eFloating visor construction\u003c\/li\u003e\n\u003cli data-section-id=\"hy2oll\" data-start=\"1032\" data-end=\"1072\"\u003eLightweight unstructured 5-panel fit\u003c\/li\u003e\n\u003cli data-section-id=\"1kk58bh\" data-start=\"1073\" data-end=\"1104\"\u003eFlat visor with rope detail\u003c\/li\u003e\n\u003cli data-section-id=\"1f494bt\" data-start=\"1105\" data-end=\"1136\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1psu0z8\" data-start=\"1137\" data-end=\"1183\"\u003ePremium Excursion performance construction\u003c\/li\u003e\n\u003cli data-section-id=\"v5c4em\" data-start=\"1184\" data-end=\"1236\"\u003eBlueline Surf \u0026amp; Paddle Triangle Lighthouse patch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1238\" data-end=\"1253\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1254\" data-end=\"1387\"\u003e\n\u003cli data-section-id=\"13qz8rg\" data-start=\"1254\" data-end=\"1265\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"48nyhc\" data-start=\"1266\" data-end=\"1277\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"14tt2cq\" data-start=\"1278\" data-end=\"1296\"\u003e\u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/kayak-paddleboard-rentals-jupiter\" title=\"Paddleboard \u0026amp; Kayak Rentals in Jupiter, Florida\"\u003ePaddleboarding\u003c\/a\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"1i3iska\" data-start=\"1297\" data-end=\"1308\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"1xcaawa\" data-start=\"1309\" data-end=\"1317\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"zxjgy8\" data-start=\"1318\" data-end=\"1328\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"q64nii\" data-start=\"1329\" data-end=\"1343\"\u003eBeach days\u003c\/li\u003e\n\u003cli data-section-id=\"13h5811\" data-start=\"1344\" data-end=\"1387\"\u003eEveryday Florida coastal lifestyle wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-11-08T07:10:04-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-11-07T07:12:06-05:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-11-07T07:12:06-05:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline’s Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. 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No stiffness, no drag—just clean, comfortable performance whether you're swimming, paddling, or posted up at the sandbar.\u003c\/p\u003e\n\u003cp data-start=\"829\" data-end=\"1000\"\u003eThe elastic waistband keeps it simple. The quick-dry fabric keeps it practical. And the look stays sharp enough that you don’t feel like you’re wearing “just swim trunks.”\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1072\"\u003eThis is the pair you throw on early…\u003cbr data-start=\"1038\" data-end=\"1041\"\u003eand realize you never took off.\u003c\/p\u003e\n\u003cp data-start=\"1074\" data-end=\"1111\"\u003e\u003cstrong data-start=\"1074\" data-end=\"1111\"\u003eWhy You’ll Wear These Constantly:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1112\" data-end=\"1381\"\u003e\n\u003cli data-section-id=\"1cw5wi4\" data-start=\"1112\" data-end=\"1163\"\u003eLightweight stretch fabric for all-day movement\u003c\/li\u003e\n\u003cli data-section-id=\"14odbix\" data-start=\"1164\" data-end=\"1219\"\u003eQuick-dry performance for water-to-land transitions\u003c\/li\u003e\n\u003cli data-section-id=\"1qj8v19\" data-start=\"1220\" data-end=\"1263\"\u003eElastic waistband for easy, relaxed fit\u003c\/li\u003e\n\u003cli data-section-id=\"16ygys\" data-start=\"1264\" data-end=\"1317\"\u003eClean, minimal design that works beyond the beach\u003c\/li\u003e\n\u003cli data-section-id=\"eoahnn\" data-start=\"1318\" data-end=\"1381\"\u003eBuilt from recycled materials for a more responsible choice\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Color","position":1,"values":["Pitch Black","Burnt Orange"]},{"name":"Size","position":2,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":293539938382,"handle":"bahamas-bound","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2025-06-03T11:47:32-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Bahamas Bound","body_html":"\u003cp data-start=\"1733\" data-end=\"1884\"\u003eThe Bahamas Bound collection was built for boat days, offshore fishing trips, paddle sessions, beach weekends, and the South Florida coastal lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"1886\" data-end=\"2098\"\u003eFeaturing men’s and women’s UV sun shirts, lightweight performance apparel, premium hats, towels, and everyday beach essentials from brands including Outerknown alongside original Blueline Surf \u0026amp; Paddle Co. gear.\u003c\/p\u003e\n\u003cp data-start=\"2100\" data-end=\"2313\"\u003eWhether you're heading offshore from Jupiter Inlet, spending the weekend at the sandbar, or planning your next Bahamas crossing, this collection was designed for comfort, sun protection, and life around the water.\u003c\/p\u003e\n\u003cp data-start=\"2315\" data-end=\"2374\"\u003ePopular categories in the Bahamas Bound collection include:\u003c\/p\u003e\n\u003cul data-start=\"2375\" data-end=\"2525\"\u003e\n\u003cli data-section-id=\"1i14sxs\" data-start=\"2375\" data-end=\"2392\"\u003eMen’s UV shirts\u003c\/li\u003e\n\u003cli data-section-id=\"dafvaw\" data-start=\"2393\" data-end=\"2412\"\u003eWomen’s UV shirts\u003c\/li\u003e\n\u003cli data-section-id=\"1u36hgv\" data-start=\"2413\" data-end=\"2431\"\u003eYouth UV apparel\u003c\/li\u003e\n\u003cli data-section-id=\"175qq0p\" data-start=\"2432\" data-end=\"2458\"\u003eCoastal performance hats\u003c\/li\u003e\n\u003cli data-section-id=\"10p6rbn\" data-start=\"2459\" data-end=\"2473\"\u003eBeach towels\u003c\/li\u003e\n\u003cli data-section-id=\"fbsc8g\" data-start=\"2474\" data-end=\"2498\"\u003eSurf lifestyle apparel\u003c\/li\u003e\n\u003cli data-section-id=\"ct9z1k\" data-start=\"2499\" data-end=\"2525\"\u003eFlorida coastal clothing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2527\" data-end=\"2619\"\u003eShop premium coastal apparel online or visit Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida.\u003c\/p\u003e","image":{"created_at":"2025-06-03T11:47:31-04:00","alt":"Boating in the Bahamas, crystal clear, blue waters wearing Blueline Surf and Paddle Co. 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We have the sandbar essentials in stock and ready for you down at Blueline.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6,1\"\u003eWhether you need the crystal-clear, waterproof punch of the new \u003cb data-path-to-node=\"6,1\" data-index-in-node=\"64\"\u003eTurtlebox Cub\u003c\/b\u003e speaker, a couple of heavy-duty \u003cb data-path-to-node=\"6,1\" data-index-in-node=\"110\"\u003ehacky sacks\u003c\/b\u003e to keep the kids entertained in the shallows, a rugged \u003cb data-path-to-node=\"6,1\" data-index-in-node=\"177\"\u003eYeti cooler\u003c\/b\u003e to lock down the ice, or quick-drying \u003cb data-path-to-node=\"6,1\" data-index-in-node=\"227\"\u003eNomadix towels\u003c\/b\u003e for the boat ride home—we’ve got your holiday weekend completely dialed in.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"6,3\"\u003eLocal Jupiter Gear Drop \u0026amp; Pickup\u003c\/h3\u003e\n\u003cp data-path-to-node=\"6,4\"\u003ePlanning your day atthe \u003cstrong\u003esandbar\u003c\/strong\u003e or anchoring down near Catos Bridge for the fireworks? 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Order your holiday gear online now and select \u003cb data-path-to-node=\"6,4\" data-index-in-node=\"219\"\u003eFree In-Store Pickup\u003c\/b\u003e at checkout to grab your essentials directly from our Jupiter shop counter before you launch!\u003c\/p\u003e","image":{"created_at":"2026-06-26T16:03:37-04:00","alt":null,"width":1080,"height":1920,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/19.png?v=1782504218"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":285019603022,"handle":"mens-boardshorts-volley-shorts","updated_at":"2026-10-17T07:14:31-04:00","published_at":"2024-10-07T11:48:13-04:00","sort_order":"manual","template_suffix":"board-shorts","published_scope":"global","title":"Men's Boardshorts \u0026 Volley Shorts","body_html":"\u003cp\u003eDive into adventure with Blueline Surf and Paddle Co.’s Men's Swim Shorts. Designed for active days in and out of the water, these swim shorts offer the perfect balance of comfort, durability, and style. Whether you're catching waves, paddleboarding through Jupiter's waterways, or lounging by the beach, our swim shorts are crafted from quick-drying, lightweight fabrics that move with you. With thoughtful features like secure pockets and adjustable waistbands, they're built to handle all your coastal adventures.\u003c\/p\u003e\n\u003cp\u003eShow off your laid-back style with swim shorts that combine function and fashion, all while repping the Blueline brand. Ready for your next beach day? Grab a pair and dive in.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:48:12-04:00","alt":null,"width":960,"height":640,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/211209_Panas-2979.jpg?v=1728316093"}},{"id":307921748046,"handle":"outerknown","updated_at":"2026-10-19T11:38:32-04:00","published_at":"2026-04-22T14:38:04-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Outerknown Apparel in Jupiter, Florida | Sustainable Sun Shirts \u0026 Coastal Clothing","body_html":"\u003cp data-start=\"711\" data-end=\"808\"\u003eOuterknown isn’t just another apparel brand—it’s a different way of thinking about what you wear.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1048\"\u003eFounded on the idea that great products shouldn’t come at the expense of the environment, Outerknown blends premium performance with responsible design. The result is gear that works in real conditions while standing for something bigger.\u003c\/p\u003e\n\u003cp data-start=\"1094\" data-end=\"1201\"\u003eMost performance apparel is built to do one thing well.\u003cbr data-start=\"1149\" data-end=\"1152\"\u003eOuterknown builds pieces that do everything well.\u003c\/p\u003e\n\u003cp data-start=\"1203\" data-end=\"1342\"\u003eFrom sun protection to everyday comfort, these are clothes designed for movement, on the water, around town, and wherever the day takes you.\u003c\/p\u003e\n\u003cp data-start=\"1396\" data-end=\"1493\"\u003eAt Blueline Surf \u0026amp; Paddle Co., our Outerknown collection is curated for life in Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"1495\" data-end=\"1649\"\u003eWhether you’re paddleboarding the Intracoastal, heading offshore, or spending a full day in the sun, Outerknown sun shirts and performance layers deliver:\u003c\/p\u003e\n\u003cul data-start=\"1651\" data-end=\"1855\"\u003e\n\u003cli data-section-id=\"chum51\" data-start=\"1651\" data-end=\"1696\"\u003eUPF sun protection for long days outdoors\u003c\/li\u003e\n\u003cli data-section-id=\"lyczbm\" data-start=\"1697\" data-end=\"1748\"\u003eLightweight, breathable comfort in Florida heat\u003c\/li\u003e\n\u003cli data-section-id=\"19hu28e\" data-start=\"1749\" data-end=\"1795\"\u003eQuick-drying, moisture-wicking performance\u003c\/li\u003e\n\u003cli data-section-id=\"10g3lm1\" data-start=\"1796\" data-end=\"1855\"\u003eClean, elevated style that transitions from boat to bar\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1896\" data-end=\"1933\"\u003eIn Jupiter, your gear has to keep up.\u003c\/p\u003e\n\u003cp data-start=\"1935\" data-end=\"2133\"\u003eYou’re in and out of the water, dealing with heat, humidity, and sun exposure that doesn’t let up. Outerknown fits that lifestyle perfectly, technical when it needs to be, effortless when it doesn’t.\u003c\/p\u003e\n\u003cp data-start=\"2189\" data-end=\"2233\"\u003eWhat sets Outerknown apart is how it’s made.\u003c\/p\u003e\n\u003cp data-start=\"2235\" data-end=\"2423\"\u003eUsing recycled materials like plastic bottles and fishing nets, and focusing on ethical production, Outerknown creates apparel that reduces impact without sacrificing performance or style.\u003c\/p\u003e\n\u003cp data-start=\"2466\" data-end=\"2633\"\u003eIf you’re looking for premium apparel that performs in real conditions and aligns with how you live, and what you value, Outerknown is one of the best choices out there.\u003c\/p\u003e","image":{"created_at":"2026-04-22T15:58:13-04:00","alt":"Outerknown apparel lifestyle at Jupiter lighthouse and dock featuring coastal clothing for boating and beach days in Florida","width":1023,"height":1537,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_Apr_24_2026_04_33_48_PM.png?v=1777063161"}},{"id":309821997134,"handle":"the-surf-dad","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-02T14:29:30-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Surf Dad","body_html":"\u003cp data-start=\"144\" data-end=\"211\"\u003eFor the dads who still check the waves before checking their email.\u003c\/p\u003e\n\u003cp data-start=\"213\" data-end=\"561\"\u003eThe Surf Dad Collection is built for early morning sessions, beach days with the family, surf trips, and the laid-back coastal lifestyle that comes with living near the ocean. Featuring premium UV sun shirts, surf apparel, boardshorts, t-shirts, hats, and accessories, these are the essentials every surfer appreciates both in and out of the water.\u003c\/p\u003e\n\u003cp data-start=\"563\" data-end=\"858\"\u003eInspired by the surf culture of Jupiter, Florida, this collection blends performance, comfort, and timeless coastal style. 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Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":315887353934,"handle":"hooded-uv-sun-shirts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-09-17T12:47:23-04:00","sort_order":"manual","template_suffix":"hoodeduvsunshirt","published_scope":"global","title":"Hooded UV Sun Shirts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLightweight coverage for the days you don’t want to leave the water. Shop hooded UV sun shirts selected for fishing, paddling, boating, and long afternoons outside. The long sleeves and hood add coverage when the Florida sun is strong, while breathable fabrics help you stay comfortable as the day heats up.\u003c\/p\u003e","image":{"created_at":"2026-09-17T12:47:22-04:00","alt":"","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/AnetikxBluelineVintagelogoLifestyleBoat.png?v=1789663643"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":319424626766,"handle":"jupiter-florida-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-10-29T13:10:35-04:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Jupiter, Florida Gifts","body_html":"\u003cp\u003e\u003cstrong\u003eOrder by December 14 for Christmas delivery\u003c\/strong\u003e with USPS Ground Advantage or Free Shipping On Orders $99+ (USPS). Shopping local? Choose in-store pickup at our Jupiter shop.\u003c\/p\u003e\n\u003cp\u003eLooking for a gift that says Jupiter? Most of what you'll find here is Blueline's own, designed in Jupiter, Florida and only available from our shop: cozy Jupiter Florida hoodies and crewnecks, JUP and Jupiter Lighthouse hats, YETI x Blueline drinkware, oversized Blueline beach towels, local graphic tees, and our Johnnie-O and Vineyard Vines collabs.\u003c\/p\u003e\n\u003cp\u003eWhether they live here, spend the winter here or just wish they did, these are the gifts locals actually wear. Stocking stuffers start under $10.\u003c\/p\u003e","image":{"created_at":"2026-10-29T13:10:33-04:00","alt":"Blueline Surf \u0026 Paddle Co. Jupiter, Florida gifts","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019_109c33ac-4631-44a4-a00e-94c5539fab3b.jpg?v=1793293835"}},{"id":284028043342,"handle":"mens-uv-sun-shirts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-09-11T11:26:38-04:00","sort_order":"manual","template_suffix":"tier-1-mens-uv","published_scope":"global","title":"Men’s UV Sun Shirts \u0026 Hoodies","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:26:38-04:00","alt":"Man wearing a Blueline men’s UV sun shirt on a boat in Jupiter Florida with water and palm trees in the background","width":667,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/TheCrossing103.jpg?v=1779828438"}},{"id":313289506894,"handle":"mini-season-2026","updated_at":"2026-11-07T07:12:06-05:00","published_at":"2026-07-27T10:40:22-04:00","sort_order":"manual","template_suffix":null,"published_scope":"global","title":"Mini Season 2026","body_html":null,"image":{"created_at":"2026-07-27T10:40:21-04:00","alt":"","width":552,"height":340,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Screenshot_2026-05-04_at_12.58.54_PM_2598af04-833e-41cd-a4d1-52ee59ed59e6.png?v=1785163222"}},{"id":315890434126,"handle":"surf-shirts","updated_at":"2026-11-07T07:12:06-05:00","published_at":"2026-09-17T14:31:57-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"Surf Shirts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFrom the first paddle out to the last stop on the way home, these are shirts that fit a day built around the waves. Shop rash guards and performance surf shirts for time in the water, alongside comfortable tees for everything before and after. Selected by Blueline for the way we surf and live in Jupiter.\u003c\/p\u003e","image":{"created_at":"2026-09-17T14:31:56-04:00","alt":"","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Longboard_Surf_Session_Jupiter_florida.png?v=1789669917"}},{"id":309822226510,"handle":"the-fishing-dad","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-02T14:37:38-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Fishing Dad","body_html":"\u003cp data-start=\"156\" data-end=\"247\"\u003eBuilt for early mornings, tight lines, and stories that get better every time they're told.\u003c\/p\u003e\n\u003cp data-start=\"249\" data-end=\"604\"\u003eThe Fishing Dad Collection features performance sun shirts, technical fishing apparel, coastal lifestyle gear, hats, accessories, and gift ideas designed for dads who feel most at home on the water. Whether he's running offshore, cruising the Intracoastal, heading to the sandbar, or casting from the dock, these are the pieces he'll reach for every trip.\u003c\/p\u003e\n\u003cp data-start=\"606\" data-end=\"808\"\u003eInspired by the boating and fishing lifestyle of Jupiter, Florida, this collection combines sun protection, comfort, and performance with the laid-back coastal style Blueline Surf \u0026amp; Paddle is known for.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"911\"\u003eFrom Father's Day gifts to everyday fishing essentials, you'll find gear built for life on the water.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"913\" data-end=\"929\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"930\" data-end=\"1051\"\u003e\n\u003cli data-section-id=\"1u04iog\" data-start=\"930\" data-end=\"948\"\u003eOffshore fishing\u003c\/li\u003e\n\u003cli data-section-id=\"syiamw\" data-start=\"949\" data-end=\"966\"\u003eInshore fishing\u003c\/li\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"967\" data-end=\"976\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"1neysr2\" data-start=\"977\" data-end=\"991\"\u003eSandbar days\u003c\/li\u003e\n\u003cli data-section-id=\"da2vir\" data-start=\"992\" data-end=\"1014\"\u003eDockside happy hours\u003c\/li\u003e\n\u003cli data-section-id=\"1iqjqq9\" data-start=\"1015\" data-end=\"1030\"\u003eBahamas trips\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"1031\" data-end=\"1051\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:39:00-04:00","alt":null,"width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-086_370cfd20-8c8d-4de4-aa6d-c0c3ae98e8ac.jpg?v=1780497598"}},{"id":309821997134,"handle":"the-surf-dad","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-02T14:29:30-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Surf Dad","body_html":"\u003cp data-start=\"144\" data-end=\"211\"\u003eFor the dads who still check the waves before checking their email.\u003c\/p\u003e\n\u003cp data-start=\"213\" data-end=\"561\"\u003eThe Surf Dad Collection is built for early morning sessions, beach days with the family, surf trips, and the laid-back coastal lifestyle that comes with living near the ocean. Featuring premium UV sun shirts, surf apparel, boardshorts, t-shirts, hats, and accessories, these are the essentials every surfer appreciates both in and out of the water.\u003c\/p\u003e\n\u003cp data-start=\"563\" data-end=\"858\"\u003eInspired by the surf culture of Jupiter, Florida, this collection blends performance, comfort, and timeless coastal style. Whether he's paddling out before work, chasing swell on vacation, or spending the day at the beach with the family, these are the pieces designed for life around the ocean.\u003c\/p\u003e\n\u003cp data-start=\"860\" data-end=\"938\"\u003ePerfect for Father's Day, birthdays, and dads who never stopped being surfers.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"940\" data-end=\"956\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"957\" data-end=\"1069\"\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"957\" data-end=\"966\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"nrl11m\" data-start=\"967\" data-end=\"979\"\u003eBeach days\u003c\/li\u003e\n\u003cli data-section-id=\"1i9odhg\" data-start=\"980\" data-end=\"998\"\u003eFamily vacations\u003c\/li\u003e\n\u003cli data-section-id=\"1iqjqq9\" data-start=\"999\" data-end=\"1014\"\u003eBahamas trips\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1015\" data-end=\"1031\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"134k8rb\" data-start=\"1032\" data-end=\"1048\"\u003eCoastal travel\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"1049\" data-end=\"1069\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:41:59-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231218_Panas-0067.jpg?v=1780497719"}},{"id":315892138062,"handle":"uv-shirts-for-boating-jupiter-florida","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-09-17T15:10:31-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Boating","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA day on the boat means sun from above and glare off the water. Shop UV shirts selected for fishing trips, cruising the Intracoastal, and long days offshore. Browse hooded, long-sleeve, and short-sleeve styles to find the coverage that feels right for your day.\u003c\/p\u003e","image":{"created_at":"2026-09-17T15:10:29-04:00","alt":"Man wearing the ANETIK x Blueline Vintage Circle Men’s UV Tech Hoody in White and Navy while boating in Jupiter, Florida","width":1080,"height":1350,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Vintage_Circle_Low_Pro_Tech_Hoody_White_Navy.png?v=1789672230"}},{"id":315892564046,"handle":"uv-fishing-shirt-jupiter-florida","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-09-17T15:26:33-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Fishing","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you’re watching the water instead of the clock, your shirt needs to be comfortable for the whole trip. Shop UV shirts selected for fishing around Jupiter, from early runs offshore to afternoons along the Intracoastal. Choose a hooded shirt for more coverage, long sleeves for your arms, or a short-sleeve style for the hottest days.\u003c\/p\u003e","image":{"created_at":"2026-09-17T15:26:32-04:00","alt":"","width":941,"height":1672,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Rectangle_Palm_Hooded_UV_Shirt_Fishing_Lifestyle.png?v=1789673193"}}]}
{"item":{"id":7885608026190,"title":"Outerknown All Time Scallop Boardshort | Men’s Performance Surf Trunks","handle":"all-time-scallop-bsh","description":"\u003cp data-start=\"358\" data-end=\"444\"\u003eSome boardshorts are made for the water.\u003cbr data-start=\"398\" data-end=\"401\"\u003eThese are made for the whole day around it.\u003c\/p\u003e\n\u003cp data-start=\"446\" data-end=\"618\"\u003eThe Outerknown All Time Scallop Boardshort pulls from classic surf roots, clean lines, scallop hem styling and upgrades it with modern performance where it actually matters.\u003c\/p\u003e\n\u003cp data-start=\"620\" data-end=\"797\"\u003eLightweight, flexible, and built with 4-way stretch, it moves naturally whether you're paddling out, hopping off the boat, or walking straight into lunch without thinking twice.\u003c\/p\u003e\n\u003cp data-start=\"799\" data-end=\"1037\"\u003eThe fabric is made from recycled materials, giving you a more responsible option without sacrificing feel or durability. It dries fast, stays comfortable, and avoids that stiff, overly technical vibe a lot of performance trunks fall into.\u003c\/p\u003e\n\u003cp data-start=\"1039\" data-end=\"1216\"\u003eDetails like mesh pocketing for drainage, a zip back pocket with a bungee key loop, and flat seams to reduce chafing make this a dialed-in short for real use—not just marketing.\u003c\/p\u003e\n\u003cp data-start=\"1218\" data-end=\"1363\"\u003eIn Jupiter, your day rarely stays in one lane.\u003cbr data-start=\"1264\" data-end=\"1267\"\u003eFrom the sandbar to the dock to wherever the afternoon goes next, this is the pair you leave on.\u003c\/p\u003e\n\u003cp data-start=\"1365\" data-end=\"1382\"\u003e\u003cstrong data-start=\"1365\" data-end=\"1382\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1383\" data-end=\"1675\"\u003e\n\u003cli data-section-id=\"1njvjlp\" data-start=\"1383\" data-end=\"1437\"\u003e4-way stretch performance fabric for full mobility\u003c\/li\u003e\n\u003cli data-section-id=\"19f4jqv\" data-start=\"1438\" data-end=\"1484\"\u003eQuick-dry construction for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1nl9i9a\" data-start=\"1485\" data-end=\"1530\"\u003eScallop hem design for classic surf style\u003c\/li\u003e\n\u003cli data-section-id=\"md2pb4\" data-start=\"1531\" data-end=\"1568\"\u003eMesh pocketing for water drainage\u003c\/li\u003e\n\u003cli data-section-id=\"vrl2j5\" data-start=\"1569\" data-end=\"1609\"\u003eZip back pocket with bungee key loop\u003c\/li\u003e\n\u003cli data-section-id=\"1lb09ex\" data-start=\"1610\" data-end=\"1642\"\u003eFlat seams to reduce chafing\u003c\/li\u003e\n\u003cli data-section-id=\"m5krj0\" data-start=\"1643\" data-end=\"1675\"\u003eMade with recycled materials\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2026-04-25T11:46:39-04:00","created_at":"2026-04-22T14:41:02-04:00","vendor":"Outerknown","type":"Men's Non-Blueline - 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Order your holiday gear online now and select \u003cb data-path-to-node=\"6,4\" data-index-in-node=\"219\"\u003eFree In-Store Pickup\u003c\/b\u003e at checkout to grab your essentials directly from our Jupiter shop counter before you launch!\u003c\/p\u003e","image":{"created_at":"2026-06-26T16:03:37-04:00","alt":null,"width":1080,"height":1920,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/19.png?v=1782504218"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. 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Designed for active days in and out of the water, these swim shorts offer the perfect balance of comfort, durability, and style. Whether you're catching waves, paddleboarding through Jupiter's waterways, or lounging by the beach, our swim shorts are crafted from quick-drying, lightweight fabrics that move with you. With thoughtful features like secure pockets and adjustable waistbands, they're built to handle all your coastal adventures.\u003c\/p\u003e\n\u003cp\u003eShow off your laid-back style with swim shorts that combine function and fashion, all while repping the Blueline brand. Ready for your next beach day? 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The result is gear that works in real conditions while standing for something bigger.\u003c\/p\u003e\n\u003cp data-start=\"1094\" data-end=\"1201\"\u003eMost performance apparel is built to do one thing well.\u003cbr data-start=\"1149\" data-end=\"1152\"\u003eOuterknown builds pieces that do everything well.\u003c\/p\u003e\n\u003cp data-start=\"1203\" data-end=\"1342\"\u003eFrom sun protection to everyday comfort, these are clothes designed for movement, on the water, around town, and wherever the day takes you.\u003c\/p\u003e\n\u003cp data-start=\"1396\" data-end=\"1493\"\u003eAt Blueline Surf \u0026amp; Paddle Co., our Outerknown collection is curated for life in Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"1495\" data-end=\"1649\"\u003eWhether you’re paddleboarding the Intracoastal, heading offshore, or spending a full day in the sun, Outerknown sun shirts and performance layers deliver:\u003c\/p\u003e\n\u003cul data-start=\"1651\" data-end=\"1855\"\u003e\n\u003cli data-section-id=\"chum51\" data-start=\"1651\" data-end=\"1696\"\u003eUPF sun protection for long days outdoors\u003c\/li\u003e\n\u003cli data-section-id=\"lyczbm\" data-start=\"1697\" data-end=\"1748\"\u003eLightweight, breathable comfort in Florida heat\u003c\/li\u003e\n\u003cli data-section-id=\"19hu28e\" data-start=\"1749\" data-end=\"1795\"\u003eQuick-drying, moisture-wicking performance\u003c\/li\u003e\n\u003cli data-section-id=\"10g3lm1\" data-start=\"1796\" data-end=\"1855\"\u003eClean, elevated style that transitions from boat to bar\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1896\" data-end=\"1933\"\u003eIn Jupiter, your gear has to keep up.\u003c\/p\u003e\n\u003cp data-start=\"1935\" data-end=\"2133\"\u003eYou’re in and out of the water, dealing with heat, humidity, and sun exposure that doesn’t let up. Outerknown fits that lifestyle perfectly, technical when it needs to be, effortless when it doesn’t.\u003c\/p\u003e\n\u003cp data-start=\"2189\" data-end=\"2233\"\u003eWhat sets Outerknown apart is how it’s made.\u003c\/p\u003e\n\u003cp data-start=\"2235\" data-end=\"2423\"\u003eUsing recycled materials like plastic bottles and fishing nets, and focusing on ethical production, Outerknown creates apparel that reduces impact without sacrificing performance or style.\u003c\/p\u003e\n\u003cp data-start=\"2466\" data-end=\"2633\"\u003eIf you’re looking for premium apparel that performs in real conditions and aligns with how you live, and what you value, Outerknown is one of the best choices out there.\u003c\/p\u003e","image":{"created_at":"2026-04-22T15:58:13-04:00","alt":"Outerknown apparel lifestyle at Jupiter lighthouse and dock featuring coastal clothing for boating and beach days in Florida","width":1023,"height":1537,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_Apr_24_2026_04_33_48_PM.png?v=1777063161"}}]}
{"item":{"id":7776452214862,"title":"Blueline Jupiter Shop T-Shirt – Washed White","handle":"blueline-jupiter-shop-t-shirt-washed-white","description":"\u003cp\u003eThis one is a little piece of the shop. The Blueline Jupiter Shop T-Shirt has a detailed sketch of our storefront on North Highway A1A, on a soft tee in Washed White.\u003c\/p\u003e\n\u003cp\u003eWe've been part of Jupiter since 2010. Whether you've been stopping in for years or you're in town for the season, it's an easy way to take a piece of Jupiter home, and it makes a great gift for anyone who loves the shop.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDetailed sketch of the Blueline storefront in Jupiter\u003c\/li\u003e\n\u003cli\u003eSoft, breathable cotton\u003c\/li\u003e\n\u003cli\u003eRelaxed fit\u003c\/li\u003e\n\u003cli\u003eWashed White\u003c\/li\u003e\n\u003cli\u003eSizes S to 2XL\u003c\/li\u003e\n\u003cli\u003eCut in a men's fit and size range, and plenty of women wear them too\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e beach days, cruising around town, visits to Jupiter and gifts for locals\u003c\/p\u003e","published_at":"2026-08-07T18:58:04-04:00","created_at":"2025-12-01T13:53:48-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"T-Shirt","tags":["beach","blueline","blueline-private-label","everyday","gift","graphic tee","jupiter","jupiter florida","mens","souvenir","t-shirt","white"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43195328561230,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150139","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Jupiter Shop T-Shirt – Washed White - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000150139","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328528462,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150138","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Jupiter Shop T-Shirt – Washed White - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000150138","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328495694,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150137","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Jupiter Shop T-Shirt – Washed White - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000150137","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328462926,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150136","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Jupiter Shop T-Shirt – Washed White - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000150136","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43195328430158,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150135","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Jupiter Shop T-Shirt – Washed White - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000150135","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-shop-t-shirt-washed-white-1.png?v=1792430017","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-shop-t-shirt-washed-white-2.png?v=1792430017"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-shop-t-shirt-washed-white-1.png?v=1792430017","options":["Size"],"media":[{"alt":"Blueline Jupiter Shop T-Shirt – Washed White","id":39543256547406,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-shop-t-shirt-washed-white-1.png?v=1792430017"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-shop-t-shirt-washed-white-1.png?v=1792430017","width":1080},{"alt":"Blueline Jupiter Shop T-Shirt – Washed White, alternate view","id":39543256580174,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-shop-t-shirt-washed-white-2.png?v=1792430017"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-shop-t-shirt-washed-white-2.png?v=1792430017","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis one is a little piece of the shop. The Blueline Jupiter Shop T-Shirt has a detailed sketch of our storefront on North Highway A1A, on a soft tee in Washed White.\u003c\/p\u003e\n\u003cp\u003eWe've been part of Jupiter since 2010. Whether you've been stopping in for years or you're in town for the season, it's an easy way to take a piece of Jupiter home, and it makes a great gift for anyone who loves the shop.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDetailed sketch of the Blueline storefront in Jupiter\u003c\/li\u003e\n\u003cli\u003eSoft, breathable cotton\u003c\/li\u003e\n\u003cli\u003eRelaxed fit\u003c\/li\u003e\n\u003cli\u003eWashed White\u003c\/li\u003e\n\u003cli\u003eSizes S to 2XL\u003c\/li\u003e\n\u003cli\u003eCut in a men's fit and size range, and plenty of women wear them too\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e beach days, cruising around town, visits to Jupiter and gifts for locals\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{"super_pdp":{"hook":"A little piece of the shop, on a soft Washed White tee.","size_tip":"Men's fit and size range. Like it roomy? Size up.","hero_eyebrow":"Jupiter since 2010","hero_heading":"Take a piece of the shop home","hero_text":"Blueline has been part of Jupiter since 2010. This tee carries a detailed sketch of our storefront on North Highway A1A, on a soft Washed White tee with a relaxed fit.","moments":[{"title":"Beach days","text":"Soft, easy and right at home in the sand."},{"title":"Cruising around town","text":"A little local pride on A1A."},{"title":"Your Jupiter visit","text":"The souvenir you'll actually wear."},{"title":"Gifts for locals","text":"For the friend who's always at the shop."},{"title":"Slow mornings","text":"Coffee, porch, no plans."},{"title":"Back home","text":"A reminder of Jupiter wherever home is."}],"tips_intro":"We've been part of Jupiter since 2010. A few things we've learned along the way.","tips":[{"label":"Find us","title":"Right on A1A","text":"We're at 997 North Highway A1A, near the inlet and Guanabanas. Stop in, say hi, try it on and grab a free Blueline sticker while you're here."},{"label":"Gift idea","title":"Build a little Jupiter bundle","text":"Pair it with a Blueline koozie and a Jupiter hat for an easy gift for anyone who loves it here."},{"label":"Paddle with us","title":"Get out on the water","text":"Tuesdays are for paddling with half-price rentals, our Intro to Paddling class runs every Friday, and our 90-minute eco tours launch from the floating dock at Guanabanas. \u003ca href=\"\/pages\/kayak-paddleboard-rentals-jupiter\"\u003eRentals and tours\u003c\/a\u003e are booked by phone or walk-in."}],"story_eyebrow":"The artwork","story_heading":"A sketch of the shop","story_text":"A detailed drawing of the Blueline Surf \u0026 Paddle Co. storefront in Jupiter. If you've been in, you'll recognize it right away.","specs":[{"big":"Shop","label":"Storefront sketch","text":"Blueline in Jupiter, drawn in detail."},{"big":"Soft","label":"Breathable cotton","text":"Comfortable all day."},{"big":"Relaxed","label":"Fit","text":"Easy and laid back."},{"big":"S to 2XL","label":"Size range","text":"Cut in a men's fit."}],"sizing_intro":"Cut in a men's fit and size range, and plenty of women wear them too. Here's how we'd pick:","fit1_label":"Classic","fit1_heading":"Like a regular tee fit?","fit1_text":"For the everyday look you already know.","fit1_verdict":"Go with your usual size.","fit2_label":"Roomy","fit2_heading":"Like it loose and easy?","fit2_text":"For a relaxed, laid back feel on the hottest days.","fit2_verdict":"Size up one.","faqs":[{"q":"Is this a good gift?","a":"It's one of our favorites for locals, regulars and anyone who has spent a vacation in Jupiter. Order by December 14 for Christmas delivery, or pick it up at the shop."},{"q":"Does it fit women?","a":"It's cut in a men's fit and size range, and plenty of women wear them. Call or stop by and we'll help you find the right size."}]}},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-11-10T09:36:39-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cstrong\u003eOrder by December 14 for Christmas delivery\u003c\/strong\u003e with USPS Ground Advantage or Free Shipping On Orders $99+ (USPS). Shopping local? Choose in-store pickup at our Jupiter shop.\u003c\/p\u003e\n\u003cp\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":319424626766,"handle":"jupiter-florida-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-10-29T13:10:35-04:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Jupiter, Florida Gifts","body_html":"\u003cp\u003e\u003cstrong\u003eOrder by December 14 for Christmas delivery\u003c\/strong\u003e with USPS Ground Advantage or Free Shipping On Orders $99+ (USPS). Shopping local? Choose in-store pickup at our Jupiter shop.\u003c\/p\u003e\n\u003cp\u003eLooking for a gift that says Jupiter? Most of what you'll find here is Blueline's own, designed in Jupiter, Florida and only available from our shop: cozy Jupiter Florida hoodies and crewnecks, JUP and Jupiter Lighthouse hats, YETI x Blueline drinkware, oversized Blueline beach towels, local graphic tees, and our Johnnie-O and Vineyard Vines collabs.\u003c\/p\u003e\n\u003cp\u003eWhether they live here, spend the winter here or just wish they did, these are the gifts locals actually wear. Stocking stuffers start under $10.\u003c\/p\u003e","image":{"created_at":"2026-10-29T13:10:33-04:00","alt":"Blueline Surf \u0026 Paddle Co. Jupiter, Florida gifts","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019_109c33ac-4631-44a4-a00e-94c5539fab3b.jpg?v=1793293835"}},{"id":309821997134,"handle":"the-surf-dad","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-02T14:29:30-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Surf Dad","body_html":"\u003cp data-start=\"144\" data-end=\"211\"\u003eFor the dads who still check the waves before checking their email.\u003c\/p\u003e\n\u003cp data-start=\"213\" data-end=\"561\"\u003eThe Surf Dad Collection is built for early morning sessions, beach days with the family, surf trips, and the laid-back coastal lifestyle that comes with living near the ocean. Featuring premium UV sun shirts, surf apparel, boardshorts, t-shirts, hats, and accessories, these are the essentials every surfer appreciates both in and out of the water.\u003c\/p\u003e\n\u003cp data-start=\"563\" data-end=\"858\"\u003eInspired by the surf culture of Jupiter, Florida, this collection blends performance, comfort, and timeless coastal style. Whether he's paddling out before work, chasing swell on vacation, or spending the day at the beach with the family, these are the pieces designed for life around the ocean.\u003c\/p\u003e\n\u003cp data-start=\"860\" data-end=\"938\"\u003ePerfect for Father's Day, birthdays, and dads who never stopped being surfers.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"940\" data-end=\"956\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"957\" data-end=\"1069\"\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"957\" data-end=\"966\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"nrl11m\" data-start=\"967\" data-end=\"979\"\u003eBeach days\u003c\/li\u003e\n\u003cli data-section-id=\"1i9odhg\" data-start=\"980\" data-end=\"998\"\u003eFamily vacations\u003c\/li\u003e\n\u003cli data-section-id=\"1iqjqq9\" data-start=\"999\" data-end=\"1014\"\u003eBahamas trips\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1015\" data-end=\"1031\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"134k8rb\" data-start=\"1032\" data-end=\"1048\"\u003eCoastal travel\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"1049\" data-end=\"1069\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:41:59-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231218_Panas-0067.jpg?v=1780497719"}},{"id":303986081870,"handle":"valentines-day-gifts-for-him","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-02-04T09:42:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Him","body_html":"\u003ch3 data-start=\"331\" data-end=\"364\"\u003eValentine’s Day Gifts for Him\u003c\/h3\u003e\n\u003cp data-start=\"365\" data-end=\"558\"\u003eFinding the right gift doesn’t have to be complicated. Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}}]}
{"item":{"id":7828097073230,"title":"Skiff Hat w\/Rope – Twilight | Blueline Surf \u0026 Paddle Jupiter Florida","handle":"skiff-hat-w-rope-twilight-hc-sc","description":"\u003ch3 data-start=\"837\" data-end=\"868\"\u003eSkiff Hat w\/Rope – Twilight\u003c\/h3\u003e\n\u003cp data-start=\"870\" data-end=\"906\"\u003eBuilt for slow drifts and long runs.\u003c\/p\u003e\n\u003cp data-start=\"908\" data-end=\"1051\"\u003eThe Skiff Hat in twilight navy features a structured profile, classic rope detail across the bill, and a vintage-inspired Blueline patch front.\u003c\/p\u003e\n\u003cp data-start=\"1053\" data-end=\"1078\"\u003eClean lines. No nonsense.\u003c\/p\u003e\n\u003cp data-start=\"1080\" data-end=\"1088\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1090\" data-end=\"1227\"\u003e• Structured mid-profile fit\u003cbr data-start=\"1118\" data-end=\"1121\"\u003e• Twilight navy crown\u003cbr data-start=\"1142\" data-end=\"1145\"\u003e• Vintage Blueline patch\u003cbr data-start=\"1169\" data-end=\"1172\"\u003e• Classic rope accent\u003cbr data-start=\"1193\" data-end=\"1196\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1229\" data-end=\"1314\"\u003eMade for skiff mornings, dock conversations, and long afternoons on the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1486\"\u003eDesigned in Jupiter, Florida and inspired by the boating culture surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T14:25:08-05:00","created_at":"2026-02-13T13:17:25-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43444024672334,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000153636","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Skiff Hat w\/Rope – Twilight | Blueline Surf \u0026 Paddle Jupiter Florida","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000153636","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-twilight-jupiter-florida.jpg?v=1771862542"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-twilight-jupiter-florida.jpg?v=1771862542","options":["Title"],"media":[{"alt":"Blueline Skiff rope hat in twilight navy photographed along the Intracoastal in Jupiter Florida","id":36082071044174,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-twilight-jupiter-florida.jpg?v=1771862542"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-twilight-jupiter-florida.jpg?v=1771862542","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"837\" data-end=\"868\"\u003eSkiff Hat w\/Rope – Twilight\u003c\/h3\u003e\n\u003cp data-start=\"870\" data-end=\"906\"\u003eBuilt for slow drifts and long runs.\u003c\/p\u003e\n\u003cp data-start=\"908\" data-end=\"1051\"\u003eThe Skiff Hat in twilight navy features a structured profile, classic rope detail across the bill, and a vintage-inspired Blueline patch front.\u003c\/p\u003e\n\u003cp data-start=\"1053\" data-end=\"1078\"\u003eClean lines. No nonsense.\u003c\/p\u003e\n\u003cp data-start=\"1080\" data-end=\"1088\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1090\" data-end=\"1227\"\u003e• Structured mid-profile fit\u003cbr data-start=\"1118\" data-end=\"1121\"\u003e• Twilight navy crown\u003cbr data-start=\"1142\" data-end=\"1145\"\u003e• Vintage Blueline patch\u003cbr data-start=\"1169\" data-end=\"1172\"\u003e• Classic rope accent\u003cbr data-start=\"1193\" data-end=\"1196\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1229\" data-end=\"1314\"\u003eMade for skiff mornings, dock conversations, and long afternoons on the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1486\"\u003eDesigned in Jupiter, Florida and inspired by the boating culture surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-11-08T07:10:04-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-11-07T07:12:06-05:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. 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Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":309858041934,"handle":"surf-hats","updated_at":"2026-10-19T13:21:00-04:00","published_at":"2026-06-03T10:05:26-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Surf Hats","body_html":"\u003cp data-start=\"581\" data-end=\"710\"\u003eFrom checking the morning surf to spending the afternoon at the beach, the right hat is essential for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"1114\"\u003eOur Surf Hat Collection features lightweight performance hats, rope hats, trucker hats, and coastal-inspired styles designed for surfing, beach days, boating, paddleboarding, travel, and everyday wear. Inspired by the laid-back lifestyle of Jupiter, Florida, these hats are built to keep you comfortable whether you're walking the beach, heading offshore, or grabbing a post-session drink with friends.\u003c\/p\u003e\n\u003cp data-start=\"1116\" data-end=\"1262\"\u003eFeaturing breathable materials, performance fabrics, and classic coastal designs, these are the hats you'll reach for every time you head outside.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1413\"\u003eWhether you call Jupiter home year-round or simply wish you did, our collection of surf hats brings a piece of the Florida lifestyle wherever you go.\u003c\/p\u003e","image":{"created_at":"2026-06-03T10:48:17-04:00","alt":"Three surfers carrying longboards along a Jupiter, Florida beach wearing Blueline Surf \u0026 Paddle surf hats on a sunny coastal morning.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-106.jpg?v=1780499485"}}]}
{"item":{"id":7885614841934,"title":"Outerknown Apex Evolution Trunks 19” | Men’s Performance Boardshorts","handle":"apex-evolution-trunks-19","description":"\u003cp data-start=\"372\" data-end=\"437\"\u003eWhen the conditions are right, your gear shouldn’t be a question.\u003c\/p\u003e\n\u003cp data-start=\"439\" data-end=\"587\"\u003eThe Apex Evolution Trunks are built for those days, the ones where you’re moving, paddling, diving, and not thinking twice about what you’re wearing.\u003c\/p\u003e\n\u003cp data-start=\"589\" data-end=\"849\"\u003eLightweight, streamlined, and designed with a 19” outseam, these boardshorts sit right in that sweet spot between coverage and mobility. The fabric stretches where it needs to, dries fast, and stays comfortable whether you’re in the lineup or back on the boat.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"887\"\u003eNo excess. No drag. 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Order your holiday gear online now and select \u003cb data-path-to-node=\"6,4\" data-index-in-node=\"219\"\u003eFree In-Store Pickup\u003c\/b\u003e at checkout to grab your essentials directly from our Jupiter shop counter before you launch!\u003c\/p\u003e","image":{"created_at":"2026-06-26T16:03:37-04:00","alt":null,"width":1080,"height":1920,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/19.png?v=1782504218"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":285019603022,"handle":"mens-boardshorts-volley-shorts","updated_at":"2026-10-17T07:14:31-04:00","published_at":"2024-10-07T11:48:13-04:00","sort_order":"manual","template_suffix":"board-shorts","published_scope":"global","title":"Men's Boardshorts \u0026 Volley Shorts","body_html":"\u003cp\u003eDive into adventure with Blueline Surf and Paddle Co.’s Men's Swim Shorts. Designed for active days in and out of the water, these swim shorts offer the perfect balance of comfort, durability, and style. Whether you're catching waves, paddleboarding through Jupiter's waterways, or lounging by the beach, our swim shorts are crafted from quick-drying, lightweight fabrics that move with you. With thoughtful features like secure pockets and adjustable waistbands, they're built to handle all your coastal adventures.\u003c\/p\u003e\n\u003cp\u003eShow off your laid-back style with swim shorts that combine function and fashion, all while repping the Blueline brand. Ready for your next beach day? Grab a pair and dive in.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:48:12-04:00","alt":null,"width":960,"height":640,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/211209_Panas-2979.jpg?v=1728316093"}},{"id":307921748046,"handle":"outerknown","updated_at":"2026-10-19T11:38:32-04:00","published_at":"2026-04-22T14:38:04-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Outerknown Apparel in Jupiter, Florida | Sustainable Sun Shirts \u0026 Coastal Clothing","body_html":"\u003cp data-start=\"711\" data-end=\"808\"\u003eOuterknown isn’t just another apparel brand—it’s a different way of thinking about what you wear.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1048\"\u003eFounded on the idea that great products shouldn’t come at the expense of the environment, Outerknown blends premium performance with responsible design. The result is gear that works in real conditions while standing for something bigger.\u003c\/p\u003e\n\u003cp data-start=\"1094\" data-end=\"1201\"\u003eMost performance apparel is built to do one thing well.\u003cbr data-start=\"1149\" data-end=\"1152\"\u003eOuterknown builds pieces that do everything well.\u003c\/p\u003e\n\u003cp data-start=\"1203\" data-end=\"1342\"\u003eFrom sun protection to everyday comfort, these are clothes designed for movement, on the water, around town, and wherever the day takes you.\u003c\/p\u003e\n\u003cp data-start=\"1396\" data-end=\"1493\"\u003eAt Blueline Surf \u0026amp; Paddle Co., our Outerknown collection is curated for life in Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"1495\" data-end=\"1649\"\u003eWhether you’re paddleboarding the Intracoastal, heading offshore, or spending a full day in the sun, Outerknown sun shirts and performance layers deliver:\u003c\/p\u003e\n\u003cul data-start=\"1651\" data-end=\"1855\"\u003e\n\u003cli data-section-id=\"chum51\" data-start=\"1651\" data-end=\"1696\"\u003eUPF sun protection for long days outdoors\u003c\/li\u003e\n\u003cli data-section-id=\"lyczbm\" data-start=\"1697\" data-end=\"1748\"\u003eLightweight, breathable comfort in Florida heat\u003c\/li\u003e\n\u003cli data-section-id=\"19hu28e\" data-start=\"1749\" data-end=\"1795\"\u003eQuick-drying, moisture-wicking performance\u003c\/li\u003e\n\u003cli data-section-id=\"10g3lm1\" data-start=\"1796\" data-end=\"1855\"\u003eClean, elevated style that transitions from boat to bar\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1896\" data-end=\"1933\"\u003eIn Jupiter, your gear has to keep up.\u003c\/p\u003e\n\u003cp data-start=\"1935\" data-end=\"2133\"\u003eYou’re in and out of the water, dealing with heat, humidity, and sun exposure that doesn’t let up. Outerknown fits that lifestyle perfectly, technical when it needs to be, effortless when it doesn’t.\u003c\/p\u003e\n\u003cp data-start=\"2189\" data-end=\"2233\"\u003eWhat sets Outerknown apart is how it’s made.\u003c\/p\u003e\n\u003cp data-start=\"2235\" data-end=\"2423\"\u003eUsing recycled materials like plastic bottles and fishing nets, and focusing on ethical production, Outerknown creates apparel that reduces impact without sacrificing performance or style.\u003c\/p\u003e\n\u003cp data-start=\"2466\" data-end=\"2633\"\u003eIf you’re looking for premium apparel that performs in real conditions and aligns with how you live, and what you value, Outerknown is one of the best choices out there.\u003c\/p\u003e","image":{"created_at":"2026-04-22T15:58:13-04:00","alt":"Outerknown apparel lifestyle at Jupiter lighthouse and dock featuring coastal clothing for boating and beach days in Florida","width":1023,"height":1537,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_Apr_24_2026_04_33_48_PM.png?v=1777063161"}},{"id":309821997134,"handle":"the-surf-dad","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-02T14:29:30-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Surf Dad","body_html":"\u003cp data-start=\"144\" data-end=\"211\"\u003eFor the dads who still check the waves before checking their email.\u003c\/p\u003e\n\u003cp data-start=\"213\" data-end=\"561\"\u003eThe Surf Dad Collection is built for early morning sessions, beach days with the family, surf trips, and the laid-back coastal lifestyle that comes with living near the ocean. Featuring premium UV sun shirts, surf apparel, boardshorts, t-shirts, hats, and accessories, these are the essentials every surfer appreciates both in and out of the water.\u003c\/p\u003e\n\u003cp data-start=\"563\" data-end=\"858\"\u003eInspired by the surf culture of Jupiter, Florida, this collection blends performance, comfort, and timeless coastal style. Whether he's paddling out before work, chasing swell on vacation, or spending the day at the beach with the family, these are the pieces designed for life around the ocean.\u003c\/p\u003e\n\u003cp data-start=\"860\" data-end=\"938\"\u003ePerfect for Father's Day, birthdays, and dads who never stopped being surfers.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"940\" data-end=\"956\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"957\" data-end=\"1069\"\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"957\" data-end=\"966\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"nrl11m\" data-start=\"967\" data-end=\"979\"\u003eBeach days\u003c\/li\u003e\n\u003cli data-section-id=\"1i9odhg\" data-start=\"980\" data-end=\"998\"\u003eFamily vacations\u003c\/li\u003e\n\u003cli data-section-id=\"1iqjqq9\" data-start=\"999\" data-end=\"1014\"\u003eBahamas trips\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1015\" data-end=\"1031\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"134k8rb\" data-start=\"1032\" data-end=\"1048\"\u003eCoastal travel\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"1049\" data-end=\"1069\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:41:59-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231218_Panas-0067.jpg?v=1780497719"}}]}
{"item":{"id":7927653433422,"title":"Blueline FlexFit Hat - Black","handle":"blueline-flexfit-hat-black","description":"\u003cp data-start=\"242\" data-end=\"542\"\u003eThe Blueline FlexFit Hat - Black delivers a clean, versatile look built for life on and around the water. Featuring the iconic Blueline Circle Logo embroidered on the front, this premium performance hat pairs effortlessly with everything from boardshorts and sun shirts to polos and everyday apparel.\u003c\/p\u003e\n\u003cp data-start=\"544\" data-end=\"902\"\u003eBuilt on the industry-leading Flexfit Delta® platform, this hat combines lightweight construction with advanced performance technology designed to keep you comfortable in the Florida heat. Whether you're heading offshore, spending the day at the sandbar, hitting the golf course, or enjoying a sunset happy hour, the Blueline FlexFit Hat is built to keep up.\u003c\/p\u003e\n\u003cp data-start=\"904\" data-end=\"1185\"\u003eStain-Block Technology diffuses sweat throughout the undervisor for faster evaporation, helping prevent unwanted sweat stains. The ActiveGuard™ 3-Layer Sweatband effectively absorbs moisture while Flexfit® Bond Taping helps regulate temperature and reduce odors throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"1187\" data-end=\"1418\"\u003eThe seamless bonded construction creates a modern, streamlined profile without the bulk of traditional stitched panels. Water-repellent fabric provides added protection from salt spray, light rain, and everyday adventures outdoors.\u003c\/p\u003e\n\u003cp data-start=\"1420\" data-end=\"1576\"\u003eWhether you're on the boat, on the course, or exploring the coast, the Blueline FlexFit Hat delivers premium comfort and performance from sunrise to sunset.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"1578\" data-end=\"1590\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"1592\" data-end=\"2006\"\u003e\n\u003cli data-section-id=\"1yzxkc\" data-start=\"1592\" data-end=\"1641\"\u003ePremium Flexfit Delta® performance construction\u003c\/li\u003e\n\u003cli data-section-id=\"1f26erx\" data-start=\"1642\" data-end=\"1676\"\u003eEmbroidered Blueline Circle Logo\u003c\/li\u003e\n\u003cli data-section-id=\"ck0p9v\" data-start=\"1677\" data-end=\"1709\"\u003eLightweight performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1s32le3\" data-start=\"1710\" data-end=\"1738\"\u003eWater-repellent technology\u003c\/li\u003e\n\u003cli data-section-id=\"1rtezkx\" data-start=\"1739\" data-end=\"1790\"\u003eStain-Block Technology helps prevent sweat stains\u003c\/li\u003e\n\u003cli data-section-id=\"1qmwdwj\" data-start=\"1791\" data-end=\"1823\"\u003eActiveGuard™ 3-Layer Sweatband\u003c\/li\u003e\n\u003cli data-section-id=\"1ddlp81\" data-start=\"1824\" data-end=\"1890\"\u003eFlexfit® Bond Taping for temperature regulation and odor control\u003c\/li\u003e\n\u003cli data-section-id=\"jmsuk6\" data-start=\"1891\" data-end=\"1927\"\u003eSeamless bonded panel construction\u003c\/li\u003e\n\u003cli data-section-id=\"8ubti2\" data-start=\"1928\" data-end=\"1956\"\u003eStructured performance fit\u003c\/li\u003e\n\u003cli data-section-id=\"1sjly73\" data-start=\"1957\" data-end=\"1978\"\u003eStretch-fit comfort\u003c\/li\u003e\n\u003cli data-section-id=\"kbxa3\" data-start=\"1979\" data-end=\"2006\"\u003eAvailable in S\/M and L\/XL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2008\" data-end=\"2071\"\u003e\u003cstrong data-start=\"2008\" data-end=\"2071\"\u003eBuilt for Florida heat. Designed for the Jupiter lifestyle.\u003c\/strong\u003e\u003c\/p\u003e","published_at":"2026-05-29T16:43:30-04:00","created_at":"2026-05-29T15:39:01-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - FlexFit Hats","tags":["Black Hat","Blueline FlexFit Hat","Blueline Hat","Blueline Surf and Paddle","Boat Hat","Coastal Apparel","Delta FlexFit","Fishing Hat","FlexFit Hat","Florida Lifestyle","Jupiter Florida","Jupiter Lifestyle","Men's Hat","Outdoor Hat","Paddleboarding","Performance Hat","Performance Headwear","Stretch Fit Hat","Water Repellent Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43814127534158,"title":"L\/XL","option1":"L\/XL","option2":null,"option3":null,"sku":"210000117797","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline FlexFit Hat - Black - L\/XL","public_title":"L\/XL","options":["L\/XL"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000117797","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43814127566926,"title":"S\/M","option1":"S\/M","option2":null,"option3":null,"sku":"210000117798","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline FlexFit Hat - Black - S\/M","public_title":"S\/M","options":["S\/M"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000117798","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-flexfit-hat-black-front-2.jpg?v=1780265710"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-flexfit-hat-black-front-2.jpg?v=1780265710","options":["Size"],"media":[{"alt":"Black Blueline FlexFit performance hat featuring the embroidered Blueline Circle Logo, designed for boating, golf, paddleboarding, fishing, and outdoor adventures in Jupiter, Florida.","id":38183894581326,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-flexfit-hat-black-front-2.jpg?v=1780265710"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-flexfit-hat-black-front-2.jpg?v=1780265710","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"242\" data-end=\"542\"\u003eThe Blueline FlexFit Hat - Black delivers a clean, versatile look built for life on and around the water. Featuring the iconic Blueline Circle Logo embroidered on the front, this premium performance hat pairs effortlessly with everything from boardshorts and sun shirts to polos and everyday apparel.\u003c\/p\u003e\n\u003cp data-start=\"544\" data-end=\"902\"\u003eBuilt on the industry-leading Flexfit Delta® platform, this hat combines lightweight construction with advanced performance technology designed to keep you comfortable in the Florida heat. Whether you're heading offshore, spending the day at the sandbar, hitting the golf course, or enjoying a sunset happy hour, the Blueline FlexFit Hat is built to keep up.\u003c\/p\u003e\n\u003cp data-start=\"904\" data-end=\"1185\"\u003eStain-Block Technology diffuses sweat throughout the undervisor for faster evaporation, helping prevent unwanted sweat stains. The ActiveGuard™ 3-Layer Sweatband effectively absorbs moisture while Flexfit® Bond Taping helps regulate temperature and reduce odors throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"1187\" data-end=\"1418\"\u003eThe seamless bonded construction creates a modern, streamlined profile without the bulk of traditional stitched panels. Water-repellent fabric provides added protection from salt spray, light rain, and everyday adventures outdoors.\u003c\/p\u003e\n\u003cp data-start=\"1420\" data-end=\"1576\"\u003eWhether you're on the boat, on the course, or exploring the coast, the Blueline FlexFit Hat delivers premium comfort and performance from sunrise to sunset.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"1578\" data-end=\"1590\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"1592\" data-end=\"2006\"\u003e\n\u003cli data-section-id=\"1yzxkc\" data-start=\"1592\" data-end=\"1641\"\u003ePremium Flexfit Delta® performance construction\u003c\/li\u003e\n\u003cli data-section-id=\"1f26erx\" data-start=\"1642\" data-end=\"1676\"\u003eEmbroidered Blueline Circle Logo\u003c\/li\u003e\n\u003cli data-section-id=\"ck0p9v\" data-start=\"1677\" data-end=\"1709\"\u003eLightweight performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1s32le3\" data-start=\"1710\" data-end=\"1738\"\u003eWater-repellent technology\u003c\/li\u003e\n\u003cli data-section-id=\"1rtezkx\" data-start=\"1739\" data-end=\"1790\"\u003eStain-Block Technology helps prevent sweat stains\u003c\/li\u003e\n\u003cli data-section-id=\"1qmwdwj\" data-start=\"1791\" data-end=\"1823\"\u003eActiveGuard™ 3-Layer Sweatband\u003c\/li\u003e\n\u003cli data-section-id=\"1ddlp81\" data-start=\"1824\" data-end=\"1890\"\u003eFlexfit® Bond Taping for temperature regulation and odor control\u003c\/li\u003e\n\u003cli data-section-id=\"jmsuk6\" data-start=\"1891\" data-end=\"1927\"\u003eSeamless bonded panel construction\u003c\/li\u003e\n\u003cli data-section-id=\"8ubti2\" data-start=\"1928\" data-end=\"1956\"\u003eStructured performance fit\u003c\/li\u003e\n\u003cli data-section-id=\"1sjly73\" data-start=\"1957\" data-end=\"1978\"\u003eStretch-fit comfort\u003c\/li\u003e\n\u003cli data-section-id=\"kbxa3\" data-start=\"1979\" data-end=\"2006\"\u003eAvailable in S\/M and L\/XL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2008\" data-end=\"2071\"\u003e\u003cstrong data-start=\"2008\" data-end=\"2071\"\u003eBuilt for Florida heat. Designed for the Jupiter lifestyle.\u003c\/strong\u003e\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["L\/XL","S\/M"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-11-08T07:10:04-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-11-07T07:12:06-05:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":309821767758,"handle":"the-golf-dad","updated_at":"2026-11-04T16:35:35-05:00","published_at":"2026-06-02T14:20:09-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Golf Dad","body_html":"\u003cp data-start=\"155\" data-end=\"218\"\u003eFor the dad who'd rather be chasing birdies than sitting still.\u003c\/p\u003e\n\u003cp data-start=\"220\" data-end=\"558\"\u003eThe Golf Dad Collection brings together premium polos, lightweight layers, performance hats, golf towels, and gift ideas built for days on the course and evenings at the clubhouse. Whether he's playing a quick nine after work, teeing it up with friends on the weekend, or planning a golf trip, these are the essentials he'll actually use.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"745\"\u003eFeaturing performance fabrics, coastal-inspired style, and the relaxed Jupiter lifestyle, every piece in this collection is designed to move seamlessly from the first tee to happy hour.\u003c\/p\u003e\n\u003cp data-start=\"747\" data-end=\"834\"\u003ePerfect for Father's Day, birthdays, retirement gifts, and year-round golf enthusiasts.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"836\" data-end=\"852\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"853\" data-end=\"997\"\u003e\n\u003cli data-section-id=\"1njfze6\" data-start=\"853\" data-end=\"878\"\u003eGolfing in Florida heat\u003c\/li\u003e\n\u003cli data-section-id=\"nf2gbq\" data-start=\"879\" data-end=\"891\"\u003eGolf trips\u003c\/li\u003e\n\u003cli data-section-id=\"15qmeua\" data-start=\"892\" data-end=\"910\"\u003eClub tournaments\u003c\/li\u003e\n\u003cli data-section-id=\"1va4xqi\" data-start=\"911\" data-end=\"927\"\u003eWeekend rounds\u003c\/li\u003e\n\u003cli data-section-id=\"y7pr26\" data-start=\"928\" data-end=\"947\"\u003ePractice sessions\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"948\" data-end=\"968\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003cli data-section-id=\"dh9620\" data-start=\"969\" data-end=\"997\"\u003eCoastal country club style\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:43:11-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427_d801a11a-c6b4-40ca-91ec-8463857c2561.jpg?v=1780497791"}}]}
{"item":{"id":7769975095374,"title":"Blueline Cowgirl Tarpon T-Shirt – Washed Natural","handle":"blueline-cowgirl-tarpon-tshirt-washed-natural","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Cowgirl Tarpon T-Shirt in Washed Natural features a western-inspired graphic of a cowgirl riding a tarpon in Jupiter, FL. Soft, lightweight, and perfect for anglers, beach days, and anyone who loves unique Florida artwork with coastal style. A standout Blueline design with a vintage western twist. One of our favorite designs combing our passions. \u003c\/p\u003e","published_at":"2025-12-01T13:32:38-05:00","created_at":"2025-11-22T11:46:23-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43174973603918,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150311","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Cowgirl Tarpon T-Shirt – Washed Natural - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150311","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43174973571150,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150310","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Cowgirl Tarpon T-Shirt – Washed Natural - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150310","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43174973538382,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150309","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Cowgirl Tarpon T-Shirt – Washed Natural - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150309","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43174973505614,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150308","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Cowgirl Tarpon T-Shirt – Washed Natural - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150308","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43174973472846,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000150307","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Cowgirl Tarpon T-Shirt – Washed Natural - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000150307","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Cowgirl_Tarpon_T-Shirt.png?v=1765043260","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_in_western_text_front_graphic.png?v=1765043316"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Cowgirl_Tarpon_T-Shirt.png?v=1765043260","options":["Size"],"media":[{"alt":"Blueline Cowgirl Tarpon T-Shirt Washed Natural with western cowgirl riding a tarpon and Jupiter FL text – back graphic","id":31338010705998,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Cowgirl_Tarpon_T-Shirt.png?v=1765043260"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Cowgirl_Tarpon_T-Shirt.png?v=1765043260","width":1080},{"alt":"Blueline Surf and Paddle in western text – front graphic","id":31338005430350,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_in_western_text_front_graphic.png?v=1765043316"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_in_western_text_front_graphic.png?v=1765043316","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Cowgirl Tarpon T-Shirt in Washed Natural features a western-inspired graphic of a cowgirl riding a tarpon in Jupiter, FL. Soft, lightweight, and perfect for anglers, beach days, and anyone who loves unique Florida artwork with coastal style. A standout Blueline design with a vintage western twist. One of our favorite designs combing our passions. \u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":305423220814,"handle":"spring-break-gear-guide","updated_at":"2026-11-07T07:12:06-05:00","published_at":"2026-03-10T12:50:23-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Spring Break Gear Guide","body_html":"\u003cp\u003eAll your must have products for Spring Break 2026 in one place. Gear up and start packing your bags today. \u003c\/p\u003e","image":{"created_at":"2026-03-10T14:21:48-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-123_1.jpg?v=1773166908"}},{"id":309821997134,"handle":"the-surf-dad","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-02T14:29:30-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Surf Dad","body_html":"\u003cp data-start=\"144\" data-end=\"211\"\u003eFor the dads who still check the waves before checking their email.\u003c\/p\u003e\n\u003cp data-start=\"213\" data-end=\"561\"\u003eThe Surf Dad Collection is built for early morning sessions, beach days with the family, surf trips, and the laid-back coastal lifestyle that comes with living near the ocean. Featuring premium UV sun shirts, surf apparel, boardshorts, t-shirts, hats, and accessories, these are the essentials every surfer appreciates both in and out of the water.\u003c\/p\u003e\n\u003cp data-start=\"563\" data-end=\"858\"\u003eInspired by the surf culture of Jupiter, Florida, this collection blends performance, comfort, and timeless coastal style. Whether he's paddling out before work, chasing swell on vacation, or spending the day at the beach with the family, these are the pieces designed for life around the ocean.\u003c\/p\u003e\n\u003cp data-start=\"860\" data-end=\"938\"\u003ePerfect for Father's Day, birthdays, and dads who never stopped being surfers.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"940\" data-end=\"956\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"957\" data-end=\"1069\"\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"957\" data-end=\"966\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"nrl11m\" data-start=\"967\" data-end=\"979\"\u003eBeach days\u003c\/li\u003e\n\u003cli data-section-id=\"1i9odhg\" data-start=\"980\" data-end=\"998\"\u003eFamily vacations\u003c\/li\u003e\n\u003cli data-section-id=\"1iqjqq9\" data-start=\"999\" data-end=\"1014\"\u003eBahamas trips\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1015\" data-end=\"1031\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"134k8rb\" data-start=\"1032\" data-end=\"1048\"\u003eCoastal travel\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"1049\" data-end=\"1069\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:41:59-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231218_Panas-0067.jpg?v=1780497719"}},{"id":303986081870,"handle":"valentines-day-gifts-for-him","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-02-04T09:42:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Him","body_html":"\u003ch3 data-start=\"331\" data-end=\"364\"\u003eValentine’s Day Gifts for Him\u003c\/h3\u003e\n\u003cp data-start=\"365\" data-end=\"558\"\u003eFinding the right gift doesn’t have to be complicated. Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}}]}
{"item":{"id":7776441139278,"title":"Blueline Jupiter Lite Koozie – Navy","handle":"blueline-jupiter-lite-koozie-navy","description":"\u003cp data-start=\"301\" data-end=\"613\"\u003eSimple, local, and made for everyday use. The \u003cstrong data-start=\"347\" data-end=\"379\"\u003eBlueline Jupiter Lite Koozie\u003c\/strong\u003e in Navy features clean “Jupiter” lettering for a subtle nod to the town locals love and visitors come back for. Made from durable neoprene, it keeps cans and bottles cold at the beach, on the boat, or during laid-back backyard hangs.\u003c\/p\u003e\n\u003cp data-start=\"615\" data-end=\"677\"\u003eA lightweight, easy grab that reps Jupiter without being loud.\u003c\/p\u003e\n\u003cp data-start=\"679\" data-end=\"690\"\u003e\u003cstrong data-start=\"679\" data-end=\"690\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"691\" data-end=\"918\"\u003e\n\u003cli data-start=\"691\" data-end=\"716\"\u003e\n\u003cp data-start=\"693\" data-end=\"716\"\u003eNeoprene drink koozie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"717\" data-end=\"743\"\u003e\n\u003cp data-start=\"719\" data-end=\"743\"\u003e“Jupiter” text graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"744\" data-end=\"774\"\u003e\n\u003cp data-start=\"746\" data-end=\"774\"\u003eNavy base with light print\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"775\" data-end=\"809\"\u003e\n\u003cp data-start=\"777\" data-end=\"809\"\u003eFits standard cans and bottles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"810\" data-end=\"864\"\u003e\n\u003cp data-start=\"812\" data-end=\"864\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"865\" data-end=\"918\"\u003e\n\u003cp data-start=\"867\" data-end=\"918\"\u003eIdeal for beach days, boat days, and everyday use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-12-06T16:01:26-05:00","created_at":"2025-12-01T13:13:18-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Drinkware","tags":["Jupiter","koozie"],"price":561,"price_min":561,"price_max":561,"available":false,"price_varies":false,"compare_at_price":561,"compare_at_price_min":561,"compare_at_price_max":561,"compare_at_price_varies":false,"variants":[{"id":43195300315214,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150411","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Jupiter Lite Koozie – Navy","public_title":null,"options":["Default Title"],"price":561,"weight":0,"compare_at_price":561,"inventory_management":"shopify","barcode":"210000150411","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-koozie-navy.jpg?v=1765564415"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-koozie-navy.jpg?v=1765564415","options":["Title"],"media":[{"alt":"Navy neoprene Blueline Jupiter Lite koozie with light lettering displayed on grass","id":32092530344014,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-koozie-navy.jpg?v=1765564415"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-lite-koozie-navy.jpg?v=1765564415","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"301\" data-end=\"613\"\u003eSimple, local, and made for everyday use. The \u003cstrong data-start=\"347\" data-end=\"379\"\u003eBlueline Jupiter Lite Koozie\u003c\/strong\u003e in Navy features clean “Jupiter” lettering for a subtle nod to the town locals love and visitors come back for. Made from durable neoprene, it keeps cans and bottles cold at the beach, on the boat, or during laid-back backyard hangs.\u003c\/p\u003e\n\u003cp data-start=\"615\" data-end=\"677\"\u003eA lightweight, easy grab that reps Jupiter without being loud.\u003c\/p\u003e\n\u003cp data-start=\"679\" data-end=\"690\"\u003e\u003cstrong data-start=\"679\" data-end=\"690\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"691\" data-end=\"918\"\u003e\n\u003cli data-start=\"691\" data-end=\"716\"\u003e\n\u003cp data-start=\"693\" data-end=\"716\"\u003eNeoprene drink koozie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"717\" data-end=\"743\"\u003e\n\u003cp data-start=\"719\" data-end=\"743\"\u003e“Jupiter” text graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"744\" data-end=\"774\"\u003e\n\u003cp data-start=\"746\" data-end=\"774\"\u003eNavy base with light print\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"775\" data-end=\"809\"\u003e\n\u003cp data-start=\"777\" data-end=\"809\"\u003eFits standard cans and bottles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"810\" data-end=\"864\"\u003e\n\u003cp data-start=\"812\" data-end=\"864\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"865\" data-end=\"918\"\u003e\n\u003cp data-start=\"867\" data-end=\"918\"\u003eIdeal for beach days, boat days, and everyday use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":301229244494,"handle":"drinkwear-accessories","updated_at":"2026-11-04T15:01:44-05:00","published_at":"2025-12-06T15:49:30-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Koozies","body_html":"","image":{"created_at":"2025-12-06T15:49:29-05:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Xmas_25-065.jpg?v=1765054169"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":305423220814,"handle":"spring-break-gear-guide","updated_at":"2026-11-07T07:12:06-05:00","published_at":"2026-03-10T12:50:23-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Spring Break Gear Guide","body_html":"\u003cp\u003eAll your must have products for Spring Break 2026 in one place. Gear up and start packing your bags today. \u003c\/p\u003e","image":{"created_at":"2026-03-10T14:21:48-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-123_1.jpg?v=1773166908"}},{"id":309822226510,"handle":"the-fishing-dad","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-02T14:37:38-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Fishing Dad","body_html":"\u003cp data-start=\"156\" data-end=\"247\"\u003eBuilt for early mornings, tight lines, and stories that get better every time they're told.\u003c\/p\u003e\n\u003cp data-start=\"249\" data-end=\"604\"\u003eThe Fishing Dad Collection features performance sun shirts, technical fishing apparel, coastal lifestyle gear, hats, accessories, and gift ideas designed for dads who feel most at home on the water. Whether he's running offshore, cruising the Intracoastal, heading to the sandbar, or casting from the dock, these are the pieces he'll reach for every trip.\u003c\/p\u003e\n\u003cp data-start=\"606\" data-end=\"808\"\u003eInspired by the boating and fishing lifestyle of Jupiter, Florida, this collection combines sun protection, comfort, and performance with the laid-back coastal style Blueline Surf \u0026amp; Paddle is known for.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"911\"\u003eFrom Father's Day gifts to everyday fishing essentials, you'll find gear built for life on the water.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"913\" data-end=\"929\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"930\" data-end=\"1051\"\u003e\n\u003cli data-section-id=\"1u04iog\" data-start=\"930\" data-end=\"948\"\u003eOffshore fishing\u003c\/li\u003e\n\u003cli data-section-id=\"syiamw\" data-start=\"949\" data-end=\"966\"\u003eInshore fishing\u003c\/li\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"967\" data-end=\"976\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"1neysr2\" data-start=\"977\" data-end=\"991\"\u003eSandbar days\u003c\/li\u003e\n\u003cli data-section-id=\"da2vir\" data-start=\"992\" data-end=\"1014\"\u003eDockside happy hours\u003c\/li\u003e\n\u003cli data-section-id=\"1iqjqq9\" data-start=\"1015\" data-end=\"1030\"\u003eBahamas trips\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"1031\" data-end=\"1051\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:39:00-04:00","alt":null,"width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-086_370cfd20-8c8d-4de4-aa6d-c0c3ae98e8ac.jpg?v=1780497598"}}]}
{"item":{"id":7684648894542,"title":"Mr. Zog’s Sex Wax Air Freshener – Coconut","handle":"mr-zogs-sex-wax-coconut-air-freshener","description":"\u003cp\u003eThe Mr. Zog’s Sex Wax Air Freshener in Coconut brings the classic surf wax logo and a coconut scent to your car, office or home.\u003c\/p\u003e\n\u003cp\u003eIt's an easy small gift or stocking stuffer for anyone who likes a little surf-shop personality beyond the beach. We like pairing it with a Blueline tee or sticker.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCoconut fragrance\u003c\/li\u003e\n\u003cli\u003eRound design with the Mr. Zog’s Sex Wax logo\u003c\/li\u003e\n\u003cli\u003eHanging cord for easy use\u003c\/li\u003e\n\u003cli\u003eFrom Sex Wax, a surf-wax icon since 1972\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e cars, offices, home, small gifts and stocking stuffers\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e Hang it freely and keep it from touching nearby surfaces. Contact can damage upholstery, dashboards, plastics and painted finishes. Follow the package instructions.\u003c\/p\u003e","published_at":"2025-08-19T14:43:25-04:00","created_at":"2025-08-19T13:48:37-04:00","vendor":"Rainbow Distributing, Inc.","type":"Air Freshener","tags":["Accessories","Air Fresheners","Car Accessories","Coconut Scent","Gifts Under $30","Home Accessories","Mr. Zog's","Sex Wax","Small Gifts","Stocking Stuffers","Surf Gifts"],"price":499,"price_min":499,"price_max":499,"available":true,"price_varies":false,"compare_at_price":499,"compare_at_price_min":499,"compare_at_price_max":499,"compare_at_price_varies":false,"variants":[{"id":42807746658382,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000006633","requires_shipping":true,"taxable":true,"featured_image":{"id":34915760603214,"product_id":7684648894542,"position":1,"created_at":"2025-08-19T13:48:35-04:00","updated_at":"2025-12-18T15:06:54-05:00","alt":"Mr. Zog’s Sex Wax coconut air freshener with a black and yellow circular logo and hanging cord","width":784,"height":759,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/mr-zogs-sex-wax-coconut-air-freshener.png?v=1766088414","variant_ids":[42807746658382]},"available":true,"name":"Mr. Zog’s Sex Wax Air Freshener – Coconut","public_title":null,"options":["Default Title"],"price":499,"weight":0,"compare_at_price":499,"inventory_management":"shopify","barcode":"210000006633","featured_media":{"alt":"Mr. Zog’s Sex Wax coconut air freshener with a black and yellow circular logo and hanging cord","id":26371237642318,"position":1,"preview_image":{"aspect_ratio":1.033,"height":759,"width":784,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/mr-zogs-sex-wax-coconut-air-freshener.png?v=1766088414"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/mr-zogs-sex-wax-coconut-air-freshener.png?v=1766088414"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/mr-zogs-sex-wax-coconut-air-freshener.png?v=1766088414","options":["Title"],"media":[{"alt":"Mr. Zog’s Sex Wax coconut air freshener with a black and yellow circular logo and hanging cord","id":26371237642318,"position":1,"preview_image":{"aspect_ratio":1.033,"height":759,"width":784,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/mr-zogs-sex-wax-coconut-air-freshener.png?v=1766088414"},"aspect_ratio":1.033,"height":759,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/mr-zogs-sex-wax-coconut-air-freshener.png?v=1766088414","width":784}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Mr. Zog’s Sex Wax Air Freshener in Coconut brings the classic surf wax logo and a coconut scent to your car, office or home.\u003c\/p\u003e\n\u003cp\u003eIt's an easy small gift or stocking stuffer for anyone who likes a little surf-shop personality beyond the beach. We like pairing it with a Blueline tee or sticker.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCoconut fragrance\u003c\/li\u003e\n\u003cli\u003eRound design with the Mr. Zog’s Sex Wax logo\u003c\/li\u003e\n\u003cli\u003eHanging cord for easy use\u003c\/li\u003e\n\u003cli\u003eFrom Sex Wax, a surf-wax icon since 1972\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e cars, offices, home, small gifts and stocking stuffers\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e Hang it freely and keep it from touching nearby surfaces. Contact can damage upholstery, dashboards, plastics and painted finishes. Follow the package instructions.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027879502,"handle":"jupiter-accessories","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-09-11T11:22:14-04:00","sort_order":"manual","template_suffix":"accessories","published_scope":"global","title":"Accessories","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover Jupiter accessories inspired by living in beautiful South Florida, where everyday feels like a vacation. Shop hacky sacks, JUP stickers, YETIs, Turtlebox speakers, towels, gifts, and everyday beach essentials.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1535,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_Aug_12_2026_02_00_53_PM.png?v=1786559334"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. 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Shopping local? Choose in-store pickup at our Jupiter shop.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHoliday Shopping Made Easy – Surf-Inspired Gifts from Jupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur curated collection of \u003cstrong\u003estocking stuffers and gifts under $30\u003c\/strong\u003e is packed with Jupiter-inspired essentials, kid-approved favorites, and small-but-stoked items everyone will love.\u003c\/p\u003e","image":{"created_at":"2025-11-18T13:17:17-05:00","alt":"Christmas in paradise. Christmas tree on the beach with presents.","width":625,"height":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Race_the_Tide_Too_Banner_2_13c0b3ea-6a21-4c8a-8a5e-7f4d9f0e7310.png?v=1763589983"}},{"id":309588754510,"handle":"sex-wax-air-fresheners","updated_at":"2026-11-09T07:09:50-05:00","published_at":"2026-05-28T10:08:25-04:00","sort_order":"most-relevant","template_suffix":"sex-wax-air-freshener","published_scope":"global","title":"Mr. Zog's Sex Wax Air Fresheners","body_html":"\u003cp data-start=\"815\" data-end=\"1047\"\u003eFor generations, Mr. Zog's Sex Wax has been one of the most recognizable names in surfing. Known around the world for its legendary surf wax, the brand has become a symbol of beach culture, surf trips, and life spent near the water.\u003c\/p\u003e\n\u003cp data-start=\"1049\" data-end=\"1144\"\u003eNow you can bring that same coastal vibe wherever you go with Mr. Zog's Sex Wax Air Fresheners.\u003c\/p\u003e\n\u003cp data-start=\"1146\" data-end=\"1377\"\u003eAvailable in tropical scents including Pineapple, Strawberry, Vanilla, and Coconut, these classic air fresheners are perfect for your car, truck, boat, office, gym locker, beach bag, or anywhere that could use a little extra stoke.\u003c\/p\u003e\n\u003cp data-start=\"1379\" data-end=\"1621\"\u003eWhether you're heading to Jupiter Inlet for a sunrise surf, spending the afternoon at the sandbar, running offshore, or simply wishing you were at the beach, Sex Wax Air Fresheners help keep the good vibes rolling long after the session ends.\u003c\/p\u003e\n\u003ch3 data-section-id=\"lllv6r\" data-start=\"1623\" data-end=\"1643\"\u003eAvailable Scents\u003c\/h3\u003e\n\u003cp data-start=\"1645\" data-end=\"1740\"\u003e\u003cstrong data-start=\"1648\" data-end=\"1661\"\u003e\u003cstrong data-start=\"1935\" data-end=\"1951\"\u003eCoconut \u003c\/strong\u003e\u003cbr data-start=\"1951\" data-end=\"1954\"\u003e\u003c\/strong\u003eEveryone's favorite and our best selling sex wax air freshener. Coconut fragrance inspired by beach days, surf trips and of course, our favorite wax. \u003cstrong data-start=\"1648\" data-end=\"1661\"\u003e\u003cbr\u003e\u003cbr\u003ePineapple\u003c\/strong\u003e\u003cbr data-start=\"1661\" data-end=\"1664\"\u003eSweet tropical fragrance inspired by island adventures and sunny beach days.\u003c\/p\u003e\n\u003cp data-start=\"1742\" data-end=\"1844\"\u003e\u003cstrong data-start=\"1745\" data-end=\"1759\"\u003eStrawberry\u003c\/strong\u003e\u003cbr data-start=\"1759\" data-end=\"1762\"\u003eA fruity and refreshing scent that adds a playful beach vibe wherever you hang it.\u003c\/p\u003e\n\u003cp data-start=\"1932\" data-end=\"2084\"\u003e\u003cstrong data-start=\"1935\" data-end=\"1951\"\u003eCoconut 5.5\"\u003c\/strong\u003e\u003cbr data-start=\"1951\" data-end=\"1954\"\u003eThe largest air freshener in the lineup. Tropical coconut fragrance inspired by warm ocean breezes, boat days, and island escapes.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"2101\" data-start=\"2086\" data-section-id=\"9n3n4e\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-end=\"2217\" data-start=\"2103\"\u003e\n\u003cli data-end=\"2118\" data-start=\"2103\" data-section-id=\"1alxf0l\"\u003eCars \u0026amp; Trucks\u003c\/li\u003e\n\u003cli data-end=\"2126\" data-start=\"2119\" data-section-id=\"16xvwn7\"\u003eBoats\u003c\/li\u003e\n\u003cli data-end=\"2139\" data-start=\"2127\" data-section-id=\"mbddod\"\u003eGolf Carts\u003c\/li\u003e\n\u003cli data-end=\"2149\" data-start=\"2140\" data-section-id=\"1q165iz\"\u003eOffices\u003c\/li\u003e\n\u003cli data-end=\"2164\" data-start=\"2150\" data-section-id=\"ebkpoy\"\u003eBeach Houses\u003c\/li\u003e\n\u003cli data-end=\"2176\" data-start=\"2165\" data-section-id=\"1gwu4kw\"\u003eSurf Vans\u003c\/li\u003e\n\u003cli data-end=\"2189\" data-start=\"2177\" data-section-id=\"nqzfzm\"\u003eBeach Bags\u003c\/li\u003e\n\u003cli data-end=\"2217\" data-start=\"2190\" data-section-id=\"1gdvg53\"\u003eGifts \u0026amp; Stocking Stuffers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T15:34:37-04:00","alt":"Mr. Zog's Sex Wax Air Freshener collection featuring Pineapple, Strawberry, Vanilla and Coconut scents with a Jupiter Inlet and Lighthouse inspired coastal background","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_Jun_3_2026_03_28_36_PM.png?v=1780515329"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-11-09T07:09:50-05:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}},{"id":303986081870,"handle":"valentines-day-gifts-for-him","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-02-04T09:42:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Him","body_html":"\u003ch3 data-start=\"331\" data-end=\"364\"\u003eValentine’s Day Gifts for Him\u003c\/h3\u003e\n\u003cp data-start=\"365\" data-end=\"558\"\u003eFinding the right gift doesn’t have to be complicated. Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-11-10T09:36:58-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cstrong\u003eOrder by December 14 for Christmas delivery\u003c\/strong\u003e with USPS Ground Advantage or Free Shipping On Orders $99+ (USPS). Shopping local? Choose in-store pickup at our Jupiter shop.\u003c\/p\u003e\n\u003cp\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
{"item":{"id":7593649733710,"title":"Blueline License Plate Frame – Life Is Better on the Water","handle":"blueline-license-plate-framee","description":"\u003cp data-start=\"260\" data-end=\"397\"\u003eA simple statement that says it all. The Blueline License Plate Frame is for anyone who knows the best days start and end near the water.\u003c\/p\u003e\n\u003cp data-start=\"399\" data-end=\"786\"\u003eFeaturing a clean black finish with \u003cstrong data-start=\"435\" data-end=\"468\"\u003e“Life Is Better on the Water”\u003c\/strong\u003e across the top and \u003cstrong data-start=\"488\" data-end=\"518\"\u003eBlueline Surf \u0026amp; Paddle Co.\u003c\/strong\u003e branding on the bottom, this frame adds coastal attitude to your daily drive without being loud or flashy. Built to fit standard U.S. license plates, it’s durable enough for everyday use and subtle enough to look good on anything from a beach cruiser to a work truck.\u003c\/p\u003e\n\u003cp data-start=\"788\" data-end=\"896\"\u003ePerfect for locals, weekend warriors, and anyone repping the Jupiter lifestyle wherever the road takes them.\u003c\/p\u003e","published_at":"2025-04-02T11:25:01-04:00","created_at":"2025-04-02T11:25:01-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Accessories","tags":[],"price":995,"price_min":995,"price_max":995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42359602774094,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000140940","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline License Plate Frame – Life Is Better on the Water","public_title":null,"options":["Default Title"],"price":995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000140940","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-license-plate-frame-life-is-better-on-the-water.png?v=1766090279"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-license-plate-frame-life-is-better-on-the-water.png?v=1766090279","options":["Title"],"media":[{"alt":"Black Blueline license plate frame with white text reading “Life Is Better on the Water” and Blueline Surf \u0026 Paddle Co. logo.","id":25716573175886,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1536,"width":1536,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-license-plate-frame-life-is-better-on-the-water.png?v=1766090279"},"aspect_ratio":1.0,"height":1536,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-license-plate-frame-life-is-better-on-the-water.png?v=1766090279","width":1536}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"260\" data-end=\"397\"\u003eA simple statement that says it all. 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Built to fit standard U.S. license plates, it’s durable enough for everyday use and subtle enough to look good on anything from a beach cruiser to a work truck.\u003c\/p\u003e\n\u003cp data-start=\"788\" data-end=\"896\"\u003ePerfect for locals, weekend warriors, and anyone repping the Jupiter lifestyle wherever the road takes them.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027879502,"handle":"jupiter-accessories","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-09-11T11:22:14-04:00","sort_order":"manual","template_suffix":"accessories","published_scope":"global","title":"Accessories","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover Jupiter accessories inspired by living in beautiful South Florida, where everyday feels like a vacation. Shop hacky sacks, JUP stickers, YETIs, Turtlebox speakers, towels, gifts, and everyday beach essentials.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1535,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_Aug_12_2026_02_00_53_PM.png?v=1786559334"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":300461654094,"handle":"stocking-stuffers-gifts-under-30","updated_at":"2026-11-10T09:33:53-05:00","published_at":"2025-11-18T13:16:18-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gifts Under $30 – Stocking Stuffers | Blueline Coastal Gifts","body_html":"\u003cp\u003e\u003cstrong\u003eOrder by December 14 for Christmas delivery\u003c\/strong\u003e with USPS Ground Advantage or Free Shipping On Orders $99+ (USPS). Shopping local? Choose in-store pickup at our Jupiter shop.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHoliday Shopping Made Easy – Surf-Inspired Gifts from Jupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur curated collection of \u003cstrong\u003estocking stuffers and gifts under $30\u003c\/strong\u003e is packed with Jupiter-inspired essentials, kid-approved favorites, and small-but-stoked items everyone will love.\u003c\/p\u003e","image":{"created_at":"2025-11-18T13:17:17-05:00","alt":"Christmas in paradise. Christmas tree on the beach with presents.","width":625,"height":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Race_the_Tide_Too_Banner_2_13c0b3ea-6a21-4c8a-8a5e-7f4d9f0e7310.png?v=1763589983"}},{"id":319424626766,"handle":"jupiter-florida-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-10-29T13:10:35-04:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Jupiter, Florida Gifts","body_html":"\u003cp\u003e\u003cstrong\u003eOrder by December 14 for Christmas delivery\u003c\/strong\u003e with USPS Ground Advantage or Free Shipping On Orders $99+ (USPS). Shopping local? Choose in-store pickup at our Jupiter shop.\u003c\/p\u003e\n\u003cp\u003eLooking for a gift that says Jupiter? Most of what you'll find here is Blueline's own, designed in Jupiter, Florida and only available from our shop: cozy Jupiter Florida hoodies and crewnecks, JUP and Jupiter Lighthouse hats, YETI x Blueline drinkware, oversized Blueline beach towels, local graphic tees, and our Johnnie-O and Vineyard Vines collabs.\u003c\/p\u003e\n\u003cp\u003eWhether they live here, spend the winter here or just wish they did, these are the gifts locals actually wear. Stocking stuffers start under $10.\u003c\/p\u003e","image":{"created_at":"2026-10-29T13:10:33-04:00","alt":"Blueline Surf \u0026 Paddle Co. Jupiter, Florida gifts","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019_109c33ac-4631-44a4-a00e-94c5539fab3b.jpg?v=1793293835"}},{"id":303986081870,"handle":"valentines-day-gifts-for-him","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-02-04T09:42:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Him","body_html":"\u003ch3 data-start=\"331\" data-end=\"364\"\u003eValentine’s Day Gifts for Him\u003c\/h3\u003e\n\u003cp data-start=\"365\" data-end=\"558\"\u003eFinding the right gift doesn’t have to be complicated. Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}}]}
{"item":{"id":7553088192590,"title":"Blueline Lighthouse Golf Ball","handle":"blueline-lighthouse-golf-ball","description":"\u003cp data-start=\"228\" data-end=\"386\"\u003eA clean look with local meaning. The Blueline Lighthouse Golf Ball features our iconic Jupiter Lighthouse logo, adding a subtle Blueline touch to every round.\u003c\/p\u003e\n\u003cp data-start=\"388\" data-end=\"713\"\u003eBuilt for performance and durability, this ball plays great off the tee, through the fairway, and on the green, while still standing out just enough to be easy to spot. Whether you’re playing a full round, hitting a casual nine, or grabbing a few extras for your bag, this golf ball delivers classic style with coastal roots.\u003c\/p\u003e\n\u003cp data-start=\"715\" data-end=\"899\"\u003ePerfect as a gift, tournament giveaway, or add-on with our poker chip ball markers, the Blueline Lighthouse Golf Ball brings Jupiter surf culture to the course without overthinking it.\u003c\/p\u003e","published_at":"2025-08-07T12:22:08-04:00","created_at":"2025-01-27T10:06:25-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Accessories","tags":["Blueline Surf + Paddle Co.","lightspeed","test"],"price":469,"price_min":469,"price_max":469,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42189763739726,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000102863","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Lighthouse Golf Ball","public_title":null,"options":["Default Title"],"price":469,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000102863","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-lighthouse-golf-ball-jupiter-fl.jpg?v=1766086948"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-lighthouse-golf-ball-jupiter-fl.jpg?v=1766086948","options":["Title"],"media":[{"alt":"Blueline Lighthouse logo golf ball resting on green grass, featuring the Jupiter Lighthouse design.","id":26244620681294,"position":1,"preview_image":{"aspect_ratio":0.75,"height":640,"width":480,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-lighthouse-golf-ball-jupiter-fl.jpg?v=1766086948"},"aspect_ratio":0.75,"height":640,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-lighthouse-golf-ball-jupiter-fl.jpg?v=1766086948","width":480}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"228\" data-end=\"386\"\u003eA clean look with local meaning. The Blueline Lighthouse Golf Ball features our iconic Jupiter Lighthouse logo, adding a subtle Blueline touch to every round.\u003c\/p\u003e\n\u003cp data-start=\"388\" data-end=\"713\"\u003eBuilt for performance and durability, this ball plays great off the tee, through the fairway, and on the green, while still standing out just enough to be easy to spot. Whether you’re playing a full round, hitting a casual nine, or grabbing a few extras for your bag, this golf ball delivers classic style with coastal roots.\u003c\/p\u003e\n\u003cp data-start=\"715\" data-end=\"899\"\u003ePerfect as a gift, tournament giveaway, or add-on with our poker chip ball markers, the Blueline Lighthouse Golf Ball brings Jupiter surf culture to the course without overthinking it.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027879502,"handle":"jupiter-accessories","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-09-11T11:22:14-04:00","sort_order":"manual","template_suffix":"accessories","published_scope":"global","title":"Accessories","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover Jupiter accessories inspired by living in beautiful South Florida, where everyday feels like a vacation. Shop hacky sacks, JUP stickers, YETIs, Turtlebox speakers, towels, gifts, and everyday beach essentials.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1535,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_Aug_12_2026_02_00_53_PM.png?v=1786559334"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":300461654094,"handle":"stocking-stuffers-gifts-under-30","updated_at":"2026-11-10T09:33:53-05:00","published_at":"2025-11-18T13:16:18-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gifts Under $30 – Stocking Stuffers | Blueline Coastal Gifts","body_html":"\u003cp\u003e\u003cstrong\u003eOrder by December 14 for Christmas delivery\u003c\/strong\u003e with USPS Ground Advantage or Free Shipping On Orders $99+ (USPS). Shopping local? Choose in-store pickup at our Jupiter shop.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHoliday Shopping Made Easy – Surf-Inspired Gifts from Jupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur curated collection of \u003cstrong\u003estocking stuffers and gifts under $30\u003c\/strong\u003e is packed with Jupiter-inspired essentials, kid-approved favorites, and small-but-stoked items everyone will love.\u003c\/p\u003e","image":{"created_at":"2025-11-18T13:17:17-05:00","alt":"Christmas in paradise. Christmas tree on the beach with presents.","width":625,"height":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Race_the_Tide_Too_Banner_2_13c0b3ea-6a21-4c8a-8a5e-7f4d9f0e7310.png?v=1763589983"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":319424626766,"handle":"jupiter-florida-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-10-29T13:10:35-04:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Jupiter, Florida Gifts","body_html":"\u003cp\u003e\u003cstrong\u003eOrder by December 14 for Christmas delivery\u003c\/strong\u003e with USPS Ground Advantage or Free Shipping On Orders $99+ (USPS). Shopping local? Choose in-store pickup at our Jupiter shop.\u003c\/p\u003e\n\u003cp\u003eLooking for a gift that says Jupiter? Most of what you'll find here is Blueline's own, designed in Jupiter, Florida and only available from our shop: cozy Jupiter Florida hoodies and crewnecks, JUP and Jupiter Lighthouse hats, YETI x Blueline drinkware, oversized Blueline beach towels, local graphic tees, and our Johnnie-O and Vineyard Vines collabs.\u003c\/p\u003e\n\u003cp\u003eWhether they live here, spend the winter here or just wish they did, these are the gifts locals actually wear. Stocking stuffers start under $10.\u003c\/p\u003e","image":{"created_at":"2026-10-29T13:10:33-04:00","alt":"Blueline Surf \u0026 Paddle Co. Jupiter, Florida gifts","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019_109c33ac-4631-44a4-a00e-94c5539fab3b.jpg?v=1793293835"}},{"id":290497396814,"handle":"spring-break-collection","updated_at":"2026-11-08T07:10:04-05:00","published_at":"2025-03-03T13:40:55-05:00","sort_order":"created-desc","template_suffix":"spring-break-25","published_scope":"global","title":"Spring Break Guide","body_html":"","image":{"created_at":"2025-03-03T13:42:41-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-123.jpg?v=1741027361"}},{"id":309821767758,"handle":"the-golf-dad","updated_at":"2026-11-04T16:35:35-05:00","published_at":"2026-06-02T14:20:09-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Golf Dad","body_html":"\u003cp data-start=\"155\" data-end=\"218\"\u003eFor the dad who'd rather be chasing birdies than sitting still.\u003c\/p\u003e\n\u003cp data-start=\"220\" data-end=\"558\"\u003eThe Golf Dad Collection brings together premium polos, lightweight layers, performance hats, golf towels, and gift ideas built for days on the course and evenings at the clubhouse. Whether he's playing a quick nine after work, teeing it up with friends on the weekend, or planning a golf trip, these are the essentials he'll actually use.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"745\"\u003eFeaturing performance fabrics, coastal-inspired style, and the relaxed Jupiter lifestyle, every piece in this collection is designed to move seamlessly from the first tee to happy hour.\u003c\/p\u003e\n\u003cp data-start=\"747\" data-end=\"834\"\u003ePerfect for Father's Day, birthdays, retirement gifts, and year-round golf enthusiasts.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"836\" data-end=\"852\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"853\" data-end=\"997\"\u003e\n\u003cli data-section-id=\"1njfze6\" data-start=\"853\" data-end=\"878\"\u003eGolfing in Florida heat\u003c\/li\u003e\n\u003cli data-section-id=\"nf2gbq\" data-start=\"879\" data-end=\"891\"\u003eGolf trips\u003c\/li\u003e\n\u003cli data-section-id=\"15qmeua\" data-start=\"892\" data-end=\"910\"\u003eClub tournaments\u003c\/li\u003e\n\u003cli data-section-id=\"1va4xqi\" data-start=\"911\" data-end=\"927\"\u003eWeekend rounds\u003c\/li\u003e\n\u003cli data-section-id=\"y7pr26\" data-start=\"928\" data-end=\"947\"\u003ePractice sessions\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"948\" data-end=\"968\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003cli data-section-id=\"dh9620\" data-start=\"969\" data-end=\"997\"\u003eCoastal country club style\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:43:11-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427_d801a11a-c6b4-40ca-91ec-8463857c2561.jpg?v=1780497791"}},{"id":303986081870,"handle":"valentines-day-gifts-for-him","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-02-04T09:42:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Him","body_html":"\u003ch3 data-start=\"331\" data-end=\"364\"\u003eValentine’s Day Gifts for Him\u003c\/h3\u003e\n\u003cp data-start=\"365\" data-end=\"558\"\u003eFinding the right gift doesn’t have to be complicated. Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}}]}
{"item":{"id":7777477558350,"title":"Blueline Rod \u0026 Reel Logo Koozie – Black \/ White","handle":"blueline-rod-and-reel-logo-koozie-black-white","description":"\u003cp data-start=\"309\" data-end=\"668\"\u003eA classic look for long days on the water. The \u003cstrong data-start=\"356\" data-end=\"391\"\u003eBlueline Rod \u0026amp; Reel Logo Koozie\u003c\/strong\u003e in Black with White print is made from durable neoprene to keep cans and bottles cold from the dock to the boat to the backyard. Featuring our Rod \u0026amp; Reel graphic inspired by fishing and coastal life in Jupiter, this koozie is lightweight, flexible, and easy to bring anywhere.\u003c\/p\u003e\n\u003cp data-start=\"670\" data-end=\"777\"\u003eA proven shop favorite and an easy grab-and-go accessory for fishing trips, beach days, and everyday hangs.\u003c\/p\u003e\n\u003cp data-start=\"779\" data-end=\"790\"\u003e\u003cstrong data-start=\"779\" data-end=\"790\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"791\" data-end=\"1007\"\u003e\n\u003cli data-start=\"791\" data-end=\"814\"\u003e\n\u003cp data-start=\"793\" data-end=\"814\"\u003eNeoprene drink koozie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"815\" data-end=\"840\"\u003e\n\u003cp data-start=\"817\" data-end=\"840\"\u003eRod \u0026amp; Reel logo graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"841\" data-end=\"870\"\u003e\n\u003cp data-start=\"843\" data-end=\"870\"\u003eBlack base with white print\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"871\" data-end=\"903\"\u003e\n\u003cp data-start=\"873\" data-end=\"903\"\u003eFits standard cans and bottles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"904\" data-end=\"956\"\u003e\n\u003cp data-start=\"906\" data-end=\"956\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"957\" data-end=\"1007\"\u003e\n\u003cp data-start=\"959\" data-end=\"1007\"\u003eIdeal for beach, boat, fishing, and everyday use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-12-06T15:56:14-05:00","created_at":"2025-12-03T06:24:25-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Drinkware","tags":["koozie"],"price":561,"price_min":561,"price_max":561,"available":true,"price_varies":false,"compare_at_price":561,"compare_at_price_min":561,"compare_at_price_max":561,"compare_at_price_varies":false,"variants":[{"id":43202318794830,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150707","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Rod \u0026 Reel Logo Koozie – Black \/ White","public_title":null,"options":["Default Title"],"price":561,"weight":0,"compare_at_price":561,"inventory_management":"shopify","barcode":"210000150707","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rod-and-reel-logo-koozie-black-white.jpg?v=1765558846"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rod-and-reel-logo-koozie-black-white.jpg?v=1765558846","options":["Title"],"media":[{"alt":"Black neoprene Blueline Rod \u0026 Reel logo koozie with white print displayed on grass","id":32091321434190,"position":1,"preview_image":{"aspect_ratio":0.664,"height":3665,"width":2434,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rod-and-reel-logo-koozie-black-white.jpg?v=1765558846"},"aspect_ratio":0.664,"height":3665,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rod-and-reel-logo-koozie-black-white.jpg?v=1765558846","width":2434}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"309\" data-end=\"668\"\u003eA classic look for long days on the water. The \u003cstrong data-start=\"356\" data-end=\"391\"\u003eBlueline Rod \u0026amp; Reel Logo Koozie\u003c\/strong\u003e in Black with White print is made from durable neoprene to keep cans and bottles cold from the dock to the boat to the backyard. Featuring our Rod \u0026amp; Reel graphic inspired by fishing and coastal life in Jupiter, this koozie is lightweight, flexible, and easy to bring anywhere.\u003c\/p\u003e\n\u003cp data-start=\"670\" data-end=\"777\"\u003eA proven shop favorite and an easy grab-and-go accessory for fishing trips, beach days, and everyday hangs.\u003c\/p\u003e\n\u003cp data-start=\"779\" data-end=\"790\"\u003e\u003cstrong data-start=\"779\" data-end=\"790\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"791\" data-end=\"1007\"\u003e\n\u003cli data-start=\"791\" data-end=\"814\"\u003e\n\u003cp data-start=\"793\" data-end=\"814\"\u003eNeoprene drink koozie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"815\" data-end=\"840\"\u003e\n\u003cp data-start=\"817\" data-end=\"840\"\u003eRod \u0026amp; Reel logo graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"841\" data-end=\"870\"\u003e\n\u003cp data-start=\"843\" data-end=\"870\"\u003eBlack base with white print\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"871\" data-end=\"903\"\u003e\n\u003cp data-start=\"873\" data-end=\"903\"\u003eFits standard cans and bottles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"904\" data-end=\"956\"\u003e\n\u003cp data-start=\"906\" data-end=\"956\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"957\" data-end=\"1007\"\u003e\n\u003cp data-start=\"959\" data-end=\"1007\"\u003eIdeal for beach, boat, fishing, and everyday use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":301229244494,"handle":"drinkwear-accessories","updated_at":"2026-11-04T15:01:44-05:00","published_at":"2025-12-06T15:49:30-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Koozies","body_html":"","image":{"created_at":"2025-12-06T15:49:29-05:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Xmas_25-065.jpg?v=1765054169"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":309822226510,"handle":"the-fishing-dad","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-02T14:37:38-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Fishing Dad","body_html":"\u003cp data-start=\"156\" data-end=\"247\"\u003eBuilt for early mornings, tight lines, and stories that get better every time they're told.\u003c\/p\u003e\n\u003cp data-start=\"249\" data-end=\"604\"\u003eThe Fishing Dad Collection features performance sun shirts, technical fishing apparel, coastal lifestyle gear, hats, accessories, and gift ideas designed for dads who feel most at home on the water. Whether he's running offshore, cruising the Intracoastal, heading to the sandbar, or casting from the dock, these are the pieces he'll reach for every trip.\u003c\/p\u003e\n\u003cp data-start=\"606\" data-end=\"808\"\u003eInspired by the boating and fishing lifestyle of Jupiter, Florida, this collection combines sun protection, comfort, and performance with the laid-back coastal style Blueline Surf \u0026amp; Paddle is known for.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"911\"\u003eFrom Father's Day gifts to everyday fishing essentials, you'll find gear built for life on the water.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"913\" data-end=\"929\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"930\" data-end=\"1051\"\u003e\n\u003cli data-section-id=\"1u04iog\" data-start=\"930\" data-end=\"948\"\u003eOffshore fishing\u003c\/li\u003e\n\u003cli data-section-id=\"syiamw\" data-start=\"949\" data-end=\"966\"\u003eInshore fishing\u003c\/li\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"967\" data-end=\"976\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"1neysr2\" data-start=\"977\" data-end=\"991\"\u003eSandbar days\u003c\/li\u003e\n\u003cli data-section-id=\"da2vir\" data-start=\"992\" data-end=\"1014\"\u003eDockside happy hours\u003c\/li\u003e\n\u003cli data-section-id=\"1iqjqq9\" data-start=\"1015\" data-end=\"1030\"\u003eBahamas trips\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"1031\" data-end=\"1051\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:39:00-04:00","alt":null,"width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-086_370cfd20-8c8d-4de4-aa6d-c0c3ae98e8ac.jpg?v=1780497598"}},{"id":303986081870,"handle":"valentines-day-gifts-for-him","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-02-04T09:42:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Him","body_html":"\u003ch3 data-start=\"331\" data-end=\"364\"\u003eValentine’s Day Gifts for Him\u003c\/h3\u003e\n\u003cp data-start=\"365\" data-end=\"558\"\u003eFinding the right gift doesn’t have to be complicated. Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}}]}
{"item":{"id":7703204692046,"title":"Blueline Gator Lasso Plastic Cup","handle":"blueline-gator-lasso-plastic-cup","description":"\u003cp data-start=\"269\" data-end=\"619\"\u003e\u003cstrong data-start=\"269\" data-end=\"297\"\u003eA true Florida original.\u003c\/strong\u003e The Blueline Gator Lasso Cup celebrates Jupiter’s wild side with a playful design featuring a cowgirl lassoing an alligator against a natural Florida backdrop of palmetto trees. Perfect for your next boat day, paddle session, or backyard party, this reusable 16 oz cup is made to keep the good times flowing.\u003c\/p\u003e\n\u003cul data-start=\"621\" data-end=\"796\"\u003e\n\u003cli data-start=\"621\" data-end=\"651\"\u003e\n\u003cp data-start=\"623\" data-end=\"651\"\u003e16 oz frosted reusable cup\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"652\" data-end=\"694\"\u003e\n\u003cp data-start=\"654\" data-end=\"694\"\u003eIconic “Gator Lasso Blueline Surf and Paddle” design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"695\" data-end=\"742\"\u003e\n\u003cp data-start=\"697\" data-end=\"742\"\u003eEco-friendly, dishwasher safe, and BPA-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"743\" data-end=\"796\"\u003e\n\u003cp data-start=\"745\" data-end=\"796\"\u003eInspired by life on the water in Jupiter, Florida, Palm Beach County\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"798\" data-end=\"968\"\u003eFrom rum runners at Guanabanas to sandbar hangs with friends, this cup is built for the Blueline lifestyle — a mix of adventure, community, and fun in the Palm Beaches.\u003c\/p\u003e\n\u003cp data-start=\"970\" data-end=\"1064\"\u003eGrab your Gator Lasso Cup and bring a little Jupiter with you wherever you go.\u003c\/p\u003e","published_at":"2025-09-12T11:26:05-04:00","created_at":"2025-09-12T11:06:34-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Drinkware","tags":["Gator Lasso","Rum Runner Cup"],"price":200,"price_min":200,"price_max":200,"available":true,"price_varies":false,"compare_at_price":200,"compare_at_price_min":200,"compare_at_price_max":200,"compare_at_price_varies":false,"variants":[{"id":42893693911118,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000129631","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Gator Lasso Plastic Cup","public_title":null,"options":["Default Title"],"price":200,"weight":0,"compare_at_price":200,"inventory_management":"shopify","barcode":"210000129631","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-rum-runner-cup-blueline-surf-jupiter-fl.jpg?v=1757795295"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-rum-runner-cup-blueline-surf-jupiter-fl.jpg?v=1757795295","options":["Title"],"media":[{"alt":"Blueline Surf \u0026 Paddle Gator Lasso Rum Runner Cup featuring a cowgirl lassoing an alligator with Florida palmetto trees in the background – reusable 16 oz frosted cup from Jupiter, Florida surf shop.","id":26525735452750,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-rum-runner-cup-blueline-surf-jupiter-fl.jpg?v=1757795295"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-rum-runner-cup-blueline-surf-jupiter-fl.jpg?v=1757795295","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"269\" data-end=\"619\"\u003e\u003cstrong data-start=\"269\" data-end=\"297\"\u003eA true Florida original.\u003c\/strong\u003e The Blueline Gator Lasso Cup celebrates Jupiter’s wild side with a playful design featuring a cowgirl lassoing an alligator against a natural Florida backdrop of palmetto trees. 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From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. 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Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":285019603022,"handle":"mens-boardshorts-volley-shorts","updated_at":"2026-10-17T07:14:31-04:00","published_at":"2024-10-07T11:48:13-04:00","sort_order":"manual","template_suffix":"board-shorts","published_scope":"global","title":"Men's Boardshorts \u0026 Volley Shorts","body_html":"\u003cp\u003eDive into adventure with Blueline Surf and Paddle Co.’s Men's Swim Shorts. Designed for active days in and out of the water, these swim shorts offer the perfect balance of comfort, durability, and style. Whether you're catching waves, paddleboarding through Jupiter's waterways, or lounging by the beach, our swim shorts are crafted from quick-drying, lightweight fabrics that move with you. With thoughtful features like secure pockets and adjustable waistbands, they're built to handle all your coastal adventures.\u003c\/p\u003e\n\u003cp\u003eShow off your laid-back style with swim shorts that combine function and fashion, all while repping the Blueline brand. Ready for your next beach day? Grab a pair and dive in.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:48:12-04:00","alt":null,"width":960,"height":640,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/211209_Panas-2979.jpg?v=1728316093"}},{"id":309822226510,"handle":"the-fishing-dad","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-02T14:37:38-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Fishing Dad","body_html":"\u003cp data-start=\"156\" data-end=\"247\"\u003eBuilt for early mornings, tight lines, and stories that get better every time they're told.\u003c\/p\u003e\n\u003cp data-start=\"249\" data-end=\"604\"\u003eThe Fishing Dad Collection features performance sun shirts, technical fishing apparel, coastal lifestyle gear, hats, accessories, and gift ideas designed for dads who feel most at home on the water. Whether he's running offshore, cruising the Intracoastal, heading to the sandbar, or casting from the dock, these are the pieces he'll reach for every trip.\u003c\/p\u003e\n\u003cp data-start=\"606\" data-end=\"808\"\u003eInspired by the boating and fishing lifestyle of Jupiter, Florida, this collection combines sun protection, comfort, and performance with the laid-back coastal style Blueline Surf \u0026amp; Paddle is known for.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"911\"\u003eFrom Father's Day gifts to everyday fishing essentials, you'll find gear built for life on the water.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"913\" data-end=\"929\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"930\" data-end=\"1051\"\u003e\n\u003cli data-section-id=\"1u04iog\" data-start=\"930\" data-end=\"948\"\u003eOffshore fishing\u003c\/li\u003e\n\u003cli data-section-id=\"syiamw\" data-start=\"949\" data-end=\"966\"\u003eInshore fishing\u003c\/li\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"967\" data-end=\"976\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"1neysr2\" data-start=\"977\" data-end=\"991\"\u003eSandbar days\u003c\/li\u003e\n\u003cli data-section-id=\"da2vir\" data-start=\"992\" data-end=\"1014\"\u003eDockside happy hours\u003c\/li\u003e\n\u003cli data-section-id=\"1iqjqq9\" data-start=\"1015\" data-end=\"1030\"\u003eBahamas trips\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"1031\" data-end=\"1051\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:39:00-04:00","alt":null,"width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-086_370cfd20-8c8d-4de4-aa6d-c0c3ae98e8ac.jpg?v=1780497598"}},{"id":309821997134,"handle":"the-surf-dad","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-02T14:29:30-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Surf Dad","body_html":"\u003cp data-start=\"144\" data-end=\"211\"\u003eFor the dads who still check the waves before checking their email.\u003c\/p\u003e\n\u003cp data-start=\"213\" data-end=\"561\"\u003eThe Surf Dad Collection is built for early morning sessions, beach days with the family, surf trips, and the laid-back coastal lifestyle that comes with living near the ocean. 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{"item":{"id":7942216777806,"title":"Blueline Firefly Performance Boardshorts","handle":"blueline-firefly-performance-boardshorts","description":"\u003cp data-path-to-node=\"8\"\u003eWe created these with the active water enthusiast in mind, the \u003cb data-path-to-node=\"8\" data-index-in-node=\"40\"\u003eBlueline Firefly Performance Boardshorts\u003c\/b\u003e blend high-end technical utility with clean, coastal style. 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Combined with a modern \u003cb data-path-to-node=\"9\" data-index-in-node=\"168\"\u003e18-inch mid-length outseam\u003c\/b\u003e, the Firefly sits perfectly above the knee—giving you an athletic fit that transitions effortlessly from a grueling morning offshore to an afternoon lunch at Guanabanas.\u003c\/p\u003e\n\u003cp data-path-to-node=\"10\"\u003e\u003cb data-path-to-node=\"10\" data-index-in-node=\"0\"\u003eWhy They’re Built Different:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"11\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"11,0,0\"\u003e\u003cb data-path-to-node=\"11,0,0\" data-index-in-node=\"0\"\u003eElite 4-Way Stretch:\u003c\/b\u003e An 88% Poly \/ 12% Spandex blend moves with you, preventing chafing during long days on the water.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"11,1,0\"\u003e\u003cb data-path-to-node=\"11,1,0\" data-index-in-node=\"0\"\u003eRapid-Dry Technology:\u003c\/b\u003e Moister-wicking and quick-drying fabric means no soggy car rides home from the boat ramp.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"11,2,0\"\u003e\u003cb data-path-to-node=\"11,2,0\" data-index-in-node=\"0\"\u003eSecure Storage:\u003c\/b\u003e A durable, reinforced Velcro side pocket keeps your phone, keys, or pliers secure when active.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"11,3,0\"\u003e\u003cb data-path-to-node=\"11,3,0\" data-index-in-node=\"0\"\u003e18\" Outseam:\u003c\/b\u003e The perfect modern mid-length—tailored, functional, and classic.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"12\"\u003e\u003cb data-path-to-node=\"12\" data-index-in-node=\"0\"\u003ePerfect For:\u003c\/b\u003e Boat Days | Fishing | Paddleboarding \u0026amp; Surf | \u003c\/p\u003e"},"options":[{"name":"Color","position":1,"values":["Light Blue Squid Camo Slate","Green\/Duck Camo"]},{"name":"Size","position":2,"values":["28","30","32","33","34","36","38"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":293539938382,"handle":"bahamas-bound","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2025-06-03T11:47:32-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Bahamas Bound","body_html":"\u003cp data-start=\"1733\" data-end=\"1884\"\u003eThe Bahamas Bound collection was built for boat days, offshore fishing trips, paddle sessions, beach weekends, and the South Florida coastal lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"1886\" data-end=\"2098\"\u003eFeaturing men’s and women’s UV sun shirts, lightweight performance apparel, premium hats, towels, and everyday beach essentials from brands including Outerknown alongside original Blueline Surf \u0026amp; Paddle Co. gear.\u003c\/p\u003e\n\u003cp data-start=\"2100\" data-end=\"2313\"\u003eWhether you're heading offshore from Jupiter Inlet, spending the weekend at the sandbar, or planning your next Bahamas crossing, this collection was designed for comfort, sun protection, and life around the water.\u003c\/p\u003e\n\u003cp data-start=\"2315\" data-end=\"2374\"\u003ePopular categories in the Bahamas Bound collection include:\u003c\/p\u003e\n\u003cul data-start=\"2375\" data-end=\"2525\"\u003e\n\u003cli data-section-id=\"1i14sxs\" data-start=\"2375\" data-end=\"2392\"\u003eMen’s UV shirts\u003c\/li\u003e\n\u003cli data-section-id=\"dafvaw\" data-start=\"2393\" data-end=\"2412\"\u003eWomen’s UV shirts\u003c\/li\u003e\n\u003cli data-section-id=\"1u36hgv\" data-start=\"2413\" data-end=\"2431\"\u003eYouth UV apparel\u003c\/li\u003e\n\u003cli data-section-id=\"175qq0p\" data-start=\"2432\" data-end=\"2458\"\u003eCoastal performance hats\u003c\/li\u003e\n\u003cli data-section-id=\"10p6rbn\" data-start=\"2459\" data-end=\"2473\"\u003eBeach towels\u003c\/li\u003e\n\u003cli data-section-id=\"fbsc8g\" data-start=\"2474\" data-end=\"2498\"\u003eSurf lifestyle apparel\u003c\/li\u003e\n\u003cli data-section-id=\"ct9z1k\" data-start=\"2499\" data-end=\"2525\"\u003eFlorida coastal clothing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2527\" data-end=\"2619\"\u003eShop premium coastal apparel online or visit Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida.\u003c\/p\u003e","image":{"created_at":"2025-06-03T11:47:31-04:00","alt":"Boating in the Bahamas, crystal clear, blue waters wearing Blueline Surf and Paddle Co. UV Sun Shirts with the Florida Box Logo. ","width":294,"height":191,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Screenshot_2025-11-19_at_5.26.32_PM.png?v=1763591274"}},{"id":311926653006,"handle":"beach-sandbar-tailgate-gear","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-26T16:03:38-04:00","sort_order":"manual","template_suffix":"beach-sandbar-tailgate","published_scope":"global","title":"Beach, Sandbar \u0026 Tailgate Gear","body_html":"\u003cp data-path-to-node=\"6,0\"\u003eNothing says 4th of July better than a sandbar party. Music, friends, cold beverages, Bahama-blue water, and of course, fun times. We have the sandbar essentials in stock and ready for you down at Blueline.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6,1\"\u003eWhether you need the crystal-clear, waterproof punch of the new \u003cb data-path-to-node=\"6,1\" data-index-in-node=\"64\"\u003eTurtlebox Cub\u003c\/b\u003e speaker, a couple of heavy-duty \u003cb data-path-to-node=\"6,1\" data-index-in-node=\"110\"\u003ehacky sacks\u003c\/b\u003e to keep the kids entertained in the shallows, a rugged \u003cb data-path-to-node=\"6,1\" data-index-in-node=\"177\"\u003eYeti cooler\u003c\/b\u003e to lock down the ice, or quick-drying \u003cb data-path-to-node=\"6,1\" data-index-in-node=\"227\"\u003eNomadix towels\u003c\/b\u003e for the boat ride home—we’ve got your holiday weekend completely dialed in.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"6,3\"\u003eLocal Jupiter Gear Drop \u0026amp; Pickup\u003c\/h3\u003e\n\u003cp data-path-to-node=\"6,4\"\u003ePlanning your day atthe \u003cstrong\u003esandbar\u003c\/strong\u003e or anchoring down near Catos Bridge for the fireworks? Don't stress about holiday shipping delays or missing the boat. Order your holiday gear online now and select \u003cb data-path-to-node=\"6,4\" data-index-in-node=\"219\"\u003eFree In-Store Pickup\u003c\/b\u003e at checkout to grab your essentials directly from our Jupiter shop counter before you launch!\u003c\/p\u003e","image":{"created_at":"2026-06-26T16:03:37-04:00","alt":null,"width":1080,"height":1920,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/19.png?v=1782504218"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-11-10T09:36:39-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cstrong\u003eOrder by December 14 for Christmas delivery\u003c\/strong\u003e with USPS Ground Advantage or Free Shipping On Orders $99+ (USPS). Shopping local? Choose in-store pickup at our Jupiter shop.\u003c\/p\u003e\n\u003cp\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":285019603022,"handle":"mens-boardshorts-volley-shorts","updated_at":"2026-10-17T07:14:31-04:00","published_at":"2024-10-07T11:48:13-04:00","sort_order":"manual","template_suffix":"board-shorts","published_scope":"global","title":"Men's Boardshorts \u0026 Volley Shorts","body_html":"\u003cp\u003eDive into adventure with Blueline Surf and Paddle Co.’s Men's Swim Shorts. Designed for active days in and out of the water, these swim shorts offer the perfect balance of comfort, durability, and style. Whether you're catching waves, paddleboarding through Jupiter's waterways, or lounging by the beach, our swim shorts are crafted from quick-drying, lightweight fabrics that move with you. With thoughtful features like secure pockets and adjustable waistbands, they're built to handle all your coastal adventures.\u003c\/p\u003e\n\u003cp\u003eShow off your laid-back style with swim shorts that combine function and fashion, all while repping the Blueline brand. Ready for your next beach day? Grab a pair and dive in.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:48:12-04:00","alt":null,"width":960,"height":640,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/211209_Panas-2979.jpg?v=1728316093"}},{"id":309822226510,"handle":"the-fishing-dad","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-02T14:37:38-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Fishing Dad","body_html":"\u003cp data-start=\"156\" data-end=\"247\"\u003eBuilt for early mornings, tight lines, and stories that get better every time they're told.\u003c\/p\u003e\n\u003cp data-start=\"249\" data-end=\"604\"\u003eThe Fishing Dad Collection features performance sun shirts, technical fishing apparel, coastal lifestyle gear, hats, accessories, and gift ideas designed for dads who feel most at home on the water. Whether he's running offshore, cruising the Intracoastal, heading to the sandbar, or casting from the dock, these are the pieces he'll reach for every trip.\u003c\/p\u003e\n\u003cp data-start=\"606\" data-end=\"808\"\u003eInspired by the boating and fishing lifestyle of Jupiter, Florida, this collection combines sun protection, comfort, and performance with the laid-back coastal style Blueline Surf \u0026amp; Paddle is known for.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"911\"\u003eFrom Father's Day gifts to everyday fishing essentials, you'll find gear built for life on the water.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"913\" data-end=\"929\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"930\" data-end=\"1051\"\u003e\n\u003cli data-section-id=\"1u04iog\" data-start=\"930\" data-end=\"948\"\u003eOffshore fishing\u003c\/li\u003e\n\u003cli data-section-id=\"syiamw\" data-start=\"949\" data-end=\"966\"\u003eInshore fishing\u003c\/li\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"967\" data-end=\"976\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"1neysr2\" data-start=\"977\" data-end=\"991\"\u003eSandbar days\u003c\/li\u003e\n\u003cli data-section-id=\"da2vir\" data-start=\"992\" data-end=\"1014\"\u003eDockside happy hours\u003c\/li\u003e\n\u003cli data-section-id=\"1iqjqq9\" data-start=\"1015\" data-end=\"1030\"\u003eBahamas trips\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"1031\" data-end=\"1051\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:39:00-04:00","alt":null,"width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-086_370cfd20-8c8d-4de4-aa6d-c0c3ae98e8ac.jpg?v=1780497598"}},{"id":309821997134,"handle":"the-surf-dad","updated_at":"2026-11-10T07:10:23-05:00","published_at":"2026-06-02T14:29:30-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Surf Dad","body_html":"\u003cp data-start=\"144\" data-end=\"211\"\u003eFor the dads who still check the waves before checking their email.\u003c\/p\u003e\n\u003cp data-start=\"213\" data-end=\"561\"\u003eThe Surf Dad Collection is built for early morning sessions, beach days with the family, surf trips, and the laid-back coastal lifestyle that comes with living near the ocean. Featuring premium UV sun shirts, surf apparel, boardshorts, t-shirts, hats, and accessories, these are the essentials every surfer appreciates both in and out of the water.\u003c\/p\u003e\n\u003cp data-start=\"563\" data-end=\"858\"\u003eInspired by the surf culture of Jupiter, Florida, this collection blends performance, comfort, and timeless coastal style. Whether he's paddling out before work, chasing swell on vacation, or spending the day at the beach with the family, these are the pieces designed for life around the ocean.\u003c\/p\u003e\n\u003cp data-start=\"860\" data-end=\"938\"\u003ePerfect for Father's Day, birthdays, and dads who never stopped being surfers.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"940\" data-end=\"956\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"957\" data-end=\"1069\"\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"957\" data-end=\"966\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"nrl11m\" data-start=\"967\" data-end=\"979\"\u003eBeach days\u003c\/li\u003e\n\u003cli data-section-id=\"1i9odhg\" data-start=\"980\" data-end=\"998\"\u003eFamily vacations\u003c\/li\u003e\n\u003cli data-section-id=\"1iqjqq9\" data-start=\"999\" data-end=\"1014\"\u003eBahamas trips\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1015\" data-end=\"1031\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"134k8rb\" data-start=\"1032\" data-end=\"1048\"\u003eCoastal travel\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"1049\" data-end=\"1069\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:41:59-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231218_Panas-0067.jpg?v=1780497719"}}]}
