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Blueline OG Tech Hat – Steel
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OG Steel / Royal White Aqua MC SC
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Florida Box UV Lite Frost / Steel / Steel LC
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Florida Box Tech Hat – Viper OptiCam / Black
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Florida Box Dusk/Steel White Patch MC SC 2379_001
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111 Places in Palm Beach That You Must Not Miss – Local Guide Book
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Bahamas Conch Women's Breeze UV Hood Hthr White
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OT Ladies Original UV LS White/Cyan
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Mr. Zog's Sex Wax Air Freshener – Strawberry
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ZOGAFP Sex Wax Air Freshener Grape
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Youth Marlin Club UV Crew White
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Youth BL x Blue 84 Tee Hee Hoodie Shell Pink
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Yeti Hopper Flip 12 Soft Cooler
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Triangle Lighthouse Hat Navy/Avocado Red HC FL
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Otto JUP Hat White / Gray
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OG Blueline Performance Hat – White / Black
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OG TriTech White HC FL 2376_001
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OG Blueline Logo Cotton Twill Hat – White
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OG Cotton Twill Hacienda LC C
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OG Black/Stone HC SC
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OG All Navy UV / Carolina Patch LC C 1803_002
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Florida Box UV Twilight Plumeria/White Patch HC SC 2218_001
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Blueline Marlin T-Shirt – Ice Blue & Orange | Blueline Surf & Paddle Co. Jupiter, FL
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48
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Whether you're running offshore, paddling around Jupiter Inlet, spending the day on the golf course, or enjoying sunset drinks by the water, this hat is built to perform.\u003c\/p\u003e\n\u003cp data-start=\"797\" data-end=\"856\"\u003eClean, versatile, and ready for wherever the day takes you.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"858\" data-end=\"870\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"871\" data-end=\"1150\"\u003e\n\u003cli data-section-id=\"cb5lfr\" data-start=\"871\" data-end=\"913\"\u003ePremium Pukka TriTech performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"ztvxi9\" data-start=\"914\" data-end=\"956\"\u003eLightweight polyester\/nylon construction\u003c\/li\u003e\n\u003cli data-section-id=\"16s6bjz\" data-start=\"957\" data-end=\"980\"\u003e4-way stretch comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1x26q63\" data-start=\"981\" data-end=\"1010\"\u003eMoisture-wicking technology\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"1011\" data-end=\"1031\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"1032\" data-end=\"1063\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1064\" data-end=\"1083\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1084\" data-end=\"1113\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1wcptcp\" data-start=\"1114\" data-end=\"1150\"\u003eEmbroidered Blueline OG logo patch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1152\" data-end=\"1167\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1168\" data-end=\"1259\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1168\" data-end=\"1177\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1178\" data-end=\"1194\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1195\" data-end=\"1204\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1205\" data-end=\"1214\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1215\" data-end=\"1221\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1222\" data-end=\"1230\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1231\" data-end=\"1243\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1244\" data-end=\"1259\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2024-11-09T14:58:02-05:00","created_at":"2024-10-25T13:05:34-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":["Blueline","Blueline Surf and Paddle","Boating Hat","Coastal Lifestyle","Fishing Hat","Gray Hat","Jupiter Florida","Men's Hat","OG Hat","OG Logo","Outdoor Hat","Paddleboarding Hat","Performance Hat","Steel Hat","Tech Hat","TriTech Hat","Women's Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962536730702,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000056383","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline OG Tech Hat – Steel","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000056383","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-tech-hat-steel-front.png?v=1780177070"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-tech-hat-steel-front.png?v=1780177070","options":["Title"],"media":[{"alt":"Blueline OG Tech Hat in steel gray featuring the embroidered OG logo patch and premium TriTech performance construction.","id":24933877514318,"position":1,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-tech-hat-steel-front.png?v=1780177070"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-tech-hat-steel-front.png?v=1780177070","width":300}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"110\" data-end=\"392\"\u003eThe Blueline OG Tech Hat was built for those who spend their days chasing sunshine, saltwater, and adventure. Featuring a clean steel gray colorway and the iconic Blueline OG logo, this premium performance hat delivers the perfect balance of comfort, durability, and everyday style.\u003c\/p\u003e\n\u003cp data-start=\"394\" data-end=\"795\"\u003eConstructed using Pukka's TriTech performance fabric, the OG Tech Hat combines lightweight comfort, 4-way stretch performance, moisture-wicking technology, and UPF sun protection to keep you comfortable through long days outdoors. Whether you're running offshore, paddling around Jupiter Inlet, spending the day on the golf course, or enjoying sunset drinks by the water, this hat is built to perform.\u003c\/p\u003e\n\u003cp data-start=\"797\" data-end=\"856\"\u003eClean, versatile, and ready for wherever the day takes you.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"858\" data-end=\"870\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"871\" data-end=\"1150\"\u003e\n\u003cli data-section-id=\"cb5lfr\" data-start=\"871\" data-end=\"913\"\u003ePremium Pukka TriTech performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"ztvxi9\" data-start=\"914\" data-end=\"956\"\u003eLightweight polyester\/nylon construction\u003c\/li\u003e\n\u003cli data-section-id=\"16s6bjz\" data-start=\"957\" data-end=\"980\"\u003e4-way stretch comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1x26q63\" data-start=\"981\" data-end=\"1010\"\u003eMoisture-wicking technology\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"1011\" data-end=\"1031\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"1032\" data-end=\"1063\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1064\" data-end=\"1083\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1084\" data-end=\"1113\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1wcptcp\" data-start=\"1114\" data-end=\"1150\"\u003eEmbroidered Blueline OG logo patch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1152\" data-end=\"1167\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1168\" data-end=\"1259\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1168\" data-end=\"1177\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1178\" data-end=\"1194\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1195\" data-end=\"1204\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1205\" data-end=\"1214\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1215\" data-end=\"1221\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1222\" data-end=\"1230\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1231\" data-end=\"1243\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1244\" data-end=\"1259\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7493435752526,"title":"OG Steel \/ Royal White Aqua MC SC","handle":"og-steel-royal-white-aqua-mc-sc","description":"\u003cp\u003eOG Steel \/ Royal White Aqua MC SC\u003c\/p\u003e","published_at":"2024-11-10T10:19:04-05:00","created_at":"2024-10-27T13:27:43-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41967262498894,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000133118","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Steel \/ Royal White Aqua MC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000133118","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_243.jpg?v=1753276574"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_243.jpg?v=1753276574","options":["Title"],"media":[{"alt":null,"id":25036680200270,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_243.jpg?v=1753276574"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_243.jpg?v=1753276574","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eOG Steel \/ Royal White Aqua MC SC\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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{"item":{"id":7735221911630,"title":"OG Blueline Curved Hat – Charcoal \/ Teal","handle":"og-charcoal-teal-c12-curved","description":"\u003cp\u003eThe OG Blueline Curved Hat – Charcoal \/ Teal brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. 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Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Curved Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Curved\u003c\/li\u003e\n\u003cli\u003eColor: Charcoal \/ Teal\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7504148627534,"title":"OG All Black Tarpon Tonal Scale HC SC","handle":"og-all-black-tarpon-tonal-scale-hc-sc","description":"OG All Black Tarpon Tonal Scale HC SC","published_at":"2024-11-10T10:18:52-05:00","created_at":"2024-11-09T20:16:44-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42011775139918,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000131706","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG All Black Tarpon Tonal Scale HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000131706","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_227.jpg?v=1731950994"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_227.jpg?v=1731950994","options":["Title"],"media":[{"alt":null,"id":25077310062670,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_227.jpg?v=1731950994"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_227.jpg?v=1731950994","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"OG All Black Tarpon Tonal Scale HC SC"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7697852366926,"title":"Miami Dolphins Performance Hat – White \/ Teal \/ Orange","handle":"miami-dolphins-uv-lite-hat-white-teal-orange-hc-sc","description":"\u003cp\u003eThe Miami Dolphins Performance Hat – White \/ Teal \/ Orange brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. 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Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Teal \/ Orange\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-08-11T07:11:24-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. 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T-shirt featuring the dolphin logo design — inspired by the Jupiter, Florida ocean lifestyle.","width":960,"height":1200,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Dolfins.webp?v=1762383068"}},{"id":284027781198,"handle":"hats","updated_at":"2026-08-18T07:11:56-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. 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Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":284027977806,"handle":"womens","updated_at":"2026-08-18T10:29:19-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"womens","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-08-16T07:16:38-04:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-08-18T07:11:56-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7559598637134,"title":"Florida Box UV Lite Frost \/ Steel \/ Steel LC","handle":"florida-box-uv-lite-frost-steel-steel-lc","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eFlorida Box UV Lite Frost \/ Steel \/ Steel LC\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2025-02-10T09:59:28-05:00","created_at":"2025-02-10T09:59:28-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42224215326798,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000055538","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Florida Box UV Lite Frost \/ Steel \/ Steel LC","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000055538","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jan_25-065.jpg?v=1753276387","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wdkgkj2nmpwheqcyvqp5.jpg?v=1768658818","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/eefef9zfdswzzcpjijyx.jpg?v=1768658818"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jan_25-065.jpg?v=1753276387","options":["Title"],"media":[{"alt":null,"id":25507770892366,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1069,"width":1069,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jan_25-065.jpg?v=1753276387"},"aspect_ratio":1.0,"height":1069,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jan_25-065.jpg?v=1753276387","width":1069},{"alt":null,"id":35108425891918,"position":2,"preview_image":{"aspect_ratio":1.001,"height":799,"width":800,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wdkgkj2nmpwheqcyvqp5.jpg?v=1768658818"},"aspect_ratio":1.001,"height":799,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wdkgkj2nmpwheqcyvqp5.jpg?v=1768658818","width":800},{"alt":null,"id":35108425924686,"position":3,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/eefef9zfdswzzcpjijyx.jpg?v=1768658818"},"aspect_ratio":1.0,"height":800,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/eefef9zfdswzzcpjijyx.jpg?v=1768658818","width":800}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eFlorida Box UV Lite Frost \/ Steel \/ Steel LC\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e \u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7735257595982,"title":"Florida Box Tech Hat – Viper OptiCam \/ Black","handle":"florida-box-tritech-hat-viper-opticam-black-hc-fl","description":"\u003cp\u003eThe Florida Box Tech Hat – Viper OptiCam \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Tech Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: TriTech\u003c\/li\u003e\n\u003cli\u003eColor: Viper OptiCam \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:10:07-04:00","created_at":"2025-10-15T15:04:01-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","Florida Box","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","paddleboarding","surf hats","Tech Hats","TriTech","womens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041300316238,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142971","requires_shipping":true,"taxable":true,"featured_image":{"id":35764777910350,"product_id":7735257595982,"position":1,"created_at":"2025-10-15T15:04:00-04:00","updated_at":"2025-10-15T15:04:03-04:00","alt":"Florida Box Tech Hat – Viper OptiCam \/ Black from Blueline Surf and Paddle in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043","variant_ids":[43041300316238]},"available":true,"name":"Florida Box Tech Hat – Viper OptiCam \/ Black","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142971","featured_media":{"alt":"Florida Box Tech Hat – Viper OptiCam \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27090590728270,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043","options":["Title"],"media":[{"alt":"Florida Box Tech Hat – Viper OptiCam \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27090590728270,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Florida Box Tech Hat – Viper OptiCam \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Tech Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: TriTech\u003c\/li\u003e\n\u003cli\u003eColor: Viper OptiCam \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7735262019662,"title":"Florida Box Performance Hat – Olive","handle":"florida-box-hat-olive-olive-white-patch-hc-sc","description":"\u003cp data-start=\"124\" data-end=\"455\"\u003eInspired by Florida's endless days on the water, the Florida Box Performance Hat delivers lightweight comfort, sun protection, and everyday versatility for life outdoors. Featuring a clean olive colorway and the signature Florida Box patch, this hat was built for boat days, paddle sessions, beach trips, and everything in between.\u003c\/p\u003e\n\u003cp data-start=\"457\" data-end=\"834\"\u003eConstructed using Pukka's UV Lite performance fabric, this hat combines lightweight breathability, moisture-wicking technology, and UPF sun protection to help keep you comfortable through long days in the Florida sun. The structured fit and classic design make it an easy choice whether you're heading offshore, exploring the coast, or grabbing dinner after a day on the water.\u003c\/p\u003e\n\u003cp data-start=\"836\" data-end=\"893\"\u003eSimple, comfortable, and built for the Florida lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"895\" data-end=\"907\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"908\" data-end=\"1172\"\u003e\n\u003cli data-section-id=\"1rgxrqc\" data-start=\"908\" data-end=\"948\"\u003eLightweight UV Lite performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1ougdk0\" data-start=\"949\" data-end=\"977\"\u003eMoisture-wicking sweatband\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"978\" data-end=\"998\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"nujx1z\" data-start=\"999\" data-end=\"1024\"\u003eBreathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"1025\" data-end=\"1056\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1057\" data-end=\"1076\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1077\" data-end=\"1106\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1qbxfir\" data-start=\"1107\" data-end=\"1134\"\u003ePremium Florida Box patch\u003c\/li\u003e\n\u003cli data-section-id=\"19eznvn\" data-start=\"1135\" data-end=\"1172\"\u003eBuilt for active outdoor lifestyles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1174\" data-end=\"1189\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1190\" data-end=\"1281\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1190\" data-end=\"1199\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1200\" data-end=\"1216\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1217\" data-end=\"1226\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1227\" data-end=\"1236\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1237\" data-end=\"1243\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1244\" data-end=\"1256\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1257\" data-end=\"1265\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1266\" data-end=\"1281\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:27:13-04:00","created_at":"2025-10-15T15:21:31-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["Beach Hat","Blueline Surf and Paddle","Boating Hat","Coastal Lifestyle","Fishing Hat","Florida Apparel","Florida Box","Florida Lifestyle","hat","Men's Hat","mens","Olive Hat","Outdoor Hat","Paddleboarding Hat","Performance Hat","South Florida","UV Lite Hat","Women's Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041335902286,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142967","requires_shipping":true,"taxable":true,"featured_image":{"id":35766497804366,"product_id":7735262019662,"position":1,"created_at":"2025-10-15T15:21:29-04:00","updated_at":"2026-05-30T16:58:40-04:00","alt":"Florida Box Performance Hat in olive featuring the signature Florida Box patch and lightweight UV Lite performance construction.","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-olive-front.jpg?v=1780174720","variant_ids":[43041335902286]},"available":true,"name":"Florida Box Performance Hat – Olive","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142967","featured_media":{"alt":"Florida Box Performance Hat in olive featuring the signature Florida Box patch and lightweight UV Lite performance construction.","id":27091135201358,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-olive-front.jpg?v=1780174720"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-olive-front.jpg?v=1780174720"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-olive-front.jpg?v=1780174720","options":["Title"],"media":[{"alt":"Florida Box Performance Hat in olive featuring the signature Florida Box patch and lightweight UV Lite performance construction.","id":27091135201358,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-olive-front.jpg?v=1780174720"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-performance-hat-olive-front.jpg?v=1780174720","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"124\" data-end=\"455\"\u003eInspired by Florida's endless days on the water, the Florida Box Performance Hat delivers lightweight comfort, sun protection, and everyday versatility for life outdoors. Featuring a clean olive colorway and the signature Florida Box patch, this hat was built for boat days, paddle sessions, beach trips, and everything in between.\u003c\/p\u003e\n\u003cp data-start=\"457\" data-end=\"834\"\u003eConstructed using Pukka's UV Lite performance fabric, this hat combines lightweight breathability, moisture-wicking technology, and UPF sun protection to help keep you comfortable through long days in the Florida sun. The structured fit and classic design make it an easy choice whether you're heading offshore, exploring the coast, or grabbing dinner after a day on the water.\u003c\/p\u003e\n\u003cp data-start=\"836\" data-end=\"893\"\u003eSimple, comfortable, and built for the Florida lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"895\" data-end=\"907\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"908\" data-end=\"1172\"\u003e\n\u003cli data-section-id=\"1rgxrqc\" data-start=\"908\" data-end=\"948\"\u003eLightweight UV Lite performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1ougdk0\" data-start=\"949\" data-end=\"977\"\u003eMoisture-wicking sweatband\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"978\" data-end=\"998\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"nujx1z\" data-start=\"999\" data-end=\"1024\"\u003eBreathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"1025\" data-end=\"1056\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1057\" data-end=\"1076\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1077\" data-end=\"1106\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1qbxfir\" data-start=\"1107\" data-end=\"1134\"\u003ePremium Florida Box patch\u003c\/li\u003e\n\u003cli data-section-id=\"19eznvn\" data-start=\"1135\" data-end=\"1172\"\u003eBuilt for active outdoor lifestyles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1174\" data-end=\"1189\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1190\" data-end=\"1281\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1190\" data-end=\"1199\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1200\" data-end=\"1216\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1217\" data-end=\"1226\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1227\" data-end=\"1236\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1237\" data-end=\"1243\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1244\" data-end=\"1256\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1257\" data-end=\"1265\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1266\" data-end=\"1281\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-08-18T07:11:56-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7492505272398,"title":"Florida Box Dusk\/Steel White Patch MC SC 2379_001","handle":"florida-box-hat-dusk-steel-white","description":"\u003cp data-start=\"460\" data-end=\"539\"\u003e\u003cstrong data-start=\"460\" data-end=\"539\"\u003eFlorida Box Hat – Dusk\/Steel White | Blueline Surf \u0026amp; Paddle Co. Jupiter, FL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"658\"\u003eShow your Florida pride with the \u003cstrong data-start=\"574\" data-end=\"593\"\u003eFlorida Box Hat, \u003c\/strong\u003eour design built for showing off life in the Sunshine State.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"941\"\u003eThis Blueline Surf \u0026amp; Paddle Co. favorite features our signature \u003cstrong\u003eBlueline Box\u003c\/strong\u003e\u003cstrong data-start=\"724\" data-end=\"738\"\u003e logo\u003c\/strong\u003e paired with the Florida state outline patch. The \u003cstrong data-start=\"788\" data-end=\"808\"\u003eDusk\/Steel White\u003c\/strong\u003e color combo blends beach style with everyday versatility, making it perfect for boating, beach days, or casual wear around town.\u003c\/p\u003e\n\u003cp data-start=\"943\" data-end=\"957\"\u003e\u003cstrong data-start=\"943\" data-end=\"955\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"958\" data-end=\"1196\"\u003e\n\u003cli data-start=\"958\" data-end=\"1005\"\u003e\n\u003cp data-start=\"960\" data-end=\"1005\"\u003eStructured trucker-style hat with mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1006\" data-end=\"1050\"\u003e\n\u003cp data-start=\"1008\" data-end=\"1050\"\u003eBlueline Box and Florida Logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1051\" data-end=\"1082\"\u003e\n\u003cp data-start=\"1053\" data-end=\"1082\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1083\" data-end=\"1117\"\u003e\n\u003cp data-start=\"1085\" data-end=\"1117\"\u003eBreathable and lightweight fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1118\" data-end=\"1163\"\u003e\n\u003cp data-start=\"1120\" data-end=\"1163\"\u003eColor: Dusk Blue front \/ Steel White mesh\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1164\" data-end=\"1196\"\u003e\n\u003cp data-start=\"1166\" data-end=\"1196\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1198\" data-end=\"1325\"\u003e\u003cbr\u003e\u003c\/p\u003e","published_at":"2024-11-09T14:56:14-05:00","created_at":"2024-10-25T13:04:17-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962534961230,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000104581","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Florida Box Dusk\/Steel White Patch MC SC 2379_001","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000104581","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/y9hzfd8johcrnerpsmw2_8ec6cc44-491e-4b46-b5af-c5f9957442bb.png?v=1729875859","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-hat-dusk-steel-white-blueline-surf-jupiter-florida.png?v=1762897847","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/aeps5v7w8765vjgdbotk_e3c42be5-412f-46d0-becb-ade988b28bd5.png?v=1729875859","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vjo1tjqxs1knzrianfgc.jpg?v=1764444008"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/y9hzfd8johcrnerpsmw2_8ec6cc44-491e-4b46-b5af-c5f9957442bb.png?v=1729875859","options":["Title"],"media":[{"alt":"Florida Box Dusk\/Steel White Patch MC SC 2379_001","id":24933868273742,"position":1,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/y9hzfd8johcrnerpsmw2_8ec6cc44-491e-4b46-b5af-c5f9957442bb.png?v=1729875859"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/y9hzfd8johcrnerpsmw2_8ec6cc44-491e-4b46-b5af-c5f9957442bb.png?v=1729875859","width":300},{"alt":"Florida Box Hat by Blueline Surf \u0026 Paddle Co. in dusk blue and steel white with Florida state outline and Blueline Box Logo","id":24933868339278,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-hat-dusk-steel-white-blueline-surf-jupiter-florida.png?v=1762897847"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-hat-dusk-steel-white-blueline-surf-jupiter-florida.png?v=1762897847","width":300},{"alt":"Florida Box Dusk\/Steel White Patch MC SC 2379_001","id":24933868372046,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/aeps5v7w8765vjgdbotk_e3c42be5-412f-46d0-becb-ade988b28bd5.png?v=1729875859"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/aeps5v7w8765vjgdbotk_e3c42be5-412f-46d0-becb-ade988b28bd5.png?v=1729875859","width":300},{"alt":null,"id":30948277485646,"position":4,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vjo1tjqxs1knzrianfgc.jpg?v=1764444008"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vjo1tjqxs1knzrianfgc.jpg?v=1764444008","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"460\" data-end=\"539\"\u003e\u003cstrong data-start=\"460\" data-end=\"539\"\u003eFlorida Box Hat – Dusk\/Steel White | Blueline Surf \u0026amp; Paddle Co. Jupiter, FL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"658\"\u003eShow your Florida pride with the \u003cstrong data-start=\"574\" data-end=\"593\"\u003eFlorida Box Hat, \u003c\/strong\u003eour design built for showing off life in the Sunshine State.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"941\"\u003eThis Blueline Surf \u0026amp; Paddle Co. favorite features our signature \u003cstrong\u003eBlueline Box\u003c\/strong\u003e\u003cstrong data-start=\"724\" data-end=\"738\"\u003e logo\u003c\/strong\u003e paired with the Florida state outline patch. The \u003cstrong data-start=\"788\" data-end=\"808\"\u003eDusk\/Steel White\u003c\/strong\u003e color combo blends beach style with everyday versatility, making it perfect for boating, beach days, or casual wear around town.\u003c\/p\u003e\n\u003cp data-start=\"943\" data-end=\"957\"\u003e\u003cstrong data-start=\"943\" data-end=\"955\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"958\" data-end=\"1196\"\u003e\n\u003cli data-start=\"958\" data-end=\"1005\"\u003e\n\u003cp data-start=\"960\" data-end=\"1005\"\u003eStructured trucker-style hat with mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1006\" data-end=\"1050\"\u003e\n\u003cp data-start=\"1008\" data-end=\"1050\"\u003eBlueline Box and Florida Logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1051\" data-end=\"1082\"\u003e\n\u003cp data-start=\"1053\" data-end=\"1082\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1083\" data-end=\"1117\"\u003e\n\u003cp data-start=\"1085\" data-end=\"1117\"\u003eBreathable and lightweight fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1118\" data-end=\"1163\"\u003e\n\u003cp data-start=\"1120\" data-end=\"1163\"\u003eColor: Dusk Blue front \/ Steel White mesh\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1164\" data-end=\"1196\"\u003e\n\u003cp data-start=\"1166\" data-end=\"1196\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1198\" data-end=\"1325\"\u003e\u003cbr\u003e\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-08-11T07:11:24-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-08-20T14:12:11-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7703204397134,"title":"Blueline Fishing Pole Plastic Cup","handle":"blueline-fishing-pole-plastic-cup","description":"\u003cp\u003eThe Blueline Fishing Pole Plastic Cup offers a durable and practical solution for outdoor enthusiasts. Designed with lightweight plastic, it ensures easy portability and resilience against accidental drops. Its fishing pole-inspired shape provides a secure grip, making it ideal for use during fishing trips or outdoor adventures. This cup blends functionality with a unique design that resonates with fishing aficionados, enhancing your outdoor experience without compromising convenience or durability.\u003c\/p\u003e","published_at":"2025-09-12T11:32:17-04:00","created_at":"2025-09-12T11:05:15-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Drinkware","tags":[],"price":200,"price_min":200,"price_max":200,"available":true,"price_varies":false,"compare_at_price":200,"compare_at_price_min":200,"compare_at_price_max":200,"compare_at_price_varies":false,"variants":[{"id":42893693550670,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000146088","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Fishing Pole Plastic Cup","public_title":null,"options":["Default Title"],"price":200,"weight":0,"compare_at_price":200,"inventory_management":"shopify","barcode":"210000146088","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-fishing-pole-reusable-cup-jupiter-fl.jpg?v=1757797403"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-fishing-pole-reusable-cup-jupiter-fl.jpg?v=1757797403","options":["Title"],"media":[{"alt":"Blueline Surf \u0026 Paddle Fishing Pole reusable frosted plastic cup with fishing rod design – 16 oz eco-friendly drinkware from Jupiter, Florida surf shop.","id":26525754523726,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-fishing-pole-reusable-cup-jupiter-fl.jpg?v=1757797403"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-fishing-pole-reusable-cup-jupiter-fl.jpg?v=1757797403","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Blueline Fishing Pole Plastic Cup offers a durable and practical solution for outdoor enthusiasts. Designed with lightweight plastic, it ensures easy portability and resilience against accidental drops. Its fishing pole-inspired shape provides a secure grip, making it ideal for use during fishing trips or outdoor adventures. This cup blends functionality with a unique design that resonates with fishing aficionados, enhancing your outdoor experience without compromising convenience or durability.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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Christmas tree on the beach with presents.","width":625,"height":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Race_the_Tide_Too_Banner_2_13c0b3ea-6a21-4c8a-8a5e-7f4d9f0e7310.png?v=1763589983"}},{"id":305423220814,"handle":"spring-break-gear-guide","updated_at":"2026-08-14T07:17:05-04:00","published_at":"2026-03-10T12:50:23-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Spring Break Gear Guide","body_html":"\u003cp\u003eAll your must have products for Spring Break 2026 in one place. Gear up and start packing your bags today. \u003c\/p\u003e","image":{"created_at":"2026-03-10T14:21:48-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-123_1.jpg?v=1773166908"}}]}
{"item":{"id":7707751579726,"title":"111 Places in Palm Beach That You Must Not Miss – Local Guide Book","handle":"111-places-in-palm-beach-that-you-must-not-miss","description":"\u003cp data-start=\"292\" data-end=\"519\"\u003eDiscover Palm Beach County beyond the postcards. \u003cem data-start=\"341\" data-end=\"390\"\u003e111 Places in Palm Beach That You Must Not Miss\u003c\/em\u003e is a locally loved guide packed with hidden gems, classic spots, and off-the-radar favorites that even longtime locals overlook.\u003c\/p\u003e\n\u003cp data-start=\"521\" data-end=\"876\"\u003eFrom historic landmarks and coastal hideaways to old Florida icons and unexpected finds, this book is perfect for anyone who loves exploring Palm Beach County with curiosity and intention. Whether you’re new to the area, visiting, or a lifelong local, this guide delivers fresh perspective and real stories tied to the places that make Palm Beach special.\u003c\/p\u003e\n\u003cp data-start=\"878\" data-end=\"1003\"\u003eA great grab-and-go gift, coffee table book, or travel companion for anyone who lives, visits, or simply loves South Florida.\u003c\/p\u003e","published_at":"2025-09-18T08:47:53-04:00","created_at":"2025-09-18T08:47:17-04:00","vendor":"Simon \u0026 Schuster","type":"Home","tags":[],"price":2395,"price_min":2395,"price_max":2395,"available":true,"price_varies":false,"compare_at_price":2395,"compare_at_price_min":2395,"compare_at_price_max":2395,"compare_at_price_varies":false,"variants":[{"id":42917055037518,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000073695","requires_shipping":true,"taxable":true,"featured_image":{"id":35146448371790,"product_id":7707751579726,"position":1,"created_at":"2025-09-18T08:47:16-04:00","updated_at":"2025-12-18T13:57:34-05:00","alt":"Book titled “111 Places in Palm Beach That You Must Not Miss” displayed outdoors near the beach in Palm Beach County, Florida.","width":1125,"height":1455,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/111-places-in-palm-beach-book-local-guide.jpg?v=1766084254","variant_ids":[42917055037518]},"available":true,"name":"111 Places in Palm Beach That You Must Not Miss – Local Guide Book","public_title":null,"options":["Default Title"],"price":2395,"weight":0,"compare_at_price":2395,"inventory_management":"shopify","barcode":"210000073695","featured_media":{"alt":"Book titled “111 Places in Palm Beach That You Must Not Miss” displayed outdoors near the beach in Palm Beach County, Florida.","id":26566624280654,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1455,"width":1125,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/111-places-in-palm-beach-book-local-guide.jpg?v=1766084254"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/111-places-in-palm-beach-book-local-guide.jpg?v=1766084254"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/111-places-in-palm-beach-book-local-guide.jpg?v=1766084254","options":["Title"],"media":[{"alt":"Book titled “111 Places in Palm Beach That You Must Not Miss” displayed outdoors near the beach in Palm Beach County, Florida.","id":26566624280654,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1455,"width":1125,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/111-places-in-palm-beach-book-local-guide.jpg?v=1766084254"},"aspect_ratio":0.773,"height":1455,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/111-places-in-palm-beach-book-local-guide.jpg?v=1766084254","width":1125}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"292\" data-end=\"519\"\u003eDiscover Palm Beach County beyond the postcards. \u003cem data-start=\"341\" data-end=\"390\"\u003e111 Places in Palm Beach That You Must Not Miss\u003c\/em\u003e is a locally loved guide packed with hidden gems, classic spots, and off-the-radar favorites that even longtime locals overlook.\u003c\/p\u003e\n\u003cp data-start=\"521\" data-end=\"876\"\u003eFrom historic landmarks and coastal hideaways to old Florida icons and unexpected finds, this book is perfect for anyone who loves exploring Palm Beach County with curiosity and intention. Whether you’re new to the area, visiting, or a lifelong local, this guide delivers fresh perspective and real stories tied to the places that make Palm Beach special.\u003c\/p\u003e\n\u003cp data-start=\"878\" data-end=\"1003\"\u003eA great grab-and-go gift, coffee table book, or travel companion for anyone who lives, visits, or simply loves South Florida.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027879502,"handle":"jupiter-accessories","updated_at":"2026-08-19T07:13:32-04:00","published_at":"2024-09-11T11:22:14-04:00","sort_order":"manual","template_suffix":"accessories","published_scope":"global","title":"Accessories","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover Jupiter accessories inspired by living in beautiful South Florida, where everyday feels like a vacation. Shop hacky sacks, JUP stickers, YETIs, Turtlebox speakers, towels, gifts, and everyday beach essentials.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1535,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_Aug_12_2026_02_00_53_PM.png?v=1786559334"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":300461654094,"handle":"stocking-stuffers-gifts-under-30","updated_at":"2026-08-17T07:12:34-04:00","published_at":"2025-11-18T13:16:18-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gifts Under $30 – Stocking Stuffers | Blueline Coastal Gifts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"138\" data-end=\"215\"\u003eHoliday Shopping Made Easy – Surf-Inspired Gifts from Jupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur curated collection of \u003cstrong data-start=\"212\" data-end=\"253\"\u003estocking stuffers and gifts under $30\u003c\/strong\u003e is packed with Jupiter-inspired essentials, kid-approved favorites, and small-but-stoked items everyone will love.\u003c\/p\u003e","image":{"created_at":"2025-11-18T13:17:17-05:00","alt":"Christmas in paradise. 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From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. 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Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. 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From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
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data-start=\"1181\" data-end=\"1217\"\u003eOfficial Mr. Zog's Sex Wax product\u003c\/li\u003e\n\u003cli data-section-id=\"pcq5be\" data-start=\"1218\" data-end=\"1238\"\u003eLong-lasting scent\u003c\/li\u003e\n\u003cli data-section-id=\"1w5eak5\" data-start=\"1239\" data-end=\"1268\"\u003eClassic Sex Wax logo design\u003c\/li\u003e\n\u003cli data-section-id=\"5i8a8b\" data-start=\"1269\" data-end=\"1299\"\u003eEasy hanging string included\u003c\/li\u003e\n\u003cli data-section-id=\"12mdcvn\" data-start=\"1300\" data-end=\"1359\"\u003eGreat for cars, boats, offices, lockers, and beach houses\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1361\" data-end=\"1376\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1378\" data-end=\"1502\"\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1378\" data-end=\"1387\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"oq2thw\" data-start=\"1388\" data-end=\"1397\"\u003eBoaters\u003c\/li\u003e\n\u003cli data-section-id=\"v8741g\" data-start=\"1398\" data-end=\"1412\"\u003eBeach lovers\u003c\/li\u003e\n\u003cli data-section-id=\"1g7i1ub\" data-start=\"1413\" data-end=\"1444\"\u003eCoastal lifestyle enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"e34jl9\" data-start=\"1445\" data-end=\"1459\"\u003eGift baskets\u003c\/li\u003e\n\u003cli data-section-id=\"s4c2fy\" data-start=\"1460\" data-end=\"1479\"\u003eStocking stuffers\u003c\/li\u003e\n\u003cli data-section-id=\"13ond4i\" data-start=\"1480\" data-end=\"1502\"\u003eEveryday vehicle use\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027879502,"handle":"jupiter-accessories","updated_at":"2026-08-19T07:13:32-04:00","published_at":"2024-09-11T11:22:14-04:00","sort_order":"manual","template_suffix":"accessories","published_scope":"global","title":"Accessories","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover Jupiter accessories inspired by living in beautiful South Florida, where everyday feels like a vacation. Shop hacky sacks, JUP stickers, YETIs, Turtlebox speakers, towels, gifts, and everyday beach essentials.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1535,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_Aug_12_2026_02_00_53_PM.png?v=1786559334"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. 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Known around the world for its legendary surf wax, the brand has become a symbol of beach culture, surf trips, and life spent near the water.\u003c\/p\u003e\n\u003cp data-start=\"1049\" data-end=\"1144\"\u003eNow you can bring that same coastal vibe wherever you go with Mr. Zog's Sex Wax Air Fresheners.\u003c\/p\u003e\n\u003cp data-start=\"1146\" data-end=\"1377\"\u003eAvailable in tropical scents including Pineapple, Strawberry, Vanilla, and Coconut, these classic air fresheners are perfect for your car, truck, boat, office, gym locker, beach bag, or anywhere that could use a little extra stoke.\u003c\/p\u003e\n\u003cp data-start=\"1379\" data-end=\"1621\"\u003eWhether you're heading to Jupiter Inlet for a sunrise surf, spending the afternoon at the sandbar, running offshore, or simply wishing you were at the beach, Sex Wax Air Fresheners help keep the good vibes rolling long after the session ends.\u003c\/p\u003e\n\u003ch3 data-section-id=\"lllv6r\" data-start=\"1623\" data-end=\"1643\"\u003eAvailable Scents\u003c\/h3\u003e\n\u003cp data-start=\"1645\" data-end=\"1740\"\u003e\u003cstrong data-start=\"1648\" data-end=\"1661\"\u003e\u003cstrong data-start=\"1935\" data-end=\"1951\"\u003eCoconut \u003c\/strong\u003e\u003cbr data-start=\"1951\" data-end=\"1954\"\u003e\u003c\/strong\u003eEveryone's favorite and our best selling sex wax air freshener. Coconut fragrance inspired by beach days, surf trips and of course, our favorite wax. \u003cstrong data-start=\"1648\" data-end=\"1661\"\u003e\u003cbr\u003e\u003cbr\u003ePineapple\u003c\/strong\u003e\u003cbr data-start=\"1661\" data-end=\"1664\"\u003eSweet tropical fragrance inspired by island adventures and sunny beach days.\u003c\/p\u003e\n\u003cp data-start=\"1742\" data-end=\"1844\"\u003e\u003cstrong data-start=\"1745\" data-end=\"1759\"\u003eStrawberry\u003c\/strong\u003e\u003cbr data-start=\"1759\" data-end=\"1762\"\u003eA fruity and refreshing scent that adds a playful beach vibe wherever you hang it.\u003c\/p\u003e\n\u003cp data-start=\"1932\" data-end=\"2084\"\u003e\u003cstrong data-start=\"1935\" data-end=\"1951\"\u003eCoconut 5.5\"\u003c\/strong\u003e\u003cbr data-start=\"1951\" data-end=\"1954\"\u003eThe largest air freshener in the lineup. Tropical coconut fragrance inspired by warm ocean breezes, boat days, and island escapes.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"2101\" data-start=\"2086\" data-section-id=\"9n3n4e\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-end=\"2217\" data-start=\"2103\"\u003e\n\u003cli data-end=\"2118\" data-start=\"2103\" data-section-id=\"1alxf0l\"\u003eCars \u0026amp; Trucks\u003c\/li\u003e\n\u003cli data-end=\"2126\" data-start=\"2119\" data-section-id=\"16xvwn7\"\u003eBoats\u003c\/li\u003e\n\u003cli data-end=\"2139\" data-start=\"2127\" data-section-id=\"mbddod\"\u003eGolf Carts\u003c\/li\u003e\n\u003cli data-end=\"2149\" data-start=\"2140\" data-section-id=\"1q165iz\"\u003eOffices\u003c\/li\u003e\n\u003cli data-end=\"2164\" data-start=\"2150\" data-section-id=\"ebkpoy\"\u003eBeach Houses\u003c\/li\u003e\n\u003cli data-end=\"2176\" data-start=\"2165\" data-section-id=\"1gwu4kw\"\u003eSurf Vans\u003c\/li\u003e\n\u003cli data-end=\"2189\" data-start=\"2177\" data-section-id=\"nqzfzm\"\u003eBeach Bags\u003c\/li\u003e\n\u003cli data-end=\"2217\" data-start=\"2190\" data-section-id=\"1gdvg53\"\u003eGifts \u0026amp; Stocking Stuffers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T15:34:37-04:00","alt":"Mr. Zog's Sex Wax Air Freshener collection featuring Pineapple, Strawberry, Vanilla and Coconut scents with a Jupiter Inlet and Lighthouse inspired coastal background","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_Jun_3_2026_03_28_36_PM.png?v=1780515329"}}]}
{"item":{"id":7684667441230,"title":"Mr. Zog's Sex Wax Air Freshener – Pineapple Scent","handle":"zogafp-sex-wax-air-freshener-pineapple","description":"\u003ch2 data-section-id=\"oby9sw\" data-start=\"754\" data-end=\"781\"\u003eBring the Beach With You\u003c\/h2\u003e\n\u003cp data-start=\"783\" data-end=\"855\"\u003eThe iconic scent of the surf lifestyle is now available wherever you go.\u003c\/p\u003e\n\u003cp data-start=\"857\" data-end=\"1128\"\u003eThe \u003cstrong data-start=\"861\" data-end=\"906\"\u003eMr. Zog's Sex Wax Pineapple Air Freshener\u003c\/strong\u003e delivers a sweet tropical pineapple scent inspired by sunny beach days, surf sessions, and island adventures. Hang it in your car, truck, boat, office, gym locker, or anywhere that could use a little extra tropical stoke.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1295\"\u003eFeaturing the legendary Sex Wax logo recognized by surfers around the world, this air freshener adds a fun coastal vibe while helping keep your space smelling fresh.\u003c\/p\u003e\n\u003cp data-start=\"1297\" data-end=\"1503\"\u003eWhether you're heading to the beach, cruising to the boat ramp, or simply dreaming about your next tropical getaway, the Pineapple Sex Wax Air Freshener brings a little piece of paradise along for the ride.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"1505\" data-end=\"1517\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"1519\" data-end=\"1735\"\u003e\n\u003cli data-section-id=\"ti8ith\" data-start=\"1519\" data-end=\"1549\"\u003eTropical pineapple fragrance\u003c\/li\u003e\n\u003cli data-section-id=\"1wb3b4l\" data-start=\"1550\" data-end=\"1586\"\u003eOfficial Mr. Zog's Sex Wax product\u003c\/li\u003e\n\u003cli data-section-id=\"pcq5be\" data-start=\"1587\" data-end=\"1607\"\u003eLong-lasting scent\u003c\/li\u003e\n\u003cli data-section-id=\"v5bjo7\" data-start=\"1608\" data-end=\"1663\"\u003ePerfect for cars, trucks, boats, offices, and lockers\u003c\/li\u003e\n\u003cli data-section-id=\"1w5eak5\" data-start=\"1664\" data-end=\"1693\"\u003eClassic Sex Wax logo design\u003c\/li\u003e\n\u003cli data-section-id=\"g24w7f\" data-start=\"1694\" data-end=\"1735\"\u003eGreat gift for surfers and beach lovers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1737\" data-end=\"1752\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1754\" data-end=\"1856\"\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1754\" data-end=\"1763\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"oq2thw\" data-start=\"1764\" data-end=\"1773\"\u003eBoaters\u003c\/li\u003e\n\u003cli data-section-id=\"v8741g\" data-start=\"1774\" data-end=\"1788\"\u003eBeach lovers\u003c\/li\u003e\n\u003cli data-section-id=\"pfme5m\" data-start=\"1789\" data-end=\"1821\"\u003eTropical lifestyle enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"s4c2fy\" data-start=\"1822\" data-end=\"1841\"\u003eStocking stuffers\u003c\/li\u003e\n\u003cli data-section-id=\"e34jl9\" data-start=\"1842\" data-end=\"1856\"\u003eGift baskets\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-08-19T14:42:00-04:00","created_at":"2025-08-19T13:56:50-04:00","vendor":"Rainbow Distributing, Inc.","type":"Car\u0026 - 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Hang it in your car, truck, boat, office, gym locker, or anywhere that could use a little extra tropical stoke.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1295\"\u003eFeaturing the legendary Sex Wax logo recognized by surfers around the world, this air freshener adds a fun coastal vibe while helping keep your space smelling fresh.\u003c\/p\u003e\n\u003cp data-start=\"1297\" data-end=\"1503\"\u003eWhether you're heading to the beach, cruising to the boat ramp, or simply dreaming about your next tropical getaway, the Pineapple Sex Wax Air Freshener brings a little piece of paradise along for the ride.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"1505\" data-end=\"1517\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"1519\" data-end=\"1735\"\u003e\n\u003cli data-section-id=\"ti8ith\" data-start=\"1519\" data-end=\"1549\"\u003eTropical pineapple fragrance\u003c\/li\u003e\n\u003cli data-section-id=\"1wb3b4l\" data-start=\"1550\" data-end=\"1586\"\u003eOfficial Mr. Zog's Sex Wax product\u003c\/li\u003e\n\u003cli data-section-id=\"pcq5be\" data-start=\"1587\" data-end=\"1607\"\u003eLong-lasting scent\u003c\/li\u003e\n\u003cli data-section-id=\"v5bjo7\" data-start=\"1608\" data-end=\"1663\"\u003ePerfect for cars, trucks, boats, offices, and lockers\u003c\/li\u003e\n\u003cli data-section-id=\"1w5eak5\" data-start=\"1664\" data-end=\"1693\"\u003eClassic Sex Wax logo design\u003c\/li\u003e\n\u003cli data-section-id=\"g24w7f\" data-start=\"1694\" data-end=\"1735\"\u003eGreat gift for surfers and beach lovers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1737\" data-end=\"1752\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1754\" data-end=\"1856\"\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1754\" data-end=\"1763\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"oq2thw\" data-start=\"1764\" data-end=\"1773\"\u003eBoaters\u003c\/li\u003e\n\u003cli data-section-id=\"v8741g\" data-start=\"1774\" data-end=\"1788\"\u003eBeach lovers\u003c\/li\u003e\n\u003cli data-section-id=\"pfme5m\" data-start=\"1789\" data-end=\"1821\"\u003eTropical lifestyle enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"s4c2fy\" data-start=\"1822\" data-end=\"1841\"\u003eStocking stuffers\u003c\/li\u003e\n\u003cli data-section-id=\"e34jl9\" data-start=\"1842\" data-end=\"1856\"\u003eGift baskets\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027879502,"handle":"jupiter-accessories","updated_at":"2026-08-19T07:13:32-04:00","published_at":"2024-09-11T11:22:14-04:00","sort_order":"manual","template_suffix":"accessories","published_scope":"global","title":"Accessories","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover Jupiter accessories inspired by living in beautiful South Florida, where everyday feels like a vacation. Shop hacky sacks, JUP stickers, YETIs, Turtlebox speakers, towels, gifts, and everyday beach essentials.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1535,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_Aug_12_2026_02_00_53_PM.png?v=1786559334"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":309588754510,"handle":"sex-wax-air-fresheners","updated_at":"2026-08-17T07:12:34-04:00","published_at":"2026-05-28T10:08:25-04:00","sort_order":"most-relevant","template_suffix":"sex-wax-air-freshener","published_scope":"global","title":"Mr. Zog's Sex Wax Air Fresheners","body_html":"\u003cp data-start=\"815\" data-end=\"1047\"\u003eFor generations, Mr. Zog's Sex Wax has been one of the most recognizable names in surfing. 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Coconut fragrance inspired by beach days, surf trips and of course, our favorite wax. \u003cstrong data-start=\"1648\" data-end=\"1661\"\u003e\u003cbr\u003e\u003cbr\u003ePineapple\u003c\/strong\u003e\u003cbr data-start=\"1661\" data-end=\"1664\"\u003eSweet tropical fragrance inspired by island adventures and sunny beach days.\u003c\/p\u003e\n\u003cp data-start=\"1742\" data-end=\"1844\"\u003e\u003cstrong data-start=\"1745\" data-end=\"1759\"\u003eStrawberry\u003c\/strong\u003e\u003cbr data-start=\"1759\" data-end=\"1762\"\u003eA fruity and refreshing scent that adds a playful beach vibe wherever you hang it.\u003c\/p\u003e\n\u003cp data-start=\"1932\" data-end=\"2084\"\u003e\u003cstrong data-start=\"1935\" data-end=\"1951\"\u003eCoconut 5.5\"\u003c\/strong\u003e\u003cbr data-start=\"1951\" data-end=\"1954\"\u003eThe largest air freshener in the lineup. Tropical coconut fragrance inspired by warm ocean breezes, boat days, and island escapes.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"2101\" data-start=\"2086\" data-section-id=\"9n3n4e\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-end=\"2217\" data-start=\"2103\"\u003e\n\u003cli data-end=\"2118\" data-start=\"2103\" data-section-id=\"1alxf0l\"\u003eCars \u0026amp; Trucks\u003c\/li\u003e\n\u003cli data-end=\"2126\" data-start=\"2119\" data-section-id=\"16xvwn7\"\u003eBoats\u003c\/li\u003e\n\u003cli data-end=\"2139\" data-start=\"2127\" data-section-id=\"mbddod\"\u003eGolf Carts\u003c\/li\u003e\n\u003cli data-end=\"2149\" data-start=\"2140\" data-section-id=\"1q165iz\"\u003eOffices\u003c\/li\u003e\n\u003cli data-end=\"2164\" data-start=\"2150\" data-section-id=\"ebkpoy\"\u003eBeach Houses\u003c\/li\u003e\n\u003cli data-end=\"2176\" data-start=\"2165\" data-section-id=\"1gwu4kw\"\u003eSurf Vans\u003c\/li\u003e\n\u003cli data-end=\"2189\" data-start=\"2177\" data-section-id=\"nqzfzm\"\u003eBeach Bags\u003c\/li\u003e\n\u003cli data-end=\"2217\" data-start=\"2190\" data-section-id=\"1gdvg53\"\u003eGifts \u0026amp; Stocking Stuffers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T15:34:37-04:00","alt":"Mr. Zog's Sex Wax Air Freshener collection featuring Pineapple, Strawberry, Vanilla and Coconut scents with a Jupiter Inlet and Lighthouse inspired coastal background","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_Jun_3_2026_03_28_36_PM.png?v=1780515329"}}]}
{"item":{"id":7684656234574,"title":"ZOGAFP Sex Wax Air Freshener Grape","handle":"zogafp-sex-wax-air-freshener-grape","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBring the Sex Wax smell wherever you go! Mr. Zog’s Sexwax Air Freshener in grape scent will keep your car, office, or home smelling perfect.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2025-08-19T14:44:49-04:00","created_at":"2025-08-19T13:52:03-04:00","vendor":"Rainbow Distributing, Inc.","type":"Car\u0026 - Home Accessories","tags":[],"price":499,"price_min":499,"price_max":499,"available":false,"price_varies":false,"compare_at_price":499,"compare_at_price_min":499,"compare_at_price_max":499,"compare_at_price_varies":false,"variants":[{"id":42807763828814,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147122","requires_shipping":true,"taxable":true,"featured_image":{"id":34915791896654,"product_id":7684656234574,"position":1,"created_at":"2025-08-19T13:52:01-04:00","updated_at":"2025-08-19T13:52:03-04:00","alt":null,"width":679,"height":588,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rzyg5vupilf2omz9yixx.jpg?v=1755625923","variant_ids":[42807763828814]},"available":false,"name":"ZOGAFP Sex Wax Air Freshener Grape","public_title":null,"options":["Default Title"],"price":499,"weight":0,"compare_at_price":499,"inventory_management":"shopify","barcode":"210000147122","featured_media":{"alt":null,"id":26371254845518,"position":1,"preview_image":{"aspect_ratio":1.155,"height":588,"width":679,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rzyg5vupilf2omz9yixx.jpg?v=1755625923"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rzyg5vupilf2omz9yixx.jpg?v=1755625923"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rzyg5vupilf2omz9yixx.jpg?v=1755625923","options":["Title"],"media":[{"alt":null,"id":26371254845518,"position":1,"preview_image":{"aspect_ratio":1.155,"height":588,"width":679,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rzyg5vupilf2omz9yixx.jpg?v=1755625923"},"aspect_ratio":1.155,"height":588,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rzyg5vupilf2omz9yixx.jpg?v=1755625923","width":679}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBring the Sex Wax smell wherever you go! Mr. Zog’s Sexwax Air Freshener in grape scent will keep your car, office, or home smelling perfect.\u003c\/span\u003e\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}}]}
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From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020029006,"handle":"kids","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-10-07T11:58:54-04:00","sort_order":"manual","template_suffix":"kids","published_scope":"global","title":"Blueline Kids Apparel","body_html":"\u003cp\u003eLet your little ones embrace the spirit of adventure with the Blueline Surf and Paddle Co. Kids Collection! Designed for active young explorers, our collection features fun and functional apparel perfect for days spent at the beach, in the water, or exploring the great outdoors. From vibrant swimwear and comfy t-shirts to durable shorts and sun-protective clothing, every piece is crafted from high-quality, kid-friendly materials that stand up to the rigors of play.\u003c\/p\u003e\n\u003cp\u003eWith playful designs and the signature Blueline logo, your kids will love sporting gear that celebrates the joy of the coastal lifestyle. Gear them up for endless summer adventures and watch them make memories in style! Shop our \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-t-shirts\" title=\"Blueline Kids T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-uv-sun-shirts\" title=\"Blueline UV Sun Shirts\"\u003eUV shirts\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-hats\" title=\"Blueline Kids Hats\"\u003eHats\u003c\/a\u003e here!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:58:53-04:00","alt":"Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. 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Made from lightweight, breathable materials, our sun shirts are designed to keep kids cool and comfortable, allowing them to enjoy every moment of their adventure.\u003c\/p\u003e\n\u003cp\u003eWith fun colors and playful designs featuring the iconic Blueline logo, these shirts not only protect but also let your kids express their love for the beach lifestyle. Equip them with the ultimate sun protection and watch them make lasting memories under the sun!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:52:59-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BluelinexMang-17.jpg?v=1728316379"}}]}
{"item":{"id":7707753545806,"title":"Youth BL x Blue 84 Tee Hee Hoodie Shell Pink","handle":"youth-bl-x-blue-84-tee-hee-hoodie-shell-pink","description":"\u003cp\u003eAdd a splash of joy to your kid’s closet with the Youth BL x Blue 84 Tee Hee Hoodie in Shell Pink. This cozy hoodie features a playful smiley face design that’s perfect for spreading smiles wherever they go. Made with soft fabric to keep your child comfortable and warm, it’s an ideal pick for school days, playtime, or casual outings. 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This cozy hoodie features a playful smiley face design that’s perfect for spreading smiles wherever they go. Made with soft fabric to keep your child comfortable and warm, it’s an ideal pick for school days, playtime, or casual outings. Bright, cheerful, and full of personality, it’s the perfect way to keep their style fun and fresh.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["XS","S","M","L"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020029006,"handle":"kids","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-10-07T11:58:54-04:00","sort_order":"manual","template_suffix":"kids","published_scope":"global","title":"Blueline Kids Apparel","body_html":"\u003cp\u003eLet your little ones embrace the spirit of adventure with the Blueline Surf and Paddle Co. Kids Collection! Designed for active young explorers, our collection features fun and functional apparel perfect for days spent at the beach, in the water, or exploring the great outdoors. From vibrant swimwear and comfy t-shirts to durable shorts and sun-protective clothing, every piece is crafted from high-quality, kid-friendly materials that stand up to the rigors of play.\u003c\/p\u003e\n\u003cp\u003eWith playful designs and the signature Blueline logo, your kids will love sporting gear that celebrates the joy of the coastal lifestyle. Gear them up for endless summer adventures and watch them make memories in style! Shop our \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-t-shirts\" title=\"Blueline Kids T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-uv-sun-shirts\" title=\"Blueline UV Sun Shirts\"\u003eUV shirts\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-hats\" title=\"Blueline Kids Hats\"\u003eHats\u003c\/a\u003e here!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:58:53-04:00","alt":"Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210504_Panas-9848_13a0126f-990a-4601-b127-6d08a727e0da.jpg?v=1763589009"}},{"id":285019963470,"handle":"kids-hoodies","updated_at":"2026-08-14T07:17:05-04:00","published_at":"2024-10-07T11:57:29-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Kids Hoodies","body_html":"\u003cp\u003eKeep your little ones cozy and stylish with Blueline Surf and Paddle Co.'s Kids' Hoodies! Perfect for those breezy beach evenings or cool days out, these hoodies are designed to provide warmth without sacrificing comfort. Made from soft, durable materials, our kids' hoodies are ideal for layering over their favorite tees after a day in the sun or during outdoor adventures.\u003c\/p\u003e\n\u003cp\u003eWith fun colors and the iconic Blueline logo, these hoodies not only keep your kids warm but also allow them to showcase their love for the coastal lifestyle. Equip your young adventurers with the perfect hoodie for every journey and let them embrace the outdoors in style!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:57:28-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542_7678e5e7-2cab-4a69-8ca9-6aac52760a3c.jpg?v=1728316648"}}]}
{"item":{"id":7677580181582,"title":"Yeti Hopper Flip 12 Soft Cooler","handle":"yeti-hopper-flip-12-soft-cooler","description":"\u003cp\u003ePerfect to pack up lunch and a few drinks for you and a buddy for a great day out.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFits 24 cans (only)\u003c\/li\u003e\n\u003cli\u003eFits 16 lbs of ice (only)\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-08-13T12:51:14-04:00","created_at":"2025-08-13T12:43:57-04:00","vendor":"Yeti Coolers","type":"Coolers","tags":[],"price":25000,"price_min":25000,"price_max":25000,"available":false,"price_varies":false,"compare_at_price":25000,"compare_at_price_min":25000,"compare_at_price_max":25000,"compare_at_price_varies":false,"variants":[{"id":42782005723214,"title":"Wetlands Camo","option1":"Wetlands Camo","option2":null,"option3":null,"sku":"210000146690","requires_shipping":true,"taxable":true,"featured_image":{"id":34856390099022,"product_id":7677580181582,"position":1,"created_at":"2025-08-13T12:43:55-04:00","updated_at":"2025-08-13T12:43:56-04:00","alt":null,"width":846,"height":846,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lubhpjswiesq5qdjnmcm.jpg?v=1755103436","variant_ids":[42782005723214]},"available":false,"name":"Yeti Hopper Flip 12 Soft Cooler - Wetlands Camo","public_title":"Wetlands Camo","options":["Wetlands Camo"],"price":25000,"weight":0,"compare_at_price":25000,"inventory_management":"shopify","barcode":"210000146690","featured_media":{"alt":null,"id":26329349226574,"position":1,"preview_image":{"aspect_ratio":1.0,"height":846,"width":846,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lubhpjswiesq5qdjnmcm.jpg?v=1755103436"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42967584342094,"title":"Cherry Blossom","option1":"Cherry Blossom","option2":null,"option3":null,"sku":"210000148503","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Yeti Hopper Flip 12 Soft Cooler - Cherry Blossom","public_title":"Cherry Blossom","options":["Cherry Blossom"],"price":25000,"weight":0,"compare_at_price":25000,"inventory_management":"shopify","barcode":"210000148503","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lubhpjswiesq5qdjnmcm.jpg?v=1755103436"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lubhpjswiesq5qdjnmcm.jpg?v=1755103436","options":["Color"],"media":[{"alt":null,"id":26329349226574,"position":1,"preview_image":{"aspect_ratio":1.0,"height":846,"width":846,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lubhpjswiesq5qdjnmcm.jpg?v=1755103436"},"aspect_ratio":1.0,"height":846,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lubhpjswiesq5qdjnmcm.jpg?v=1755103436","width":846}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003ePerfect to pack up lunch and a few drinks for you and a buddy for a great day out.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFits 24 cans (only)\u003c\/li\u003e\n\u003cli\u003eFits 16 lbs of ice (only)\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Color","position":1,"values":["Wetlands Camo","Cherry Blossom"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-08-16T07:16:38-04:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}}]}
{"item":{"id":7742484709454,"title":"W. Lifeguard Tower Crop T-Shirt Ecru","handle":"w-lifeguard-tower-crop-t-shirt-ecru","description":null,"published_at":"2025-10-23T15:14:02-04:00","created_at":"2025-10-23T15:12:37-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - Tees","tags":[],"price":3200,"price_min":3200,"price_max":3200,"available":true,"price_varies":false,"compare_at_price":3200,"compare_at_price_min":3200,"compare_at_price_max":3200,"compare_at_price_varies":false,"variants":[{"id":43072160202830,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"210000149027","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"W. Lifeguard Tower Crop T-Shirt Ecru - XS","public_title":"XS","options":["XS"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000149027","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43072160235598,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000149028","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"W. Lifeguard Tower Crop T-Shirt Ecru - S","public_title":"S","options":["S"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000149028","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43072160170062,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000149026","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"W. Lifeguard Tower Crop T-Shirt Ecru - M","public_title":"M","options":["M"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000149026","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43072160137294,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000149025","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"W. Lifeguard Tower Crop T-Shirt Ecru - L","public_title":"L","options":["L"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000149025","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43418648641614,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000152945","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"W. 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{"item":{"id":7729388716110,"title":"Triangle Lighthouse Hat Navy\/Avocado Red HC FL","handle":"triangle-lighthouse-hat-navy-avocado-red-hc-fl","description":null,"published_at":"2025-10-10T09:43:01-04:00","created_at":"2025-10-10T09:34:52-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43017704734798,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142966","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Triangle Lighthouse Hat Navy\/Avocado Red HC FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142966","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0338.jpg?v=1760103749"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0338.jpg?v=1760103749","options":["Title"],"media":[{"alt":null,"id":26853307318350,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0338.jpg?v=1760103749"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0338.jpg?v=1760103749","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. 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Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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From traditional wide-brim styles to modern woven patterns, stay cool and protected with Jupiter’s best selection of sun-ready headwear.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:10:08-04:00","alt":"A man wearing a Blueline Signature straw lifeguard hat on the sand. Wide-brim sun protection with a chin strap for the beach in Jupiter, FL.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Men_s_sun_shirt_Jupiter_Florida.jpg?v=1776287408"}},{"id":290497396814,"handle":"spring-break-collection","updated_at":"2026-08-14T07:17:05-04:00","published_at":"2025-03-03T13:40:55-05:00","sort_order":"created-desc","template_suffix":"spring-break-25","published_scope":"global","title":"Spring Break Guide","body_html":"","image":{"created_at":"2025-03-03T13:42:41-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-123.jpg?v=1741027361"}}]}
{"item":{"id":7700474724430,"title":"Otto JUP Hat White \/ Gray","handle":"otto-jup-hat-white-black","description":"\u003cp data-start=\"207\" data-end=\"551\"\u003eJUP Hat!\u003cbr\u003e\u003cbr\u003eThe Blueline JUP Foam Trucker Hat is a classic Otto snapback with a bold “JUP” front logo and Blueline Surf detail. Featuring a high-profile foam front, mesh backing for breathability, and adjustable snap closure, this trucker is perfect for boat days, paddle sessions, or just keeping the Florida sun off your face.\u003c\/p\u003e\n\u003cul data-start=\"553\" data-end=\"762\"\u003e\n\u003cli data-start=\"553\" data-end=\"584\"\u003e\n\u003cp data-start=\"555\" data-end=\"584\"\u003eOtto brand foam trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"585\" data-end=\"629\"\u003e\n\u003cp data-start=\"587\" data-end=\"629\"\u003eWhite with navy “JUP” Blueline Surf logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"630\" data-end=\"657\"\u003e\n\u003cp data-start=\"632\" data-end=\"657\"\u003eAdjustable snapback fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"658\" data-end=\"695\"\u003e\n\u003cp data-start=\"660\" data-end=\"695\"\u003eLightweight, breathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"696\" data-end=\"762\"\u003e\n\u003cp data-start=\"698\" data-end=\"762\"\u003ePerfect for beach, boat, and everyday wear in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"764\" data-end=\"859\"\u003eGrab yours at Blueline Surf \u0026amp; Paddle — the Palm Beaches’ favorite surf and lifestyle shop.\u003c\/p\u003e","published_at":"2025-09-12T11:37:04-04:00","created_at":"2025-09-10T09:14:27-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Snap Back","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":2499,"compare_at_price_min":2499,"compare_at_price_max":2499,"compare_at_price_varies":false,"variants":[{"id":42885978587214,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147932","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Otto JUP Hat White \/ Gray","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2499,"inventory_management":"shopify","barcode":"210000147932","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-foam-trucker-hat-jupiter-south-fl.jpg?v=1785591226"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-foam-trucker-hat-jupiter-south-fl.jpg?v=1785591226","options":["Title"],"media":[{"alt":"A white trucker-style cap with large dark gray 'JUP' lettering and 'BLUELINE SURF' text on the front, resting on a weathered wooden dock post with water and green trees in the background.","id":39413352529998,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-foam-trucker-hat-jupiter-south-fl.jpg?v=1785591226"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-foam-trucker-hat-jupiter-south-fl.jpg?v=1785591226","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"207\" data-end=\"551\"\u003eJUP Hat!\u003cbr\u003e\u003cbr\u003eThe Blueline JUP Foam Trucker Hat is a classic Otto snapback with a bold “JUP” front logo and Blueline Surf detail. Featuring a high-profile foam front, mesh backing for breathability, and adjustable snap closure, this trucker is perfect for boat days, paddle sessions, or just keeping the Florida sun off your face.\u003c\/p\u003e\n\u003cul data-start=\"553\" data-end=\"762\"\u003e\n\u003cli data-start=\"553\" data-end=\"584\"\u003e\n\u003cp data-start=\"555\" data-end=\"584\"\u003eOtto brand foam trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"585\" data-end=\"629\"\u003e\n\u003cp data-start=\"587\" data-end=\"629\"\u003eWhite with navy “JUP” Blueline Surf logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"630\" data-end=\"657\"\u003e\n\u003cp data-start=\"632\" data-end=\"657\"\u003eAdjustable snapback fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"658\" data-end=\"695\"\u003e\n\u003cp data-start=\"660\" data-end=\"695\"\u003eLightweight, breathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"696\" data-end=\"762\"\u003e\n\u003cp data-start=\"698\" data-end=\"762\"\u003ePerfect for beach, boat, and everyday wear in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"764\" data-end=\"859\"\u003eGrab yours at Blueline Surf \u0026amp; Paddle — the Palm Beaches’ favorite surf and lifestyle shop.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-08-18T07:11:56-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7505787387982,"title":"Otto JUP Hat Navy \/ Pink","handle":"jup-hat-pink-blue-jupiter-fl","description":"\u003cp data-start=\"436\" data-end=\"498\"\u003e\u003cstrong data-start=\"436\" data-end=\"498\"\u003eJUP Hat – Blueline Surf \u0026amp; Paddle Co. Jupiter, FL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"500\" data-end=\"626\"\u003eNothing says sandbar like the \u003cstrong data-start=\"547\" data-end=\"568\"\u003eJUP Pink\/Blue Hat. \u003c\/strong\u003eOne of our favorite color ways on our Blueline Surf foam trucker hat.\u003c\/p\u003e\n\u003cp data-start=\"628\" data-end=\"885\"\u003eThis breathable mesh-back hat features the iconic \u003cem data-start=\"678\" data-end=\"683\"\u003eJUP\u003c\/em\u003e lettering in vibrant pink, representing the heart of the Jupiter lifestyle. Boat days, Sandbar celebrations and wearing around the house. \u003c\/p\u003e\n\u003cp data-start=\"887\" data-end=\"901\"\u003e\u003cstrong data-start=\"887\" data-end=\"899\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"902\" data-end=\"1089\"\u003e\n\u003cli data-start=\"902\" data-end=\"944\"\u003e\n\u003cp data-start=\"904\" data-end=\"944\"\u003eFoam snapback hat with mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"945\" data-end=\"989\"\u003e\n\u003cp data-start=\"947\" data-end=\"989\"\u003eJUP lettering in pink\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"990\" data-end=\"1021\"\u003e\n\u003cp data-start=\"992\" data-end=\"1021\"\u003eAdjustable for a custom fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1022\" data-end=\"1056\"\u003e\n\u003cp data-start=\"1024\" data-end=\"1056\"\u003eBreathable, lightweight design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1057\" data-end=\"1089\"\u003e\n\u003cp data-start=\"1059\" data-end=\"1089\"\u003eJUP living\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1091\" data-end=\"1230\"\u003eWhether you’re repping JUP on the water or at your favorite spot, this hat keeps the local vibe alive.\u003c\/p\u003e","published_at":"2024-11-21T10:30:52-05:00","created_at":"2024-11-11T07:49:55-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":2499,"price_min":2499,"price_max":2499,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42020927832142,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000132514","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Otto JUP Hat Navy \/ Pink","public_title":null,"options":["Default Title"],"price":2499,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-pink-logo-hat-blueline-surf-jupiter-florida.jpg?v=1762896267"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-pink-logo-hat-blueline-surf-jupiter-florida.jpg?v=1762896267","options":["Title"],"media":[{"alt":"JUP Pink Logo Hat by Blueline Surf \u0026 Paddle Co. in Jupiter, Florida, featuring bold pink JUP letters on navy mesh snapback hat.","id":25077334900814,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-pink-logo-hat-blueline-surf-jupiter-florida.jpg?v=1762896267"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-pink-logo-hat-blueline-surf-jupiter-florida.jpg?v=1762896267","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"436\" data-end=\"498\"\u003e\u003cstrong data-start=\"436\" data-end=\"498\"\u003eJUP Hat – Blueline Surf \u0026amp; Paddle Co. Jupiter, FL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"500\" data-end=\"626\"\u003eNothing says sandbar like the \u003cstrong data-start=\"547\" data-end=\"568\"\u003eJUP Pink\/Blue Hat. \u003c\/strong\u003eOne of our favorite color ways on our Blueline Surf foam trucker hat.\u003c\/p\u003e\n\u003cp data-start=\"628\" data-end=\"885\"\u003eThis breathable mesh-back hat features the iconic \u003cem data-start=\"678\" data-end=\"683\"\u003eJUP\u003c\/em\u003e lettering in vibrant pink, representing the heart of the Jupiter lifestyle. Boat days, Sandbar celebrations and wearing around the house. \u003c\/p\u003e\n\u003cp data-start=\"887\" data-end=\"901\"\u003e\u003cstrong data-start=\"887\" data-end=\"899\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"902\" data-end=\"1089\"\u003e\n\u003cli data-start=\"902\" data-end=\"944\"\u003e\n\u003cp data-start=\"904\" data-end=\"944\"\u003eFoam snapback hat with mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"945\" data-end=\"989\"\u003e\n\u003cp data-start=\"947\" data-end=\"989\"\u003eJUP lettering in pink\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"990\" data-end=\"1021\"\u003e\n\u003cp data-start=\"992\" data-end=\"1021\"\u003eAdjustable for a custom fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1022\" data-end=\"1056\"\u003e\n\u003cp data-start=\"1024\" data-end=\"1056\"\u003eBreathable, lightweight design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1057\" data-end=\"1089\"\u003e\n\u003cp data-start=\"1059\" data-end=\"1089\"\u003eJUP living\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1091\" data-end=\"1230\"\u003eWhether you’re repping JUP on the water or at your favorite spot, this hat keeps the local vibe alive.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}}]}
{"item":{"id":7735256744014,"title":"OG Blueline Performance Hat – White \/ Black","handle":"og-blueline-uv-lite-hat-white-black","description":"\u003cp\u003eThe OG Blueline Performance Hat – White \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:07:57-04:00","created_at":"2025-10-15T15:01:17-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","paddleboarding","Performance Hats","surf hats","UV Lite","womens"],"price":2000,"price_min":2000,"price_max":2000,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041296089166,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136251","requires_shipping":true,"taxable":true,"featured_image":{"id":35764723220558,"product_id":7735256744014,"position":1,"created_at":"2025-10-15T15:01:14-04:00","updated_at":"2025-12-05T14:01:42-05:00","alt":"OG Blueline Performance Hat – White \/ Black from Blueline Surf and Paddle in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302","variant_ids":[43041296089166]},"available":false,"name":"OG Blueline Performance Hat – White \/ Black","public_title":null,"options":["Default Title"],"price":2000,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136251","featured_media":{"alt":"OG Blueline Performance Hat – White \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27090536300622,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302","options":["Title"],"media":[{"alt":"OG Blueline Performance Hat – White \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27090536300622,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Blueline Performance Hat – White \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-07-09T13:03:09-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. This collection features a hand picked lineup of our Blueline Surf and Paddle Co. hats. Someare performance truckers, and flat bills—all designed for life in Jupiter and built for the coastal lifestyle. Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7492843601998,"title":"OG TriTech White HC FL 2376_001","handle":"og-tritech-white-hc-fl-2376_001","description":"OG TriTech White HC FL 2376_001","published_at":"2024-11-09T14:58:02-05:00","created_at":"2024-10-25T19:58:06-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41964470960206,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000098258","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG TriTech White HC FL 2376_001","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000098258","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_252.jpg?v=1731418692","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz.png?v=1729900688","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi.png?v=1729900688","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz_8ed505b9-56cc-481b-8557-a8ea7a10c581.png?v=1764765331","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi_e574150f-54cb-4456-a8da-4a3d01b664d6.png?v=1764765332"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_252.jpg?v=1731418692","options":["Title"],"media":[{"alt":null,"id":25036367626318,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_252.jpg?v=1731418692"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_252.jpg?v=1731418692","width":2048},{"alt":"OG TriTech White HC FL 2376_001","id":24937027338318,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz.png?v=1729900688"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz.png?v=1729900688","width":300},{"alt":"OG TriTech White HC FL 2376_001","id":24937027371086,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi.png?v=1729900688"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi.png?v=1729900688","width":300},{"alt":null,"id":31682917072974,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz_8ed505b9-56cc-481b-8557-a8ea7a10c581.png?v=1764765331"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz_8ed505b9-56cc-481b-8557-a8ea7a10c581.png?v=1764765331","width":1080},{"alt":null,"id":31682918121550,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi_e574150f-54cb-4456-a8da-4a3d01b664d6.png?v=1764765332"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi_e574150f-54cb-4456-a8da-4a3d01b664d6.png?v=1764765332","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"OG TriTech White HC FL 2376_001"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. 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{"item":{"id":7492506026062,"title":"OG Blueline Logo Cotton Twill Hat – White","handle":"og-blueline-logo-cotton-twill-hat-white","description":"\u003cp data-start=\"399\" data-end=\"743\"\u003eA classic that never quits. The OG Blueline Logo Cotton Twill Hat in White delivers a crisp, coastal look that fits anywhere from the boat deck to a Jupiter coffee stop. Lightweight cotton twill keeps it comfortable, breathable, and ready for all-day wear, while the structured fit and OG Blueline patch bring that signature surf-shop heritage.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"839\"\u003ePerfect for sun-filled days, casual outings, and anyone repping Jupiter, FL in timeless style.\u003c\/p\u003e\n\u003cp data-start=\"841\" data-end=\"995\"\u003e\u003cstrong data-start=\"841\" data-end=\"852\"\u003eDetails\u003c\/strong\u003e\u003cbr data-start=\"852\" data-end=\"855\"\u003e• OG Blueline woven patch\u003cbr data-start=\"880\" data-end=\"883\"\u003e• Lightweight, breathable cotton twill\u003cbr data-start=\"921\" data-end=\"924\"\u003e• Adjustable back closure\u003cbr data-start=\"949\" data-end=\"952\"\u003e• Everyday classic for beach, boat, or town\u003c\/p\u003e","published_at":"2024-11-09T14:57:09-05:00","created_at":"2024-10-25T13:05:00-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962536009806,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000118275","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Blueline Logo Cotton Twill Hat – White","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000118275","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-cotton-twill-hat-white.jpg?v=1765484008","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_hat_with_a_blueline_logo.png?v=1765484035","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_cap_with_blueline_surf_and_paddle_co_logo.png?v=1765484063"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-cotton-twill-hat-white.jpg?v=1765484008","options":["Title"],"media":[{"alt":"OG Blueline Logo Cotton Twill White Hat displayed on dock by the water","id":26487013933134,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-cotton-twill-hat-white.jpg?v=1765484008"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-cotton-twill-hat-white.jpg?v=1765484008","width":2848},{"alt":"White hat with a blueline logo on a white background","id":31315742752846,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_hat_with_a_blueline_logo.png?v=1765484035"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_hat_with_a_blueline_logo.png?v=1765484035","width":1080},{"alt":"White cap with blueline surf and paddle co logo on a white background","id":31315743703118,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_cap_with_blueline_surf_and_paddle_co_logo.png?v=1765484063"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_cap_with_blueline_surf_and_paddle_co_logo.png?v=1765484063","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"399\" data-end=\"743\"\u003eA classic that never quits. The OG Blueline Logo Cotton Twill Hat in White delivers a crisp, coastal look that fits anywhere from the boat deck to a Jupiter coffee stop. Lightweight cotton twill keeps it comfortable, breathable, and ready for all-day wear, while the structured fit and OG Blueline patch bring that signature surf-shop heritage.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"839\"\u003ePerfect for sun-filled days, casual outings, and anyone repping Jupiter, FL in timeless style.\u003c\/p\u003e\n\u003cp data-start=\"841\" data-end=\"995\"\u003e\u003cstrong data-start=\"841\" data-end=\"852\"\u003eDetails\u003c\/strong\u003e\u003cbr data-start=\"852\" data-end=\"855\"\u003e• OG Blueline woven patch\u003cbr data-start=\"880\" data-end=\"883\"\u003e• Lightweight, breathable cotton twill\u003cbr data-start=\"921\" data-end=\"924\"\u003e• Adjustable back closure\u003cbr data-start=\"949\" data-end=\"952\"\u003e• Everyday classic for beach, boat, or town\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-08-11T07:11:24-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-08-06T07:12:34-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}}]}
{"item":{"id":7697852530766,"title":"OG Cotton Twill Hat Navy LC C","handle":"og-cotton-twill-hat-navy-lc-c","description":null,"published_at":"2025-09-05T15:28:50-04:00","created_at":"2025-09-05T14:25:19-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870820012110,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147171","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Cotton Twill Hat Navy LC C","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147171","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0037.jpg?v=1757100514"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0037.jpg?v=1757100514","options":["Title"],"media":[{"alt":null,"id":26474032169038,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0037.jpg?v=1757100514"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0037.jpg?v=1757100514","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-08-18T07:11:56-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-08-06T07:12:34-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}}]}
{"item":{"id":7735252090958,"title":"OG Cotton Twill Hacienda LC C","handle":"og-cotton-twill-hacienda-lc-c","description":null,"published_at":"2025-10-15T15:06:35-04:00","created_at":"2025-10-15T14:57:35-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041285177422,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000131712","requires_shipping":true,"taxable":true,"featured_image":{"id":35764202668110,"product_id":7735252090958,"position":1,"created_at":"2025-10-15T14:57:32-04:00","updated_at":"2025-10-15T14:57:35-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655","variant_ids":[43041285177422]},"available":false,"name":"OG Cotton Twill Hacienda LC C","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000131712","featured_media":{"alt":null,"id":27090341167182,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655","options":["Title"],"media":[{"alt":null,"id":27090341167182,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-08-06T07:12:34-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}}]}
{"item":{"id":7492504551502,"title":"OG Black\/Stone HC SC","handle":"og-black-stone-hc-sc-1","description":"OG Black\/Stone HC SC","published_at":"2024-11-09T14:57:04-05:00","created_at":"2024-10-25T13:03:29-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962534240334,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Black\/Stone HC SC","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"34240334","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_264.jpg?v=1731418930","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vqp8kawniu1p3jewtakk_ec4a908a-2af1-45db-a09b-76c2937c2c98.png?v=1729875810","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/r9igrlwssfpi4zai2e7o_992b93ca-df30-44c5-a223-017e8b742e3b.png?v=1729875811"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_264.jpg?v=1731418930","options":["Title"],"media":[{"alt":null,"id":25036385550414,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_264.jpg?v=1731418930"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_264.jpg?v=1731418930","width":2048},{"alt":"OG Black\/Stone HC SC","id":24933864046670,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vqp8kawniu1p3jewtakk_ec4a908a-2af1-45db-a09b-76c2937c2c98.png?v=1729875810"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vqp8kawniu1p3jewtakk_ec4a908a-2af1-45db-a09b-76c2937c2c98.png?v=1729875810","width":300},{"alt":"OG Black\/Stone HC SC","id":24933864079438,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/r9igrlwssfpi4zai2e7o_992b93ca-df30-44c5-a223-017e8b742e3b.png?v=1729875811"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/r9igrlwssfpi4zai2e7o_992b93ca-df30-44c5-a223-017e8b742e3b.png?v=1729875811","width":300}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"OG Black\/Stone HC SC"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7697852596302,"title":"Miami Dolphins UV Lite Hat Navy \/ Teal \/ Orange HC SC","handle":"miami-dolphins-uv-lite-hat-navy-teal-orange-hc-sc","description":null,"published_at":"2025-09-05T15:32:17-04:00","created_at":"2025-09-05T14:25:24-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870820077646,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147175","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Miami Dolphins UV Lite Hat Navy \/ Teal \/ Orange HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147175","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0040.jpg?v=1757100715"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0040.jpg?v=1757100715","options":["Title"],"media":[{"alt":null,"id":26474039017550,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0040.jpg?v=1757100715"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0040.jpg?v=1757100715","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-08-11T07:11:24-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":298273636430,"handle":"blueline-dolphin-logo","updated_at":"2026-07-09T13:03:03-04:00","published_at":"2025-09-29T09:11:36-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Dolphin Logo","body_html":"\u003cp data-start=\"294\" data-end=\"333\"\u003e\u003cstrong data-start=\"294\" data-end=\"331\"\u003eThe Blueline Dolphin Logo T-Shirt\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"335\" data-end=\"492\"\u003eFins Up! Let’s go Dolphins. Our signature Blueline Surf \u0026amp; Paddle Co. logo gets a South Florida twist inspired by our favorite football team — the Dolphins.\u003c\/p\u003e\n\u003cp data-start=\"494\" data-end=\"660\"\u003eMade from soft, breathable cotton, this shirt keeps you comfortable for those Sundays cheering at your favorite spot or just living the laid-back Jupiter lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"662\" data-end=\"676\"\u003e\u003cstrong data-start=\"662\" data-end=\"674\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"677\" data-end=\"848\"\u003e\n\u003cli data-start=\"677\" data-end=\"724\"\u003e\n\u003cp data-start=\"679\" data-end=\"724\"\u003eClassic Dolphin x Blueline logo on the back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"725\" data-end=\"769\"\u003e\n\u003cp data-start=\"727\" data-end=\"769\"\u003ePremium, soft cotton for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"770\" data-end=\"802\"\u003e\n\u003cp data-start=\"772\" data-end=\"802\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"803\" data-end=\"848\"\u003e\n\u003cp data-start=\"805\" data-end=\"848\"\u003eA local favorite for game days and beyond\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"611\" data-end=\"865\"\u003e\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-09-29T09:12:12-04:00","alt":"Back view of Blueline Surf \u0026 Paddle Co. T-shirt featuring the dolphin logo design — inspired by the Jupiter, Florida ocean lifestyle.","width":960,"height":1200,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Dolfins.webp?v=1762383068"}},{"id":284027781198,"handle":"hats","updated_at":"2026-08-18T07:11:56-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2026-07-09T13:03:03-04:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. 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{"item":{"id":7697852399694,"title":"Dolphins Classic Twill Hat – Teal \/ White","handle":"dolphins-cotton-twill-hat-teal-white","description":"\u003cp\u003eThe Dolphins Classic Twill Hat – Teal \/ White brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Classic Twill Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Cotton Twill\u003c\/li\u003e\n\u003cli\u003eColor: Teal \/ White\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-05T15:26:06-04:00","created_at":"2025-09-05T14:24:19-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","Classic Twill Hats","Cotton Twill","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","Miami Dolphins","paddleboarding","South Florida football","surf hats","womens"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870819881038,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147176","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Dolphins Classic Twill Hat – Teal \/ White","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147176","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/dolphins-cotton-twill-hat-teal-white.heic?v=1765489342"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/dolphins-cotton-twill-hat-teal-white.heic?v=1765489342","options":["Title"],"media":[{"alt":"Dolphins Classic Twill Hat – Teal \/ White from Blueline Surf and Paddle in Jupiter Florida","id":26474026893390,"position":1,"preview_image":{"aspect_ratio":1.0,"height":3024,"width":3024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/dolphins-cotton-twill-hat-teal-white.heic?v=1765489342"},"aspect_ratio":1.0,"height":3024,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/dolphins-cotton-twill-hat-teal-white.heic?v=1765489342","width":3024}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Dolphins Classic Twill Hat – Teal \/ White brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Classic Twill Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Cotton Twill\u003c\/li\u003e\n\u003cli\u003eColor: Teal \/ White\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-08-11T07:11:24-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":298273636430,"handle":"blueline-dolphin-logo","updated_at":"2026-07-09T13:03:03-04:00","published_at":"2025-09-29T09:11:36-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Dolphin Logo","body_html":"\u003cp data-start=\"294\" data-end=\"333\"\u003e\u003cstrong data-start=\"294\" data-end=\"331\"\u003eThe Blueline Dolphin Logo T-Shirt\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"335\" data-end=\"492\"\u003eFins Up! Let’s go Dolphins. Our signature Blueline Surf \u0026amp; Paddle Co. logo gets a South Florida twist inspired by our favorite football team — the Dolphins.\u003c\/p\u003e\n\u003cp data-start=\"494\" data-end=\"660\"\u003eMade from soft, breathable cotton, this shirt keeps you comfortable for those Sundays cheering at your favorite spot or just living the laid-back Jupiter lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"662\" data-end=\"676\"\u003e\u003cstrong data-start=\"662\" data-end=\"674\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"677\" data-end=\"848\"\u003e\n\u003cli data-start=\"677\" data-end=\"724\"\u003e\n\u003cp data-start=\"679\" data-end=\"724\"\u003eClassic Dolphin x Blueline logo on the back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"725\" data-end=\"769\"\u003e\n\u003cp data-start=\"727\" data-end=\"769\"\u003ePremium, soft cotton for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"770\" data-end=\"802\"\u003e\n\u003cp data-start=\"772\" data-end=\"802\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"803\" data-end=\"848\"\u003e\n\u003cp data-start=\"805\" data-end=\"848\"\u003eA local favorite for game days and beyond\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"611\" data-end=\"865\"\u003e\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-09-29T09:12:12-04:00","alt":"Back view of Blueline Surf \u0026 Paddle Co. 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Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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{"item":{"id":7697852203086,"title":"Jupiter Lite TriTech Visor Quarry","handle":"jupiter-lite-tritech-visor-quarry","description":null,"published_at":"2025-09-05T14:29:03-04:00","created_at":"2025-09-05T14:23:19-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Visors","tags":["hat","ladies","mens","visor"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870819684430,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147181","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jupiter Lite TriTech Visor Quarry","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147181","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0051.jpg?v=1757099514"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0051.jpg?v=1757099514","options":["Title"],"media":[{"alt":null,"id":26474005233742,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0051.jpg?v=1757099514"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0051.jpg?v=1757099514","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-08-18T07:11:56-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-08-18T07:11:56-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7697852268622,"title":"Jupiter Lite TriTech Visor Navy","handle":"jupiter-lite-tritech-visor-navy","description":null,"published_at":"2025-09-05T15:20:27-04:00","created_at":"2025-09-05T14:23:25-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Visors","tags":["hat","ladies","mens","visor"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870819749966,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147180","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jupiter Lite TriTech Visor Navy","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147180","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0053_2f3e8231-cb1c-447e-baad-406566df5b69.jpg?v=1757100009"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0053_2f3e8231-cb1c-447e-baad-406566df5b69.jpg?v=1757100009","options":["Title"],"media":[{"alt":null,"id":26474017914958,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0053_2f3e8231-cb1c-447e-baad-406566df5b69.jpg?v=1757100009"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0053_2f3e8231-cb1c-447e-baad-406566df5b69.jpg?v=1757100009","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-08-18T07:11:56-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-08-18T07:11:56-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7493973114958,"title":"Jupiter Lighthouse All Seafoam HC SC","handle":"jupiter-lighthouse-all-seafoam-hc-sc","description":"Jupiter Lighthouse All Seafoam HC SC","published_at":"2024-11-09T14:57:13-05:00","created_at":"2024-10-28T21:28:43-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41970202902606,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000131709","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jupiter Lighthouse All Seafoam HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000131709","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_234.jpg?v=1731417974","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/avujh58ncvvrl3t3kaag.png?v=1730165325","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/dhxichsm5floxrauqmou.png?v=1730165325","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/dhxichsm5floxrauqmou_5a38545e-dbbd-4d71-a914-b5693a155d78.png?v=1764784655","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/avujh58ncvvrl3t3kaag_aa1ab391-0f1f-419b-8930-238d3afa37ea.png?v=1764784656"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_234.jpg?v=1731417974","options":["Title"],"media":[{"alt":null,"id":25036314214478,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_234.jpg?v=1731417974"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_234.jpg?v=1731417974","width":2048},{"alt":"Jupiter Lighthouse All Seafoam HC SC","id":24950625566798,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/avujh58ncvvrl3t3kaag.png?v=1730165325"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/avujh58ncvvrl3t3kaag.png?v=1730165325","width":300},{"alt":"Jupiter Lighthouse All Seafoam HC SC","id":24950625599566,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/dhxichsm5floxrauqmou.png?v=1730165325"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/dhxichsm5floxrauqmou.png?v=1730165325","width":300},{"alt":null,"id":31727142666318,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/dhxichsm5floxrauqmou_5a38545e-dbbd-4d71-a914-b5693a155d78.png?v=1764784655"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/dhxichsm5floxrauqmou_5a38545e-dbbd-4d71-a914-b5693a155d78.png?v=1764784655","width":1080},{"alt":null,"id":31727142699086,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/avujh58ncvvrl3t3kaag_aa1ab391-0f1f-419b-8930-238d3afa37ea.png?v=1764784656"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/avujh58ncvvrl3t3kaag_aa1ab391-0f1f-419b-8930-238d3afa37ea.png?v=1764784656","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"Jupiter Lighthouse All Seafoam HC SC"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-08-16T07:16:38-04:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-08-18T07:11:56-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7498541695054,"title":"Florida Box UV Twilight Plumeria\/White Patch HC SC 2218_001","handle":"florida-box-uv-twilight-plumeria-white-patch-hc-sc-2218_001","description":"Florida Box UV Twilight Plumeria\/White Patch HC SC 2218_001","published_at":"2024-11-09T14:56:18-05:00","created_at":"2024-11-04T20:26:36-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41987469279310,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Florida Box UV Twilight Plumeria\/White Patch HC SC 2218_001","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"69279310","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_220.jpg?v=1731418274","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/drbbbimfdzg1fleizacr.png?v=1730769998","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/djtm9w1bu5wgkkzwfpen.png?v=1730769998","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vghyttivwakbovdvsaon.png?v=1730769998"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_220.jpg?v=1731418274","options":["Title"],"media":[{"alt":null,"id":25036335284302,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_220.jpg?v=1731418274"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_220.jpg?v=1731418274","width":2048},{"alt":"Florida Box UV Twilight Plumeria\/White Patch HC SC 2218_001","id":24987230175310,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/drbbbimfdzg1fleizacr.png?v=1730769998"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/drbbbimfdzg1fleizacr.png?v=1730769998","width":300},{"alt":"Florida Box UV Twilight Plumeria\/White Patch HC SC 2218_001","id":24987230208078,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/djtm9w1bu5wgkkzwfpen.png?v=1730769998"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/djtm9w1bu5wgkkzwfpen.png?v=1730769998","width":300},{"alt":"Florida Box UV Twilight Plumeria\/White Patch HC SC 2218_001","id":24987230240846,"position":4,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vghyttivwakbovdvsaon.png?v=1730769998"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vghyttivwakbovdvsaon.png?v=1730769998","width":300}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"Florida Box UV Twilight Plumeria\/White Patch HC SC 2218_001"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7492506452046,"title":"Florida Box UV Lite White \/ Boysenberry Nugget FSU HC SC TR03020","handle":"florida-box-uv-lite-white-boysenberry-nugget-fsu-hc-sc-tr03020","description":"Florida Box UV Lite White \/ Boysenberry Nugget FSU HC SC TR03020","published_at":"2024-11-09T14:56:16-05:00","created_at":"2024-10-25T13:05:23-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962536534094,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Florida Box UV Lite White \/ Boysenberry Nugget FSU HC SC TR03020","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"36534094","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gmtbxzo3fi5s95ksu0au.png?v=1729875925","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/hfbznqsokewiiwyztg7b.png?v=1729875925"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gmtbxzo3fi5s95ksu0au.png?v=1729875925","options":["Title"],"media":[{"alt":"Florida Box UV Lite White \/ Boysenberry Nugget FSU HC SC TR03020","id":24933876924494,"position":1,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gmtbxzo3fi5s95ksu0au.png?v=1729875925"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gmtbxzo3fi5s95ksu0au.png?v=1729875925","width":300},{"alt":"Florida Box UV Lite White \/ Boysenberry Nugget FSU HC SC TR03020","id":24933876957262,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/hfbznqsokewiiwyztg7b.png?v=1729875925"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/hfbznqsokewiiwyztg7b.png?v=1729875925","width":300}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"Florida Box UV Lite White \/ Boysenberry Nugget FSU HC SC TR03020"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. 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{"item":{"id":7697853153358,"title":"Florida Box UV Lite Hat White \/ Nugget HC SC","handle":"florida-box-uv-lite-hat-white-nugget-hc-sc","description":null,"published_at":"2025-09-05T15:35:46-04:00","created_at":"2025-09-05T14:27:23-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870824403022,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147166","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Florida Box UV Lite Hat White \/ Nugget HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147166","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0028.jpg?v=1757100878"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0028.jpg?v=1757100878","options":["Title"],"media":[{"alt":null,"id":26474045374542,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0028.jpg?v=1757100878"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0028.jpg?v=1757100878","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-08-18T07:11:56-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2026-07-09T13:03:03-04:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. Game Day Gear, white hat and T-shirt featuring University of Florida colors and Blueline logo in orange and blue, inspired by Florida football game day..","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vjyolfckvdkncaln8l7g.jpg?v=1762384153"}}]}
{"item":{"id":7697852497998,"title":"Florida Box UV Lite Hat White \/ Crimson \/ White (FSU) HC SC","handle":"florida-box-uv-lite-hat-white-crimson-white-fsu-hc-sc","description":null,"published_at":"2025-09-05T15:27:19-04:00","created_at":"2025-09-05T14:25:16-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870819979342,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147165","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Florida Box UV Lite Hat White \/ Crimson \/ White (FSU) HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147165","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0033.jpg?v=1757100414"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0033.jpg?v=1757100414","options":["Title"],"media":[{"alt":null,"id":26474029252686,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0033.jpg?v=1757100414"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0033.jpg?v=1757100414","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-08-11T07:11:24-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-08-18T07:11:56-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-08-20T07:11:50-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2026-07-09T13:03:03-04:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. Game Day Gear, white hat and T-shirt featuring University of Florida colors and Blueline logo in orange and blue, inspired by Florida football game day..","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vjyolfckvdkncaln8l7g.jpg?v=1762384153"}}]}
