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Youth BL x Blue 84 Tee Hee T-Shirt Peri
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Women’s OG Blueline Logo UV Long Sleeve – White
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OG Blueline UV Lite Hat – Slate/Navy
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OG TriTech Navy / White Patch HC FL 2376_001
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OG Logo Youth OT UV Hoodie Fuchsia
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Blueline Marlin UV Long Sleeve Sun Shirt – White
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Jupiter Lighthouse Performance Hat – Black
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Florida Box UV Lite Hat White / Royal / Orange (Gators) HC SC
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Blueline Jupiter Lite UV Hat Navy / Navy
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OG Blueline Logo T-Shirt – Washed Natural/Brown + Black
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Blueline OG Logo UV Hood – Charcoal / Gray
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ANETIK x Blueline Vintage Logo Men's UV Tech Hoody - Dark Olive/Coral
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OG Blueline Performance Hat – Olive / Black
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OG Blueline Performance Hat – Charcoal / White
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Bahamas Conch Youth LowPro Hood Seafoam
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Bahamas Conch LoPro UV Hood Hthr. White
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Blueline JUPITER Towel – Navy
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W. OG Logo OT UV Hood HBCM Hthr. Blue Camo
$55.00
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Vintage Circle Long Sleeve T-Shirt – Heather Slate / White
$36.00
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Blueline OG Performance Hat – Black
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Blueline OG Tech Hat – Charcoal
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Blueline OG Logo Kids UV Long Sleeve – Heather Green Camo
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OG Logo Youth OT UV LS HBCM Hthr. Blue Camo
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Blueline OG Logo Kids UV Long Sleeve – Denim / True Navy
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OG Carolina / Steel MC SC
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JUP Classic Twill Hat – White / Antique White
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Blueline Rectangle Palm Tree Plastic Cup
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Blueline OG Circle Logo Hoodie
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Kids Blueline UV Hoodie Smoke Gray
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Blueline Gator Lasso Plastic Cup
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Blueline FlexFit Hat - Black
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Youth Marlin Club UV Hood Arctic
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Yeti X Blueline Rambler 30oz. Tumbler
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W. OG Logo OT UV LS HDN Hthr Denim
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Vintage Circle Classic Twill Hat – Cobalt / Stone
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Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – White Cap
$49.95
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Blueline USA Flag Performance Hat – Navy / White
$39.95
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Blueline USA Flag Performance Hat – Olive Blackout
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OG Logo Youth OT UV LS HSCM Hthr. Smoke Camo
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JUP Cotton Twill Hat Frost / Carolina LC C
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Blueline Post Card
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Silipint OG Blueline Circle Logo Silicone Rocks Glass - Moonbeam
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Florida Flag Blacked Out Hat – Black
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Blueline FlexFit Hat - Navy
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Yeti X Blueline 36 oz. Bottle Chug
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OG Blueline UV Lite Hat – Carolina/Navy
$34.95
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OG Seafoam / Navy MC SC
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OG Lavender / White MC SC
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Blueline Diamond T-Shirt – Ivory / Pale Navy
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Blueline Jupiter Lite T-Shirt
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Comfort Colors Jumping Mahi Pocket T-Shirt - True Navy
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Blueline Jupiter Shop T-Shirt – Washed White
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From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020029006,"handle":"kids","updated_at":"2026-10-04T07:09:48-04:00","published_at":"2024-10-07T11:58:54-04:00","sort_order":"manual","template_suffix":"kids","published_scope":"global","title":"Blueline Kids Apparel","body_html":"\u003cp\u003eLet your little ones embrace the spirit of adventure with the Blueline Surf and Paddle Co. Kids Collection! Designed for active young explorers, our collection features fun and functional apparel perfect for days spent at the beach, in the water, or exploring the great outdoors. From vibrant swimwear and comfy t-shirts to durable shorts and sun-protective clothing, every piece is crafted from high-quality, kid-friendly materials that stand up to the rigors of play.\u003c\/p\u003e\n\u003cp\u003eWith playful designs and the signature Blueline logo, your kids will love sporting gear that celebrates the joy of the coastal lifestyle. Gear them up for endless summer adventures and watch them make memories in style! Shop our \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-t-shirts\" title=\"Blueline Kids T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-uv-sun-shirts\" title=\"Blueline UV Sun Shirts\"\u003eUV shirts\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-hats\" title=\"Blueline Kids Hats\"\u003eHats\u003c\/a\u003e here!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:58:53-04:00","alt":"Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210504_Panas-9848_13a0126f-990a-4601-b127-6d08a727e0da.jpg?v=1763589009"}},{"id":285019734094,"handle":"kids-t-shirts","updated_at":"2026-09-24T10:50:06-04:00","published_at":"2024-10-07T11:51:17-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids T-Shirts","body_html":"\u003cp\u003eGet your little ones ready for sun-filled adventures with Blueline Surf and Paddle Co.'s Kids' T-Shirts! Designed for comfort and fun, our t-shirts are perfect for everything from beach days to backyard play. Crafted from soft, breathable fabrics, these tees ensure your kids stay cool and comfy while they explore, surf, or paddle. Featuring playful designs and the iconic Blueline logo, each shirt reflects the spirit of outdoor fun and the vibrant coastal lifestyle of Jupiter, FL.\u003c\/p\u003e\n\u003cp\u003eAvailable in a variety of colors and styles, our kids' t-shirts make a perfect addition to any young adventurer's wardrobe. Dress them in style and let their imaginations run wild!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:51:16-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/230726_Panas-9800.jpg?v=1728316277"}}]}
{"item":{"id":7685515804750,"title":"Women’s OG Blueline Logo UV Long Sleeve – White","handle":"womens-og-blueline-logo-uv-long-sleeve-white","description":"\u003cp data-start=\"416\" data-end=\"790\"\u003eMeet your new go-to sun shirt for Florida living. The Women’s OG Blueline Logo UV Long Sleeve in White delivers lightweight performance, full-coverage UPF protection, and the coastal style Jupiter is known for. Whether you’re paddling, boating, beach-walking, or grabbing a drink on the dock, this women’s surf shirt keeps you cool, dry, and protected under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"792\" data-end=\"979\"\u003eDesigned for active days on the water and laid-back afternoons by the marina, the quick-dry fabric and flattering athletic fit make it one of the best sun shirts for women in Jupiter, FL.\u003c\/p\u003e\n\u003cul data-start=\"981\" data-end=\"1299\"\u003e\n\u003cli data-start=\"981\" data-end=\"1025\"\u003e\n\u003cp data-start=\"983\" data-end=\"1025\"\u003eUPF sun protection for long days outside\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1026\" data-end=\"1071\"\u003e\n\u003cp data-start=\"1028\" data-end=\"1071\"\u003eLightweight, breathable, quick-dry fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1072\" data-end=\"1112\"\u003e\n\u003cp data-start=\"1074\" data-end=\"1112\"\u003eOG Blueline circle logo on the front\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1113\" data-end=\"1193\"\u003e\n\u003cp data-start=\"1115\" data-end=\"1193\"\u003ePerfect for paddleboarding, boating, beach days, and everyday sun protection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1194\" data-end=\"1299\"\u003e\n\u003cp data-start=\"1196\" data-end=\"1299\"\u003eIdeal for shoppers searching for \u003cem data-start=\"1229\" data-end=\"1249\"\u003ewomen’s sun shirts\u003c\/em\u003e, \u003cem data-start=\"1251\" data-end=\"1264\"\u003esurf shirts\u003c\/em\u003e, and \u003cem data-start=\"1270\" data-end=\"1297\"\u003eJupiter surf shop apparel\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1301\" data-end=\"1373\"\u003eA Blueline staple built for hot days, salty hair, and nonstop adventure.\u003c\/p\u003e","published_at":"2025-08-20T10:24:10-04:00","created_at":"2025-08-20T10:22:00-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - UV - UVRashguards","tags":[],"price":4800,"price_min":4800,"price_max":4800,"available":true,"price_varies":false,"compare_at_price":4800,"compare_at_price_min":4800,"compare_at_price_max":4800,"compare_at_price_varies":false,"variants":[{"id":42812722937934,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000146575","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Women’s OG Blueline Logo UV Long Sleeve – White - S","public_title":"S","options":["S"],"price":4800,"weight":0,"compare_at_price":4800,"inventory_management":"shopify","barcode":"210000146575","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42812722905166,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000146574","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Women’s OG Blueline Logo UV Long Sleeve – White - M","public_title":"M","options":["M"],"price":4800,"weight":0,"compare_at_price":4800,"inventory_management":"shopify","barcode":"210000146574","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42812722872398,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000146573","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Women’s OG Blueline Logo UV Long Sleeve – White - L","public_title":"L","options":["L"],"price":4800,"weight":0,"compare_at_price":4800,"inventory_management":"shopify","barcode":"210000146573","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42812722839630,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000146572","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Women’s OG Blueline Logo UV Long Sleeve – White - XL","public_title":"XL","options":["XL"],"price":4800,"weight":0,"compare_at_price":4800,"inventory_management":"shopify","barcode":"210000146572","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-apparel-uv-shirt-jupiter-florida-south-florida-lifestyle.jpg?v=1761674413"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-apparel-uv-shirt-jupiter-florida-south-florida-lifestyle.jpg?v=1761674413","options":["Size"],"media":[{"alt":"Woman wearing Blueline Surf \u0026 Paddle UV shirt and blue hat holding a Blueline Jupiter Lighthouse koozie on the Intracoastal Waterway in Jupiter, Florida, showcasing South Florida surf and paddle lifestyle apparel.","id":26381008994382,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-apparel-uv-shirt-jupiter-florida-south-florida-lifestyle.jpg?v=1761674413"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-apparel-uv-shirt-jupiter-florida-south-florida-lifestyle.jpg?v=1761674413","width":1365}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"416\" data-end=\"790\"\u003eMeet your new go-to sun shirt for Florida living. The Women’s OG Blueline Logo UV Long Sleeve in White delivers lightweight performance, full-coverage UPF protection, and the coastal style Jupiter is known for. Whether you’re paddling, boating, beach-walking, or grabbing a drink on the dock, this women’s surf shirt keeps you cool, dry, and protected under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"792\" data-end=\"979\"\u003eDesigned for active days on the water and laid-back afternoons by the marina, the quick-dry fabric and flattering athletic fit make it one of the best sun shirts for women in Jupiter, FL.\u003c\/p\u003e\n\u003cul data-start=\"981\" data-end=\"1299\"\u003e\n\u003cli data-start=\"981\" data-end=\"1025\"\u003e\n\u003cp data-start=\"983\" data-end=\"1025\"\u003eUPF sun protection for long days outside\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1026\" data-end=\"1071\"\u003e\n\u003cp data-start=\"1028\" data-end=\"1071\"\u003eLightweight, breathable, quick-dry fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1072\" data-end=\"1112\"\u003e\n\u003cp data-start=\"1074\" data-end=\"1112\"\u003eOG Blueline circle logo on the front\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1113\" data-end=\"1193\"\u003e\n\u003cp data-start=\"1115\" data-end=\"1193\"\u003ePerfect for paddleboarding, boating, beach days, and everyday sun protection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1194\" data-end=\"1299\"\u003e\n\u003cp data-start=\"1196\" data-end=\"1299\"\u003eIdeal for shoppers searching for \u003cem data-start=\"1229\" data-end=\"1249\"\u003ewomen’s sun shirts\u003c\/em\u003e, \u003cem data-start=\"1251\" data-end=\"1264\"\u003esurf shirts\u003c\/em\u003e, and \u003cem data-start=\"1270\" data-end=\"1297\"\u003eJupiter surf shop apparel\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1301\" data-end=\"1373\"\u003eA Blueline staple built for hot days, salty hair, and nonstop adventure.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285019668558,"handle":"womens-uv-sun-shirts","updated_at":"2026-10-04T14:50:14-04:00","published_at":"2024-10-07T11:49:55-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Women's UV Sun Shirts","body_html":"\u003cp\u003eStay protected and stylish with Blueline Surf and Paddle Co.'s Women's UV Sun Shirts. Perfect for long days on the water or under the Florida sun, these shirts offer high-performance UV protection while keeping you cool and comfortable. Whether you're paddleboarding in Jupiter, catching waves, or simply relaxing on the beach, our sun shirts are crafted from lightweight, moisture-wicking fabrics designed to shield your skin from harmful rays. With sleek, flattering designs and a variety of colors, these shirts bring both function and fashion to your outdoor adventures.\u003c\/p\u003e\n\u003cp\u003eGear up for sun-drenched days with a UV sun shirt that’s made to move with you, providing ultimate protection without sacrificing the laid-back coastal style that defines Blueline.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:54-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/240229_Panas-9763.jpg?v=1728316194"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}}]}
{"item":{"id":7735221157966,"title":"OG Blueline UV Lite Hat – Slate\/Navy","handle":"og-blueline-uv-lite-hat-slate-navy","description":"\u003cp data-start=\"677\" data-end=\"984\"\u003eThe OG Blueline UV Lite Hat in Slate\/Navy is built for comfort, airflow, and long days spent under the Florida sun. Featuring a lightweight UV Lite front panel, breathable navy mesh back, and our signature Blueline Surf \u0026amp; Paddle Co. patch, this hat delivers dependable performance with a clean coastal look.\u003c\/p\u003e\n\u003cp data-start=\"986\" data-end=\"1167\"\u003eQuick-drying, durable, and perfect for boating, paddleboarding, fishing, or everyday Jupiter living, this is a go-to performance hat for anyone who loves the water and the outdoors.\u003c\/p\u003e","published_at":"2025-10-15T14:44:33-04:00","created_at":"2025-10-15T14:44:03-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041237401678,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136256","requires_shipping":true,"taxable":true,"featured_image":{"id":35762760974414,"product_id":7735221157966,"position":1,"created_at":"2025-10-15T14:43:58-04:00","updated_at":"2025-12-05T17:15:23-05:00","alt":"Blueline OG UV Lite Hat in Slate and Navy with signature patch on dock in Jupiter Florida – front view","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Lite_Hat_Slate_and_Navy.jpg?v=1764972923","variant_ids":[43041237401678]},"available":false,"name":"OG Blueline UV Lite Hat – Slate\/Navy","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136256","featured_media":{"alt":"Blueline OG UV Lite Hat in Slate and Navy with signature patch on dock in Jupiter Florida – front view","id":27089578688590,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Lite_Hat_Slate_and_Navy.jpg?v=1764972923"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Lite_Hat_Slate_and_Navy.jpg?v=1764972923"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Lite_Hat_Slate_and_Navy.jpg?v=1764972923","options":["Title"],"media":[{"alt":"Blueline OG UV Lite Hat in Slate and Navy with signature patch on dock in Jupiter Florida – front view","id":27089578688590,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Lite_Hat_Slate_and_Navy.jpg?v=1764972923"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Lite_Hat_Slate_and_Navy.jpg?v=1764972923","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"677\" data-end=\"984\"\u003eThe OG Blueline UV Lite Hat in Slate\/Navy is built for comfort, airflow, and long days spent under the Florida sun. Featuring a lightweight UV Lite front panel, breathable navy mesh back, and our signature Blueline Surf \u0026amp; Paddle Co. patch, this hat delivers dependable performance with a clean coastal look.\u003c\/p\u003e\n\u003cp data-start=\"986\" data-end=\"1167\"\u003eQuick-drying, durable, and perfect for boating, paddleboarding, fishing, or everyday Jupiter living, this is a go-to performance hat for anyone who loves the water and the outdoors.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-09-24T10:50:08-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. This collection features a hand picked lineup of our Blueline Surf and Paddle Co. hats. Someare performance truckers, and flat bills—all designed for life in Jupiter and built for the coastal lifestyle. Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":301888077902,"handle":"holiday-sale","updated_at":"2026-09-24T10:50:08-04:00","published_at":"2025-12-20T12:05:06-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"web","title":"Blueline Holiday Sale – Women’s Crops, Men’s T-Shirts \u0026 Hats","body_html":"\u003cp data-start=\"481\" data-end=\"733\"\u003eCelebrate the season, coastal-style. Shop the \u003cstrong data-start=\"527\" data-end=\"544\"\u003eBlueline Sale\u003c\/strong\u003e featuring women’s crop t-shirts, men’s graphic t-shirts, and best-selling Blueline hats. 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Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. 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{"item":{"id":7505788698702,"title":"OG TriTech Navy \/ White Patch HC FL 2376_001","handle":"og-tritech-navy-white-patch-hc-fl-2376_001","description":"OG TriTech Navy \/ White Patch HC FL 2376_001","published_at":"2024-11-21T10:30:53-05:00","created_at":"2024-11-11T07:51:05-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42020929175630,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000108621","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG TriTech Navy \/ White Patch HC FL 2376_001","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000108621","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_224.jpg?v=1731951411","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pzllujj1ulkbu1vxsfaa.png?v=1731329467","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zahfnlmplkdusradnmyz.png?v=1731329467","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zahfnlmplkdusradnmyz_516dcd35-af20-4f02-a189-f94bcc320d8f.png?v=1764857752","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pzllujj1ulkbu1vxsfaa_5cab5fed-22bc-4a2c-8459-55bd3579eb35.png?v=1764857753"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_224.jpg?v=1731951411","options":["Title"],"media":[{"alt":null,"id":25077336571982,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_224.jpg?v=1731951411"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_224.jpg?v=1731951411","width":2048},{"alt":"OG TriTech Navy \/ White Patch HC FL 2376_001","id":25029354750030,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pzllujj1ulkbu1vxsfaa.png?v=1731329467"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pzllujj1ulkbu1vxsfaa.png?v=1731329467","width":300},{"alt":"OG TriTech Navy \/ White Patch HC FL 2376_001","id":25029354782798,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zahfnlmplkdusradnmyz.png?v=1731329467"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zahfnlmplkdusradnmyz.png?v=1731329467","width":300},{"alt":null,"id":31873957167182,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zahfnlmplkdusradnmyz_516dcd35-af20-4f02-a189-f94bcc320d8f.png?v=1764857752"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zahfnlmplkdusradnmyz_516dcd35-af20-4f02-a189-f94bcc320d8f.png?v=1764857752","width":1080},{"alt":null,"id":31873959755854,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pzllujj1ulkbu1vxsfaa_5cab5fed-22bc-4a2c-8459-55bd3579eb35.png?v=1764857753"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pzllujj1ulkbu1vxsfaa_5cab5fed-22bc-4a2c-8459-55bd3579eb35.png?v=1764857753","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"OG TriTech Navy \/ White Patch HC FL 2376_001"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7756015534158,"title":"OG Logo Youth OT UV Hoodie Fuchsia","handle":"og-logo-youth-ot-uv-hoodie-fuchsia","description":null,"published_at":"2025-11-06T10:04:14-05:00","created_at":"2025-11-06T09:12:27-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Kids' - UV - UV Hoodies","tags":[],"price":4500,"price_min":4500,"price_max":4500,"available":true,"price_varies":false,"compare_at_price":4400,"compare_at_price_min":4400,"compare_at_price_max":4400,"compare_at_price_varies":false,"variants":[{"id":43111315931214,"title":"4T","option1":"4T","option2":null,"option3":null,"sku":"210000128674","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Logo Youth OT UV Hoodie Fuchsia - 4T","public_title":"4T","options":["4T"],"price":4500,"weight":0,"compare_at_price":4400,"inventory_management":"shopify","barcode":"210000128674","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43111315963982,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"210000133995","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Logo Youth OT UV Hoodie Fuchsia - XS","public_title":"XS","options":["XS"],"price":4500,"weight":0,"compare_at_price":4400,"inventory_management":"shopify","barcode":"210000133995","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43111315898446,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000128673","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Logo Youth OT UV Hoodie Fuchsia - S","public_title":"S","options":["S"],"price":4500,"weight":0,"compare_at_price":4400,"inventory_management":"shopify","barcode":"210000128673","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43111315865678,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000128672","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Logo Youth OT UV Hoodie Fuchsia - M","public_title":"M","options":["M"],"price":4500,"weight":0,"compare_at_price":4400,"inventory_management":"shopify","barcode":"210000128672","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43111315832910,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000128671","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Logo Youth OT UV Hoodie Fuchsia - L","public_title":"L","options":["L"],"price":4500,"weight":0,"compare_at_price":4400,"inventory_management":"shopify","barcode":"210000128671","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43111315406926,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000128670","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Logo Youth OT UV Hoodie Fuchsia - XL","public_title":"XL","options":["XL"],"price":4500,"weight":0,"compare_at_price":4400,"inventory_management":"shopify","barcode":"210000128670","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0212.jpg?v=1785257339","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0227.jpg?v=1785257354"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0212.jpg?v=1785257339","options":["Size"],"media":[{"alt":null,"id":39341975273550,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0212.jpg?v=1785257339"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0212.jpg?v=1785257339","width":2848},{"alt":null,"id":39341977206862,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0227.jpg?v=1785257354"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0227.jpg?v=1785257354","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Size","position":1,"values":["4T","XS","S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020029006,"handle":"kids","updated_at":"2026-10-04T07:09:48-04:00","published_at":"2024-10-07T11:58:54-04:00","sort_order":"manual","template_suffix":"kids","published_scope":"global","title":"Blueline Kids Apparel","body_html":"\u003cp\u003eLet your little ones embrace the spirit of adventure with the Blueline Surf and Paddle Co. Kids Collection! Designed for active young explorers, our collection features fun and functional apparel perfect for days spent at the beach, in the water, or exploring the great outdoors. From vibrant swimwear and comfy t-shirts to durable shorts and sun-protective clothing, every piece is crafted from high-quality, kid-friendly materials that stand up to the rigors of play.\u003c\/p\u003e\n\u003cp\u003eWith playful designs and the signature Blueline logo, your kids will love sporting gear that celebrates the joy of the coastal lifestyle. Gear them up for endless summer adventures and watch them make memories in style! Shop our \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-t-shirts\" title=\"Blueline Kids T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-uv-sun-shirts\" title=\"Blueline UV Sun Shirts\"\u003eUV shirts\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-hats\" title=\"Blueline Kids Hats\"\u003eHats\u003c\/a\u003e here!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:58:53-04:00","alt":"Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210504_Panas-9848_13a0126f-990a-4601-b127-6d08a727e0da.jpg?v=1763589009"}},{"id":285019832398,"handle":"kids-uv-sun-shirts","updated_at":"2026-09-24T10:50:06-04:00","published_at":"2024-10-07T11:53:00-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids UV Sun Shirts","body_html":"\u003cp\u003eKeep your little adventurers safe from the sun with Blueline Surf and Paddle Co.'s Kids' UV Sun Shirts! Perfect for long days at the beach, on the water, or exploring the outdoors, these shirts provide essential UV protection while ensuring maximum comfort. Made from lightweight, breathable materials, our sun shirts are designed to keep kids cool and comfortable, allowing them to enjoy every moment of their adventure.\u003c\/p\u003e\n\u003cp\u003eWith fun colors and playful designs featuring the iconic Blueline logo, these shirts not only protect but also let your kids express their love for the beach lifestyle. Equip them with the ultimate sun protection and watch them make lasting memories under the sun!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:52:59-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BluelinexMang-17.jpg?v=1728316379"}}]}
{"item":{"id":7677742612558,"title":"Blueline Marlin UV Long Sleeve Sun Shirt – White","handle":"blueline-marlin-uv-long-sleeve-sun-shirt-white","description":"\u003cp data-start=\"475\" data-end=\"789\"\u003eBuilt for long days under the sun, the Blueline Marlin UV Long Sleeve Sun Shirt delivers lightweight protection with breathable, all-day comfort. Designed for fishing, paddling, boating, and coastal living, this men’s sun shirt provides reliable UV protection while staying cool and quick to dry in hot conditions.\u003c\/p\u003e\n\u003cp data-start=\"791\" data-end=\"1025\"\u003eThe breathable performance fabric allows airflow while managing moisture, making it ideal for extended time on the water. 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Blueline Men's - UV Shirts - UV Long Sleeve","tags":[],"price":4795,"price_min":4795,"price_max":4795,"available":true,"price_varies":false,"compare_at_price":4795,"compare_at_price_min":4795,"compare_at_price_max":4795,"compare_at_price_varies":false,"variants":[{"id":42782751260750,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000146101","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Marlin UV Long Sleeve Sun Shirt – White - S","public_title":"S","options":["S"],"price":4795,"weight":0,"compare_at_price":4795,"inventory_management":"shopify","barcode":"210000146101","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42782751293518,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000146102","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Marlin UV Long Sleeve Sun Shirt – White - M","public_title":"M","options":["M"],"price":4795,"weight":0,"compare_at_price":4795,"inventory_management":"shopify","barcode":"210000146102","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42782751227982,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000146100","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Marlin UV Long Sleeve Sun Shirt – White - 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Designed for fishing, paddling, boating, and coastal living, this men’s sun shirt provides reliable UV protection while staying cool and quick to dry in hot conditions.\u003c\/p\u003e\n\u003cp data-start=\"791\" data-end=\"1025\"\u003eThe breathable performance fabric allows airflow while managing moisture, making it ideal for extended time on the water. 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From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
{"item":{"id":7493125144654,"title":"Jupiter Lighthouse Performance Hat – Black","handle":"jupiter-lighthouse-performance-hat-black","description":"\u003cp data-start=\"138\" data-end=\"458\"\u003eInspired by one of South Florida's most iconic landmarks, the Jupiter Lighthouse Performance Hat was built for life on and around the water. From sunrise boat rides and paddle sessions around Jupiter Inlet to afternoons at the sandbar and evenings downtown, this hat delivers lightweight comfort and all-day performance.\u003c\/p\u003e\n\u003cp data-start=\"460\" data-end=\"806\"\u003eConstructed using Pukka's UV Lite performance fabric, this hat is designed to keep you cool and comfortable with moisture-wicking technology, lightweight construction, and UPF sun protection. The all-black colorway paired with the Jupiter Lighthouse patch creates a clean, versatile look that works just as well offshore as it does at happy hour.\u003c\/p\u003e\n\u003cp data-start=\"808\" data-end=\"951\"\u003eWhether you're a Jupiter local, a visitor who loves the area, or simply appreciate the coastal lifestyle, this is a hat you'll wear year-round.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"953\" data-end=\"965\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"966\" data-end=\"1243\"\u003e\n\u003cli data-section-id=\"1rgxrqc\" data-start=\"966\" data-end=\"1006\"\u003eLightweight UV Lite performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1ougdk0\" data-start=\"1007\" data-end=\"1035\"\u003eMoisture-wicking sweatband\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"1036\" data-end=\"1056\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"nujx1z\" data-start=\"1057\" data-end=\"1082\"\u003eBreathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"1083\" data-end=\"1114\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1115\" data-end=\"1134\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1135\" data-end=\"1164\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1hvxfrb\" data-start=\"1165\" data-end=\"1205\"\u003ePremium Jupiter Lighthouse woven patch\u003c\/li\u003e\n\u003cli data-section-id=\"16icwo0\" data-start=\"1206\" data-end=\"1243\"\u003eBuilt for active Florida lifestyles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1245\" data-end=\"1260\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1261\" data-end=\"1352\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1261\" data-end=\"1270\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1271\" data-end=\"1287\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1288\" data-end=\"1297\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1298\" data-end=\"1307\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1308\" data-end=\"1314\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1315\" data-end=\"1327\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1328\" data-end=\"1336\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1337\" data-end=\"1352\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2024-11-09T14:57:10-05:00","created_at":"2024-10-26T13:27:46-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":["Beach Hat","Black Hat","Blueline Surf and Paddle","Boating Hat","Coastal Lifestyle","Fishing Hat","Jupiter Florida","Jupiter Hat","Jupiter Lighthouse","Jupiter Lighthouse Hat","Lighthouse Hat","Men's Hat","Paddleboarding Hat","Performance Hat","South Florida","UV Lite Hat","Women's Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41965971603534,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000131711","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Jupiter Lighthouse Performance Hat – Black","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000131711","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-performance-hat-black-front.jpg?v=1780173785"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-performance-hat-black-front.jpg?v=1780173785","options":["Title"],"media":[{"alt":"Jupiter Lighthouse Performance Hat in black featuring a premium Jupiter Lighthouse patch and lightweight UV Lite performance construction.","id":25036311887950,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-performance-hat-black-front.jpg?v=1780173785"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-performance-hat-black-front.jpg?v=1780173785","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"138\" data-end=\"458\"\u003eInspired by one of South Florida's most iconic landmarks, the Jupiter Lighthouse Performance Hat was built for life on and around the water. From sunrise boat rides and paddle sessions around Jupiter Inlet to afternoons at the sandbar and evenings downtown, this hat delivers lightweight comfort and all-day performance.\u003c\/p\u003e\n\u003cp data-start=\"460\" data-end=\"806\"\u003eConstructed using Pukka's UV Lite performance fabric, this hat is designed to keep you cool and comfortable with moisture-wicking technology, lightweight construction, and UPF sun protection. The all-black colorway paired with the Jupiter Lighthouse patch creates a clean, versatile look that works just as well offshore as it does at happy hour.\u003c\/p\u003e\n\u003cp data-start=\"808\" data-end=\"951\"\u003eWhether you're a Jupiter local, a visitor who loves the area, or simply appreciate the coastal lifestyle, this is a hat you'll wear year-round.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"953\" data-end=\"965\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"966\" data-end=\"1243\"\u003e\n\u003cli data-section-id=\"1rgxrqc\" data-start=\"966\" data-end=\"1006\"\u003eLightweight UV Lite performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1ougdk0\" data-start=\"1007\" data-end=\"1035\"\u003eMoisture-wicking sweatband\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"1036\" data-end=\"1056\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"nujx1z\" data-start=\"1057\" data-end=\"1082\"\u003eBreathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"1083\" data-end=\"1114\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1115\" data-end=\"1134\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1135\" data-end=\"1164\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1hvxfrb\" data-start=\"1165\" data-end=\"1205\"\u003ePremium Jupiter Lighthouse woven patch\u003c\/li\u003e\n\u003cli data-section-id=\"16icwo0\" data-start=\"1206\" data-end=\"1243\"\u003eBuilt for active Florida lifestyles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1245\" data-end=\"1260\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1261\" data-end=\"1352\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1261\" data-end=\"1270\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1271\" data-end=\"1287\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1288\" data-end=\"1297\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1298\" data-end=\"1307\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1308\" data-end=\"1314\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1315\" data-end=\"1327\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1328\" data-end=\"1336\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1337\" data-end=\"1352\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7697959780430,"title":"Florida Box UV Lite Hat White \/ Royal \/ Orange (Gators) HC SC","handle":"florida-box-uv-lite-hat-white-royal-orange-gators-hc-sc","description":null,"published_at":"2025-09-05T18:28:22-04:00","created_at":"2025-09-05T18:27:11-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42872334188622,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147164","requires_shipping":true,"taxable":true,"featured_image":{"id":35053122551886,"product_id":7697959780430,"position":1,"created_at":"2025-09-05T18:27:09-04:00","updated_at":"2025-09-05T18:27:11-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231","variant_ids":[42872334188622]},"available":false,"name":"Florida Box UV Lite Hat White \/ Royal \/ Orange (Gators) HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147164","featured_media":{"alt":null,"id":26474346676302,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231","options":["Title"],"media":[{"alt":null,"id":26474346676302,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2026-09-24T10:50:07-04:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. Game Day Gear, white hat and T-shirt featuring University of Florida colors and Blueline logo in orange and blue, inspired by Florida football game day..","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vjyolfckvdkncaln8l7g.jpg?v=1762384153"}}]}
{"item":{"id":7598437531726,"title":"Blueline Jupiter Lite UV Hat Navy \/ Navy","handle":"blueline-jupiter-lite-uv-hat-navy-navy","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003eBlueline Jupiter Lite UV Hat Navy \/ Navy\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e","published_at":"2025-04-09T12:01:20-04:00","created_at":"2025-04-09T12:01:20-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42375485096014,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000139907","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Jupiter Lite UV Hat Navy \/ Navy","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000139907","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06108.jpg?v=1753276364"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06108.jpg?v=1753276364","options":["Title"],"media":[{"alt":null,"id":25742073200718,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06108.jpg?v=1753276364"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06108.jpg?v=1753276364","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003eBlueline Jupiter Lite UV Hat Navy \/ Navy\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7481476841550,"title":"OG Blueline Logo T-Shirt – Washed Natural\/Brown + Black","handle":"og-blueline-logo-tshirt-washed-natural","description":"\u003cp data-start=\"517\" data-end=\"906\"\u003e\u003cstrong data-start=\"517\" data-end=\"906\"\u003eThe OG Blueline Logo T-Shirt is a staple for anyone who loves the Jupiter, Florida lifestyle. Made from soft, breathable cotton with our classic Blueline emblem on the back, this surf-inspired tee delivers everyday comfort with a clean coastal look. Whether you’re on the dock, grabbing coffee, or post surf session, this men’s surf shirt fits right into the South Florida vibe.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"908\" data-end=\"1078\"\u003e\n\u003cli data-start=\"908\" data-end=\"936\"\u003e\n\u003cp data-start=\"910\" data-end=\"936\"\u003ePremium soft-wash cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"937\" data-end=\"992\"\u003e\n\u003cp data-start=\"939\" data-end=\"992\"\u003eBlueline Surf \u0026amp; Paddle Co. logo on back + front hit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"993\" data-end=\"1021\"\u003e\n\u003cp data-start=\"995\" data-end=\"1021\"\u003eLightweight everyday fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1022\" data-end=\"1078\"\u003e\n\u003cp data-start=\"1024\" data-end=\"1078\"\u003ePerfect for beach days, boat days, and casual living\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1080\" data-end=\"1157\"\u003e\u003cstrong data-start=\"1080\" data-end=\"1157\"\u003eYour go-to Jupiter surf shop t-shirt for comfort, style, and local pride.\u003c\/strong\u003e\u003c\/p\u003e","published_at":"2024-12-09T12:55:15-05:00","created_at":"2024-10-16T02:10:33-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"T-Shirt","tags":["lightspeed","test"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41901176782926,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000120205","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Washed Natural\/Brown + Black - S","public_title":"S","options":["S"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120205","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901196378190,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000120204","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Washed Natural\/Brown + Black - M","public_title":"M","options":["M"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120204","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42111397331022,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000120203","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Washed Natural\/Brown + Black - L","public_title":"L","options":["L"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120203","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901196345422,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000120202","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Washed Natural\/Brown + Black - XL","public_title":"XL","options":["XL"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120202","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901196312654,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000120201","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Washed Natural\/Brown + Black - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120201","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_Jupiter_Florida.jpg?v=1765475860","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_on_man_at_dock_with_hat_one.jpg?v=1765475904"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_Jupiter_Florida.jpg?v=1765475860","options":["Size"],"media":[{"alt":"Man wearing OG Blueline Logo T-Shirt in washed natural standing on a dock in Jupiter, Florida","id":25219477471310,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_Jupiter_Florida.jpg?v=1765475860"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_Jupiter_Florida.jpg?v=1765475860","width":2048},{"alt":"OG Blueline Logo T-Shirt and Blueline Hat on a dock in South Florida","id":25219477504078,"position":2,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_on_man_at_dock_with_hat_one.jpg?v=1765475904"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_on_man_at_dock_with_hat_one.jpg?v=1765475904","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"517\" data-end=\"906\"\u003e\u003cstrong data-start=\"517\" data-end=\"906\"\u003eThe OG Blueline Logo T-Shirt is a staple for anyone who loves the Jupiter, Florida lifestyle. Made from soft, breathable cotton with our classic Blueline emblem on the back, this surf-inspired tee delivers everyday comfort with a clean coastal look. Whether you’re on the dock, grabbing coffee, or post surf session, this men’s surf shirt fits right into the South Florida vibe.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"908\" data-end=\"1078\"\u003e\n\u003cli data-start=\"908\" data-end=\"936\"\u003e\n\u003cp data-start=\"910\" data-end=\"936\"\u003ePremium soft-wash cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"937\" data-end=\"992\"\u003e\n\u003cp data-start=\"939\" data-end=\"992\"\u003eBlueline Surf \u0026amp; Paddle Co. logo on back + front hit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"993\" data-end=\"1021\"\u003e\n\u003cp data-start=\"995\" data-end=\"1021\"\u003eLightweight everyday fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1022\" data-end=\"1078\"\u003e\n\u003cp data-start=\"1024\" data-end=\"1078\"\u003ePerfect for beach days, boat days, and casual living\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1080\" data-end=\"1157\"\u003e\u003cstrong data-start=\"1080\" data-end=\"1157\"\u003eYour go-to Jupiter surf shop t-shirt for comfort, style, and local pride.\u003c\/strong\u003e\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7933483155534,"title":"Blueline OG Logo UV Hood – Charcoal \/ Gray","handle":"blueline-og-logo-uv-hood-charcoal-gray","description":"\u003ch2 data-section-id=\"11muybw\" data-start=\"329\" data-end=\"380\"\u003eEveryday Sun Protection. Classic Blueline Style.\u003c\/h2\u003e\n\u003cp data-start=\"382\" data-end=\"744\"\u003eThe \u003cstrong data-start=\"386\" data-end=\"430\"\u003eBlueline OG Logo UV Hood Charcoal \/ Gray\u003c\/strong\u003e was built for long days outside in the Florida sun. Featuring our classic OG logo and a lightweight performance fabric, this hooded sun shirt delivers breathable comfort whether you're on the boat, paddleboarding through Jupiter Inlet, spending the afternoon at the sandbar, or simply enjoying a day at the beach.\u003c\/p\u003e\n\u003cp data-start=\"746\" data-end=\"918\"\u003eThe charcoal and gray colorway offers a clean, versatile look that transitions effortlessly from the water to happy hour while providing dependable protection from the sun.\u003c\/p\u003e\n\u003cp data-start=\"920\" data-end=\"1095\"\u003eDesigned for active coastal lifestyles, this lightweight UV hood helps keep you cool, comfortable, and covered during everything from morning boat rides to sunset beach walks.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"1097\" data-end=\"1109\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"1111\" data-end=\"1378\"\u003e\n\u003cli data-section-id=\"ck0p9v\" data-start=\"1111\" data-end=\"1143\"\u003eLightweight performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1lemkne\" data-start=\"1144\" data-end=\"1182\"\u003eHooded design for added sun coverage\u003c\/li\u003e\n\u003cli data-section-id=\"1nibm1f\" data-start=\"1183\" data-end=\"1209\"\u003eMoisture-wicking comfort\u003c\/li\u003e\n\u003cli data-section-id=\"esqhrm\" data-start=\"1210\" data-end=\"1237\"\u003eQuick-drying construction\u003c\/li\u003e\n\u003cli data-section-id=\"ck8kbb\" data-start=\"1238\" data-end=\"1276\"\u003eBreathable fit for warm-weather wear\u003c\/li\u003e\n\u003cli data-section-id=\"1kugo90\" data-start=\"1277\" data-end=\"1301\"\u003eSoft, comfortable feel\u003c\/li\u003e\n\u003cli data-section-id=\"1c52aev\" data-start=\"1302\" data-end=\"1334\"\u003eBlueline Surf \u0026amp; Paddle OG Logo\u003c\/li\u003e\n\u003cli data-section-id=\"p93adf\" data-start=\"1335\" data-end=\"1378\"\u003eDesigned for life on and around the water\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1380\" data-end=\"1395\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1397\" data-end=\"1516\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1397\" data-end=\"1406\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1407\" data-end=\"1423\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"brei5t\" data-start=\"1424\" data-end=\"1434\"\u003eKayaking\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1435\" data-end=\"1447\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"16ln77x\" data-start=\"1448\" data-end=\"1463\"\u003eSandbar Trips\u003c\/li\u003e\n\u003cli data-section-id=\"1mmb587\" data-start=\"1464\" data-end=\"1480\"\u003eCoastal Travel\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1481\" data-end=\"1490\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"vd3xpd\" data-start=\"1491\" data-end=\"1516\"\u003eEveryday Florida Living\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2026-06-03T16:27:59-04:00","created_at":"2026-06-03T09:08:18-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - UV Shirts - UV Hoodies","tags":["Beach Hoodie","Beach Lifestyle","Blueline Surf and Paddle","Boat Shirt","Boating Apparel","Coastal Lifestyle","Florida Sun Shirt","Jupiter Florida","Kayak Shirt","Lightweight Hoodie","Mens Sun Shirt","Mens UV Shirt","Moisture Wicking Shirt","Paddleboard Shirt","Performance Hoodie","Sun Hoodie","UPF Shirt","UV Hood"],"price":5799,"price_min":5799,"price_max":5799,"available":true,"price_varies":false,"compare_at_price":5799,"compare_at_price_min":5799,"compare_at_price_max":5799,"compare_at_price_varies":false,"variants":[{"id":43828956201038,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000125700","requires_shipping":true,"taxable":true,"featured_image":{"id":50884352901198,"product_id":7933483155534,"position":1,"created_at":"2026-06-03T09:08:17-04:00","updated_at":"2026-06-03T16:26:33-04:00","alt":"Blueline OG Logo UV Hood Charcoal Gray lightweight performance sun hoodie for boating paddleboarding beach days and Florida outdoor adventures","width":1080,"height":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-logo-uv-hood-charcoal-gray-sun-hoodie.png?v=1780518393","variant_ids":[43828956201038]},"available":true,"name":"Blueline OG Logo UV Hood – Charcoal \/ Gray - 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Classic Blueline Style.\u003c\/h2\u003e\n\u003cp data-start=\"382\" data-end=\"744\"\u003eThe \u003cstrong data-start=\"386\" data-end=\"430\"\u003eBlueline OG Logo UV Hood Charcoal \/ Gray\u003c\/strong\u003e was built for long days outside in the Florida sun. 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{"item":{"id":7709123248206,"title":"ANETIK x Blueline Vintage Logo Men's UV Tech Hoody - Dark Olive\/Coral","handle":"anetik-blueline-vintage-logo-mens-uv-tech-hoody-dark-olive-coral","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eBuilt for hot days and long hours outside, the \u003cstrong\u003eANETIK x Blueline Vintage Logo Men's UV Tech Hoody\u003c\/strong\u003e combines lightweight technical performance with a classic Blueline graphic.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eANETIK's Low Pro performance construction is lightweight, breathable, and designed for comfort when the heat and humidity climb. 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The full-coverage hood and moisture-managing fabric make it an easy choice for paddleboarding, fishing, boating, surfing, and everyday life around the water.\u003c\/p\u003e\n\u003cp\u003eFinished in \u003cstrong\u003eDark Olive with Coral graphics\u003c\/strong\u003e, this colorway brings a little more pop to the Vintage Blueline logo while keeping the versatile coastal look that works from the water to the rest of your day.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight ANETIK Low Pro performance construction\u003c\/li\u003e\n\u003cli\u003eUPF 30+ sun protection\u003c\/li\u003e\n\u003cli\u003eBreathable and moisture-managing\u003c\/li\u003e\n\u003cli\u003eQuick-drying performance\u003c\/li\u003e\n\u003cli\u003eComfortable stretch for movement\u003c\/li\u003e\n\u003cli\u003eFull-coverage hood\u003c\/li\u003e\n\u003cli\u003eVintage Blueline front and back graphics\u003c\/li\u003e\n\u003cli\u003eDark Olive with Coral graphics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePaddleboarding • Fishing • Boating • Surfing • Beach Days • Everyday Sun Protection\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy We Like It\u003c\/h3\u003e\n\u003cp\u003eThe Low Pro gives you the sun coverage you want without feeling like another heavy layer. It's lightweight and breathable enough for South Florida heat, with the mobility we want for paddling, fishing, and active days outside.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL","3XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":315363197006,"handle":"anetik-sun-shirts","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-09-08T12:41:27-04:00","sort_order":"manual","template_suffix":"anetik-uv","published_scope":"global","title":"ANETIK SUN SHIRTS","body_html":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eLightweight Performance. 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Whether you're exploring Jupiter by paddleboard or spending the weekend outdoors, these are the shirts you'll reach for every time the forecast calls for sunshine.\u003c\/p\u003e","image":{"created_at":"2026-09-08T12:41:26-04:00","alt":"Man wearing Vintage Blueline Logo ANETIK Low Pro Tech Hoody in olive while boating in Jupiter, Florida","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Surf_and_Paddle_Sun_Shirt_Jupiter_Florida.jpg?v=1788885687"}},{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":315887353934,"handle":"hooded-uv-sun-shirts","updated_at":"2026-10-03T07:19:28-04:00","published_at":"2026-09-17T12:47:23-04:00","sort_order":"manual","template_suffix":"hoodeduvsunshirt","published_scope":"global","title":"Hooded UV Sun Shirts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLightweight coverage for the days you don’t want to leave the water. Shop hooded UV sun shirts selected for fishing, paddling, boating, and long afternoons outside. The long sleeves and hood add coverage when the Florida sun is strong, while breathable fabrics help you stay comfortable as the day heats up.\u003c\/p\u003e","image":{"created_at":"2026-09-17T12:47:22-04:00","alt":"","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/AnetikxBluelineVintagelogoLifestyleBoat.png?v=1789663643"}},{"id":284028043342,"handle":"mens-uv-sun-shirts","updated_at":"2026-10-03T07:19:28-04:00","published_at":"2024-09-11T11:26:38-04:00","sort_order":"manual","template_suffix":"tier-1-mens-uv","published_scope":"global","title":"Men’s UV Sun Shirts \u0026 Hoodies","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:26:38-04:00","alt":"Man wearing a Blueline men’s UV sun shirt on a boat in Jupiter Florida with water and palm trees in the background","width":667,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/TheCrossing103.jpg?v=1779828438"}},{"id":315890434126,"handle":"surf-shirts","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-09-17T14:31:57-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"Surf Shirts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFrom the first paddle out to the last stop on the way home, these are shirts that fit a day built around the waves. Shop rash guards and performance surf shirts for time in the water, alongside comfortable tees for everything before and after. Selected by Blueline for the way we surf and live in Jupiter.\u003c\/p\u003e","image":{"created_at":"2026-09-17T14:31:56-04:00","alt":"","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Longboard_Surf_Session_Jupiter_florida.png?v=1789669917"}},{"id":315892138062,"handle":"uv-shirts-for-boating","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2026-09-17T15:10:31-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Boating","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA day on the boat means sun from above and glare off the water. Shop UV shirts selected for fishing trips, cruising the Intracoastal, and long days offshore. Browse hooded, long-sleeve, and short-sleeve styles to find the coverage that feels right for your day.\u003c\/p\u003e","image":{"created_at":"2026-09-17T15:10:29-04:00","alt":"Man wearing the ANETIK x Blueline Vintage Circle Men’s UV Tech Hoody in White and Navy while boating in Jupiter, Florida","width":1080,"height":1350,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Vintage_Circle_Low_Pro_Tech_Hoody_White_Navy.png?v=1789672230"}},{"id":315892564046,"handle":"uv-fishing-shirt-jupiter-florida","updated_at":"2026-10-03T07:19:28-04:00","published_at":"2026-09-17T15:26:33-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Fishing","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you’re watching the water instead of the clock, your shirt needs to be comfortable for the whole trip. Shop UV shirts selected for fishing around Jupiter, from early runs offshore to afternoons along the Intracoastal. Choose a hooded shirt for more coverage, long sleeves for your arms, or a short-sleeve style for the hottest days.\u003c\/p\u003e","image":{"created_at":"2026-09-17T15:26:32-04:00","alt":"","width":941,"height":1672,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Rectangle_Palm_Hooded_UV_Shirt_Fishing_Lifestyle.png?v=1789673193"}},{"id":315891744846,"handle":"uv-shirt-for-paddling-jupiter-florida","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-09-17T14:57:44-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Paddling","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLong paddles mean long hours in the sun. Shop UV shirts selected for stand-up paddling, kayaking, and days exploring the water around Jupiter. Choose a hooded style for more coverage, long sleeves for your arms, or short sleeves when you prefer a lighter feel.\u003c\/p\u003e","image":{"created_at":"2026-09-17T14:57:43-04:00","alt":"","width":941,"height":1672,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Jupiter_Lighthouse_Surftech_ChameleonStand_UpPaddleboard_Lifestyle_Padde.png?v=1789671464"}}]}
{"item":{"id":7735257071694,"title":"OG Blueline Performance Hat – Olive \/ Black","handle":"og-blueline-uv-lite-hat-olive-black","description":"\u003cp\u003eThe OG Blueline Performance Hat – Olive \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Olive \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:09:53-04:00","created_at":"2025-10-15T15:02:11-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","paddleboarding","Performance Hats","surf hats","UV Lite","womens"],"price":1995,"price_min":1995,"price_max":1995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041297694798,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136253","requires_shipping":true,"taxable":true,"featured_image":{"id":35764746977358,"product_id":7735257071694,"position":1,"created_at":"2025-10-15T15:02:09-04:00","updated_at":"2025-12-05T15:16:28-05:00","alt":"OG Blueline Performance Hat – Olive \/ Black from Blueline Surf and Paddle in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788","variant_ids":[43041297694798]},"available":false,"name":"OG Blueline Performance Hat – Olive \/ Black","public_title":null,"options":["Default Title"],"price":1995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136253","featured_media":{"alt":"OG Blueline Performance Hat – Olive \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27090560024654,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788","options":["Title"],"media":[{"alt":"OG Blueline Performance Hat – Olive \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27090560024654,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Blueline Performance Hat – Olive \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. 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From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. 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Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7735256449102,"title":"OG Blueline Performance Hat – Charcoal \/ White","handle":"og-blueline-uv-lite-hat-charcoal-white-seafoam-patch","description":"\u003cp\u003eThe OG Blueline Performance Hat – Charcoal \/ White brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. 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Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Charcoal \/ White\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-09-24T10:50:08-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. 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Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":301888077902,"handle":"holiday-sale","updated_at":"2026-09-24T10:50:08-04:00","published_at":"2025-12-20T12:05:06-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"web","title":"Blueline Holiday Sale – Women’s Crops, Men’s T-Shirts \u0026 Hats","body_html":"\u003cp data-start=\"481\" data-end=\"733\"\u003eCelebrate the season, coastal-style. Shop the \u003cstrong data-start=\"527\" data-end=\"544\"\u003eBlueline Sale\u003c\/strong\u003e featuring women’s crop t-shirts, men’s graphic t-shirts, and best-selling Blueline hats. Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7729353261134,"title":"Bahamas Conch Youth LowPro Hood Seafoam","handle":"bahamas-conch-youth-lowpro-hood-seafoam","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eProtect your young adventurer with the Bahamas Conch Youth LowPro Hood Seafoam sunshirt. Designed for active days under the sun, it offers lightweight coverage and a comfortable fit, shielding delicate skin from harmful UV rays. Its breathable fabric keeps your child cool and dry, making it perfect for beach trips, paddleboarding, or everyday play. Equip your youth with reliable sun protection that doesn’t compromise on style or comfort.\u003c\/p\u003e","published_at":"2025-10-10T09:22:00-04:00","created_at":"2025-10-10T09:20:30-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Kids' - UV - UV Hoodies","tags":[],"price":4995,"price_min":4995,"price_max":4995,"available":true,"price_varies":false,"compare_at_price":4995,"compare_at_price_min":4995,"compare_at_price_max":4995,"compare_at_price_varies":false,"variants":[{"id":43017652305998,"title":"2","option1":"2","option2":null,"option3":null,"sku":"210000148817","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Bahamas Conch Youth LowPro Hood Seafoam - 2","public_title":"2","options":["2"],"price":4995,"weight":0,"compare_at_price":4995,"inventory_management":"shopify","barcode":"210000148817","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43017652142158,"title":"4","option1":"4","option2":null,"option3":null,"sku":"210000148816","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Bahamas Conch Youth LowPro Hood Seafoam - 4","public_title":"4","options":["4"],"price":4995,"weight":0,"compare_at_price":4995,"inventory_management":"shopify","barcode":"210000148816","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43017652109390,"title":"6","option1":"6","option2":null,"option3":null,"sku":"210000148811","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Bahamas Conch Youth LowPro Hood Seafoam - 6","public_title":"6","options":["6"],"price":4995,"weight":0,"compare_at_price":4995,"inventory_management":"shopify","barcode":"210000148811","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43017652043854,"title":"8","option1":"8","option2":null,"option3":null,"sku":"210000148810","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Bahamas Conch Youth LowPro Hood Seafoam - 8","public_title":"8","options":["8"],"price":4995,"weight":0,"compare_at_price":4995,"inventory_management":"shopify","barcode":"210000148810","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_30.png?v=1760102470","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_31.png?v=1760102470"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_30.png?v=1760102470","options":["Size"],"media":[{"alt":null,"id":26852525473870,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_30.png?v=1760102470"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_30.png?v=1760102470","width":1080},{"alt":null,"id":26852525506638,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_31.png?v=1760102470"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_31.png?v=1760102470","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eProtect your young adventurer with the Bahamas Conch Youth LowPro Hood Seafoam sunshirt. Designed for active days under the sun, it offers lightweight coverage and a comfortable fit, shielding delicate skin from harmful UV rays. Its breathable fabric keeps your child cool and dry, making it perfect for beach trips, paddleboarding, or everyday play. Equip your youth with reliable sun protection that doesn’t compromise on style or comfort.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["2","4","6","8"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020029006,"handle":"kids","updated_at":"2026-10-04T07:09:48-04:00","published_at":"2024-10-07T11:58:54-04:00","sort_order":"manual","template_suffix":"kids","published_scope":"global","title":"Blueline Kids Apparel","body_html":"\u003cp\u003eLet your little ones embrace the spirit of adventure with the Blueline Surf and Paddle Co. Kids Collection! Designed for active young explorers, our collection features fun and functional apparel perfect for days spent at the beach, in the water, or exploring the great outdoors. From vibrant swimwear and comfy t-shirts to durable shorts and sun-protective clothing, every piece is crafted from high-quality, kid-friendly materials that stand up to the rigors of play.\u003c\/p\u003e\n\u003cp\u003eWith playful designs and the signature Blueline logo, your kids will love sporting gear that celebrates the joy of the coastal lifestyle. Gear them up for endless summer adventures and watch them make memories in style! Shop our \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-t-shirts\" title=\"Blueline Kids T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-uv-sun-shirts\" title=\"Blueline UV Sun Shirts\"\u003eUV shirts\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-hats\" title=\"Blueline Kids Hats\"\u003eHats\u003c\/a\u003e here!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:58:53-04:00","alt":"Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210504_Panas-9848_13a0126f-990a-4601-b127-6d08a727e0da.jpg?v=1763589009"}},{"id":285019832398,"handle":"kids-uv-sun-shirts","updated_at":"2026-09-24T10:50:06-04:00","published_at":"2024-10-07T11:53:00-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids UV Sun Shirts","body_html":"\u003cp\u003eKeep your little adventurers safe from the sun with Blueline Surf and Paddle Co.'s Kids' UV Sun Shirts! Perfect for long days at the beach, on the water, or exploring the outdoors, these shirts provide essential UV protection while ensuring maximum comfort. Made from lightweight, breathable materials, our sun shirts are designed to keep kids cool and comfortable, allowing them to enjoy every moment of their adventure.\u003c\/p\u003e\n\u003cp\u003eWith fun colors and playful designs featuring the iconic Blueline logo, these shirts not only protect but also let your kids express their love for the beach lifestyle. Equip them with the ultimate sun protection and watch them make lasting memories under the sun!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:52:59-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BluelinexMang-17.jpg?v=1728316379"}}]}
{"item":{"id":7750149832782,"title":"Bahamas Conch LoPro UV Hood Hthr. White","handle":"blueline-bahamas-conch-uv-hoody","description":"\u003cp data-start=\"694\" data-end=\"866\"\u003eInspired by the Bahamas and designed for life under in sun. The Blueline Bahamas Flag and Conch Shell Tech Hoody delivers lightweight performance with a touch of Bahamian pride.\u003c\/p\u003e\n\u003cp data-start=\"868\" data-end=\"1170\"\u003eMade with ultra-breathable, quick-dry fabric, this hoody keeps you cool, protected, and comfortable for boat days, fishing, diving, hanging pool side or beach days. Featuring the iconic Blueline Surf \u0026amp; Paddle Co. design paired with the Bahamas flag and conch shell, it’s a nod to blue water, clear skies, and easy living.\u003c\/p\u003e\n\u003cp data-start=\"1172\" data-end=\"1187\"\u003e\u003cstrong data-start=\"1172\" data-end=\"1185\"\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1188\" data-end=\"1395\"\u003e\n\u003cli data-start=\"1188\" data-end=\"1240\"\u003e\n\u003cp data-start=\"1190\" data-end=\"1240\"\u003eLightweight, moisture-wicking performance fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1241\" data-end=\"1267\"\u003e\n\u003cp data-start=\"1243\" data-end=\"1267\"\u003eUPF 30+ sun protection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1268\" data-end=\"1316\"\u003e\n\u003cp data-start=\"1270\" data-end=\"1316\"\u003eQuick-dry and breathable for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1317\" data-end=\"1362\"\u003e\n\u003cp data-start=\"1319\" data-end=\"1362\"\u003eBahamas flag and conch shell logo on back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1363\" data-end=\"1395\"\u003e\n\u003cp data-start=\"1365\" data-end=\"1395\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1397\" data-end=\"1542\"\u003eWhether you’re paddling, fishing, boating or just catching rays, this hoody’s made for those who live where the water’s warm and life is laid back.\u003c\/p\u003e","published_at":"2025-11-03T12:21:27-05:00","created_at":"2025-10-31T15:10:41-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - UV Shirts - UV Hoodies","tags":["Bahamas","mens","UV Sun Shirt"],"price":7495,"price_min":7495,"price_max":7495,"available":true,"price_varies":false,"compare_at_price":7495,"compare_at_price_min":7495,"compare_at_price_max":7495,"compare_at_price_varies":false,"variants":[{"id":43093675049038,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000145169","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Bahamas Conch LoPro UV Hood Hthr. White - S","public_title":"S","options":["S"],"price":7495,"weight":0,"compare_at_price":7495,"inventory_management":"shopify","barcode":"210000145169","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43093675081806,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000145170","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Bahamas Conch LoPro UV Hood Hthr. White - M","public_title":"M","options":["M"],"price":7495,"weight":0,"compare_at_price":7495,"inventory_management":"shopify","barcode":"210000145170","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43093675016270,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000145168","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Bahamas Conch LoPro UV Hood Hthr. White - L","public_title":"L","options":["L"],"price":7495,"weight":0,"compare_at_price":7495,"inventory_management":"shopify","barcode":"210000145168","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43093674983502,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000145167","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Bahamas Conch LoPro UV Hood Hthr. White - XL","public_title":"XL","options":["XL"],"price":7495,"weight":0,"compare_at_price":7495,"inventory_management":"shopify","barcode":"210000145167","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43093674950734,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000145166","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Bahamas Conch LoPro UV Hood Hthr. White - 2XL","public_title":"2XL","options":["2XL"],"price":7495,"weight":0,"compare_at_price":7495,"inventory_management":"shopify","barcode":"210000145166","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-bahamas-flag-conch-shell-tech-hoody-jupiter-fl.png?v=1762384787"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-bahamas-flag-conch-shell-tech-hoody-jupiter-fl.png?v=1762384787","options":["Size"],"media":[{"alt":"Back view of Blueline Surf \u0026 Paddle Co. Bahamas Flag Conch Shell Tech Hoody — lightweight performance hoodie with UPF sun protection, inspired by island life and designed in Jupiter, Florida.","id":27973835030606,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-bahamas-flag-conch-shell-tech-hoody-jupiter-fl.png?v=1762384787"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-bahamas-flag-conch-shell-tech-hoody-jupiter-fl.png?v=1762384787","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"694\" data-end=\"866\"\u003eInspired by the Bahamas and designed for life under in sun. The Blueline Bahamas Flag and Conch Shell Tech Hoody delivers lightweight performance with a touch of Bahamian pride.\u003c\/p\u003e\n\u003cp data-start=\"868\" data-end=\"1170\"\u003eMade with ultra-breathable, quick-dry fabric, this hoody keeps you cool, protected, and comfortable for boat days, fishing, diving, hanging pool side or beach days. Featuring the iconic Blueline Surf \u0026amp; Paddle Co. design paired with the Bahamas flag and conch shell, it’s a nod to blue water, clear skies, and easy living.\u003c\/p\u003e\n\u003cp data-start=\"1172\" data-end=\"1187\"\u003e\u003cstrong data-start=\"1172\" data-end=\"1185\"\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1188\" data-end=\"1395\"\u003e\n\u003cli data-start=\"1188\" data-end=\"1240\"\u003e\n\u003cp data-start=\"1190\" data-end=\"1240\"\u003eLightweight, moisture-wicking performance fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1241\" data-end=\"1267\"\u003e\n\u003cp data-start=\"1243\" data-end=\"1267\"\u003eUPF 30+ sun protection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1268\" data-end=\"1316\"\u003e\n\u003cp data-start=\"1270\" data-end=\"1316\"\u003eQuick-dry and breathable for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1317\" data-end=\"1362\"\u003e\n\u003cp data-start=\"1319\" data-end=\"1362\"\u003eBahamas flag and conch shell logo on back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1363\" data-end=\"1395\"\u003e\n\u003cp data-start=\"1365\" data-end=\"1395\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1397\" data-end=\"1542\"\u003eWhether you’re paddling, fishing, boating or just catching rays, this hoody’s made for those who live where the water’s warm and life is laid back.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":308928643150,"handle":"bahamas-collection","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2026-05-13T16:34:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Bahamas Collection","body_html":"\u003cp data-start=\"1136\" data-end=\"1260\"\u003eInspired by island crossings, offshore mornings, turquoise water, and the coastal lifestyle between Jupiter and the Bahamas.\u003c\/p\u003e\n\u003cp data-start=\"1262\" data-end=\"1424\"\u003eThe Bahamas Collection features premium UV shirts, performance hats, towels, youth sun protection apparel, and exclusive coastal gear built for life on the water.\u003c\/p\u003e\n\u003cp data-start=\"1426\" data-end=\"1519\"\u003eFeaturing new arrivals from Free Fly alongside original Blueline Surf \u0026amp; Paddle Co. favorites.\u003c\/p\u003e\n\u003cp data-start=\"1521\" data-end=\"1572\"\u003eAvailable online and at Blueline Surf \u0026amp; Paddle Co..\u003c\/p\u003e","image":{"created_at":"2026-05-15T09:56:11-04:00","alt":"Three people on a boat wearing Blueline Bahamas Bound apparel, including Bahamas logo UV hoodies, a white graphic T-shirt, and matching performance hats while cruising over bright blue ocean water.","width":1672,"height":941,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Screenshot_2026-05-04_at_12.58.54_PM.png?v=1780337163"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":315887353934,"handle":"hooded-uv-sun-shirts","updated_at":"2026-10-03T07:19:28-04:00","published_at":"2026-09-17T12:47:23-04:00","sort_order":"manual","template_suffix":"hoodeduvsunshirt","published_scope":"global","title":"Hooded UV Sun Shirts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLightweight coverage for the days you don’t want to leave the water. Shop hooded UV sun shirts selected for fishing, paddling, boating, and long afternoons outside. The long sleeves and hood add coverage when the Florida sun is strong, while breathable fabrics help you stay comfortable as the day heats up.\u003c\/p\u003e","image":{"created_at":"2026-09-17T12:47:22-04:00","alt":"","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/AnetikxBluelineVintagelogoLifestyleBoat.png?v=1789663643"}},{"id":284028043342,"handle":"mens-uv-sun-shirts","updated_at":"2026-10-03T07:19:28-04:00","published_at":"2024-09-11T11:26:38-04:00","sort_order":"manual","template_suffix":"tier-1-mens-uv","published_scope":"global","title":"Men’s UV Sun Shirts \u0026 Hoodies","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:26:38-04:00","alt":"Man wearing a Blueline men’s UV sun shirt on a boat in Jupiter Florida with water and palm trees in the background","width":667,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/TheCrossing103.jpg?v=1779828438"}}]}
{"item":{"id":7559592280142,"title":"Blueline JUPITER Towel – Navy","handle":"blueline-jupiter-towel-navy","description":"\u003cp data-start=\"236\" data-end=\"595\"\u003eBring Jupiter with you wherever the water takes you. The \u003cstrong data-start=\"293\" data-end=\"319\"\u003eBlueline JUPITER Towel\u003c\/strong\u003e is a bold, oversized beach towel designed for long days on the sand, boat rides, and post-surf hangs. Featuring \u003cstrong data-start=\"432\" data-end=\"443\"\u003eJUPITER\u003c\/strong\u003e front and center with \u003cstrong data-start=\"466\" data-end=\"505\"\u003eBlueline Surf \u0026amp; Paddle Co. branding\u003c\/strong\u003e, this towel reps local pride in a deep navy color that feels classic, clean, and coastal.\u003c\/p\u003e\n\u003cp data-start=\"597\" data-end=\"860\"\u003eSoft, absorbent, and generously sized, it’s perfect for drying off after a swim, laying out at the beach, or wrapping up after a paddle session. Whether you’re at the inlet, the sandbar, or traveling far from home, this towel lets everyone know where you’re from.\u003c\/p\u003e\n\u003cp data-start=\"862\" data-end=\"957\"\u003eBuilt for beach days, boat days, and everything in between. Life really is better on the water.\u003c\/p\u003e\n\u003ch2 data-start=\"964\" data-end=\"1009\"\u003e\u003cstrong data-start=\"967\" data-end=\"1009\"\u003eKey Features (Optional Bullet Section)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1010\" data-end=\"1312\"\u003e\n\u003cli data-start=\"1010\" data-end=\"1060\"\u003e\n\u003cp data-start=\"1012\" data-end=\"1060\"\u003eOversized beach towel for comfort and coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1061\" data-end=\"1122\"\u003e\n\u003cp data-start=\"1063\" data-end=\"1122\"\u003eSoft, absorbent fabric ideal for ocean, pool, or boat use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1123\" data-end=\"1192\"\u003e\n\u003cp data-start=\"1125\" data-end=\"1192\"\u003eBold \u003cstrong data-start=\"1130\" data-end=\"1141\"\u003eJUPITER\u003c\/strong\u003e graphic with Blueline Surf \u0026amp; Paddle Co. branding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1193\" data-end=\"1243\"\u003e\n\u003cp data-start=\"1195\" data-end=\"1243\"\u003eClassic navy colorway that hides wear and sand\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1244\" data-end=\"1312\"\u003e\n\u003cp data-start=\"1246\" data-end=\"1312\"\u003eDesigned for beach, boating, travel, and everyday coastal living\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-08-07T12:19:18-04:00","created_at":"2025-02-10T09:45:50-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Towels","tags":["Blueline Surf + Paddle Co.","lightspeed","test"],"price":3800,"price_min":3800,"price_max":3800,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42224201924686,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000123010","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline JUPITER Towel – Navy","public_title":null,"options":["Default Title"],"price":3800,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000123010","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-navy-beach-towel.jpg?v=1766093400","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/h8nize214a1odnnd73rd.png?v=1766157121"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-navy-beach-towel.jpg?v=1766093400","options":["Title"],"media":[{"alt":"Person holding a navy Blueline Jupiter beach towel at the water’s edge with Jupiter text visible across the towel.","id":25507733635150,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1365,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-navy-beach-towel.jpg?v=1766093400"},"aspect_ratio":1.0,"height":1365,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-navy-beach-towel.jpg?v=1766093400","width":1365},{"alt":null,"id":33700072751182,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/h8nize214a1odnnd73rd.png?v=1766157121"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/h8nize214a1odnnd73rd.png?v=1766157121","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"236\" data-end=\"595\"\u003eBring Jupiter with you wherever the water takes you. The \u003cstrong data-start=\"293\" data-end=\"319\"\u003eBlueline JUPITER Towel\u003c\/strong\u003e is a bold, oversized beach towel designed for long days on the sand, boat rides, and post-surf hangs. Featuring \u003cstrong data-start=\"432\" data-end=\"443\"\u003eJUPITER\u003c\/strong\u003e front and center with \u003cstrong data-start=\"466\" data-end=\"505\"\u003eBlueline Surf \u0026amp; Paddle Co. branding\u003c\/strong\u003e, this towel reps local pride in a deep navy color that feels classic, clean, and coastal.\u003c\/p\u003e\n\u003cp data-start=\"597\" data-end=\"860\"\u003eSoft, absorbent, and generously sized, it’s perfect for drying off after a swim, laying out at the beach, or wrapping up after a paddle session. Whether you’re at the inlet, the sandbar, or traveling far from home, this towel lets everyone know where you’re from.\u003c\/p\u003e\n\u003cp data-start=\"862\" data-end=\"957\"\u003eBuilt for beach days, boat days, and everything in between. Life really is better on the water.\u003c\/p\u003e\n\u003ch2 data-start=\"964\" data-end=\"1009\"\u003e\u003cstrong data-start=\"967\" data-end=\"1009\"\u003eKey Features (Optional Bullet Section)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1010\" data-end=\"1312\"\u003e\n\u003cli data-start=\"1010\" data-end=\"1060\"\u003e\n\u003cp data-start=\"1012\" data-end=\"1060\"\u003eOversized beach towel for comfort and coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1061\" data-end=\"1122\"\u003e\n\u003cp data-start=\"1063\" data-end=\"1122\"\u003eSoft, absorbent fabric ideal for ocean, pool, or boat use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1123\" data-end=\"1192\"\u003e\n\u003cp data-start=\"1125\" data-end=\"1192\"\u003eBold \u003cstrong data-start=\"1130\" data-end=\"1141\"\u003eJUPITER\u003c\/strong\u003e graphic with Blueline Surf \u0026amp; Paddle Co. branding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1193\" data-end=\"1243\"\u003e\n\u003cp data-start=\"1195\" data-end=\"1243\"\u003eClassic navy colorway that hides wear and sand\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1244\" data-end=\"1312\"\u003e\n\u003cp data-start=\"1246\" data-end=\"1312\"\u003eDesigned for beach, boating, travel, and everyday coastal living\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027879502,"handle":"jupiter-accessories","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-09-11T11:22:14-04:00","sort_order":"manual","template_suffix":"accessories","published_scope":"global","title":"Accessories","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover Jupiter accessories inspired by living in beautiful South Florida, where everyday feels like a vacation. Shop hacky sacks, JUP stickers, YETIs, Turtlebox speakers, towels, gifts, and everyday beach essentials.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1535,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_Aug_12_2026_02_00_53_PM.png?v=1786559334"}},{"id":285020094542,"handle":"beach-towels","updated_at":"2026-09-24T10:50:06-04:00","published_at":"2024-10-07T12:00:38-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Beach Towels","body_html":"\u003cp\u003eEmbrace the sun and sand with the Blueline Surf and Paddle Co. Beach Towels Collection! Perfect for beach days, pool parties, or picnics in the park, our beach towels are designed for ultimate comfort and style. Made from soft, absorbent fabrics, each towel is large enough to wrap around you after a refreshing swim or lay out on the sand for a relaxing day under the sun.\u003c\/p\u003e\n\u003cp\u003eFeaturing vibrant colors and eye-catching designs that reflect the coastal lifestyle of Jupiter, FL, our beach towels are not just functional but also a fun accessory for any outing. Lightweight and easy to pack, they're perfect for taking along on all your adventures, whether you're heading to the beach or lounging in your backyard.\u003c\/p\u003e\n\u003cp\u003eGet ready for your next summer escape with our beach towels that combine quality, style, and practicality. Dive into the Blueline experience and make every day a beach day!\u003c\/p\u003e","image":{"created_at":"2024-10-07T12:00:37-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220121_Panas-3796_0a2b12e1-34c4-45fe-9320-d6a542855ab6.jpg?v=1728316837"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":290497396814,"handle":"spring-break-collection","updated_at":"2026-09-29T07:10:31-04:00","published_at":"2025-03-03T13:40:55-05:00","sort_order":"created-desc","template_suffix":"spring-break-25","published_scope":"global","title":"Spring Break Guide","body_html":"","image":{"created_at":"2025-03-03T13:42:41-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-123.jpg?v=1741027361"}}]}
{"item":{"id":7686311444558,"title":"W. OG Logo OT UV Hood HBCM Hthr. Blue Camo","handle":"w-og-logo-ot-uv-hood-hbcm-hthr-blue-camo","description":"\u003cp\u003eWomen's Cut UV Shirts run small, sizing up is recommended. Ashley is wearing a Medium. \u003c\/p\u003e","published_at":"2025-08-21T14:38:38-04:00","created_at":"2025-08-21T14:34:02-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - UV - UV Hoodies","tags":[],"price":5500,"price_min":5500,"price_max":5500,"available":false,"price_varies":false,"compare_at_price":5500,"compare_at_price_min":5500,"compare_at_price_max":5500,"compare_at_price_varies":false,"variants":[{"id":42816507773006,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000146579","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"W. OG Logo OT UV Hood HBCM Hthr. Blue Camo - S","public_title":"S","options":["S"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000146579","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42816507740238,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000146578","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"W. OG Logo OT UV Hood HBCM Hthr. Blue Camo - M","public_title":"M","options":["M"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000146578","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42816507674702,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000146577","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"W. OG Logo OT UV Hood HBCM Hthr. Blue Camo - L","public_title":"L","options":["L"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000146577","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42816507576398,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000146576","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"W. OG Logo OT UV Hood HBCM Hthr. Blue Camo - XL","public_title":"XL","options":["XL"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000146576","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/54_9adf15c9-dafd-4574-a2bc-cb6710efb3ef.png?v=1755801480","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/53_a2dbd138-7d7c-4008-9836-5578f77f6c70.png?v=1755801480"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/54_9adf15c9-dafd-4574-a2bc-cb6710efb3ef.png?v=1755801480","options":["Size"],"media":[{"alt":null,"id":26387875921998,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/54_9adf15c9-dafd-4574-a2bc-cb6710efb3ef.png?v=1755801480"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/54_9adf15c9-dafd-4574-a2bc-cb6710efb3ef.png?v=1755801480","width":1080},{"alt":null,"id":26387875889230,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/53_a2dbd138-7d7c-4008-9836-5578f77f6c70.png?v=1755801480"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/53_a2dbd138-7d7c-4008-9836-5578f77f6c70.png?v=1755801480","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eWomen's Cut UV Shirts run small, sizing up is recommended. Ashley is wearing a Medium. \u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285019668558,"handle":"womens-uv-sun-shirts","updated_at":"2026-10-04T14:50:14-04:00","published_at":"2024-10-07T11:49:55-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Women's UV Sun Shirts","body_html":"\u003cp\u003eStay protected and stylish with Blueline Surf and Paddle Co.'s Women's UV Sun Shirts. Perfect for long days on the water or under the Florida sun, these shirts offer high-performance UV protection while keeping you cool and comfortable. Whether you're paddleboarding in Jupiter, catching waves, or simply relaxing on the beach, our sun shirts are crafted from lightweight, moisture-wicking fabrics designed to shield your skin from harmful rays. With sleek, flattering designs and a variety of colors, these shirts bring both function and fashion to your outdoor adventures.\u003c\/p\u003e\n\u003cp\u003eGear up for sun-drenched days with a UV sun shirt that’s made to move with you, providing ultimate protection without sacrificing the laid-back coastal style that defines Blueline.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:54-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/240229_Panas-9763.jpg?v=1728316194"}}]}
{"item":{"id":7559559249998,"title":"Vintage Circle Long Sleeve T-Shirt – Heather Slate \/ White","handle":"blueline-vintage-circle-long-sleeve-heather-slate","description":"\u003cp data-start=\"534\" data-end=\"801\"\u003eThe \u003cstrong data-start=\"538\" data-end=\"585\"\u003eBlueline Vintage Circle Long Sleeve T-Shirt\u003c\/strong\u003e is built for laid-back days on the water, early mornings at the dock, and everything in between. Made from soft, breathable cotton, this long sleeve delivers lightweight comfort without feeling heavy or restrictive.\u003c\/p\u003e\n\u003cp data-start=\"803\" data-end=\"1038\"\u003eFinished in \u003cstrong data-start=\"815\" data-end=\"832\"\u003eHeather Slate\u003c\/strong\u003e with a crisp white Vintage Circle logo on the back, it’s an easy grab for sun coverage, cooler mornings, or breezy boat rides. This is a true everyday surf shirt that fits right into the Jupiter lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1077\"\u003eSimple. Comfortable. Worn year-round.\u003c\/p\u003e\n\u003ch2 data-start=\"1084\" data-end=\"1103\"\u003e\u003cstrong data-start=\"1087\" data-end=\"1103\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1104\" data-end=\"1346\"\u003e\n\u003cli data-start=\"1104\" data-end=\"1138\"\u003e\n\u003cp data-start=\"1106\" data-end=\"1138\"\u003eSoft, breathable cotton fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1139\" data-end=\"1184\"\u003e\n\u003cp data-start=\"1141\" data-end=\"1184\"\u003eLong sleeve design for light sun coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1185\" data-end=\"1225\"\u003e\n\u003cp data-start=\"1187\" data-end=\"1225\"\u003eVintage Circle Blueline logo on back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1226\" data-end=\"1254\"\u003e\n\u003cp data-start=\"1228\" data-end=\"1254\"\u003eComfortable everyday fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1255\" data-end=\"1313\"\u003e\n\u003cp data-start=\"1257\" data-end=\"1313\"\u003eIdeal for boating, paddling, fishing, and coastal wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1314\" data-end=\"1346\"\u003e\n\u003cp data-start=\"1316\" data-end=\"1346\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-02-10T08:54:43-05:00","created_at":"2025-02-10T08:54:43-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"T-Shirt","tags":["T-shirt"],"price":3600,"price_min":3600,"price_max":3600,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42224113877070,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000137239","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vintage Circle Long Sleeve T-Shirt – Heather Slate \/ White - S","public_title":"S","options":["S"],"price":3600,"weight":28,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42224113909838,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000137238","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vintage Circle Long Sleeve T-Shirt – Heather Slate \/ White - M","public_title":"M","options":["M"],"price":3600,"weight":28,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42224113942606,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000137240","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vintage Circle Long Sleeve T-Shirt – Heather Slate \/ White - L","public_title":"L","options":["L"],"price":3600,"weight":28,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42224113975374,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000137237","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vintage Circle Long Sleeve T-Shirt – Heather Slate \/ White - XL","public_title":"XL","options":["XL"],"price":3600,"weight":28,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42224114008142,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000137241","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vintage Circle Long Sleeve T-Shirt – Heather Slate \/ White - 2XL","public_title":"2XL","options":["2XL"],"price":3600,"weight":28,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-long-sleeve-heather-slate.jpg?v=1765922998"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-long-sleeve-heather-slate.jpg?v=1765922998","options":["Size"],"media":[{"alt":"Man sitting on a boat wearing a heather slate blue Blueline long sleeve shirt with a white Vintage Circle logo on the back.","id":25507639459918,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1366,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-long-sleeve-heather-slate.jpg?v=1765922998"},"aspect_ratio":1.0,"height":1366,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-long-sleeve-heather-slate.jpg?v=1765922998","width":1366}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"534\" data-end=\"801\"\u003eThe \u003cstrong data-start=\"538\" data-end=\"585\"\u003eBlueline Vintage Circle Long Sleeve T-Shirt\u003c\/strong\u003e is built for laid-back days on the water, early mornings at the dock, and everything in between. Made from soft, breathable cotton, this long sleeve delivers lightweight comfort without feeling heavy or restrictive.\u003c\/p\u003e\n\u003cp data-start=\"803\" data-end=\"1038\"\u003eFinished in \u003cstrong data-start=\"815\" data-end=\"832\"\u003eHeather Slate\u003c\/strong\u003e with a crisp white Vintage Circle logo on the back, it’s an easy grab for sun coverage, cooler mornings, or breezy boat rides. This is a true everyday surf shirt that fits right into the Jupiter lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1077\"\u003eSimple. Comfortable. Worn year-round.\u003c\/p\u003e\n\u003ch2 data-start=\"1084\" data-end=\"1103\"\u003e\u003cstrong data-start=\"1087\" data-end=\"1103\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1104\" data-end=\"1346\"\u003e\n\u003cli data-start=\"1104\" data-end=\"1138\"\u003e\n\u003cp data-start=\"1106\" data-end=\"1138\"\u003eSoft, breathable cotton fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1139\" data-end=\"1184\"\u003e\n\u003cp data-start=\"1141\" data-end=\"1184\"\u003eLong sleeve design for light sun coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1185\" data-end=\"1225\"\u003e\n\u003cp data-start=\"1187\" data-end=\"1225\"\u003eVintage Circle Blueline logo on back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1226\" data-end=\"1254\"\u003e\n\u003cp data-start=\"1228\" data-end=\"1254\"\u003eComfortable everyday fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1255\" data-end=\"1313\"\u003e\n\u003cp data-start=\"1257\" data-end=\"1313\"\u003eIdeal for boating, paddling, fishing, and coastal wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1314\" data-end=\"1346\"\u003e\n\u003cp data-start=\"1316\" data-end=\"1346\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
{"item":{"id":7735256481870,"title":"Blueline OG Performance Hat – Black","handle":"og-blueline-logo-uv-lite-hat-black-stone","description":"\u003cp data-start=\"381\" data-end=\"706\"\u003eThe \u003cmeta charset=\"utf-8\"\u003eBlueline OG Performance Hat i\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003en Black delivers lightweight comfort and all-day sun protection. Built with breathable mesh and UV-resistant materials, this hat keeps you cool on the water, on the boat, or around town. Finished with the Blueline Surf \u0026amp; Paddle Co. stone-colored logo patch for a clean, classic Jupiter look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"708\" data-end=\"971\"\u003e\u003cstrong data-start=\"708\" data-end=\"719\"\u003eDetails\u003c\/strong\u003e\u003cbr data-start=\"719\" data-end=\"722\"\u003e• UV Lite performance fabric\u003cbr data-start=\"750\" data-end=\"753\"\u003e• Black crown, black mesh, stone logo patch\u003cbr data-start=\"796\" data-end=\"799\"\u003e• Structured fit with adjustable snapback\u003cbr data-start=\"840\" data-end=\"843\"\u003e• Ideal for fishing, boating, paddleboarding, and everyday surf lifestyle\u003cbr data-start=\"916\" data-end=\"919\"\u003e• Top-searched style for Blueline hats and UV hats\u003c\/p\u003e","published_at":"2025-10-15T15:07:28-04:00","created_at":"2025-10-15T15:00:10-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041292517454,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136255","requires_shipping":true,"taxable":true,"featured_image":{"id":35764336033870,"product_id":7735256481870,"position":1,"created_at":"2025-10-15T15:00:06-04:00","updated_at":"2025-12-11T16:36:02-05:00","alt":"OG Blueline Logo UV Lite Hat in Black with stone patch displayed on a dock piling","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962","variant_ids":[43041292517454]},"available":true,"name":"Blueline OG Performance Hat – Black","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136255","featured_media":{"alt":"OG Blueline Logo UV Lite Hat in Black with stone patch displayed on a dock piling","id":27090474762318,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962","options":["Title"],"media":[{"alt":"OG Blueline Logo UV Lite Hat in Black with stone patch displayed on a dock piling","id":27090474762318,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"381\" data-end=\"706\"\u003eThe \u003cmeta charset=\"utf-8\"\u003eBlueline OG Performance Hat i\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003en Black delivers lightweight comfort and all-day sun protection. Built with breathable mesh and UV-resistant materials, this hat keeps you cool on the water, on the boat, or around town. Finished with the Blueline Surf \u0026amp; Paddle Co. stone-colored logo patch for a clean, classic Jupiter look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"708\" data-end=\"971\"\u003e\u003cstrong data-start=\"708\" data-end=\"719\"\u003eDetails\u003c\/strong\u003e\u003cbr data-start=\"719\" data-end=\"722\"\u003e• UV Lite performance fabric\u003cbr data-start=\"750\" data-end=\"753\"\u003e• Black crown, black mesh, stone logo patch\u003cbr data-start=\"796\" data-end=\"799\"\u003e• Structured fit with adjustable snapback\u003cbr data-start=\"840\" data-end=\"843\"\u003e• Ideal for fishing, boating, paddleboarding, and everyday surf lifestyle\u003cbr data-start=\"916\" data-end=\"919\"\u003e• Top-searched style for Blueline hats and UV hats\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7497088565326,"title":"Blueline OG Tech Hat – Charcoal","handle":"blueline-og-tech-hat-charcoal","description":"\u003cp data-start=\"116\" data-end=\"437\"\u003eThe Blueline OG Tech Hat was built for those who spend more time outside than in. 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Pukka TriTech performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"ztvxi9\" data-start=\"867\" data-end=\"909\"\u003eLightweight polyester\/nylon construction\u003c\/li\u003e\n\u003cli data-section-id=\"16s6bjz\" data-start=\"910\" data-end=\"933\"\u003e4-way stretch comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1x26q63\" data-start=\"934\" data-end=\"963\"\u003eMoisture-wicking technology\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"964\" data-end=\"984\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"985\" data-end=\"1016\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1017\" data-end=\"1036\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1037\" data-end=\"1066\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1wcptcp\" data-start=\"1067\" data-end=\"1103\"\u003eEmbroidered 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data-start=\"1197\" data-end=\"1212\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2024-11-09T14:58:04-05:00","created_at":"2024-11-01T13:26:43-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":["Beach Hat","Blueline","Blueline Surf and Paddle","Boating Hat","Charcoal Hat","Coastal Lifestyle","Fishing Hat","Jupiter Florida","Men's Hat","OG Hat","OG Logo","Outdoor Hat","Paddleboarding Hat","Performance Hat","Tech Hat","UPF Hat","Women's Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41981365420110,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000056384","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline OG Tech Hat – Charcoal","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000056384","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-tech-hat-charcoal-front.jpg?v=1780172771"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-tech-hat-charcoal-front.jpg?v=1780172771","options":["Title"],"media":[{"alt":"Blueline OG Tech Hat in charcoal featuring the embroidered OG logo and performance snapback design.","id":25036372705358,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-tech-hat-charcoal-front.jpg?v=1780172771"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-og-tech-hat-charcoal-front.jpg?v=1780172771","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"116\" data-end=\"437\"\u003eThe Blueline OG Tech Hat was built for those who spend more time outside than in. Whether you're running offshore, paddling around Jupiter Inlet, walking the beach, hitting the golf course, or heading to happy hour after a day on the water, this hat delivers lightweight comfort and performance without sacrificing style.\u003c\/p\u003e\n\u003cp data-start=\"439\" data-end=\"683\"\u003eConstructed using Pukka's premium TriTech performance fabric, the OG Tech Hat combines 4-way stretch comfort, moisture-wicking technology, and UPF sun protection in a clean charcoal colorway that pairs with just about everything in your closet.\u003c\/p\u003e\n\u003cp data-start=\"685\" data-end=\"809\"\u003eFinished with the iconic Blueline OG logo front and center, this is the hat you'll find yourself reaching for day after day.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"811\" data-end=\"823\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"824\" data-end=\"1103\"\u003e\n\u003cli data-section-id=\"cb5lfr\" data-start=\"824\" data-end=\"866\"\u003ePremium Pukka TriTech performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"ztvxi9\" data-start=\"867\" data-end=\"909\"\u003eLightweight polyester\/nylon construction\u003c\/li\u003e\n\u003cli data-section-id=\"16s6bjz\" data-start=\"910\" data-end=\"933\"\u003e4-way stretch comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1x26q63\" data-start=\"934\" data-end=\"963\"\u003eMoisture-wicking technology\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"964\" data-end=\"984\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"985\" data-end=\"1016\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1017\" data-end=\"1036\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1037\" data-end=\"1066\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1wcptcp\" data-start=\"1067\" data-end=\"1103\"\u003eEmbroidered Blueline OG logo patch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1105\" data-end=\"1120\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1121\" data-end=\"1212\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1121\" data-end=\"1130\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1131\" data-end=\"1147\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1148\" data-end=\"1157\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1158\" data-end=\"1167\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1168\" data-end=\"1174\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1175\" data-end=\"1183\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1184\" data-end=\"1196\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1197\" data-end=\"1212\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. 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Featuring our classic OG Blueline logo and a versatile Heather Green Camo pattern, this lightweight performance shirt is perfect for fishing, boating, paddleboarding, beach days, and everyday outdoor adventures.\u003c\/p\u003e\n\n\u003cp\u003eMade in the USA from premium 5FLEX performance fabric, this lightweight long sleeve provides UPF sun protection, moisture-wicking comfort, and four-way stretch that moves with every adventure. The relaxed fit delivers all-day comfort whether they're casting from the dock, exploring the beach, or spending the day on the water.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eMade in the USA\u003c\/li\u003e\n\u003cli\u003eLightweight 4.0 oz 5FLEX Poly\/Spandex fabric\u003c\/li\u003e\n\u003cli\u003eUPF sun protection for long days outdoors\u003c\/li\u003e\n\u003cli\u003eMoisture-wicking and quick-drying performance\u003c\/li\u003e\n\u003cli\u003eRelaxed fit for everyday comfort\u003c\/li\u003e\n\u003cli\u003eFour-way stretch for unrestricted movement\u003c\/li\u003e\n\u003cli\u003eClassic Blueline OG logo artwork\u003c\/li\u003e\n\u003cli\u003eHeather Green Camo performance fabric\u003c\/li\u003e\n\u003cli\u003eDesigned by Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether they're fishing with family, exploring the coastline, or spending the day at the beach, the Blueline OG Logo Kids UV Long Sleeve is designed to keep kids cool, comfortable, and protected from sunrise to sunset.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["2T","4T","XS","S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":311926653006,"handle":"beach-sandbar-tailgate-gear","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-06-26T16:03:38-04:00","sort_order":"manual","template_suffix":"beach-sandbar-tailgate","published_scope":"global","title":"Beach, Sandbar \u0026 Tailgate Gear","body_html":"\u003cp data-path-to-node=\"6,0\"\u003eNothing says 4th of July better than a sandbar party. Music, friends, cold beverages, Bahama-blue water, and of course, fun times. We have the sandbar essentials in stock and ready for you down at Blueline.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6,1\"\u003eWhether you need the crystal-clear, waterproof punch of the new \u003cb data-path-to-node=\"6,1\" data-index-in-node=\"64\"\u003eTurtlebox Cub\u003c\/b\u003e speaker, a couple of heavy-duty \u003cb data-path-to-node=\"6,1\" data-index-in-node=\"110\"\u003ehacky sacks\u003c\/b\u003e to keep the kids entertained in the shallows, a rugged \u003cb data-path-to-node=\"6,1\" data-index-in-node=\"177\"\u003eYeti cooler\u003c\/b\u003e to lock down the ice, or quick-drying \u003cb data-path-to-node=\"6,1\" data-index-in-node=\"227\"\u003eNomadix towels\u003c\/b\u003e for the boat ride home—we’ve got your holiday weekend completely dialed in.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"6,3\"\u003eLocal Jupiter Gear Drop \u0026amp; Pickup\u003c\/h3\u003e\n\u003cp data-path-to-node=\"6,4\"\u003ePlanning your day atthe \u003cstrong\u003esandbar\u003c\/strong\u003e or anchoring down near Catos Bridge for the fireworks? Don't stress about holiday shipping delays or missing the boat. Order your holiday gear online now and select \u003cb data-path-to-node=\"6,4\" data-index-in-node=\"219\"\u003eFree In-Store Pickup\u003c\/b\u003e at checkout to grab your essentials directly from our Jupiter shop counter before you launch!\u003c\/p\u003e","image":{"created_at":"2026-06-26T16:03:37-04:00","alt":null,"width":1080,"height":1920,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/19.png?v=1782504218"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020029006,"handle":"kids","updated_at":"2026-10-04T07:09:48-04:00","published_at":"2024-10-07T11:58:54-04:00","sort_order":"manual","template_suffix":"kids","published_scope":"global","title":"Blueline Kids Apparel","body_html":"\u003cp\u003eLet your little ones embrace the spirit of adventure with the Blueline Surf and Paddle Co. Kids Collection! Designed for active young explorers, our collection features fun and functional apparel perfect for days spent at the beach, in the water, or exploring the great outdoors. From vibrant swimwear and comfy t-shirts to durable shorts and sun-protective clothing, every piece is crafted from high-quality, kid-friendly materials that stand up to the rigors of play.\u003c\/p\u003e\n\u003cp\u003eWith playful designs and the signature Blueline logo, your kids will love sporting gear that celebrates the joy of the coastal lifestyle. Gear them up for endless summer adventures and watch them make memories in style! Shop our \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-t-shirts\" title=\"Blueline Kids T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-uv-sun-shirts\" title=\"Blueline UV Sun Shirts\"\u003eUV shirts\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-hats\" title=\"Blueline Kids Hats\"\u003eHats\u003c\/a\u003e here!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:58:53-04:00","alt":"Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210504_Panas-9848_13a0126f-990a-4601-b127-6d08a727e0da.jpg?v=1763589009"}},{"id":285019832398,"handle":"kids-uv-sun-shirts","updated_at":"2026-09-24T10:50:06-04:00","published_at":"2024-10-07T11:53:00-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids UV Sun Shirts","body_html":"\u003cp\u003eKeep your little adventurers safe from the sun with Blueline Surf and Paddle Co.'s Kids' UV Sun Shirts! Perfect for long days at the beach, on the water, or exploring the outdoors, these shirts provide essential UV protection while ensuring maximum comfort. Made from lightweight, breathable materials, our sun shirts are designed to keep kids cool and comfortable, allowing them to enjoy every moment of their adventure.\u003c\/p\u003e\n\u003cp\u003eWith fun colors and playful designs featuring the iconic Blueline logo, these shirts not only protect but also let your kids express their love for the beach lifestyle. Equip them with the ultimate sun protection and watch them make lasting memories under the sun!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:52:59-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BluelinexMang-17.jpg?v=1728316379"}},{"id":315887386702,"handle":"long-sleeve-sun-shirts","updated_at":"2026-09-24T10:50:11-04:00","published_at":"2026-09-17T12:51:42-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"Long-Sleeve Sun Shirts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSun coverage without the hood. Shop lightweight long-sleeve sun shirts for fishing, paddling, boating, and everyday time outside. These are the shirts we reach for when we want our arms covered but still want an easy, breathable layer in the Florida heat.\u003c\/p\u003e","image":{"created_at":"2026-09-17T12:51:41-04:00","alt":"white and gray Blueline OG Circle long-sleeve UV sun shirt in Jupiter Florida","width":2048,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Sun_Shirt_Florida.jpg?v=1789667728"}},{"id":315892138062,"handle":"uv-shirts-for-boating","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2026-09-17T15:10:31-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Boating","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA day on the boat means sun from above and glare off the water. Shop UV shirts selected for fishing trips, cruising the Intracoastal, and long days offshore. Browse hooded, long-sleeve, and short-sleeve styles to find the coverage that feels right for your day.\u003c\/p\u003e","image":{"created_at":"2026-09-17T15:10:29-04:00","alt":"Man wearing the ANETIK x Blueline Vintage Circle Men’s UV Tech Hoody in White and Navy while boating in Jupiter, Florida","width":1080,"height":1350,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Vintage_Circle_Low_Pro_Tech_Hoody_White_Navy.png?v=1789672230"}}]}
{"item":{"id":7756016713806,"title":"OG Logo Youth OT UV LS HBCM Hthr. Blue Camo","handle":"og-logo-youth-ot-uv-ls-hbcm-hthr-blue-camo","description":null,"published_at":"2025-11-10T10:41:47-05:00","created_at":"2025-11-06T09:15:15-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Kids' - UV - UV Shirts","tags":[],"price":4500,"price_min":4500,"price_max":4500,"available":true,"price_varies":false,"compare_at_price":4200,"compare_at_price_min":4200,"compare_at_price_max":4200,"compare_at_price_varies":false,"variants":[{"id":43111322976334,"title":"2T","option1":"2T","option2":null,"option3":null,"sku":"210000146587","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Logo Youth OT UV LS HBCM Hthr. Blue Camo - 2T","public_title":"2T","options":["2T"],"price":4500,"weight":0,"compare_at_price":4200,"inventory_management":"shopify","barcode":"210000146587","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43111323009102,"title":"4T","option1":"4T","option2":null,"option3":null,"sku":"210000146588","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Logo Youth OT UV LS HBCM Hthr. Blue Camo - 4T","public_title":"4T","options":["4T"],"price":4500,"weight":0,"compare_at_price":4200,"inventory_management":"shopify","barcode":"210000146588","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43111322943566,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"210000146586","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Logo Youth OT UV LS HBCM Hthr. Blue Camo - XS","public_title":"XS","options":["XS"],"price":4500,"weight":0,"compare_at_price":4200,"inventory_management":"shopify","barcode":"210000146586","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43111322484814,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000146585","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Logo Youth OT UV LS HBCM Hthr. Blue Camo - S","public_title":"S","options":["S"],"price":4500,"weight":0,"compare_at_price":4200,"inventory_management":"shopify","barcode":"210000146585","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43111322419278,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000146584","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Logo Youth OT UV LS HBCM Hthr. Blue Camo - M","public_title":"M","options":["M"],"price":4500,"weight":0,"compare_at_price":4200,"inventory_management":"shopify","barcode":"210000146584","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43111322124366,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000146583","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Logo Youth OT UV LS HBCM Hthr. Blue Camo - L","public_title":"L","options":["L"],"price":4500,"weight":0,"compare_at_price":4200,"inventory_management":"shopify","barcode":"210000146583","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43111322091598,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000146582","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Logo Youth OT UV LS HBCM Hthr. Blue Camo - XL","public_title":"XL","options":["XL"],"price":4500,"weight":0,"compare_at_price":4200,"inventory_management":"shopify","barcode":"210000146582","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0195.jpg?v=1785258232","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0184.jpg?v=1785258242","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_35.png?v=1762789457","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_36.png?v=1762789457"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0195.jpg?v=1785258232","options":["Size"],"media":[{"alt":null,"id":39342104608846,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0195.jpg?v=1785258232"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0195.jpg?v=1785258232","width":2848},{"alt":null,"id":39342107197518,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0184.jpg?v=1785258242"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0184.jpg?v=1785258242","width":2848},{"alt":null,"id":28372124303438,"position":3,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_35.png?v=1762789457"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_35.png?v=1762789457","width":1080},{"alt":null,"id":28372124270670,"position":4,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_36.png?v=1762789457"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_36.png?v=1762789457","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Size","position":1,"values":["2T","4T","XS","S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020029006,"handle":"kids","updated_at":"2026-10-04T07:09:48-04:00","published_at":"2024-10-07T11:58:54-04:00","sort_order":"manual","template_suffix":"kids","published_scope":"global","title":"Blueline Kids Apparel","body_html":"\u003cp\u003eLet your little ones embrace the spirit of adventure with the Blueline Surf and Paddle Co. Kids Collection! Designed for active young explorers, our collection features fun and functional apparel perfect for days spent at the beach, in the water, or exploring the great outdoors. From vibrant swimwear and comfy t-shirts to durable shorts and sun-protective clothing, every piece is crafted from high-quality, kid-friendly materials that stand up to the rigors of play.\u003c\/p\u003e\n\u003cp\u003eWith playful designs and the signature Blueline logo, your kids will love sporting gear that celebrates the joy of the coastal lifestyle. Gear them up for endless summer adventures and watch them make memories in style! Shop our \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-t-shirts\" title=\"Blueline Kids T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-uv-sun-shirts\" title=\"Blueline UV Sun Shirts\"\u003eUV shirts\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-hats\" title=\"Blueline Kids Hats\"\u003eHats\u003c\/a\u003e here!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:58:53-04:00","alt":"Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210504_Panas-9848_13a0126f-990a-4601-b127-6d08a727e0da.jpg?v=1763589009"}},{"id":285019832398,"handle":"kids-uv-sun-shirts","updated_at":"2026-09-24T10:50:06-04:00","published_at":"2024-10-07T11:53:00-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids UV Sun Shirts","body_html":"\u003cp\u003eKeep your little adventurers safe from the sun with Blueline Surf and Paddle Co.'s Kids' UV Sun Shirts! Perfect for long days at the beach, on the water, or exploring the outdoors, these shirts provide essential UV protection while ensuring maximum comfort. Made from lightweight, breathable materials, our sun shirts are designed to keep kids cool and comfortable, allowing them to enjoy every moment of their adventure.\u003c\/p\u003e\n\u003cp\u003eWith fun colors and playful designs featuring the iconic Blueline logo, these shirts not only protect but also let your kids express their love for the beach lifestyle. Equip them with the ultimate sun protection and watch them make lasting memories under the sun!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:52:59-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BluelinexMang-17.jpg?v=1728316379"}}]}
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The relaxed fit provides all-day comfort whether they're on the boat, at the beach, or exploring the outdoors.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eMade in the USA\u003c\/li\u003e\n\u003cli\u003eLightweight 4.0 oz 5FLEX Poly\/Spandex fabric\u003c\/li\u003e\n\u003cli\u003eUPF sun protection for long days outdoors\u003c\/li\u003e\n\u003cli\u003eMoisture-wicking and quick-drying performance\u003c\/li\u003e\n\u003cli\u003eRelaxed fit for everyday comfort\u003c\/li\u003e\n\u003cli\u003eFour-way stretch for unrestricted movement\u003c\/li\u003e\n\u003cli\u003eClassic Blueline OG logo artwork\u003c\/li\u003e\n\u003cli\u003eDesigned by Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFrom fishing trips and paddleboarding to beach vacations and afternoons on the water, the Blueline OG Logo Kids UV Long Sleeve is made to keep kids cool, comfortable, and protected wherever the day leads.\u003c\/p\u003e","published_at":"2025-08-13T14:22:09-04:00","created_at":"2025-08-13T14:20:15-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - 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Featuring our classic OG Blueline logo, this lightweight performance shirt is perfect for fishing, boating, paddleboarding, beach days, and everyday adventures.\u003c\/p\u003e\n\n\u003cp\u003eMade in the USA from premium 5FLEX performance fabric, this lightweight long sleeve delivers UPF sun protection, moisture-wicking comfort, and four-way stretch that moves with every adventure. The relaxed fit provides all-day comfort whether they're on the boat, at the beach, or exploring the outdoors.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eMade in the USA\u003c\/li\u003e\n\u003cli\u003eLightweight 4.0 oz 5FLEX Poly\/Spandex fabric\u003c\/li\u003e\n\u003cli\u003eUPF sun protection for long days outdoors\u003c\/li\u003e\n\u003cli\u003eMoisture-wicking and quick-drying performance\u003c\/li\u003e\n\u003cli\u003eRelaxed fit for everyday comfort\u003c\/li\u003e\n\u003cli\u003eFour-way stretch for unrestricted movement\u003c\/li\u003e\n\u003cli\u003eClassic Blueline OG logo artwork\u003c\/li\u003e\n\u003cli\u003eDesigned by Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFrom fishing trips and paddleboarding to beach vacations and afternoons on the water, the Blueline OG Logo Kids UV Long Sleeve is made to keep kids cool, comfortable, and protected wherever the day leads.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["2T","4T","XS","S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020029006,"handle":"kids","updated_at":"2026-10-04T07:09:48-04:00","published_at":"2024-10-07T11:58:54-04:00","sort_order":"manual","template_suffix":"kids","published_scope":"global","title":"Blueline Kids Apparel","body_html":"\u003cp\u003eLet your little ones embrace the spirit of adventure with the Blueline Surf and Paddle Co. Kids Collection! Designed for active young explorers, our collection features fun and functional apparel perfect for days spent at the beach, in the water, or exploring the great outdoors. From vibrant swimwear and comfy t-shirts to durable shorts and sun-protective clothing, every piece is crafted from high-quality, kid-friendly materials that stand up to the rigors of play.\u003c\/p\u003e\n\u003cp\u003eWith playful designs and the signature Blueline logo, your kids will love sporting gear that celebrates the joy of the coastal lifestyle. Gear them up for endless summer adventures and watch them make memories in style! Shop our \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-t-shirts\" title=\"Blueline Kids T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-uv-sun-shirts\" title=\"Blueline UV Sun Shirts\"\u003eUV shirts\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-hats\" title=\"Blueline Kids Hats\"\u003eHats\u003c\/a\u003e here!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:58:53-04:00","alt":"Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210504_Panas-9848_13a0126f-990a-4601-b127-6d08a727e0da.jpg?v=1763589009"}},{"id":285019832398,"handle":"kids-uv-sun-shirts","updated_at":"2026-09-24T10:50:06-04:00","published_at":"2024-10-07T11:53:00-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids UV Sun Shirts","body_html":"\u003cp\u003eKeep your little adventurers safe from the sun with Blueline Surf and Paddle Co.'s Kids' UV Sun Shirts! Perfect for long days at the beach, on the water, or exploring the outdoors, these shirts provide essential UV protection while ensuring maximum comfort. Made from lightweight, breathable materials, our sun shirts are designed to keep kids cool and comfortable, allowing them to enjoy every moment of their adventure.\u003c\/p\u003e\n\u003cp\u003eWith fun colors and playful designs featuring the iconic Blueline logo, these shirts not only protect but also let your kids express their love for the beach lifestyle. Equip them with the ultimate sun protection and watch them make lasting memories under the sun!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:52:59-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BluelinexMang-17.jpg?v=1728316379"}},{"id":315887386702,"handle":"long-sleeve-sun-shirts","updated_at":"2026-09-24T10:50:11-04:00","published_at":"2026-09-17T12:51:42-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"Long-Sleeve Sun Shirts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSun coverage without the hood. Shop lightweight long-sleeve sun shirts for fishing, paddling, boating, and everyday time outside. These are the shirts we reach for when we want our arms covered but still want an easy, breathable layer in the Florida heat.\u003c\/p\u003e","image":{"created_at":"2026-09-17T12:51:41-04:00","alt":"white and gray Blueline OG Circle long-sleeve UV sun shirt in Jupiter Florida","width":2048,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Sun_Shirt_Florida.jpg?v=1789667728"}},{"id":315892138062,"handle":"uv-shirts-for-boating","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2026-09-17T15:10:31-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Boating","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA day on the boat means sun from above and glare off the water. Shop UV shirts selected for fishing trips, cruising the Intracoastal, and long days offshore. Browse hooded, long-sleeve, and short-sleeve styles to find the coverage that feels right for your day.\u003c\/p\u003e","image":{"created_at":"2026-09-17T15:10:29-04:00","alt":"Man wearing the ANETIK x Blueline Vintage Circle Men’s UV Tech Hoody in White and Navy while boating in Jupiter, Florida","width":1080,"height":1350,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Vintage_Circle_Low_Pro_Tech_Hoody_White_Navy.png?v=1789672230"}}]}
{"item":{"id":7495108100174,"title":"OG Carolina \/ Steel MC SC","handle":"og-carolina-steel-mc-sc","description":"\u003cp\u003eOG Carolina \/ Steel MC SC\u003c\/p\u003e","published_at":"2024-11-10T10:18:48-05:00","created_at":"2024-10-29T21:28:34-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41973332869198,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000133117","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Carolina \/ Steel MC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000133117","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_222.jpg?v=1753276566"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_222.jpg?v=1753276566","options":["Title"],"media":[{"alt":null,"id":25036701335630,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_222.jpg?v=1753276566"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_222.jpg?v=1753276566","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eOG Carolina \/ Steel MC SC\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. 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Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}}]}
{"item":{"id":7699272925262,"title":"JUP Classic Twill Hat – White \/ Antique White","handle":"jup-cotton-unstructured-hat-white","description":"\u003cp\u003eThe JUP Classic Twill Hat – White \/ Antique White brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Classic Twill Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Cotton Twill\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Antique White\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-08T10:08:38-04:00","created_at":"2025-09-08T09:57:31-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Unstructured","tags":["beach","Blueline Surf and Paddle","boating","Classic Twill Hats","Cotton Twill","Florida lifestyle","hat","JUP","Jupiter Florida","Jupiter hats","Jupiter surf shop","mens","paddleboarding","surf hats","womens"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879548031054,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136551","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"JUP Classic Twill Hat – White \/ Antique White","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136551","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-lightweight-cotton-hat-white-antique-white-blueline-surf-jupiter-florida.jpg?v=1763044373"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-lightweight-cotton-hat-white-antique-white-blueline-surf-jupiter-florida.jpg?v=1763044373","options":["Title"],"media":[{"alt":"JUP Classic Twill Hat – White \/ Antique White from Blueline Surf and Paddle in Jupiter Florida","id":26487000399950,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-lightweight-cotton-hat-white-antique-white-blueline-surf-jupiter-florida.jpg?v=1763044373"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-lightweight-cotton-hat-white-antique-white-blueline-surf-jupiter-florida.jpg?v=1763044373","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe JUP Classic Twill Hat – White \/ Antique White brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Classic Twill Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Cotton Twill\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Antique White\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-10-05T15:26:45-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"womens","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":317042262094,"handle":"womens-hats","updated_at":"2026-10-06T09:18:52-04:00","published_at":"2026-10-06T08:47:43-04:00","sort_order":"manual","template_suffix":null,"published_scope":"global","title":"Women's Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan\u003eWomen’s \u003c\/span\u003e\u003cspan\u003eHats \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003eJUP \u003c\/span\u003e\u003cspan\u003eLifestyle\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eShop \u003c\/span\u003e\u003cspan\u003ewomen’s \u003c\/span\u003e\u003cspan\u003ehats \u003c\/span\u003e\u003cspan\u003emade \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003esunny \u003c\/span\u003e\u003cspan\u003edays \u003c\/span\u003e\u003cspan\u003ein \u003c\/span\u003e\u003cspan\u003eJupiter, \u003c\/span\u003e\u003cspan\u003eFlorida \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003ewherever \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003ewater \u003c\/span\u003e\u003cspan\u003etakes \u003c\/span\u003e\u003cspan\u003eyou. \u003c\/span\u003e\u003cspan\u003eExplore \u003c\/span\u003e\u003cspan\u003eBlueline \u003c\/span\u003e\u003cspan\u003etrucker \u003c\/span\u003e\u003cspan\u003ehats, \u003c\/span\u003e\u003cspan\u003erope \u003c\/span\u003e\u003cspan\u003ehats, \u003c\/span\u003e\u003cspan\u003ebaseball \u003c\/span\u003e\u003cspan\u003ecaps, \u003c\/span\u003e\u003cspan\u003evisors \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003elaid-\u003c\/span\u003e\u003cspan\u003eback \u003c\/span\u003e\u003cspan\u003ecoastal \u003c\/span\u003e\u003cspan\u003estyles \u003c\/span\u003e\u003cspan\u003edesigned \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003ebeach, \u003c\/span\u003e\u003cspan\u003eboat, \u003c\/span\u003e\u003cspan\u003epaddleboard \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003eeveryday \u003c\/span\u003e\u003cspan\u003ewear.\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2026-10-06T09:10:41-04:00","alt":"","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-031_1.jpg?v=1791292242"}}]}
{"item":{"id":7492504748110,"title":"Blueline Rectangle Palm Tree Plastic Cup","handle":"blueline-rectangle-palm-tree-plastic-cup-1","description":"\u003cp data-start=\"377\" data-end=\"430\"\u003e\u003cstrong data-start=\"377\" data-end=\"430\"\u003eBlueline Surf \u0026amp; Paddle Co. Cup – Jupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"515\" data-end=\"767\"\u003eA crowd favorite, on the sun bar, parties, in the boat or at home. The sunshine and palm tree logo, captures our favorite places to be in Jupiter. This durable reusable cup is perfect for the boat, beach, tailgate, or backyard. Lightweight and versatile, it’s a staple for any South Florida adventure — from early morning coffee to sunset cocktails.\u003c\/p\u003e\n\u003cp data-start=\"769\" data-end=\"783\"\u003e\u003cstrong data-start=\"769\" data-end=\"781\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"784\" data-end=\"989\"\u003e\n\u003cli data-start=\"784\" data-end=\"814\"\u003e\n\u003cp data-start=\"786\" data-end=\"814\"\u003e16 oz reusable frosted cup\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"815\" data-end=\"867\"\u003e\n\u003cp data-start=\"817\" data-end=\"867\"\u003ePrinted with the Blueline Surf \u0026amp; Paddle Co. logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"868\" data-end=\"898\"\u003e\n\u003cp data-start=\"870\" data-end=\"898\"\u003eDishwasher safe (top rack)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"899\" data-end=\"931\"\u003e\n\u003cp data-start=\"901\" data-end=\"931\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"932\" data-end=\"989\"\u003e\n\u003cp data-start=\"934\" data-end=\"989\"\u003eGreat for beach days, sandbar, or the boat.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"991\" data-end=\"1101\"\u003eThe perfect addition to any happy hour.\u003c\/p\u003e","published_at":"2024-11-09T14:54:34-05:00","created_at":"2024-10-25T13:03:48-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Drinkware","tags":[],"price":200,"price_min":200,"price_max":200,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962534436942,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000129629","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Rectangle Palm Tree Plastic Cup","public_title":null,"options":["Default Title"],"price":200,"weight":227,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000129629","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-surf-paddle-cup-jupiter-florida.png?v=1762894909","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vge0px1kc6xxaeakqqzm.png?v=1764438473"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-surf-paddle-cup-jupiter-florida.png?v=1762894909","options":["Title"],"media":[{"alt":"Blueline Surf \u0026 Paddle Co. reusable cup featuring sunrise, palm tree, and Blueline Surf and Paddle Co. Designed in Jupiter, Florida.","id":24933865521230,"position":1,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-surf-paddle-cup-jupiter-florida.png?v=1762894909"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-surf-paddle-cup-jupiter-florida.png?v=1762894909","width":300},{"alt":null,"id":30930581684302,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vge0px1kc6xxaeakqqzm.png?v=1764438473"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vge0px1kc6xxaeakqqzm.png?v=1764438473","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"377\" data-end=\"430\"\u003e\u003cstrong data-start=\"377\" data-end=\"430\"\u003eBlueline Surf \u0026amp; Paddle Co. Cup – Jupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"515\" data-end=\"767\"\u003eA crowd favorite, on the sun bar, parties, in the boat or at home. The sunshine and palm tree logo, captures our favorite places to be in Jupiter. This durable reusable cup is perfect for the boat, beach, tailgate, or backyard. Lightweight and versatile, it’s a staple for any South Florida adventure — from early morning coffee to sunset cocktails.\u003c\/p\u003e\n\u003cp data-start=\"769\" data-end=\"783\"\u003e\u003cstrong data-start=\"769\" data-end=\"781\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"784\" data-end=\"989\"\u003e\n\u003cli data-start=\"784\" data-end=\"814\"\u003e\n\u003cp data-start=\"786\" data-end=\"814\"\u003e16 oz reusable frosted cup\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"815\" data-end=\"867\"\u003e\n\u003cp data-start=\"817\" data-end=\"867\"\u003ePrinted with the Blueline Surf \u0026amp; Paddle Co. logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"868\" data-end=\"898\"\u003e\n\u003cp data-start=\"870\" data-end=\"898\"\u003eDishwasher safe (top rack)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"899\" data-end=\"931\"\u003e\n\u003cp data-start=\"901\" data-end=\"931\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"932\" data-end=\"989\"\u003e\n\u003cp data-start=\"934\" data-end=\"989\"\u003eGreat for beach days, sandbar, or the boat.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"991\" data-end=\"1101\"\u003eThe perfect addition to any happy hour.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020061774,"handle":"blueline-drinkware","updated_at":"2026-10-06T10:52:34-04:00","published_at":"2024-10-07T11:59:53-04:00","sort_order":"manual","template_suffix":"drinkware","published_scope":"global","title":"Blueline Drinkware","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover Blueline Drinkware designed for life on and around the water. Shop insulated tumblers, cups, koozies, and drinkware for every coastal adventure.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:59:52-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210217_Panas-2727_377451dc-6743-4f38-b90b-9dec33d0d7b5.jpg?v=1728316793"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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{"item":{"id":7746681700430,"title":"Blueline OG Circle Logo Hoodie","handle":"blueline-og-circle-logo-hoodie","description":"\u003cp data-start=\"357\" data-end=\"684\"\u003eA core Blueline staple built for everyday coastal comfort. The \u003cstrong data-start=\"420\" data-end=\"454\"\u003eBlueline OG Circle Logo Hoodie\u003c\/strong\u003e features our original circle logo, representing the roots of Blueline Surf \u0026amp; Paddle Co. 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From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. 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Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
{"item":{"id":7759283421262,"title":"Kids Blueline UV Hoodie Smoke Gray","handle":"blueline-kids-uv-hoodie-smoke-gray","description":"\u003cp data-start=\"617\" data-end=\"686\"\u003e\u003cstrong data-start=\"617\" data-end=\"686\"\u003eKids Ocean Tec x Blueline UV Hoodie – Smoke Gray Camo | Made in the USA\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"688\" data-end=\"986\"\u003eBuilt for long days in the Florida sun, this \u003cstrong data-start=\"733\" data-end=\"767\"\u003eOcean Tec x Blueline UV Hoodie\u003c\/strong\u003e combines premium performance and coastal comfort. Designed with Ocean Tec’s \u003cstrong data-start=\"844\" data-end=\"874\"\u003e3FLEX nylon\/spandex fabric\u003c\/strong\u003e, it delivers all-day protection and freedom of movement for kids who love to paddle, fish, surf, and explore.\u003c\/p\u003e\n\u003cp data-start=\"988\" data-end=\"1202\"\u003eFeaturing our original \u003cstrong data-start=\"1012\" data-end=\"1042\"\u003eBlueline Surf \u0026amp; Paddle Co.\u003c\/strong\u003e logo, this lightweight camo hoodie offers an \u003cstrong data-start=\"1088\" data-end=\"1102\"\u003eactive fit\u003c\/strong\u003e, \u003cstrong data-start=\"1104\" data-end=\"1126\"\u003eUPF sun protection\u003c\/strong\u003e, and \u003cstrong data-start=\"1132\" data-end=\"1153\"\u003equick-dry comfort, \u003c\/strong\u003eperfect for water and land adventures alike.\u003c\/p\u003e\n\u003cp data-start=\"1204\" data-end=\"1218\"\u003e\u003cstrong data-start=\"1204\" data-end=\"1216\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1219\" data-end=\"1602\"\u003e\n\u003cli data-start=\"1219\" data-end=\"1292\"\u003e\n\u003cp data-start=\"1221\" data-end=\"1292\"\u003e\u003cstrong data-start=\"1221\" data-end=\"1246\"\u003ePremium 3FLEX Fabric:\u003c\/strong\u003e 93% Nylon \/ 7% Spandex, 5.0 oz per sq. yard\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1293\" data-end=\"1353\"\u003e\n\u003cp data-start=\"1295\" data-end=\"1353\"\u003e\u003cstrong data-start=\"1295\" data-end=\"1323\"\u003eUPF Rated Sun Protection\u003c\/strong\u003e — dermatologist recommended\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1354\" data-end=\"1419\"\u003e\n\u003cp data-start=\"1356\" data-end=\"1419\"\u003e\u003cstrong data-start=\"1356\" data-end=\"1378\"\u003eCool Camo Comfort:\u003c\/strong\u003e breathable, flexible, and quick-drying\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1420\" data-end=\"1492\"\u003e\n\u003cp data-start=\"1422\" data-end=\"1492\"\u003e\u003cstrong data-start=\"1422\" data-end=\"1453\"\u003eActive Fit \u0026amp; Full Coverage:\u003c\/strong\u003e hooded design for maximum protection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1493\" data-end=\"1516\"\u003e\n\u003cp data-start=\"1495\" data-end=\"1516\"\u003e\u003cstrong data-start=\"1495\" data-end=\"1514\"\u003eMade in the USA\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1517\" data-end=\"1537\"\u003e\n\u003cp data-start=\"1519\" data-end=\"1537\"\u003eColor: Smoke Gray Camo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1538\" data-end=\"1602\"\u003e\n\u003cp data-start=\"1540\" data-end=\"1602\"\u003eDesigned by \u003cstrong data-start=\"1552\" data-end=\"1600\"\u003eBlueline Surf \u0026amp; Paddle Co., Jupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-11-10T12:56:21-05:00","created_at":"2025-11-10T12:53:33-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Kids' - UV - UV Hoodies","tags":["Boys","camo","UV Sun Shirt"],"price":4500,"price_min":4500,"price_max":4800,"available":false,"price_varies":true,"compare_at_price":4500,"compare_at_price_min":4500,"compare_at_price_max":4500,"compare_at_price_varies":false,"variants":[{"id":43131240382542,"title":"4T","option1":"4T","option2":null,"option3":null,"sku":"210000146605","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Kids Blueline UV Hoodie Smoke Gray - 4T","public_title":"4T","options":["4T"],"price":4800,"weight":0,"compare_at_price":4500,"inventory_management":"shopify","barcode":"210000146605","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43131240349774,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"210000143204","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Kids Blueline UV Hoodie Smoke Gray - XS","public_title":"XS","options":["XS"],"price":4800,"weight":0,"compare_at_price":4500,"inventory_management":"shopify","barcode":"210000143204","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43131240317006,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000143203","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Kids Blueline UV Hoodie Smoke Gray - S","public_title":"S","options":["S"],"price":4500,"weight":0,"compare_at_price":4500,"inventory_management":"shopify","barcode":"210000143203","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43131240284238,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000143202","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Kids Blueline UV Hoodie Smoke Gray - M","public_title":"M","options":["M"],"price":4800,"weight":0,"compare_at_price":4500,"inventory_management":"shopify","barcode":"210000143202","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43131240251470,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000143201","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Kids Blueline UV Hoodie Smoke Gray - L","public_title":"L","options":["L"],"price":4800,"weight":0,"compare_at_price":4500,"inventory_management":"shopify","barcode":"210000143201","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43131240218702,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000143200","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Kids Blueline UV Hoodie Smoke Gray - XL","public_title":"XL","options":["XL"],"price":4800,"weight":0,"compare_at_price":4500,"inventory_management":"shopify","barcode":"210000143200","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ocean-tec-blueline-kids-uv-hoodie-smoke-gray-camo-jupiter-florida.png?v=1762973573","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ocean-tec-blueline-kids-uv-hoodie-smoke-gray-camo-back-jupiter-florida.png?v=1762973595"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ocean-tec-blueline-kids-uv-hoodie-smoke-gray-camo-jupiter-florida.png?v=1762973573","options":["Size"],"media":[{"alt":"Ocean Tec \u0026 Blueline Surf \u0026 Paddle Co. kids smoke gray camo UV hoodie providing UPF sun protection. Made in the USA.","id":26329960022094,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ocean-tec-blueline-kids-uv-hoodie-smoke-gray-camo-jupiter-florida.png?v=1762973573"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ocean-tec-blueline-kids-uv-hoodie-smoke-gray-camo-jupiter-florida.png?v=1762973573","width":1080},{"alt":"Back of kids Ocean Tec \u0026 Blueline Surf and Paddle Co. UPF hoodied long sleeve shirt. ","id":26329959956558,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ocean-tec-blueline-kids-uv-hoodie-smoke-gray-camo-back-jupiter-florida.png?v=1762973595"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ocean-tec-blueline-kids-uv-hoodie-smoke-gray-camo-back-jupiter-florida.png?v=1762973595","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"617\" data-end=\"686\"\u003e\u003cstrong data-start=\"617\" data-end=\"686\"\u003eKids Ocean Tec x Blueline UV Hoodie – Smoke Gray Camo | Made in the USA\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"688\" data-end=\"986\"\u003eBuilt for long days in the Florida sun, this \u003cstrong data-start=\"733\" data-end=\"767\"\u003eOcean Tec x Blueline UV Hoodie\u003c\/strong\u003e combines premium performance and coastal comfort. Designed with Ocean Tec’s \u003cstrong data-start=\"844\" data-end=\"874\"\u003e3FLEX nylon\/spandex fabric\u003c\/strong\u003e, it delivers all-day protection and freedom of movement for kids who love to paddle, fish, surf, and explore.\u003c\/p\u003e\n\u003cp data-start=\"988\" data-end=\"1202\"\u003eFeaturing our original \u003cstrong data-start=\"1012\" data-end=\"1042\"\u003eBlueline Surf \u0026amp; Paddle Co.\u003c\/strong\u003e logo, this lightweight camo hoodie offers an \u003cstrong data-start=\"1088\" data-end=\"1102\"\u003eactive fit\u003c\/strong\u003e, \u003cstrong data-start=\"1104\" data-end=\"1126\"\u003eUPF sun protection\u003c\/strong\u003e, and \u003cstrong data-start=\"1132\" data-end=\"1153\"\u003equick-dry comfort, \u003c\/strong\u003eperfect for water and land adventures alike.\u003c\/p\u003e\n\u003cp data-start=\"1204\" data-end=\"1218\"\u003e\u003cstrong data-start=\"1204\" data-end=\"1216\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1219\" data-end=\"1602\"\u003e\n\u003cli data-start=\"1219\" data-end=\"1292\"\u003e\n\u003cp data-start=\"1221\" data-end=\"1292\"\u003e\u003cstrong data-start=\"1221\" data-end=\"1246\"\u003ePremium 3FLEX Fabric:\u003c\/strong\u003e 93% Nylon \/ 7% Spandex, 5.0 oz per sq. yard\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1293\" data-end=\"1353\"\u003e\n\u003cp data-start=\"1295\" data-end=\"1353\"\u003e\u003cstrong data-start=\"1295\" data-end=\"1323\"\u003eUPF Rated Sun Protection\u003c\/strong\u003e — dermatologist recommended\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1354\" data-end=\"1419\"\u003e\n\u003cp data-start=\"1356\" data-end=\"1419\"\u003e\u003cstrong data-start=\"1356\" data-end=\"1378\"\u003eCool Camo Comfort:\u003c\/strong\u003e breathable, flexible, and quick-drying\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1420\" data-end=\"1492\"\u003e\n\u003cp data-start=\"1422\" data-end=\"1492\"\u003e\u003cstrong data-start=\"1422\" data-end=\"1453\"\u003eActive Fit \u0026amp; Full Coverage:\u003c\/strong\u003e hooded design for maximum protection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1493\" data-end=\"1516\"\u003e\n\u003cp data-start=\"1495\" data-end=\"1516\"\u003e\u003cstrong data-start=\"1495\" data-end=\"1514\"\u003eMade in the USA\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1517\" data-end=\"1537\"\u003e\n\u003cp data-start=\"1519\" data-end=\"1537\"\u003eColor: Smoke Gray Camo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1538\" data-end=\"1602\"\u003e\n\u003cp data-start=\"1540\" data-end=\"1602\"\u003eDesigned by \u003cstrong data-start=\"1552\" data-end=\"1600\"\u003eBlueline Surf \u0026amp; Paddle Co., Jupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["4T","XS","S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020029006,"handle":"kids","updated_at":"2026-10-04T07:09:48-04:00","published_at":"2024-10-07T11:58:54-04:00","sort_order":"manual","template_suffix":"kids","published_scope":"global","title":"Blueline Kids Apparel","body_html":"\u003cp\u003eLet your little ones embrace the spirit of adventure with the Blueline Surf and Paddle Co. Kids Collection! Designed for active young explorers, our collection features fun and functional apparel perfect for days spent at the beach, in the water, or exploring the great outdoors. From vibrant swimwear and comfy t-shirts to durable shorts and sun-protective clothing, every piece is crafted from high-quality, kid-friendly materials that stand up to the rigors of play.\u003c\/p\u003e\n\u003cp\u003eWith playful designs and the signature Blueline logo, your kids will love sporting gear that celebrates the joy of the coastal lifestyle. Gear them up for endless summer adventures and watch them make memories in style! Shop our \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-t-shirts\" title=\"Blueline Kids T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-uv-sun-shirts\" title=\"Blueline UV Sun Shirts\"\u003eUV shirts\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-hats\" title=\"Blueline Kids Hats\"\u003eHats\u003c\/a\u003e here!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:58:53-04:00","alt":"Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210504_Panas-9848_13a0126f-990a-4601-b127-6d08a727e0da.jpg?v=1763589009"}},{"id":285019832398,"handle":"kids-uv-sun-shirts","updated_at":"2026-09-24T10:50:06-04:00","published_at":"2024-10-07T11:53:00-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids UV Sun Shirts","body_html":"\u003cp\u003eKeep your little adventurers safe from the sun with Blueline Surf and Paddle Co.'s Kids' UV Sun Shirts! Perfect for long days at the beach, on the water, or exploring the outdoors, these shirts provide essential UV protection while ensuring maximum comfort. Made from lightweight, breathable materials, our sun shirts are designed to keep kids cool and comfortable, allowing them to enjoy every moment of their adventure.\u003c\/p\u003e\n\u003cp\u003eWith fun colors and playful designs featuring the iconic Blueline logo, these shirts not only protect but also let your kids express their love for the beach lifestyle. Equip them with the ultimate sun protection and watch them make lasting memories under the sun!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:52:59-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BluelinexMang-17.jpg?v=1728316379"}},{"id":315892138062,"handle":"uv-shirts-for-boating","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2026-09-17T15:10:31-04:00","sort_order":"most-relevant","template_suffix":null,"published_scope":"global","title":"UV Shirts for Boating","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA day on the boat means sun from above and glare off the water. Shop UV shirts selected for fishing trips, cruising the Intracoastal, and long days offshore. Browse hooded, long-sleeve, and short-sleeve styles to find the coverage that feels right for your day.\u003c\/p\u003e","image":{"created_at":"2026-09-17T15:10:29-04:00","alt":"Man wearing the ANETIK x Blueline Vintage Circle Men’s UV Tech Hoody in White and Navy while boating in Jupiter, Florida","width":1080,"height":1350,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Vintage_Circle_Low_Pro_Tech_Hoody_White_Navy.png?v=1789672230"}}]}
{"item":{"id":7703204692046,"title":"Blueline Gator Lasso Plastic Cup","handle":"blueline-gator-lasso-plastic-cup","description":"\u003cp data-start=\"269\" data-end=\"619\"\u003e\u003cstrong data-start=\"269\" data-end=\"297\"\u003eA true Florida original.\u003c\/strong\u003e The Blueline Gator Lasso Cup celebrates Jupiter’s wild side with a playful design featuring a cowgirl lassoing an alligator against a natural Florida backdrop of palmetto trees. Perfect for your next boat day, paddle session, or backyard party, this reusable 16 oz cup is made to keep the good times flowing.\u003c\/p\u003e\n\u003cul data-start=\"621\" data-end=\"796\"\u003e\n\u003cli data-start=\"621\" data-end=\"651\"\u003e\n\u003cp data-start=\"623\" data-end=\"651\"\u003e16 oz frosted reusable cup\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"652\" data-end=\"694\"\u003e\n\u003cp data-start=\"654\" data-end=\"694\"\u003eIconic “Gator Lasso Blueline Surf and Paddle” design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"695\" data-end=\"742\"\u003e\n\u003cp data-start=\"697\" data-end=\"742\"\u003eEco-friendly, dishwasher safe, and BPA-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"743\" data-end=\"796\"\u003e\n\u003cp data-start=\"745\" data-end=\"796\"\u003eInspired by life on the water in Jupiter, Florida, Palm Beach County\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"798\" data-end=\"968\"\u003eFrom rum runners at Guanabanas to sandbar hangs with friends, this cup is built for the Blueline lifestyle — a mix of adventure, community, and fun in the Palm Beaches.\u003c\/p\u003e\n\u003cp data-start=\"970\" data-end=\"1064\"\u003eGrab your Gator Lasso Cup and bring a little Jupiter with you wherever you go.\u003c\/p\u003e","published_at":"2025-09-12T11:26:05-04:00","created_at":"2025-09-12T11:06:34-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Drinkware","tags":["Gator Lasso","Rum Runner Cup"],"price":200,"price_min":200,"price_max":200,"available":true,"price_varies":false,"compare_at_price":200,"compare_at_price_min":200,"compare_at_price_max":200,"compare_at_price_varies":false,"variants":[{"id":42893693911118,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000129631","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Gator Lasso Plastic Cup","public_title":null,"options":["Default Title"],"price":200,"weight":0,"compare_at_price":200,"inventory_management":"shopify","barcode":"210000129631","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-rum-runner-cup-blueline-surf-jupiter-fl.jpg?v=1757795295"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-rum-runner-cup-blueline-surf-jupiter-fl.jpg?v=1757795295","options":["Title"],"media":[{"alt":"Blueline Surf \u0026 Paddle Gator Lasso Rum Runner Cup featuring a cowgirl lassoing an alligator with Florida palmetto trees in the background – reusable 16 oz frosted cup from Jupiter, Florida surf shop.","id":26525735452750,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-rum-runner-cup-blueline-surf-jupiter-fl.jpg?v=1757795295"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gator-lasso-rum-runner-cup-blueline-surf-jupiter-fl.jpg?v=1757795295","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"269\" data-end=\"619\"\u003e\u003cstrong data-start=\"269\" data-end=\"297\"\u003eA true Florida original.\u003c\/strong\u003e The Blueline Gator Lasso Cup celebrates Jupiter’s wild side with a playful design featuring a cowgirl lassoing an alligator against a natural Florida backdrop of palmetto trees. Perfect for your next boat day, paddle session, or backyard party, this reusable 16 oz cup is made to keep the good times flowing.\u003c\/p\u003e\n\u003cul data-start=\"621\" data-end=\"796\"\u003e\n\u003cli data-start=\"621\" data-end=\"651\"\u003e\n\u003cp data-start=\"623\" data-end=\"651\"\u003e16 oz frosted reusable cup\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"652\" data-end=\"694\"\u003e\n\u003cp data-start=\"654\" data-end=\"694\"\u003eIconic “Gator Lasso Blueline Surf and Paddle” design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"695\" data-end=\"742\"\u003e\n\u003cp data-start=\"697\" data-end=\"742\"\u003eEco-friendly, dishwasher safe, and BPA-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"743\" data-end=\"796\"\u003e\n\u003cp data-start=\"745\" data-end=\"796\"\u003eInspired by life on the water in Jupiter, Florida, Palm Beach County\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"798\" data-end=\"968\"\u003eFrom rum runners at Guanabanas to sandbar hangs with friends, this cup is built for the Blueline lifestyle — a mix of adventure, community, and fun in the Palm Beaches.\u003c\/p\u003e\n\u003cp data-start=\"970\" data-end=\"1064\"\u003eGrab your Gator Lasso Cup and bring a little Jupiter with you wherever you go.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020061774,"handle":"blueline-drinkware","updated_at":"2026-10-06T10:52:34-04:00","published_at":"2024-10-07T11:59:53-04:00","sort_order":"manual","template_suffix":"drinkware","published_scope":"global","title":"Blueline Drinkware","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover Blueline Drinkware designed for life on and around the water. Shop insulated tumblers, cups, koozies, and drinkware for every coastal adventure.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:59:52-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210217_Panas-2727_377451dc-6743-4f38-b90b-9dec33d0d7b5.jpg?v=1728316793"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. 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{"item":{"id":7927653433422,"title":"Blueline FlexFit Hat - Black","handle":"blueline-flexfit-hat-black","description":"\u003cp data-start=\"242\" data-end=\"542\"\u003eThe Blueline FlexFit Hat - Black delivers a clean, versatile look built for life on and around the water. Featuring the iconic Blueline Circle Logo embroidered on the front, this premium performance hat pairs effortlessly with everything from boardshorts and sun shirts to polos and everyday apparel.\u003c\/p\u003e\n\u003cp data-start=\"544\" data-end=\"902\"\u003eBuilt on the industry-leading Flexfit Delta® platform, this hat combines lightweight construction with advanced performance technology designed to keep you comfortable in the Florida heat. Whether you're heading offshore, spending the day at the sandbar, hitting the golf course, or enjoying a sunset happy hour, the Blueline FlexFit Hat is built to keep up.\u003c\/p\u003e\n\u003cp data-start=\"904\" data-end=\"1185\"\u003eStain-Block Technology diffuses sweat throughout the undervisor for faster evaporation, helping prevent unwanted sweat stains. The ActiveGuard™ 3-Layer Sweatband effectively absorbs moisture while Flexfit® Bond Taping helps regulate temperature and reduce odors throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"1187\" data-end=\"1418\"\u003eThe seamless bonded construction creates a modern, streamlined profile without the bulk of traditional stitched panels. Water-repellent fabric provides added protection from salt spray, light rain, and everyday adventures outdoors.\u003c\/p\u003e\n\u003cp data-start=\"1420\" data-end=\"1576\"\u003eWhether you're on the boat, on the course, or exploring the coast, the Blueline FlexFit Hat delivers premium comfort and performance from sunrise to sunset.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"1578\" data-end=\"1590\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"1592\" data-end=\"2006\"\u003e\n\u003cli data-section-id=\"1yzxkc\" data-start=\"1592\" data-end=\"1641\"\u003ePremium Flexfit Delta® performance construction\u003c\/li\u003e\n\u003cli data-section-id=\"1f26erx\" data-start=\"1642\" data-end=\"1676\"\u003eEmbroidered Blueline Circle Logo\u003c\/li\u003e\n\u003cli data-section-id=\"ck0p9v\" data-start=\"1677\" data-end=\"1709\"\u003eLightweight performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1s32le3\" data-start=\"1710\" data-end=\"1738\"\u003eWater-repellent technology\u003c\/li\u003e\n\u003cli data-section-id=\"1rtezkx\" data-start=\"1739\" data-end=\"1790\"\u003eStain-Block Technology helps prevent sweat stains\u003c\/li\u003e\n\u003cli data-section-id=\"1qmwdwj\" data-start=\"1791\" data-end=\"1823\"\u003eActiveGuard™ 3-Layer Sweatband\u003c\/li\u003e\n\u003cli data-section-id=\"1ddlp81\" data-start=\"1824\" data-end=\"1890\"\u003eFlexfit® Bond Taping for temperature regulation and odor control\u003c\/li\u003e\n\u003cli data-section-id=\"jmsuk6\" data-start=\"1891\" data-end=\"1927\"\u003eSeamless bonded panel construction\u003c\/li\u003e\n\u003cli data-section-id=\"8ubti2\" data-start=\"1928\" data-end=\"1956\"\u003eStructured performance fit\u003c\/li\u003e\n\u003cli data-section-id=\"1sjly73\" data-start=\"1957\" data-end=\"1978\"\u003eStretch-fit comfort\u003c\/li\u003e\n\u003cli data-section-id=\"kbxa3\" data-start=\"1979\" data-end=\"2006\"\u003eAvailable in S\/M and L\/XL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2008\" data-end=\"2071\"\u003e\u003cstrong data-start=\"2008\" data-end=\"2071\"\u003eBuilt for Florida heat. Designed for the Jupiter lifestyle.\u003c\/strong\u003e\u003c\/p\u003e","published_at":"2026-05-29T16:43:30-04:00","created_at":"2026-05-29T15:39:01-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - FlexFit Hats","tags":["Black Hat","Blueline FlexFit Hat","Blueline Hat","Blueline Surf and Paddle","Boat Hat","Coastal Apparel","Delta FlexFit","Fishing Hat","FlexFit Hat","Florida Lifestyle","Jupiter Florida","Jupiter Lifestyle","Men's Hat","Outdoor Hat","Paddleboarding","Performance Hat","Performance Headwear","Stretch Fit Hat","Water Repellent Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43814127534158,"title":"L\/XL","option1":"L\/XL","option2":null,"option3":null,"sku":"210000117797","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline FlexFit Hat - Black - L\/XL","public_title":"L\/XL","options":["L\/XL"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000117797","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43814127566926,"title":"S\/M","option1":"S\/M","option2":null,"option3":null,"sku":"210000117798","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline FlexFit Hat - Black - S\/M","public_title":"S\/M","options":["S\/M"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000117798","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-flexfit-hat-black-front-2.jpg?v=1780265710"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-flexfit-hat-black-front-2.jpg?v=1780265710","options":["Size"],"media":[{"alt":"Black Blueline FlexFit performance hat featuring the embroidered Blueline Circle Logo, designed for boating, golf, paddleboarding, fishing, and outdoor adventures in Jupiter, Florida.","id":38183894581326,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-flexfit-hat-black-front-2.jpg?v=1780265710"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-flexfit-hat-black-front-2.jpg?v=1780265710","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"242\" data-end=\"542\"\u003eThe Blueline FlexFit Hat - Black delivers a clean, versatile look built for life on and around the water. Featuring the iconic Blueline Circle Logo embroidered on the front, this premium performance hat pairs effortlessly with everything from boardshorts and sun shirts to polos and everyday apparel.\u003c\/p\u003e\n\u003cp data-start=\"544\" data-end=\"902\"\u003eBuilt on the industry-leading Flexfit Delta® platform, this hat combines lightweight construction with advanced performance technology designed to keep you comfortable in the Florida heat. Whether you're heading offshore, spending the day at the sandbar, hitting the golf course, or enjoying a sunset happy hour, the Blueline FlexFit Hat is built to keep up.\u003c\/p\u003e\n\u003cp data-start=\"904\" data-end=\"1185\"\u003eStain-Block Technology diffuses sweat throughout the undervisor for faster evaporation, helping prevent unwanted sweat stains. The ActiveGuard™ 3-Layer Sweatband effectively absorbs moisture while Flexfit® Bond Taping helps regulate temperature and reduce odors throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"1187\" data-end=\"1418\"\u003eThe seamless bonded construction creates a modern, streamlined profile without the bulk of traditional stitched panels. Water-repellent fabric provides added protection from salt spray, light rain, and everyday adventures outdoors.\u003c\/p\u003e\n\u003cp data-start=\"1420\" data-end=\"1576\"\u003eWhether you're on the boat, on the course, or exploring the coast, the Blueline FlexFit Hat delivers premium comfort and performance from sunrise to sunset.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"1578\" data-end=\"1590\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"1592\" data-end=\"2006\"\u003e\n\u003cli data-section-id=\"1yzxkc\" data-start=\"1592\" data-end=\"1641\"\u003ePremium Flexfit Delta® performance construction\u003c\/li\u003e\n\u003cli data-section-id=\"1f26erx\" data-start=\"1642\" data-end=\"1676\"\u003eEmbroidered Blueline Circle Logo\u003c\/li\u003e\n\u003cli data-section-id=\"ck0p9v\" data-start=\"1677\" data-end=\"1709\"\u003eLightweight performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1s32le3\" data-start=\"1710\" data-end=\"1738\"\u003eWater-repellent technology\u003c\/li\u003e\n\u003cli data-section-id=\"1rtezkx\" data-start=\"1739\" data-end=\"1790\"\u003eStain-Block Technology helps prevent sweat stains\u003c\/li\u003e\n\u003cli data-section-id=\"1qmwdwj\" data-start=\"1791\" data-end=\"1823\"\u003eActiveGuard™ 3-Layer Sweatband\u003c\/li\u003e\n\u003cli data-section-id=\"1ddlp81\" data-start=\"1824\" data-end=\"1890\"\u003eFlexfit® Bond Taping for temperature regulation and odor control\u003c\/li\u003e\n\u003cli data-section-id=\"jmsuk6\" data-start=\"1891\" data-end=\"1927\"\u003eSeamless bonded panel construction\u003c\/li\u003e\n\u003cli data-section-id=\"8ubti2\" data-start=\"1928\" data-end=\"1956\"\u003eStructured performance fit\u003c\/li\u003e\n\u003cli data-section-id=\"1sjly73\" data-start=\"1957\" data-end=\"1978\"\u003eStretch-fit comfort\u003c\/li\u003e\n\u003cli data-section-id=\"kbxa3\" data-start=\"1979\" data-end=\"2006\"\u003eAvailable in S\/M and L\/XL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2008\" data-end=\"2071\"\u003e\u003cstrong data-start=\"2008\" data-end=\"2071\"\u003eBuilt for Florida heat. Designed for the Jupiter lifestyle.\u003c\/strong\u003e\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["L\/XL","S\/M"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":309821767758,"handle":"the-golf-dad","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-06-02T14:20:09-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Golf Dad","body_html":"\u003cp data-start=\"155\" data-end=\"218\"\u003eFor the dad who'd rather be chasing birdies than sitting still.\u003c\/p\u003e\n\u003cp data-start=\"220\" data-end=\"558\"\u003eThe Golf Dad Collection brings together premium polos, lightweight layers, performance hats, golf towels, and gift ideas built for days on the course and evenings at the clubhouse. Whether he's playing a quick nine after work, teeing it up with friends on the weekend, or planning a golf trip, these are the essentials he'll actually use.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"745\"\u003eFeaturing performance fabrics, coastal-inspired style, and the relaxed Jupiter lifestyle, every piece in this collection is designed to move seamlessly from the first tee to happy hour.\u003c\/p\u003e\n\u003cp data-start=\"747\" data-end=\"834\"\u003ePerfect for Father's Day, birthdays, retirement gifts, and year-round golf enthusiasts.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"836\" data-end=\"852\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"853\" data-end=\"997\"\u003e\n\u003cli data-section-id=\"1njfze6\" data-start=\"853\" data-end=\"878\"\u003eGolfing in Florida heat\u003c\/li\u003e\n\u003cli data-section-id=\"nf2gbq\" data-start=\"879\" data-end=\"891\"\u003eGolf trips\u003c\/li\u003e\n\u003cli data-section-id=\"15qmeua\" data-start=\"892\" data-end=\"910\"\u003eClub tournaments\u003c\/li\u003e\n\u003cli data-section-id=\"1va4xqi\" data-start=\"911\" data-end=\"927\"\u003eWeekend rounds\u003c\/li\u003e\n\u003cli data-section-id=\"y7pr26\" data-start=\"928\" data-end=\"947\"\u003ePractice sessions\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"948\" data-end=\"968\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003cli data-section-id=\"dh9620\" data-start=\"969\" data-end=\"997\"\u003eCoastal country club style\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:43:11-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427_d801a11a-c6b4-40ca-91ec-8463857c2561.jpg?v=1780497791"}}]}
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From vibrant swimwear and comfy t-shirts to durable shorts and sun-protective clothing, every piece is crafted from high-quality, kid-friendly materials that stand up to the rigors of play.\u003c\/p\u003e\n\u003cp\u003eWith playful designs and the signature Blueline logo, your kids will love sporting gear that celebrates the joy of the coastal lifestyle. Gear them up for endless summer adventures and watch them make memories in style! Shop our \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-t-shirts\" title=\"Blueline Kids T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-uv-sun-shirts\" title=\"Blueline UV Sun Shirts\"\u003eUV shirts\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-hats\" title=\"Blueline Kids Hats\"\u003eHats\u003c\/a\u003e here!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:58:53-04:00","alt":"Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. 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Shop hacky sacks, JUP stickers, YETIs, Turtlebox speakers, towels, gifts, and everyday beach essentials.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1535,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_Aug_12_2026_02_00_53_PM.png?v=1786559334"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020061774,"handle":"blueline-drinkware","updated_at":"2026-10-06T10:52:34-04:00","published_at":"2024-10-07T11:59:53-04:00","sort_order":"manual","template_suffix":"drinkware","published_scope":"global","title":"Blueline Drinkware","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover Blueline Drinkware designed for life on and around the water. Shop insulated tumblers, cups, koozies, and drinkware for every coastal adventure.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:59:52-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210217_Panas-2727_377451dc-6743-4f38-b90b-9dec33d0d7b5.jpg?v=1728316793"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":305423220814,"handle":"spring-break-gear-guide","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-03-10T12:50:23-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Spring Break Gear Guide","body_html":"\u003cp\u003eAll your must have products for Spring Break 2026 in one place. Gear up and start packing your bags today. \u003c\/p\u003e","image":{"created_at":"2026-03-10T14:21:48-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-123_1.jpg?v=1773166908"}},{"id":309822226510,"handle":"the-fishing-dad","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-06-02T14:37:38-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Fishing Dad","body_html":"\u003cp data-start=\"156\" data-end=\"247\"\u003eBuilt for early mornings, tight lines, and stories that get better every time they're told.\u003c\/p\u003e\n\u003cp data-start=\"249\" data-end=\"604\"\u003eThe Fishing Dad Collection features performance sun shirts, technical fishing apparel, coastal lifestyle gear, hats, accessories, and gift ideas designed for dads who feel most at home on the water. Whether he's running offshore, cruising the Intracoastal, heading to the sandbar, or casting from the dock, these are the pieces he'll reach for every trip.\u003c\/p\u003e\n\u003cp data-start=\"606\" data-end=\"808\"\u003eInspired by the boating and fishing lifestyle of Jupiter, Florida, this collection combines sun protection, comfort, and performance with the laid-back coastal style Blueline Surf \u0026amp; Paddle is known for.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"911\"\u003eFrom Father's Day gifts to everyday fishing essentials, you'll find gear built for life on the water.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"913\" data-end=\"929\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"930\" data-end=\"1051\"\u003e\n\u003cli data-section-id=\"1u04iog\" data-start=\"930\" data-end=\"948\"\u003eOffshore fishing\u003c\/li\u003e\n\u003cli data-section-id=\"syiamw\" data-start=\"949\" data-end=\"966\"\u003eInshore fishing\u003c\/li\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"967\" data-end=\"976\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"1neysr2\" data-start=\"977\" data-end=\"991\"\u003eSandbar days\u003c\/li\u003e\n\u003cli data-section-id=\"da2vir\" data-start=\"992\" data-end=\"1014\"\u003eDockside happy hours\u003c\/li\u003e\n\u003cli data-section-id=\"1iqjqq9\" data-start=\"1015\" data-end=\"1030\"\u003eBahamas trips\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"1031\" data-end=\"1051\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:39:00-04:00","alt":null,"width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-086_370cfd20-8c8d-4de4-aa6d-c0c3ae98e8ac.jpg?v=1780497598"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}},{"id":303986081870,"handle":"valentines-day-gifts-for-him","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-02-04T09:42:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Him","body_html":"\u003ch3 data-start=\"331\" data-end=\"364\"\u003eValentine’s Day Gifts for Him\u003c\/h3\u003e\n\u003cp data-start=\"365\" data-end=\"558\"\u003eFinding the right gift doesn’t have to be complicated. Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
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Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":311534583886,"handle":"blueline-surf-paddle-x-vineyard-vines-collection","updated_at":"2026-09-24T10:50:10-04:00","published_at":"2026-06-17T11:22:48-04:00","sort_order":"most-relevant","template_suffix":"blueline-x-vineyard-vines","published_scope":"global","title":"Blueline Surf \u0026 Paddle x Vineyard Vines Collection","body_html":"\u003cp\u003eWelcome to the official home of the limited-edition \u003cstrong\u003eBlueline Surf \u0026amp; Paddle Co. x Vineyard Vines partnership\u003c\/strong\u003e. We have teamed up with one of America's premier coastal heritage brands to design a custom, exclusive line of premium retail apparel built specifically for the local \u003cstrong\u003eJupiter lifestyle\u003c\/strong\u003e. This collection merges Vineyard Vines' iconic, world-renowned comfort fabrics with the laid-back, authentic surf and paddleboard culture that defines \u003cstrong\u003eJupiter, Florida.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery single piece in this collaborative lineup is engineered to transition effortlessly from an early morning paddle past the historic \u003cstrong\u003eJupiter Inlet Lighthouse\u003c\/strong\u003e to a casual dinner on the water at Guanabanas. Crafted from breathable performance fibers and high-grade cotton blends, these garments ensure you stay cool, comfortable, and looking sharp beneath the intense South Florida sun. Because this is an exclusive, small-batch release, these co-branded items are available only through our physical \u003cstrong\u003eJupiter surf shop\u003c\/strong\u003e or our official online store. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003ePremium Coastal Men's Inventory \u0026amp; Performance Gear\u003c\/h2\u003e\n\u003cp\u003eTo help you navigate our exclusive collaboration, we have categorized the inventory into distinct apparel segments designed to meet your lifestyle needs—whether you are looking for top-tier sun protection out on the Atlantic ocean or a crisp, high-end look for the local golf course.\u003c\/p\u003e\n\u003ctable border=\"1\" cellpadding=\"8\" style=\"border-collapse: collapse; width: 100%; border-color: #d1d5db; font-family: Arial, sans-serif;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #f3f4f6; text-align: left;\"\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eApparel Category\u003c\/th\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eProduct Details \u0026amp; Material Specs\u003c\/th\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eBest For \/ Lifestyle Intent\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003eCustom Logo T-Shirts\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003e100% ultra-soft ring-spun cotton and lightweight premium blend t-shirts. Features the iconic Vineyard Vines Whale customized with exclusive Blueline custom surfboard artwork and Jupiter, FL local labeling.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eEveryday casual wear, beach days, boat launches, and relaxed coastal lifestyle outfitting.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9fafb;\"\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003ePerformance Golf Polos\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eMoisture-wicking, breathable synthetic stretch fabrics with built-in UV shirts properties and classic fold-over collars. Designed to resist odor and maintain structure in high South Florida humidity.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eHitting the links, afternoon business meetings, waterfront dinners, and Father's Day gifting.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003eLightweight Quarter-Zips\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003ePremium performance pullover quarter-zips featuring subtle co-branded embroidery. Offers flexible athletic sizing, moisture management, and light insulation.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eEarly morning boat cruises, sunset beach walks, offshore fishing layers, and cooler coastal evenings.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eFlexible Shopping \u0026amp; Local Jupiter Pickup Options\u003c\/h2\u003e\n\u003cp\u003eWe make it entirely frictionless for both local South Florida residents and out-of-town holiday shoppers to secure their limited gear before inventory runs out. For those shopping within Palm Beach County who want to skip shipping transit delays or avoid missing tight shipping deadlines, simply select \u003cstrong\u003eFree In-Store Pickup\u003c\/strong\u003e or \u003cstrong\u003eCurbside Pickup\u003c\/strong\u003e during online checkout. Our dedicated dock team will pack your exclusive apparel items right inside our physical retail warehouse, situated directly across from the iconic Guanabanas restaurant, ensuring your order is ready for immediate collection[cite: 153, 168]. Enjoy world-class shipping speeds or premium, face-to-face local service today!\u003c\/p\u003e","image":{"created_at":"2026-06-17T11:22:47-04:00","alt":null,"width":732,"height":1097,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vineyard-vines-blueline-storefront-lighthouse-tshirt-white-cap.jpg?v=1781709768"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7493435719758,"title":"Blueline USA Flag Performance Hat – Navy \/ White","handle":"blueline-usa-flag-performance-hat-navy-white","description":"\u003cp\u003eThe Blueline USA Flag Performance Hat – Navy \/ White combines lightweight comfort, breathable performance, and timeless American style. Featuring a bold USA flag patch on a clean navy and white colorway, this hat was built for long days on the water and everyday coastal living.\u003c\/p\u003e\n\u003cp\u003eDesigned with lightweight performance materials, this hat is ready for boating, paddleboarding, beach days, fishing trips, and everything in between. The breathable construction helps keep you comfortable in the Florida heat while the adjustable fit provides all-day wearability.\u003c\/p\u003e\n\u003cp\u003eFeatures\u003c\/p\u003e\n\u003cp\u003e• Lightweight performance construction\u003cbr\u003e• Breathable, moisture-wicking comfort\u003cbr\u003e• Structured front panel\u003cbr\u003e• Adjustable snapback closure\u003cbr\u003e• USA Flag patch design\u003cbr\u003e• Navy and White colorway\u003cbr\u003e• Built for Florida sun and coastal adventures\u003c\/p\u003e\n\u003cp\u003ePerfect For\u003c\/p\u003e\n\u003cp\u003e• Boating\u003cbr\u003e• Beach Days\u003cbr\u003e• Paddleboarding\u003cbr\u003e• Fishing\u003cbr\u003e• Travel\u003cbr\u003e• Everyday Wear\u003c\/p\u003e\n\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. | Jupiter, Florida\u003cbr\u003e\u003c\/p\u003e","published_at":"2024-11-09T14:59:16-05:00","created_at":"2024-10-27T13:27:40-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":["american flag hat","mens hat","patriotic hat","snapback hat","surf hat","usa flag hat","white hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41967262466126,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000072236","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline USA Flag Performance Hat – Navy \/ White","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-usa-flag-performance-hat-navy-white-front.jpg?v=1781037781","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-usa-flag-performance-hat-navy-white-angle.png?v=1781037803","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-usa-flag-performance-hat-navy-white-side.png?v=1781037852"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-usa-flag-performance-hat-navy-white-front.jpg?v=1781037781","options":["Title"],"media":[{"alt":"Blueline USA Flag Performance Hat in Navy and White featuring an American flag patch and lightweight performance construction.","id":27126374563918,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-usa-flag-performance-hat-navy-white-front.jpg?v=1781037781"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-usa-flag-performance-hat-navy-white-front.jpg?v=1781037781","width":2848},{"alt":"Front view of the Blueline USA Flag Performance Hat in Navy and White with embroidered American flag patch.","id":31696663281742,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-usa-flag-performance-hat-navy-white-angle.png?v=1781037803"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-usa-flag-performance-hat-navy-white-angle.png?v=1781037803","width":1080},{"alt":"Side profile of the Blueline USA Flag Performance Hat in Navy and White designed for boating, beach days, and outdoor adventures.","id":31696663314510,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-usa-flag-performance-hat-navy-white-side.png?v=1781037852"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-usa-flag-performance-hat-navy-white-side.png?v=1781037852","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Blueline USA Flag Performance Hat – Navy \/ White combines lightweight comfort, breathable performance, and timeless American style. Featuring a bold USA flag patch on a clean navy and white colorway, this hat was built for long days on the water and everyday coastal living.\u003c\/p\u003e\n\u003cp\u003eDesigned with lightweight performance materials, this hat is ready for boating, paddleboarding, beach days, fishing trips, and everything in between. The breathable construction helps keep you comfortable in the Florida heat while the adjustable fit provides all-day wearability.\u003c\/p\u003e\n\u003cp\u003eFeatures\u003c\/p\u003e\n\u003cp\u003e• Lightweight performance construction\u003cbr\u003e• Breathable, moisture-wicking comfort\u003cbr\u003e• Structured front panel\u003cbr\u003e• Adjustable snapback closure\u003cbr\u003e• USA Flag patch design\u003cbr\u003e• Navy and White colorway\u003cbr\u003e• Built for Florida sun and coastal adventures\u003c\/p\u003e\n\u003cp\u003ePerfect For\u003c\/p\u003e\n\u003cp\u003e• Boating\u003cbr\u003e• Beach Days\u003cbr\u003e• Paddleboarding\u003cbr\u003e• Fishing\u003cbr\u003e• Travel\u003cbr\u003e• Everyday Wear\u003c\/p\u003e\n\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. | Jupiter, Florida\u003cbr\u003e\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":311464034382,"handle":"the-americana-edit","updated_at":"2026-09-24T10:50:10-04:00","published_at":"2026-06-16T10:55:13-04:00","sort_order":"manual","template_suffix":"the-americana-edit","published_scope":"global","title":"The Americana Edit: Blueline Surf and Paddle x 250 Years of America","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eIt’s the season of bottle rockets, American flags, and celebrating the freedom to live the Jupiter lifestyle. From long days on the boat ending on the sandbar to backyard BBQs to adventures to the Bahamas, your Blueline and Americana edit is here. For you to wear however you choose.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2026-06-18T09:29:05-04:00","alt":"Americana Edit limited-edition July 4th t-shirts and custom patriotic hats on display down the street from the Jupiter Inlet Lighthouse in Jupiter, Florida.","width":1524,"height":1142,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Screenshot_2026-06-23_at_2.48.16_PM.png?v=1782255181"}}]}
{"item":{"id":7492505043022,"title":"Blueline USA Flag Performance Hat – Olive Blackout","handle":"blueline-usa-flag-performance-hat-olive-blackout","description":"\u003cp\u003eThe Blueline USA Flag Performance Hat – Olive Blackout delivers lightweight comfort, all-day breathability, and understated patriotic style. Featuring a tonal blacked-out American flag patch paired with an olive performance construction, this hat was designed for long days on the water and everyday coastal living.\u003c\/p\u003e\n\u003cp\u003eBuilt with lightweight performance materials, this hat excels whether you're running offshore, paddleboarding the Intracoastal, fishing the Jupiter Inlet, or spending the afternoon at the sandbar. The breathable design and adjustable fit provide comfort from sunrise boat runs to sunset beach walks.\u003c\/p\u003e\n\u003cp\u003eFeatures\u003c\/p\u003e\n\u003cp\u003e• Lightweight performance construction\u003cbr\u003e• Breathable, moisture-wicking comfort\u003cbr\u003e• Structured front panel\u003cbr\u003e• Adjustable snapback closure\u003cbr\u003e• Blacked-out USA Flag patch\u003cbr\u003e• Olive performance fabric\u003cbr\u003e• Built for Florida sun and coastal adventures\u003c\/p\u003e\n\u003cp\u003ePerfect For\u003c\/p\u003e\n\u003cp\u003e• Boating\u003cbr\u003e• Beach Days\u003cbr\u003e• Paddleboarding\u003cbr\u003e• Fishing\u003cbr\u003e• Travel\u003cbr\u003e• Everyday Wear\u003c\/p\u003e\n\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. | Jupiter, Florida\u003cbr\u003e\u003c\/p\u003e","published_at":"2024-11-09T14:59:10-05:00","created_at":"2024-10-25T13:04:06-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":["american flag hat","mens hat","olive blackout hat","patriotic hat","snapback hat","surf hat","usa flag hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962534731854,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000107731","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline USA Flag Performance Hat – Olive Blackout","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-usa-flag-performance-hat-olive-blackout-front.jpg?v=1781037461"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-usa-flag-performance-hat-olive-blackout-front.jpg?v=1781037461","options":["Title"],"media":[{"alt":"Blueline USA Flag Performance Hat in Olive featuring a blacked-out American flag patch and lightweight performance construction.","id":25036380307534,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-usa-flag-performance-hat-olive-blackout-front.jpg?v=1781037461"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-usa-flag-performance-hat-olive-blackout-front.jpg?v=1781037461","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Blueline USA Flag Performance Hat – Olive Blackout delivers lightweight comfort, all-day breathability, and understated patriotic style. Featuring a tonal blacked-out American flag patch paired with an olive performance construction, this hat was designed for long days on the water and everyday coastal living.\u003c\/p\u003e\n\u003cp\u003eBuilt with lightweight performance materials, this hat excels whether you're running offshore, paddleboarding the Intracoastal, fishing the Jupiter Inlet, or spending the afternoon at the sandbar. The breathable design and adjustable fit provide comfort from sunrise boat runs to sunset beach walks.\u003c\/p\u003e\n\u003cp\u003eFeatures\u003c\/p\u003e\n\u003cp\u003e• Lightweight performance construction\u003cbr\u003e• Breathable, moisture-wicking comfort\u003cbr\u003e• Structured front panel\u003cbr\u003e• Adjustable snapback closure\u003cbr\u003e• Blacked-out USA Flag patch\u003cbr\u003e• Olive performance fabric\u003cbr\u003e• Built for Florida sun and coastal adventures\u003c\/p\u003e\n\u003cp\u003ePerfect For\u003c\/p\u003e\n\u003cp\u003e• Boating\u003cbr\u003e• Beach Days\u003cbr\u003e• Paddleboarding\u003cbr\u003e• Fishing\u003cbr\u003e• Travel\u003cbr\u003e• Everyday Wear\u003c\/p\u003e\n\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. | Jupiter, Florida\u003cbr\u003e\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":311464034382,"handle":"the-americana-edit","updated_at":"2026-09-24T10:50:10-04:00","published_at":"2026-06-16T10:55:13-04:00","sort_order":"manual","template_suffix":"the-americana-edit","published_scope":"global","title":"The Americana Edit: Blueline Surf and Paddle x 250 Years of America","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eIt’s the season of bottle rockets, American flags, and celebrating the freedom to live the Jupiter lifestyle. From long days on the boat ending on the sandbar to backyard BBQs to adventures to the Bahamas, your Blueline and Americana edit is here. For you to wear however you choose.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2026-06-18T09:29:05-04:00","alt":"Americana Edit limited-edition July 4th t-shirts and custom patriotic hats on display down the street from the Jupiter Inlet Lighthouse in Jupiter, Florida.","width":1524,"height":1142,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Screenshot_2026-06-23_at_2.48.16_PM.png?v=1782255181"}}]}
{"item":{"id":7677738909774,"title":"OG Logo Youth OT UV LS HSCM Hthr. Smoke Camo","handle":"og-logo-youth-ot-uv-ls-hscm-hthr-smoke-camo","description":null,"published_at":"2025-08-13T14:46:05-04:00","created_at":"2025-08-13T14:43:32-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Kids' - UV - UV Shirts","tags":[],"price":4500,"price_min":4500,"price_max":4500,"available":true,"price_varies":false,"compare_at_price":4200,"compare_at_price_min":4200,"compare_at_price_max":4200,"compare_at_price_varies":false,"variants":[{"id":42782732189774,"title":"2T","option1":"2T","option2":null,"option3":null,"sku":"210000146602","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Logo Youth OT UV LS HSCM Hthr. Smoke Camo - 2T","public_title":"2T","options":["2T"],"price":4500,"weight":0,"compare_at_price":4200,"inventory_management":"shopify","barcode":"210000146602","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42782732157006,"title":"4T","option1":"4T","option2":null,"option3":null,"sku":"210000146601","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Logo Youth OT UV LS HSCM Hthr. Smoke Camo - 4T","public_title":"4T","options":["4T"],"price":4500,"weight":0,"compare_at_price":4200,"inventory_management":"shopify","barcode":"210000146601","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42782732124238,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"210000146600","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Logo Youth OT UV LS HSCM Hthr. Smoke Camo - XS","public_title":"XS","options":["XS"],"price":4500,"weight":0,"compare_at_price":4200,"inventory_management":"shopify","barcode":"210000146600","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42782732091470,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000146599","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Logo Youth OT UV LS HSCM Hthr. Smoke Camo - S","public_title":"S","options":["S"],"price":4500,"weight":0,"compare_at_price":4200,"inventory_management":"shopify","barcode":"210000146599","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42782732025934,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000146598","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Logo Youth OT UV LS HSCM Hthr. Smoke Camo - M","public_title":"M","options":["M"],"price":4500,"weight":0,"compare_at_price":4200,"inventory_management":"shopify","barcode":"210000146598","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42782731993166,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000146597","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Logo Youth OT UV LS HSCM Hthr. Smoke Camo - L","public_title":"L","options":["L"],"price":4500,"weight":0,"compare_at_price":4200,"inventory_management":"shopify","barcode":"210000146597","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42782731927630,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000146596","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Logo Youth OT UV LS HSCM Hthr. Smoke Camo - XL","public_title":"XL","options":["XL"],"price":4500,"weight":0,"compare_at_price":4200,"inventory_management":"shopify","barcode":"210000146596","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0146.jpg?v=1785257769","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0136.jpg?v=1785257787","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_40.png?v=1762797086","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_39.png?v=1762797085"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0146.jpg?v=1785257769","options":["Size"],"media":[{"alt":null,"id":39342033567822,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0146.jpg?v=1785257769"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0146.jpg?v=1785257769","width":2848},{"alt":null,"id":39342034518094,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0136.jpg?v=1785257787"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0136.jpg?v=1785257787","width":2848},{"alt":null,"id":28380841508942,"position":3,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_40.png?v=1762797086"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_40.png?v=1762797086","width":1080},{"alt":null,"id":28380841541710,"position":4,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_39.png?v=1762797085"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_39.png?v=1762797085","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Size","position":1,"values":["2T","4T","XS","S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020029006,"handle":"kids","updated_at":"2026-10-04T07:09:48-04:00","published_at":"2024-10-07T11:58:54-04:00","sort_order":"manual","template_suffix":"kids","published_scope":"global","title":"Blueline Kids Apparel","body_html":"\u003cp\u003eLet your little ones embrace the spirit of adventure with the Blueline Surf and Paddle Co. Kids Collection! Designed for active young explorers, our collection features fun and functional apparel perfect for days spent at the beach, in the water, or exploring the great outdoors. From vibrant swimwear and comfy t-shirts to durable shorts and sun-protective clothing, every piece is crafted from high-quality, kid-friendly materials that stand up to the rigors of play.\u003c\/p\u003e\n\u003cp\u003eWith playful designs and the signature Blueline logo, your kids will love sporting gear that celebrates the joy of the coastal lifestyle. Gear them up for endless summer adventures and watch them make memories in style! Shop our \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-t-shirts\" title=\"Blueline Kids T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-uv-sun-shirts\" title=\"Blueline UV Sun Shirts\"\u003eUV shirts\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-hats\" title=\"Blueline Kids Hats\"\u003eHats\u003c\/a\u003e here!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:58:53-04:00","alt":"Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210504_Panas-9848_13a0126f-990a-4601-b127-6d08a727e0da.jpg?v=1763589009"}},{"id":285019832398,"handle":"kids-uv-sun-shirts","updated_at":"2026-09-24T10:50:06-04:00","published_at":"2024-10-07T11:53:00-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids UV Sun Shirts","body_html":"\u003cp\u003eKeep your little adventurers safe from the sun with Blueline Surf and Paddle Co.'s Kids' UV Sun Shirts! Perfect for long days at the beach, on the water, or exploring the outdoors, these shirts provide essential UV protection while ensuring maximum comfort. Made from lightweight, breathable materials, our sun shirts are designed to keep kids cool and comfortable, allowing them to enjoy every moment of their adventure.\u003c\/p\u003e\n\u003cp\u003eWith fun colors and playful designs featuring the iconic Blueline logo, these shirts not only protect but also let your kids express their love for the beach lifestyle. Equip them with the ultimate sun protection and watch them make lasting memories under the sun!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:52:59-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BluelinexMang-17.jpg?v=1728316379"}}]}
{"item":{"id":7735260250190,"title":"JUP Cotton Twill Hat Frost \/ Carolina LC C","handle":"jup-cotton-twill-hat-frost-carolina-lc-c","description":null,"published_at":"2025-10-15T15:25:52-04:00","created_at":"2025-10-15T15:16:33-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041320632398,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147173","requires_shipping":true,"taxable":true,"featured_image":{"id":35766076244046,"product_id":7735260250190,"position":1,"created_at":"2025-10-15T15:16:31-04:00","updated_at":"2025-10-15T15:16:34-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794","variant_ids":[43041320632398]},"available":false,"name":"JUP Cotton Twill Hat Frost \/ Carolina LC C","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147173","featured_media":{"alt":null,"id":27091023495246,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794","options":["Title"],"media":[{"alt":null,"id":27091023495246,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-10-05T15:26:45-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"womens","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}},{"id":317042262094,"handle":"womens-hats","updated_at":"2026-10-06T09:18:52-04:00","published_at":"2026-10-06T08:47:43-04:00","sort_order":"manual","template_suffix":null,"published_scope":"global","title":"Women's Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan\u003eWomen’s \u003c\/span\u003e\u003cspan\u003eHats \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003eJUP \u003c\/span\u003e\u003cspan\u003eLifestyle\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eShop \u003c\/span\u003e\u003cspan\u003ewomen’s \u003c\/span\u003e\u003cspan\u003ehats \u003c\/span\u003e\u003cspan\u003emade \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003esunny \u003c\/span\u003e\u003cspan\u003edays \u003c\/span\u003e\u003cspan\u003ein \u003c\/span\u003e\u003cspan\u003eJupiter, \u003c\/span\u003e\u003cspan\u003eFlorida \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003ewherever \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003ewater \u003c\/span\u003e\u003cspan\u003etakes \u003c\/span\u003e\u003cspan\u003eyou. \u003c\/span\u003e\u003cspan\u003eExplore \u003c\/span\u003e\u003cspan\u003eBlueline \u003c\/span\u003e\u003cspan\u003etrucker \u003c\/span\u003e\u003cspan\u003ehats, \u003c\/span\u003e\u003cspan\u003erope \u003c\/span\u003e\u003cspan\u003ehats, \u003c\/span\u003e\u003cspan\u003ebaseball \u003c\/span\u003e\u003cspan\u003ecaps, \u003c\/span\u003e\u003cspan\u003evisors \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003elaid-\u003c\/span\u003e\u003cspan\u003eback \u003c\/span\u003e\u003cspan\u003ecoastal \u003c\/span\u003e\u003cspan\u003estyles \u003c\/span\u003e\u003cspan\u003edesigned \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003ebeach, \u003c\/span\u003e\u003cspan\u003eboat, \u003c\/span\u003e\u003cspan\u003epaddleboard \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003eeveryday \u003c\/span\u003e\u003cspan\u003ewear.\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2026-10-06T09:10:41-04:00","alt":"","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-031_1.jpg?v=1791292242"}}]}
{"item":{"id":7594761453646,"title":"Blueline Post Card","handle":"blueline-post-card","description":"","published_at":"2025-08-07T12:23:07-04:00","created_at":"2025-04-04T14:30:13-04:00","vendor":"Messy Heart Studio","type":"Art","tags":["Blueline Surf + Paddle Co.","lightspeed","test"],"price":299,"price_min":299,"price_max":299,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42364707799118,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000141587","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Post Card","public_title":null,"options":["Default Title"],"price":299,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000141587","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2025-04-04at2.24.11PM.png?v=1753276366"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2025-04-04at2.24.11PM.png?v=1753276366","options":["Title"],"media":[{"alt":null,"id":25727023087694,"position":1,"preview_image":{"aspect_ratio":1.223,"height":1012,"width":1238,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2025-04-04at2.24.11PM.png?v=1753276366"},"aspect_ratio":1.223,"height":1012,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2025-04-04at2.24.11PM.png?v=1753276366","width":1238}],"requires_selling_plan":false,"selling_plan_groups":[],"content":""},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027879502,"handle":"jupiter-accessories","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-09-11T11:22:14-04:00","sort_order":"manual","template_suffix":"accessories","published_scope":"global","title":"Accessories","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover Jupiter accessories inspired by living in beautiful South Florida, where everyday feels like a vacation. Shop hacky sacks, JUP stickers, YETIs, Turtlebox speakers, towels, gifts, and everyday beach essentials.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1535,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_Aug_12_2026_02_00_53_PM.png?v=1786559334"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7492505632846,"title":"Silipint OG Blueline Circle Logo Silicone Rocks Glass - Moonbeam","handle":"silipint-og-blueline-circle-logo-silicone-rocks-glass-moonbeam","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eClassic design meets everyday durability in the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSilipint OG Blueline Circle Logo Silicone Rocks Glass\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Featuring our original Blueline Circle Logo on Silipint's signature Moonbeam colorway, this reusable rocks glass is made for boat days, beach gatherings, backyard barbecues, and evenings around the fire pit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCrafted from premium food-grade silicone, it's lightweight, flexible, and virtually unbreakable, making it the perfect alternative to traditional glassware. Whether you're enjoying a bourbon after a day offshore, mixing cocktails at the sandbar, or relaxing by the pool, this rocks glass is built for wherever the coastal lifestyle takes you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned for those who spend more time outdoors than indoors, it's a simple way to reduce single-use waste while enjoying your favorite drink.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eAuthentic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSilipint®\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e reusable silicone rocks glass\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFeatures the original Blueline Circle Logo\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePremium food-grade silicone construction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVirtually unbreakable and lightweight\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComfortable, non-slip grip\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSafe for hot and cold beverages\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMoonbeam colorway\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eA sustainable alternative to fragile glassware\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003ePerfect For\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBoat Days\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSandbar Gatherings\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBeach Bonfires\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePoolside Cocktails\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBackyard Barbecues\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCamping\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRV Travel\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTailgating\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOutdoor Concerts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEveryday Coastal Living\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eWhy Choose a Silicone Rocks Glass?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditional rocks glasses are great at home, but they don't belong everywhere. The \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSilipint OG Blueline Circle Logo Silicone Rocks Glass\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers the familiar feel of a classic cocktail glass while offering the durability of premium food-grade silicone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt won't shatter if dropped on the dock, the deck of your boat, around the pool, or at the campsite, making it an ideal companion for every outdoor adventure.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eFeatures\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePremium food-grade silicone\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFlexible, durable construction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVirtually unbreakable\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLightweight and easy to pack\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComfortable grip\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for hot and cold beverages\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReusable and environmentally friendly\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eCare Instructions\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDishwasher safe (top rack recommended)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHand wash with warm water and mild soap if preferred\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAllow to dry completely before storing\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eWhy We Chose It\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe original Blueline Circle Logo has represented our brand since the beginning. Pairing it with a Silipint Rocks Glass creates durable drinkware that's just as comfortable on the boat, at the beach, around the fire pit, or relaxing on the patio. It's one of those products you'll find yourself reaching for every chance you get.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eAbout Silipint\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSilipint creates premium reusable drinkware made from durable, food-grade silicone. Designed for adventure, Silipint products are lightweight, virtually unbreakable, and built to replace disposable plastic cups and fragile glassware. Whether you're boating, camping, traveling, or enjoying a backyard gathering, Silipint offers a more sustainable way to enjoy your favorite beverages.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eComplete the Look\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePair your Silipint Rocks Glass with:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDiamond Silicone Rocks Glass\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSilipint Silicone Pint Glasses\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBlueline Performance Hats\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComfort Colors Graphic T-Shirts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBeach Towels\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAloha Collection Bags\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBlueline Drinkware Collection\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eWhy Buy From Blueline?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eLocated in Jupiter, Florida, Blueline Surf \u0026amp; Paddle Co. curates premium products inspired by life on and around the water. From boating and paddleboarding to beach days and backyard gatherings, we carefully select products that are durable, functional, and built to be enjoyed for years to come.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-11-09T14:54:37-05:00","created_at":"2024-10-25T13:04:38-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Drinkware","tags":["Beach Accessories","beach drinkware","blueline circle logo","blueline drinkware","Blueline Surf","Blueline Surf and Paddle","boat drinkware","boating accessories","bourbon glass","camping drinkware","coastal drinkware","cocktail glass","eco friendly drinkware","food grade silicone","Jupiter Florida","moonbeam rocks glass","moonbeam silicone cup","og blueline circle logo","outdoor barware","poolside drinkware","reusable cocktail glass","reusable drinkware","reusable rocks glass","silicone rocks glass","silicone whiskey glass","silipint","silipint rocks glass","sustainable drinkware","unbreakable cocktail glass","whiskey glass"],"price":1395,"price_min":1395,"price_max":1395,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962535321678,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142234","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Silipint OG Blueline Circle Logo Silicone Rocks Glass - Moonbeam","public_title":null,"options":["Default Title"],"price":1395,"weight":227,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/silipint-og-blueline-circle-logo-silicone-rocks-glass-moonbeam.jpg?v=1786812370"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/silipint-og-blueline-circle-logo-silicone-rocks-glass-moonbeam.jpg?v=1786812370","options":["Title"],"media":[{"alt":"Silipint OG Blueline Circle Logo Silicone Rocks Glass in Moonbeam featuring the original Blueline Circle Logo and durable reusable silicone construction.","id":25077605072974,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/silipint-og-blueline-circle-logo-silicone-rocks-glass-moonbeam.jpg?v=1786812370"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/silipint-og-blueline-circle-logo-silicone-rocks-glass-moonbeam.jpg?v=1786812370","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eClassic design meets everyday durability in the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSilipint OG Blueline Circle Logo Silicone Rocks Glass\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Featuring our original Blueline Circle Logo on Silipint's signature Moonbeam colorway, this reusable rocks glass is made for boat days, beach gatherings, backyard barbecues, and evenings around the fire pit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCrafted from premium food-grade silicone, it's lightweight, flexible, and virtually unbreakable, making it the perfect alternative to traditional glassware. Whether you're enjoying a bourbon after a day offshore, mixing cocktails at the sandbar, or relaxing by the pool, this rocks glass is built for wherever the coastal lifestyle takes you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned for those who spend more time outdoors than indoors, it's a simple way to reduce single-use waste while enjoying your favorite drink.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eAuthentic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSilipint®\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e reusable silicone rocks glass\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFeatures the original Blueline Circle Logo\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePremium food-grade silicone construction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVirtually unbreakable and lightweight\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComfortable, non-slip grip\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSafe for hot and cold beverages\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMoonbeam colorway\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eA sustainable alternative to fragile glassware\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003ePerfect For\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBoat Days\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSandbar Gatherings\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBeach Bonfires\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePoolside Cocktails\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBackyard Barbecues\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCamping\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRV Travel\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTailgating\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOutdoor Concerts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEveryday Coastal Living\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eWhy Choose a Silicone Rocks Glass?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditional rocks glasses are great at home, but they don't belong everywhere. The \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSilipint OG Blueline Circle Logo Silicone Rocks Glass\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers the familiar feel of a classic cocktail glass while offering the durability of premium food-grade silicone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt won't shatter if dropped on the dock, the deck of your boat, around the pool, or at the campsite, making it an ideal companion for every outdoor adventure.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eFeatures\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePremium food-grade silicone\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFlexible, durable construction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVirtually unbreakable\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLightweight and easy to pack\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComfortable grip\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for hot and cold beverages\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReusable and environmentally friendly\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eCare Instructions\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDishwasher safe (top rack recommended)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHand wash with warm water and mild soap if preferred\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAllow to dry completely before storing\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eWhy We Chose It\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe original Blueline Circle Logo has represented our brand since the beginning. Pairing it with a Silipint Rocks Glass creates durable drinkware that's just as comfortable on the boat, at the beach, around the fire pit, or relaxing on the patio. It's one of those products you'll find yourself reaching for every chance you get.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eAbout Silipint\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSilipint creates premium reusable drinkware made from durable, food-grade silicone. Designed for adventure, Silipint products are lightweight, virtually unbreakable, and built to replace disposable plastic cups and fragile glassware. Whether you're boating, camping, traveling, or enjoying a backyard gathering, Silipint offers a more sustainable way to enjoy your favorite beverages.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eComplete the Look\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePair your Silipint Rocks Glass with:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDiamond Silicone Rocks Glass\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSilipint Silicone Pint Glasses\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBlueline Performance Hats\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComfort Colors Graphic T-Shirts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBeach Towels\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAloha Collection Bags\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBlueline Drinkware Collection\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eWhy Buy From Blueline?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eLocated in Jupiter, Florida, Blueline Surf \u0026amp; Paddle Co. curates premium products inspired by life on and around the water. From boating and paddleboarding to beach days and backyard gatherings, we carefully select products that are durable, functional, and built to be enjoyed for years to come.\u003c\/span\u003e\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020061774,"handle":"blueline-drinkware","updated_at":"2026-10-06T10:52:34-04:00","published_at":"2024-10-07T11:59:53-04:00","sort_order":"manual","template_suffix":"drinkware","published_scope":"global","title":"Blueline Drinkware","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover Blueline Drinkware designed for life on and around the water. Shop insulated tumblers, cups, koozies, and drinkware for every coastal adventure.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:59:52-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210217_Panas-2727_377451dc-6743-4f38-b90b-9dec33d0d7b5.jpg?v=1728316793"}}]}
{"item":{"id":7598438711374,"title":"Florida Flag Blacked Out Hat – Black","handle":"florida-flag-blacked-out-hat-black","description":"\u003cp data-start=\"425\" data-end=\"664\"\u003eThe \u003cstrong data-start=\"429\" data-end=\"461\"\u003eFlorida Flag Blacked Out Hat\u003c\/strong\u003e is a bold take on state pride with a clean, understated edge. Featuring a blacked-out Florida flag with a subtle Blueline hit at the center, this hat keeps things low-key while still making a statement.\u003c\/p\u003e\n\u003cp data-start=\"666\" data-end=\"904\"\u003eBuilt on a classic high-crown trucker silhouette with a structured front and breathable mesh back, it’s made for long days on the water, in the sun, or around town. This is one of those hats that works everywhere and never feels overdone.\u003c\/p\u003e\n\u003cp data-start=\"906\" data-end=\"974\"\u003eDesigned for Florida living and worn wherever coastal style matters.\u003c\/p\u003e\n\u003ch2 data-start=\"981\" data-end=\"1000\"\u003e\u003cstrong data-start=\"984\" data-end=\"1000\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1001\" data-end=\"1190\"\u003e\n\u003cli data-start=\"1001\" data-end=\"1056\"\u003e\n\u003cp data-start=\"1003\" data-end=\"1056\"\u003eBlacked-out Florida flag patch with Blueline detail\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1057\" data-end=\"1088\"\u003e\n\u003cp data-start=\"1059\" data-end=\"1088\"\u003eHigh-crown structured front\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1089\" data-end=\"1113\"\u003e\n\u003cp data-start=\"1091\" data-end=\"1113\"\u003eBreathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1114\" data-end=\"1141\"\u003e\n\u003cp data-start=\"1116\" data-end=\"1141\"\u003eAdjustable snapback fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1142\" data-end=\"1190\"\u003e\n\u003cp data-start=\"1144\" data-end=\"1190\"\u003eClassic trucker style built for all-day wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-04-09T12:11:44-04:00","created_at":"2025-04-09T12:11:01-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42375500365902,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000140171","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Florida Flag Blacked Out Hat – Black","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000140171","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-flag-blacked-out-hat-black-blueline.jpg?v=1766082419"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-flag-blacked-out-hat-black-blueline.jpg?v=1766082419","options":["Title"],"media":[{"alt":"Black Blueline trucker hat featuring a blacked-out Florida state flag patch, photographed on a dock near the water in Florida.","id":25742104592462,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-flag-blacked-out-hat-black-blueline.jpg?v=1766082419"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-flag-blacked-out-hat-black-blueline.jpg?v=1766082419","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"425\" data-end=\"664\"\u003eThe \u003cstrong data-start=\"429\" data-end=\"461\"\u003eFlorida Flag Blacked Out Hat\u003c\/strong\u003e is a bold take on state pride with a clean, understated edge. Featuring a blacked-out Florida flag with a subtle Blueline hit at the center, this hat keeps things low-key while still making a statement.\u003c\/p\u003e\n\u003cp data-start=\"666\" data-end=\"904\"\u003eBuilt on a classic high-crown trucker silhouette with a structured front and breathable mesh back, it’s made for long days on the water, in the sun, or around town. This is one of those hats that works everywhere and never feels overdone.\u003c\/p\u003e\n\u003cp data-start=\"906\" data-end=\"974\"\u003eDesigned for Florida living and worn wherever coastal style matters.\u003c\/p\u003e\n\u003ch2 data-start=\"981\" data-end=\"1000\"\u003e\u003cstrong data-start=\"984\" data-end=\"1000\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1001\" data-end=\"1190\"\u003e\n\u003cli data-start=\"1001\" data-end=\"1056\"\u003e\n\u003cp data-start=\"1003\" data-end=\"1056\"\u003eBlacked-out Florida flag patch with Blueline detail\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1057\" data-end=\"1088\"\u003e\n\u003cp data-start=\"1059\" data-end=\"1088\"\u003eHigh-crown structured front\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1089\" data-end=\"1113\"\u003e\n\u003cp data-start=\"1091\" data-end=\"1113\"\u003eBreathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1114\" data-end=\"1141\"\u003e\n\u003cp data-start=\"1116\" data-end=\"1141\"\u003eAdjustable snapback fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1142\" data-end=\"1190\"\u003e\n\u003cp data-start=\"1144\" data-end=\"1190\"\u003eClassic trucker style built for all-day wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}}]}
{"item":{"id":7927653367886,"title":"Blueline FlexFit Hat - Navy","handle":"blueline-flexfit-hat-navy","description":"\u003cp data-start=\"217\" data-end=\"535\"\u003eThe Blueline FlexFit Hat - Navy combines timeless coastal style with advanced performance technology designed for life outdoors. Featuring the iconic Blueline Circle Logo embroidered on the front, this premium hat delivers a clean look that transitions seamlessly from the boat and beach to the golf course and beyond.\u003c\/p\u003e\n\u003cp data-start=\"537\" data-end=\"872\"\u003eBuilt on the industry-leading Flexfit Delta® platform, this hat is engineered for maximum comfort with lightweight materials, seamless construction, and innovative moisture-management technology. Whether you're spending the day on the water or exploring around town, it helps keep you cool, dry, and comfortable from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"874\" data-end=\"1155\"\u003eStain-Block Technology diffuses sweat throughout the undervisor for faster evaporation, helping prevent unwanted sweat stains. The ActiveGuard™ 3-Layer Sweatband effectively absorbs moisture while Flexfit® Bond Taping helps regulate temperature and reduce odors throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"1157\" data-end=\"1373\"\u003eThe seamless bonded construction creates a sleek, modern profile without the bulk of traditional stitched panels. Water-repellent fabric provides added protection from salt spray, light rain, and everyday adventures.\u003c\/p\u003e\n\u003cp data-start=\"1375\" data-end=\"1577\"\u003eWhether you're heading offshore, paddling Jupiter's waterways, spending an afternoon at the sandbar, or enjoying a round of golf, the Blueline FlexFit Hat is built to perform wherever the day takes you.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"1579\" data-end=\"1591\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"1593\" data-end=\"2007\"\u003e\n\u003cli data-section-id=\"1yzxkc\" data-start=\"1593\" data-end=\"1642\"\u003ePremium Flexfit Delta® performance construction\u003c\/li\u003e\n\u003cli data-section-id=\"1f26erx\" data-start=\"1643\" data-end=\"1677\"\u003eEmbroidered Blueline Circle Logo\u003c\/li\u003e\n\u003cli data-section-id=\"ck0p9v\" data-start=\"1678\" data-end=\"1710\"\u003eLightweight performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1s32le3\" data-start=\"1711\" data-end=\"1739\"\u003eWater-repellent technology\u003c\/li\u003e\n\u003cli data-section-id=\"1rtezkx\" data-start=\"1740\" data-end=\"1791\"\u003eStain-Block Technology helps prevent sweat stains\u003c\/li\u003e\n\u003cli data-section-id=\"1qmwdwj\" data-start=\"1792\" data-end=\"1824\"\u003eActiveGuard™ 3-Layer Sweatband\u003c\/li\u003e\n\u003cli data-section-id=\"1ddlp81\" data-start=\"1825\" data-end=\"1891\"\u003eFlexfit® Bond Taping for temperature regulation and odor control\u003c\/li\u003e\n\u003cli data-section-id=\"jmsuk6\" data-start=\"1892\" data-end=\"1928\"\u003eSeamless bonded panel construction\u003c\/li\u003e\n\u003cli data-section-id=\"8ubti2\" data-start=\"1929\" data-end=\"1957\"\u003eStructured performance fit\u003c\/li\u003e\n\u003cli data-section-id=\"1sjly73\" data-start=\"1958\" data-end=\"1979\"\u003eStretch-fit comfort\u003c\/li\u003e\n\u003cli data-section-id=\"kbxa3\" data-start=\"1980\" data-end=\"2007\"\u003eAvailable in S\/M and L\/XL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2009\" data-end=\"2072\"\u003e\u003cstrong data-start=\"2009\" data-end=\"2072\"\u003eBuilt for Florida heat. Designed for the Jupiter lifestyle.\u003c\/strong\u003e\u003c\/p\u003e","published_at":"2026-05-29T16:38:28-04:00","created_at":"2026-05-29T15:38:55-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - FlexFit Hats","tags":["Blueline FlexFit Hat","Blueline Hat","Blueline Surf and Paddle","Boat Hat","Coastal Apparel","Delta FlexFit","Fishing Hat","FlexFit Hat","Florida Lifestyle","Jupiter Florida","Jupiter Lifestyle","Men's Hat","Navy Hat","Outdoor Hat","Paddleboarding","Performance Hat","Performance Headwear","Stretch Fit Hat","Water Repellent Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43814127206478,"title":"L\/XL","option1":"L\/XL","option2":null,"option3":null,"sku":"210000117801","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline FlexFit Hat - Navy - L\/XL","public_title":"L\/XL","options":["L\/XL"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000117801","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43814127435854,"title":"S\/M","option1":"S\/M","option2":null,"option3":null,"sku":"210000117802","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline FlexFit Hat - Navy - S\/M","public_title":"S\/M","options":["S\/M"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000117802","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-flexfit-hat-navy-front-2.jpg?v=1780265765"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-flexfit-hat-navy-front-2.jpg?v=1780265765","options":["Size"],"media":[{"alt":"Navy Blueline FlexFit performance hat featuring the embroidered Blueline Circle Logo, designed for boating, golf, paddleboarding, fishing, and outdoor adventures in Jupiter, Florida.","id":38183901528142,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-flexfit-hat-navy-front-2.jpg?v=1780265765"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-flexfit-hat-navy-front-2.jpg?v=1780265765","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"217\" data-end=\"535\"\u003eThe Blueline FlexFit Hat - Navy combines timeless coastal style with advanced performance technology designed for life outdoors. Featuring the iconic Blueline Circle Logo embroidered on the front, this premium hat delivers a clean look that transitions seamlessly from the boat and beach to the golf course and beyond.\u003c\/p\u003e\n\u003cp data-start=\"537\" data-end=\"872\"\u003eBuilt on the industry-leading Flexfit Delta® platform, this hat is engineered for maximum comfort with lightweight materials, seamless construction, and innovative moisture-management technology. Whether you're spending the day on the water or exploring around town, it helps keep you cool, dry, and comfortable from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"874\" data-end=\"1155\"\u003eStain-Block Technology diffuses sweat throughout the undervisor for faster evaporation, helping prevent unwanted sweat stains. The ActiveGuard™ 3-Layer Sweatband effectively absorbs moisture while Flexfit® Bond Taping helps regulate temperature and reduce odors throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"1157\" data-end=\"1373\"\u003eThe seamless bonded construction creates a sleek, modern profile without the bulk of traditional stitched panels. Water-repellent fabric provides added protection from salt spray, light rain, and everyday adventures.\u003c\/p\u003e\n\u003cp data-start=\"1375\" data-end=\"1577\"\u003eWhether you're heading offshore, paddling Jupiter's waterways, spending an afternoon at the sandbar, or enjoying a round of golf, the Blueline FlexFit Hat is built to perform wherever the day takes you.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"1579\" data-end=\"1591\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"1593\" data-end=\"2007\"\u003e\n\u003cli data-section-id=\"1yzxkc\" data-start=\"1593\" data-end=\"1642\"\u003ePremium Flexfit Delta® performance construction\u003c\/li\u003e\n\u003cli data-section-id=\"1f26erx\" data-start=\"1643\" data-end=\"1677\"\u003eEmbroidered Blueline Circle Logo\u003c\/li\u003e\n\u003cli data-section-id=\"ck0p9v\" data-start=\"1678\" data-end=\"1710\"\u003eLightweight performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1s32le3\" data-start=\"1711\" data-end=\"1739\"\u003eWater-repellent technology\u003c\/li\u003e\n\u003cli data-section-id=\"1rtezkx\" data-start=\"1740\" data-end=\"1791\"\u003eStain-Block Technology helps prevent sweat stains\u003c\/li\u003e\n\u003cli data-section-id=\"1qmwdwj\" data-start=\"1792\" data-end=\"1824\"\u003eActiveGuard™ 3-Layer Sweatband\u003c\/li\u003e\n\u003cli data-section-id=\"1ddlp81\" data-start=\"1825\" data-end=\"1891\"\u003eFlexfit® Bond Taping for temperature regulation and odor control\u003c\/li\u003e\n\u003cli data-section-id=\"jmsuk6\" data-start=\"1892\" data-end=\"1928\"\u003eSeamless bonded panel construction\u003c\/li\u003e\n\u003cli data-section-id=\"8ubti2\" data-start=\"1929\" data-end=\"1957\"\u003eStructured performance fit\u003c\/li\u003e\n\u003cli data-section-id=\"1sjly73\" data-start=\"1958\" data-end=\"1979\"\u003eStretch-fit comfort\u003c\/li\u003e\n\u003cli data-section-id=\"kbxa3\" data-start=\"1980\" data-end=\"2007\"\u003eAvailable in S\/M and L\/XL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2009\" data-end=\"2072\"\u003e\u003cstrong data-start=\"2009\" data-end=\"2072\"\u003eBuilt for Florida heat. Designed for the Jupiter lifestyle.\u003c\/strong\u003e\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["L\/XL","S\/M"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":309821767758,"handle":"the-golf-dad","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2026-06-02T14:20:09-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Golf Dad","body_html":"\u003cp data-start=\"155\" data-end=\"218\"\u003eFor the dad who'd rather be chasing birdies than sitting still.\u003c\/p\u003e\n\u003cp data-start=\"220\" data-end=\"558\"\u003eThe Golf Dad Collection brings together premium polos, lightweight layers, performance hats, golf towels, and gift ideas built for days on the course and evenings at the clubhouse. Whether he's playing a quick nine after work, teeing it up with friends on the weekend, or planning a golf trip, these are the essentials he'll actually use.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"745\"\u003eFeaturing performance fabrics, coastal-inspired style, and the relaxed Jupiter lifestyle, every piece in this collection is designed to move seamlessly from the first tee to happy hour.\u003c\/p\u003e\n\u003cp data-start=\"747\" data-end=\"834\"\u003ePerfect for Father's Day, birthdays, retirement gifts, and year-round golf enthusiasts.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"836\" data-end=\"852\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"853\" data-end=\"997\"\u003e\n\u003cli data-section-id=\"1njfze6\" data-start=\"853\" data-end=\"878\"\u003eGolfing in Florida heat\u003c\/li\u003e\n\u003cli data-section-id=\"nf2gbq\" data-start=\"879\" data-end=\"891\"\u003eGolf trips\u003c\/li\u003e\n\u003cli data-section-id=\"15qmeua\" data-start=\"892\" data-end=\"910\"\u003eClub tournaments\u003c\/li\u003e\n\u003cli data-section-id=\"1va4xqi\" data-start=\"911\" data-end=\"927\"\u003eWeekend rounds\u003c\/li\u003e\n\u003cli data-section-id=\"y7pr26\" data-start=\"928\" data-end=\"947\"\u003ePractice sessions\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"948\" data-end=\"968\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003cli data-section-id=\"dh9620\" data-start=\"969\" data-end=\"997\"\u003eCoastal country club style\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:43:11-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427_d801a11a-c6b4-40ca-91ec-8463857c2561.jpg?v=1780497791"}}]}
{"item":{"id":7742178656334,"title":"Yeti X Blueline 36 oz. 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Pink","White","Black"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027879502,"handle":"jupiter-accessories","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-09-11T11:22:14-04:00","sort_order":"manual","template_suffix":"accessories","published_scope":"global","title":"Accessories","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover Jupiter accessories inspired by living in beautiful South Florida, where everyday feels like a vacation. Shop hacky sacks, JUP stickers, YETIs, Turtlebox speakers, towels, gifts, and everyday beach essentials.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1535,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_Aug_12_2026_02_00_53_PM.png?v=1786559334"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020061774,"handle":"blueline-drinkware","updated_at":"2026-10-06T10:52:34-04:00","published_at":"2024-10-07T11:59:53-04:00","sort_order":"manual","template_suffix":"drinkware","published_scope":"global","title":"Blueline Drinkware","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover Blueline Drinkware designed for life on and around the water. Shop insulated tumblers, cups, koozies, and drinkware for every coastal adventure.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:59:52-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210217_Panas-2727_377451dc-6743-4f38-b90b-9dec33d0d7b5.jpg?v=1728316793"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-10-02T07:14:01-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
{"item":{"id":7735220043854,"title":"OG Blueline UV Lite Hat – Carolina\/Navy","handle":"og-blueline-uv-lite-hat-carolina-nav","description":"\u003cp data-start=\"429\" data-end=\"760\"\u003eThe OG Blueline UV Lite Hat in Carolina\/Navy is built for long days in the sun, on the water, and around town. Made with a lightweight UV Lite front panel, breathable navy mesh back, and finished with our signature Blueline Surf \u0026amp; Paddle Co. patch, this performance trucker hat delivers comfort, airflow, and classic Jupiter style.\u003c\/p\u003e\n\u003cp data-start=\"762\" data-end=\"1012\"\u003ePerfect for boating, paddling, fishing, or staying shaded on hot Florida days, this hat dries fast, holds its shape, and handles the demands of an active coastal lifestyle. A go-to choice for anyone who loves clean style and practical sun protection.\u003c\/p\u003e","published_at":"2025-10-15T14:41:50-04:00","created_at":"2025-10-15T14:38:43-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["$20","hat","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041229668430,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136252","requires_shipping":true,"taxable":true,"featured_image":{"id":35762223513678,"product_id":7735220043854,"position":1,"created_at":"2025-10-15T14:38:41-04:00","updated_at":"2025-12-05T15:18:32-05:00","alt":"Blueline OG UV Lite Hat in Carolina and Navy with signature patch on dock in Jupiter Florida – front view","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912","variant_ids":[43041229668430]},"available":false,"name":"OG Blueline UV Lite Hat – Carolina\/Navy","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136252","featured_media":{"alt":"Blueline OG UV Lite Hat in Carolina and Navy with signature patch on dock in Jupiter Florida – front view","id":27089381326926,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912","options":["Title"],"media":[{"alt":"Blueline OG UV Lite Hat in Carolina and Navy with signature patch on dock in Jupiter Florida – front view","id":27089381326926,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"429\" data-end=\"760\"\u003eThe OG Blueline UV Lite Hat in Carolina\/Navy is built for long days in the sun, on the water, and around town. Made with a lightweight UV Lite front panel, breathable navy mesh back, and finished with our signature Blueline Surf \u0026amp; Paddle Co. patch, this performance trucker hat delivers comfort, airflow, and classic Jupiter style.\u003c\/p\u003e\n\u003cp data-start=\"762\" data-end=\"1012\"\u003ePerfect for boating, paddling, fishing, or staying shaded on hot Florida days, this hat dries fast, holds its shape, and handles the demands of an active coastal lifestyle. A go-to choice for anyone who loves clean style and practical sun protection.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-09-24T10:50:08-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. This collection features a hand picked lineup of our Blueline Surf and Paddle Co. hats. Someare performance truckers, and flat bills—all designed for life in Jupiter and built for the coastal lifestyle. Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-10-05T07:11:05-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. 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Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-10-06T07:10:55-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. 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