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{"item":{"id":7779525394510,"title":"Blueline Women’s Christmas Crop T-Shirt 2025","handle":"blueline-womens-christmas-crop-tshirt-2025-natural","description":"\u003cp data-start=\"1190\" data-end=\"1436\"\u003eCelebrate the season with the \u003cstrong data-start=\"1220\" data-end=\"1268\"\u003eBlueline Women’s Christmas Crop T-Shirt 2025\u003c\/strong\u003e. This limited-edition tee features our festive Blueline Christmas truck graphic, blending coastal charm, classic holiday style, and Jupiter, Florida spirit.\u003c\/p\u003e\n\u003cp data-start=\"1438\" data-end=\"1680\"\u003eDesigned with a relaxed cropped fit and soft fabric, it's perfect for beach days, Christmas gatherings, warm winter weather, and festive photos. Pair it with denim or your favorite holiday accessories for an effortless coastal Christmas look.\u003c\/p\u003e\n\u003cp data-start=\"1682\" data-end=\"1742\"\u003eA seasonal Blueline favorite, available for a limited time.\u003c\/p\u003e","published_at":"2025-12-05T15:07:55-05:00","created_at":"2025-12-05T12:23:29-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - Tees","tags":[],"price":3200,"price_min":3200,"price_max":3200,"available":true,"price_varies":false,"compare_at_price":3200,"compare_at_price_min":3200,"compare_at_price_max":3200,"compare_at_price_varies":false,"variants":[{"id":43208178597966,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150720","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Women’s Christmas Crop T-Shirt 2025 - S","public_title":"S","options":["S"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000150720","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43208178630734,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150721","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Women’s Christmas Crop T-Shirt 2025 - M","public_title":"M","options":["M"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000150721","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43208178565198,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150719","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Women’s Christmas Crop T-Shirt 2025 - L","public_title":"L","options":["L"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000150719","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43208178532430,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150718","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Women’s Christmas Crop T-Shirt 2025 - XL","public_title":"XL","options":["XL"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000150718","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Women_s_Christmas_Crop_T-shirt_in_Jupiter_Florida.jpg?v=1765036161","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline_christmas_t-shirt_and_a_red_hat_standing_outdoors_in_a_christmas_tree_farm..jpg?v=1765036534"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Women_s_Christmas_Crop_T-shirt_in_Jupiter_Florida.jpg?v=1765036161","options":["Size"],"media":[{"alt":"Blueline Women’s Christmas Crop T-Shirt 2025 Natural worn on Jupiter beach with holiday truck graphic – back view","id":32004552622158,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Women_s_Christmas_Crop_T-shirt_in_Jupiter_Florida.jpg?v=1765036161"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Women_s_Christmas_Crop_T-shirt_in_Jupiter_Florida.jpg?v=1765036161","width":1366},{"alt":"Person wearing a white blueline christmas t-shirt and a red hat, standing outdoors in a christmas tree farm.","id":32004532568142,"position":2,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline_christmas_t-shirt_and_a_red_hat_standing_outdoors_in_a_christmas_tree_farm..jpg?v=1765036534"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline_christmas_t-shirt_and_a_red_hat_standing_outdoors_in_a_christmas_tree_farm..jpg?v=1765036534","width":1366}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"1190\" data-end=\"1436\"\u003eCelebrate the season with the \u003cstrong data-start=\"1220\" data-end=\"1268\"\u003eBlueline Women’s Christmas Crop T-Shirt 2025\u003c\/strong\u003e. This limited-edition tee features our festive Blueline Christmas truck graphic, blending coastal charm, classic holiday style, and Jupiter, Florida spirit.\u003c\/p\u003e\n\u003cp data-start=\"1438\" data-end=\"1680\"\u003eDesigned with a relaxed cropped fit and soft fabric, it's perfect for beach days, Christmas gatherings, warm winter weather, and festive photos. Pair it with denim or your favorite holiday accessories for an effortless coastal Christmas look.\u003c\/p\u003e\n\u003cp data-start=\"1682\" data-end=\"1742\"\u003eA seasonal Blueline favorite, available for a limited time.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":285019635790,"handle":"womens-t-shirts","updated_at":"2026-01-09T07:11:09-05:00","published_at":"2024-10-07T11:49:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women's T-Shirts","body_html":"\u003cp\u003eOur soft and premium Blueline Surf and Paddle Co.'s Women's T-Shirts. Designed for the women who love sun-soaked days and ocean breezes, our t-shirts are the perfect blend of comfort and style. Crafted from soft, breathable fabrics, these tees are ideal for everything from paddle sessions to laid-back beach days in Jupiter, FL. Featuring fun designs and the iconic Blueline logo, each shirt reflects the coastal lifestyle you live and love. With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
[{"alt":"Blueline Women’s Christmas Crop T-Shirt 2025 Natural worn on Jupiter beach with holiday truck graphic – back view","id":32004552622158,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Women_s_Christmas_Crop_T-shirt_in_Jupiter_Florida.jpg?v=1765036161"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Women_s_Christmas_Crop_T-shirt_in_Jupiter_Florida.jpg?v=1765036161","width":1366},{"alt":"Person wearing a white blueline christmas t-shirt and a red hat, standing outdoors in a christmas tree farm.","id":32004532568142,"position":2,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline_christmas_t-shirt_and_a_red_hat_standing_outdoors_in_a_christmas_tree_farm..jpg?v=1765036534"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline_christmas_t-shirt_and_a_red_hat_standing_outdoors_in_a_christmas_tree_farm..jpg?v=1765036534","width":1366}]
{"item":{"id":7735698784334,"title":"OC Jupiter Hoodie Forest Green","handle":"oc-jupiter-hoodie-forest-green","description":"\u003cp data-start=\"346\" data-end=\"728\"\u003eEmbrace your love for \u003cstrong data-start=\"368\" data-end=\"388\"\u003eJupiter, Florida\u003c\/strong\u003e in the cozy \u003cstrong data-start=\"401\" data-end=\"438\"\u003eOC Jupiter Hoodie in Forest Green\u003c\/strong\u003e. Crafted from ultra-soft, comfortable fabric, this hoodie blends warmth and local pride in one everyday essential. The plaid-lined hood adds a touch of classic coastal style, while the relaxed fit makes it perfect for morning walks, cool evenings on the dock, or casual days around town.\u003c\/p\u003e\n\u003cul data-start=\"730\" data-end=\"921\"\u003e\n\u003cli data-start=\"730\" data-end=\"760\"\u003e\n\u003cp data-start=\"732\" data-end=\"760\"\u003eSoft, durable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"761\" data-end=\"805\"\u003e\n\u003cp data-start=\"763\" data-end=\"805\"\u003eForest green color with plaid-lined hood\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"806\" data-end=\"840\"\u003e\n\u003cp data-start=\"808\" data-end=\"840\"\u003eClassic Jupiter logo detailing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"841\" data-end=\"884\"\u003e\n\u003cp data-start=\"843\" data-end=\"884\"\u003eFront pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"885\" data-end=\"921\"\u003e\n\u003cp data-start=\"887\" data-end=\"921\"\u003ePerfect for layering or lounging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-16T09:48:27-04:00","created_at":"2025-10-16T09:41:29-04:00","vendor":"Oat Collective","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":6800,"price_min":6800,"price_max":6800,"available":true,"price_varies":false,"compare_at_price":6800,"compare_at_price_min":6800,"compare_at_price_max":6800,"compare_at_price_varies":false,"variants":[{"id":43044610900046,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000147582","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie Forest Green - S","public_title":"S","options":["S"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147582","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43044610932814,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000147583","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie Forest Green - M","public_title":"M","options":["M"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147583","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43044610965582,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000147584","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie Forest Green - L","public_title":"L","options":["L"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147584","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43044610998350,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000147585","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie Forest Green - XL","public_title":"XL","options":["XL"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147585","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_Forest_Green.webp?v=1765297524"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524","options":["Size"],"media":[{"alt":null,"id":32463314485326,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524","width":1366},{"alt":"OC Jupiter Hoodie in Forest Green with plaid-lined hood, featuring soft fabric and local Jupiter, Florida design.","id":27115222925390,"position":2,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_Forest_Green.webp?v=1765297524"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_Forest_Green.webp?v=1765297524","width":1296}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"346\" data-end=\"728\"\u003eEmbrace your love for \u003cstrong data-start=\"368\" data-end=\"388\"\u003eJupiter, Florida\u003c\/strong\u003e in the cozy \u003cstrong data-start=\"401\" data-end=\"438\"\u003eOC Jupiter Hoodie in Forest Green\u003c\/strong\u003e. Crafted from ultra-soft, comfortable fabric, this hoodie blends warmth and local pride in one everyday essential. The plaid-lined hood adds a touch of classic coastal style, while the relaxed fit makes it perfect for morning walks, cool evenings on the dock, or casual days around town.\u003c\/p\u003e\n\u003cul data-start=\"730\" data-end=\"921\"\u003e\n\u003cli data-start=\"730\" data-end=\"760\"\u003e\n\u003cp data-start=\"732\" data-end=\"760\"\u003eSoft, durable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"761\" data-end=\"805\"\u003e\n\u003cp data-start=\"763\" data-end=\"805\"\u003eForest green color with plaid-lined hood\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"806\" data-end=\"840\"\u003e\n\u003cp data-start=\"808\" data-end=\"840\"\u003eClassic Jupiter logo detailing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"841\" data-end=\"884\"\u003e\n\u003cp data-start=\"843\" data-end=\"884\"\u003eFront pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"885\" data-end=\"921\"\u003e\n\u003cp data-start=\"887\" data-end=\"921\"\u003ePerfect for layering or lounging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-01-04T07:10:20-05:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-01-07T14:57:02-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
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Finished with embroidered Blueline Surf \u0026amp; Paddle Co. lettering, this hat blends comfort and style for beach days, boat runs, and everyday Jupiter living.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
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{"item":{"id":7735698718798,"title":"OC Jupiter Hoodie White Heather","handle":"oc-jupiter-hoodie-white-heather","description":"\u003cp data-start=\"351\" data-end=\"668\"\u003eSlip into the \u003cstrong data-start=\"365\" data-end=\"403\"\u003eOC Jupiter Hoodie in White Heather\u003c\/strong\u003e for unrivaled softness and comfort. Designed with lightweight yet cozy fabric, this hoodie is perfect for layering or wearing on its own. The relaxed fit and smooth texture make it your go-to for early morning coffee trips, beach walks, or laid-back days around Jupiter.\u003c\/p\u003e\n\u003cul data-start=\"670\" data-end=\"879\"\u003e\n\u003cli data-start=\"670\" data-end=\"707\"\u003e\n\u003cp data-start=\"672\" data-end=\"707\"\u003eLightweight and ultra-soft fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"708\" data-end=\"743\"\u003e\n\u003cp data-start=\"710\" data-end=\"743\"\u003eRelaxed fit for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"744\" data-end=\"793\"\u003e\n\u003cp data-start=\"746\" data-end=\"793\"\u003eWhite heather color for a clean, coastal look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"794\" data-end=\"843\"\u003e\n\u003cp data-start=\"796\" data-end=\"843\"\u003eFront pouch pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"844\" data-end=\"879\"\u003e\n\u003cp data-start=\"846\" data-end=\"879\"\u003eIdeal for layering or solo wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"881\" data-end=\"999\"\u003eSimple, stylish, and effortlessly comfortable — the perfect everyday hoodie created for \u003cstrong data-start=\"969\" data-end=\"989\"\u003eJupiter, Florida\u003c\/strong\u003e living.\u003c\/p\u003e","published_at":"2025-10-16T09:45:20-04:00","created_at":"2025-10-16T09:41:25-04:00","vendor":"Oat Collective","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":6800,"price_min":6800,"price_max":6800,"available":true,"price_varies":false,"compare_at_price":6800,"compare_at_price_min":6800,"compare_at_price_max":6800,"compare_at_price_varies":false,"variants":[{"id":43044610736206,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000147578","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie White Heather - S","public_title":"S","options":["S"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147578","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43044610768974,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000147579","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie White Heather - M","public_title":"M","options":["M"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147579","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43044610801742,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000147580","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie White Heather - L","public_title":"L","options":["L"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147580","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43044610834510,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000147581","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie White Heather - XL","public_title":"XL","options":["XL"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147581","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-104.jpg?v=1765297478","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_White_Heather.webp?v=1765297478"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-104.jpg?v=1765297478","options":["Size"],"media":[{"alt":null,"id":32463107653710,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-104.jpg?v=1765297478"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-104.jpg?v=1765297478","width":1366},{"alt":"OC Jupiter Hoodie in White Heather featuring a relaxed fit and ultra-soft lightweight fabric for everyday comfort.","id":27115023859790,"position":2,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_White_Heather.webp?v=1765297478"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_White_Heather.webp?v=1765297478","width":1296}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"351\" data-end=\"668\"\u003eSlip into the \u003cstrong data-start=\"365\" data-end=\"403\"\u003eOC Jupiter Hoodie in White Heather\u003c\/strong\u003e for unrivaled softness and comfort. Designed with lightweight yet cozy fabric, this hoodie is perfect for layering or wearing on its own. The relaxed fit and smooth texture make it your go-to for early morning coffee trips, beach walks, or laid-back days around Jupiter.\u003c\/p\u003e\n\u003cul data-start=\"670\" data-end=\"879\"\u003e\n\u003cli data-start=\"670\" data-end=\"707\"\u003e\n\u003cp data-start=\"672\" data-end=\"707\"\u003eLightweight and ultra-soft fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"708\" data-end=\"743\"\u003e\n\u003cp data-start=\"710\" data-end=\"743\"\u003eRelaxed fit for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"744\" data-end=\"793\"\u003e\n\u003cp data-start=\"746\" data-end=\"793\"\u003eWhite heather color for a clean, coastal look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"794\" data-end=\"843\"\u003e\n\u003cp data-start=\"796\" data-end=\"843\"\u003eFront pouch pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"844\" data-end=\"879\"\u003e\n\u003cp data-start=\"846\" data-end=\"879\"\u003eIdeal for layering or solo wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"881\" data-end=\"999\"\u003eSimple, stylish, and effortlessly comfortable — the perfect everyday hoodie created for \u003cstrong data-start=\"969\" data-end=\"989\"\u003eJupiter, Florida\u003c\/strong\u003e living.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-01-04T07:10:20-05:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-01-07T14:57:02-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":null,"id":32463107653710,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-104.jpg?v=1765297478"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-104.jpg?v=1765297478","width":1366},{"alt":"OC Jupiter Hoodie in White Heather featuring a relaxed fit and ultra-soft lightweight fabric for everyday comfort.","id":27115023859790,"position":2,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_White_Heather.webp?v=1765297478"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_White_Heather.webp?v=1765297478","width":1296}]
{"item":{"id":7787515740238,"title":"Triangle Lighthouse Crop Tank Olive\/Natural","handle":"triangle-lighthouse-crop-tank-olive-natural","description":null,"published_at":"2025-12-22T10:45:12-05:00","created_at":"2025-12-17T07:30:43-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - Tank Tops","tags":[],"price":3200,"price_min":3200,"price_max":3200,"available":true,"price_varies":false,"compare_at_price":3200,"compare_at_price_min":3200,"compare_at_price_max":3200,"compare_at_price_varies":false,"variants":[{"id":43240751431758,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000151217","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Triangle Lighthouse Crop Tank Olive\/Natural - S","public_title":"S","options":["S"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000151217","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43240751857742,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000151218","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Triangle Lighthouse Crop Tank Olive\/Natural - M","public_title":"M","options":["M"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000151218","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43240751890510,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000151219","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Triangle Lighthouse Crop Tank Olive\/Natural - L","public_title":"L","options":["L"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000151219","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43240751398990,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000151216","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Triangle Lighthouse Crop Tank Olive\/Natural - XL","public_title":"XL","options":["XL"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000151216","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_51.png?v=1766418274","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot_2025-12-22_at_10.42.35_AM.png?v=1766418285"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_51.png?v=1766418274","options":["Size"],"media":[{"alt":null,"id":33878616244302,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_51.png?v=1766418274"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Untitleddesign_51.png?v=1766418274","width":1080},{"alt":null,"id":33878617161806,"position":2,"preview_image":{"aspect_ratio":1.305,"height":852,"width":1112,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot_2025-12-22_at_10.42.35_AM.png?v=1766418285"},"aspect_ratio":1.305,"height":852,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot_2025-12-22_at_10.42.35_AM.png?v=1766418285","width":1112}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":285019635790,"handle":"womens-t-shirts","updated_at":"2026-01-09T07:11:09-05:00","published_at":"2024-10-07T11:49:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women's T-Shirts","body_html":"\u003cp\u003eOur soft and premium Blueline Surf and Paddle Co.'s Women's T-Shirts. 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With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
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{"item":{"id":7668472021070,"title":"Blue 84 Live Aloha Jupiter FL Rib Tank White","handle":"blue-84-live-aloha-jupiter-fl-rib-tank-white","description":"\u003cp data-start=\"283\" data-end=\"585\"\u003eBring a little sunshine to your everyday style with the \u003cstrong data-start=\"339\" data-end=\"390\"\u003eBlue 84 Live Aloha Jupiter FL Rib Tank in White\u003c\/strong\u003e. Made with soft, stretchy ribbed fabric, this women’s tank fits comfortably and moves with you, perfect for warm Florida days, beach walks, post surf, paddleboard sessions, or layering under a light hoodie.\u003c\/p\u003e\n\u003cp data-start=\"587\" data-end=\"833\"\u003eFeaturing the \u003cstrong data-start=\"601\" data-end=\"615\"\u003eLive Aloha\u003c\/strong\u003e graphic and \u003cstrong data-start=\"628\" data-end=\"648\"\u003eJupiter, Florida\u003c\/strong\u003e print, this tank captures that easygoing South Florida vibe that Blueline is known for. 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From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
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From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. 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Featuring fun designs and the iconic Blueline logo, each shirt reflects the coastal lifestyle you live and love. With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
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{"item":{"id":7777497514062,"title":"Blueline Christmas Trucker Hat – Red\/White","handle":"blueline-christmas-trucker-hat-red-white","description":"\u003cp data-start=\"356\" data-end=\"690\"\u003eThe Blueline Christmas Trucker Hat in Red\/White brings festive coastal style to the season. Featuring our Blueline holiday truck graphic, this classic foam-front trucker delivers a bold Christmas look with a lightweight, comfortable fit. Perfect for holiday parties, beach days, photos, and anyone celebrating Christmas Jupiter-style.\u003c\/p\u003e\n\u003cp data-start=\"692\" data-end=\"717\"\u003eLimited seasonal release.\u003c\/p\u003e","published_at":"2025-12-05T15:19:19-05:00","created_at":"2025-12-03T06:42:55-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Christmas","Foam Hat","Hat","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":2499,"compare_at_price_min":2499,"compare_at_price_max":2499,"compare_at_price_varies":false,"variants":[{"id":43202370830414,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150728","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Christmas Trucker Hat – Red\/White","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2499,"inventory_management":"shopify","barcode":"210000150728","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-christmas-trucker-hat-red-white-holiday-truck-jupiter-fl.jpg?v=1765043903"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-christmas-trucker-hat-red-white-holiday-truck-jupiter-fl.jpg?v=1765043903","options":["Title"],"media":[{"alt":"Blueline Christmas Trucker Hat Red\/White with holiday truck graphic on foam front – Jupiter FL coastal Christmas hat","id":32005680922702,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-christmas-trucker-hat-red-white-holiday-truck-jupiter-fl.jpg?v=1765043903"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-christmas-trucker-hat-red-white-holiday-truck-jupiter-fl.jpg?v=1765043903","width":1366}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"356\" data-end=\"690\"\u003eThe Blueline Christmas Trucker Hat in Red\/White brings festive coastal style to the season. 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Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. 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Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285019635790,"handle":"womens-t-shirts","updated_at":"2026-01-09T07:11:09-05:00","published_at":"2024-10-07T11:49:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women's T-Shirts","body_html":"\u003cp\u003eOur soft and premium Blueline Surf and Paddle Co.'s Women's T-Shirts. Designed for the women who love sun-soaked days and ocean breezes, our t-shirts are the perfect blend of comfort and style. Crafted from soft, breathable fabrics, these tees are ideal for everything from paddle sessions to laid-back beach days in Jupiter, FL. Featuring fun designs and the iconic Blueline logo, each shirt reflects the coastal lifestyle you live and love. With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
[{"alt":null,"id":27418825982030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0519.jpg?v=1761246790"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0519.jpg?v=1761246790","width":2848},{"alt":null,"id":27418837286990,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0520.jpg?v=1761246800"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0520.jpg?v=1761246800","width":2848}]
{"item":{"id":7777497088078,"title":"JUP Trucker Hat – Burgundy","handle":"jup-trucker-hat-burgundy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShow your Jupiter pride with the JUP Trucker Hat in Burgundy. This bold, lightweight trucker features the iconic JUP front logo and breathable mesh back—perfect for beach days, boat runs, and everyday life around Jupiter, Florida. A local favorite and one of our top-selling JUP styles.\u003c\/p\u003e","published_at":"2025-12-06T14:37:58-05:00","created_at":"2025-12-03T06:42:50-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202370437198,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150727","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Burgundy","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150727","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","options":["Title"],"media":[{"alt":"JUP burgundy trucker hat on dock by the water in Jupiter Florida","id":32087026171982,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShow your Jupiter pride with the JUP Trucker Hat in Burgundy. This bold, lightweight trucker features the iconic JUP front logo and breathable mesh back—perfect for beach days, boat runs, and everyday life around Jupiter, Florida. A local favorite and one of our top-selling JUP styles.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-01-07T14:57:02-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"JUP burgundy trucker hat on dock by the water in Jupiter Florida","id":32087026171982,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","width":2848}]
{"item":{"id":7777494106190,"title":"JUP Trucker Hat – Solid Coral","handle":"jup-trucker-hat-coral","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStand out in classic Jupiter style with the JUP Trucker Hat in Solid Coral. The bold JUP logo pops against the vibrant coral front, paired with a breathable mesh back for all-day comfort. A local favorite and perfect for beach days, boat trips, and repping JUP anywhere you go.\u003c\/p\u003e","published_at":"2025-12-06T14:50:32-05:00","created_at":"2025-12-03T06:42:06-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202366701646,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150726","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Solid Coral","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000150726","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","options":["Title"],"media":[{"alt":"JUP coral trucker hat on dock by the water in Jupiter Florida","id":32087666884686,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStand out in classic Jupiter style with the JUP Trucker Hat in Solid Coral. The bold JUP logo pops against the vibrant coral front, paired with a breathable mesh back for all-day comfort. A local favorite and perfect for beach days, boat trips, and repping JUP anywhere you go.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-01-07T14:57:02-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"JUP coral trucker hat on dock by the water in Jupiter Florida","id":32087666884686,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","width":2848}]
{"item":{"id":7777507180622,"title":"JUP Trucker Hat – Tan\/Camo","handle":"jup-trucker-hat-tan-camo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Trucker Hat in Tan\/Camo blends bold Jupiter style with a rugged outdoor look. Featuring oversized JUP lettering across the foam front and a camo brim and mesh back, this hat delivers lightweight comfort and coastal attitude. Perfect for boating, beach days, fishing, and everyday Florida living.\u003c\/p\u003e","published_at":"2025-12-06T14:24:37-05:00","created_at":"2025-12-03T06:45:17-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["camo","Foam Hat","Hat","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202386821198,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150729","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Tan\/Camo","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150729","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037","options":["Title"],"media":[{"alt":"JUP Trucker Hat Tan\/Camo with bold JUP lettering and camo brim on dock in Jupiter Florida","id":32086692167758,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Trucker Hat in Tan\/Camo blends bold Jupiter style with a rugged outdoor look. Featuring oversized JUP lettering across the foam front and a camo brim and mesh back, this hat delivers lightweight comfort and coastal attitude. Perfect for boating, beach days, fishing, and everyday Florida living.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
[{"alt":"JUP Trucker Hat Tan\/Camo with bold JUP lettering and camo brim on dock in Jupiter Florida","id":32086692167758,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037","width":2848}]
{"item":{"id":7777506918478,"title":"JUP Trucker Hat – Olive\/Camo","handle":"jup-trucker-hat-olive-camo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRep your Jupiter pride with the JUP Trucker Hat in Olive\/Camo. This hat blends a bold JUP front patch with a rugged camo bill, giving you a true Florida-outdoors look. Lightweight, breathable, and built for everyday wear—from paddle sessions on the Loxahatchee to afternoons in town.\u003cbr data-start=\"649\" data-end=\"652\"\u003eA local favorite and a must-have for anyone who calls Jupiter home.\u003c\/p\u003e","published_at":"2025-12-06T14:32:13-05:00","created_at":"2025-12-03T06:45:14-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["camo","Foam Hat","Hat","Jup","Jupiter","jupiter surf shop","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":2499,"compare_at_price_min":2499,"compare_at_price_max":2499,"compare_at_price_varies":false,"variants":[{"id":43202386526286,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150730","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Olive\/Camo","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2499,"inventory_management":"shopify","barcode":"210000150730","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_and_camo_trucker_hat_Jupiter_FL.jpg?v=1765049583"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_and_camo_trucker_hat_Jupiter_FL.jpg?v=1765049583","options":["Title"],"media":[{"alt":"JUP olive and camo trucker hat on dock by the water in Jupiter, Florida","id":32086902079566,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_and_camo_trucker_hat_Jupiter_FL.jpg?v=1765049583"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_and_camo_trucker_hat_Jupiter_FL.jpg?v=1765049583","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRep your Jupiter pride with the JUP Trucker Hat in Olive\/Camo. This hat blends a bold JUP front patch with a rugged camo bill, giving you a true Florida-outdoors look. Lightweight, breathable, and built for everyday wear—from paddle sessions on the Loxahatchee to afternoons in town.\u003cbr data-start=\"649\" data-end=\"652\"\u003eA local favorite and a must-have for anyone who calls Jupiter home.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
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{"item":{"id":7777493942350,"title":"JUP Trucker Hat – Solid Olive","handle":"jup-trucker-hat-olive","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRep Jupiter in clean, everyday style with the JUP Trucker Hat in Solid Olive. The bold JUP logo stands out on an earthy olive base, paired with a breathable mesh back for comfort on the water, the trails, or around town. A staple for locals and JUP fans everywhere.\u003c\/p\u003e","published_at":"2025-12-06T14:49:36-05:00","created_at":"2025-12-03T06:42:04-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter","jupiter surf shop","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202366439502,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150725","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Solid Olive","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150725","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598","options":["Title"],"media":[{"alt":"JUP olive trucker hat on dock by the water in Jupiter Florida","id":32086643966030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRep Jupiter in clean, everyday style with the JUP Trucker Hat in Solid Olive. The bold JUP logo stands out on an earthy olive base, paired with a breathable mesh back for comfort on the water, the trails, or around town. A staple for locals and JUP fans everywhere.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
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Whether you're paddleboarding in Jupiter, catching waves, or simply relaxing on the beach, our sun shirts are crafted from lightweight, moisture-wicking fabrics designed to shield your skin from harmful rays. 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{"item":{"id":7686311444558,"title":"W. OG Logo OT UV Hood HBCM Hthr. Blue Camo","handle":"w-og-logo-ot-uv-hood-hbcm-hthr-blue-camo","description":"\u003cp\u003eWomen's Cut UV Shirts run small, sizing up is recommended. Ashley is wearing a Medium. \u003c\/p\u003e","published_at":"2025-08-21T14:38:38-04:00","created_at":"2025-08-21T14:34:02-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - UV - UV Hoodies","tags":[],"price":5500,"price_min":5500,"price_max":5500,"available":true,"price_varies":false,"compare_at_price":5500,"compare_at_price_min":5500,"compare_at_price_max":5500,"compare_at_price_varies":false,"variants":[{"id":42816507773006,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000146579","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"W. OG Logo OT UV Hood HBCM Hthr. Blue Camo - S","public_title":"S","options":["S"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000146579","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42816507740238,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000146578","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"W. OG Logo OT UV Hood HBCM Hthr. Blue Camo - M","public_title":"M","options":["M"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000146578","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42816507674702,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000146577","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"W. OG Logo OT UV Hood HBCM Hthr. 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Ashley is wearing a Medium. \u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285019668558,"handle":"womens-uv-sun-shirts","updated_at":"2026-01-08T11:00:36-05:00","published_at":"2024-10-07T11:49:55-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women's UV Sun Shirts","body_html":"\u003cp\u003eStay protected and stylish with Blueline Surf and Paddle Co.'s Women's UV Sun Shirts. Perfect for long days on the water or under the Florida sun, these shirts offer high-performance UV protection while keeping you cool and comfortable. Whether you're paddleboarding in Jupiter, catching waves, or simply relaxing on the beach, our sun shirts are crafted from lightweight, moisture-wicking fabrics designed to shield your skin from harmful rays. With sleek, flattering designs and a variety of colors, these shirts bring both function and fashion to your outdoor adventures.\u003c\/p\u003e\n\u003cp\u003eGear up for sun-drenched days with a UV sun shirt that’s made to move with you, providing ultimate protection without sacrificing the laid-back coastal style that defines Blueline.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:54-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/240229_Panas-9763.jpg?v=1728316194"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
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{"item":{"id":7783304790094,"title":"Blueline x Blue 84 Aloha Paradise Hoodie – Butter","handle":"blueline-blue84-aloha-paradise-hoodie-butter","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline x Blue 84 Aloha Paradise Hoodie in Butter brings warm coastal comfort with a clean tropical look. Made with soft washed fleece and finished with a bold hibiscus back graphic, this hoodie delivers effortless Jupiter, Florida style for cool mornings, breezy beach evenings, and everyday relaxation. A signature piece in the Aloha Paradise collection.\u003c\/p\u003e","published_at":"2025-12-10T09:32:45-05:00","created_at":"2025-12-10T09:10:00-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - Hoodies","tags":[],"price":7000,"price_min":7000,"price_max":7000,"available":true,"price_varies":false,"compare_at_price":7000,"compare_at_price_min":7000,"compare_at_price_max":7000,"compare_at_price_varies":false,"variants":[{"id":43222275391566,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150076","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Butter - S","public_title":"S","options":["S"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150076","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43222275457102,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150077","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Butter - M","public_title":"M","options":["M"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150077","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43222275620942,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150078","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Butter - L","public_title":"L","options":["L"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150078","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43222275653710,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150079","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Butter - XL","public_title":"XL","options":["XL"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150079","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Butter_Hoodie.png?v=1765400337"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Butter_Hoodie.png?v=1765400337","options":["Size"],"media":[{"alt":"Yellow hoodie with a white butterfly design on the back against a white background","id":32573202923598,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Butter_Hoodie.png?v=1765400337"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Butter_Hoodie.png?v=1765400337","width":1500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline x Blue 84 Aloha Paradise Hoodie in Butter brings warm coastal comfort with a clean tropical look. Made with soft washed fleece and finished with a bold hibiscus back graphic, this hoodie delivers effortless Jupiter, Florida style for cool mornings, breezy beach evenings, and everyday relaxation. A signature piece in the Aloha Paradise collection.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-01-04T07:10:20-05:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-01-07T14:57:02-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"Yellow hoodie with a white butterfly design on the back against a white background","id":32573202923598,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Butter_Hoodie.png?v=1765400337"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Butter_Hoodie.png?v=1765400337","width":1500}]
{"item":{"id":7783304462414,"title":"Blueline x Blue 84 Aloha Paradise Hoodie – Pink Lemonade","handle":"blueline-blue84-aloha-paradise-hoodie-pink-lemonade","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline x Blue 84 Aloha Paradise Hoodie in Pink Lemonade brings bright, tropical energy to a soft, cozy fleece hoodie. Featuring a bold hibiscus graphic across the back and a relaxed fit, this hoodie delivers warm island vibes perfect for cool beach mornings, breezy nights, and everyday Jupiter living. A standout piece in the Aloha Paradise collection and a Blue 84 customer favorite.\u003c\/p\u003e","published_at":"2025-12-10T09:33:57-05:00","created_at":"2025-12-10T09:09:56-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - Hoodies","tags":[],"price":7000,"price_min":7000,"price_max":7000,"available":true,"price_varies":false,"compare_at_price":7000,"compare_at_price_min":7000,"compare_at_price_max":7000,"compare_at_price_varies":false,"variants":[{"id":43222274834510,"title":"Pink Lemonade \/ S","option1":"Pink Lemonade","option2":"S","option3":null,"sku":"210000150080","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Pink Lemonade - Pink Lemonade \/ S","public_title":"Pink Lemonade \/ S","options":["Pink Lemonade","S"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150080","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43222274932814,"title":"Pink Lemonade \/ M","option1":"Pink Lemonade","option2":"M","option3":null,"sku":"210000150081","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Pink Lemonade - Pink Lemonade \/ M","public_title":"Pink Lemonade \/ M","options":["Pink Lemonade","M"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150081","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43222274998350,"title":"Pink Lemonade \/ L","option1":"Pink Lemonade","option2":"L","option3":null,"sku":"210000150082","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Pink Lemonade - Pink Lemonade \/ L","public_title":"Pink Lemonade \/ L","options":["Pink Lemonade","L"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150082","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43222275063886,"title":"Pink Lemonade \/ XL","option1":"Pink Lemonade","option2":"XL","option3":null,"sku":"210000150083","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Pink Lemonade - Pink Lemonade \/ XL","public_title":"Pink Lemonade \/ XL","options":["Pink Lemonade","XL"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150083","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Pink_Hoodie_with_floral_design.png?v=1765400757","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hibiscus_Hooded_Sweatshirt_Blueline_and_Blue_84.png?v=1765400736"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Pink_Hoodie_with_floral_design.png?v=1765400757","options":["Color","Size"],"media":[{"alt":"Pink hoodie with white floral designs on a white background","id":32573856874574,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Pink_Hoodie_with_floral_design.png?v=1765400757"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Pink_Hoodie_with_floral_design.png?v=1765400757","width":1500},{"alt":"Pink Lemonade Aloha Paradise hoodie with white hibiscus graphic Blue 84 Blueline Surf and Paddle Co. in Jupiter, Florida","id":32573859102798,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hibiscus_Hooded_Sweatshirt_Blueline_and_Blue_84.png?v=1765400736"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hibiscus_Hooded_Sweatshirt_Blueline_and_Blue_84.png?v=1765400736","width":1500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline x Blue 84 Aloha Paradise Hoodie in Pink Lemonade brings bright, tropical energy to a soft, cozy fleece hoodie. Featuring a bold hibiscus graphic across the back and a relaxed fit, this hoodie delivers warm island vibes perfect for cool beach mornings, breezy nights, and everyday Jupiter living. A standout piece in the Aloha Paradise collection and a Blue 84 customer favorite.\u003c\/p\u003e"},"options":[{"name":"Color","position":1,"values":["Pink Lemonade"]},{"name":"Size","position":2,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-01-04T07:10:20-05:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-01-07T14:57:02-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"Pink hoodie with white floral designs on a white background","id":32573856874574,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Pink_Hoodie_with_floral_design.png?v=1765400757"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Pink_Hoodie_with_floral_design.png?v=1765400757","width":1500},{"alt":"Pink Lemonade Aloha Paradise hoodie with white hibiscus graphic Blue 84 Blueline Surf and Paddle Co. in Jupiter, Florida","id":32573859102798,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hibiscus_Hooded_Sweatshirt_Blueline_and_Blue_84.png?v=1765400736"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hibiscus_Hooded_Sweatshirt_Blueline_and_Blue_84.png?v=1765400736","width":1500}]
{"item":{"id":7783319240782,"title":"Blueline x Blue 84 Aloha Paradise Hoodie – Mint","handle":"blueline-blue84-aloha-paradise-hoodie-mint","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline x Blue 84 Aloha Paradise Hoodie in Mint brings warm, beachy comfort with a bold tropical look. Featuring an oversized hibiscus graphic across the back and soft washed fleece, this hoodie delivers relaxed island style perfect for cool Jupiter mornings, breezy beach nights, and everyday coastal living. A premium Blue 84 essential and a standout in the Aloha Paradise collection.\u003c\/p\u003e","published_at":"2025-12-10T09:44:44-05:00","created_at":"2025-12-10T09:12:26-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - Hoodies","tags":[],"price":7000,"price_min":7000,"price_max":7000,"available":true,"price_varies":false,"compare_at_price":7000,"compare_at_price_min":7000,"compare_at_price_max":7000,"compare_at_price_varies":false,"variants":[{"id":43222304325710,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150068","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Mint - S","public_title":"S","options":["S"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150068","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43222304456782,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150069","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Mint - M","public_title":"M","options":["M"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150069","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43222304587854,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150070","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Mint - L","public_title":"L","options":["L"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150070","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43222304620622,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150071","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Mint - XL","public_title":"XL","options":["XL"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150071","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Mint_Aloha_Hoodie_Blue_84.png?v=1765398793","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blue_84_Hoodie_Front_Floral.png?v=1765398826"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Mint_Aloha_Hoodie_Blue_84.png?v=1765398793","options":["Size"],"media":[{"alt":"Mint Aloha Paradise hoodie with large pink hibiscus graphic Blue 84 Blueline Surf and Paddle Co.","id":32574228987982,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Mint_Aloha_Hoodie_Blue_84.png?v=1765398793"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Mint_Aloha_Hoodie_Blue_84.png?v=1765398793","width":1500},{"alt":"Light green hoodie with pink floral designs on a white background","id":32575006703694,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blue_84_Hoodie_Front_Floral.png?v=1765398826"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blue_84_Hoodie_Front_Floral.png?v=1765398826","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline x Blue 84 Aloha Paradise Hoodie in Mint brings warm, beachy comfort with a bold tropical look. Featuring an oversized hibiscus graphic across the back and soft washed fleece, this hoodie delivers relaxed island style perfect for cool Jupiter mornings, breezy beach nights, and everyday coastal living. A premium Blue 84 essential and a standout in the Aloha Paradise collection.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-01-04T07:10:20-05:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}}]}
[{"alt":"Mint Aloha Paradise hoodie with large pink hibiscus graphic Blue 84 Blueline Surf and Paddle Co.","id":32574228987982,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Mint_Aloha_Hoodie_Blue_84.png?v=1765398793"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Mint_Aloha_Hoodie_Blue_84.png?v=1765398793","width":1500},{"alt":"Light green hoodie with pink floral designs on a white background","id":32575006703694,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blue_84_Hoodie_Front_Floral.png?v=1765398826"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blue_84_Hoodie_Front_Floral.png?v=1765398826","width":1080}]
{"item":{"id":7783319470158,"title":"Blueline x Blue 84 Aloha Paradise Hoodie – Peri","handle":"blueline-blue84-aloha-paradise-hoodie-peri","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline x Blue 84 Aloha Paradise Hoodie in Peri delivers cozy comfort with bold tropical style. Featuring an oversized hibiscus graphic across the back and soft washed fleece, this hoodie brings warm island energy to cooler Jupiter mornings, beach nights, and everyday coastal life. A premium Blue 84 favorite and a standout piece in the Aloha Paradise collection.\u003c\/p\u003e","published_at":"2025-12-10T09:45:34-05:00","created_at":"2025-12-10T09:12:30-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - Hoodies","tags":["blue 84","blueline apparel","Blueline Surf + Paddle Co.","Blueline Surf and Paddle Clothing"],"price":7000,"price_min":7000,"price_max":7000,"available":true,"price_varies":false,"compare_at_price":7000,"compare_at_price_min":7000,"compare_at_price_max":7000,"compare_at_price_varies":false,"variants":[{"id":43222304981070,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150072","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Peri - S","public_title":"S","options":["S"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150072","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43222305046606,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150073","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Peri - M","public_title":"M","options":["M"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150073","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43222305275982,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150074","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Peri - L","public_title":"L","options":["L"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150074","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43222305341518,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150075","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Peri - XL","public_title":"XL","options":["XL"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150075","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Hoodie.png?v=1765397776"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Hoodie.png?v=1765397776","options":["Size"],"media":[{"alt":"Peri Aloha Paradise hoodie with large pink hibiscus graphic Blue 84 Blueline","id":32575062605902,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Hoodie.png?v=1765397776"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Hoodie.png?v=1765397776","width":1500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline x Blue 84 Aloha Paradise Hoodie in Peri delivers cozy comfort with bold tropical style. Featuring an oversized hibiscus graphic across the back and soft washed fleece, this hoodie brings warm island energy to cooler Jupiter mornings, beach nights, and everyday coastal life. A premium Blue 84 favorite and a standout piece in the Aloha Paradise collection.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-01-04T07:10:20-05:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}}]}
[{"alt":"Peri Aloha Paradise hoodie with large pink hibiscus graphic Blue 84 Blueline","id":32575062605902,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Hoodie.png?v=1765397776"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Hoodie.png?v=1765397776","width":1500}]
{"item":{"id":7735252090958,"title":"OG Cotton Twill Hacienda LC C","handle":"og-cotton-twill-hacienda-lc-c","description":null,"published_at":"2025-10-15T15:06:35-04:00","created_at":"2025-10-15T14:57:35-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041285177422,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000131712","requires_shipping":true,"taxable":true,"featured_image":{"id":35764202668110,"product_id":7735252090958,"position":1,"created_at":"2025-10-15T14:57:32-04:00","updated_at":"2025-10-15T14:57:35-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655","variant_ids":[43041285177422]},"available":true,"name":"OG Cotton Twill Hacienda LC C","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000131712","featured_media":{"alt":null,"id":27090341167182,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655"}},"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655","options":["Title"],"media":[{"alt":null,"id":27090341167182,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/lv5ppuh5jbhhmzimv0jb.jpg?v=1760554655","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
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{"item":{"id":7695566078030,"title":"OC Jupiter Sweatshirt","handle":"oc-jupiter-sweatshirt","description":null,"published_at":"2025-09-03T10:49:00-04:00","created_at":"2025-09-03T10:43:34-04:00","vendor":"Oat Collective","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":5500,"price_min":5500,"price_max":5500,"available":true,"price_varies":false,"compare_at_price":5500,"compare_at_price_min":5500,"compare_at_price_max":5500,"compare_at_price_varies":false,"variants":[{"id":42857387262030,"title":"Forest Green \/ S","option1":"Forest Green","option2":"S","option3":null,"sku":"210000147364","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Sweatshirt - Forest Green \/ S","public_title":"Forest Green \/ S","options":["Forest Green","S"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147364","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42857387294798,"title":"Forest Green \/ M","option1":"Forest Green","option2":"M","option3":null,"sku":"210000147365","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt - Forest Green \/ M","public_title":"Forest Green \/ M","options":["Forest Green","M"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147365","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42857387327566,"title":"Forest Green \/ L","option1":"Forest Green","option2":"L","option3":null,"sku":"210000147366","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Sweatshirt - Forest Green \/ L","public_title":"Forest Green \/ L","options":["Forest Green","L"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147366","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42857387360334,"title":"Forest Green \/ XL","option1":"Forest Green","option2":"XL","option3":null,"sku":"210000147367","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt - Forest Green \/ XL","public_title":"Forest Green \/ XL","options":["Forest Green","XL"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147367","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qast8wnip5satmbmz178.png?v=1756910938","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Sweatshirt_Forest_Green.webp?v=1757335157"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938","options":["Color","Size"],"media":[{"alt":null,"id":26457059360846,"position":1,"preview_image":{"aspect_ratio":0.75,"height":4032,"width":3024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938"},"aspect_ratio":0.75,"height":4032,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938","width":3024},{"alt":null,"id":26457053429838,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qast8wnip5satmbmz178.png?v=1756910938"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qast8wnip5satmbmz178.png?v=1756910938","width":1080},{"alt":null,"id":26486834102350,"position":3,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Sweatshirt_Forest_Green.webp?v=1757335157"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Sweatshirt_Forest_Green.webp?v=1757335157","width":1296}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Color","position":1,"values":["Forest Green"]},{"name":"Size","position":2,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-01-04T07:10:20-05:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-01-07T14:57:02-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
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{"item":{"id":7699273056334,"title":"OG Floral Logo Hat Twilight","handle":"og-floral-logo-hat-twilight","description":null,"published_at":"2025-09-08T10:15:04-04:00","created_at":"2025-09-08T09:58:31-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879548588110,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147177","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Floral Logo Hat Twilight","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147177","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882","options":["Title"],"media":[{"alt":null,"id":26487006888014,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-01-07T14:57:02-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":null,"id":26487006888014,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882","width":2848}]
{"item":{"id":7726364131406,"title":"Blue 84 Jupiter Sweatshirt Lagoon","handle":"blue-84-jupiter-sweatshirt-lagoon","description":"\u003cp data-start=\"565\" data-end=\"878\"\u003eStay cozy with the Blue 84 Jupiter Sweatshirt in Lagoon. This women’s crewneck delivers that perfect blend of comfort, and softness. Lightweight yet warm, it’s the ideal layer for breezy beach mornings, sunset boat rides, or relaxed days around South Florida\u003c\/p\u003e\n\u003cp data-start=\"880\" data-end=\"1217\"\u003eDesigned with a relaxed fit and the iconic JUPITER graphic, this sweatshirt pairs effortlessly with shorts, leggings, or denim for a clean, laid-back look. Whether you’re exploring the waterfront, grabbing coffee in town, or heading out after a paddleboard session, this piece brings the easygoing Blueline lifestyle wherever you go.\u003c\/p\u003e\n\u003cp data-start=\"1219\" data-end=\"1292\"\u003eMade for comfort. Inspired by Jupiter, Florida living but built for your everyday adventure.\u003c\/p\u003e","published_at":"2025-10-10T09:33:03-04:00","created_at":"2025-10-08T09:39:55-04:00","vendor":"Blue 84","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":5500,"price_min":5500,"price_max":5500,"available":true,"price_varies":false,"compare_at_price":5500,"compare_at_price_min":5500,"compare_at_price_max":5500,"compare_at_price_varies":false,"variants":[{"id":43001995919438,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000136550","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blue 84 Jupiter Sweatshirt Lagoon - S","public_title":"S","options":["S"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000136550","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43001995853902,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000136549","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blue 84 Jupiter Sweatshirt Lagoon - M","public_title":"M","options":["M"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000136549","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43001995788366,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000136548","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blue 84 Jupiter Sweatshirt Lagoon - L","public_title":"L","options":["L"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000136548","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43001995952206,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000148413","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blue 84 Jupiter Sweatshirt Lagoon - XL","public_title":"XL","options":["XL"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000148413","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_sweatshirt.jpg?v=1763838253"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_sweatshirt.jpg?v=1763838253","options":["Size"],"media":[{"alt":"Jupiter Blue 84 sweatshirt with Blueine Surf and Paddle Co. Hat.","id":26852918526030,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_sweatshirt.jpg?v=1763838253"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_sweatshirt.jpg?v=1763838253","width":1365}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"565\" data-end=\"878\"\u003eStay cozy with the Blue 84 Jupiter Sweatshirt in Lagoon. This women’s crewneck delivers that perfect blend of comfort, and softness. Lightweight yet warm, it’s the ideal layer for breezy beach mornings, sunset boat rides, or relaxed days around South Florida\u003c\/p\u003e\n\u003cp data-start=\"880\" data-end=\"1217\"\u003eDesigned with a relaxed fit and the iconic JUPITER graphic, this sweatshirt pairs effortlessly with shorts, leggings, or denim for a clean, laid-back look. Whether you’re exploring the waterfront, grabbing coffee in town, or heading out after a paddleboard session, this piece brings the easygoing Blueline lifestyle wherever you go.\u003c\/p\u003e\n\u003cp data-start=\"1219\" data-end=\"1292\"\u003eMade for comfort. Inspired by Jupiter, Florida living but built for your everyday adventure.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-01-04T07:10:20-05:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-01-07T14:57:02-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"Jupiter Blue 84 sweatshirt with Blueine Surf and Paddle Co. Hat.","id":26852918526030,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_sweatshirt.jpg?v=1763838253"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_sweatshirt.jpg?v=1763838253","width":1365}]
{"item":{"id":7783323435086,"title":"Blueline x Blue 84 Aloha Paradise Crop Long Sleeve – Pink Lemonade","handle":"blueline-blue84-aloha-paradise-crop-ls-pink-lemonade","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline x Blue 84 Aloha Paradise Crop Long Sleeve in Pink Lemonade brings bright, beachy energy to your coastal wardrobe. With an oversized hibiscus graphic on the back and a soft cropped fit, this top blends Blue 84’s premium comfort with Blueline’s Jupiter, Florida vibe. Perfect for cool mornings, breezy beach sessions, and laid-back everyday wear.\u003c\/p\u003e","published_at":"2025-12-10T09:48:20-05:00","created_at":"2025-12-10T09:13:33-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - Long Sleeve Tees","tags":[],"price":4200,"price_min":4200,"price_max":4200,"available":true,"price_varies":false,"compare_at_price":4200,"compare_at_price_min":4200,"compare_at_price_max":4200,"compare_at_price_varies":false,"variants":[{"id":43222315335758,"title":"Pink Lemonade \/ S","option1":"Pink Lemonade","option2":"S","option3":null,"sku":"210000150065","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Crop Long Sleeve – Pink Lemonade - Pink Lemonade \/ S","public_title":"Pink Lemonade \/ S","options":["Pink Lemonade","S"],"price":4200,"weight":0,"compare_at_price":4200,"inventory_management":"shopify","barcode":"210000150065","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43222315401294,"title":"Pink Lemonade \/ M","option1":"Pink Lemonade","option2":"M","option3":null,"sku":"210000150066","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Crop Long Sleeve – Pink Lemonade - Pink Lemonade \/ M","public_title":"Pink Lemonade \/ M","options":["Pink Lemonade","M"],"price":4200,"weight":0,"compare_at_price":4200,"inventory_management":"shopify","barcode":"210000150066","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43222315434062,"title":"Pink Lemonade \/ L","option1":"Pink Lemonade","option2":"L","option3":null,"sku":"210000150067","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Crop Long Sleeve – Pink Lemonade - Pink Lemonade \/ L","public_title":"Pink Lemonade \/ L","options":["Pink Lemonade","L"],"price":4200,"weight":0,"compare_at_price":4200,"inventory_management":"shopify","barcode":"210000150067","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_of_Blue_84_and_Blueline_Long_Sleeve_Shirt.png?v=1765397328","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hibiscus_Back_Graphic_Blue_84_and_Blueline.png?v=1765397297"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_of_Blue_84_and_Blueline_Long_Sleeve_Shirt.png?v=1765397328","options":["Color","Size"],"media":[{"alt":"Pink long-sleeve shirt with white floral designs on a white background","id":32575286083662,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_of_Blue_84_and_Blueline_Long_Sleeve_Shirt.png?v=1765397328"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Front_of_Blue_84_and_Blueline_Long_Sleeve_Shirt.png?v=1765397328","width":1500},{"alt":"Pink Lemonade Aloha Paradise crop long sleeve with white hibiscus graphic Blue 84 Blueline Surf and Paddle Co.","id":32575338414158,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hibiscus_Back_Graphic_Blue_84_and_Blueline.png?v=1765397297"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hibiscus_Back_Graphic_Blue_84_and_Blueline.png?v=1765397297","width":1500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline x Blue 84 Aloha Paradise Crop Long Sleeve in Pink Lemonade brings bright, beachy energy to your coastal wardrobe. With an oversized hibiscus graphic on the back and a soft cropped fit, this top blends Blue 84’s premium comfort with Blueline’s Jupiter, Florida vibe. Perfect for cool mornings, breezy beach sessions, and laid-back everyday wear.\u003c\/p\u003e"},"options":[{"name":"Color","position":1,"values":["Pink Lemonade"]},{"name":"Size","position":2,"values":["S","M","L"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":285019635790,"handle":"womens-t-shirts","updated_at":"2026-01-09T07:11:09-05:00","published_at":"2024-10-07T11:49:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women's T-Shirts","body_html":"\u003cp\u003eOur soft and premium Blueline Surf and Paddle Co.'s Women's T-Shirts. Designed for the women who love sun-soaked days and ocean breezes, our t-shirts are the perfect blend of comfort and style. Crafted from soft, breathable fabrics, these tees are ideal for everything from paddle sessions to laid-back beach days in Jupiter, FL. Featuring fun designs and the iconic Blueline logo, each shirt reflects the coastal lifestyle you live and love. With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. 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Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. 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Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-01-07T14:57:02-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. 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If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-01-04T07:10:20-05:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-01-07T14:57:02-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"Women in the Jupiter Blue 84 cropped sweatshirt holding a pink surfboard with a clear blue sky and water background. Post surf session vibe. ","id":26705329029198,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_Crop_Sweatshirt.jpg?v=1763839353"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_Crop_Sweatshirt.jpg?v=1763839353","width":1365},{"alt":"Woman standing next to a Jeep with surfboards on top, wearing a pink Jupiter, Blue 84 and Blueline sweatshirt and denim shorts, by a waterfront. On a surf check, watching the waves.","id":26705329356878,"position":2,"preview_image":{"aspect_ratio":0.667,"height":1311,"width":874,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_cropped_sweatshirt_by_Blueline_Surf_and_Paddle_in_Jupiter_Florida..jpg?v=1763839426"},"aspect_ratio":0.667,"height":1311,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_cropped_sweatshirt_by_Blueline_Surf_and_Paddle_in_Jupiter_Florida..jpg?v=1763839426","width":874}]
{"item":{"id":7700474658894,"title":"Otto JUP Hat Blue \/ Pink","handle":"jup-hat-blue-pink-jupiter-blueline","description":"\u003cp data-start=\"187\" data-end=\"562\"\u003e\u003cstrong data-start=\"187\" data-end=\"226\"\u003eOne of the Local Favorites, JUP Foam Trucker.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe Blueline JUP Foam Trucker Hat in bright blue with a hot pink logo is a fresh take on our classic design. Built on the Otto foam snapback, it features a high-profile foam front, breathable mesh back, and adjustable snap closure. Lightweight and made for Florida living — from paddle sessions to beach days to nights at Guanabanas.\u003c\/p\u003e\n\u003cul data-start=\"564\" data-end=\"801\"\u003e\n\u003cli data-start=\"564\" data-end=\"595\"\u003e\n\u003cp data-start=\"566\" data-end=\"595\"\u003eOtto brand foam trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"596\" data-end=\"650\"\u003e\n\u003cp data-start=\"598\" data-end=\"650\"\u003eBright blue with hot pink “JUP” Blueline Surf logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"651\" data-end=\"678\"\u003e\n\u003cp data-start=\"653\" data-end=\"678\"\u003eAdjustable snapback fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"679\" data-end=\"723\"\u003e\n\u003cp data-start=\"681\" data-end=\"723\"\u003eFoam front with mesh backing for airflow\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"724\" data-end=\"801\"\u003e\n\u003cp data-start=\"726\" data-end=\"801\"\u003eDurable and lightweight — perfect for surf, sun, and saltwater adventures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"803\" data-end=\"895\"\u003eGrab this JUP colorway at Blueline Surf \u0026amp; Paddle, Jupiter’s favorite surf shop, before it sells out. Limited Batch!\u003c\/p\u003e","published_at":"2025-09-10T09:18:44-04:00","created_at":"2025-09-10T09:14:26-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":[],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":2499,"compare_at_price_min":2499,"compare_at_price_max":2499,"compare_at_price_varies":false,"variants":[{"id":42885978325070,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136150","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Otto JUP Hat Blue \/ Pink","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2499,"inventory_management":"shopify","barcode":"210000136150","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442","options":["Title"],"media":[{"alt":"Blueline Surf JUP Foam Trucker Hat in bright blue with hot pink JUP logo and mesh back – Otto snapback cap from Jupiter, Florida surf shop.","id":26500172939342,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1365,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442"},"aspect_ratio":1.0,"height":1365,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442","width":1365}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"187\" data-end=\"562\"\u003e\u003cstrong data-start=\"187\" data-end=\"226\"\u003eOne of the Local Favorites, JUP Foam Trucker.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe Blueline JUP Foam Trucker Hat in bright blue with a hot pink logo is a fresh take on our classic design. Built on the Otto foam snapback, it features a high-profile foam front, breathable mesh back, and adjustable snap closure. Lightweight and made for Florida living — from paddle sessions to beach days to nights at Guanabanas.\u003c\/p\u003e\n\u003cul data-start=\"564\" data-end=\"801\"\u003e\n\u003cli data-start=\"564\" data-end=\"595\"\u003e\n\u003cp data-start=\"566\" data-end=\"595\"\u003eOtto brand foam trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"596\" data-end=\"650\"\u003e\n\u003cp data-start=\"598\" data-end=\"650\"\u003eBright blue with hot pink “JUP” Blueline Surf logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"651\" data-end=\"678\"\u003e\n\u003cp data-start=\"653\" data-end=\"678\"\u003eAdjustable snapback fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"679\" data-end=\"723\"\u003e\n\u003cp data-start=\"681\" data-end=\"723\"\u003eFoam front with mesh backing for airflow\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"724\" data-end=\"801\"\u003e\n\u003cp data-start=\"726\" data-end=\"801\"\u003eDurable and lightweight — perfect for surf, sun, and saltwater adventures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"803\" data-end=\"895\"\u003eGrab this JUP colorway at Blueline Surf \u0026amp; Paddle, Jupiter’s favorite surf shop, before it sells out. Limited Batch!\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2025-12-29T07:11:49-05:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-01-07T14:57:02-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"Blueline Surf JUP Foam Trucker Hat in bright blue with hot pink JUP logo and mesh back – Otto snapback cap from Jupiter, Florida surf shop.","id":26500172939342,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1365,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442"},"aspect_ratio":1.0,"height":1365,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442","width":1365}]
{"item":{"id":7735255892046,"title":"OG Smoke Blue\\White C12 Curved","handle":"og-smoke-blue-white-c12-curved","description":null,"published_at":"2025-10-15T15:06:53-04:00","created_at":"2025-10-15T14:58:30-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - CAPTEUR Curved","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041290485838,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000053021","requires_shipping":true,"taxable":true,"featured_image":{"id":35764311195726,"product_id":7735255892046,"position":1,"created_at":"2025-10-15T14:58:28-04:00","updated_at":"2025-10-15T14:58:31-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711","variant_ids":[43041290485838]},"available":true,"name":"OG Smoke Blue\\White C12 Curved","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000053021","featured_media":{"alt":null,"id":27090449989710,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711"}},"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711","options":["Title"],"media":[{"alt":null,"id":27090449989710,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-01-01T07:10:29-05:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
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{"item":{"id":7735698587726,"title":"OC Jupiter Sweatshirt Rose","handle":"oc-jupiter-sweatshirt-rose","description":"\u003cp data-end=\"1086\" data-start=\"719\"\u003eWrap yourself in comfort with the \u003cstrong data-end=\"804\" data-start=\"771\"\u003eOC Jupiter Sweatshirt in Rose\u003c\/strong\u003e. This lightweight yet cozy crewneck is crafted from an ultra-soft cotton blend, offering the perfect mix of warmth and breathability. The rose hue adds a touch of effortless style, while the bold white \u003cstrong data-end=\"1018\" data-start=\"1007\"\u003eJUPITER\u003c\/strong\u003e lettering a node to your favorite Palm Beach destination.\u003c\/p\u003e\n\u003cul data-end=\"1288\" data-start=\"1088\"\u003e\n\u003cli data-end=\"1122\" data-start=\"1088\"\u003e\n\u003cp data-end=\"1122\" data-start=\"1090\"\u003eSuper-soft cotton blend fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1145\" data-start=\"1123\"\u003e\n\u003cp data-end=\"1145\" data-start=\"1125\"\u003eRelaxed unisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1181\" data-start=\"1146\"\u003e\n\u003cp data-end=\"1181\" data-start=\"1148\"\u003eWhite “JUPITER” block lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1231\" data-start=\"1182\"\u003e\n\u003cp data-end=\"1231\" data-start=\"1184\"\u003eRibbed cuffs and waistband for a classic look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1288\" data-start=\"1232\"\u003e\n\u003cp data-end=\"1288\" data-start=\"1234\"\u003ePerfect for cool beach mornings, travel, or lounging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1400\" data-start=\"1290\"\u003eSimple, stylish, and inspired by life in \u003cstrong data-end=\"1351\" data-start=\"1331\"\u003eJupiter, Florida\u003c\/strong\u003e — this sweatshirt is an essential winter addition. \u003c\/p\u003e","published_at":"2025-10-16T09:50:09-04:00","created_at":"2025-10-16T09:40:38-04:00","vendor":"Oat Collective","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":5500,"price_min":5500,"price_max":5500,"available":true,"price_varies":false,"compare_at_price":5500,"compare_at_price_min":5500,"compare_at_price_max":5500,"compare_at_price_varies":false,"variants":[{"id":43044610342990,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000147570","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt Rose - S","public_title":"S","options":["S"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147570","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43044610375758,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000147571","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Sweatshirt Rose - M","public_title":"M","options":["M"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147571","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43044610408526,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000147572","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Sweatshirt Rose - L","public_title":"L","options":["L"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147572","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43044610441294,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000147573","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Sweatshirt Rose - XL","public_title":"XL","options":["XL"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147573","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_soft_rose-colored_sweatshirt_featuring_the_word_JUPITER_in_large_white_block_lettersThe_fabric_s_cozy_texture_and_muted_pink_tone_capture_a_relaxed_coastal_feel_perfect_for_cool_mornings_or_casual_afternoons_in_Jupiter_Florida..webp?v=1760731342"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_soft_rose-colored_sweatshirt_featuring_the_word_JUPITER_in_large_white_block_lettersThe_fabric_s_cozy_texture_and_muted_pink_tone_capture_a_relaxed_coastal_feel_perfect_for_cool_mornings_or_casual_afternoons_in_Jupiter_Florida..webp?v=1760731342","options":["Size"],"media":[{"alt":"OC Jupiter Sweatshirt in Rose pink with bold white JUPITER lettering across the chest, laid flat against a white background.","id":27115288592462,"position":1,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_soft_rose-colored_sweatshirt_featuring_the_word_JUPITER_in_large_white_block_lettersThe_fabric_s_cozy_texture_and_muted_pink_tone_capture_a_relaxed_coastal_feel_perfect_for_cool_mornings_or_casual_afternoons_in_Jupiter_Florida..webp?v=1760731342"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_soft_rose-colored_sweatshirt_featuring_the_word_JUPITER_in_large_white_block_lettersThe_fabric_s_cozy_texture_and_muted_pink_tone_capture_a_relaxed_coastal_feel_perfect_for_cool_mornings_or_casual_afternoons_in_Jupiter_Florida..webp?v=1760731342","width":1296}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-end=\"1086\" data-start=\"719\"\u003eWrap yourself in comfort with the \u003cstrong data-end=\"804\" data-start=\"771\"\u003eOC Jupiter Sweatshirt in Rose\u003c\/strong\u003e. This lightweight yet cozy crewneck is crafted from an ultra-soft cotton blend, offering the perfect mix of warmth and breathability. The rose hue adds a touch of effortless style, while the bold white \u003cstrong data-end=\"1018\" data-start=\"1007\"\u003eJUPITER\u003c\/strong\u003e lettering a node to your favorite Palm Beach destination.\u003c\/p\u003e\n\u003cul data-end=\"1288\" data-start=\"1088\"\u003e\n\u003cli data-end=\"1122\" data-start=\"1088\"\u003e\n\u003cp data-end=\"1122\" data-start=\"1090\"\u003eSuper-soft cotton blend fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1145\" data-start=\"1123\"\u003e\n\u003cp data-end=\"1145\" data-start=\"1125\"\u003eRelaxed unisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1181\" data-start=\"1146\"\u003e\n\u003cp data-end=\"1181\" data-start=\"1148\"\u003eWhite “JUPITER” block lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1231\" data-start=\"1182\"\u003e\n\u003cp data-end=\"1231\" data-start=\"1184\"\u003eRibbed cuffs and waistband for a classic look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1288\" data-start=\"1232\"\u003e\n\u003cp data-end=\"1288\" data-start=\"1234\"\u003ePerfect for cool beach mornings, travel, or lounging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1400\" data-start=\"1290\"\u003eSimple, stylish, and inspired by life in \u003cstrong data-end=\"1351\" data-start=\"1331\"\u003eJupiter, Florida\u003c\/strong\u003e — this sweatshirt is an essential winter addition. \u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-01-04T07:10:20-05:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
[{"alt":"OC Jupiter Sweatshirt in Rose pink with bold white JUPITER lettering across the chest, laid flat against a white background.","id":27115288592462,"position":1,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_soft_rose-colored_sweatshirt_featuring_the_word_JUPITER_in_large_white_block_lettersThe_fabric_s_cozy_texture_and_muted_pink_tone_capture_a_relaxed_coastal_feel_perfect_for_cool_mornings_or_casual_afternoons_in_Jupiter_Florida..webp?v=1760731342"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_soft_rose-colored_sweatshirt_featuring_the_word_JUPITER_in_large_white_block_lettersThe_fabric_s_cozy_texture_and_muted_pink_tone_capture_a_relaxed_coastal_feel_perfect_for_cool_mornings_or_casual_afternoons_in_Jupiter_Florida..webp?v=1760731342","width":1296}]
{"item":{"id":7735698686030,"title":"OC Jupiter Sweatshirt Athletic Heather","handle":"oc-jupiter-sweatshirt-athletic-heather","description":"\u003cp data-end=\"1002\" data-start=\"644\"\u003eThe effortlessly classic \u003cstrong data-end=\"741\" data-start=\"714\"\u003eJUPITER Gray Sweatshirt\u003c\/strong\u003e. Made from soft, mid-weight fabric, this crewneck offers the perfect balance of comfort and casual style. The bold white lettering stands out against the heather gray base. \u003c\/p\u003e\n\u003cul data-end=\"1189\" data-start=\"1004\"\u003e\n\u003cli data-end=\"1044\" data-start=\"1004\"\u003e\n\u003cp data-end=\"1044\" data-start=\"1006\"\u003eSoft and durable cotton-blend fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1067\" data-start=\"1045\"\u003e\n\u003cp data-end=\"1067\" data-start=\"1047\"\u003eRelaxed unisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1094\" data-start=\"1068\"\u003e\n\u003cp data-end=\"1094\" data-start=\"1070\"\u003eClassic crewneck style\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1147\" data-start=\"1095\"\u003e\n\u003cp data-end=\"1147\" data-start=\"1097\"\u003eWhite “JUPITER” block lettering across the chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1189\" data-start=\"1148\"\u003e\n\u003cp data-end=\"1189\" data-start=\"1150\"\u003ePerfect for layering or everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-16T09:49:41-04:00","created_at":"2025-10-16T09:41:22-04:00","vendor":"Oat Collective","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":5500,"price_min":5500,"price_max":5500,"available":true,"price_varies":false,"compare_at_price":5500,"compare_at_price_min":5500,"compare_at_price_max":5500,"compare_at_price_varies":false,"variants":[{"id":43044610605134,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000147574","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Sweatshirt Athletic Heather - S","public_title":"S","options":["S"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147574","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43044610637902,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000147575","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt Athletic Heather - M","public_title":"M","options":["M"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147575","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43044610670670,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000147576","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Sweatshirt Athletic Heather - L","public_title":"L","options":["L"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147576","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43044610703438,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000147577","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Sweatshirt Athletic Heather - XL","public_title":"XL","options":["XL"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147577","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_cozy_gray_sweatshirt_with_the_word_JUPITER_boldly_printed_in_large_white_block_letters_across_the_chest_is_neatly_folded_against_a_clean_white_background..webp?v=1760729510"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_cozy_gray_sweatshirt_with_the_word_JUPITER_boldly_printed_in_large_white_block_letters_across_the_chest_is_neatly_folded_against_a_clean_white_background..webp?v=1760729510","options":["Size"],"media":[{"alt":"Gray JUPITER sweatshirt with bold white block lettering, folded neatly against a white background.","id":27115282202702,"position":1,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_cozy_gray_sweatshirt_with_the_word_JUPITER_boldly_printed_in_large_white_block_letters_across_the_chest_is_neatly_folded_against_a_clean_white_background..webp?v=1760729510"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_cozy_gray_sweatshirt_with_the_word_JUPITER_boldly_printed_in_large_white_block_letters_across_the_chest_is_neatly_folded_against_a_clean_white_background..webp?v=1760729510","width":1296}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-end=\"1002\" data-start=\"644\"\u003eThe effortlessly classic \u003cstrong data-end=\"741\" data-start=\"714\"\u003eJUPITER Gray Sweatshirt\u003c\/strong\u003e. Made from soft, mid-weight fabric, this crewneck offers the perfect balance of comfort and casual style. The bold white lettering stands out against the heather gray base. \u003c\/p\u003e\n\u003cul data-end=\"1189\" data-start=\"1004\"\u003e\n\u003cli data-end=\"1044\" data-start=\"1004\"\u003e\n\u003cp data-end=\"1044\" data-start=\"1006\"\u003eSoft and durable cotton-blend fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1067\" data-start=\"1045\"\u003e\n\u003cp data-end=\"1067\" data-start=\"1047\"\u003eRelaxed unisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1094\" data-start=\"1068\"\u003e\n\u003cp data-end=\"1094\" data-start=\"1070\"\u003eClassic crewneck style\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1147\" data-start=\"1095\"\u003e\n\u003cp data-end=\"1147\" data-start=\"1097\"\u003eWhite “JUPITER” block lettering across the chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1189\" data-start=\"1148\"\u003e\n\u003cp data-end=\"1189\" data-start=\"1150\"\u003ePerfect for layering or everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-01-04T07:10:20-05:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
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{"item":{"id":7713736687694,"title":"FL Box Crop T-Shirt – White with Garnet \u0026 Gold","handle":"fl-box-crop-tshirt-white-garnet-gold","description":"\u003cp data-start=\"380\" data-end=\"696\"\u003eEasy, breezy, and made for warm days on the water. The \u003cstrong data-start=\"435\" data-end=\"458\"\u003eFL Box Crop T-Shirt\u003c\/strong\u003e is a relaxed women’s crop tee featuring our iconic Blueline Florida Box logo in \u003cstrong data-start=\"539\" data-end=\"558\"\u003egarnet and gold\u003c\/strong\u003e. Clean on the front, bold on the back, and finished in a soft white fabric that pairs effortlessly with denim, boardwalks, and boat days.\u003c\/p\u003e\n\u003cp data-start=\"698\" data-end=\"933\"\u003eDesigned for comfort and movement, this cropped tee delivers a laid-back coastal fit that works just as well dockside as it does in town. 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{"item":{"id":7713736884302,"title":"Florida Box Crop T-Shirt – Crimson \u0026 White","handle":"florida-box-crop-tshirt-crimson-white","description":"\u003cp data-start=\"342\" data-end=\"696\"\u003eThe Florida Box Crop T-Shirt blends laid-back coastal style with a bold, minimal graphic that reps the Sunshine State without saying too much. Designed with a relaxed cropped fit, this tee features the iconic Blueline Florida Box logo in \u003cstrong data-start=\"580\" data-end=\"601\"\u003ecrimson and white\u003c\/strong\u003e, printed on soft, lightweight cotton that’s easy to wear on hot days and perfect for layering.\u003c\/p\u003e\n\u003cp data-start=\"698\" data-end=\"925\"\u003eWhether you’re walking the docks, heading to the beach, or keeping it casual around town, this crop tee delivers effortless Florida style without tying it to a single team or trend. Simple, versatile, and unmistakably Blueline.\u003c\/p\u003e\n\u003cp data-start=\"927\" data-end=\"939\"\u003e\u003cstrong data-start=\"927\" data-end=\"939\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"940\" data-end=\"1117\"\u003e\n\u003cli data-start=\"940\" data-end=\"963\"\u003e\n\u003cp data-start=\"942\" data-end=\"963\"\u003eCropped women’s fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"964\" data-end=\"997\"\u003e\n\u003cp data-start=\"966\" data-end=\"997\"\u003eSoft, breathable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"998\" data-end=\"1039\"\u003e\n\u003cp data-start=\"1000\" data-end=\"1039\"\u003eFlorida Box graphic on chest and back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1040\" data-end=\"1068\"\u003e\n\u003cp data-start=\"1042\" data-end=\"1068\"\u003eCrimson \u0026amp; white colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1069\" data-end=\"1117\"\u003e\n\u003cp data-start=\"1071\" data-end=\"1117\"\u003eDesigned for warm weather and coastal living\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-24T15:13:53-04:00","created_at":"2025-09-24T15:04:09-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - Tees","tags":[],"price":1600,"price_min":1600,"price_max":1600,"available":true,"price_varies":false,"compare_at_price":3200,"compare_at_price_min":3200,"compare_at_price_max":3200,"compare_at_price_varies":false,"variants":[{"id":42942794661966,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"210000148332","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Florida Box Crop T-Shirt – Crimson \u0026 White - XS","public_title":"XS","options":["XS"],"price":1600,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000148332","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42942794694734,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000148333","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Florida Box Crop T-Shirt – Crimson \u0026 White - S","public_title":"S","options":["S"],"price":1600,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000148333","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42942794629198,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000148331","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Florida Box Crop T-Shirt – Crimson \u0026 White - M","public_title":"M","options":["M"],"price":1600,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000148331","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42942794563662,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000148330","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Florida Box Crop T-Shirt – Crimson \u0026 White - L","public_title":"L","options":["L"],"price":1600,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000148330","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-crop-tshirt-crimson-white-front.jpg?v=1766244061","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-crop-tshirt-crimson-white-back.jpg?v=1766244045"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-crop-tshirt-crimson-white-front.jpg?v=1766244061","options":["Size"],"media":[{"alt":"Woman wearing a white cropped t-shirt with a crimson Florida Box logo on the left chest","id":26629232132174,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-crop-tshirt-crimson-white-front.jpg?v=1766244061"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-crop-tshirt-crimson-white-front.jpg?v=1766244061","width":2848},{"alt":"Back view of a white cropped t-shirt featuring a large crimson Florida Box graphic, worn outdoors","id":26629232099406,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-crop-tshirt-crimson-white-back.jpg?v=1766244045"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-crop-tshirt-crimson-white-back.jpg?v=1766244045","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"342\" data-end=\"696\"\u003eThe Florida Box Crop T-Shirt blends laid-back coastal style with a bold, minimal graphic that reps the Sunshine State without saying too much. 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Simple, versatile, and unmistakably Blueline.\u003c\/p\u003e\n\u003cp data-start=\"927\" data-end=\"939\"\u003e\u003cstrong data-start=\"927\" data-end=\"939\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"940\" data-end=\"1117\"\u003e\n\u003cli data-start=\"940\" data-end=\"963\"\u003e\n\u003cp data-start=\"942\" data-end=\"963\"\u003eCropped women’s fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"964\" data-end=\"997\"\u003e\n\u003cp data-start=\"966\" data-end=\"997\"\u003eSoft, breathable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"998\" data-end=\"1039\"\u003e\n\u003cp data-start=\"1000\" data-end=\"1039\"\u003eFlorida Box graphic on chest and back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1040\" data-end=\"1068\"\u003e\n\u003cp data-start=\"1042\" data-end=\"1068\"\u003eCrimson \u0026amp; white colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1069\" data-end=\"1117\"\u003e\n\u003cp data-start=\"1071\" data-end=\"1117\"\u003eDesigned for warm weather and coastal living\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["XS","S","M","L"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. 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With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2025-12-31T07:11:53-05:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. 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{"item":{"id":7713739505742,"title":"FL Box Crop T-Shirt – White with Blue \u0026 Orange","handle":"fl-box-collegiate-gators-crop-tee-white","description":"\u003cp data-start=\"303\" data-end=\"557\"\u003eFlorida roots, coastal attitude. The \u003cstrong data-start=\"340\" data-end=\"363\"\u003eFL Box Crop T-Shirt\u003c\/strong\u003e keeps it simple, clean, and unmistakably Blueline. Featuring our iconic Florida Box logo in \u003cstrong data-start=\"456\" data-end=\"475\"\u003eblue and orange\u003c\/strong\u003e, this cropped tee delivers an easy balance of coastal style and everyday comfort.\u003c\/p\u003e\n\u003cp data-start=\"559\" data-end=\"836\"\u003eThe lightweight cotton feel keeps things breathable for warm Florida days, while the relaxed crop fit pairs perfectly with denim, boardshorts, or beach-ready layers. Whether you’re dockside, downtown, or heading to the water, this tee is built for laid-back days and salty air.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"896\"\u003eFlorida inspired. Coastal approved. 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[{"alt":"Blueline Surf JUP Foam Trucker Hat – white Otto snapback with navy JUP logo and mesh back, surf lifestyle cap from Jupiter, Florida.","id":26525775626318,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-foam-trucker-hat-jupiter-fl.jpg?v=1757798005"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-foam-trucker-hat-jupiter-fl.jpg?v=1757798005","width":2848}]
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