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{"item":{"id":7735698718798,"title":"OC Jupiter Hoodie White Heather","handle":"oc-jupiter-hoodie-white-heather","description":"\u003cp data-start=\"351\" data-end=\"668\"\u003eSlip into the \u003cstrong data-start=\"365\" data-end=\"403\"\u003eOC Jupiter Hoodie in White Heather\u003c\/strong\u003e for unrivaled softness and comfort. Designed with lightweight yet cozy fabric, this hoodie is perfect for layering or wearing on its own. The relaxed fit and smooth texture make it your go-to for early morning coffee trips, beach walks, or laid-back days around Jupiter.\u003c\/p\u003e\n\u003cul data-start=\"670\" data-end=\"879\"\u003e\n\u003cli data-start=\"670\" data-end=\"707\"\u003e\n\u003cp data-start=\"672\" data-end=\"707\"\u003eLightweight and ultra-soft fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"708\" data-end=\"743\"\u003e\n\u003cp data-start=\"710\" data-end=\"743\"\u003eRelaxed fit for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"744\" data-end=\"793\"\u003e\n\u003cp data-start=\"746\" data-end=\"793\"\u003eWhite heather color for a clean, coastal look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"794\" data-end=\"843\"\u003e\n\u003cp data-start=\"796\" data-end=\"843\"\u003eFront pouch pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"844\" data-end=\"879\"\u003e\n\u003cp data-start=\"846\" data-end=\"879\"\u003eIdeal for layering or solo wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"881\" data-end=\"999\"\u003eSimple, stylish, and effortlessly comfortable — the perfect everyday hoodie created for \u003cstrong data-start=\"969\" data-end=\"989\"\u003eJupiter, Florida\u003c\/strong\u003e living.\u003c\/p\u003e","published_at":"2025-10-16T09:45:20-04:00","created_at":"2025-10-16T09:41:25-04:00","vendor":"Oat Collective","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":6800,"price_min":6800,"price_max":6800,"available":true,"price_varies":false,"compare_at_price":6800,"compare_at_price_min":6800,"compare_at_price_max":6800,"compare_at_price_varies":false,"variants":[{"id":43044610736206,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000147578","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Hoodie White Heather - S","public_title":"S","options":["S"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147578","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43044610768974,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000147579","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Hoodie White Heather - M","public_title":"M","options":["M"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147579","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43044610801742,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000147580","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie White Heather - L","public_title":"L","options":["L"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147580","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43044610834510,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000147581","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie White Heather - XL","public_title":"XL","options":["XL"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147581","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-104.jpg?v=1765297478","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_White_Heather.webp?v=1765297478"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-104.jpg?v=1765297478","options":["Size"],"media":[{"alt":null,"id":32463107653710,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-104.jpg?v=1765297478"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-104.jpg?v=1765297478","width":1366},{"alt":"OC Jupiter Hoodie in White Heather featuring a relaxed fit and ultra-soft lightweight fabric for everyday comfort.","id":27115023859790,"position":2,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_White_Heather.webp?v=1765297478"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_White_Heather.webp?v=1765297478","width":1296}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"351\" data-end=\"668\"\u003eSlip into the \u003cstrong data-start=\"365\" data-end=\"403\"\u003eOC Jupiter Hoodie in White Heather\u003c\/strong\u003e for unrivaled softness and comfort. Designed with lightweight yet cozy fabric, this hoodie is perfect for layering or wearing on its own. The relaxed fit and smooth texture make it your go-to for early morning coffee trips, beach walks, or laid-back days around Jupiter.\u003c\/p\u003e\n\u003cul data-start=\"670\" data-end=\"879\"\u003e\n\u003cli data-start=\"670\" data-end=\"707\"\u003e\n\u003cp data-start=\"672\" data-end=\"707\"\u003eLightweight and ultra-soft fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"708\" data-end=\"743\"\u003e\n\u003cp data-start=\"710\" data-end=\"743\"\u003eRelaxed fit for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"744\" data-end=\"793\"\u003e\n\u003cp data-start=\"746\" data-end=\"793\"\u003eWhite heather color for a clean, coastal look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"794\" data-end=\"843\"\u003e\n\u003cp data-start=\"796\" data-end=\"843\"\u003eFront pouch pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"844\" data-end=\"879\"\u003e\n\u003cp data-start=\"846\" data-end=\"879\"\u003eIdeal for layering or solo wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"881\" data-end=\"999\"\u003eSimple, stylish, and effortlessly comfortable — the perfect everyday hoodie created for \u003cstrong data-start=\"969\" data-end=\"989\"\u003eJupiter, Florida\u003c\/strong\u003e living.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-05-29T16:43:31-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027977806,"handle":"womens","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-05-28T07:12:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":null,"id":32463107653710,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-104.jpg?v=1765297478"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-104.jpg?v=1765297478","width":1366},{"alt":"OC Jupiter Hoodie in White Heather featuring a relaxed fit and ultra-soft lightweight fabric for everyday comfort.","id":27115023859790,"position":2,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_White_Heather.webp?v=1765297478"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_White_Heather.webp?v=1765297478","width":1296}]
{"item":{"id":7735698784334,"title":"OC Jupiter Hoodie Forest Green","handle":"oc-jupiter-hoodie-forest-green","description":"\u003cp data-start=\"346\" data-end=\"728\"\u003eEmbrace your love for \u003cstrong data-start=\"368\" data-end=\"388\"\u003eJupiter, Florida\u003c\/strong\u003e in the cozy \u003cstrong data-start=\"401\" data-end=\"438\"\u003eOC Jupiter Hoodie in Forest Green\u003c\/strong\u003e. Crafted from ultra-soft, comfortable fabric, this hoodie blends warmth and local pride in one everyday essential. The plaid-lined hood adds a touch of classic coastal style, while the relaxed fit makes it perfect for morning walks, cool evenings on the dock, or casual days around town.\u003c\/p\u003e\n\u003cul data-start=\"730\" data-end=\"921\"\u003e\n\u003cli data-start=\"730\" data-end=\"760\"\u003e\n\u003cp data-start=\"732\" data-end=\"760\"\u003eSoft, durable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"761\" data-end=\"805\"\u003e\n\u003cp data-start=\"763\" data-end=\"805\"\u003eForest green color with plaid-lined hood\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"806\" data-end=\"840\"\u003e\n\u003cp data-start=\"808\" data-end=\"840\"\u003eClassic Jupiter logo detailing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"841\" data-end=\"884\"\u003e\n\u003cp data-start=\"843\" data-end=\"884\"\u003eFront pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"885\" data-end=\"921\"\u003e\n\u003cp data-start=\"887\" data-end=\"921\"\u003ePerfect for layering or lounging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-16T09:48:27-04:00","created_at":"2025-10-16T09:41:29-04:00","vendor":"Oat Collective","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":6800,"price_min":6800,"price_max":6800,"available":true,"price_varies":false,"compare_at_price":6800,"compare_at_price_min":6800,"compare_at_price_max":6800,"compare_at_price_varies":false,"variants":[{"id":43044610900046,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000147582","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Hoodie Forest Green - S","public_title":"S","options":["S"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147582","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43044610932814,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000147583","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie Forest Green - M","public_title":"M","options":["M"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147583","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43044610965582,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000147584","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie Forest Green - L","public_title":"L","options":["L"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147584","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43044610998350,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000147585","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie Forest Green - XL","public_title":"XL","options":["XL"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147585","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_Forest_Green.webp?v=1765297524"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524","options":["Size"],"media":[{"alt":null,"id":32463314485326,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524","width":1366},{"alt":"OC Jupiter Hoodie in Forest Green with plaid-lined hood, featuring soft fabric and local Jupiter, Florida design.","id":27115222925390,"position":2,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_Forest_Green.webp?v=1765297524"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_Forest_Green.webp?v=1765297524","width":1296}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"346\" data-end=\"728\"\u003eEmbrace your love for \u003cstrong data-start=\"368\" data-end=\"388\"\u003eJupiter, Florida\u003c\/strong\u003e in the cozy \u003cstrong data-start=\"401\" data-end=\"438\"\u003eOC Jupiter Hoodie in Forest Green\u003c\/strong\u003e. Crafted from ultra-soft, comfortable fabric, this hoodie blends warmth and local pride in one everyday essential. The plaid-lined hood adds a touch of classic coastal style, while the relaxed fit makes it perfect for morning walks, cool evenings on the dock, or casual days around town.\u003c\/p\u003e\n\u003cul data-start=\"730\" data-end=\"921\"\u003e\n\u003cli data-start=\"730\" data-end=\"760\"\u003e\n\u003cp data-start=\"732\" data-end=\"760\"\u003eSoft, durable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"761\" data-end=\"805\"\u003e\n\u003cp data-start=\"763\" data-end=\"805\"\u003eForest green color with plaid-lined hood\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"806\" data-end=\"840\"\u003e\n\u003cp data-start=\"808\" data-end=\"840\"\u003eClassic Jupiter logo detailing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"841\" data-end=\"884\"\u003e\n\u003cp data-start=\"843\" data-end=\"884\"\u003eFront pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"885\" data-end=\"921\"\u003e\n\u003cp data-start=\"887\" data-end=\"921\"\u003ePerfect for layering or lounging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-05-29T16:43:31-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027977806,"handle":"womens","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-05-28T07:12:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":null,"id":32463314485326,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524","width":1366},{"alt":"OC Jupiter Hoodie in Forest Green with plaid-lined hood, featuring soft fabric and local Jupiter, Florida design.","id":27115222925390,"position":2,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_Forest_Green.webp?v=1765297524"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_Forest_Green.webp?v=1765297524","width":1296}]
{"item":{"id":7700474658894,"title":"Otto JUP Hat Blue \/ Pink","handle":"jup-hat-blue-pink-jupiter-blueline","description":"\u003cp data-start=\"187\" data-end=\"562\"\u003e\u003cstrong data-start=\"187\" data-end=\"226\"\u003eOne of the Local Favorites, JUP Foam Trucker.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe Blueline JUP Foam Trucker Hat in bright blue with a hot pink logo is a fresh take on our classic design. Built on the Otto foam snapback, it features a high-profile foam front, breathable mesh back, and adjustable snap closure. Lightweight and made for Florida living — from paddle sessions to beach days to nights at Guanabanas.\u003c\/p\u003e\n\u003cul data-start=\"564\" data-end=\"801\"\u003e\n\u003cli data-start=\"564\" data-end=\"595\"\u003e\n\u003cp data-start=\"566\" data-end=\"595\"\u003eOtto brand foam trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"596\" data-end=\"650\"\u003e\n\u003cp data-start=\"598\" data-end=\"650\"\u003eBright blue with hot pink “JUP” Blueline Surf logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"651\" data-end=\"678\"\u003e\n\u003cp data-start=\"653\" data-end=\"678\"\u003eAdjustable snapback fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"679\" data-end=\"723\"\u003e\n\u003cp data-start=\"681\" data-end=\"723\"\u003eFoam front with mesh backing for airflow\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"724\" data-end=\"801\"\u003e\n\u003cp data-start=\"726\" data-end=\"801\"\u003eDurable and lightweight — perfect for surf, sun, and saltwater adventures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"803\" data-end=\"895\"\u003eGrab this JUP colorway at Blueline Surf \u0026amp; Paddle, Jupiter’s favorite surf shop, before it sells out. Limited Batch!\u003c\/p\u003e","published_at":"2025-09-10T09:18:44-04:00","created_at":"2025-09-10T09:14:26-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":[],"price":2799,"price_min":2799,"price_max":2799,"available":false,"price_varies":false,"compare_at_price":2499,"compare_at_price_min":2499,"compare_at_price_max":2499,"compare_at_price_varies":false,"variants":[{"id":42885978325070,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136150","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Otto JUP Hat Blue \/ Pink","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2499,"inventory_management":"shopify","barcode":"210000136150","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442","options":["Title"],"media":[{"alt":"Blueline Surf JUP Foam Trucker Hat in bright blue with hot pink JUP logo and mesh back – Otto snapback cap from Jupiter, Florida surf shop.","id":26500172939342,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1365,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442"},"aspect_ratio":1.0,"height":1365,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442","width":1365}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"187\" data-end=\"562\"\u003e\u003cstrong data-start=\"187\" data-end=\"226\"\u003eOne of the Local Favorites, JUP Foam Trucker.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe Blueline JUP Foam Trucker Hat in bright blue with a hot pink logo is a fresh take on our classic design. Built on the Otto foam snapback, it features a high-profile foam front, breathable mesh back, and adjustable snap closure. Lightweight and made for Florida living — from paddle sessions to beach days to nights at Guanabanas.\u003c\/p\u003e\n\u003cul data-start=\"564\" data-end=\"801\"\u003e\n\u003cli data-start=\"564\" data-end=\"595\"\u003e\n\u003cp data-start=\"566\" data-end=\"595\"\u003eOtto brand foam trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"596\" data-end=\"650\"\u003e\n\u003cp data-start=\"598\" data-end=\"650\"\u003eBright blue with hot pink “JUP” Blueline Surf logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"651\" data-end=\"678\"\u003e\n\u003cp data-start=\"653\" data-end=\"678\"\u003eAdjustable snapback fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"679\" data-end=\"723\"\u003e\n\u003cp data-start=\"681\" data-end=\"723\"\u003eFoam front with mesh backing for airflow\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"724\" data-end=\"801\"\u003e\n\u003cp data-start=\"726\" data-end=\"801\"\u003eDurable and lightweight — perfect for surf, sun, and saltwater adventures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"803\" data-end=\"895\"\u003eGrab this JUP colorway at Blueline Surf \u0026amp; Paddle, Jupiter’s favorite surf shop, before it sells out. Limited Batch!\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-05-21T07:14:52-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-05-29T16:43:31-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-05-29T16:43:31-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"created-desc","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027977806,"handle":"womens","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-05-28T07:12:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"Blueline Surf JUP Foam Trucker Hat in bright blue with hot pink JUP logo and mesh back – Otto snapback cap from Jupiter, Florida surf shop.","id":26500172939342,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1365,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442"},"aspect_ratio":1.0,"height":1365,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442","width":1365}]
{"item":{"id":7515911782478,"title":"Blueline E-Gift Card","handle":"blueline-gift-card","description":"\u003cp data-end=\"543\" data-start=\"300\"\u003e\u003cstrong data-end=\"368\" data-start=\"300\"\u003eGive the gift of Jupiter vibes with a Blueline E-Gift Card.\u003c\/strong\u003e Perfect for birthdays, holidays, thank-yous, or treating your favorite South Florida friend or beach lover. Redeemable \u003cstrong data-end=\"497\" data-start=\"475\"\u003eonline or in-store\u003c\/strong\u003e at Blueline Surf \u0026amp; Paddle Co. in Jupiter, FL.\u003c\/p\u003e\n\u003cp data-end=\"691\" data-start=\"545\"\u003eLet them choose from rentals, apparel, surf shirts, UV sun shirts, hats, accessories, and more. Sent instantly by email, ready to use in just a few clicks.\u003c\/p\u003e\n\u003cp data-end=\"765\" data-start=\"693\"\u003e\u003cstrong data-end=\"765\" data-start=\"693\"\u003eAvailable in multiple amounts. Never expires. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e*Digital gift cards can be used online AND in-store*\u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","published_at":"2024-12-27T14:24:40-05:00","created_at":"2024-11-26T09:36:02-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Gift Card","tags":["Gift Card"],"price":2500,"price_min":2500,"price_max":50000,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42058490609742,"title":"$25.00","option1":"$25.00","option2":null,"option3":null,"sku":"90609742","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $25.00","public_title":"$25.00","options":["$25.00"],"price":2500,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"90609742","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42058490642510,"title":"$50.00","option1":"$50.00","option2":null,"option3":null,"sku":"90642510","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $50.00","public_title":"$50.00","options":["$50.00"],"price":5000,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"90642510","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43136459276366,"title":"$75.00","option1":"$75.00","option2":null,"option3":null,"sku":"59276366","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $75.00","public_title":"$75.00","options":["$75.00"],"price":7500,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"59276366","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42058490675278,"title":"$100.00","option1":"$100.00","option2":null,"option3":null,"sku":"90675278","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $100.00","public_title":"$100.00","options":["$100.00"],"price":10000,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"90675278","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42058490708046,"title":"$150.00","option1":"$150.00","option2":null,"option3":null,"sku":"90708046","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $150.00","public_title":"$150.00","options":["$150.00"],"price":15000,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"90708046","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42058490740814,"title":"$200.00","option1":"$200.00","option2":null,"option3":null,"sku":"90740814","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $200.00","public_title":"$200.00","options":["$200.00"],"price":20000,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"90740814","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42058490773582,"title":"$250.00","option1":"$250.00","option2":null,"option3":null,"sku":"90773582","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $250.00","public_title":"$250.00","options":["$250.00"],"price":25000,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"90773582","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42058490806350,"title":"$300.00","option1":"$300.00","option2":null,"option3":null,"sku":"90806350","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $300.00","public_title":"$300.00","options":["$300.00"],"price":30000,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"90806350","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42058490839118,"title":"$500.00","option1":"$500.00","option2":null,"option3":null,"sku":"90839118","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $500.00","public_title":"$500.00","options":["$500.00"],"price":50000,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"90839118","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Gift_Card.png?v=1765402188"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Gift_Card.png?v=1765402188","options":["Denominations"],"media":[{"alt":"Blueline Surf \u0026 Paddle Co. $100 digital gift card","id":25131603984462,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Gift_Card.png?v=1765402188"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Gift_Card.png?v=1765402188","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-end=\"543\" data-start=\"300\"\u003e\u003cstrong data-end=\"368\" data-start=\"300\"\u003eGive the gift of Jupiter vibes with a Blueline E-Gift Card.\u003c\/strong\u003e Perfect for birthdays, holidays, thank-yous, or treating your favorite South Florida friend or beach lover. Redeemable \u003cstrong data-end=\"497\" data-start=\"475\"\u003eonline or in-store\u003c\/strong\u003e at Blueline Surf \u0026amp; Paddle Co. in Jupiter, FL.\u003c\/p\u003e\n\u003cp data-end=\"691\" data-start=\"545\"\u003eLet them choose from rentals, apparel, surf shirts, UV sun shirts, hats, accessories, and more. Sent instantly by email, ready to use in just a few clicks.\u003c\/p\u003e\n\u003cp data-end=\"765\" data-start=\"693\"\u003e\u003cstrong data-end=\"765\" data-start=\"693\"\u003eAvailable in multiple amounts. Never expires. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e*Digital gift cards can be used online AND in-store*\u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e"},"options":[{"name":"Denominations","position":1,"values":["$25.00","$50.00","$75.00","$100.00","$150.00","$200.00","$250.00","$300.00","$500.00"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-05-29T16:43:31-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020029006,"handle":"kids","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-10-07T11:58:54-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids Apparel","body_html":"\u003cp\u003eLet your little ones embrace the spirit of adventure with the Blueline Surf and Paddle Co. Kids Collection! Designed for active young explorers, our collection features fun and functional apparel perfect for days spent at the beach, in the water, or exploring the great outdoors. From vibrant swimwear and comfy t-shirts to durable shorts and sun-protective clothing, every piece is crafted from high-quality, kid-friendly materials that stand up to the rigors of play.\u003c\/p\u003e\n\u003cp\u003eWith playful designs and the signature Blueline logo, your kids will love sporting gear that celebrates the joy of the coastal lifestyle. Gear them up for endless summer adventures and watch them make memories in style! Shop our \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-t-shirts\" title=\"Blueline Kids T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-uv-sun-shirts\" title=\"Blueline UV Sun Shirts\"\u003eUV shirts\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-hats\" title=\"Blueline Kids Hats\"\u003eHats\u003c\/a\u003e here!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:58:53-04:00","alt":"Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210504_Panas-9848_13a0126f-990a-4601-b127-6d08a727e0da.jpg?v=1763589009"}},{"id":285019897934,"handle":"kids-hats","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-10-07T11:56:35-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Kids Hats","body_html":"\u003cp\u003eProtect your little ones from the sun while keeping them stylish with Blueline Surf and Paddle Co.'s Kids' Hats! Perfect for beach outings, pool days, and outdoor adventures, these hats offer essential sun protection without compromising on fun. Made with comfortable, lightweight materials, our kids' hats are designed to fit securely and comfortably, so your little adventurers can focus on play.\u003c\/p\u003e\n\u003cp\u003eFeaturing vibrant colors and playful designs that showcase the iconic Blueline logo, these hats are a must-have accessory for every young explorer. Equip your kids with the perfect blend of style and protection, and let them enjoy every moment under the sun!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:56:34-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/211219_Panas-8558_6247652b-c76c-4462-ac35-c798605f5778.jpg?v=1728316595"}},{"id":285019734094,"handle":"kids-t-shirts","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-10-07T11:51:17-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids T-Shirts","body_html":"\u003cp\u003eGet your little ones ready for sun-filled adventures with Blueline Surf and Paddle Co.'s Kids' T-Shirts! Designed for comfort and fun, our t-shirts are perfect for everything from beach days to backyard play. Crafted from soft, breathable fabrics, these tees ensure your kids stay cool and comfy while they explore, surf, or paddle. Featuring playful designs and the iconic Blueline logo, each shirt reflects the spirit of outdoor fun and the vibrant coastal lifestyle of Jupiter, FL.\u003c\/p\u003e\n\u003cp\u003eAvailable in a variety of colors and styles, our kids' t-shirts make a perfect addition to any young adventurer's wardrobe. Dress them in style and let their imaginations run wild!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:51:16-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/230726_Panas-9800.jpg?v=1728316277"}},{"id":285019832398,"handle":"kids-uv-sun-shirts","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-10-07T11:53:00-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Kids UV Sun Shirts","body_html":"\u003cp\u003eKeep your little adventurers safe from the sun with Blueline Surf and Paddle Co.'s Kids' UV Sun Shirts! Perfect for long days at the beach, on the water, or exploring the outdoors, these shirts provide essential UV protection while ensuring maximum comfort. Made from lightweight, breathable materials, our sun shirts are designed to keep kids cool and comfortable, allowing them to enjoy every moment of their adventure.\u003c\/p\u003e\n\u003cp\u003eWith fun colors and playful designs featuring the iconic Blueline logo, these shirts not only protect but also let your kids express their love for the beach lifestyle. Equip them with the ultimate sun protection and watch them make lasting memories under the sun!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:52:59-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BluelinexMang-17.jpg?v=1728316379"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"tier-1","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":302044217422,"handle":"blueline-gift-card","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2025-12-23T10:08:40-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Surf \u0026 Paddle Co. Gift Card","body_html":"\u003cp data-start=\"230\" data-end=\"432\"\u003eThe easiest way to give the Blueline lifestyle. A \u003cstrong data-start=\"280\" data-end=\"302\"\u003eBlueline Gift Card\u003c\/strong\u003e lets them choose exactly what they want—from surf and paddle gear to apparel, hats, accessories, and everyday coastal essentials.\u003c\/p\u003e\n\u003cp data-start=\"434\" data-end=\"588\"\u003ePerfect for birthdays, holidays, last-minute gifts, or anyone who lives for time on the water. Redeemable online or in-store at our Jupiter, Florida shop.\u003c\/p\u003e\n\u003cp data-start=\"590\" data-end=\"633\"\u003eNo expiration. No guessing. Just good gear.\u003c\/p\u003e","image":{"created_at":"2025-12-23T10:08:39-05:00","alt":"Blueline Surf \u0026 Paddle Co. digital gift card with coastal design, perfect for surf shop and beach lifestyle gifts. Under the christmas tree at the beach in Jupiter, Florida.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Xmas_25-077.jpg?v=1766503216"}},{"id":285019635790,"handle":"womens-t-shirts","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-10-07T11:49:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women's T-Shirts","body_html":"\u003cp\u003eOur soft and premium Blueline Surf and Paddle Co.'s Women's T-Shirts. Designed for the women who love sun-soaked days and ocean breezes, our t-shirts are the perfect blend of comfort and style. Crafted from soft, breathable fabrics, these tees are ideal for everything from paddle sessions to laid-back beach days in Jupiter, FL. Featuring fun designs and the iconic Blueline logo, each shirt reflects the coastal lifestyle you live and love. With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":285019668558,"handle":"womens-uv-sun-shirts","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-10-07T11:49:55-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Women's UV Sun Shirts","body_html":"\u003cp\u003eStay protected and stylish with Blueline Surf and Paddle Co.'s Women's UV Sun Shirts. Perfect for long days on the water or under the Florida sun, these shirts offer high-performance UV protection while keeping you cool and comfortable. Whether you're paddleboarding in Jupiter, catching waves, or simply relaxing on the beach, our sun shirts are crafted from lightweight, moisture-wicking fabrics designed to shield your skin from harmful rays. With sleek, flattering designs and a variety of colors, these shirts bring both function and fashion to your outdoor adventures.\u003c\/p\u003e\n\u003cp\u003eGear up for sun-drenched days with a UV sun shirt that’s made to move with you, providing ultimate protection without sacrificing the laid-back coastal style that defines Blueline.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:54-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/240229_Panas-9763.jpg?v=1728316194"}},{"id":284027977806,"handle":"womens","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}},{"id":300461654094,"handle":"stocking-stuffers-gifts-under-30","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2025-11-18T13:16:18-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gifts Under $30 – Stocking Stuffers | Blueline Coastal Gifts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"138\" data-end=\"215\"\u003eHoliday Shopping Made Easy – Surf-Inspired Gifts from Jupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur curated collection of \u003cstrong data-start=\"212\" data-end=\"253\"\u003estocking stuffers and gifts under $30\u003c\/strong\u003e is packed with Jupiter-inspired essentials, kid-approved favorites, and small-but-stoked items everyone will love.\u003c\/p\u003e","image":{"created_at":"2025-11-18T13:17:17-05:00","alt":"Christmas in paradise. Christmas tree on the beach with presents.","width":625,"height":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Race_the_Tide_Too_Banner_2_13c0b3ea-6a21-4c8a-8a5e-7f4d9f0e7310.png?v=1763589983"}},{"id":285019963470,"handle":"kids-hoodies","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-10-07T11:57:29-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Kids Hoodies","body_html":"\u003cp\u003eKeep your little ones cozy and stylish with Blueline Surf and Paddle Co.'s Kids' Hoodies! Perfect for those breezy beach evenings or cool days out, these hoodies are designed to provide warmth without sacrificing comfort. Made from soft, durable materials, our kids' hoodies are ideal for layering over their favorite tees after a day in the sun or during outdoor adventures.\u003c\/p\u003e\n\u003cp\u003eWith fun colors and the iconic Blueline logo, these hoodies not only keep your kids warm but also allow them to showcase their love for the coastal lifestyle. Equip your young adventurers with the perfect hoodie for every journey and let them embrace the outdoors in style!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:57:28-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542_7678e5e7-2cab-4a69-8ca9-6aac52760a3c.jpg?v=1728316648"}},{"id":285019930702,"handle":"kids-swim-shorts","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-10-07T11:56:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Kids Swim Shorts","body_html":"\u003cp\u003eGet your little ones ready for fun in the sun with the Blueline Surf and Paddle Co. Kids' Swim Shorts! Designed for active young adventurers, these swim shorts are perfect for beach days, pool parties, and everything in between. Made from quick-drying, lightweight materials, our swim shorts ensure your kids stay comfortable whether they're splashing in the waves or lounging on the sand.\u003c\/p\u003e\n\u003cp\u003eFeaturing vibrant colors and playful patterns that capture the spirit of the coastal lifestyle in Jupiter, FL, our swim shorts not only provide style but also functionality. With an adjustable waistband for the perfect fit, your kids will be ready to dive into their next adventure with confidence.\u003c\/p\u003e\n\u003cp\u003eExplore the Blueline kids' swim shorts collection and let your little ones make a splash this summer, all while showcasing their love for beach life!\u003c\/p\u003e","image":{"created_at":"2024-10-07T12:00:51-04:00","alt":null,"width":960,"height":640,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/211209_Panas-3416.jpg?v=1728316851"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}},{"id":303986081870,"handle":"valentines-day-gifts-for-him","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2026-02-04T09:42:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Him","body_html":"\u003ch3 data-start=\"331\" data-end=\"364\"\u003eValentine’s Day Gifts for Him\u003c\/h3\u003e\n\u003cp data-start=\"365\" data-end=\"558\"\u003eFinding the right gift doesn’t have to be complicated. Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"Blueline Surf \u0026 Paddle Co. $100 digital gift card","id":25131603984462,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Gift_Card.png?v=1765402188"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Gift_Card.png?v=1765402188","width":1080}]
{"item":{"id":7777497088078,"title":"JUP Trucker Hat – Burgundy","handle":"jup-trucker-hat-burgundy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShow your Jupiter pride with the JUP Trucker Hat in Burgundy. This bold, lightweight trucker features the iconic JUP front logo and breathable mesh back—perfect for beach days, boat runs, and everyday life around Jupiter, Florida. A local favorite and one of our top-selling JUP styles.\u003c\/p\u003e","published_at":"2025-12-06T14:37:58-05:00","created_at":"2025-12-03T06:42:50-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter"],"price":2799,"price_min":2799,"price_max":2799,"available":false,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202370437198,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150727","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"JUP Trucker Hat – Burgundy","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150727","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","options":["Title"],"media":[{"alt":"JUP burgundy trucker hat on dock by the water in Jupiter Florida","id":32087026171982,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShow your Jupiter pride with the JUP Trucker Hat in Burgundy. This bold, lightweight trucker features the iconic JUP front logo and breathable mesh back—perfect for beach days, boat runs, and everyday life around Jupiter, Florida. A local favorite and one of our top-selling JUP styles.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-05-28T07:12:36-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-05-29T16:43:31-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"created-desc","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-05-29T16:38:29-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-05-28T07:12:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"JUP burgundy trucker hat on dock by the water in Jupiter Florida","id":32087026171982,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","width":2848}]
{"item":{"id":7783304790094,"title":"Blueline x Blue 84 Aloha Paradise Hoodie – Butter","handle":"blueline-blue84-aloha-paradise-hoodie-butter","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline x Blue 84 Aloha Paradise Hoodie in Butter brings warm coastal comfort with a clean tropical look. Made with soft washed fleece and finished with a bold hibiscus back graphic, this hoodie delivers effortless Jupiter, Florida style for cool mornings, breezy beach evenings, and everyday relaxation. A signature piece in the Aloha Paradise collection.\u003c\/p\u003e","published_at":"2025-12-10T09:32:45-05:00","created_at":"2025-12-10T09:10:00-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - Hoodies","tags":[],"price":7000,"price_min":7000,"price_max":7000,"available":true,"price_varies":false,"compare_at_price":7000,"compare_at_price_min":7000,"compare_at_price_max":7000,"compare_at_price_varies":false,"variants":[{"id":43222275391566,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000150076","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Butter - S","public_title":"S","options":["S"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150076","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43222275457102,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000150077","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Butter - M","public_title":"M","options":["M"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150077","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43222275620942,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000150078","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Butter - L","public_title":"L","options":["L"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150078","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43222275653710,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000150079","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline x Blue 84 Aloha Paradise Hoodie – Butter - XL","public_title":"XL","options":["XL"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150079","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Butter_Hoodie.png?v=1765400337"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Butter_Hoodie.png?v=1765400337","options":["Size"],"media":[{"alt":"Yellow hoodie with a white butterfly design on the back against a white background","id":32573202923598,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Butter_Hoodie.png?v=1765400337"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Butter_Hoodie.png?v=1765400337","width":1500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline x Blue 84 Aloha Paradise Hoodie in Butter brings warm coastal comfort with a clean tropical look. Made with soft washed fleece and finished with a bold hibiscus back graphic, this hoodie delivers effortless Jupiter, Florida style for cool mornings, breezy beach evenings, and everyday relaxation. A signature piece in the Aloha Paradise collection.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":307401228366,"handle":"aloha-paradise-sale","updated_at":"2026-05-14T12:04:00-04:00","published_at":"2026-04-09T09:16:30-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Aloha Paradise Flash Sale – 15% Off Hoodies \u0026 Crop Long Sleeves","body_html":"\u003cp data-start=\"407\" data-end=\"592\"\u003eFor a limited time, take \u003cstrong data-start=\"432\" data-end=\"473\"\u003e15% off our Aloha Paradise collection\u003c\/strong\u003e, featuring some of our most worn \u003cstrong data-start=\"507\" data-end=\"540\"\u003ehoodies and crop long sleeves\u003c\/strong\u003e here at Blueline Surf \u0026amp; Paddle in Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"644\" data-end=\"940\"\u003eSoft, comfortable, and built for real life on the water, our \u003cstrong data-start=\"705\" data-end=\"731\"\u003eAloha Paradise hoodies\u003c\/strong\u003e are perfect for \u003cstrong data-start=\"748\" data-end=\"815\"\u003ecool beach mornings, windy boat rides, and post-session sunsets\u003c\/strong\u003e. The crop long sleeves bring a lighter option for those in-between days when it’s warm, but you still want that extra layer.\u003c\/p\u003e\n\u003cp data-start=\"942\" data-end=\"1107\"\u003eFinished with clean tropical graphics and easy, relaxed fits, this collection hits that balance of \u003cstrong data-start=\"1041\" data-end=\"1082\"\u003elaid-back style and everyday function\u003c\/strong\u003e without trying too hard.\u003c\/p\u003e\n\u003cp data-start=\"1109\" data-end=\"1160\"\u003eThis isn’t a clearance rack. It’s the gear we wear, and we wanted to share a deal with you. \u003c\/p\u003e","image":{"created_at":"2026-04-10T16:34:18-04:00","alt":"Blueline Surf \u0026 Paddle 15% off flash sale featuring Aloha Paradise hoodies and crop long sleeve shirts in pastel colors on a Jupiter Florida beach background","width":1024,"height":1536,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/15_off_flash_sale_on_coastal_gear.png?v=1775853258"}},{"id":284027977806,"handle":"womens","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"Yellow hoodie with a white butterfly design on the back against a white background","id":32573202923598,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Butter_Hoodie.png?v=1765400337"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_and_Blue_84_Butter_Hoodie.png?v=1765400337","width":1500}]
{"item":{"id":7777494106190,"title":"JUP Trucker Hat – Solid Coral","handle":"jup-trucker-hat-coral","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStand out in classic Jupiter style with the JUP Trucker Hat in Solid Coral. The bold JUP logo pops against the vibrant coral front, paired with a breathable mesh back for all-day comfort. A local favorite and perfect for beach days, boat trips, and repping JUP anywhere you go.\u003c\/p\u003e","published_at":"2025-12-06T14:50:32-05:00","created_at":"2025-12-03T06:42:06-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202366701646,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150726","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Solid Coral","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000150726","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","options":["Title"],"media":[{"alt":"JUP coral trucker hat on dock by the water in Jupiter Florida","id":32087666884686,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStand out in classic Jupiter style with the JUP Trucker Hat in Solid Coral. The bold JUP logo pops against the vibrant coral front, paired with a breathable mesh back for all-day comfort. A local favorite and perfect for beach days, boat trips, and repping JUP anywhere you go.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-05-28T07:12:36-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-05-29T16:43:31-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"created-desc","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-05-29T15:40:29-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline JUP Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-05-29T16:38:29-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-05-28T07:12:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"JUP coral trucker hat on dock by the water in Jupiter Florida","id":32087666884686,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","width":2848}]
{"item":{"id":7742178656334,"title":"Yeti X Blueline 36 oz. Bottle Chug","handle":"yeti-x-blueline-36-oz-bottle-chug","description":null,"published_at":"2026-02-19T09:47:13-05:00","created_at":"2025-10-23T12:18:08-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Drinkware","tags":[],"price":5500,"price_min":5500,"price_max":6000,"available":true,"price_varies":true,"compare_at_price":6000,"compare_at_price_min":6000,"compare_at_price_max":6000,"compare_at_price_varies":false,"variants":[{"id":43071583322190,"title":"Tropic Pink","option1":"Tropic Pink","option2":null,"option3":null,"sku":"210000148941","requires_shipping":true,"taxable":true,"featured_image":{"id":36268207800398,"product_id":7742178656334,"position":1,"created_at":"2025-10-23T12:20:11-04:00","updated_at":"2026-02-07T14:40:11-05:00","alt":"YETI x Blueline 46 oz coral chug bottle with Blueline Surf \u0026 Paddle Co logo","width":2848,"height":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yeti-blueline-46oz-chug-bottle-coral.jpg?v=1770493211","variant_ids":[43071583322190]},"available":true,"name":"Yeti X Blueline 36 oz. Bottle Chug - Tropic Pink","public_title":"Tropic Pink","options":["Tropic Pink"],"price":5500,"weight":0,"compare_at_price":6000,"inventory_management":"shopify","barcode":"210000148941","featured_media":{"alt":"YETI x Blueline 46 oz coral chug bottle with Blueline Surf \u0026 Paddle Co logo","id":27410210914382,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yeti-blueline-46oz-chug-bottle-coral.jpg?v=1770493211"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43071583387726,"title":"Black","option1":"Black","option2":null,"option3":null,"sku":"210000148942","requires_shipping":true,"taxable":true,"featured_image":{"id":36268216189006,"product_id":7742178656334,"position":2,"created_at":"2025-10-23T12:20:30-04:00","updated_at":"2026-02-07T14:41:02-05:00","alt":"YETI x Blueline 46 oz black chug bottle with Blueline Surf \u0026 Paddle Co logo","width":2848,"height":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yeti-blueline-46oz-chug-bottle-black.jpg?v=1770493262","variant_ids":[43071583387726]},"available":true,"name":"Yeti X Blueline 36 oz. Bottle Chug - Black","public_title":"Black","options":["Black"],"price":5500,"weight":0,"compare_at_price":6000,"inventory_management":"shopify","barcode":"210000148942","featured_media":{"alt":"YETI x Blueline 46 oz black chug bottle with Blueline Surf \u0026 Paddle Co logo","id":27410219270222,"position":2,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yeti-blueline-46oz-chug-bottle-black.jpg?v=1770493262"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43071585288270,"title":"Seafoam","option1":"Seafoam","option2":null,"option3":null,"sku":"210000148943","requires_shipping":true,"taxable":true,"featured_image":{"id":36268229460046,"product_id":7742178656334,"position":3,"created_at":"2025-10-23T12:20:49-04:00","updated_at":"2026-02-07T14:41:28-05:00","alt":"YETI x Blueline 46 oz seafoam chug bottle with Blueline Surf \u0026 Paddle Co logo","width":2848,"height":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yeti-blueline-46oz-chug-bottle-seafoam.jpg?v=1770493288","variant_ids":[43071585288270]},"available":true,"name":"Yeti X Blueline 36 oz. 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Accessories Collection! Designed for those who embrace the sun, sand, and sea, this collection features a variety of essentials to complement your adventures. From stylish drinkware that keeps your beverages cool during beach days to vibrant beach towels that make lounging by the shore a breeze, our accessories are crafted with both function and style in mind.\u003c\/p\u003e\n\u003cp\u003eExplore our selection of unique jewelry pieces that add a touch of seaside charm to any outfit, and discover home goods that bring a piece of the beach into your living space. Each item reflects the spirit of Jupiter, FL, making them perfect for gifting or adding to your own collection.\u003c\/p\u003e\n\u003cp\u003eWhether you’re heading to the beach, hosting a gathering, or simply enjoying a day at home, our accessories collection has everything you need to celebrate the coastal lifestyle. Dive in and find your new favorites today!\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220121_Panas-3796.jpg?v=1726068134"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-05-29T16:43:31-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020061774,"handle":"drinkwear","updated_at":"2026-05-28T07:12:36-04:00","published_at":"2024-10-07T11:59:53-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Drinkware","body_html":"\u003cp\u003eStay refreshed on all your adventures with the Blueline Surf and Paddle Co. Drinkware Collection! Crafted for those who love the beach lifestyle, our drinkware is designed to keep your favorite beverages at the perfect temperature while you soak up the sun. From insulated tumblers and stylish water bottles to beverage-ready koozies, each piece combines functionality with eye-catching designs that reflect the vibrant spirit of Jupiter, FL.\u003c\/p\u003e\n\u003cp\u003ePerfect for beach days, paddle sessions, or backyard gatherings, our drinkware is made from high-quality materials that are durable and easy to clean. Whether you’re sipping iced tea by the shore or enjoying a cold adult beverage after a long day on the water, our collection has you covered.\u003c\/p\u003e\n\u003cp\u003eExplore the Blueline drinkware collection and elevate your hydration game, because every great adventure deserves a great drink. Need to look for something else, shop the the \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens\" title=\"Blueline Men's Collection\"\u003eBlueline Men's Collection\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:59:52-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210217_Panas-2727_377451dc-6743-4f38-b90b-9dec33d0d7b5.jpg?v=1728316793"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-05-28T07:12:36-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
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{"item":{"id":7783304462414,"title":"Blueline x Blue 84 Aloha Paradise Hoodie – Pink Lemonade","handle":"blueline-blue84-aloha-paradise-hoodie-pink-lemonade","description":"\u003cp data-start=\"331\" data-end=\"461\"\u003eThe \u003cstrong data-start=\"335\" data-end=\"379\"\u003eBlueline x Blue 84 Aloha Paradise Hoodie\u003c\/strong\u003e in Pink Lemonade brings a hit of tropical energy to your everyday layer rotation.\u003c\/p\u003e\n\u003cp data-start=\"463\" data-end=\"682\"\u003eSoft, comfortable, and built for those in-between moments, this hoodie is made for \u003cstrong data-start=\"546\" data-end=\"618\"\u003ecool beach mornings, post-session sunsets, and breezy Jupiter nights\u003c\/strong\u003e when the wind picks up just enough to reach for something easy.\u003c\/p\u003e\n\u003cp data-start=\"684\" data-end=\"888\"\u003eThe standout \u003cstrong data-start=\"697\" data-end=\"722\"\u003ehibiscus back graphic\u003c\/strong\u003e brings that laid-back island feel, while the relaxed fit keeps it effortless whether you're heading to the water, the sandbar, or just keeping it casual around town.\u003c\/p\u003e\n\u003cp data-start=\"890\" data-end=\"959\"\u003eThis isn’t just a hoodie you throw on… it’s one you end up living in.\u003c\/p\u003e\n\u003cp data-start=\"961\" data-end=\"1060\"\u003ePart of our \u003cstrong data-start=\"973\" data-end=\"1010\"\u003elimited Aloha Paradise collection\u003c\/strong\u003e, and a consistent customer favorite from Blue 84.\u003c\/p\u003e","published_at":"2025-12-10T09:33:57-05:00","created_at":"2025-12-10T09:09:56-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - 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Pink Lemonade \/ XL","public_title":"Pink Lemonade \/ XL","options":["Pink Lemonade","XL"],"price":7000,"weight":0,"compare_at_price":7000,"inventory_management":"shopify","barcode":"210000150083","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Pink_Hoodie_with_floral_design.png?v=1765400757","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hibiscus_Hooded_Sweatshirt_Blueline_and_Blue_84.png?v=1765400736"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Pink_Hoodie_with_floral_design.png?v=1765400757","options":["Color","Size"],"media":[{"alt":"Pink hoodie with white floral designs on a white background","id":32573856874574,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Pink_Hoodie_with_floral_design.png?v=1765400757"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Pink_Hoodie_with_floral_design.png?v=1765400757","width":1500},{"alt":"Pink Lemonade Aloha Paradise hoodie with white hibiscus graphic Blue 84 Blueline Surf and Paddle Co. in Jupiter, Florida","id":32573859102798,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hibiscus_Hooded_Sweatshirt_Blueline_and_Blue_84.png?v=1765400736"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hibiscus_Hooded_Sweatshirt_Blueline_and_Blue_84.png?v=1765400736","width":1500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"331\" data-end=\"461\"\u003eThe \u003cstrong data-start=\"335\" data-end=\"379\"\u003eBlueline x Blue 84 Aloha Paradise Hoodie\u003c\/strong\u003e in Pink Lemonade brings a hit of tropical energy to your everyday layer rotation.\u003c\/p\u003e\n\u003cp data-start=\"463\" data-end=\"682\"\u003eSoft, comfortable, and built for those in-between moments, this hoodie is made for \u003cstrong data-start=\"546\" data-end=\"618\"\u003ecool beach mornings, post-session sunsets, and breezy Jupiter nights\u003c\/strong\u003e when the wind picks up just enough to reach for something easy.\u003c\/p\u003e\n\u003cp data-start=\"684\" data-end=\"888\"\u003eThe standout \u003cstrong data-start=\"697\" data-end=\"722\"\u003ehibiscus back graphic\u003c\/strong\u003e brings that laid-back island feel, while the relaxed fit keeps it effortless whether you're heading to the water, the sandbar, or just keeping it casual around town.\u003c\/p\u003e\n\u003cp data-start=\"890\" data-end=\"959\"\u003eThis isn’t just a hoodie you throw on… it’s one you end up living in.\u003c\/p\u003e\n\u003cp data-start=\"961\" data-end=\"1060\"\u003ePart of our \u003cstrong data-start=\"973\" data-end=\"1010\"\u003elimited Aloha Paradise collection\u003c\/strong\u003e, and a consistent customer favorite from Blue 84.\u003c\/p\u003e"},"options":[{"name":"Color","position":1,"values":["Pink Lemonade"]},{"name":"Size","position":2,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":307401228366,"handle":"aloha-paradise-sale","updated_at":"2026-05-14T12:04:00-04:00","published_at":"2026-04-09T09:16:30-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Aloha Paradise Flash Sale – 15% Off Hoodies \u0026 Crop Long Sleeves","body_html":"\u003cp data-start=\"407\" data-end=\"592\"\u003eFor a limited time, take \u003cstrong data-start=\"432\" data-end=\"473\"\u003e15% off our Aloha Paradise collection\u003c\/strong\u003e, featuring some of our most worn \u003cstrong data-start=\"507\" data-end=\"540\"\u003ehoodies and crop long sleeves\u003c\/strong\u003e here at Blueline Surf \u0026amp; Paddle in Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"644\" data-end=\"940\"\u003eSoft, comfortable, and built for real life on the water, our \u003cstrong data-start=\"705\" data-end=\"731\"\u003eAloha Paradise hoodies\u003c\/strong\u003e are perfect for \u003cstrong data-start=\"748\" data-end=\"815\"\u003ecool beach mornings, windy boat rides, and post-session sunsets\u003c\/strong\u003e. The crop long sleeves bring a lighter option for those in-between days when it’s warm, but you still want that extra layer.\u003c\/p\u003e\n\u003cp data-start=\"942\" data-end=\"1107\"\u003eFinished with clean tropical graphics and easy, relaxed fits, this collection hits that balance of \u003cstrong data-start=\"1041\" data-end=\"1082\"\u003elaid-back style and everyday function\u003c\/strong\u003e without trying too hard.\u003c\/p\u003e\n\u003cp data-start=\"1109\" data-end=\"1160\"\u003eThis isn’t a clearance rack. It’s the gear we wear, and we wanted to share a deal with you. \u003c\/p\u003e","image":{"created_at":"2026-04-10T16:34:18-04:00","alt":"Blueline Surf \u0026 Paddle 15% off flash sale featuring Aloha Paradise hoodies and crop long sleeve shirts in pastel colors on a Jupiter Florida beach background","width":1024,"height":1536,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/15_off_flash_sale_on_coastal_gear.png?v=1775853258"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-05-28T07:12:36-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027977806,"handle":"womens","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"Pink hoodie with white floral designs on a white background","id":32573856874574,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Pink_Hoodie_with_floral_design.png?v=1765400757"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Pink_Hoodie_with_floral_design.png?v=1765400757","width":1500},{"alt":"Pink Lemonade Aloha Paradise hoodie with white hibiscus graphic Blue 84 Blueline Surf and Paddle Co. in Jupiter, Florida","id":32573859102798,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hibiscus_Hooded_Sweatshirt_Blueline_and_Blue_84.png?v=1765400736"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Hibiscus_Hooded_Sweatshirt_Blueline_and_Blue_84.png?v=1765400736","width":1500}]
{"item":{"id":7719243219022,"title":"Blue 84 Jupiter Cropped Sweatshirt Dusty Pink","handle":"blue-84-jupiter-cropped-sweatshirt-dusty-pink","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStay cozy with coastal style in the \u003cstrong data-start=\"350\" data-end=\"402\"\u003eBlue 84 Jupiter Cropped Sweatshirt in Dusty Pink\u003c\/strong\u003e. This women’s cropped pullover is super soft, lightweight, and easy to layer, perfect for cool beach mornings, boat days, at your favorite restaurants around Jupiter, FL, or back at home. The relaxed crop has the JUPITER graphic that brings that clean Blueline Surf \u0026amp; Paddle vibe. A soft, easy everyday layer made for South Florida living.\u003c\/p\u003e","published_at":"2025-10-02T09:17:39-04:00","created_at":"2025-10-02T09:00:15-04:00","vendor":"Blue 84","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":5400,"price_min":5400,"price_max":5400,"available":true,"price_varies":false,"compare_at_price":5400,"compare_at_price_min":5400,"compare_at_price_max":5400,"compare_at_price_varies":false,"variants":[{"id":42971660681294,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"210000148301","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blue 84 Jupiter Cropped Sweatshirt Dusty Pink - XS","public_title":"XS","options":["XS"],"price":5400,"weight":0,"compare_at_price":5400,"inventory_management":"shopify","barcode":"210000148301","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42971660615758,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000136547","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blue 84 Jupiter Cropped Sweatshirt Dusty Pink - S","public_title":"S","options":["S"],"price":5400,"weight":0,"compare_at_price":5400,"inventory_management":"shopify","barcode":"210000136547","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42971660582990,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000136546","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blue 84 Jupiter Cropped Sweatshirt Dusty Pink - M","public_title":"M","options":["M"],"price":5400,"weight":0,"compare_at_price":5400,"inventory_management":"shopify","barcode":"210000136546","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42971660550222,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000136545","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blue 84 Jupiter Cropped Sweatshirt Dusty Pink - L","public_title":"L","options":["L"],"price":5400,"weight":0,"compare_at_price":5400,"inventory_management":"shopify","barcode":"210000136545","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_Crop_Sweatshirt.jpg?v=1763839353","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_cropped_sweatshirt_by_Blueline_Surf_and_Paddle_in_Jupiter_Florida..jpg?v=1763839426"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_Crop_Sweatshirt.jpg?v=1763839353","options":["Size"],"media":[{"alt":"Women in the Jupiter Blue 84 cropped sweatshirt holding a pink surfboard with a clear blue sky and water background. Post surf session vibe. ","id":26705329029198,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_Crop_Sweatshirt.jpg?v=1763839353"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_Crop_Sweatshirt.jpg?v=1763839353","width":1365},{"alt":"Woman standing next to a Jeep with surfboards on top, wearing a pink Jupiter, Blue 84 and Blueline sweatshirt and denim shorts, by a waterfront. On a surf check, watching the waves.","id":26705329356878,"position":2,"preview_image":{"aspect_ratio":0.667,"height":1311,"width":874,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_cropped_sweatshirt_by_Blueline_Surf_and_Paddle_in_Jupiter_Florida..jpg?v=1763839426"},"aspect_ratio":0.667,"height":1311,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_cropped_sweatshirt_by_Blueline_Surf_and_Paddle_in_Jupiter_Florida..jpg?v=1763839426","width":874}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStay cozy with coastal style in the \u003cstrong data-start=\"350\" data-end=\"402\"\u003eBlue 84 Jupiter Cropped Sweatshirt in Dusty Pink\u003c\/strong\u003e. This women’s cropped pullover is super soft, lightweight, and easy to layer, perfect for cool beach mornings, boat days, at your favorite restaurants around Jupiter, FL, or back at home. The relaxed crop has the JUPITER graphic that brings that clean Blueline Surf \u0026amp; Paddle vibe. A soft, easy everyday layer made for South Florida living.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["XS","S","M","L"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-05-21T07:14:52-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-05-29T16:43:31-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027977806,"handle":"womens","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-05-28T07:12:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"Women in the Jupiter Blue 84 cropped sweatshirt holding a pink surfboard with a clear blue sky and water background. Post surf session vibe. ","id":26705329029198,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_Crop_Sweatshirt.jpg?v=1763839353"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_Crop_Sweatshirt.jpg?v=1763839353","width":1365},{"alt":"Woman standing next to a Jeep with surfboards on top, wearing a pink Jupiter, Blue 84 and Blueline sweatshirt and denim shorts, by a waterfront. On a surf check, watching the waves.","id":26705329356878,"position":2,"preview_image":{"aspect_ratio":0.667,"height":1311,"width":874,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_cropped_sweatshirt_by_Blueline_Surf_and_Paddle_in_Jupiter_Florida..jpg?v=1763839426"},"aspect_ratio":0.667,"height":1311,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_cropped_sweatshirt_by_Blueline_Surf_and_Paddle_in_Jupiter_Florida..jpg?v=1763839426","width":874}]
{"item":{"id":7726364131406,"title":"Blue 84 Jupiter Sweatshirt Lagoon","handle":"blue-84-jupiter-sweatshirt-lagoon","description":"\u003cp data-start=\"565\" data-end=\"878\"\u003eStay cozy with the Blue 84 Jupiter Sweatshirt in Lagoon. This women’s crewneck delivers that perfect blend of comfort, and softness. Lightweight yet warm, it’s the ideal layer for breezy beach mornings, sunset boat rides, or relaxed days around South Florida\u003c\/p\u003e\n\u003cp data-start=\"880\" data-end=\"1217\"\u003eDesigned with a relaxed fit and the iconic JUPITER graphic, this sweatshirt pairs effortlessly with shorts, leggings, or denim for a clean, laid-back look. Whether you’re exploring the waterfront, grabbing coffee in town, or heading out after a paddleboard session, this piece brings the easygoing Blueline lifestyle wherever you go.\u003c\/p\u003e\n\u003cp data-start=\"1219\" data-end=\"1292\"\u003eMade for comfort. Inspired by Jupiter, Florida living but built for your everyday adventure.\u003c\/p\u003e","published_at":"2025-10-10T09:33:03-04:00","created_at":"2025-10-08T09:39:55-04:00","vendor":"Blue 84","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":5800,"price_min":5800,"price_max":5800,"available":true,"price_varies":false,"compare_at_price":5500,"compare_at_price_min":5500,"compare_at_price_max":5500,"compare_at_price_varies":false,"variants":[{"id":43001995919438,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000136550","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blue 84 Jupiter Sweatshirt Lagoon - S","public_title":"S","options":["S"],"price":5800,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000136550","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43001995853902,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000136549","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blue 84 Jupiter Sweatshirt Lagoon - M","public_title":"M","options":["M"],"price":5800,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000136549","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43001995788366,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000136548","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blue 84 Jupiter Sweatshirt Lagoon - L","public_title":"L","options":["L"],"price":5800,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000136548","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43001995952206,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000148413","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blue 84 Jupiter Sweatshirt Lagoon - XL","public_title":"XL","options":["XL"],"price":5800,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000148413","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_sweatshirt.jpg?v=1763838253"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_sweatshirt.jpg?v=1763838253","options":["Size"],"media":[{"alt":"Jupiter Blue 84 sweatshirt with Blueine Surf and Paddle Co. Hat.","id":26852918526030,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_sweatshirt.jpg?v=1763838253"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_sweatshirt.jpg?v=1763838253","width":1365}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"565\" data-end=\"878\"\u003eStay cozy with the Blue 84 Jupiter Sweatshirt in Lagoon. This women’s crewneck delivers that perfect blend of comfort, and softness. Lightweight yet warm, it’s the ideal layer for breezy beach mornings, sunset boat rides, or relaxed days around South Florida\u003c\/p\u003e\n\u003cp data-start=\"880\" data-end=\"1217\"\u003eDesigned with a relaxed fit and the iconic JUPITER graphic, this sweatshirt pairs effortlessly with shorts, leggings, or denim for a clean, laid-back look. Whether you’re exploring the waterfront, grabbing coffee in town, or heading out after a paddleboard session, this piece brings the easygoing Blueline lifestyle wherever you go.\u003c\/p\u003e\n\u003cp data-start=\"1219\" data-end=\"1292\"\u003eMade for comfort. Inspired by Jupiter, Florida living but built for your everyday adventure.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-05-29T16:43:31-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027977806,"handle":"womens","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-05-28T07:12:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"Jupiter Blue 84 sweatshirt with Blueine Surf and Paddle Co. Hat.","id":26852918526030,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_sweatshirt.jpg?v=1763838253"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_sweatshirt.jpg?v=1763838253","width":1365}]
{"item":{"id":7742128226382,"title":"Yeti X Blueline Rambler 30oz. 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Accessories Collection! Designed for those who embrace the sun, sand, and sea, this collection features a variety of essentials to complement your adventures. From stylish drinkware that keeps your beverages cool during beach days to vibrant beach towels that make lounging by the shore a breeze, our accessories are crafted with both function and style in mind.\u003c\/p\u003e\n\u003cp\u003eExplore our selection of unique jewelry pieces that add a touch of seaside charm to any outfit, and discover home goods that bring a piece of the beach into your living space. Each item reflects the spirit of Jupiter, FL, making them perfect for gifting or adding to your own collection.\u003c\/p\u003e\n\u003cp\u003eWhether you’re heading to the beach, hosting a gathering, or simply enjoying a day at home, our accessories collection has everything you need to celebrate the coastal lifestyle. Dive in and find your new favorites today!\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220121_Panas-3796.jpg?v=1726068134"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-05-29T16:43:31-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020061774,"handle":"drinkwear","updated_at":"2026-05-28T07:12:36-04:00","published_at":"2024-10-07T11:59:53-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Drinkware","body_html":"\u003cp\u003eStay refreshed on all your adventures with the Blueline Surf and Paddle Co. Drinkware Collection! Crafted for those who love the beach lifestyle, our drinkware is designed to keep your favorite beverages at the perfect temperature while you soak up the sun. From insulated tumblers and stylish water bottles to beverage-ready koozies, each piece combines functionality with eye-catching designs that reflect the vibrant spirit of Jupiter, FL.\u003c\/p\u003e\n\u003cp\u003ePerfect for beach days, paddle sessions, or backyard gatherings, our drinkware is made from high-quality materials that are durable and easy to clean. Whether you’re sipping iced tea by the shore or enjoying a cold adult beverage after a long day on the water, our collection has you covered.\u003c\/p\u003e\n\u003cp\u003eExplore the Blueline drinkware collection and elevate your hydration game, because every great adventure deserves a great drink. Need to look for something else, shop the the \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens\" title=\"Blueline Men's Collection\"\u003eBlueline Men's Collection\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:59:52-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210217_Panas-2727_377451dc-6743-4f38-b90b-9dec33d0d7b5.jpg?v=1728316793"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-05-28T07:12:36-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":305423220814,"handle":"spring-break-gear-guide","updated_at":"2026-05-28T07:12:36-04:00","published_at":"2026-03-10T12:50:23-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Spring Break Gear Guide","body_html":"\u003cp\u003eAll your must have products for Spring Break 2026 in one place. Gear up and start packing your bags today. \u003c\/p\u003e","image":{"created_at":"2026-03-10T14:21:48-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-123_1.jpg?v=1773166908"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}},{"id":303986081870,"handle":"valentines-day-gifts-for-him","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2026-02-04T09:42:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Him","body_html":"\u003ch3 data-start=\"331\" data-end=\"364\"\u003eValentine’s Day Gifts for Him\u003c\/h3\u003e\n\u003cp data-start=\"365\" data-end=\"558\"\u003eFinding the right gift doesn’t have to be complicated. Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
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{"item":{"id":7735260250190,"title":"JUP Cotton Twill Hat Frost \/ Carolina LC C","handle":"jup-cotton-twill-hat-frost-carolina-lc-c","description":null,"published_at":"2025-10-15T15:25:52-04:00","created_at":"2025-10-15T15:16:33-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041320632398,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147173","requires_shipping":true,"taxable":true,"featured_image":{"id":35766076244046,"product_id":7735260250190,"position":1,"created_at":"2025-10-15T15:16:31-04:00","updated_at":"2025-10-15T15:16:34-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794","variant_ids":[43041320632398]},"available":true,"name":"JUP Cotton Twill Hat Frost \/ Carolina LC C","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147173","featured_media":{"alt":null,"id":27091023495246,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794","options":["Title"],"media":[{"alt":null,"id":27091023495246,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-05-29T16:43:31-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-05-29T16:43:31-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"created-desc","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-05-29T16:38:29-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-05-28T07:12:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. 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{"item":{"id":7707751579726,"title":"111 Places in Palm Beach That You Must Not Miss – Local Guide Book","handle":"111-places-in-palm-beach-that-you-must-not-miss","description":"\u003cp data-start=\"292\" data-end=\"519\"\u003eDiscover Palm Beach County beyond the postcards. \u003cem data-start=\"341\" data-end=\"390\"\u003e111 Places in Palm Beach That You Must Not Miss\u003c\/em\u003e is a locally loved guide packed with hidden gems, classic spots, and off-the-radar favorites that even longtime locals overlook.\u003c\/p\u003e\n\u003cp data-start=\"521\" data-end=\"876\"\u003eFrom historic landmarks and coastal hideaways to old Florida icons and unexpected finds, this book is perfect for anyone who loves exploring Palm Beach County with curiosity and intention. Whether you’re new to the area, visiting, or a lifelong local, this guide delivers fresh perspective and real stories tied to the places that make Palm Beach special.\u003c\/p\u003e\n\u003cp data-start=\"878\" data-end=\"1003\"\u003eA great grab-and-go gift, coffee table book, or travel companion for anyone who lives, visits, or simply loves South Florida.\u003c\/p\u003e","published_at":"2025-09-18T08:47:53-04:00","created_at":"2025-09-18T08:47:17-04:00","vendor":"Simon \u0026 Schuster","type":"Home","tags":[],"price":2395,"price_min":2395,"price_max":2395,"available":true,"price_varies":false,"compare_at_price":2395,"compare_at_price_min":2395,"compare_at_price_max":2395,"compare_at_price_varies":false,"variants":[{"id":42917055037518,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000073695","requires_shipping":true,"taxable":true,"featured_image":{"id":35146448371790,"product_id":7707751579726,"position":1,"created_at":"2025-09-18T08:47:16-04:00","updated_at":"2025-12-18T13:57:34-05:00","alt":"Book titled “111 Places in Palm Beach That You Must Not Miss” displayed outdoors near the beach in Palm Beach County, Florida.","width":1125,"height":1455,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/111-places-in-palm-beach-book-local-guide.jpg?v=1766084254","variant_ids":[42917055037518]},"available":true,"name":"111 Places in Palm Beach That You Must Not Miss – Local Guide Book","public_title":null,"options":["Default Title"],"price":2395,"weight":0,"compare_at_price":2395,"inventory_management":"shopify","barcode":"210000073695","featured_media":{"alt":"Book titled “111 Places in Palm Beach That You Must Not Miss” displayed outdoors near the beach in Palm Beach County, Florida.","id":26566624280654,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1455,"width":1125,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/111-places-in-palm-beach-book-local-guide.jpg?v=1766084254"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/111-places-in-palm-beach-book-local-guide.jpg?v=1766084254"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/111-places-in-palm-beach-book-local-guide.jpg?v=1766084254","options":["Title"],"media":[{"alt":"Book titled “111 Places in Palm Beach That You Must Not Miss” displayed outdoors near the beach in Palm Beach County, Florida.","id":26566624280654,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1455,"width":1125,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/111-places-in-palm-beach-book-local-guide.jpg?v=1766084254"},"aspect_ratio":0.773,"height":1455,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/111-places-in-palm-beach-book-local-guide.jpg?v=1766084254","width":1125}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"292\" data-end=\"519\"\u003eDiscover Palm Beach County beyond the postcards. \u003cem data-start=\"341\" data-end=\"390\"\u003e111 Places in Palm Beach That You Must Not Miss\u003c\/em\u003e is a locally loved guide packed with hidden gems, classic spots, and off-the-radar favorites that even longtime locals overlook.\u003c\/p\u003e\n\u003cp data-start=\"521\" data-end=\"876\"\u003eFrom historic landmarks and coastal hideaways to old Florida icons and unexpected finds, this book is perfect for anyone who loves exploring Palm Beach County with curiosity and intention. 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From stylish drinkware that keeps your beverages cool during beach days to vibrant beach towels that make lounging by the shore a breeze, our accessories are crafted with both function and style in mind.\u003c\/p\u003e\n\u003cp\u003eExplore our selection of unique jewelry pieces that add a touch of seaside charm to any outfit, and discover home goods that bring a piece of the beach into your living space. Each item reflects the spirit of Jupiter, FL, making them perfect for gifting or adding to your own collection.\u003c\/p\u003e\n\u003cp\u003eWhether you’re heading to the beach, hosting a gathering, or simply enjoying a day at home, our accessories collection has everything you need to celebrate the coastal lifestyle. 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From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":300461654094,"handle":"stocking-stuffers-gifts-under-30","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2025-11-18T13:16:18-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gifts Under $30 – Stocking Stuffers | Blueline Coastal Gifts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"138\" data-end=\"215\"\u003eHoliday Shopping Made Easy – Surf-Inspired Gifts from Jupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur curated collection of \u003cstrong data-start=\"212\" data-end=\"253\"\u003estocking stuffers and gifts under $30\u003c\/strong\u003e is packed with Jupiter-inspired essentials, kid-approved favorites, and small-but-stoked items everyone will love.\u003c\/p\u003e","image":{"created_at":"2025-11-18T13:17:17-05:00","alt":"Christmas in paradise. Christmas tree on the beach with presents.","width":625,"height":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Race_the_Tide_Too_Banner_2_13c0b3ea-6a21-4c8a-8a5e-7f4d9f0e7310.png?v=1763589983"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-05-28T07:12:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":305423220814,"handle":"spring-break-gear-guide","updated_at":"2026-05-28T07:12:36-04:00","published_at":"2026-03-10T12:50:23-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Spring Break Gear Guide","body_html":"\u003cp\u003eAll your must have products for Spring Break 2026 in one place. Gear up and start packing your bags today. \u003c\/p\u003e","image":{"created_at":"2026-03-10T14:21:48-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-123_1.jpg?v=1773166908"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"Book titled “111 Places in Palm Beach That You Must Not Miss” displayed outdoors near the beach in Palm Beach County, Florida.","id":26566624280654,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1455,"width":1125,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/111-places-in-palm-beach-book-local-guide.jpg?v=1766084254"},"aspect_ratio":0.773,"height":1455,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/111-places-in-palm-beach-book-local-guide.jpg?v=1766084254","width":1125}]
{"item":{"id":7695566078030,"title":"OC Jupiter Sweatshirt","handle":"oc-jupiter-sweatshirt","description":null,"published_at":"2025-09-03T10:49:00-04:00","created_at":"2025-09-03T10:43:34-04:00","vendor":"Oat Collective","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":5500,"price_min":5500,"price_max":5500,"available":true,"price_varies":false,"compare_at_price":5500,"compare_at_price_min":5500,"compare_at_price_max":5500,"compare_at_price_varies":false,"variants":[{"id":42857387262030,"title":"Forest Green \/ S","option1":"Forest Green","option2":"S","option3":null,"sku":"210000147364","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Sweatshirt - Forest Green \/ S","public_title":"Forest Green \/ S","options":["Forest Green","S"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147364","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42857387294798,"title":"Forest Green \/ M","option1":"Forest Green","option2":"M","option3":null,"sku":"210000147365","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt - Forest Green \/ M","public_title":"Forest Green \/ M","options":["Forest Green","M"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147365","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42857387327566,"title":"Forest Green \/ L","option1":"Forest Green","option2":"L","option3":null,"sku":"210000147366","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Sweatshirt - Forest Green \/ L","public_title":"Forest Green \/ L","options":["Forest Green","L"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147366","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42857387360334,"title":"Forest Green \/ XL","option1":"Forest Green","option2":"XL","option3":null,"sku":"210000147367","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt - Forest Green \/ XL","public_title":"Forest Green \/ XL","options":["Forest Green","XL"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147367","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qast8wnip5satmbmz178.png?v=1756910938","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Sweatshirt_Forest_Green.webp?v=1757335157"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938","options":["Color","Size"],"media":[{"alt":null,"id":26457059360846,"position":1,"preview_image":{"aspect_ratio":0.75,"height":4032,"width":3024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938"},"aspect_ratio":0.75,"height":4032,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938","width":3024},{"alt":null,"id":26457053429838,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qast8wnip5satmbmz178.png?v=1756910938"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qast8wnip5satmbmz178.png?v=1756910938","width":1080},{"alt":null,"id":26486834102350,"position":3,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Sweatshirt_Forest_Green.webp?v=1757335157"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Sweatshirt_Forest_Green.webp?v=1757335157","width":1296}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Color","position":1,"values":["Forest Green"]},{"name":"Size","position":2,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-05-29T16:43:31-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-05-28T07:12:36-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027977806,"handle":"womens","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-05-28T07:12:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
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{"item":{"id":7699272761422,"title":"JUP Cotton Twill Hat Stone \/ Stone \/ Birch","handle":"jup-cotton-twill-hat-stone-stone-birch","description":null,"published_at":"2025-09-08T10:00:36-04:00","created_at":"2025-09-08T09:56:16-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879547572302,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147172","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"JUP Cotton Twill Hat Stone \/ Stone \/ Birch","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147172","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0118.jpg?v=1757339994"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0118.jpg?v=1757339994","options":["Title"],"media":[{"alt":null,"id":26486989488206,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0118.jpg?v=1757339994"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0118.jpg?v=1757339994","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-05-29T16:43:31-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-05-29T16:43:31-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"created-desc","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-05-29T16:38:29-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-05-28T07:12:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
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{"item":{"id":7553090682958,"title":"Blueline x 4ocean Bracelet – Original Blue Multi","handle":"blueline-x-4ocean-bracelet-original-blue-multiblueline-4ocean-bracelet-original-blue","description":"\u003cp data-start=\"308\" data-end=\"600\"\u003eStyle with purpose. The \u003cstrong data-start=\"332\" data-end=\"362\"\u003eBlueline x 4ocean Bracelet\u003c\/strong\u003e represents a shared commitment to protecting the waterways that define our Florida lifestyle. Hand-assembled from recycled materials, this adjustable bracelet helps fund the removal of trash from oceans, rivers, and coastlines worldwide.\u003c\/p\u003e\n\u003cp data-start=\"602\" data-end=\"818\"\u003eThe classic blue multi colorway nods to the water we paddle, surf, and fish every day. Lightweight, durable, and easy to wear, it’s designed for everyday use whether you’re on the boat, at the beach, or back on land.\u003c\/p\u003e\n\u003cp data-start=\"820\" data-end=\"1004\"\u003eEach bracelet supports real environmental impact while keeping your look simple, coastal, and intentional. Wear it as a reminder that life is better on the water, and worth protecting.\u003c\/p\u003e\n\u003ch2 data-start=\"1011\" data-end=\"1030\"\u003e\u003cstrong data-start=\"1014\" data-end=\"1030\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1031\" data-end=\"1310\"\u003e\n\u003cli data-start=\"1031\" data-end=\"1079\"\u003e\n\u003cp data-start=\"1033\" data-end=\"1079\"\u003eOfficial \u003cstrong data-start=\"1042\" data-end=\"1063\"\u003eBlueline x 4ocean\u003c\/strong\u003e collaboration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1080\" data-end=\"1118\"\u003e\n\u003cp data-start=\"1082\" data-end=\"1118\"\u003eMade from recycled ocean materials\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1119\" data-end=\"1168\"\u003e\n\u003cp data-start=\"1121\" data-end=\"1168\"\u003eAdjustable cord for a comfortable, secure fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1169\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1171\" data-end=\"1210\"\u003eLightweight and water-friendly design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1211\" data-end=\"1258\"\u003e\n\u003cp data-start=\"1213\" data-end=\"1258\"\u003eSupports ocean and waterway cleanup efforts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1259\" data-end=\"1310\"\u003e\n\u003cp data-start=\"1261\" data-end=\"1310\"\u003ePerfect eco-friendly gift or everyday accessory\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-08-07T12:23:44-04:00","created_at":"2025-01-27T10:12:01-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Jewelry","tags":["Blueline Surf + Paddle Co.","lightspeed","test"],"price":2000,"price_min":2000,"price_max":2000,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42189769900110,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000131455","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline x 4ocean Bracelet – Original Blue Multi","public_title":null,"options":["Default Title"],"price":2000,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000131455","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-4ocean-bracelet-original-blue-multi.jpg?v=1766094420","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/i0kpltj6eizrq5kjcbpx.png?v=1772303569"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-4ocean-bracelet-original-blue-multi.jpg?v=1766094420","options":["Title"],"media":[{"alt":"Blueline x 4ocean blue multi bracelet made from recycled ocean materials with adjustable cord and metal logo charm.","id":26244628381774,"position":1,"preview_image":{"aspect_ratio":0.969,"height":2882,"width":2793,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-4ocean-bracelet-original-blue-multi.jpg?v=1766094420"},"aspect_ratio":0.969,"height":2882,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-4ocean-bracelet-original-blue-multi.jpg?v=1766094420","width":2793},{"alt":null,"id":36259672817742,"position":2,"preview_image":{"aspect_ratio":0.969,"height":2882,"width":2793,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/i0kpltj6eizrq5kjcbpx.png?v=1772303569"},"aspect_ratio":0.969,"height":2882,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/i0kpltj6eizrq5kjcbpx.png?v=1772303569","width":2793}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"308\" data-end=\"600\"\u003eStyle with purpose. 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Wear it as a reminder that life is better on the water, and worth protecting.\u003c\/p\u003e\n\u003ch2 data-start=\"1011\" data-end=\"1030\"\u003e\u003cstrong data-start=\"1014\" data-end=\"1030\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1031\" data-end=\"1310\"\u003e\n\u003cli data-start=\"1031\" data-end=\"1079\"\u003e\n\u003cp data-start=\"1033\" data-end=\"1079\"\u003eOfficial \u003cstrong data-start=\"1042\" data-end=\"1063\"\u003eBlueline x 4ocean\u003c\/strong\u003e collaboration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1080\" data-end=\"1118\"\u003e\n\u003cp data-start=\"1082\" data-end=\"1118\"\u003eMade from recycled ocean materials\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1119\" data-end=\"1168\"\u003e\n\u003cp data-start=\"1121\" data-end=\"1168\"\u003eAdjustable cord for a comfortable, secure fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1169\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1171\" data-end=\"1210\"\u003eLightweight and water-friendly design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1211\" data-end=\"1258\"\u003e\n\u003cp data-start=\"1213\" data-end=\"1258\"\u003eSupports ocean and waterway cleanup efforts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1259\" data-end=\"1310\"\u003e\n\u003cp data-start=\"1261\" data-end=\"1310\"\u003ePerfect eco-friendly gift or everyday accessory\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027879502,"handle":"accessories","updated_at":"2026-05-28T07:12:36-04:00","published_at":"2024-09-11T11:22:14-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Accessories","body_html":"\u003cp\u003eElevate your coastal lifestyle with the Blueline Surf and Paddle Co. Accessories Collection! Designed for those who embrace the sun, sand, and sea, this collection features a variety of essentials to complement your adventures. From stylish drinkware that keeps your beverages cool during beach days to vibrant beach towels that make lounging by the shore a breeze, our accessories are crafted with both function and style in mind.\u003c\/p\u003e\n\u003cp\u003eExplore our selection of unique jewelry pieces that add a touch of seaside charm to any outfit, and discover home goods that bring a piece of the beach into your living space. Each item reflects the spirit of Jupiter, FL, making them perfect for gifting or adding to your own collection.\u003c\/p\u003e\n\u003cp\u003eWhether you’re heading to the beach, hosting a gathering, or simply enjoying a day at home, our accessories collection has everything you need to celebrate the coastal lifestyle. Dive in and find your new favorites today!\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220121_Panas-3796.jpg?v=1726068134"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-05-29T16:43:31-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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{"item":{"id":7631212707918,"title":"Women’s Bahamas Conch Crop T-Shirt – Butter","handle":"womens-bahamas-conch-crop-tshirt-butter","description":"\u003cp data-start=\"285\" data-end=\"607\"\u003eSoft, sunny, and effortlessly coastal. The \u003cstrong data-start=\"328\" data-end=\"366\"\u003eWomen’s Bahamas Conch Crop T-Shirt\u003c\/strong\u003e in Butter features our signature Bahamas flag and conch graphic on a relaxed cropped silhouette. 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From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":301888077902,"handle":"holiday-sale","updated_at":"2026-05-16T12:52:32-04:00","published_at":"2025-12-20T12:05:06-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"web","title":"Blueline Holiday Sale – Women’s Crops, Men’s T-Shirts \u0026 Hats","body_html":"\u003cp data-start=\"481\" data-end=\"733\"\u003eCelebrate the season, coastal-style. Shop the \u003cstrong data-start=\"527\" data-end=\"544\"\u003eBlueline Sale\u003c\/strong\u003e featuring women’s crop t-shirts, men’s graphic t-shirts, and best-selling Blueline hats. Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":285019635790,"handle":"womens-t-shirts","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-10-07T11:49:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women's T-Shirts","body_html":"\u003cp\u003eOur soft and premium Blueline Surf and Paddle Co.'s Women's T-Shirts. Designed for the women who love sun-soaked days and ocean breezes, our t-shirts are the perfect blend of comfort and style. Crafted from soft, breathable fabrics, these tees are ideal for everything from paddle sessions to laid-back beach days in Jupiter, FL. Featuring fun designs and the iconic Blueline logo, each shirt reflects the coastal lifestyle you live and love. With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":284027977806,"handle":"womens","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-05-29T07:10:00-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
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