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{"item":{"id":7779217801294,"title":"Classic Blueline Cord Hat – Quarry","handle":"classic-blueline-cord-hat-quarry","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Classic Blueline Cord Hat in Quarry features soft corduroy texture, a relaxed vintage fit, and multicolor rope detailing for a coastal retro look. Finished with embroidered Blueline Surf \u0026amp; Paddle Co. lettering, this hat blends comfort and style for beach days, boat runs, and everyday Jupiter living.\u003c\/p\u003e","published_at":"2025-12-06T14:14:46-05:00","created_at":"2025-12-04T12:59:03-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Flat Brim","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43206471024718,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150816","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Classic Blueline Cord Hat – Quarry","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000150816","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476","options":["Title"],"media":[{"alt":"Classic Blueline Cord Hat in Quarry with multicolor rope and embroidered logo on dock in Jupiter Florida","id":32084944126030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Classic Blueline Cord Hat in Quarry features soft corduroy texture, a relaxed vintage fit, and multicolor rope detailing for a coastal retro look. Finished with embroidered Blueline Surf \u0026amp; Paddle Co. lettering, this hat blends comfort and style for beach days, boat runs, and everyday Jupiter living.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-14T07:13:49-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-04-15T17:04:49-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Blueline’s Signature Performance Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}}]}
[{"alt":"Classic Blueline Cord Hat in Quarry with multicolor rope and embroidered logo on dock in Jupiter Florida","id":32084944126030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476","width":2848}]
{"item":{"id":7828097073230,"title":"Skiff Hat w\/Rope – Twilight | Blueline Surf \u0026 Paddle Jupiter Florida","handle":"skiff-hat-w-rope-twilight-hc-sc","description":"\u003ch3 data-start=\"837\" data-end=\"868\"\u003eSkiff Hat w\/Rope – Twilight\u003c\/h3\u003e\n\u003cp data-start=\"870\" data-end=\"906\"\u003eBuilt for slow drifts and long runs.\u003c\/p\u003e\n\u003cp data-start=\"908\" data-end=\"1051\"\u003eThe Skiff Hat in twilight navy features a structured profile, classic rope detail across the bill, and a vintage-inspired Blueline patch front.\u003c\/p\u003e\n\u003cp data-start=\"1053\" data-end=\"1078\"\u003eClean lines. No nonsense.\u003c\/p\u003e\n\u003cp data-start=\"1080\" data-end=\"1088\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1090\" data-end=\"1227\"\u003e• Structured mid-profile fit\u003cbr data-start=\"1118\" data-end=\"1121\"\u003e• Twilight navy crown\u003cbr data-start=\"1142\" data-end=\"1145\"\u003e• Vintage Blueline patch\u003cbr data-start=\"1169\" data-end=\"1172\"\u003e• Classic rope accent\u003cbr data-start=\"1193\" data-end=\"1196\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1229\" data-end=\"1314\"\u003eMade for skiff mornings, dock conversations, and long afternoons on the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1486\"\u003eDesigned in Jupiter, Florida and inspired by the boating culture surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T14:25:08-05:00","created_at":"2026-02-13T13:17:25-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43444024672334,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000153636","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Skiff Hat w\/Rope – Twilight | Blueline Surf \u0026 Paddle Jupiter Florida","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000153636","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-twilight-jupiter-florida.jpg?v=1771862542"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-twilight-jupiter-florida.jpg?v=1771862542","options":["Title"],"media":[{"alt":"Blueline Skiff rope hat in twilight navy photographed along the Intracoastal in Jupiter Florida","id":36082071044174,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-twilight-jupiter-florida.jpg?v=1771862542"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-twilight-jupiter-florida.jpg?v=1771862542","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"837\" data-end=\"868\"\u003eSkiff Hat w\/Rope – Twilight\u003c\/h3\u003e\n\u003cp data-start=\"870\" data-end=\"906\"\u003eBuilt for slow drifts and long runs.\u003c\/p\u003e\n\u003cp data-start=\"908\" data-end=\"1051\"\u003eThe Skiff Hat in twilight navy features a structured profile, classic rope detail across the bill, and a vintage-inspired Blueline patch front.\u003c\/p\u003e\n\u003cp data-start=\"1053\" data-end=\"1078\"\u003eClean lines. No nonsense.\u003c\/p\u003e\n\u003cp data-start=\"1080\" data-end=\"1088\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1090\" data-end=\"1227\"\u003e• Structured mid-profile fit\u003cbr data-start=\"1118\" data-end=\"1121\"\u003e• Twilight navy crown\u003cbr data-start=\"1142\" data-end=\"1145\"\u003e• Vintage Blueline patch\u003cbr data-start=\"1169\" data-end=\"1172\"\u003e• Classic rope accent\u003cbr data-start=\"1193\" data-end=\"1196\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1229\" data-end=\"1314\"\u003eMade for skiff mornings, dock conversations, and long afternoons on the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1486\"\u003eDesigned in Jupiter, Florida and inspired by the boating culture surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-14T07:13:49-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-04-15T17:04:49-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Blueline’s Signature Performance Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"Blueline Skiff rope hat in twilight navy photographed along the Intracoastal in Jupiter Florida","id":36082071044174,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-twilight-jupiter-florida.jpg?v=1771862542"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-twilight-jupiter-florida.jpg?v=1771862542","width":2848}]
{"item":{"id":7735869309006,"title":"Dead Hat Slate \/ Navy w\/Rope HC FL","handle":"dead-hat-slate-navy-w-rope-hc-fl","description":"\u003cp data-start=\"277\" data-end=\"753\"\u003eChannel coastal style with the \u003cstrong data-start=\"308\" data-end=\"345\"\u003eBlueline Steal Your Face Rope Hat\u003c\/strong\u003e in \u003cstrong data-start=\"349\" data-end=\"363\"\u003eSlate Blue\u003c\/strong\u003e — a perfect blend of laid-back Florida vibes and everyday function. Featuring a structured front panel, breathable mesh back, and bold embroidered Blueline “Steal Your Face” skull patch, this hat delivers all-day comfort whether you're paddling, hanging dockside, or grabbing post-session tacos. Finished with a retro-inspired rope detail across the bill for a touch of classic surf style.\u003c\/p\u003e\n\u003cul data-start=\"755\" data-end=\"974\"\u003e\n\u003cli data-start=\"755\" data-end=\"787\"\u003e\n\u003cp data-start=\"757\" data-end=\"787\"\u003eFlat Brim\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"788\" data-end=\"819\"\u003e\n\u003cp data-start=\"790\" data-end=\"819\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"820\" data-end=\"847\"\u003e\n\u003cp data-start=\"822\" data-end=\"847\"\u003eBreathable mesh backing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"848\" data-end=\"903\"\u003e\n\u003cp data-start=\"850\" data-end=\"903\"\u003eCustom embroidered Blueline Surf \u0026amp; Paddle Co. patch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"904\" data-end=\"952\"\u003e\n\u003cp data-start=\"906\" data-end=\"952\"\u003eRope accent on the brim for a vintage finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"953\" data-end=\"974\"\u003e\n\u003cp data-start=\"955\" data-end=\"974\"\u003eColor: Slate Blue\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-16T13:41:46-04:00","created_at":"2025-10-16T13:41:18-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43044958535758,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000140172","requires_shipping":true,"taxable":true,"featured_image":{"id":35838332436558,"product_id":7735869309006,"position":1,"created_at":"2025-10-16T13:41:16-04:00","updated_at":"2025-10-17T14:47:23-04:00","alt":"Blueline Steal Your Face Rope Hat in Slate Blue resting on a weathered dock post beside calm Jupiter Intracoastal","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Steal_Your_Face_Rope_Hat_in_Slate_Blue.jpg?v=1760726843","variant_ids":[43044958535758]},"available":false,"name":"Dead Hat Slate \/ Navy w\/Rope HC FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000140172","featured_media":{"alt":"Blueline Steal Your Face Rope Hat in Slate Blue resting on a weathered dock post beside calm Jupiter Intracoastal","id":27124711686222,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Steal_Your_Face_Rope_Hat_in_Slate_Blue.jpg?v=1760726843"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Steal_Your_Face_Rope_Hat_in_Slate_Blue.jpg?v=1760726843"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Steal_Your_Face_Rope_Hat_in_Slate_Blue.jpg?v=1760726843","options":["Title"],"media":[{"alt":"Blueline Steal Your Face Rope Hat in Slate Blue resting on a weathered dock post beside calm Jupiter Intracoastal","id":27124711686222,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Steal_Your_Face_Rope_Hat_in_Slate_Blue.jpg?v=1760726843"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Steal_Your_Face_Rope_Hat_in_Slate_Blue.jpg?v=1760726843","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"277\" data-end=\"753\"\u003eChannel coastal style with the \u003cstrong data-start=\"308\" data-end=\"345\"\u003eBlueline Steal Your Face Rope Hat\u003c\/strong\u003e in \u003cstrong data-start=\"349\" data-end=\"363\"\u003eSlate Blue\u003c\/strong\u003e — a perfect blend of laid-back Florida vibes and everyday function. 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If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. 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Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. 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[{"alt":"Blueline Steal Your Face Rope Hat in Slate Blue resting on a weathered dock post beside calm Jupiter Intracoastal","id":27124711686222,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Steal_Your_Face_Rope_Hat_in_Slate_Blue.jpg?v=1760726843"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Steal_Your_Face_Rope_Hat_in_Slate_Blue.jpg?v=1760726843","width":2848}]
{"item":{"id":7735257890894,"title":"Dead Hat Black\/Black w\/Rope HC FL","handle":"dead-hat-black-black-w-rope-hc-fl","description":null,"published_at":"2025-10-15T15:10:20-04:00","created_at":"2025-10-15T15:05:14-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041302478926,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136058","requires_shipping":true,"taxable":true,"featured_image":{"id":35764855472206,"product_id":7735257890894,"position":1,"created_at":"2025-10-15T15:05:11-04:00","updated_at":"2025-10-15T15:05:14-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/itaxbh3k8n6ovz0xhdpg.jpg?v=1760555114","variant_ids":[43041302478926]},"available":true,"name":"Dead Hat Black\/Black w\/Rope HC FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136058","featured_media":{"alt":null,"id":27090668027982,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/itaxbh3k8n6ovz0xhdpg.jpg?v=1760555114"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/itaxbh3k8n6ovz0xhdpg.jpg?v=1760555114"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/itaxbh3k8n6ovz0xhdpg.jpg?v=1760555114","options":["Title"],"media":[{"alt":null,"id":27090668027982,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/itaxbh3k8n6ovz0xhdpg.jpg?v=1760555114"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/itaxbh3k8n6ovz0xhdpg.jpg?v=1760555114","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-04-15T17:04:49-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Blueline’s Signature Performance Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}}]}
[{"alt":null,"id":27090668027982,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/itaxbh3k8n6ovz0xhdpg.jpg?v=1760555114"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/itaxbh3k8n6ovz0xhdpg.jpg?v=1760555114","width":2848}]
{"item":{"id":7729388617806,"title":"Classic TriTech Hat Quarry \/ White HC US FL","handle":"classic-tritech-hat-quarry-white-hc-us-fl","description":"\u003cp\u003eThe Classic TriTech Hat in Quarry and White combines an unstructured fit with a durable rope design for a relaxed yet stylish look. This hat offers breathable comfort and a versatile silhouette that adapts effortlessly to your day, whether you're chilling on the beach or heading to dinner. Lightweight and easy to wear, it keeps you protected from the sun and bad hair days. \u003c\/p\u003e","published_at":"2025-10-10T09:39:46-04:00","created_at":"2025-10-10T09:34:51-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown Unstructured","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43017704603726,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000139004","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Classic TriTech Hat Quarry \/ White HC US FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000139004","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0341.jpg?v=1760103562"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0341.jpg?v=1760103562","options":["Title"],"media":[{"alt":null,"id":26853181620302,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0341.jpg?v=1760103562"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0341.jpg?v=1760103562","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe Classic TriTech Hat in Quarry and White combines an unstructured fit with a durable rope design for a relaxed yet stylish look. This hat offers breathable comfort and a versatile silhouette that adapts effortlessly to your day, whether you're chilling on the beach or heading to dinner. Lightweight and easy to wear, it keeps you protected from the sun and bad hair days. \u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-04-15T17:04:49-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Blueline’s Signature Performance Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
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{"item":{"id":7828183875662,"title":"Classic Blueline Cord Hat – Dusty Rose \/ Stone | Jupiter Florida Surf Shop","handle":"classic-blueline-cord-hat-dusty-rose-stone-hc-fl","description":"\u003ch3 data-start=\"885\" data-end=\"935\"\u003eClassic Blueline Cord Hat – Dusty Rose \/ Stone\u003c\/h3\u003e\n\u003cp data-start=\"937\" data-end=\"971\"\u003eSome hats scream.\u003cbr data-start=\"954\" data-end=\"957\"\u003eThis one nods.\u003c\/p\u003e\n\u003cp data-start=\"973\" data-end=\"1140\"\u003eThe Classic Blueline Cord Hat in dusty rose features soft corduroy texture, stone embroidery, and a braided rope detail across the bill for that clean, coastal finish.\u003c\/p\u003e\n\u003cp data-start=\"1142\" data-end=\"1165\"\u003eSubtle. Elevated. Easy.\u003c\/p\u003e\n\u003cp data-start=\"1167\" data-end=\"1175\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1177\" data-end=\"1326\"\u003e• Premium corduroy construction\u003cbr data-start=\"1208\" data-end=\"1211\"\u003e• Dusty rose colorway\u003cbr data-start=\"1232\" data-end=\"1235\"\u003e• Stone embroidered Blueline logo\u003cbr data-start=\"1268\" data-end=\"1271\"\u003e• Braided rope accent\u003cbr data-start=\"1292\" data-end=\"1295\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1328\" data-end=\"1421\"\u003ePerfect for boat days, dock hangs, surf checks, and early coffee runs along the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1423\" data-end=\"1603\"\u003eDesigned in Jupiter, Florida and inspired by the relaxed coastal lifestyle surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T14:49:05-05:00","created_at":"2026-02-13T13:55:55-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Flat Brim","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43444164034638,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000153647","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Classic Blueline Cord Hat – Dusty Rose \/ Stone | Jupiter Florida Surf Shop","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000153647","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0054_7aec3bf6-ca7f-409e-baa8-d1f74a50dbc1.jpg?v=1771681854"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0054_7aec3bf6-ca7f-409e-baa8-d1f74a50dbc1.jpg?v=1771681854","options":["Title"],"media":[{"alt":null,"id":36081684643918,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0054_7aec3bf6-ca7f-409e-baa8-d1f74a50dbc1.jpg?v=1771681854"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0054_7aec3bf6-ca7f-409e-baa8-d1f74a50dbc1.jpg?v=1771681854","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"885\" data-end=\"935\"\u003eClassic Blueline Cord Hat – Dusty Rose \/ Stone\u003c\/h3\u003e\n\u003cp data-start=\"937\" data-end=\"971\"\u003eSome hats scream.\u003cbr data-start=\"954\" data-end=\"957\"\u003eThis one nods.\u003c\/p\u003e\n\u003cp data-start=\"973\" data-end=\"1140\"\u003eThe Classic Blueline Cord Hat in dusty rose features soft corduroy texture, stone embroidery, and a braided rope detail across the bill for that clean, coastal finish.\u003c\/p\u003e\n\u003cp data-start=\"1142\" data-end=\"1165\"\u003eSubtle. Elevated. Easy.\u003c\/p\u003e\n\u003cp data-start=\"1167\" data-end=\"1175\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1177\" data-end=\"1326\"\u003e• Premium corduroy construction\u003cbr data-start=\"1208\" data-end=\"1211\"\u003e• Dusty rose colorway\u003cbr data-start=\"1232\" data-end=\"1235\"\u003e• Stone embroidered Blueline logo\u003cbr data-start=\"1268\" data-end=\"1271\"\u003e• Braided rope accent\u003cbr data-start=\"1292\" data-end=\"1295\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1328\" data-end=\"1421\"\u003ePerfect for boat days, dock hangs, surf checks, and early coffee runs along the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1423\" data-end=\"1603\"\u003eDesigned in Jupiter, Florida and inspired by the relaxed coastal lifestyle surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-14T07:13:49-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-04-15T17:04:49-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Blueline’s Signature Performance Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. 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{"item":{"id":7828179681358,"title":"Classic Blueline Cord Hat – Cadet \/ Stone | Blueline Surf \u0026amp; Paddle Jupiter Florida","handle":"classic-blueline-cord-hat-cadet-stone-hc-fl","description":"\u003ch3 data-start=\"801\" data-end=\"846\"\u003eClassic Blueline Cord Hat – Cadet \/ Stone\u003c\/h3\u003e\n\u003cp data-start=\"848\" data-end=\"878\"\u003eCalm color. 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Classic structure.\u003c\/p\u003e\n\u003cp data-start=\"880\" data-end=\"1022\"\u003eThe Classic Blueline Cord Hat in cadet blue pairs soft corduroy texture with clean stone embroidery and a braided rope accent across the bill.\u003c\/p\u003e\n\u003cp data-start=\"1024\" data-end=\"1069\"\u003eSubtle coastal tone with everyday durability.\u003c\/p\u003e\n\u003cp data-start=\"1071\" data-end=\"1079\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1081\" data-end=\"1230\"\u003e• Premium corduroy construction\u003cbr data-start=\"1112\" data-end=\"1115\"\u003e• Cadet blue colorway\u003cbr data-start=\"1136\" data-end=\"1139\"\u003e• Stone embroidered Blueline logo\u003cbr data-start=\"1172\" data-end=\"1175\"\u003e• Braided rope accent\u003cbr data-start=\"1196\" data-end=\"1199\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1232\" data-end=\"1329\"\u003eMade for dock mornings, paddle sessions, surf checks, and slow afternoons along the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1331\" data-end=\"1495\"\u003eDesigned in Jupiter, Florida and inspired by the lifestyle surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-04-15T17:04:49-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Blueline’s Signature Performance Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}}]}
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{"item":{"id":7828172636238,"title":"Classic Blueline Cord Hat Charcoal\/Seafoam HC FL","handle":"classic-blueline-cord-hat-charcoal-seafoam-hc-fl","description":"\u003ch3 data-start=\"823\" data-end=\"873\"\u003eClassic Blueline Cord Hat – Charcoal \/ Seafoam\u003c\/h3\u003e\n\u003cp data-start=\"875\" data-end=\"897\"\u003eLow tone. High detail.\u003c\/p\u003e\n\u003cp data-start=\"899\" data-end=\"1041\"\u003eThe Classic Blueline Cord Hat in charcoal delivers a clean, understated look with seafoam embroidery and matching rope accent across the bill.\u003c\/p\u003e\n\u003cp data-start=\"1043\" data-end=\"1082\"\u003eModern coastal without trying too hard.\u003c\/p\u003e\n\u003cp data-start=\"1084\" data-end=\"1092\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1094\" data-end=\"1244\"\u003e• Premium corduroy construction\u003cbr data-start=\"1125\" data-end=\"1128\"\u003e• Charcoal colorway\u003cbr data-start=\"1147\" data-end=\"1150\"\u003e• Seafoam embroidered Blueline logo\u003cbr data-start=\"1185\" data-end=\"1188\"\u003e• Matching rope accent\u003cbr data-start=\"1210\" data-end=\"1213\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1246\" data-end=\"1332\"\u003eMade for dock mornings, paddle sessions, sunset boat rides, and everything in between.\u003c\/p\u003e\n\u003cp data-start=\"1334\" data-end=\"1531\"\u003eDesigned in Jupiter, Florida and inspired by the relaxed coastal lifestyle surrounding the Jupiter Lighthouse and Intracoastal. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T14:38:46-05:00","created_at":"2026-02-13T13:51:40-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Flat Brim","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43444140703822,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000153644","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Classic Blueline Cord Hat Charcoal\/Seafoam HC FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000153644","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-charcoal-rope-detail-jupiter-fl_551dd4c6-29d5-4e84-aa5a-2c42aa35644f.jpg?v=1771616292"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-charcoal-rope-detail-jupiter-fl_551dd4c6-29d5-4e84-aa5a-2c42aa35644f.jpg?v=1771616292","options":["Title"],"media":[{"alt":"Blueline corduroy hat in charcoal with seafoam embroidery photographed along the Intracoastal in Jupiter Florida","id":36065567735886,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-charcoal-rope-detail-jupiter-fl_551dd4c6-29d5-4e84-aa5a-2c42aa35644f.jpg?v=1771616292"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-charcoal-rope-detail-jupiter-fl_551dd4c6-29d5-4e84-aa5a-2c42aa35644f.jpg?v=1771616292","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"823\" data-end=\"873\"\u003eClassic Blueline Cord Hat – Charcoal \/ Seafoam\u003c\/h3\u003e\n\u003cp data-start=\"875\" data-end=\"897\"\u003eLow tone. High detail.\u003c\/p\u003e\n\u003cp data-start=\"899\" data-end=\"1041\"\u003eThe Classic Blueline Cord Hat in charcoal delivers a clean, understated look with seafoam embroidery and matching rope accent across the bill.\u003c\/p\u003e\n\u003cp data-start=\"1043\" data-end=\"1082\"\u003eModern coastal without trying too hard.\u003c\/p\u003e\n\u003cp data-start=\"1084\" data-end=\"1092\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1094\" data-end=\"1244\"\u003e• Premium corduroy construction\u003cbr data-start=\"1125\" data-end=\"1128\"\u003e• Charcoal colorway\u003cbr data-start=\"1147\" data-end=\"1150\"\u003e• Seafoam embroidered Blueline logo\u003cbr data-start=\"1185\" data-end=\"1188\"\u003e• Matching rope accent\u003cbr data-start=\"1210\" data-end=\"1213\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1246\" data-end=\"1332\"\u003eMade for dock mornings, paddle sessions, sunset boat rides, and everything in between.\u003c\/p\u003e\n\u003cp data-start=\"1334\" data-end=\"1531\"\u003eDesigned in Jupiter, Florida and inspired by the relaxed coastal lifestyle surrounding the Jupiter Lighthouse and Intracoastal. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-14T07:13:49-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-04-15T17:04:49-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Blueline’s Signature Performance Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}}]}
[{"alt":"Blueline corduroy hat in charcoal with seafoam embroidery photographed along the Intracoastal in Jupiter Florida","id":36065567735886,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-charcoal-rope-detail-jupiter-fl_551dd4c6-29d5-4e84-aa5a-2c42aa35644f.jpg?v=1771616292"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-charcoal-rope-detail-jupiter-fl_551dd4c6-29d5-4e84-aa5a-2c42aa35644f.jpg?v=1771616292","width":2848}]
{"item":{"id":7828097040462,"title":"Skiff Hat w\/Rope – Dried Rose | Blueline Surf \u0026 Paddle Jupiter Florida","handle":"skiff-hat-w-rope-dried-rose-hc-sc","description":"\u003ch3 data-start=\"747\" data-end=\"780\"\u003eSkiff Hat w\/Rope – Dried Rose\u003c\/h3\u003e\n\u003cp data-start=\"782\" data-end=\"810\"\u003eSoft color. Serious purpose.\u003c\/p\u003e\n\u003cp data-start=\"812\" data-end=\"933\"\u003eThe Skiff Hat in dried rose pairs a structured coastal profile with a clean rope accent and vintage Blueline patch front.\u003c\/p\u003e\n\u003cp data-start=\"935\" data-end=\"972\"\u003eBalanced between subtle and standout.\u003c\/p\u003e\n\u003cp data-start=\"974\" data-end=\"982\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"984\" data-end=\"1130\"\u003e• Structured mid-profile fit\u003cbr data-start=\"1012\" data-end=\"1015\"\u003e• Dried rose crown\u003cbr data-start=\"1033\" data-end=\"1036\"\u003e• Vintage Blueline patch\u003cbr data-start=\"1060\" data-end=\"1063\"\u003e• Classic rope accent across bill\u003cbr data-start=\"1096\" data-end=\"1099\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1132\" data-end=\"1216\"\u003eMade for skiff mornings, beach afternoons, and long slow runs down the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1218\" data-end=\"1388\"\u003eDesigned in Jupiter, Florida and inspired by the boating culture surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T14:26:55-05:00","created_at":"2026-02-13T13:17:23-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43444024639566,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000153637","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Skiff Hat w\/Rope – Dried Rose | Blueline Surf \u0026 Paddle Jupiter Florida","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000153637","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-dried-rose-jupiter-florida.jpg?v=1771862855"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-dried-rose-jupiter-florida.jpg?v=1771862855","options":["Title"],"media":[{"alt":"Blueline Skiff rope hat in dried rose photographed along the Intracoastal in Jupiter Florida","id":36082087592014,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-dried-rose-jupiter-florida.jpg?v=1771862855"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-dried-rose-jupiter-florida.jpg?v=1771862855","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"747\" data-end=\"780\"\u003eSkiff Hat w\/Rope – Dried Rose\u003c\/h3\u003e\n\u003cp data-start=\"782\" data-end=\"810\"\u003eSoft color. Serious purpose.\u003c\/p\u003e\n\u003cp data-start=\"812\" data-end=\"933\"\u003eThe Skiff Hat in dried rose pairs a structured coastal profile with a clean rope accent and vintage Blueline patch front.\u003c\/p\u003e\n\u003cp data-start=\"935\" data-end=\"972\"\u003eBalanced between subtle and standout.\u003c\/p\u003e\n\u003cp data-start=\"974\" data-end=\"982\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"984\" data-end=\"1130\"\u003e• Structured mid-profile fit\u003cbr data-start=\"1012\" data-end=\"1015\"\u003e• Dried rose crown\u003cbr data-start=\"1033\" data-end=\"1036\"\u003e• Vintage Blueline patch\u003cbr data-start=\"1060\" data-end=\"1063\"\u003e• Classic rope accent across bill\u003cbr data-start=\"1096\" data-end=\"1099\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1132\" data-end=\"1216\"\u003eMade for skiff mornings, beach afternoons, and long slow runs down the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1218\" data-end=\"1388\"\u003eDesigned in Jupiter, Florida and inspired by the boating culture surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-14T07:13:49-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-04-15T17:04:49-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Blueline’s Signature Performance Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"Blueline Skiff rope hat in dried rose photographed along the Intracoastal in Jupiter Florida","id":36082087592014,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-dried-rose-jupiter-florida.jpg?v=1771862855"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-dried-rose-jupiter-florida.jpg?v=1771862855","width":2848}]
{"item":{"id":7559615938638,"title":"Grateful Dead Olive\/Black w\/Rope HC","handle":"grateful-dead-olive-black-w-rope-hc","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eFlorida Box UV Lite Frost \/ Steel \/ Steel LC\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2025-02-10T10:42:58-05:00","created_at":"2025-02-10T10:42:58-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42224265855054,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136059","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Grateful Dead Olive\/Black w\/Rope HC","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000136059","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0447.jpg?v=1760638881","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jan_25-053.jpg?v=1760638881","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bdu196uu8blafndtcz55.jpg?v=1764868155"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0447.jpg?v=1760638881","options":["Title"],"media":[{"alt":null,"id":27126315384910,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0447.jpg?v=1760638881"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0447.jpg?v=1760638881","width":2848},{"alt":null,"id":25507862184014,"position":2,"preview_image":{"aspect_ratio":1.0,"height":976,"width":976,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jan_25-053.jpg?v=1760638881"},"aspect_ratio":1.0,"height":976,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jan_25-053.jpg?v=1760638881","width":976},{"alt":null,"id":31889306484814,"position":3,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bdu196uu8blafndtcz55.jpg?v=1764868155"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bdu196uu8blafndtcz55.jpg?v=1764868155","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eFlorida Box UV Lite Frost \/ Steel \/ Steel LC\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e \u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-04-12T07:12:27-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. 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As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. 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Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-04-15T17:04:49-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Blueline’s Signature Performance Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}}]}
[{"alt":null,"id":27090683887694,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gg8v1fn4p9diamx5wsl7.jpg?v=1760555184"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gg8v1fn4p9diamx5wsl7.jpg?v=1760555184","width":2848}]
{"item":{"id":7828175781966,"title":"Classic Blueline Rope Hat – Black \/ White | Blueline Surf \u0026 Paddle Jupiter Florida","handle":"classic-blueline-rope-hat-black-white","description":"\u003ch3 data-start=\"711\" data-end=\"756\"\u003eClassic Blueline Rope Hat – Black \/ White\u003c\/h3\u003e\n\u003cp data-start=\"758\" data-end=\"795\"\u003eSimple. Clean. No explanation needed.\u003c\/p\u003e\n\u003cp data-start=\"797\" data-end=\"899\"\u003eThe Classic Blueline Rope Hat in black and white is a timeless staple built for everyday coastal wear.\u003c\/p\u003e\n\u003cp data-start=\"901\" data-end=\"909\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"911\" data-end=\"1061\"\u003e• Structured mid-profile fit\u003cbr data-start=\"939\" data-end=\"942\"\u003e• Black crown\u003cbr data-start=\"955\" data-end=\"958\"\u003e• White embroidered Blueline logo\u003cbr data-start=\"991\" data-end=\"994\"\u003e• Classic rope accent across bill\u003cbr data-start=\"1027\" data-end=\"1030\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1063\" data-end=\"1150\"\u003eFrom early surf checks to late dock dinners, this is the one you grab without thinking.\u003c\/p\u003e\n\u003cp data-start=\"1152\" data-end=\"1343\"\u003eDesigned in Jupiter, Florida and inspired by the laid-back lifestyle surrounding the Jupiter Lighthouse and Intracoastal. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T15:33:03-05:00","created_at":"2026-02-13T13:52:54-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Flat Brim","tags":["Hat","Rope Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43444144373838,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000153645","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Classic Blueline Rope Hat – Black \/ White | Blueline Surf \u0026 Paddle Jupiter Florida","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000153645","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rope-hat-black-white-jupiter-florida.jpg?v=1771619734"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rope-hat-black-white-jupiter-florida.jpg?v=1771619734","options":["Title"],"media":[{"alt":"Blueline rope hat in black and white with embroidered logo by Jupiter Florida surf shop Blueline Surf and Paddle","id":36066716254286,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rope-hat-black-white-jupiter-florida.jpg?v=1771619734"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rope-hat-black-white-jupiter-florida.jpg?v=1771619734","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"711\" data-end=\"756\"\u003eClassic Blueline Rope Hat – Black \/ White\u003c\/h3\u003e\n\u003cp data-start=\"758\" data-end=\"795\"\u003eSimple. Clean. No explanation needed.\u003c\/p\u003e\n\u003cp data-start=\"797\" data-end=\"899\"\u003eThe Classic Blueline Rope Hat in black and white is a timeless staple built for everyday coastal wear.\u003c\/p\u003e\n\u003cp data-start=\"901\" data-end=\"909\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"911\" data-end=\"1061\"\u003e• Structured mid-profile fit\u003cbr data-start=\"939\" data-end=\"942\"\u003e• Black crown\u003cbr data-start=\"955\" data-end=\"958\"\u003e• White embroidered Blueline logo\u003cbr data-start=\"991\" data-end=\"994\"\u003e• Classic rope accent across bill\u003cbr data-start=\"1027\" data-end=\"1030\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1063\" data-end=\"1150\"\u003eFrom early surf checks to late dock dinners, this is the one you grab without thinking.\u003c\/p\u003e\n\u003cp data-start=\"1152\" data-end=\"1343\"\u003eDesigned in Jupiter, Florida and inspired by the laid-back lifestyle surrounding the Jupiter Lighthouse and Intracoastal. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-04-15T17:04:49-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Blueline’s Signature Performance Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}},{"id":305423220814,"handle":"spring-break-gear-guide","updated_at":"2026-04-11T07:13:23-04:00","published_at":"2026-03-10T12:50:23-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Spring Break Gear Guide","body_html":"\u003cp\u003eAll your must have products for Spring Break 2026 in one place. Gear up and start packing your bags today. \u003c\/p\u003e","image":{"created_at":"2026-03-10T14:21:48-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-123_1.jpg?v=1773166908"}}]}
[{"alt":"Blueline rope hat in black and white with embroidered logo by Jupiter Florida surf shop Blueline Surf and Paddle","id":36066716254286,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rope-hat-black-white-jupiter-florida.jpg?v=1771619734"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rope-hat-black-white-jupiter-florida.jpg?v=1771619734","width":2848}]
{"item":{"id":7828165296206,"title":"Classic Blueline Cord Hat Agave\/Athletic Gold HC FL","handle":"classic-blueline-cord-hat-agave-athletic-gold-hc-fl","description":"\u003ch3 data-start=\"782\" data-end=\"835\"\u003eClassic Blueline Cord Hat – Agave \/ Athletic Gold\u003c\/h3\u003e\n\u003cp data-start=\"837\" data-end=\"865\"\u003eLow profile. High character.\u003c\/p\u003e\n\u003cp data-start=\"867\" data-end=\"1011\"\u003eThe Classic Blueline Cord Hat in agave brings subtle coastal color with bold athletic gold embroidery and a braided rope detail across the bill.\u003c\/p\u003e\n\u003cp data-start=\"1013\" data-end=\"1063\"\u003eClean lines. Classic feel. Built for sun and salt.\u003c\/p\u003e\n\u003cp data-start=\"1065\" data-end=\"1073\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1075\" data-end=\"1233\"\u003e• Premium corduroy construction\u003cbr data-start=\"1106\" data-end=\"1109\"\u003e• Agave green colorway\u003cbr data-start=\"1131\" data-end=\"1134\"\u003e• Athletic gold embroidered Blueline logo\u003cbr data-start=\"1175\" data-end=\"1178\"\u003e• Braided rope accent\u003cbr data-start=\"1199\" data-end=\"1202\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1235\" data-end=\"1326\"\u003eMade for boat ramps, paddle sessions, dock sunsets, and slow drives along the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1328\" data-end=\"1510\"\u003eDesigned in Jupiter, Florida and inspired by the laid-back coastal lifestyle surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T14:14:07-05:00","created_at":"2026-02-13T13:48:47-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Flat Brim","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43444130512974,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000153643","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Classic Blueline Cord Hat Agave\/Athletic Gold HC FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000153643","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2026-02-21at8.58.09AM.png?v=1771682306"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2026-02-21at8.58.09AM.png?v=1771682306","options":["Title"],"media":[{"alt":null,"id":36081835802702,"position":1,"preview_image":{"aspect_ratio":0.762,"height":1838,"width":1400,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2026-02-21at8.58.09AM.png?v=1771682306"},"aspect_ratio":0.762,"height":1838,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2026-02-21at8.58.09AM.png?v=1771682306","width":1400}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"782\" data-end=\"835\"\u003eClassic Blueline Cord Hat – Agave \/ Athletic Gold\u003c\/h3\u003e\n\u003cp data-start=\"837\" data-end=\"865\"\u003eLow profile. High character.\u003c\/p\u003e\n\u003cp data-start=\"867\" data-end=\"1011\"\u003eThe Classic Blueline Cord Hat in agave brings subtle coastal color with bold athletic gold embroidery and a braided rope detail across the bill.\u003c\/p\u003e\n\u003cp data-start=\"1013\" data-end=\"1063\"\u003eClean lines. Classic feel. Built for sun and salt.\u003c\/p\u003e\n\u003cp data-start=\"1065\" data-end=\"1073\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1075\" data-end=\"1233\"\u003e• Premium corduroy construction\u003cbr data-start=\"1106\" data-end=\"1109\"\u003e• Agave green colorway\u003cbr data-start=\"1131\" data-end=\"1134\"\u003e• Athletic gold embroidered Blueline logo\u003cbr data-start=\"1175\" data-end=\"1178\"\u003e• Braided rope accent\u003cbr data-start=\"1199\" data-end=\"1202\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1235\" data-end=\"1326\"\u003eMade for boat ramps, paddle sessions, dock sunsets, and slow drives along the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1328\" data-end=\"1510\"\u003eDesigned in Jupiter, Florida and inspired by the laid-back coastal lifestyle surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-14T07:13:49-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-04-15T17:04:49-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Blueline’s Signature Performance Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}}]}
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