Skip to content
{"item":{"id":7492506189902,"title":"OG Blueline USA Flag Hat – Blacked Out \/ Blue Star Field","handle":"og-blueline-usa-flag-hat-blacked-out","description":"\u003cp data-start=\"581\" data-end=\"796\"\u003eThe \u003cstrong data-start=\"585\" data-end=\"613\"\u003eOG Blueline USA Flag Hat\u003c\/strong\u003e is our best-selling classic for a reason. Featuring a blacked-out American flag with a \u003cstrong data-start=\"701\" data-end=\"729\"\u003eBlueline blue star field\u003c\/strong\u003e, this hat delivers a clean, understated take on a timeless symbol.\u003c\/p\u003e\n\u003cp data-start=\"798\" data-end=\"1087\"\u003eBuilt on a structured trucker profile with breathable mesh backing, it’s designed for everyday wear in the Florida heat. Whether you’re on the water, in the shop, or heading out after a long day in the sun, this hat holds its shape, wears comfortably, and pairs with just about everything.\u003c\/p\u003e\n\u003cp data-start=\"1089\" data-end=\"1112\"\u003eSimple. Iconic. Proven.\u003cbr\u003e\u003cbr\u003e\u003cstrong data-start=\"1122\" data-end=\"1138\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1139\" data-end=\"1397\"\u003e\n\u003cli data-start=\"1139\" data-end=\"1204\"\u003e\n\u003cp data-start=\"1141\" data-end=\"1204\"\u003eBlacked-out American flag patch with Blueline blue star field\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1205\" data-end=\"1242\"\u003e\n\u003cp data-start=\"1207\" data-end=\"1242\"\u003eStructured high-crown trucker fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1243\" data-end=\"1267\"\u003e\n\u003cp data-start=\"1245\" data-end=\"1267\"\u003eBreathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1268\" data-end=\"1299\"\u003e\n\u003cp data-start=\"1270\" data-end=\"1299\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1300\" data-end=\"1339\"\u003e\n\u003cp data-start=\"1302\" data-end=\"1339\"\u003eDurable, everyday wear construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1340\" data-end=\"1397\"\u003e\n\u003cp data-start=\"1342\" data-end=\"1397\"\u003eOne of Blueline Surf \u0026amp; Paddle Co.’s best-selling hats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2024-11-09T14:59:15-05:00","created_at":"2024-10-25T13:05:10-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962536271950,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000072235","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline USA Flag Hat – Blacked Out \/ Blue Star Field","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Blacked_out_American_Flag_Hat.jpg?v=1765904924","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/USA_Flag_Blacked_Out_Blueline_Hat.png?v=1765904954","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/usa_flag_hat_blacked_out_side.png?v=1765904990","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/v7ibbxs2vk75qncqn5nb_4cc4c07f-3999-476b-ba11-6e4033f4d408.png?v=1764764145"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Blacked_out_American_Flag_Hat.jpg?v=1765904924","options":["Title"],"media":[{"alt":"Black trucker hat with a blacked-out American flag patch featuring a blue star field, sitting on a dock piling","id":25036382470222,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Blacked_out_American_Flag_Hat.jpg?v=1765904924"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Blacked_out_American_Flag_Hat.jpg?v=1765904924","width":2048},{"alt":"USA Flag Blacked Out Blueline Hat","id":24933875023950,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/USA_Flag_Blacked_Out_Blueline_Hat.png?v=1765904954"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/USA_Flag_Blacked_Out_Blueline_Hat.png?v=1765904954","width":300},{"alt":"Side view Blacked out USA Flag hat","id":24933875089486,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/usa_flag_hat_blacked_out_side.png?v=1765904990"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/usa_flag_hat_blacked_out_side.png?v=1765904990","width":300},{"alt":null,"id":31681259601998,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/v7ibbxs2vk75qncqn5nb_4cc4c07f-3999-476b-ba11-6e4033f4d408.png?v=1764764145"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/v7ibbxs2vk75qncqn5nb_4cc4c07f-3999-476b-ba11-6e4033f4d408.png?v=1764764145","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"581\" data-end=\"796\"\u003eThe \u003cstrong data-start=\"585\" data-end=\"613\"\u003eOG Blueline USA Flag Hat\u003c\/strong\u003e is our best-selling classic for a reason. Featuring a blacked-out American flag with a \u003cstrong data-start=\"701\" data-end=\"729\"\u003eBlueline blue star field\u003c\/strong\u003e, this hat delivers a clean, understated take on a timeless symbol.\u003c\/p\u003e\n\u003cp data-start=\"798\" data-end=\"1087\"\u003eBuilt on a structured trucker profile with breathable mesh backing, it’s designed for everyday wear in the Florida heat. Whether you’re on the water, in the shop, or heading out after a long day in the sun, this hat holds its shape, wears comfortably, and pairs with just about everything.\u003c\/p\u003e\n\u003cp data-start=\"1089\" data-end=\"1112\"\u003eSimple. Iconic. Proven.\u003cbr\u003e\u003cbr\u003e\u003cstrong data-start=\"1122\" data-end=\"1138\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1139\" data-end=\"1397\"\u003e\n\u003cli data-start=\"1139\" data-end=\"1204\"\u003e\n\u003cp data-start=\"1141\" data-end=\"1204\"\u003eBlacked-out American flag patch with Blueline blue star field\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1205\" data-end=\"1242\"\u003e\n\u003cp data-start=\"1207\" data-end=\"1242\"\u003eStructured high-crown trucker fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1243\" data-end=\"1267\"\u003e\n\u003cp data-start=\"1245\" data-end=\"1267\"\u003eBreathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1268\" data-end=\"1299\"\u003e\n\u003cp data-start=\"1270\" data-end=\"1299\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1300\" data-end=\"1339\"\u003e\n\u003cp data-start=\"1302\" data-end=\"1339\"\u003eDurable, everyday wear construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1340\" data-end=\"1397\"\u003e\n\u003cp data-start=\"1342\" data-end=\"1397\"\u003eOne of Blueline Surf \u0026amp; Paddle Co.’s best-selling hats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"Black trucker hat with a blacked-out American flag patch featuring a blue star field, sitting on a dock piling","id":25036382470222,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Blacked_out_American_Flag_Hat.jpg?v=1765904924"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Blacked_out_American_Flag_Hat.jpg?v=1765904924","width":2048},{"alt":"USA Flag Blacked Out Blueline Hat","id":24933875023950,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/USA_Flag_Blacked_Out_Blueline_Hat.png?v=1765904954"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/USA_Flag_Blacked_Out_Blueline_Hat.png?v=1765904954","width":300},{"alt":"Side view Blacked out USA Flag hat","id":24933875089486,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/usa_flag_hat_blacked_out_side.png?v=1765904990"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/usa_flag_hat_blacked_out_side.png?v=1765904990","width":300},{"alt":null,"id":31681259601998,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/v7ibbxs2vk75qncqn5nb_4cc4c07f-3999-476b-ba11-6e4033f4d408.png?v=1764764145"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/v7ibbxs2vk75qncqn5nb_4cc4c07f-3999-476b-ba11-6e4033f4d408.png?v=1764764145","width":1080}]
{"item":{"id":7697853218894,"title":"Marlin Logo UV Lite Hat Navy\/Navy \/ Avocado Yellow HC SC","handle":"marlin-logo-uv-lite-hat-navy-jupiter-fl","description":"\u003cp data-start=\"485\" data-end=\"553\"\u003e\u003cstrong data-start=\"485\" data-end=\"553\"\u003eMarlin Logo UV Lite Hat – Blueline Surf \u0026amp; Paddle Co. Jupiter, FL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"555\" data-end=\"708\"\u003eLightweight, breathable, and built for long days under the Florida sun. The Blueline Marlin Logo UV Lite Hat is perfect for the golf course, days chasing the fish or everyday wear. \u003c\/p\u003e\n\u003cp data-start=\"710\" data-end=\"987\"\u003eFeaturing a \u003cstrong data-start=\"722\" data-end=\"745\"\u003emarlin patch\u003c\/strong\u003e with \u003cem data-start=\"751\" data-end=\"764\"\u003eJupiter, FL\u003c\/em\u003e embroidery, this hat combines performance function with South Florida style. Designed with UV-resistant, quick-dry material and a mesh back for ventilation, it’s perfect for fishing, boating, golfing or mellow days on the Loxahatchee, Intracoastal or ocean.\u003c\/p\u003e\n\u003cp data-start=\"989\" data-end=\"1003\"\u003e\u003cstrong data-start=\"989\" data-end=\"1001\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1004\" data-end=\"1245\"\u003e\n\u003cli data-start=\"1004\" data-end=\"1061\"\u003e\n\u003cp data-start=\"1006\" data-end=\"1061\"\u003eUV Lite performance fabric for all-day sun protection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1062\" data-end=\"1103\"\u003e\n\u003cp data-start=\"1064\" data-end=\"1103\"\u003eAdjustable snapback for a perfect fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1104\" data-end=\"1135\"\u003e\n\u003cp data-start=\"1106\" data-end=\"1135\"\u003eBreathable mesh back panels\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1136\" data-end=\"1198\"\u003e\n\u003cp data-start=\"1138\" data-end=\"1198\"\u003eMarlin patch with “Jupiter, FL” and Blueline Surf branding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1199\" data-end=\"1245\"\u003e\n\u003cp data-start=\"1201\" data-end=\"1245\"\u003eColor: Navy\/Navy with Avocado Yellow patch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1247\" data-end=\"1335\"\u003eStay cool, protected, and connected to the water — from the docks to downtown Jupiter.\u003c\/p\u003e","published_at":"2025-09-05T15:37:52-04:00","created_at":"2025-09-05T14:27:26-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["mens","womens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870824501326,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142959","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Marlin Logo UV Lite Hat Navy\/Navy \/ Avocado Yellow HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142959","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-surf-marlin-logo-uv-lite-hat-navy-jupiter-florida.jpg?v=1762895619"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-surf-marlin-logo-uv-lite-hat-navy-jupiter-florida.jpg?v=1762895619","options":["Title"],"media":[{"alt":"Blueline Surf \u0026 Paddle Co. Marlin Logo UV Lite Hat in navy with avocado and yellow patch, featuring embroidered marlin design and Jupiter, FL text.","id":26474047602766,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-surf-marlin-logo-uv-lite-hat-navy-jupiter-florida.jpg?v=1762895619"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-surf-marlin-logo-uv-lite-hat-navy-jupiter-florida.jpg?v=1762895619","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"485\" data-end=\"553\"\u003e\u003cstrong data-start=\"485\" data-end=\"553\"\u003eMarlin Logo UV Lite Hat – Blueline Surf \u0026amp; Paddle Co. Jupiter, FL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"555\" data-end=\"708\"\u003eLightweight, breathable, and built for long days under the Florida sun. The Blueline Marlin Logo UV Lite Hat is perfect for the golf course, days chasing the fish or everyday wear. \u003c\/p\u003e\n\u003cp data-start=\"710\" data-end=\"987\"\u003eFeaturing a \u003cstrong data-start=\"722\" data-end=\"745\"\u003emarlin patch\u003c\/strong\u003e with \u003cem data-start=\"751\" data-end=\"764\"\u003eJupiter, FL\u003c\/em\u003e embroidery, this hat combines performance function with South Florida style. Designed with UV-resistant, quick-dry material and a mesh back for ventilation, it’s perfect for fishing, boating, golfing or mellow days on the Loxahatchee, Intracoastal or ocean.\u003c\/p\u003e\n\u003cp data-start=\"989\" data-end=\"1003\"\u003e\u003cstrong data-start=\"989\" data-end=\"1001\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1004\" data-end=\"1245\"\u003e\n\u003cli data-start=\"1004\" data-end=\"1061\"\u003e\n\u003cp data-start=\"1006\" data-end=\"1061\"\u003eUV Lite performance fabric for all-day sun protection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1062\" data-end=\"1103\"\u003e\n\u003cp data-start=\"1064\" data-end=\"1103\"\u003eAdjustable snapback for a perfect fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1104\" data-end=\"1135\"\u003e\n\u003cp data-start=\"1106\" data-end=\"1135\"\u003eBreathable mesh back panels\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1136\" data-end=\"1198\"\u003e\n\u003cp data-start=\"1138\" data-end=\"1198\"\u003eMarlin patch with “Jupiter, FL” and Blueline Surf branding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1199\" data-end=\"1245\"\u003e\n\u003cp data-start=\"1201\" data-end=\"1245\"\u003eColor: Navy\/Navy with Avocado Yellow patch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1247\" data-end=\"1335\"\u003eStay cool, protected, and connected to the water — from the docks to downtown Jupiter.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-04-12T07:12:27-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"Blueline Surf \u0026 Paddle Co. Marlin Logo UV Lite Hat in navy with avocado and yellow patch, featuring embroidered marlin design and Jupiter, FL text.","id":26474047602766,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-surf-marlin-logo-uv-lite-hat-navy-jupiter-florida.jpg?v=1762895619"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-surf-marlin-logo-uv-lite-hat-navy-jupiter-florida.jpg?v=1762895619","width":2848}]
{"item":{"id":7643852210254,"title":"Bahamas Conch UV Lite Hat – Black","handle":"bahamas-conch-uv-lite-hat-black","description":"\u003cp data-start=\"323\" data-end=\"696\"\u003eThe Bahamas Conch UV Lite Hat in Black delivers clean style with lightweight performance built for sunny days on the water. Featuring the Bahamian flag and a detailed conch shell patch, this hat celebrates the island connection shared between Jupiter and the Bahamas. The UV Lite construction keeps it breathable, quick-drying, and comfortable from boat runs to beach days.\u003c\/p\u003e\n\u003cp data-start=\"698\" data-end=\"898\"\u003eWith a structured fit and breathable mesh back, this hat is perfect for boating, paddling, fishing, traveling, or everyday warm-weather wear. A versatile island-inspired piece made for coastal living.\u003c\/p\u003e","published_at":"2025-06-23T12:11:20-04:00","created_at":"2025-06-22T09:51:49-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":1995,"price_min":1995,"price_max":1995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42631990935630,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142973","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Bahamas Conch UV Lite Hat – Black","public_title":null,"options":["Default Title"],"price":1995,"weight":85,"compare_at_price":3495,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Flag_Conch_Hat_Flat_Brim.jpg?v=1764975292"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Flag_Conch_Hat_Flat_Brim.jpg?v=1764975292","options":["Title"],"media":[{"alt":"Bahamas Conch UV Lite Hat in Black with Bahamian flag and conch patch on dock in Jupiter Florida – front view","id":26026126835790,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Flag_Conch_Hat_Flat_Brim.jpg?v=1764975292"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Flag_Conch_Hat_Flat_Brim.jpg?v=1764975292","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"323\" data-end=\"696\"\u003eThe Bahamas Conch UV Lite Hat in Black delivers clean style with lightweight performance built for sunny days on the water. Featuring the Bahamian flag and a detailed conch shell patch, this hat celebrates the island connection shared between Jupiter and the Bahamas. The UV Lite construction keeps it breathable, quick-drying, and comfortable from boat runs to beach days.\u003c\/p\u003e\n\u003cp data-start=\"698\" data-end=\"898\"\u003eWith a structured fit and breathable mesh back, this hat is perfect for boating, paddling, fishing, traveling, or everyday warm-weather wear. A versatile island-inspired piece made for coastal living.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-04-02T14:42:19-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. This collection features a hand picked lineup of our Blueline Surf and Paddle Co. hats. Someare performance truckers, and flat bills—all designed for life in Jupiter and built for the coastal lifestyle. Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":293539938382,"handle":"bahamas-bound","updated_at":"2026-04-10T07:17:53-04:00","published_at":"2025-06-03T11:47:32-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Bahamas Bound","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGet ready for island days with our Bahamas Bound collection. Lightweight coastal apparel, soft T-shirts, UV sun shirts, hats and essentials inspired by trips across the Gulf Stream from Jupiter to the Bahamas. Designed for beach time, boat time, diving, fishing and the easygoing island lifestyle.\u003c\/p\u003e","image":{"created_at":"2025-06-03T11:47:31-04:00","alt":"Boating in the Bahamas, crystal clear, blue waters wearing Blueline Surf and Paddle Co. UV Sun Shirts with the Florida Box Logo. ","width":294,"height":191,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Screenshot_2025-11-19_at_5.26.32_PM.png?v=1763591274"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":301888077902,"handle":"holiday-sale","updated_at":"2026-04-02T14:42:20-04:00","published_at":"2025-12-20T12:05:06-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"web","title":"Blueline Holiday Sale – Women’s Crops, Men’s T-Shirts \u0026 Hats","body_html":"\u003cp data-start=\"481\" data-end=\"733\"\u003eCelebrate the season, coastal-style. Shop the \u003cstrong data-start=\"527\" data-end=\"544\"\u003eBlueline Sale\u003c\/strong\u003e featuring women’s crop t-shirts, men’s graphic t-shirts, and best-selling Blueline hats. Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"Bahamas Conch UV Lite Hat in Black with Bahamian flag and conch patch on dock in Jupiter Florida – front view","id":26026126835790,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Flag_Conch_Hat_Flat_Brim.jpg?v=1764975292"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Flag_Conch_Hat_Flat_Brim.jpg?v=1764975292","width":2048}]
{"item":{"id":7492505469006,"title":"OG TriTech Black HC FL 2222_001","handle":"og-tritech-black-hc-fl-2222_001-1","description":"OG TriTech Black HC FL 2222_001","published_at":"2024-11-09T14:58:00-05:00","created_at":"2024-10-25T13:04:30-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962535157838,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000102007","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG TriTech Black HC FL 2222_001","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000102007","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_238.jpg?v=1731418657","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ip8spyyprkgts6gpmbkk_09761b3f-aba1-455f-859f-012e2a16c6f7.png?v=1729875872","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/uvcgmvutdafit46t9uqw_dc4a96fc-55e1-4c1d-8aab-9ded349ace45.png?v=1729875872","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/uvcgmvutdafit46t9uqw.png?v=1764774809","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cogmiytogjwyiinzvlxj.png?v=1764774809","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ip8spyyprkgts6gpmbkk.png?v=1764774810","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/tafjq5vjjuov8t2wkv8z.png?v=1764774810"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_238.jpg?v=1731418657","options":["Title"],"media":[{"alt":null,"id":25036365430862,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_238.jpg?v=1731418657"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_238.jpg?v=1731418657","width":2048},{"alt":"OG TriTech Black HC FL 2222_001","id":24933869092942,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ip8spyyprkgts6gpmbkk_09761b3f-aba1-455f-859f-012e2a16c6f7.png?v=1729875872"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ip8spyyprkgts6gpmbkk_09761b3f-aba1-455f-859f-012e2a16c6f7.png?v=1729875872","width":300},{"alt":"OG TriTech Black HC FL 2222_001","id":24933869060174,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/uvcgmvutdafit46t9uqw_dc4a96fc-55e1-4c1d-8aab-9ded349ace45.png?v=1729875872"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/uvcgmvutdafit46t9uqw_dc4a96fc-55e1-4c1d-8aab-9ded349ace45.png?v=1729875872","width":300},{"alt":null,"id":31701722693710,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/uvcgmvutdafit46t9uqw.png?v=1764774809"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/uvcgmvutdafit46t9uqw.png?v=1764774809","width":1080},{"alt":null,"id":31701722759246,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cogmiytogjwyiinzvlxj.png?v=1764774809"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cogmiytogjwyiinzvlxj.png?v=1764774809","width":1080},{"alt":null,"id":31701722824782,"position":6,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ip8spyyprkgts6gpmbkk.png?v=1764774810"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ip8spyyprkgts6gpmbkk.png?v=1764774810","width":1080},{"alt":null,"id":31701722857550,"position":7,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/tafjq5vjjuov8t2wkv8z.png?v=1764774810"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/tafjq5vjjuov8t2wkv8z.png?v=1764774810","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"OG TriTech Black HC FL 2222_001"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":null,"id":25036365430862,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_238.jpg?v=1731418657"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_238.jpg?v=1731418657","width":2048},{"alt":"OG TriTech Black HC FL 2222_001","id":24933869092942,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ip8spyyprkgts6gpmbkk_09761b3f-aba1-455f-859f-012e2a16c6f7.png?v=1729875872"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ip8spyyprkgts6gpmbkk_09761b3f-aba1-455f-859f-012e2a16c6f7.png?v=1729875872","width":300},{"alt":"OG TriTech Black HC FL 2222_001","id":24933869060174,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/uvcgmvutdafit46t9uqw_dc4a96fc-55e1-4c1d-8aab-9ded349ace45.png?v=1729875872"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/uvcgmvutdafit46t9uqw_dc4a96fc-55e1-4c1d-8aab-9ded349ace45.png?v=1729875872","width":300},{"alt":null,"id":31701722693710,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/uvcgmvutdafit46t9uqw.png?v=1764774809"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/uvcgmvutdafit46t9uqw.png?v=1764774809","width":1080},{"alt":null,"id":31701722759246,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cogmiytogjwyiinzvlxj.png?v=1764774809"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cogmiytogjwyiinzvlxj.png?v=1764774809","width":1080},{"alt":null,"id":31701722824782,"position":6,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ip8spyyprkgts6gpmbkk.png?v=1764774810"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ip8spyyprkgts6gpmbkk.png?v=1764774810","width":1080},{"alt":null,"id":31701722857550,"position":7,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/tafjq5vjjuov8t2wkv8z.png?v=1764774810"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/tafjq5vjjuov8t2wkv8z.png?v=1764774810","width":1080}]
{"item":{"id":7735221157966,"title":"OG Blueline UV Lite Hat – Slate\/Navy","handle":"og-blueline-uv-lite-hat-slate-navy","description":"\u003cp data-start=\"677\" data-end=\"984\"\u003eThe OG Blueline UV Lite Hat in Slate\/Navy is built for comfort, airflow, and long days spent under the Florida sun. Featuring a lightweight UV Lite front panel, breathable navy mesh back, and our signature Blueline Surf \u0026amp; Paddle Co. patch, this hat delivers dependable performance with a clean coastal look.\u003c\/p\u003e\n\u003cp data-start=\"986\" data-end=\"1167\"\u003eQuick-drying, durable, and perfect for boating, paddleboarding, fishing, or everyday Jupiter living, this is a go-to performance hat for anyone who loves the water and the outdoors.\u003c\/p\u003e","published_at":"2025-10-15T14:44:33-04:00","created_at":"2025-10-15T14:44:03-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041237401678,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136256","requires_shipping":true,"taxable":true,"featured_image":{"id":35762760974414,"product_id":7735221157966,"position":1,"created_at":"2025-10-15T14:43:58-04:00","updated_at":"2025-12-05T17:15:23-05:00","alt":"Blueline OG UV Lite Hat in Slate and Navy with signature patch on dock in Jupiter Florida – front view","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Lite_Hat_Slate_and_Navy.jpg?v=1764972923","variant_ids":[43041237401678]},"available":false,"name":"OG Blueline UV Lite Hat – Slate\/Navy","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136256","featured_media":{"alt":"Blueline OG UV Lite Hat in Slate and Navy with signature patch on dock in Jupiter Florida – front view","id":27089578688590,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Lite_Hat_Slate_and_Navy.jpg?v=1764972923"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Lite_Hat_Slate_and_Navy.jpg?v=1764972923"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Lite_Hat_Slate_and_Navy.jpg?v=1764972923","options":["Title"],"media":[{"alt":"Blueline OG UV Lite Hat in Slate and Navy with signature patch on dock in Jupiter Florida – front view","id":27089578688590,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Lite_Hat_Slate_and_Navy.jpg?v=1764972923"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Lite_Hat_Slate_and_Navy.jpg?v=1764972923","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"677\" data-end=\"984\"\u003eThe OG Blueline UV Lite Hat in Slate\/Navy is built for comfort, airflow, and long days spent under the Florida sun. Featuring a lightweight UV Lite front panel, breathable navy mesh back, and our signature Blueline Surf \u0026amp; Paddle Co. patch, this hat delivers dependable performance with a clean coastal look.\u003c\/p\u003e\n\u003cp data-start=\"986\" data-end=\"1167\"\u003eQuick-drying, durable, and perfect for boating, paddleboarding, fishing, or everyday Jupiter living, this is a go-to performance hat for anyone who loves the water and the outdoors.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-04-02T14:42:19-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. This collection features a hand picked lineup of our Blueline Surf and Paddle Co. hats. Someare performance truckers, and flat bills—all designed for life in Jupiter and built for the coastal lifestyle. Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":301888077902,"handle":"holiday-sale","updated_at":"2026-04-02T14:42:20-04:00","published_at":"2025-12-20T12:05:06-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"web","title":"Blueline Holiday Sale – Women’s Crops, Men’s T-Shirts \u0026 Hats","body_html":"\u003cp data-start=\"481\" data-end=\"733\"\u003eCelebrate the season, coastal-style. Shop the \u003cstrong data-start=\"527\" data-end=\"544\"\u003eBlueline Sale\u003c\/strong\u003e featuring women’s crop t-shirts, men’s graphic t-shirts, and best-selling Blueline hats. Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"Blueline OG UV Lite Hat in Slate and Navy with signature patch on dock in Jupiter Florida – front view","id":27089578688590,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Lite_Hat_Slate_and_Navy.jpg?v=1764972923"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Lite_Hat_Slate_and_Navy.jpg?v=1764972923","width":2848}]
{"item":{"id":7697959780430,"title":"Florida Box UV Lite Hat White \/ Royal \/ Orange (Gators) HC SC","handle":"florida-box-uv-lite-hat-white-royal-orange-gators-hc-sc","description":null,"published_at":"2025-09-05T18:28:22-04:00","created_at":"2025-09-05T18:27:11-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42872334188622,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147164","requires_shipping":true,"taxable":true,"featured_image":{"id":35053122551886,"product_id":7697959780430,"position":1,"created_at":"2025-09-05T18:27:09-04:00","updated_at":"2025-09-05T18:27:11-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231","variant_ids":[42872334188622]},"available":false,"name":"Florida Box UV Lite Hat White \/ Royal \/ Orange (Gators) HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147164","featured_media":{"alt":null,"id":26474346676302,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231","options":["Title"],"media":[{"alt":null,"id":26474346676302,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2026-04-02T14:42:19-04:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. Game Day Gear, white hat and T-shirt featuring University of Florida colors and Blueline logo in orange and blue, inspired by Florida football game day..","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vjyolfckvdkncaln8l7g.jpg?v=1762384153"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":null,"id":26474346676302,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/votxpjfcisnroh91fxls.jpg?v=1757111231","width":2848}]
{"item":{"id":7505788698702,"title":"OG TriTech Navy \/ White Patch HC FL 2376_001","handle":"og-tritech-navy-white-patch-hc-fl-2376_001","description":"OG TriTech Navy \/ White Patch HC FL 2376_001","published_at":"2024-11-21T10:30:53-05:00","created_at":"2024-11-11T07:51:05-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42020929175630,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000108621","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG TriTech Navy \/ White Patch HC FL 2376_001","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000108621","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_224.jpg?v=1731951411","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pzllujj1ulkbu1vxsfaa.png?v=1731329467","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zahfnlmplkdusradnmyz.png?v=1731329467","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zahfnlmplkdusradnmyz_516dcd35-af20-4f02-a189-f94bcc320d8f.png?v=1764857752","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pzllujj1ulkbu1vxsfaa_5cab5fed-22bc-4a2c-8459-55bd3579eb35.png?v=1764857753"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_224.jpg?v=1731951411","options":["Title"],"media":[{"alt":null,"id":25077336571982,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_224.jpg?v=1731951411"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_224.jpg?v=1731951411","width":2048},{"alt":"OG TriTech Navy \/ White Patch HC FL 2376_001","id":25029354750030,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pzllujj1ulkbu1vxsfaa.png?v=1731329467"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pzllujj1ulkbu1vxsfaa.png?v=1731329467","width":300},{"alt":"OG TriTech Navy \/ White Patch HC FL 2376_001","id":25029354782798,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zahfnlmplkdusradnmyz.png?v=1731329467"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zahfnlmplkdusradnmyz.png?v=1731329467","width":300},{"alt":null,"id":31873957167182,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zahfnlmplkdusradnmyz_516dcd35-af20-4f02-a189-f94bcc320d8f.png?v=1764857752"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zahfnlmplkdusradnmyz_516dcd35-af20-4f02-a189-f94bcc320d8f.png?v=1764857752","width":1080},{"alt":null,"id":31873959755854,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pzllujj1ulkbu1vxsfaa_5cab5fed-22bc-4a2c-8459-55bd3579eb35.png?v=1764857753"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pzllujj1ulkbu1vxsfaa_5cab5fed-22bc-4a2c-8459-55bd3579eb35.png?v=1764857753","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"OG TriTech Navy \/ White Patch HC FL 2376_001"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":null,"id":25077336571982,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_224.jpg?v=1731951411"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_224.jpg?v=1731951411","width":2048},{"alt":"OG TriTech Navy \/ White Patch HC FL 2376_001","id":25029354750030,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pzllujj1ulkbu1vxsfaa.png?v=1731329467"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pzllujj1ulkbu1vxsfaa.png?v=1731329467","width":300},{"alt":"OG TriTech Navy \/ White Patch HC FL 2376_001","id":25029354782798,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zahfnlmplkdusradnmyz.png?v=1731329467"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zahfnlmplkdusradnmyz.png?v=1731329467","width":300},{"alt":null,"id":31873957167182,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zahfnlmplkdusradnmyz_516dcd35-af20-4f02-a189-f94bcc320d8f.png?v=1764857752"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zahfnlmplkdusradnmyz_516dcd35-af20-4f02-a189-f94bcc320d8f.png?v=1764857752","width":1080},{"alt":null,"id":31873959755854,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pzllujj1ulkbu1vxsfaa_5cab5fed-22bc-4a2c-8459-55bd3579eb35.png?v=1764857753"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pzllujj1ulkbu1vxsfaa_5cab5fed-22bc-4a2c-8459-55bd3579eb35.png?v=1764857753","width":1080}]
{"item":{"id":7735257071694,"title":"OG Blueline UV Lite Hat – Olive\/Black","handle":"og-blueline-uv-lite-hat-olive-black","description":"\u003cp data-start=\"488\" data-end=\"770\"\u003eThe OG Blueline UV Lite Hat in Olive\/Black delivers lightweight performance built for sun, heat, and long days around the water. Featuring a UV Lite front panel, breathable mesh back, and our signature Blueline Surf \u0026amp; Paddle Co. patch, it blends durability with clean coastal style.\u003c\/p\u003e\n\u003cp data-start=\"772\" data-end=\"1048\"\u003ePerfect for paddling, boating, fishing, running errands, or staying shaded on the beach, this hat is designed to handle everything Jupiter living throws at it. Quick-drying, comfortable, and ready for daily wear, it’s a staple for anyone who lives an active coastal lifestyle.\u003c\/p\u003e","published_at":"2025-10-15T15:09:53-04:00","created_at":"2025-10-15T15:02:11-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["$20","hat","mens"],"price":1995,"price_min":1995,"price_max":1995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041297694798,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136253","requires_shipping":true,"taxable":true,"featured_image":{"id":35764746977358,"product_id":7735257071694,"position":1,"created_at":"2025-10-15T15:02:09-04:00","updated_at":"2025-12-05T15:16:28-05:00","alt":"Blueline OG UV Lite Hat in Olive and Black with signature patch on dock in Jupiter Florida – front view","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788","variant_ids":[43041297694798]},"available":false,"name":"OG Blueline UV Lite Hat – Olive\/Black","public_title":null,"options":["Default Title"],"price":1995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136253","featured_media":{"alt":"Blueline OG UV Lite Hat in Olive and Black with signature patch on dock in Jupiter Florida – front view","id":27090560024654,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788","options":["Title"],"media":[{"alt":"Blueline OG UV Lite Hat in Olive and Black with signature patch on dock in Jupiter Florida – front view","id":27090560024654,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"488\" data-end=\"770\"\u003eThe OG Blueline UV Lite Hat in Olive\/Black delivers lightweight performance built for sun, heat, and long days around the water. Featuring a UV Lite front panel, breathable mesh back, and our signature Blueline Surf \u0026amp; Paddle Co. patch, it blends durability with clean coastal style.\u003c\/p\u003e\n\u003cp data-start=\"772\" data-end=\"1048\"\u003ePerfect for paddling, boating, fishing, running errands, or staying shaded on the beach, this hat is designed to handle everything Jupiter living throws at it. Quick-drying, comfortable, and ready for daily wear, it’s a staple for anyone who lives an active coastal lifestyle.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-04-02T14:42:19-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. This collection features a hand picked lineup of our Blueline Surf and Paddle Co. hats. Someare performance truckers, and flat bills—all designed for life in Jupiter and built for the coastal lifestyle. Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":301888077902,"handle":"holiday-sale","updated_at":"2026-04-02T14:42:20-04:00","published_at":"2025-12-20T12:05:06-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"web","title":"Blueline Holiday Sale – Women’s Crops, Men’s T-Shirts \u0026 Hats","body_html":"\u003cp data-start=\"481\" data-end=\"733\"\u003eCelebrate the season, coastal-style. Shop the \u003cstrong data-start=\"527\" data-end=\"544\"\u003eBlueline Sale\u003c\/strong\u003e featuring women’s crop t-shirts, men’s graphic t-shirts, and best-selling Blueline hats. Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
[{"alt":"Blueline OG UV Lite Hat in Olive and Black with signature patch on dock in Jupiter Florida – front view","id":27090560024654,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788","width":2848}]
{"item":{"id":7735256449102,"title":"OG Blueline UV Lite Hat – Charcoal\/White Seafoam Patch","handle":"og-blueline-uv-lite-hat-charcoal-white-seafoam-patch","description":"\u003cp data-start=\"538\" data-end=\"859\"\u003eThe OG Blueline UV Lite Hat in Charcoal\/White with a Seafoam Patch delivers lightweight performance built for long days in the sun. Featuring a UV Lite front panel, breathable mesh back, and our signature Blueline Surf \u0026amp; Paddle Co. patch in a fresh seafoam color, this hat blends clean coastal style with all-day comfort.\u003c\/p\u003e\n\u003cp data-start=\"861\" data-end=\"1072\"\u003eDesigned for boating, paddling, fishing, and everyday Jupiter living, it dries fast, breathes well, and holds up to heat and humidity. A versatile performance hat made for anyone who lives the coastal lifestyle.\u003c\/p\u003e","published_at":"2025-10-15T15:07:11-04:00","created_at":"2025-10-15T15:00:03-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041292451918,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136254","requires_shipping":true,"taxable":true,"featured_image":{"id":35764333117518,"product_id":7735256449102,"position":1,"created_at":"2025-10-15T14:59:59-04:00","updated_at":"2025-12-05T16:42:00-05:00","alt":"Blueline OG UV Lite Hat in Charcoal and White with seafoam patch on dock in Jupiter Florida – front view","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920","variant_ids":[43041292451918]},"available":false,"name":"OG Blueline UV Lite Hat – Charcoal\/White Seafoam Patch","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136254","featured_media":{"alt":"Blueline OG UV Lite Hat in Charcoal and White with seafoam patch on dock in Jupiter Florida – front view","id":27090471845966,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920","options":["Title"],"media":[{"alt":"Blueline OG UV Lite Hat in Charcoal and White with seafoam patch on dock in Jupiter Florida – front view","id":27090471845966,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"538\" data-end=\"859\"\u003eThe OG Blueline UV Lite Hat in Charcoal\/White with a Seafoam Patch delivers lightweight performance built for long days in the sun. Featuring a UV Lite front panel, breathable mesh back, and our signature Blueline Surf \u0026amp; Paddle Co. patch in a fresh seafoam color, this hat blends clean coastal style with all-day comfort.\u003c\/p\u003e\n\u003cp data-start=\"861\" data-end=\"1072\"\u003eDesigned for boating, paddling, fishing, and everyday Jupiter living, it dries fast, breathes well, and holds up to heat and humidity. A versatile performance hat made for anyone who lives the coastal lifestyle.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-04-02T14:42:19-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. This collection features a hand picked lineup of our Blueline Surf and Paddle Co. hats. Someare performance truckers, and flat bills—all designed for life in Jupiter and built for the coastal lifestyle. Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":301888077902,"handle":"holiday-sale","updated_at":"2026-04-02T14:42:20-04:00","published_at":"2025-12-20T12:05:06-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"web","title":"Blueline Holiday Sale – Women’s Crops, Men’s T-Shirts \u0026 Hats","body_html":"\u003cp data-start=\"481\" data-end=\"733\"\u003eCelebrate the season, coastal-style. Shop the \u003cstrong data-start=\"527\" data-end=\"544\"\u003eBlueline Sale\u003c\/strong\u003e featuring women’s crop t-shirts, men’s graphic t-shirts, and best-selling Blueline hats. Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"Blueline OG UV Lite Hat in Charcoal and White with seafoam patch on dock in Jupiter Florida – front view","id":27090471845966,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Charcoal_and_White.jpg?v=1764970920","width":2848}]
{"item":{"id":7598437531726,"title":"Blueline Jupiter Lite UV Hat Navy \/ Navy","handle":"blueline-jupiter-lite-uv-hat-navy-navy","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003eBlueline Jupiter Lite UV Hat Navy \/ Navy\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e","published_at":"2025-04-09T12:01:20-04:00","created_at":"2025-04-09T12:01:20-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42375485096014,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000139907","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Jupiter Lite UV Hat Navy \/ Navy","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000139907","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06108.jpg?v=1753276364"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06108.jpg?v=1753276364","options":["Title"],"media":[{"alt":null,"id":25742073200718,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06108.jpg?v=1753276364"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06108.jpg?v=1753276364","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003eBlueline Jupiter Lite UV Hat Navy \/ Navy\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-04-12T07:12:27-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-04-14T07:13:49-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, UV breathable sun shirts, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-04-15T16:27:16-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Signature JUP \u0026 Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}}]}
[{"alt":null,"id":25742073200718,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06108.jpg?v=1753276364"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06108.jpg?v=1753276364","width":2048}]
{"item":{"id":7643852603470,"title":"Bahamas Conch UV Lite Hat – Navy","handle":"bahamas-conch-uv-lite-hat-navy","description":"\u003cp data-start=\"490\" data-end=\"860\"\u003eThe Bahamas Conch UV Lite Hat in Navy brings island color and lightweight performance together. Featuring the Bahamian flag and a detailed conch shell patch, this hat celebrates the connection between Jupiter and the islands just across the Gulf Stream. The UV Lite construction keeps it cool, breathable, and quick-drying—ideal for long days on the water or in the sun.\u003c\/p\u003e\n\u003cp data-start=\"862\" data-end=\"1063\"\u003eWhether you're boating, paddling, traveling to the Bahamas, or relaxing by the beach, this hat blends coastal style with everyday comfort. A must-have for anyone who loves island life and the outdoors.\u003c\/p\u003e","published_at":"2025-06-23T12:11:00-04:00","created_at":"2025-06-22T09:52:45-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":1995,"price_min":1995,"price_max":1995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42631992311886,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142972","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Bahamas Conch UV Lite Hat – Navy","public_title":null,"options":["Default Title"],"price":1995,"weight":85,"compare_at_price":3495,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Flag_Conch_UV_Hat_Navy.jpg?v=1764973733"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Flag_Conch_UV_Hat_Navy.jpg?v=1764973733","options":["Title"],"media":[{"alt":"Bahamas Conch UV Lite Hat in Navy with Bahamian flag and conch patch on dock in Jupiter Florida – front view","id":26026125000782,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Flag_Conch_UV_Hat_Navy.jpg?v=1764973733"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Flag_Conch_UV_Hat_Navy.jpg?v=1764973733","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"490\" data-end=\"860\"\u003eThe Bahamas Conch UV Lite Hat in Navy brings island color and lightweight performance together. Featuring the Bahamian flag and a detailed conch shell patch, this hat celebrates the connection between Jupiter and the islands just across the Gulf Stream. The UV Lite construction keeps it cool, breathable, and quick-drying—ideal for long days on the water or in the sun.\u003c\/p\u003e\n\u003cp data-start=\"862\" data-end=\"1063\"\u003eWhether you're boating, paddling, traveling to the Bahamas, or relaxing by the beach, this hat blends coastal style with everyday comfort. A must-have for anyone who loves island life and the outdoors.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-04-02T14:42:19-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. This collection features a hand picked lineup of our Blueline Surf and Paddle Co. hats. Someare performance truckers, and flat bills—all designed for life in Jupiter and built for the coastal lifestyle. Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":293539938382,"handle":"bahamas-bound","updated_at":"2026-04-10T07:17:53-04:00","published_at":"2025-06-03T11:47:32-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Bahamas Bound","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGet ready for island days with our Bahamas Bound collection. Lightweight coastal apparel, soft T-shirts, UV sun shirts, hats and essentials inspired by trips across the Gulf Stream from Jupiter to the Bahamas. Designed for beach time, boat time, diving, fishing and the easygoing island lifestyle.\u003c\/p\u003e","image":{"created_at":"2025-06-03T11:47:31-04:00","alt":"Boating in the Bahamas, crystal clear, blue waters wearing Blueline Surf and Paddle Co. UV Sun Shirts with the Florida Box Logo. ","width":294,"height":191,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Screenshot_2025-11-19_at_5.26.32_PM.png?v=1763591274"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":301888077902,"handle":"holiday-sale","updated_at":"2026-04-02T14:42:20-04:00","published_at":"2025-12-20T12:05:06-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"web","title":"Blueline Holiday Sale – Women’s Crops, Men’s T-Shirts \u0026 Hats","body_html":"\u003cp data-start=\"481\" data-end=\"733\"\u003eCelebrate the season, coastal-style. Shop the \u003cstrong data-start=\"527\" data-end=\"544\"\u003eBlueline Sale\u003c\/strong\u003e featuring women’s crop t-shirts, men’s graphic t-shirts, and best-selling Blueline hats. Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"Bahamas Conch UV Lite Hat in Navy with Bahamian flag and conch patch on dock in Jupiter Florida – front view","id":26026125000782,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Flag_Conch_UV_Hat_Navy.jpg?v=1764973733"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Flag_Conch_UV_Hat_Navy.jpg?v=1764973733","width":2048}]
{"item":{"id":7497088565326,"title":"OG TriTech Charcoal HC FL","handle":"og-tritech-charcoal-hc-fl","description":"OG TriTech Charcoal HC FL","published_at":"2024-11-09T14:58:04-05:00","created_at":"2024-11-01T13:26:43-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41981365420110,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000056384","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG TriTech Charcoal HC FL","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000056384","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_233.jpg?v=1731418756","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/u1whamkbgjvidttcoy7a.png?v=1730482006","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/enxhzbg5vx2bdout5nfd.png?v=1730482005","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vkmixoytgg2fge5pmssw.png?v=1730482006","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/enxhzbg5vx2bdout5nfd_bd431689-948e-4775-bc90-e5779cd89846.png?v=1764442380","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vkmixoytgg2fge5pmssw_5f5fb1c8-6ed8-4346-9f9a-8bb1372de7b2.png?v=1764442380","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/u1whamkbgjvidttcoy7a_b8254dda-62b9-4ba8-97f7-97f40feab306.png?v=1764442380"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_233.jpg?v=1731418756","options":["Title"],"media":[{"alt":null,"id":25036372705358,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_233.jpg?v=1731418756"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_233.jpg?v=1731418756","width":2048},{"alt":"OG TriTech Charcoal HC FL","id":24973511917646,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/u1whamkbgjvidttcoy7a.png?v=1730482006"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/u1whamkbgjvidttcoy7a.png?v=1730482006","width":300},{"alt":"OG TriTech Charcoal HC FL","id":24973511852110,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/enxhzbg5vx2bdout5nfd.png?v=1730482005"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/enxhzbg5vx2bdout5nfd.png?v=1730482005","width":300},{"alt":"OG TriTech Charcoal HC FL","id":24973511884878,"position":4,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vkmixoytgg2fge5pmssw.png?v=1730482006"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vkmixoytgg2fge5pmssw.png?v=1730482006","width":300},{"alt":null,"id":30943295275086,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/enxhzbg5vx2bdout5nfd_bd431689-948e-4775-bc90-e5779cd89846.png?v=1764442380"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/enxhzbg5vx2bdout5nfd_bd431689-948e-4775-bc90-e5779cd89846.png?v=1764442380","width":1080},{"alt":null,"id":30943295602766,"position":6,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vkmixoytgg2fge5pmssw_5f5fb1c8-6ed8-4346-9f9a-8bb1372de7b2.png?v=1764442380"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vkmixoytgg2fge5pmssw_5f5fb1c8-6ed8-4346-9f9a-8bb1372de7b2.png?v=1764442380","width":1080},{"alt":null,"id":30943295635534,"position":7,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/u1whamkbgjvidttcoy7a_b8254dda-62b9-4ba8-97f7-97f40feab306.png?v=1764442380"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/u1whamkbgjvidttcoy7a_b8254dda-62b9-4ba8-97f7-97f40feab306.png?v=1764442380","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"OG TriTech Charcoal HC FL"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":null,"id":25036372705358,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_233.jpg?v=1731418756"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_233.jpg?v=1731418756","width":2048},{"alt":"OG TriTech Charcoal HC FL","id":24973511917646,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/u1whamkbgjvidttcoy7a.png?v=1730482006"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/u1whamkbgjvidttcoy7a.png?v=1730482006","width":300},{"alt":"OG TriTech Charcoal HC FL","id":24973511852110,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/enxhzbg5vx2bdout5nfd.png?v=1730482005"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/enxhzbg5vx2bdout5nfd.png?v=1730482005","width":300},{"alt":"OG TriTech Charcoal HC FL","id":24973511884878,"position":4,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vkmixoytgg2fge5pmssw.png?v=1730482006"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vkmixoytgg2fge5pmssw.png?v=1730482006","width":300},{"alt":null,"id":30943295275086,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/enxhzbg5vx2bdout5nfd_bd431689-948e-4775-bc90-e5779cd89846.png?v=1764442380"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/enxhzbg5vx2bdout5nfd_bd431689-948e-4775-bc90-e5779cd89846.png?v=1764442380","width":1080},{"alt":null,"id":30943295602766,"position":6,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vkmixoytgg2fge5pmssw_5f5fb1c8-6ed8-4346-9f9a-8bb1372de7b2.png?v=1764442380"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vkmixoytgg2fge5pmssw_5f5fb1c8-6ed8-4346-9f9a-8bb1372de7b2.png?v=1764442380","width":1080},{"alt":null,"id":30943295635534,"position":7,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/u1whamkbgjvidttcoy7a_b8254dda-62b9-4ba8-97f7-97f40feab306.png?v=1764442380"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/u1whamkbgjvidttcoy7a_b8254dda-62b9-4ba8-97f7-97f40feab306.png?v=1764442380","width":1080}]
{"item":{"id":7735256481870,"title":"OG Blueline Logo UV Lite Hat – Black \/ Black \/ Stone","handle":"og-blueline-logo-uv-lite-hat-black-stone","description":"\u003cp data-start=\"381\" data-end=\"706\"\u003eThe OG Blueline Logo UV Lite Hat in Black delivers lightweight comfort and all-day sun protection. Built with breathable mesh and UV-resistant materials, this hat keeps you cool on the water, on the boat, or around town. Finished with the Blueline Surf \u0026amp; Paddle Co. stone-colored logo patch for a clean, classic Jupiter look.\u003c\/p\u003e\n\u003cp data-start=\"708\" data-end=\"971\"\u003e\u003cstrong data-start=\"708\" data-end=\"719\"\u003eDetails\u003c\/strong\u003e\u003cbr data-start=\"719\" data-end=\"722\"\u003e• UV Lite performance fabric\u003cbr data-start=\"750\" data-end=\"753\"\u003e• Black crown, black mesh, stone logo patch\u003cbr data-start=\"796\" data-end=\"799\"\u003e• Structured fit with adjustable snapback\u003cbr data-start=\"840\" data-end=\"843\"\u003e• Ideal for fishing, boating, paddleboarding, and everyday surf lifestyle\u003cbr data-start=\"916\" data-end=\"919\"\u003e• Top-searched style for Blueline hats and UV hats\u003c\/p\u003e","published_at":"2025-10-15T15:07:28-04:00","created_at":"2025-10-15T15:00:10-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041292517454,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136255","requires_shipping":true,"taxable":true,"featured_image":{"id":35764336033870,"product_id":7735256481870,"position":1,"created_at":"2025-10-15T15:00:06-04:00","updated_at":"2025-12-11T16:36:02-05:00","alt":"OG Blueline Logo UV Lite Hat in Black with stone patch displayed on a dock piling","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962","variant_ids":[43041292517454]},"available":true,"name":"OG Blueline Logo UV Lite Hat – Black \/ Black \/ Stone","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136255","featured_media":{"alt":"OG Blueline Logo UV Lite Hat in Black with stone patch displayed on a dock piling","id":27090474762318,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962","options":["Title"],"media":[{"alt":"OG Blueline Logo UV Lite Hat in Black with stone patch displayed on a dock piling","id":27090474762318,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"381\" data-end=\"706\"\u003eThe OG Blueline Logo UV Lite Hat in Black delivers lightweight comfort and all-day sun protection. Built with breathable mesh and UV-resistant materials, this hat keeps you cool on the water, on the boat, or around town. Finished with the Blueline Surf \u0026amp; Paddle Co. stone-colored logo patch for a clean, classic Jupiter look.\u003c\/p\u003e\n\u003cp data-start=\"708\" data-end=\"971\"\u003e\u003cstrong data-start=\"708\" data-end=\"719\"\u003eDetails\u003c\/strong\u003e\u003cbr data-start=\"719\" data-end=\"722\"\u003e• UV Lite performance fabric\u003cbr data-start=\"750\" data-end=\"753\"\u003e• Black crown, black mesh, stone logo patch\u003cbr data-start=\"796\" data-end=\"799\"\u003e• Structured fit with adjustable snapback\u003cbr data-start=\"840\" data-end=\"843\"\u003e• Ideal for fishing, boating, paddleboarding, and everyday surf lifestyle\u003cbr data-start=\"916\" data-end=\"919\"\u003e• Top-searched style for Blueline hats and UV hats\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"OG Blueline Logo UV Lite Hat in Black with stone patch displayed on a dock piling","id":27090474762318,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962","width":2848}]
{"item":{"id":7492505043022,"title":"USA Flag All Olive Blacked Out HC SC 2368_001","handle":"usa-flag-all-olive-blacked-out-hc-sc-2368_001-1","description":"USA Flag All Olive Blacked Out HC SC 2368_001","published_at":"2024-11-09T14:59:10-05:00","created_at":"2024-10-25T13:04:06-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962534731854,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000107731","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"USA Flag All Olive Blacked Out HC SC 2368_001","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_225.jpg?v=1731418853","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rd6ygus5ieqz0flpt5fk.png?v=1764772687"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_225.jpg?v=1731418853","options":["Title"],"media":[{"alt":null,"id":25036380307534,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_225.jpg?v=1731418853"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_225.jpg?v=1731418853","width":2048},{"alt":null,"id":31696662921294,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1280,"width":1280,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rd6ygus5ieqz0flpt5fk.png?v=1764772687"},"aspect_ratio":1.0,"height":1280,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rd6ygus5ieqz0flpt5fk.png?v=1764772687","width":1280}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"USA Flag All Olive Blacked Out HC SC 2368_001"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":null,"id":25036380307534,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_225.jpg?v=1731418853"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_225.jpg?v=1731418853","width":2048},{"alt":null,"id":31696662921294,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1280,"width":1280,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rd6ygus5ieqz0flpt5fk.png?v=1764772687"},"aspect_ratio":1.0,"height":1280,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rd6ygus5ieqz0flpt5fk.png?v=1764772687","width":1280}]
{"item":{"id":7598438711374,"title":"Florida Flag Blacked Out Hat – Black","handle":"florida-flag-blacked-out-hat-black","description":"\u003cp data-start=\"425\" data-end=\"664\"\u003eThe \u003cstrong data-start=\"429\" data-end=\"461\"\u003eFlorida Flag Blacked Out Hat\u003c\/strong\u003e is a bold take on state pride with a clean, understated edge. Featuring a blacked-out Florida flag with a subtle Blueline hit at the center, this hat keeps things low-key while still making a statement.\u003c\/p\u003e\n\u003cp data-start=\"666\" data-end=\"904\"\u003eBuilt on a classic high-crown trucker silhouette with a structured front and breathable mesh back, it’s made for long days on the water, in the sun, or around town. This is one of those hats that works everywhere and never feels overdone.\u003c\/p\u003e\n\u003cp data-start=\"906\" data-end=\"974\"\u003eDesigned for Florida living and worn wherever coastal style matters.\u003c\/p\u003e\n\u003ch2 data-start=\"981\" data-end=\"1000\"\u003e\u003cstrong data-start=\"984\" data-end=\"1000\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1001\" data-end=\"1190\"\u003e\n\u003cli data-start=\"1001\" data-end=\"1056\"\u003e\n\u003cp data-start=\"1003\" data-end=\"1056\"\u003eBlacked-out Florida flag patch with Blueline detail\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1057\" data-end=\"1088\"\u003e\n\u003cp data-start=\"1059\" data-end=\"1088\"\u003eHigh-crown structured front\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1089\" data-end=\"1113\"\u003e\n\u003cp data-start=\"1091\" data-end=\"1113\"\u003eBreathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1114\" data-end=\"1141\"\u003e\n\u003cp data-start=\"1116\" data-end=\"1141\"\u003eAdjustable snapback fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1142\" data-end=\"1190\"\u003e\n\u003cp data-start=\"1144\" data-end=\"1190\"\u003eClassic trucker style built for all-day wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-04-09T12:11:44-04:00","created_at":"2025-04-09T12:11:01-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42375500365902,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000140171","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Florida Flag Blacked Out Hat – Black","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000140171","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-flag-blacked-out-hat-black-blueline.jpg?v=1766082419"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-flag-blacked-out-hat-black-blueline.jpg?v=1766082419","options":["Title"],"media":[{"alt":"Black Blueline trucker hat featuring a blacked-out Florida state flag patch, photographed on a dock near the water in Florida.","id":25742104592462,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-flag-blacked-out-hat-black-blueline.jpg?v=1766082419"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-flag-blacked-out-hat-black-blueline.jpg?v=1766082419","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"425\" data-end=\"664\"\u003eThe \u003cstrong data-start=\"429\" data-end=\"461\"\u003eFlorida Flag Blacked Out Hat\u003c\/strong\u003e is a bold take on state pride with a clean, understated edge. Featuring a blacked-out Florida flag with a subtle Blueline hit at the center, this hat keeps things low-key while still making a statement.\u003c\/p\u003e\n\u003cp data-start=\"666\" data-end=\"904\"\u003eBuilt on a classic high-crown trucker silhouette with a structured front and breathable mesh back, it’s made for long days on the water, in the sun, or around town. This is one of those hats that works everywhere and never feels overdone.\u003c\/p\u003e\n\u003cp data-start=\"906\" data-end=\"974\"\u003eDesigned for Florida living and worn wherever coastal style matters.\u003c\/p\u003e\n\u003ch2 data-start=\"981\" data-end=\"1000\"\u003e\u003cstrong data-start=\"984\" data-end=\"1000\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1001\" data-end=\"1190\"\u003e\n\u003cli data-start=\"1001\" data-end=\"1056\"\u003e\n\u003cp data-start=\"1003\" data-end=\"1056\"\u003eBlacked-out Florida flag patch with Blueline detail\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1057\" data-end=\"1088\"\u003e\n\u003cp data-start=\"1059\" data-end=\"1088\"\u003eHigh-crown structured front\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1089\" data-end=\"1113\"\u003e\n\u003cp data-start=\"1091\" data-end=\"1113\"\u003eBreathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1114\" data-end=\"1141\"\u003e\n\u003cp data-start=\"1116\" data-end=\"1141\"\u003eAdjustable snapback fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1142\" data-end=\"1190\"\u003e\n\u003cp data-start=\"1144\" data-end=\"1190\"\u003eClassic trucker style built for all-day wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"Black Blueline trucker hat featuring a blacked-out Florida state flag patch, photographed on a dock near the water in Florida.","id":25742104592462,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-flag-blacked-out-hat-black-blueline.jpg?v=1766082419"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-flag-blacked-out-hat-black-blueline.jpg?v=1766082419","width":2048}]
{"item":{"id":7493435719758,"title":"USA Flag Navy \/ White HC SC 2368_-001","handle":"usa-flag-navy-white-hc-sc-2368_-001","description":"USA Flag Navy \/ White HC SC 2368_-001","published_at":"2024-11-09T14:59:16-05:00","created_at":"2024-10-27T13:27:40-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41967262466126,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000072236","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"USA Flag Navy \/ White HC SC 2368_-001","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0452.jpg?v=1760638941","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/hmjmrcfprlexipjrjazl_6119b17c-4e92-4a06-85ff-0859127794b8.png?v=1764772690","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vu57kqy0l08guixnpfkq_97ef5c38-9bd0-4858-8b13-f0bcb20b43d1.png?v=1764772690","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rp02kapkqztgnw8ucwlu_f51ade4b-6d99-44cf-9cc5-b59cd2c7132f.png?v=1764772690"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0452.jpg?v=1760638941","options":["Title"],"media":[{"alt":null,"id":27126374563918,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0452.jpg?v=1760638941"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0452.jpg?v=1760638941","width":2848},{"alt":null,"id":31696663281742,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/hmjmrcfprlexipjrjazl_6119b17c-4e92-4a06-85ff-0859127794b8.png?v=1764772690"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/hmjmrcfprlexipjrjazl_6119b17c-4e92-4a06-85ff-0859127794b8.png?v=1764772690","width":1080},{"alt":null,"id":31696663314510,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vu57kqy0l08guixnpfkq_97ef5c38-9bd0-4858-8b13-f0bcb20b43d1.png?v=1764772690"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vu57kqy0l08guixnpfkq_97ef5c38-9bd0-4858-8b13-f0bcb20b43d1.png?v=1764772690","width":1080},{"alt":null,"id":31696663773262,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rp02kapkqztgnw8ucwlu_f51ade4b-6d99-44cf-9cc5-b59cd2c7132f.png?v=1764772690"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rp02kapkqztgnw8ucwlu_f51ade4b-6d99-44cf-9cc5-b59cd2c7132f.png?v=1764772690","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"USA Flag Navy \/ White HC SC 2368_-001"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":null,"id":27126374563918,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0452.jpg?v=1760638941"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0452.jpg?v=1760638941","width":2848},{"alt":null,"id":31696663281742,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/hmjmrcfprlexipjrjazl_6119b17c-4e92-4a06-85ff-0859127794b8.png?v=1764772690"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/hmjmrcfprlexipjrjazl_6119b17c-4e92-4a06-85ff-0859127794b8.png?v=1764772690","width":1080},{"alt":null,"id":31696663314510,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vu57kqy0l08guixnpfkq_97ef5c38-9bd0-4858-8b13-f0bcb20b43d1.png?v=1764772690"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vu57kqy0l08guixnpfkq_97ef5c38-9bd0-4858-8b13-f0bcb20b43d1.png?v=1764772690","width":1080},{"alt":null,"id":31696663773262,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rp02kapkqztgnw8ucwlu_f51ade4b-6d99-44cf-9cc5-b59cd2c7132f.png?v=1764772690"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/rp02kapkqztgnw8ucwlu_f51ade4b-6d99-44cf-9cc5-b59cd2c7132f.png?v=1764772690","width":1080}]
{"item":{"id":7735220043854,"title":"OG Blueline UV Lite Hat – Carolina\/Navy","handle":"og-blueline-uv-lite-hat-carolina-nav","description":"\u003cp data-start=\"429\" data-end=\"760\"\u003eThe OG Blueline UV Lite Hat in Carolina\/Navy is built for long days in the sun, on the water, and around town. Made with a lightweight UV Lite front panel, breathable navy mesh back, and finished with our signature Blueline Surf \u0026amp; Paddle Co. patch, this performance trucker hat delivers comfort, airflow, and classic Jupiter style.\u003c\/p\u003e\n\u003cp data-start=\"762\" data-end=\"1012\"\u003ePerfect for boating, paddling, fishing, or staying shaded on hot Florida days, this hat dries fast, holds its shape, and handles the demands of an active coastal lifestyle. A go-to choice for anyone who loves clean style and practical sun protection.\u003c\/p\u003e","published_at":"2025-10-15T14:41:50-04:00","created_at":"2025-10-15T14:38:43-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["$20","hat","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041229668430,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136252","requires_shipping":true,"taxable":true,"featured_image":{"id":35762223513678,"product_id":7735220043854,"position":1,"created_at":"2025-10-15T14:38:41-04:00","updated_at":"2025-12-05T15:18:32-05:00","alt":"Blueline OG UV Lite Hat in Carolina and Navy with signature patch on dock in Jupiter Florida – front view","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912","variant_ids":[43041229668430]},"available":true,"name":"OG Blueline UV Lite Hat – Carolina\/Navy","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136252","featured_media":{"alt":"Blueline OG UV Lite Hat in Carolina and Navy with signature patch on dock in Jupiter Florida – front view","id":27089381326926,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912","options":["Title"],"media":[{"alt":"Blueline OG UV Lite Hat in Carolina and Navy with signature patch on dock in Jupiter Florida – front view","id":27089381326926,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"429\" data-end=\"760\"\u003eThe OG Blueline UV Lite Hat in Carolina\/Navy is built for long days in the sun, on the water, and around town. Made with a lightweight UV Lite front panel, breathable navy mesh back, and finished with our signature Blueline Surf \u0026amp; Paddle Co. patch, this performance trucker hat delivers comfort, airflow, and classic Jupiter style.\u003c\/p\u003e\n\u003cp data-start=\"762\" data-end=\"1012\"\u003ePerfect for boating, paddling, fishing, or staying shaded on hot Florida days, this hat dries fast, holds its shape, and handles the demands of an active coastal lifestyle. A go-to choice for anyone who loves clean style and practical sun protection.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-04-02T14:42:19-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. This collection features a hand picked lineup of our Blueline Surf and Paddle Co. hats. Someare performance truckers, and flat bills—all designed for life in Jupiter and built for the coastal lifestyle. Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":301888077902,"handle":"holiday-sale","updated_at":"2026-04-02T14:42:20-04:00","published_at":"2025-12-20T12:05:06-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"web","title":"Blueline Holiday Sale – Women’s Crops, Men’s T-Shirts \u0026 Hats","body_html":"\u003cp data-start=\"481\" data-end=\"733\"\u003eCelebrate the season, coastal-style. Shop the \u003cstrong data-start=\"527\" data-end=\"544\"\u003eBlueline Sale\u003c\/strong\u003e featuring women’s crop t-shirts, men’s graphic t-shirts, and best-selling Blueline hats. Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"Blueline OG UV Lite Hat in Carolina and Navy with signature patch on dock in Jupiter Florida – front view","id":27089381326926,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_UV_Hat_Jupiter_Florida.jpg?v=1764965912","width":2848}]
{"item":{"id":7729388814414,"title":"Classic TriTech Hat Black \/ White HC US FL","handle":"classic-tritech-hat-black-white-hc-us-fl","description":null,"published_at":"2025-10-10T09:44:24-04:00","created_at":"2025-10-10T09:34:53-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown Unstructured","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43017704833102,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136250","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Classic TriTech Hat Black \/ White HC US FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136250","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0846.jpg?v=1765041237"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0846.jpg?v=1765041237","options":["Title"],"media":[{"alt":null,"id":32086346104910,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0846.jpg?v=1765041237"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0846.jpg?v=1765041237","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":null,"id":32086346104910,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0846.jpg?v=1765041237"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0846.jpg?v=1765041237","width":2848}]
{"item":{"id":7598437859406,"title":"Blueline Jupiter Lite UV Hat Quarry \/ Quarry","handle":"blueline-jupiter-lite-uv-hat-quarry-quarry","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003eBlueline Jupiter Lite UV Hat Quarry \/ Quarry\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e","published_at":"2025-04-09T12:03:53-04:00","created_at":"2025-04-09T12:03:32-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42375487848526,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000139909","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Jupiter Lite UV Hat Quarry \/ Quarry","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000139909","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06106.jpg?v=1753276362"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06106.jpg?v=1753276362","options":["Title"],"media":[{"alt":null,"id":25742079492174,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06106.jpg?v=1753276362"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06106.jpg?v=1753276362","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003eBlueline Jupiter Lite UV Hat Quarry \/ Quarry\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-04-12T07:12:27-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-04-15T16:27:16-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Signature JUP \u0026 Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}}]}
[{"alt":null,"id":25742079492174,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06106.jpg?v=1753276362"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06106.jpg?v=1753276362","width":2048}]
{"item":{"id":7643850113102,"title":"Bahamas Conch UV Lite Hat – White","handle":"bahamas-conch-uv-lite-hat-white","description":"\u003cp data-start=\"462\" data-end=\"808\"\u003eThe Bahamas Conch UV Lite Hat in White is the perfect blend of island style and lightweight performance. Featuring the Bahamian flag and a detailed conch shell patch, this hat celebrates the connection between Jupiter and the islands across the Gulf Stream. The UV Lite construction keeps it breathable, quick-drying, and comfortable on hot days.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1027\"\u003eIdeal for boating, paddling, traveling, fishing, or relaxing by the water, this clean white hat brightens your look while delivering all-day sun-friendly comfort. A must-have for island lovers and coastal adventurers.\u003c\/p\u003e","published_at":"2025-06-23T12:12:30-04:00","created_at":"2025-06-22T09:47:34-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":1995,"price_min":1995,"price_max":1995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42631984250958,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142976","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Bahamas Conch UV Lite Hat – White","public_title":null,"options":["Default Title"],"price":1995,"weight":85,"compare_at_price":3495,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Conch_UV_Lite_Hat_in_White.jpg?v=1764974511"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Conch_UV_Lite_Hat_in_White.jpg?v=1764974511","options":["Title"],"media":[{"alt":"Bahamas Conch UV Lite Hat in White with Bahamian flag and conch patch on dock in Jupiter Florida – front view","id":26026129883214,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Conch_UV_Lite_Hat_in_White.jpg?v=1764974511"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Conch_UV_Lite_Hat_in_White.jpg?v=1764974511","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"462\" data-end=\"808\"\u003eThe Bahamas Conch UV Lite Hat in White is the perfect blend of island style and lightweight performance. Featuring the Bahamian flag and a detailed conch shell patch, this hat celebrates the connection between Jupiter and the islands across the Gulf Stream. The UV Lite construction keeps it breathable, quick-drying, and comfortable on hot days.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1027\"\u003eIdeal for boating, paddling, traveling, fishing, or relaxing by the water, this clean white hat brightens your look while delivering all-day sun-friendly comfort. A must-have for island lovers and coastal adventurers.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-04-02T14:42:19-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. This collection features a hand picked lineup of our Blueline Surf and Paddle Co. hats. Someare performance truckers, and flat bills—all designed for life in Jupiter and built for the coastal lifestyle. Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":293539938382,"handle":"bahamas-bound","updated_at":"2026-04-10T07:17:53-04:00","published_at":"2025-06-03T11:47:32-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Bahamas Bound","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGet ready for island days with our Bahamas Bound collection. Lightweight coastal apparel, soft T-shirts, UV sun shirts, hats and essentials inspired by trips across the Gulf Stream from Jupiter to the Bahamas. Designed for beach time, boat time, diving, fishing and the easygoing island lifestyle.\u003c\/p\u003e","image":{"created_at":"2025-06-03T11:47:31-04:00","alt":"Boating in the Bahamas, crystal clear, blue waters wearing Blueline Surf and Paddle Co. UV Sun Shirts with the Florida Box Logo. ","width":294,"height":191,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Screenshot_2025-11-19_at_5.26.32_PM.png?v=1763591274"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":301888077902,"handle":"holiday-sale","updated_at":"2026-04-02T14:42:20-04:00","published_at":"2025-12-20T12:05:06-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"web","title":"Blueline Holiday Sale – Women’s Crops, Men’s T-Shirts \u0026 Hats","body_html":"\u003cp data-start=\"481\" data-end=\"733\"\u003eCelebrate the season, coastal-style. Shop the \u003cstrong data-start=\"527\" data-end=\"544\"\u003eBlueline Sale\u003c\/strong\u003e featuring women’s crop t-shirts, men’s graphic t-shirts, and best-selling Blueline hats. Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"Bahamas Conch UV Lite Hat in White with Bahamian flag and conch patch on dock in Jupiter Florida – front view","id":26026129883214,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Conch_UV_Lite_Hat_in_White.jpg?v=1764974511"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Conch_UV_Lite_Hat_in_White.jpg?v=1764974511","width":2048}]
{"item":{"id":7735256678478,"title":"OG UV Lite Hat Navy Navy Navy Patch HC SC","handle":"og-uv-lite-hat-navy-navy-navy-patch-hc-sc","description":null,"published_at":"2025-10-15T15:07:43-04:00","created_at":"2025-10-15T15:01:10-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041293893710,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142180","requires_shipping":true,"taxable":true,"featured_image":{"id":35764690747470,"product_id":7735256678478,"position":1,"created_at":"2025-10-15T15:01:06-04:00","updated_at":"2025-10-15T15:01:09-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869","variant_ids":[43041293893710]},"available":true,"name":"OG UV Lite Hat Navy Navy Navy Patch HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142180","featured_media":{"alt":null,"id":27090499403854,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869","options":["Title"],"media":[{"alt":null,"id":27090499403854,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
[{"alt":null,"id":27090499403854,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869","width":2848}]
{"item":{"id":7598438875214,"title":"Florida Flag Dusk \/ White HC FL","handle":"florida-flag-dusk-white-hc-fl","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003eFlorida Flag Dusk \/ White HC FL\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e","published_at":"2025-04-09T12:12:39-04:00","created_at":"2025-04-09T12:12:03-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42375503642702,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000140169","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Florida Flag Dusk \/ White HC FL","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000140169","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06088.jpg?v=1744215150","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06089.jpg?v=1744215150"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06088.jpg?v=1744215150","options":["Title"],"media":[{"alt":null,"id":25742109376590,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06088.jpg?v=1744215150"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06088.jpg?v=1744215150","width":2048},{"alt":null,"id":25742109409358,"position":2,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06089.jpg?v=1744215150"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06089.jpg?v=1744215150","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003eFlorida Flag Dusk \/ White HC FL\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":null,"id":25742109376590,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06088.jpg?v=1744215150"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06088.jpg?v=1744215150","width":2048},{"alt":null,"id":25742109409358,"position":2,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06089.jpg?v=1744215150"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06089.jpg?v=1744215150","width":2048}]
{"item":{"id":7697853087822,"title":"Florida Box Hat Digi Camo HC SC","handle":"florida-box-hat-digi-camo-hc-sc","description":null,"published_at":"2025-09-05T15:34:09-04:00","created_at":"2025-09-05T14:27:19-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["camo","hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870823714894,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147789","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Florida Box Hat Digi Camo HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147789","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0027.jpg?v=1757100829","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qknqrlrs1evkssiih5ja.jpg?v=1764437365"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0027.jpg?v=1757100829","options":["Title"],"media":[{"alt":null,"id":26474044063822,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0027.jpg?v=1757100829"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0027.jpg?v=1757100829","width":2848},{"alt":null,"id":30926578942030,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qknqrlrs1evkssiih5ja.jpg?v=1764437365"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qknqrlrs1evkssiih5ja.jpg?v=1764437365","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-04-12T07:12:27-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":null,"id":26474044063822,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0027.jpg?v=1757100829"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0027.jpg?v=1757100829","width":2848},{"alt":null,"id":30926578942030,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qknqrlrs1evkssiih5ja.jpg?v=1764437365"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qknqrlrs1evkssiih5ja.jpg?v=1764437365","width":2848}]
{"item":{"id":7735261691982,"title":"Florida Box UV Hat – Quarry\/White | Blueline Surf \u0026 Paddle Co. Jupiter, FL","handle":"florida-box-uv-hat-quarry-white","description":"\u003cp data-start=\"594\" data-end=\"758\"\u003eDesigned for life in the Florida sun, the \u003cstrong data-start=\"636\" data-end=\"658\"\u003eFlorida Box UV Hat\u003c\/strong\u003e blends performance and style for days spent on the water, golf course, or anywhere under the sky.\u003c\/p\u003e\n\u003cp data-start=\"760\" data-end=\"1078\"\u003eThis \u003cstrong data-start=\"765\" data-end=\"795\"\u003eTriTech UV performance hat\u003c\/strong\u003e features the Blueline Surf \u0026amp; Paddle Co. \u003cstrong data-start=\"836\" data-end=\"856\"\u003eFlorida Box Logo, t\u003c\/strong\u003ehe BLUEline Box logo and Florida state outline, embroidered on a sleek quarry-gray body with the logo in white. Lightweight, moisture-wicking, and ventilated, it’s built for full-day comfort from the tee box to the tiki bar.\u003c\/p\u003e\n\u003cp data-start=\"1080\" data-end=\"1094\"\u003e\u003cstrong data-start=\"1080\" data-end=\"1092\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1095\" data-end=\"1387\"\u003e\n\u003cli data-start=\"1095\" data-end=\"1130\"\u003e\n\u003cp data-start=\"1097\" data-end=\"1130\"\u003eTriTech UV performance material\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1131\" data-end=\"1164\"\u003e\n\u003cp data-start=\"1133\" data-end=\"1164\"\u003ePerforated panels for airflow\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1165\" data-end=\"1196\"\u003e\n\u003cp data-start=\"1167\" data-end=\"1196\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1197\" data-end=\"1232\"\u003e\n\u003cp data-start=\"1199\" data-end=\"1232\"\u003eFlorida Box logo patch in white\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1233\" data-end=\"1276\"\u003e\n\u003cp data-start=\"1235\" data-end=\"1276\"\u003eColor: Quarry Gray with White lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1277\" data-end=\"1331\"\u003e\n\u003cp data-start=\"1279\" data-end=\"1331\"\u003eGreat for golf, boating, fishing, or everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1332\" data-end=\"1387\"\u003e\n\u003cp data-start=\"1334\" data-end=\"1387\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter, FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:26:59-04:00","created_at":"2025-10-15T15:20:38-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041331839054,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142970","requires_shipping":true,"taxable":true,"featured_image":{"id":35766372728910,"product_id":7735261691982,"position":1,"created_at":"2025-10-15T15:20:37-04:00","updated_at":"2025-11-11T17:34:49-05:00","alt":"Florida Box UV Hat in quarry gray with white logo by Blueline Surf \u0026 Paddle Co., featuring BL\/UE Florida patch on breathable snapback performance hat.","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-uv-hat-quarry-white-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762900489","variant_ids":[43041331839054]},"available":false,"name":"Florida Box UV Hat – Quarry\/White | Blueline Surf \u0026 Paddle Co. Jupiter, FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142970","featured_media":{"alt":"Florida Box UV Hat in quarry gray with white logo by Blueline Surf \u0026 Paddle Co., featuring BL\/UE Florida patch on breathable snapback performance hat.","id":27091121930318,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-uv-hat-quarry-white-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762900489"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-uv-hat-quarry-white-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762900489"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-uv-hat-quarry-white-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762900489","options":["Title"],"media":[{"alt":"Florida Box UV Hat in quarry gray with white logo by Blueline Surf \u0026 Paddle Co., featuring BL\/UE Florida patch on breathable snapback performance hat.","id":27091121930318,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-uv-hat-quarry-white-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762900489"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-uv-hat-quarry-white-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762900489","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"594\" data-end=\"758\"\u003eDesigned for life in the Florida sun, the \u003cstrong data-start=\"636\" data-end=\"658\"\u003eFlorida Box UV Hat\u003c\/strong\u003e blends performance and style for days spent on the water, golf course, or anywhere under the sky.\u003c\/p\u003e\n\u003cp data-start=\"760\" data-end=\"1078\"\u003eThis \u003cstrong data-start=\"765\" data-end=\"795\"\u003eTriTech UV performance hat\u003c\/strong\u003e features the Blueline Surf \u0026amp; Paddle Co. \u003cstrong data-start=\"836\" data-end=\"856\"\u003eFlorida Box Logo, t\u003c\/strong\u003ehe BLUEline Box logo and Florida state outline, embroidered on a sleek quarry-gray body with the logo in white. Lightweight, moisture-wicking, and ventilated, it’s built for full-day comfort from the tee box to the tiki bar.\u003c\/p\u003e\n\u003cp data-start=\"1080\" data-end=\"1094\"\u003e\u003cstrong data-start=\"1080\" data-end=\"1092\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1095\" data-end=\"1387\"\u003e\n\u003cli data-start=\"1095\" data-end=\"1130\"\u003e\n\u003cp data-start=\"1097\" data-end=\"1130\"\u003eTriTech UV performance material\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1131\" data-end=\"1164\"\u003e\n\u003cp data-start=\"1133\" data-end=\"1164\"\u003ePerforated panels for airflow\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1165\" data-end=\"1196\"\u003e\n\u003cp data-start=\"1167\" data-end=\"1196\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1197\" data-end=\"1232\"\u003e\n\u003cp data-start=\"1199\" data-end=\"1232\"\u003eFlorida Box logo patch in white\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1233\" data-end=\"1276\"\u003e\n\u003cp data-start=\"1235\" data-end=\"1276\"\u003eColor: Quarry Gray with White lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1277\" data-end=\"1331\"\u003e\n\u003cp data-start=\"1279\" data-end=\"1331\"\u003eGreat for golf, boating, fishing, or everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1332\" data-end=\"1387\"\u003e\n\u003cp data-start=\"1334\" data-end=\"1387\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter, FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"Florida Box UV Hat in quarry gray with white logo by Blueline Surf \u0026 Paddle Co., featuring BL\/UE Florida patch on breathable snapback performance hat.","id":27091121930318,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-uv-hat-quarry-white-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762900489"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/florida-box-uv-hat-quarry-white-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762900489","width":2848}]
{"item":{"id":7504148168782,"title":"Blueline Jupiter Script UV Lite Charcoal\/Red HC SC","handle":"blueline-jupiter-script-uv-lite-charcoal-red-hc-sc","description":"\u003cp\u003eBlueline Jupiter Script UV Lite Charcoal\/Red HC SC\u003c\/p\u003e","published_at":"2024-12-09T12:52:52-05:00","created_at":"2024-11-09T20:16:24-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42011773927502,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000133148","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Jupiter Script UV Lite Charcoal\/Red HC SC","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-020.jpg?v=1753276544"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-020.jpg?v=1753276544","options":["Title"],"media":[{"alt":null,"id":25219455942734,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-020.jpg?v=1753276544"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-020.jpg?v=1753276544","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eBlueline Jupiter Script UV Lite Charcoal\/Red HC SC\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":null,"id":25219455942734,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-020.jpg?v=1753276544"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-020.jpg?v=1753276544","width":2048}]
{"item":{"id":7643851030606,"title":"Bahamas Conch UV Lite Hat – Seafoam","handle":"bahamas-conch-uv-lite-hat-seafoam","description":"\u003cp data-start=\"749\" data-end=\"1089\"\u003eBring island style everywhere with the Bahamas Conch UV Lite Hat in Seafoam. Featuring the Bahamian flag and a detailed conch shell graphic, this lightweight performance hat is made for warm-weather adventures on the water. The breathable UV Lite construction keeps you cool, while the structured bill and mesh back deliver all-day comfort.\u003c\/p\u003e\n\u003cp data-start=\"1091\" data-end=\"1351\"\u003ePerfect for boating, paddling, beach days, and trips across to the islands, this hat blends Blueline coastal identity with vibrant Bahamas-inspired artwork. A must-have for anyone who loves the islands, turquoise water, and Jupiter’s connection to the Bahamas.\u003c\/p\u003e","published_at":"2025-06-23T12:12:12-04:00","created_at":"2025-06-22T09:49:29-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":["$20","Hat","Trucker Hat"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42631986806862,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142975","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Bahamas Conch UV Lite Hat – Seafoam","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":3495,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Flag_Conch_Hat_Seafom.jpg?v=1764960963"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Flag_Conch_Hat_Seafom.jpg?v=1764960963","options":["Title"],"media":[{"alt":"Bahamas Conch UV Lite Hat in Seafoam with Bahamian flag and conch patch on dock – front view","id":26026128867406,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Flag_Conch_Hat_Seafom.jpg?v=1764960963"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Flag_Conch_Hat_Seafom.jpg?v=1764960963","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"749\" data-end=\"1089\"\u003eBring island style everywhere with the Bahamas Conch UV Lite Hat in Seafoam. Featuring the Bahamian flag and a detailed conch shell graphic, this lightweight performance hat is made for warm-weather adventures on the water. The breathable UV Lite construction keeps you cool, while the structured bill and mesh back deliver all-day comfort.\u003c\/p\u003e\n\u003cp data-start=\"1091\" data-end=\"1351\"\u003ePerfect for boating, paddling, beach days, and trips across to the islands, this hat blends Blueline coastal identity with vibrant Bahamas-inspired artwork. A must-have for anyone who loves the islands, turquoise water, and Jupiter’s connection to the Bahamas.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-04-02T14:42:19-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. This collection features a hand picked lineup of our Blueline Surf and Paddle Co. hats. Someare performance truckers, and flat bills—all designed for life in Jupiter and built for the coastal lifestyle. Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":293539938382,"handle":"bahamas-bound","updated_at":"2026-04-10T07:17:53-04:00","published_at":"2025-06-03T11:47:32-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Bahamas Bound","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGet ready for island days with our Bahamas Bound collection. Lightweight coastal apparel, soft T-shirts, UV sun shirts, hats and essentials inspired by trips across the Gulf Stream from Jupiter to the Bahamas. Designed for beach time, boat time, diving, fishing and the easygoing island lifestyle.\u003c\/p\u003e","image":{"created_at":"2025-06-03T11:47:31-04:00","alt":"Boating in the Bahamas, crystal clear, blue waters wearing Blueline Surf and Paddle Co. UV Sun Shirts with the Florida Box Logo. ","width":294,"height":191,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Screenshot_2025-11-19_at_5.26.32_PM.png?v=1763591274"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":301888077902,"handle":"holiday-sale","updated_at":"2026-04-02T14:42:20-04:00","published_at":"2025-12-20T12:05:06-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"web","title":"Blueline Holiday Sale – Women’s Crops, Men’s T-Shirts \u0026 Hats","body_html":"\u003cp data-start=\"481\" data-end=\"733\"\u003eCelebrate the season, coastal-style. Shop the \u003cstrong data-start=\"527\" data-end=\"544\"\u003eBlueline Sale\u003c\/strong\u003e featuring women’s crop t-shirts, men’s graphic t-shirts, and best-selling Blueline hats. Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"Bahamas Conch UV Lite Hat in Seafoam with Bahamian flag and conch patch on dock – front view","id":26026128867406,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Flag_Conch_Hat_Seafom.jpg?v=1764960963"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Bahamas_Flag_Conch_Hat_Seafom.jpg?v=1764960963","width":2048}]
{"item":{"id":7677387243598,"title":"Youth Florida Flag Blacked Out","handle":"youth-florida-flag-blacked-out","description":null,"published_at":"2025-08-13T11:10:05-04:00","created_at":"2025-08-13T11:07:59-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Kids' - Hats","tags":[],"price":2999,"price_min":2999,"price_max":2999,"available":false,"price_varies":false,"compare_at_price":2999,"compare_at_price_min":2999,"compare_at_price_max":2999,"compare_at_price_varies":false,"variants":[{"id":42781668081742,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000140178","requires_shipping":true,"taxable":true,"featured_image":{"id":34855783792718,"product_id":7677387243598,"position":1,"created_at":"2025-08-13T11:07:56-04:00","updated_at":"2025-08-13T11:07:58-04:00","alt":null,"width":2048,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pe5dcausk5ophyx9zyvt.jpg?v=1755097678","variant_ids":[42781668081742]},"available":false,"name":"Youth Florida Flag Blacked Out","public_title":null,"options":["Default Title"],"price":2999,"weight":0,"compare_at_price":2999,"inventory_management":"shopify","barcode":"210000140178","featured_media":{"alt":null,"id":26328992972878,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pe5dcausk5ophyx9zyvt.jpg?v=1755097678"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pe5dcausk5ophyx9zyvt.jpg?v=1755097678"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pe5dcausk5ophyx9zyvt.jpg?v=1755097678","options":["Title"],"media":[{"alt":null,"id":26328992972878,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pe5dcausk5ophyx9zyvt.jpg?v=1755097678"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pe5dcausk5ophyx9zyvt.jpg?v=1755097678","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020029006,"handle":"kids","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-10-07T11:58:54-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids Apparel","body_html":"\u003cp\u003eLet your little ones embrace the spirit of adventure with the Blueline Surf and Paddle Co. Kids Collection! Designed for active young explorers, our collection features fun and functional apparel perfect for days spent at the beach, in the water, or exploring the great outdoors. From vibrant swimwear and comfy t-shirts to durable shorts and sun-protective clothing, every piece is crafted from high-quality, kid-friendly materials that stand up to the rigors of play.\u003c\/p\u003e\n\u003cp\u003eWith playful designs and the signature Blueline logo, your kids will love sporting gear that celebrates the joy of the coastal lifestyle. Gear them up for endless summer adventures and watch them make memories in style! Shop our \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-t-shirts\" title=\"Blueline Kids T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-uv-sun-shirts\" title=\"Blueline UV Sun Shirts\"\u003eUV shirts\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-hats\" title=\"Blueline Kids Hats\"\u003eHats\u003c\/a\u003e here!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:58:53-04:00","alt":"Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210504_Panas-9848_13a0126f-990a-4601-b127-6d08a727e0da.jpg?v=1763589009"}},{"id":285019897934,"handle":"kids-hats","updated_at":"2026-04-15T11:41:14-04:00","published_at":"2024-10-07T11:56:35-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids Hats","body_html":"\u003cp\u003eProtect your little ones from the sun while keeping them stylish with Blueline Surf and Paddle Co.'s Kids' Hats! Perfect for beach outings, pool days, and outdoor adventures, these hats offer essential sun protection without compromising on fun. Made with comfortable, lightweight materials, our kids' hats are designed to fit securely and comfortably, so your little adventurers can focus on play.\u003c\/p\u003e\n\u003cp\u003eFeaturing vibrant colors and playful designs that showcase the iconic Blueline logo, these hats are a must-have accessory for every young explorer. Equip your kids with the perfect blend of style and protection, and let them enjoy every moment under the sun!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:56:34-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/211219_Panas-8558_6247652b-c76c-4462-ac35-c798605f5778.jpg?v=1728316595"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":null,"id":26328992972878,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pe5dcausk5ophyx9zyvt.jpg?v=1755097678"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pe5dcausk5ophyx9zyvt.jpg?v=1755097678","width":2048}]
{"item":{"id":7729390682190,"title":"Triangle Lighthouse Hat Navy\/OrangeHC FL","handle":"triangle-lighthouse-hat-navy-orangehc-fl","description":null,"published_at":"2025-10-10T09:46:30-04:00","created_at":"2025-10-10T09:35:40-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43017707389006,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136064","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Triangle Lighthouse Hat Navy\/OrangeHC FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136064","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0337.jpg?v=1760103958"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0337.jpg?v=1760103958","options":["Title"],"media":[{"alt":null,"id":26853459689550,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0337.jpg?v=1760103958"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0337.jpg?v=1760103958","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":null,"id":26853459689550,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0337.jpg?v=1760103958"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0337.jpg?v=1760103958","width":2848}]
{"item":{"id":7492506648654,"title":"OG TriTech Steel HC FL","handle":"og-tritech-steel-hc-fl","description":"OG TriTech Steel HC FL","published_at":"2024-11-09T14:58:02-05:00","created_at":"2024-10-25T13:05:34-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962536730702,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000056383","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG TriTech Steel HC FL","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000056383","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_261.jpg?v=1731418719","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/mgo1gfqicp5kldjxy2fc.png?v=1729875936","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qmlrgopfpkpxwx0ubpdt.png?v=1729875936","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/q1mcjpgs9lupuurb3ya2.png?v=1729875937","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/q1mcjpgs9lupuurb3ya2_7b3139e5-3ef6-43ef-bce2-ff02d0df77c3.png?v=1764765326","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qmlrgopfpkpxwx0ubpdt_84382372-9c4a-43e4-a04a-b0a33d6c1bc7.png?v=1764765326","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/mgo1gfqicp5kldjxy2fc_2e6aa393-5de0-471e-b6d3-c5aedf0d26ff.png?v=1764765327"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_261.jpg?v=1731418719","options":["Title"],"media":[{"alt":null,"id":25036369952846,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_261.jpg?v=1731418719"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_261.jpg?v=1731418719","width":2048},{"alt":"OG TriTech Steel HC FL","id":24933877514318,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/mgo1gfqicp5kldjxy2fc.png?v=1729875936"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/mgo1gfqicp5kldjxy2fc.png?v=1729875936","width":300},{"alt":"OG TriTech Steel HC FL","id":24933877547086,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qmlrgopfpkpxwx0ubpdt.png?v=1729875936"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qmlrgopfpkpxwx0ubpdt.png?v=1729875936","width":300},{"alt":"OG TriTech Steel HC FL","id":24933877579854,"position":4,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/q1mcjpgs9lupuurb3ya2.png?v=1729875937"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/q1mcjpgs9lupuurb3ya2.png?v=1729875937","width":300},{"alt":null,"id":31682908848206,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/q1mcjpgs9lupuurb3ya2_7b3139e5-3ef6-43ef-bce2-ff02d0df77c3.png?v=1764765326"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/q1mcjpgs9lupuurb3ya2_7b3139e5-3ef6-43ef-bce2-ff02d0df77c3.png?v=1764765326","width":1080},{"alt":null,"id":31682910847054,"position":6,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qmlrgopfpkpxwx0ubpdt_84382372-9c4a-43e4-a04a-b0a33d6c1bc7.png?v=1764765326"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qmlrgopfpkpxwx0ubpdt_84382372-9c4a-43e4-a04a-b0a33d6c1bc7.png?v=1764765326","width":1080},{"alt":null,"id":31682913468494,"position":7,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/mgo1gfqicp5kldjxy2fc_2e6aa393-5de0-471e-b6d3-c5aedf0d26ff.png?v=1764765327"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/mgo1gfqicp5kldjxy2fc_2e6aa393-5de0-471e-b6d3-c5aedf0d26ff.png?v=1764765327","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"OG TriTech Steel HC FL"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":null,"id":25036369952846,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_261.jpg?v=1731418719"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_261.jpg?v=1731418719","width":2048},{"alt":"OG TriTech Steel HC FL","id":24933877514318,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/mgo1gfqicp5kldjxy2fc.png?v=1729875936"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/mgo1gfqicp5kldjxy2fc.png?v=1729875936","width":300},{"alt":"OG TriTech Steel HC FL","id":24933877547086,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qmlrgopfpkpxwx0ubpdt.png?v=1729875936"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qmlrgopfpkpxwx0ubpdt.png?v=1729875936","width":300},{"alt":"OG TriTech Steel HC FL","id":24933877579854,"position":4,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/q1mcjpgs9lupuurb3ya2.png?v=1729875937"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/q1mcjpgs9lupuurb3ya2.png?v=1729875937","width":300},{"alt":null,"id":31682908848206,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/q1mcjpgs9lupuurb3ya2_7b3139e5-3ef6-43ef-bce2-ff02d0df77c3.png?v=1764765326"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/q1mcjpgs9lupuurb3ya2_7b3139e5-3ef6-43ef-bce2-ff02d0df77c3.png?v=1764765326","width":1080},{"alt":null,"id":31682910847054,"position":6,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qmlrgopfpkpxwx0ubpdt_84382372-9c4a-43e4-a04a-b0a33d6c1bc7.png?v=1764765326"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qmlrgopfpkpxwx0ubpdt_84382372-9c4a-43e4-a04a-b0a33d6c1bc7.png?v=1764765326","width":1080},{"alt":null,"id":31682913468494,"position":7,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/mgo1gfqicp5kldjxy2fc_2e6aa393-5de0-471e-b6d3-c5aedf0d26ff.png?v=1764765327"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/mgo1gfqicp5kldjxy2fc_2e6aa393-5de0-471e-b6d3-c5aedf0d26ff.png?v=1764765327","width":1080}]
{"item":{"id":7505787420750,"title":"OG Blueline Logo UV Lite Hat – White \/ Aqua Patch","handle":"og-blueline-logo-uv-lite-white-aqua-patch-mc-sc","description":"\u003cp data-start=\"454\" data-end=\"779\"\u003eThe OG Blueline Logo UV Lite Hat delivers clean style with a sun-ready build. This White \u0026amp; Aqua Patch edition brings a bright coastal look with lightweight materials designed for long days outside. Breathable mesh panels keep things cool, while the structured front carries the classic Blueline logo that Jupiter locals love.\u003c\/p\u003e\n\u003cp data-start=\"781\" data-end=\"865\"\u003eYour go-to hat for fishing mornings, paddle sessions, beach days, on the golf course and everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"867\" data-end=\"1055\"\u003e\u003cstrong data-start=\"867\" data-end=\"878\"\u003eDetails\u003c\/strong\u003e\u003cbr data-start=\"878\" data-end=\"881\"\u003e• OG Blueline Logo Patch in Aqua\u003cbr data-start=\"913\" data-end=\"916\"\u003e• UV Lite performance mesh\u003cbr data-start=\"942\" data-end=\"945\"\u003e• Structured front + ventilated back\u003cbr data-start=\"981\" data-end=\"984\"\u003e• Adjustable snapback\u003cbr data-start=\"1005\" data-end=\"1008\"\u003e• Lightweight and comfortable for all-day sun\u003c\/p\u003e","published_at":"2024-12-09T12:55:05-05:00","created_at":"2024-11-11T07:49:57-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42020927864910,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000133115","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Blueline Logo UV Lite Hat – White \/ Aqua Patch","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000133115","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_Hat.jpg?v=1765407004"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_Hat.jpg?v=1765407004","options":["Title"],"media":[{"alt":"OG Blueline Logo UV Lite Hat in white with aqua patch on dock","id":25219474620494,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_Hat.jpg?v=1765407004"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_Hat.jpg?v=1765407004","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"454\" data-end=\"779\"\u003eThe OG Blueline Logo UV Lite Hat delivers clean style with a sun-ready build. This White \u0026amp; Aqua Patch edition brings a bright coastal look with lightweight materials designed for long days outside. Breathable mesh panels keep things cool, while the structured front carries the classic Blueline logo that Jupiter locals love.\u003c\/p\u003e\n\u003cp data-start=\"781\" data-end=\"865\"\u003eYour go-to hat for fishing mornings, paddle sessions, beach days, on the golf course and everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"867\" data-end=\"1055\"\u003e\u003cstrong data-start=\"867\" data-end=\"878\"\u003eDetails\u003c\/strong\u003e\u003cbr data-start=\"878\" data-end=\"881\"\u003e• OG Blueline Logo Patch in Aqua\u003cbr data-start=\"913\" data-end=\"916\"\u003e• UV Lite performance mesh\u003cbr data-start=\"942\" data-end=\"945\"\u003e• Structured front + ventilated back\u003cbr data-start=\"981\" data-end=\"984\"\u003e• Adjustable snapback\u003cbr data-start=\"1005\" data-end=\"1008\"\u003e• Lightweight and comfortable for all-day sun\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"OG Blueline Logo UV Lite Hat in white with aqua patch on dock","id":25219474620494,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_Hat.jpg?v=1765407004"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_Hat.jpg?v=1765407004","width":2048}]
{"item":{"id":7773705568334,"title":"OG Blueline Logo Hat Flat Bill – Gravel\/Basal","handle":"og-blueline-logo-hat-gravel-basal-flat","description":"\u003cp data-start=\"606\" data-end=\"1013\"\u003eThe OG Blueline Logo Hat in Gravel\/Basal is a clean, modern take on our classic patch hat. Built with a performance front panel, breathable mesh back, and a structured \u003cstrong data-start=\"774\" data-end=\"787\"\u003eflat bill\u003c\/strong\u003e, this premium custom trucker hat delivers all-day comfort with elevated coastal style. Finished with our signature Blueline Surf \u0026amp; Paddle Co. patch, it’s designed for life on the water, at the dock, and everywhere in between.\u003c\/p\u003e\n\u003cp data-start=\"1015\" data-end=\"1298\"\u003eMade as a true private-label piece with no outside branding, this performance-inspired hat is perfect for long days in the sun, active wear, and everyday Jupiter living. If you're looking for a high-quality Jupiter hat that represents the Blueline lifestyle, this one is a must-have.\u003c\/p\u003e","published_at":"2025-12-04T12:03:27-05:00","created_at":"2025-11-26T07:55:40-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - CAPTEUR Flat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43182745813070,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150404","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo Hat Flat Bill – Gravel\/Basal","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150404","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Logo_Hat_Gravel_and_Basal_flat_bill_and_patch_on_dock_in_Jupiter_Florida.jpg?v=1764949591"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Logo_Hat_Gravel_and_Basal_flat_bill_and_patch_on_dock_in_Jupiter_Florida.jpg?v=1764949591","options":["Title"],"media":[{"alt":"Blueline Logo Hat in Gravel and Basal with flat bill and patch on dock in Jupiter Florida","id":31886756806734,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Logo_Hat_Gravel_and_Basal_flat_bill_and_patch_on_dock_in_Jupiter_Florida.jpg?v=1764949591"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Logo_Hat_Gravel_and_Basal_flat_bill_and_patch_on_dock_in_Jupiter_Florida.jpg?v=1764949591","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"606\" data-end=\"1013\"\u003eThe OG Blueline Logo Hat in Gravel\/Basal is a clean, modern take on our classic patch hat. Built with a performance front panel, breathable mesh back, and a structured \u003cstrong data-start=\"774\" data-end=\"787\"\u003eflat bill\u003c\/strong\u003e, this premium custom trucker hat delivers all-day comfort with elevated coastal style. Finished with our signature Blueline Surf \u0026amp; Paddle Co. patch, it’s designed for life on the water, at the dock, and everywhere in between.\u003c\/p\u003e\n\u003cp data-start=\"1015\" data-end=\"1298\"\u003eMade as a true private-label piece with no outside branding, this performance-inspired hat is perfect for long days in the sun, active wear, and everyday Jupiter living. If you're looking for a high-quality Jupiter hat that represents the Blueline lifestyle, this one is a must-have.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"Blueline Logo Hat in Gravel and Basal with flat bill and patch on dock in Jupiter Florida","id":31886756806734,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Logo_Hat_Gravel_and_Basal_flat_bill_and_patch_on_dock_in_Jupiter_Florida.jpg?v=1764949591"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Logo_Hat_Gravel_and_Basal_flat_bill_and_patch_on_dock_in_Jupiter_Florida.jpg?v=1764949591","width":2848}]
{"item":{"id":7697852366926,"title":"Miami Dolphins UV Lite Hat White \/ Teal \/ Orange HC SC","handle":"miami-dolphins-uv-lite-hat-white-teal-orange-hc-sc","description":null,"published_at":"2025-09-05T15:24:32-04:00","created_at":"2025-09-05T14:24:17-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870819848270,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147174","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Miami Dolphins UV Lite Hat White \/ Teal \/ Orange HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147174","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8816.heic?v=1757100225"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8816.heic?v=1757100225","options":["Title"],"media":[{"alt":null,"id":26474023551054,"position":1,"preview_image":{"aspect_ratio":1.0,"height":3024,"width":3024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8816.heic?v=1757100225"},"aspect_ratio":1.0,"height":3024,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8816.heic?v=1757100225","width":3024}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-04-12T07:12:27-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":298273636430,"handle":"blueline-dolphin-logo","updated_at":"2026-04-02T14:42:19-04:00","published_at":"2025-09-29T09:11:36-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Dolphin Logo","body_html":"\u003cp data-start=\"294\" data-end=\"333\"\u003e\u003cstrong data-start=\"294\" data-end=\"331\"\u003eThe Blueline Dolphin Logo T-Shirt\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"335\" data-end=\"492\"\u003eFins Up! Let’s go Dolphins. Our signature Blueline Surf \u0026amp; Paddle Co. logo gets a South Florida twist inspired by our favorite football team — the Dolphins.\u003c\/p\u003e\n\u003cp data-start=\"494\" data-end=\"660\"\u003eMade from soft, breathable cotton, this shirt keeps you comfortable for those Sundays cheering at your favorite spot or just living the laid-back Jupiter lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"662\" data-end=\"676\"\u003e\u003cstrong data-start=\"662\" data-end=\"674\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"677\" data-end=\"848\"\u003e\n\u003cli data-start=\"677\" data-end=\"724\"\u003e\n\u003cp data-start=\"679\" data-end=\"724\"\u003eClassic Dolphin x Blueline logo on the back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"725\" data-end=\"769\"\u003e\n\u003cp data-start=\"727\" data-end=\"769\"\u003ePremium, soft cotton for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"770\" data-end=\"802\"\u003e\n\u003cp data-start=\"772\" data-end=\"802\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"803\" data-end=\"848\"\u003e\n\u003cp data-start=\"805\" data-end=\"848\"\u003eA local favorite for game days and beyond\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"611\" data-end=\"865\"\u003e\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-09-29T09:12:12-04:00","alt":"Back view of Blueline Surf \u0026 Paddle Co. T-shirt featuring the dolphin logo design — inspired by the Jupiter, Florida ocean lifestyle.","width":960,"height":1200,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Dolfins.webp?v=1762383068"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2026-04-02T14:42:19-04:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. Game Day Gear, white hat and T-shirt featuring University of Florida colors and Blueline logo in orange and blue, inspired by Florida football game day..","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vjyolfckvdkncaln8l7g.jpg?v=1762384153"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":null,"id":26474023551054,"position":1,"preview_image":{"aspect_ratio":1.0,"height":3024,"width":3024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8816.heic?v=1757100225"},"aspect_ratio":1.0,"height":3024,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8816.heic?v=1757100225","width":3024}]
{"item":{"id":7559598637134,"title":"Florida Box UV Lite Frost \/ Steel \/ Steel LC","handle":"florida-box-uv-lite-frost-steel-steel-lc","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eFlorida Box UV Lite Frost \/ Steel \/ Steel LC\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2025-02-10T09:59:28-05:00","created_at":"2025-02-10T09:59:28-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42224215326798,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000055538","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Florida Box UV Lite Frost \/ Steel \/ Steel LC","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000055538","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jan_25-065.jpg?v=1753276387","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wdkgkj2nmpwheqcyvqp5.jpg?v=1768658818","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/eefef9zfdswzzcpjijyx.jpg?v=1768658818"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jan_25-065.jpg?v=1753276387","options":["Title"],"media":[{"alt":null,"id":25507770892366,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1069,"width":1069,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jan_25-065.jpg?v=1753276387"},"aspect_ratio":1.0,"height":1069,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jan_25-065.jpg?v=1753276387","width":1069},{"alt":null,"id":35108425891918,"position":2,"preview_image":{"aspect_ratio":1.001,"height":799,"width":800,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wdkgkj2nmpwheqcyvqp5.jpg?v=1768658818"},"aspect_ratio":1.001,"height":799,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wdkgkj2nmpwheqcyvqp5.jpg?v=1768658818","width":800},{"alt":null,"id":35108425924686,"position":3,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/eefef9zfdswzzcpjijyx.jpg?v=1768658818"},"aspect_ratio":1.0,"height":800,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/eefef9zfdswzzcpjijyx.jpg?v=1768658818","width":800}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eFlorida Box UV Lite Frost \/ Steel \/ Steel LC\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e \u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027977806,"handle":"womens","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":null,"id":25507770892366,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1069,"width":1069,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jan_25-065.jpg?v=1753276387"},"aspect_ratio":1.0,"height":1069,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jan_25-065.jpg?v=1753276387","width":1069},{"alt":null,"id":35108425891918,"position":2,"preview_image":{"aspect_ratio":1.001,"height":799,"width":800,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wdkgkj2nmpwheqcyvqp5.jpg?v=1768658818"},"aspect_ratio":1.001,"height":799,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wdkgkj2nmpwheqcyvqp5.jpg?v=1768658818","width":800},{"alt":null,"id":35108425924686,"position":3,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/eefef9zfdswzzcpjijyx.jpg?v=1768658818"},"aspect_ratio":1.0,"height":800,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/eefef9zfdswzzcpjijyx.jpg?v=1768658818","width":800}]
{"item":{"id":7857476632654,"title":"Blueline Script Hat – Navy\/White","handle":"blueline-script-hat-navy-white","description":"\u003cp data-start=\"166\" data-end=\"313\"\u003eTimeless, clean, and built for life on the water, the Blueline Script Hat in navy and white is a go-to piece for everyday wear in Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"315\" data-end=\"471\"\u003eFrom early morning boat runs to afternoons on the sandbar and evenings dockside, this hat brings that classic coastal look with the signature Blueline feel.\u003c\/p\u003e\n\u003ch3 data-section-id=\"193hqjf\" data-start=\"473\" data-end=\"499\"\u003eWhy You’ll Love It:\u003c\/h3\u003e\n\u003cul data-start=\"500\" data-end=\"756\"\u003e\n\u003cli data-section-id=\"biogo9\" data-start=\"500\" data-end=\"543\"\u003eStructured fit with a crisp navy finish\u003c\/li\u003e\n\u003cli data-section-id=\"1u08hot\" data-start=\"544\" data-end=\"601\"\u003eWhite script Blueline logo for a clean, standout look\u003c\/li\u003e\n\u003cli data-section-id=\"la4vm9\" data-start=\"602\" data-end=\"650\"\u003eBreathable design for hot South Florida days\u003c\/li\u003e\n\u003cli data-section-id=\"1o34dst\" data-start=\"651\" data-end=\"696\"\u003eAdjustable snapback for a comfortable fit\u003c\/li\u003e\n\u003cli data-section-id=\"psv6ub\" data-start=\"697\" data-end=\"756\"\u003eBuilt for boating, fishing, paddling, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"758\" data-end=\"979\"\u003eAt Blueline Surf \u0026amp; Paddle, we design gear that reflects the Jupiter lifestyle. As a trusted surf shop in Jupiter, Florida, everything we create is inspired by the water, the community, and the days that don’t need a plan.\u003c\/p\u003e\n\u003cp data-start=\"981\" data-end=\"1130\"\u003eIf you're searching for \u003cstrong data-start=\"1005\" data-end=\"1075\"\u003eJupiter Florida hats, surf shop hats, or coastal lifestyle apparel\u003c\/strong\u003e, this is one of those pieces that just works anywhere.\u003c\/p\u003e","published_at":"2026-03-20T15:02:52-04:00","created_at":"2026-03-20T14:53:58-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Floyd Fabrication Hats","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43559475871822,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000156323","requires_shipping":true,"taxable":true,"featured_image":{"id":47502954037326,"product_id":7857476632654,"position":1,"created_at":"2026-03-20T14:53:57-04:00","updated_at":"2026-03-21T11:58:26-04:00","alt":"Blueline Script Hat navy and white coastal snapback hat from surf shop in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-navy-white-jupiter-florida.jpg?v=1774108706","variant_ids":[43559475871822]},"available":true,"name":"Blueline Script Hat – Navy\/White","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000156323","featured_media":{"alt":"Blueline Script Hat navy and white coastal snapback hat from surf shop in Jupiter Florida","id":36700060778574,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-navy-white-jupiter-florida.jpg?v=1774108706"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-navy-white-jupiter-florida.jpg?v=1774108706"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-navy-white-jupiter-florida.jpg?v=1774108706","options":["Title"],"media":[{"alt":"Blueline Script Hat navy and white coastal snapback hat from surf shop in Jupiter Florida","id":36700060778574,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-navy-white-jupiter-florida.jpg?v=1774108706"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-navy-white-jupiter-florida.jpg?v=1774108706","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"166\" data-end=\"313\"\u003eTimeless, clean, and built for life on the water, the Blueline Script Hat in navy and white is a go-to piece for everyday wear in Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"315\" data-end=\"471\"\u003eFrom early morning boat runs to afternoons on the sandbar and evenings dockside, this hat brings that classic coastal look with the signature Blueline feel.\u003c\/p\u003e\n\u003ch3 data-section-id=\"193hqjf\" data-start=\"473\" data-end=\"499\"\u003eWhy You’ll Love It:\u003c\/h3\u003e\n\u003cul data-start=\"500\" data-end=\"756\"\u003e\n\u003cli data-section-id=\"biogo9\" data-start=\"500\" data-end=\"543\"\u003eStructured fit with a crisp navy finish\u003c\/li\u003e\n\u003cli data-section-id=\"1u08hot\" data-start=\"544\" data-end=\"601\"\u003eWhite script Blueline logo for a clean, standout look\u003c\/li\u003e\n\u003cli data-section-id=\"la4vm9\" data-start=\"602\" data-end=\"650\"\u003eBreathable design for hot South Florida days\u003c\/li\u003e\n\u003cli data-section-id=\"1o34dst\" data-start=\"651\" data-end=\"696\"\u003eAdjustable snapback for a comfortable fit\u003c\/li\u003e\n\u003cli data-section-id=\"psv6ub\" data-start=\"697\" data-end=\"756\"\u003eBuilt for boating, fishing, paddling, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"758\" data-end=\"979\"\u003eAt Blueline Surf \u0026amp; Paddle, we design gear that reflects the Jupiter lifestyle. As a trusted surf shop in Jupiter, Florida, everything we create is inspired by the water, the community, and the days that don’t need a plan.\u003c\/p\u003e\n\u003cp data-start=\"981\" data-end=\"1130\"\u003eIf you're searching for \u003cstrong data-start=\"1005\" data-end=\"1075\"\u003eJupiter Florida hats, surf shop hats, or coastal lifestyle apparel\u003c\/strong\u003e, this is one of those pieces that just works anywhere.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-14T07:13:49-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"Blueline Script Hat navy and white coastal snapback hat from surf shop in Jupiter Florida","id":36700060778574,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-navy-white-jupiter-florida.jpg?v=1774108706"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-script-hat-navy-white-jupiter-florida.jpg?v=1774108706","width":2848}]
{"item":{"id":7853781221454,"title":"Youth Rod and Reel Hat – White","handle":"youth-rod-and-reel-hat-white","description":"\u003cp data-start=\"288\" data-end=\"440\"\u003eBuilt for young anglers and water lovers, the Youth Rod and Reel Hat in white brings classic coastal fishing style to everyday life in Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"442\" data-end=\"594\"\u003eWith a clean design and fishing-inspired graphic, this hat is perfect for early mornings on the dock, afternoons on the boat, and everything in between.\u003c\/p\u003e\n\u003ch3 data-section-id=\"pdzka9\" data-start=\"596\" data-end=\"623\"\u003eWhy They’ll Love It:\u003c\/h3\u003e\n\u003cul data-start=\"624\" data-end=\"867\"\u003e\n\u003cli data-section-id=\"17i5gzm\" data-start=\"624\" data-end=\"666\"\u003eComfortable youth fit for all-day wear\u003c\/li\u003e\n\u003cli data-section-id=\"89ui6u\" data-start=\"667\" data-end=\"724\"\u003eLightweight and breathable for hot South Florida days\u003c\/li\u003e\n\u003cli data-section-id=\"8yyf9y\" data-start=\"725\" data-end=\"771\"\u003eCrisp white color for a clean coastal look\u003c\/li\u003e\n\u003cli data-section-id=\"7fncj6\" data-start=\"772\" data-end=\"830\"\u003eRod and reel graphic inspired by local fishing culture\u003c\/li\u003e\n\u003cli data-section-id=\"22wp5w\" data-start=\"831\" data-end=\"867\"\u003eAdjustable fit to grow with them\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"869\" data-end=\"1069\"\u003eAt Blueline Surf \u0026amp; Paddle, we’re all about life on the water. As a trusted surf shop in Jupiter, Florida, our gear reflects everything from paddling and surfing to fishing and family days on the boat.\u003c\/p\u003e\n\u003cp data-start=\"1071\" data-end=\"1231\"\u003eIf you're searching for \u003cstrong data-start=\"1095\" data-end=\"1196\"\u003ekids fishing hats in Jupiter Florida, youth surf shop apparel, or coastal lifestyle gear for kids\u003c\/strong\u003e, this is a perfect everyday go-to.\u003c\/p\u003e","published_at":"2026-03-19T09:16:28-04:00","created_at":"2026-03-19T09:11:44-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Kids' - Hats","tags":[],"price":2999,"price_min":2999,"price_max":2999,"available":true,"price_varies":false,"compare_at_price":2999,"compare_at_price_min":2999,"compare_at_price_max":2999,"compare_at_price_varies":false,"variants":[{"id":43534930837582,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000155868","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Youth Rod and Reel Hat – White","public_title":null,"options":["Default Title"],"price":2999,"weight":0,"compare_at_price":2999,"inventory_management":"shopify","barcode":"210000155868","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/youth-rod-reel-hat-white-jupiter-florida.jpg?v=1774112623"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/youth-rod-reel-hat-white-jupiter-florida.jpg?v=1774112623","options":["Title"],"media":[{"alt":"Youth rod and reel hat white coastal kids fishing hat from surf shop in Jupiter Florida","id":36666790510670,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/youth-rod-reel-hat-white-jupiter-florida.jpg?v=1774112623"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/youth-rod-reel-hat-white-jupiter-florida.jpg?v=1774112623","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"288\" data-end=\"440\"\u003eBuilt for young anglers and water lovers, the Youth Rod and Reel Hat in white brings classic coastal fishing style to everyday life in Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"442\" data-end=\"594\"\u003eWith a clean design and fishing-inspired graphic, this hat is perfect for early mornings on the dock, afternoons on the boat, and everything in between.\u003c\/p\u003e\n\u003ch3 data-section-id=\"pdzka9\" data-start=\"596\" data-end=\"623\"\u003eWhy They’ll Love It:\u003c\/h3\u003e\n\u003cul data-start=\"624\" data-end=\"867\"\u003e\n\u003cli data-section-id=\"17i5gzm\" data-start=\"624\" data-end=\"666\"\u003eComfortable youth fit for all-day wear\u003c\/li\u003e\n\u003cli data-section-id=\"89ui6u\" data-start=\"667\" data-end=\"724\"\u003eLightweight and breathable for hot South Florida days\u003c\/li\u003e\n\u003cli data-section-id=\"8yyf9y\" data-start=\"725\" data-end=\"771\"\u003eCrisp white color for a clean coastal look\u003c\/li\u003e\n\u003cli data-section-id=\"7fncj6\" data-start=\"772\" data-end=\"830\"\u003eRod and reel graphic inspired by local fishing culture\u003c\/li\u003e\n\u003cli data-section-id=\"22wp5w\" data-start=\"831\" data-end=\"867\"\u003eAdjustable fit to grow with them\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"869\" data-end=\"1069\"\u003eAt Blueline Surf \u0026amp; Paddle, we’re all about life on the water. As a trusted surf shop in Jupiter, Florida, our gear reflects everything from paddling and surfing to fishing and family days on the boat.\u003c\/p\u003e\n\u003cp data-start=\"1071\" data-end=\"1231\"\u003eIf you're searching for \u003cstrong data-start=\"1095\" data-end=\"1196\"\u003ekids fishing hats in Jupiter Florida, youth surf shop apparel, or coastal lifestyle gear for kids\u003c\/strong\u003e, this is a perfect everyday go-to.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":285020029006,"handle":"kids","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-10-07T11:58:54-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids Apparel","body_html":"\u003cp\u003eLet your little ones embrace the spirit of adventure with the Blueline Surf and Paddle Co. Kids Collection! Designed for active young explorers, our collection features fun and functional apparel perfect for days spent at the beach, in the water, or exploring the great outdoors. From vibrant swimwear and comfy t-shirts to durable shorts and sun-protective clothing, every piece is crafted from high-quality, kid-friendly materials that stand up to the rigors of play.\u003c\/p\u003e\n\u003cp\u003eWith playful designs and the signature Blueline logo, your kids will love sporting gear that celebrates the joy of the coastal lifestyle. Gear them up for endless summer adventures and watch them make memories in style! Shop our \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-t-shirts\" title=\"Blueline Kids T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-uv-sun-shirts\" title=\"Blueline UV Sun Shirts\"\u003eUV shirts\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-hats\" title=\"Blueline Kids Hats\"\u003eHats\u003c\/a\u003e here!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:58:53-04:00","alt":"Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210504_Panas-9848_13a0126f-990a-4601-b127-6d08a727e0da.jpg?v=1763589009"}},{"id":285019897934,"handle":"kids-hats","updated_at":"2026-04-15T11:41:14-04:00","published_at":"2024-10-07T11:56:35-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids Hats","body_html":"\u003cp\u003eProtect your little ones from the sun while keeping them stylish with Blueline Surf and Paddle Co.'s Kids' Hats! Perfect for beach outings, pool days, and outdoor adventures, these hats offer essential sun protection without compromising on fun. Made with comfortable, lightweight materials, our kids' hats are designed to fit securely and comfortably, so your little adventurers can focus on play.\u003c\/p\u003e\n\u003cp\u003eFeaturing vibrant colors and playful designs that showcase the iconic Blueline logo, these hats are a must-have accessory for every young explorer. Equip your kids with the perfect blend of style and protection, and let them enjoy every moment under the sun!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:56:34-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/211219_Panas-8558_6247652b-c76c-4462-ac35-c798605f5778.jpg?v=1728316595"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"Youth rod and reel hat white coastal kids fishing hat from surf shop in Jupiter Florida","id":36666790510670,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/youth-rod-reel-hat-white-jupiter-florida.jpg?v=1774112623"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/youth-rod-reel-hat-white-jupiter-florida.jpg?v=1774112623","width":2848}]
{"item":{"id":7677397434446,"title":"Youth Florida Flag Slate \/ Stone","handle":"youth-florida-flag-slate-stone","description":null,"published_at":"2025-08-13T11:18:20-04:00","created_at":"2025-08-13T11:15:10-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Kids' - Hats","tags":[],"price":2999,"price_min":2999,"price_max":2999,"available":false,"price_varies":false,"compare_at_price":2999,"compare_at_price_min":2999,"compare_at_price_max":2999,"compare_at_price_varies":false,"variants":[{"id":42781682663502,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000140177","requires_shipping":true,"taxable":true,"featured_image":{"id":34855826784334,"product_id":7677397434446,"position":1,"created_at":"2025-08-13T11:15:05-04:00","updated_at":"2025-08-13T11:15:08-04:00","alt":null,"width":2048,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/numyj4nldrqklnpitjxv.jpg?v=1755098108","variant_ids":[42781682663502]},"available":false,"name":"Youth Florida Flag Slate \/ Stone","public_title":null,"options":["Default Title"],"price":2999,"weight":0,"compare_at_price":2999,"inventory_management":"shopify","barcode":"210000140177","featured_media":{"alt":null,"id":26329016533070,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/numyj4nldrqklnpitjxv.jpg?v=1755098108"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/numyj4nldrqklnpitjxv.jpg?v=1755098108"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/numyj4nldrqklnpitjxv.jpg?v=1755098108","options":["Title"],"media":[{"alt":null,"id":26329016533070,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/numyj4nldrqklnpitjxv.jpg?v=1755098108"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/numyj4nldrqklnpitjxv.jpg?v=1755098108","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020029006,"handle":"kids","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-10-07T11:58:54-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids Apparel","body_html":"\u003cp\u003eLet your little ones embrace the spirit of adventure with the Blueline Surf and Paddle Co. Kids Collection! Designed for active young explorers, our collection features fun and functional apparel perfect for days spent at the beach, in the water, or exploring the great outdoors. From vibrant swimwear and comfy t-shirts to durable shorts and sun-protective clothing, every piece is crafted from high-quality, kid-friendly materials that stand up to the rigors of play.\u003c\/p\u003e\n\u003cp\u003eWith playful designs and the signature Blueline logo, your kids will love sporting gear that celebrates the joy of the coastal lifestyle. Gear them up for endless summer adventures and watch them make memories in style! Shop our \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-t-shirts\" title=\"Blueline Kids T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-uv-sun-shirts\" title=\"Blueline UV Sun Shirts\"\u003eUV shirts\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-hats\" title=\"Blueline Kids Hats\"\u003eHats\u003c\/a\u003e here!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:58:53-04:00","alt":"Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210504_Panas-9848_13a0126f-990a-4601-b127-6d08a727e0da.jpg?v=1763589009"}},{"id":285019897934,"handle":"kids-hats","updated_at":"2026-04-15T11:41:14-04:00","published_at":"2024-10-07T11:56:35-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids Hats","body_html":"\u003cp\u003eProtect your little ones from the sun while keeping them stylish with Blueline Surf and Paddle Co.'s Kids' Hats! Perfect for beach outings, pool days, and outdoor adventures, these hats offer essential sun protection without compromising on fun. Made with comfortable, lightweight materials, our kids' hats are designed to fit securely and comfortably, so your little adventurers can focus on play.\u003c\/p\u003e\n\u003cp\u003eFeaturing vibrant colors and playful designs that showcase the iconic Blueline logo, these hats are a must-have accessory for every young explorer. Equip your kids with the perfect blend of style and protection, and let them enjoy every moment under the sun!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:56:34-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/211219_Panas-8558_6247652b-c76c-4462-ac35-c798605f5778.jpg?v=1728316595"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":null,"id":26329016533070,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/numyj4nldrqklnpitjxv.jpg?v=1755098108"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/numyj4nldrqklnpitjxv.jpg?v=1755098108","width":2048}]
{"item":{"id":7729388716110,"title":"Triangle Lighthouse Hat Navy\/Avocado Red HC FL","handle":"triangle-lighthouse-hat-navy-avocado-red-hc-fl","description":null,"published_at":"2025-10-10T09:43:01-04:00","created_at":"2025-10-10T09:34:52-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43017704734798,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142966","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Triangle Lighthouse Hat Navy\/Avocado Red HC FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142966","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0338.jpg?v=1760103749"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0338.jpg?v=1760103749","options":["Title"],"media":[{"alt":null,"id":26853307318350,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0338.jpg?v=1760103749"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0338.jpg?v=1760103749","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":null,"id":26853307318350,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0338.jpg?v=1760103749"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0338.jpg?v=1760103749","width":2848}]
{"item":{"id":7729390583886,"title":"Triangle Lighthouse Hat Black \/ Pink HC FL","handle":"triangle-lighthouse-hat-black-pink-hc-fl","description":null,"published_at":"2025-10-10T09:45:26-04:00","created_at":"2025-10-10T09:35:39-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43017707192398,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142965","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Triangle Lighthouse Hat Black \/ Pink HC FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142965","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0335.jpg?v=1760103914"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0335.jpg?v=1760103914","options":["Title"],"media":[{"alt":null,"id":26853434916942,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0335.jpg?v=1760103914"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0335.jpg?v=1760103914","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":null,"id":26853434916942,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0335.jpg?v=1760103914"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0335.jpg?v=1760103914","width":2848}]
{"item":{"id":7828097073230,"title":"Skiff Hat w\/Rope – Twilight | Blueline Surf \u0026 Paddle Jupiter Florida","handle":"skiff-hat-w-rope-twilight-hc-sc","description":"\u003ch3 data-start=\"837\" data-end=\"868\"\u003eSkiff Hat w\/Rope – Twilight\u003c\/h3\u003e\n\u003cp data-start=\"870\" data-end=\"906\"\u003eBuilt for slow drifts and long runs.\u003c\/p\u003e\n\u003cp data-start=\"908\" data-end=\"1051\"\u003eThe Skiff Hat in twilight navy features a structured profile, classic rope detail across the bill, and a vintage-inspired Blueline patch front.\u003c\/p\u003e\n\u003cp data-start=\"1053\" data-end=\"1078\"\u003eClean lines. No nonsense.\u003c\/p\u003e\n\u003cp data-start=\"1080\" data-end=\"1088\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1090\" data-end=\"1227\"\u003e• Structured mid-profile fit\u003cbr data-start=\"1118\" data-end=\"1121\"\u003e• Twilight navy crown\u003cbr data-start=\"1142\" data-end=\"1145\"\u003e• Vintage Blueline patch\u003cbr data-start=\"1169\" data-end=\"1172\"\u003e• Classic rope accent\u003cbr data-start=\"1193\" data-end=\"1196\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1229\" data-end=\"1314\"\u003eMade for skiff mornings, dock conversations, and long afternoons on the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1486\"\u003eDesigned in Jupiter, Florida and inspired by the boating culture surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T14:25:08-05:00","created_at":"2026-02-13T13:17:25-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43444024672334,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000153636","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Skiff Hat w\/Rope – Twilight | Blueline Surf \u0026 Paddle Jupiter Florida","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000153636","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-twilight-jupiter-florida.jpg?v=1771862542"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-twilight-jupiter-florida.jpg?v=1771862542","options":["Title"],"media":[{"alt":"Blueline Skiff rope hat in twilight navy photographed along the Intracoastal in Jupiter Florida","id":36082071044174,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-twilight-jupiter-florida.jpg?v=1771862542"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-twilight-jupiter-florida.jpg?v=1771862542","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"837\" data-end=\"868\"\u003eSkiff Hat w\/Rope – Twilight\u003c\/h3\u003e\n\u003cp data-start=\"870\" data-end=\"906\"\u003eBuilt for slow drifts and long runs.\u003c\/p\u003e\n\u003cp data-start=\"908\" data-end=\"1051\"\u003eThe Skiff Hat in twilight navy features a structured profile, classic rope detail across the bill, and a vintage-inspired Blueline patch front.\u003c\/p\u003e\n\u003cp data-start=\"1053\" data-end=\"1078\"\u003eClean lines. No nonsense.\u003c\/p\u003e\n\u003cp data-start=\"1080\" data-end=\"1088\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1090\" data-end=\"1227\"\u003e• Structured mid-profile fit\u003cbr data-start=\"1118\" data-end=\"1121\"\u003e• Twilight navy crown\u003cbr data-start=\"1142\" data-end=\"1145\"\u003e• Vintage Blueline patch\u003cbr data-start=\"1169\" data-end=\"1172\"\u003e• Classic rope accent\u003cbr data-start=\"1193\" data-end=\"1196\"\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1229\" data-end=\"1314\"\u003eMade for skiff mornings, dock conversations, and long afternoons on the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1486\"\u003eDesigned in Jupiter, Florida and inspired by the boating culture surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-14T07:13:49-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-04-15T17:04:49-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Blueline’s Signature Performance Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"Blueline Skiff rope hat in twilight navy photographed along the Intracoastal in Jupiter Florida","id":36082071044174,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-twilight-jupiter-florida.jpg?v=1771862542"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-skiff-rope-hat-twilight-jupiter-florida.jpg?v=1771862542","width":2848}]
{"item":{"id":7492843601998,"title":"OG TriTech White HC FL 2376_001","handle":"og-tritech-white-hc-fl-2376_001","description":"OG TriTech White HC FL 2376_001","published_at":"2024-11-09T14:58:02-05:00","created_at":"2024-10-25T19:58:06-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41964470960206,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000098258","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG TriTech White HC FL 2376_001","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000098258","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_252.jpg?v=1731418692","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz.png?v=1729900688","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi.png?v=1729900688","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz_8ed505b9-56cc-481b-8557-a8ea7a10c581.png?v=1764765331","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi_e574150f-54cb-4456-a8da-4a3d01b664d6.png?v=1764765332"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_252.jpg?v=1731418692","options":["Title"],"media":[{"alt":null,"id":25036367626318,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_252.jpg?v=1731418692"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_252.jpg?v=1731418692","width":2048},{"alt":"OG TriTech White HC FL 2376_001","id":24937027338318,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz.png?v=1729900688"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz.png?v=1729900688","width":300},{"alt":"OG TriTech White HC FL 2376_001","id":24937027371086,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi.png?v=1729900688"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi.png?v=1729900688","width":300},{"alt":null,"id":31682917072974,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz_8ed505b9-56cc-481b-8557-a8ea7a10c581.png?v=1764765331"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz_8ed505b9-56cc-481b-8557-a8ea7a10c581.png?v=1764765331","width":1080},{"alt":null,"id":31682918121550,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi_e574150f-54cb-4456-a8da-4a3d01b664d6.png?v=1764765332"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi_e574150f-54cb-4456-a8da-4a3d01b664d6.png?v=1764765332","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"OG TriTech White HC FL 2376_001"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":null,"id":25036367626318,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_252.jpg?v=1731418692"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_252.jpg?v=1731418692","width":2048},{"alt":"OG TriTech White HC FL 2376_001","id":24937027338318,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz.png?v=1729900688"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz.png?v=1729900688","width":300},{"alt":"OG TriTech White HC FL 2376_001","id":24937027371086,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi.png?v=1729900688"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi.png?v=1729900688","width":300},{"alt":null,"id":31682917072974,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz_8ed505b9-56cc-481b-8557-a8ea7a10c581.png?v=1764765331"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/s6ydrccy2ge12dw1kylz_8ed505b9-56cc-481b-8557-a8ea7a10c581.png?v=1764765331","width":1080},{"alt":null,"id":31682918121550,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi_e574150f-54cb-4456-a8da-4a3d01b664d6.png?v=1764765332"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/k0oqmzibrsmsfbh2ktzi_e574150f-54cb-4456-a8da-4a3d01b664d6.png?v=1764765332","width":1080}]
{"item":{"id":7735256744014,"title":"OG Blueline UV Lite Hat – White\/Black","handle":"og-blueline-uv-lite-hat-white-black","description":"\u003cp data-start=\"581\" data-end=\"858\"\u003eThe OG Blueline UV Lite Hat in White\/Black is built for long days in the sun and on the water. Featuring a lightweight UV Lite front panel, breathable mesh back, and our signature Blueline Surf \u0026amp; Paddle Co. patch, this hat delivers performance comfort with clean coastal style.\u003c\/p\u003e\n\u003cp data-start=\"860\" data-end=\"1104\"\u003eDesigned for paddling, boating, beach days, and everyday Jupiter living, it’s a go-to choice when you want sun protection without sacrificing style. Durable, quick-drying, and made to move—this hat represents the best of the Blueline lifestyle.\u003c\/p\u003e","published_at":"2025-10-15T15:07:57-04:00","created_at":"2025-10-15T15:01:17-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["$20","hat","mens"],"price":2000,"price_min":2000,"price_max":2000,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041296089166,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136251","requires_shipping":true,"taxable":true,"featured_image":{"id":35764723220558,"product_id":7735256744014,"position":1,"created_at":"2025-10-15T15:01:14-04:00","updated_at":"2025-12-05T14:01:42-05:00","alt":"Blueline OG UV Lite Hat in White and Black with signature patch on dock in Jupiter Florida – front view","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302","variant_ids":[43041296089166]},"available":false,"name":"OG Blueline UV Lite Hat – White\/Black","public_title":null,"options":["Default Title"],"price":2000,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136251","featured_media":{"alt":"Blueline OG UV Lite Hat in White and Black with signature patch on dock in Jupiter Florida – front view","id":27090536300622,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302","options":["Title"],"media":[{"alt":"Blueline OG UV Lite Hat in White and Black with signature patch on dock in Jupiter Florida – front view","id":27090536300622,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"581\" data-end=\"858\"\u003eThe OG Blueline UV Lite Hat in White\/Black is built for long days in the sun and on the water. Featuring a lightweight UV Lite front panel, breathable mesh back, and our signature Blueline Surf \u0026amp; Paddle Co. patch, this hat delivers performance comfort with clean coastal style.\u003c\/p\u003e\n\u003cp data-start=\"860\" data-end=\"1104\"\u003eDesigned for paddling, boating, beach days, and everyday Jupiter living, it’s a go-to choice when you want sun protection without sacrificing style. Durable, quick-drying, and made to move—this hat represents the best of the Blueline lifestyle.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-04-02T14:42:19-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. This collection features a hand picked lineup of our Blueline Surf and Paddle Co. hats. Someare performance truckers, and flat bills—all designed for life in Jupiter and built for the coastal lifestyle. Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":301888077902,"handle":"holiday-sale","updated_at":"2026-04-02T14:42:20-04:00","published_at":"2025-12-20T12:05:06-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"web","title":"Blueline Holiday Sale – Women’s Crops, Men’s T-Shirts \u0026 Hats","body_html":"\u003cp data-start=\"481\" data-end=\"733\"\u003eCelebrate the season, coastal-style. Shop the \u003cstrong data-start=\"527\" data-end=\"544\"\u003eBlueline Sale\u003c\/strong\u003e featuring women’s crop t-shirts, men’s graphic t-shirts, and best-selling Blueline hats. Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
[{"alt":"Blueline OG UV Lite Hat in White and Black with signature patch on dock in Jupiter Florida – front view","id":27090536300622,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302","width":2848}]
{"item":{"id":7773705437262,"title":"OG Blueline Logo Hat Flat Bill – Dark Loden\/Loden","handle":"og-blueline-logo-hat-dark-loden-flat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe OG Blueline Logo Hat in Dark Loden\/Loden delivers clean style with an everyday outdoor feel. Built with a structured flat bill, tonal mesh back, and our signature Blueline patch, this hat is a go-to for boat days, fishing sessions, and repping Jupiter, Florida with a subtle, earthy look.\u003c\/p\u003e","published_at":"2025-12-04T11:30:22-05:00","created_at":"2025-11-26T07:53:42-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - CAPTEUR Flat","tags":["flat brim","Hat","Trucker Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43182745681998,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150403","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo Hat Flat Bill – Dark Loden\/Loden","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150403","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314","options":["Title"],"media":[{"alt":"OG Blueline dark loden flat bill hat on dock in Jupiter Florida","id":31885628670030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe OG Blueline Logo Hat in Dark Loden\/Loden delivers clean style with an everyday outdoor feel. Built with a structured flat bill, tonal mesh back, and our signature Blueline patch, this hat is a go-to for boat days, fishing sessions, and repping Jupiter, Florida with a subtle, earthy look.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-04-14T07:13:49-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"OG Blueline dark loden flat bill hat on dock in Jupiter Florida","id":31885628670030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314","width":2848}]
{"item":{"id":7492504813646,"title":"OG All Navy UV \/ Carolina Patch LC C 1803_002","handle":"og-all-navy-uv-carolina-patch-lc-c-1803_002-1","description":"OG All Navy UV \/ Carolina Patch LC C 1803_002","published_at":"2024-11-09T14:57:06-05:00","created_at":"2024-10-25T13:03:52-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962534502478,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000079274","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG All Navy UV \/ Carolina Patch LC C 1803_002","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000079274","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_237_96299739-f76d-46ec-9026-5e07bebd8455.jpg?v=1731951035","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zamlyo1tq4feoyfheoky_e667272c-fde9-435f-b87a-c4c3dfa72705.png?v=1729875834","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cibfrb7e36n9ikffjhiu_e3c27d3a-d344-4c8d-890e-68835ed75e6c.png?v=1729875834","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vcbsjbevkin3hkyc3wes_b1d2368f-717e-4e68-ab43-b6f386b647a8.png?v=1729875834","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/n6agjdls3hiakhfqrqo3_ebcb2769-9874-4f41-9faf-68586b60c27c.png?v=1729875835","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zamlyo1tq4feoyfheoky.png?v=1764857517","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cibfrb7e36n9ikffjhiu.png?v=1764857517","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vcbsjbevkin3hkyc3wes.png?v=1764857517","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/n6agjdls3hiakhfqrqo3.png?v=1764857518"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_237_96299739-f76d-46ec-9026-5e07bebd8455.jpg?v=1731951035","options":["Title"],"media":[{"alt":null,"id":25077311963214,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_237_96299739-f76d-46ec-9026-5e07bebd8455.jpg?v=1731951035"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_237_96299739-f76d-46ec-9026-5e07bebd8455.jpg?v=1731951035","width":2048},{"alt":"OG All Navy UV \/ Carolina Patch LC C 1803_002","id":24933865553998,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zamlyo1tq4feoyfheoky_e667272c-fde9-435f-b87a-c4c3dfa72705.png?v=1729875834"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zamlyo1tq4feoyfheoky_e667272c-fde9-435f-b87a-c4c3dfa72705.png?v=1729875834","width":300},{"alt":"OG All Navy UV \/ Carolina Patch LC C 1803_002","id":24933865586766,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cibfrb7e36n9ikffjhiu_e3c27d3a-d344-4c8d-890e-68835ed75e6c.png?v=1729875834"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cibfrb7e36n9ikffjhiu_e3c27d3a-d344-4c8d-890e-68835ed75e6c.png?v=1729875834","width":300},{"alt":"OG All Navy UV \/ Carolina Patch LC C 1803_002","id":24933865619534,"position":4,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vcbsjbevkin3hkyc3wes_b1d2368f-717e-4e68-ab43-b6f386b647a8.png?v=1729875834"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vcbsjbevkin3hkyc3wes_b1d2368f-717e-4e68-ab43-b6f386b647a8.png?v=1729875834","width":300},{"alt":"OG All Navy UV \/ Carolina Patch LC C 1803_002","id":24933865652302,"position":5,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/n6agjdls3hiakhfqrqo3_ebcb2769-9874-4f41-9faf-68586b60c27c.png?v=1729875835"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/n6agjdls3hiakhfqrqo3_ebcb2769-9874-4f41-9faf-68586b60c27c.png?v=1729875835","width":300},{"alt":null,"id":31873709572174,"position":6,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zamlyo1tq4feoyfheoky.png?v=1764857517"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zamlyo1tq4feoyfheoky.png?v=1764857517","width":1080},{"alt":null,"id":31873709604942,"position":7,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cibfrb7e36n9ikffjhiu.png?v=1764857517"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cibfrb7e36n9ikffjhiu.png?v=1764857517","width":1080},{"alt":null,"id":31873709637710,"position":8,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vcbsjbevkin3hkyc3wes.png?v=1764857517"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vcbsjbevkin3hkyc3wes.png?v=1764857517","width":1080},{"alt":null,"id":31873709670478,"position":9,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/n6agjdls3hiakhfqrqo3.png?v=1764857518"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/n6agjdls3hiakhfqrqo3.png?v=1764857518","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"OG All Navy UV \/ Carolina Patch LC C 1803_002"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":null,"id":25077311963214,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_237_96299739-f76d-46ec-9026-5e07bebd8455.jpg?v=1731951035"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_237_96299739-f76d-46ec-9026-5e07bebd8455.jpg?v=1731951035","width":2048},{"alt":"OG All Navy UV \/ Carolina Patch LC C 1803_002","id":24933865553998,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zamlyo1tq4feoyfheoky_e667272c-fde9-435f-b87a-c4c3dfa72705.png?v=1729875834"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zamlyo1tq4feoyfheoky_e667272c-fde9-435f-b87a-c4c3dfa72705.png?v=1729875834","width":300},{"alt":"OG All Navy UV \/ Carolina Patch LC C 1803_002","id":24933865586766,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cibfrb7e36n9ikffjhiu_e3c27d3a-d344-4c8d-890e-68835ed75e6c.png?v=1729875834"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cibfrb7e36n9ikffjhiu_e3c27d3a-d344-4c8d-890e-68835ed75e6c.png?v=1729875834","width":300},{"alt":"OG All Navy UV \/ Carolina Patch LC C 1803_002","id":24933865619534,"position":4,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vcbsjbevkin3hkyc3wes_b1d2368f-717e-4e68-ab43-b6f386b647a8.png?v=1729875834"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vcbsjbevkin3hkyc3wes_b1d2368f-717e-4e68-ab43-b6f386b647a8.png?v=1729875834","width":300},{"alt":"OG All Navy UV \/ Carolina Patch LC C 1803_002","id":24933865652302,"position":5,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/n6agjdls3hiakhfqrqo3_ebcb2769-9874-4f41-9faf-68586b60c27c.png?v=1729875835"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/n6agjdls3hiakhfqrqo3_ebcb2769-9874-4f41-9faf-68586b60c27c.png?v=1729875835","width":300},{"alt":null,"id":31873709572174,"position":6,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zamlyo1tq4feoyfheoky.png?v=1764857517"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/zamlyo1tq4feoyfheoky.png?v=1764857517","width":1080},{"alt":null,"id":31873709604942,"position":7,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cibfrb7e36n9ikffjhiu.png?v=1764857517"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cibfrb7e36n9ikffjhiu.png?v=1764857517","width":1080},{"alt":null,"id":31873709637710,"position":8,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vcbsjbevkin3hkyc3wes.png?v=1764857517"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vcbsjbevkin3hkyc3wes.png?v=1764857517","width":1080},{"alt":null,"id":31873709670478,"position":9,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/n6agjdls3hiakhfqrqo3.png?v=1764857518"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/n6agjdls3hiakhfqrqo3.png?v=1764857518","width":1080}]
{"item":{"id":7697852596302,"title":"Miami Dolphins UV Lite Hat Navy \/ Teal \/ Orange HC SC","handle":"miami-dolphins-uv-lite-hat-navy-teal-orange-hc-sc","description":null,"published_at":"2025-09-05T15:32:17-04:00","created_at":"2025-09-05T14:25:24-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870820077646,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147175","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Miami Dolphins UV Lite Hat Navy \/ Teal \/ Orange HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147175","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0040.jpg?v=1757100715"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0040.jpg?v=1757100715","options":["Title"],"media":[{"alt":null,"id":26474039017550,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0040.jpg?v=1757100715"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0040.jpg?v=1757100715","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-04-12T07:12:27-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":298273636430,"handle":"blueline-dolphin-logo","updated_at":"2026-04-02T14:42:19-04:00","published_at":"2025-09-29T09:11:36-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Dolphin Logo","body_html":"\u003cp data-start=\"294\" data-end=\"333\"\u003e\u003cstrong data-start=\"294\" data-end=\"331\"\u003eThe Blueline Dolphin Logo T-Shirt\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"335\" data-end=\"492\"\u003eFins Up! Let’s go Dolphins. Our signature Blueline Surf \u0026amp; Paddle Co. logo gets a South Florida twist inspired by our favorite football team — the Dolphins.\u003c\/p\u003e\n\u003cp data-start=\"494\" data-end=\"660\"\u003eMade from soft, breathable cotton, this shirt keeps you comfortable for those Sundays cheering at your favorite spot or just living the laid-back Jupiter lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"662\" data-end=\"676\"\u003e\u003cstrong data-start=\"662\" data-end=\"674\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"677\" data-end=\"848\"\u003e\n\u003cli data-start=\"677\" data-end=\"724\"\u003e\n\u003cp data-start=\"679\" data-end=\"724\"\u003eClassic Dolphin x Blueline logo on the back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"725\" data-end=\"769\"\u003e\n\u003cp data-start=\"727\" data-end=\"769\"\u003ePremium, soft cotton for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"770\" data-end=\"802\"\u003e\n\u003cp data-start=\"772\" data-end=\"802\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"803\" data-end=\"848\"\u003e\n\u003cp data-start=\"805\" data-end=\"848\"\u003eA local favorite for game days and beyond\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"611\" data-end=\"865\"\u003e\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-09-29T09:12:12-04:00","alt":"Back view of Blueline Surf \u0026 Paddle Co. T-shirt featuring the dolphin logo design — inspired by the Jupiter, Florida ocean lifestyle.","width":960,"height":1200,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Dolfins.webp?v=1762383068"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2026-04-02T14:42:19-04:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. Game Day Gear, white hat and T-shirt featuring University of Florida colors and Blueline logo in orange and blue, inspired by Florida football game day..","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vjyolfckvdkncaln8l7g.jpg?v=1762384153"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":null,"id":26474039017550,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0040.jpg?v=1757100715"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0040.jpg?v=1757100715","width":2848}]
{"item":{"id":7828096254030,"title":"Jupiter Lite Hat – Stickleaf Camo | Blueline Surf \u0026 Paddle Jupiter Florida","handle":"jupiter-lite-hat-stickleaf-camo-hc-sc","description":"\u003ch3 data-start=\"864\" data-end=\"901\"\u003eJupiter Lite Hat – Stickleaf Camo\u003c\/h3\u003e\n\u003cp data-start=\"903\" data-end=\"928\"\u003eLocal name. Coastal edge.\u003c\/p\u003e\n\u003cp data-start=\"496\" data-end=\"533\"\u003e\u003cstrong data-start=\"496\" data-end=\"533\"\u003eJupiter Lite Hat – Stickleaf Camo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"535\" data-end=\"560\"\u003eLocal name. Coastal edge.\u003c\/p\u003e\n\u003cp data-start=\"562\" data-end=\"679\"\u003eThe Jupiter Lite Hat in Stickleaf Camo blends outdoor utility with hometown pride in a clean mid-profile trucker fit.\u003c\/p\u003e\n\u003cp data-start=\"681\" data-end=\"951\"\u003eThe Stickleaf camo pattern features layered oak tree bark, natural branches, green leaves, and brown fallen leaves woven into a detailed woodland-style design. Each hat has a slightly unique mix of bark, leaves, and branch elements, giving every piece its own character.\u003c\/p\u003e\n\u003cp data-start=\"953\" data-end=\"961\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"963\" data-end=\"1216\"\u003e• Stickleaf camo cotton twill front\u003cbr data-start=\"998\" data-end=\"1001\"\u003e• Black trucker mesh back\u003cbr data-start=\"1026\" data-end=\"1029\"\u003e• Mid crown adjustable fit\u003cbr data-start=\"1055\" data-end=\"1058\"\u003e• 5-panel design\u003cbr data-start=\"1074\" data-end=\"1077\"\u003e• Half structured build\u003cbr data-start=\"1100\" data-end=\"1103\"\u003e• Mid-curve visor\u003cbr data-start=\"1120\" data-end=\"1123\"\u003e• Woven Jupiter label with merrowed edge\u003cbr data-start=\"1163\" data-end=\"1166\"\u003e• Black trucker rope detail\u003cbr data-start=\"1193\" data-end=\"1196\"\u003e• Snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1218\" data-end=\"1344\"\u003eThis hat leans outdoors. Built for early boat launches, backwater runs, dock afternoons, and long days along the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1346\" data-end=\"1518\"\u003eDesigned in Jupiter, Florida and inspired by the coastal lifestyle surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T14:11:39-05:00","created_at":"2026-02-13T13:12:27-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43444020674638,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000153635","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Jupiter Lite Hat – Stickleaf Camo | Blueline Surf \u0026 Paddle Jupiter Florida","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000153635","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lite-hat-stickleaf-camo-jupiter-florida.jpg?v=1771863298"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lite-hat-stickleaf-camo-jupiter-florida.jpg?v=1771863298","options":["Title"],"media":[{"alt":"Jupiter Lite stickleaf camo hat photographed along the Intracoastal in Jupiter Florida","id":36082671550542,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lite-hat-stickleaf-camo-jupiter-florida.jpg?v=1771863298"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lite-hat-stickleaf-camo-jupiter-florida.jpg?v=1771863298","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"864\" data-end=\"901\"\u003eJupiter Lite Hat – Stickleaf Camo\u003c\/h3\u003e\n\u003cp data-start=\"903\" data-end=\"928\"\u003eLocal name. Coastal edge.\u003c\/p\u003e\n\u003cp data-start=\"496\" data-end=\"533\"\u003e\u003cstrong data-start=\"496\" data-end=\"533\"\u003eJupiter Lite Hat – Stickleaf Camo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"535\" data-end=\"560\"\u003eLocal name. Coastal edge.\u003c\/p\u003e\n\u003cp data-start=\"562\" data-end=\"679\"\u003eThe Jupiter Lite Hat in Stickleaf Camo blends outdoor utility with hometown pride in a clean mid-profile trucker fit.\u003c\/p\u003e\n\u003cp data-start=\"681\" data-end=\"951\"\u003eThe Stickleaf camo pattern features layered oak tree bark, natural branches, green leaves, and brown fallen leaves woven into a detailed woodland-style design. Each hat has a slightly unique mix of bark, leaves, and branch elements, giving every piece its own character.\u003c\/p\u003e\n\u003cp data-start=\"953\" data-end=\"961\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"963\" data-end=\"1216\"\u003e• Stickleaf camo cotton twill front\u003cbr data-start=\"998\" data-end=\"1001\"\u003e• Black trucker mesh back\u003cbr data-start=\"1026\" data-end=\"1029\"\u003e• Mid crown adjustable fit\u003cbr data-start=\"1055\" data-end=\"1058\"\u003e• 5-panel design\u003cbr data-start=\"1074\" data-end=\"1077\"\u003e• Half structured build\u003cbr data-start=\"1100\" data-end=\"1103\"\u003e• Mid-curve visor\u003cbr data-start=\"1120\" data-end=\"1123\"\u003e• Woven Jupiter label with merrowed edge\u003cbr data-start=\"1163\" data-end=\"1166\"\u003e• Black trucker rope detail\u003cbr data-start=\"1193\" data-end=\"1196\"\u003e• Snapback closure\u003c\/p\u003e\n\u003cp data-start=\"1218\" data-end=\"1344\"\u003eThis hat leans outdoors. Built for early boat launches, backwater runs, dock afternoons, and long days along the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1346\" data-end=\"1518\"\u003eDesigned in Jupiter, Florida and inspired by the coastal lifestyle surrounding the Jupiter Lighthouse. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-04-15T16:27:16-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Signature JUP \u0026 Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}}]}
[{"alt":"Jupiter Lite stickleaf camo hat photographed along the Intracoastal in Jupiter Florida","id":36082671550542,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lite-hat-stickleaf-camo-jupiter-florida.jpg?v=1771863298"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lite-hat-stickleaf-camo-jupiter-florida.jpg?v=1771863298","width":2848}]
{"item":{"id":7498541695054,"title":"Florida Box UV Twilight Plumeria\/White Patch HC SC 2218_001","handle":"florida-box-uv-twilight-plumeria-white-patch-hc-sc-2218_001","description":"Florida Box UV Twilight Plumeria\/White Patch HC SC 2218_001","published_at":"2024-11-09T14:56:18-05:00","created_at":"2024-11-04T20:26:36-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41987469279310,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Florida Box UV Twilight Plumeria\/White Patch HC SC 2218_001","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"69279310","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_220.jpg?v=1731418274","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/drbbbimfdzg1fleizacr.png?v=1730769998","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/djtm9w1bu5wgkkzwfpen.png?v=1730769998","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vghyttivwakbovdvsaon.png?v=1730769998"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_220.jpg?v=1731418274","options":["Title"],"media":[{"alt":null,"id":25036335284302,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_220.jpg?v=1731418274"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_220.jpg?v=1731418274","width":2048},{"alt":"Florida Box UV Twilight Plumeria\/White Patch HC SC 2218_001","id":24987230175310,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/drbbbimfdzg1fleizacr.png?v=1730769998"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/drbbbimfdzg1fleizacr.png?v=1730769998","width":300},{"alt":"Florida Box UV Twilight Plumeria\/White Patch HC SC 2218_001","id":24987230208078,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/djtm9w1bu5wgkkzwfpen.png?v=1730769998"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/djtm9w1bu5wgkkzwfpen.png?v=1730769998","width":300},{"alt":"Florida Box UV Twilight Plumeria\/White Patch HC SC 2218_001","id":24987230240846,"position":4,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vghyttivwakbovdvsaon.png?v=1730769998"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vghyttivwakbovdvsaon.png?v=1730769998","width":300}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"Florida Box UV Twilight Plumeria\/White Patch HC SC 2218_001"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":null,"id":25036335284302,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_220.jpg?v=1731418274"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_220.jpg?v=1731418274","width":2048},{"alt":"Florida Box UV Twilight Plumeria\/White Patch HC SC 2218_001","id":24987230175310,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/drbbbimfdzg1fleizacr.png?v=1730769998"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/drbbbimfdzg1fleizacr.png?v=1730769998","width":300},{"alt":"Florida Box UV Twilight Plumeria\/White Patch HC SC 2218_001","id":24987230208078,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/djtm9w1bu5wgkkzwfpen.png?v=1730769998"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/djtm9w1bu5wgkkzwfpen.png?v=1730769998","width":300},{"alt":"Florida Box UV Twilight Plumeria\/White Patch HC SC 2218_001","id":24987230240846,"position":4,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vghyttivwakbovdvsaon.png?v=1730769998"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vghyttivwakbovdvsaon.png?v=1730769998","width":300}]
{"item":{"id":7492506452046,"title":"Florida Box UV Lite White \/ Boysenberry Nugget FSU HC SC TR03020","handle":"florida-box-uv-lite-white-boysenberry-nugget-fsu-hc-sc-tr03020","description":"Florida Box UV Lite White \/ Boysenberry Nugget FSU HC SC TR03020","published_at":"2024-11-09T14:56:16-05:00","created_at":"2024-10-25T13:05:23-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962536534094,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Florida Box UV Lite White \/ Boysenberry Nugget FSU HC SC TR03020","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"36534094","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gmtbxzo3fi5s95ksu0au.png?v=1729875925","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/hfbznqsokewiiwyztg7b.png?v=1729875925"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gmtbxzo3fi5s95ksu0au.png?v=1729875925","options":["Title"],"media":[{"alt":"Florida Box UV Lite White \/ Boysenberry Nugget FSU HC SC TR03020","id":24933876924494,"position":1,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gmtbxzo3fi5s95ksu0au.png?v=1729875925"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gmtbxzo3fi5s95ksu0au.png?v=1729875925","width":300},{"alt":"Florida Box UV Lite White \/ Boysenberry Nugget FSU HC SC TR03020","id":24933876957262,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/hfbznqsokewiiwyztg7b.png?v=1729875925"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/hfbznqsokewiiwyztg7b.png?v=1729875925","width":300}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"Florida Box UV Lite White \/ Boysenberry Nugget FSU HC SC TR03020"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":"Florida Box UV Lite White \/ Boysenberry Nugget FSU HC SC TR03020","id":24933876924494,"position":1,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gmtbxzo3fi5s95ksu0au.png?v=1729875925"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/gmtbxzo3fi5s95ksu0au.png?v=1729875925","width":300},{"alt":"Florida Box UV Lite White \/ Boysenberry Nugget FSU HC SC TR03020","id":24933876957262,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/hfbznqsokewiiwyztg7b.png?v=1729875925"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/hfbznqsokewiiwyztg7b.png?v=1729875925","width":300}]
{"item":{"id":7697853153358,"title":"Florida Box UV Lite Hat White \/ Nugget HC SC","handle":"florida-box-uv-lite-hat-white-nugget-hc-sc","description":null,"published_at":"2025-09-05T15:35:46-04:00","created_at":"2025-09-05T14:27:23-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870824403022,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147166","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Florida Box UV Lite Hat White \/ Nugget HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147166","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0028.jpg?v=1757100878"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0028.jpg?v=1757100878","options":["Title"],"media":[{"alt":null,"id":26474045374542,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0028.jpg?v=1757100878"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0028.jpg?v=1757100878","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2026-04-02T14:42:19-04:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. Game Day Gear, white hat and T-shirt featuring University of Florida colors and Blueline logo in orange and blue, inspired by Florida football game day..","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vjyolfckvdkncaln8l7g.jpg?v=1762384153"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":null,"id":26474045374542,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0028.jpg?v=1757100878"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0028.jpg?v=1757100878","width":2848}]
{"item":{"id":7697852497998,"title":"Florida Box UV Lite Hat White \/ Crimson \/ White (FSU) HC SC","handle":"florida-box-uv-lite-hat-white-crimson-white-fsu-hc-sc","description":null,"published_at":"2025-09-05T15:27:19-04:00","created_at":"2025-09-05T14:25:16-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870819979342,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147165","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Florida Box UV Lite Hat White \/ Crimson \/ White (FSU) HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147165","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0033.jpg?v=1757100414"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0033.jpg?v=1757100414","options":["Title"],"media":[{"alt":null,"id":26474029252686,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0033.jpg?v=1757100414"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0033.jpg?v=1757100414","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-04-12T07:12:27-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2026-04-02T14:42:19-04:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. Game Day Gear, white hat and T-shirt featuring University of Florida colors and Blueline logo in orange and blue, inspired by Florida football game day..","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vjyolfckvdkncaln8l7g.jpg?v=1762384153"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":null,"id":26474029252686,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0033.jpg?v=1757100414"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0033.jpg?v=1757100414","width":2848}]
{"item":{"id":7735257595982,"title":"Florida Box TriTech Hat Viper OptiCam\/Black HC FL","handle":"florida-box-tritech-hat-viper-opticam-black-hc-fl","description":null,"published_at":"2025-10-15T15:10:07-04:00","created_at":"2025-10-15T15:04:01-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041300316238,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142971","requires_shipping":true,"taxable":true,"featured_image":{"id":35764777910350,"product_id":7735257595982,"position":1,"created_at":"2025-10-15T15:04:00-04:00","updated_at":"2025-10-15T15:04:03-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043","variant_ids":[43041300316238]},"available":true,"name":"Florida Box TriTech Hat Viper OptiCam\/Black HC FL","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000142971","featured_media":{"alt":null,"id":27090590728270,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043","options":["Title"],"media":[{"alt":null,"id":27090590728270,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-04-15T15:10:43-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-04-15T17:33:35-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Jupiter Surf Hats","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cbr\u003eOur premium Blueline hats are designed for the authentic Jupiter lifestyle. As the premier \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"123\"\u003eJupiter surf shop\u003c\/b\u003e, our collection features classic \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"174\"\u003etrucker hats\u003c\/b\u003e, UV performance headwear, and beach-ready styles. They are the perfect \u003cb data-path-to-node=\"5,0\" data-index-in-node=\"258\"\u003eJupiter merch\u003c\/b\u003e for paddling, surfing, fishing, golfing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003eEach hat blends comfort, style, and function, making them the \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"61\"\u003ebest surf hats\u003c\/b\u003e for life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or looking for the perfect local \u003cb data-path-to-node=\"5,1\" data-index-in-node=\"228\"\u003egift\u003c\/b\u003e, Blueline hats keep you cool and ready for adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-04-15T07:14:21-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-04-15T17:49:24-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Performance Surf Hats for the Water","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen you're out on a paddleboard or catching waves, you need a hat that stays put. We carry high-performance surf hats featuring adjustable chin straps, floating brims, and UPF 50+ protection. Keep your vision clear and your face protected from the Florida sun during your longest sessions.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"A man and woman on a boat in Jupiter, FL, wearing performance UPF sun hats and protective sun hoodies from Blueline Surf and Paddle Co.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1776286439"}}]}
[{"alt":null,"id":27090590728270,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/yplf6ptwvcbqmmhmcjdi.jpg?v=1760555043","width":2848}]