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{"item":{"id":7506521194574,"title":"OG Blueline Logo T-Shirt – Asphalt Blend \/ Orange + Blue Fade","handle":"og-blueline-logo-tshirt-asphalt-blend-orange-blue","description":"\u003cp data-start=\"316\" data-end=\"542\"\u003eThe \u003cstrong data-start=\"320\" data-end=\"348\"\u003eOG Blueline Logo T-Shirt\u003c\/strong\u003e in \u003cstrong data-start=\"352\" data-end=\"369\"\u003eAsphalt Blend\u003c\/strong\u003e is built for everyday wear in and around the water. Made from a soft, breathable cotton blend, this tee delivers all-day comfort without feeling heavy or stiff in the heat.\u003c\/p\u003e\n\u003cp data-start=\"544\" data-end=\"811\"\u003eFinished with a subtle \u003cstrong data-start=\"567\" data-end=\"608\"\u003eorange and blue fade OG Blueline logo\u003c\/strong\u003e, this shirt balances low-key style with coastal personality. Easy to wear on the boat, at the dock, or heading into town, it’s a go-to surf shirt that fits the Jupiter lifestyle without trying too hard.\u003c\/p\u003e\n\u003cp data-start=\"813\" data-end=\"879\"\u003eDesigned for those who live on the water and wear their gear hard.\u003c\/p\u003e\n\u003ch2 data-start=\"886\" data-end=\"905\"\u003e\u003cstrong data-start=\"889\" data-end=\"905\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"906\" data-end=\"1125\"\u003e\n\u003cli data-start=\"906\" data-end=\"939\"\u003e\n\u003cp data-start=\"908\" data-end=\"939\"\u003eSoft, breathable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"940\" data-end=\"981\"\u003e\n\u003cp data-start=\"942\" data-end=\"981\"\u003eClassic short sleeve surf T-shirt fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"982\" data-end=\"1042\"\u003e\n\u003cp data-start=\"984\" data-end=\"1042\"\u003eOG Blueline Surf \u0026amp; Paddle logo with orange and blue fade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1043\" data-end=\"1092\"\u003e\n\u003cp data-start=\"1045\" data-end=\"1092\"\u003eLightweight and comfortable for warm climates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1093\" data-end=\"1125\"\u003e\n\u003cp data-start=\"1095\" data-end=\"1125\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2024-11-21T10:30:55-05:00","created_at":"2024-11-12T00:29:37-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"T-Shirt","tags":["lightspeed"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42022437191758,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000120215","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Asphalt Blend \/ Orange + Blue Fade - S","public_title":"S","options":["S"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120215","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42022445580366,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000120214","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Asphalt Blend \/ Orange + Blue Fade - M","public_title":"M","options":["M"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120214","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42022445678670,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000120213","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Asphalt Blend \/ Orange + Blue Fade - L","public_title":"L","options":["L"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120213","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42022445613134,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000120212","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Asphalt Blend \/ Orange + Blue Fade - XL","public_title":"XL","options":["XL"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120212","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42022445547598,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000120211","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Asphalt Blend \/ Orange + Blue Fade - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120211","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-tshirt-asphalt-blend-orange-blue.jpg?v=1765924908","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-tshirt-asphalt-blend-orange-blue-back.jpg?v=1765924997"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-tshirt-asphalt-blend-orange-blue.jpg?v=1765924908","options":["Size"],"media":[{"alt":"Man wearing a dark asphalt gray Blueline short sleeve T-shirt with an orange and blue faded OG Blueline logo while sitting on a dock near the water.","id":25077408727118,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-tshirt-asphalt-blend-orange-blue.jpg?v=1765924908"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-tshirt-asphalt-blend-orange-blue.jpg?v=1765924908","width":2048},{"alt":"Man sitting on the docks at Guanabanas in Jupiter, FL wearing a blueline asphalt shirt back view.","id":25077408759886,"position":2,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-tshirt-asphalt-blend-orange-blue-back.jpg?v=1765924997"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-tshirt-asphalt-blend-orange-blue-back.jpg?v=1765924997","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"316\" data-end=\"542\"\u003eThe \u003cstrong data-start=\"320\" data-end=\"348\"\u003eOG Blueline Logo T-Shirt\u003c\/strong\u003e in \u003cstrong data-start=\"352\" data-end=\"369\"\u003eAsphalt Blend\u003c\/strong\u003e is built for everyday wear in and around the water. Made from a soft, breathable cotton blend, this tee delivers all-day comfort without feeling heavy or stiff in the heat.\u003c\/p\u003e\n\u003cp data-start=\"544\" data-end=\"811\"\u003eFinished with a subtle \u003cstrong data-start=\"567\" data-end=\"608\"\u003eorange and blue fade OG Blueline logo\u003c\/strong\u003e, this shirt balances low-key style with coastal personality. Easy to wear on the boat, at the dock, or heading into town, it’s a go-to surf shirt that fits the Jupiter lifestyle without trying too hard.\u003c\/p\u003e\n\u003cp data-start=\"813\" data-end=\"879\"\u003eDesigned for those who live on the water and wear their gear hard.\u003c\/p\u003e\n\u003ch2 data-start=\"886\" data-end=\"905\"\u003e\u003cstrong data-start=\"889\" data-end=\"905\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"906\" data-end=\"1125\"\u003e\n\u003cli data-start=\"906\" data-end=\"939\"\u003e\n\u003cp data-start=\"908\" data-end=\"939\"\u003eSoft, breathable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"940\" data-end=\"981\"\u003e\n\u003cp data-start=\"942\" data-end=\"981\"\u003eClassic short sleeve surf T-shirt fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"982\" data-end=\"1042\"\u003e\n\u003cp data-start=\"984\" data-end=\"1042\"\u003eOG Blueline Surf \u0026amp; Paddle logo with orange and blue fade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1043\" data-end=\"1092\"\u003e\n\u003cp data-start=\"1045\" data-end=\"1092\"\u003eLightweight and comfortable for warm climates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1093\" data-end=\"1125\"\u003e\n\u003cp data-start=\"1095\" data-end=\"1125\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-07-01T07:11:34-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-07-02T07:12:18-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-06-30T07:12:05-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-06-29T07:11:04-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7559568457806,"title":"OG Blueline Logo T-Shirt – Canyon Green \/ White","handle":"og-blueline-logo-tshirt-canyon-green-white","description":"\u003cp data-start=\"403\" data-end=\"620\"\u003eThe \u003cstrong data-start=\"407\" data-end=\"435\"\u003eOG Blueline Logo T-Shirt\u003c\/strong\u003e in \u003cstrong data-start=\"439\" data-end=\"472\"\u003eCanyon Green with white print\u003c\/strong\u003e is a core staple of the Blueline lineup. Made from a soft, breathable cotton blend, this tee is built for everyday wear in warm coastal conditions.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"913\"\u003eFeaturing the iconic \u003cstrong data-start=\"643\" data-end=\"684\"\u003eOG Blueline Surf \u0026amp; Paddle circle logo\u003c\/strong\u003e on the chest and back, it represents the Jupiter surf and paddle lifestyle without being loud or overdesigned. Easy to wear on the boat, at the beach, or around town, this is the kind of surf shirt you reach for again and again.\u003c\/p\u003e\n\u003cp data-start=\"915\" data-end=\"968\"\u003eDesigned in Jupiter, Florida for life near the water.\u003c\/p\u003e\n\u003ch2 data-start=\"975\" data-end=\"994\"\u003e\u003cstrong data-start=\"978\" data-end=\"994\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"995\" data-end=\"1189\"\u003e\n\u003cli data-start=\"995\" data-end=\"1029\"\u003e\n\u003cp data-start=\"997\" data-end=\"1029\"\u003eSoft, lightweight cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1030\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1032\" data-end=\"1064\"\u003eClassic men’s surf T-shirt fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1107\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1107\"\u003eOG Blueline circle logo front and back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1108\" data-end=\"1156\"\u003e\n\u003cp data-start=\"1110\" data-end=\"1156\"\u003eBreathable and comfortable for warm climates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1157\" data-end=\"1189\"\u003e\n\u003cp data-start=\"1159\" data-end=\"1189\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-02-10T09:25:16-05:00","created_at":"2025-02-10T09:25:17-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"T-Shirt","tags":["lightspeed"],"price":2446,"price_min":2446,"price_max":3495,"available":true,"price_varies":true,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42224161357902,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000135170","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Canyon Green \/ White - S","public_title":"S","options":["S"],"price":3495,"weight":142,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000135170","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42224161390670,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000135171","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Blueline Logo T-Shirt – Canyon Green \/ White - M","public_title":"M","options":["M"],"price":3495,"weight":142,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000135171","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42224161423438,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000135172","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Blueline Logo T-Shirt – Canyon Green \/ White - L","public_title":"L","options":["L"],"price":2446,"weight":142,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000135172","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42224161456206,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000135169","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Blueline Logo T-Shirt – Canyon Green \/ White - XL","public_title":"XL","options":["XL"],"price":2446,"weight":142,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000135169","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42224161488974,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000135168","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Blueline Logo T-Shirt – Canyon Green \/ White - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":142,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000135168","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-tshirt-canyon-green-white-front-jupiter-fl.jpg?v=1766003509","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-tshirt-canyon-green-white-back-jupiter-fl.jpg?v=1766003541"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-tshirt-canyon-green-white-front-jupiter-fl.jpg?v=1766003509","options":["Size"],"media":[{"alt":"Man wearing a canyon green Blueline OG logo T-shirt with white chest logo, seated outdoors near the beach in Jupiter, Florida.","id":25507681009742,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1365,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-tshirt-canyon-green-white-front-jupiter-fl.jpg?v=1766003509"},"aspect_ratio":1.0,"height":1365,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-tshirt-canyon-green-white-front-jupiter-fl.jpg?v=1766003509","width":1365},{"alt":"Back view of a canyon green Blueline OG logo T-shirt with large white circle logo, photographed outdoors in Jupiter, Florida.","id":25507681042510,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1365,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-tshirt-canyon-green-white-back-jupiter-fl.jpg?v=1766003541"},"aspect_ratio":1.0,"height":1365,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-tshirt-canyon-green-white-back-jupiter-fl.jpg?v=1766003541","width":1365}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"403\" data-end=\"620\"\u003eThe \u003cstrong data-start=\"407\" data-end=\"435\"\u003eOG Blueline Logo T-Shirt\u003c\/strong\u003e in \u003cstrong data-start=\"439\" data-end=\"472\"\u003eCanyon Green with white print\u003c\/strong\u003e is a core staple of the Blueline lineup. Made from a soft, breathable cotton blend, this tee is built for everyday wear in warm coastal conditions.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"913\"\u003eFeaturing the iconic \u003cstrong data-start=\"643\" data-end=\"684\"\u003eOG Blueline Surf \u0026amp; Paddle circle logo\u003c\/strong\u003e on the chest and back, it represents the Jupiter surf and paddle lifestyle without being loud or overdesigned. Easy to wear on the boat, at the beach, or around town, this is the kind of surf shirt you reach for again and again.\u003c\/p\u003e\n\u003cp data-start=\"915\" data-end=\"968\"\u003eDesigned in Jupiter, Florida for life near the water.\u003c\/p\u003e\n\u003ch2 data-start=\"975\" data-end=\"994\"\u003e\u003cstrong data-start=\"978\" data-end=\"994\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"995\" data-end=\"1189\"\u003e\n\u003cli data-start=\"995\" data-end=\"1029\"\u003e\n\u003cp data-start=\"997\" data-end=\"1029\"\u003eSoft, lightweight cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1030\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1032\" data-end=\"1064\"\u003eClassic men’s surf T-shirt fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1107\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1107\"\u003eOG Blueline circle logo front and back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1108\" data-end=\"1156\"\u003e\n\u003cp data-start=\"1110\" data-end=\"1156\"\u003eBreathable and comfortable for warm climates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1157\" data-end=\"1189\"\u003e\n\u003cp data-start=\"1159\" data-end=\"1189\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-07-01T07:11:34-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-07-02T07:12:18-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-06-30T07:12:05-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-06-29T07:11:04-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7481476350030,"title":"OG Blueline Logo T-Shirt – Ice Blue \/ Navy","handle":"og-blueline-logo-tshirt-ice-blue-navy","description":"\u003cp data-start=\"334\" data-end=\"601\"\u003eThe \u003cstrong data-start=\"338\" data-end=\"366\"\u003eOG Blueline Logo T-Shirt\u003c\/strong\u003e in \u003cstrong data-start=\"370\" data-end=\"398\"\u003eIce Blue with Navy print\u003c\/strong\u003e is a classic, everyday surf tee built for life on and off the water. Made from a soft, breathable cotton blend, this shirt stays comfortable in Florida heat while holding its shape through regular wear.\u003c\/p\u003e\n\u003cp data-start=\"603\" data-end=\"856\"\u003eFeaturing the iconic \u003cstrong data-start=\"624\" data-end=\"665\"\u003eOG Blueline Surf \u0026amp; Paddle circle logo\u003c\/strong\u003e on the chest and back, this tee represents the Jupiter surf and paddle lifestyle without being loud or overdone. Perfect for boating, paddling, post-surf hangs, or everyday wear around town.\u003c\/p\u003e\n\u003cp data-start=\"858\" data-end=\"921\"\u003eA staple surf shirt for those who live where the water matters.\u003c\/p\u003e\n\u003ch2 data-start=\"928\" data-end=\"947\"\u003e\u003cstrong data-start=\"931\" data-end=\"947\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"948\" data-end=\"1141\"\u003e\n\u003cli data-start=\"948\" data-end=\"982\"\u003e\n\u003cp data-start=\"950\" data-end=\"982\"\u003eSoft, lightweight cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"983\" data-end=\"1017\"\u003e\n\u003cp data-start=\"985\" data-end=\"1017\"\u003eClassic men’s surf T-shirt fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1018\" data-end=\"1060\"\u003e\n\u003cp data-start=\"1020\" data-end=\"1060\"\u003eOG Blueline circle logo front and back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1061\" data-end=\"1108\"\u003e\n\u003cp data-start=\"1063\" data-end=\"1108\"\u003eBreathable and comfortable in warm climates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1109\" data-end=\"1141\"\u003e\n\u003cp data-start=\"1111\" data-end=\"1141\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2026-02-05T14:22:57-05:00","created_at":"2024-10-16T02:10:20-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"T-Shirt","tags":["lightspeed","T-shirt","test"],"price":1995,"price_min":1995,"price_max":3495,"available":false,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41901176127566,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000120200","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Blueline Logo T-Shirt – Ice Blue \/ Navy - S","public_title":"S","options":["S"],"price":1995,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120200","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901196247118,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000120199","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Blueline Logo T-Shirt – Ice Blue \/ Navy - M","public_title":"M","options":["M"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120199","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901196181582,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000120198","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Blueline Logo T-Shirt – Ice Blue \/ Navy - L","public_title":"L","options":["L"],"price":1995,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120198","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901196279886,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000120197","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Blueline Logo T-Shirt – Ice Blue \/ Navy - 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Made from a soft, breathable cotton blend, this shirt stays comfortable in Florida heat while holding its shape through regular wear.\u003c\/p\u003e\n\u003cp data-start=\"603\" data-end=\"856\"\u003eFeaturing the iconic \u003cstrong data-start=\"624\" data-end=\"665\"\u003eOG Blueline Surf \u0026amp; Paddle circle logo\u003c\/strong\u003e on the chest and back, this tee represents the Jupiter surf and paddle lifestyle without being loud or overdone. Perfect for boating, paddling, post-surf hangs, or everyday wear around town.\u003c\/p\u003e\n\u003cp data-start=\"858\" data-end=\"921\"\u003eA staple surf shirt for those who live where the water matters.\u003c\/p\u003e\n\u003ch2 data-start=\"928\" data-end=\"947\"\u003e\u003cstrong data-start=\"931\" data-end=\"947\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"948\" data-end=\"1141\"\u003e\n\u003cli data-start=\"948\" data-end=\"982\"\u003e\n\u003cp data-start=\"950\" data-end=\"982\"\u003eSoft, lightweight cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"983\" data-end=\"1017\"\u003e\n\u003cp data-start=\"985\" data-end=\"1017\"\u003eClassic men’s surf T-shirt fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1018\" data-end=\"1060\"\u003e\n\u003cp data-start=\"1020\" data-end=\"1060\"\u003eOG Blueline circle logo front and back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1061\" data-end=\"1108\"\u003e\n\u003cp data-start=\"1063\" data-end=\"1108\"\u003eBreathable and comfortable in warm climates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1109\" data-end=\"1141\"\u003e\n\u003cp data-start=\"1111\" data-end=\"1141\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":300938690638,"handle":"20-blueline-t-shirts","updated_at":"2026-04-20T09:29:30-04:00","published_at":"2025-11-29T09:44:17-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"global","title":"$20 Blueline T-Shirts","body_html":"\u003ch3 data-start=\"111\" data-end=\"151\"\u003e\u003cstrong data-start=\"115\" data-end=\"151\"\u003eBlueline $20 T-Shirts Collection\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"153\" data-end=\"539\"\u003eOur Blueline Surf and Paddle premium quality tees at a once in a lifetime price. We have taken our annual parking lot sale and brought it to you at your home! These customer favorites blend soft, comfortable fabrics with the laid-back coastal style we’re known for. Perfect for beach days, boat days, paddle sessions, or just cruising around town, each shirt delivers classic Blueline vibes at a special limited discount. \u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"792\"\u003eAll of South Florida shopped our Sale on Black Friday, but these deals are still here!\u003c\/p\u003e","image":{"created_at":"2025-11-29T09:44:17-05:00","alt":"Blueline Surf \u0026 Paddle Co. $20 T-shirts displayed with coastal, beach-lifestyle designs in Jupiter, Florida.","width":916,"height":916,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-086.jpg?v=1764427457"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-07-01T07:11:34-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-06-30T07:12:05-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-06-29T07:11:04-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7505786765390,"title":"OG Steel \/ White Charcoal Petal MC SC","handle":"og-steel-white-charcoal-petal-mc-sc","description":"\u003cp\u003eOG Steel \/ White Charcoal Petal MC SC\u003c\/p\u003e","published_at":"2024-12-09T12:54:51-05:00","created_at":"2024-11-11T07:49:24-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42020927176782,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000133119","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Steel \/ White Charcoal Petal MC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000133119","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-023.jpg?v=1753276508"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-023.jpg?v=1753276508","options":["Title"],"media":[{"alt":null,"id":25219473604686,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-023.jpg?v=1753276508"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_product-023.jpg?v=1753276508","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eOG Steel \/ White Charcoal Petal MC SC\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-07-01T07:11:34-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-07-02T07:12:18-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-06-29T07:11:04-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7735257071694,"title":"OG Blueline Performance Hat – Olive \/ Black","handle":"og-blueline-uv-lite-hat-olive-black","description":"\u003cp\u003eThe OG Blueline Performance Hat – Olive \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Olive \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:09:53-04:00","created_at":"2025-10-15T15:02:11-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","paddleboarding","Performance Hats","surf hats","UV Lite","womens"],"price":1995,"price_min":1995,"price_max":1995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041297694798,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136253","requires_shipping":true,"taxable":true,"featured_image":{"id":35764746977358,"product_id":7735257071694,"position":1,"created_at":"2025-10-15T15:02:09-04:00","updated_at":"2025-12-05T15:16:28-05:00","alt":"OG Blueline Performance Hat – Olive \/ Black from Blueline Surf and Paddle in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788","variant_ids":[43041297694798]},"available":false,"name":"OG Blueline Performance Hat – Olive \/ Black","public_title":null,"options":["Default Title"],"price":1995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136253","featured_media":{"alt":"OG Blueline Performance Hat – Olive \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27090560024654,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788","options":["Title"],"media":[{"alt":"OG Blueline Performance Hat – Olive \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27090560024654,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co_UV_OG_logo_Hat_olive_and_black.jpg?v=1764965788","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Blueline Performance Hat – Olive \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Olive \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-06-04T12:49:29-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. This collection features a hand picked lineup of our Blueline Surf and Paddle Co. hats. Someare performance truckers, and flat bills—all designed for life in Jupiter and built for the coastal lifestyle. Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-07-01T07:11:34-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":301888077902,"handle":"holiday-sale","updated_at":"2026-06-08T11:07:39-04:00","published_at":"2025-12-20T12:05:06-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"web","title":"Blueline Holiday Sale – Women’s Crops, Men’s T-Shirts \u0026 Hats","body_html":"\u003cp data-start=\"481\" data-end=\"733\"\u003eCelebrate the season, coastal-style. Shop the \u003cstrong data-start=\"527\" data-end=\"544\"\u003eBlueline Sale\u003c\/strong\u003e featuring women’s crop t-shirts, men’s graphic t-shirts, and best-selling Blueline hats. Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-07-02T07:12:18-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-06-30T07:12:05-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-06-29T07:11:04-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7481476841550,"title":"OG Blueline Logo T-Shirt – Washed Natural\/Brown + Black","handle":"og-blueline-logo-tshirt-washed-natural","description":"\u003cp data-start=\"517\" data-end=\"906\"\u003e\u003cstrong data-start=\"517\" data-end=\"906\"\u003eThe OG Blueline Logo T-Shirt is a staple for anyone who loves the Jupiter, Florida lifestyle. Made from soft, breathable cotton with our classic Blueline emblem on the back, this surf-inspired tee delivers everyday comfort with a clean coastal look. Whether you’re on the dock, grabbing coffee, or post surf session, this men’s surf shirt fits right into the South Florida vibe.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"908\" data-end=\"1078\"\u003e\n\u003cli data-start=\"908\" data-end=\"936\"\u003e\n\u003cp data-start=\"910\" data-end=\"936\"\u003ePremium soft-wash cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"937\" data-end=\"992\"\u003e\n\u003cp data-start=\"939\" data-end=\"992\"\u003eBlueline Surf \u0026amp; Paddle Co. logo on back + front hit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"993\" data-end=\"1021\"\u003e\n\u003cp data-start=\"995\" data-end=\"1021\"\u003eLightweight everyday fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1022\" data-end=\"1078\"\u003e\n\u003cp data-start=\"1024\" data-end=\"1078\"\u003ePerfect for beach days, boat days, and casual living\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1080\" data-end=\"1157\"\u003e\u003cstrong data-start=\"1080\" data-end=\"1157\"\u003eYour go-to Jupiter surf shop t-shirt for comfort, style, and local pride.\u003c\/strong\u003e\u003c\/p\u003e","published_at":"2024-12-09T12:55:15-05:00","created_at":"2024-10-16T02:10:33-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"T-Shirt","tags":["lightspeed","test"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41901176782926,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000120205","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Washed Natural\/Brown + Black - S","public_title":"S","options":["S"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120205","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901196378190,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000120204","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Washed Natural\/Brown + Black - M","public_title":"M","options":["M"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120204","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42111397331022,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000120203","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Washed Natural\/Brown + Black - L","public_title":"L","options":["L"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120203","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901196345422,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000120202","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Washed Natural\/Brown + Black - XL","public_title":"XL","options":["XL"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120202","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901196312654,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000120201","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo T-Shirt – Washed Natural\/Brown + Black - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000120201","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_Jupiter_Florida.jpg?v=1765475860","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_on_man_at_dock_with_hat_one.jpg?v=1765475904"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_Jupiter_Florida.jpg?v=1765475860","options":["Size"],"media":[{"alt":"Man wearing OG Blueline Logo T-Shirt in washed natural standing on a dock in Jupiter, Florida","id":25219477471310,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_Jupiter_Florida.jpg?v=1765475860"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_Jupiter_Florida.jpg?v=1765475860","width":2048},{"alt":"OG Blueline Logo T-Shirt and Blueline Hat on a dock in South Florida","id":25219477504078,"position":2,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_on_man_at_dock_with_hat_one.jpg?v=1765475904"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_Logo_T-Shirt_on_man_at_dock_with_hat_one.jpg?v=1765475904","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"517\" data-end=\"906\"\u003e\u003cstrong data-start=\"517\" data-end=\"906\"\u003eThe OG Blueline Logo T-Shirt is a staple for anyone who loves the Jupiter, Florida lifestyle. Made from soft, breathable cotton with our classic Blueline emblem on the back, this surf-inspired tee delivers everyday comfort with a clean coastal look. Whether you’re on the dock, grabbing coffee, or post surf session, this men’s surf shirt fits right into the South Florida vibe.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"908\" data-end=\"1078\"\u003e\n\u003cli data-start=\"908\" data-end=\"936\"\u003e\n\u003cp data-start=\"910\" data-end=\"936\"\u003ePremium soft-wash cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"937\" data-end=\"992\"\u003e\n\u003cp data-start=\"939\" data-end=\"992\"\u003eBlueline Surf \u0026amp; Paddle Co. logo on back + front hit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"993\" data-end=\"1021\"\u003e\n\u003cp data-start=\"995\" data-end=\"1021\"\u003eLightweight everyday fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1022\" data-end=\"1078\"\u003e\n\u003cp data-start=\"1024\" data-end=\"1078\"\u003ePerfect for beach days, boat days, and casual living\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1080\" data-end=\"1157\"\u003e\u003cstrong data-start=\"1080\" data-end=\"1157\"\u003eYour go-to Jupiter surf shop t-shirt for comfort, style, and local pride.\u003c\/strong\u003e\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-07-01T07:11:34-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-07-02T07:12:18-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-06-30T07:12:05-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-06-29T07:11:04-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7735256678478,"title":"OG Blueline Performance Hat – Navy \/ Navy","handle":"og-uv-lite-hat-navy-navy-navy-patch-hc-sc","description":"\u003cp\u003eThe OG Blueline Performance Hat – Navy \/ Navy brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. 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Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Navy \/ Navy\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-07-01T07:11:34-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. 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From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
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From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-07-02T07:12:18-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
{"item":{"id":7735256744014,"title":"OG Blueline Performance Hat – White \/ Black","handle":"og-blueline-uv-lite-hat-white-black","description":"\u003cp\u003eThe OG Blueline Performance Hat – White \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-15T15:07:57-04:00","created_at":"2025-10-15T15:01:17-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["beach","Blueline Surf and Paddle","boating","Florida lifestyle","hat","Jupiter Florida","Jupiter surf shop","mens","paddleboarding","Performance Hats","surf hats","UV Lite","womens"],"price":2000,"price_min":2000,"price_max":2000,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041296089166,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136251","requires_shipping":true,"taxable":true,"featured_image":{"id":35764723220558,"product_id":7735256744014,"position":1,"created_at":"2025-10-15T15:01:14-04:00","updated_at":"2025-12-05T14:01:42-05:00","alt":"OG Blueline Performance Hat – White \/ Black from Blueline Surf and Paddle in Jupiter Florida","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302","variant_ids":[43041296089166]},"available":false,"name":"OG Blueline Performance Hat – White \/ Black","public_title":null,"options":["Default Title"],"price":2000,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136251","featured_media":{"alt":"OG Blueline Performance Hat – White \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27090536300622,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302","options":["Title"],"media":[{"alt":"OG Blueline Performance Hat – White \/ Black from Blueline Surf and Paddle in Jupiter Florida","id":27090536300622,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe OG Blueline Performance Hat – White \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-06-04T12:49:29-04:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. 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Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. 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{"item":{"id":7735221878862,"title":"OG Quarry \/ Quarry C12 Curved","handle":"og-quarry-quarry-c12-curved","description":null,"published_at":"2025-10-15T14:53:37-04:00","created_at":"2025-10-15T14:50:46-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - CAPTEUR Curved","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041246085198,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000143179","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OG Quarry \/ Quarry C12 Curved","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000143179","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0359.jpg?v=1760554403","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/patzr9ywr8kbjyhelffz.jpg?v=1764450303"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0359.jpg?v=1760554403","options":["Title"],"media":[{"alt":null,"id":27089915871310,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0359.jpg?v=1760554403"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0359.jpg?v=1760554403","width":2848},{"alt":null,"id":30968408571982,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/patzr9ywr8kbjyhelffz.jpg?v=1764450303"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/patzr9ywr8kbjyhelffz.jpg?v=1764450303","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-07-01T07:11:34-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-07-02T07:12:18-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-06-29T07:11:04-04:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}