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{"item":{"id":7970484289614,"title":"Hogfish Hunt Club T-Shirt White","handle":"hogfish-hunt-club-t-shirt-white","description":"\u003cp\u003eThe \u003cstrong\u003eBlueline Hogfish Hunt Club T-Shirt – White\u003c\/strong\u003e is inspired by Florida's favorite reef fish and the adventures that start long before the first dive. Whether you're scouting patch reefs, spending the day on the boat, or grabbing dinner after a successful trip, this premium tee is made for life on the water.\u003c\/p\u003e\n\n\u003cp\u003ePrinted on a soft, heavyweight \u003cstrong\u003eIndependent Trading Co.\u003c\/strong\u003e t-shirt, it offers an incredibly comfortable feel with a relaxed fit that's built to last. The vintage-inspired Hogfish Hunt Club artwork celebrates the offshore lifestyle while giving the shirt a timeless coastal look you'll reach for again and again.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003ePremium Independent Trading Co. cotton t-shirt\u003c\/li\u003e\n\u003cli\u003eSoft, heavyweight fabric with a comfortable everyday fit\u003c\/li\u003e\n\u003cli\u003eOriginal Blueline Hogfish Hunt Club artwork\u003c\/li\u003e\n\u003cli\u003eFront chest logo with full back graphic\u003c\/li\u003e\n\u003cli\u003eDesigned by Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFrom freediving and spearfishing to sandbar afternoons and waterfront happy hours, the Hogfish Hunt Club Tee is built for those who appreciate Florida's coastal lifestyle and everything that comes with it.\u003c\/p\u003e","published_at":"2026-07-08T12:18:17-04:00","created_at":"2026-07-08T12:16:54-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":["Blueline Surf and Paddle","dive shirt","hogfish shirt","hogfish t shirt","Independent Trading Co","Jupiter Florida","men's fishing shirt","offshore apparel","reef fishing","spearfishing shirt"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43945237151822,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000161223","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Hogfish Hunt Club T-Shirt White - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161223","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43945237184590,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000161224","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Hogfish Hunt Club T-Shirt White - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161224","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43945237119054,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000161222","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Hogfish Hunt Club T-Shirt White - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161222","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43945237086286,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000161221","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Hogfish Hunt Club T-Shirt White - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161221","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43945237053518,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000161220","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Hogfish Hunt Club T-Shirt White - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161220","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-hogfish-hunt-club-t-shirt-white-back.png?v=1783545975","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-hogfish-hunt-club-t-shirt-white-front.png?v=1783545938"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-hogfish-hunt-club-t-shirt-white-back.png?v=1783545975","options":["Size"],"media":[{"alt":"Back of the Blueline Hogfish Hunt Club T-Shirt in white featuring original Hogfish Hunt Club artwork inspired by Florida spearfishing and offshore adventures.","id":38890076864590,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-hogfish-hunt-club-t-shirt-white-back.png?v=1783545975"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-hogfish-hunt-club-t-shirt-white-back.png?v=1783545975","width":1080},{"alt":"Front of the Blueline Hogfish Hunt Club T-Shirt in white featuring the Blueline Surf \u0026 Paddle Co. chest logo. Printed on a premium Independent Trading Co. t-shirt.","id":38890076897358,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-hogfish-hunt-club-t-shirt-white-front.png?v=1783545938"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-hogfish-hunt-club-t-shirt-white-front.png?v=1783545938","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe \u003cstrong\u003eBlueline Hogfish Hunt Club T-Shirt – White\u003c\/strong\u003e is inspired by Florida's favorite reef fish and the adventures that start long before the first dive. Whether you're scouting patch reefs, spending the day on the boat, or grabbing dinner after a successful trip, this premium tee is made for life on the water.\u003c\/p\u003e\n\n\u003cp\u003ePrinted on a soft, heavyweight \u003cstrong\u003eIndependent Trading Co.\u003c\/strong\u003e t-shirt, it offers an incredibly comfortable feel with a relaxed fit that's built to last. The vintage-inspired Hogfish Hunt Club artwork celebrates the offshore lifestyle while giving the shirt a timeless coastal look you'll reach for again and again.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003ePremium Independent Trading Co. cotton t-shirt\u003c\/li\u003e\n\u003cli\u003eSoft, heavyweight fabric with a comfortable everyday fit\u003c\/li\u003e\n\u003cli\u003eOriginal Blueline Hogfish Hunt Club artwork\u003c\/li\u003e\n\u003cli\u003eFront chest logo with full back graphic\u003c\/li\u003e\n\u003cli\u003eDesigned by Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFrom freediving and spearfishing to sandbar afternoons and waterfront happy hours, the Hogfish Hunt Club Tee is built for those who appreciate Florida's coastal lifestyle and everything that comes with it.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-08T11:35:48-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-09-08T07:13:33-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":312975294542,"handle":"new-summer-arrivals","updated_at":"2026-09-04T07:11:16-04:00","published_at":"2026-07-21T11:23:24-04:00","sort_order":"best-selling","template_suffix":null,"published_scope":"global","title":"New Summer Arrivals","body_html":"\u003cp data-start=\"302\" data-end=\"730\" class=\"PDq2pG_selectionAnchorContainer\"\u003eFresh styles have landed at Blueline Surf \u0026amp; Paddle Co. Discover the newest coastal apparel, performance sun shirts, hats, and lifestyle gear inspired by life on the water in Jupiter, Florida. Whether you're heading to the beach, paddleboarding at sunrise, spending the day on the boat, or planning your next Bahamas adventure, our latest arrivals are designed to keep you comfortable while looking right at home along the coast.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"732\" data-end=\"964\"\u003eFeaturing new Blueline originals alongside premium coastal brands, this collection is updated throughout the season with limited-run designs, performance apparel, and everyday essentials that capture the laid-back Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"966\" data-end=\"1031\"\u003e\u003cstrong data-start=\"966\" data-end=\"1031\"\u003eBe the first to shop the newest arrivals before they're gone.\u003c\/strong\u003e\u003c\/p\u003e","image":{"created_at":"2026-07-21T11:23:23-04:00","alt":"New Summer Arrivals at Blueline Surf \u0026 Paddle featuring the latest coastal apparel, sun shirts, hats, and beach lifestyle clothing inspired by Jupiter, Florida.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-110_97dad00d-8bf9-4d55-953c-b934f38b1ec9.jpg?v=1785005242"}}]}
{"item":{"id":7970416984142,"title":"Marlin Cowgirl T-Shirt Natural","handle":"marlin-cowgirl-t-shirt-natural","description":"\u003cp\u003eWhere Florida fishing meets Blueline lifestyle, the \u003cstrong\u003eBlueline Marlin Cowgirl T-Shirt – Natural\u003c\/strong\u003e celebrates life on the water with a design that's as bold as the adventures that inspire it. Featuring original artwork of a cowgirl riding a marlin, this tee captures the spirit of offshore fishing, sunny beach days, and the laid-back lifestyle that makes Jupiter one of Florida's favorite coastal towns.\u003c\/p\u003e\n\u003cp\u003eMade from soft, breathable cotton, it's built for everything from early mornings at the marina to afternoons at the beach, waterfront happy hours, and everyday wear. The natural colorway pairs effortlessly with shorts, jeans, or your favorite swimsuit after a day on the water.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSoft, comfortable cotton construction\u003c\/li\u003e\n\u003cli\u003eOriginal Blueline Marlin Cowgirl artwork\u003c\/li\u003e\n\u003cli\u003eClassic unisex fit for everyday wear\u003c\/li\u003e\n\u003cli\u003eNatural color that's easy to pair with any outfit\u003c\/li\u003e\n\u003cli\u003eDesigned by Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you're chasing mahi offshore, watching the sunrise from the beach, or simply living the Florida coastal lifestyle, the Marlin Cowgirl Tee is made for those who feel at home on the water.\u003c\/p\u003e","published_at":"2026-07-08T12:03:19-04:00","created_at":"2026-07-08T11:41:35-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":["marlin apparel","marlin t shirt","nautical apparel","offshore fishing apparel","salt life shirt","surf shop","unisex graphic tee","women's coastal shirt"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43944690155598,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000161239","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marlin Cowgirl T-Shirt Natural - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161239","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43944689860686,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000161238","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marlin Cowgirl T-Shirt Natural - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161238","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43944689565774,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000161237","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marlin Cowgirl T-Shirt Natural - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161237","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43944689533006,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000161236","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marlin Cowgirl T-Shirt Natural - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161236","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43944688975950,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000161235","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marlin Cowgirl T-Shirt Natural - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161235","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-marlin-cowgirl-t-shirt-natural-jupiter-florida.png?v=1783544595","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-marlin-cowgirl-t-shirt-natural-back.png?v=1783544811","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-marlin-cowgirl-t-shirt-natural-back-graphic.png?v=1783545182","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-marlin-cowgirl-t-shirt-natural-chest-logo.png?v=1783545249"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-marlin-cowgirl-t-shirt-natural-jupiter-florida.png?v=1783544595","options":["Size"],"media":[{"alt":"Blueline Marlin Cowgirl T-Shirt in natural featuring original marlin and cowgirl artwork inspired by offshore fishing and coastal life in Jupiter, Florida.","id":38889398403150,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-marlin-cowgirl-t-shirt-natural-jupiter-florida.png?v=1783544595"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-marlin-cowgirl-t-shirt-natural-jupiter-florida.png?v=1783544595","width":1080},{"alt":"Front view of the Blueline Marlin Cowgirl T-Shirt in natural featuring the Blueline Surf \u0026 Paddle Co. logo on the left chest. Designed in Jupiter, Florida.","id":38889398534222,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-marlin-cowgirl-t-shirt-natural-back.png?v=1783544811"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-marlin-cowgirl-t-shirt-natural-back.png?v=1783544811","width":1080},{"alt":"Back graphic of the Blueline Marlin Cowgirl T-Shirt in natural featuring original artwork of a cowgirl riding a marlin with the Blueline Surf \u0026 Paddle Co. logo from Jupiter, Florida.","id":38889815277646,"position":3,"preview_image":{"aspect_ratio":1.294,"height":788,"width":1020,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-marlin-cowgirl-t-shirt-natural-back-graphic.png?v=1783545182"},"aspect_ratio":1.294,"height":788,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-marlin-cowgirl-t-shirt-natural-back-graphic.png?v=1783545182","width":1020},{"alt":"Close-up of the Blueline Surf \u0026 Paddle Co. left chest logo printed on the natural Marlin Cowgirl T-Shirt, designed in Jupiter, Florida.","id":38889824682062,"position":4,"preview_image":{"aspect_ratio":1.311,"height":784,"width":1028,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-marlin-cowgirl-t-shirt-natural-chest-logo.png?v=1783545249"},"aspect_ratio":1.311,"height":784,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-marlin-cowgirl-t-shirt-natural-chest-logo.png?v=1783545249","width":1028}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eWhere Florida fishing meets Blueline lifestyle, the \u003cstrong\u003eBlueline Marlin Cowgirl T-Shirt – Natural\u003c\/strong\u003e celebrates life on the water with a design that's as bold as the adventures that inspire it. Featuring original artwork of a cowgirl riding a marlin, this tee captures the spirit of offshore fishing, sunny beach days, and the laid-back lifestyle that makes Jupiter one of Florida's favorite coastal towns.\u003c\/p\u003e\n\u003cp\u003eMade from soft, breathable cotton, it's built for everything from early mornings at the marina to afternoons at the beach, waterfront happy hours, and everyday wear. The natural colorway pairs effortlessly with shorts, jeans, or your favorite swimsuit after a day on the water.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSoft, comfortable cotton construction\u003c\/li\u003e\n\u003cli\u003eOriginal Blueline Marlin Cowgirl artwork\u003c\/li\u003e\n\u003cli\u003eClassic unisex fit for everyday wear\u003c\/li\u003e\n\u003cli\u003eNatural color that's easy to pair with any outfit\u003c\/li\u003e\n\u003cli\u003eDesigned by Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you're chasing mahi offshore, watching the sunrise from the beach, or simply living the Florida coastal lifestyle, the Marlin Cowgirl Tee is made for those who feel at home on the water.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-08T11:35:48-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-09-08T07:13:33-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":312975294542,"handle":"new-summer-arrivals","updated_at":"2026-09-04T07:11:16-04:00","published_at":"2026-07-21T11:23:24-04:00","sort_order":"best-selling","template_suffix":null,"published_scope":"global","title":"New Summer Arrivals","body_html":"\u003cp data-start=\"302\" data-end=\"730\" class=\"PDq2pG_selectionAnchorContainer\"\u003eFresh styles have landed at Blueline Surf \u0026amp; Paddle Co. Discover the newest coastal apparel, performance sun shirts, hats, and lifestyle gear inspired by life on the water in Jupiter, Florida. Whether you're heading to the beach, paddleboarding at sunrise, spending the day on the boat, or planning your next Bahamas adventure, our latest arrivals are designed to keep you comfortable while looking right at home along the coast.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"732\" data-end=\"964\"\u003eFeaturing new Blueline originals alongside premium coastal brands, this collection is updated throughout the season with limited-run designs, performance apparel, and everyday essentials that capture the laid-back Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"966\" data-end=\"1031\"\u003e\u003cstrong data-start=\"966\" data-end=\"1031\"\u003eBe the first to shop the newest arrivals before they're gone.\u003c\/strong\u003e\u003c\/p\u003e","image":{"created_at":"2026-07-21T11:23:23-04:00","alt":"New Summer Arrivals at Blueline Surf \u0026 Paddle featuring the latest coastal apparel, sun shirts, hats, and beach lifestyle clothing inspired by Jupiter, Florida.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-110_97dad00d-8bf9-4d55-953c-b934f38b1ec9.jpg?v=1785005242"}}]}
{"item":{"id":7970503524430,"title":"Blueline OG Leather Patch Trucker Hat – Smoke Blue","handle":"blueline-og-leather-patch-trucker-hat-smoke-blue","description":"\u003cp\u003eThe \u003cstrong\u003eBlueline OG Leather Patch Trucker Hat – Smoke Blue\u003c\/strong\u003e combines the legendary comfort of the Richardson 112 with a clean coastal design that's built for everyday adventures. Finished with a genuine etched leather Blueline patch, this premium trucker is equally at home on the boat, at the beach, or exploring the waterways around Jupiter, Florida.\u003c\/p\u003e\n\n\u003cp\u003eBuilt on Richardson's iconic five-panel 112 platform, this hat delivers the fit, durability, and comfort that has made it one of the most popular trucker hats in the industry. The Smoke Blue front panels pair with a breathable mesh back to keep you cool, while the adjustable snapback closure provides a comfortable fit for nearly everyone.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eAuthentic Richardson 112 five-panel trucker hat\u003c\/li\u003e\n\u003cli\u003ePremium genuine etched leather Blueline patch\u003c\/li\u003e\n\u003cli\u003eSmoke Blue front panels with breathable trucker mesh back\u003c\/li\u003e\n\u003cli\u003eMid-profile crown with pre-curved visor\u003c\/li\u003e\n\u003cli\u003eDurable cotton\/polyester front panels with mesh back construction\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback closure (One Size Fits Most)\u003c\/li\u003e\n\u003cli\u003eDesigned by Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFrom sunrise surf checks and offshore fishing trips to afternoons at the sandbar and evenings around town, the Blueline OG Leather Patch Trucker Hat delivers timeless style and all-day comfort for the Florida coastal lifestyle.\u003c\/p\u003e","published_at":"2026-07-08T12:33:42-04:00","created_at":"2026-07-08T12:26:03-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Floyd Fabrication Hats","tags":["adjustable hat","blue trucker hat","Blueline Surf and Paddle","coastal hat","everyday hat","Florida hat","Jupiter Florida","leather patch hat","richardson 112","smoke blue hat","snapback hat","surf hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43945386639438,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000160811","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline OG Leather Patch Trucker Hat – Smoke Blue","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000160811","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0030_1.jpg?v=1784986789","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/giaoiqwxyc4mvjhh8vyf.jpg?v=1785002461"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0030_1.jpg?v=1784986789","options":["Title"],"media":[{"alt":null,"id":39262268293198,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0030_1.jpg?v=1784986789"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0030_1.jpg?v=1784986789","width":2848},{"alt":null,"id":39267152920654,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/giaoiqwxyc4mvjhh8vyf.jpg?v=1785002461"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/giaoiqwxyc4mvjhh8vyf.jpg?v=1785002461","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe \u003cstrong\u003eBlueline OG Leather Patch Trucker Hat – Smoke Blue\u003c\/strong\u003e combines the legendary comfort of the Richardson 112 with a clean coastal design that's built for everyday adventures. Finished with a genuine etched leather Blueline patch, this premium trucker is equally at home on the boat, at the beach, or exploring the waterways around Jupiter, Florida.\u003c\/p\u003e\n\n\u003cp\u003eBuilt on Richardson's iconic five-panel 112 platform, this hat delivers the fit, durability, and comfort that has made it one of the most popular trucker hats in the industry. The Smoke Blue front panels pair with a breathable mesh back to keep you cool, while the adjustable snapback closure provides a comfortable fit for nearly everyone.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eAuthentic Richardson 112 five-panel trucker hat\u003c\/li\u003e\n\u003cli\u003ePremium genuine etched leather Blueline patch\u003c\/li\u003e\n\u003cli\u003eSmoke Blue front panels with breathable trucker mesh back\u003c\/li\u003e\n\u003cli\u003eMid-profile crown with pre-curved visor\u003c\/li\u003e\n\u003cli\u003eDurable cotton\/polyester front panels with mesh back construction\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback closure (One Size Fits Most)\u003c\/li\u003e\n\u003cli\u003eDesigned by Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFrom sunrise surf checks and offshore fishing trips to afternoons at the sandbar and evenings around town, the Blueline OG Leather Patch Trucker Hat delivers timeless style and all-day comfort for the Florida coastal lifestyle.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2026-09-04T07:11:16-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-08T11:35:48-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":312975294542,"handle":"new-summer-arrivals","updated_at":"2026-09-04T07:11:16-04:00","published_at":"2026-07-21T11:23:24-04:00","sort_order":"best-selling","template_suffix":null,"published_scope":"global","title":"New Summer Arrivals","body_html":"\u003cp data-start=\"302\" data-end=\"730\" class=\"PDq2pG_selectionAnchorContainer\"\u003eFresh styles have landed at Blueline Surf \u0026amp; Paddle Co. Discover the newest coastal apparel, performance sun shirts, hats, and lifestyle gear inspired by life on the water in Jupiter, Florida. Whether you're heading to the beach, paddleboarding at sunrise, spending the day on the boat, or planning your next Bahamas adventure, our latest arrivals are designed to keep you comfortable while looking right at home along the coast.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"732\" data-end=\"964\"\u003eFeaturing new Blueline originals alongside premium coastal brands, this collection is updated throughout the season with limited-run designs, performance apparel, and everyday essentials that capture the laid-back Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"966\" data-end=\"1031\"\u003e\u003cstrong data-start=\"966\" data-end=\"1031\"\u003eBe the first to shop the newest arrivals before they're gone.\u003c\/strong\u003e\u003c\/p\u003e","image":{"created_at":"2026-07-21T11:23:23-04:00","alt":"New Summer Arrivals at Blueline Surf \u0026 Paddle featuring the latest coastal apparel, sun shirts, hats, and beach lifestyle clothing inspired by Jupiter, Florida.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-110_97dad00d-8bf9-4d55-953c-b934f38b1ec9.jpg?v=1785005242"}}]}
{"item":{"id":7974183960654,"title":"Blueline Turtle T-Shirt - Indigo\/Light Pink","handle":"blueline-turtle-t-shirt-indigo-light-pink","description":"\u003ch3 data-section-id=\"5ltauv\" data-start=\"385\" data-end=\"432\" class=\"PDq2pG_selectionAnchorContainer\"\u003eBlueline Turtle T-Shirt - Indigo\/Light Pink\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"434\" data-end=\"702\"\u003eInspired by the sea turtles that call Florida's coast home, the \u003cstrong data-start=\"498\" data-end=\"525\"\u003eBlueline Turtle T-Shirt\u003c\/strong\u003e combines a timeless coastal graphic with everyday comfort. Printed in soft light pink on a rich indigo tee, it's a favorite for beach days, boat rides, and life around Jupiter.\u003c\/p\u003e\n\u003cp data-start=\"704\" data-end=\"868\"\u003eMade from soft, breathable cotton with a relaxed everyday fit, this tee celebrates the laid-back lifestyle and marine life that make Florida's coastline so special.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"870\" data-end=\"882\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"883\" data-end=\"1075\"\u003e\n\u003cli data-section-id=\"134xw1k\" data-start=\"883\" data-end=\"921\"\u003eSoft, breathable cotton construction\u003c\/li\u003e\n\u003cli data-section-id=\"14q9kmp\" data-start=\"922\" data-end=\"944\"\u003eRelaxed everyday fit\u003c\/li\u003e\n\u003cli data-section-id=\"1dr10gk\" data-start=\"945\" data-end=\"980\"\u003eSignature Blueline Turtle graphic\u003c\/li\u003e\n\u003cli data-section-id=\"gk2xwq\" data-start=\"981\" data-end=\"1021\"\u003eIndigo garment with light pink artwork\u003c\/li\u003e\n\u003cli data-section-id=\"1q6sd6k\" data-start=\"1022\" data-end=\"1044\"\u003eRibbed crew neckline\u003c\/li\u003e\n\u003cli data-section-id=\"13svtta\" data-start=\"1045\" data-end=\"1075\"\u003eDesigned in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1077\" data-end=\"1092\"\u003e\u003cstrong data-start=\"1077\" data-end=\"1092\"\u003ePerfect For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1093\" data-end=\"1164\"\u003e\n\u003cli data-section-id=\"nrl11m\" data-start=\"1093\" data-end=\"1105\"\u003eBeach days\u003c\/li\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1106\" data-end=\"1115\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"q8w4xj\" data-start=\"1116\" data-end=\"1131\"\u003eSurf sessions\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1132\" data-end=\"1140\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"14uw3f3\" data-start=\"1141\" data-end=\"1164\"\u003eEveryday coastal wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2026-07-10T10:42:08-04:00","created_at":"2026-07-10T10:22:46-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":["everyday tee","indigo t-shirt","lifestyle apparel","men's t-shirt","sea turtle","turtle","turtle shirt"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43981474299982,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000161280","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Turtle T-Shirt - Indigo\/Light Pink - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161280","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43981474136142,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000161279","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Turtle T-Shirt - 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Indigo\/Light Pink\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"434\" data-end=\"702\"\u003eInspired by the sea turtles that call Florida's coast home, the \u003cstrong data-start=\"498\" data-end=\"525\"\u003eBlueline Turtle T-Shirt\u003c\/strong\u003e combines a timeless coastal graphic with everyday comfort. Printed in soft light pink on a rich indigo tee, it's a favorite for beach days, boat rides, and life around Jupiter.\u003c\/p\u003e\n\u003cp data-start=\"704\" data-end=\"868\"\u003eMade from soft, breathable cotton with a relaxed everyday fit, this tee celebrates the laid-back lifestyle and marine life that make Florida's coastline so special.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"870\" data-end=\"882\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"883\" data-end=\"1075\"\u003e\n\u003cli data-section-id=\"134xw1k\" data-start=\"883\" data-end=\"921\"\u003eSoft, breathable cotton construction\u003c\/li\u003e\n\u003cli data-section-id=\"14q9kmp\" data-start=\"922\" data-end=\"944\"\u003eRelaxed everyday fit\u003c\/li\u003e\n\u003cli data-section-id=\"1dr10gk\" data-start=\"945\" data-end=\"980\"\u003eSignature Blueline Turtle graphic\u003c\/li\u003e\n\u003cli data-section-id=\"gk2xwq\" data-start=\"981\" data-end=\"1021\"\u003eIndigo garment with light pink artwork\u003c\/li\u003e\n\u003cli data-section-id=\"1q6sd6k\" data-start=\"1022\" data-end=\"1044\"\u003eRibbed crew neckline\u003c\/li\u003e\n\u003cli data-section-id=\"13svtta\" data-start=\"1045\" data-end=\"1075\"\u003eDesigned in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1077\" data-end=\"1092\"\u003e\u003cstrong data-start=\"1077\" data-end=\"1092\"\u003ePerfect For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1093\" data-end=\"1164\"\u003e\n\u003cli data-section-id=\"nrl11m\" data-start=\"1093\" data-end=\"1105\"\u003eBeach days\u003c\/li\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1106\" data-end=\"1115\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"q8w4xj\" data-start=\"1116\" data-end=\"1131\"\u003eSurf sessions\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1132\" data-end=\"1140\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"14uw3f3\" data-start=\"1141\" data-end=\"1164\"\u003eEveryday coastal wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-08T11:35:48-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-09-08T07:13:33-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":312975294542,"handle":"new-summer-arrivals","updated_at":"2026-09-04T07:11:16-04:00","published_at":"2026-07-21T11:23:24-04:00","sort_order":"best-selling","template_suffix":null,"published_scope":"global","title":"New Summer Arrivals","body_html":"\u003cp data-start=\"302\" data-end=\"730\" class=\"PDq2pG_selectionAnchorContainer\"\u003eFresh styles have landed at Blueline Surf \u0026amp; Paddle Co. Discover the newest coastal apparel, performance sun shirts, hats, and lifestyle gear inspired by life on the water in Jupiter, Florida. Whether you're heading to the beach, paddleboarding at sunrise, spending the day on the boat, or planning your next Bahamas adventure, our latest arrivals are designed to keep you comfortable while looking right at home along the coast.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"732\" data-end=\"964\"\u003eFeaturing new Blueline originals alongside premium coastal brands, this collection is updated throughout the season with limited-run designs, performance apparel, and everyday essentials that capture the laid-back Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"966\" data-end=\"1031\"\u003e\u003cstrong data-start=\"966\" data-end=\"1031\"\u003eBe the first to shop the newest arrivals before they're gone.\u003c\/strong\u003e\u003c\/p\u003e","image":{"created_at":"2026-07-21T11:23:23-04:00","alt":"New Summer Arrivals at Blueline Surf \u0026 Paddle featuring the latest coastal apparel, sun shirts, hats, and beach lifestyle clothing inspired by Jupiter, Florida.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-110_97dad00d-8bf9-4d55-953c-b934f38b1ec9.jpg?v=1785005242"}}]}
{"item":{"id":7970549596238,"title":"Blueline Shell Crop Tee – Natural","handle":"blueline-shell-crop-tee-natural","description":"\u003cp\u003eThe \u003cstrong\u003eBlueline Shell Crop Tee – Natural\u003c\/strong\u003e is inspired by sunny beach days, salty air, and the relaxed coastal lifestyle of Jupiter, Florida. Featuring a soft shell graphic and a flattering cropped silhouette, this lightweight tee is made for everything from beach walks and boat days to coffee runs and sunset dinners.\u003c\/p\u003e\n\u003cp\u003eMade from soft, breathable cotton with a relaxed women's fit, it delivers effortless comfort and timeless coastal style. The natural colorway pairs perfectly with denim shorts, linen pants, or your favorite swimsuit for an easy, everyday look.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSoft, breathable cotton construction\u003c\/li\u003e\n\u003cli\u003eWomen's cropped silhouette with a relaxed fit\u003c\/li\u003e\n\u003cli\u003eOriginal Blueline shell artwork\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNatural color that's easy to style year-round\u003c\/li\u003e\n\u003cli\u003eDesigned by Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you're collecting shells along the shoreline, enjoying a day at the beach, or exploring your favorite coastal town, the Blueline Shell Crop Tee is made for life by the water.\u003c\/p\u003e","published_at":"2026-07-08T15:11:31-04:00","created_at":"2026-07-08T12:47:54-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - Tees","tags":["beach t shirt","beachwear","Blueline Surf and Paddle","crop t shirt","Jupiter Florida","shell shirt","women's beach shirt","women's boutique clothing","women's graphic tee","women's surf apparel","women's t shirt"],"price":3200,"price_min":3200,"price_max":3200,"available":true,"price_varies":false,"compare_at_price":3200,"compare_at_price_min":3200,"compare_at_price_max":3200,"compare_at_price_varies":false,"variants":[{"id":43945780445262,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"210000161290","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Shell Crop Tee – Natural - XS","public_title":"XS","options":["XS"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000161290","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43945780150350,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000161289","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Shell Crop Tee – Natural - S","public_title":"S","options":["S"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000161289","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43945780117582,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000161288","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Shell Crop Tee – Natural - M","public_title":"M","options":["M"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000161288","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43945779822670,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000161287","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Shell Crop Tee – Natural - L","public_title":"L","options":["L"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000161287","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43945779789902,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000161286","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Shell Crop Tee – Natural - XL","public_title":"XL","options":["XL"],"price":3200,"weight":0,"compare_at_price":3200,"inventory_management":"shopify","barcode":"210000161286","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-shell-crop-tee-natural-lifestyl.jpg?v=1783718950","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-shell-crop-tee-natural-front-back.jpg?v=1783718982"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-shell-crop-tee-natural-lifestyl.jpg?v=1783718950","options":["Size"],"media":[{"alt":"Women's Blueline Shell Crop Tee in natural featuring a coastal shell graphic, styled with a straw hat and sandals on the grass.","id":38892709314638,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-shell-crop-tee-natural-lifestyl.jpg?v=1783718950"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-shell-crop-tee-natural-lifestyl.jpg?v=1783718950","width":2848},{"alt":"Front and back view of the Blueline Shell Crop Tee in natural featuring a left chest logo and large shell graphic on the back.","id":38892707905614,"position":2,"preview_image":{"aspect_ratio":1.506,"height":2848,"width":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-shell-crop-tee-natural-front-back.jpg?v=1783718982"},"aspect_ratio":1.506,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-shell-crop-tee-natural-front-back.jpg?v=1783718982","width":4288}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe \u003cstrong\u003eBlueline Shell Crop Tee – Natural\u003c\/strong\u003e is inspired by sunny beach days, salty air, and the relaxed coastal lifestyle of Jupiter, Florida. Featuring a soft shell graphic and a flattering cropped silhouette, this lightweight tee is made for everything from beach walks and boat days to coffee runs and sunset dinners.\u003c\/p\u003e\n\u003cp\u003eMade from soft, breathable cotton with a relaxed women's fit, it delivers effortless comfort and timeless coastal style. The natural colorway pairs perfectly with denim shorts, linen pants, or your favorite swimsuit for an easy, everyday look.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSoft, breathable cotton construction\u003c\/li\u003e\n\u003cli\u003eWomen's cropped silhouette with a relaxed fit\u003c\/li\u003e\n\u003cli\u003eOriginal Blueline shell artwork\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNatural color that's easy to style year-round\u003c\/li\u003e\n\u003cli\u003eDesigned by Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you're collecting shells along the shoreline, enjoying a day at the beach, or exploring your favorite coastal town, the Blueline Shell Crop Tee is made for life by the water.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["XS","S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":285019635790,"handle":"womens-t-shirts","updated_at":"2026-08-27T07:14:32-04:00","published_at":"2024-10-07T11:49:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women's T-Shirts","body_html":"\u003cp\u003eOur soft and premium Blueline Surf and Paddle Co.'s Women's T-Shirts. Designed for the women who love sun-soaked days and ocean breezes, our t-shirts are the perfect blend of comfort and style. Crafted from soft, breathable fabrics, these tees are ideal for everything from paddle sessions to laid-back beach days in Jupiter, FL. Featuring fun designs and the iconic Blueline logo, each shirt reflects the coastal lifestyle you live and love. With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":284027977806,"handle":"womens","updated_at":"2026-09-04T07:11:16-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"womens","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":312975294542,"handle":"new-summer-arrivals","updated_at":"2026-09-04T07:11:16-04:00","published_at":"2026-07-21T11:23:24-04:00","sort_order":"best-selling","template_suffix":null,"published_scope":"global","title":"New Summer Arrivals","body_html":"\u003cp data-start=\"302\" data-end=\"730\" class=\"PDq2pG_selectionAnchorContainer\"\u003eFresh styles have landed at Blueline Surf \u0026amp; Paddle Co. Discover the newest coastal apparel, performance sun shirts, hats, and lifestyle gear inspired by life on the water in Jupiter, Florida. Whether you're heading to the beach, paddleboarding at sunrise, spending the day on the boat, or planning your next Bahamas adventure, our latest arrivals are designed to keep you comfortable while looking right at home along the coast.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"732\" data-end=\"964\"\u003eFeaturing new Blueline originals alongside premium coastal brands, this collection is updated throughout the season with limited-run designs, performance apparel, and everyday essentials that capture the laid-back Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"966\" data-end=\"1031\"\u003e\u003cstrong data-start=\"966\" data-end=\"1031\"\u003eBe the first to shop the newest arrivals before they're gone.\u003c\/strong\u003e\u003c\/p\u003e","image":{"created_at":"2026-07-21T11:23:23-04:00","alt":"New Summer Arrivals at Blueline Surf \u0026 Paddle featuring the latest coastal apparel, sun shirts, hats, and beach lifestyle clothing inspired by Jupiter, Florida.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-110_97dad00d-8bf9-4d55-953c-b934f38b1ec9.jpg?v=1785005242"}}]}
{"item":{"id":7970467086414,"title":"Blueline Diamond T-Shirt – Ivory \/ Pale Navy","handle":"diamond-t-shirt-ivory-pale-navy","description":"\u003cp\u003eClean, timeless, and inspired by the Florida coast, the \u003cstrong\u003eBlueline Diamond T-Shirt – Ivory \/ Pale Navy\u003c\/strong\u003e is an everyday staple built for life on and off the water. Featuring Blueline's signature Diamond logo in a soft pale navy print, this premium tee combines classic surf style with the laid-back lifestyle of Jupiter, Florida.\u003c\/p\u003e\n\n\u003cp\u003eMade from soft, breathable cotton with a comfortable everyday fit, it's ready for everything from early morning surf checks and boat days to afternoons around town and evenings by the water. The ivory colorway gives it a vintage coastal feel that pairs effortlessly with boardshorts, jeans, or your favorite pair of trunks.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003ePremium soft cotton construction\u003c\/li\u003e\n\u003cli\u003eClassic everyday fit\u003c\/li\u003e\n\u003cli\u003eBlueline Diamond logo artwork\u003c\/li\u003e\n\u003cli\u003eFront chest logo with full back Diamond graphic\u003c\/li\u003e\n\u003cli\u003eIvory body with pale navy print\u003c\/li\u003e\n\u003cli\u003eDesigned by Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether you're heading to the beach, loading up the boat, or simply embracing the Florida coastal lifestyle, the Blueline Diamond T-Shirt delivers timeless style and everyday comfort.\u003c\/p\u003e","published_at":"2026-07-08T12:08:47-04:00","created_at":"2026-07-08T12:07:32-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":["beach t shirt","beachwear","Blueline Surf and Paddle","cotton t shirt","diamond t shirt","everyday tee","Jupiter Florida","men's t shirt","surf shop"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43945098641486,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000161229","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond T-Shirt – Ivory \/ Pale Navy - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161229","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43945098346574,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000161228","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond T-Shirt – Ivory \/ Pale Navy - 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XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161226","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43945097986126,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000161225","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond T-Shirt – Ivory \/ Pale Navy - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161225","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-t-shirt-ivory-pale-navy-back.png?v=1783629281","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-t-shirt-ivory-pale-navy-front.png?v=1783629314"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-t-shirt-ivory-pale-navy-back.png?v=1783629281","options":["Size"],"media":[{"alt":"Back of the Blueline Diamond T-Shirt in ivory featuring the signature Diamond logo in pale navy inspired by the coastal lifestyle of Jupiter, Florida.","id":38889901326414,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-t-shirt-ivory-pale-navy-back.png?v=1783629281"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-t-shirt-ivory-pale-navy-back.png?v=1783629281","width":1080},{"alt":"Front of the Blueline Diamond T-Shirt in ivory featuring the Blueline Diamond logo on the left chest in pale navy.","id":38889912827982,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-t-shirt-ivory-pale-navy-front.png?v=1783629314"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-t-shirt-ivory-pale-navy-front.png?v=1783629314","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eClean, timeless, and inspired by the Florida coast, the \u003cstrong\u003eBlueline Diamond T-Shirt – Ivory \/ Pale Navy\u003c\/strong\u003e is an everyday staple built for life on and off the water. Featuring Blueline's signature Diamond logo in a soft pale navy print, this premium tee combines classic surf style with the laid-back lifestyle of Jupiter, Florida.\u003c\/p\u003e\n\n\u003cp\u003eMade from soft, breathable cotton with a comfortable everyday fit, it's ready for everything from early morning surf checks and boat days to afternoons around town and evenings by the water. The ivory colorway gives it a vintage coastal feel that pairs effortlessly with boardshorts, jeans, or your favorite pair of trunks.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003ePremium soft cotton construction\u003c\/li\u003e\n\u003cli\u003eClassic everyday fit\u003c\/li\u003e\n\u003cli\u003eBlueline Diamond logo artwork\u003c\/li\u003e\n\u003cli\u003eFront chest logo with full back Diamond graphic\u003c\/li\u003e\n\u003cli\u003eIvory body with pale navy print\u003c\/li\u003e\n\u003cli\u003eDesigned by Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether you're heading to the beach, loading up the boat, or simply embracing the Florida coastal lifestyle, the Blueline Diamond T-Shirt delivers timeless style and everyday comfort.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-08T11:35:48-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-09-08T07:13:33-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":312975294542,"handle":"new-summer-arrivals","updated_at":"2026-09-04T07:11:16-04:00","published_at":"2026-07-21T11:23:24-04:00","sort_order":"best-selling","template_suffix":null,"published_scope":"global","title":"New Summer Arrivals","body_html":"\u003cp data-start=\"302\" data-end=\"730\" class=\"PDq2pG_selectionAnchorContainer\"\u003eFresh styles have landed at Blueline Surf \u0026amp; Paddle Co. Discover the newest coastal apparel, performance sun shirts, hats, and lifestyle gear inspired by life on the water in Jupiter, Florida. Whether you're heading to the beach, paddleboarding at sunrise, spending the day on the boat, or planning your next Bahamas adventure, our latest arrivals are designed to keep you comfortable while looking right at home along the coast.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"732\" data-end=\"964\"\u003eFeaturing new Blueline originals alongside premium coastal brands, this collection is updated throughout the season with limited-run designs, performance apparel, and everyday essentials that capture the laid-back Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"966\" data-end=\"1031\"\u003e\u003cstrong data-start=\"966\" data-end=\"1031\"\u003eBe the first to shop the newest arrivals before they're gone.\u003c\/strong\u003e\u003c\/p\u003e","image":{"created_at":"2026-07-21T11:23:23-04:00","alt":"New Summer Arrivals at Blueline Surf \u0026 Paddle featuring the latest coastal apparel, sun shirts, hats, and beach lifestyle clothing inspired by Jupiter, Florida.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-110_97dad00d-8bf9-4d55-953c-b934f38b1ec9.jpg?v=1785005242"}}]}
{"item":{"id":7970503426126,"title":"Blueline OG Leather Patch Trucker Hat – Deep Blue","handle":"blueline-og-leather-patch-trucker-hat-deep-blue","description":"\u003cp\u003eThe \u003cstrong\u003eBlueline OG Leather Patch Trucker Hat – Deep Blue\u003c\/strong\u003e blends timeless coastal style with the legendary comfort of the Richardson 112. Featuring our signature Vintage Circle logo etched into a genuine leather patch, this premium trucker is built for everything from beach days and boat rides to evenings around town.\u003c\/p\u003e\n\u003cp\u003eConstructed on Richardson's iconic five-panel 112 platform, this hat delivers the fit, durability, and comfort that has made it one of the most trusted trucker hats in the industry. The Deep Blue front panels pair with a breathable mesh back for all-day comfort, while the adjustable snapback provides the perfect fit for almost everyone.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAuthentic Richardson 112 five-panel trucker hat\u003c\/li\u003e\n\u003cli\u003ePremium genuine etched leather Vintage Circle patch\u003c\/li\u003e\n\u003cli\u003eDeep Blue front panels with breathable trucker mesh back\u003c\/li\u003e\n\u003cli\u003eMid-profile crown with pre-curved visor\u003c\/li\u003e\n\u003cli\u003eDurable cotton\/polyester front with mesh back construction\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback closure (One Size Fits Most)\u003c\/li\u003e\n\u003cli\u003eDesigned by Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you're checking the surf at sunrise, spending the afternoon on the boat, or heading out for dinner after a day on the water, the Blueline Vintage Circle Leather Patch Trucker Hat delivers classic style built for the Florida coastal lifestyle.\u003c\/p\u003e","published_at":"2026-07-08T12:34:29-04:00","created_at":"2026-07-08T12:25:58-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Floyd Fabrication Hats","tags":["adjustable hat","blue trucker hat","Blueline Surf and Paddle","coastal hat","Florida hat","Jupiter Florida","leather patch hat","men's trucker hat","richardson 112","snapback hat","surf hat","vintage circle hat"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43945386311758,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000161177","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline OG Leather Patch Trucker Hat – Deep Blue","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000161177","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0004.jpg?v=1784987827","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/v6a1rvbojgmmiuckexax.jpg?v=1785021267"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0004.jpg?v=1784987827","options":["Title"],"media":[{"alt":null,"id":39262523785294,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0004.jpg?v=1784987827"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0004.jpg?v=1784987827","width":2848},{"alt":null,"id":39273418195022,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/v6a1rvbojgmmiuckexax.jpg?v=1785021267"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/v6a1rvbojgmmiuckexax.jpg?v=1785021267","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe \u003cstrong\u003eBlueline OG Leather Patch Trucker Hat – Deep Blue\u003c\/strong\u003e blends timeless coastal style with the legendary comfort of the Richardson 112. Featuring our signature Vintage Circle logo etched into a genuine leather patch, this premium trucker is built for everything from beach days and boat rides to evenings around town.\u003c\/p\u003e\n\u003cp\u003eConstructed on Richardson's iconic five-panel 112 platform, this hat delivers the fit, durability, and comfort that has made it one of the most trusted trucker hats in the industry. The Deep Blue front panels pair with a breathable mesh back for all-day comfort, while the adjustable snapback provides the perfect fit for almost everyone.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAuthentic Richardson 112 five-panel trucker hat\u003c\/li\u003e\n\u003cli\u003ePremium genuine etched leather Vintage Circle patch\u003c\/li\u003e\n\u003cli\u003eDeep Blue front panels with breathable trucker mesh back\u003c\/li\u003e\n\u003cli\u003eMid-profile crown with pre-curved visor\u003c\/li\u003e\n\u003cli\u003eDurable cotton\/polyester front with mesh back construction\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback closure (One Size Fits Most)\u003c\/li\u003e\n\u003cli\u003eDesigned by Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you're checking the surf at sunrise, spending the afternoon on the boat, or heading out for dinner after a day on the water, the Blueline Vintage Circle Leather Patch Trucker Hat delivers classic style built for the Florida coastal lifestyle.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2026-09-04T07:11:16-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-08T11:35:48-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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Whether you're heading to the beach, paddleboarding at sunrise, spending the day on the boat, or planning your next Bahamas adventure, our latest arrivals are designed to keep you comfortable while looking right at home along the coast.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"732\" data-end=\"964\"\u003eFeaturing new Blueline originals alongside premium coastal brands, this collection is updated throughout the season with limited-run designs, performance apparel, and everyday essentials that capture the laid-back Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"966\" data-end=\"1031\"\u003e\u003cstrong data-start=\"966\" data-end=\"1031\"\u003eBe the first to shop the newest arrivals before they're gone.\u003c\/strong\u003e\u003c\/p\u003e","image":{"created_at":"2026-07-21T11:23:23-04:00","alt":"New Summer Arrivals at Blueline Surf \u0026 Paddle featuring the latest coastal apparel, sun shirts, hats, and beach lifestyle clothing inspired by Jupiter, Florida.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-110_97dad00d-8bf9-4d55-953c-b934f38b1ec9.jpg?v=1785005242"}}]}
{"item":{"id":7970499100750,"title":"Blueline OG Leather Patch Trucker Hat – Marsh Duck \/ Loden Camo","handle":"blueline-og-leather-patch-trucker-hat-marsh-duck-loden-camo","description":"\u003cp\u003eThe \u003cstrong\u003eBlueline OG Leather Patch Trucker Hat – Marsh Duck \/ Loden Camo\u003c\/strong\u003e combines the legendary comfort of the Richardson 112 with a rugged outdoor design built for hunting, fishing, and everyday adventures. Featuring a genuine etched leather patch and Marsh Duck camouflage, this hat is equally at home in the marsh, on the boat, or around the fire after a long day outside.\u003c\/p\u003e\n\n\u003cp\u003eBuilt on Richardson's iconic five-panel 112 platform, this trucker delivers the fit and durability that has made it one of the most trusted hats in the industry. The breathable mesh back keeps you cool, while the adjustable snapback closure provides a comfortable fit for nearly everyone.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eAuthentic Richardson 112 five-panel trucker hat\u003c\/li\u003e\n\u003cli\u003ePremium genuine etched leather Blueline patch\u003c\/li\u003e\n\u003cli\u003eMarsh Duck camouflage front panels with Loden mesh back\u003c\/li\u003e\n\u003cli\u003eMid-profile crown with pre-curved visor\u003c\/li\u003e\n\u003cli\u003eBreathable polyester trucker mesh\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback closure (One Size Fits Most)\u003c\/li\u003e\n\u003cli\u003eDesigned by Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether you're chasing redfish in the backcountry, hunting waterfowl before sunrise, heading offshore, or simply enjoying the outdoors, the Blueline OG Leather Patch Trucker Hat is built for wherever the day takes you.\u003c\/p\u003e","published_at":"2026-07-08T12:31:38-04:00","created_at":"2026-07-08T12:24:30-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Floyd Fabrication Hats","tags":["adjustable hat","Blueline Surf and Paddle","camo trucker hat","hunting hat","Jupiter Florida","leather patch hat","leather patch trucker","loden hat","marsh duck camo","richardson 112","snapback hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43945359573070,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000160815","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline OG Leather Patch Trucker Hat – Marsh Duck \/ Loden Camo","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000160815","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0017.jpg?v=1784987525","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/xsmxhc2ssrjcta2urrjn.jpg?v=1785076090"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0017.jpg?v=1784987525","options":["Title"],"media":[{"alt":null,"id":39262463754318,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0017.jpg?v=1784987525"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0017.jpg?v=1784987525","width":2848},{"alt":null,"id":39293300932686,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/xsmxhc2ssrjcta2urrjn.jpg?v=1785076090"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/xsmxhc2ssrjcta2urrjn.jpg?v=1785076090","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe \u003cstrong\u003eBlueline OG Leather Patch Trucker Hat – Marsh Duck \/ Loden Camo\u003c\/strong\u003e combines the legendary comfort of the Richardson 112 with a rugged outdoor design built for hunting, fishing, and everyday adventures. 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The breathable mesh back keeps you cool, while the adjustable snapback closure provides a comfortable fit for nearly everyone.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eAuthentic Richardson 112 five-panel trucker hat\u003c\/li\u003e\n\u003cli\u003ePremium genuine etched leather Blueline patch\u003c\/li\u003e\n\u003cli\u003eMarsh Duck camouflage front panels with Loden mesh back\u003c\/li\u003e\n\u003cli\u003eMid-profile crown with pre-curved visor\u003c\/li\u003e\n\u003cli\u003eBreathable polyester trucker mesh\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback closure (One Size Fits Most)\u003c\/li\u003e\n\u003cli\u003eDesigned by Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether you're chasing redfish in the backcountry, hunting waterfowl before sunrise, heading offshore, or simply enjoying the outdoors, the Blueline OG Leather Patch Trucker Hat is built for wherever the day takes you.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2026-09-04T07:11:16-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-08T11:35:48-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":313811304526,"handle":"camo-hats-collection","updated_at":"2026-09-03T18:05:00-04:00","published_at":"2026-08-06T13:54:59-04:00","sort_order":"manual","template_suffix":"camo-hats","published_scope":"global","title":"Camo Hats Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePerformance camo hats built for fishing, boating, paddling, and everyday coastal adventures. Shop lightweight camouflage hats at Blueline Surf \u0026amp; Paddle Co.\u003c\/p\u003e","image":{"created_at":"2026-08-06T13:54:58-04:00","alt":"","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43_83d06c6c-6d13-4e3c-a515-182fa01b4116.jpg?v=1786038899"}},{"id":312975294542,"handle":"new-summer-arrivals","updated_at":"2026-09-04T07:11:16-04:00","published_at":"2026-07-21T11:23:24-04:00","sort_order":"best-selling","template_suffix":null,"published_scope":"global","title":"New Summer Arrivals","body_html":"\u003cp data-start=\"302\" data-end=\"730\" class=\"PDq2pG_selectionAnchorContainer\"\u003eFresh styles have landed at Blueline Surf \u0026amp; Paddle Co. Discover the newest coastal apparel, performance sun shirts, hats, and lifestyle gear inspired by life on the water in Jupiter, Florida. Whether you're heading to the beach, paddleboarding at sunrise, spending the day on the boat, or planning your next Bahamas adventure, our latest arrivals are designed to keep you comfortable while looking right at home along the coast.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"732\" data-end=\"964\"\u003eFeaturing new Blueline originals alongside premium coastal brands, this collection is updated throughout the season with limited-run designs, performance apparel, and everyday essentials that capture the laid-back Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"966\" data-end=\"1031\"\u003e\u003cstrong data-start=\"966\" data-end=\"1031\"\u003eBe the first to shop the newest arrivals before they're gone.\u003c\/strong\u003e\u003c\/p\u003e","image":{"created_at":"2026-07-21T11:23:23-04:00","alt":"New Summer Arrivals at Blueline Surf \u0026 Paddle featuring the latest coastal apparel, sun shirts, hats, and beach lifestyle clothing inspired by Jupiter, Florida.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-110_97dad00d-8bf9-4d55-953c-b934f38b1ec9.jpg?v=1785005242"}}]}
{"item":{"id":7974180454478,"title":"Blueline Diamond Logo T-Shirt - Ivory\/Navy","handle":"blueline-diamond-logo-t-shirt-ivory-navy","description":"\u003ch3 data-section-id=\"16gfiq5\" data-start=\"426\" data-end=\"472\" class=\"PDq2pG_selectionAnchorContainer\"\u003eBlueline Diamond Logo T-Shirt - Ivory\/Navy\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"474\" data-end=\"695\"\u003eA fresh take on one of our signature designs. The \u003cstrong data-start=\"524\" data-end=\"557\"\u003eBlueline Diamond Logo T-Shirt\u003c\/strong\u003e features our classic Diamond Logo in a timeless navy and ivory color combination inspired by the laid-back lifestyle of Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"697\" data-end=\"851\"\u003eMade from soft, breathable cotton with an everyday fit, this tee is equally at home on the beach, on the boat, or exploring downtown after a morning surf.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"853\" data-end=\"865\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"866\" data-end=\"1070\"\u003e\n\u003cli data-section-id=\"134xw1k\" data-start=\"866\" data-end=\"904\"\u003eSoft, breathable cotton construction\u003c\/li\u003e\n\u003cli data-section-id=\"14q9kmp\" data-start=\"905\" data-end=\"927\"\u003eRelaxed everyday fit\u003c\/li\u003e\n\u003cli data-section-id=\"h103o5\" data-start=\"928\" data-end=\"969\"\u003eSignature Blueline Diamond Logo graphic\u003c\/li\u003e\n\u003cli data-section-id=\"1g5ankh\" data-start=\"970\" data-end=\"1016\"\u003eIvory tee with navy and coastal blue artwork\u003c\/li\u003e\n\u003cli data-section-id=\"1q6sd6k\" data-start=\"1017\" data-end=\"1039\"\u003eRibbed crew neckline\u003c\/li\u003e\n\u003cli data-section-id=\"13svtta\" data-start=\"1040\" data-end=\"1070\"\u003eDesigned in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1072\" data-end=\"1087\"\u003e\u003cstrong data-start=\"1072\" data-end=\"1087\"\u003ePerfect For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1088\" data-end=\"1159\"\u003e\n\u003cli data-section-id=\"nrl11m\" data-start=\"1088\" data-end=\"1100\"\u003eBeach days\u003c\/li\u003e\n\u003cli data-section-id=\"q8w4xj\" data-start=\"1101\" data-end=\"1116\"\u003eSurf sessions\u003c\/li\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1117\" data-end=\"1126\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1127\" data-end=\"1135\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"14uw3f3\" data-start=\"1136\" data-end=\"1159\"\u003eEveryday coastal wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2026-07-10T10:41:31-04:00","created_at":"2026-07-10T10:21:05-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":["blueline diamond","diamond logo","everyday tee","ivory t-shirt","lifestyle apparel","men's t-shirt","navy graphic tee"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43981460930638,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000161339","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo T-Shirt - Ivory\/Navy - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161339","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43981460897870,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000161338","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo T-Shirt - Ivory\/Navy - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161338","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43981460734030,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000161337","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo T-Shirt - Ivory\/Navy - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161337","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43981460701262,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000161336","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo T-Shirt - Ivory\/Navy - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161336","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43981460537422,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000161335","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo T-Shirt - Ivory\/Navy - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161335","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-t-shirt-ivory-navy-back.png?v=1784131045","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-t-shirt-ivory-navy-front.png?v=1784131013"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-t-shirt-ivory-navy-back.png?v=1784131045","options":["Size"],"media":[{"alt":"Back of the Blueline Diamond Logo T-Shirt in Ivory with a clean solid-color design.","id":38890125492302,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-t-shirt-ivory-navy-back.png?v=1784131045"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-t-shirt-ivory-navy-back.png?v=1784131045","width":1080},{"alt":"Blueline Diamond Logo T-Shirt in Ivory featuring the signature Diamond Logo graphic in navy and coastal blue.","id":38890125623374,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-t-shirt-ivory-navy-front.png?v=1784131013"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-t-shirt-ivory-navy-front.png?v=1784131013","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-section-id=\"16gfiq5\" data-start=\"426\" data-end=\"472\" class=\"PDq2pG_selectionAnchorContainer\"\u003eBlueline Diamond Logo T-Shirt - Ivory\/Navy\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"474\" data-end=\"695\"\u003eA fresh take on one of our signature designs. The \u003cstrong data-start=\"524\" data-end=\"557\"\u003eBlueline Diamond Logo T-Shirt\u003c\/strong\u003e features our classic Diamond Logo in a timeless navy and ivory color combination inspired by the laid-back lifestyle of Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"697\" data-end=\"851\"\u003eMade from soft, breathable cotton with an everyday fit, this tee is equally at home on the beach, on the boat, or exploring downtown after a morning surf.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"853\" data-end=\"865\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"866\" data-end=\"1070\"\u003e\n\u003cli data-section-id=\"134xw1k\" data-start=\"866\" data-end=\"904\"\u003eSoft, breathable cotton construction\u003c\/li\u003e\n\u003cli data-section-id=\"14q9kmp\" data-start=\"905\" data-end=\"927\"\u003eRelaxed everyday fit\u003c\/li\u003e\n\u003cli data-section-id=\"h103o5\" data-start=\"928\" data-end=\"969\"\u003eSignature Blueline Diamond Logo graphic\u003c\/li\u003e\n\u003cli data-section-id=\"1g5ankh\" data-start=\"970\" data-end=\"1016\"\u003eIvory tee with navy and coastal blue artwork\u003c\/li\u003e\n\u003cli data-section-id=\"1q6sd6k\" data-start=\"1017\" data-end=\"1039\"\u003eRibbed crew neckline\u003c\/li\u003e\n\u003cli data-section-id=\"13svtta\" data-start=\"1040\" data-end=\"1070\"\u003eDesigned in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1072\" data-end=\"1087\"\u003e\u003cstrong data-start=\"1072\" data-end=\"1087\"\u003ePerfect For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1088\" data-end=\"1159\"\u003e\n\u003cli data-section-id=\"nrl11m\" data-start=\"1088\" data-end=\"1100\"\u003eBeach days\u003c\/li\u003e\n\u003cli data-section-id=\"q8w4xj\" data-start=\"1101\" data-end=\"1116\"\u003eSurf sessions\u003c\/li\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1117\" data-end=\"1126\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1127\" data-end=\"1135\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"14uw3f3\" data-start=\"1136\" data-end=\"1159\"\u003eEveryday coastal wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-09-08T07:13:33-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-08T11:35:48-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-09-08T07:13:33-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":312975294542,"handle":"new-summer-arrivals","updated_at":"2026-09-04T07:11:16-04:00","published_at":"2026-07-21T11:23:24-04:00","sort_order":"best-selling","template_suffix":null,"published_scope":"global","title":"New Summer Arrivals","body_html":"\u003cp data-start=\"302\" data-end=\"730\" class=\"PDq2pG_selectionAnchorContainer\"\u003eFresh styles have landed at Blueline Surf \u0026amp; Paddle Co. Discover the newest coastal apparel, performance sun shirts, hats, and lifestyle gear inspired by life on the water in Jupiter, Florida. Whether you're heading to the beach, paddleboarding at sunrise, spending the day on the boat, or planning your next Bahamas adventure, our latest arrivals are designed to keep you comfortable while looking right at home along the coast.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"732\" data-end=\"964\"\u003eFeaturing new Blueline originals alongside premium coastal brands, this collection is updated throughout the season with limited-run designs, performance apparel, and everyday essentials that capture the laid-back Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"966\" data-end=\"1031\"\u003e\u003cstrong data-start=\"966\" data-end=\"1031\"\u003eBe the first to shop the newest arrivals before they're gone.\u003c\/strong\u003e\u003c\/p\u003e","image":{"created_at":"2026-07-21T11:23:23-04:00","alt":"New Summer Arrivals at Blueline Surf \u0026 Paddle featuring the latest coastal apparel, sun shirts, hats, and beach lifestyle clothing inspired by Jupiter, Florida.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-110_97dad00d-8bf9-4d55-953c-b934f38b1ec9.jpg?v=1785005242"}}]}
{"item":{"id":7974179045454,"title":"Blueline Frontier T-Shirt - Cool Blue","handle":"blueline-frontier-t-shirt-cool-blue","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:fe09c801-822b-4db7-95d0-9544dc2fe755-0\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:fe09c801-822b-4db7-95d0-9544dc2fe755-0\" data-turn-id-container=\"request-WEB:fe09c801-822b-4db7-95d0-9544dc2fe755-0\" data-testid=\"conversation-turn-2\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-15 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"84285ba2-2480-41c4-9d08-528db09076da\" dir=\"auto\" data-message-model-slug=\"gpt-5-5-instant\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp data-start=\"25\" data-end=\"422\" class=\"PDq2pG_selectionAnchorContainer\"\u003eClassic style inspired by the places that make Jupiter home. The \u003cstrong data-start=\"90\" data-end=\"119\"\u003eBlueline Frontier T-Shirt\u003c\/strong\u003e combines everyday comfort with a clean, vintage-inspired graphic featuring the Jupiter Lighthouse and the coordinates of Blueline Surf \u0026amp; Paddle Co. Whether you're heading to the beach, grabbing coffee after a morning surf, or spending the day on the water, this tee is built to become a go-to favorite.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"424\" data-end=\"581\"\u003eMade from soft, breathable cotton with a relaxed fit, it's comfortable enough for everyday wear while representing the coastal lifestyle that started it all.\u003c\/p\u003e\n\u003cp data-start=\"583\" data-end=\"595\"\u003e\u003cstrong data-start=\"583\" data-end=\"595\"\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"596\" data-end=\"905\"\u003e\n\u003cli data-section-id=\"spiilk\" data-start=\"596\" data-end=\"636\"\u003eSoft, comfortable everyday cotton feel\u003c\/li\u003e\n\u003cli data-section-id=\"1jxlx87\" data-start=\"637\" data-end=\"675\"\u003eClassic crew neck with a relaxed fit\u003c\/li\u003e\n\u003cli data-section-id=\"pu5szo\" data-start=\"676\" data-end=\"761\"\u003eFront chest graphic featuring the Jupiter Lighthouse and Blueline Surf \u0026amp; Paddle Co.\u003c\/li\u003e\n\u003cli data-section-id=\"1o46wc5\" data-start=\"762\" data-end=\"813\"\u003eCool Blue colorway inspired by the Atlantic coast\u003c\/li\u003e\n\u003cli data-section-id=\"sfh42t\" data-start=\"814\" data-end=\"874\"\u003ePerfect for beach days, boating, travel, and everyday wear\u003c\/li\u003e\n\u003cli data-section-id=\"13svtta\" data-start=\"875\" data-end=\"905\"\u003eDesigned in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"907\" data-end=\"1168\"\u003e\u003cstrong data-start=\"907\" data-end=\"929\"\u003eWhy You'll Love It\u003c\/strong\u003e\u003cbr\u003eThe Frontier Tee celebrates the spirit of adventure and the laid-back lifestyle of Florida's Treasure Coast. From sunrise surf checks to sunset dock hangs, it's an easy favorite that looks just as good on the water as it does around town.\u003c\/p\u003e\n\u003cp data-start=\"1170\" data-end=\"1254\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1170\" data-end=\"1178\"\u003eFit:\u003c\/strong\u003e Regular Fit\u003cbr data-start=\"1190\" data-end=\"1193\"\u003e\u003cstrong data-start=\"1193\" data-end=\"1206\"\u003eMaterial:\u003c\/strong\u003e Cotton blend (update if fabric content differs)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2026-07-10T10:27:04-04:00","created_at":"2026-07-10T10:19:25-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":["everyday tee","frontier","frontier collection","lifestyle apparel","men's t-shirt","surf shop"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43981455786062,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000161275","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Frontier T-Shirt - Cool Blue - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161275","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43981455753294,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000161274","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Frontier T-Shirt - Cool Blue - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161274","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43981455720526,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000161273","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Frontier T-Shirt - Cool Blue - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161273","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43981455687758,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000161272","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Frontier T-Shirt - Cool Blue - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161272","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43981455654990,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000161271","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Frontier T-Shirt - Cool Blue - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161271","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-frontier-t-shirt-cool-blue-back.png?v=1784055796","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-frontier-t-shirt-cool-blue-front-chest.png?v=1784055753"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-frontier-t-shirt-cool-blue-back.png?v=1784055796","options":["Size"],"media":[{"alt":"Blueline Frontier T-Shirt in Cool Blue featuring a Blueline Surf and Paddle Co. graphic on the back.","id":38890125819982,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-frontier-t-shirt-cool-blue-back.png?v=1784055796"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-frontier-t-shirt-cool-blue-back.png?v=1784055796","width":1080},{"alt":"Blueline Frontier T-Shirt in Cool Blue featuring Blueline Surf and Paddle on the front left chest.","id":38890125918286,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-frontier-t-shirt-cool-blue-front-chest.png?v=1784055753"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-frontier-t-shirt-cool-blue-front-chest.png?v=1784055753","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:fe09c801-822b-4db7-95d0-9544dc2fe755-0\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:fe09c801-822b-4db7-95d0-9544dc2fe755-0\" data-turn-id-container=\"request-WEB:fe09c801-822b-4db7-95d0-9544dc2fe755-0\" data-testid=\"conversation-turn-2\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-15 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"84285ba2-2480-41c4-9d08-528db09076da\" dir=\"auto\" data-message-model-slug=\"gpt-5-5-instant\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp data-start=\"25\" data-end=\"422\" class=\"PDq2pG_selectionAnchorContainer\"\u003eClassic style inspired by the places that make Jupiter home. The \u003cstrong data-start=\"90\" data-end=\"119\"\u003eBlueline Frontier T-Shirt\u003c\/strong\u003e combines everyday comfort with a clean, vintage-inspired graphic featuring the Jupiter Lighthouse and the coordinates of Blueline Surf \u0026amp; Paddle Co. Whether you're heading to the beach, grabbing coffee after a morning surf, or spending the day on the water, this tee is built to become a go-to favorite.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"424\" data-end=\"581\"\u003eMade from soft, breathable cotton with a relaxed fit, it's comfortable enough for everyday wear while representing the coastal lifestyle that started it all.\u003c\/p\u003e\n\u003cp data-start=\"583\" data-end=\"595\"\u003e\u003cstrong data-start=\"583\" data-end=\"595\"\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"596\" data-end=\"905\"\u003e\n\u003cli data-section-id=\"spiilk\" data-start=\"596\" data-end=\"636\"\u003eSoft, comfortable everyday cotton feel\u003c\/li\u003e\n\u003cli data-section-id=\"1jxlx87\" data-start=\"637\" data-end=\"675\"\u003eClassic crew neck with a relaxed fit\u003c\/li\u003e\n\u003cli data-section-id=\"pu5szo\" data-start=\"676\" data-end=\"761\"\u003eFront chest graphic featuring the Jupiter Lighthouse and Blueline Surf \u0026amp; Paddle Co.\u003c\/li\u003e\n\u003cli data-section-id=\"1o46wc5\" data-start=\"762\" data-end=\"813\"\u003eCool Blue colorway inspired by the Atlantic coast\u003c\/li\u003e\n\u003cli data-section-id=\"sfh42t\" data-start=\"814\" data-end=\"874\"\u003ePerfect for beach days, boating, travel, and everyday wear\u003c\/li\u003e\n\u003cli data-section-id=\"13svtta\" data-start=\"875\" data-end=\"905\"\u003eDesigned in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"907\" data-end=\"1168\"\u003e\u003cstrong data-start=\"907\" data-end=\"929\"\u003eWhy You'll Love It\u003c\/strong\u003e\u003cbr\u003eThe Frontier Tee celebrates the spirit of adventure and the laid-back lifestyle of Florida's Treasure Coast. From sunrise surf checks to sunset dock hangs, it's an easy favorite that looks just as good on the water as it does around town.\u003c\/p\u003e\n\u003cp data-start=\"1170\" data-end=\"1254\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1170\" data-end=\"1178\"\u003eFit:\u003c\/strong\u003e Regular Fit\u003cbr data-start=\"1190\" data-end=\"1193\"\u003e\u003cstrong data-start=\"1193\" data-end=\"1206\"\u003eMaterial:\u003c\/strong\u003e Cotton blend (update if fabric content differs)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-08T11:35:48-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-09-08T07:13:33-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":312975294542,"handle":"new-summer-arrivals","updated_at":"2026-09-04T07:11:16-04:00","published_at":"2026-07-21T11:23:24-04:00","sort_order":"best-selling","template_suffix":null,"published_scope":"global","title":"New Summer Arrivals","body_html":"\u003cp data-start=\"302\" data-end=\"730\" class=\"PDq2pG_selectionAnchorContainer\"\u003eFresh styles have landed at Blueline Surf \u0026amp; Paddle Co. Discover the newest coastal apparel, performance sun shirts, hats, and lifestyle gear inspired by life on the water in Jupiter, Florida. Whether you're heading to the beach, paddleboarding at sunrise, spending the day on the boat, or planning your next Bahamas adventure, our latest arrivals are designed to keep you comfortable while looking right at home along the coast.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"732\" data-end=\"964\"\u003eFeaturing new Blueline originals alongside premium coastal brands, this collection is updated throughout the season with limited-run designs, performance apparel, and everyday essentials that capture the laid-back Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"966\" data-end=\"1031\"\u003e\u003cstrong data-start=\"966\" data-end=\"1031\"\u003eBe the first to shop the newest arrivals before they're gone.\u003c\/strong\u003e\u003c\/p\u003e","image":{"created_at":"2026-07-21T11:23:23-04:00","alt":"New Summer Arrivals at Blueline Surf \u0026 Paddle featuring the latest coastal apparel, sun shirts, hats, and beach lifestyle clothing inspired by Jupiter, Florida.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-110_97dad00d-8bf9-4d55-953c-b934f38b1ec9.jpg?v=1785005242"}}]}
{"item":{"id":7970477867086,"title":"Blueline Vintage Circle T-Shirt – Pepper \/ Black","handle":"vintage-circle-t-shirt-pepper-black","description":"\u003cp\u003eThe \u003cstrong\u003eBlueline Vintage Circle T-Shirt – Pepper \/ Black\u003c\/strong\u003e is built for those who appreciate timeless coastal style and everyday comfort. Featuring our signature Vintage Circle logo in a bold black print, this premium tee captures the laid-back spirit of Jupiter, Florida, whether you're heading to the beach, the boat, or your favorite local spot.\u003c\/p\u003e\n\n\u003cp\u003eMade from soft, breathable cotton, this shirt offers a comfortable fit that only gets better with time. The Pepper colorway delivers a worn-in look from day one, while the clean black artwork creates a versatile design that pairs effortlessly with boardshorts, jeans, or fishing shorts.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003ePremium soft cotton construction\u003c\/li\u003e\n\u003cli\u003eClassic everyday fit\u003c\/li\u003e\n\u003cli\u003eBlueline Vintage Circle logo artwork\u003c\/li\u003e\n\u003cli\u003eFront left chest logo with full back graphic\u003c\/li\u003e\n\u003cli\u003ePepper body with black print\u003c\/li\u003e\n\u003cli\u003eDesigned by Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFrom sunrise surf checks and boat days to evenings around town, the Vintage Circle T-Shirt is made for those who live the Florida coastal lifestyle every day.\u003c\/p\u003e","published_at":"2026-07-08T12:15:55-04:00","created_at":"2026-07-08T12:13:22-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":["beach t shirt","beachwear","Blueline Surf and Paddle","cotton t shirt","Jupiter Florida","men's t shirt","surf shop","vintage circle shirt","vintage t shirt"],"price":3695,"price_min":3695,"price_max":3695,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43945185149006,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000161234","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Vintage Circle T-Shirt – Pepper \/ Black - S","public_title":"S","options":["S"],"price":3695,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161234","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43945185116238,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000161233","requires_shipping":true,"taxable":true,"featured_image":{"id":52398660976718,"product_id":7970477867086,"position":2,"created_at":"2026-07-08T12:13:21-04:00","updated_at":"2026-07-09T17:22:51-04:00","alt":"Front of the Blueline Vintage Circle T-Shirt in pepper featuring the Blueline Vintage Circle logo on the left chest in black.","width":1080,"height":1350,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-t-shirt-pepper-black-front.png?v=1783632171","variant_ids":[43945185116238]},"available":true,"name":"Blueline Vintage Circle T-Shirt – Pepper \/ Black - M","public_title":"M","options":["M"],"price":3695,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161233","featured_media":{"alt":"Front of the Blueline Vintage Circle T-Shirt in pepper featuring the Blueline Vintage Circle logo on the left chest in black.","id":38890013622350,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-t-shirt-pepper-black-front.png?v=1783632171"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43945184821326,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000161232","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Vintage Circle T-Shirt – Pepper \/ Black - L","public_title":"L","options":["L"],"price":3695,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161232","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43945195307086,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000161231","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Vintage Circle T-Shirt – Pepper \/ Black - XL","public_title":"XL","options":["XL"],"price":3695,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161231","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43945184788558,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000161230","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Vintage Circle T-Shirt – Pepper \/ Black - 2XL","public_title":"2XL","options":["2XL"],"price":3695,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161230","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-t-shirt-pepper-black-back.png?v=1783632144","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-t-shirt-pepper-black-front.png?v=1783632171"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-t-shirt-pepper-black-back.png?v=1783632144","options":["Size"],"media":[{"alt":"Back of the Blueline Vintage Circle T-Shirt in pepper featuring the Vintage Circle logo in black inspired by the coastal lifestyle of Jupiter, Florida.","id":38890021126222,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-t-shirt-pepper-black-back.png?v=1783632144"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-t-shirt-pepper-black-back.png?v=1783632144","width":1080},{"alt":"Front of the Blueline Vintage Circle T-Shirt in pepper featuring the Blueline Vintage Circle logo on the left chest in black.","id":38890013622350,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-t-shirt-pepper-black-front.png?v=1783632171"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-t-shirt-pepper-black-front.png?v=1783632171","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe \u003cstrong\u003eBlueline Vintage Circle T-Shirt – Pepper \/ Black\u003c\/strong\u003e is built for those who appreciate timeless coastal style and everyday comfort. Featuring our signature Vintage Circle logo in a bold black print, this premium tee captures the laid-back spirit of Jupiter, Florida, whether you're heading to the beach, the boat, or your favorite local spot.\u003c\/p\u003e\n\n\u003cp\u003eMade from soft, breathable cotton, this shirt offers a comfortable fit that only gets better with time. The Pepper colorway delivers a worn-in look from day one, while the clean black artwork creates a versatile design that pairs effortlessly with boardshorts, jeans, or fishing shorts.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003ePremium soft cotton construction\u003c\/li\u003e\n\u003cli\u003eClassic everyday fit\u003c\/li\u003e\n\u003cli\u003eBlueline Vintage Circle logo artwork\u003c\/li\u003e\n\u003cli\u003eFront left chest logo with full back graphic\u003c\/li\u003e\n\u003cli\u003ePepper body with black print\u003c\/li\u003e\n\u003cli\u003eDesigned by Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFrom sunrise surf checks and boat days to evenings around town, the Vintage Circle T-Shirt is made for those who live the Florida coastal lifestyle every day.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-09-08T11:35:48-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-09-08T07:13:33-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":312975294542,"handle":"new-summer-arrivals","updated_at":"2026-09-04T07:11:16-04:00","published_at":"2026-07-21T11:23:24-04:00","sort_order":"best-selling","template_suffix":null,"published_scope":"global","title":"New Summer Arrivals","body_html":"\u003cp data-start=\"302\" data-end=\"730\" class=\"PDq2pG_selectionAnchorContainer\"\u003eFresh styles have landed at Blueline Surf \u0026amp; Paddle Co. Discover the newest coastal apparel, performance sun shirts, hats, and lifestyle gear inspired by life on the water in Jupiter, Florida. Whether you're heading to the beach, paddleboarding at sunrise, spending the day on the boat, or planning your next Bahamas adventure, our latest arrivals are designed to keep you comfortable while looking right at home along the coast.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"732\" data-end=\"964\"\u003eFeaturing new Blueline originals alongside premium coastal brands, this collection is updated throughout the season with limited-run designs, performance apparel, and everyday essentials that capture the laid-back Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"966\" data-end=\"1031\"\u003e\u003cstrong data-start=\"966\" data-end=\"1031\"\u003eBe the first to shop the newest arrivals before they're gone.\u003c\/strong\u003e\u003c\/p\u003e","image":{"created_at":"2026-07-21T11:23:23-04:00","alt":"New Summer Arrivals at Blueline Surf \u0026 Paddle featuring the latest coastal apparel, sun shirts, hats, and beach lifestyle clothing inspired by Jupiter, Florida.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-110_97dad00d-8bf9-4d55-953c-b934f38b1ec9.jpg?v=1785005242"}}]}