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{"item":{"id":7762329010254,"title":"Jupiter Lite Deadwood Tree Camo Hoodie","handle":"jupiter-lite-deadwood-tree-camo-hoodie","description":"\u003cp data-start=\"345\" data-end=\"635\"\u003eMeet the \u003cem data-start=\"354\" data-end=\"388\"\u003eJupiter Lite Deadwood Tree Camo Hoodie. B\u003c\/em\u003euilt for early-morning missions, cool-weather boat rides, and winters here in Jupiter, Florida. Featuring the Blueline “Jupiter Lite” logo across the back, this hoodie blends classic outdoor camo with the laid-back style we live.\u003c\/p\u003e\n\u003cp data-start=\"637\" data-end=\"955\"\u003eMade with the new \u003cstrong data-start=\"655\" data-end=\"685\"\u003eDeadwood Tree Camo pattern\u003c\/strong\u003e, it delivers that rugged, outdoorsman look while still being soft, lightweight, and easy to wear around town. 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B\u003c\/em\u003euilt for early-morning missions, cool-weather boat rides, and winters here in Jupiter, Florida. Featuring the Blueline “Jupiter Lite” logo across the back, this hoodie blends classic outdoor camo with the laid-back style we live.\u003c\/p\u003e\n\u003cp data-start=\"637\" data-end=\"955\"\u003eMade with the new \u003cstrong data-start=\"655\" data-end=\"685\"\u003eDeadwood Tree Camo pattern\u003c\/strong\u003e, it delivers that rugged, outdoorsman look while still being soft, lightweight, and easy to wear around town. Whether you’re fishing at first light, hanging with friends, or just grabbing coffee after a morning paddle or surf, this is the hooded sweatshirt for you.\u003c\/p\u003e\n\u003cp data-start=\"957\" data-end=\"1026\"\u003e\u003cstrong data-start=\"957\" data-end=\"970\"\u003eFit Note:\u003c\/strong\u003e Hoodies run slightly small — size up for a roomier fit.\u003c\/p\u003e\n\u003cp data-start=\"1028\" data-end=\"1042\"\u003e\u003cstrong data-start=\"1028\" data-end=\"1040\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1043\" data-end=\"1230\"\u003e\n\u003cli data-start=\"1043\" data-end=\"1073\"\u003e\n\u003cp data-start=\"1045\" data-end=\"1073\"\u003eDeadwood Tree Camo pattern\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1074\" data-end=\"1106\"\u003e\n\u003cp data-start=\"1076\" data-end=\"1106\"\u003eBlueline “Jupiter Lite” back logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1107\" data-end=\"1133\"\u003e\n\u003cp data-start=\"1109\" data-end=\"1133\"\u003eLightweight, soft feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"best-sellers","updated_at":"2025-11-17T10:44:02-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThese are the best Blueline Surf and Paddle T-shirts, hats, hoodies, and UV shirts we offer, chosen by you! 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Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2025-11-17T11:20:58-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"MENS GIFT GUIDE","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. 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Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear—handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":null,"width":1440,"height":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Race_the_Tide_Too_Banner_2.png?v=1763396425"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-11-17T07:12:25-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"New at Blueline Surf!","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003eCheck out what’s new at Blueline Surf \u0026amp; Paddle Co. Our latest T-Shirts, hats, UV shirts, Hoodies, Yetis and other gear and apparel inspired by living here in Jupiter, Florida. \u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cblockquote data-start=\"659\" data-end=\"771\"\u003e\n\u003cp data-start=\"661\" data-end=\"771\"\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover the newest product from your favorite surf shop in the Palm Beaches.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}}]}
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{"item":{"id":7752785100878,"title":"Ultimate Blueline Gift Bundle","handle":"ultimate-blueline-gift-bundle","description":"\u003cp data-end=\"235\" data-start=\"169\"\u003e\u003cstrong data-end=\"233\" data-start=\"169\"\u003eUltimate Holiday Gift Bundle | Blueline Surf \u0026amp; Paddle Co.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"489\" data-start=\"237\"\u003eGive the gift of \u003cstrong data-end=\"271\" data-start=\"254\"\u003ecoastal vibes\u003c\/strong\u003e this holiday season with our \u003cstrong data-end=\"333\" data-start=\"301\"\u003eUltimate Holiday Gift Bundle\u003c\/strong\u003e — the perfect surprise for any beach or Blueline Fan in your life! Packed with \u003cstrong data-end=\"441\" data-start=\"411\"\u003eJupiter, Florida favorites\u003c\/strong\u003e, this bundle is ready to surprise!\u003c\/p\u003e\n\u003cp data-end=\"489\" data-start=\"237\"\u003e\u003cstrong data-end=\"509\" data-start=\"491\"\u003eWhat’s Inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1243\" data-start=\"512\"\u003e\n\u003cli data-end=\"611\" data-start=\"512\"\u003e\n\u003cp data-end=\"611\" data-start=\"514\"\u003e\u003cstrong data-end=\"536\" data-start=\"517\"\u003eBlueline Hoodie\u003c\/strong\u003e – Cozy, soft, and perfect for chilly mornings by the water. (Value: $55)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"705\" data-start=\"612\"\u003e\n\u003cp data-end=\"705\" data-start=\"614\"\u003e\u003cstrong data-end=\"638\" data-start=\"617\"\u003eJUP License Plate\u003c\/strong\u003e – Show off your love for Jupiter wherever you go. (Value: $9.95)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"795\" data-start=\"706\"\u003e\n\u003cp data-end=\"795\" data-start=\"708\"\u003e\u003cstrong data-end=\"730\" data-start=\"711\"\u003eJUP Trucker Hat\u003c\/strong\u003e – Classic mesh-back style for all-day comfort. (Value: $24.99)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"884\" data-start=\"796\"\u003e\n\u003cp data-end=\"884\" data-start=\"798\"\u003e\u003cstrong data-end=\"823\" data-start=\"801\"\u003eBlueline Sili Pint\u003c\/strong\u003e – Durable, fun, and perfect for any drink. (Value: $15.95)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"981\" data-start=\"885\"\u003e\n\u003cp data-end=\"981\" data-start=\"887\"\u003e\u003cstrong data-end=\"924\" data-start=\"890\"\u003eOversized Blueline Beach Towel\u003c\/strong\u003e – Extra-large for ultimate beach comfort. (Value: $64)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1079\" data-start=\"982\"\u003e\n\u003cp data-end=\"1079\" data-start=\"984\"\u003e\u003cstrong data-end=\"1017\" data-start=\"987\"\u003e4Ocean x Blueline Bracelet\u003c\/strong\u003e – Eco-conscious, stylish, and adventure-ready. (Value: $20)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1168\" data-start=\"1080\"\u003e\n\u003cp data-end=\"1168\" data-start=\"1082\"\u003e\u003cstrong data-end=\"1104\" data-start=\"1085\"\u003eBlueline Koozie\u003c\/strong\u003e – Keep drinks cold with a touch of surf style. (Value: $5.61)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1243\" data-start=\"1169\"\u003e\n\u003cp data-end=\"1243\" data-start=\"1171\"\u003e\u003cstrong data-end=\"1189\" data-start=\"1174\"\u003eJUP Sticker\u003c\/strong\u003e – Spread Jupiter vibes wherever you go. (Value: $5)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1269\" data-start=\"1245\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"1269\" data-start=\"1245\"\u003e🎁 \u003cstrong data-end=\"1267\" data-start=\"1248\"\u003eWhy It’s a Hit:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1553\" data-start=\"1270\"\u003e\n\u003cli data-end=\"1338\" data-start=\"1270\"\u003e\n\u003cp data-end=\"1338\" data-start=\"1272\"\u003eA complete holiday gift with everything a beach lover could want\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1400\" data-start=\"1339\"\u003e\n\u003cp data-end=\"1400\" data-start=\"1341\"\u003ePacked with surf-shop favorites from \u003cstrong data-end=\"1398\" data-start=\"1378\"\u003eJupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1471\" data-start=\"1401\"\u003e\n\u003cp data-end=\"1471\" data-start=\"1403\"\u003ePerfect for gifting, stocking stuffers, or spreading coastal cheer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1553\" data-start=\"1472\"\u003e\n\u003cp data-end=\"1553\" data-start=\"1474\"\u003eSupports your favorite small local surf shop — \u003cstrong data-end=\"1551\" data-start=\"1521\"\u003eBlueline Surf \u0026amp; Paddle Co.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1654\" data-start=\"1555\"\u003e\u003cstrong data-end=\"1574\" data-start=\"1558\"\u003ePlease Note:\u003c\/strong\u003e Bundles are \u003cstrong data-end=\"1601\" data-start=\"1587\"\u003esold as-is\u003c\/strong\u003e and \u003cstrong data-end=\"1652\" data-start=\"1606\"\u003ecannot be swapped, returned, or exchanged.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1742\" data-start=\"1656\"\u003eMake this holiday season unforgettable with the \u003cstrong data-end=\"1736\" data-start=\"1704\"\u003eUltimate Holiday Gift Bundle\u003c\/strong\u003e! 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Packed with \u003cstrong data-end=\"441\" data-start=\"411\"\u003eJupiter, Florida favorites\u003c\/strong\u003e, this bundle is ready to surprise!\u003c\/p\u003e\n\u003cp data-end=\"489\" data-start=\"237\"\u003e\u003cstrong data-end=\"509\" data-start=\"491\"\u003eWhat’s Inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1243\" data-start=\"512\"\u003e\n\u003cli data-end=\"611\" data-start=\"512\"\u003e\n\u003cp data-end=\"611\" data-start=\"514\"\u003e\u003cstrong data-end=\"536\" data-start=\"517\"\u003eBlueline Hoodie\u003c\/strong\u003e – Cozy, soft, and perfect for chilly mornings by the water. (Value: $55)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"705\" data-start=\"612\"\u003e\n\u003cp data-end=\"705\" data-start=\"614\"\u003e\u003cstrong data-end=\"638\" data-start=\"617\"\u003eJUP License Plate\u003c\/strong\u003e – Show off your love for Jupiter wherever you go. (Value: $9.95)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"795\" data-start=\"706\"\u003e\n\u003cp data-end=\"795\" data-start=\"708\"\u003e\u003cstrong data-end=\"730\" data-start=\"711\"\u003eJUP Trucker Hat\u003c\/strong\u003e – Classic mesh-back style for all-day comfort. (Value: $24.99)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"884\" data-start=\"796\"\u003e\n\u003cp data-end=\"884\" data-start=\"798\"\u003e\u003cstrong data-end=\"823\" data-start=\"801\"\u003eBlueline Sili Pint\u003c\/strong\u003e – Durable, fun, and perfect for any drink. (Value: $15.95)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"981\" data-start=\"885\"\u003e\n\u003cp data-end=\"981\" data-start=\"887\"\u003e\u003cstrong data-end=\"924\" data-start=\"890\"\u003eOversized Blueline Beach Towel\u003c\/strong\u003e – Extra-large for ultimate beach comfort. (Value: $64)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1079\" data-start=\"982\"\u003e\n\u003cp data-end=\"1079\" data-start=\"984\"\u003e\u003cstrong data-end=\"1017\" data-start=\"987\"\u003e4Ocean x Blueline Bracelet\u003c\/strong\u003e – Eco-conscious, stylish, and adventure-ready. (Value: $20)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1168\" data-start=\"1080\"\u003e\n\u003cp data-end=\"1168\" data-start=\"1082\"\u003e\u003cstrong data-end=\"1104\" data-start=\"1085\"\u003eBlueline Koozie\u003c\/strong\u003e – Keep drinks cold with a touch of surf style. (Value: $5.61)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1243\" data-start=\"1169\"\u003e\n\u003cp data-end=\"1243\" data-start=\"1171\"\u003e\u003cstrong data-end=\"1189\" data-start=\"1174\"\u003eJUP Sticker\u003c\/strong\u003e – Spread Jupiter vibes wherever you go. (Value: $5)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1269\" data-start=\"1245\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"1269\" data-start=\"1245\"\u003e🎁 \u003cstrong data-end=\"1267\" data-start=\"1248\"\u003eWhy It’s a Hit:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1553\" data-start=\"1270\"\u003e\n\u003cli data-end=\"1338\" data-start=\"1270\"\u003e\n\u003cp data-end=\"1338\" data-start=\"1272\"\u003eA complete holiday gift with everything a beach lover could want\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1400\" data-start=\"1339\"\u003e\n\u003cp data-end=\"1400\" data-start=\"1341\"\u003ePacked with surf-shop favorites from \u003cstrong data-end=\"1398\" data-start=\"1378\"\u003eJupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1471\" data-start=\"1401\"\u003e\n\u003cp data-end=\"1471\" data-start=\"1403\"\u003ePerfect for gifting, stocking stuffers, or spreading coastal cheer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1553\" data-start=\"1472\"\u003e\n\u003cp data-end=\"1553\" data-start=\"1474\"\u003eSupports your favorite small local surf shop — \u003cstrong data-end=\"1551\" data-start=\"1521\"\u003eBlueline Surf \u0026amp; Paddle Co.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1654\" data-start=\"1555\"\u003e\u003cstrong data-end=\"1574\" data-start=\"1558\"\u003ePlease Note:\u003c\/strong\u003e Bundles are \u003cstrong data-end=\"1601\" data-start=\"1587\"\u003esold as-is\u003c\/strong\u003e and \u003cstrong data-end=\"1652\" data-start=\"1606\"\u003ecannot be swapped, returned, or exchanged.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1742\" data-start=\"1656\"\u003eMake this holiday season unforgettable with the \u003cstrong data-end=\"1736\" data-start=\"1704\"\u003eUltimate Holiday Gift Bundle\u003c\/strong\u003e! 🌊\u003c\/p\u003e"},"options":[{"name":"Hoodie Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027879502,"handle":"accessories","updated_at":"2025-11-15T07:11:58-05:00","published_at":"2024-09-11T11:22:14-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Accessories","body_html":"\u003cp\u003eElevate your coastal lifestyle with the Blueline Surf and Paddle Co. Accessories Collection! Designed for those who embrace the sun, sand, and sea, this collection features a variety of essentials to complement your adventures. From stylish drinkware that keeps your beverages cool during beach days to vibrant beach towels that make lounging by the shore a breeze, our accessories are crafted with both function and style in mind.\u003c\/p\u003e\n\u003cp\u003eExplore our selection of unique jewelry pieces that add a touch of seaside charm to any outfit, and discover home goods that bring a piece of the beach into your living space. Each item reflects the spirit of Jupiter, FL, making them perfect for gifting or adding to your own collection.\u003c\/p\u003e\n\u003cp\u003eWhether you’re heading to the beach, hosting a gathering, or simply enjoying a day at home, our accessories collection has everything you need to celebrate the coastal lifestyle. Dive in and find your new favorites today!\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220121_Panas-3796.jpg?v=1726068134"}},{"id":286254661710,"handle":"best-sellers","updated_at":"2025-11-17T10:44:02-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThese are the best Blueline Surf and Paddle T-shirts, hats, hoodies, and UV shirts we offer, chosen by you! Blueline favorites spotted on boats, beaches, and around town here in South Florida, across the Bahamas, and far beyond Jupiter, Florida. Built for our favorite adventures, and yours too.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"mens","updated_at":"2025-11-17T10:43:40-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men’s Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to casual tees, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":299870847054,"handle":"holiday-gift-bundles","updated_at":"2025-11-14T07:12:14-05:00","published_at":"2025-11-04T10:15:11-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"HOLIDAY GIFT BUNDLES","body_html":"\u003cp data-start=\"138\" data-end=\"217\"\u003e\u003cstrong data-start=\"138\" data-end=\"215\"\u003eHoliday Shopping Made Easy – Surf-Inspired Gifts from Jupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"219\" data-end=\"475\"\u003eMake holiday shopping simple with our curated \u003cstrong data-start=\"265\" data-end=\"313\"\u003egift bundles from Blueline Surf \u0026amp; Paddle Co.\u003c\/strong\u003e Whether you’re looking for \u003cstrong data-start=\"341\" data-end=\"360\"\u003egifts under $30\u003c\/strong\u003e, \u003cstrong data-start=\"362\" data-end=\"385\"\u003esurf shop favorites\u003c\/strong\u003e, or the perfect \u003cstrong data-start=\"402\" data-end=\"425\"\u003eWhite Elephant gift\u003c\/strong\u003e, we’ve got something for everyone on your list.\u003c\/p\u003e","image":{"created_at":"2025-11-04T10:15:10-05:00","alt":"Blueline Surf and Paddle's Holiday Bundles","width":1024,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Race_the_Tide_Too_Banner.png?v=1763076025"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2025-11-17T11:20:58-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"MENS GIFT GUIDE","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear—handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":null,"width":1440,"height":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Race_the_Tide_Too_Banner_2.png?v=1763396425"}}]}
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{"item":{"id":7752796700750,"title":"Men's Gift Bundle","handle":"blueline-mens-bundle","description":"\u003cp data-start=\"170\" data-end=\"233\"\u003e\u003cstrong data-start=\"170\" data-end=\"231\"\u003e Men’s Holiday Gift Bundle | Blueline Surf \u0026amp; Paddle Co.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"235\" data-end=\"456\"\u003eSurprise the men in your life with a \u003cstrong data-start=\"272\" data-end=\"309\"\u003eholiday-ready coastal gift bundle\u003c\/strong\u003e packed with \u003cstrong data-start=\"322\" data-end=\"371\"\u003esurf vibes, style, and Jupiter, Florida flair\u003c\/strong\u003e. Perfect for \u003cstrong data-start=\"385\" data-end=\"453\"\u003eholiday gifts, stocking stuffers, Secret Santa, and beach lovers\u003c\/strong\u003e!\u003c\/p\u003e\n\u003cp data-start=\"458\" data-end=\"478\"\u003e\u003cstrong data-start=\"458\" data-end=\"476\"\u003eWhat’s Inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"479\" data-end=\"859\"\u003e\n\u003cli data-start=\"479\" data-end=\"562\"\u003e\n\u003cp data-start=\"481\" data-end=\"562\"\u003e⛳ \u003cstrong data-start=\"483\" data-end=\"507\"\u003eLighthouse Golf Ball\u003c\/strong\u003e – Fun, local, and perfect for the green. (Value: $5)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"563\" data-end=\"656\"\u003e\n\u003cp data-start=\"565\" data-end=\"656\"\u003e🍹 \u003cstrong data-start=\"568\" data-end=\"593\"\u003eGator Lasso Sili Pint\u003c\/strong\u003e – Durable, stylish, and ready for any drink. (Value: $15.99)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"657\" data-end=\"745\"\u003e\n\u003cp data-start=\"659\" data-end=\"745\"\u003e🍻 \u003cstrong data-start=\"662\" data-end=\"681\"\u003eBlueline Koozie\u003c\/strong\u003e – Keep drinks cold with a touch of surf style. (Value: $5.61)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"746\" data-end=\"859\"\u003e\n\u003cp data-start=\"748\" data-end=\"859\"\u003e👕 \u003cstrong data-start=\"751\" data-end=\"782\"\u003eBahamas Conch Men’s T-Shirt\u003c\/strong\u003e – Comfortable, lightweight, and perfect for everyday wear. (Value: $29.95)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"861\" data-end=\"885\"\u003e🎁 \u003cstrong data-start=\"864\" data-end=\"883\"\u003eWhy It’s a Hit:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"886\" data-end=\"1117\"\u003e\n\u003cli data-start=\"886\" data-end=\"983\"\u003e\n\u003cp data-start=\"888\" data-end=\"983\"\u003eFun, practical, and perfect for \u003cstrong data-start=\"920\" data-end=\"981\"\u003eholiday gifting, Christmas presents, or stocking stuffers\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"984\" data-end=\"1041\"\u003e\n\u003cp data-start=\"986\" data-end=\"1041\"\u003ePacked with local favorites from \u003cstrong data-start=\"1019\" data-end=\"1039\"\u003eJupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1042\" data-end=\"1117\"\u003e\n\u003cp data-start=\"1044\" data-end=\"1117\"\u003eSupports your favorite small surf shop — \u003cstrong data-start=\"1085\" data-end=\"1115\"\u003eBlueline Surf \u0026amp; Paddle Co.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1119\" data-end=\"1218\"\u003e⚠️ \u003cstrong data-start=\"1122\" data-end=\"1138\"\u003ePlease Note:\u003c\/strong\u003e Bundles are \u003cstrong data-start=\"1151\" data-end=\"1165\"\u003esold as-is\u003c\/strong\u003e and \u003cstrong data-start=\"1170\" data-end=\"1216\"\u003ecannot be swapped, returned, or exchanged.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1220\" data-end=\"1297\"\u003eGive the gift of \u003cstrong data-start=\"1237\" data-end=\"1271\"\u003esurf, style, and coastal vibes\u003c\/strong\u003e this holiday season! 🌊\u003c\/p\u003e","published_at":"2025-11-04T11:28:18-05:00","created_at":"2025-11-04T11:18:33-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"","tags":[],"price":4500,"price_min":4500,"price_max":4500,"available":true,"price_varies":false,"compare_at_price":5500,"compare_at_price_min":5500,"compare_at_price_max":5500,"compare_at_price_varies":false,"variants":[{"id":43104083411022,"title":"S","option1":"S","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Men's Gift Bundle - S","public_title":"S","options":["S"],"price":4500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43104083443790,"title":"M","option1":"M","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Men's Gift Bundle - M","public_title":"M","options":["M"],"price":4500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43104085639246,"title":"L","option1":"L","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Men's Gift Bundle - L","public_title":"L","options":["L"],"price":4500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43104085672014,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Men's Gift Bundle - XL","public_title":"XL","options":["XL"],"price":4500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43104085704782,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Men's Gift Bundle - 2XL","public_title":"2XL","options":["2XL"],"price":4500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-mens-bundle-gift-set-jupiter-fl.png?v=1762361540"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-mens-bundle-gift-set-jupiter-fl.png?v=1762361540","options":["Shirt Size"],"media":[{"alt":"Men’s Bundle Gift Set from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — includes the Bahamas Conch Tee, Lighthouse Golf Ball, Blueline Koozie, and Gator Lasso Silipint. The perfect holiday gift inspired by the Jupiter and Palm Beach lifestyle.","id":28035470917710,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-mens-bundle-gift-set-jupiter-fl.png?v=1762361540"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-mens-bundle-gift-set-jupiter-fl.png?v=1762361540","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"170\" data-end=\"233\"\u003e\u003cstrong data-start=\"170\" data-end=\"231\"\u003e Men’s Holiday Gift Bundle | Blueline Surf \u0026amp; Paddle Co.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"235\" data-end=\"456\"\u003eSurprise the men in your life with a \u003cstrong data-start=\"272\" data-end=\"309\"\u003eholiday-ready coastal gift bundle\u003c\/strong\u003e packed with \u003cstrong data-start=\"322\" data-end=\"371\"\u003esurf vibes, style, and Jupiter, Florida flair\u003c\/strong\u003e. Perfect for \u003cstrong data-start=\"385\" data-end=\"453\"\u003eholiday gifts, stocking stuffers, Secret Santa, and beach lovers\u003c\/strong\u003e!\u003c\/p\u003e\n\u003cp data-start=\"458\" data-end=\"478\"\u003e\u003cstrong data-start=\"458\" data-end=\"476\"\u003eWhat’s Inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"479\" data-end=\"859\"\u003e\n\u003cli data-start=\"479\" data-end=\"562\"\u003e\n\u003cp data-start=\"481\" data-end=\"562\"\u003e⛳ \u003cstrong data-start=\"483\" data-end=\"507\"\u003eLighthouse Golf Ball\u003c\/strong\u003e – Fun, local, and perfect for the green. (Value: $5)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"563\" data-end=\"656\"\u003e\n\u003cp data-start=\"565\" data-end=\"656\"\u003e🍹 \u003cstrong data-start=\"568\" data-end=\"593\"\u003eGator Lasso Sili Pint\u003c\/strong\u003e – Durable, stylish, and ready for any drink. (Value: $15.99)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"657\" data-end=\"745\"\u003e\n\u003cp data-start=\"659\" data-end=\"745\"\u003e🍻 \u003cstrong data-start=\"662\" data-end=\"681\"\u003eBlueline Koozie\u003c\/strong\u003e – Keep drinks cold with a touch of surf style. (Value: $5.61)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"746\" data-end=\"859\"\u003e\n\u003cp data-start=\"748\" data-end=\"859\"\u003e👕 \u003cstrong data-start=\"751\" data-end=\"782\"\u003eBahamas Conch Men’s T-Shirt\u003c\/strong\u003e – Comfortable, lightweight, and perfect for everyday wear. 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Blueline favorites spotted on boats, beaches, and around town here in South Florida, across the Bahamas, and far beyond Jupiter, Florida. Built for our favorite adventures, and yours too.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"mens","updated_at":"2025-11-17T10:43:40-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men’s Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. 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With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1726068021"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-11-17T07:12:25-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"New at Blueline Surf!","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003eCheck out what’s new at Blueline Surf \u0026amp; Paddle Co. 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{"item":{"id":7697853218894,"title":"Marlin Logo UV Lite Hat Navy\/Navy \/ Avocado Yellow HC SC","handle":"marlin-logo-uv-lite-hat-navy-jupiter-fl","description":"\u003cp data-start=\"485\" data-end=\"553\"\u003e\u003cstrong data-start=\"485\" data-end=\"553\"\u003eMarlin Logo UV Lite Hat – Blueline Surf \u0026amp; Paddle Co. Jupiter, FL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"555\" data-end=\"708\"\u003eLightweight, breathable, and built for long days under the Florida sun. The Blueline Marlin Logo UV Lite Hat is perfect for the golf course, days chasing the fish or everyday wear. \u003c\/p\u003e\n\u003cp data-start=\"710\" data-end=\"987\"\u003eFeaturing a \u003cstrong data-start=\"722\" data-end=\"745\"\u003emarlin patch\u003c\/strong\u003e with \u003cem data-start=\"751\" data-end=\"764\"\u003eJupiter, FL\u003c\/em\u003e embroidery, this hat combines performance function with South Florida style. 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Marlin Logo UV Lite Hat in navy with avocado and yellow patch, featuring embroidered marlin design and Jupiter, FL text.","id":26474047602766,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-surf-marlin-logo-uv-lite-hat-navy-jupiter-florida.jpg?v=1762895619"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-surf-marlin-logo-uv-lite-hat-navy-jupiter-florida.jpg?v=1762895619","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"485\" data-end=\"553\"\u003e\u003cstrong data-start=\"485\" data-end=\"553\"\u003eMarlin Logo UV Lite Hat – Blueline Surf \u0026amp; Paddle Co. Jupiter, FL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"555\" data-end=\"708\"\u003eLightweight, breathable, and built for long days under the Florida sun. 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Designed with UV-resistant, quick-dry material and a mesh back for ventilation, it’s perfect for fishing, boating, golfing or mellow days on the Loxahatchee, Intracoastal or ocean.\u003c\/p\u003e\n\u003cp data-start=\"989\" data-end=\"1003\"\u003e\u003cstrong data-start=\"989\" data-end=\"1001\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1004\" data-end=\"1245\"\u003e\n\u003cli data-start=\"1004\" data-end=\"1061\"\u003e\n\u003cp data-start=\"1006\" data-end=\"1061\"\u003eUV Lite performance fabric for all-day sun protection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1062\" data-end=\"1103\"\u003e\n\u003cp data-start=\"1064\" data-end=\"1103\"\u003eAdjustable snapback for a perfect fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1104\" data-end=\"1135\"\u003e\n\u003cp data-start=\"1106\" data-end=\"1135\"\u003eBreathable mesh back panels\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1136\" data-end=\"1198\"\u003e\n\u003cp data-start=\"1138\" data-end=\"1198\"\u003eMarlin patch with “Jupiter, FL” and Blueline Surf branding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1199\" data-end=\"1245\"\u003e\n\u003cp data-start=\"1201\" data-end=\"1245\"\u003eColor: Navy\/Navy with Avocado Yellow patch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1247\" data-end=\"1335\"\u003eStay cool, protected, and connected to the water — from the docks to downtown Jupiter.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2025-11-15T07:11:58-05:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock","body_html":"","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1742842733"}},{"id":286254661710,"handle":"best-sellers","updated_at":"2025-11-17T10:44:02-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThese are the best Blueline Surf and Paddle T-shirts, hats, hoodies, and UV shirts we offer, chosen by you! 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Our collection features trucker hats, UV performance caps, and classic beach styles — perfect for paddling, surfing, fishing, or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
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{"item":{"id":7750149832782,"title":"Bahamas Conch LoPro UV Hood Hthr. White","handle":"blueline-bahamas-conch-uv-hoody","description":"\u003cp data-start=\"694\" data-end=\"866\"\u003eInspired by the Bahamas and designed for life under in sun. The Blueline Bahamas Flag and Conch Shell Tech Hoody delivers lightweight performance with a touch of Bahamian pride.\u003c\/p\u003e\n\u003cp data-start=\"868\" data-end=\"1170\"\u003eMade with ultra-breathable, quick-dry fabric, this hoody keeps you cool, protected, and comfortable for boat days, fishing, diving, hanging pool side or beach days. 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Whether you're paddling through Jupiter’s waterways, surfing the local breaks, or just enjoying a sunny day by the beach, our UV sun shirts are engineered to shield your skin from harmful UV rays while ensuring maximum comfort and breathability.\u003c\/p\u003e\n\u003cp\u003ePerfect for long days on the water, these shirts combine function and performance, all while sporting the iconic Blueline logo. Protect yourself in style and make the most of every sunny adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:26:38-04:00","alt":null,"width":1920,"height":1281,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/TheCrossing103.jpg?v=1726068398"}}]}
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{"item":{"id":7735261691982,"title":"Florida Box UV Hat – Quarry\/White | Blueline Surf \u0026 Paddle Co. Jupiter, FL","handle":"florida-box-uv-hat-quarry-white","description":"\u003cp data-start=\"594\" data-end=\"758\"\u003eDesigned for life in the Florida sun, the \u003cstrong data-start=\"636\" data-end=\"658\"\u003eFlorida Box UV Hat\u003c\/strong\u003e blends performance and style for days spent on the water, golf course, or anywhere under the sky.\u003c\/p\u003e\n\u003cp data-start=\"760\" data-end=\"1078\"\u003eThis \u003cstrong data-start=\"765\" data-end=\"795\"\u003eTriTech UV performance hat\u003c\/strong\u003e features the Blueline Surf \u0026amp; Paddle Co. \u003cstrong data-start=\"836\" data-end=\"856\"\u003eFlorida Box Logo, t\u003c\/strong\u003ehe BLUEline Box logo and Florida state outline, embroidered on a sleek quarry-gray body with the logo in white. 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{"item":{"id":7700474724430,"title":"Otto JUP Hat White \/ Navy","handle":"otto-jup-hat-white-black","description":"\u003cp data-start=\"207\" data-end=\"551\"\u003eJUP Hat!\u003cbr\u003e\u003cbr\u003eThe Blueline JUP Foam Trucker Hat is a classic Otto snapback with a bold “JUP” front logo and Blueline Surf detail. 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{"item":{"id":7697839652942,"title":"Florida Box UV Lite Hat White \/ Teal Orange HC SC","handle":"florida-box-uv-lite-hat-white-teal-orange-hc-sc","description":null,"published_at":"2025-09-05T12:52:49-04:00","created_at":"2025-09-05T12:49:59-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870717808718,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000133121","requires_shipping":true,"taxable":true,"featured_image":{"id":35052612091982,"product_id":7697839652942,"position":1,"created_at":"2025-09-05T12:49:57-04:00","updated_at":"2025-09-05T12:52:04-04:00","alt":"White cap with a colorful logo on a wooden post","width":1012,"height":1012,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pcq1s5qpus1kni2evut1.png?v=1757091124","variant_ids":[42870717808718]},"available":true,"name":"Florida Box UV Lite Hat White \/ Teal Orange HC SC","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000133121","featured_media":{"alt":"White cap with a colorful logo on a wooden post","id":26473845194830,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1012,"width":1012,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pcq1s5qpus1kni2evut1.png?v=1757091124"}},"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pcq1s5qpus1kni2evut1.png?v=1757091124"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pcq1s5qpus1kni2evut1.png?v=1757091124","options":["Title"],"media":[{"alt":"White cap with a colorful logo on a wooden post","id":26473845194830,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1012,"width":1012,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pcq1s5qpus1kni2evut1.png?v=1757091124"},"aspect_ratio":1.0,"height":1012,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pcq1s5qpus1kni2evut1.png?v=1757091124","width":1012}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2025-11-15T07:11:58-05:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock","body_html":"","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1742842733"}},{"id":286254661710,"handle":"best-sellers","updated_at":"2025-11-17T10:44:02-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThese are the best Blueline Surf and Paddle T-shirts, hats, hoodies, and UV shirts we offer, chosen by you! 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Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. 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