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Blueline Diamond Logo T-Shirt - Ivory/Navy
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{"item":{"id":7974180454478,"title":"Blueline Diamond Logo T-Shirt - Ivory\/Navy","handle":"blueline-diamond-logo-t-shirt-ivory-navy","description":"\u003ch3 data-section-id=\"16gfiq5\" data-start=\"426\" data-end=\"472\" class=\"PDq2pG_selectionAnchorContainer\"\u003eBlueline Diamond Logo T-Shirt - Ivory\/Navy\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"474\" data-end=\"695\"\u003eA fresh take on one of our signature designs. The \u003cstrong data-start=\"524\" data-end=\"557\"\u003eBlueline Diamond Logo T-Shirt\u003c\/strong\u003e features our classic Diamond Logo in a timeless navy and ivory color combination inspired by the laid-back lifestyle of Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"697\" data-end=\"851\"\u003eMade from soft, breathable cotton with an everyday fit, this tee is equally at home on the beach, on the boat, or exploring downtown after a morning surf.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"853\" data-end=\"865\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"866\" data-end=\"1070\"\u003e\n\u003cli data-section-id=\"134xw1k\" data-start=\"866\" data-end=\"904\"\u003eSoft, breathable cotton construction\u003c\/li\u003e\n\u003cli data-section-id=\"14q9kmp\" data-start=\"905\" data-end=\"927\"\u003eRelaxed everyday fit\u003c\/li\u003e\n\u003cli data-section-id=\"h103o5\" data-start=\"928\" data-end=\"969\"\u003eSignature Blueline Diamond Logo graphic\u003c\/li\u003e\n\u003cli data-section-id=\"1g5ankh\" data-start=\"970\" data-end=\"1016\"\u003eIvory tee with navy and coastal blue artwork\u003c\/li\u003e\n\u003cli data-section-id=\"1q6sd6k\" data-start=\"1017\" data-end=\"1039\"\u003eRibbed crew neckline\u003c\/li\u003e\n\u003cli data-section-id=\"13svtta\" data-start=\"1040\" data-end=\"1070\"\u003eDesigned in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1072\" data-end=\"1087\"\u003e\u003cstrong data-start=\"1072\" data-end=\"1087\"\u003ePerfect For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1088\" data-end=\"1159\"\u003e\n\u003cli data-section-id=\"nrl11m\" data-start=\"1088\" data-end=\"1100\"\u003eBeach days\u003c\/li\u003e\n\u003cli data-section-id=\"q8w4xj\" data-start=\"1101\" data-end=\"1116\"\u003eSurf sessions\u003c\/li\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1117\" data-end=\"1126\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1127\" data-end=\"1135\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"14uw3f3\" data-start=\"1136\" data-end=\"1159\"\u003eEveryday coastal wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2026-07-10T10:41:31-04:00","created_at":"2026-07-10T10:21:05-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":["blueline diamond","diamond logo","everyday tee","ivory t-shirt","lifestyle apparel","men's t-shirt","navy graphic tee"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43981460930638,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000161339","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo T-Shirt - Ivory\/Navy - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161339","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43981460897870,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000161338","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo T-Shirt - Ivory\/Navy - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161338","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43981460734030,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000161337","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo T-Shirt - Ivory\/Navy - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161337","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43981460701262,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000161336","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo T-Shirt - Ivory\/Navy - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161336","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43981460537422,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000161335","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo T-Shirt - Ivory\/Navy - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000161335","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-t-shirt-ivory-navy-back.png?v=1784131045","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-t-shirt-ivory-navy-front.png?v=1784131013"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-t-shirt-ivory-navy-back.png?v=1784131045","options":["Size"],"media":[{"alt":"Back of the Blueline Diamond Logo T-Shirt in Ivory with a clean solid-color design.","id":38890125492302,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-t-shirt-ivory-navy-back.png?v=1784131045"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-t-shirt-ivory-navy-back.png?v=1784131045","width":1080},{"alt":"Blueline Diamond Logo T-Shirt in Ivory featuring the signature Diamond Logo graphic in navy and coastal blue.","id":38890125623374,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-t-shirt-ivory-navy-front.png?v=1784131013"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-t-shirt-ivory-navy-front.png?v=1784131013","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-section-id=\"16gfiq5\" data-start=\"426\" data-end=\"472\" class=\"PDq2pG_selectionAnchorContainer\"\u003eBlueline Diamond Logo T-Shirt - Ivory\/Navy\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"474\" data-end=\"695\"\u003eA fresh take on one of our signature designs. The \u003cstrong data-start=\"524\" data-end=\"557\"\u003eBlueline Diamond Logo T-Shirt\u003c\/strong\u003e features our classic Diamond Logo in a timeless navy and ivory color combination inspired by the laid-back lifestyle of Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"697\" data-end=\"851\"\u003eMade from soft, breathable cotton with an everyday fit, this tee is equally at home on the beach, on the boat, or exploring downtown after a morning surf.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"853\" data-end=\"865\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"866\" data-end=\"1070\"\u003e\n\u003cli data-section-id=\"134xw1k\" data-start=\"866\" data-end=\"904\"\u003eSoft, breathable cotton construction\u003c\/li\u003e\n\u003cli data-section-id=\"14q9kmp\" data-start=\"905\" data-end=\"927\"\u003eRelaxed everyday fit\u003c\/li\u003e\n\u003cli data-section-id=\"h103o5\" data-start=\"928\" data-end=\"969\"\u003eSignature Blueline Diamond Logo graphic\u003c\/li\u003e\n\u003cli data-section-id=\"1g5ankh\" data-start=\"970\" data-end=\"1016\"\u003eIvory tee with navy and coastal blue artwork\u003c\/li\u003e\n\u003cli data-section-id=\"1q6sd6k\" data-start=\"1017\" data-end=\"1039\"\u003eRibbed crew neckline\u003c\/li\u003e\n\u003cli data-section-id=\"13svtta\" data-start=\"1040\" data-end=\"1070\"\u003eDesigned in Jupiter, Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1072\" data-end=\"1087\"\u003e\u003cstrong data-start=\"1072\" data-end=\"1087\"\u003ePerfect For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1088\" data-end=\"1159\"\u003e\n\u003cli data-section-id=\"nrl11m\" data-start=\"1088\" data-end=\"1100\"\u003eBeach days\u003c\/li\u003e\n\u003cli data-section-id=\"q8w4xj\" data-start=\"1101\" data-end=\"1116\"\u003eSurf sessions\u003c\/li\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1117\" data-end=\"1126\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1127\" data-end=\"1135\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"14uw3f3\" data-start=\"1136\" data-end=\"1159\"\u003eEveryday coastal wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"default_reviews_metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-07-27T07:13:26-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-07-27T07:13:26-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-07-27T07:13:26-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":312975294542,"handle":"new-summer-arrivals","updated_at":"2026-07-25T14:47:22-04:00","published_at":"2026-07-21T11:23:24-04:00","sort_order":"best-selling","template_suffix":null,"published_scope":"global","title":"New Summer Arrivals","body_html":"\u003cp data-start=\"302\" data-end=\"730\" class=\"PDq2pG_selectionAnchorContainer\"\u003eFresh styles have landed at Blueline Surf \u0026amp; Paddle Co. Discover the newest coastal apparel, performance sun shirts, hats, and lifestyle gear inspired by life on the water in Jupiter, Florida. Whether you're heading to the beach, paddleboarding at sunrise, spending the day on the boat, or planning your next Bahamas adventure, our latest arrivals are designed to keep you comfortable while looking right at home along the coast.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"732\" data-end=\"964\"\u003eFeaturing new Blueline originals alongside premium coastal brands, this collection is updated throughout the season with limited-run designs, performance apparel, and everyday essentials that capture the laid-back Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"966\" data-end=\"1031\"\u003e\u003cstrong data-start=\"966\" data-end=\"1031\"\u003eBe the first to shop the newest arrivals before they're gone.\u003c\/strong\u003e\u003c\/p\u003e","image":{"created_at":"2026-07-21T11:23:23-04:00","alt":"New Summer Arrivals at Blueline Surf \u0026 Paddle featuring the latest coastal apparel, sun shirts, hats, and beach lifestyle clothing inspired by Jupiter, Florida.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-110_97dad00d-8bf9-4d55-953c-b934f38b1ec9.jpg?v=1785005242"}}]}