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{"item":{"id":7762329010254,"title":"Jupiter Lite Deadwood Tree Camo Hoodie","handle":"jupiter-lite-deadwood-tree-camo-hoodie","description":"\u003cp data-start=\"345\" data-end=\"635\"\u003eMeet the \u003cem data-start=\"354\" data-end=\"388\"\u003eJupiter Lite Deadwood Tree Camo Hoodie. B\u003c\/em\u003euilt for early-morning missions, cool-weather boat rides, and winters here in Jupiter, Florida. Featuring the Blueline “Jupiter Lite” logo across the back, this hoodie blends classic outdoor camo with the laid-back style we live.\u003c\/p\u003e\n\u003cp data-start=\"637\" data-end=\"955\"\u003eMade with the new \u003cstrong data-start=\"655\" data-end=\"685\"\u003eDeadwood Tree Camo pattern\u003c\/strong\u003e, it delivers that rugged, outdoorsman look while still being soft, lightweight, and easy to wear around town. 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From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285020061774,"handle":"drinkwear","updated_at":"2025-11-13T07:11:44-05:00","published_at":"2024-10-07T11:59:53-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Drinkwear","body_html":"\u003cp\u003eStay refreshed on all your adventures with the Blueline Surf and Paddle Co. Drinkware Collection! Crafted for those who love the beach lifestyle, our drinkware is designed to keep your favorite beverages at the perfect temperature while you soak up the sun. From insulated tumblers and stylish water bottles to beverage-ready koozies, each piece combines functionality with eye-catching designs that reflect the vibrant spirit of Jupiter, FL.\u003c\/p\u003e\n\u003cp\u003ePerfect for beach days, paddle sessions, or backyard gatherings, our drinkware is made from high-quality materials that are durable and easy to clean. Whether you’re sipping iced tea by the shore or enjoying a cold adult beverage after a long day on the water, our collection has you covered.\u003c\/p\u003e\n\u003cp\u003eExplore the Blueline drinkware collection and elevate your hydration game—because every great adventure deserves a great drink.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:59:52-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210217_Panas-2727_377451dc-6743-4f38-b90b-9dec33d0d7b5.jpg?v=1728316793"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2025-11-15T07:11:58-05:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}},{"id":285020029006,"handle":"kids","updated_at":"2025-11-15T07:11:58-05:00","published_at":"2024-10-07T11:58:54-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Kids Apparel","body_html":"\u003cp\u003eLet your little ones embrace the spirit of adventure with the Blueline Surf and Paddle Co. Kids Collection! Designed for active young explorers, our collection features fun and functional apparel perfect for days spent at the beach, in the water, or exploring the great outdoors. From vibrant swimwear and comfy tees to durable shorts and sun-protective clothing, every piece is crafted from high-quality, kid-friendly materials that stand up to the rigors of play.\u003c\/p\u003e\n\u003cp\u003eWith playful designs and the signature Blueline logo, your kids will love sporting gear that celebrates the joy of the coastal lifestyle. Gear them up for endless summer adventures and watch them make memories in style!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:58:53-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210504_Panas-9848_13a0126f-990a-4601-b127-6d08a727e0da.jpg?v=1728316733"}},{"id":285019897934,"handle":"kids-hats","updated_at":"2025-11-13T07:11:44-05:00","published_at":"2024-10-07T11:56:35-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Kids Hats","body_html":"\u003cp\u003eProtect your little ones from the sun while keeping them stylish with Blueline Surf and Paddle Co.'s Kids' Hats! Perfect for beach outings, pool days, and outdoor adventures, these hats offer essential sun protection without compromising on fun. Made with comfortable, lightweight materials, our kids' hats are designed to fit securely and comfortably, so your little adventurers can focus on play.\u003c\/p\u003e\n\u003cp\u003eFeaturing vibrant colors and playful designs that showcase the iconic Blueline logo, these hats are a must-have accessory for every young explorer. Equip your kids with the perfect blend of style and protection, and let them enjoy every moment under the sun!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:56:34-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/211219_Panas-8558_6247652b-c76c-4462-ac35-c798605f5778.jpg?v=1728316595"}},{"id":285019963470,"handle":"kids-hoodies","updated_at":"2025-11-15T07:11:58-05:00","published_at":"2024-10-07T11:57:29-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Kids Hoodies","body_html":"\u003cp\u003eKeep your little ones cozy and stylish with Blueline Surf and Paddle Co.'s Kids' Hoodies! Perfect for those breezy beach evenings or cool days out, these hoodies are designed to provide warmth without sacrificing comfort. Made from soft, durable materials, our kids' hoodies are ideal for layering over their favorite tees after a day in the sun or during outdoor adventures.\u003c\/p\u003e\n\u003cp\u003eWith fun colors and the iconic Blueline logo, these hoodies not only keep your kids warm but also allow them to showcase their love for the coastal lifestyle. Equip your young adventurers with the perfect hoodie for every journey and let them embrace the outdoors in style!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:57:28-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542_7678e5e7-2cab-4a69-8ca9-6aac52760a3c.jpg?v=1728316648"}},{"id":285019930702,"handle":"kids-swim-shorts","updated_at":"2025-11-13T07:11:44-05:00","published_at":"2024-10-07T11:56:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Kids Swim Shorts","body_html":"\u003cp\u003eGet your little ones ready for fun in the sun with the Blueline Surf and Paddle Co. Kids' Swim Shorts! Designed for active young adventurers, these swim shorts are perfect for beach days, pool parties, and everything in between. Made from quick-drying, lightweight materials, our swim shorts ensure your kids stay comfortable whether they're splashing in the waves or lounging on the sand.\u003c\/p\u003e\n\u003cp\u003eFeaturing vibrant colors and playful patterns that capture the spirit of the coastal lifestyle in Jupiter, FL, our swim shorts not only provide style but also functionality. With an adjustable waistband for the perfect fit, your kids will be ready to dive into their next adventure with confidence.\u003c\/p\u003e\n\u003cp\u003eExplore the Blueline kids' swim shorts collection and let your little ones make a splash this summer, all while showcasing their love for beach life!\u003c\/p\u003e","image":{"created_at":"2024-10-07T12:00:51-04:00","alt":null,"width":960,"height":640,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/211209_Panas-3416.jpg?v=1728316851"}},{"id":285019734094,"handle":"kids-t-shirts","updated_at":"2025-11-13T07:11:44-05:00","published_at":"2024-10-07T11:51:17-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Kids T-Shirts","body_html":"\u003cp\u003eGet your little ones ready for sun-filled adventures with Blueline Surf and Paddle Co.'s Kids' T-Shirts! Designed for comfort and fun, our t-shirts are perfect for everything from beach days to backyard play. Crafted from soft, breathable fabrics, these tees ensure your kids stay cool and comfy while they explore, surf, or paddle. Featuring playful designs and the iconic Blueline logo, each shirt reflects the spirit of outdoor fun and the vibrant coastal lifestyle of Jupiter, FL.\u003c\/p\u003e\n\u003cp\u003eAvailable in a variety of colors and styles, our kids' t-shirts make a perfect addition to any young adventurer's wardrobe. Dress them in style and let their imaginations run wild!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:51:16-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/230726_Panas-9800.jpg?v=1728316277"}},{"id":285019832398,"handle":"kids-uv-sun-shirts","updated_at":"2025-11-13T07:11:44-05:00","published_at":"2024-10-07T11:53:00-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Kids UV Sun Shirts","body_html":"\u003cp\u003eKeep your little adventurers safe from the sun with Blueline Surf and Paddle Co.'s Kids' UV Sun Shirts! Perfect for long days at the beach, on the water, or exploring the outdoors, these shirts provide essential UV protection while ensuring maximum comfort. Made from lightweight, breathable materials, our sun shirts are designed to keep kids cool and comfortable, allowing them to enjoy every moment of their adventure.\u003c\/p\u003e\n\u003cp\u003eWith fun colors and playful designs featuring the iconic Blueline logo, these shirts not only protect but also let your kids express their love for the beach lifestyle. Equip them with the ultimate sun protection and watch them make lasting memories under the sun!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:52:59-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BluelinexMang-17.jpg?v=1728316379"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2025-11-17T07:12:25-05:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-11-17T07:12:25-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1726068021"}},{"id":284028043342,"handle":"mens-uv-sun-shirts","updated_at":"2025-11-15T07:11:58-05:00","published_at":"2024-09-11T11:26:38-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Men's UV Sun Shirts","body_html":"\u003cp\u003eStay protected without sacrificing style with Blueline Surf and Paddle Co.'s UV Sun Shirts. Designed for active days under the Florida sun, these shirts offer top-notch sun protection with lightweight, moisture-wicking fabrics that keep you cool during all your outdoor adventures. Whether you're paddling through Jupiter’s waterways, surfing the local breaks, or just enjoying a sunny day by the beach, our UV sun shirts are engineered to shield your skin from harmful UV rays while ensuring maximum comfort and breathability.\u003c\/p\u003e\n\u003cp\u003ePerfect for long days on the water, these shirts combine function and performance, all while sporting the iconic Blueline logo. Protect yourself in style and make the most of every sunny adventure.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:26:38-04:00","alt":null,"width":1920,"height":1281,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/TheCrossing103.jpg?v=1726068398"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2025-11-17T11:20:58-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"MENS GIFT GUIDE","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear—handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":null,"width":1440,"height":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Race_the_Tide_Too_Banner_2.png?v=1763396425"}},{"id":285019701326,"handle":"womens-hoodies","updated_at":"2025-11-17T07:12:25-05:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Hoodies","body_html":"\u003cp\u003eCozy up in style with Blueline Surf and Paddle Co.'s Women's Hoodies. Perfect for those cool beach evenings or breezy mornings in Jupiter, FL, our hoodies blend comfort, warmth, and laid-back coastal vibes. Made from soft, premium fabrics, these hoodies are designed to keep you cozy without feeling bulky. Whether you're heading out for an early paddle session or relaxing by the shore after a day in the sun, our women's hoodies offer the perfect layer of warmth.\u003c\/p\u003e\n\u003cp\u003eWith versatile designs, flattering fits, and the iconic Blueline logo, you’ll stay comfortable while showing off your love for the beach life. Slip into your new favorite hoodie and embrace the relaxed, carefree style that comes with the Blueline lifestyle.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":285019635790,"handle":"womens-t-shirts","updated_at":"2025-11-13T07:11:44-05:00","published_at":"2024-10-07T11:49:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's T-Shirts","body_html":"\u003cp\u003eStay cool and casual with Blueline Surf and Paddle Co.'s Women's T-Shirts. Designed for the women who love sun-soaked days and ocean breezes, our t-shirts are the perfect blend of comfort and style. Crafted from soft, breathable fabrics, these tees are ideal for everything from paddle sessions to laid-back beach days in Jupiter, FL. Featuring fun designs and the iconic Blueline logo, each shirt reflects the coastal lifestyle you live and love. With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":285019668558,"handle":"womens-uv-sun-shirts","updated_at":"2025-11-13T07:11:44-05:00","published_at":"2024-10-07T11:49:55-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's UV Sun Shirts","body_html":"\u003cp\u003eStay protected and stylish with Blueline Surf and Paddle Co.'s Women's UV Sun Shirts. Perfect for long days on the water or under the Florida sun, these shirts offer high-performance UV protection while keeping you cool and comfortable. Whether you're paddleboarding in Jupiter, catching waves, or simply relaxing on the beach, our sun shirts are crafted from lightweight, moisture-wicking fabrics designed to shield your skin from harmful rays. With sleek, flattering designs and a variety of colors, these shirts bring both function and fashion to your outdoor adventures.\u003c\/p\u003e\n\u003cp\u003eGear up for sun-drenched days with a UV sun shirt that’s made to move with you, providing ultimate protection without sacrificing the laid-back coastal style that defines Blueline.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:54-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/240229_Panas-9763.jpg?v=1728316194"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2025-11-17T11:07:51-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"WOMENS GIFT GUIDE","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop—chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1440,"height":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Race_the_Tide_Too_Banner_1.png?v=1763395315"}}]}
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