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{"item":{"id":7784239988814,"title":"Blueline Hampton Hoodie – Marina Blue","handle":"blueline-hampton-hoodie-marina-blue","description":"\u003cp data-start=\"289\" data-end=\"615\"\u003eDesigned with intention and made to be worn for years. The \u003cstrong data-start=\"348\" data-end=\"390\"\u003eBlueline Hampton Hoodie in Marina Blue\u003c\/strong\u003e is crafted from soft Peruvian cotton and built using a true cut-and-sew process for a refined fit and lasting structure. The fabric has a substantial feel without being heavy, offering comfort that holds its shape over time.\u003c\/p\u003e\n\u003cp data-start=\"617\" data-end=\"857\"\u003eFinished with an \u003cstrong data-start=\"634\" data-end=\"680\"\u003eembroidered Blueline logo across the chest\u003c\/strong\u003e, this hoodie delivers a clean, confident look rooted in coastal style. Timeless and versatile, it’s built for cool mornings, travel days, and everyday wear when details matter.\u003c\/p\u003e\n\u003cp data-start=\"859\" data-end=\"870\"\u003e\u003cstrong data-start=\"859\" data-end=\"870\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"871\" data-end=\"1104\"\u003e\n\u003cli data-start=\"871\" data-end=\"903\"\u003e\n\u003cp data-start=\"873\" data-end=\"903\"\u003eHigh-quality Peruvian cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"904\" data-end=\"964\"\u003e\n\u003cp data-start=\"906\" data-end=\"964\"\u003eCut-and-sew construction for improved fit and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"965\" data-end=\"1003\"\u003e\n\u003cp data-start=\"967\" data-end=\"1003\"\u003eEmbroidered Blueline logo on chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1004\" data-end=\"1049\"\u003e\n\u003cp data-start=\"1006\" data-end=\"1049\"\u003eSoft, structured feel with a clean finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1050\" data-end=\"1104\"\u003e\n\u003cp data-start=\"1052\" data-end=\"1104\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-12-12T09:14:46-05:00","created_at":"2025-12-11T17:41:39-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Hoodies","tags":[],"price":12000,"price_min":12000,"price_max":12000,"available":true,"price_varies":false,"compare_at_price":12000,"compare_at_price_min":12000,"compare_at_price_max":12000,"compare_at_price_varies":false,"variants":[{"id":43225815908430,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000151121","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Marina Blue - S","public_title":"S","options":["S"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151121","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43225815875662,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000151120","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Marina Blue - M","public_title":"M","options":["M"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151120","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43225815842894,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000151119","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Marina Blue - L","public_title":"L","options":["L"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151119","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43225815810126,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000151118","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Marina Blue - XL","public_title":"XL","options":["XL"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151118","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43225815777358,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000151117","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Marina Blue - 2XL","public_title":"2XL","options":["2XL"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151117","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Marina_blue_Blueline_hoodie_with_embroidered_logo.png?v=1765579543"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Marina_blue_Blueline_hoodie_with_embroidered_logo.png?v=1765579543","options":["Size"],"media":[{"alt":"Marina blue Blueline hoodie with embroidered logo on the chest displayed on a white background","id":32746758701134,"position":1,"preview_image":{"aspect_ratio":1.0,"height":500,"width":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Marina_blue_Blueline_hoodie_with_embroidered_logo.png?v=1765579543"},"aspect_ratio":1.0,"height":500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Marina_blue_Blueline_hoodie_with_embroidered_logo.png?v=1765579543","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"289\" data-end=\"615\"\u003eDesigned with intention and made to be worn for years. The \u003cstrong data-start=\"348\" data-end=\"390\"\u003eBlueline Hampton Hoodie in Marina Blue\u003c\/strong\u003e is crafted from soft Peruvian cotton and built using a true cut-and-sew process for a refined fit and lasting structure. The fabric has a substantial feel without being heavy, offering comfort that holds its shape over time.\u003c\/p\u003e\n\u003cp data-start=\"617\" data-end=\"857\"\u003eFinished with an \u003cstrong data-start=\"634\" data-end=\"680\"\u003eembroidered Blueline logo across the chest\u003c\/strong\u003e, this hoodie delivers a clean, confident look rooted in coastal style. Timeless and versatile, it’s built for cool mornings, travel days, and everyday wear when details matter.\u003c\/p\u003e\n\u003cp data-start=\"859\" data-end=\"870\"\u003e\u003cstrong data-start=\"859\" data-end=\"870\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"871\" data-end=\"1104\"\u003e\n\u003cli data-start=\"871\" data-end=\"903\"\u003e\n\u003cp data-start=\"873\" data-end=\"903\"\u003eHigh-quality Peruvian cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"904\" data-end=\"964\"\u003e\n\u003cp data-start=\"906\" data-end=\"964\"\u003eCut-and-sew construction for improved fit and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"965\" data-end=\"1003\"\u003e\n\u003cp data-start=\"967\" data-end=\"1003\"\u003eEmbroidered Blueline logo on chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1004\" data-end=\"1049\"\u003e\n\u003cp data-start=\"1006\" data-end=\"1049\"\u003eSoft, structured feel with a clean finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1050\" data-end=\"1104\"\u003e\n\u003cp data-start=\"1052\" data-end=\"1104\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-01-10T07:10:14-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
[{"alt":"Marina blue Blueline hoodie with embroidered logo on the chest displayed on a white background","id":32746758701134,"position":1,"preview_image":{"aspect_ratio":1.0,"height":500,"width":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Marina_blue_Blueline_hoodie_with_embroidered_logo.png?v=1765579543"},"aspect_ratio":1.0,"height":500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Marina_blue_Blueline_hoodie_with_embroidered_logo.png?v=1765579543","width":500}]
{"item":{"id":7784240382030,"title":"Blueline Hampton Hoodie – Breeze Blue","handle":"blueline-hampton-hoodie-breeze-blue","description":"\u003ch2 data-start=\"323\" data-end=\"349\"\u003e\u003cstrong data-start=\"326\" data-end=\"349\"\u003eProduct Description\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"350\" data-end=\"426\"\u003eThe Hampton Hoodie is designed for effortless comfort with a refined finish.\u003c\/p\u003e\n\u003cp data-start=\"428\" data-end=\"732\"\u003eCrafted from exceptionally soft Peruvian cotton and built using a true cut-and-sew process, the \u003cstrong data-start=\"524\" data-end=\"566\"\u003eBlueline Hampton Hoodie in Breeze Blue\u003c\/strong\u003e offers a clean fit, natural structure, and all-day wearability. The fabric has substance without heaviness, giving it a polished feel that holds its shape over time.\u003c\/p\u003e\n\u003cp data-start=\"734\" data-end=\"998\"\u003eFinished with an \u003cstrong data-start=\"751\" data-end=\"801\"\u003eembroidered Blueline Jupiter logo on the chest\u003c\/strong\u003e, this hoodie balances understated branding with thoughtful detail. Easy to wear and timeless in design, it’s made for cool coastal mornings, boat days, and everyday moments when quality matters.\u003c\/p\u003e\n\u003cp data-start=\"1000\" data-end=\"1011\"\u003e\u003cstrong data-start=\"1000\" data-end=\"1011\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1012\" data-end=\"1254\"\u003e\n\u003cli data-start=\"1012\" data-end=\"1044\"\u003e\n\u003cp data-start=\"1014\" data-end=\"1044\"\u003eHigh-quality Peruvian cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1045\" data-end=\"1105\"\u003e\n\u003cp data-start=\"1047\" data-end=\"1105\"\u003eCut-and-sew construction for improved fit and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1106\" data-end=\"1152\"\u003e\n\u003cp data-start=\"1108\" data-end=\"1152\"\u003eEmbroidered Blueline Jupiter logo on chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1153\" data-end=\"1199\"\u003e\n\u003cp data-start=\"1155\" data-end=\"1199\"\u003eSoft, structured feel with a refined drape\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1200\" data-end=\"1254\"\u003e\n\u003cp data-start=\"1202\" data-end=\"1254\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-12-12T09:16:07-05:00","created_at":"2025-12-11T17:43:05-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Hoodies","tags":[],"price":12000,"price_min":12000,"price_max":12000,"available":true,"price_varies":false,"compare_at_price":12000,"compare_at_price_min":12000,"compare_at_price_max":12000,"compare_at_price_varies":false,"variants":[{"id":43225817219150,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000151125","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Breeze Blue - S","public_title":"S","options":["S"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151125","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43225817186382,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000151124","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Breeze Blue - M","public_title":"M","options":["M"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151124","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43225817251918,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000151126","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Breeze Blue - L","public_title":"L","options":["L"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151126","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43225817153614,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000151123","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Breeze Blue - XL","public_title":"XL","options":["XL"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151123","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43225817120846,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000151122","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – Breeze Blue - 2XL","public_title":"2XL","options":["2XL"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151122","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Hoodie.png?v=1765579011"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Hoodie.png?v=1765579011","options":["Size"],"media":[{"alt":"Light blue Blueline hoodie with embroidered Jupiter logo on the chest displayed on a white background","id":32746852057166,"position":1,"preview_image":{"aspect_ratio":1.0,"height":500,"width":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Hoodie.png?v=1765579011"},"aspect_ratio":1.0,"height":500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Hoodie.png?v=1765579011","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2 data-start=\"323\" data-end=\"349\"\u003e\u003cstrong data-start=\"326\" data-end=\"349\"\u003eProduct Description\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"350\" data-end=\"426\"\u003eThe Hampton Hoodie is designed for effortless comfort with a refined finish.\u003c\/p\u003e\n\u003cp data-start=\"428\" data-end=\"732\"\u003eCrafted from exceptionally soft Peruvian cotton and built using a true cut-and-sew process, the \u003cstrong data-start=\"524\" data-end=\"566\"\u003eBlueline Hampton Hoodie in Breeze Blue\u003c\/strong\u003e offers a clean fit, natural structure, and all-day wearability. The fabric has substance without heaviness, giving it a polished feel that holds its shape over time.\u003c\/p\u003e\n\u003cp data-start=\"734\" data-end=\"998\"\u003eFinished with an \u003cstrong data-start=\"751\" data-end=\"801\"\u003eembroidered Blueline Jupiter logo on the chest\u003c\/strong\u003e, this hoodie balances understated branding with thoughtful detail. Easy to wear and timeless in design, it’s made for cool coastal mornings, boat days, and everyday moments when quality matters.\u003c\/p\u003e\n\u003cp data-start=\"1000\" data-end=\"1011\"\u003e\u003cstrong data-start=\"1000\" data-end=\"1011\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1012\" data-end=\"1254\"\u003e\n\u003cli data-start=\"1012\" data-end=\"1044\"\u003e\n\u003cp data-start=\"1014\" data-end=\"1044\"\u003eHigh-quality Peruvian cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1045\" data-end=\"1105\"\u003e\n\u003cp data-start=\"1047\" data-end=\"1105\"\u003eCut-and-sew construction for improved fit and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1106\" data-end=\"1152\"\u003e\n\u003cp data-start=\"1108\" data-end=\"1152\"\u003eEmbroidered Blueline Jupiter logo on chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1153\" data-end=\"1199\"\u003e\n\u003cp data-start=\"1155\" data-end=\"1199\"\u003eSoft, structured feel with a refined drape\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1200\" data-end=\"1254\"\u003e\n\u003cp data-start=\"1202\" data-end=\"1254\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-01-10T07:10:14-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
[{"alt":"Light blue Blueline hoodie with embroidered Jupiter logo on the chest displayed on a white background","id":32746852057166,"position":1,"preview_image":{"aspect_ratio":1.0,"height":500,"width":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Hoodie.png?v=1765579011"},"aspect_ratio":1.0,"height":500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jupiter_Hoodie.png?v=1765579011","width":500}]
{"item":{"id":7784240414798,"title":"Blueline Hampton Hoodie – White","handle":"lueline-hampton-hoodie-white","description":"\u003cp data-start=\"363\" data-end=\"427\"\u003eThe Hampton Hoodie is built for those who notice the difference.\u003c\/p\u003e\n\u003cp data-start=\"429\" data-end=\"763\"\u003eMade from exceptionally soft Peruvian cotton and constructed using a true cut-and-sew process, this hoodie delivers a refined fit, natural drape, and lasting comfort you won’t find in standard pullovers. The fabric has weight without feeling heavy, structure without stiffness, and a finish that feels intentional from the first wear.\u003c\/p\u003e\n\u003cp data-start=\"765\" data-end=\"1041\"\u003eAn \u003cstrong data-start=\"768\" data-end=\"821\"\u003eembroidered Blueline script logo across the chest\u003c\/strong\u003e adds a subtle, elevated touch that sets the Hampton apart. Clean, timeless, and thoughtfully made, this hoodie is designed to move easily from cool coastal mornings to travel days and everyday wear when quality matters.\u003c\/p\u003e\n\u003cp data-start=\"1043\" data-end=\"1083\"\u003eThis is Blueline at its most considered.\u003c\/p\u003e\n\u003cp data-start=\"1085\" data-end=\"1096\"\u003e\u003cstrong data-start=\"1085\" data-end=\"1096\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1097\" data-end=\"1337\"\u003e\n\u003cli data-start=\"1097\" data-end=\"1129\"\u003e\n\u003cp data-start=\"1099\" data-end=\"1129\"\u003eHigh-quality Peruvian cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1130\" data-end=\"1190\"\u003e\n\u003cp data-start=\"1132\" data-end=\"1190\"\u003eCut-and-sew construction for improved fit and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1191\" data-end=\"1236\"\u003e\n\u003cp data-start=\"1193\" data-end=\"1236\"\u003eEmbroidered Blueline script logo on chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1237\" data-end=\"1282\"\u003e\n\u003cp data-start=\"1239\" data-end=\"1282\"\u003eSoft, structured feel with a clean finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1283\" data-end=\"1337\"\u003e\n\u003cp data-start=\"1285\" data-end=\"1337\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-12-12T09:17:48-05:00","created_at":"2025-12-11T17:43:12-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Hoodies","tags":[],"price":12000,"price_min":12000,"price_max":12000,"available":true,"price_varies":false,"compare_at_price":12000,"compare_at_price_min":12000,"compare_at_price_max":12000,"compare_at_price_varies":false,"variants":[{"id":43225817415758,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000151131","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – White - S","public_title":"S","options":["S"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151131","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43225817382990,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000151130","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – White - M","public_title":"M","options":["M"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151130","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43225817350222,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000151129","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – White - L","public_title":"L","options":["L"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151129","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43225817317454,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000151128","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Hampton Hoodie – White - XL","public_title":"XL","options":["XL"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151128","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43225817284686,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000151127","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Hampton Hoodie – White - 2XL","public_title":"2XL","options":["2XL"],"price":12000,"weight":0,"compare_at_price":12000,"inventory_management":"shopify","barcode":"210000151127","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-hampton-hoodie-white.png?v=1765578326"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-hampton-hoodie-white.png?v=1765578326","options":["Size"],"media":[{"alt":"White Blueline hoodie with embroidered script logo on the chest displayed on a transparent background","id":32746926276686,"position":1,"preview_image":{"aspect_ratio":1.0,"height":500,"width":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-hampton-hoodie-white.png?v=1765578326"},"aspect_ratio":1.0,"height":500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-hampton-hoodie-white.png?v=1765578326","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"363\" data-end=\"427\"\u003eThe Hampton Hoodie is built for those who notice the difference.\u003c\/p\u003e\n\u003cp data-start=\"429\" data-end=\"763\"\u003eMade from exceptionally soft Peruvian cotton and constructed using a true cut-and-sew process, this hoodie delivers a refined fit, natural drape, and lasting comfort you won’t find in standard pullovers. The fabric has weight without feeling heavy, structure without stiffness, and a finish that feels intentional from the first wear.\u003c\/p\u003e\n\u003cp data-start=\"765\" data-end=\"1041\"\u003eAn \u003cstrong data-start=\"768\" data-end=\"821\"\u003eembroidered Blueline script logo across the chest\u003c\/strong\u003e adds a subtle, elevated touch that sets the Hampton apart. Clean, timeless, and thoughtfully made, this hoodie is designed to move easily from cool coastal mornings to travel days and everyday wear when quality matters.\u003c\/p\u003e\n\u003cp data-start=\"1043\" data-end=\"1083\"\u003eThis is Blueline at its most considered.\u003c\/p\u003e\n\u003cp data-start=\"1085\" data-end=\"1096\"\u003e\u003cstrong data-start=\"1085\" data-end=\"1096\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1097\" data-end=\"1337\"\u003e\n\u003cli data-start=\"1097\" data-end=\"1129\"\u003e\n\u003cp data-start=\"1099\" data-end=\"1129\"\u003eHigh-quality Peruvian cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1130\" data-end=\"1190\"\u003e\n\u003cp data-start=\"1132\" data-end=\"1190\"\u003eCut-and-sew construction for improved fit and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1191\" data-end=\"1236\"\u003e\n\u003cp data-start=\"1193\" data-end=\"1236\"\u003eEmbroidered Blueline script logo on chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1237\" data-end=\"1282\"\u003e\n\u003cp data-start=\"1239\" data-end=\"1282\"\u003eSoft, structured feel with a clean finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1283\" data-end=\"1337\"\u003e\n\u003cp data-start=\"1285\" data-end=\"1337\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-10T07:10:14-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-01-10T07:10:14-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
[{"alt":"White Blueline hoodie with embroidered script logo on the chest displayed on a transparent background","id":32746926276686,"position":1,"preview_image":{"aspect_ratio":1.0,"height":500,"width":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-hampton-hoodie-white.png?v=1765578326"},"aspect_ratio":1.0,"height":500,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-hampton-hoodie-white.png?v=1765578326","width":500}]
{"item":{"id":7515911782478,"title":"Blueline E-Gift Card","handle":"blueline-gift-card","description":"\u003cp data-end=\"543\" data-start=\"300\"\u003e\u003cstrong data-end=\"368\" data-start=\"300\"\u003eGive the gift of Jupiter vibes with a Blueline E-Gift Card.\u003c\/strong\u003e Perfect for birthdays, holidays, thank-yous, or treating your favorite South Florida friend or beach lover. Redeemable \u003cstrong data-end=\"497\" data-start=\"475\"\u003eonline or in-store\u003c\/strong\u003e at Blueline Surf \u0026amp; Paddle Co. in Jupiter, FL.\u003c\/p\u003e\n\u003cp data-end=\"691\" data-start=\"545\"\u003eLet them choose from rentals, apparel, surf shirts, UV sun shirts, hats, accessories, and more. Sent instantly by email, ready to use in just a few clicks.\u003c\/p\u003e\n\u003cp data-end=\"765\" data-start=\"693\"\u003e\u003cstrong data-end=\"765\" data-start=\"693\"\u003eAvailable in multiple amounts. Never expires. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e*Digital gift cards can be used online AND in-store*\u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","published_at":"2024-12-27T14:24:40-05:00","created_at":"2024-11-26T09:36:02-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Gift Card","tags":["Gift Card"],"price":2500,"price_min":2500,"price_max":50000,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42058490609742,"title":"$25.00","option1":"$25.00","option2":null,"option3":null,"sku":"90609742","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $25.00","public_title":"$25.00","options":["$25.00"],"price":2500,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"90609742","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42058490642510,"title":"$50.00","option1":"$50.00","option2":null,"option3":null,"sku":"90642510","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $50.00","public_title":"$50.00","options":["$50.00"],"price":5000,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"90642510","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43136459276366,"title":"$75.00","option1":"$75.00","option2":null,"option3":null,"sku":"59276366","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $75.00","public_title":"$75.00","options":["$75.00"],"price":7500,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"59276366","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42058490675278,"title":"$100.00","option1":"$100.00","option2":null,"option3":null,"sku":"90675278","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $100.00","public_title":"$100.00","options":["$100.00"],"price":10000,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"90675278","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42058490708046,"title":"$150.00","option1":"$150.00","option2":null,"option3":null,"sku":"90708046","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $150.00","public_title":"$150.00","options":["$150.00"],"price":15000,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"90708046","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42058490740814,"title":"$200.00","option1":"$200.00","option2":null,"option3":null,"sku":"90740814","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $200.00","public_title":"$200.00","options":["$200.00"],"price":20000,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"90740814","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42058490773582,"title":"$250.00","option1":"$250.00","option2":null,"option3":null,"sku":"90773582","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $250.00","public_title":"$250.00","options":["$250.00"],"price":25000,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"90773582","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42058490806350,"title":"$300.00","option1":"$300.00","option2":null,"option3":null,"sku":"90806350","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $300.00","public_title":"$300.00","options":["$300.00"],"price":30000,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"90806350","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42058490839118,"title":"$500.00","option1":"$500.00","option2":null,"option3":null,"sku":"90839118","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Blueline E-Gift Card - $500.00","public_title":"$500.00","options":["$500.00"],"price":50000,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"90839118","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Gift_Card.png?v=1765402188"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Gift_Card.png?v=1765402188","options":["Denominations"],"media":[{"alt":"Blueline Surf \u0026 Paddle Co. $100 digital gift card","id":25131603984462,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Gift_Card.png?v=1765402188"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Gift_Card.png?v=1765402188","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-end=\"543\" data-start=\"300\"\u003e\u003cstrong data-end=\"368\" data-start=\"300\"\u003eGive the gift of Jupiter vibes with a Blueline E-Gift Card.\u003c\/strong\u003e Perfect for birthdays, holidays, thank-yous, or treating your favorite South Florida friend or beach lover. Redeemable \u003cstrong data-end=\"497\" data-start=\"475\"\u003eonline or in-store\u003c\/strong\u003e at Blueline Surf \u0026amp; Paddle Co. in Jupiter, FL.\u003c\/p\u003e\n\u003cp data-end=\"691\" data-start=\"545\"\u003eLet them choose from rentals, apparel, surf shirts, UV sun shirts, hats, accessories, and more. Sent instantly by email, ready to use in just a few clicks.\u003c\/p\u003e\n\u003cp data-end=\"765\" data-start=\"693\"\u003e\u003cstrong data-end=\"765\" data-start=\"693\"\u003eAvailable in multiple amounts. Never expires. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e*Digital gift cards can be used online AND in-store*\u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e"},"options":[{"name":"Denominations","position":1,"values":["$25.00","$50.00","$75.00","$100.00","$150.00","$200.00","$250.00","$300.00","$500.00"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-10T07:10:14-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020061774,"handle":"drinkwear","updated_at":"2026-01-05T07:10:04-05:00","published_at":"2024-10-07T11:59:53-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Drinkwear","body_html":"\u003cp\u003eStay refreshed on all your adventures with the Blueline Surf and Paddle Co. Drinkware Collection! Crafted for those who love the beach lifestyle, our drinkware is designed to keep your favorite beverages at the perfect temperature while you soak up the sun. From insulated tumblers and stylish water bottles to beverage-ready koozies, each piece combines functionality with eye-catching designs that reflect the vibrant spirit of Jupiter, FL.\u003c\/p\u003e\n\u003cp\u003ePerfect for beach days, paddle sessions, or backyard gatherings, our drinkware is made from high-quality materials that are durable and easy to clean. Whether you’re sipping iced tea by the shore or enjoying a cold adult beverage after a long day on the water, our collection has you covered.\u003c\/p\u003e\n\u003cp\u003eExplore the Blueline drinkware collection and elevate your hydration game, because every great adventure deserves a great drink. Need to look for something else, shop the the \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens\" title=\"Blueline Men's Collection\"\u003eBlueline Men's Collection\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:59:52-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210217_Panas-2727_377451dc-6743-4f38-b90b-9dec33d0d7b5.jpg?v=1728316793"}},{"id":285020029006,"handle":"kids","updated_at":"2026-01-04T07:10:20-05:00","published_at":"2024-10-07T11:58:54-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids Apparel","body_html":"\u003cp\u003eLet your little ones embrace the spirit of adventure with the Blueline Surf and Paddle Co. Kids Collection! Designed for active young explorers, our collection features fun and functional apparel perfect for days spent at the beach, in the water, or exploring the great outdoors. From vibrant swimwear and comfy t-shirts to durable shorts and sun-protective clothing, every piece is crafted from high-quality, kid-friendly materials that stand up to the rigors of play.\u003c\/p\u003e\n\u003cp\u003eWith playful designs and the signature Blueline logo, your kids will love sporting gear that celebrates the joy of the coastal lifestyle. Gear them up for endless summer adventures and watch them make memories in style! Shop our \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-t-shirts\" title=\"Blueline Kids T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-uv-sun-shirts\" title=\"Blueline UV Sun Shirts\"\u003eUV shirts\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-hats\" title=\"Blueline Kids Hats\"\u003eHats\u003c\/a\u003e here!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:58:53-04:00","alt":"Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210504_Panas-9848_13a0126f-990a-4601-b127-6d08a727e0da.jpg?v=1763589009"}},{"id":285019897934,"handle":"kids-hats","updated_at":"2026-01-04T07:10:20-05:00","published_at":"2024-10-07T11:56:35-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids Hats","body_html":"\u003cp\u003eProtect your little ones from the sun while keeping them stylish with Blueline Surf and Paddle Co.'s Kids' Hats! Perfect for beach outings, pool days, and outdoor adventures, these hats offer essential sun protection without compromising on fun. Made with comfortable, lightweight materials, our kids' hats are designed to fit securely and comfortably, so your little adventurers can focus on play.\u003c\/p\u003e\n\u003cp\u003eFeaturing vibrant colors and playful designs that showcase the iconic Blueline logo, these hats are a must-have accessory for every young explorer. Equip your kids with the perfect blend of style and protection, and let them enjoy every moment under the sun!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:56:34-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/211219_Panas-8558_6247652b-c76c-4462-ac35-c798605f5778.jpg?v=1728316595"}},{"id":285019734094,"handle":"kids-t-shirts","updated_at":"2026-01-04T07:10:20-05:00","published_at":"2024-10-07T11:51:17-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids T-Shirts","body_html":"\u003cp\u003eGet your little ones ready for sun-filled adventures with Blueline Surf and Paddle Co.'s Kids' T-Shirts! Designed for comfort and fun, our t-shirts are perfect for everything from beach days to backyard play. Crafted from soft, breathable fabrics, these tees ensure your kids stay cool and comfy while they explore, surf, or paddle. Featuring playful designs and the iconic Blueline logo, each shirt reflects the spirit of outdoor fun and the vibrant coastal lifestyle of Jupiter, FL.\u003c\/p\u003e\n\u003cp\u003eAvailable in a variety of colors and styles, our kids' t-shirts make a perfect addition to any young adventurer's wardrobe. Dress them in style and let their imaginations run wild!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:51:16-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/230726_Panas-9800.jpg?v=1728316277"}},{"id":285019832398,"handle":"kids-uv-sun-shirts","updated_at":"2026-01-04T07:10:20-05:00","published_at":"2024-10-07T11:53:00-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids UV Sun Shirts","body_html":"\u003cp\u003eKeep your little adventurers safe from the sun with Blueline Surf and Paddle Co.'s Kids' UV Sun Shirts! Perfect for long days at the beach, on the water, or exploring the outdoors, these shirts provide essential UV protection while ensuring maximum comfort. Made from lightweight, breathable materials, our sun shirts are designed to keep kids cool and comfortable, allowing them to enjoy every moment of their adventure.\u003c\/p\u003e\n\u003cp\u003eWith fun colors and playful designs featuring the iconic Blueline logo, these shirts not only protect but also let your kids express their love for the beach lifestyle. Equip them with the ultimate sun protection and watch them make lasting memories under the sun!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:52:59-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BluelinexMang-17.jpg?v=1728316379"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-01-09T07:11:09-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":284028043342,"handle":"mens-uv-sun-shirts","updated_at":"2026-01-06T07:11:33-05:00","published_at":"2024-09-11T11:26:38-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Men's UV Sun Shirts","body_html":"\u003cp data-start=\"476\" data-end=\"792\"\u003e\u003cstrong data-start=\"476\" data-end=\"508\"\u003eBlueline Men’s UV Sun Shirts\u003c\/strong\u003e are built for long days in the Florida sun, whether you’re surfing, paddling, fishing, or working on the water. Designed as high-performance \u003cstrong data-start=\"650\" data-end=\"672\"\u003esun shirts for men\u003c\/strong\u003e, each piece offers lightweight comfort, breathability, and reliable UV protection to keep you cool when the heat is on.\u003c\/p\u003e\n\u003cp data-start=\"794\" data-end=\"1119\"\u003eThese \u003cstrong data-start=\"800\" data-end=\"819\"\u003emen’s UV shirts\u003c\/strong\u003e feature moisture-wicking fabrics that dry fast and move with you, making them ideal \u003cstrong data-start=\"904\" data-end=\"927\"\u003esurf shirts for men\u003c\/strong\u003e who spend hours exposed to sun, wind, and salt. From Jupiter’s inlets to offshore runs and everyday beach wear, these are the \u003cstrong data-start=\"1054\" data-end=\"1081\"\u003ebest sun shirts for men\u003c\/strong\u003e who live an active coastal lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"1121\" data-end=\"1310\"\u003eFinished with clean Blueline branding and a dialed-in fit, this collection delivers protection without sacrificing style. Designed in Jupiter, Florida and tested where the sun hits hardest.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:26:38-04:00","alt":"Man wearing a Blueline men’s UV sun shirt on a boat in Jupiter Florida with water and palm trees in the background","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/TheCrossing103.jpg?v=1765648611"}},{"id":302044217422,"handle":"blueline-gift-card","updated_at":"2026-01-04T07:10:20-05:00","published_at":"2025-12-23T10:08:40-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Surf \u0026 Paddle Co. Gift Card","body_html":"\u003cp data-start=\"230\" data-end=\"432\"\u003eThe easiest way to give the Blueline lifestyle. A \u003cstrong data-start=\"280\" data-end=\"302\"\u003eBlueline Gift Card\u003c\/strong\u003e lets them choose exactly what they want—from surf and paddle gear to apparel, hats, accessories, and everyday coastal essentials.\u003c\/p\u003e\n\u003cp data-start=\"434\" data-end=\"588\"\u003ePerfect for birthdays, holidays, last-minute gifts, or anyone who lives for time on the water. Redeemable online or in-store at our Jupiter, Florida shop.\u003c\/p\u003e\n\u003cp data-start=\"590\" data-end=\"633\"\u003eNo expiration. No guessing. Just good gear.\u003c\/p\u003e","image":{"created_at":"2025-12-23T10:08:39-05:00","alt":"Blueline Surf \u0026 Paddle Co. digital gift card with coastal design, perfect for surf shop and beach lifestyle gifts. Under the christmas tree at the beach in Jupiter, Florida.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Xmas_25-077.jpg?v=1766503216"}},{"id":285019635790,"handle":"womens-t-shirts","updated_at":"2026-01-09T07:11:09-05:00","published_at":"2024-10-07T11:49:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women's T-Shirts","body_html":"\u003cp\u003eOur soft and premium Blueline Surf and Paddle Co.'s Women's T-Shirts. Designed for the women who love sun-soaked days and ocean breezes, our t-shirts are the perfect blend of comfort and style. Crafted from soft, breathable fabrics, these tees are ideal for everything from paddle sessions to laid-back beach days in Jupiter, FL. Featuring fun designs and the iconic Blueline logo, each shirt reflects the coastal lifestyle you live and love. With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":285019668558,"handle":"womens-uv-sun-shirts","updated_at":"2026-01-08T11:00:36-05:00","published_at":"2024-10-07T11:49:55-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women's UV Sun Shirts","body_html":"\u003cp\u003eStay protected and stylish with Blueline Surf and Paddle Co.'s Women's UV Sun Shirts. Perfect for long days on the water or under the Florida sun, these shirts offer high-performance UV protection while keeping you cool and comfortable. Whether you're paddleboarding in Jupiter, catching waves, or simply relaxing on the beach, our sun shirts are crafted from lightweight, moisture-wicking fabrics designed to shield your skin from harmful rays. With sleek, flattering designs and a variety of colors, these shirts bring both function and fashion to your outdoor adventures.\u003c\/p\u003e\n\u003cp\u003eGear up for sun-drenched days with a UV sun shirt that’s made to move with you, providing ultimate protection without sacrificing the laid-back coastal style that defines Blueline.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:54-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/240229_Panas-9763.jpg?v=1728316194"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-09T07:11:09-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-01-04T07:10:20-05:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-01-06T07:11:33-05:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}},{"id":300461654094,"handle":"stocking-stuffers-gifts-under-30","updated_at":"2026-01-04T07:10:20-05:00","published_at":"2025-11-18T13:16:18-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gifts Under $30 – Stocking Stuffers | Blueline Coastal Gifts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"138\" data-end=\"215\"\u003eHoliday Shopping Made Easy – Surf-Inspired Gifts from Jupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur curated collection of \u003cstrong data-start=\"212\" data-end=\"253\"\u003estocking stuffers and gifts under $30\u003c\/strong\u003e is packed with Jupiter-inspired essentials, kid-approved favorites, and small-but-stoked items everyone will love.\u003c\/p\u003e","image":{"created_at":"2025-11-18T13:17:17-05:00","alt":"Christmas in paradise. Christmas tree on the beach with presents.","width":625,"height":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Race_the_Tide_Too_Banner_2_13c0b3ea-6a21-4c8a-8a5e-7f4d9f0e7310.png?v=1763589983"}},{"id":285019963470,"handle":"kids-hoodies","updated_at":"2026-01-04T07:10:20-05:00","published_at":"2024-10-07T11:57:29-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Kids Hoodies","body_html":"\u003cp\u003eKeep your little ones cozy and stylish with Blueline Surf and Paddle Co.'s Kids' Hoodies! Perfect for those breezy beach evenings or cool days out, these hoodies are designed to provide warmth without sacrificing comfort. Made from soft, durable materials, our kids' hoodies are ideal for layering over their favorite tees after a day in the sun or during outdoor adventures.\u003c\/p\u003e\n\u003cp\u003eWith fun colors and the iconic Blueline logo, these hoodies not only keep your kids warm but also allow them to showcase their love for the coastal lifestyle. Equip your young adventurers with the perfect hoodie for every journey and let them embrace the outdoors in style!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:57:28-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542_7678e5e7-2cab-4a69-8ca9-6aac52760a3c.jpg?v=1728316648"}},{"id":285019930702,"handle":"kids-swim-shorts","updated_at":"2026-01-04T07:10:20-05:00","published_at":"2024-10-07T11:56:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Kids Swim Shorts","body_html":"\u003cp\u003eGet your little ones ready for fun in the sun with the Blueline Surf and Paddle Co. Kids' Swim Shorts! Designed for active young adventurers, these swim shorts are perfect for beach days, pool parties, and everything in between. Made from quick-drying, lightweight materials, our swim shorts ensure your kids stay comfortable whether they're splashing in the waves or lounging on the sand.\u003c\/p\u003e\n\u003cp\u003eFeaturing vibrant colors and playful patterns that capture the spirit of the coastal lifestyle in Jupiter, FL, our swim shorts not only provide style but also functionality. With an adjustable waistband for the perfect fit, your kids will be ready to dive into their next adventure with confidence.\u003c\/p\u003e\n\u003cp\u003eExplore the Blueline kids' swim shorts collection and let your little ones make a splash this summer, all while showcasing their love for beach life!\u003c\/p\u003e","image":{"created_at":"2024-10-07T12:00:51-04:00","alt":null,"width":960,"height":640,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/211209_Panas-3416.jpg?v=1728316851"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-01-07T14:57:02-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"Blueline Surf \u0026 Paddle Co. $100 digital gift card","id":25131603984462,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Gift_Card.png?v=1765402188"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._Gift_Card.png?v=1765402188","width":1080}]
{"item":{"id":7762329010254,"title":"Jupiter Lite Deadwood Tree Camo Hoodie","handle":"jupiter-lite-deadwood-tree-camo-hoodie","description":"\u003cp data-start=\"345\" data-end=\"635\"\u003eMeet the \u003cem data-start=\"354\" data-end=\"388\"\u003eJupiter Lite Deadwood Tree Camo Hoodie. B\u003c\/em\u003euilt for early-morning missions, cool-weather boat rides, and winters here in Jupiter, Florida. Featuring the Blueline “Jupiter Lite” logo across the back, this hoodie blends classic outdoor camo with the laid-back style we live.\u003c\/p\u003e\n\u003cp data-start=\"637\" data-end=\"955\"\u003eMade with the new \u003cstrong data-start=\"655\" data-end=\"685\"\u003eDeadwood Tree Camo pattern\u003c\/strong\u003e, it delivers that rugged, outdoorsman look while still being soft, lightweight, and easy to wear around town. Whether you’re fishing at first light, hanging with friends, or just grabbing coffee after a morning paddle or surf, this is the hooded sweatshirt for you.\u003c\/p\u003e\n\u003cp data-start=\"957\" data-end=\"1026\"\u003e\u003cstrong data-start=\"957\" data-end=\"970\"\u003eFit Note:\u003c\/strong\u003e Hoodies run slightly small — size up for a roomier fit.\u003c\/p\u003e\n\u003cp data-start=\"1028\" data-end=\"1042\"\u003e\u003cstrong data-start=\"1028\" data-end=\"1040\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1043\" data-end=\"1230\"\u003e\n\u003cli data-start=\"1043\" data-end=\"1073\"\u003e\n\u003cp data-start=\"1045\" data-end=\"1073\"\u003eDeadwood Tree Camo pattern\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1074\" data-end=\"1106\"\u003e\n\u003cp data-start=\"1076\" data-end=\"1106\"\u003eBlueline “Jupiter Lite” back logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1107\" data-end=\"1133\"\u003e\n\u003cp data-start=\"1109\" data-end=\"1133\"\u003eLightweight, soft feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-11-13T21:36:35-05:00","created_at":"2025-11-13T21:35:04-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Hoodies","tags":["camo","hoodie","Jupiter Lite"],"price":5995,"price_min":5995,"price_max":5995,"available":true,"price_varies":false,"compare_at_price":5995,"compare_at_price_min":5995,"compare_at_price_max":5995,"compare_at_price_varies":false,"variants":[{"id":43142902743118,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000149975","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Jupiter Lite Deadwood Tree Camo Hoodie - S","public_title":"S","options":["S"],"price":5995,"weight":0,"compare_at_price":5995,"inventory_management":"shopify","barcode":"210000149975","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43142902972494,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000149976","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jupiter Lite Deadwood Tree Camo Hoodie - M","public_title":"M","options":["M"],"price":5995,"weight":0,"compare_at_price":5995,"inventory_management":"shopify","barcode":"210000149976","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43142902513742,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000149974","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Jupiter Lite Deadwood Tree Camo Hoodie - L","public_title":"L","options":["L"],"price":5995,"weight":0,"compare_at_price":5995,"inventory_management":"shopify","barcode":"210000149974","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43142902317134,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000149973","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Jupiter Lite Deadwood Tree Camo Hoodie - XL","public_title":"XL","options":["XL"],"price":5995,"weight":0,"compare_at_price":5995,"inventory_management":"shopify","barcode":"210000149973","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43142901989454,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000149972","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Jupiter Lite Deadwood Tree Camo Hoodie - 2XL","public_title":"2XL","options":["2XL"],"price":5995,"weight":0,"compare_at_price":5995,"inventory_management":"shopify","barcode":"210000149972","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/7_60ce3ff7-c574-4f98-8df0-21433f46bb1b.png?v=1763388309","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/6_fc7cc1ff-ad67-4903-95f0-4f044e4f03ae.png?v=1763388309","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Lifetsyle_Jupiter_Lite_Hooded_Sweatshirt_Front.jpg?v=1763388309","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Lite_Hoodie_in_Deadwood_Tree_Camo_Back.jpg?v=1763388309"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/7_60ce3ff7-c574-4f98-8df0-21433f46bb1b.png?v=1763388309","options":["Size"],"media":[{"alt":null,"id":29122777874510,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/7_60ce3ff7-c574-4f98-8df0-21433f46bb1b.png?v=1763388309"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/7_60ce3ff7-c574-4f98-8df0-21433f46bb1b.png?v=1763388309","width":1080},{"alt":null,"id":29122777907278,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/6_fc7cc1ff-ad67-4903-95f0-4f044e4f03ae.png?v=1763388309"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/6_fc7cc1ff-ad67-4903-95f0-4f044e4f03ae.png?v=1763388309","width":1080},{"alt":"XL Jupiter Lite Hoodie in Deadwood Tree Camo. This Hooded sweatshirt runs small, we recommend sizing up.","id":28619831803982,"position":3,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Lifetsyle_Jupiter_Lite_Hooded_Sweatshirt_Front.jpg?v=1763388309"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Lifetsyle_Jupiter_Lite_Hooded_Sweatshirt_Front.jpg?v=1763388309","width":2848},{"alt":"Back of the Jupiter Lite Deadwood Tree Camo hoodie","id":28619832426574,"position":4,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Lite_Hoodie_in_Deadwood_Tree_Camo_Back.jpg?v=1763388309"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Lite_Hoodie_in_Deadwood_Tree_Camo_Back.jpg?v=1763388309","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"345\" data-end=\"635\"\u003eMeet the \u003cem data-start=\"354\" data-end=\"388\"\u003eJupiter Lite Deadwood Tree Camo Hoodie. B\u003c\/em\u003euilt for early-morning missions, cool-weather boat rides, and winters here in Jupiter, Florida. Featuring the Blueline “Jupiter Lite” logo across the back, this hoodie blends classic outdoor camo with the laid-back style we live.\u003c\/p\u003e\n\u003cp data-start=\"637\" data-end=\"955\"\u003eMade with the new \u003cstrong data-start=\"655\" data-end=\"685\"\u003eDeadwood Tree Camo pattern\u003c\/strong\u003e, it delivers that rugged, outdoorsman look while still being soft, lightweight, and easy to wear around town. Whether you’re fishing at first light, hanging with friends, or just grabbing coffee after a morning paddle or surf, this is the hooded sweatshirt for you.\u003c\/p\u003e\n\u003cp data-start=\"957\" data-end=\"1026\"\u003e\u003cstrong data-start=\"957\" data-end=\"970\"\u003eFit Note:\u003c\/strong\u003e Hoodies run slightly small — size up for a roomier fit.\u003c\/p\u003e\n\u003cp data-start=\"1028\" data-end=\"1042\"\u003e\u003cstrong data-start=\"1028\" data-end=\"1040\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1043\" data-end=\"1230\"\u003e\n\u003cli data-start=\"1043\" data-end=\"1073\"\u003e\n\u003cp data-start=\"1045\" data-end=\"1073\"\u003eDeadwood Tree Camo pattern\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1074\" data-end=\"1106\"\u003e\n\u003cp data-start=\"1076\" data-end=\"1106\"\u003eBlueline “Jupiter Lite” back logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1107\" data-end=\"1133\"\u003e\n\u003cp data-start=\"1109\" data-end=\"1133\"\u003eLightweight, soft feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-10T07:10:14-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-01-10T07:10:14-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
[{"alt":null,"id":29122777874510,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/7_60ce3ff7-c574-4f98-8df0-21433f46bb1b.png?v=1763388309"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/7_60ce3ff7-c574-4f98-8df0-21433f46bb1b.png?v=1763388309","width":1080},{"alt":null,"id":29122777907278,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/6_fc7cc1ff-ad67-4903-95f0-4f044e4f03ae.png?v=1763388309"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/6_fc7cc1ff-ad67-4903-95f0-4f044e4f03ae.png?v=1763388309","width":1080},{"alt":"XL Jupiter Lite Hoodie in Deadwood Tree Camo. This Hooded sweatshirt runs small, we recommend sizing up.","id":28619831803982,"position":3,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Lifetsyle_Jupiter_Lite_Hooded_Sweatshirt_Front.jpg?v=1763388309"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Lifetsyle_Jupiter_Lite_Hooded_Sweatshirt_Front.jpg?v=1763388309","width":2848},{"alt":"Back of the Jupiter Lite Deadwood Tree Camo hoodie","id":28619832426574,"position":4,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Lite_Hoodie_in_Deadwood_Tree_Camo_Back.jpg?v=1763388309"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Lite_Hoodie_in_Deadwood_Tree_Camo_Back.jpg?v=1763388309","width":2848}]
{"item":{"id":7762305810510,"title":"Blueline Diamond Logo Hoodie – Clay","handle":"blueline-diamond-logo-hoodie-clay","description":"\u003cp data-start=\"331\" data-end=\"669\"\u003eA clean, timeless layer built for everyday coastal living. The \u003cstrong data-start=\"394\" data-end=\"426\"\u003eBlueline Diamond Logo Hoodie\u003c\/strong\u003e in Clay features our classic diamond logo for a simple, heritage-inspired look that never goes out of style. Soft, comfortable, and easy to wear, this pullover hoodie is perfect for cool mornings, dock hangs, and laid-back nights around town.\u003c\/p\u003e\n\u003cp data-start=\"671\" data-end=\"743\"\u003eA versatile staple that pairs effortlessly with any Blueline tee or hat.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"756\"\u003e\u003cstrong data-start=\"745\" data-end=\"756\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"757\" data-end=\"985\"\u003e\n\u003cli data-start=\"757\" data-end=\"776\"\u003e\n\u003cp data-start=\"759\" data-end=\"776\"\u003ePullover hoodie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"777\" data-end=\"810\"\u003e\n\u003cp data-start=\"779\" data-end=\"810\"\u003eDiamond Blueline logo graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"811\" data-end=\"828\"\u003e\n\u003cp data-start=\"813\" data-end=\"828\"\u003eClay colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"829\" data-end=\"867\"\u003e\n\u003cp data-start=\"831\" data-end=\"867\"\u003eSoft, comfortable midweight fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"868\" data-end=\"922\"\u003e\n\u003cp data-start=\"870\" data-end=\"922\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"923\" data-end=\"985\"\u003e\n\u003cp data-start=\"925\" data-end=\"985\"\u003eIdeal for beach mornings, cool evenings, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-11-13T21:33:04-05:00","created_at":"2025-11-13T21:27:13-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Hoodies","tags":[],"price":5495,"price_min":5495,"price_max":5495,"available":true,"price_varies":false,"compare_at_price":5495,"compare_at_price_min":5495,"compare_at_price_max":5495,"compare_at_price_varies":false,"variants":[{"id":43142869745742,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"210000150000","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo Hoodie – Clay - XS","public_title":"XS","options":["XS"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000150000","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43142869712974,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000149981","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Diamond Logo Hoodie – Clay - S","public_title":"S","options":["S"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149981","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43142869680206,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000149980","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo Hoodie – Clay - M","public_title":"M","options":["M"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149980","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43142869647438,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000149979","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo Hoodie – Clay - L","public_title":"L","options":["L"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149979","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43142869614670,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000149978","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo Hoodie – Clay - XL","public_title":"XL","options":["XL"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149978","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43142869581902,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000149977","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Diamond Logo Hoodie – Clay - 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Diamond Logo worn by a person, standing at the shop in South Florida.","id":28619154784334,"position":4,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wbv8mjm85wazld1ou8ko.jpg?v=1763087585"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wbv8mjm85wazld1ou8ko.jpg?v=1763087585","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"331\" data-end=\"669\"\u003eA clean, timeless layer built for everyday coastal living. The \u003cstrong data-start=\"394\" data-end=\"426\"\u003eBlueline Diamond Logo Hoodie\u003c\/strong\u003e in Clay features our classic diamond logo for a simple, heritage-inspired look that never goes out of style. Soft, comfortable, and easy to wear, this pullover hoodie is perfect for cool mornings, dock hangs, and laid-back nights around town.\u003c\/p\u003e\n\u003cp data-start=\"671\" data-end=\"743\"\u003eA versatile staple that pairs effortlessly with any Blueline tee or hat.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"756\"\u003e\u003cstrong data-start=\"745\" data-end=\"756\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"757\" data-end=\"985\"\u003e\n\u003cli data-start=\"757\" data-end=\"776\"\u003e\n\u003cp data-start=\"759\" data-end=\"776\"\u003ePullover hoodie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"777\" data-end=\"810\"\u003e\n\u003cp data-start=\"779\" data-end=\"810\"\u003eDiamond Blueline logo graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"811\" data-end=\"828\"\u003e\n\u003cp data-start=\"813\" data-end=\"828\"\u003eClay colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"829\" data-end=\"867\"\u003e\n\u003cp data-start=\"831\" data-end=\"867\"\u003eSoft, comfortable midweight fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"868\" data-end=\"922\"\u003e\n\u003cp data-start=\"870\" data-end=\"922\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"923\" data-end=\"985\"\u003e\n\u003cp data-start=\"925\" data-end=\"985\"\u003eIdeal for beach mornings, cool evenings, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["XS","S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-10T07:10:14-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-01-10T07:10:14-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
[{"alt":"Clay-colored Blueline pullover hoodie with white diamond logo displayed on a white background","id":28619438161998,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-hoodie-clay.png?v=1765574069"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-diamond-logo-hoodie-clay.png?v=1765574069","width":1080},{"alt":"Brown hoodie with a diamond blueline logo on the chest","id":28619438129230,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Brown_hoodie_diamond_blueline_front.png?v=1765574130"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Brown_hoodie_diamond_blueline_front.png?v=1765574130","width":1080},{"alt":"Person wearing a brown hoodie and gray beanie at Blueline in Jupiter, Florida","id":28619154751566,"position":3,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/person_Blueline_Surf_and_Paddle_Co._Jupiter_Florida.jpg?v=1765574208"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/person_Blueline_Surf_and_Paddle_Co._Jupiter_Florida.jpg?v=1765574208","width":2848},{"alt":"Brown hoodie with Blueline Surf and Paddle Co. Diamond Logo worn by a person, standing at the shop in South Florida.","id":28619154784334,"position":4,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wbv8mjm85wazld1ou8ko.jpg?v=1763087585"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/wbv8mjm85wazld1ou8ko.jpg?v=1763087585","width":2848}]
{"item":{"id":7762331205710,"title":"Blueline Vintage Circle Logo Hoodie – Olive \/ Orange","handle":"blueline-vintage-circle-logo-hoodie-olive-orange","description":"\u003cp data-start=\"348\" data-end=\"709\"\u003eA timeless layer built for cool mornings and coastal nights. The \u003cstrong data-start=\"413\" data-end=\"452\"\u003eBlueline Vintage Circle Logo Hoodie\u003c\/strong\u003e in Olive with Orange print features our classic circle logo for a bold yet laid-back look rooted in the Jupiter surf and paddle lifestyle. Soft, comfortable, and easy to wear, this hoodie is perfect for beach mornings, dock hangs, and everyday casual wear.\u003c\/p\u003e\n\u003cp data-start=\"711\" data-end=\"787\"\u003eA staple piece that blends warmth, comfort, and unmistakable Blueline style.\u003c\/p\u003e\n\u003cp data-start=\"789\" data-end=\"800\"\u003e\u003cstrong data-start=\"789\" data-end=\"800\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"801\" data-end=\"1042\"\u003e\n\u003cli data-start=\"801\" data-end=\"820\"\u003e\n\u003cp data-start=\"803\" data-end=\"820\"\u003ePullover hoodie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"821\" data-end=\"852\"\u003e\n\u003cp data-start=\"823\" data-end=\"852\"\u003eVintage Circle logo graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"853\" data-end=\"885\"\u003e\n\u003cp data-start=\"855\" data-end=\"885\"\u003eOlive base with orange print\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"886\" data-end=\"924\"\u003e\n\u003cp data-start=\"888\" data-end=\"924\"\u003eSoft, comfortable midweight fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"925\" data-end=\"979\"\u003e\n\u003cp data-start=\"927\" data-end=\"979\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"980\" data-end=\"1042\"\u003e\n\u003cp data-start=\"982\" data-end=\"1042\"\u003eIdeal for beach mornings, cool evenings, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-11-13T21:38:02-05:00","created_at":"2025-11-13T21:35:12-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Hoodies","tags":[],"price":5495,"price_min":5495,"price_max":5495,"available":true,"price_varies":false,"compare_at_price":5495,"compare_at_price_min":5495,"compare_at_price_max":5495,"compare_at_price_varies":false,"variants":[{"id":43142905364558,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"210000149999","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Vintage Circle Logo Hoodie – Olive \/ Orange - XS","public_title":"XS","options":["XS"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149999","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43142905167950,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000149986","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline Vintage Circle Logo Hoodie – Olive \/ Orange - S","public_title":"S","options":["S"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149986","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43142905036878,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000149985","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Vintage Circle Logo Hoodie – Olive \/ Orange - M","public_title":"M","options":["M"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149985","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43142904873038,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000149984","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Vintage Circle Logo Hoodie – Olive \/ Orange - L","public_title":"L","options":["L"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149984","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43142904676430,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000149983","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Vintage Circle Logo Hoodie – Olive \/ Orange - XL","public_title":"XL","options":["XL"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149983","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43142904414286,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000149982","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Vintage Circle Logo Hoodie – Olive \/ Orange - 2XL","public_title":"2XL","options":["2XL"],"price":5495,"weight":0,"compare_at_price":5495,"inventory_management":"shopify","barcode":"210000149982","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-logo-hoodie-olive-orange.png?v=1765565252","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Hoodie_Green.png?v=1765565277","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_in_Jupiter_Hooded_sweatshirt.jpg?v=1765565328","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/green_Blueline_hoodie.jpg?v=1765565364"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-logo-hoodie-olive-orange.png?v=1765565252","options":["Size"],"media":[{"alt":"Olive Blueline pullover hoodie with orange vintage circle logo on the back","id":28619438227534,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-logo-hoodie-olive-orange.png?v=1765565252"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vintage-circle-logo-hoodie-olive-orange.png?v=1765565252","width":1080},{"alt":"Blueline Surf and Paddle Green hoodie with a logo on the chest against a white background","id":28619438194766,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Hoodie_Green.png?v=1765565277"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Hoodie_Green.png?v=1765565277","width":1080},{"alt":"Man wearing a green blueline hoodie with a logo, standing in front of the surf shop in Jupiter, Florida.","id":28619850121294,"position":3,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_in_Jupiter_Hooded_sweatshirt.jpg?v=1765565328"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_in_Jupiter_Hooded_sweatshirt.jpg?v=1765565328","width":2848},{"alt":"Green Blueline hoodie ","id":28619851137102,"position":4,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/green_Blueline_hoodie.jpg?v=1765565364"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/green_Blueline_hoodie.jpg?v=1765565364","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"348\" data-end=\"709\"\u003eA timeless layer built for cool mornings and coastal nights. The \u003cstrong data-start=\"413\" data-end=\"452\"\u003eBlueline Vintage Circle Logo Hoodie\u003c\/strong\u003e in Olive with Orange print features our classic circle logo for a bold yet laid-back look rooted in the Jupiter surf and paddle lifestyle. Soft, comfortable, and easy to wear, this hoodie is perfect for beach mornings, dock hangs, and everyday casual wear.\u003c\/p\u003e\n\u003cp data-start=\"711\" data-end=\"787\"\u003eA staple piece that blends warmth, comfort, and unmistakable Blueline style.\u003c\/p\u003e\n\u003cp data-start=\"789\" data-end=\"800\"\u003e\u003cstrong data-start=\"789\" data-end=\"800\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"801\" data-end=\"1042\"\u003e\n\u003cli data-start=\"801\" data-end=\"820\"\u003e\n\u003cp data-start=\"803\" data-end=\"820\"\u003ePullover hoodie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"821\" data-end=\"852\"\u003e\n\u003cp data-start=\"823\" data-end=\"852\"\u003eVintage Circle logo graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"853\" data-end=\"885\"\u003e\n\u003cp data-start=\"855\" data-end=\"885\"\u003eOlive base with orange print\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"886\" data-end=\"924\"\u003e\n\u003cp data-start=\"888\" data-end=\"924\"\u003eSoft, comfortable midweight fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"925\" data-end=\"979\"\u003e\n\u003cp data-start=\"927\" data-end=\"979\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"980\" data-end=\"1042\"\u003e\n\u003cp data-start=\"982\" data-end=\"1042\"\u003eIdeal for beach mornings, cool evenings, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["XS","S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-10T07:10:14-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-01-10T07:10:14-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-01-11T07:10:39-05:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}}]}
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{"item":{"id":7746681700430,"title":"Blueline OG Circle Logo Hoodie","handle":"blueline-og-circle-logo-hoodie","description":"\u003cp data-start=\"357\" data-end=\"684\"\u003eA core Blueline staple built for everyday coastal comfort. The \u003cstrong data-start=\"420\" data-end=\"454\"\u003eBlueline OG Circle Logo Hoodie\u003c\/strong\u003e features our original circle logo, representing the roots of Blueline Surf \u0026amp; Paddle Co. 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From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. 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{"item":{"id":7719415840846,"title":"OG Anorak Windbreaker Graphite","handle":"og-anorak-windbreaker-graphite","description":"\u003cp\u003eThe OG Anorak Windbreaker in Graphite is built heavy duty to shield you from harsh winds and unpredictable weather on the water, it ensures you stay warm and dry. Durable and reliable, this windbreaker offers the protection you need to focus on the fun, making every outing smooth and comfortable. 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