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{"item":{"id":7832453939278,"title":"Jupiter Sucks Collab T-Shirt – Indigo | Blueline Surf \u0026 Paddle Jupiter Florida","handle":"jupiter-sucks-colab-t-shirt-indigo","description":"\u003cp data-start=\"469\" data-end=\"576\"\u003eThe Jupiter Sucks collab tee is a tongue-in-cheek love letter to the place we’re lucky enough to call home.\u003c\/p\u003e\n\u003cp data-start=\"578\" data-end=\"656\"\u003ePrinted on a premium indigo short sleeve tee with bold back artwork featuring:\u003c\/p\u003e\n\u003cp data-start=\"658\" data-end=\"811\"\u003e• “Jupiter Sucks – Don’t Move Here” headline\u003cbr data-start=\"702\" data-end=\"705\"\u003e• “Y’ain’t Local” center mark\u003cbr data-start=\"734\" data-end=\"737\"\u003e• Jupiter Lighthouse inspired seal graphic\u003cbr data-start=\"779\" data-end=\"782\"\u003e• Clean left chest logo hit\u003c\/p\u003e\n\u003cp data-start=\"813\" data-end=\"943\"\u003eSoft, broken-in feel. Classic athletic fit. Made for boat days, beach runs, post-paddle tacos, and the occasional sideways glance.\u003c\/p\u003e\n\u003cp data-start=\"945\" data-end=\"955\"\u003eAnd yes…\u003c\/p\u003e\n\u003cp data-start=\"957\" data-end=\"1067\"\u003eThis design once inspired a 1-star review from someone who “decided to leave their money in their home state.”\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1085\"\u003eWe respect that.\u003c\/p\u003e\n\u003cp data-start=\"1087\" data-end=\"1224\"\u003eBecause this shirt isn’t for everyone.\u003cbr data-start=\"1125\" data-end=\"1128\"\u003eIt’s for people who understand that sometimes the best places stay special when they stay small.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1413\"\u003eDesigned in Jupiter, Florida.\u003cbr data-start=\"1255\" data-end=\"1258\"\u003eInspired by the Intracoastal, the Jupiter Lighthouse, and the local surf community.\u003cbr data-start=\"1341\" data-end=\"1344\"\u003eAvailable exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eBrand: Blueline Surf \u0026amp; Paddle\u003cbr data-start=\"2007\" data-end=\"2010\"\u003eCategory: Surf Shop Apparel\u003cbr data-start=\"2037\" data-end=\"2040\"\u003eLocation: Jupiter, Florida\u003cbr data-start=\"2066\" data-end=\"2069\"\u003eMaterial: Cotton blend\u003cbr\u003e\u003c\/p\u003e","published_at":"2026-02-20T10:46:10-05:00","created_at":"2026-02-20T10:32:09-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Collabs","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43459183181902,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000153865","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Jupiter Sucks Collab T-Shirt – Indigo | Blueline Surf \u0026 Paddle Jupiter Florida - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000153865","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43459183575118,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000153866","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Jupiter Sucks Collab T-Shirt – Indigo | Blueline Surf \u0026 Paddle Jupiter Florida - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000153866","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43459182985294,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000153864","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Jupiter Sucks Collab T-Shirt – Indigo | Blueline Surf \u0026 Paddle Jupiter Florida - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000153864","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43459182952526,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000153863","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Jupiter Sucks Collab T-Shirt – Indigo | Blueline Surf \u0026 Paddle Jupiter Florida - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000153863","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43459182919758,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000153862","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Jupiter Sucks Collab T-Shirt – Indigo | Blueline Surf \u0026 Paddle Jupiter Florida - 2XL","public_title":"2XL","options":["2XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000153862","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43459182854222,"title":"3XL","option1":"3XL","option2":null,"option3":null,"sku":"210000153861","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jupiter Sucks Collab T-Shirt – Indigo | Blueline Surf \u0026 Paddle Jupiter Florida - 3XL","public_title":"3XL","options":["3XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000153861","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-collab-tshirt-indigo-front-jupiter-florida.png?v=1771616061","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-dont-move-here-shirt-back-jupiter-lighthouse.png?v=1771616089","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-shirt-1-star-review-blueline-surf-paddle-jupiter-florida.jpg?v=1771616394"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-collab-tshirt-indigo-front-jupiter-florida.png?v=1771616061","options":["Size"],"media":[{"alt":"Jupiter Sucks collab t-shirt indigo with small front logo by Blueline Surf and Paddle in Jupiter Florida","id":36058750255182,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-collab-tshirt-indigo-front-jupiter-florida.png?v=1771616061"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-collab-tshirt-indigo-front-jupiter-florida.png?v=1771616061","width":1080},{"alt":"Jupiter Sucks Don’t Move Here t-shirt back graphic featuring Jupiter Lighthouse design in Jupiter Florida","id":36058750222414,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-dont-move-here-shirt-back-jupiter-lighthouse.png?v=1771616089"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-dont-move-here-shirt-back-jupiter-lighthouse.png?v=1771616089","width":1080},{"alt":"Customer 1-star review about the Jupiter Sucks Don’t Move Here shirt at Blueline Surf and Paddle surf shop in Jupiter Florida","id":36065561673806,"position":3,"preview_image":{"aspect_ratio":0.75,"height":5712,"width":4284,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-shirt-1-star-review-blueline-surf-paddle-jupiter-florida.jpg?v=1771616394"},"aspect_ratio":0.75,"height":5712,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-shirt-1-star-review-blueline-surf-paddle-jupiter-florida.jpg?v=1771616394","width":4284}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"469\" data-end=\"576\"\u003eThe Jupiter Sucks collab tee is a tongue-in-cheek love letter to the place we’re lucky enough to call home.\u003c\/p\u003e\n\u003cp data-start=\"578\" data-end=\"656\"\u003ePrinted on a premium indigo short sleeve tee with bold back artwork featuring:\u003c\/p\u003e\n\u003cp data-start=\"658\" data-end=\"811\"\u003e• “Jupiter Sucks – Don’t Move Here” headline\u003cbr data-start=\"702\" data-end=\"705\"\u003e• “Y’ain’t Local” center mark\u003cbr data-start=\"734\" data-end=\"737\"\u003e• Jupiter Lighthouse inspired seal graphic\u003cbr data-start=\"779\" data-end=\"782\"\u003e• Clean left chest logo hit\u003c\/p\u003e\n\u003cp data-start=\"813\" data-end=\"943\"\u003eSoft, broken-in feel. Classic athletic fit. Made for boat days, beach runs, post-paddle tacos, and the occasional sideways glance.\u003c\/p\u003e\n\u003cp data-start=\"945\" data-end=\"955\"\u003eAnd yes…\u003c\/p\u003e\n\u003cp data-start=\"957\" data-end=\"1067\"\u003eThis design once inspired a 1-star review from someone who “decided to leave their money in their home state.”\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1085\"\u003eWe respect that.\u003c\/p\u003e\n\u003cp data-start=\"1087\" data-end=\"1224\"\u003eBecause this shirt isn’t for everyone.\u003cbr data-start=\"1125\" data-end=\"1128\"\u003eIt’s for people who understand that sometimes the best places stay special when they stay small.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1413\"\u003eDesigned in Jupiter, Florida.\u003cbr data-start=\"1255\" data-end=\"1258\"\u003eInspired by the Intracoastal, the Jupiter Lighthouse, and the local surf community.\u003cbr data-start=\"1341\" data-end=\"1344\"\u003eAvailable exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eBrand: Blueline Surf \u0026amp; Paddle\u003cbr data-start=\"2007\" data-end=\"2010\"\u003eCategory: Surf Shop Apparel\u003cbr data-start=\"2037\" data-end=\"2040\"\u003eLocation: Jupiter, Florida\u003cbr data-start=\"2066\" data-end=\"2069\"\u003eMaterial: Cotton blend\u003cbr\u003e\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL","3XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7700474658894,"title":"Otto JUP Hat Blue \/ Pink","handle":"jup-hat-blue-pink-jupiter-blueline","description":"\u003cp data-start=\"187\" data-end=\"562\"\u003e\u003cstrong data-start=\"187\" data-end=\"226\"\u003eOne of the Local Favorites, JUP Foam Trucker.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe Blueline JUP Foam Trucker Hat in bright blue with a hot pink logo is a fresh take on our classic design. Built on the Otto foam snapback, it features a high-profile foam front, breathable mesh back, and adjustable snap closure. Lightweight and made for Florida living — from paddle sessions to beach days to nights at Guanabanas.\u003c\/p\u003e\n\u003cul data-start=\"564\" data-end=\"801\"\u003e\n\u003cli data-start=\"564\" data-end=\"595\"\u003e\n\u003cp data-start=\"566\" data-end=\"595\"\u003eOtto brand foam trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"596\" data-end=\"650\"\u003e\n\u003cp data-start=\"598\" data-end=\"650\"\u003eBright blue with hot pink “JUP” Blueline Surf logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"651\" data-end=\"678\"\u003e\n\u003cp data-start=\"653\" data-end=\"678\"\u003eAdjustable snapback fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"679\" data-end=\"723\"\u003e\n\u003cp data-start=\"681\" data-end=\"723\"\u003eFoam front with mesh backing for airflow\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"724\" data-end=\"801\"\u003e\n\u003cp data-start=\"726\" data-end=\"801\"\u003eDurable and lightweight — perfect for surf, sun, and saltwater adventures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"803\" data-end=\"895\"\u003eGrab this JUP colorway at Blueline Surf \u0026amp; Paddle, Jupiter’s favorite surf shop, before it sells out. Limited Batch!\u003c\/p\u003e","published_at":"2025-09-10T09:18:44-04:00","created_at":"2025-09-10T09:14:26-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":[],"price":2799,"price_min":2799,"price_max":2799,"available":false,"price_varies":false,"compare_at_price":2499,"compare_at_price_min":2499,"compare_at_price_max":2499,"compare_at_price_varies":false,"variants":[{"id":42885978325070,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136150","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Otto JUP Hat Blue \/ Pink","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2499,"inventory_management":"shopify","barcode":"210000136150","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442","options":["Title"],"media":[{"alt":"Blueline Surf JUP Foam Trucker Hat in bright blue with hot pink JUP logo and mesh back – Otto snapback cap from Jupiter, Florida surf shop.","id":26500172939342,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1365,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442"},"aspect_ratio":1.0,"height":1365,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442","width":1365}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"187\" data-end=\"562\"\u003e\u003cstrong data-start=\"187\" data-end=\"226\"\u003eOne of the Local Favorites, JUP Foam Trucker.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe Blueline JUP Foam Trucker Hat in bright blue with a hot pink logo is a fresh take on our classic design. Built on the Otto foam snapback, it features a high-profile foam front, breathable mesh back, and adjustable snap closure. Lightweight and made for Florida living — from paddle sessions to beach days to nights at Guanabanas.\u003c\/p\u003e\n\u003cul data-start=\"564\" data-end=\"801\"\u003e\n\u003cli data-start=\"564\" data-end=\"595\"\u003e\n\u003cp data-start=\"566\" data-end=\"595\"\u003eOtto brand foam trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"596\" data-end=\"650\"\u003e\n\u003cp data-start=\"598\" data-end=\"650\"\u003eBright blue with hot pink “JUP” Blueline Surf logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"651\" data-end=\"678\"\u003e\n\u003cp data-start=\"653\" data-end=\"678\"\u003eAdjustable snapback fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"679\" data-end=\"723\"\u003e\n\u003cp data-start=\"681\" data-end=\"723\"\u003eFoam front with mesh backing for airflow\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"724\" data-end=\"801\"\u003e\n\u003cp data-start=\"726\" data-end=\"801\"\u003eDurable and lightweight — perfect for surf, sun, and saltwater adventures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"803\" data-end=\"895\"\u003eGrab this JUP colorway at Blueline Surf \u0026amp; Paddle, Jupiter’s favorite surf shop, before it sells out. Limited Batch!\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-06-17T09:47:35-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-06-17T09:51:07-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
{"item":{"id":7848258666574,"title":"Blueline × Vineyard Vines Club Quarter Zip – Coastline | Jupiter Florida Coastal Performance Layer","handle":"blueline-vineyard-vines-club-quarter-zip-coastline","description":"\u003cp data-start=\"528\" data-end=\"858\"\u003eThe \u003cstrong data-start=\"532\" data-end=\"590\"\u003eBlueline × Vineyard Vines Club Quarter Zip – Coastline\u003c\/strong\u003e blends classic Vineyard Vines style with the laid-back coastal lifestyle of Jupiter, Florida. This premium collaboration piece is designed as the perfect lightweight layer for mornings on the course, breezy days on the water, or relaxed evenings along the waterfront.\u003c\/p\u003e\n\u003cp data-start=\"860\" data-end=\"1118\"\u003eCrafted from soft performance fabric, the Club Quarter Zip offers breathable comfort with just the right amount of stretch. The clean white “Coastline” color keeps the look crisp and versatile, pairing easily with golf shorts, casual pants, or boat day gear.\u003c\/p\u003e\n\u003cp data-start=\"1120\" data-end=\"1338\"\u003eFinished with subtle Blueline branding and Vineyard Vines’ signature quality, this quarter zip captures the everyday rhythm of coastal living: sunrise surf checks, tee times with friends, and sunset drinks on the dock.\u003c\/p\u003e\n\u003ch1 data-section-id=\"u0ybrq\" data-start=\"1345\" data-end=\"1359\"\u003eKey Features\u003c\/h1\u003e\n\u003cp data-start=\"1361\" data-end=\"1716\"\u003e• Premium \u003cstrong data-start=\"1371\" data-end=\"1408\"\u003eVineyard Vines performance fabric\u003c\/strong\u003e\u003cbr data-start=\"1408\" data-end=\"1411\"\u003e• Lightweight breathable comfort\u003cbr data-start=\"1443\" data-end=\"1446\"\u003e• 4-way stretch for mobility and comfort\u003cbr data-start=\"1486\" data-end=\"1489\"\u003e• Classic quarter-zip collar for adjustable warmth\u003cbr data-start=\"1539\" data-end=\"1542\"\u003e• Clean \u003cstrong data-start=\"1550\" data-end=\"1586\"\u003eCoastline white coastal colorway\u003c\/strong\u003e\u003cbr data-start=\"1586\" data-end=\"1589\"\u003e• \u003cstrong data-start=\"1591\" data-end=\"1658\"\u003eExclusive Blueline Surf \u0026amp; Paddle × Vineyard Vines collaboration\u003c\/strong\u003e\u003cbr data-start=\"1658\" data-end=\"1661\"\u003e• Perfect for the \u003cstrong data-start=\"1679\" data-end=\"1716\"\u003eJupiter Florida coastal lifestyle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1718\" data-end=\"1730\"\u003ePerfect for:\u003c\/p\u003e\n\u003cp data-start=\"1732\" data-end=\"1815\"\u003e• Golf\u003cbr data-start=\"1738\" data-end=\"1741\"\u003e• Boating\u003cbr data-start=\"1750\" data-end=\"1753\"\u003e• Travel\u003cbr data-start=\"1761\" data-end=\"1764\"\u003e• Cool coastal mornings\u003cbr data-start=\"1787\" data-end=\"1790\"\u003e• Everyday lifestyle wear\u003c\/p\u003e\n\u003chr data-start=\"1817\" data-end=\"1820\"\u003e","published_at":"2026-03-12T09:39:41-04:00","created_at":"2026-03-11T16:56:53-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Performance","tags":["1\/4 zip","blueline apparel","Blueline Surf + Paddle Co.","Blueline Surf and Paddle Clothing","Jup","mens","Vineyard Vines"],"price":14800,"price_min":14800,"price_max":14800,"available":true,"price_varies":false,"compare_at_price":14800,"compare_at_price_min":14800,"compare_at_price_max":14800,"compare_at_price_varies":false,"variants":[{"id":43516994060366,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000154486","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline × Vineyard Vines Club Quarter Zip – Coastline | Jupiter Florida Coastal Performance Layer - S","public_title":"S","options":["S"],"price":14800,"weight":0,"compare_at_price":14800,"inventory_management":"shopify","barcode":"210000154486","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516994027598,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000154485","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline × Vineyard Vines Club Quarter Zip – Coastline | Jupiter Florida Coastal Performance Layer - M","public_title":"M","options":["M"],"price":14800,"weight":0,"compare_at_price":14800,"inventory_management":"shopify","barcode":"210000154485","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516993994830,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000154484","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline × Vineyard Vines Club Quarter Zip – Coastline | Jupiter Florida Coastal Performance Layer - L","public_title":"L","options":["L"],"price":14800,"weight":0,"compare_at_price":14800,"inventory_management":"shopify","barcode":"210000154484","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516993962062,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000154483","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline × Vineyard Vines Club Quarter Zip – Coastline | Jupiter Florida Coastal Performance Layer - XL","public_title":"XL","options":["XL"],"price":14800,"weight":0,"compare_at_price":14800,"inventory_management":"shopify","barcode":"210000154483","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516994093134,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000154487","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline × Vineyard Vines Club Quarter Zip – Coastline | Jupiter Florida Coastal Performance Layer - 2XL","public_title":"2XL","options":["2XL"],"price":14800,"weight":0,"compare_at_price":14800,"inventory_management":"shopify","barcode":"210000154487","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-front.jpg?v=1773414655","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-lifestyle.jpg?v=1773414749","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-detail.jpg?v=1773415795"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-front.jpg?v=1773414655","options":["Size"],"media":[{"alt":"Blueline × Vineyard Vines Club Quarter Zip Coastline lightweight performance pullover in Jupiter Florida coastal setting","id":36525366575182,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-front.jpg?v=1773414655"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-front.jpg?v=1773414655","width":2848},{"alt":"Men’s Blueline Vineyard Vines collaboration quarter zip pullover lifestyle photo","id":36525378142286,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-lifestyle.jpg?v=1773414749"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-lifestyle.jpg?v=1773414749","width":2848},{"alt":"Close up of Blueline × Vineyard Vines Coastline quarter zip collar and performance fabric","id":36525878280270,"position":3,"preview_image":{"aspect_ratio":0.84,"height":1029,"width":864,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-detail.jpg?v=1773415795"},"aspect_ratio":0.84,"height":1029,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-vineyard-vines-quarter-zip-coastline-detail.jpg?v=1773415795","width":864}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"528\" data-end=\"858\"\u003eThe \u003cstrong data-start=\"532\" data-end=\"590\"\u003eBlueline × Vineyard Vines Club Quarter Zip – Coastline\u003c\/strong\u003e blends classic Vineyard Vines style with the laid-back coastal lifestyle of Jupiter, Florida. This premium collaboration piece is designed as the perfect lightweight layer for mornings on the course, breezy days on the water, or relaxed evenings along the waterfront.\u003c\/p\u003e\n\u003cp data-start=\"860\" data-end=\"1118\"\u003eCrafted from soft performance fabric, the Club Quarter Zip offers breathable comfort with just the right amount of stretch. The clean white “Coastline” color keeps the look crisp and versatile, pairing easily with golf shorts, casual pants, or boat day gear.\u003c\/p\u003e\n\u003cp data-start=\"1120\" data-end=\"1338\"\u003eFinished with subtle Blueline branding and Vineyard Vines’ signature quality, this quarter zip captures the everyday rhythm of coastal living: sunrise surf checks, tee times with friends, and sunset drinks on the dock.\u003c\/p\u003e\n\u003ch1 data-section-id=\"u0ybrq\" data-start=\"1345\" data-end=\"1359\"\u003eKey Features\u003c\/h1\u003e\n\u003cp data-start=\"1361\" data-end=\"1716\"\u003e• Premium \u003cstrong data-start=\"1371\" data-end=\"1408\"\u003eVineyard Vines performance fabric\u003c\/strong\u003e\u003cbr data-start=\"1408\" data-end=\"1411\"\u003e• Lightweight breathable comfort\u003cbr data-start=\"1443\" data-end=\"1446\"\u003e• 4-way stretch for mobility and comfort\u003cbr data-start=\"1486\" data-end=\"1489\"\u003e• Classic quarter-zip collar for adjustable warmth\u003cbr data-start=\"1539\" data-end=\"1542\"\u003e• Clean \u003cstrong data-start=\"1550\" data-end=\"1586\"\u003eCoastline white coastal colorway\u003c\/strong\u003e\u003cbr data-start=\"1586\" data-end=\"1589\"\u003e• \u003cstrong data-start=\"1591\" data-end=\"1658\"\u003eExclusive Blueline Surf \u0026amp; Paddle × Vineyard Vines collaboration\u003c\/strong\u003e\u003cbr data-start=\"1658\" data-end=\"1661\"\u003e• Perfect for the \u003cstrong data-start=\"1679\" data-end=\"1716\"\u003eJupiter Florida coastal lifestyle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1718\" data-end=\"1730\"\u003ePerfect for:\u003c\/p\u003e\n\u003cp data-start=\"1732\" data-end=\"1815\"\u003e• Golf\u003cbr data-start=\"1738\" data-end=\"1741\"\u003e• Boating\u003cbr data-start=\"1750\" data-end=\"1753\"\u003e• Travel\u003cbr data-start=\"1761\" data-end=\"1764\"\u003e• Cool coastal mornings\u003cbr data-start=\"1787\" data-end=\"1790\"\u003e• Everyday lifestyle wear\u003c\/p\u003e\n\u003chr data-start=\"1817\" data-end=\"1820\"\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":305879613518,"handle":"blueline-exclusive-brand-collaborations","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2026-03-13T15:36:30-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Exclusive Brand Collaborations","body_html":"\u003cp\u003eWelcome to the home of Blueline Surf \u0026amp; Paddle Co.’s exclusive, limited-edition partnership collections. We have teamed up with our favorite coastal, golf, and outdoor brands—\u003cb\u003eVineyard Vines, Johnnie-O, Free Fly, and Marsh Wear\u003c\/b\u003e—to design a premium line of custom apparel built specifically for the \u003cb\u003eJupiter lifestyle\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eFrom technical \u003cb\u003emen's sun shirts\u003c\/b\u003e and high-performance \u003cb\u003euv hooded shirts\u003c\/b\u003e built for long days on the Loxahatchee River, to sharp \u003cb\u003eperformance golf polos\u003c\/b\u003e and casual t-shirts ready for dinner by the Jupiter Lighthouse, these custom collaborations are available only through our Jupiter surf shop.\u003c\/p\u003e\n\u003cp\u003eExplore our individual brand collaboration gift guides below to find the perfect style for your next launch or a premium Father's Day gift.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eShop the collections online or select Free In-Store Pickup at our Jupiter, Florida location.\u003c\/i\u003e\u003c\/p\u003e","image":{"created_at":"2026-03-13T15:36:29-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427.jpg?v=1773430590"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-06-15T07:11:21-04:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}},{"id":311534583886,"handle":"blueline-surf-paddle-x-vineyard-vines-collection","updated_at":"2026-06-17T11:23:55-04:00","published_at":"2026-06-17T11:22:48-04:00","sort_order":"most-relevant","template_suffix":"blueline-x-vineyard-vines","published_scope":"global","title":"Blueline Surf \u0026 Paddle x Vineyard Vines Collection","body_html":"\u003cp\u003eWelcome to the official home of the limited-edition \u003cstrong\u003eBlueline Surf \u0026amp; Paddle Co. x Vineyard Vines partnership\u003c\/strong\u003e. We have teamed up with one of America's premier coastal heritage brands to design a custom, exclusive line of premium retail apparel built specifically for the local \u003cstrong\u003eJupiter lifestyle\u003c\/strong\u003e. This collection merges Vineyard Vines' iconic, world-renowned comfort fabrics with the laid-back, authentic surf and paddleboard culture that defines \u003cstrong\u003eJupiter, Florida.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery single piece in this collaborative lineup is engineered to transition effortlessly from an early morning paddle past the historic \u003cstrong\u003eJupiter Inlet Lighthouse\u003c\/strong\u003e to a casual dinner on the water at Guanabanas. Crafted from breathable performance fibers and high-grade cotton blends, these garments ensure you stay cool, comfortable, and looking sharp beneath the intense South Florida sun. Because this is an exclusive, small-batch release, these co-branded items are available only through our physical \u003cstrong\u003eJupiter surf shop\u003c\/strong\u003e or our official online store. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003ePremium Coastal Men's Inventory \u0026amp; Performance Gear\u003c\/h2\u003e\n\u003cp\u003eTo help you navigate our exclusive collaboration, we have categorized the inventory into distinct apparel segments designed to meet your lifestyle needs—whether you are looking for top-tier sun protection out on the Atlantic ocean or a crisp, high-end look for the local golf course.\u003c\/p\u003e\n\u003ctable border=\"1\" cellpadding=\"8\" style=\"border-collapse: collapse; width: 100%; border-color: #d1d5db; font-family: Arial, sans-serif;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #f3f4f6; text-align: left;\"\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eApparel Category\u003c\/th\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eProduct Details \u0026amp; Material Specs\u003c\/th\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eBest For \/ Lifestyle Intent\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003eCustom Logo T-Shirts\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003e100% ultra-soft ring-spun cotton and lightweight premium blend t-shirts. Features the iconic Vineyard Vines Whale customized with exclusive Blueline custom surfboard artwork and Jupiter, FL local labeling.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eEveryday casual wear, beach days, boat launches, and relaxed coastal lifestyle outfitting.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9fafb;\"\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003ePerformance Golf Polos\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eMoisture-wicking, breathable synthetic stretch fabrics with built-in UV shirts properties and classic fold-over collars. Designed to resist odor and maintain structure in high South Florida humidity.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eHitting the links, afternoon business meetings, waterfront dinners, and Father's Day gifting.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003eLightweight Quarter-Zips\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003ePremium performance pullover quarter-zips featuring subtle co-branded embroidery. Offers flexible athletic sizing, moisture management, and light insulation.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eEarly morning boat cruises, sunset beach walks, offshore fishing layers, and cooler coastal evenings.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eFlexible Shopping \u0026amp; Local Jupiter Pickup Options\u003c\/h2\u003e\n\u003cp\u003eWe make it entirely frictionless for both local South Florida residents and out-of-town holiday shoppers to secure their limited gear before inventory runs out. For those shopping within Palm Beach County who want to skip shipping transit delays or avoid missing tight shipping deadlines, simply select \u003cstrong\u003eFree In-Store Pickup\u003c\/strong\u003e or \u003cstrong\u003eCurbside Pickup\u003c\/strong\u003e during online checkout. Our dedicated dock team will pack your exclusive apparel items right inside our physical retail warehouse, situated directly across from the iconic Guanabanas restaurant, ensuring your order is ready for immediate collection[cite: 153, 168]. Enjoy world-class shipping speeds or premium, face-to-face local service today!\u003c\/p\u003e","image":{"created_at":"2026-06-17T11:22:47-04:00","alt":null,"width":732,"height":1097,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vineyard-vines-blueline-storefront-lighthouse-tshirt-white-cap.jpg?v=1781709768"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":309821767758,"handle":"the-golf-dad","updated_at":"2026-06-15T07:11:21-04:00","published_at":"2026-06-02T14:20:09-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Golf Dad","body_html":"\u003cp data-start=\"155\" data-end=\"218\"\u003eFor the dad who'd rather be chasing birdies than sitting still.\u003c\/p\u003e\n\u003cp data-start=\"220\" data-end=\"558\"\u003eThe Golf Dad Collection brings together premium polos, lightweight layers, performance hats, golf towels, and gift ideas built for days on the course and evenings at the clubhouse. Whether he's playing a quick nine after work, teeing it up with friends on the weekend, or planning a golf trip, these are the essentials he'll actually use.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"745\"\u003eFeaturing performance fabrics, coastal-inspired style, and the relaxed Jupiter lifestyle, every piece in this collection is designed to move seamlessly from the first tee to happy hour.\u003c\/p\u003e\n\u003cp data-start=\"747\" data-end=\"834\"\u003ePerfect for Father's Day, birthdays, retirement gifts, and year-round golf enthusiasts.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"836\" data-end=\"852\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"853\" data-end=\"997\"\u003e\n\u003cli data-section-id=\"1njfze6\" data-start=\"853\" data-end=\"878\"\u003eGolfing in Florida heat\u003c\/li\u003e\n\u003cli data-section-id=\"nf2gbq\" data-start=\"879\" data-end=\"891\"\u003eGolf trips\u003c\/li\u003e\n\u003cli data-section-id=\"15qmeua\" data-start=\"892\" data-end=\"910\"\u003eClub tournaments\u003c\/li\u003e\n\u003cli data-section-id=\"1va4xqi\" data-start=\"911\" data-end=\"927\"\u003eWeekend rounds\u003c\/li\u003e\n\u003cli data-section-id=\"y7pr26\" data-start=\"928\" data-end=\"947\"\u003ePractice sessions\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"948\" data-end=\"968\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003cli data-section-id=\"dh9620\" data-start=\"969\" data-end=\"997\"\u003eCoastal country club style\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:43:11-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427_d801a11a-c6b4-40ca-91ec-8463857c2561.jpg?v=1780497791"}}]}
{"item":{"id":7832459051086,"title":"Women’s Jupiter Sucks Collab Crop Tee – Dark Heather Grey | Blueline Surf \u0026 Paddle","handle":"womens-jupiter-sucks-collab-crop-tee-dark-heather-grey","description":"\u003ch3 data-start=\"595\" data-end=\"656\"\u003eWomen’s Jupiter Sucks Collab Crop Tee – Dark Heather Grey\u003c\/h3\u003e\n\u003cp data-start=\"658\" data-end=\"721\"\u003eFor locals. For honorary locals.\u003cbr data-start=\"690\" data-end=\"693\"\u003eDefinitely not for everyone.\u003c\/p\u003e\n\u003cp data-start=\"723\" data-end=\"834\"\u003eThe women’s Jupiter Sucks collab crop tee brings the same unapologetic energy in a relaxed, modern cropped fit.\u003c\/p\u003e\n\u003cp data-start=\"836\" data-end=\"887\"\u003eDark heather grey with bold back artwork featuring:\u003c\/p\u003e\n\u003cp data-start=\"889\" data-end=\"1042\"\u003e• “Jupiter Sucks – Don’t Move Here” headline\u003cbr data-start=\"933\" data-end=\"936\"\u003e• “Y’ain’t Local” centerpiece\u003cbr data-start=\"965\" data-end=\"968\"\u003e• Jupiter Lighthouse inspired seal graphic\u003cbr data-start=\"1010\" data-end=\"1013\"\u003e• Clean left chest logo hit\u003c\/p\u003e\n\u003cp data-start=\"1044\" data-end=\"1173\"\u003eSoft, lightweight, and perfectly cropped for beach days, boat rides, morning coffee runs, or sunset hangs along the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1175\" data-end=\"1287\"\u003eYes, this design once inspired someone to leave a 1-star review and “take their money back to their home state.”\u003c\/p\u003e\n\u003cp data-start=\"1289\" data-end=\"1307\"\u003eWe wish them well.\u003c\/p\u003e\n\u003cp data-start=\"1309\" data-end=\"1344\"\u003eThis one’s for the ones who get it.\u003c\/p\u003e\n\u003cp data-start=\"1346\" data-end=\"1406\"\u003eRelaxed crop fit\u003cbr data-start=\"1362\" data-end=\"1365\"\u003eSlightly boxy silhouette\u003cbr data-start=\"1389\" data-end=\"1392\"\u003eTrue to size\u003c\/p\u003e\n\u003cp data-start=\"1408\" data-end=\"1569\"\u003eDesigned in Jupiter, Florida and inspired by the Jupiter Lighthouse and local surf culture. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e","published_at":"2026-02-20T10:49:44-05:00","created_at":"2026-02-20T10:34:17-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Women's - Tees","tags":[],"price":3400,"price_min":3400,"price_max":3400,"available":true,"price_varies":false,"compare_at_price":3400,"compare_at_price_min":3400,"compare_at_price_max":3400,"compare_at_price_varies":false,"variants":[{"id":43459192520782,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000153870","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Women’s Jupiter Sucks Collab Crop Tee – Dark Heather Grey | Blueline Surf \u0026 Paddle - S","public_title":"S","options":["S"],"price":3400,"weight":0,"compare_at_price":3400,"inventory_management":"shopify","barcode":"210000153870","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43459192488014,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000153869","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Women’s Jupiter Sucks Collab Crop Tee – Dark Heather Grey | Blueline Surf \u0026 Paddle - M","public_title":"M","options":["M"],"price":3400,"weight":0,"compare_at_price":3400,"inventory_management":"shopify","barcode":"210000153869","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43459192422478,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000153868","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Women’s Jupiter Sucks Collab Crop Tee – Dark Heather Grey | Blueline Surf \u0026 Paddle - L","public_title":"L","options":["L"],"price":3400,"weight":0,"compare_at_price":3400,"inventory_management":"shopify","barcode":"210000153868","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43459192225870,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000153867","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Women’s Jupiter Sucks Collab Crop Tee – Dark Heather Grey | Blueline Surf \u0026 Paddle - XL","public_title":"XL","options":["XL"],"price":3400,"weight":0,"compare_at_price":3400,"inventory_management":"shopify","barcode":"210000153867","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/womens-jupiter-sucks-crop-tee-back-jupiter-lighthouse-grey.jpg?v=1771618066","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/womens-jupiter-sucks-crop-tee-grey-front-jupiter-florida.jpg?v=1771618033","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-shirt-1-star-review-blueline-surf-paddle-jupiter-florida.jpg?v=1771616394"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/womens-jupiter-sucks-crop-tee-back-jupiter-lighthouse-grey.jpg?v=1771618066","options":["Size"],"media":[{"alt":"Women’s Jupiter Sucks crop tee dark heather grey with small chest logo by Blueline Surf and Paddle in Jupiter Florida","id":36059702460494,"position":1,"preview_image":{"aspect_ratio":1.008,"height":788,"width":794,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/womens-jupiter-sucks-crop-tee-back-jupiter-lighthouse-grey.jpg?v=1771618066"},"aspect_ratio":1.008,"height":788,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/womens-jupiter-sucks-crop-tee-back-jupiter-lighthouse-grey.jpg?v=1771618066","width":794},{"alt":"Women’s Jupiter Sucks crop tee dark heather grey with small chest logo by Blueline Surf and Paddle in Jupiter Florida","id":36059702427726,"position":2,"preview_image":{"aspect_ratio":1.073,"height":1206,"width":1294,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/womens-jupiter-sucks-crop-tee-grey-front-jupiter-florida.jpg?v=1771618033"},"aspect_ratio":1.073,"height":1206,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/womens-jupiter-sucks-crop-tee-grey-front-jupiter-florida.jpg?v=1771618033","width":1294},{"alt":"Customer 1-star review about the Jupiter Sucks Don’t Move Here shirt at Blueline Surf and Paddle surf shop in Jupiter Florida","id":36065561673806,"position":3,"preview_image":{"aspect_ratio":0.75,"height":5712,"width":4284,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-shirt-1-star-review-blueline-surf-paddle-jupiter-florida.jpg?v=1771616394"},"aspect_ratio":0.75,"height":5712,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-sucks-shirt-1-star-review-blueline-surf-paddle-jupiter-florida.jpg?v=1771616394","width":4284}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3 data-start=\"595\" data-end=\"656\"\u003eWomen’s Jupiter Sucks Collab Crop Tee – Dark Heather Grey\u003c\/h3\u003e\n\u003cp data-start=\"658\" data-end=\"721\"\u003eFor locals. For honorary locals.\u003cbr data-start=\"690\" data-end=\"693\"\u003eDefinitely not for everyone.\u003c\/p\u003e\n\u003cp data-start=\"723\" data-end=\"834\"\u003eThe women’s Jupiter Sucks collab crop tee brings the same unapologetic energy in a relaxed, modern cropped fit.\u003c\/p\u003e\n\u003cp data-start=\"836\" data-end=\"887\"\u003eDark heather grey with bold back artwork featuring:\u003c\/p\u003e\n\u003cp data-start=\"889\" data-end=\"1042\"\u003e• “Jupiter Sucks – Don’t Move Here” headline\u003cbr data-start=\"933\" data-end=\"936\"\u003e• “Y’ain’t Local” centerpiece\u003cbr data-start=\"965\" data-end=\"968\"\u003e• Jupiter Lighthouse inspired seal graphic\u003cbr data-start=\"1010\" data-end=\"1013\"\u003e• Clean left chest logo hit\u003c\/p\u003e\n\u003cp data-start=\"1044\" data-end=\"1173\"\u003eSoft, lightweight, and perfectly cropped for beach days, boat rides, morning coffee runs, or sunset hangs along the Intracoastal.\u003c\/p\u003e\n\u003cp data-start=\"1175\" data-end=\"1287\"\u003eYes, this design once inspired someone to leave a 1-star review and “take their money back to their home state.”\u003c\/p\u003e\n\u003cp data-start=\"1289\" data-end=\"1307\"\u003eWe wish them well.\u003c\/p\u003e\n\u003cp data-start=\"1309\" data-end=\"1344\"\u003eThis one’s for the ones who get it.\u003c\/p\u003e\n\u003cp data-start=\"1346\" data-end=\"1406\"\u003eRelaxed crop fit\u003cbr data-start=\"1362\" data-end=\"1365\"\u003eSlightly boxy silhouette\u003cbr data-start=\"1389\" data-end=\"1392\"\u003eTrue to size\u003c\/p\u003e\n\u003cp data-start=\"1408\" data-end=\"1569\"\u003eDesigned in Jupiter, Florida and inspired by the Jupiter Lighthouse and local surf culture. Available exclusively at Blueline Surf \u0026amp; Paddle in Palm Beach County.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":285019635790,"handle":"womens-t-shirts","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2024-10-07T11:49:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women's T-Shirts","body_html":"\u003cp\u003eOur soft and premium Blueline Surf and Paddle Co.'s Women's T-Shirts. Designed for the women who love sun-soaked days and ocean breezes, our t-shirts are the perfect blend of comfort and style. Crafted from soft, breathable fabrics, these tees are ideal for everything from paddle sessions to laid-back beach days in Jupiter, FL. Featuring fun designs and the iconic Blueline logo, each shirt reflects the coastal lifestyle you live and love. With a range of fits and colors, you’ll find the perfect tee for every adventure, whether you’re on the water or hanging out by the shore.\u003c\/p\u003e\n\u003cp\u003eRefresh your wardrobe with these go-to t-shirts that bring both comfort and style, while representing your favorite local surf shop.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:49:00-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486_be8e6222-01bc-4e37-af16-286da981cca0.jpg?v=1728316141"}},{"id":284027977806,"handle":"womens","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7848227405902,"title":"Johnnie-O × Blueline Marina Polo – Punch | Jupiter Florida Coastal Performance Polo","handle":"johnnie-o-x-bl-marina-polo-punch","description":"\u003cp data-start=\"472\" data-end=\"778\"\u003eThe \u003cstrong data-start=\"476\" data-end=\"520\"\u003eJohnnie-O × Blueline Marina Polo – Punch\u003c\/strong\u003e is where coastal style meets performance comfort. Designed in collaboration with \u003cstrong data-start=\"602\" data-end=\"652\"\u003eBlueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/strong\u003e, this limited-run polo brings the quality Johnnie-O is known for together with the relaxed waterman culture of South Florida.\u003c\/p\u003e\n\u003cp data-start=\"780\" data-end=\"1088\"\u003eMade from ultra-soft stretch performance fabric, the Marina Polo moves with you whether you're teeing off at the course, heading out on the boat, or grabbing dinner along the waterfront. Lightweight, breathable, and moisture-wicking, it’s built for warm coastal days while maintaining a clean, elevated look.\u003c\/p\u003e\n\u003cp data-start=\"1090\" data-end=\"1266\"\u003eFinished with subtle Blueline branding, this polo represents the everyday Jupiter lifestyle: surf checks in the morning, afternoons on the water, and sunset drinks at the dock.\u003c\/p\u003e\n\u003cp data-start=\"1268\" data-end=\"1383\"\u003eOnce customers feel this fabric in the shop, it usually becomes their new favorite polo. Now it’s available online.\u003c\/p\u003e\n\u003ch1 data-section-id=\"u0ybrq\" data-start=\"1390\" data-end=\"1404\"\u003eKey Features\u003c\/h1\u003e\n\u003cp data-start=\"1406\" data-end=\"1723\"\u003e• Premium \u003cstrong data-start=\"1416\" data-end=\"1448\"\u003eJohnnie-O performance fabric\u003c\/strong\u003e\u003cbr data-start=\"1448\" data-end=\"1451\"\u003e• Lightweight, breathable, moisture-wicking material\u003cbr data-start=\"1503\" data-end=\"1506\"\u003e• \u003cstrong data-start=\"1508\" data-end=\"1533\"\u003e4-way stretch comfort\u003c\/strong\u003e for golf, boating, and everyday wear\u003cbr data-start=\"1570\" data-end=\"1573\"\u003e• Classic athletic fit with soft collar structure\u003cbr data-start=\"1622\" data-end=\"1625\"\u003e• \u003cstrong data-start=\"1627\" data-end=\"1663\"\u003eExclusive Blueline collaboration\u003c\/strong\u003e\u003cbr data-start=\"1663\" data-end=\"1666\"\u003e• Designed for the \u003cstrong data-start=\"1685\" data-end=\"1723\"\u003eJupiter, Florida coastal lifestyle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1725\" data-end=\"1737\"\u003ePerfect for:\u003c\/p\u003e\n\u003cp data-start=\"1739\" data-end=\"1816\"\u003e• Golf\u003cbr data-start=\"1745\" data-end=\"1748\"\u003e• Boating\u003cbr data-start=\"1757\" data-end=\"1760\"\u003e• Waterfront dining\u003cbr data-start=\"1779\" data-end=\"1782\"\u003e• Travel\u003cbr data-start=\"1790\" data-end=\"1793\"\u003e• Everyday coastal wear\u003c\/p\u003e","published_at":"2026-03-12T09:28:15-04:00","created_at":"2026-03-11T15:44:34-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Collabs","tags":[],"price":10500,"price_min":10500,"price_max":10500,"available":true,"price_varies":false,"compare_at_price":10500,"compare_at_price_min":10500,"compare_at_price_max":10500,"compare_at_price_varies":false,"variants":[{"id":43516700590158,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000154286","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Marina Polo – Punch | Jupiter Florida Coastal Performance Polo - S","public_title":"S","options":["S"],"price":10500,"weight":0,"compare_at_price":10500,"inventory_management":"shopify","barcode":"210000154286","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516700557390,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000154285","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Johnnie-O × Blueline Marina Polo – Punch | Jupiter Florida Coastal Performance Polo - M","public_title":"M","options":["M"],"price":10500,"weight":0,"compare_at_price":10500,"inventory_management":"shopify","barcode":"210000154285","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516700524622,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000154284","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Johnnie-O × Blueline Marina Polo – Punch | Jupiter Florida Coastal Performance Polo - L","public_title":"L","options":["L"],"price":10500,"weight":0,"compare_at_price":10500,"inventory_management":"shopify","barcode":"210000154284","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516700491854,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000154283","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Marina Polo – Punch | Jupiter Florida Coastal Performance Polo - XL","public_title":"XL","options":["XL"],"price":10500,"weight":0,"compare_at_price":10500,"inventory_management":"shopify","barcode":"210000154283","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516700459086,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000154282","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Johnnie-O × Blueline Marina Polo – Punch | Jupiter Florida Coastal Performance Polo - 2XL","public_title":"2XL","options":["2XL"],"price":10500,"weight":0,"compare_at_price":10500,"inventory_management":"shopify","barcode":"210000154282","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-marina-polo-punch-lifestyle.jpg?v=1773353939","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-marina-polo-punch-front.jpg?v=1773353908","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-marina-polo-punch-side.jpg?v=1773353970"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-marina-polo-punch-lifestyle.jpg?v=1773353939","options":["Size"],"media":[{"alt":"Johnnie-O × Blueline Marina Polo Punch performance golf polo inspired by the Jupiter Florida coastal lifestyle","id":36525423951950,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-marina-polo-punch-lifestyle.jpg?v=1773353939"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-marina-polo-punch-lifestyle.jpg?v=1773353939","width":2848},{"alt":"Men’s Johnnie-O Blueline collaboration Marina Polo Punch lightweight breathable golf shi","id":36525423919182,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-marina-polo-punch-front.jpg?v=1773353908"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-marina-polo-punch-front.jpg?v=1773353908","width":2848},{"alt":"Side view Johnnie-O × Blueline Marina Polo Punch premium stretch performance polo","id":36525423886414,"position":3,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-marina-polo-punch-side.jpg?v=1773353970"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-marina-polo-punch-side.jpg?v=1773353970","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"472\" data-end=\"778\"\u003eThe \u003cstrong data-start=\"476\" data-end=\"520\"\u003eJohnnie-O × Blueline Marina Polo – Punch\u003c\/strong\u003e is where coastal style meets performance comfort. Designed in collaboration with \u003cstrong data-start=\"602\" data-end=\"652\"\u003eBlueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/strong\u003e, this limited-run polo brings the quality Johnnie-O is known for together with the relaxed waterman culture of South Florida.\u003c\/p\u003e\n\u003cp data-start=\"780\" data-end=\"1088\"\u003eMade from ultra-soft stretch performance fabric, the Marina Polo moves with you whether you're teeing off at the course, heading out on the boat, or grabbing dinner along the waterfront. Lightweight, breathable, and moisture-wicking, it’s built for warm coastal days while maintaining a clean, elevated look.\u003c\/p\u003e\n\u003cp data-start=\"1090\" data-end=\"1266\"\u003eFinished with subtle Blueline branding, this polo represents the everyday Jupiter lifestyle: surf checks in the morning, afternoons on the water, and sunset drinks at the dock.\u003c\/p\u003e\n\u003cp data-start=\"1268\" data-end=\"1383\"\u003eOnce customers feel this fabric in the shop, it usually becomes their new favorite polo. Now it’s available online.\u003c\/p\u003e\n\u003ch1 data-section-id=\"u0ybrq\" data-start=\"1390\" data-end=\"1404\"\u003eKey Features\u003c\/h1\u003e\n\u003cp data-start=\"1406\" data-end=\"1723\"\u003e• Premium \u003cstrong data-start=\"1416\" data-end=\"1448\"\u003eJohnnie-O performance fabric\u003c\/strong\u003e\u003cbr data-start=\"1448\" data-end=\"1451\"\u003e• Lightweight, breathable, moisture-wicking material\u003cbr data-start=\"1503\" data-end=\"1506\"\u003e• \u003cstrong data-start=\"1508\" data-end=\"1533\"\u003e4-way stretch comfort\u003c\/strong\u003e for golf, boating, and everyday wear\u003cbr data-start=\"1570\" data-end=\"1573\"\u003e• Classic athletic fit with soft collar structure\u003cbr data-start=\"1622\" data-end=\"1625\"\u003e• \u003cstrong data-start=\"1627\" data-end=\"1663\"\u003eExclusive Blueline collaboration\u003c\/strong\u003e\u003cbr data-start=\"1663\" data-end=\"1666\"\u003e• Designed for the \u003cstrong data-start=\"1685\" data-end=\"1723\"\u003eJupiter, Florida coastal lifestyle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1725\" data-end=\"1737\"\u003ePerfect for:\u003c\/p\u003e\n\u003cp data-start=\"1739\" data-end=\"1816\"\u003e• Golf\u003cbr data-start=\"1745\" data-end=\"1748\"\u003e• Boating\u003cbr data-start=\"1757\" data-end=\"1760\"\u003e• Waterfront dining\u003cbr data-start=\"1779\" data-end=\"1782\"\u003e• Travel\u003cbr data-start=\"1790\" data-end=\"1793\"\u003e• Everyday coastal wear\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":305879613518,"handle":"blueline-exclusive-brand-collaborations","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2026-03-13T15:36:30-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Exclusive Brand Collaborations","body_html":"\u003cp\u003eWelcome to the home of Blueline Surf \u0026amp; Paddle Co.’s exclusive, limited-edition partnership collections. We have teamed up with our favorite coastal, golf, and outdoor brands—\u003cb\u003eVineyard Vines, Johnnie-O, Free Fly, and Marsh Wear\u003c\/b\u003e—to design a premium line of custom apparel built specifically for the \u003cb\u003eJupiter lifestyle\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eFrom technical \u003cb\u003emen's sun shirts\u003c\/b\u003e and high-performance \u003cb\u003euv hooded shirts\u003c\/b\u003e built for long days on the Loxahatchee River, to sharp \u003cb\u003eperformance golf polos\u003c\/b\u003e and casual t-shirts ready for dinner by the Jupiter Lighthouse, these custom collaborations are available only through our Jupiter surf shop.\u003c\/p\u003e\n\u003cp\u003eExplore our individual brand collaboration gift guides below to find the perfect style for your next launch or a premium Father's Day gift.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eShop the collections online or select Free In-Store Pickup at our Jupiter, Florida location.\u003c\/i\u003e\u003c\/p\u003e","image":{"created_at":"2026-03-13T15:36:29-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427.jpg?v=1773430590"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":309821767758,"handle":"the-golf-dad","updated_at":"2026-06-15T07:11:21-04:00","published_at":"2026-06-02T14:20:09-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Golf Dad","body_html":"\u003cp data-start=\"155\" data-end=\"218\"\u003eFor the dad who'd rather be chasing birdies than sitting still.\u003c\/p\u003e\n\u003cp data-start=\"220\" data-end=\"558\"\u003eThe Golf Dad Collection brings together premium polos, lightweight layers, performance hats, golf towels, and gift ideas built for days on the course and evenings at the clubhouse. Whether he's playing a quick nine after work, teeing it up with friends on the weekend, or planning a golf trip, these are the essentials he'll actually use.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"745\"\u003eFeaturing performance fabrics, coastal-inspired style, and the relaxed Jupiter lifestyle, every piece in this collection is designed to move seamlessly from the first tee to happy hour.\u003c\/p\u003e\n\u003cp data-start=\"747\" data-end=\"834\"\u003ePerfect for Father's Day, birthdays, retirement gifts, and year-round golf enthusiasts.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"836\" data-end=\"852\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"853\" data-end=\"997\"\u003e\n\u003cli data-section-id=\"1njfze6\" data-start=\"853\" data-end=\"878\"\u003eGolfing in Florida heat\u003c\/li\u003e\n\u003cli data-section-id=\"nf2gbq\" data-start=\"879\" data-end=\"891\"\u003eGolf trips\u003c\/li\u003e\n\u003cli data-section-id=\"15qmeua\" data-start=\"892\" data-end=\"910\"\u003eClub tournaments\u003c\/li\u003e\n\u003cli data-section-id=\"1va4xqi\" data-start=\"911\" data-end=\"927\"\u003eWeekend rounds\u003c\/li\u003e\n\u003cli data-section-id=\"y7pr26\" data-start=\"928\" data-end=\"947\"\u003ePractice sessions\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"948\" data-end=\"968\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003cli data-section-id=\"dh9620\" data-start=\"969\" data-end=\"997\"\u003eCoastal country club style\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:43:11-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427_d801a11a-c6b4-40ca-91ec-8463857c2561.jpg?v=1780497791"}}]}
{"item":{"id":7699272925262,"title":"JUP Classic Twill Hat – White \/ Antique White","handle":"jup-cotton-unstructured-hat-white","description":"\u003cp\u003eThe JUP Classic Twill Hat – White \/ Antique White brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Classic Twill Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Cotton Twill\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Antique White\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-09-08T10:08:38-04:00","created_at":"2025-09-08T09:57:31-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Unstructured","tags":["beach","Blueline Surf and Paddle","boating","Classic Twill Hats","Cotton Twill","Florida lifestyle","hat","JUP","Jupiter Florida","Jupiter hats","Jupiter surf shop","mens","paddleboarding","surf hats","womens"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879548031054,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136551","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Classic Twill Hat – White \/ Antique White","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136551","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-lightweight-cotton-hat-white-antique-white-blueline-surf-jupiter-florida.jpg?v=1763044373"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-lightweight-cotton-hat-white-antique-white-blueline-surf-jupiter-florida.jpg?v=1763044373","options":["Title"],"media":[{"alt":"JUP Classic Twill Hat – White \/ Antique White from Blueline Surf and Paddle in Jupiter Florida","id":26487000399950,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-lightweight-cotton-hat-white-antique-white-blueline-surf-jupiter-florida.jpg?v=1763044373"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-lightweight-cotton-hat-white-antique-white-blueline-surf-jupiter-florida.jpg?v=1763044373","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe JUP Classic Twill Hat – White \/ Antique White brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Classic Twill Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Cotton Twill\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Antique White\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-06-17T14:27:50-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7848228028494,"title":"Johnnie-O × Blueline Tini Dancer Polo – White | Jupiter Florida Coastal Performance Polo","handle":"johnnie-o-x-bl-tini-dancer-polo-white","description":"\u003cp data-start=\"482\" data-end=\"748\"\u003eThe \u003cstrong data-start=\"486\" data-end=\"535\"\u003eJohnnie-O × Blueline Tini Dancer Polo – White\u003c\/strong\u003e blends classic performance golf style with a little coastal personality. Featuring the subtle martini glass “Tini Dancer” print from Johnnie-O, this polo adds just enough fun while keeping a clean, elevated look.\u003c\/p\u003e\n\u003cp data-start=\"750\" data-end=\"935\"\u003eMade with lightweight stretch performance fabric, the shirt is designed to handle warm South Florida days whether you're on the course, out on the boat, or grabbing dinner by the water.\u003c\/p\u003e\n\u003cp data-start=\"937\" data-end=\"1184\"\u003eThis exclusive \u003cstrong data-start=\"952\" data-end=\"996\"\u003eBlueline Surf \u0026amp; Paddle Co. collaboration\u003c\/strong\u003e pairs Johnnie-O’s premium construction with the laid-back Jupiter lifestyle. Soft, breathable, and moisture-wicking, it moves comfortably through the day while maintaining a polished fit.\u003c\/p\u003e\n\u003cp data-start=\"1186\" data-end=\"1250\"\u003eFrom tee times to tiki bars, the Tini Dancer Polo fits right in.\u003c\/p\u003e\n\u003ch1 data-section-id=\"u0ybrq\" data-start=\"1257\" data-end=\"1271\"\u003eKey Features\u003c\/h1\u003e\n\u003cp data-start=\"1273\" data-end=\"1579\"\u003e• Premium \u003cstrong data-start=\"1283\" data-end=\"1323\"\u003eJohnnie-O stretch performance fabric\u003c\/strong\u003e\u003cbr data-start=\"1323\" data-end=\"1326\"\u003e• Lightweight and breathable for warm weather\u003cbr data-start=\"1371\" data-end=\"1374\"\u003e• Moisture-wicking comfort\u003cbr data-start=\"1400\" data-end=\"1403\"\u003e• Subtle \u003cstrong data-start=\"1412\" data-end=\"1449\"\u003eTini Dancer martini print pattern\u003c\/strong\u003e\u003cbr data-start=\"1449\" data-end=\"1452\"\u003e• Classic athletic golf fit\u003cbr data-start=\"1479\" data-end=\"1482\"\u003e• \u003cstrong data-start=\"1484\" data-end=\"1520\"\u003eExclusive Blueline collaboration\u003c\/strong\u003e\u003cbr data-start=\"1520\" data-end=\"1523\"\u003e• Designed for the \u003cstrong data-start=\"1542\" data-end=\"1579\"\u003eJupiter Florida coastal lifestyle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1581\" data-end=\"1593\"\u003ePerfect for:\u003c\/p\u003e\n\u003cp data-start=\"1595\" data-end=\"1672\"\u003e• Golf\u003cbr data-start=\"1601\" data-end=\"1604\"\u003e• Boating\u003cbr data-start=\"1613\" data-end=\"1616\"\u003e• Waterfront dining\u003cbr data-start=\"1635\" data-end=\"1638\"\u003e• Travel\u003cbr data-start=\"1646\" data-end=\"1649\"\u003e• Everyday coastal wear\u003c\/p\u003e","published_at":"2026-03-12T09:28:33-04:00","created_at":"2026-03-11T15:45:30-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Collabs","tags":["blueline apparel","Blueline Surf + Paddle Co.","Blueline Surf and Paddle Clothing","Golf","Johnnie O","polo"],"price":11500,"price_min":11500,"price_max":11500,"available":true,"price_varies":false,"compare_at_price":11500,"compare_at_price_min":11500,"compare_at_price_max":11500,"compare_at_price_varies":false,"variants":[{"id":43516702228558,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000154290","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Tini Dancer Polo – White | Jupiter Florida Coastal Performance Polo - S","public_title":"S","options":["S"],"price":11500,"weight":0,"compare_at_price":11500,"inventory_management":"shopify","barcode":"210000154290","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516702261326,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000154291","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Tini Dancer Polo – White | Jupiter Florida Coastal Performance Polo - M","public_title":"M","options":["M"],"price":11500,"weight":0,"compare_at_price":11500,"inventory_management":"shopify","barcode":"210000154291","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516702195790,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000154289","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Johnnie-O × Blueline Tini Dancer Polo – White | Jupiter Florida Coastal Performance Polo - L","public_title":"L","options":["L"],"price":11500,"weight":0,"compare_at_price":11500,"inventory_management":"shopify","barcode":"210000154289","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516702163022,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000154288","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Tini Dancer Polo – White | Jupiter Florida Coastal Performance Polo - XL","public_title":"XL","options":["XL"],"price":11500,"weight":0,"compare_at_price":11500,"inventory_management":"shopify","barcode":"210000154288","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516702130254,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000154287","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Johnnie-O × Blueline Tini Dancer Polo – White | Jupiter Florida Coastal Performance Polo - 2XL","public_title":"2XL","options":["2XL"],"price":11500,"weight":0,"compare_at_price":11500,"inventory_management":"shopify","barcode":"210000154287","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-tini-dancer-polo-white-front.jpg?v=1773354361","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-tini-dancer-polo-white-pattern.webp?v=1773354393"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-tini-dancer-polo-white-front.jpg?v=1773354361","options":["Size"],"media":[{"alt":"Johnnie-O × Blueline Tini Dancer Polo White performance golf polo in Jupiter Florida coastal lifestyle setting","id":36525584187470,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-tini-dancer-polo-white-front.jpg?v=1773354361"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-tini-dancer-polo-white-front.jpg?v=1773354361","width":2848},{"alt":"Close up of Johnnie-O Tini Dancer martini print performance polo fabric","id":36525624131662,"position":2,"preview_image":{"aspect_ratio":0.8,"height":2000,"width":1600,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-tini-dancer-polo-white-pattern.webp?v=1773354393"},"aspect_ratio":0.8,"height":2000,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-tini-dancer-polo-white-pattern.webp?v=1773354393","width":1600}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"482\" data-end=\"748\"\u003eThe \u003cstrong data-start=\"486\" data-end=\"535\"\u003eJohnnie-O × Blueline Tini Dancer Polo – White\u003c\/strong\u003e blends classic performance golf style with a little coastal personality. Featuring the subtle martini glass “Tini Dancer” print from Johnnie-O, this polo adds just enough fun while keeping a clean, elevated look.\u003c\/p\u003e\n\u003cp data-start=\"750\" data-end=\"935\"\u003eMade with lightweight stretch performance fabric, the shirt is designed to handle warm South Florida days whether you're on the course, out on the boat, or grabbing dinner by the water.\u003c\/p\u003e\n\u003cp data-start=\"937\" data-end=\"1184\"\u003eThis exclusive \u003cstrong data-start=\"952\" data-end=\"996\"\u003eBlueline Surf \u0026amp; Paddle Co. collaboration\u003c\/strong\u003e pairs Johnnie-O’s premium construction with the laid-back Jupiter lifestyle. Soft, breathable, and moisture-wicking, it moves comfortably through the day while maintaining a polished fit.\u003c\/p\u003e\n\u003cp data-start=\"1186\" data-end=\"1250\"\u003eFrom tee times to tiki bars, the Tini Dancer Polo fits right in.\u003c\/p\u003e\n\u003ch1 data-section-id=\"u0ybrq\" data-start=\"1257\" data-end=\"1271\"\u003eKey Features\u003c\/h1\u003e\n\u003cp data-start=\"1273\" data-end=\"1579\"\u003e• Premium \u003cstrong data-start=\"1283\" data-end=\"1323\"\u003eJohnnie-O stretch performance fabric\u003c\/strong\u003e\u003cbr data-start=\"1323\" data-end=\"1326\"\u003e• Lightweight and breathable for warm weather\u003cbr data-start=\"1371\" data-end=\"1374\"\u003e• Moisture-wicking comfort\u003cbr data-start=\"1400\" data-end=\"1403\"\u003e• Subtle \u003cstrong data-start=\"1412\" data-end=\"1449\"\u003eTini Dancer martini print pattern\u003c\/strong\u003e\u003cbr data-start=\"1449\" data-end=\"1452\"\u003e• Classic athletic golf fit\u003cbr data-start=\"1479\" data-end=\"1482\"\u003e• \u003cstrong data-start=\"1484\" data-end=\"1520\"\u003eExclusive Blueline collaboration\u003c\/strong\u003e\u003cbr data-start=\"1520\" data-end=\"1523\"\u003e• Designed for the \u003cstrong data-start=\"1542\" data-end=\"1579\"\u003eJupiter Florida coastal lifestyle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1581\" data-end=\"1593\"\u003ePerfect for:\u003c\/p\u003e\n\u003cp data-start=\"1595\" data-end=\"1672\"\u003e• Golf\u003cbr data-start=\"1601\" data-end=\"1604\"\u003e• Boating\u003cbr data-start=\"1613\" data-end=\"1616\"\u003e• Waterfront dining\u003cbr data-start=\"1635\" data-end=\"1638\"\u003e• Travel\u003cbr data-start=\"1646\" data-end=\"1649\"\u003e• Everyday coastal wear\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":305879613518,"handle":"blueline-exclusive-brand-collaborations","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2026-03-13T15:36:30-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Exclusive Brand Collaborations","body_html":"\u003cp\u003eWelcome to the home of Blueline Surf \u0026amp; Paddle Co.’s exclusive, limited-edition partnership collections. We have teamed up with our favorite coastal, golf, and outdoor brands—\u003cb\u003eVineyard Vines, Johnnie-O, Free Fly, and Marsh Wear\u003c\/b\u003e—to design a premium line of custom apparel built specifically for the \u003cb\u003eJupiter lifestyle\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eFrom technical \u003cb\u003emen's sun shirts\u003c\/b\u003e and high-performance \u003cb\u003euv hooded shirts\u003c\/b\u003e built for long days on the Loxahatchee River, to sharp \u003cb\u003eperformance golf polos\u003c\/b\u003e and casual t-shirts ready for dinner by the Jupiter Lighthouse, these custom collaborations are available only through our Jupiter surf shop.\u003c\/p\u003e\n\u003cp\u003eExplore our individual brand collaboration gift guides below to find the perfect style for your next launch or a premium Father's Day gift.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eShop the collections online or select Free In-Store Pickup at our Jupiter, Florida location.\u003c\/i\u003e\u003c\/p\u003e","image":{"created_at":"2026-03-13T15:36:29-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427.jpg?v=1773430590"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":309821767758,"handle":"the-golf-dad","updated_at":"2026-06-15T07:11:21-04:00","published_at":"2026-06-02T14:20:09-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Golf Dad","body_html":"\u003cp data-start=\"155\" data-end=\"218\"\u003eFor the dad who'd rather be chasing birdies than sitting still.\u003c\/p\u003e\n\u003cp data-start=\"220\" data-end=\"558\"\u003eThe Golf Dad Collection brings together premium polos, lightweight layers, performance hats, golf towels, and gift ideas built for days on the course and evenings at the clubhouse. Whether he's playing a quick nine after work, teeing it up with friends on the weekend, or planning a golf trip, these are the essentials he'll actually use.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"745\"\u003eFeaturing performance fabrics, coastal-inspired style, and the relaxed Jupiter lifestyle, every piece in this collection is designed to move seamlessly from the first tee to happy hour.\u003c\/p\u003e\n\u003cp data-start=\"747\" data-end=\"834\"\u003ePerfect for Father's Day, birthdays, retirement gifts, and year-round golf enthusiasts.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"836\" data-end=\"852\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"853\" data-end=\"997\"\u003e\n\u003cli data-section-id=\"1njfze6\" data-start=\"853\" data-end=\"878\"\u003eGolfing in Florida heat\u003c\/li\u003e\n\u003cli data-section-id=\"nf2gbq\" data-start=\"879\" data-end=\"891\"\u003eGolf trips\u003c\/li\u003e\n\u003cli data-section-id=\"15qmeua\" data-start=\"892\" data-end=\"910\"\u003eClub tournaments\u003c\/li\u003e\n\u003cli data-section-id=\"1va4xqi\" data-start=\"911\" data-end=\"927\"\u003eWeekend rounds\u003c\/li\u003e\n\u003cli data-section-id=\"y7pr26\" data-start=\"928\" data-end=\"947\"\u003ePractice sessions\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"948\" data-end=\"968\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003cli data-section-id=\"dh9620\" data-start=\"969\" data-end=\"997\"\u003eCoastal country club style\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:43:11-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427_d801a11a-c6b4-40ca-91ec-8463857c2561.jpg?v=1780497791"}}]}
{"item":{"id":7492505403470,"title":"JUP Hat – Green\/Blue | Blueline Surf \u0026 Paddle Co. Jupiter, FL","handle":"jup-foam-hat-green-and-blue","description":"\u003cp data-start=\"473\" data-end=\"620\"\u003eThe JUP Hat is a Blueline Surf and Paddle staple. Often seen around town, on trips to the Bahamas, at the Sandbar or cruising the intracoastal. \u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"884\"\u003eFeaturing the iconic \u003cstrong data-start=\"643\" data-end=\"650\"\u003eJUP\u003c\/strong\u003e logo, this foam, mesh-back snapback is lightweight, breathable, and made for long days in the sun. Whether you’re on the water, at the sandbar, or grabbing a bite around town, this hat checks all the boxes\u003c\/p\u003e\n\u003cp data-start=\"886\" data-end=\"900\"\u003e\u003cstrong data-start=\"886\" data-end=\"898\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"901\" data-end=\"1114\"\u003e\n\u003cli data-start=\"901\" data-end=\"935\"\u003e\n\u003cp data-start=\"903\" data-end=\"935\"\u003eOtto brand foam and mesh snapback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"936\" data-end=\"965\"\u003e\n\u003cp data-start=\"938\" data-end=\"965\"\u003eJUP logo in blue gradient\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"966\" data-end=\"1008\"\u003e\n\u003cp data-start=\"968\" data-end=\"1008\"\u003eMesh back with adjustable snap closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1009\" data-end=\"1046\"\u003e\n\u003cp data-start=\"1011\" data-end=\"1046\"\u003eLightweight and breathable design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1047\" data-end=\"1081\"\u003e\n\u003cp data-start=\"1049\" data-end=\"1081\"\u003eColor: Green front \/ Blue logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1082\" data-end=\"1114\"\u003e\n\u003cp data-start=\"1084\" data-end=\"1114\"\u003eDesigned by Blueline Surf and Paddle Co. \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1116\" data-end=\"1208\"\u003e.\u003c\/p\u003e","published_at":"2024-11-09T14:58:32-05:00","created_at":"2024-10-25T13:04:25-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":2799,"price_min":2799,"price_max":2799,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41962535092302,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000132825","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"JUP Hat – Green\/Blue | Blueline Surf \u0026 Paddle Co. Jupiter, FL","public_title":null,"options":["Default Title"],"price":2799,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/otto-jup-hat-green-blue-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762899562"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/otto-jup-hat-green-blue-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762899562","options":["Title"],"media":[{"alt":"Otto JUP Hat in green and blue by Blueline Surf \u0026 Paddle Co., featuring blue gradient JUP logo on a foam mesh snapback, photographed in Jupiter, Florida.","id":25036377751630,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/otto-jup-hat-green-blue-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762899562"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/otto-jup-hat-green-blue-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762899562","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"473\" data-end=\"620\"\u003eThe JUP Hat is a Blueline Surf and Paddle staple. Often seen around town, on trips to the Bahamas, at the Sandbar or cruising the intracoastal. \u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"884\"\u003eFeaturing the iconic \u003cstrong data-start=\"643\" data-end=\"650\"\u003eJUP\u003c\/strong\u003e logo, this foam, mesh-back snapback is lightweight, breathable, and made for long days in the sun. Whether you’re on the water, at the sandbar, or grabbing a bite around town, this hat checks all the boxes\u003c\/p\u003e\n\u003cp data-start=\"886\" data-end=\"900\"\u003e\u003cstrong data-start=\"886\" data-end=\"898\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"901\" data-end=\"1114\"\u003e\n\u003cli data-start=\"901\" data-end=\"935\"\u003e\n\u003cp data-start=\"903\" data-end=\"935\"\u003eOtto brand foam and mesh snapback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"936\" data-end=\"965\"\u003e\n\u003cp data-start=\"938\" data-end=\"965\"\u003eJUP logo in blue gradient\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"966\" data-end=\"1008\"\u003e\n\u003cp data-start=\"968\" data-end=\"1008\"\u003eMesh back with adjustable snap closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1009\" data-end=\"1046\"\u003e\n\u003cp data-start=\"1011\" data-end=\"1046\"\u003eLightweight and breathable design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1047\" data-end=\"1081\"\u003e\n\u003cp data-start=\"1049\" data-end=\"1081\"\u003eColor: Green front \/ Blue logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1082\" data-end=\"1114\"\u003e\n\u003cp data-start=\"1084\" data-end=\"1114\"\u003eDesigned by Blueline Surf and Paddle Co. \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1116\" data-end=\"1208\"\u003e.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":293539938382,"handle":"bahamas-bound","updated_at":"2026-06-20T15:14:57-04:00","published_at":"2025-06-03T11:47:32-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Bahamas Bound","body_html":"\u003cp data-start=\"1733\" data-end=\"1884\"\u003eThe Bahamas Bound collection was built for boat days, offshore fishing trips, paddle sessions, beach weekends, and the South Florida coastal lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"1886\" data-end=\"2098\"\u003eFeaturing men’s and women’s UV sun shirts, lightweight performance apparel, premium hats, towels, and everyday beach essentials from brands including Outerknown alongside original Blueline Surf \u0026amp; Paddle Co. gear.\u003c\/p\u003e\n\u003cp data-start=\"2100\" data-end=\"2313\"\u003eWhether you're heading offshore from Jupiter Inlet, spending the weekend at the sandbar, or planning your next Bahamas crossing, this collection was designed for comfort, sun protection, and life around the water.\u003c\/p\u003e\n\u003cp data-start=\"2315\" data-end=\"2374\"\u003ePopular categories in the Bahamas Bound collection include:\u003c\/p\u003e\n\u003cul data-start=\"2375\" data-end=\"2525\"\u003e\n\u003cli data-section-id=\"1i14sxs\" data-start=\"2375\" data-end=\"2392\"\u003eMen’s UV shirts\u003c\/li\u003e\n\u003cli data-section-id=\"dafvaw\" data-start=\"2393\" data-end=\"2412\"\u003eWomen’s UV shirts\u003c\/li\u003e\n\u003cli data-section-id=\"1u36hgv\" data-start=\"2413\" data-end=\"2431\"\u003eYouth UV apparel\u003c\/li\u003e\n\u003cli data-section-id=\"175qq0p\" data-start=\"2432\" data-end=\"2458\"\u003eCoastal performance hats\u003c\/li\u003e\n\u003cli data-section-id=\"10p6rbn\" data-start=\"2459\" data-end=\"2473\"\u003eBeach towels\u003c\/li\u003e\n\u003cli data-section-id=\"fbsc8g\" data-start=\"2474\" data-end=\"2498\"\u003eSurf lifestyle apparel\u003c\/li\u003e\n\u003cli data-section-id=\"ct9z1k\" data-start=\"2499\" data-end=\"2525\"\u003eFlorida coastal clothing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2527\" data-end=\"2619\"\u003eShop premium coastal apparel online or visit Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida.\u003c\/p\u003e","image":{"created_at":"2025-06-03T11:47:31-04:00","alt":"Boating in the Bahamas, crystal clear, blue waters wearing Blueline Surf and Paddle Co. UV Sun Shirts with the Florida Box Logo. ","width":294,"height":191,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Screenshot_2025-11-19_at_5.26.32_PM.png?v=1763591274"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-06-13T07:11:55-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline JUP Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}},{"id":284027977806,"handle":"womens","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}},{"id":300461654094,"handle":"stocking-stuffers-gifts-under-30","updated_at":"2026-06-18T07:12:53-04:00","published_at":"2025-11-18T13:16:18-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gifts Under $30 – Stocking Stuffers | Blueline Coastal Gifts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"138\" data-end=\"215\"\u003eHoliday Shopping Made Easy – Surf-Inspired Gifts from Jupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur curated collection of \u003cstrong data-start=\"212\" data-end=\"253\"\u003estocking stuffers and gifts under $30\u003c\/strong\u003e is packed with Jupiter-inspired essentials, kid-approved favorites, and small-but-stoked items everyone will love.\u003c\/p\u003e","image":{"created_at":"2025-11-18T13:17:17-05:00","alt":"Christmas in paradise. Christmas tree on the beach with presents.","width":625,"height":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Race_the_Tide_Too_Banner_2_13c0b3ea-6a21-4c8a-8a5e-7f4d9f0e7310.png?v=1763589983"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":309858041934,"handle":"surf-hats","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2026-06-03T10:05:26-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Surf Hats","body_html":"\u003cp data-start=\"581\" data-end=\"710\"\u003eFrom checking the morning surf to spending the afternoon at the beach, the right hat is essential for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"1114\"\u003eOur Surf Hat Collection features lightweight performance hats, rope hats, trucker hats, and coastal-inspired styles designed for surfing, beach days, boating, paddleboarding, travel, and everyday wear. Inspired by the laid-back lifestyle of Jupiter, Florida, these hats are built to keep you comfortable whether you're walking the beach, heading offshore, or grabbing a post-session drink with friends.\u003c\/p\u003e\n\u003cp data-start=\"1116\" data-end=\"1262\"\u003eFeaturing breathable materials, performance fabrics, and classic coastal designs, these are the hats you'll reach for every time you head outside.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1413\"\u003eWhether you call Jupiter home year-round or simply wish you did, our collection of surf hats brings a piece of the Florida lifestyle wherever you go.\u003c\/p\u003e","image":{"created_at":"2026-06-03T10:48:17-04:00","alt":"Three surfers carrying longboards along a Jupiter, Florida beach wearing Blueline Surf \u0026 Paddle surf hats on a sunny coastal morning.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-106.jpg?v=1780499485"}}]}
{"item":{"id":7848261713998,"title":"Johnnie-O × Blueline Freeborne Quarter Zip – Maliblu | Jupiter Florida Coastal Performance Layer","handle":"johnnie-o-blueline-freeborne-quarter-zip-maliblu","description":"\u003cp data-start=\"479\" data-end=\"800\"\u003eThe \u003cstrong data-start=\"483\" data-end=\"539\"\u003eJohnnie-O × Blueline Freeborne Quarter Zip – Maliblu\u003c\/strong\u003e delivers the perfect balance of performance comfort and coastal style. Built with Johnnie-O’s signature lightweight stretch fabric, this quarter zip provides breathable warmth without bulk, making it an ideal layer for South Florida’s shifting coastal breezes.\u003c\/p\u003e\n\u003cp data-start=\"802\" data-end=\"1135\"\u003eThe clean \u003cstrong data-start=\"812\" data-end=\"832\"\u003eMaliblu colorway\u003c\/strong\u003e captures the relaxed tones of the ocean and sky around Jupiter, pairing effortlessly with golf shorts, casual pants, or boat day gear. Whether you're heading out for an early tee time, a sunrise paddle, or grabbing dinner by the water, the Freeborne Quarter Zip keeps the look polished and comfortable.\u003c\/p\u003e\n\u003cp data-start=\"1137\" data-end=\"1376\"\u003eFinished with subtle Blueline branding, this exclusive collaboration blends Johnnie-O performance with the everyday rhythm of the Jupiter lifestyle: surf checks in the morning, afternoons on the water, and sunset gatherings along the dock.\u003c\/p\u003e\n\u003ch1 data-section-id=\"u0ybrq\" data-start=\"1383\" data-end=\"1397\"\u003eKey Features\u003c\/h1\u003e\n\u003cp data-start=\"1399\" data-end=\"1730\"\u003e• Premium \u003cstrong data-start=\"1409\" data-end=\"1453\"\u003eJohnnie-O lightweight performance fabric\u003c\/strong\u003e\u003cbr data-start=\"1453\" data-end=\"1456\"\u003e• Breathable stretch construction\u003cbr data-start=\"1489\" data-end=\"1492\"\u003e• Quarter-zip collar for adjustable comfort\u003cbr data-start=\"1535\" data-end=\"1538\"\u003e• Clean \u003cstrong data-start=\"1546\" data-end=\"1574\"\u003eMaliblu coastal colorway\u003c\/strong\u003e\u003cbr data-start=\"1574\" data-end=\"1577\"\u003e• Soft brushed interior feel\u003cbr data-start=\"1605\" data-end=\"1608\"\u003e• \u003cstrong data-start=\"1610\" data-end=\"1672\"\u003eExclusive Blueline Surf \u0026amp; Paddle × Johnnie-O collaboration\u003c\/strong\u003e\u003cbr data-start=\"1672\" data-end=\"1675\"\u003e• Perfect for the \u003cstrong data-start=\"1693\" data-end=\"1730\"\u003eJupiter Florida coastal lifestyle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1732\" data-end=\"1744\"\u003ePerfect for:\u003c\/p\u003e\n\u003cp data-start=\"1746\" data-end=\"1839\"\u003e• Golf\u003cbr data-start=\"1752\" data-end=\"1755\"\u003e• Boating\u003cbr data-start=\"1764\" data-end=\"1767\"\u003e• Travel\u003cbr data-start=\"1775\" data-end=\"1778\"\u003e• Cool mornings and breezy evenings\u003cbr data-start=\"1813\" data-end=\"1816\"\u003e• Everyday coastal wear\u003c\/p\u003e","published_at":"2026-03-12T09:40:31-04:00","created_at":"2026-03-11T16:58:58-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Collabs","tags":["1\/4 zip","blueline apparel","Blueline Surf + Paddle Co.","Blueline Surf and Paddle Clothing","colab","Johnnie O","Jup","Jupiter","Jupiter Florida","jupiter surf shop","juplife","mens"],"price":11800,"price_min":11800,"price_max":11800,"available":true,"price_varies":false,"compare_at_price":11800,"compare_at_price_min":11800,"compare_at_price_max":11800,"compare_at_price_varies":false,"variants":[{"id":43516999204942,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000154272","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Freeborne Quarter Zip – Maliblu | Jupiter Florida Coastal Performance Layer - S","public_title":"S","options":["S"],"price":11800,"weight":0,"compare_at_price":11800,"inventory_management":"shopify","barcode":"210000154272","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516999237710,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000154273","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Freeborne Quarter Zip – Maliblu | Jupiter Florida Coastal Performance Layer - M","public_title":"M","options":["M"],"price":11800,"weight":0,"compare_at_price":11800,"inventory_management":"shopify","barcode":"210000154273","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516999270478,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000154274","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Freeborne Quarter Zip – Maliblu | Jupiter Florida Coastal Performance Layer - L","public_title":"L","options":["L"],"price":11800,"weight":0,"compare_at_price":11800,"inventory_management":"shopify","barcode":"210000154274","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516999303246,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000154275","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Freeborne Quarter Zip – Maliblu | Jupiter Florida Coastal Performance Layer - 2XL","public_title":"2XL","options":["2XL"],"price":11800,"weight":0,"compare_at_price":11800,"inventory_management":"shopify","barcode":"210000154275","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516999336014,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000154276","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Freeborne Quarter Zip – Maliblu | Jupiter Florida Coastal Performance Layer - XL","public_title":"XL","options":["XL"],"price":11800,"weight":0,"compare_at_price":11800,"inventory_management":"shopify","barcode":"210000154276","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-freeborne-quarter-zip-maliblu-front.jpg?v=1773417586","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-freeborne-quarter-zip-maliblu-lifestyle.jpg?v=1773417606"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-freeborne-quarter-zip-maliblu-front.jpg?v=1773417586","options":["Size"],"media":[{"alt":"Johnnie-O × Blueline Freeborne Quarter Zip Maliblu lightweight performance pullover in Jupiter Florida coastal setting","id":36525183008846,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-freeborne-quarter-zip-maliblu-front.jpg?v=1773417586"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-freeborne-quarter-zip-maliblu-front.jpg?v=1773417586","width":2848},{"alt":"Men’s Johnnie-O Blueline collaboration Maliblu quarter zip pullover lifestyle photo","id":36525274562638,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-freeborne-quarter-zip-maliblu-lifestyle.jpg?v=1773417606"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-freeborne-quarter-zip-maliblu-lifestyle.jpg?v=1773417606","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"479\" data-end=\"800\"\u003eThe \u003cstrong data-start=\"483\" data-end=\"539\"\u003eJohnnie-O × Blueline Freeborne Quarter Zip – Maliblu\u003c\/strong\u003e delivers the perfect balance of performance comfort and coastal style. Built with Johnnie-O’s signature lightweight stretch fabric, this quarter zip provides breathable warmth without bulk, making it an ideal layer for South Florida’s shifting coastal breezes.\u003c\/p\u003e\n\u003cp data-start=\"802\" data-end=\"1135\"\u003eThe clean \u003cstrong data-start=\"812\" data-end=\"832\"\u003eMaliblu colorway\u003c\/strong\u003e captures the relaxed tones of the ocean and sky around Jupiter, pairing effortlessly with golf shorts, casual pants, or boat day gear. Whether you're heading out for an early tee time, a sunrise paddle, or grabbing dinner by the water, the Freeborne Quarter Zip keeps the look polished and comfortable.\u003c\/p\u003e\n\u003cp data-start=\"1137\" data-end=\"1376\"\u003eFinished with subtle Blueline branding, this exclusive collaboration blends Johnnie-O performance with the everyday rhythm of the Jupiter lifestyle: surf checks in the morning, afternoons on the water, and sunset gatherings along the dock.\u003c\/p\u003e\n\u003ch1 data-section-id=\"u0ybrq\" data-start=\"1383\" data-end=\"1397\"\u003eKey Features\u003c\/h1\u003e\n\u003cp data-start=\"1399\" data-end=\"1730\"\u003e• Premium \u003cstrong data-start=\"1409\" data-end=\"1453\"\u003eJohnnie-O lightweight performance fabric\u003c\/strong\u003e\u003cbr data-start=\"1453\" data-end=\"1456\"\u003e• Breathable stretch construction\u003cbr data-start=\"1489\" data-end=\"1492\"\u003e• Quarter-zip collar for adjustable comfort\u003cbr data-start=\"1535\" data-end=\"1538\"\u003e• Clean \u003cstrong data-start=\"1546\" data-end=\"1574\"\u003eMaliblu coastal colorway\u003c\/strong\u003e\u003cbr data-start=\"1574\" data-end=\"1577\"\u003e• Soft brushed interior feel\u003cbr data-start=\"1605\" data-end=\"1608\"\u003e• \u003cstrong data-start=\"1610\" data-end=\"1672\"\u003eExclusive Blueline Surf \u0026amp; Paddle × Johnnie-O collaboration\u003c\/strong\u003e\u003cbr data-start=\"1672\" data-end=\"1675\"\u003e• Perfect for the \u003cstrong data-start=\"1693\" data-end=\"1730\"\u003eJupiter Florida coastal lifestyle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1732\" data-end=\"1744\"\u003ePerfect for:\u003c\/p\u003e\n\u003cp data-start=\"1746\" data-end=\"1839\"\u003e• Golf\u003cbr data-start=\"1752\" data-end=\"1755\"\u003e• Boating\u003cbr data-start=\"1764\" data-end=\"1767\"\u003e• Travel\u003cbr data-start=\"1775\" data-end=\"1778\"\u003e• Cool mornings and breezy evenings\u003cbr data-start=\"1813\" data-end=\"1816\"\u003e• Everyday coastal wear\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","2XL","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":305879613518,"handle":"blueline-exclusive-brand-collaborations","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2026-03-13T15:36:30-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Exclusive Brand Collaborations","body_html":"\u003cp\u003eWelcome to the home of Blueline Surf \u0026amp; Paddle Co.’s exclusive, limited-edition partnership collections. We have teamed up with our favorite coastal, golf, and outdoor brands—\u003cb\u003eVineyard Vines, Johnnie-O, Free Fly, and Marsh Wear\u003c\/b\u003e—to design a premium line of custom apparel built specifically for the \u003cb\u003eJupiter lifestyle\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eFrom technical \u003cb\u003emen's sun shirts\u003c\/b\u003e and high-performance \u003cb\u003euv hooded shirts\u003c\/b\u003e built for long days on the Loxahatchee River, to sharp \u003cb\u003eperformance golf polos\u003c\/b\u003e and casual t-shirts ready for dinner by the Jupiter Lighthouse, these custom collaborations are available only through our Jupiter surf shop.\u003c\/p\u003e\n\u003cp\u003eExplore our individual brand collaboration gift guides below to find the perfect style for your next launch or a premium Father's Day gift.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eShop the collections online or select Free In-Store Pickup at our Jupiter, Florida location.\u003c\/i\u003e\u003c\/p\u003e","image":{"created_at":"2026-03-13T15:36:29-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427.jpg?v=1773430590"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":285019406414,"handle":"mens-hoodies","updated_at":"2026-06-15T07:11:21-04:00","published_at":"2024-10-07T11:45:07-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Hoodies","body_html":"\u003cp\u003eKeep cozy while embracing the coastal lifestyle with Blueline Surf and Paddle Co.'s Men's Hoodies. Perfect for those cooler mornings by the water or breezy evenings at the beach, these hoodies combine warmth with a laid-back style that reflects the spirit of Jupiter, FL. Made from soft, durable fabrics, our hoodies provide just the right amount of comfort and insulation without feeling bulky. Whether you're winding down after a surf session, taking a paddle at dawn, or hanging out with friends, these hoodies will keep you feeling warm and looking great.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Blueline logo and available in a variety of colors, these hoodies are perfect for layering or wearing solo. Stay comfortable, stay stylish, and represent your favorite surf shop wherever you go.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:46:07-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3680.jpg?v=1728315968"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7699272892494,"title":"JUP Cotton Twill Hat Lani \/ Carolina LC Unstructured","handle":"jup-cotton-twill-hat-lani-carolina-lc-unstructured","description":null,"published_at":"2025-09-08T10:07:09-04:00","created_at":"2025-09-08T09:57:29-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Unstructured","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879547998286,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136553","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"JUP Cotton Twill Hat Lani \/ Carolina LC Unstructured","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136553","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0398.jpg?v=1760555648","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ymrmnezwdxogsbny5cee.jpg?v=1764786343"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0398.jpg?v=1760555648","options":["Title"],"media":[{"alt":null,"id":27090950193230,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0398.jpg?v=1760555648"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0398.jpg?v=1760555648","width":2848},{"alt":null,"id":31731384156238,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ymrmnezwdxogsbny5cee.jpg?v=1764786343"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ymrmnezwdxogsbny5cee.jpg?v=1764786343","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-06-17T14:27:50-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7735698784334,"title":"OC Jupiter Hoodie Forest Green","handle":"oc-jupiter-hoodie-forest-green","description":"\u003cp data-start=\"346\" data-end=\"728\"\u003eEmbrace your love for \u003cstrong data-start=\"368\" data-end=\"388\"\u003eJupiter, Florida\u003c\/strong\u003e in the cozy \u003cstrong data-start=\"401\" data-end=\"438\"\u003eOC Jupiter Hoodie in Forest Green\u003c\/strong\u003e. Crafted from ultra-soft, comfortable fabric, this hoodie blends warmth and local pride in one everyday essential. The plaid-lined hood adds a touch of classic coastal style, while the relaxed fit makes it perfect for morning walks, cool evenings on the dock, or casual days around town.\u003c\/p\u003e\n\u003cul data-start=\"730\" data-end=\"921\"\u003e\n\u003cli data-start=\"730\" data-end=\"760\"\u003e\n\u003cp data-start=\"732\" data-end=\"760\"\u003eSoft, durable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"761\" data-end=\"805\"\u003e\n\u003cp data-start=\"763\" data-end=\"805\"\u003eForest green color with plaid-lined hood\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"806\" data-end=\"840\"\u003e\n\u003cp data-start=\"808\" data-end=\"840\"\u003eClassic Jupiter logo detailing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"841\" data-end=\"884\"\u003e\n\u003cp data-start=\"843\" data-end=\"884\"\u003eFront pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"885\" data-end=\"921\"\u003e\n\u003cp data-start=\"887\" data-end=\"921\"\u003ePerfect for layering or lounging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-16T09:48:27-04:00","created_at":"2025-10-16T09:41:29-04:00","vendor":"Oat Collective","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":6800,"price_min":6800,"price_max":6800,"available":true,"price_varies":false,"compare_at_price":6800,"compare_at_price_min":6800,"compare_at_price_max":6800,"compare_at_price_varies":false,"variants":[{"id":43044610900046,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000147582","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Hoodie Forest Green - S","public_title":"S","options":["S"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147582","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43044610932814,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000147583","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie Forest Green - M","public_title":"M","options":["M"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147583","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43044610965582,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000147584","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie Forest Green - L","public_title":"L","options":["L"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147584","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43044610998350,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000147585","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie Forest Green - XL","public_title":"XL","options":["XL"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147585","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_Forest_Green.webp?v=1765297524"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524","options":["Size"],"media":[{"alt":null,"id":32463314485326,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524","width":1366},{"alt":"OC Jupiter Hoodie in Forest Green with plaid-lined hood, featuring soft fabric and local Jupiter, Florida design.","id":27115222925390,"position":2,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_Forest_Green.webp?v=1765297524"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_Forest_Green.webp?v=1765297524","width":1296}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"346\" data-end=\"728\"\u003eEmbrace your love for \u003cstrong data-start=\"368\" data-end=\"388\"\u003eJupiter, Florida\u003c\/strong\u003e in the cozy \u003cstrong data-start=\"401\" data-end=\"438\"\u003eOC Jupiter Hoodie in Forest Green\u003c\/strong\u003e. Crafted from ultra-soft, comfortable fabric, this hoodie blends warmth and local pride in one everyday essential. The plaid-lined hood adds a touch of classic coastal style, while the relaxed fit makes it perfect for morning walks, cool evenings on the dock, or casual days around town.\u003c\/p\u003e\n\u003cul data-start=\"730\" data-end=\"921\"\u003e\n\u003cli data-start=\"730\" data-end=\"760\"\u003e\n\u003cp data-start=\"732\" data-end=\"760\"\u003eSoft, durable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"761\" data-end=\"805\"\u003e\n\u003cp data-start=\"763\" data-end=\"805\"\u003eForest green color with plaid-lined hood\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"806\" data-end=\"840\"\u003e\n\u003cp data-start=\"808\" data-end=\"840\"\u003eClassic Jupiter logo detailing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"841\" data-end=\"884\"\u003e\n\u003cp data-start=\"843\" data-end=\"884\"\u003eFront pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"885\" data-end=\"921\"\u003e\n\u003cp data-start=\"887\" data-end=\"921\"\u003ePerfect for layering or lounging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027977806,"handle":"womens","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-06-17T14:10:12-04:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-06-17T09:51:07-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
{"item":{"id":7624976793678,"title":"JUP Blueline Surf 5\" Sticker","handle":"jup-sticker","description":"\u003cp data-start=\"438\" data-end=\"470\"\u003e\u003cstrong data-start=\"438\" data-end=\"470\"\u003eJUP Blueline Surf 5\" Sticker\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"472\" data-end=\"604\"\u003eRepresent Jupiter, Florida with the classic JUP sticker. This is a favorite for locals and visitors who love Jupiter, and Blueline Surf and Paddle. Co. \u003c\/p\u003e\n\u003cp data-start=\"606\" data-end=\"863\"\u003eThis durable 5-inch vinyl sticker features the \u003cstrong data-start=\"663\" data-end=\"670\"\u003eJUP\u003c\/strong\u003e design and \u003cstrong data-start=\"682\" data-end=\"699\"\u003eBlueline Surf\u003c\/strong\u003e text. A perfect sticker for your car, cooler, paddleboard, Yeti or laptop. Weatherproof, fade-resistant, and built to handle the Florida sun, it’s your badge of coastal pride.\u003c\/p\u003e\n\u003cp data-start=\"865\" data-end=\"879\"\u003e\u003cstrong data-start=\"865\" data-end=\"877\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"880\" data-end=\"1052\"\u003e\n\u003cli data-start=\"880\" data-end=\"905\"\u003e\n\u003cp data-start=\"882\" data-end=\"905\"\u003eSize: 5” oval sticker\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"906\" data-end=\"937\"\u003e\n\u003cp data-start=\"908\" data-end=\"937\"\u003eDurable, weatherproof vinyl\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"938\" data-end=\"986\"\u003e\n\u003cp data-start=\"940\" data-end=\"986\"\u003eUV and fade-resistant for long-lasting color\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"987\" data-end=\"1052\"\u003e\n\u003cp data-start=\"989\" data-end=\"1052\"\u003eDesigned locally by Blueline Surf \u0026amp; Paddle Co. in Jupiter, FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-08-07T12:22:39-04:00","created_at":"2025-05-19T13:02:07-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Stickers","tags":["Blueline Surf + Paddle Co.","Jup","Jupiter","lightspeed"],"price":467,"price_min":467,"price_max":467,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42561593475150,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000138037","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Blueline Surf 5\" Sticker","public_title":null,"options":["Default Title"],"price":467,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000138037","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-blueline-surf-sticker-jupiter-florida.jpg?v=1762893961"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-blueline-surf-sticker-jupiter-florida.jpg?v=1762893961","options":["Title"],"media":[{"alt":"JUP Blueline Surf and Paddle Co. 5-inch sticker featuring bold black JUP logo and Blueline Surf text, on a white oval inside a black circle. The JUP Sticker. ","id":25866220175438,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1024,"width":768,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-blueline-surf-sticker-jupiter-florida.jpg?v=1762893961"},"aspect_ratio":0.75,"height":1024,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-blueline-surf-sticker-jupiter-florida.jpg?v=1762893961","width":768}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"438\" data-end=\"470\"\u003e\u003cstrong data-start=\"438\" data-end=\"470\"\u003eJUP Blueline Surf 5\" Sticker\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"472\" data-end=\"604\"\u003eRepresent Jupiter, Florida with the classic JUP sticker. This is a favorite for locals and visitors who love Jupiter, and Blueline Surf and Paddle. Co. \u003c\/p\u003e\n\u003cp data-start=\"606\" data-end=\"863\"\u003eThis durable 5-inch vinyl sticker features the \u003cstrong data-start=\"663\" data-end=\"670\"\u003eJUP\u003c\/strong\u003e design and \u003cstrong data-start=\"682\" data-end=\"699\"\u003eBlueline Surf\u003c\/strong\u003e text. A perfect sticker for your car, cooler, paddleboard, Yeti or laptop. Weatherproof, fade-resistant, and built to handle the Florida sun, it’s your badge of coastal pride.\u003c\/p\u003e\n\u003cp data-start=\"865\" data-end=\"879\"\u003e\u003cstrong data-start=\"865\" data-end=\"877\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"880\" data-end=\"1052\"\u003e\n\u003cli data-start=\"880\" data-end=\"905\"\u003e\n\u003cp data-start=\"882\" data-end=\"905\"\u003eSize: 5” oval sticker\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"906\" data-end=\"937\"\u003e\n\u003cp data-start=\"908\" data-end=\"937\"\u003eDurable, weatherproof vinyl\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"938\" data-end=\"986\"\u003e\n\u003cp data-start=\"940\" data-end=\"986\"\u003eUV and fade-resistant for long-lasting color\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"987\" data-end=\"1052\"\u003e\n\u003cp data-start=\"989\" data-end=\"1052\"\u003eDesigned locally by Blueline Surf \u0026amp; Paddle Co. in Jupiter, FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027879502,"handle":"accessories","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:22:14-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Accessories","body_html":"\u003cp\u003eElevate your coastal lifestyle with the Blueline Surf and Paddle Co. Accessories Collection! Designed for those who embrace the sun, sand, and sea, this collection features a variety of essentials to complement your adventures. From stylish drinkware that keeps your beverages cool during beach days to vibrant beach towels that make lounging by the shore a breeze, our accessories are crafted with both function and style in mind.\u003c\/p\u003e\n\u003cp\u003eExplore our selection of unique jewelry pieces that add a touch of seaside charm to any outfit, and discover home goods that bring a piece of the beach into your living space. Each item reflects the spirit of Jupiter, FL, making them perfect for gifting or adding to your own collection.\u003c\/p\u003e\n\u003cp\u003eWhether you’re heading to the beach, hosting a gathering, or simply enjoying a day at home, our accessories collection has everything you need to celebrate the coastal lifestyle. Dive in and find your new favorites today!\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220121_Panas-3796.jpg?v=1726068134"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":300461654094,"handle":"stocking-stuffers-gifts-under-30","updated_at":"2026-06-18T07:12:53-04:00","published_at":"2025-11-18T13:16:18-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gifts Under $30 – Stocking Stuffers | Blueline Coastal Gifts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"138\" data-end=\"215\"\u003eHoliday Shopping Made Easy – Surf-Inspired Gifts from Jupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur curated collection of \u003cstrong data-start=\"212\" data-end=\"253\"\u003estocking stuffers and gifts under $30\u003c\/strong\u003e is packed with Jupiter-inspired essentials, kid-approved favorites, and small-but-stoked items everyone will love.\u003c\/p\u003e","image":{"created_at":"2025-11-18T13:17:17-05:00","alt":"Christmas in paradise. Christmas tree on the beach with presents.","width":625,"height":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Race_the_Tide_Too_Banner_2_13c0b3ea-6a21-4c8a-8a5e-7f4d9f0e7310.png?v=1763589983"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-06-18T07:12:53-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}}]}
{"item":{"id":7553088192590,"title":"Blueline Lighthouse Golf Ball","handle":"blueline-lighthouse-golf-ball","description":"\u003cp data-start=\"228\" data-end=\"386\"\u003eA clean look with local meaning. The Blueline Lighthouse Golf Ball features our iconic Jupiter Lighthouse logo, adding a subtle Blueline touch to every round.\u003c\/p\u003e\n\u003cp data-start=\"388\" data-end=\"713\"\u003eBuilt for performance and durability, this ball plays great off the tee, through the fairway, and on the green, while still standing out just enough to be easy to spot. Whether you’re playing a full round, hitting a casual nine, or grabbing a few extras for your bag, this golf ball delivers classic style with coastal roots.\u003c\/p\u003e\n\u003cp data-start=\"715\" data-end=\"899\"\u003ePerfect as a gift, tournament giveaway, or add-on with our poker chip ball markers, the Blueline Lighthouse Golf Ball brings Jupiter surf culture to the course without overthinking it.\u003c\/p\u003e","published_at":"2025-08-07T12:22:08-04:00","created_at":"2025-01-27T10:06:25-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Accessories","tags":["Blueline Surf + Paddle Co.","lightspeed","test"],"price":469,"price_min":469,"price_max":469,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42189763739726,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000102863","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Lighthouse Golf Ball","public_title":null,"options":["Default Title"],"price":469,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000102863","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-lighthouse-golf-ball-jupiter-fl.jpg?v=1766086948"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-lighthouse-golf-ball-jupiter-fl.jpg?v=1766086948","options":["Title"],"media":[{"alt":"Blueline Lighthouse logo golf ball resting on green grass, featuring the Jupiter Lighthouse design.","id":26244620681294,"position":1,"preview_image":{"aspect_ratio":0.75,"height":640,"width":480,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-lighthouse-golf-ball-jupiter-fl.jpg?v=1766086948"},"aspect_ratio":0.75,"height":640,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-lighthouse-golf-ball-jupiter-fl.jpg?v=1766086948","width":480}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"228\" data-end=\"386\"\u003eA clean look with local meaning. The Blueline Lighthouse Golf Ball features our iconic Jupiter Lighthouse logo, adding a subtle Blueline touch to every round.\u003c\/p\u003e\n\u003cp data-start=\"388\" data-end=\"713\"\u003eBuilt for performance and durability, this ball plays great off the tee, through the fairway, and on the green, while still standing out just enough to be easy to spot. Whether you’re playing a full round, hitting a casual nine, or grabbing a few extras for your bag, this golf ball delivers classic style with coastal roots.\u003c\/p\u003e\n\u003cp data-start=\"715\" data-end=\"899\"\u003ePerfect as a gift, tournament giveaway, or add-on with our poker chip ball markers, the Blueline Lighthouse Golf Ball brings Jupiter surf culture to the course without overthinking it.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027879502,"handle":"accessories","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:22:14-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Accessories","body_html":"\u003cp\u003eElevate your coastal lifestyle with the Blueline Surf and Paddle Co. Accessories Collection! Designed for those who embrace the sun, sand, and sea, this collection features a variety of essentials to complement your adventures. From stylish drinkware that keeps your beverages cool during beach days to vibrant beach towels that make lounging by the shore a breeze, our accessories are crafted with both function and style in mind.\u003c\/p\u003e\n\u003cp\u003eExplore our selection of unique jewelry pieces that add a touch of seaside charm to any outfit, and discover home goods that bring a piece of the beach into your living space. Each item reflects the spirit of Jupiter, FL, making them perfect for gifting or adding to your own collection.\u003c\/p\u003e\n\u003cp\u003eWhether you’re heading to the beach, hosting a gathering, or simply enjoying a day at home, our accessories collection has everything you need to celebrate the coastal lifestyle. Dive in and find your new favorites today!\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220121_Panas-3796.jpg?v=1726068134"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":300461654094,"handle":"stocking-stuffers-gifts-under-30","updated_at":"2026-06-18T07:12:53-04:00","published_at":"2025-11-18T13:16:18-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gifts Under $30 – Stocking Stuffers | Blueline Coastal Gifts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"138\" data-end=\"215\"\u003eHoliday Shopping Made Easy – Surf-Inspired Gifts from Jupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur curated collection of \u003cstrong data-start=\"212\" data-end=\"253\"\u003estocking stuffers and gifts under $30\u003c\/strong\u003e is packed with Jupiter-inspired essentials, kid-approved favorites, and small-but-stoked items everyone will love.\u003c\/p\u003e","image":{"created_at":"2025-11-18T13:17:17-05:00","alt":"Christmas in paradise. Christmas tree on the beach with presents.","width":625,"height":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Race_the_Tide_Too_Banner_2_13c0b3ea-6a21-4c8a-8a5e-7f4d9f0e7310.png?v=1763589983"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":290497396814,"handle":"spring-break-collection","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-03-03T13:40:55-05:00","sort_order":"created-desc","template_suffix":"spring-break-25","published_scope":"global","title":"Spring Break Guide","body_html":"","image":{"created_at":"2025-03-03T13:42:41-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-123.jpg?v=1741027361"}},{"id":309821767758,"handle":"the-golf-dad","updated_at":"2026-06-15T07:11:21-04:00","published_at":"2026-06-02T14:20:09-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Golf Dad","body_html":"\u003cp data-start=\"155\" data-end=\"218\"\u003eFor the dad who'd rather be chasing birdies than sitting still.\u003c\/p\u003e\n\u003cp data-start=\"220\" data-end=\"558\"\u003eThe Golf Dad Collection brings together premium polos, lightweight layers, performance hats, golf towels, and gift ideas built for days on the course and evenings at the clubhouse. Whether he's playing a quick nine after work, teeing it up with friends on the weekend, or planning a golf trip, these are the essentials he'll actually use.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"745\"\u003eFeaturing performance fabrics, coastal-inspired style, and the relaxed Jupiter lifestyle, every piece in this collection is designed to move seamlessly from the first tee to happy hour.\u003c\/p\u003e\n\u003cp data-start=\"747\" data-end=\"834\"\u003ePerfect for Father's Day, birthdays, retirement gifts, and year-round golf enthusiasts.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"836\" data-end=\"852\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"853\" data-end=\"997\"\u003e\n\u003cli data-section-id=\"1njfze6\" data-start=\"853\" data-end=\"878\"\u003eGolfing in Florida heat\u003c\/li\u003e\n\u003cli data-section-id=\"nf2gbq\" data-start=\"879\" data-end=\"891\"\u003eGolf trips\u003c\/li\u003e\n\u003cli data-section-id=\"15qmeua\" data-start=\"892\" data-end=\"910\"\u003eClub tournaments\u003c\/li\u003e\n\u003cli data-section-id=\"1va4xqi\" data-start=\"911\" data-end=\"927\"\u003eWeekend rounds\u003c\/li\u003e\n\u003cli data-section-id=\"y7pr26\" data-start=\"928\" data-end=\"947\"\u003ePractice sessions\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"948\" data-end=\"968\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003cli data-section-id=\"dh9620\" data-start=\"969\" data-end=\"997\"\u003eCoastal country club style\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:43:11-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427_d801a11a-c6b4-40ca-91ec-8463857c2561.jpg?v=1780497791"}},{"id":303986081870,"handle":"valentines-day-gifts-for-him","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2026-02-04T09:42:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Him","body_html":"\u003ch3 data-start=\"331\" data-end=\"364\"\u003eValentine’s Day Gifts for Him\u003c\/h3\u003e\n\u003cp data-start=\"365\" data-end=\"558\"\u003eFinding the right gift doesn’t have to be complicated. Our \u003cstrong data-start=\"424\" data-end=\"457\"\u003eValentine’s Day Gifts for Him\u003c\/strong\u003e collection is packed with easy wins for beach lovers, surfers, paddlers, and laid-back coastal guys.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"808\"\u003eFrom cozy hoodies and graphic tees to everyday essentials inspired by Jupiter, Florida, these are gifts he’ll actually wear and use. Perfect for early morning surf checks, weekend adventures, or just repping his favorite surf shop wherever he goes.\u003c\/p\u003e","image":{"created_at":"2026-02-04T09:44:15-05:00","alt":"Surfer riding a wave wearing a wetsuit.","width":1500,"height":1500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/2024_bigbrothersting_tuflite_action2.jpg?v=1770762546"}}]}
{"item":{"id":7735260250190,"title":"JUP Cotton Twill Hat Frost \/ Carolina LC C","handle":"jup-cotton-twill-hat-frost-carolina-lc-c","description":null,"published_at":"2025-10-15T15:25:52-04:00","created_at":"2025-10-15T15:16:33-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041320632398,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147173","requires_shipping":true,"taxable":true,"featured_image":{"id":35766076244046,"product_id":7735260250190,"position":1,"created_at":"2025-10-15T15:16:31-04:00","updated_at":"2025-10-15T15:16:34-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794","variant_ids":[43041320632398]},"available":true,"name":"JUP Cotton Twill Hat Frost \/ Carolina LC C","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147173","featured_media":{"alt":null,"id":27091023495246,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794","options":["Title"],"media":[{"alt":null,"id":27091023495246,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-06-17T14:27:50-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-06-17T09:51:07-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
{"item":{"id":7506521161806,"title":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – White Cap","handle":"vineyard-vines-blueline-storefront-lighthouse-tshirt-white-cap","description":"\u003cp data-start=\"624\" data-end=\"931\"\u003eThe \u003cstrong data-start=\"628\" data-end=\"687\"\u003eVineyard Vines x Blueline Storefront Lighthouse T-Shirt\u003c\/strong\u003e celebrates two brands rooted in coastal life and the town we call home. Featuring a custom illustrated Jupiter lighthouse storefront graphic on the back and subtle co-branding, this tee captures the laid-back rhythm of days spent on the water.\u003c\/p\u003e\n\u003cp data-start=\"933\" data-end=\"1164\"\u003eMade from Vineyard Vines’ soft, breathable cotton, it’s built for warm Florida days, boat rides, dock hangs, and everything in between. Finished in \u003cstrong data-start=\"1081\" data-end=\"1094\"\u003eWhite Cap\u003c\/strong\u003e, this shirt wears easy, layers clean, and only gets better with time.\u003c\/p\u003e\n\u003cp data-start=\"1166\" data-end=\"1204\"\u003eDesigned for Jupiter. Worn everywhere.\u003c\/p\u003e\n\u003ch2 data-start=\"1211\" data-end=\"1230\"\u003e\u003cstrong data-start=\"1214\" data-end=\"1230\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1231\" data-end=\"1486\"\u003e\n\u003cli data-start=\"1231\" data-end=\"1292\"\u003e\n\u003cp data-start=\"1233\" data-end=\"1292\"\u003eVineyard Vines x Blueline Surf \u0026amp; Paddle Co. collaboration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1293\" data-end=\"1341\"\u003e\n\u003cp data-start=\"1295\" data-end=\"1341\"\u003eCustom Jupiter Lighthouse storefront artwork\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1342\" data-end=\"1382\"\u003e\n\u003cp data-start=\"1344\" data-end=\"1382\"\u003eSoft, breathable cotton construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1383\" data-end=\"1407\"\u003e\n\u003cp data-start=\"1385\" data-end=\"1407\"\u003eRelaxed everyday fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1408\" data-end=\"1453\"\u003e\n\u003cp data-start=\"1410\" data-end=\"1453\"\u003eLightweight feel for warm coastal weather\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1454\" data-end=\"1486\"\u003e\n\u003cp data-start=\"1456\" data-end=\"1486\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2026-02-05T14:26:33-05:00","created_at":"2024-11-12T00:29:36-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"T-Shirt","tags":["lightspeed"],"price":4995,"price_min":4995,"price_max":4995,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42022437158990,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000134909","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – White Cap - S","public_title":"S","options":["S"],"price":4995,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42561559101518,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000134910","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – White Cap - M","public_title":"M","options":["M"],"price":4995,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42022445219918,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000134911","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – White Cap - L","public_title":"L","options":["L"],"price":4995,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42022445252686,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000134912","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – White Cap - XL","public_title":"XL","options":["XL"],"price":4995,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42777457754190,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000134913","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – White Cap - 2XL","public_title":"2XL","options":["2XL"],"price":4995,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-blueline-storefront-lighthouse-tshirt-white-cap.jpg?v=1765922456","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_Blueline_Surf_and_Paddle_Co._T-shirt.jpg?v=1765922505"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-blueline-storefront-lighthouse-tshirt-white-cap.jpg?v=1765922456","options":["Size"],"media":[{"alt":"Man sitting on a boat wearing a white Vineyard Vines and Blueline T-shirt with a Jupiter Lighthouse storefront graphic on the back.","id":25866076192846,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1097,"width":732,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-blueline-storefront-lighthouse-tshirt-white-cap.jpg?v=1765922456"},"aspect_ratio":0.667,"height":1097,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-blueline-storefront-lighthouse-tshirt-white-cap.jpg?v=1765922456","width":732},{"alt":"Front Left Chest pocket t-shirt Vineyard Vines and Blueline Surf and Paddle Co. ","id":25077345419342,"position":2,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_Blueline_Surf_and_Paddle_Co._T-shirt.jpg?v=1765922505"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/White_Blueline_Surf_and_Paddle_Co._T-shirt.jpg?v=1765922505","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"624\" data-end=\"931\"\u003eThe \u003cstrong data-start=\"628\" data-end=\"687\"\u003eVineyard Vines x Blueline Storefront Lighthouse T-Shirt\u003c\/strong\u003e celebrates two brands rooted in coastal life and the town we call home. Featuring a custom illustrated Jupiter lighthouse storefront graphic on the back and subtle co-branding, this tee captures the laid-back rhythm of days spent on the water.\u003c\/p\u003e\n\u003cp data-start=\"933\" data-end=\"1164\"\u003eMade from Vineyard Vines’ soft, breathable cotton, it’s built for warm Florida days, boat rides, dock hangs, and everything in between. Finished in \u003cstrong data-start=\"1081\" data-end=\"1094\"\u003eWhite Cap\u003c\/strong\u003e, this shirt wears easy, layers clean, and only gets better with time.\u003c\/p\u003e\n\u003cp data-start=\"1166\" data-end=\"1204\"\u003eDesigned for Jupiter. Worn everywhere.\u003c\/p\u003e\n\u003ch2 data-start=\"1211\" data-end=\"1230\"\u003e\u003cstrong data-start=\"1214\" data-end=\"1230\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1231\" data-end=\"1486\"\u003e\n\u003cli data-start=\"1231\" data-end=\"1292\"\u003e\n\u003cp data-start=\"1233\" data-end=\"1292\"\u003eVineyard Vines x Blueline Surf \u0026amp; Paddle Co. collaboration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1293\" data-end=\"1341\"\u003e\n\u003cp data-start=\"1295\" data-end=\"1341\"\u003eCustom Jupiter Lighthouse storefront artwork\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1342\" data-end=\"1382\"\u003e\n\u003cp data-start=\"1344\" data-end=\"1382\"\u003eSoft, breathable cotton construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1383\" data-end=\"1407\"\u003e\n\u003cp data-start=\"1385\" data-end=\"1407\"\u003eRelaxed everyday fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1408\" data-end=\"1453\"\u003e\n\u003cp data-start=\"1410\" data-end=\"1453\"\u003eLightweight feel for warm coastal weather\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1454\" data-end=\"1486\"\u003e\n\u003cp data-start=\"1456\" data-end=\"1486\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":305879613518,"handle":"blueline-exclusive-brand-collaborations","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2026-03-13T15:36:30-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Exclusive Brand Collaborations","body_html":"\u003cp\u003eWelcome to the home of Blueline Surf \u0026amp; Paddle Co.’s exclusive, limited-edition partnership collections. We have teamed up with our favorite coastal, golf, and outdoor brands—\u003cb\u003eVineyard Vines, Johnnie-O, Free Fly, and Marsh Wear\u003c\/b\u003e—to design a premium line of custom apparel built specifically for the \u003cb\u003eJupiter lifestyle\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eFrom technical \u003cb\u003emen's sun shirts\u003c\/b\u003e and high-performance \u003cb\u003euv hooded shirts\u003c\/b\u003e built for long days on the Loxahatchee River, to sharp \u003cb\u003eperformance golf polos\u003c\/b\u003e and casual t-shirts ready for dinner by the Jupiter Lighthouse, these custom collaborations are available only through our Jupiter surf shop.\u003c\/p\u003e\n\u003cp\u003eExplore our individual brand collaboration gift guides below to find the perfect style for your next launch or a premium Father's Day gift.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eShop the collections online or select Free In-Store Pickup at our Jupiter, Florida location.\u003c\/i\u003e\u003c\/p\u003e","image":{"created_at":"2026-03-13T15:36:29-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427.jpg?v=1773430590"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":311534583886,"handle":"blueline-surf-paddle-x-vineyard-vines-collection","updated_at":"2026-06-17T11:23:55-04:00","published_at":"2026-06-17T11:22:48-04:00","sort_order":"most-relevant","template_suffix":"blueline-x-vineyard-vines","published_scope":"global","title":"Blueline Surf \u0026 Paddle x Vineyard Vines Collection","body_html":"\u003cp\u003eWelcome to the official home of the limited-edition \u003cstrong\u003eBlueline Surf \u0026amp; Paddle Co. x Vineyard Vines partnership\u003c\/strong\u003e. We have teamed up with one of America's premier coastal heritage brands to design a custom, exclusive line of premium retail apparel built specifically for the local \u003cstrong\u003eJupiter lifestyle\u003c\/strong\u003e. This collection merges Vineyard Vines' iconic, world-renowned comfort fabrics with the laid-back, authentic surf and paddleboard culture that defines \u003cstrong\u003eJupiter, Florida.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery single piece in this collaborative lineup is engineered to transition effortlessly from an early morning paddle past the historic \u003cstrong\u003eJupiter Inlet Lighthouse\u003c\/strong\u003e to a casual dinner on the water at Guanabanas. Crafted from breathable performance fibers and high-grade cotton blends, these garments ensure you stay cool, comfortable, and looking sharp beneath the intense South Florida sun. Because this is an exclusive, small-batch release, these co-branded items are available only through our physical \u003cstrong\u003eJupiter surf shop\u003c\/strong\u003e or our official online store. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003ePremium Coastal Men's Inventory \u0026amp; Performance Gear\u003c\/h2\u003e\n\u003cp\u003eTo help you navigate our exclusive collaboration, we have categorized the inventory into distinct apparel segments designed to meet your lifestyle needs—whether you are looking for top-tier sun protection out on the Atlantic ocean or a crisp, high-end look for the local golf course.\u003c\/p\u003e\n\u003ctable border=\"1\" cellpadding=\"8\" style=\"border-collapse: collapse; width: 100%; border-color: #d1d5db; font-family: Arial, sans-serif;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #f3f4f6; text-align: left;\"\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eApparel Category\u003c\/th\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eProduct Details \u0026amp; Material Specs\u003c\/th\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eBest For \/ Lifestyle Intent\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003eCustom Logo T-Shirts\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003e100% ultra-soft ring-spun cotton and lightweight premium blend t-shirts. Features the iconic Vineyard Vines Whale customized with exclusive Blueline custom surfboard artwork and Jupiter, FL local labeling.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eEveryday casual wear, beach days, boat launches, and relaxed coastal lifestyle outfitting.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9fafb;\"\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003ePerformance Golf Polos\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eMoisture-wicking, breathable synthetic stretch fabrics with built-in UV shirts properties and classic fold-over collars. Designed to resist odor and maintain structure in high South Florida humidity.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eHitting the links, afternoon business meetings, waterfront dinners, and Father's Day gifting.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003eLightweight Quarter-Zips\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003ePremium performance pullover quarter-zips featuring subtle co-branded embroidery. Offers flexible athletic sizing, moisture management, and light insulation.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eEarly morning boat cruises, sunset beach walks, offshore fishing layers, and cooler coastal evenings.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eFlexible Shopping \u0026amp; Local Jupiter Pickup Options\u003c\/h2\u003e\n\u003cp\u003eWe make it entirely frictionless for both local South Florida residents and out-of-town holiday shoppers to secure their limited gear before inventory runs out. For those shopping within Palm Beach County who want to skip shipping transit delays or avoid missing tight shipping deadlines, simply select \u003cstrong\u003eFree In-Store Pickup\u003c\/strong\u003e or \u003cstrong\u003eCurbside Pickup\u003c\/strong\u003e during online checkout. Our dedicated dock team will pack your exclusive apparel items right inside our physical retail warehouse, situated directly across from the iconic Guanabanas restaurant, ensuring your order is ready for immediate collection[cite: 153, 168]. Enjoy world-class shipping speeds or premium, face-to-face local service today!\u003c\/p\u003e","image":{"created_at":"2026-06-17T11:22:47-04:00","alt":null,"width":732,"height":1097,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vineyard-vines-blueline-storefront-lighthouse-tshirt-white-cap.jpg?v=1781709768"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7504149184590,"title":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Jake Blue Vintage Logo","handle":"vineyard-vines-blueline-storefront-lighthouse-t-shirt-jake-blue","description":"\u003cp data-start=\"612\" data-end=\"924\"\u003eThe \u003cstrong data-start=\"616\" data-end=\"675\"\u003eVineyard Vines x Blueline Storefront Lighthouse T-Shirt\u003c\/strong\u003e celebrates coastal heritage and local roots. Featuring a vintage-style storefront lighthouse graphic inspired by Blueline Surf \u0026amp; Paddle Co. in \u003cstrong data-start=\"819\" data-end=\"839\"\u003eJupiter, Florida\u003c\/strong\u003e, this tee blends Vineyard Vines’ signature comfort with authentic surf shop culture.\u003c\/p\u003e\n\u003cp data-start=\"926\" data-end=\"1201\"\u003eThe Jake Blue colorway delivers a soft, lived-in look that pairs easily with everyday wear, whether you’re dockside, beach-bound, or around town. Finished with Vineyard Vines and Blueline branding, this collaboration tee captures laid-back Florida style with timeless appeal.\u003c\/p\u003e\n\u003ch2 data-start=\"1208\" data-end=\"1226\"\u003e\u003cstrong data-start=\"1211\" data-end=\"1226\"\u003eKey Details\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1227\" data-end=\"1463\"\u003e\n\u003cli data-start=\"1227\" data-end=\"1267\"\u003e\n\u003cp data-start=\"1229\" data-end=\"1267\"\u003eVineyard Vines collaboration t-shirt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1268\" data-end=\"1290\"\u003e\n\u003cp data-start=\"1270\" data-end=\"1290\"\u003eJake Blue colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1291\" data-end=\"1332\"\u003e\n\u003cp data-start=\"1293\" data-end=\"1332\"\u003eVintage storefront lighthouse graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1333\" data-end=\"1391\"\u003e\n\u003cp data-start=\"1335\" data-end=\"1391\"\u003eVineyard Vines and Blueline Surf \u0026amp; Paddle Co. branding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1392\" data-end=\"1428\"\u003e\n\u003cp data-start=\"1394\" data-end=\"1428\"\u003eJupiter, Florida location detail\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1429\" data-end=\"1463\"\u003e\n\u003cp data-start=\"1431\" data-end=\"1463\"\u003eSoft, comfortable everyday fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2024-11-10T10:19:23-05:00","created_at":"2024-11-09T20:17:10-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"T-Shirt","tags":["lightspeed"],"price":5500,"price_min":5500,"price_max":5500,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42011776745550,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000134914","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Jake Blue Vintage Logo - S","public_title":"S","options":["S"],"price":5500,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42561561264206,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000134915","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Jake Blue Vintage Logo - M","public_title":"M","options":["M"],"price":5500,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42011790344270,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000134916","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Jake Blue Vintage Logo - L","public_title":"L","options":["L"],"price":5500,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42011790409806,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000134917","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Jake Blue Vintage Logo - XL","public_title":"XL","options":["XL"],"price":5500,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42777456214094,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000134918","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Jake Blue Vintage Logo - 2XL","public_title":"2XL","options":["2XL"],"price":5500,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-blueline-storefront-lighthouse-t-shirt-jake-blue.jpg?v=1765843054","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-blueline-storefront-lighthouse-t-shirt-jake-blue_Front_pocket.jpg?v=1765843123","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._and_Vineyard_vines_Pocket_T-shirt.jpg?v=1765843167"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-blueline-storefront-lighthouse-t-shirt-jake-blue.jpg?v=1765843054","options":["Size"],"media":[{"alt":"Back view of a person wearing a Jake Blue Vineyard Vines x Blueline t-shirt with a vintage storefront lighthouse graphic and Jupiter, Florida text.","id":27814135726158,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-blueline-storefront-lighthouse-t-shirt-jake-blue.jpg?v=1765843054"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-blueline-storefront-lighthouse-t-shirt-jake-blue.jpg?v=1765843054","width":2848},{"alt":"Person wearing a blue Vineyard Vines and Blueline shirt with a front pocket logo, standing in front of Blueline Surf and Paddle in Jupiter, Florida","id":27814143950926,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-blueline-storefront-lighthouse-t-shirt-jake-blue_Front_pocket.jpg?v=1765843123"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-blueline-storefront-lighthouse-t-shirt-jake-blue_Front_pocket.jpg?v=1765843123","width":2848},{"alt":"Light blue shirt with a pocket Blueline Surf and Paddle Co. logo on the chest pocket, worn by a person.","id":27814135693390,"position":3,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._and_Vineyard_vines_Pocket_T-shirt.jpg?v=1765843167"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Surf_and_Paddle_Co._and_Vineyard_vines_Pocket_T-shirt.jpg?v=1765843167","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"612\" data-end=\"924\"\u003eThe \u003cstrong data-start=\"616\" data-end=\"675\"\u003eVineyard Vines x Blueline Storefront Lighthouse T-Shirt\u003c\/strong\u003e celebrates coastal heritage and local roots. Featuring a vintage-style storefront lighthouse graphic inspired by Blueline Surf \u0026amp; Paddle Co. in \u003cstrong data-start=\"819\" data-end=\"839\"\u003eJupiter, Florida\u003c\/strong\u003e, this tee blends Vineyard Vines’ signature comfort with authentic surf shop culture.\u003c\/p\u003e\n\u003cp data-start=\"926\" data-end=\"1201\"\u003eThe Jake Blue colorway delivers a soft, lived-in look that pairs easily with everyday wear, whether you’re dockside, beach-bound, or around town. Finished with Vineyard Vines and Blueline branding, this collaboration tee captures laid-back Florida style with timeless appeal.\u003c\/p\u003e\n\u003ch2 data-start=\"1208\" data-end=\"1226\"\u003e\u003cstrong data-start=\"1211\" data-end=\"1226\"\u003eKey Details\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1227\" data-end=\"1463\"\u003e\n\u003cli data-start=\"1227\" data-end=\"1267\"\u003e\n\u003cp data-start=\"1229\" data-end=\"1267\"\u003eVineyard Vines collaboration t-shirt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1268\" data-end=\"1290\"\u003e\n\u003cp data-start=\"1270\" data-end=\"1290\"\u003eJake Blue colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1291\" data-end=\"1332\"\u003e\n\u003cp data-start=\"1293\" data-end=\"1332\"\u003eVintage storefront lighthouse graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1333\" data-end=\"1391\"\u003e\n\u003cp data-start=\"1335\" data-end=\"1391\"\u003eVineyard Vines and Blueline Surf \u0026amp; Paddle Co. branding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1392\" data-end=\"1428\"\u003e\n\u003cp data-start=\"1394\" data-end=\"1428\"\u003eJupiter, Florida location detail\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1429\" data-end=\"1463\"\u003e\n\u003cp data-start=\"1431\" data-end=\"1463\"\u003eSoft, comfortable everyday fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":305879613518,"handle":"blueline-exclusive-brand-collaborations","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2026-03-13T15:36:30-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Exclusive Brand Collaborations","body_html":"\u003cp\u003eWelcome to the home of Blueline Surf \u0026amp; Paddle Co.’s exclusive, limited-edition partnership collections. We have teamed up with our favorite coastal, golf, and outdoor brands—\u003cb\u003eVineyard Vines, Johnnie-O, Free Fly, and Marsh Wear\u003c\/b\u003e—to design a premium line of custom apparel built specifically for the \u003cb\u003eJupiter lifestyle\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eFrom technical \u003cb\u003emen's sun shirts\u003c\/b\u003e and high-performance \u003cb\u003euv hooded shirts\u003c\/b\u003e built for long days on the Loxahatchee River, to sharp \u003cb\u003eperformance golf polos\u003c\/b\u003e and casual t-shirts ready for dinner by the Jupiter Lighthouse, these custom collaborations are available only through our Jupiter surf shop.\u003c\/p\u003e\n\u003cp\u003eExplore our individual brand collaboration gift guides below to find the perfect style for your next launch or a premium Father's Day gift.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eShop the collections online or select Free In-Store Pickup at our Jupiter, Florida location.\u003c\/i\u003e\u003c\/p\u003e","image":{"created_at":"2026-03-13T15:36:29-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427.jpg?v=1773430590"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":311534583886,"handle":"blueline-surf-paddle-x-vineyard-vines-collection","updated_at":"2026-06-17T11:23:55-04:00","published_at":"2026-06-17T11:22:48-04:00","sort_order":"most-relevant","template_suffix":"blueline-x-vineyard-vines","published_scope":"global","title":"Blueline Surf \u0026 Paddle x Vineyard Vines Collection","body_html":"\u003cp\u003eWelcome to the official home of the limited-edition \u003cstrong\u003eBlueline Surf \u0026amp; Paddle Co. x Vineyard Vines partnership\u003c\/strong\u003e. We have teamed up with one of America's premier coastal heritage brands to design a custom, exclusive line of premium retail apparel built specifically for the local \u003cstrong\u003eJupiter lifestyle\u003c\/strong\u003e. This collection merges Vineyard Vines' iconic, world-renowned comfort fabrics with the laid-back, authentic surf and paddleboard culture that defines \u003cstrong\u003eJupiter, Florida.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery single piece in this collaborative lineup is engineered to transition effortlessly from an early morning paddle past the historic \u003cstrong\u003eJupiter Inlet Lighthouse\u003c\/strong\u003e to a casual dinner on the water at Guanabanas. Crafted from breathable performance fibers and high-grade cotton blends, these garments ensure you stay cool, comfortable, and looking sharp beneath the intense South Florida sun. Because this is an exclusive, small-batch release, these co-branded items are available only through our physical \u003cstrong\u003eJupiter surf shop\u003c\/strong\u003e or our official online store. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003ePremium Coastal Men's Inventory \u0026amp; Performance Gear\u003c\/h2\u003e\n\u003cp\u003eTo help you navigate our exclusive collaboration, we have categorized the inventory into distinct apparel segments designed to meet your lifestyle needs—whether you are looking for top-tier sun protection out on the Atlantic ocean or a crisp, high-end look for the local golf course.\u003c\/p\u003e\n\u003ctable border=\"1\" cellpadding=\"8\" style=\"border-collapse: collapse; width: 100%; border-color: #d1d5db; font-family: Arial, sans-serif;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #f3f4f6; text-align: left;\"\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eApparel Category\u003c\/th\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eProduct Details \u0026amp; Material Specs\u003c\/th\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eBest For \/ Lifestyle Intent\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003eCustom Logo T-Shirts\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003e100% ultra-soft ring-spun cotton and lightweight premium blend t-shirts. Features the iconic Vineyard Vines Whale customized with exclusive Blueline custom surfboard artwork and Jupiter, FL local labeling.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eEveryday casual wear, beach days, boat launches, and relaxed coastal lifestyle outfitting.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9fafb;\"\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003ePerformance Golf Polos\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eMoisture-wicking, breathable synthetic stretch fabrics with built-in UV shirts properties and classic fold-over collars. Designed to resist odor and maintain structure in high South Florida humidity.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eHitting the links, afternoon business meetings, waterfront dinners, and Father's Day gifting.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003eLightweight Quarter-Zips\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003ePremium performance pullover quarter-zips featuring subtle co-branded embroidery. Offers flexible athletic sizing, moisture management, and light insulation.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eEarly morning boat cruises, sunset beach walks, offshore fishing layers, and cooler coastal evenings.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eFlexible Shopping \u0026amp; Local Jupiter Pickup Options\u003c\/h2\u003e\n\u003cp\u003eWe make it entirely frictionless for both local South Florida residents and out-of-town holiday shoppers to secure their limited gear before inventory runs out. For those shopping within Palm Beach County who want to skip shipping transit delays or avoid missing tight shipping deadlines, simply select \u003cstrong\u003eFree In-Store Pickup\u003c\/strong\u003e or \u003cstrong\u003eCurbside Pickup\u003c\/strong\u003e during online checkout. Our dedicated dock team will pack your exclusive apparel items right inside our physical retail warehouse, situated directly across from the iconic Guanabanas restaurant, ensuring your order is ready for immediate collection[cite: 153, 168]. Enjoy world-class shipping speeds or premium, face-to-face local service today!\u003c\/p\u003e","image":{"created_at":"2026-06-17T11:22:47-04:00","alt":null,"width":732,"height":1097,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vineyard-vines-blueline-storefront-lighthouse-tshirt-white-cap.jpg?v=1781709768"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7594761453646,"title":"Blueline Post Card","handle":"blueline-post-card","description":"","published_at":"2025-08-07T12:23:07-04:00","created_at":"2025-04-04T14:30:13-04:00","vendor":"Messy Heart Studio","type":"Art","tags":["Blueline Surf + Paddle Co.","lightspeed","test"],"price":299,"price_min":299,"price_max":299,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42364707799118,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000141587","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Post Card","public_title":null,"options":["Default Title"],"price":299,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000141587","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2025-04-04at2.24.11PM.png?v=1753276366"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2025-04-04at2.24.11PM.png?v=1753276366","options":["Title"],"media":[{"alt":null,"id":25727023087694,"position":1,"preview_image":{"aspect_ratio":1.223,"height":1012,"width":1238,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2025-04-04at2.24.11PM.png?v=1753276366"},"aspect_ratio":1.223,"height":1012,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2025-04-04at2.24.11PM.png?v=1753276366","width":1238}],"requires_selling_plan":false,"selling_plan_groups":[],"content":""},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027879502,"handle":"accessories","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:22:14-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Accessories","body_html":"\u003cp\u003eElevate your coastal lifestyle with the Blueline Surf and Paddle Co. Accessories Collection! Designed for those who embrace the sun, sand, and sea, this collection features a variety of essentials to complement your adventures. From stylish drinkware that keeps your beverages cool during beach days to vibrant beach towels that make lounging by the shore a breeze, our accessories are crafted with both function and style in mind.\u003c\/p\u003e\n\u003cp\u003eExplore our selection of unique jewelry pieces that add a touch of seaside charm to any outfit, and discover home goods that bring a piece of the beach into your living space. Each item reflects the spirit of Jupiter, FL, making them perfect for gifting or adding to your own collection.\u003c\/p\u003e\n\u003cp\u003eWhether you’re heading to the beach, hosting a gathering, or simply enjoying a day at home, our accessories collection has everything you need to celebrate the coastal lifestyle. Dive in and find your new favorites today!\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220121_Panas-3796.jpg?v=1726068134"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7779219800142,"title":"JUP Cotton Twill Hat – Navy\/Carolina","handle":"jup-cotton-twill-hat-navy-carolina","description":"\u003cp\u003e\u003cb\u003eThe ultimate blend of classic style and coastal comfort.\u003c\/b\u003e \u0026gt; The \u003cb\u003eJUP Cotton Twill Hat in Navy\/Carolina\u003c\/b\u003e delivers a clean, classic look inspired by the waterman lifestyle of Jupiter, Florida. Featuring bold, high-contrast \u003cb\u003eJUP lettering\u003c\/b\u003e embroidered on the front panel and a premium soft cotton twill build, this unstructured hat is designed for maximum breathability and all-day comfort.\u003c\/p\u003e\n\u003cp\u003eWhether you're navigating a boat cruise past the Jupiter Inlet Lighthouse, relaxing on the local sandbar, or heading out around town, this lightweight unstructured cap offers an adjustable fit perfect for everyday coastal wear. A simple South Florida staple crafted to withstand the heat and saltwater spray.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKey Features:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003ePremium Construction:\u003c\/b\u003e Soft, durable 100% cotton twill fabric that forms to your head over time.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eLocal Design:\u003c\/b\u003e Bold, custom contrast \"JUP\" embroidery celebrating our local roots.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBreathable Comfort:\u003c\/b\u003e Lightweight, unstructured panels with stitched eyelets for optimal ventilation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eAdjustable Fit:\u003c\/b\u003e Secure back closure ensures a perfect, custom fit for any adventure.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePair it with our signature performance sun shirts or casual lifestyle apparel. Shop online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","published_at":"2025-12-06T13:33:23-05:00","created_at":"2025-12-04T13:08:20-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["Hat","Jup","Jupiter"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43206475153486,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150818","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Cotton Twill Hat – Navy\/Carolina","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000150818","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985","options":["Title"],"media":[{"alt":"JUP Cotton Twill Hat Navy\/Carolina with bold JUP lettering on dock in Jupiter Florida","id":32084859027534,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cb\u003eThe ultimate blend of classic style and coastal comfort.\u003c\/b\u003e \u0026gt; The \u003cb\u003eJUP Cotton Twill Hat in Navy\/Carolina\u003c\/b\u003e delivers a clean, classic look inspired by the waterman lifestyle of Jupiter, Florida. Featuring bold, high-contrast \u003cb\u003eJUP lettering\u003c\/b\u003e embroidered on the front panel and a premium soft cotton twill build, this unstructured hat is designed for maximum breathability and all-day comfort.\u003c\/p\u003e\n\u003cp\u003eWhether you're navigating a boat cruise past the Jupiter Inlet Lighthouse, relaxing on the local sandbar, or heading out around town, this lightweight unstructured cap offers an adjustable fit perfect for everyday coastal wear. A simple South Florida staple crafted to withstand the heat and saltwater spray.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKey Features:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003ePremium Construction:\u003c\/b\u003e Soft, durable 100% cotton twill fabric that forms to your head over time.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eLocal Design:\u003c\/b\u003e Bold, custom contrast \"JUP\" embroidery celebrating our local roots.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBreathable Comfort:\u003c\/b\u003e Lightweight, unstructured panels with stitched eyelets for optimal ventilation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eAdjustable Fit:\u003c\/b\u003e Secure back closure ensures a perfect, custom fit for any adventure.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePair it with our signature performance sun shirts or casual lifestyle apparel. Shop online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-06-17T14:27:50-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7777507180622,"title":"JUP Trucker Hat – Tan\/Camo","handle":"jup-trucker-hat-tan-camo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Trucker Hat in Tan\/Camo blends bold Jupiter style with a rugged outdoor look. Featuring oversized JUP lettering across the foam front and a camo brim and mesh back, this hat delivers lightweight comfort and coastal attitude. Perfect for boating, beach days, fishing, and everyday Florida living.\u003c\/p\u003e","published_at":"2025-12-06T14:24:37-05:00","created_at":"2025-12-03T06:45:17-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["camo","Foam Hat","Hat","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202386821198,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150729","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Tan\/Camo","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150729","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037","options":["Title"],"media":[{"alt":"JUP Trucker Hat Tan\/Camo with bold JUP lettering and camo brim on dock in Jupiter Florida","id":32086692167758,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Trucker Hat in Tan\/Camo blends bold Jupiter style with a rugged outdoor look. Featuring oversized JUP lettering across the foam front and a camo brim and mesh back, this hat delivers lightweight comfort and coastal attitude. Perfect for boating, beach days, fishing, and everyday Florida living.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-06-13T07:11:55-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline JUP Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":309858041934,"handle":"surf-hats","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2026-06-03T10:05:26-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Surf Hats","body_html":"\u003cp data-start=\"581\" data-end=\"710\"\u003eFrom checking the morning surf to spending the afternoon at the beach, the right hat is essential for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"1114\"\u003eOur Surf Hat Collection features lightweight performance hats, rope hats, trucker hats, and coastal-inspired styles designed for surfing, beach days, boating, paddleboarding, travel, and everyday wear. Inspired by the laid-back lifestyle of Jupiter, Florida, these hats are built to keep you comfortable whether you're walking the beach, heading offshore, or grabbing a post-session drink with friends.\u003c\/p\u003e\n\u003cp data-start=\"1116\" data-end=\"1262\"\u003eFeaturing breathable materials, performance fabrics, and classic coastal designs, these are the hats you'll reach for every time you head outside.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1413\"\u003eWhether you call Jupiter home year-round or simply wish you did, our collection of surf hats brings a piece of the Florida lifestyle wherever you go.\u003c\/p\u003e","image":{"created_at":"2026-06-03T10:48:17-04:00","alt":"Three surfers carrying longboards along a Jupiter, Florida beach wearing Blueline Surf \u0026 Paddle surf hats on a sunny coastal morning.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-106.jpg?v=1780499485"}}]}
{"item":{"id":7845357682766,"title":"Youth JUP Trucker Hat – Solid Olive","handle":"youth-otto-jup-trucker-hat-solid-olive","description":"\u003ch2 data-section-id=\"1uc04tr\" data-start=\"493\" data-end=\"541\"\u003eJupiter Florida Style for the Next Generation\u003c\/h2\u003e\n\u003cp data-start=\"543\" data-end=\"817\"\u003eThe \u003cstrong data-start=\"547\" data-end=\"587\"\u003eYouth JUP Trucker Hat in Solid Olive\u003c\/strong\u003e is built for kids growing up in the laid-back coastal lifestyle of \u003cstrong data-start=\"655\" data-end=\"675\"\u003eJupiter, Florida\u003c\/strong\u003e. Featuring the bold \u003cstrong data-start=\"696\" data-end=\"708\"\u003eJUP logo\u003c\/strong\u003e, this hat represents beach days, boat rides, fishing trips, and afternoons around town in Palm Beach County.\u003c\/p\u003e\n\u003cp data-start=\"819\" data-end=\"1035\"\u003eDesigned with a structured front panel and breathable mesh back, the Otto trucker style keeps kids cool even in the South Florida heat. The adjustable snapback closure provides a comfortable fit that grows with them.\u003c\/p\u003e\n\u003cp data-start=\"1037\" data-end=\"1187\"\u003eSimple, classic, and locally inspired, this hat is part of the \u003cstrong data-start=\"1100\" data-end=\"1146\"\u003eBlueline Surf \u0026amp; Paddle JUP LIFE collection\u003c\/strong\u003e, celebrating everyday life on the water.\u003c\/p\u003e\n\u003chr data-start=\"1189\" data-end=\"1192\"\u003e\n\u003ch2 data-section-id=\"1098nf1\" data-start=\"1194\" data-end=\"1222\"\u003eWhy Kids Love the JUP Hat\u003c\/h2\u003e\n\u003cp data-start=\"1224\" data-end=\"1471\"\u003e• Lightweight and breathable for Florida weather\u003cbr data-start=\"1272\" data-end=\"1275\"\u003e• Classic trucker style with structured front panel\u003cbr data-start=\"1326\" data-end=\"1329\"\u003e• Adjustable snapback for a comfortable fit\u003cbr data-start=\"1372\" data-end=\"1375\"\u003e• Durable design built for active kids\u003cbr data-start=\"1413\" data-end=\"1416\"\u003e• Inspired by the \u003cstrong data-start=\"1434\" data-end=\"1471\"\u003eJupiter Florida coastal lifestyle\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr data-start=\"1473\" data-end=\"1476\"\u003e\n\u003ch2 data-section-id=\"em107h\" data-start=\"1478\" data-end=\"1492\"\u003ePerfect For\u003c\/h2\u003e\n\u003cp data-start=\"1494\" data-end=\"1632\"\u003e• Beach days\u003cbr data-start=\"1506\" data-end=\"1509\"\u003e• Boating and sandbar adventures\u003cbr data-start=\"1541\" data-end=\"1544\"\u003e• Fishing with family\u003cbr data-start=\"1565\" data-end=\"1568\"\u003e• School and everyday wear\u003cbr data-start=\"1594\" data-end=\"1597\"\u003e• Representing \u003cstrong data-start=\"1612\" data-end=\"1632\"\u003eJupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr data-start=\"1634\" data-end=\"1637\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1639\" data-end=\"1657\"\u003eProduct Details\u003c\/h2\u003e\n\u003cp data-start=\"1659\" data-end=\"1867\"\u003e• Youth Otto trucker hat\u003cbr data-start=\"1683\" data-end=\"1686\"\u003e• Color: Solid Olive\u003cbr data-start=\"1706\" data-end=\"1709\"\u003e• Breathable mesh back\u003cbr data-start=\"1731\" data-end=\"1734\"\u003e• Adjustable snapback closure\u003cbr data-start=\"1763\" data-end=\"1766\"\u003e• Embroidered \u003cstrong data-start=\"1780\" data-end=\"1792\"\u003eJUP logo\u003c\/strong\u003e\u003cbr data-start=\"1792\" data-end=\"1795\"\u003e• Designed locally at \u003cstrong data-start=\"1817\" data-end=\"1867\"\u003eBlueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e","published_at":"2026-03-06T19:17:44-05:00","created_at":"2026-03-06T19:15:38-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Kids' - Hats","tags":["Hat","Jup","Jupiter","Jupiter Florida","jupiter surf shop","juplife","kids","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":false,"price_varies":false,"compare_at_price":2799,"compare_at_price_min":2799,"compare_at_price_max":2799,"compare_at_price_varies":false,"variants":[{"id":43502169784398,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000155175","requires_shipping":true,"taxable":true,"featured_image":{"id":46916527620174,"product_id":7845357682766,"position":1,"created_at":"2026-03-06T19:15:36-05:00","updated_at":"2026-03-07T13:51:57-05:00","alt":"Youth JUP trucker hat in solid olive with gold JUP logo by Blueline Surf \u0026 Paddle in Jupiter Florida coastal lifestyle kids hat","width":2607,"height":3925,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/youth-jup-trucker-hat-solid-olive-jupiter-florida-blueline.jpg?v=1772909517","variant_ids":[43502169784398]},"available":false,"name":"Youth JUP Trucker Hat – Solid Olive","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2799,"inventory_management":"shopify","barcode":"210000155175","featured_media":{"alt":"Youth JUP trucker hat in solid olive with gold JUP logo by Blueline Surf \u0026 Paddle in Jupiter Florida coastal lifestyle kids hat","id":36411195654222,"position":1,"preview_image":{"aspect_ratio":0.664,"height":3925,"width":2607,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/youth-jup-trucker-hat-solid-olive-jupiter-florida-blueline.jpg?v=1772909517"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/youth-jup-trucker-hat-solid-olive-jupiter-florida-blueline.jpg?v=1772909517"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/youth-jup-trucker-hat-solid-olive-jupiter-florida-blueline.jpg?v=1772909517","options":["Title"],"media":[{"alt":"Youth JUP trucker hat in solid olive with gold JUP logo by Blueline Surf \u0026 Paddle in Jupiter Florida coastal lifestyle kids hat","id":36411195654222,"position":1,"preview_image":{"aspect_ratio":0.664,"height":3925,"width":2607,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/youth-jup-trucker-hat-solid-olive-jupiter-florida-blueline.jpg?v=1772909517"},"aspect_ratio":0.664,"height":3925,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/youth-jup-trucker-hat-solid-olive-jupiter-florida-blueline.jpg?v=1772909517","width":2607}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2 data-section-id=\"1uc04tr\" data-start=\"493\" data-end=\"541\"\u003eJupiter Florida Style for the Next Generation\u003c\/h2\u003e\n\u003cp data-start=\"543\" data-end=\"817\"\u003eThe \u003cstrong data-start=\"547\" data-end=\"587\"\u003eYouth JUP Trucker Hat in Solid Olive\u003c\/strong\u003e is built for kids growing up in the laid-back coastal lifestyle of \u003cstrong data-start=\"655\" data-end=\"675\"\u003eJupiter, Florida\u003c\/strong\u003e. Featuring the bold \u003cstrong data-start=\"696\" data-end=\"708\"\u003eJUP logo\u003c\/strong\u003e, this hat represents beach days, boat rides, fishing trips, and afternoons around town in Palm Beach County.\u003c\/p\u003e\n\u003cp data-start=\"819\" data-end=\"1035\"\u003eDesigned with a structured front panel and breathable mesh back, the Otto trucker style keeps kids cool even in the South Florida heat. The adjustable snapback closure provides a comfortable fit that grows with them.\u003c\/p\u003e\n\u003cp data-start=\"1037\" data-end=\"1187\"\u003eSimple, classic, and locally inspired, this hat is part of the \u003cstrong data-start=\"1100\" data-end=\"1146\"\u003eBlueline Surf \u0026amp; Paddle JUP LIFE collection\u003c\/strong\u003e, celebrating everyday life on the water.\u003c\/p\u003e\n\u003chr data-start=\"1189\" data-end=\"1192\"\u003e\n\u003ch2 data-section-id=\"1098nf1\" data-start=\"1194\" data-end=\"1222\"\u003eWhy Kids Love the JUP Hat\u003c\/h2\u003e\n\u003cp data-start=\"1224\" data-end=\"1471\"\u003e• Lightweight and breathable for Florida weather\u003cbr data-start=\"1272\" data-end=\"1275\"\u003e• Classic trucker style with structured front panel\u003cbr data-start=\"1326\" data-end=\"1329\"\u003e• Adjustable snapback for a comfortable fit\u003cbr data-start=\"1372\" data-end=\"1375\"\u003e• Durable design built for active kids\u003cbr data-start=\"1413\" data-end=\"1416\"\u003e• Inspired by the \u003cstrong data-start=\"1434\" data-end=\"1471\"\u003eJupiter Florida coastal lifestyle\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr data-start=\"1473\" data-end=\"1476\"\u003e\n\u003ch2 data-section-id=\"em107h\" data-start=\"1478\" data-end=\"1492\"\u003ePerfect For\u003c\/h2\u003e\n\u003cp data-start=\"1494\" data-end=\"1632\"\u003e• Beach days\u003cbr data-start=\"1506\" data-end=\"1509\"\u003e• Boating and sandbar adventures\u003cbr data-start=\"1541\" data-end=\"1544\"\u003e• Fishing with family\u003cbr data-start=\"1565\" data-end=\"1568\"\u003e• School and everyday wear\u003cbr data-start=\"1594\" data-end=\"1597\"\u003e• Representing \u003cstrong data-start=\"1612\" data-end=\"1632\"\u003eJupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr data-start=\"1634\" data-end=\"1637\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1639\" data-end=\"1657\"\u003eProduct Details\u003c\/h2\u003e\n\u003cp data-start=\"1659\" data-end=\"1867\"\u003e• Youth Otto trucker hat\u003cbr data-start=\"1683\" data-end=\"1686\"\u003e• Color: Solid Olive\u003cbr data-start=\"1706\" data-end=\"1709\"\u003e• Breathable mesh back\u003cbr data-start=\"1731\" data-end=\"1734\"\u003e• Adjustable snapback closure\u003cbr data-start=\"1763\" data-end=\"1766\"\u003e• Embroidered \u003cstrong data-start=\"1780\" data-end=\"1792\"\u003eJUP logo\u003c\/strong\u003e\u003cbr data-start=\"1792\" data-end=\"1795\"\u003e• Designed locally at \u003cstrong data-start=\"1817\" data-end=\"1867\"\u003eBlueline Surf \u0026amp; Paddle Co. in Jupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":285019897934,"handle":"kids-hats","updated_at":"2026-06-09T07:12:01-04:00","published_at":"2024-10-07T11:56:35-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Kids Hats","body_html":"\u003cp\u003eProtect your little ones from the sun while keeping them stylish with Blueline Surf and Paddle Co.'s Kids' Hats! Perfect for beach outings, pool days, and outdoor adventures, these hats offer essential sun protection without compromising on fun. Made with comfortable, lightweight materials, our kids' hats are designed to fit securely and comfortably, so your little adventurers can focus on play.\u003c\/p\u003e\n\u003cp\u003eFeaturing vibrant colors and playful designs that showcase the iconic Blueline logo, these hats are a must-have accessory for every young explorer. Equip your kids with the perfect blend of style and protection, and let them enjoy every moment under the sun!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:56:34-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/211219_Panas-8558_6247652b-c76c-4462-ac35-c798605f5778.jpg?v=1728316595"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7750061555790,"title":"Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Blue Blazer","handle":"kids-vineyard-vines-blueline-lighthouse-blue-blaze","description":"\u003cp data-start=\"247\" data-end=\"549\"\u003eA local classic returns. The Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt brings the iconic whale together with our Jupiter storefront and lighthouse artwork. Soft, lightweight, and perfect for everyday adventures, this tee gives kids a piece of Jupiter, Florida they can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"551\" data-end=\"723\"\u003eWhether they’re cruising the docks, heading to the beach, or repping their favorite surf shop at school, this tee blends comfort, coastal style, and Vineyard Vines quality.\u003c\/p\u003e","published_at":"2025-11-10T10:46:03-05:00","created_at":"2025-10-31T10:55:46-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Kids' - Tees","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43093259747406,"title":"2T","option1":"2T","option2":null,"option3":null,"sku":"210000148800","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Blue Blazer - 2T","public_title":"2T","options":["2T"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000148800","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43093259780174,"title":"3T","option1":"3T","option2":null,"option3":null,"sku":"210000148801","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Blue Blazer - 3T","public_title":"3T","options":["3T"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000148801","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43093259812942,"title":"4T","option1":"4T","option2":null,"option3":null,"sku":"210000148802","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Blue Blazer - 4T","public_title":"4T","options":["4T"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000148802","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43093259845710,"title":"5","option1":"5","option2":null,"option3":null,"sku":"210000148803","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Blue Blazer - 5","public_title":"5","options":["5"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000148803","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43093259878478,"title":"6","option1":"6","option2":null,"option3":null,"sku":"210000148804","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Blue Blazer - 6","public_title":"6","options":["6"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000148804","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43093259911246,"title":"7","option1":"7","option2":null,"option3":null,"sku":"210000148805","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Blue Blazer - 7","public_title":"7","options":["7"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000148805","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43093259944014,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000148806","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Blue Blazer - S","public_title":"S","options":["S"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000148806","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43093259976782,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000148807","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Blue Blazer - M","public_title":"M","options":["M"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000148807","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43093260009550,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000148808","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Blue Blazer - L","public_title":"L","options":["L"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000148808","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43093260042318,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000148809","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Blue Blazer - XL","public_title":"XL","options":["XL"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000148809","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard_vines_and_blueline_kids_tshirt.png?v=1765491107","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_logo_on_chest_pocket.png?v=1765491156"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard_vines_and_blueline_kids_tshirt.png?v=1765491107","options":["Size"],"media":[{"alt":"Blue Blazer Vineyard Vines x Blueline Storefront Lighthouse T-Shirt with Jupiter lighthouse whale graphic","id":28372359479374,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard_vines_and_blueline_kids_tshirt.png?v=1765491107"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard_vines_and_blueline_kids_tshirt.png?v=1765491107","width":1080},{"alt":"Blue Blazer Vineyard Vines pocket tshirt with Blueline logo on chest pocket","id":28372362362958,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_logo_on_chest_pocket.png?v=1765491156"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_logo_on_chest_pocket.png?v=1765491156","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"247\" data-end=\"549\"\u003eA local classic returns. The Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt brings the iconic whale together with our Jupiter storefront and lighthouse artwork. Soft, lightweight, and perfect for everyday adventures, this tee gives kids a piece of Jupiter, Florida they can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"551\" data-end=\"723\"\u003eWhether they’re cruising the docks, heading to the beach, or repping their favorite surf shop at school, this tee blends comfort, coastal style, and Vineyard Vines quality.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["2T","3T","4T","5","6","7","S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":305879613518,"handle":"blueline-exclusive-brand-collaborations","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2026-03-13T15:36:30-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Exclusive Brand Collaborations","body_html":"\u003cp\u003eWelcome to the home of Blueline Surf \u0026amp; Paddle Co.’s exclusive, limited-edition partnership collections. We have teamed up with our favorite coastal, golf, and outdoor brands—\u003cb\u003eVineyard Vines, Johnnie-O, Free Fly, and Marsh Wear\u003c\/b\u003e—to design a premium line of custom apparel built specifically for the \u003cb\u003eJupiter lifestyle\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eFrom technical \u003cb\u003emen's sun shirts\u003c\/b\u003e and high-performance \u003cb\u003euv hooded shirts\u003c\/b\u003e built for long days on the Loxahatchee River, to sharp \u003cb\u003eperformance golf polos\u003c\/b\u003e and casual t-shirts ready for dinner by the Jupiter Lighthouse, these custom collaborations are available only through our Jupiter surf shop.\u003c\/p\u003e\n\u003cp\u003eExplore our individual brand collaboration gift guides below to find the perfect style for your next launch or a premium Father's Day gift.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eShop the collections online or select Free In-Store Pickup at our Jupiter, Florida location.\u003c\/i\u003e\u003c\/p\u003e","image":{"created_at":"2026-03-13T15:36:29-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427.jpg?v=1773430590"}},{"id":285020029006,"handle":"kids","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-10-07T11:58:54-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids Apparel","body_html":"\u003cp\u003eLet your little ones embrace the spirit of adventure with the Blueline Surf and Paddle Co. Kids Collection! Designed for active young explorers, our collection features fun and functional apparel perfect for days spent at the beach, in the water, or exploring the great outdoors. From vibrant swimwear and comfy t-shirts to durable shorts and sun-protective clothing, every piece is crafted from high-quality, kid-friendly materials that stand up to the rigors of play.\u003c\/p\u003e\n\u003cp\u003eWith playful designs and the signature Blueline logo, your kids will love sporting gear that celebrates the joy of the coastal lifestyle. Gear them up for endless summer adventures and watch them make memories in style! Shop our \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-t-shirts\" title=\"Blueline Kids T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-uv-sun-shirts\" title=\"Blueline UV Sun Shirts\"\u003eUV shirts\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-hats\" title=\"Blueline Kids Hats\"\u003eHats\u003c\/a\u003e here!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:58:53-04:00","alt":"Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210504_Panas-9848_13a0126f-990a-4601-b127-6d08a727e0da.jpg?v=1763589009"}},{"id":285019734094,"handle":"kids-t-shirts","updated_at":"2026-06-09T07:12:00-04:00","published_at":"2024-10-07T11:51:17-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids T-Shirts","body_html":"\u003cp\u003eGet your little ones ready for sun-filled adventures with Blueline Surf and Paddle Co.'s Kids' T-Shirts! Designed for comfort and fun, our t-shirts are perfect for everything from beach days to backyard play. Crafted from soft, breathable fabrics, these tees ensure your kids stay cool and comfy while they explore, surf, or paddle. Featuring playful designs and the iconic Blueline logo, each shirt reflects the spirit of outdoor fun and the vibrant coastal lifestyle of Jupiter, FL.\u003c\/p\u003e\n\u003cp\u003eAvailable in a variety of colors and styles, our kids' t-shirts make a perfect addition to any young adventurer's wardrobe. Dress them in style and let their imaginations run wild!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:51:16-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/230726_Panas-9800.jpg?v=1728316277"}},{"id":311534583886,"handle":"blueline-surf-paddle-x-vineyard-vines-collection","updated_at":"2026-06-17T11:23:55-04:00","published_at":"2026-06-17T11:22:48-04:00","sort_order":"most-relevant","template_suffix":"blueline-x-vineyard-vines","published_scope":"global","title":"Blueline Surf \u0026 Paddle x Vineyard Vines Collection","body_html":"\u003cp\u003eWelcome to the official home of the limited-edition \u003cstrong\u003eBlueline Surf \u0026amp; Paddle Co. x Vineyard Vines partnership\u003c\/strong\u003e. We have teamed up with one of America's premier coastal heritage brands to design a custom, exclusive line of premium retail apparel built specifically for the local \u003cstrong\u003eJupiter lifestyle\u003c\/strong\u003e. This collection merges Vineyard Vines' iconic, world-renowned comfort fabrics with the laid-back, authentic surf and paddleboard culture that defines \u003cstrong\u003eJupiter, Florida.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery single piece in this collaborative lineup is engineered to transition effortlessly from an early morning paddle past the historic \u003cstrong\u003eJupiter Inlet Lighthouse\u003c\/strong\u003e to a casual dinner on the water at Guanabanas. Crafted from breathable performance fibers and high-grade cotton blends, these garments ensure you stay cool, comfortable, and looking sharp beneath the intense South Florida sun. Because this is an exclusive, small-batch release, these co-branded items are available only through our physical \u003cstrong\u003eJupiter surf shop\u003c\/strong\u003e or our official online store. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003ePremium Coastal Men's Inventory \u0026amp; Performance Gear\u003c\/h2\u003e\n\u003cp\u003eTo help you navigate our exclusive collaboration, we have categorized the inventory into distinct apparel segments designed to meet your lifestyle needs—whether you are looking for top-tier sun protection out on the Atlantic ocean or a crisp, high-end look for the local golf course.\u003c\/p\u003e\n\u003ctable border=\"1\" cellpadding=\"8\" style=\"border-collapse: collapse; width: 100%; border-color: #d1d5db; font-family: Arial, sans-serif;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #f3f4f6; text-align: left;\"\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eApparel Category\u003c\/th\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eProduct Details \u0026amp; Material Specs\u003c\/th\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eBest For \/ Lifestyle Intent\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003eCustom Logo T-Shirts\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003e100% ultra-soft ring-spun cotton and lightweight premium blend t-shirts. Features the iconic Vineyard Vines Whale customized with exclusive Blueline custom surfboard artwork and Jupiter, FL local labeling.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eEveryday casual wear, beach days, boat launches, and relaxed coastal lifestyle outfitting.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9fafb;\"\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003ePerformance Golf Polos\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eMoisture-wicking, breathable synthetic stretch fabrics with built-in UV shirts properties and classic fold-over collars. Designed to resist odor and maintain structure in high South Florida humidity.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eHitting the links, afternoon business meetings, waterfront dinners, and Father's Day gifting.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003eLightweight Quarter-Zips\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003ePremium performance pullover quarter-zips featuring subtle co-branded embroidery. Offers flexible athletic sizing, moisture management, and light insulation.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eEarly morning boat cruises, sunset beach walks, offshore fishing layers, and cooler coastal evenings.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eFlexible Shopping \u0026amp; Local Jupiter Pickup Options\u003c\/h2\u003e\n\u003cp\u003eWe make it entirely frictionless for both local South Florida residents and out-of-town holiday shoppers to secure their limited gear before inventory runs out. For those shopping within Palm Beach County who want to skip shipping transit delays or avoid missing tight shipping deadlines, simply select \u003cstrong\u003eFree In-Store Pickup\u003c\/strong\u003e or \u003cstrong\u003eCurbside Pickup\u003c\/strong\u003e during online checkout. Our dedicated dock team will pack your exclusive apparel items right inside our physical retail warehouse, situated directly across from the iconic Guanabanas restaurant, ensuring your order is ready for immediate collection[cite: 153, 168]. Enjoy world-class shipping speeds or premium, face-to-face local service today!\u003c\/p\u003e","image":{"created_at":"2026-06-17T11:22:47-04:00","alt":null,"width":732,"height":1097,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vineyard-vines-blueline-storefront-lighthouse-tshirt-white-cap.jpg?v=1781709768"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7777497088078,"title":"JUP Trucker Hat – Burgundy","handle":"jup-trucker-hat-burgundy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShow your Jupiter pride with the JUP Trucker Hat in Burgundy. This bold, lightweight trucker features the iconic JUP front logo and breathable mesh back—perfect for beach days, boat runs, and everyday life around Jupiter, Florida. A local favorite and one of our top-selling JUP styles.\u003c\/p\u003e","published_at":"2025-12-06T14:37:58-05:00","created_at":"2025-12-03T06:42:50-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter"],"price":2799,"price_min":2799,"price_max":2799,"available":false,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202370437198,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150727","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"JUP Trucker Hat – Burgundy","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150727","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","options":["Title"],"media":[{"alt":"JUP burgundy trucker hat on dock by the water in Jupiter Florida","id":32087026171982,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShow your Jupiter pride with the JUP Trucker Hat in Burgundy. This bold, lightweight trucker features the iconic JUP front logo and breathable mesh back—perfect for beach days, boat runs, and everyday life around Jupiter, Florida. A local favorite and one of our top-selling JUP styles.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":309858041934,"handle":"surf-hats","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2026-06-03T10:05:26-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Surf Hats","body_html":"\u003cp data-start=\"581\" data-end=\"710\"\u003eFrom checking the morning surf to spending the afternoon at the beach, the right hat is essential for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"1114\"\u003eOur Surf Hat Collection features lightweight performance hats, rope hats, trucker hats, and coastal-inspired styles designed for surfing, beach days, boating, paddleboarding, travel, and everyday wear. Inspired by the laid-back lifestyle of Jupiter, Florida, these hats are built to keep you comfortable whether you're walking the beach, heading offshore, or grabbing a post-session drink with friends.\u003c\/p\u003e\n\u003cp data-start=\"1116\" data-end=\"1262\"\u003eFeaturing breathable materials, performance fabrics, and classic coastal designs, these are the hats you'll reach for every time you head outside.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1413\"\u003eWhether you call Jupiter home year-round or simply wish you did, our collection of surf hats brings a piece of the Florida lifestyle wherever you go.\u003c\/p\u003e","image":{"created_at":"2026-06-03T10:48:17-04:00","alt":"Three surfers carrying longboards along a Jupiter, Florida beach wearing Blueline Surf \u0026 Paddle surf hats on a sunny coastal morning.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-106.jpg?v=1780499485"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-06-18T07:12:53-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-06-17T09:51:07-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
{"item":{"id":7707751579726,"title":"111 Places in Palm Beach That You Must Not Miss – Local Guide Book","handle":"111-places-in-palm-beach-that-you-must-not-miss","description":"\u003cp data-start=\"292\" data-end=\"519\"\u003eDiscover Palm Beach County beyond the postcards. \u003cem data-start=\"341\" data-end=\"390\"\u003e111 Places in Palm Beach That You Must Not Miss\u003c\/em\u003e is a locally loved guide packed with hidden gems, classic spots, and off-the-radar favorites that even longtime locals overlook.\u003c\/p\u003e\n\u003cp data-start=\"521\" data-end=\"876\"\u003eFrom historic landmarks and coastal hideaways to old Florida icons and unexpected finds, this book is perfect for anyone who loves exploring Palm Beach County with curiosity and intention. Whether you’re new to the area, visiting, or a lifelong local, this guide delivers fresh perspective and real stories tied to the places that make Palm Beach special.\u003c\/p\u003e\n\u003cp data-start=\"878\" data-end=\"1003\"\u003eA great grab-and-go gift, coffee table book, or travel companion for anyone who lives, visits, or simply loves South Florida.\u003c\/p\u003e","published_at":"2025-09-18T08:47:53-04:00","created_at":"2025-09-18T08:47:17-04:00","vendor":"Simon \u0026 Schuster","type":"Home","tags":[],"price":2395,"price_min":2395,"price_max":2395,"available":true,"price_varies":false,"compare_at_price":2395,"compare_at_price_min":2395,"compare_at_price_max":2395,"compare_at_price_varies":false,"variants":[{"id":42917055037518,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000073695","requires_shipping":true,"taxable":true,"featured_image":{"id":35146448371790,"product_id":7707751579726,"position":1,"created_at":"2025-09-18T08:47:16-04:00","updated_at":"2025-12-18T13:57:34-05:00","alt":"Book titled “111 Places in Palm Beach That You Must Not Miss” displayed outdoors near the beach in Palm Beach County, Florida.","width":1125,"height":1455,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/111-places-in-palm-beach-book-local-guide.jpg?v=1766084254","variant_ids":[42917055037518]},"available":true,"name":"111 Places in Palm Beach That You Must Not Miss – Local Guide Book","public_title":null,"options":["Default Title"],"price":2395,"weight":0,"compare_at_price":2395,"inventory_management":"shopify","barcode":"210000073695","featured_media":{"alt":"Book titled “111 Places in Palm Beach That You Must Not Miss” displayed outdoors near the beach in Palm Beach County, Florida.","id":26566624280654,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1455,"width":1125,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/111-places-in-palm-beach-book-local-guide.jpg?v=1766084254"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/111-places-in-palm-beach-book-local-guide.jpg?v=1766084254"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/111-places-in-palm-beach-book-local-guide.jpg?v=1766084254","options":["Title"],"media":[{"alt":"Book titled “111 Places in Palm Beach That You Must Not Miss” displayed outdoors near the beach in Palm Beach County, Florida.","id":26566624280654,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1455,"width":1125,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/111-places-in-palm-beach-book-local-guide.jpg?v=1766084254"},"aspect_ratio":0.773,"height":1455,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/111-places-in-palm-beach-book-local-guide.jpg?v=1766084254","width":1125}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"292\" data-end=\"519\"\u003eDiscover Palm Beach County beyond the postcards. \u003cem data-start=\"341\" data-end=\"390\"\u003e111 Places in Palm Beach That You Must Not Miss\u003c\/em\u003e is a locally loved guide packed with hidden gems, classic spots, and off-the-radar favorites that even longtime locals overlook.\u003c\/p\u003e\n\u003cp data-start=\"521\" data-end=\"876\"\u003eFrom historic landmarks and coastal hideaways to old Florida icons and unexpected finds, this book is perfect for anyone who loves exploring Palm Beach County with curiosity and intention. Whether you’re new to the area, visiting, or a lifelong local, this guide delivers fresh perspective and real stories tied to the places that make Palm Beach special.\u003c\/p\u003e\n\u003cp data-start=\"878\" data-end=\"1003\"\u003eA great grab-and-go gift, coffee table book, or travel companion for anyone who lives, visits, or simply loves South Florida.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027879502,"handle":"accessories","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:22:14-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Accessories","body_html":"\u003cp\u003eElevate your coastal lifestyle with the Blueline Surf and Paddle Co. Accessories Collection! Designed for those who embrace the sun, sand, and sea, this collection features a variety of essentials to complement your adventures. From stylish drinkware that keeps your beverages cool during beach days to vibrant beach towels that make lounging by the shore a breeze, our accessories are crafted with both function and style in mind.\u003c\/p\u003e\n\u003cp\u003eExplore our selection of unique jewelry pieces that add a touch of seaside charm to any outfit, and discover home goods that bring a piece of the beach into your living space. Each item reflects the spirit of Jupiter, FL, making them perfect for gifting or adding to your own collection.\u003c\/p\u003e\n\u003cp\u003eWhether you’re heading to the beach, hosting a gathering, or simply enjoying a day at home, our accessories collection has everything you need to celebrate the coastal lifestyle. Dive in and find your new favorites today!\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220121_Panas-3796.jpg?v=1726068134"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":300461654094,"handle":"stocking-stuffers-gifts-under-30","updated_at":"2026-06-18T07:12:53-04:00","published_at":"2025-11-18T13:16:18-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gifts Under $30 – Stocking Stuffers | Blueline Coastal Gifts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"138\" data-end=\"215\"\u003eHoliday Shopping Made Easy – Surf-Inspired Gifts from Jupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur curated collection of \u003cstrong data-start=\"212\" data-end=\"253\"\u003estocking stuffers and gifts under $30\u003c\/strong\u003e is packed with Jupiter-inspired essentials, kid-approved favorites, and small-but-stoked items everyone will love.\u003c\/p\u003e","image":{"created_at":"2025-11-18T13:17:17-05:00","alt":"Christmas in paradise. Christmas tree on the beach with presents.","width":625,"height":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Race_the_Tide_Too_Banner_2_13c0b3ea-6a21-4c8a-8a5e-7f4d9f0e7310.png?v=1763589983"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":305423220814,"handle":"spring-break-gear-guide","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2026-03-10T12:50:23-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Spring Break Gear Guide","body_html":"\u003cp\u003eAll your must have products for Spring Break 2026 in one place. Gear up and start packing your bags today. \u003c\/p\u003e","image":{"created_at":"2026-03-10T14:21:48-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-123_1.jpg?v=1773166908"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-06-18T07:12:53-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-06-17T09:51:07-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
{"item":{"id":7777494106190,"title":"JUP Trucker Hat – Solid Coral","handle":"jup-trucker-hat-coral","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStand out in classic Jupiter style with the JUP Trucker Hat in Solid Coral. The bold JUP logo pops against the vibrant coral front, paired with a breathable mesh back for all-day comfort. A local favorite and perfect for beach days, boat trips, and repping JUP anywhere you go.\u003c\/p\u003e","published_at":"2025-12-06T14:50:32-05:00","created_at":"2025-12-03T06:42:06-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202366701646,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150726","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"JUP Trucker Hat – Solid Coral","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000150726","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","options":["Title"],"media":[{"alt":"JUP coral trucker hat on dock by the water in Jupiter Florida","id":32087666884686,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStand out in classic Jupiter style with the JUP Trucker Hat in Solid Coral. The bold JUP logo pops against the vibrant coral front, paired with a breathable mesh back for all-day comfort. A local favorite and perfect for beach days, boat trips, and repping JUP anywhere you go.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-06-13T07:11:55-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline JUP Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":309858041934,"handle":"surf-hats","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2026-06-03T10:05:26-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Surf Hats","body_html":"\u003cp data-start=\"581\" data-end=\"710\"\u003eFrom checking the morning surf to spending the afternoon at the beach, the right hat is essential for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"1114\"\u003eOur Surf Hat Collection features lightweight performance hats, rope hats, trucker hats, and coastal-inspired styles designed for surfing, beach days, boating, paddleboarding, travel, and everyday wear. Inspired by the laid-back lifestyle of Jupiter, Florida, these hats are built to keep you comfortable whether you're walking the beach, heading offshore, or grabbing a post-session drink with friends.\u003c\/p\u003e\n\u003cp data-start=\"1116\" data-end=\"1262\"\u003eFeaturing breathable materials, performance fabrics, and classic coastal designs, these are the hats you'll reach for every time you head outside.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1413\"\u003eWhether you call Jupiter home year-round or simply wish you did, our collection of surf hats brings a piece of the Florida lifestyle wherever you go.\u003c\/p\u003e","image":{"created_at":"2026-06-03T10:48:17-04:00","alt":"Three surfers carrying longboards along a Jupiter, Florida beach wearing Blueline Surf \u0026 Paddle surf hats on a sunny coastal morning.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-106.jpg?v=1780499485"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-06-17T09:51:07-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
{"item":{"id":7756740624462,"title":"Blueline Après Beach Foam Trucker Hat – Pink \/ Blue","handle":"blueline-apres-beach-foam-trucker-hat-pink-blue","description":"\u003cp data-start=\"418\" data-end=\"743\"\u003eBeach first, everything else later. The \u003cstrong data-start=\"458\" data-end=\"499\"\u003eBlueline Après Beach Foam Trucker Hat\u003c\/strong\u003e in Pink with Blue lettering is made for post-surf hangs, sunset drinks, and laid-back coastal days. Featuring a lightweight foam front, breathable mesh back, and adjustable snapback, this hat delivers all-day comfort with a bold, playful vibe.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"857\"\u003eA standout style that brings color, personality, and Blueline surf culture together in one easy-to-wear trucker.\u003c\/p\u003e\n\u003cp data-start=\"859\" data-end=\"870\"\u003e\u003cstrong data-start=\"859\" data-end=\"870\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"871\" data-end=\"1134\"\u003e\n\u003cli data-start=\"871\" data-end=\"897\"\u003e\n\u003cp data-start=\"873\" data-end=\"897\"\u003eFoam-front trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"898\" data-end=\"929\"\u003e\n\u003cp data-start=\"900\" data-end=\"929\"\u003e“Après Beach” front graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"930\" data-end=\"964\"\u003e\n\u003cp data-start=\"932\" data-end=\"964\"\u003ePink crown with blue lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"965\" data-end=\"989\"\u003e\n\u003cp data-start=\"967\" data-end=\"989\"\u003eBreathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"990\" data-end=\"1021\"\u003e\n\u003cp data-start=\"992\" data-end=\"1021\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1022\" data-end=\"1076\"\u003e\n\u003cp data-start=\"1024\" data-end=\"1076\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1077\" data-end=\"1134\"\u003e\n\u003cp data-start=\"1079\" data-end=\"1134\"\u003eIdeal for beach days, boat days, and après-surf hangs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-11-12T09:38:16-05:00","created_at":"2025-11-07T06:24:10-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":[],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":2495,"compare_at_price_min":2495,"compare_at_price_max":2495,"compare_at_price_varies":false,"variants":[{"id":43114028236878,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000149843","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Après Beach Foam Trucker Hat – Pink \/ Blue","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2495,"inventory_management":"shopify","barcode":"210000149843","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0581.jpg?v=1781790076"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0581.jpg?v=1781790076","options":["Title"],"media":[{"alt":null,"id":38512468525134,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0581.jpg?v=1781790076"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0581.jpg?v=1781790076","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"418\" data-end=\"743\"\u003eBeach first, everything else later. The \u003cstrong data-start=\"458\" data-end=\"499\"\u003eBlueline Après Beach Foam Trucker Hat\u003c\/strong\u003e in Pink with Blue lettering is made for post-surf hangs, sunset drinks, and laid-back coastal days. Featuring a lightweight foam front, breathable mesh back, and adjustable snapback, this hat delivers all-day comfort with a bold, playful vibe.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"857\"\u003eA standout style that brings color, personality, and Blueline surf culture together in one easy-to-wear trucker.\u003c\/p\u003e\n\u003cp data-start=\"859\" data-end=\"870\"\u003e\u003cstrong data-start=\"859\" data-end=\"870\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"871\" data-end=\"1134\"\u003e\n\u003cli data-start=\"871\" data-end=\"897\"\u003e\n\u003cp data-start=\"873\" data-end=\"897\"\u003eFoam-front trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"898\" data-end=\"929\"\u003e\n\u003cp data-start=\"900\" data-end=\"929\"\u003e“Après Beach” front graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"930\" data-end=\"964\"\u003e\n\u003cp data-start=\"932\" data-end=\"964\"\u003ePink crown with blue lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"965\" data-end=\"989\"\u003e\n\u003cp data-start=\"967\" data-end=\"989\"\u003eBreathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"990\" data-end=\"1021\"\u003e\n\u003cp data-start=\"992\" data-end=\"1021\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1022\" data-end=\"1076\"\u003e\n\u003cp data-start=\"1024\" data-end=\"1076\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1077\" data-end=\"1134\"\u003e\n\u003cp data-start=\"1079\" data-end=\"1134\"\u003eIdeal for beach days, boat days, and après-surf hangs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-06-13T07:11:55-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline JUP Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":303941779534,"handle":"valentines-day-gifts-for-her","updated_at":"2026-06-18T07:12:53-04:00","published_at":"2026-02-03T10:40:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Valentines Day Gifts for Her","body_html":"\u003ch3 data-start=\"251\" data-end=\"284\"\u003eValentine’s Day Gifts for Her\u003c\/h3\u003e\n\u003cp data-start=\"285\" data-end=\"474\"\u003eEasy, thoughtful, and full of coastal charm. Our \u003cstrong data-start=\"334\" data-end=\"367\"\u003eValentine’s Day Gifts for Her\u003c\/strong\u003e collection is curated for beach lovers, surfers, paddlers, and women who feel most at home near the water.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"703\"\u003eFrom cozy hoodies and cropped tees to lightweight layers and everyday essentials, these gifts are made for sunrise beach walks, salty afternoons, and laid-back Jupiter living. Pieces she’ll reach for long after Valentine’s Day.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"744\"\u003eBecause the best gifts feel effortless.\u003c\/p\u003e","image":{"created_at":"2026-02-03T10:44:44-05:00","alt":"Women carrying surfboards while crossing a road on a sunny coastal day","width":5428,"height":3619,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/IMG_1640.jpg?v=1770762694"}}]}
{"item":{"id":7777506918478,"title":"JUP Trucker Hat – Olive\/Camo","handle":"jup-trucker-hat-olive-camo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRep your Jupiter pride with the JUP Trucker Hat in Olive\/Camo. This hat blends a bold JUP front patch with a rugged camo bill, giving you a true Florida-outdoors look. Lightweight, breathable, and built for everyday wear—from paddle sessions on the Loxahatchee to afternoons in town.\u003cbr data-start=\"649\" data-end=\"652\"\u003eA local favorite and a must-have for anyone who calls Jupiter home.\u003c\/p\u003e","published_at":"2025-12-06T14:32:13-05:00","created_at":"2025-12-03T06:45:14-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["camo","Foam Hat","Hat","Jup","Jupiter","jupiter surf shop","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":2499,"compare_at_price_min":2499,"compare_at_price_max":2499,"compare_at_price_varies":false,"variants":[{"id":43202386526286,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150730","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Olive\/Camo","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2499,"inventory_management":"shopify","barcode":"210000150730","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0886.jpg?v=1777731541"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0886.jpg?v=1777731541","options":["Title"],"media":[{"alt":null,"id":37602520596558,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0886.jpg?v=1777731541"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0886.jpg?v=1777731541","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRep your Jupiter pride with the JUP Trucker Hat in Olive\/Camo. This hat blends a bold JUP front patch with a rugged camo bill, giving you a true Florida-outdoors look. Lightweight, breathable, and built for everyday wear—from paddle sessions on the Loxahatchee to afternoons in town.\u003cbr data-start=\"649\" data-end=\"652\"\u003eA local favorite and a must-have for anyone who calls Jupiter home.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":307666714702,"handle":"jup-trucker-hats-surf-style","updated_at":"2026-06-13T07:11:55-04:00","published_at":"2026-04-15T16:27:16-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline JUP Trucker Hats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur signature JUP trucker hats are a staple of the Jupiter lifestyle. Designed with breathable mesh backs and durable foam fronts, these hats are built to survive the boat, the beach, and the breeze. From vintage corduroy script hats to our classic rope hats, find the perfect fit to represent your local pride.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:27:14-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-170_1.jpg?v=1776284836"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":309858041934,"handle":"surf-hats","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2026-06-03T10:05:26-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Surf Hats","body_html":"\u003cp data-start=\"581\" data-end=\"710\"\u003eFrom checking the morning surf to spending the afternoon at the beach, the right hat is essential for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"1114\"\u003eOur Surf Hat Collection features lightweight performance hats, rope hats, trucker hats, and coastal-inspired styles designed for surfing, beach days, boating, paddleboarding, travel, and everyday wear. Inspired by the laid-back lifestyle of Jupiter, Florida, these hats are built to keep you comfortable whether you're walking the beach, heading offshore, or grabbing a post-session drink with friends.\u003c\/p\u003e\n\u003cp data-start=\"1116\" data-end=\"1262\"\u003eFeaturing breathable materials, performance fabrics, and classic coastal designs, these are the hats you'll reach for every time you head outside.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1413\"\u003eWhether you call Jupiter home year-round or simply wish you did, our collection of surf hats brings a piece of the Florida lifestyle wherever you go.\u003c\/p\u003e","image":{"created_at":"2026-06-03T10:48:17-04:00","alt":"Three surfers carrying longboards along a Jupiter, Florida beach wearing Blueline Surf \u0026 Paddle surf hats on a sunny coastal morning.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-106.jpg?v=1780499485"}}]}
{"item":{"id":7700474724430,"title":"Otto JUP Hat White \/ Navy","handle":"otto-jup-hat-white-black","description":"\u003cp data-start=\"207\" data-end=\"551\"\u003eJUP Hat!\u003cbr\u003e\u003cbr\u003eThe Blueline JUP Foam Trucker Hat is a classic Otto snapback with a bold “JUP” front logo and Blueline Surf detail. Featuring a high-profile foam front, mesh backing for breathability, and adjustable snap closure, this trucker is perfect for boat days, paddle sessions, or just keeping the Florida sun off your face.\u003c\/p\u003e\n\u003cul data-start=\"553\" data-end=\"762\"\u003e\n\u003cli data-start=\"553\" data-end=\"584\"\u003e\n\u003cp data-start=\"555\" data-end=\"584\"\u003eOtto brand foam trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"585\" data-end=\"629\"\u003e\n\u003cp data-start=\"587\" data-end=\"629\"\u003eWhite with navy “JUP” Blueline Surf logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"630\" data-end=\"657\"\u003e\n\u003cp data-start=\"632\" data-end=\"657\"\u003eAdjustable snapback fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"658\" data-end=\"695\"\u003e\n\u003cp data-start=\"660\" data-end=\"695\"\u003eLightweight, breathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"696\" data-end=\"762\"\u003e\n\u003cp data-start=\"698\" data-end=\"762\"\u003ePerfect for beach, boat, and everyday wear in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"764\" data-end=\"859\"\u003eGrab yours at Blueline Surf \u0026amp; Paddle — the Palm Beaches’ favorite surf and lifestyle shop.\u003c\/p\u003e","published_at":"2025-09-12T11:37:04-04:00","created_at":"2025-09-10T09:14:27-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Snap Back","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":false,"price_varies":false,"compare_at_price":2499,"compare_at_price_min":2499,"compare_at_price_max":2499,"compare_at_price_varies":false,"variants":[{"id":42885978587214,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147932","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Otto JUP Hat White \/ Navy","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2499,"inventory_management":"shopify","barcode":"210000147932","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-foam-trucker-hat-jupiter-fl.jpg?v=1757798005"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-foam-trucker-hat-jupiter-fl.jpg?v=1757798005","options":["Title"],"media":[{"alt":"Blueline Surf JUP Foam Trucker Hat – white Otto snapback with navy JUP logo and mesh back, surf lifestyle cap from Jupiter, Florida.","id":26525775626318,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-foam-trucker-hat-jupiter-fl.jpg?v=1757798005"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-foam-trucker-hat-jupiter-fl.jpg?v=1757798005","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"207\" data-end=\"551\"\u003eJUP Hat!\u003cbr\u003e\u003cbr\u003eThe Blueline JUP Foam Trucker Hat is a classic Otto snapback with a bold “JUP” front logo and Blueline Surf detail. Featuring a high-profile foam front, mesh backing for breathability, and adjustable snap closure, this trucker is perfect for boat days, paddle sessions, or just keeping the Florida sun off your face.\u003c\/p\u003e\n\u003cul data-start=\"553\" data-end=\"762\"\u003e\n\u003cli data-start=\"553\" data-end=\"584\"\u003e\n\u003cp data-start=\"555\" data-end=\"584\"\u003eOtto brand foam trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"585\" data-end=\"629\"\u003e\n\u003cp data-start=\"587\" data-end=\"629\"\u003eWhite with navy “JUP” Blueline Surf logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"630\" data-end=\"657\"\u003e\n\u003cp data-start=\"632\" data-end=\"657\"\u003eAdjustable snapback fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"658\" data-end=\"695\"\u003e\n\u003cp data-start=\"660\" data-end=\"695\"\u003eLightweight, breathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"696\" data-end=\"762\"\u003e\n\u003cp data-start=\"698\" data-end=\"762\"\u003ePerfect for beach, boat, and everyday wear in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"764\" data-end=\"859\"\u003eGrab yours at Blueline Surf \u0026amp; Paddle — the Palm Beaches’ favorite surf and lifestyle shop.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7699272761422,"title":"JUP Cotton Twill Hat Stone \/ Stone \/ Birch","handle":"jup-cotton-twill-hat-stone-stone-birch","description":null,"published_at":"2025-09-08T10:00:36-04:00","created_at":"2025-09-08T09:56:16-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879547572302,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147172","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"JUP Cotton Twill Hat Stone \/ Stone \/ Birch","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147172","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0118.jpg?v=1757339994"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0118.jpg?v=1757339994","options":["Title"],"media":[{"alt":null,"id":26486989488206,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0118.jpg?v=1757339994"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0118.jpg?v=1757339994","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-06-17T14:27:50-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-06-17T09:51:07-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
{"item":{"id":7697852268622,"title":"Jupiter Lite TriTech Visor Navy","handle":"jupiter-lite-tritech-visor-navy","description":null,"published_at":"2025-09-05T15:20:27-04:00","created_at":"2025-09-05T14:23:25-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Visors","tags":["hat","ladies","mens","visor"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870819749966,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147180","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jupiter Lite TriTech Visor Navy","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147180","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0053_2f3e8231-cb1c-447e-baad-406566df5b69.jpg?v=1757100009"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0053_2f3e8231-cb1c-447e-baad-406566df5b69.jpg?v=1757100009","options":["Title"],"media":[{"alt":null,"id":26474017914958,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0053_2f3e8231-cb1c-447e-baad-406566df5b69.jpg?v=1757100009"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0053_2f3e8231-cb1c-447e-baad-406566df5b69.jpg?v=1757100009","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7697852235854,"title":"Jupiter Lite TriTech Visor White","handle":"jupiter-lite-tritech-visor-white","description":null,"published_at":"2025-09-05T15:15:42-04:00","created_at":"2025-09-05T14:23:22-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Visors","tags":["hat","ladies","mens","visor"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870819717198,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147179","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jupiter Lite TriTech Visor White","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147179","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0045.jpg?v=1757099709"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0045.jpg?v=1757099709","options":["Title"],"media":[{"alt":null,"id":26474009526350,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0045.jpg?v=1757099709"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0045.jpg?v=1757099709","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7697852203086,"title":"Jupiter Lite TriTech Visor Quarry","handle":"jupiter-lite-tritech-visor-quarry","description":null,"published_at":"2025-09-05T14:29:03-04:00","created_at":"2025-09-05T14:23:19-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Visors","tags":["hat","ladies","mens","visor"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870819684430,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147181","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jupiter Lite TriTech Visor Quarry","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147181","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0051.jpg?v=1757099514"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0051.jpg?v=1757099514","options":["Title"],"media":[{"alt":null,"id":26474005233742,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0051.jpg?v=1757099514"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0051.jpg?v=1757099514","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7695566078030,"title":"OC Jupiter Sweatshirt","handle":"oc-jupiter-sweatshirt","description":null,"published_at":"2025-09-03T10:49:00-04:00","created_at":"2025-09-03T10:43:34-04:00","vendor":"Oat Collective","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":5500,"price_min":5500,"price_max":5500,"available":true,"price_varies":false,"compare_at_price":5500,"compare_at_price_min":5500,"compare_at_price_max":5500,"compare_at_price_varies":false,"variants":[{"id":42857387262030,"title":"Forest Green \/ S","option1":"Forest Green","option2":"S","option3":null,"sku":"210000147364","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Sweatshirt - Forest Green \/ S","public_title":"Forest Green \/ S","options":["Forest Green","S"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147364","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42857387294798,"title":"Forest Green \/ M","option1":"Forest Green","option2":"M","option3":null,"sku":"210000147365","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt - Forest Green \/ M","public_title":"Forest Green \/ M","options":["Forest Green","M"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147365","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42857387327566,"title":"Forest Green \/ L","option1":"Forest Green","option2":"L","option3":null,"sku":"210000147366","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Sweatshirt - Forest Green \/ L","public_title":"Forest Green \/ L","options":["Forest Green","L"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147366","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42857387360334,"title":"Forest Green \/ XL","option1":"Forest Green","option2":"XL","option3":null,"sku":"210000147367","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Sweatshirt - Forest Green \/ XL","public_title":"Forest Green \/ XL","options":["Forest Green","XL"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147367","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qast8wnip5satmbmz178.png?v=1756910938","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Sweatshirt_Forest_Green.webp?v=1757335157"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938","options":["Color","Size"],"media":[{"alt":null,"id":26457059360846,"position":1,"preview_image":{"aspect_ratio":0.75,"height":4032,"width":3024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938"},"aspect_ratio":0.75,"height":4032,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938","width":3024},{"alt":null,"id":26457053429838,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qast8wnip5satmbmz178.png?v=1756910938"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qast8wnip5satmbmz178.png?v=1756910938","width":1080},{"alt":null,"id":26486834102350,"position":3,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Sweatshirt_Forest_Green.webp?v=1757335157"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Sweatshirt_Forest_Green.webp?v=1757335157","width":1296}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Color","position":1,"values":["Forest Green"]},{"name":"Size","position":2,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027977806,"handle":"womens","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2026-06-17T14:10:12-04:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-06-17T09:51:07-04:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
{"item":{"id":7676768321614,"title":"Yain’t Local Blueline Collab T-Shirt","handle":"yaint-local-blueline-collab-t-shirt","description":"\u003cp data-start=\"491\" data-end=\"723\"\u003eThe \u003cstrong data-start=\"495\" data-end=\"535\"\u003eYain’t Local Blueline Collab T-Shirt\u003c\/strong\u003e is for those who get it. Inspired by the tongue-in-cheek phrase that locals love and outsiders question, this tee leans into Florida pride with a sense of humor only Jupiter can pull off.\u003c\/p\u003e\n\u003cp data-start=\"725\" data-end=\"1018\"\u003ePrinted on an Ice Blue tee, the back graphic features bold lettering with Blueline’s classic logo, delivering a laid-back coastal look that doesn’t take itself too seriously. Whether you’re born and raised or just bold enough to wear it, this shirt makes a statement without explaining itself.\u003c\/p\u003e\n\u003cp data-start=\"1020\" data-end=\"1151\"\u003eDesigned for everyday comfort and local attitude, this collab t-shirt is part surf culture, part inside joke, and 100 percent Blueline.\u003c\/p\u003e\n\u003ch2 data-start=\"1158\" data-end=\"1176\"\u003e\u003cstrong data-start=\"1161\" data-end=\"1176\"\u003eKey Details\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1177\" data-end=\"1381\"\u003e\n\u003cli data-start=\"1177\" data-end=\"1215\"\u003e\n\u003cp data-start=\"1179\" data-end=\"1215\"\u003eSoft, comfortable everyday t-shirt\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1238\" data-end=\"1278\"\u003e\n\u003cp data-start=\"1240\" data-end=\"1278\"\u003eBold back graphic with Blueline logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1279\" data-end=\"1326\"\u003e\n\u003cp data-start=\"1281\" data-end=\"1326\"\u003eLocal Jupiter-inspired collaboration design\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-08-13T13:54:44-04:00","created_at":"2025-08-12T20:24:18-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - 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L","public_title":"L","options":["L"],"price":3295,"weight":0,"compare_at_price":3295,"inventory_management":"shopify","barcode":"210000125170","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42777931251790,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000125169","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Yain’t Local Blueline Collab T-Shirt - XL","public_title":"XL","options":["XL"],"price":3295,"weight":0,"compare_at_price":3295,"inventory_management":"shopify","barcode":"210000125169","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/light_blue_t-shirt_with_Jupiter_Sucks_Yain_t_Local.png?v=1765841491","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Yain_t_Local_graphic_and_Blueline_logo.png?v=1765841515","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Sucks_Yain_t_Local_Blueline_T-shirt_at_Guanabanas.jpg?v=1765841556"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/light_blue_t-shirt_with_Jupiter_Sucks_Yain_t_Local.png?v=1765841491","options":["Size"],"media":[{"alt":"Person wearing a light blue t-shirt with Jupiter Sucks Yain't Local on the left chest, on a white background","id":26324852375630,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/light_blue_t-shirt_with_Jupiter_Sucks_Yain_t_Local.png?v=1765841491"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/light_blue_t-shirt_with_Jupiter_Sucks_Yain_t_Local.png?v=1765841491","width":1080},{"alt":"Back view of a person wearing an ice blue Blueline t-shirt with “Yain’t Local” graphic and Blueline logo printed on the back.","id":26324852441166,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Yain_t_Local_graphic_and_Blueline_logo.png?v=1765841515"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Yain_t_Local_graphic_and_Blueline_logo.png?v=1765841515","width":1080},{"alt":"Jupiter Sucks Yain't Local Blueline T-shirt at Guanabanas","id":26324852473934,"position":3,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Sucks_Yain_t_Local_Blueline_T-shirt_at_Guanabanas.jpg?v=1765841556"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Sucks_Yain_t_Local_Blueline_T-shirt_at_Guanabanas.jpg?v=1765841556","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"491\" data-end=\"723\"\u003eThe \u003cstrong data-start=\"495\" data-end=\"535\"\u003eYain’t Local Blueline Collab T-Shirt\u003c\/strong\u003e is for those who get it. Inspired by the tongue-in-cheek phrase that locals love and outsiders question, this tee leans into Florida pride with a sense of humor only Jupiter can pull off.\u003c\/p\u003e\n\u003cp data-start=\"725\" data-end=\"1018\"\u003ePrinted on an Ice Blue tee, the back graphic features bold lettering with Blueline’s classic logo, delivering a laid-back coastal look that doesn’t take itself too seriously. Whether you’re born and raised or just bold enough to wear it, this shirt makes a statement without explaining itself.\u003c\/p\u003e\n\u003cp data-start=\"1020\" data-end=\"1151\"\u003eDesigned for everyday comfort and local attitude, this collab t-shirt is part surf culture, part inside joke, and 100 percent Blueline.\u003c\/p\u003e\n\u003ch2 data-start=\"1158\" data-end=\"1176\"\u003e\u003cstrong data-start=\"1161\" data-end=\"1176\"\u003eKey Details\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1177\" data-end=\"1381\"\u003e\n\u003cli data-start=\"1177\" data-end=\"1215\"\u003e\n\u003cp data-start=\"1179\" data-end=\"1215\"\u003eSoft, comfortable everyday t-shirt\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1238\" data-end=\"1278\"\u003e\n\u003cp data-start=\"1240\" data-end=\"1278\"\u003eBold back graphic with Blueline logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1279\" data-end=\"1326\"\u003e\n\u003cp data-start=\"1281\" data-end=\"1326\"\u003eLocal Jupiter-inspired collaboration design\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"t-shirts","published_scope":"global","title":"Blueline Men’s T-Shirts","body_html":"\u003cp data-start=\"582\" data-end=\"808\"\u003eBlueline Men’s T-Shirts are designed in Jupiter, Florida for beach days, boat days, and everything in between. Built for the South Florida lifestyle, our tees are made for comfort in heat, humidity, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1065\"\u003eAs a locally owned surf shop in Jupiter, we create original designs inspired by paddleboarding, fishing, and life along the intracoastal. Whether you're heading to the inlet or relaxing near the Jupiter Lighthouse, these shirts are built to move with you.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1236\"\u003eLooking for sun protection? Explore our \u003ca href=\"\/collections\/mens-uv-sun-shirts\" title=\"Men’s UV Sun Shirts\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1130\"\u003eMen’s UV Sun Shirts\u003c\/strong\u003e\u003c\/a\u003e. Need something for cooler mornings? Check out our \u003ca href=\"\/collections\/mens-hoodies\" title=\"Men's Hoodies\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1199\"\u003eMen’s Hoodies\u003c\/strong\u003e\u003c\/a\u003e. Top it off with a \u003ca href=\"\/collections\/hats\" title=\"Blueline Hat\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1235\"\u003eBlueline Hat\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7598437531726,"title":"Blueline Jupiter Lite UV Hat Navy \/ Navy","handle":"blueline-jupiter-lite-uv-hat-navy-navy","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003eBlueline Jupiter Lite UV Hat Navy \/ Navy\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e","published_at":"2025-04-09T12:01:20-04:00","created_at":"2025-04-09T12:01:20-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42375485096014,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000139907","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Jupiter Lite UV Hat Navy \/ Navy","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000139907","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06108.jpg?v=1753276364"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06108.jpg?v=1753276364","options":["Title"],"media":[{"alt":null,"id":25742073200718,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06108.jpg?v=1753276364"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06108.jpg?v=1753276364","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003eBlueline Jupiter Lite UV Hat Navy \/ Navy\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2026-06-17T09:47:35-04:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":300418728014,"handle":"mens-gift-guide","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-11-17T11:09:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGifts inspired by life on the water. Our Men’s Gift Guide brings together surf-ready apparel, fishing essentials, and everyday coastal gear, handpicked from our Jupiter surf shop. Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7559592280142,"title":"Blueline JUPITER Towel – Navy","handle":"blueline-jupiter-towel-navy","description":"\u003cp data-start=\"236\" data-end=\"595\"\u003eBring Jupiter with you wherever the water takes you. The \u003cstrong data-start=\"293\" data-end=\"319\"\u003eBlueline JUPITER Towel\u003c\/strong\u003e is a bold, oversized beach towel designed for long days on the sand, boat rides, and post-surf hangs. Featuring \u003cstrong data-start=\"432\" data-end=\"443\"\u003eJUPITER\u003c\/strong\u003e front and center with \u003cstrong data-start=\"466\" data-end=\"505\"\u003eBlueline Surf \u0026amp; Paddle Co. branding\u003c\/strong\u003e, this towel reps local pride in a deep navy color that feels classic, clean, and coastal.\u003c\/p\u003e\n\u003cp data-start=\"597\" data-end=\"860\"\u003eSoft, absorbent, and generously sized, it’s perfect for drying off after a swim, laying out at the beach, or wrapping up after a paddle session. Whether you’re at the inlet, the sandbar, or traveling far from home, this towel lets everyone know where you’re from.\u003c\/p\u003e\n\u003cp data-start=\"862\" data-end=\"957\"\u003eBuilt for beach days, boat days, and everything in between. Life really is better on the water.\u003c\/p\u003e\n\u003ch2 data-start=\"964\" data-end=\"1009\"\u003e\u003cstrong data-start=\"967\" data-end=\"1009\"\u003eKey Features (Optional Bullet Section)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1010\" data-end=\"1312\"\u003e\n\u003cli data-start=\"1010\" data-end=\"1060\"\u003e\n\u003cp data-start=\"1012\" data-end=\"1060\"\u003eOversized beach towel for comfort and coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1061\" data-end=\"1122\"\u003e\n\u003cp data-start=\"1063\" data-end=\"1122\"\u003eSoft, absorbent fabric ideal for ocean, pool, or boat use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1123\" data-end=\"1192\"\u003e\n\u003cp data-start=\"1125\" data-end=\"1192\"\u003eBold \u003cstrong data-start=\"1130\" data-end=\"1141\"\u003eJUPITER\u003c\/strong\u003e graphic with Blueline Surf \u0026amp; Paddle Co. branding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1193\" data-end=\"1243\"\u003e\n\u003cp data-start=\"1195\" data-end=\"1243\"\u003eClassic navy colorway that hides wear and sand\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1244\" data-end=\"1312\"\u003e\n\u003cp data-start=\"1246\" data-end=\"1312\"\u003eDesigned for beach, boating, travel, and everyday coastal living\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-08-07T12:19:18-04:00","created_at":"2025-02-10T09:45:50-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Towels","tags":["Blueline Surf + Paddle Co.","lightspeed","test"],"price":3800,"price_min":3800,"price_max":3800,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42224201924686,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000123010","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blueline JUPITER Towel – Navy","public_title":null,"options":["Default Title"],"price":3800,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000123010","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-navy-beach-towel.jpg?v=1766093400","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/h8nize214a1odnnd73rd.png?v=1766157121"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-navy-beach-towel.jpg?v=1766093400","options":["Title"],"media":[{"alt":"Person holding a navy Blueline Jupiter beach towel at the water’s edge with Jupiter text visible across the towel.","id":25507733635150,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1365,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-navy-beach-towel.jpg?v=1766093400"},"aspect_ratio":1.0,"height":1365,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jupiter-navy-beach-towel.jpg?v=1766093400","width":1365},{"alt":null,"id":33700072751182,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/h8nize214a1odnnd73rd.png?v=1766157121"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/h8nize214a1odnnd73rd.png?v=1766157121","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"236\" data-end=\"595\"\u003eBring Jupiter with you wherever the water takes you. The \u003cstrong data-start=\"293\" data-end=\"319\"\u003eBlueline JUPITER Towel\u003c\/strong\u003e is a bold, oversized beach towel designed for long days on the sand, boat rides, and post-surf hangs. Featuring \u003cstrong data-start=\"432\" data-end=\"443\"\u003eJUPITER\u003c\/strong\u003e front and center with \u003cstrong data-start=\"466\" data-end=\"505\"\u003eBlueline Surf \u0026amp; Paddle Co. branding\u003c\/strong\u003e, this towel reps local pride in a deep navy color that feels classic, clean, and coastal.\u003c\/p\u003e\n\u003cp data-start=\"597\" data-end=\"860\"\u003eSoft, absorbent, and generously sized, it’s perfect for drying off after a swim, laying out at the beach, or wrapping up after a paddle session. Whether you’re at the inlet, the sandbar, or traveling far from home, this towel lets everyone know where you’re from.\u003c\/p\u003e\n\u003cp data-start=\"862\" data-end=\"957\"\u003eBuilt for beach days, boat days, and everything in between. Life really is better on the water.\u003c\/p\u003e\n\u003ch2 data-start=\"964\" data-end=\"1009\"\u003e\u003cstrong data-start=\"967\" data-end=\"1009\"\u003eKey Features (Optional Bullet Section)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1010\" data-end=\"1312\"\u003e\n\u003cli data-start=\"1010\" data-end=\"1060\"\u003e\n\u003cp data-start=\"1012\" data-end=\"1060\"\u003eOversized beach towel for comfort and coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1061\" data-end=\"1122\"\u003e\n\u003cp data-start=\"1063\" data-end=\"1122\"\u003eSoft, absorbent fabric ideal for ocean, pool, or boat use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1123\" data-end=\"1192\"\u003e\n\u003cp data-start=\"1125\" data-end=\"1192\"\u003eBold \u003cstrong data-start=\"1130\" data-end=\"1141\"\u003eJUPITER\u003c\/strong\u003e graphic with Blueline Surf \u0026amp; Paddle Co. branding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1193\" data-end=\"1243\"\u003e\n\u003cp data-start=\"1195\" data-end=\"1243\"\u003eClassic navy colorway that hides wear and sand\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1244\" data-end=\"1312\"\u003e\n\u003cp data-start=\"1246\" data-end=\"1312\"\u003eDesigned for beach, boating, travel, and everyday coastal living\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027879502,"handle":"accessories","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:22:14-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Accessories","body_html":"\u003cp\u003eElevate your coastal lifestyle with the Blueline Surf and Paddle Co. Accessories Collection! Designed for those who embrace the sun, sand, and sea, this collection features a variety of essentials to complement your adventures. From stylish drinkware that keeps your beverages cool during beach days to vibrant beach towels that make lounging by the shore a breeze, our accessories are crafted with both function and style in mind.\u003c\/p\u003e\n\u003cp\u003eExplore our selection of unique jewelry pieces that add a touch of seaside charm to any outfit, and discover home goods that bring a piece of the beach into your living space. Each item reflects the spirit of Jupiter, FL, making them perfect for gifting or adding to your own collection.\u003c\/p\u003e\n\u003cp\u003eWhether you’re heading to the beach, hosting a gathering, or simply enjoying a day at home, our accessories collection has everything you need to celebrate the coastal lifestyle. Dive in and find your new favorites today!\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220121_Panas-3796.jpg?v=1726068134"}},{"id":285020094542,"handle":"beach-towels","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-10-07T12:00:38-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Beach Towels","body_html":"\u003cp\u003eEmbrace the sun and sand with the Blueline Surf and Paddle Co. Beach Towels Collection! Perfect for beach days, pool parties, or picnics in the park, our beach towels are designed for ultimate comfort and style. Made from soft, absorbent fabrics, each towel is large enough to wrap around you after a refreshing swim or lay out on the sand for a relaxing day under the sun.\u003c\/p\u003e\n\u003cp\u003eFeaturing vibrant colors and eye-catching designs that reflect the coastal lifestyle of Jupiter, FL, our beach towels are not just functional but also a fun accessory for any outing. Lightweight and easy to pack, they're perfect for taking along on all your adventures, whether you're heading to the beach or lounging in your backyard.\u003c\/p\u003e\n\u003cp\u003eGet ready for your next summer escape with our beach towels that combine quality, style, and practicality. Dive into the Blueline experience and make every day a beach day!\u003c\/p\u003e","image":{"created_at":"2024-10-07T12:00:37-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220121_Panas-3796_0a2b12e1-34c4-45fe-9320-d6a542855ab6.jpg?v=1728316837"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":290497396814,"handle":"spring-break-collection","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-03-03T13:40:55-05:00","sort_order":"created-desc","template_suffix":"spring-break-25","published_scope":"global","title":"Spring Break Guide","body_html":"","image":{"created_at":"2025-03-03T13:42:41-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-123.jpg?v=1741027361"}}]}
{"item":{"id":7497924640846,"title":"Jupiter Lighthouse Slate\/Navy HC SC","handle":"jupiter-lighthouse-slate-navy-hc-sc","description":"Jupiter Lighthouse Slate\/Navy HC SC","published_at":"2024-11-09T14:57:16-05:00","created_at":"2024-11-03T20:26:33-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41984852721742,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000131710","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Jupiter Lighthouse Slate\/Navy HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000131710","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_260.jpg?v=1731418363","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qejlc2ycth6nobknussy.png?v=1730683595","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pqlomyl0g4fhraojwu3o.png?v=1730683595","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pqlomyl0g4fhraojwu3o_0a24af40-07fb-4ad3-acbe-693333a5fad7.png?v=1764765186","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qejlc2ycth6nobknussy_a77d40f5-c82e-455c-b4d7-d9e5f7aa6f52.png?v=1764765186"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_260.jpg?v=1731418363","options":["Title"],"media":[{"alt":null,"id":25036342132814,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_260.jpg?v=1731418363"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_260.jpg?v=1731418363","width":2048},{"alt":"Jupiter Lighthouse Slate\/Navy HC SC","id":24981912158286,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qejlc2ycth6nobknussy.png?v=1730683595"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qejlc2ycth6nobknussy.png?v=1730683595","width":300},{"alt":"Jupiter Lighthouse Slate\/Navy HC SC","id":24981912125518,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pqlomyl0g4fhraojwu3o.png?v=1730683595"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pqlomyl0g4fhraojwu3o.png?v=1730683595","width":300},{"alt":null,"id":31682651488334,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pqlomyl0g4fhraojwu3o_0a24af40-07fb-4ad3-acbe-693333a5fad7.png?v=1764765186"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/pqlomyl0g4fhraojwu3o_0a24af40-07fb-4ad3-acbe-693333a5fad7.png?v=1764765186","width":1080},{"alt":null,"id":31682651553870,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qejlc2ycth6nobknussy_a77d40f5-c82e-455c-b4d7-d9e5f7aa6f52.png?v=1764765186"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qejlc2ycth6nobknussy_a77d40f5-c82e-455c-b4d7-d9e5f7aa6f52.png?v=1764765186","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"Jupiter Lighthouse Slate\/Navy HC SC"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7493973114958,"title":"Jupiter Lighthouse All Seafoam HC SC","handle":"jupiter-lighthouse-all-seafoam-hc-sc","description":"Jupiter Lighthouse All Seafoam HC SC","published_at":"2024-11-09T14:57:13-05:00","created_at":"2024-10-28T21:28:43-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41970202902606,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000131709","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jupiter Lighthouse All Seafoam HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000131709","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_234.jpg?v=1731417974","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/avujh58ncvvrl3t3kaag.png?v=1730165325","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/dhxichsm5floxrauqmou.png?v=1730165325","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/dhxichsm5floxrauqmou_5a38545e-dbbd-4d71-a914-b5693a155d78.png?v=1764784655","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/avujh58ncvvrl3t3kaag_aa1ab391-0f1f-419b-8930-238d3afa37ea.png?v=1764784656"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_234.jpg?v=1731417974","options":["Title"],"media":[{"alt":null,"id":25036314214478,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_234.jpg?v=1731417974"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_234.jpg?v=1731417974","width":2048},{"alt":"Jupiter Lighthouse All Seafoam HC SC","id":24950625566798,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/avujh58ncvvrl3t3kaag.png?v=1730165325"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/avujh58ncvvrl3t3kaag.png?v=1730165325","width":300},{"alt":"Jupiter Lighthouse All Seafoam HC SC","id":24950625599566,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/dhxichsm5floxrauqmou.png?v=1730165325"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/dhxichsm5floxrauqmou.png?v=1730165325","width":300},{"alt":null,"id":31727142666318,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/dhxichsm5floxrauqmou_5a38545e-dbbd-4d71-a914-b5693a155d78.png?v=1764784655"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/dhxichsm5floxrauqmou_5a38545e-dbbd-4d71-a914-b5693a155d78.png?v=1764784655","width":1080},{"alt":null,"id":31727142699086,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/avujh58ncvvrl3t3kaag_aa1ab391-0f1f-419b-8930-238d3afa37ea.png?v=1764784656"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/avujh58ncvvrl3t3kaag_aa1ab391-0f1f-419b-8930-238d3afa37ea.png?v=1764784656","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"Jupiter Lighthouse All Seafoam HC SC"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7493540970574,"title":"Jupiter Lighthouse All White HC SC","handle":"jupiter-lighthouse-all-white-hc-sc","description":"Jupiter Lighthouse All White HC SC","published_at":"2024-11-09T14:57:12-05:00","created_at":"2024-10-27T21:27:36-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":["Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41967879258190,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000131708","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Jupiter Lighthouse All White HC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000131708","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_218.jpg?v=1731417884","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/viccysnwdufgg5fge3xb.png?v=1730078858","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/a4cxsdqyxrudpzd8v46w.png?v=1730078858","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/a4cxsdqyxrudpzd8v46w_c16cf897-705c-41dd-bbca-34189ca65449.png?v=1764613317","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/viccysnwdufgg5fge3xb_89cb46be-cb6f-4f07-b084-d1a582d25fb2.png?v=1764613318"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_218.jpg?v=1731417884","options":["Title"],"media":[{"alt":null,"id":25036307791950,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_218.jpg?v=1731417884"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_218.jpg?v=1731417884","width":2048},{"alt":"Jupiter Lighthouse All White HC SC","id":24945937940558,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/viccysnwdufgg5fge3xb.png?v=1730078858"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/viccysnwdufgg5fge3xb.png?v=1730078858","width":300},{"alt":"Jupiter Lighthouse All White HC SC","id":24945937973326,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/a4cxsdqyxrudpzd8v46w.png?v=1730078858"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/a4cxsdqyxrudpzd8v46w.png?v=1730078858","width":300},{"alt":null,"id":31337690497102,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/a4cxsdqyxrudpzd8v46w_c16cf897-705c-41dd-bbca-34189ca65449.png?v=1764613317"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/a4cxsdqyxrudpzd8v46w_c16cf897-705c-41dd-bbca-34189ca65449.png?v=1764613317","width":1080},{"alt":null,"id":31337691676750,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/viccysnwdufgg5fge3xb_89cb46be-cb6f-4f07-b084-d1a582d25fb2.png?v=1764613318"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/viccysnwdufgg5fge3xb_89cb46be-cb6f-4f07-b084-d1a582d25fb2.png?v=1764613318","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"Jupiter Lighthouse All White HC SC"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7493125144654,"title":"Jupiter Lighthouse Performance Hat – Black","handle":"jupiter-lighthouse-performance-hat-black","description":"\u003cp data-start=\"138\" data-end=\"458\"\u003eInspired by one of South Florida's most iconic landmarks, the Jupiter Lighthouse Performance Hat was built for life on and around the water. From sunrise boat rides and paddle sessions around Jupiter Inlet to afternoons at the sandbar and evenings downtown, this hat delivers lightweight comfort and all-day performance.\u003c\/p\u003e\n\u003cp data-start=\"460\" data-end=\"806\"\u003eConstructed using Pukka's UV Lite performance fabric, this hat is designed to keep you cool and comfortable with moisture-wicking technology, lightweight construction, and UPF sun protection. The all-black colorway paired with the Jupiter Lighthouse patch creates a clean, versatile look that works just as well offshore as it does at happy hour.\u003c\/p\u003e\n\u003cp data-start=\"808\" data-end=\"951\"\u003eWhether you're a Jupiter local, a visitor who loves the area, or simply appreciate the coastal lifestyle, this is a hat you'll wear year-round.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"953\" data-end=\"965\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"966\" data-end=\"1243\"\u003e\n\u003cli data-section-id=\"1rgxrqc\" data-start=\"966\" data-end=\"1006\"\u003eLightweight UV Lite performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1ougdk0\" data-start=\"1007\" data-end=\"1035\"\u003eMoisture-wicking sweatband\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"1036\" data-end=\"1056\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"nujx1z\" data-start=\"1057\" data-end=\"1082\"\u003eBreathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"1083\" data-end=\"1114\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1115\" data-end=\"1134\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1135\" data-end=\"1164\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1hvxfrb\" data-start=\"1165\" data-end=\"1205\"\u003ePremium Jupiter Lighthouse woven patch\u003c\/li\u003e\n\u003cli data-section-id=\"16icwo0\" data-start=\"1206\" data-end=\"1243\"\u003eBuilt for active Florida lifestyles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1245\" data-end=\"1260\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1261\" data-end=\"1352\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1261\" data-end=\"1270\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1271\" data-end=\"1287\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1288\" data-end=\"1297\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1298\" data-end=\"1307\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1308\" data-end=\"1314\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1315\" data-end=\"1327\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1328\" data-end=\"1336\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1337\" data-end=\"1352\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2024-11-09T14:57:10-05:00","created_at":"2024-10-26T13:27:46-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":["Beach Hat","Black Hat","Blueline Surf and Paddle","Boating Hat","Coastal Lifestyle","Fishing Hat","Jupiter Florida","Jupiter Hat","Jupiter Lighthouse","Jupiter Lighthouse Hat","Lighthouse Hat","Men's Hat","Paddleboarding Hat","Performance Hat","South Florida","UV Lite Hat","Women's Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41965971603534,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000131711","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Jupiter Lighthouse Performance Hat – Black","public_title":null,"options":["Default Title"],"price":3995,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000131711","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-performance-hat-black-front.jpg?v=1780173785"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-performance-hat-black-front.jpg?v=1780173785","options":["Title"],"media":[{"alt":"Jupiter Lighthouse Performance Hat in black featuring a premium Jupiter Lighthouse patch and lightweight UV Lite performance construction.","id":25036311887950,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-performance-hat-black-front.jpg?v=1780173785"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-performance-hat-black-front.jpg?v=1780173785","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"138\" data-end=\"458\"\u003eInspired by one of South Florida's most iconic landmarks, the Jupiter Lighthouse Performance Hat was built for life on and around the water. From sunrise boat rides and paddle sessions around Jupiter Inlet to afternoons at the sandbar and evenings downtown, this hat delivers lightweight comfort and all-day performance.\u003c\/p\u003e\n\u003cp data-start=\"460\" data-end=\"806\"\u003eConstructed using Pukka's UV Lite performance fabric, this hat is designed to keep you cool and comfortable with moisture-wicking technology, lightweight construction, and UPF sun protection. The all-black colorway paired with the Jupiter Lighthouse patch creates a clean, versatile look that works just as well offshore as it does at happy hour.\u003c\/p\u003e\n\u003cp data-start=\"808\" data-end=\"951\"\u003eWhether you're a Jupiter local, a visitor who loves the area, or simply appreciate the coastal lifestyle, this is a hat you'll wear year-round.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"953\" data-end=\"965\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"966\" data-end=\"1243\"\u003e\n\u003cli data-section-id=\"1rgxrqc\" data-start=\"966\" data-end=\"1006\"\u003eLightweight UV Lite performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1ougdk0\" data-start=\"1007\" data-end=\"1035\"\u003eMoisture-wicking sweatband\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"1036\" data-end=\"1056\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"nujx1z\" data-start=\"1057\" data-end=\"1082\"\u003eBreathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"q8icae\" data-start=\"1083\" data-end=\"1114\"\u003eStructured high-crown profile\u003c\/li\u003e\n\u003cli data-section-id=\"xjj0es\" data-start=\"1115\" data-end=\"1134\"\u003eFlat visor design\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1135\" data-end=\"1164\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1hvxfrb\" data-start=\"1165\" data-end=\"1205\"\u003ePremium Jupiter Lighthouse woven patch\u003c\/li\u003e\n\u003cli data-section-id=\"16icwo0\" data-start=\"1206\" data-end=\"1243\"\u003eBuilt for active Florida lifestyles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1245\" data-end=\"1260\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1261\" data-end=\"1352\"\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"1261\" data-end=\"1270\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1271\" data-end=\"1287\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"1288\" data-end=\"1297\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"14ji2vw\" data-start=\"1298\" data-end=\"1307\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"1j442sq\" data-start=\"1308\" data-end=\"1314\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"nqxtwq\" data-start=\"1315\" data-end=\"1327\"\u003eBeach Days\u003c\/li\u003e\n\u003cli data-section-id=\"5g2yz4\" data-start=\"1328\" data-end=\"1336\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"nduga0\" data-start=\"1337\" data-end=\"1352\"\u003eEveryday Wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7481476087886,"title":"Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Jake Blue","handle":"kids-vineyard-vines-blueline-lighthouse-jake-blue","description":"\u003cp data-start=\"539\" data-end=\"882\"\u003eGive your little local a piece of Jupiter pride. This Youth Vineyard Vines x Blueline Storefront Lighthouse T-Shirt features the iconic Vineyard whale filled with our Jupiter storefront and lighthouse artwork. Soft, lightweight, and built for kids who run hard from beach to boat, it’s the perfect everyday tee for families who love the coast.\u003c\/p\u003e\n\u003cp data-start=\"884\" data-end=\"1048\"\u003eGreat for school days, weekend adventures, and exploring around Jupiter. Premium comfort meets classic Vineyard Vines style with a Blueline Surf \u0026amp; Paddle Co. twist.\u003c\/p\u003e\n\u003cp data-start=\"1050\" data-end=\"1282\"\u003e\u003cstrong data-start=\"1050\" data-end=\"1064\"\u003eHighlights\u003c\/strong\u003e\u003cbr data-start=\"1064\" data-end=\"1067\"\u003e• Exclusive Vineyard Vines x Blueline collab\u003cbr data-start=\"1111\" data-end=\"1114\"\u003e• Jupiter Lighthouse + storefront graphic\u003cbr data-start=\"1155\" data-end=\"1158\"\u003e• Soft premium cotton for all-day comfort\u003cbr data-start=\"1199\" data-end=\"1202\"\u003e• Youth-friendly fit for play and adventure\u003cbr data-start=\"1245\" data-end=\"1248\"\u003e• Signature Vineyard Whale artwork\u003c\/p\u003e","published_at":"2024-11-10T10:19:11-05:00","created_at":"2024-10-16T02:10:12-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"T-Shirt","tags":["lightspeed","test"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41901175668814,"title":"2T","option1":"2T","option2":null,"option3":null,"sku":"210000134929","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Jake Blue - 2T","public_title":"2T","options":["2T"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901194018894,"title":"3T","option1":"3T","option2":null,"option3":null,"sku":"210000134930","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Jake Blue - 3T","public_title":"3T","options":["3T"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901194281038,"title":"4T","option1":"4T","option2":null,"option3":null,"sku":"210000134931","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Jake Blue - 4T","public_title":"4T","options":["4T"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901194313806,"title":"5","option1":"5","option2":null,"option3":null,"sku":"210000134932","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Jake Blue - 5","public_title":"5","options":["5"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901193986126,"title":"6","option1":"6","option2":null,"option3":null,"sku":"210000134933","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Jake Blue - 6","public_title":"6","options":["6"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901194182734,"title":"7","option1":"7","option2":null,"option3":null,"sku":"210000134934","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Jake Blue - 7","public_title":"7","options":["7"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901194051662,"title":"YS","option1":"YS","option2":null,"option3":null,"sku":"210000134935","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Jake Blue - YS","public_title":"YS","options":["YS"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901193953358,"title":"YM","option1":"YM","option2":null,"option3":null,"sku":"210000134936","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Jake Blue - YM","public_title":"YM","options":["YM"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":41901193920590,"title":"YL","option1":"YL","option2":null,"option3":null,"sku":"210000134937","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Jake Blue - YL","public_title":"YL","options":["YL"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":42772319305806,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000134938","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Jake Blue - XL","public_title":"XL","options":["XL"],"price":3495,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Kids_Jake_Blue_Vineyard_Vines_x_Blueline_t-shirt.png?v=1765483330","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline_surf_and_paddle_co_logo.png?v=1765483367"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Kids_Jake_Blue_Vineyard_Vines_x_Blueline_t-shirt.png?v=1765483330","options":["Size"],"media":[{"alt":"Kids Jake Blue Vineyard Vines x Blueline t-shirt with Jupiter Lighthouse whale graphic on back","id":28372454244430,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Kids_Jake_Blue_Vineyard_Vines_x_Blueline_t-shirt.png?v=1765483330"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Kids_Jake_Blue_Vineyard_Vines_x_Blueline_t-shirt.png?v=1765483330","width":1080},{"alt":"Blue t-shirt with a blueline surf and paddle co logo on front left chest","id":28372457324622,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline_surf_and_paddle_co_logo.png?v=1765483367"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline_surf_and_paddle_co_logo.png?v=1765483367","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"539\" data-end=\"882\"\u003eGive your little local a piece of Jupiter pride. This Youth Vineyard Vines x Blueline Storefront Lighthouse T-Shirt features the iconic Vineyard whale filled with our Jupiter storefront and lighthouse artwork. Soft, lightweight, and built for kids who run hard from beach to boat, it’s the perfect everyday tee for families who love the coast.\u003c\/p\u003e\n\u003cp data-start=\"884\" data-end=\"1048\"\u003eGreat for school days, weekend adventures, and exploring around Jupiter. Premium comfort meets classic Vineyard Vines style with a Blueline Surf \u0026amp; Paddle Co. twist.\u003c\/p\u003e\n\u003cp data-start=\"1050\" data-end=\"1282\"\u003e\u003cstrong data-start=\"1050\" data-end=\"1064\"\u003eHighlights\u003c\/strong\u003e\u003cbr data-start=\"1064\" data-end=\"1067\"\u003e• Exclusive Vineyard Vines x Blueline collab\u003cbr data-start=\"1111\" data-end=\"1114\"\u003e• Jupiter Lighthouse + storefront graphic\u003cbr data-start=\"1155\" data-end=\"1158\"\u003e• Soft premium cotton for all-day comfort\u003cbr data-start=\"1199\" data-end=\"1202\"\u003e• Youth-friendly fit for play and adventure\u003cbr data-start=\"1245\" data-end=\"1248\"\u003e• Signature Vineyard Whale artwork\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["2T","3T","4T","5","6","7","YS","YM","YL","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":305879613518,"handle":"blueline-exclusive-brand-collaborations","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2026-03-13T15:36:30-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Exclusive Brand Collaborations","body_html":"\u003cp\u003eWelcome to the home of Blueline Surf \u0026amp; Paddle Co.’s exclusive, limited-edition partnership collections. We have teamed up with our favorite coastal, golf, and outdoor brands—\u003cb\u003eVineyard Vines, Johnnie-O, Free Fly, and Marsh Wear\u003c\/b\u003e—to design a premium line of custom apparel built specifically for the \u003cb\u003eJupiter lifestyle\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eFrom technical \u003cb\u003emen's sun shirts\u003c\/b\u003e and high-performance \u003cb\u003euv hooded shirts\u003c\/b\u003e built for long days on the Loxahatchee River, to sharp \u003cb\u003eperformance golf polos\u003c\/b\u003e and casual t-shirts ready for dinner by the Jupiter Lighthouse, these custom collaborations are available only through our Jupiter surf shop.\u003c\/p\u003e\n\u003cp\u003eExplore our individual brand collaboration gift guides below to find the perfect style for your next launch or a premium Father's Day gift.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eShop the collections online or select Free In-Store Pickup at our Jupiter, Florida location.\u003c\/i\u003e\u003c\/p\u003e","image":{"created_at":"2026-03-13T15:36:29-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427.jpg?v=1773430590"}},{"id":285020029006,"handle":"kids","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-10-07T11:58:54-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids Apparel","body_html":"\u003cp\u003eLet your little ones embrace the spirit of adventure with the Blueline Surf and Paddle Co. Kids Collection! Designed for active young explorers, our collection features fun and functional apparel perfect for days spent at the beach, in the water, or exploring the great outdoors. From vibrant swimwear and comfy t-shirts to durable shorts and sun-protective clothing, every piece is crafted from high-quality, kid-friendly materials that stand up to the rigors of play.\u003c\/p\u003e\n\u003cp\u003eWith playful designs and the signature Blueline logo, your kids will love sporting gear that celebrates the joy of the coastal lifestyle. Gear them up for endless summer adventures and watch them make memories in style! Shop our \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-t-shirts\" title=\"Blueline Kids T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-uv-sun-shirts\" title=\"Blueline UV Sun Shirts\"\u003eUV shirts\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-hats\" title=\"Blueline Kids Hats\"\u003eHats\u003c\/a\u003e here!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:58:53-04:00","alt":"Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210504_Panas-9848_13a0126f-990a-4601-b127-6d08a727e0da.jpg?v=1763589009"}},{"id":285019734094,"handle":"kids-t-shirts","updated_at":"2026-06-09T07:12:00-04:00","published_at":"2024-10-07T11:51:17-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids T-Shirts","body_html":"\u003cp\u003eGet your little ones ready for sun-filled adventures with Blueline Surf and Paddle Co.'s Kids' T-Shirts! Designed for comfort and fun, our t-shirts are perfect for everything from beach days to backyard play. Crafted from soft, breathable fabrics, these tees ensure your kids stay cool and comfy while they explore, surf, or paddle. Featuring playful designs and the iconic Blueline logo, each shirt reflects the spirit of outdoor fun and the vibrant coastal lifestyle of Jupiter, FL.\u003c\/p\u003e\n\u003cp\u003eAvailable in a variety of colors and styles, our kids' t-shirts make a perfect addition to any young adventurer's wardrobe. Dress them in style and let their imaginations run wild!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:51:16-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/230726_Panas-9800.jpg?v=1728316277"}},{"id":311534583886,"handle":"blueline-surf-paddle-x-vineyard-vines-collection","updated_at":"2026-06-17T11:23:55-04:00","published_at":"2026-06-17T11:22:48-04:00","sort_order":"most-relevant","template_suffix":"blueline-x-vineyard-vines","published_scope":"global","title":"Blueline Surf \u0026 Paddle x Vineyard Vines Collection","body_html":"\u003cp\u003eWelcome to the official home of the limited-edition \u003cstrong\u003eBlueline Surf \u0026amp; Paddle Co. x Vineyard Vines partnership\u003c\/strong\u003e. We have teamed up with one of America's premier coastal heritage brands to design a custom, exclusive line of premium retail apparel built specifically for the local \u003cstrong\u003eJupiter lifestyle\u003c\/strong\u003e. This collection merges Vineyard Vines' iconic, world-renowned comfort fabrics with the laid-back, authentic surf and paddleboard culture that defines \u003cstrong\u003eJupiter, Florida.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery single piece in this collaborative lineup is engineered to transition effortlessly from an early morning paddle past the historic \u003cstrong\u003eJupiter Inlet Lighthouse\u003c\/strong\u003e to a casual dinner on the water at Guanabanas. Crafted from breathable performance fibers and high-grade cotton blends, these garments ensure you stay cool, comfortable, and looking sharp beneath the intense South Florida sun. Because this is an exclusive, small-batch release, these co-branded items are available only through our physical \u003cstrong\u003eJupiter surf shop\u003c\/strong\u003e or our official online store. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003ePremium Coastal Men's Inventory \u0026amp; Performance Gear\u003c\/h2\u003e\n\u003cp\u003eTo help you navigate our exclusive collaboration, we have categorized the inventory into distinct apparel segments designed to meet your lifestyle needs—whether you are looking for top-tier sun protection out on the Atlantic ocean or a crisp, high-end look for the local golf course.\u003c\/p\u003e\n\u003ctable border=\"1\" cellpadding=\"8\" style=\"border-collapse: collapse; width: 100%; border-color: #d1d5db; font-family: Arial, sans-serif;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #f3f4f6; text-align: left;\"\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eApparel Category\u003c\/th\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eProduct Details \u0026amp; Material Specs\u003c\/th\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eBest For \/ Lifestyle Intent\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003eCustom Logo T-Shirts\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003e100% ultra-soft ring-spun cotton and lightweight premium blend t-shirts. Features the iconic Vineyard Vines Whale customized with exclusive Blueline custom surfboard artwork and Jupiter, FL local labeling.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eEveryday casual wear, beach days, boat launches, and relaxed coastal lifestyle outfitting.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9fafb;\"\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003ePerformance Golf Polos\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eMoisture-wicking, breathable synthetic stretch fabrics with built-in UV shirts properties and classic fold-over collars. Designed to resist odor and maintain structure in high South Florida humidity.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eHitting the links, afternoon business meetings, waterfront dinners, and Father's Day gifting.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003eLightweight Quarter-Zips\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003ePremium performance pullover quarter-zips featuring subtle co-branded embroidery. Offers flexible athletic sizing, moisture management, and light insulation.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eEarly morning boat cruises, sunset beach walks, offshore fishing layers, and cooler coastal evenings.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eFlexible Shopping \u0026amp; Local Jupiter Pickup Options\u003c\/h2\u003e\n\u003cp\u003eWe make it entirely frictionless for both local South Florida residents and out-of-town holiday shoppers to secure their limited gear before inventory runs out. For those shopping within Palm Beach County who want to skip shipping transit delays or avoid missing tight shipping deadlines, simply select \u003cstrong\u003eFree In-Store Pickup\u003c\/strong\u003e or \u003cstrong\u003eCurbside Pickup\u003c\/strong\u003e during online checkout. Our dedicated dock team will pack your exclusive apparel items right inside our physical retail warehouse, situated directly across from the iconic Guanabanas restaurant, ensuring your order is ready for immediate collection[cite: 153, 168]. Enjoy world-class shipping speeds or premium, face-to-face local service today!\u003c\/p\u003e","image":{"created_at":"2026-06-17T11:22:47-04:00","alt":null,"width":732,"height":1097,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vineyard-vines-blueline-storefront-lighthouse-tshirt-white-cap.jpg?v=1781709768"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7848261484622,"title":"Johnnie-O × Blueline Prawn Polo – Kona | Jupiter Florida Coastal Performance Golf Polo","handle":"johnnie-o-blueline-prawn-polo-kona","description":"\u003cp data-start=\"468\" data-end=\"721\"\u003eThe \u003cstrong data-start=\"472\" data-end=\"514\"\u003eJohnnie-O × Blueline Prawn Polo – Kona\u003c\/strong\u003e brings personality to performance. Featuring the subtle prawn pattern from Johnnie-O set against a cool Kona blue base, this polo blends classic golf style with the relaxed coastal vibe of Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"723\" data-end=\"1055\"\u003eCrafted with lightweight stretch performance fabric, the Prawn Polo is breathable, moisture-wicking, and designed to keep you comfortable through warm South Florida days. Whether you're teeing off in the morning, heading out on the boat, or meeting friends for sunset drinks, this polo delivers effortless style and all-day comfort.\u003c\/p\u003e\n\u003cp data-start=\"1057\" data-end=\"1249\"\u003eThis \u003cstrong data-start=\"1062\" data-end=\"1124\"\u003eexclusive Blueline Surf \u0026amp; Paddle × Johnnie-O collaboration\u003c\/strong\u003e captures the everyday rhythm of the Jupiter lifestyle: early surf checks, afternoons on the water, and evenings by the dock.\u003c\/p\u003e\n\u003ch1 data-section-id=\"u0ybrq\" data-start=\"1256\" data-end=\"1270\"\u003eKey Features\u003c\/h1\u003e\n\u003cp data-start=\"1272\" data-end=\"1578\"\u003e• Premium \u003cstrong data-start=\"1282\" data-end=\"1322\"\u003eJohnnie-O performance stretch fabric\u003c\/strong\u003e\u003cbr data-start=\"1322\" data-end=\"1325\"\u003e• Lightweight breathable construction\u003cbr data-start=\"1362\" data-end=\"1365\"\u003e• Moisture-wicking comfort for warm weather\u003cbr data-start=\"1408\" data-end=\"1411\"\u003e• Unique \u003cstrong data-start=\"1420\" data-end=\"1444\"\u003ePrawn pattern design\u003c\/strong\u003e\u003cbr data-start=\"1444\" data-end=\"1447\"\u003e• Classic athletic golf polo fit\u003cbr data-start=\"1479\" data-end=\"1482\"\u003e• \u003cstrong data-start=\"1484\" data-end=\"1520\"\u003eExclusive Blueline collaboration\u003c\/strong\u003e\u003cbr data-start=\"1520\" data-end=\"1523\"\u003e• Inspired by the \u003cstrong data-start=\"1541\" data-end=\"1578\"\u003eJupiter Florida coastal lifestyle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1580\" data-end=\"1592\"\u003ePerfect for:\u003c\/p\u003e\n\u003cp data-start=\"1594\" data-end=\"1681\"\u003e• Golf\u003cbr data-start=\"1600\" data-end=\"1603\"\u003e• Boating\u003cbr data-start=\"1612\" data-end=\"1615\"\u003e• Coastal travel\u003cbr data-start=\"1631\" data-end=\"1634\"\u003e• Waterfront dining\u003cbr data-start=\"1653\" data-end=\"1656\"\u003e• Everyday lifestyle wear\u003c\/p\u003e","published_at":"2026-03-12T09:40:39-04:00","created_at":"2026-03-11T16:58:53-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Collabs","tags":["blueline apparel","Blueline Surf + Paddle Co.","Blueline Surf and Paddle Clothing","colab","Golf","Johnnie O","Jup","Jupiter","Jupiter Florida","mens","polo"],"price":10500,"price_min":10500,"price_max":10500,"available":true,"price_varies":false,"compare_at_price":10500,"compare_at_price_min":10500,"compare_at_price_max":10500,"compare_at_price_varies":false,"variants":[{"id":43516998975566,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000154281","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Johnnie-O × Blueline Prawn Polo – Kona | Jupiter Florida Coastal Performance Golf Polo - S","public_title":"S","options":["S"],"price":10500,"weight":0,"compare_at_price":10500,"inventory_management":"shopify","barcode":"210000154281","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516998844494,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000154280","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Johnnie-O × Blueline Prawn Polo – Kona | Jupiter Florida Coastal Performance Golf Polo - M","public_title":"M","options":["M"],"price":10500,"weight":0,"compare_at_price":10500,"inventory_management":"shopify","barcode":"210000154280","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516998713422,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000154279","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Johnnie-O × Blueline Prawn Polo – Kona | Jupiter Florida Coastal Performance Golf Polo - L","public_title":"L","options":["L"],"price":10500,"weight":0,"compare_at_price":10500,"inventory_management":"shopify","barcode":"210000154279","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516998582350,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000154278","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Johnnie-O × Blueline Prawn Polo – Kona | Jupiter Florida Coastal Performance Golf Polo - XL","public_title":"XL","options":["XL"],"price":10500,"weight":0,"compare_at_price":10500,"inventory_management":"shopify","barcode":"210000154278","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43516998549582,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000154277","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Johnnie-O × Blueline Prawn Polo – Kona | Jupiter Florida Coastal Performance Golf Polo - 2XL","public_title":"2XL","options":["2XL"],"price":10500,"weight":0,"compare_at_price":10500,"inventory_management":"shopify","barcode":"210000154277","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-prawn-polo-kona-front.jpg?v=1773416752","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-prawn-polo-kona-lifestyle.jpg?v=1773416780","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-prawn-polo-kona-detail.webp?v=1773416805"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-prawn-polo-kona-front.jpg?v=1773416752","options":["Size"],"media":[{"alt":"Johnnie-O × Blueline Prawn Polo Kona blue performance golf polo inspired by the Jupiter Florida coastal lifestyle","id":36525432733774,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-prawn-polo-kona-front.jpg?v=1773416752"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-prawn-polo-kona-front.jpg?v=1773416752","width":2848},{"alt":"Men’s Johnnie-O Blueline collaboration polo Kona blue with prawn pattern design","id":36525432701006,"position":2,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-prawn-polo-kona-lifestyle.jpg?v=1773416780"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-prawn-polo-kona-lifestyle.jpg?v=1773416780","width":2848},{"alt":"Close up of Johnnie-O Prawn Polo Kona performance fabric and pattern detail","id":36525678198862,"position":3,"preview_image":{"aspect_ratio":0.8,"height":2000,"width":1600,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-prawn-polo-kona-detail.webp?v=1773416805"},"aspect_ratio":0.8,"height":2000,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/johnnie-o-blueline-prawn-polo-kona-detail.webp?v=1773416805","width":1600}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"468\" data-end=\"721\"\u003eThe \u003cstrong data-start=\"472\" data-end=\"514\"\u003eJohnnie-O × Blueline Prawn Polo – Kona\u003c\/strong\u003e brings personality to performance. Featuring the subtle prawn pattern from Johnnie-O set against a cool Kona blue base, this polo blends classic golf style with the relaxed coastal vibe of Jupiter, Florida.\u003c\/p\u003e\n\u003cp data-start=\"723\" data-end=\"1055\"\u003eCrafted with lightweight stretch performance fabric, the Prawn Polo is breathable, moisture-wicking, and designed to keep you comfortable through warm South Florida days. Whether you're teeing off in the morning, heading out on the boat, or meeting friends for sunset drinks, this polo delivers effortless style and all-day comfort.\u003c\/p\u003e\n\u003cp data-start=\"1057\" data-end=\"1249\"\u003eThis \u003cstrong data-start=\"1062\" data-end=\"1124\"\u003eexclusive Blueline Surf \u0026amp; Paddle × Johnnie-O collaboration\u003c\/strong\u003e captures the everyday rhythm of the Jupiter lifestyle: early surf checks, afternoons on the water, and evenings by the dock.\u003c\/p\u003e\n\u003ch1 data-section-id=\"u0ybrq\" data-start=\"1256\" data-end=\"1270\"\u003eKey Features\u003c\/h1\u003e\n\u003cp data-start=\"1272\" data-end=\"1578\"\u003e• Premium \u003cstrong data-start=\"1282\" data-end=\"1322\"\u003eJohnnie-O performance stretch fabric\u003c\/strong\u003e\u003cbr data-start=\"1322\" data-end=\"1325\"\u003e• Lightweight breathable construction\u003cbr data-start=\"1362\" data-end=\"1365\"\u003e• Moisture-wicking comfort for warm weather\u003cbr data-start=\"1408\" data-end=\"1411\"\u003e• Unique \u003cstrong data-start=\"1420\" data-end=\"1444\"\u003ePrawn pattern design\u003c\/strong\u003e\u003cbr data-start=\"1444\" data-end=\"1447\"\u003e• Classic athletic golf polo fit\u003cbr data-start=\"1479\" data-end=\"1482\"\u003e• \u003cstrong data-start=\"1484\" data-end=\"1520\"\u003eExclusive Blueline collaboration\u003c\/strong\u003e\u003cbr data-start=\"1520\" data-end=\"1523\"\u003e• Inspired by the \u003cstrong data-start=\"1541\" data-end=\"1578\"\u003eJupiter Florida coastal lifestyle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1580\" data-end=\"1592\"\u003ePerfect for:\u003c\/p\u003e\n\u003cp data-start=\"1594\" data-end=\"1681\"\u003e• Golf\u003cbr data-start=\"1600\" data-end=\"1603\"\u003e• Boating\u003cbr data-start=\"1612\" data-end=\"1615\"\u003e• Coastal travel\u003cbr data-start=\"1631\" data-end=\"1634\"\u003e• Waterfront dining\u003cbr data-start=\"1653\" data-end=\"1656\"\u003e• Everyday lifestyle wear\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":305879613518,"handle":"blueline-exclusive-brand-collaborations","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2026-03-13T15:36:30-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Exclusive Brand Collaborations","body_html":"\u003cp\u003eWelcome to the home of Blueline Surf \u0026amp; Paddle Co.’s exclusive, limited-edition partnership collections. We have teamed up with our favorite coastal, golf, and outdoor brands—\u003cb\u003eVineyard Vines, Johnnie-O, Free Fly, and Marsh Wear\u003c\/b\u003e—to design a premium line of custom apparel built specifically for the \u003cb\u003eJupiter lifestyle\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eFrom technical \u003cb\u003emen's sun shirts\u003c\/b\u003e and high-performance \u003cb\u003euv hooded shirts\u003c\/b\u003e built for long days on the Loxahatchee River, to sharp \u003cb\u003eperformance golf polos\u003c\/b\u003e and casual t-shirts ready for dinner by the Jupiter Lighthouse, these custom collaborations are available only through our Jupiter surf shop.\u003c\/p\u003e\n\u003cp\u003eExplore our individual brand collaboration gift guides below to find the perfect style for your next launch or a premium Father's Day gift.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eShop the collections online or select Free In-Store Pickup at our Jupiter, Florida location.\u003c\/i\u003e\u003c\/p\u003e","image":{"created_at":"2026-03-13T15:36:29-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427.jpg?v=1773430590"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":309821767758,"handle":"the-golf-dad","updated_at":"2026-06-15T07:11:21-04:00","published_at":"2026-06-02T14:20:09-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Golf Dad","body_html":"\u003cp data-start=\"155\" data-end=\"218\"\u003eFor the dad who'd rather be chasing birdies than sitting still.\u003c\/p\u003e\n\u003cp data-start=\"220\" data-end=\"558\"\u003eThe Golf Dad Collection brings together premium polos, lightweight layers, performance hats, golf towels, and gift ideas built for days on the course and evenings at the clubhouse. Whether he's playing a quick nine after work, teeing it up with friends on the weekend, or planning a golf trip, these are the essentials he'll actually use.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"745\"\u003eFeaturing performance fabrics, coastal-inspired style, and the relaxed Jupiter lifestyle, every piece in this collection is designed to move seamlessly from the first tee to happy hour.\u003c\/p\u003e\n\u003cp data-start=\"747\" data-end=\"834\"\u003ePerfect for Father's Day, birthdays, retirement gifts, and year-round golf enthusiasts.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"836\" data-end=\"852\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"853\" data-end=\"997\"\u003e\n\u003cli data-section-id=\"1njfze6\" data-start=\"853\" data-end=\"878\"\u003eGolfing in Florida heat\u003c\/li\u003e\n\u003cli data-section-id=\"nf2gbq\" data-start=\"879\" data-end=\"891\"\u003eGolf trips\u003c\/li\u003e\n\u003cli data-section-id=\"15qmeua\" data-start=\"892\" data-end=\"910\"\u003eClub tournaments\u003c\/li\u003e\n\u003cli data-section-id=\"1va4xqi\" data-start=\"911\" data-end=\"927\"\u003eWeekend rounds\u003c\/li\u003e\n\u003cli data-section-id=\"y7pr26\" data-start=\"928\" data-end=\"947\"\u003ePractice sessions\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"948\" data-end=\"968\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003cli data-section-id=\"dh9620\" data-start=\"969\" data-end=\"997\"\u003eCoastal country club style\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:43:11-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427_d801a11a-c6b4-40ca-91ec-8463857c2561.jpg?v=1780497791"}}]}
{"item":{"id":7885568802894,"title":"Blueline Vintage Circle Rubber Ducky | Coastal Gift \u0026 Bath Toy","handle":"blueline-rubber-ducky-vintage-circle","description":"\u003cp data-start=\"506\" data-end=\"539\"\u003eNot everything has to be serious.\u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"736\"\u003eThe Blueline Vintage Circle Rubber Ducky is one of those small pieces that just makes people smile, whether it’s sitting on the dash, in the boat, or floating around after a long day on the water.\u003c\/p\u003e\n\u003cp data-start=\"738\" data-end=\"838\"\u003eSimple, classic, and a little nostalgic, it brings that easy coastal feel into something unexpected.\u003c\/p\u003e\n\u003cp data-start=\"840\" data-end=\"896\"\u003eIt’s the kind of thing you grab without overthinking it.\u003c\/p\u003e\n\u003cp data-start=\"898\" data-end=\"1012\"\u003eThrow it in as a gift, keep one on the boat, or let it live somewhere it doesn’t quite belong, that’s half the fun.\u003c\/p\u003e\n\u003cp data-start=\"1014\" data-end=\"1152\"\u003eAvailable in a range of colors, each one features the Blueline vintage circle logo, tying it back to the shop and the lifestyle behind it.\u003c\/p\u003e\n\u003cp data-start=\"1154\" data-end=\"1217\"\u003eIn Jupiter, even the smallest details tend to find their place.\u003c\/p\u003e\n\u003cp data-start=\"1219\" data-end=\"1231\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1231\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1232\" data-end=\"1456\"\u003e\n\u003cli data-section-id=\"1rj6mxv\" data-start=\"1232\" data-end=\"1297\"\u003eClassic rubber ducky design with Blueline vintage circle logo\u003c\/li\u003e\n\u003cli data-section-id=\"h3lyt1\" data-start=\"1298\" data-end=\"1324\"\u003eMultiple color options\u003c\/li\u003e\n\u003cli data-section-id=\"45v02c\" data-start=\"1325\" data-end=\"1352\"\u003eLightweight and durable\u003c\/li\u003e\n\u003cli data-section-id=\"majbyv\" data-start=\"1353\" data-end=\"1414\"\u003eGreat for gifts, accessories, or just something different\u003c\/li\u003e\n\u003cli data-section-id=\"13qhc95\" data-start=\"1415\" data-end=\"1456\"\u003eA small piece of Blueline personality\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2026-04-22T14:13:37-04:00","created_at":"2026-04-22T14:07:39-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Accessories","tags":["Blueline Surf + Paddle Co.","gift ideas","jupiter florida gifts","kids","Kids Toys","rubber 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Yellow","public_title":"Yellow","options":["Yellow"],"price":467,"weight":0,"compare_at_price":467,"inventory_management":"shopify","barcode":"210000143708","featured_media":{"alt":"yellow Blueline rubber ducky vintage circle logo coastal gift item","id":37359618195534,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rubber-ducky-yellow.png?v=1777140376"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43659575066702,"title":"Green","option1":"Green","option2":null,"option3":null,"sku":"210000148338","requires_shipping":true,"taxable":true,"featured_image":{"id":48936790655054,"product_id":7885568802894,"position":4,"created_at":"2026-04-22T14:11:42-04:00","updated_at":"2026-04-25T14:04:43-04:00","alt":"green Blueline rubber ducky with vintage logo coastal accessory","width":1080,"height":1350,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rubber-ducky-green.png?v=1777140283","variant_ids":[43659575066702]},"available":true,"name":"Blueline Vintage Circle Rubber Ducky | Coastal Gift \u0026 Bath Toy - Green","public_title":"Green","options":["Green"],"price":467,"weight":0,"compare_at_price":467,"inventory_management":"shopify","barcode":"210000148338","featured_media":{"alt":"green Blueline rubber ducky with vintage logo coastal accessory","id":37359618129998,"position":4,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rubber-ducky-green.png?v=1777140283"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rubber-ducky-vintage-circle-multi-color.png?v=1777140222","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rubber-ducky-yellow.png?v=1777140376","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rubber-ducky-pink.png?v=1777140348","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rubber-ducky-green.png?v=1777140283","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rubber-ducky-blue.png?v=1777140318"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rubber-ducky-vintage-circle-multi-color.png?v=1777140222","options":["Color"],"media":[{"alt":"Blueline rubber ducky vintage circle logo multi color coastal gift accessory.","id":37359783903310,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rubber-ducky-vintage-circle-multi-color.png?v=1777140222"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rubber-ducky-vintage-circle-multi-color.png?v=1777140222","width":1080},{"alt":"yellow Blueline rubber ducky vintage circle logo coastal gift item","id":37359618195534,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rubber-ducky-yellow.png?v=1777140376"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rubber-ducky-yellow.png?v=1777140376","width":1080},{"alt":"pink Blueline rubber ducky coastal lifestyle gift accessory","id":37359618162766,"position":3,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rubber-ducky-pink.png?v=1777140348"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rubber-ducky-pink.png?v=1777140348","width":1080},{"alt":"green Blueline rubber ducky with vintage logo coastal accessory","id":37359618129998,"position":4,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rubber-ducky-green.png?v=1777140283"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rubber-ducky-green.png?v=1777140283","width":1080},{"alt":"blue Blueline rubber ducky coastal themed gift with logo","id":37359618097230,"position":5,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rubber-ducky-blue.png?v=1777140318"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-rubber-ducky-blue.png?v=1777140318","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"506\" data-end=\"539\"\u003eNot everything has to be serious.\u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"736\"\u003eThe Blueline Vintage Circle Rubber Ducky is one of those small pieces that just makes people smile, whether it’s sitting on the dash, in the boat, or floating around after a long day on the water.\u003c\/p\u003e\n\u003cp data-start=\"738\" data-end=\"838\"\u003eSimple, classic, and a little nostalgic, it brings that easy coastal feel into something unexpected.\u003c\/p\u003e\n\u003cp data-start=\"840\" data-end=\"896\"\u003eIt’s the kind of thing you grab without overthinking it.\u003c\/p\u003e\n\u003cp data-start=\"898\" data-end=\"1012\"\u003eThrow it in as a gift, keep one on the boat, or let it live somewhere it doesn’t quite belong, that’s half the fun.\u003c\/p\u003e\n\u003cp data-start=\"1014\" data-end=\"1152\"\u003eAvailable in a range of colors, each one features the Blueline vintage circle logo, tying it back to the shop and the lifestyle behind it.\u003c\/p\u003e\n\u003cp data-start=\"1154\" data-end=\"1217\"\u003eIn Jupiter, even the smallest details tend to find their place.\u003c\/p\u003e\n\u003cp data-start=\"1219\" data-end=\"1231\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1231\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1232\" data-end=\"1456\"\u003e\n\u003cli data-section-id=\"1rj6mxv\" data-start=\"1232\" data-end=\"1297\"\u003eClassic rubber ducky design with Blueline vintage circle logo\u003c\/li\u003e\n\u003cli data-section-id=\"h3lyt1\" data-start=\"1298\" data-end=\"1324\"\u003eMultiple color options\u003c\/li\u003e\n\u003cli data-section-id=\"45v02c\" data-start=\"1325\" data-end=\"1352\"\u003eLightweight and durable\u003c\/li\u003e\n\u003cli data-section-id=\"majbyv\" data-start=\"1353\" data-end=\"1414\"\u003eGreat for gifts, accessories, or just something different\u003c\/li\u003e\n\u003cli data-section-id=\"13qhc95\" data-start=\"1415\" data-end=\"1456\"\u003eA small piece of Blueline personality\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Color","position":1,"values":["Pink","Blue","Yellow","Green"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027879502,"handle":"accessories","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:22:14-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Accessories","body_html":"\u003cp\u003eElevate your coastal lifestyle with the Blueline Surf and Paddle Co. Accessories Collection! Designed for those who embrace the sun, sand, and sea, this collection features a variety of essentials to complement your adventures. From stylish drinkware that keeps your beverages cool during beach days to vibrant beach towels that make lounging by the shore a breeze, our accessories are crafted with both function and style in mind.\u003c\/p\u003e\n\u003cp\u003eExplore our selection of unique jewelry pieces that add a touch of seaside charm to any outfit, and discover home goods that bring a piece of the beach into your living space. Each item reflects the spirit of Jupiter, FL, making them perfect for gifting or adding to your own collection.\u003c\/p\u003e\n\u003cp\u003eWhether you’re heading to the beach, hosting a gathering, or simply enjoying a day at home, our accessories collection has everything you need to celebrate the coastal lifestyle. Dive in and find your new favorites today!\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220121_Panas-3796.jpg?v=1726068134"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":300461654094,"handle":"stocking-stuffers-gifts-under-30","updated_at":"2026-06-18T07:12:53-04:00","published_at":"2025-11-18T13:16:18-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gifts Under $30 – Stocking Stuffers | Blueline Coastal Gifts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"138\" data-end=\"215\"\u003eHoliday Shopping Made Easy – Surf-Inspired Gifts from Jupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur curated collection of \u003cstrong data-start=\"212\" data-end=\"253\"\u003estocking stuffers and gifts under $30\u003c\/strong\u003e is packed with Jupiter-inspired essentials, kid-approved favorites, and small-but-stoked items everyone will love.\u003c\/p\u003e","image":{"created_at":"2025-11-18T13:17:17-05:00","alt":"Christmas in paradise. Christmas tree on the beach with presents.","width":625,"height":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Race_the_Tide_Too_Banner_2_13c0b3ea-6a21-4c8a-8a5e-7f4d9f0e7310.png?v=1763589983"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7886712668238,"title":"JUP Lighthouse Blueline Surf 5\" Sticker","handle":"jup-lighthouse-blueline-surf-5-sticker","description":null,"published_at":"2026-05-01T09:31:34-04:00","created_at":"2026-04-23T09:32:12-04:00","vendor":"JYG Pro","type":"Blueline Merchandise - Blueline Stickers","tags":[],"price":467,"price_min":467,"price_max":467,"available":true,"price_varies":false,"compare_at_price":467,"compare_at_price_min":467,"compare_at_price_max":467,"compare_at_price_varies":false,"variants":[{"id":43662885290062,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000158110","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Lighthouse Blueline Surf 5\" Sticker","public_title":null,"options":["Default Title"],"price":467,"weight":0,"compare_at_price":467,"inventory_management":"shopify","barcode":"210000158110","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0738.jpg?v=1777642285"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0738.jpg?v=1777642285","options":["Title"],"media":[{"alt":null,"id":37580221841486,"position":1,"preview_image":{"aspect_ratio":1.506,"height":2848,"width":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0738.jpg?v=1777642285"},"aspect_ratio":1.506,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0738.jpg?v=1777642285","width":4288}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027879502,"handle":"accessories","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:22:14-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Accessories","body_html":"\u003cp\u003eElevate your coastal lifestyle with the Blueline Surf and Paddle Co. Accessories Collection! Designed for those who embrace the sun, sand, and sea, this collection features a variety of essentials to complement your adventures. From stylish drinkware that keeps your beverages cool during beach days to vibrant beach towels that make lounging by the shore a breeze, our accessories are crafted with both function and style in mind.\u003c\/p\u003e\n\u003cp\u003eExplore our selection of unique jewelry pieces that add a touch of seaside charm to any outfit, and discover home goods that bring a piece of the beach into your living space. Each item reflects the spirit of Jupiter, FL, making them perfect for gifting or adding to your own collection.\u003c\/p\u003e\n\u003cp\u003eWhether you’re heading to the beach, hosting a gathering, or simply enjoying a day at home, our accessories collection has everything you need to celebrate the coastal lifestyle. Dive in and find your new favorites today!\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220121_Panas-3796.jpg?v=1726068134"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
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front view of Vineyard Vines x Blueline Performance Lighthouse Polo designed for golf, boating, travel, and the Jupiter Florida coastal lifestyle.","id":37753517604942,"position":4,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-x-blueline-performance-polo-full-front-blueline.jpg?v=1778954162"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-x-blueline-performance-polo-full-front-blueline.jpg?v=1778954162","width":2848},{"alt":"Close-up pattern detail of Vineyard Vines x Blueline Performance Lighthouse Polo featuring lightweight breathable coastal performance fabric.","id":37753517670478,"position":5,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-x-blueline-polo-pattern-detail-blueline.jpg?v=1778954191"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-x-blueline-polo-pattern-detail-blueline.jpg?v=1778954191","width":2848},{"alt":"Person wearing a patterned shirt with 'BLUELIN' branding outdoors.","id":37753517572174,"position":6,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-x-blueline-polo-sleeve-blueline.jpg?v=1778954246"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard-vines-x-blueline-polo-sleeve-blueline.jpg?v=1778954246","width":2848},{"alt":"Man wearing a light blue polo shirt and sunglasses outdoors with a wooden fence and trees in the background.","id":37753852428366,"position":7,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard_vine_blueline_polo_with_lighthouse.jpg?v=1778954274"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard_vine_blueline_polo_with_lighthouse.jpg?v=1778954274","width":2848},{"alt":"green striped polo shirt with a small embroidered design on the chest.","id":37753853968462,"position":8,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard_vine_blueline_surf_and_paddle_co._lighthouse_polo_detail.jpg?v=1778954336"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vineyard_vine_blueline_surf_and_paddle_co._lighthouse_polo_detail.jpg?v=1778954336","width":2848},{"alt":"Person wearing a green striped polo shirt with 'BLUELINE' branding outdoors.","id":37753853935694,"position":9,"preview_image":{"aspect_ratio":0.841,"height":3217,"width":2706,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/side_view_green_stipe_polo_blueline_surf_and_paddle_jupiter_florida.jpg?v=1778954404"},"aspect_ratio":0.841,"height":3217,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/side_view_green_stipe_polo_blueline_surf_and_paddle_jupiter_florida.jpg?v=1778954404","width":2706}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"318\" data-end=\"439\"\u003eClassic coastal style meets lightweight performance comfort in the Vineyard Vines x Blueline Performance Lighthouse Polo.\u003c\/p\u003e\n\u003cp data-start=\"441\" data-end=\"709\"\u003eDesigned in collaboration with Vineyard Vines, this premium performance polo features subtle all-over print detailing paired with custom Blueline lighthouse embroidery for a clean understated look that transitions effortlessly from the golf course to dockside dinners.\u003c\/p\u003e\n\u003cp data-start=\"711\" data-end=\"961\"\u003eBuilt with breathable moisture-wicking stretch fabric, this polo was made for warm Florida afternoons, travel days, golf rounds, boat rides, and nights around the Jupiter inlet. Lightweight, polished, and easy to wear anywhere coastal life takes you.\u003c\/p\u003e\n\u003cp data-start=\"963\" data-end=\"1017\"\u003eRefined coastal performance with everyday versatility.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"1019\" data-end=\"1031\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"1032\" data-end=\"1300\"\u003e\n\u003cli data-section-id=\"jxsi1o\" data-start=\"1032\" data-end=\"1072\"\u003eLightweight performance stretch fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1nibm1f\" data-start=\"1073\" data-end=\"1099\"\u003eMoisture-wicking comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1ukzxbe\" data-start=\"1100\" data-end=\"1126\"\u003eBreathable everyday wear\u003c\/li\u003e\n\u003cli data-section-id=\"4z7l1h\" data-start=\"1127\" data-end=\"1166\"\u003eCustom Blueline lighthouse embroidery\u003c\/li\u003e\n\u003cli data-section-id=\"g6c7ml\" data-start=\"1167\" data-end=\"1196\"\u003eClassic collar polo styling\u003c\/li\u003e\n\u003cli data-section-id=\"oxyqvx\" data-start=\"1197\" data-end=\"1269\"\u003eDesigned for golf, boating, travel, dining, and coastal lifestyle wear\u003c\/li\u003e\n\u003cli data-section-id=\"65u32y\" data-start=\"1270\" data-end=\"1300\"\u003eVineyard Vines collaboration\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Color","position":1,"values":["Micro Greens","Club Essentials","White Cap Sea Splash"]},{"name":"Size","position":2,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":305879613518,"handle":"blueline-exclusive-brand-collaborations","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2026-03-13T15:36:30-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Exclusive Brand Collaborations","body_html":"\u003cp\u003eWelcome to the home of Blueline Surf \u0026amp; Paddle Co.’s exclusive, limited-edition partnership collections. We have teamed up with our favorite coastal, golf, and outdoor brands—\u003cb\u003eVineyard Vines, Johnnie-O, Free Fly, and Marsh Wear\u003c\/b\u003e—to design a premium line of custom apparel built specifically for the \u003cb\u003eJupiter lifestyle\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eFrom technical \u003cb\u003emen's sun shirts\u003c\/b\u003e and high-performance \u003cb\u003euv hooded shirts\u003c\/b\u003e built for long days on the Loxahatchee River, to sharp \u003cb\u003eperformance golf polos\u003c\/b\u003e and casual t-shirts ready for dinner by the Jupiter Lighthouse, these custom collaborations are available only through our Jupiter surf shop.\u003c\/p\u003e\n\u003cp\u003eExplore our individual brand collaboration gift guides below to find the perfect style for your next launch or a premium Father's Day gift.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eShop the collections online or select Free In-Store Pickup at our Jupiter, Florida location.\u003c\/i\u003e\u003c\/p\u003e","image":{"created_at":"2026-03-13T15:36:29-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427.jpg?v=1773430590"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":311534583886,"handle":"blueline-surf-paddle-x-vineyard-vines-collection","updated_at":"2026-06-17T11:23:55-04:00","published_at":"2026-06-17T11:22:48-04:00","sort_order":"most-relevant","template_suffix":"blueline-x-vineyard-vines","published_scope":"global","title":"Blueline Surf \u0026 Paddle x Vineyard Vines Collection","body_html":"\u003cp\u003eWelcome to the official home of the limited-edition \u003cstrong\u003eBlueline Surf \u0026amp; Paddle Co. x Vineyard Vines partnership\u003c\/strong\u003e. We have teamed up with one of America's premier coastal heritage brands to design a custom, exclusive line of premium retail apparel built specifically for the local \u003cstrong\u003eJupiter lifestyle\u003c\/strong\u003e. This collection merges Vineyard Vines' iconic, world-renowned comfort fabrics with the laid-back, authentic surf and paddleboard culture that defines \u003cstrong\u003eJupiter, Florida.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery single piece in this collaborative lineup is engineered to transition effortlessly from an early morning paddle past the historic \u003cstrong\u003eJupiter Inlet Lighthouse\u003c\/strong\u003e to a casual dinner on the water at Guanabanas. Crafted from breathable performance fibers and high-grade cotton blends, these garments ensure you stay cool, comfortable, and looking sharp beneath the intense South Florida sun. Because this is an exclusive, small-batch release, these co-branded items are available only through our physical \u003cstrong\u003eJupiter surf shop\u003c\/strong\u003e or our official online store. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003ePremium Coastal Men's Inventory \u0026amp; Performance Gear\u003c\/h2\u003e\n\u003cp\u003eTo help you navigate our exclusive collaboration, we have categorized the inventory into distinct apparel segments designed to meet your lifestyle needs—whether you are looking for top-tier sun protection out on the Atlantic ocean or a crisp, high-end look for the local golf course.\u003c\/p\u003e\n\u003ctable border=\"1\" cellpadding=\"8\" style=\"border-collapse: collapse; width: 100%; border-color: #d1d5db; font-family: Arial, sans-serif;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #f3f4f6; text-align: left;\"\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eApparel Category\u003c\/th\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eProduct Details \u0026amp; Material Specs\u003c\/th\u003e\n\u003cth style=\"padding: 10px; font-weight: bold;\"\u003eBest For \/ Lifestyle Intent\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003eCustom Logo T-Shirts\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003e100% ultra-soft ring-spun cotton and lightweight premium blend t-shirts. Features the iconic Vineyard Vines Whale customized with exclusive Blueline custom surfboard artwork and Jupiter, FL local labeling.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eEveryday casual wear, beach days, boat launches, and relaxed coastal lifestyle outfitting.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9fafb;\"\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003ePerformance Golf Polos\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eMoisture-wicking, breathable synthetic stretch fabrics with built-in UV shirts properties and classic fold-over collars. Designed to resist odor and maintain structure in high South Florida humidity.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eHitting the links, afternoon business meetings, waterfront dinners, and Father's Day gifting.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; font-weight: bold;\"\u003eLightweight Quarter-Zips\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003ePremium performance pullover quarter-zips featuring subtle co-branded embroidery. Offers flexible athletic sizing, moisture management, and light insulation.\u003c\/td\u003e\n\u003ctd style=\"padding: 10px;\"\u003eEarly morning boat cruises, sunset beach walks, offshore fishing layers, and cooler coastal evenings.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eFlexible Shopping \u0026amp; Local Jupiter Pickup Options\u003c\/h2\u003e\n\u003cp\u003eWe make it entirely frictionless for both local South Florida residents and out-of-town holiday shoppers to secure their limited gear before inventory runs out. For those shopping within Palm Beach County who want to skip shipping transit delays or avoid missing tight shipping deadlines, simply select \u003cstrong\u003eFree In-Store Pickup\u003c\/strong\u003e or \u003cstrong\u003eCurbside Pickup\u003c\/strong\u003e during online checkout. Our dedicated dock team will pack your exclusive apparel items right inside our physical retail warehouse, situated directly across from the iconic Guanabanas restaurant, ensuring your order is ready for immediate collection[cite: 153, 168]. Enjoy world-class shipping speeds or premium, face-to-face local service today!\u003c\/p\u003e","image":{"created_at":"2026-06-17T11:22:47-04:00","alt":null,"width":732,"height":1097,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/vineyard-vines-blueline-storefront-lighthouse-tshirt-white-cap.jpg?v=1781709768"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":309821767758,"handle":"the-golf-dad","updated_at":"2026-06-15T07:11:21-04:00","published_at":"2026-06-02T14:20:09-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Golf Dad","body_html":"\u003cp data-start=\"155\" data-end=\"218\"\u003eFor the dad who'd rather be chasing birdies than sitting still.\u003c\/p\u003e\n\u003cp data-start=\"220\" data-end=\"558\"\u003eThe Golf Dad Collection brings together premium polos, lightweight layers, performance hats, golf towels, and gift ideas built for days on the course and evenings at the clubhouse. Whether he's playing a quick nine after work, teeing it up with friends on the weekend, or planning a golf trip, these are the essentials he'll actually use.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"745\"\u003eFeaturing performance fabrics, coastal-inspired style, and the relaxed Jupiter lifestyle, every piece in this collection is designed to move seamlessly from the first tee to happy hour.\u003c\/p\u003e\n\u003cp data-start=\"747\" data-end=\"834\"\u003ePerfect for Father's Day, birthdays, retirement gifts, and year-round golf enthusiasts.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"836\" data-end=\"852\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"853\" data-end=\"997\"\u003e\n\u003cli data-section-id=\"1njfze6\" data-start=\"853\" data-end=\"878\"\u003eGolfing in Florida heat\u003c\/li\u003e\n\u003cli data-section-id=\"nf2gbq\" data-start=\"879\" data-end=\"891\"\u003eGolf trips\u003c\/li\u003e\n\u003cli data-section-id=\"15qmeua\" data-start=\"892\" data-end=\"910\"\u003eClub tournaments\u003c\/li\u003e\n\u003cli data-section-id=\"1va4xqi\" data-start=\"911\" data-end=\"927\"\u003eWeekend rounds\u003c\/li\u003e\n\u003cli data-section-id=\"y7pr26\" data-start=\"928\" data-end=\"947\"\u003ePractice sessions\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"948\" data-end=\"968\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003cli data-section-id=\"dh9620\" data-start=\"969\" data-end=\"997\"\u003eCoastal country club style\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:43:11-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427_d801a11a-c6b4-40ca-91ec-8463857c2561.jpg?v=1780497791"}}]}
{"item":{"id":7909437997134,"title":"Free Fly x BL Bahamas Lobster Lightweight Hooded UV Sun Shirt Glacier","handle":"free-fly-x-bl-bahamas-lobster-lightweight-hooded-uv-sun-shirt-glacier","description":"\u003cp data-start=\"629\" data-end=\"762\"\u003eLightweight sun protection meets laid-back island style in the Free Fly x BL Bahamas Lobster Lightweight Hooded UV Sun Shirt Glacier.\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"1039\"\u003eBuilt with Free Fly’s ultra-soft performance fabric and custom Bahamas-inspired lobster artwork, this lightweight hoodie was designed for long days under the sun whether you're fishing offshore, cruising to the sandbar, paddling calm water, or hopping islands in the Bahamas.\u003c\/p\u003e\n\u003cp data-start=\"1041\" data-end=\"1221\"\u003eThe breathable quick-dry fabric keeps you cool and comfortable in hot conditions while the relaxed hooded fit adds extra sun protection for all-day adventures on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"1223\" data-end=\"1278\"\u003eSoft, lightweight, and built for the coastal lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"1280\" data-end=\"1292\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"1293\" data-end=\"1585\"\u003e\n\u003cli data-section-id=\"vznysg\" data-start=\"1293\" data-end=\"1331\"\u003eUltra-lightweight performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"jwbhr4\" data-start=\"1332\" data-end=\"1352\"\u003eUPF sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"10erx9w\" data-start=\"1353\" data-end=\"1386\"\u003eBreathable and moisture-wicking\u003c\/li\u003e\n\u003cli data-section-id=\"qdvg0x\" data-start=\"1387\" data-end=\"1406\"\u003eQuick-dry comfort\u003c\/li\u003e\n\u003cli data-section-id=\"tyiste\" data-start=\"1407\" data-end=\"1441\"\u003eHooded design for added coverage\u003c\/li\u003e\n\u003cli data-section-id=\"14q9kmp\" data-start=\"1442\" data-end=\"1464\"\u003eRelaxed everyday 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days\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":293539938382,"handle":"bahamas-bound","updated_at":"2026-06-20T15:14:57-04:00","published_at":"2025-06-03T11:47:32-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Bahamas Bound","body_html":"\u003cp data-start=\"1733\" data-end=\"1884\"\u003eThe Bahamas Bound collection was built for boat days, offshore fishing trips, paddle sessions, beach weekends, and the South Florida coastal lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"1886\" data-end=\"2098\"\u003eFeaturing men’s and women’s UV sun shirts, lightweight performance apparel, premium hats, towels, and everyday beach essentials from brands including Outerknown alongside original Blueline Surf \u0026amp; Paddle Co. gear.\u003c\/p\u003e\n\u003cp data-start=\"2100\" data-end=\"2313\"\u003eWhether you're heading offshore from Jupiter Inlet, spending the weekend at the sandbar, or planning your next Bahamas crossing, this collection was designed for comfort, sun protection, and life around the water.\u003c\/p\u003e\n\u003cp data-start=\"2315\" data-end=\"2374\"\u003ePopular categories in the Bahamas Bound collection include:\u003c\/p\u003e\n\u003cul data-start=\"2375\" data-end=\"2525\"\u003e\n\u003cli data-section-id=\"1i14sxs\" data-start=\"2375\" data-end=\"2392\"\u003eMen’s UV shirts\u003c\/li\u003e\n\u003cli data-section-id=\"dafvaw\" data-start=\"2393\" data-end=\"2412\"\u003eWomen’s UV shirts\u003c\/li\u003e\n\u003cli data-section-id=\"1u36hgv\" data-start=\"2413\" data-end=\"2431\"\u003eYouth UV apparel\u003c\/li\u003e\n\u003cli data-section-id=\"175qq0p\" data-start=\"2432\" data-end=\"2458\"\u003eCoastal performance hats\u003c\/li\u003e\n\u003cli data-section-id=\"10p6rbn\" data-start=\"2459\" data-end=\"2473\"\u003eBeach towels\u003c\/li\u003e\n\u003cli data-section-id=\"fbsc8g\" data-start=\"2474\" data-end=\"2498\"\u003eSurf lifestyle apparel\u003c\/li\u003e\n\u003cli data-section-id=\"ct9z1k\" data-start=\"2499\" data-end=\"2525\"\u003eFlorida coastal clothing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2527\" data-end=\"2619\"\u003eShop premium coastal apparel online or visit Blueline Surf \u0026amp; Paddle Co. in Jupiter, Florida.\u003c\/p\u003e","image":{"created_at":"2025-06-03T11:47:31-04:00","alt":"Boating in the Bahamas, crystal clear, blue waters wearing Blueline Surf and Paddle Co. 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We have teamed up with our favorite coastal, golf, and outdoor brands—\u003cb\u003eVineyard Vines, Johnnie-O, Free Fly, and Marsh Wear\u003c\/b\u003e—to design a premium line of custom apparel built specifically for the \u003cb\u003eJupiter lifestyle\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eFrom technical \u003cb\u003emen's sun shirts\u003c\/b\u003e and high-performance \u003cb\u003euv hooded shirts\u003c\/b\u003e built for long days on the Loxahatchee River, to sharp \u003cb\u003eperformance golf polos\u003c\/b\u003e and casual t-shirts ready for dinner by the Jupiter Lighthouse, these custom collaborations are available only through our Jupiter surf shop.\u003c\/p\u003e\n\u003cp\u003eExplore our individual brand collaboration gift guides below to find the perfect style for your next launch or a premium Father's Day gift.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eShop the collections online or select Free In-Store Pickup at our Jupiter, Florida location.\u003c\/i\u003e\u003c\/p\u003e","image":{"created_at":"2026-03-13T15:36:29-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/DSC_0427.jpg?v=1773430590"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":309767209038,"handle":"fathers-day-gifts","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2026-06-01T09:41:15-04:00","sort_order":"manual","template_suffix":"father-s-day","published_scope":"global","title":"Fathers Day Gifts","body_html":"\u003cp data-start=\"124\" data-end=\"203\"\u003eGive Dad something he'll use, doing what he loves. \u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"566\"\u003eThe Blueline Surf \u0026amp; Paddle Father's Day Collection is built for dads who spend their time on the water, at the sandbar, on the golf course, around the grill, or chasing the next adventure. From our latest collabs with Free Fly, Marsh Wear, Williams Knife Co., Johnnie O and Vineyard Vines to our koozies, and softt t-shirts you'll find gifts designed for Dad's who live in Jupiter, or love the Jupiter lifestyle. \u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"791\"\u003eWhether he's fishing offshore, paddleboarding through Jupiter's waterways, boating with friends, traveling, or simply enjoying a cold drink after a day in the sun, these are the products built to keep up with his lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16yr7r9\" data-start=\"793\" data-end=\"819\"\u003eFather's Day Favorites\u003c\/h3\u003e\n\u003cul data-start=\"820\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"1a63msc\" data-start=\"820\" data-end=\"848\"\u003eUPF Sun Shirts by Anetik, Marsh Wear and Free Fly\u003c\/li\u003e\n\u003cli data-section-id=\"v7pbsd\" data-start=\"849\" data-end=\"877\"\u003eBlueline Surf Hats\u003c\/li\u003e\n\u003cli data-section-id=\"sfhaxr\" data-start=\"878\" data-end=\"916\"\u003eWilliams Knife Co. RX Flipper Knives\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eJohnnie O Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1m3vls3\" data-start=\"917\" data-end=\"935\"\u003eVineyard Vine Polos\u003c\/li\u003e\n\u003cli data-section-id=\"1uenypr\" data-start=\"936\" data-end=\"961\"\u003eJupiter Lifestyle Gear\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eSoft Feel, Comfortable T-Shirts\u003c\/li\u003e\n\u003cli data-section-id=\"e86lzj\" data-start=\"962\" data-end=\"986\"\u003eTurtle Box Speakers, Original and Ranger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"988\" data-end=\"1003\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1004\" data-end=\"1131\"\u003e\n\u003cli data-section-id=\"17aj91q\" data-start=\"1004\" data-end=\"1018\"\u003eFishing Dads\u003c\/li\u003e\n\u003cli data-section-id=\"110pkqq\" data-start=\"1019\" data-end=\"1033\"\u003eBoating Dads\u003c\/li\u003e\n\u003cli data-section-id=\"17o97ou\" data-start=\"1034\" data-end=\"1050\"\u003ePaddleboarders\u003c\/li\u003e\n\u003cli data-section-id=\"1ldsu8u\" data-start=\"1051\" data-end=\"1060\"\u003eSurfers\u003c\/li\u003e\n\u003cli data-section-id=\"f9srwu\" data-start=\"1061\" data-end=\"1070\"\u003eGolfers\u003c\/li\u003e\n\u003cli data-section-id=\"1d93cms\" data-start=\"1071\" data-end=\"1082\"\u003eTravelers\u003c\/li\u003e\n\u003cli data-section-id=\"wfrc2l\" data-start=\"1083\" data-end=\"1104\"\u003eOutdoor Enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"4txvgz\" data-start=\"1105\" data-end=\"1131\"\u003eFlorida Lifestyle Lovers\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-01T09:41:14-04:00","alt":null,"width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/BLxWKC-43.jpg?v=1780321275"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":309822226510,"handle":"the-fishing-dad","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2026-06-02T14:37:38-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Fishing Dad","body_html":"\u003cp data-start=\"156\" data-end=\"247\"\u003eBuilt for early mornings, tight lines, and stories that get better every time they're told.\u003c\/p\u003e\n\u003cp data-start=\"249\" data-end=\"604\"\u003eThe Fishing Dad Collection features performance sun shirts, technical fishing apparel, coastal lifestyle gear, hats, accessories, and gift ideas designed for dads who feel most at home on the water. Whether he's running offshore, cruising the Intracoastal, heading to the sandbar, or casting from the dock, these are the pieces he'll reach for every trip.\u003c\/p\u003e\n\u003cp data-start=\"606\" data-end=\"808\"\u003eInspired by the boating and fishing lifestyle of Jupiter, Florida, this collection combines sun protection, comfort, and performance with the laid-back coastal style Blueline Surf \u0026amp; Paddle is known for.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"911\"\u003eFrom Father's Day gifts to everyday fishing essentials, you'll find gear built for life on the water.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"913\" data-end=\"929\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"930\" data-end=\"1051\"\u003e\n\u003cli data-section-id=\"1u04iog\" data-start=\"930\" data-end=\"948\"\u003eOffshore fishing\u003c\/li\u003e\n\u003cli data-section-id=\"syiamw\" data-start=\"949\" data-end=\"966\"\u003eInshore fishing\u003c\/li\u003e\n\u003cli data-section-id=\"oq2x5c\" data-start=\"967\" data-end=\"976\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"1neysr2\" data-start=\"977\" data-end=\"991\"\u003eSandbar days\u003c\/li\u003e\n\u003cli data-section-id=\"da2vir\" data-start=\"992\" data-end=\"1014\"\u003eDockside happy hours\u003c\/li\u003e\n\u003cli data-section-id=\"1iqjqq9\" data-start=\"1015\" data-end=\"1030\"\u003eBahamas trips\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"1031\" data-end=\"1051\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:39:00-04:00","alt":null,"width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-086_370cfd20-8c8d-4de4-aa6d-c0c3ae98e8ac.jpg?v=1780497598"}},{"id":309821997134,"handle":"the-surf-dad","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2026-06-02T14:29:30-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"The Surf Dad","body_html":"\u003cp data-start=\"144\" data-end=\"211\"\u003eFor the dads who still check the waves before checking their email.\u003c\/p\u003e\n\u003cp data-start=\"213\" data-end=\"561\"\u003eThe Surf Dad Collection is built for early morning sessions, beach days with the family, surf trips, and the laid-back coastal lifestyle that comes with living near the ocean. Featuring premium UV sun shirts, surf apparel, boardshorts, t-shirts, hats, and accessories, these are the essentials every surfer appreciates both in and out of the water.\u003c\/p\u003e\n\u003cp data-start=\"563\" data-end=\"858\"\u003eInspired by the surf culture of Jupiter, Florida, this collection blends performance, comfort, and timeless coastal style. Whether he's paddling out before work, chasing swell on vacation, or spending the day at the beach with the family, these are the pieces designed for life around the ocean.\u003c\/p\u003e\n\u003cp data-start=\"860\" data-end=\"938\"\u003ePerfect for Father's Day, birthdays, and dads who never stopped being surfers.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y1vz5g\" data-start=\"940\" data-end=\"956\"\u003ePerfect For:\u003c\/h3\u003e\n\u003cul data-start=\"957\" data-end=\"1069\"\u003e\n\u003cli data-section-id=\"1ldskuy\" data-start=\"957\" data-end=\"966\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"nrl11m\" data-start=\"967\" data-end=\"979\"\u003eBeach days\u003c\/li\u003e\n\u003cli data-section-id=\"1i9odhg\" data-start=\"980\" data-end=\"998\"\u003eFamily vacations\u003c\/li\u003e\n\u003cli data-section-id=\"1iqjqq9\" data-start=\"999\" data-end=\"1014\"\u003eBahamas trips\u003c\/li\u003e\n\u003cli data-section-id=\"17o8xii\" data-start=\"1015\" data-end=\"1031\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"134k8rb\" data-start=\"1032\" data-end=\"1048\"\u003eCoastal travel\u003c\/li\u003e\n\u003cli data-section-id=\"1pnf3hf\" data-start=\"1049\" data-end=\"1069\"\u003eFather's Day gifts\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2026-06-03T10:41:59-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231218_Panas-0067.jpg?v=1780497719"}},{"id":284028043342,"handle":"mens-uv-sun-shirts","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:26:38-04:00","sort_order":"manual","template_suffix":"tier-1-mens-uv","published_scope":"global","title":"UV Sun Shirts for Men","body_html":"\u003cp data-path-to-node=\"5,0\"\u003e\u003cmeta charset=\"utf-8\"\u003eLooking for men’s UPF sun shirts in Jupiter, Florida? Blueline’s collection of UV protection shirts is built for long days on the water, whether you’re surfing, paddleboarding, fishing, boating or hanging in the backyard. Designed for the South Florida heat, these lightweight, breathable sun shirts keep you cool, protected, and comfortable all day long.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003e\u003cmeta charset=\"utf-8\"\u003eThese men’s UV shirts feature moisture-wicking fabrics that dry fast and move with you, making them ideal for long days in the sun. From Jupiter’s Intracoastal waterways to offshore fishing trips, everyday beach wear, and lunches at Guanabanas these are the best sun shirts for men living an active coastal lifestyle.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,2\"\u003eFinished with clean Blueline branding and a dialed-in fit, this collection of \u003cb data-path-to-node=\"5,2\" data-index-in-node=\"78\"\u003eSPF shirts for men\u003c\/b\u003e delivers top-tier protection without sacrificing style. Designed in Jupiter, Florida and tested where the sun hits hardest.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eLooking for the best sun shirts in Jupiter? \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best UV Sun Shirts \"\u003eExplore our tested collection\u003c\/a\u003e.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:26:38-04:00","alt":"Man wearing a Blueline men’s UV sun shirt on a boat in Jupiter Florida with water and palm trees in the background","width":667,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/TheCrossing103.jpg?v=1779828438"}}]}
{"item":{"id":7909550948430,"title":"Jupiter Lighthouse Strapback Hat Putty","handle":"jupiter-lighthouse-strapback-hat-putty","description":"\u003cp data-start=\"301\" data-end=\"485\"\u003eInspired by one of Florida’s most iconic coastal landmarks, the Jupiter Lighthouse Strapback Hat Putty delivers timeless coastal style with a clean relaxed fit built for everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"487\" data-end=\"841\"\u003eMade with soft cotton twill construction, this lightweight unstructured strapback features custom embroidered Jupiter Lighthouse artwork on the front and the classic Blueline Surf \u0026amp; Paddle OG logo embroidered on the side. The putty colorway gives it a subtle sun-faded coastal feel that fits right in from the beach to the boat and everywhere in between.\u003c\/p\u003e\n\u003cp data-start=\"843\" data-end=\"961\"\u003eComfortable, breathable, and easy to wear, this is the kind of hat that quickly becomes part of the everyday rotation.\u003c\/p\u003e\n\u003cp data-start=\"963\" data-end=\"995\"\u003eBuilt for the Jupiter lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"997\" data-end=\"1009\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"1010\" data-end=\"1287\"\u003e\n\u003cli data-section-id=\"1ix9zq4\" data-start=\"1010\" data-end=\"1042\"\u003eSoft cotton twill construction\u003c\/li\u003e\n\u003cli data-section-id=\"14l7uef\" data-start=\"1043\" data-end=\"1073\"\u003eLightweight unstructured fit\u003c\/li\u003e\n\u003cli data-section-id=\"1vca60x\" data-start=\"1074\" data-end=\"1104\"\u003eAdjustable strapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1jas7q5\" data-start=\"1105\" data-end=\"1145\"\u003eEmbroidered Jupiter Lighthouse artwork\u003c\/li\u003e\n\u003cli data-section-id=\"rvqrpv\" data-start=\"1146\" data-end=\"1189\"\u003eBlueline Surf \u0026amp; Paddle OG side embroidery\u003c\/li\u003e\n\u003cli data-section-id=\"1jmdy5g\" data-start=\"1190\" data-end=\"1216\"\u003eRelaxed everyday comfort\u003c\/li\u003e\n\u003cli data-section-id=\"cb3j5e\" data-start=\"1217\" data-end=\"1287\"\u003eDesigned for beach days, boating, travel, and coastal lifestyle wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2026-05-14T15:26:53-04:00","created_at":"2026-05-14T15:23:16-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Imperial Hats","tags":["Beach Hat","Blueline Surf","Boating Hat","Dad Hat","Florida Lifestyle Apparel","Jupiter Florida Hat","Jupiter Inlet","Jupiter Lighthouse Hat","Lighthouse Apparel","Putty Hat","Saltwater Lifestyle","Strapback Hat","Travel Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43748228989006,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000158986","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Jupiter Lighthouse Strapback Hat Putty","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000158986","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-strapback-hat-putty-blueline.jpg?v=1778965333"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-strapback-hat-putty-blueline.jpg?v=1778965333","options":["Title"],"media":[{"alt":"Putty colored Jupiter Lighthouse Strapback Hat from Blueline Surf \u0026 Paddle Co. featuring embroidered lighthouse artwork and relaxed coastal styling inspired by the Jupiter Florida lifestyle.","id":37884360294478,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-strapback-hat-putty-blueline.jpg?v=1778965333"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-strapback-hat-putty-blueline.jpg?v=1778965333","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"301\" data-end=\"485\"\u003eInspired by one of Florida’s most iconic coastal landmarks, the Jupiter Lighthouse Strapback Hat Putty delivers timeless coastal style with a clean relaxed fit built for everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"487\" data-end=\"841\"\u003eMade with soft cotton twill construction, this lightweight unstructured strapback features custom embroidered Jupiter Lighthouse artwork on the front and the classic Blueline Surf \u0026amp; Paddle OG logo embroidered on the side. The putty colorway gives it a subtle sun-faded coastal feel that fits right in from the beach to the boat and everywhere in between.\u003c\/p\u003e\n\u003cp data-start=\"843\" data-end=\"961\"\u003eComfortable, breathable, and easy to wear, this is the kind of hat that quickly becomes part of the everyday rotation.\u003c\/p\u003e\n\u003cp data-start=\"963\" data-end=\"995\"\u003eBuilt for the Jupiter lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"997\" data-end=\"1009\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"1010\" data-end=\"1287\"\u003e\n\u003cli data-section-id=\"1ix9zq4\" data-start=\"1010\" data-end=\"1042\"\u003eSoft cotton twill construction\u003c\/li\u003e\n\u003cli data-section-id=\"14l7uef\" data-start=\"1043\" data-end=\"1073\"\u003eLightweight unstructured fit\u003c\/li\u003e\n\u003cli data-section-id=\"1vca60x\" data-start=\"1074\" data-end=\"1104\"\u003eAdjustable strapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1jas7q5\" data-start=\"1105\" data-end=\"1145\"\u003eEmbroidered Jupiter Lighthouse artwork\u003c\/li\u003e\n\u003cli data-section-id=\"rvqrpv\" data-start=\"1146\" data-end=\"1189\"\u003eBlueline Surf \u0026amp; Paddle OG side embroidery\u003c\/li\u003e\n\u003cli data-section-id=\"1jmdy5g\" data-start=\"1190\" data-end=\"1216\"\u003eRelaxed everyday comfort\u003c\/li\u003e\n\u003cli data-section-id=\"cb3j5e\" data-start=\"1217\" data-end=\"1287\"\u003eDesigned for beach days, boating, travel, and coastal lifestyle wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-06-17T14:27:50-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
{"item":{"id":7909551145038,"title":"Jupiter Lighthouse Strapback Hat Breaker Blue","handle":"jupiter-lighthouse-strapback-hat-breaker-blue","description":"\u003cp data-start=\"315\" data-end=\"487\"\u003eInspired by one of Florida’s most iconic coastal landmarks, the Jupiter Lighthouse Strapback Hat Breaker Blue delivers laid-back everyday style with a worn-in coastal feel.\u003c\/p\u003e\n\u003cp data-start=\"489\" data-end=\"868\"\u003eBuilt with soft cotton twill construction and a lightweight unstructured fit, this strapback features custom embroidered Jupiter Lighthouse artwork on the front and the classic Blueline Surf \u0026amp; Paddle OG logo embroidered on the side. The breaker blue colorway brings subtle ocean-inspired tones that fit perfectly with life around the inlet, the beach, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"870\" data-end=\"957\"\u003eComfortable, breathable, and easy to wear from sunrise boat rides to sunset dock hangs.\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1014\"\u003eA clean coastal staple built for the Jupiter lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"1016\" data-end=\"1028\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"1029\" data-end=\"1306\"\u003e\n\u003cli data-section-id=\"1ix9zq4\" data-start=\"1029\" data-end=\"1061\"\u003eSoft cotton twill construction\u003c\/li\u003e\n\u003cli data-section-id=\"14l7uef\" data-start=\"1062\" data-end=\"1092\"\u003eLightweight unstructured fit\u003c\/li\u003e\n\u003cli data-section-id=\"1vca60x\" data-start=\"1093\" data-end=\"1123\"\u003eAdjustable strapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1jas7q5\" data-start=\"1124\" data-end=\"1164\"\u003eEmbroidered Jupiter Lighthouse artwork\u003c\/li\u003e\n\u003cli data-section-id=\"rvqrpv\" data-start=\"1165\" data-end=\"1208\"\u003eBlueline Surf \u0026amp; Paddle OG side embroidery\u003c\/li\u003e\n\u003cli data-section-id=\"1jmdy5g\" data-start=\"1209\" data-end=\"1235\"\u003eRelaxed everyday comfort\u003c\/li\u003e\n\u003cli data-section-id=\"cb3j5e\" data-start=\"1236\" data-end=\"1306\"\u003eDesigned for beach days, boating, travel, and coastal lifestyle wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2026-05-14T15:26:35-04:00","created_at":"2026-05-14T15:24:08-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Imperial Hats","tags":["Beach Hat","Blue Hat","Blueline Surf","Boating Hat","Dad Hat","Florida Lifestyle Apparel","Jupiter Florida Hat","Jupiter Inlet","Jupiter Lighthouse Hat","Lighthouse Apparel","Saltwater Lifestyle","Strapback Hat","Travel Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43748229283918,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000158985","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Jupiter Lighthouse Strapback Hat Breaker Blue","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000158985","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-strapback-hat-breaker-blue-blueline.jpg?v=1778965562"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-strapback-hat-breaker-blue-blueline.jpg?v=1778965562","options":["Title"],"media":[{"alt":"Breaker blue Jupiter Lighthouse Strapback Hat from Blueline Surf \u0026 Paddle Co. featuring embroidered lighthouse artwork and relaxed coastal styling inspired by the Jupiter Florida lifestyle.","id":37884359475278,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-strapback-hat-breaker-blue-blueline.jpg?v=1778965562"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jupiter-lighthouse-strapback-hat-breaker-blue-blueline.jpg?v=1778965562","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"315\" data-end=\"487\"\u003eInspired by one of Florida’s most iconic coastal landmarks, the Jupiter Lighthouse Strapback Hat Breaker Blue delivers laid-back everyday style with a worn-in coastal feel.\u003c\/p\u003e\n\u003cp data-start=\"489\" data-end=\"868\"\u003eBuilt with soft cotton twill construction and a lightweight unstructured fit, this strapback features custom embroidered Jupiter Lighthouse artwork on the front and the classic Blueline Surf \u0026amp; Paddle OG logo embroidered on the side. The breaker blue colorway brings subtle ocean-inspired tones that fit perfectly with life around the inlet, the beach, and long days on the water.\u003c\/p\u003e\n\u003cp data-start=\"870\" data-end=\"957\"\u003eComfortable, breathable, and easy to wear from sunrise boat rides to sunset dock hangs.\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1014\"\u003eA clean coastal staple built for the Jupiter lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"1016\" data-end=\"1028\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"1029\" data-end=\"1306\"\u003e\n\u003cli data-section-id=\"1ix9zq4\" data-start=\"1029\" data-end=\"1061\"\u003eSoft cotton twill construction\u003c\/li\u003e\n\u003cli data-section-id=\"14l7uef\" data-start=\"1062\" data-end=\"1092\"\u003eLightweight unstructured fit\u003c\/li\u003e\n\u003cli data-section-id=\"1vca60x\" data-start=\"1093\" data-end=\"1123\"\u003eAdjustable strapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1jas7q5\" data-start=\"1124\" data-end=\"1164\"\u003eEmbroidered Jupiter Lighthouse artwork\u003c\/li\u003e\n\u003cli data-section-id=\"rvqrpv\" data-start=\"1165\" data-end=\"1208\"\u003eBlueline Surf \u0026amp; Paddle OG side embroidery\u003c\/li\u003e\n\u003cli data-section-id=\"1jmdy5g\" data-start=\"1209\" data-end=\"1235\"\u003eRelaxed everyday comfort\u003c\/li\u003e\n\u003cli data-section-id=\"cb3j5e\" data-start=\"1236\" data-end=\"1306\"\u003eDesigned for beach days, boating, travel, and coastal lifestyle wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":311541203022,"handle":"cotton-twill-hats","updated_at":"2026-06-17T14:27:50-04:00","published_at":"2026-06-17T14:27:50-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cotton Twill Hats","body_html":"\u003cp\u003e\u003cb\u003eClassic coastal style meets everyday durability.\u003c\/b\u003e \u0026gt; Discover the ultimate collection of \u003cb\u003eBlueline custom hats and baseball caps\u003c\/b\u003e, expertly crafted from premium soft cotton twill. Designed specifically to withstand the South Florida heat, bright sun, and saltwater spray, these unstructured caps offer maximum breathability and an adjustable fit for all-day comfort on or off the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're launching a paddleboard at our private dock on the Intracoastal, relaxing on the local sandbar, or catching a sunset cruise past the Jupiter Inlet Lighthouse, our signature headwear keeps you shaded in style. Featuring custom local embroidery, including our high-contrast \u003cb\u003e\"JUP\" lettering\u003c\/b\u003e styles, these simple staples are built for the laid-back waterman lifestyle.\u003c\/p\u003e\n\u003cp\u003eExplore our full lineup of classic navy, carolina blue, and coastal tones below. Pair your favorite twill cap with our hyperlinked \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.google.com\/search?q=\/collections\/mens-sun-shirts-rashguards\u0026amp;authuser=1\" class=\"ng-star-inserted\" target=\"_blank\"\u003eUPF sun shirts\u003c\/a\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e for complete sun protection on your next Jupiter adventure.\u003c\/p\u003e\n\u003cp\u003eShop the collection online now or select \u003cb\u003eFree In-Store Pickup\u003c\/b\u003e at our Jupiter surf shop checkout.\u003c\/p\u003e","image":{"created_at":"2026-06-17T14:27:49-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1781720870"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":309827108942,"handle":"the-jupiter-dad","updated_at":"2026-06-18T07:12:53-04:00","published_at":"2026-06-02T17:21:18-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"The Jupiter Dad","body_html":"","image":{"created_at":"2026-06-02T17:32:19-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Jupiter_Lightouse_Photo_Guys_on_a_boat_in_Blueline_Surf_and_Paddle_Clothing.jpg?v=1780435939"}}]}
{"item":{"id":7917210894414,"title":"Triangle Lighthouse Excursion Rope Hat - Navy","handle":"triangle-lighthouse-excursion-rope-hat-navy","description":"\u003cp data-start=\"97\" data-end=\"448\"\u003eBuilt for life on the water, the Triangle Lighthouse Excursion Rope Hat Black combines technical performance with clean coastal styling inspired by Jupiter’s surf, fishing, and boating culture. Featuring Blueline Surf \u0026amp; Paddle’s signature Triangle Lighthouse logo, this lightweight performance snapback is designed for long days under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"450\" data-end=\"707\"\u003eConstructed with water-resistant performance fabric, moisture-wicking technology, and a floating visor, the Excursion Rope Hat was made for fishing trips offshore, paddle sessions through the Intracoastal, beach days, and everyday wear around Jupiter Inlet.\u003c\/p\u003e\n\u003cp data-start=\"709\" data-end=\"863\"\u003eThe unstructured 5-panel high crown fit and rope detail give this hat a modern surf-and-coastal look while maintaining lightweight comfort and durability.\u003c\/p\u003e\n\u003cp data-start=\"865\" data-end=\"986\"\u003eFrom sunrise boat runs to sunset sessions at Guanabanas, this is the kind of hat that becomes part of the daily rotation.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"988\" data-end=\"1000\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"1001\" data-end=\"1306\"\u003e\n\u003cli data-section-id=\"1chiqkk\" data-start=\"1001\" data-end=\"1039\"\u003eWater-resistant performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1kgbkzf\" data-start=\"1040\" data-end=\"1071\"\u003eMoisture-wicking technology\u003c\/li\u003e\n\u003cli data-section-id=\"1ksuc2c\" data-start=\"1072\" data-end=\"1103\"\u003eFloating visor construction\u003c\/li\u003e\n\u003cli data-section-id=\"10rz6zu\" data-start=\"1104\" data-end=\"1142\"\u003eLightweight high crown 5-panel fit\u003c\/li\u003e\n\u003cli data-section-id=\"1kk58bh\" data-start=\"1143\" data-end=\"1174\"\u003eFlat visor with rope detail\u003c\/li\u003e\n\u003cli data-section-id=\"1f494bt\" data-start=\"1175\" data-end=\"1206\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1psu0z8\" data-start=\"1207\" data-end=\"1253\"\u003ePremium Excursion performance construction\u003c\/li\u003e\n\u003cli data-section-id=\"v5c4em\" data-start=\"1254\" data-end=\"1306\"\u003eBlueline Surf \u0026amp; Paddle Triangle Lighthouse patch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1308\" data-end=\"1323\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1324\" data-end=\"1449\"\u003e\n\u003cli data-section-id=\"13qz8rg\" data-start=\"1324\" data-end=\"1335\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"48nyhc\" data-start=\"1336\" data-end=\"1347\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"14tt2cq\" data-start=\"1348\" data-end=\"1366\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"1i3iska\" data-start=\"1367\" data-end=\"1378\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"1xcaawa\" data-start=\"1379\" data-end=\"1387\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"zxjgy8\" data-start=\"1388\" data-end=\"1398\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"q64nii\" data-start=\"1399\" data-end=\"1413\"\u003eBeach days\u003c\/li\u003e\n\u003cli data-section-id=\"148vsam\" data-start=\"1414\" data-end=\"1449\"\u003eEveryday coastal lifestyle wear\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2026-05-21T09:09:54-04:00","created_at":"2026-05-21T09:00:40-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown Unstructured","tags":["5 Panel Hat","Beach Hat","Blueline Surf and Paddle","Boating Hat","Coastal Lifestyle","Excursion Hat","Fishing Apparel","Fishing Hat","Flat Bill Hat","Floating Hat","Florida Lifestyle","Florida Surf Hat","Jupiter Florida","Jupiter Inlet","Men’s Surf Hat","Outdoor Lifestyle","Paddleboard Hat","Performance Hat","Performance Snapback","Premium Rope Hat","Rope Hat","South Florida Style","Surf Apparel","Technical Hat","Triangle Lighthouse","Water Resistant Hat"],"price":4195,"price_min":4195,"price_max":4195,"available":true,"price_varies":false,"compare_at_price":4195,"compare_at_price_min":4195,"compare_at_price_max":4195,"compare_at_price_varies":false,"variants":[{"id":43768575230030,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000159365","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Triangle Lighthouse Excursion Rope Hat - Navy","public_title":null,"options":["Default Title"],"price":4195,"weight":0,"compare_at_price":4195,"inventory_management":"shopify","barcode":"210000159365","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/triangle-lighthouse-excursion-rope-hat-Navy-front-2.jpg?v=1780265932"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/triangle-lighthouse-excursion-rope-hat-Navy-front-2.jpg?v=1780265932","options":["Title"],"media":[{"alt":"Navy Triangle Lighthouse Excursion Rope Hat with Blueline Surf \u0026 Paddle logo patch","id":38183937146958,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/triangle-lighthouse-excursion-rope-hat-Navy-front-2.jpg?v=1780265932"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/triangle-lighthouse-excursion-rope-hat-Navy-front-2.jpg?v=1780265932","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"97\" data-end=\"448\"\u003eBuilt for life on the water, the Triangle Lighthouse Excursion Rope Hat Black combines technical performance with clean coastal styling inspired by Jupiter’s surf, fishing, and boating culture. Featuring Blueline Surf \u0026amp; Paddle’s signature Triangle Lighthouse logo, this lightweight performance snapback is designed for long days under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"450\" data-end=\"707\"\u003eConstructed with water-resistant performance fabric, moisture-wicking technology, and a floating visor, the Excursion Rope Hat was made for fishing trips offshore, paddle sessions through the Intracoastal, beach days, and everyday wear around Jupiter Inlet.\u003c\/p\u003e\n\u003cp data-start=\"709\" data-end=\"863\"\u003eThe unstructured 5-panel high crown fit and rope detail give this hat a modern surf-and-coastal look while maintaining lightweight comfort and durability.\u003c\/p\u003e\n\u003cp data-start=\"865\" data-end=\"986\"\u003eFrom sunrise boat runs to sunset sessions at Guanabanas, this is the kind of hat that becomes part of the daily rotation.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"988\" data-end=\"1000\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"1001\" data-end=\"1306\"\u003e\n\u003cli data-section-id=\"1chiqkk\" data-start=\"1001\" data-end=\"1039\"\u003eWater-resistant performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"1kgbkzf\" data-start=\"1040\" data-end=\"1071\"\u003eMoisture-wicking technology\u003c\/li\u003e\n\u003cli data-section-id=\"1ksuc2c\" data-start=\"1072\" data-end=\"1103\"\u003eFloating visor construction\u003c\/li\u003e\n\u003cli data-section-id=\"10rz6zu\" data-start=\"1104\" data-end=\"1142\"\u003eLightweight high crown 5-panel fit\u003c\/li\u003e\n\u003cli data-section-id=\"1kk58bh\" data-start=\"1143\" data-end=\"1174\"\u003eFlat visor with rope detail\u003c\/li\u003e\n\u003cli data-section-id=\"1f494bt\" data-start=\"1175\" data-end=\"1206\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1psu0z8\" data-start=\"1207\" data-end=\"1253\"\u003ePremium Excursion performance construction\u003c\/li\u003e\n\u003cli data-section-id=\"v5c4em\" data-start=\"1254\" data-end=\"1306\"\u003eBlueline Surf \u0026amp; Paddle Triangle Lighthouse patch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1308\" data-end=\"1323\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1324\" data-end=\"1449\"\u003e\n\u003cli data-section-id=\"13qz8rg\" data-start=\"1324\" data-end=\"1335\"\u003eFishing\u003c\/li\u003e\n\u003cli data-section-id=\"48nyhc\" data-start=\"1336\" data-end=\"1347\"\u003eBoating\u003c\/li\u003e\n\u003cli data-section-id=\"14tt2cq\" data-start=\"1348\" data-end=\"1366\"\u003ePaddleboarding\u003c\/li\u003e\n\u003cli data-section-id=\"1i3iska\" data-start=\"1367\" data-end=\"1378\"\u003eSurfing\u003c\/li\u003e\n\u003cli data-section-id=\"1xcaawa\" data-start=\"1379\" data-end=\"1387\"\u003eGolf\u003c\/li\u003e\n\u003cli data-section-id=\"zxjgy8\" data-start=\"1388\" data-end=\"1398\"\u003eTravel\u003c\/li\u003e\n\u003cli data-section-id=\"q64nii\" data-start=\"1399\" data-end=\"1413\"\u003eBeach days\u003c\/li\u003e\n\u003cli data-section-id=\"148vsam\" data-start=\"1414\" data-end=\"1449\"\u003eEveryday coastal lifestyle wear\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"hats","published_scope":"global","title":"Blueline Hats","body_html":"\u003ch2 data-section-id=\"1nwu9xi\" data-start=\"247\" data-end=\"290\"\u003eFlorida Hats Built for Life on the Water\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"466\"\u003eFrom offshore fishing trips and paddleboard adventures to beach days, golf rounds, boat rides, and sunset happy hours, our hat collection was built for the Florida lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"793\"\u003eAt Blueline Surf \u0026amp; Paddle, we design hats for the way we actually live. Days spent outside, time on the water, and adventures that don't stop when the weather gets hot. Whether you're looking for lightweight performance, premium technical fabrics, classic coastal styling, or your next everyday favorite, you'll find it here.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1023\"\u003eOur collection includes Performance Hats, Tech Hats, Performance Rope Hats, Classic Twill Hats, FlexFit Hats, and Rope Hats featuring original Blueline artwork inspired by Jupiter, Florida and the coastal lifestyle we call home.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oppcsu\" data-start=\"1025\" data-end=\"1042\"\u003eShop By Style\u003c\/h3\u003e\n\u003ch4 data-start=\"1044\" data-end=\"1065\"\u003ePerformance Hats\u003c\/h4\u003e\n\u003cp data-start=\"1066\" data-end=\"1172\"\u003eLightweight UV Lite hats featuring moisture-wicking comfort and UPF sun protection for long days outdoors.\u003c\/p\u003e\n\u003ch4 data-start=\"1174\" data-end=\"1188\"\u003eTech Hats\u003c\/h4\u003e\n\u003cp data-start=\"1189\" data-end=\"1306\"\u003ePremium TriTech hats featuring advanced fabrics, 4-way stretch comfort, moisture management, and all-day performance.\u003c\/p\u003e\n\u003ch4 data-start=\"1308\" data-end=\"1334\"\u003ePerformance Rope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1335\" data-end=\"1437\"\u003eTechnical rope hats built for boating, paddleboarding, golf, fishing, travel, and everyday adventures.\u003c\/p\u003e\n\u003ch4 data-start=\"1439\" data-end=\"1462\"\u003eClassic Twill Hats\u003c\/h4\u003e\n\u003cp data-start=\"1463\" data-end=\"1538\"\u003eTraditional cotton twill hats offering timeless style and everyday comfort.\u003c\/p\u003e\n\u003ch4 data-start=\"1540\" data-end=\"1554\"\u003eRope Hats\u003c\/h4\u003e\n\u003cp data-start=\"1555\" data-end=\"1640\"\u003eClassic rope hats inspired by coastal living, boating culture, and life on the water.\u003c\/p\u003e\n\u003ch4 data-start=\"1642\" data-end=\"1659\"\u003eFlexFit Hats\u003c\/h4\u003e\n\u003cp data-start=\"1660\" data-end=\"1749\"\u003ePremium fitted hats featuring FlexFit technology and structured comfort for a secure fit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"196odvl\" data-start=\"1751\" data-end=\"1773\"\u003eWhy Blueline Hats?\u003c\/h3\u003e\n\u003cul data-start=\"1775\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"1x6d1ir\" data-start=\"1775\" data-end=\"1811\"\u003eDesigned for the Florida lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"1ewxvzw\" data-start=\"1812\" data-end=\"1877\"\u003eBuilt for boating, beach days, golf, paddleboarding, and travel\u003c\/li\u003e\n\u003cli data-section-id=\"1gk62fx\" data-start=\"1878\" data-end=\"1914\"\u003ePremium materials and construction\u003c\/li\u003e\n\u003cli data-section-id=\"1evm1kd\" data-start=\"1915\" data-end=\"1954\"\u003eOriginal Blueline artwork and designs\u003c\/li\u003e\n\u003cli data-section-id=\"1bhflp2\" data-start=\"1955\" data-end=\"1986\"\u003eLightweight, comfortable fits\u003c\/li\u003e\n\u003cli data-section-id=\"vc34dg\" data-start=\"1987\" data-end=\"2015\"\u003eStyles for every adventure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2017\" data-end=\"2218\"\u003eWhether you're exploring Jupiter Inlet, heading offshore, spending the day at the sandbar, or simply looking for a comfortable everyday hat, our collection is built to help you enjoy more time outside.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Friends enjoying a boat ride near the Jupiter Lighthouse wearing Blueline Surf \u0026 Paddle hats and performance apparel on a sunny day in Jupiter, Florida.","width":1536,"height":1024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/ChatGPT_Image_May_30_2026_01_26_19_PM.png?v=1780162940"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"men-s","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":307667206222,"handle":"performance-upf-sun-hats","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2026-04-15T16:53:59-04:00","sort_order":"manual","template_suffix":"Default collection","published_scope":"global","title":"Blueline Performance Hat Collection","body_html":"\u003cp data-start=\"200\" data-end=\"364\"\u003eFrom happy hour to the golf course, boat rides to the sandbar, and offshore adventures, the Jupiter Performance Collection was built for life under the Florida sun.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"620\"\u003eFeaturing lightweight, breathable fabrics with built-in UPF protection, these hats are designed to keep you comfortable whether you're chasing fish offshore, cruising the Intracoastal, walking the beach, or grabbing drinks waterfront after a day outside.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"681\"\u003ePerformance where you need it. Style you'll wear every day.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1v6dupp\" data-start=\"688\" data-end=\"715\"\u003ePerformance Technologies\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1cbva91\" data-start=\"717\" data-end=\"746\"\u003eUV Lite™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"748\" data-end=\"849\"\u003eBuilt for long days in the sun, UV Lite hats combine lightweight comfort with premium sun protection.\u003c\/p\u003e\n\u003cul data-start=\"851\" data-end=\"1118\"\u003e\n\u003cli data-section-id=\"1wsbf3r\" data-start=\"851\" data-end=\"906\"\u003eUPF 50 protection blocks up to 98% of harmful UV rays\u003c\/li\u003e\n\u003cli data-section-id=\"1tyix19\" data-start=\"907\" data-end=\"951\"\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7rqq0h\" data-start=\"952\" data-end=\"1008\"\u003eMoisture-wicking sweatband helps keep you cool and dry\u003c\/li\u003e\n\u003cli data-section-id=\"1jhp43l\" data-start=\"1009\" data-end=\"1045\"\u003eAdjustable fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"15n4efb\" data-start=\"1046\" data-end=\"1118\"\u003eIdeal for boating, beach days, paddleboarding, golf, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1120\" data-end=\"1195\"\u003eWhen South Florida temperatures rise, UV Lite hats are designed to keep up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q7gpk7\" data-start=\"1202\" data-end=\"1231\"\u003eTriTech™ Performance Hats\u003c\/h3\u003e\n\u003cp data-start=\"1233\" data-end=\"1327\"\u003eTriTech hats are designed for versatility, combining athletic performance with everyday style.\u003c\/p\u003e\n\u003cul data-start=\"1329\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"1qbw9pf\" data-start=\"1329\" data-end=\"1352\"\u003eUPF 30 sun protection\u003c\/li\u003e\n\u003cli data-section-id=\"29mqs3\" data-start=\"1353\" data-end=\"1407\"\u003eInnovative 4-way stretch fabric for superior comfort\u003c\/li\u003e\n\u003cli data-section-id=\"h10z8i\" data-start=\"1408\" data-end=\"1449\"\u003eLightweight and breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"10fju94\" data-start=\"1450\" data-end=\"1505\"\u003eMoisture-wicking technology keeps sweat under control\u003c\/li\u003e\n\u003cli data-section-id=\"kv1zfx\" data-start=\"1506\" data-end=\"1567\"\u003ePerfect for golf, travel, boating, workouts, and daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003eWhether you're teeing off, heading offshore, or enjoying sunset cocktails by the water, TriTech delivers comfort from the first cast to the last call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"nisx1g\" data-start=\"1726\" data-end=\"1767\"\u003eWhy Choose Blueline Performance Hats?\u003c\/h3\u003e\n\u003cp data-start=\"1769\" data-end=\"1904\"\u003eLiving in Jupiter means spending more time outside. Our performance hat collection is built for the way South Floridians actually live:\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"2072\"\u003e✓ Boat Days\u003cbr data-start=\"1917\" data-end=\"1920\"\u003e✓ Sandbar Saturdays\u003cbr data-start=\"1939\" data-end=\"1942\"\u003e✓ Golf Rounds\u003cbr data-start=\"1955\" data-end=\"1958\"\u003e✓ Paddle Sessions\u003cbr data-start=\"1975\" data-end=\"1978\"\u003e✓ Beach Walks\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e✓ Happy Hour Waterfront\u003cbr data-start=\"2017\" data-end=\"2020\"\u003e✓ Offshore Fishing Trips\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e✓ Everyday Florida Living\u003c\/p\u003e\n\u003cp data-start=\"2074\" data-end=\"2145\"\u003eNo matter where the day takes you, these hats are built to go with you.\u003c\/p\u003e","image":{"created_at":"2026-04-15T16:53:57-04:00","alt":"Hats built for the golf course by Blueline Surf and Paddle, two men at a mini golf course dressed in golf attire. ","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-78.jpg?v=1781721972"}},{"id":307667796046,"handle":"rope-hats","updated_at":"2026-06-20T07:11:18-04:00","published_at":"2026-04-15T17:04:49-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline’s Rope Hat Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blueline Signature Rope Hat is the ultimate crossover of vintage surf style and modern performance. Designed right here in Jupiter, Florida, our rope hats feature a structured five-panel fit and our iconic braided detail. Crafted with lightweight, water-friendly fabrics, these hats are built to handle the salt spray of the Jupiter Inlet, a humid afternoon on the golf course, or a casual sunset at the sandbar. Experience the perfect blend of comfort and durability that has made these a staple for the Blueline crew.\u003c\/p\u003e","image":{"created_at":"2026-04-15T17:04:48-04:00","alt":"Blueline Surf and Paddle signature rope hat worn by an angler fishing in Jupiter, FL. Performance headwear designed for boating and sun protection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250430_Panas-9730.jpg?v=1776287089"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-06-21T07:11:36-04:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"JUP LIFE Apparel – Jupiter Florida Clothing \u0026 Lifestyle Gear","body_html":"\u003cp data-start=\"796\" data-end=\"1086\"\u003eJUP LIFE is our in-house Jupiter Florida apparel collection inspired by everyday life on the coast. From beach and boat days to weekends on the golf course, afternoons at the soccer and lacrosse fields, and dinner at your favorite waterfront spot, this is gear made for real Jupiter living.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1430\"\u003eFrom JUP hats and original Blueline logo designs to exclusive Vineyard Vines T-shirts and polos, this collection also includes lightweight hoodies, \u003ca href=\"https:\/\/www.bluelinesurf.com\/pages\/sun-shirts-jupiter-fl\" title=\"Best Sun Shirts and UPF Shirts in South Florida\"\u003eUV breathable sun shirts\u003c\/a\u003e, Johnnie-O golf polos, quarter zips and everyday coastal lifestyle wear. JUP LIFE represents the laid-back, water-driven lifestyle that defines South Florida.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1599\"\u003eDesigned locally and rooted in the Jupiter community, this collection blends surf culture, boating and waterfront sunsets into pieces you’ll reach for again and again.\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}