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{"item":{"id":7735698718798,"title":"OC Jupiter Hoodie White Heather","handle":"oc-jupiter-hoodie-white-heather","description":"\u003cp data-start=\"351\" data-end=\"668\"\u003eSlip into the \u003cstrong data-start=\"365\" data-end=\"403\"\u003eOC Jupiter Hoodie in White Heather\u003c\/strong\u003e for unrivaled softness and comfort. Designed with lightweight yet cozy fabric, this hoodie is perfect for layering or wearing on its own. The relaxed fit and smooth texture make it your go-to for early morning coffee trips, beach walks, or laid-back days around Jupiter.\u003c\/p\u003e\n\u003cul data-start=\"670\" data-end=\"879\"\u003e\n\u003cli data-start=\"670\" data-end=\"707\"\u003e\n\u003cp data-start=\"672\" data-end=\"707\"\u003eLightweight and ultra-soft fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"708\" data-end=\"743\"\u003e\n\u003cp data-start=\"710\" data-end=\"743\"\u003eRelaxed fit for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"744\" data-end=\"793\"\u003e\n\u003cp data-start=\"746\" data-end=\"793\"\u003eWhite heather color for a clean, coastal look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"794\" data-end=\"843\"\u003e\n\u003cp data-start=\"796\" data-end=\"843\"\u003eFront pouch pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"844\" data-end=\"879\"\u003e\n\u003cp data-start=\"846\" data-end=\"879\"\u003eIdeal for layering or solo wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"881\" data-end=\"999\"\u003eSimple, stylish, and effortlessly comfortable — the perfect everyday hoodie created for \u003cstrong data-start=\"969\" data-end=\"989\"\u003eJupiter, Florida\u003c\/strong\u003e living.\u003c\/p\u003e","published_at":"2025-10-16T09:45:20-04:00","created_at":"2025-10-16T09:41:25-04:00","vendor":"Oat Collective","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":6800,"price_min":6800,"price_max":6800,"available":true,"price_varies":false,"compare_at_price":6800,"compare_at_price_min":6800,"compare_at_price_max":6800,"compare_at_price_varies":false,"variants":[{"id":43044610736206,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000147578","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie White Heather - S","public_title":"S","options":["S"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147578","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43044610768974,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000147579","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie White Heather - M","public_title":"M","options":["M"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147579","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43044610801742,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000147580","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie White Heather - L","public_title":"L","options":["L"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147580","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43044610834510,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000147581","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Hoodie White Heather - XL","public_title":"XL","options":["XL"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147581","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-104.jpg?v=1765297478","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_White_Heather.webp?v=1765297478"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-104.jpg?v=1765297478","options":["Size"],"media":[{"alt":null,"id":32463107653710,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-104.jpg?v=1765297478"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-104.jpg?v=1765297478","width":1366},{"alt":"OC Jupiter Hoodie in White Heather featuring a relaxed fit and ultra-soft lightweight fabric for everyday comfort.","id":27115023859790,"position":2,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_White_Heather.webp?v=1765297478"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_White_Heather.webp?v=1765297478","width":1296}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"351\" data-end=\"668\"\u003eSlip into the \u003cstrong data-start=\"365\" data-end=\"403\"\u003eOC Jupiter Hoodie in White Heather\u003c\/strong\u003e for unrivaled softness and comfort. Designed with lightweight yet cozy fabric, this hoodie is perfect for layering or wearing on its own. The relaxed fit and smooth texture make it your go-to for early morning coffee trips, beach walks, or laid-back days around Jupiter.\u003c\/p\u003e\n\u003cul data-start=\"670\" data-end=\"879\"\u003e\n\u003cli data-start=\"670\" data-end=\"707\"\u003e\n\u003cp data-start=\"672\" data-end=\"707\"\u003eLightweight and ultra-soft fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"708\" data-end=\"743\"\u003e\n\u003cp data-start=\"710\" data-end=\"743\"\u003eRelaxed fit for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"744\" data-end=\"793\"\u003e\n\u003cp data-start=\"746\" data-end=\"793\"\u003eWhite heather color for a clean, coastal look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"794\" data-end=\"843\"\u003e\n\u003cp data-start=\"796\" data-end=\"843\"\u003eFront pouch pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"844\" data-end=\"879\"\u003e\n\u003cp data-start=\"846\" data-end=\"879\"\u003eIdeal for layering or solo wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"881\" data-end=\"999\"\u003eSimple, stylish, and effortlessly comfortable — the perfect everyday hoodie created for \u003cstrong data-start=\"969\" data-end=\"989\"\u003eJupiter, Florida\u003c\/strong\u003e living.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"best-sellers","updated_at":"2025-12-12T17:26:27-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom soft t-shirts and breathable UV shirts to hats, hoodies, and everyday surf and coastal essentials, these are the Jupiter favorites our community wears on the water, at the beach, in the waves and around town. Grab your favorite Blueline gear today!\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027977806,"handle":"womens","updated_at":"2025-12-12T16:42:49-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2025-12-12T07:13:39-05:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-12T16:54:22-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2025-12-12T11:36:38-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":null,"id":32463107653710,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-104.jpg?v=1765297478"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-104.jpg?v=1765297478","width":1366},{"alt":"OC Jupiter Hoodie in White Heather featuring a relaxed fit and ultra-soft lightweight fabric for everyday comfort.","id":27115023859790,"position":2,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_White_Heather.webp?v=1765297478"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_White_Heather.webp?v=1765297478","width":1296}]
{"item":{"id":7735698784334,"title":"OC Jupiter Hoodie Forest Green","handle":"oc-jupiter-hoodie-forest-green","description":"\u003cp data-start=\"346\" data-end=\"728\"\u003eEmbrace your love for \u003cstrong data-start=\"368\" data-end=\"388\"\u003eJupiter, Florida\u003c\/strong\u003e in the cozy \u003cstrong data-start=\"401\" data-end=\"438\"\u003eOC Jupiter Hoodie in Forest Green\u003c\/strong\u003e. Crafted from ultra-soft, comfortable fabric, this hoodie blends warmth and local pride in one everyday essential. The plaid-lined hood adds a touch of classic coastal style, while the relaxed fit makes it perfect for morning walks, cool evenings on the dock, or casual days around town.\u003c\/p\u003e\n\u003cul data-start=\"730\" data-end=\"921\"\u003e\n\u003cli data-start=\"730\" data-end=\"760\"\u003e\n\u003cp data-start=\"732\" data-end=\"760\"\u003eSoft, durable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"761\" data-end=\"805\"\u003e\n\u003cp data-start=\"763\" data-end=\"805\"\u003eForest green color with plaid-lined hood\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"806\" data-end=\"840\"\u003e\n\u003cp data-start=\"808\" data-end=\"840\"\u003eClassic Jupiter logo detailing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"841\" data-end=\"884\"\u003e\n\u003cp data-start=\"843\" data-end=\"884\"\u003eFront pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"885\" data-end=\"921\"\u003e\n\u003cp data-start=\"887\" data-end=\"921\"\u003ePerfect for layering or lounging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-16T09:48:27-04:00","created_at":"2025-10-16T09:41:29-04:00","vendor":"Oat Collective","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":6800,"price_min":6800,"price_max":6800,"available":true,"price_varies":false,"compare_at_price":6800,"compare_at_price_min":6800,"compare_at_price_max":6800,"compare_at_price_varies":false,"variants":[{"id":43044610900046,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000147582","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Hoodie Forest Green - S","public_title":"S","options":["S"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147582","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43044610932814,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000147583","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie Forest Green - M","public_title":"M","options":["M"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147583","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43044610965582,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000147584","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie Forest Green - L","public_title":"L","options":["L"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147584","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43044610998350,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000147585","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Hoodie Forest Green - XL","public_title":"XL","options":["XL"],"price":6800,"weight":0,"compare_at_price":6800,"inventory_management":"shopify","barcode":"210000147585","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_Forest_Green.webp?v=1765297524"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524","options":["Size"],"media":[{"alt":null,"id":32463314485326,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524","width":1366},{"alt":"OC Jupiter Hoodie in Forest Green with plaid-lined hood, featuring soft fabric and local Jupiter, Florida design.","id":27115222925390,"position":2,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_Forest_Green.webp?v=1765297524"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_Forest_Green.webp?v=1765297524","width":1296}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"346\" data-end=\"728\"\u003eEmbrace your love for \u003cstrong data-start=\"368\" data-end=\"388\"\u003eJupiter, Florida\u003c\/strong\u003e in the cozy \u003cstrong data-start=\"401\" data-end=\"438\"\u003eOC Jupiter Hoodie in Forest Green\u003c\/strong\u003e. Crafted from ultra-soft, comfortable fabric, this hoodie blends warmth and local pride in one everyday essential. The plaid-lined hood adds a touch of classic coastal style, while the relaxed fit makes it perfect for morning walks, cool evenings on the dock, or casual days around town.\u003c\/p\u003e\n\u003cul data-start=\"730\" data-end=\"921\"\u003e\n\u003cli data-start=\"730\" data-end=\"760\"\u003e\n\u003cp data-start=\"732\" data-end=\"760\"\u003eSoft, durable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"761\" data-end=\"805\"\u003e\n\u003cp data-start=\"763\" data-end=\"805\"\u003eForest green color with plaid-lined hood\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"806\" data-end=\"840\"\u003e\n\u003cp data-start=\"808\" data-end=\"840\"\u003eClassic Jupiter logo detailing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"841\" data-end=\"884\"\u003e\n\u003cp data-start=\"843\" data-end=\"884\"\u003eFront pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"885\" data-end=\"921\"\u003e\n\u003cp data-start=\"887\" data-end=\"921\"\u003ePerfect for layering or lounging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"best-sellers","updated_at":"2025-12-12T17:26:27-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom soft t-shirts and breathable UV shirts to hats, hoodies, and everyday surf and coastal essentials, these are the Jupiter favorites our community wears on the water, at the beach, in the waves and around town. Grab your favorite Blueline gear today!\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027977806,"handle":"womens","updated_at":"2025-12-12T16:42:49-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2025-12-12T07:13:39-05:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-12T16:54:22-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2025-12-12T11:36:38-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":null,"id":32463314485326,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Xmas_25-102.jpg?v=1765297524","width":1366},{"alt":"OC Jupiter Hoodie in Forest Green with plaid-lined hood, featuring soft fabric and local Jupiter, Florida design.","id":27115222925390,"position":2,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_Forest_Green.webp?v=1765297524"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Hoodie_in_Forest_Green.webp?v=1765297524","width":1296}]
{"item":{"id":7707751579726,"title":"111 Places in Palm Beach Book","handle":"111-places-in-palm-beach-book","description":null,"published_at":"2025-09-18T08:47:53-04:00","created_at":"2025-09-18T08:47:17-04:00","vendor":"Simon \u0026 Schuster","type":"Home","tags":[],"price":2395,"price_min":2395,"price_max":2395,"available":true,"price_varies":false,"compare_at_price":2395,"compare_at_price_min":2395,"compare_at_price_max":2395,"compare_at_price_varies":false,"variants":[{"id":42917055037518,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000073695","requires_shipping":true,"taxable":true,"featured_image":{"id":35146448371790,"product_id":7707751579726,"position":1,"created_at":"2025-09-18T08:47:16-04:00","updated_at":"2025-09-18T08:47:18-04:00","alt":null,"width":1125,"height":1455,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z2vgu5byjdhhn5caau7d.jpg?v=1758199638","variant_ids":[42917055037518]},"available":true,"name":"111 Places in Palm Beach Book","public_title":null,"options":["Default Title"],"price":2395,"weight":0,"compare_at_price":2395,"inventory_management":"shopify","barcode":"210000073695","featured_media":{"alt":null,"id":26566624280654,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1455,"width":1125,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z2vgu5byjdhhn5caau7d.jpg?v=1758199638"}},"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z2vgu5byjdhhn5caau7d.jpg?v=1758199638"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z2vgu5byjdhhn5caau7d.jpg?v=1758199638","options":["Title"],"media":[{"alt":null,"id":26566624280654,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1455,"width":1125,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z2vgu5byjdhhn5caau7d.jpg?v=1758199638"},"aspect_ratio":0.773,"height":1455,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z2vgu5byjdhhn5caau7d.jpg?v=1758199638","width":1125}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027879502,"handle":"accessories","updated_at":"2025-12-10T07:13:56-05:00","published_at":"2024-09-11T11:22:14-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Accessories","body_html":"\u003cp\u003eElevate your coastal lifestyle with the Blueline Surf and Paddle Co. Accessories Collection! Designed for those who embrace the sun, sand, and sea, this collection features a variety of essentials to complement your adventures. From stylish drinkware that keeps your beverages cool during beach days to vibrant beach towels that make lounging by the shore a breeze, our accessories are crafted with both function and style in mind.\u003c\/p\u003e\n\u003cp\u003eExplore our selection of unique jewelry pieces that add a touch of seaside charm to any outfit, and discover home goods that bring a piece of the beach into your living space. Each item reflects the spirit of Jupiter, FL, making them perfect for gifting or adding to your own collection.\u003c\/p\u003e\n\u003cp\u003eWhether you’re heading to the beach, hosting a gathering, or simply enjoying a day at home, our accessories collection has everything you need to celebrate the coastal lifestyle. Dive in and find your new favorites today!\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220121_Panas-3796.jpg?v=1726068134"}},{"id":286254661710,"handle":"best-sellers","updated_at":"2025-12-12T17:26:27-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom soft t-shirts and breathable UV shirts to hats, hoodies, and everyday surf and coastal essentials, these are the Jupiter favorites our community wears on the water, at the beach, in the waves and around town. Grab your favorite Blueline gear today!\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":300461654094,"handle":"stocking-stuffers-gifts-under-30","updated_at":"2025-12-12T07:13:39-05:00","published_at":"2025-11-18T13:16:18-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gifts Under $30 – Stocking Stuffers | Blueline Coastal Gifts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"138\" data-end=\"215\"\u003eHoliday Shopping Made Easy – Surf-Inspired Gifts from Jupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur curated collection of \u003cstrong data-start=\"212\" data-end=\"253\"\u003estocking stuffers and gifts under $30\u003c\/strong\u003e is packed with Jupiter-inspired essentials, kid-approved favorites, and small-but-stoked items everyone will love.\u003c\/p\u003e","image":{"created_at":"2025-11-18T13:17:17-05:00","alt":"Christmas in paradise. Christmas tree on the beach with presents.","width":625,"height":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Race_the_Tide_Too_Banner_2_13c0b3ea-6a21-4c8a-8a5e-7f4d9f0e7310.png?v=1763589983"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-12T16:54:22-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2025-12-12T11:36:38-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":null,"id":26566624280654,"position":1,"preview_image":{"aspect_ratio":0.773,"height":1455,"width":1125,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z2vgu5byjdhhn5caau7d.jpg?v=1758199638"},"aspect_ratio":0.773,"height":1455,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/z2vgu5byjdhhn5caau7d.jpg?v=1758199638","width":1125}]
{"item":{"id":7779219800142,"title":"JUP Cotton Twill Hat – Navy\/Carolina","handle":"jup-cotton-twill-hat-navy-carolina","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Cotton Twill Hat in Navy\/Carolina delivers a clean, classic look inspired by Jupiter, Florida. Featuring bold JUP lettering and a soft cotton twill build, this hat is comfortable, lightweight, and perfect for everyday wear on the water, around town, or at the beach. A simple Jupiter staple crafted for the coastal lifestyle.\u003c\/p\u003e","published_at":"2025-12-06T13:33:23-05:00","created_at":"2025-12-04T13:08:20-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["Hat","Jup","Jupiter"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43206475153486,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150818","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Cotton Twill Hat – Navy\/Carolina","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000150818","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985","options":["Title"],"media":[{"alt":"JUP Cotton Twill Hat Navy\/Carolina with bold JUP lettering on dock in Jupiter Florida","id":32084859027534,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Cotton Twill Hat in Navy\/Carolina delivers a clean, classic look inspired by Jupiter, Florida. Featuring bold JUP lettering and a soft cotton twill build, this hat is comfortable, lightweight, and perfect for everyday wear on the water, around town, or at the beach. A simple Jupiter staple crafted for the coastal lifestyle.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-12T17:46:37-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2025-12-12T16:42:49-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-12T17:46:37-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2025-12-12T16:42:49-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-12T16:54:22-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
[{"alt":"JUP Cotton Twill Hat Navy\/Carolina with bold JUP lettering on dock in Jupiter Florida","id":32084859027534,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985","width":2848}]
{"item":{"id":7777507180622,"title":"JUP Trucker Hat – Tan\/Camo","handle":"jup-trucker-hat-tan-camo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Trucker Hat in Tan\/Camo blends bold Jupiter style with a rugged outdoor look. Featuring oversized JUP lettering across the foam front and a camo brim and mesh back, this hat delivers lightweight comfort and coastal attitude. Perfect for boating, beach days, fishing, and everyday Florida living.\u003c\/p\u003e","published_at":"2025-12-06T14:24:37-05:00","created_at":"2025-12-03T06:45:17-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["camo","Foam Hat","Hat","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202386821198,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150729","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Tan\/Camo","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150729","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037","options":["Title"],"media":[{"alt":"JUP Trucker Hat Tan\/Camo with bold JUP lettering and camo brim on dock in Jupiter Florida","id":32086692167758,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Trucker Hat in Tan\/Camo blends bold Jupiter style with a rugged outdoor look. Featuring oversized JUP lettering across the foam front and a camo brim and mesh back, this hat delivers lightweight comfort and coastal attitude. Perfect for boating, beach days, fishing, and everyday Florida living.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-12T17:46:37-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2025-12-12T16:42:49-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-12T17:46:37-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2025-12-12T16:42:49-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-12T16:54:22-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
[{"alt":"JUP Trucker Hat Tan\/Camo with bold JUP lettering and camo brim on dock in Jupiter Florida","id":32086692167758,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037","width":2848}]
{"item":{"id":7695566078030,"title":"OC Jupiter Sweatshirt","handle":"oc-jupiter-sweatshirt","description":null,"published_at":"2025-09-03T10:49:00-04:00","created_at":"2025-09-03T10:43:34-04:00","vendor":"Oat Collective","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":5500,"price_min":5500,"price_max":5500,"available":true,"price_varies":false,"compare_at_price":5500,"compare_at_price_min":5500,"compare_at_price_max":5500,"compare_at_price_varies":false,"variants":[{"id":42857387262030,"title":"Forest Green \/ S","option1":"Forest Green","option2":"S","option3":null,"sku":"210000147364","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt - Forest Green \/ S","public_title":"Forest Green \/ S","options":["Forest Green","S"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147364","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42857387294798,"title":"Forest Green \/ M","option1":"Forest Green","option2":"M","option3":null,"sku":"210000147365","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt - Forest Green \/ M","public_title":"Forest Green \/ M","options":["Forest Green","M"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147365","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42857387327566,"title":"Forest Green \/ L","option1":"Forest Green","option2":"L","option3":null,"sku":"210000147366","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt - Forest Green \/ L","public_title":"Forest Green \/ L","options":["Forest Green","L"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147366","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42857387360334,"title":"Forest Green \/ XL","option1":"Forest Green","option2":"XL","option3":null,"sku":"210000147367","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt - Forest Green \/ XL","public_title":"Forest Green \/ XL","options":["Forest Green","XL"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147367","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qast8wnip5satmbmz178.png?v=1756910938","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Sweatshirt_Forest_Green.webp?v=1757335157"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938","options":["Color","Size"],"media":[{"alt":null,"id":26457059360846,"position":1,"preview_image":{"aspect_ratio":0.75,"height":4032,"width":3024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938"},"aspect_ratio":0.75,"height":4032,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938","width":3024},{"alt":null,"id":26457053429838,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qast8wnip5satmbmz178.png?v=1756910938"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qast8wnip5satmbmz178.png?v=1756910938","width":1080},{"alt":null,"id":26486834102350,"position":3,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Sweatshirt_Forest_Green.webp?v=1757335157"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Sweatshirt_Forest_Green.webp?v=1757335157","width":1296}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Color","position":1,"values":["Forest Green"]},{"name":"Size","position":2,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"best-sellers","updated_at":"2025-12-12T17:26:27-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom soft t-shirts and breathable UV shirts to hats, hoodies, and everyday surf and coastal essentials, these are the Jupiter favorites our community wears on the water, at the beach, in the waves and around town. Grab your favorite Blueline gear today!\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-12T17:46:37-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027977806,"handle":"womens","updated_at":"2025-12-12T16:42:49-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2025-12-12T07:13:39-05:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-12T16:54:22-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2025-12-12T11:36:38-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":null,"id":26457059360846,"position":1,"preview_image":{"aspect_ratio":0.75,"height":4032,"width":3024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938"},"aspect_ratio":0.75,"height":4032,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8770.heic?v=1756910938","width":3024},{"alt":null,"id":26457053429838,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qast8wnip5satmbmz178.png?v=1756910938"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/qast8wnip5satmbmz178.png?v=1756910938","width":1080},{"alt":null,"id":26486834102350,"position":3,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Sweatshirt_Forest_Green.webp?v=1757335157"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OC_Jupiter_Sweatshirt_Forest_Green.webp?v=1757335157","width":1296}]
{"item":{"id":7777506918478,"title":"JUP Trucker Hat – Olive\/Camo","handle":"jup-trucker-hat-olive-camo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRep your Jupiter pride with the JUP Trucker Hat in Olive\/Camo. This hat blends a bold JUP front patch with a rugged camo bill, giving you a true Florida-outdoors look. Lightweight, breathable, and built for everyday wear—from paddle sessions on the Loxahatchee to afternoons in town.\u003cbr data-start=\"649\" data-end=\"652\"\u003eA local favorite and a must-have for anyone who calls Jupiter home.\u003c\/p\u003e","published_at":"2025-12-06T14:32:13-05:00","created_at":"2025-12-03T06:45:14-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["camo","Foam Hat","Hat","Jup","Jupiter","jupiter surf shop","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":2499,"compare_at_price_min":2499,"compare_at_price_max":2499,"compare_at_price_varies":false,"variants":[{"id":43202386526286,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150730","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Olive\/Camo","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2499,"inventory_management":"shopify","barcode":"210000150730","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_and_camo_trucker_hat_Jupiter_FL.jpg?v=1765049583"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_and_camo_trucker_hat_Jupiter_FL.jpg?v=1765049583","options":["Title"],"media":[{"alt":"JUP olive and camo trucker hat on dock by the water in Jupiter, Florida","id":32086902079566,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_and_camo_trucker_hat_Jupiter_FL.jpg?v=1765049583"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_and_camo_trucker_hat_Jupiter_FL.jpg?v=1765049583","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRep your Jupiter pride with the JUP Trucker Hat in Olive\/Camo. This hat blends a bold JUP front patch with a rugged camo bill, giving you a true Florida-outdoors look. Lightweight, breathable, and built for everyday wear—from paddle sessions on the Loxahatchee to afternoons in town.\u003cbr data-start=\"649\" data-end=\"652\"\u003eA local favorite and a must-have for anyone who calls Jupiter home.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2025-12-12T16:42:49-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-12T17:46:37-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2025-12-12T16:42:49-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-12T16:54:22-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
[{"alt":"JUP olive and camo trucker hat on dock by the water in Jupiter, Florida","id":32086902079566,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_and_camo_trucker_hat_Jupiter_FL.jpg?v=1765049583"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_and_camo_trucker_hat_Jupiter_FL.jpg?v=1765049583","width":2848}]
{"item":{"id":7777497088078,"title":"JUP Trucker Hat – Burgundy","handle":"jup-trucker-hat-burgundy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShow your Jupiter pride with the JUP Trucker Hat in Burgundy. This bold, lightweight trucker features the iconic JUP front logo and breathable mesh back—perfect for beach days, boat runs, and everyday life around Jupiter, Florida. A local favorite and one of our top-selling JUP styles.\u003c\/p\u003e","published_at":"2025-12-06T14:37:58-05:00","created_at":"2025-12-03T06:42:50-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202370437198,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150727","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Burgundy","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150727","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","options":["Title"],"media":[{"alt":"JUP burgundy trucker hat on dock by the water in Jupiter Florida","id":32087026171982,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShow your Jupiter pride with the JUP Trucker Hat in Burgundy. This bold, lightweight trucker features the iconic JUP front logo and breathable mesh back—perfect for beach days, boat runs, and everyday life around Jupiter, Florida. A local favorite and one of our top-selling JUP styles.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-12T17:46:37-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2025-12-12T16:42:49-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-12T17:46:37-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2025-12-12T16:42:49-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-12T16:54:22-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2025-12-12T11:36:38-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"JUP burgundy trucker hat on dock by the water in Jupiter Florida","id":32087026171982,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","width":2848}]
{"item":{"id":7777494106190,"title":"JUP Trucker Hat – Solid Coral","handle":"jup-trucker-hat-coral","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStand out in classic Jupiter style with the JUP Trucker Hat in Solid Coral. The bold JUP logo pops against the vibrant coral front, paired with a breathable mesh back for all-day comfort. A local favorite and perfect for beach days, boat trips, and repping JUP anywhere you go.\u003c\/p\u003e","published_at":"2025-12-06T14:50:32-05:00","created_at":"2025-12-03T06:42:06-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202366701646,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150726","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Solid Coral","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000150726","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","options":["Title"],"media":[{"alt":"JUP coral trucker hat on dock by the water in Jupiter Florida","id":32087666884686,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStand out in classic Jupiter style with the JUP Trucker Hat in Solid Coral. The bold JUP logo pops against the vibrant coral front, paired with a breathable mesh back for all-day comfort. A local favorite and perfect for beach days, boat trips, and repping JUP anywhere you go.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-12T17:46:37-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2025-12-12T16:42:49-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-12T17:46:37-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2025-12-12T16:42:49-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-12T16:54:22-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2025-12-12T11:36:38-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"JUP coral trucker hat on dock by the water in Jupiter Florida","id":32087666884686,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","width":2848}]
{"item":{"id":7777493942350,"title":"JUP Trucker Hat – Solid Olive","handle":"jup-trucker-hat-olive","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRep Jupiter in clean, everyday style with the JUP Trucker Hat in Solid Olive. The bold JUP logo stands out on an earthy olive base, paired with a breathable mesh back for comfort on the water, the trails, or around town. A staple for locals and JUP fans everywhere.\u003c\/p\u003e","published_at":"2025-12-06T14:49:36-05:00","created_at":"2025-12-03T06:42:04-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter","jupiter surf shop","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202366439502,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150725","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Solid Olive","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150725","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598","options":["Title"],"media":[{"alt":"JUP olive trucker hat on dock by the water in Jupiter Florida","id":32086643966030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRep Jupiter in clean, everyday style with the JUP Trucker Hat in Solid Olive. The bold JUP logo stands out on an earthy olive base, paired with a breathable mesh back for comfort on the water, the trails, or around town. A staple for locals and JUP fans everywhere.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-12T17:46:37-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2025-12-12T16:42:49-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-12T17:46:37-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2025-12-12T16:42:49-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-12T16:54:22-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
[{"alt":"JUP olive trucker hat on dock by the water in Jupiter Florida","id":32086643966030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598","width":2848}]
{"item":{"id":7735698686030,"title":"OC Jupiter Sweatshirt Athletic Heather","handle":"oc-jupiter-sweatshirt-athletic-heather","description":"\u003cp data-end=\"1002\" data-start=\"644\"\u003eThe effortlessly classic \u003cstrong data-end=\"741\" data-start=\"714\"\u003eJUPITER Gray Sweatshirt\u003c\/strong\u003e. Made from soft, mid-weight fabric, this crewneck offers the perfect balance of comfort and casual style. The bold white lettering stands out against the heather gray base. \u003c\/p\u003e\n\u003cul data-end=\"1189\" data-start=\"1004\"\u003e\n\u003cli data-end=\"1044\" data-start=\"1004\"\u003e\n\u003cp data-end=\"1044\" data-start=\"1006\"\u003eSoft and durable cotton-blend fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1067\" data-start=\"1045\"\u003e\n\u003cp data-end=\"1067\" data-start=\"1047\"\u003eRelaxed unisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1094\" data-start=\"1068\"\u003e\n\u003cp data-end=\"1094\" data-start=\"1070\"\u003eClassic crewneck style\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1147\" data-start=\"1095\"\u003e\n\u003cp data-end=\"1147\" data-start=\"1097\"\u003eWhite “JUPITER” block lettering across the chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1189\" data-start=\"1148\"\u003e\n\u003cp data-end=\"1189\" data-start=\"1150\"\u003ePerfect for layering or everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-10-16T09:49:41-04:00","created_at":"2025-10-16T09:41:22-04:00","vendor":"Oat Collective","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":5500,"price_min":5500,"price_max":5500,"available":true,"price_varies":false,"compare_at_price":5500,"compare_at_price_min":5500,"compare_at_price_max":5500,"compare_at_price_varies":false,"variants":[{"id":43044610605134,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000147574","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt Athletic Heather - S","public_title":"S","options":["S"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147574","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43044610637902,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000147575","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OC Jupiter Sweatshirt Athletic Heather - M","public_title":"M","options":["M"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147575","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43044610670670,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000147576","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Sweatshirt Athletic Heather - L","public_title":"L","options":["L"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147576","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43044610703438,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000147577","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Sweatshirt Athletic Heather - XL","public_title":"XL","options":["XL"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147577","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_cozy_gray_sweatshirt_with_the_word_JUPITER_boldly_printed_in_large_white_block_letters_across_the_chest_is_neatly_folded_against_a_clean_white_background..webp?v=1760729510"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_cozy_gray_sweatshirt_with_the_word_JUPITER_boldly_printed_in_large_white_block_letters_across_the_chest_is_neatly_folded_against_a_clean_white_background..webp?v=1760729510","options":["Size"],"media":[{"alt":"Gray JUPITER sweatshirt with bold white block lettering, folded neatly against a white background.","id":27115282202702,"position":1,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_cozy_gray_sweatshirt_with_the_word_JUPITER_boldly_printed_in_large_white_block_letters_across_the_chest_is_neatly_folded_against_a_clean_white_background..webp?v=1760729510"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_cozy_gray_sweatshirt_with_the_word_JUPITER_boldly_printed_in_large_white_block_letters_across_the_chest_is_neatly_folded_against_a_clean_white_background..webp?v=1760729510","width":1296}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-end=\"1002\" data-start=\"644\"\u003eThe effortlessly classic \u003cstrong data-end=\"741\" data-start=\"714\"\u003eJUPITER Gray Sweatshirt\u003c\/strong\u003e. Made from soft, mid-weight fabric, this crewneck offers the perfect balance of comfort and casual style. The bold white lettering stands out against the heather gray base. \u003c\/p\u003e\n\u003cul data-end=\"1189\" data-start=\"1004\"\u003e\n\u003cli data-end=\"1044\" data-start=\"1004\"\u003e\n\u003cp data-end=\"1044\" data-start=\"1006\"\u003eSoft and durable cotton-blend fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1067\" data-start=\"1045\"\u003e\n\u003cp data-end=\"1067\" data-start=\"1047\"\u003eRelaxed unisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1094\" data-start=\"1068\"\u003e\n\u003cp data-end=\"1094\" data-start=\"1070\"\u003eClassic crewneck style\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1147\" data-start=\"1095\"\u003e\n\u003cp data-end=\"1147\" data-start=\"1097\"\u003eWhite “JUPITER” block lettering across the chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1189\" data-start=\"1148\"\u003e\n\u003cp data-end=\"1189\" data-start=\"1150\"\u003ePerfect for layering or everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"best-sellers","updated_at":"2025-12-12T17:26:27-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom soft t-shirts and breathable UV shirts to hats, hoodies, and everyday surf and coastal essentials, these are the Jupiter favorites our community wears on the water, at the beach, in the waves and around town. Grab your favorite Blueline gear today!\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-12T17:46:37-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027977806,"handle":"womens","updated_at":"2025-12-12T16:42:49-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2025-12-12T07:13:39-05:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-12T16:54:22-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
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{"item":{"id":7492505403470,"title":"Otto JUP Hat – Green\/Blue | Blueline Surf \u0026 Paddle Co. Jupiter, FL","handle":"jup-foam-hat-green-and-blue","description":"\u003cp data-start=\"473\" data-end=\"620\"\u003eThe JUP Hat is a Blueline Surf and Paddle staple. Often seen around town, on trips to the Bahamas, at the Sandbar or cruising the intracoastal. \u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"884\"\u003eFeaturing the iconic \u003cstrong data-start=\"643\" data-end=\"650\"\u003eJUP\u003c\/strong\u003e logo, this foam, mesh-back snapback is lightweight, breathable, and made for long days in the sun. 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This Youth Vineyard Vines x Blueline Storefront Lighthouse T-Shirt features the iconic Vineyard whale filled with our Jupiter storefront and lighthouse artwork. Soft, lightweight, and built for kids who run hard from beach to boat, it’s the perfect everyday tee for families who love the coast.\u003c\/p\u003e\n\u003cp data-start=\"884\" data-end=\"1048\"\u003eGreat for school days, weekend adventures, and exploring around Jupiter. Premium comfort meets classic Vineyard Vines style with a Blueline Surf \u0026amp; Paddle Co. twist.\u003c\/p\u003e\n\u003cp data-start=\"1050\" data-end=\"1282\"\u003e\u003cstrong data-start=\"1050\" data-end=\"1064\"\u003eHighlights\u003c\/strong\u003e\u003cbr data-start=\"1064\" data-end=\"1067\"\u003e• Exclusive Vineyard Vines x Blueline collab\u003cbr data-start=\"1111\" data-end=\"1114\"\u003e• Jupiter Lighthouse + storefront graphic\u003cbr data-start=\"1155\" data-end=\"1158\"\u003e• Soft premium cotton for all-day comfort\u003cbr data-start=\"1199\" data-end=\"1202\"\u003e• Youth-friendly fit for play and adventure\u003cbr data-start=\"1245\" data-end=\"1248\"\u003e• Signature Vineyard Whale artwork\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["2T","3T","4T","5","6","7","YS","YM","YL","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"best-sellers","updated_at":"2025-12-12T17:26:27-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom soft t-shirts and breathable UV shirts to hats, hoodies, and everyday surf and coastal essentials, these are the Jupiter favorites our community wears on the water, at the beach, in the waves and around town. Grab your favorite Blueline gear today!\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020029006,"handle":"kids","updated_at":"2025-12-12T16:22:12-05:00","published_at":"2024-10-07T11:58:54-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids Apparel","body_html":"\u003cp\u003eLet your little ones embrace the spirit of adventure with the Blueline Surf and Paddle Co. Kids Collection! Designed for active young explorers, our collection features fun and functional apparel perfect for days spent at the beach, in the water, or exploring the great outdoors. From vibrant swimwear and comfy t-shirts to durable shorts and sun-protective clothing, every piece is crafted from high-quality, kid-friendly materials that stand up to the rigors of play.\u003c\/p\u003e\n\u003cp\u003eWith playful designs and the signature Blueline logo, your kids will love sporting gear that celebrates the joy of the coastal lifestyle. Gear them up for endless summer adventures and watch them make memories in style! Shop our \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-t-shirts\" title=\"Blueline Kids T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-uv-sun-shirts\" title=\"Blueline UV Sun Shirts\"\u003eUV shirts\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-hats\" title=\"Blueline Kids Hats\"\u003eHats\u003c\/a\u003e here!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:58:53-04:00","alt":"Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/210504_Panas-9848_13a0126f-990a-4601-b127-6d08a727e0da.jpg?v=1763589009"}},{"id":285019734094,"handle":"kids-t-shirts","updated_at":"2025-12-12T10:15:35-05:00","published_at":"2024-10-07T11:51:17-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids T-Shirts","body_html":"\u003cp\u003eGet your little ones ready for sun-filled adventures with Blueline Surf and Paddle Co.'s Kids' T-Shirts! Designed for comfort and fun, our t-shirts are perfect for everything from beach days to backyard play. Crafted from soft, breathable fabrics, these tees ensure your kids stay cool and comfy while they explore, surf, or paddle. Featuring playful designs and the iconic Blueline logo, each shirt reflects the spirit of outdoor fun and the vibrant coastal lifestyle of Jupiter, FL.\u003c\/p\u003e\n\u003cp\u003eAvailable in a variety of colors and styles, our kids' t-shirts make a perfect addition to any young adventurer's wardrobe. Dress them in style and let their imaginations run wild!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:51:16-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/230726_Panas-9800.jpg?v=1728316277"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-12T16:54:22-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
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Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-12T07:13:39-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1726068021"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-12T16:54:22-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. 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These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
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{"item":{"id":7700474658894,"title":"Otto JUP Hat Blue \/ Pink","handle":"jup-hat-blue-pink-jupiter-blueline","description":"\u003cp data-start=\"187\" data-end=\"562\"\u003e\u003cstrong data-start=\"187\" data-end=\"226\"\u003eOne of the Local Favorites, JUP Foam Trucker.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe Blueline JUP Foam Trucker Hat in bright blue with a hot pink logo is a fresh take on our classic design. Built on the Otto foam snapback, it features a high-profile foam front, breathable mesh back, and adjustable snap closure. Lightweight and made for Florida living — from paddle sessions to beach days to nights at Guanabanas.\u003c\/p\u003e\n\u003cul data-start=\"564\" data-end=\"801\"\u003e\n\u003cli data-start=\"564\" data-end=\"595\"\u003e\n\u003cp data-start=\"566\" data-end=\"595\"\u003eOtto brand foam trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"596\" data-end=\"650\"\u003e\n\u003cp data-start=\"598\" data-end=\"650\"\u003eBright blue with hot pink “JUP” Blueline Surf logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"651\" data-end=\"678\"\u003e\n\u003cp data-start=\"653\" data-end=\"678\"\u003eAdjustable snapback fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"679\" data-end=\"723\"\u003e\n\u003cp data-start=\"681\" data-end=\"723\"\u003eFoam front with mesh backing for airflow\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"724\" data-end=\"801\"\u003e\n\u003cp data-start=\"726\" data-end=\"801\"\u003eDurable and lightweight — perfect for surf, sun, and saltwater adventures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"803\" data-end=\"895\"\u003eGrab this JUP colorway at Blueline Surf \u0026amp; Paddle, Jupiter’s favorite surf shop, before it sells out. Limited Batch!\u003c\/p\u003e","published_at":"2025-09-10T09:18:44-04:00","created_at":"2025-09-10T09:14:26-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":[],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":2499,"compare_at_price_min":2499,"compare_at_price_max":2499,"compare_at_price_varies":false,"variants":[{"id":42885978325070,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136150","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Otto JUP Hat Blue \/ Pink","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2499,"inventory_management":"shopify","barcode":"210000136150","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442","options":["Title"],"media":[{"alt":"Blueline Surf JUP Foam Trucker Hat in bright blue with hot pink JUP logo and mesh back – Otto snapback cap from Jupiter, Florida surf shop.","id":26500172939342,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1365,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442"},"aspect_ratio":1.0,"height":1365,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442","width":1365}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"187\" data-end=\"562\"\u003e\u003cstrong data-start=\"187\" data-end=\"226\"\u003eOne of the Local Favorites, JUP Foam Trucker.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe Blueline JUP Foam Trucker Hat in bright blue with a hot pink logo is a fresh take on our classic design. Built on the Otto foam snapback, it features a high-profile foam front, breathable mesh back, and adjustable snap closure. Lightweight and made for Florida living — from paddle sessions to beach days to nights at Guanabanas.\u003c\/p\u003e\n\u003cul data-start=\"564\" data-end=\"801\"\u003e\n\u003cli data-start=\"564\" data-end=\"595\"\u003e\n\u003cp data-start=\"566\" data-end=\"595\"\u003eOtto brand foam trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"596\" data-end=\"650\"\u003e\n\u003cp data-start=\"598\" data-end=\"650\"\u003eBright blue with hot pink “JUP” Blueline Surf logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"651\" data-end=\"678\"\u003e\n\u003cp data-start=\"653\" data-end=\"678\"\u003eAdjustable snapback fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"679\" data-end=\"723\"\u003e\n\u003cp data-start=\"681\" data-end=\"723\"\u003eFoam front with mesh backing for airflow\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"724\" data-end=\"801\"\u003e\n\u003cp data-start=\"726\" data-end=\"801\"\u003eDurable and lightweight — perfect for surf, sun, and saltwater adventures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"803\" data-end=\"895\"\u003eGrab this JUP colorway at Blueline Surf \u0026amp; Paddle, Jupiter’s favorite surf shop, before it sells out. Limited Batch!\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2025-12-11T17:05:27-05:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. 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Grab your favorite Blueline gear today!\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2025-12-12T16:42:49-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027977806,"handle":"womens","updated_at":"2025-12-12T16:42:49-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-12T16:54:22-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2025-12-12T11:36:38-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"Blueline Surf JUP Foam Trucker Hat in bright blue with hot pink JUP logo and mesh back – Otto snapback cap from Jupiter, Florida surf shop.","id":26500172939342,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1365,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442"},"aspect_ratio":1.0,"height":1365,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-jup-blue-pink-foam-trucker-hat-jupiter-fl.jpg?v=1757798442","width":1365}]
{"item":{"id":7624976793678,"title":"JUP Blueline Surf 5\" Sticker","handle":"jup-sticker","description":"\u003cp data-start=\"438\" data-end=\"470\"\u003e\u003cstrong data-start=\"438\" data-end=\"470\"\u003eJUP Blueline Surf 5\" Sticker\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"472\" data-end=\"604\"\u003eRepresent Jupiter, Florida with the classic JUP sticker. This is a favorite for locals and visitors who love Jupiter, and Blueline Surf and Paddle. Co. \u003c\/p\u003e\n\u003cp data-start=\"606\" data-end=\"863\"\u003eThis durable 5-inch vinyl sticker features the \u003cstrong data-start=\"663\" data-end=\"670\"\u003eJUP\u003c\/strong\u003e design and \u003cstrong data-start=\"682\" data-end=\"699\"\u003eBlueline Surf\u003c\/strong\u003e text. A perfect sticker for your car, cooler, paddleboard, Yeti or laptop. Weatherproof, fade-resistant, and built to handle the Florida sun, it’s your badge of coastal pride.\u003c\/p\u003e\n\u003cp data-start=\"865\" data-end=\"879\"\u003e\u003cstrong data-start=\"865\" data-end=\"877\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"880\" data-end=\"1052\"\u003e\n\u003cli data-start=\"880\" data-end=\"905\"\u003e\n\u003cp data-start=\"882\" data-end=\"905\"\u003eSize: 5” oval sticker\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"906\" data-end=\"937\"\u003e\n\u003cp data-start=\"908\" data-end=\"937\"\u003eDurable, weatherproof vinyl\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"938\" data-end=\"986\"\u003e\n\u003cp data-start=\"940\" data-end=\"986\"\u003eUV and fade-resistant for long-lasting color\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"987\" data-end=\"1052\"\u003e\n\u003cp data-start=\"989\" data-end=\"1052\"\u003eDesigned locally by Blueline Surf \u0026amp; Paddle Co. in Jupiter, FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-08-07T12:22:39-04:00","created_at":"2025-05-19T13:02:07-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Stickers","tags":["Blueline Surf + Paddle Co.","Jup","Jupiter","lightspeed"],"price":467,"price_min":467,"price_max":467,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42561593475150,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000138037","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Blueline Surf 5\" Sticker","public_title":null,"options":["Default Title"],"price":467,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000138037","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-blueline-surf-sticker-jupiter-florida.jpg?v=1762893961"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-blueline-surf-sticker-jupiter-florida.jpg?v=1762893961","options":["Title"],"media":[{"alt":"JUP Blueline Surf and Paddle Co. 5-inch sticker featuring bold black JUP logo and Blueline Surf text, on a white oval inside a black circle. The JUP Sticker. ","id":25866220175438,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1024,"width":768,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-blueline-surf-sticker-jupiter-florida.jpg?v=1762893961"},"aspect_ratio":0.75,"height":1024,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-blueline-surf-sticker-jupiter-florida.jpg?v=1762893961","width":768}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"438\" data-end=\"470\"\u003e\u003cstrong data-start=\"438\" data-end=\"470\"\u003eJUP Blueline Surf 5\" Sticker\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"472\" data-end=\"604\"\u003eRepresent Jupiter, Florida with the classic JUP sticker. This is a favorite for locals and visitors who love Jupiter, and Blueline Surf and Paddle. Co. \u003c\/p\u003e\n\u003cp data-start=\"606\" data-end=\"863\"\u003eThis durable 5-inch vinyl sticker features the \u003cstrong data-start=\"663\" data-end=\"670\"\u003eJUP\u003c\/strong\u003e design and \u003cstrong data-start=\"682\" data-end=\"699\"\u003eBlueline Surf\u003c\/strong\u003e text. A perfect sticker for your car, cooler, paddleboard, Yeti or laptop. Weatherproof, fade-resistant, and built to handle the Florida sun, it’s your badge of coastal pride.\u003c\/p\u003e\n\u003cp data-start=\"865\" data-end=\"879\"\u003e\u003cstrong data-start=\"865\" data-end=\"877\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"880\" data-end=\"1052\"\u003e\n\u003cli data-start=\"880\" data-end=\"905\"\u003e\n\u003cp data-start=\"882\" data-end=\"905\"\u003eSize: 5” oval sticker\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"906\" data-end=\"937\"\u003e\n\u003cp data-start=\"908\" data-end=\"937\"\u003eDurable, weatherproof vinyl\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"938\" data-end=\"986\"\u003e\n\u003cp data-start=\"940\" data-end=\"986\"\u003eUV and fade-resistant for long-lasting color\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"987\" data-end=\"1052\"\u003e\n\u003cp data-start=\"989\" data-end=\"1052\"\u003eDesigned locally by Blueline Surf \u0026amp; Paddle Co. in Jupiter, FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027879502,"handle":"accessories","updated_at":"2025-12-10T07:13:56-05:00","published_at":"2024-09-11T11:22:14-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Accessories","body_html":"\u003cp\u003eElevate your coastal lifestyle with the Blueline Surf and Paddle Co. Accessories Collection! Designed for those who embrace the sun, sand, and sea, this collection features a variety of essentials to complement your adventures. From stylish drinkware that keeps your beverages cool during beach days to vibrant beach towels that make lounging by the shore a breeze, our accessories are crafted with both function and style in mind.\u003c\/p\u003e\n\u003cp\u003eExplore our selection of unique jewelry pieces that add a touch of seaside charm to any outfit, and discover home goods that bring a piece of the beach into your living space. Each item reflects the spirit of Jupiter, FL, making them perfect for gifting or adding to your own collection.\u003c\/p\u003e\n\u003cp\u003eWhether you’re heading to the beach, hosting a gathering, or simply enjoying a day at home, our accessories collection has everything you need to celebrate the coastal lifestyle. Dive in and find your new favorites today!\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220121_Panas-3796.jpg?v=1726068134"}},{"id":286254661710,"handle":"best-sellers","updated_at":"2025-12-12T17:26:27-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom soft t-shirts and breathable UV shirts to hats, hoodies, and everyday surf and coastal essentials, these are the Jupiter favorites our community wears on the water, at the beach, in the waves and around town. 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Featuring a lightweight foam front, breathable mesh back, and adjustable snapback, this hat delivers all-day comfort with a bold, playful vibe.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"857\"\u003eA standout style that brings color, personality, and Blueline surf culture together in one easy-to-wear trucker.\u003c\/p\u003e\n\u003cp data-start=\"859\" data-end=\"870\"\u003e\u003cstrong data-start=\"859\" data-end=\"870\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"871\" data-end=\"1134\"\u003e\n\u003cli data-start=\"871\" data-end=\"897\"\u003e\n\u003cp data-start=\"873\" data-end=\"897\"\u003eFoam-front trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"898\" data-end=\"929\"\u003e\n\u003cp data-start=\"900\" data-end=\"929\"\u003e“Après Beach” front graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"930\" data-end=\"964\"\u003e\n\u003cp data-start=\"932\" data-end=\"964\"\u003ePink crown with blue lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"965\" data-end=\"989\"\u003e\n\u003cp data-start=\"967\" data-end=\"989\"\u003eBreathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"990\" data-end=\"1021\"\u003e\n\u003cp data-start=\"992\" data-end=\"1021\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1022\" data-end=\"1076\"\u003e\n\u003cp data-start=\"1024\" data-end=\"1076\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1077\" data-end=\"1134\"\u003e\n\u003cp data-start=\"1079\" data-end=\"1134\"\u003eIdeal for beach days, boat days, and après-surf hangs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-11-12T09:38:16-05:00","created_at":"2025-11-07T06:24:10-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":[],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":2495,"compare_at_price_min":2495,"compare_at_price_max":2495,"compare_at_price_varies":false,"variants":[{"id":43114028236878,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000149843","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Après Beach Foam Trucker Hat – Pink \/ Blue","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2495,"inventory_management":"shopify","barcode":"210000149843","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/apresbeachtrucker.png?v=1762958044"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/apresbeachtrucker.png?v=1762958044","options":["Title"],"media":[{"alt":"Pink foam Blueline trucker hat with blue “après beach” text on the front panel","id":28510497931342,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/apresbeachtrucker.png?v=1762958044"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/apresbeachtrucker.png?v=1762958044","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"418\" data-end=\"743\"\u003eBeach first, everything else later. 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Featuring a lightweight foam front, breathable mesh back, and adjustable snapback, this hat delivers all-day comfort with a bold, playful vibe.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"857\"\u003eA standout style that brings color, personality, and Blueline surf culture together in one easy-to-wear trucker.\u003c\/p\u003e\n\u003cp data-start=\"859\" data-end=\"870\"\u003e\u003cstrong data-start=\"859\" data-end=\"870\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"871\" data-end=\"1134\"\u003e\n\u003cli data-start=\"871\" data-end=\"897\"\u003e\n\u003cp data-start=\"873\" data-end=\"897\"\u003eFoam-front trucker hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"898\" data-end=\"929\"\u003e\n\u003cp data-start=\"900\" data-end=\"929\"\u003e“Après Beach” front graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"930\" data-end=\"964\"\u003e\n\u003cp data-start=\"932\" data-end=\"964\"\u003ePink crown with blue lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"965\" data-end=\"989\"\u003e\n\u003cp data-start=\"967\" data-end=\"989\"\u003eBreathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"990\" data-end=\"1021\"\u003e\n\u003cp data-start=\"992\" data-end=\"1021\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1022\" data-end=\"1076\"\u003e\n\u003cp data-start=\"1024\" data-end=\"1076\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1077\" data-end=\"1134\"\u003e\n\u003cp data-start=\"1079\" data-end=\"1134\"\u003eIdeal for beach days, boat days, and après-surf hangs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"best-sellers","updated_at":"2025-12-12T17:26:27-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom soft t-shirts and breathable UV shirts to hats, hoodies, and everyday surf and coastal essentials, these are the Jupiter favorites our community wears on the water, at the beach, in the waves and around town. Grab your favorite Blueline gear today!\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-12-12T17:46:37-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-12T16:54:22-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
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{"item":{"id":7676768321614,"title":"Yain't Local Blueline Colab T-Shirt Ice Blue","handle":"yaint-local-colab-ice-blue","description":null,"published_at":"2025-08-13T13:54:44-04:00","created_at":"2025-08-12T20:24:18-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Men's - Short Sleeve Tees","tags":[],"price":3295,"price_min":3295,"price_max":3295,"available":true,"price_varies":false,"compare_at_price":3295,"compare_at_price_min":3295,"compare_at_price_max":3295,"compare_at_price_varies":false,"variants":[{"id":42777931841614,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000125172","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Yain't Local Blueline Colab T-Shirt Ice Blue - S","public_title":"S","options":["S"],"price":3295,"weight":0,"compare_at_price":3295,"inventory_management":"shopify","barcode":"210000125172","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42777931579470,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000125171","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Yain't Local Blueline Colab T-Shirt Ice Blue - M","public_title":"M","options":["M"],"price":3295,"weight":0,"compare_at_price":3295,"inventory_management":"shopify","barcode":"210000125171","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42777931513934,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000125170","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Yain't Local Blueline Colab T-Shirt Ice Blue - L","public_title":"L","options":["L"],"price":3295,"weight":0,"compare_at_price":3295,"inventory_management":"shopify","barcode":"210000125170","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42777931251790,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000125169","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Yain't Local Blueline Colab T-Shirt Ice Blue - XL","public_title":"XL","options":["XL"],"price":3295,"weight":0,"compare_at_price":3295,"inventory_management":"shopify","barcode":"210000125169","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cyquxbycf1wzko19a4ob.png?v=1755044657","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/tety2p7efrmblbewh2kx.png?v=1755044657","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vzahfkttn3ou7dld5tuz.jpg?v=1755044658"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cyquxbycf1wzko19a4ob.png?v=1755044657","options":["Size"],"media":[{"alt":null,"id":26324852375630,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cyquxbycf1wzko19a4ob.png?v=1755044657"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/cyquxbycf1wzko19a4ob.png?v=1755044657","width":1080},{"alt":null,"id":26324852441166,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/tety2p7efrmblbewh2kx.png?v=1755044657"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/tety2p7efrmblbewh2kx.png?v=1755044657","width":1080},{"alt":null,"id":26324852473934,"position":3,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vzahfkttn3ou7dld5tuz.jpg?v=1755044658"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/vzahfkttn3ou7dld5tuz.jpg?v=1755044658","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"best-sellers","updated_at":"2025-12-12T17:26:27-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom soft t-shirts and breathable UV shirts to hats, hoodies, and everyday surf and coastal essentials, these are the Jupiter favorites our community wears on the water, at the beach, in the waves and around town. Grab your favorite Blueline gear today!\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-12T17:46:37-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-12T07:13:39-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1726068021"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-12T16:54:22-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
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{"item":{"id":7506521161806,"title":"Vineyard X BL Storefront Lighthouse Shirt White Cap","handle":"vineyard-x-bl-storefront-lighthouse-shirt-white-cap","description":"\u003cp\u003eVineyard X BL Storefront Lighthouse Shirt White Cap\u003c\/p\u003e","published_at":"2024-11-21T10:33:16-05:00","created_at":"2024-11-12T00:29:36-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"T-Shirt","tags":["lightspeed"],"price":4995,"price_min":4995,"price_max":4995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42022437158990,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000134909","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vineyard X BL Storefront Lighthouse Shirt White Cap - S","public_title":"S","options":["S"],"price":4995,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42561559101518,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000134910","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vineyard X BL Storefront Lighthouse Shirt White Cap - M","public_title":"M","options":["M"],"price":4995,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42022445219918,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000134911","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vineyard X BL Storefront Lighthouse Shirt White Cap - L","public_title":"L","options":["L"],"price":4995,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42022445252686,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000134912","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vineyard X BL Storefront Lighthouse Shirt White Cap - XL","public_title":"XL","options":["XL"],"price":4995,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42777457754190,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000134913","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Vineyard X BL Storefront Lighthouse Shirt White Cap - 2XL","public_title":"2XL","options":["2XL"],"price":4995,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jan_25-021.jpg?v=1761922285","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_184.jpg?v=1761922285"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jan_25-021.jpg?v=1761922285","options":["Size"],"media":[{"alt":null,"id":25866076192846,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1097,"width":732,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jan_25-021.jpg?v=1761922285"},"aspect_ratio":0.667,"height":1097,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Jan_25-021.jpg?v=1761922285","width":732},{"alt":null,"id":25077345419342,"position":2,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_184.jpg?v=1761922285"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Brand_Product_184.jpg?v=1761922285","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eVineyard X BL Storefront Lighthouse Shirt White Cap\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"best-sellers","updated_at":"2025-12-12T17:26:27-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom soft t-shirts and breathable UV shirts to hats, hoodies, and everyday surf and coastal essentials, these are the Jupiter favorites our community wears on the water, at the beach, in the waves and around town. Grab your favorite Blueline gear today!\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-12T17:46:37-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2025-12-12T07:13:39-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1726068021"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-12T16:54:22-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
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{"item":{"id":7726364131406,"title":"Blue 84 Jupiter Sweatshirt Lagoon","handle":"blue-84-jupiter-sweatshirt-lagoon","description":"\u003cp data-start=\"565\" data-end=\"878\"\u003eStay cozy with the Blue 84 Jupiter Sweatshirt in Lagoon. This women’s crewneck delivers that perfect blend of comfort, and softness. Lightweight yet warm, it’s the ideal layer for breezy beach mornings, sunset boat rides, or relaxed days around South Florida\u003c\/p\u003e\n\u003cp data-start=\"880\" data-end=\"1217\"\u003eDesigned with a relaxed fit and the iconic JUPITER graphic, this sweatshirt pairs effortlessly with shorts, leggings, or denim for a clean, laid-back look. Whether you’re exploring the waterfront, grabbing coffee in town, or heading out after a paddleboard session, this piece brings the easygoing Blueline lifestyle wherever you go.\u003c\/p\u003e\n\u003cp data-start=\"1219\" data-end=\"1292\"\u003eMade for comfort. Inspired by Jupiter, Florida living but built for your everyday adventure.\u003c\/p\u003e","published_at":"2025-10-10T09:33:03-04:00","created_at":"2025-10-08T09:39:55-04:00","vendor":"Blue 84","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":5500,"price_min":5500,"price_max":5500,"available":true,"price_varies":false,"compare_at_price":5500,"compare_at_price_min":5500,"compare_at_price_max":5500,"compare_at_price_varies":false,"variants":[{"id":43001995919438,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000136550","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blue 84 Jupiter Sweatshirt Lagoon - S","public_title":"S","options":["S"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000136550","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43001995853902,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000136549","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blue 84 Jupiter Sweatshirt Lagoon - M","public_title":"M","options":["M"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000136549","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43001995788366,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000136548","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blue 84 Jupiter Sweatshirt Lagoon - L","public_title":"L","options":["L"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000136548","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43001995952206,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000148413","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blue 84 Jupiter Sweatshirt Lagoon - XL","public_title":"XL","options":["XL"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000148413","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_sweatshirt.jpg?v=1763838253"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_sweatshirt.jpg?v=1763838253","options":["Size"],"media":[{"alt":"Jupiter Blue 84 sweatshirt with Blueine Surf and Paddle Co. Hat.","id":26852918526030,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_sweatshirt.jpg?v=1763838253"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_sweatshirt.jpg?v=1763838253","width":1365}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"565\" data-end=\"878\"\u003eStay cozy with the Blue 84 Jupiter Sweatshirt in Lagoon. This women’s crewneck delivers that perfect blend of comfort, and softness. Lightweight yet warm, it’s the ideal layer for breezy beach mornings, sunset boat rides, or relaxed days around South Florida\u003c\/p\u003e\n\u003cp data-start=\"880\" data-end=\"1217\"\u003eDesigned with a relaxed fit and the iconic JUPITER graphic, this sweatshirt pairs effortlessly with shorts, leggings, or denim for a clean, laid-back look. Whether you’re exploring the waterfront, grabbing coffee in town, or heading out after a paddleboard session, this piece brings the easygoing Blueline lifestyle wherever you go.\u003c\/p\u003e\n\u003cp data-start=\"1219\" data-end=\"1292\"\u003eMade for comfort. Inspired by Jupiter, Florida living but built for your everyday adventure.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"best-sellers","updated_at":"2025-12-12T17:26:27-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom soft t-shirts and breathable UV shirts to hats, hoodies, and everyday surf and coastal essentials, these are the Jupiter favorites our community wears on the water, at the beach, in the waves and around town. Grab your favorite Blueline gear today!\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027977806,"handle":"womens","updated_at":"2025-12-12T16:42:49-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2025-12-12T07:13:39-05:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-12T16:54:22-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2025-12-12T11:36:38-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"Jupiter Blue 84 sweatshirt with Blueine Surf and Paddle Co. Hat.","id":26852918526030,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_sweatshirt.jpg?v=1763838253"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_sweatshirt.jpg?v=1763838253","width":1365}]
{"item":{"id":7719243219022,"title":"Blue 84 Jupiter Cropped Sweatshirt Dusty Pink","handle":"blue-84-jupiter-cropped-sweatshirt-dusty-pink","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStay cozy with coastal style in the \u003cstrong data-start=\"350\" data-end=\"402\"\u003eBlue 84 Jupiter Cropped Sweatshirt in Dusty Pink\u003c\/strong\u003e. This women’s cropped pullover is super soft, lightweight, and easy to layer, perfect for cool beach mornings, boat days, at your favorite restaurants around Jupiter, FL, or back at home. The relaxed crop has the JUPITER graphic that brings that clean Blueline Surf \u0026amp; Paddle vibe. A soft, easy everyday layer made for South Florida living.\u003c\/p\u003e","published_at":"2025-10-02T09:17:39-04:00","created_at":"2025-10-02T09:00:15-04:00","vendor":"Blue 84","type":"Ladies Non-Blueline - Outerwear","tags":[],"price":5400,"price_min":5400,"price_max":5400,"available":true,"price_varies":false,"compare_at_price":5400,"compare_at_price_min":5400,"compare_at_price_max":5400,"compare_at_price_varies":false,"variants":[{"id":42971660681294,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"210000148301","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blue 84 Jupiter Cropped Sweatshirt Dusty Pink - XS","public_title":"XS","options":["XS"],"price":5400,"weight":0,"compare_at_price":5400,"inventory_management":"shopify","barcode":"210000148301","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42971660615758,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000136547","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blue 84 Jupiter Cropped Sweatshirt Dusty Pink - S","public_title":"S","options":["S"],"price":5400,"weight":0,"compare_at_price":5400,"inventory_management":"shopify","barcode":"210000136547","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42971660582990,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000136546","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blue 84 Jupiter Cropped Sweatshirt Dusty Pink - M","public_title":"M","options":["M"],"price":5400,"weight":0,"compare_at_price":5400,"inventory_management":"shopify","barcode":"210000136546","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42971660550222,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000136545","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Blue 84 Jupiter Cropped Sweatshirt Dusty Pink - L","public_title":"L","options":["L"],"price":5400,"weight":0,"compare_at_price":5400,"inventory_management":"shopify","barcode":"210000136545","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_Crop_Sweatshirt.jpg?v=1763839353","\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_cropped_sweatshirt_by_Blueline_Surf_and_Paddle_in_Jupiter_Florida..jpg?v=1763839426"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_Crop_Sweatshirt.jpg?v=1763839353","options":["Size"],"media":[{"alt":"Women in the Jupiter Blue 84 cropped sweatshirt holding a pink surfboard with a clear blue sky and water background. Post surf session vibe. ","id":26705329029198,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_Crop_Sweatshirt.jpg?v=1763839353"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_Crop_Sweatshirt.jpg?v=1763839353","width":1365},{"alt":"Woman standing next to a Jeep with surfboards on top, wearing a pink Jupiter, Blue 84 and Blueline sweatshirt and denim shorts, by a waterfront. On a surf check, watching the waves.","id":26705329356878,"position":2,"preview_image":{"aspect_ratio":0.667,"height":1311,"width":874,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_cropped_sweatshirt_by_Blueline_Surf_and_Paddle_in_Jupiter_Florida..jpg?v=1763839426"},"aspect_ratio":0.667,"height":1311,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_cropped_sweatshirt_by_Blueline_Surf_and_Paddle_in_Jupiter_Florida..jpg?v=1763839426","width":874}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStay cozy with coastal style in the \u003cstrong data-start=\"350\" data-end=\"402\"\u003eBlue 84 Jupiter Cropped Sweatshirt in Dusty Pink\u003c\/strong\u003e. This women’s cropped pullover is super soft, lightweight, and easy to layer, perfect for cool beach mornings, boat days, at your favorite restaurants around Jupiter, FL, or back at home. The relaxed crop has the JUPITER graphic that brings that clean Blueline Surf \u0026amp; Paddle vibe. A soft, easy everyday layer made for South Florida living.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["XS","S","M","L"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2025-12-11T17:05:27-05:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. Shop restocked t-shirts, UV shirts, hats, hoodies and essentials inspired by the beaches and waterways of Jupiter, Florida. These are the styles our community loves, refreshed and ready for your next beach day, boat day or South Florida adventure.\u003c\/p\u003e","image":{"created_at":"2025-03-24T14:58:53-04:00","alt":"Three ladies standing by a jeep with surf boards on the roof, talking in front of the blue intracoastal waters of Jupiter Florida. ","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-087.jpg?v=1763588530"}},{"id":286254661710,"handle":"best-sellers","updated_at":"2025-12-12T17:26:27-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom soft t-shirts and breathable UV shirts to hats, hoodies, and everyday surf and coastal essentials, these are the Jupiter favorites our community wears on the water, at the beach, in the waves and around town. Grab your favorite Blueline gear today!\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027977806,"handle":"womens","updated_at":"2025-12-12T16:42:49-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2025-12-12T07:13:39-05:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-12T16:54:22-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2025-12-12T11:36:38-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"Women in the Jupiter Blue 84 cropped sweatshirt holding a pink surfboard with a clear blue sky and water background. Post surf session vibe. ","id":26705329029198,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_Crop_Sweatshirt.jpg?v=1763839353"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_Crop_Sweatshirt.jpg?v=1763839353","width":1365},{"alt":"Woman standing next to a Jeep with surfboards on top, wearing a pink Jupiter, Blue 84 and Blueline sweatshirt and denim shorts, by a waterfront. On a surf check, watching the waves.","id":26705329356878,"position":2,"preview_image":{"aspect_ratio":0.667,"height":1311,"width":874,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_cropped_sweatshirt_by_Blueline_Surf_and_Paddle_in_Jupiter_Florida..jpg?v=1763839426"},"aspect_ratio":0.667,"height":1311,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Jupiter_Blue_84_cropped_sweatshirt_by_Blueline_Surf_and_Paddle_in_Jupiter_Florida..jpg?v=1763839426","width":874}]
{"item":{"id":7594761453646,"title":"Blueline Post Card","handle":"blueline-post-card","description":"","published_at":"2025-08-07T12:23:07-04:00","created_at":"2025-04-04T14:30:13-04:00","vendor":"Messy Heart Studio","type":"Art","tags":["Blueline Surf + Paddle Co.","lightspeed","test"],"price":299,"price_min":299,"price_max":299,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42364707799118,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000141587","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Post Card","public_title":null,"options":["Default Title"],"price":299,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000141587","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2025-04-04at2.24.11PM.png?v=1753276366"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2025-04-04at2.24.11PM.png?v=1753276366","options":["Title"],"media":[{"alt":null,"id":25727023087694,"position":1,"preview_image":{"aspect_ratio":1.223,"height":1012,"width":1238,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2025-04-04at2.24.11PM.png?v=1753276366"},"aspect_ratio":1.223,"height":1012,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Screenshot2025-04-04at2.24.11PM.png?v=1753276366","width":1238}],"requires_selling_plan":false,"selling_plan_groups":[],"content":""},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027879502,"handle":"accessories","updated_at":"2025-12-10T07:13:56-05:00","published_at":"2024-09-11T11:22:14-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Accessories","body_html":"\u003cp\u003eElevate your coastal lifestyle with the Blueline Surf and Paddle Co. Accessories Collection! Designed for those who embrace the sun, sand, and sea, this collection features a variety of essentials to complement your adventures. From stylish drinkware that keeps your beverages cool during beach days to vibrant beach towels that make lounging by the shore a breeze, our accessories are crafted with both function and style in mind.\u003c\/p\u003e\n\u003cp\u003eExplore our selection of unique jewelry pieces that add a touch of seaside charm to any outfit, and discover home goods that bring a piece of the beach into your living space. Each item reflects the spirit of Jupiter, FL, making them perfect for gifting or adding to your own collection.\u003c\/p\u003e\n\u003cp\u003eWhether you’re heading to the beach, hosting a gathering, or simply enjoying a day at home, our accessories collection has everything you need to celebrate the coastal lifestyle. Dive in and find your new favorites today!\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:22:13-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220121_Panas-3796.jpg?v=1726068134"}},{"id":286254661710,"handle":"best-sellers","updated_at":"2025-12-12T17:26:27-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom soft t-shirts and breathable UV shirts to hats, hoodies, and everyday surf and coastal essentials, these are the Jupiter favorites our community wears on the water, at the beach, in the waves and around town. Grab your favorite Blueline gear today!\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-12T16:54:22-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. 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These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
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{"item":{"id":7750061555790,"title":"Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt – Blue Blazer","handle":"kids-vineyard-vines-blueline-lighthouse-blue-blaze","description":"\u003cp data-start=\"247\" data-end=\"549\"\u003eA local classic returns. The Kids Vineyard Vines x Blueline Storefront Lighthouse T-Shirt brings the iconic whale together with our Jupiter storefront and lighthouse artwork. 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Soft, lightweight, and perfect for everyday adventures, this tee gives kids a piece of Jupiter, Florida they can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"551\" data-end=\"723\"\u003eWhether they’re cruising the docks, heading to the beach, or repping their favorite surf shop at school, this tee blends comfort, coastal style, and Vineyard Vines quality.\u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["2T","3T","4T","5","6","7","S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"best-sellers","updated_at":"2025-12-12T17:26:27-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom soft t-shirts and breathable UV shirts to hats, hoodies, and everyday surf and coastal essentials, these are the Jupiter favorites our community wears on the water, at the beach, in the waves and around town. Grab your favorite Blueline gear today!\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":285020029006,"handle":"kids","updated_at":"2025-12-12T16:22:12-05:00","published_at":"2024-10-07T11:58:54-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Kids Apparel","body_html":"\u003cp\u003eLet your little ones embrace the spirit of adventure with the Blueline Surf and Paddle Co. Kids Collection! Designed for active young explorers, our collection features fun and functional apparel perfect for days spent at the beach, in the water, or exploring the great outdoors. From vibrant swimwear and comfy t-shirts to durable shorts and sun-protective clothing, every piece is crafted from high-quality, kid-friendly materials that stand up to the rigors of play.\u003c\/p\u003e\n\u003cp\u003eWith playful designs and the signature Blueline logo, your kids will love sporting gear that celebrates the joy of the coastal lifestyle. Gear them up for endless summer adventures and watch them make memories in style! Shop our \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-t-shirts\" title=\"Blueline Kids T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-uv-sun-shirts\" title=\"Blueline UV Sun Shirts\"\u003eUV shirts\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/kids-hats\" title=\"Blueline Kids Hats\"\u003eHats\u003c\/a\u003e here!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:58:53-04:00","alt":"Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. 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Featuring playful designs and the iconic Blueline logo, each shirt reflects the spirit of outdoor fun and the vibrant coastal lifestyle of Jupiter, FL.\u003c\/p\u003e\n\u003cp\u003eAvailable in a variety of colors and styles, our kids' t-shirts make a perfect addition to any young adventurer's wardrobe. Dress them in style and let their imaginations run wild!\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:51:16-04:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/230726_Panas-9800.jpg?v=1728316277"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-12T16:54:22-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
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{"item":{"id":7735698587726,"title":"OC Jupiter Sweatshirt Rose","handle":"oc-jupiter-sweatshirt-rose","description":"\u003cp data-end=\"1086\" data-start=\"719\"\u003eWrap yourself in comfort with the \u003cstrong data-end=\"804\" data-start=\"771\"\u003eOC Jupiter Sweatshirt in Rose\u003c\/strong\u003e. This lightweight yet cozy crewneck is crafted from an ultra-soft cotton blend, offering the perfect mix of warmth and breathability. The rose hue adds a touch of effortless style, while the bold white \u003cstrong data-end=\"1018\" data-start=\"1007\"\u003eJUPITER\u003c\/strong\u003e lettering a node to your favorite Palm Beach destination.\u003c\/p\u003e\n\u003cul data-end=\"1288\" data-start=\"1088\"\u003e\n\u003cli data-end=\"1122\" data-start=\"1088\"\u003e\n\u003cp data-end=\"1122\" data-start=\"1090\"\u003eSuper-soft cotton blend fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1145\" data-start=\"1123\"\u003e\n\u003cp data-end=\"1145\" data-start=\"1125\"\u003eRelaxed unisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1181\" data-start=\"1146\"\u003e\n\u003cp data-end=\"1181\" data-start=\"1148\"\u003eWhite “JUPITER” block lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1231\" data-start=\"1182\"\u003e\n\u003cp data-end=\"1231\" data-start=\"1184\"\u003eRibbed cuffs and waistband for a classic look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1288\" data-start=\"1232\"\u003e\n\u003cp data-end=\"1288\" data-start=\"1234\"\u003ePerfect for cool beach mornings, travel, or lounging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1400\" data-start=\"1290\"\u003eSimple, stylish, and inspired by life in \u003cstrong data-end=\"1351\" data-start=\"1331\"\u003eJupiter, Florida\u003c\/strong\u003e — this sweatshirt is an essential winter addition. \u003c\/p\u003e","published_at":"2025-10-16T09:50:09-04:00","created_at":"2025-10-16T09:40:38-04:00","vendor":"Oat Collective","type":"Ladies Non-Blueline - 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L","public_title":"L","options":["L"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147572","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":43044610441294,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000147573","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"OC Jupiter Sweatshirt Rose - XL","public_title":"XL","options":["XL"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"210000147573","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_soft_rose-colored_sweatshirt_featuring_the_word_JUPITER_in_large_white_block_lettersThe_fabric_s_cozy_texture_and_muted_pink_tone_capture_a_relaxed_coastal_feel_perfect_for_cool_mornings_or_casual_afternoons_in_Jupiter_Florida..webp?v=1760731342"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_soft_rose-colored_sweatshirt_featuring_the_word_JUPITER_in_large_white_block_lettersThe_fabric_s_cozy_texture_and_muted_pink_tone_capture_a_relaxed_coastal_feel_perfect_for_cool_mornings_or_casual_afternoons_in_Jupiter_Florida..webp?v=1760731342","options":["Size"],"media":[{"alt":"OC Jupiter Sweatshirt in Rose pink with bold white JUPITER lettering across the chest, laid flat against a white background.","id":27115288592462,"position":1,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_soft_rose-colored_sweatshirt_featuring_the_word_JUPITER_in_large_white_block_lettersThe_fabric_s_cozy_texture_and_muted_pink_tone_capture_a_relaxed_coastal_feel_perfect_for_cool_mornings_or_casual_afternoons_in_Jupiter_Florida..webp?v=1760731342"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_soft_rose-colored_sweatshirt_featuring_the_word_JUPITER_in_large_white_block_lettersThe_fabric_s_cozy_texture_and_muted_pink_tone_capture_a_relaxed_coastal_feel_perfect_for_cool_mornings_or_casual_afternoons_in_Jupiter_Florida..webp?v=1760731342","width":1296}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-end=\"1086\" data-start=\"719\"\u003eWrap yourself in comfort with the \u003cstrong data-end=\"804\" data-start=\"771\"\u003eOC Jupiter Sweatshirt in Rose\u003c\/strong\u003e. This lightweight yet cozy crewneck is crafted from an ultra-soft cotton blend, offering the perfect mix of warmth and breathability. The rose hue adds a touch of effortless style, while the bold white \u003cstrong data-end=\"1018\" data-start=\"1007\"\u003eJUPITER\u003c\/strong\u003e lettering a node to your favorite Palm Beach destination.\u003c\/p\u003e\n\u003cul data-end=\"1288\" data-start=\"1088\"\u003e\n\u003cli data-end=\"1122\" data-start=\"1088\"\u003e\n\u003cp data-end=\"1122\" data-start=\"1090\"\u003eSuper-soft cotton blend fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1145\" data-start=\"1123\"\u003e\n\u003cp data-end=\"1145\" data-start=\"1125\"\u003eRelaxed unisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1181\" data-start=\"1146\"\u003e\n\u003cp data-end=\"1181\" data-start=\"1148\"\u003eWhite “JUPITER” block lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1231\" data-start=\"1182\"\u003e\n\u003cp data-end=\"1231\" data-start=\"1184\"\u003eRibbed cuffs and waistband for a classic look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1288\" data-start=\"1232\"\u003e\n\u003cp data-end=\"1288\" data-start=\"1234\"\u003ePerfect for cool beach mornings, travel, or lounging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1400\" data-start=\"1290\"\u003eSimple, stylish, and inspired by life in \u003cstrong data-end=\"1351\" data-start=\"1331\"\u003eJupiter, Florida\u003c\/strong\u003e — this sweatshirt is an essential winter addition. \u003c\/p\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"best-sellers","updated_at":"2025-12-12T17:26:27-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom soft t-shirts and breathable UV shirts to hats, hoodies, and everyday surf and coastal essentials, these are the Jupiter favorites our community wears on the water, at the beach, in the waves and around town. Grab your favorite Blueline gear today!\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027977806,"handle":"womens","updated_at":"2025-12-12T16:42:49-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":285019701326,"handle":"womens-hoodies-sweatshirts","updated_at":"2025-12-12T07:13:39-05:00","published_at":"2024-10-07T11:50:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Hoodies \u0026 Sweatshirts","body_html":"\u003cp data-start=\"305\" data-end=\"648\"\u003eStay warm, in the Blueline Surf \u0026amp; Paddle Co.’s Women’s Hoodies \u0026amp; Sweatshirts collection. From classic \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/blue-84-jupiter-cropped-sweatshirt-dusty-pink\" title=\"Blue 84 and Blueline Sweatshirt\"\u003e\u003cstrong data-start=\"457\" data-end=\"480\"\u003eBlue 84 sweatshirts\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/bl-x-blue-84-dance-with-the-waves-hoodie-carib\" title=\"Blue 84 and Blueline Hoodie\"\u003e\u003cstrong data-start=\"485\" data-end=\"504\"\u003eBlue 84 hoodies\u003c\/strong\u003e\u003c\/a\u003e to our soft crew sweatshirts, these are made for coffees on the beach mornings, sunset boat rides, or wearing at your favorite Jupiter spot. \u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1038\"\u003eEach hoodie brings that relaxed \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/new-at-blueline-surf\" title=\"New at Blueline Surf and Paddle\"\u003e\u003cstrong data-start=\"682\" data-end=\"703\"\u003eBlueline\u003c\/strong\u003e\u003c\/a\u003e feel, premium fabrics, cozy fits, and the quality you expect. Whether you're walking to catch the \u003ca href=\"https:\/\/www.bluelinesurf.com\/blogs\/dont-miss-it\/2025-palm-beach-holiday-boat-parade\" title=\"Palm Beach Boat Parade\"\u003e\u003cstrong data-start=\"850\" data-end=\"873\"\u003eJupiter Boat Parade\u003c\/strong\u003e\u003c\/a\u003e, grabbing coffee after a sunrise surf, or pairing it with one of our surf t-shirts or blueline UV shirts, these layers keep you warm and cozy. \u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1224\"\u003eLooking for something with a little edge? Some styles even match our customer-favorite \u003ca href=\"https:\/\/www.bluelinesurf.com\/products\/jupiter-lite-deadwood-tree-camo-hoodie\" title=\"Blueline Deadwood Tree Camo Hoodie\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1149\"\u003eDeadwood Tree Camo\u003c\/strong\u003e\u003c\/a\u003e line, giving you that rugged, coastal-inspired look you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1431\"\u003eThis is your go-to collection for comfort, style, and everything that makes Jupiter feel like home. Slip into your new favorite sweatshirt and enjoy the effortless, beach-ready feel only Blueline delivers.\u003c\/p\u003e","image":{"created_at":"2024-10-07T11:50:21-04:00","alt":null,"width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/231031_Panas-3542.jpg?v=1728316222"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-12T16:54:22-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
[{"alt":"OC Jupiter Sweatshirt in Rose pink with bold white JUPITER lettering across the chest, laid flat against a white background.","id":27115288592462,"position":1,"preview_image":{"aspect_ratio":0.671,"height":1931,"width":1296,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_soft_rose-colored_sweatshirt_featuring_the_word_JUPITER_in_large_white_block_lettersThe_fabric_s_cozy_texture_and_muted_pink_tone_capture_a_relaxed_coastal_feel_perfect_for_cool_mornings_or_casual_afternoons_in_Jupiter_Florida..webp?v=1760731342"},"aspect_ratio":0.671,"height":1931,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/A_soft_rose-colored_sweatshirt_featuring_the_word_JUPITER_in_large_white_block_lettersThe_fabric_s_cozy_texture_and_muted_pink_tone_capture_a_relaxed_coastal_feel_perfect_for_cool_mornings_or_casual_afternoons_in_Jupiter_Florida..webp?v=1760731342","width":1296}]
{"item":{"id":7735260250190,"title":"JUP Cotton Twill Hat Frost \/ Carolina LC C","handle":"jup-cotton-twill-hat-frost-carolina-lc-c","description":null,"published_at":"2025-10-15T15:25:52-04:00","created_at":"2025-10-15T15:16:33-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041320632398,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147173","requires_shipping":true,"taxable":true,"featured_image":{"id":35766076244046,"product_id":7735260250190,"position":1,"created_at":"2025-10-15T15:16:31-04:00","updated_at":"2025-10-15T15:16:34-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794","variant_ids":[43041320632398]},"available":true,"name":"JUP Cotton Twill Hat Frost \/ Carolina LC C","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147173","featured_media":{"alt":null,"id":27091023495246,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794"}},"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794","options":["Title"],"media":[{"alt":null,"id":27091023495246,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/bnzm6k8mc3ay51khiylt.jpg?v=1760555794","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"best-sellers","updated_at":"2025-12-12T17:26:27-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom soft t-shirts and breathable UV shirts to hats, hoodies, and everyday surf and coastal essentials, these are the Jupiter favorites our community wears on the water, at the beach, in the waves and around town. Grab your favorite Blueline gear today!\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2025-12-12T16:42:49-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2025-12-12T17:46:37-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2025-12-12T16:54:22-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. 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From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
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{"item":{"id":7700474724430,"title":"Otto JUP Hat White \/ Navy","handle":"otto-jup-hat-white-black","description":"\u003cp data-start=\"207\" data-end=\"551\"\u003eJUP Hat!\u003cbr\u003e\u003cbr\u003eThe Blueline JUP Foam Trucker Hat is a classic Otto snapback with a bold “JUP” front logo and Blueline Surf detail. 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{"item":{"id":7699272925262,"title":"JUP Cotton White Unstructured Hat","handle":"jup-cotton-unstructured-hat-white","description":"\u003cp data-start=\"235\" data-end=\"290\"\u003e\u003cstrong data-start=\"235\" data-end=\"290\"\u003eJUP Cotton Unstructured Hat – White \/ Antique White\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"292\" data-end=\"624\"\u003eOur \u003cstrong data-start=\"361\" data-end=\"398\"\u003eJUP Cotton White Unstructured Hat\u003c\/strong\u003e features soft, lightweight cotton with a relaxed, low-profile fit that feels broken-in from day one. 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