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{"item":{"id":7773705568334,"title":"OG Blueline Logo Hat Flat Bill – Gravel\/Basal","handle":"og-blueline-logo-hat-gravel-basal-flat","description":"\u003cp data-start=\"606\" data-end=\"1013\"\u003eThe OG Blueline Logo Hat in Gravel\/Basal is a clean, modern take on our classic patch hat. Built with a performance front panel, breathable mesh back, and a structured \u003cstrong data-start=\"774\" data-end=\"787\"\u003eflat bill\u003c\/strong\u003e, this premium custom trucker hat delivers all-day comfort with elevated coastal style. Finished with our signature Blueline Surf \u0026amp; Paddle Co. patch, it’s designed for life on the water, at the dock, and everywhere in between.\u003c\/p\u003e\n\u003cp data-start=\"1015\" data-end=\"1298\"\u003eMade as a true private-label piece with no outside branding, this performance-inspired hat is perfect for long days in the sun, active wear, and everyday Jupiter living. If you're looking for a high-quality Jupiter hat that represents the Blueline lifestyle, this one is a must-have.\u003c\/p\u003e","published_at":"2025-12-04T12:03:27-05:00","created_at":"2025-11-26T07:55:40-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - CAPTEUR Flat","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43182745813070,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150404","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo Hat Flat Bill – Gravel\/Basal","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150404","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Logo_Hat_Gravel_and_Basal_flat_bill_and_patch_on_dock_in_Jupiter_Florida.jpg?v=1764949591"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Logo_Hat_Gravel_and_Basal_flat_bill_and_patch_on_dock_in_Jupiter_Florida.jpg?v=1764949591","options":["Title"],"media":[{"alt":"Blueline Logo Hat in Gravel and Basal with flat bill and patch on dock in Jupiter Florida","id":31886756806734,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Logo_Hat_Gravel_and_Basal_flat_bill_and_patch_on_dock_in_Jupiter_Florida.jpg?v=1764949591"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Logo_Hat_Gravel_and_Basal_flat_bill_and_patch_on_dock_in_Jupiter_Florida.jpg?v=1764949591","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"606\" data-end=\"1013\"\u003eThe OG Blueline Logo Hat in Gravel\/Basal is a clean, modern take on our classic patch hat. Built with a performance front panel, breathable mesh back, and a structured \u003cstrong data-start=\"774\" data-end=\"787\"\u003eflat bill\u003c\/strong\u003e, this premium custom trucker hat delivers all-day comfort with elevated coastal style. Finished with our signature Blueline Surf \u0026amp; Paddle Co. patch, it’s designed for life on the water, at the dock, and everywhere in between.\u003c\/p\u003e\n\u003cp data-start=\"1015\" data-end=\"1298\"\u003eMade as a true private-label piece with no outside branding, this performance-inspired hat is perfect for long days in the sun, active wear, and everyday Jupiter living. If you're looking for a high-quality Jupiter hat that represents the Blueline lifestyle, this one is a must-have.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2026-01-26T13:08:19-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-29T09:18:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
[{"alt":"Blueline Logo Hat in Gravel and Basal with flat bill and patch on dock in Jupiter Florida","id":31886756806734,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Logo_Hat_Gravel_and_Basal_flat_bill_and_patch_on_dock_in_Jupiter_Florida.jpg?v=1764949591"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Logo_Hat_Gravel_and_Basal_flat_bill_and_patch_on_dock_in_Jupiter_Florida.jpg?v=1764949591","width":2848}]
{"item":{"id":7773705437262,"title":"OG Blueline Logo Hat Flat Bill – Dark Loden\/Loden","handle":"og-blueline-logo-hat-dark-loden-flat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe OG Blueline Logo Hat in Dark Loden\/Loden delivers clean style with an everyday outdoor feel. Built with a structured flat bill, tonal mesh back, and our signature Blueline patch, this hat is a go-to for boat days, fishing sessions, and repping Jupiter, Florida with a subtle, earthy look.\u003c\/p\u003e","published_at":"2025-12-04T11:30:22-05:00","created_at":"2025-11-26T07:53:42-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - CAPTEUR Flat","tags":["flat brim","Hat","Trucker Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43182745681998,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150403","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo Hat Flat Bill – Dark Loden\/Loden","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150403","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314","options":["Title"],"media":[{"alt":"OG Blueline dark loden flat bill hat on dock in Jupiter Florida","id":31885628670030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe OG Blueline Logo Hat in Dark Loden\/Loden delivers clean style with an everyday outdoor feel. Built with a structured flat bill, tonal mesh back, and our signature Blueline patch, this hat is a go-to for boat days, fishing sessions, and repping Jupiter, Florida with a subtle, earthy look.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-01-29T07:10:46-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-01-26T13:08:19-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-29T09:18:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
[{"alt":"OG Blueline dark loden flat bill hat on dock in Jupiter Florida","id":31885628670030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_dark_loden_flat_bill_hat.jpg?v=1765051314","width":2848}]
{"item":{"id":7773705207886,"title":"OG Blueline Logo Flat Bill Hat – Black\/Camo\/Loden","handle":"og-blueline-logo-hat-black-camo-loden-flat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe OG Blueline Logo Hat in Black\/Camo\/Loden brings a bold, coastal-outdoor look to one of our most popular hat designs. Featuring a flat bill, structured front panel, and breathable mesh back, this hat blends everyday comfort with rugged style. Perfect for boat days, fishing, and repping Jupiter, Florida anywhere you go.\u003c\/p\u003e","published_at":"2025-12-04T11:29:19-05:00","created_at":"2025-11-26T07:51:08-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - CAPTEUR Flat","tags":["camo","flat brim","Hat","Trucker Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43182743584846,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000066577","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo Flat Bill Hat – Black\/Camo\/Loden","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000066577","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_black_camo_loden_flat_bill_hat.jpg?v=1765050897"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_black_camo_loden_flat_bill_hat.jpg?v=1765050897","options":["Title"],"media":[{"alt":"OG Blueline black camo loden flat bill hat on dock in Jupiter Florida","id":31885570277454,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_black_camo_loden_flat_bill_hat.jpg?v=1765050897"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/OG_Blueline_black_camo_loden_flat_bill_hat.jpg?v=1765050897","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe OG Blueline Logo Hat in Black\/Camo\/Loden brings a bold, coastal-outdoor look to one of our most popular hat designs. Featuring a flat bill, structured front panel, and breathable mesh back, this hat blends everyday comfort with rugged style. Perfect for boat days, fishing, and repping Jupiter, Florida anywhere you go.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2026-01-26T13:08:19-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-29T09:18:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
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{"item":{"id":7699273056334,"title":"OG Floral Logo Hat Twilight","handle":"og-floral-logo-hat-twilight","description":null,"published_at":"2025-09-08T10:15:04-04:00","created_at":"2025-09-08T09:58:31-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879548588110,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147177","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Floral Logo Hat Twilight","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147177","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882","options":["Title"],"media":[{"alt":null,"id":26487006888014,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-29T09:19:57-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-01-26T13:08:19-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-29T09:18:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-29T09:19:20-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-01-25T07:11:03-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":null,"id":26487006888014,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0108_13422155-0de5-4fca-a93b-78d468ac8c3a.jpg?v=1757340882","width":2848}]
{"item":{"id":7699273023566,"title":"Vintage Circle Logo Cotton Hat Cobalt \/ Stone MC SC","handle":"vintage-circle-logo-cotton-hat-cobalt-stone-mc-sc","description":null,"published_at":"2025-09-08T10:13:14-04:00","created_at":"2025-09-08T09:58:29-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Mid Crown Slight Curve","tags":["hat","ladies","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42879548555342,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000139915","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Vintage Circle Logo Cotton Hat Cobalt \/ Stone MC SC","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000139915","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0120.jpg?v=1757340775"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0120.jpg?v=1757340775","options":["Title"],"media":[{"alt":null,"id":26487006429262,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0120.jpg?v=1757340775"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0120.jpg?v=1757340775","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-29T09:19:57-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-01-26T13:08:19-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-29T09:18:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-29T09:19:20-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
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{"item":{"id":7777497088078,"title":"JUP Trucker Hat – Burgundy","handle":"jup-trucker-hat-burgundy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShow your Jupiter pride with the JUP Trucker Hat in Burgundy. This bold, lightweight trucker features the iconic JUP front logo and breathable mesh back—perfect for beach days, boat runs, and everyday life around Jupiter, Florida. A local favorite and one of our top-selling JUP styles.\u003c\/p\u003e","published_at":"2025-12-06T14:37:58-05:00","created_at":"2025-12-03T06:42:50-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202370437198,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150727","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Burgundy","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150727","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","options":["Title"],"media":[{"alt":"JUP burgundy trucker hat on dock by the water in Jupiter Florida","id":32087026171982,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_burgundy_trucker_hat_on_dock.jpg?v=1765049904","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShow your Jupiter pride with the JUP Trucker Hat in Burgundy. This bold, lightweight trucker features the iconic JUP front logo and breathable mesh back—perfect for beach days, boat runs, and everyday life around Jupiter, Florida. A local favorite and one of our top-selling JUP styles.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-01-29T07:10:46-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-01-26T13:08:19-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. 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Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-01-26T07:11:05-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. 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Whether you’re on the water, at the sandbar, or grabbing a bite around town, this hat checks all the boxes\u003c\/p\u003e\n\u003cp data-start=\"886\" data-end=\"900\"\u003e\u003cstrong data-start=\"886\" data-end=\"898\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"901\" data-end=\"1114\"\u003e\n\u003cli data-start=\"901\" data-end=\"935\"\u003e\n\u003cp data-start=\"903\" data-end=\"935\"\u003eOtto brand foam and mesh snapback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"936\" data-end=\"965\"\u003e\n\u003cp data-start=\"938\" data-end=\"965\"\u003eJUP logo in blue gradient\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"966\" data-end=\"1008\"\u003e\n\u003cp data-start=\"968\" data-end=\"1008\"\u003eMesh back with adjustable snap closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1009\" data-end=\"1046\"\u003e\n\u003cp data-start=\"1011\" data-end=\"1046\"\u003eLightweight and breathable design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1047\" data-end=\"1081\"\u003e\n\u003cp data-start=\"1049\" data-end=\"1081\"\u003eColor: Green front \/ Blue logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1082\" data-end=\"1114\"\u003e\n\u003cp data-start=\"1084\" data-end=\"1114\"\u003eDesigned by Blueline Surf and Paddle Co. \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1116\" data-end=\"1208\"\u003e.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-29T09:19:57-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-01-26T13:08:19-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":286255939662,"handle":"gear-up-for-your-paddle","updated_at":"2026-01-06T07:11:33-05:00","published_at":"2024-11-11T21:12:16-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Your Paddle","body_html":"","image":{"created_at":"2024-11-11T21:12:15-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/C4C-14.jpg?v=1731377536"}},{"id":300461654094,"handle":"stocking-stuffers-gifts-under-30","updated_at":"2026-01-04T07:10:20-05:00","published_at":"2025-11-18T13:16:18-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gifts Under $30 – Stocking Stuffers | Blueline Coastal Gifts","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"138\" data-end=\"215\"\u003eHoliday Shopping Made Easy – Surf-Inspired Gifts from Jupiter, Florida\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur curated collection of \u003cstrong data-start=\"212\" data-end=\"253\"\u003estocking stuffers and gifts under $30\u003c\/strong\u003e is packed with Jupiter-inspired essentials, kid-approved favorites, and small-but-stoked items everyone will love.\u003c\/p\u003e","image":{"created_at":"2025-11-18T13:17:17-05:00","alt":"Christmas in paradise. Christmas tree on the beach with presents.","width":625,"height":500,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Race_the_Tide_Too_Banner_2_13c0b3ea-6a21-4c8a-8a5e-7f4d9f0e7310.png?v=1763589983"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-01-26T07:11:05-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
[{"alt":"Otto JUP Hat in green and blue by Blueline Surf \u0026 Paddle Co., featuring blue gradient JUP logo on a foam mesh snapback, photographed in Jupiter, Florida.","id":25036377751630,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/otto-jup-hat-green-blue-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762899562"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/otto-jup-hat-green-blue-blueline-surf-paddle-co-jupiter-florida.jpg?v=1762899562","width":2048},{"alt":"Foam JUP hat, by Blueline Surf and Paddle, Co. Celebrating the Jupiter, FL lifestyle.","id":24933868732494,"position":2,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_Hat_Blueline_Surf_and_Paddle_Jupiter_Florida_Green_and_Blue.png?v=1762899643"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_Hat_Blueline_Surf_and_Paddle_Jupiter_Florida_Green_and_Blue.png?v=1762899643","width":300},{"alt":"Foam and Mesh Otto JUP Hat Green \/ Blue","id":24933868765262,"position":3,"preview_image":{"aspect_ratio":1.0,"height":300,"width":300,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Foam_and_Mesh_JUP_Trucker_Hat.png?v=1762899678"},"aspect_ratio":1.0,"height":300,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Foam_and_Mesh_JUP_Trucker_Hat.png?v=1762899678","width":300},{"alt":null,"id":31716364779598,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/kfznmk64vbtto3dsqtm9.png?v=1764780698"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/kfznmk64vbtto3dsqtm9.png?v=1764780698","width":1080},{"alt":null,"id":31716364845134,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/eclvhd6tjfxha9j3osaf.png?v=1764780699"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/eclvhd6tjfxha9j3osaf.png?v=1764780699","width":1080}]
{"item":{"id":7779219800142,"title":"JUP Cotton Twill Hat – Navy\/Carolina","handle":"jup-cotton-twill-hat-navy-carolina","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Cotton Twill Hat in Navy\/Carolina delivers a clean, classic look inspired by Jupiter, Florida. Featuring bold JUP lettering and a soft cotton twill build, this hat is comfortable, lightweight, and perfect for everyday wear on the water, around town, or at the beach. A simple Jupiter staple crafted for the coastal lifestyle.\u003c\/p\u003e","published_at":"2025-12-06T13:33:23-05:00","created_at":"2025-12-04T13:08:20-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["Hat","Jup","Jupiter"],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43206475153486,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150818","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"JUP Cotton Twill Hat – Navy\/Carolina","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000150818","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985","options":["Title"],"media":[{"alt":"JUP Cotton Twill Hat Navy\/Carolina with bold JUP lettering on dock in Jupiter Florida","id":32084859027534,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Cotton Twill Hat in Navy\/Carolina delivers a clean, classic look inspired by Jupiter, Florida. Featuring bold JUP lettering and a soft cotton twill build, this hat is comfortable, lightweight, and perfect for everyday wear on the water, around town, or at the beach. A simple Jupiter staple crafted for the coastal lifestyle.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-01-29T07:10:46-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-01-26T13:08:19-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-29T09:18:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-29T09:19:20-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-01-26T07:11:05-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
[{"alt":"JUP Cotton Twill Hat Navy\/Carolina with bold JUP lettering on dock in Jupiter Florida","id":32084859027534,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-cotton-twill-hat-navy-carolina-jupiter-fl-baseball-cap.jpg?v=1765045985","width":2848}]
{"item":{"id":7779219341390,"title":"Classic Blueline Cord Hat – Charcoal","handle":"classic-blueline-cord-hat-charcoal","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Classic Blueline Cord Hat in Charcoal delivers a vintage coastal look with soft corduroy texture and a clean low-profile fit. Featuring subtle Blueline embroidery and a matching rope detail, this hat is perfect for everyday wear, beach days, and anyone who loves timeless Jupiter style.\u003c\/p\u003e","published_at":"2025-12-06T14:00:28-05:00","created_at":"2025-12-04T13:03:59-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Flat Brim","tags":["corduroy","Hat","Trucker Hat"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43206473711694,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150817","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Classic Blueline Cord Hat – Charcoal","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000150817","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-charcoal-rope-detail-jupiter-fl.jpg?v=1765047584"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-charcoal-rope-detail-jupiter-fl.jpg?v=1765047584","options":["Title"],"media":[{"alt":"Classic Blueline Cord Hat in Charcoal with rope detail on dock in Jupiter Florida","id":32086064627790,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-charcoal-rope-detail-jupiter-fl.jpg?v=1765047584"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-charcoal-rope-detail-jupiter-fl.jpg?v=1765047584","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Classic Blueline Cord Hat in Charcoal delivers a vintage coastal look with soft corduroy texture and a clean low-profile fit. Featuring subtle Blueline embroidery and a matching rope detail, this hat is perfect for everyday wear, beach days, and anyone who loves timeless Jupiter style.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-01-29T07:10:46-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-01-26T13:08:19-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-29T09:18:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
[{"alt":"Classic Blueline Cord Hat in Charcoal with rope detail on dock in Jupiter Florida","id":32086064627790,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-charcoal-rope-detail-jupiter-fl.jpg?v=1765047584"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-charcoal-rope-detail-jupiter-fl.jpg?v=1765047584","width":2848}]
{"item":{"id":7779217801294,"title":"Classic Blueline Cord Hat – Quarry","handle":"classic-blueline-cord-hat-quarry","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Classic Blueline Cord Hat in Quarry features soft corduroy texture, a relaxed vintage fit, and multicolor rope detailing for a coastal retro look. Finished with embroidered Blueline Surf \u0026amp; Paddle Co. lettering, this hat blends comfort and style for beach days, boat runs, and everyday Jupiter living.\u003c\/p\u003e","published_at":"2025-12-06T14:14:46-05:00","created_at":"2025-12-04T12:59:03-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Flat Brim","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":false,"price_varies":false,"compare_at_price":3995,"compare_at_price_min":3995,"compare_at_price_max":3995,"compare_at_price_varies":false,"variants":[{"id":43206471024718,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150816","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Classic Blueline Cord Hat – Quarry","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3995,"inventory_management":"shopify","barcode":"210000150816","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476","options":["Title"],"media":[{"alt":"Classic Blueline Cord Hat in Quarry with multicolor rope and embroidered logo on dock in Jupiter Florida","id":32084944126030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Classic Blueline Cord Hat in Quarry features soft corduroy texture, a relaxed vintage fit, and multicolor rope detailing for a coastal retro look. Finished with embroidered Blueline Surf \u0026amp; Paddle Co. lettering, this hat blends comfort and style for beach days, boat runs, and everyday Jupiter living.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-01-29T07:10:46-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-01-26T13:08:19-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-29T09:18:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-29T09:19:20-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
[{"alt":"Classic Blueline Cord Hat in Quarry with multicolor rope and embroidered logo on dock in Jupiter Florida","id":32084944126030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/classic-blueline-cord-hat-quarry-rope-detail-embroidery-jupiter-fl.jpg?v=1765048476","width":2848}]
{"item":{"id":7777507180622,"title":"JUP Trucker Hat – Tan\/Camo","handle":"jup-trucker-hat-tan-camo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Trucker Hat in Tan\/Camo blends bold Jupiter style with a rugged outdoor look. Featuring oversized JUP lettering across the foam front and a camo brim and mesh back, this hat delivers lightweight comfort and coastal attitude. Perfect for boating, beach days, fishing, and everyday Florida living.\u003c\/p\u003e","published_at":"2025-12-06T14:24:37-05:00","created_at":"2025-12-03T06:45:17-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["camo","Foam Hat","Hat","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202386821198,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150729","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Tan\/Camo","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150729","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037","options":["Title"],"media":[{"alt":"JUP Trucker Hat Tan\/Camo with bold JUP lettering and camo brim on dock in Jupiter Florida","id":32086692167758,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-tan-camo-jupiter-fl-foam-front-cap.jpg?v=1765049037","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe JUP Trucker Hat in Tan\/Camo blends bold Jupiter style with a rugged outdoor look. Featuring oversized JUP lettering across the foam front and a camo brim and mesh back, this hat delivers lightweight comfort and coastal attitude. Perfect for boating, beach days, fishing, and everyday Florida living.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-01-29T07:10:46-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-01-26T13:08:19-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-29T09:18:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. 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Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-01-26T07:11:05-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
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[{"alt":"Blueline Christmas Trucker Hat Red\/White with holiday truck graphic on foam front – Jupiter FL coastal Christmas hat","id":32005680922702,"position":1,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1366,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-christmas-trucker-hat-red-white-holiday-truck-jupiter-fl.jpg?v=1765043903"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-christmas-trucker-hat-red-white-holiday-truck-jupiter-fl.jpg?v=1765043903","width":1366}]
{"item":{"id":7777494106190,"title":"JUP Trucker Hat – Solid Coral","handle":"jup-trucker-hat-coral","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStand out in classic Jupiter style with the JUP Trucker Hat in Solid Coral. The bold JUP logo pops against the vibrant coral front, paired with a breathable mesh back for all-day comfort. A local favorite and perfect for beach days, boat trips, and repping JUP anywhere you go.\u003c\/p\u003e","published_at":"2025-12-06T14:50:32-05:00","created_at":"2025-12-03T06:42:06-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202366701646,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150726","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Solid Coral","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000150726","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","options":["Title"],"media":[{"alt":"JUP coral trucker hat on dock by the water in Jupiter Florida","id":32087666884686,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStand out in classic Jupiter style with the JUP Trucker Hat in Solid Coral. The bold JUP logo pops against the vibrant coral front, paired with a breathable mesh back for all-day comfort. A local favorite and perfect for beach days, boat trips, and repping JUP anywhere you go.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-01-29T07:10:46-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-01-26T13:08:19-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-29T09:18:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-29T09:19:20-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-01-26T07:11:05-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}},{"id":300417384526,"handle":"womens-gift-guide","updated_at":"2026-01-25T07:11:03-05:00","published_at":"2025-11-17T10:46:56-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women's Gift Guide","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts inspired by life on the water. From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
[{"alt":"JUP coral trucker hat on dock by the water in Jupiter Florida","id":32087666884686,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jup-trucker-hat-coral.jpg?v=1765050271","width":2848}]
{"item":{"id":7777493942350,"title":"JUP Trucker Hat – Solid Olive","handle":"jup-trucker-hat-olive","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRep Jupiter in clean, everyday style with the JUP Trucker Hat in Solid Olive. The bold JUP logo stands out on an earthy olive base, paired with a breathable mesh back for comfort on the water, the trails, or around town. A staple for locals and JUP fans everywhere.\u003c\/p\u003e","published_at":"2025-12-06T14:49:36-05:00","created_at":"2025-12-03T06:42:04-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Jup","Jupiter","jupiter surf shop","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43202366439502,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150725","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"JUP Trucker Hat – Solid Olive","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000150725","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598","options":["Title"],"media":[{"alt":"JUP olive trucker hat on dock by the water in Jupiter Florida","id":32086643966030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRep Jupiter in clean, everyday style with the JUP Trucker Hat in Solid Olive. The bold JUP logo stands out on an earthy olive base, paired with a breathable mesh back for comfort on the water, the trails, or around town. A staple for locals and JUP fans everywhere.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-01-29T07:10:46-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-01-26T13:08:19-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-29T09:18:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-29T09:19:20-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}},{"id":293033771086,"handle":"jup-life","updated_at":"2026-01-26T07:11:05-05:00","published_at":"2025-05-19T12:42:40-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Jupiter Apparel","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. \u003cbr\u003eJupiter Clothing Collection\u003c\/p\u003e\n\u003cp\u003eBorn from the heart of Jupiter, FL, the JUP LIFE Collection celebrates our coastal community and the laid-back lifestyle that defines it. These best-selling hats, T-shirts, and stickers are more than gear — they’re a badge of local pride and connection to the water.\u003c\/p\u003e\n\u003cp\u003eFrom beach days and paddle sessions to afternoons at the sandbar, JUP LIFE represents everything we love about Jupiter and the Palm Beaches. Designed by Blueline Surf \u0026amp; Paddle Co., this collection keeps you connected to the ocean, the sun, and the spirit of South Florida.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-19T12:42:39-04:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-019.jpg?v=1747673949"}}]}
[{"alt":"JUP olive trucker hat on dock by the water in Jupiter Florida","id":32086643966030,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/JUP_olive_trucker_hat_on_dock.jpg?v=1765050598","width":2848}]
{"item":{"id":7773705764942,"title":"OG Blueline Logo Hat – Pale Indigo\/White","handle":"og-blueline-logo-hat-pale-indigo-white","description":"\u003cp data-start=\"1438\" data-end=\"1829\"\u003eThe OG Blueline Logo Hat in Pale Indigo\/White is a Blueline classic built for life on and off the water. This premium custom trucker hat features a cotton-twill front, breathable mesh back, pre-curved bill, and clean rope detail for a refined coastal look. Finished with our signature Blueline Surf \u0026amp; Paddle Co. patch, it delivers the perfect blend of comfort, durability, and Jupiter style.\u003c\/p\u003e\n\u003cp data-start=\"1831\" data-end=\"2112\"\u003eDesigned as a true private-label piece with no outside branding, this hat is made for everyday wear—from sunrise paddle sessions to dockside hangs and weekend adventures. If you're looking for a high-quality Jupiter hat that represents the Blueline lifestyle, this one does it all.\u003c\/p\u003e","published_at":"2025-12-04T11:39:39-05:00","created_at":"2025-11-26T07:59:14-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43182746697806,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000150406","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo Hat – Pale Indigo\/White","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000150406","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_Logo_Hat_Pale_Indigo_and_White.jpg?v=1764877415"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_Logo_Hat_Pale_Indigo_and_White.jpg?v=1764877415","options":["Title"],"media":[{"alt":"Blueline OG Logo Hat in Pale Indigo and White with signature patch on dock in Jupiter Florida – front view","id":31886542897230,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_Logo_Hat_Pale_Indigo_and_White.jpg?v=1764877415"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_Logo_Hat_Pale_Indigo_and_White.jpg?v=1764877415","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"1438\" data-end=\"1829\"\u003eThe OG Blueline Logo Hat in Pale Indigo\/White is a Blueline classic built for life on and off the water. This premium custom trucker hat features a cotton-twill front, breathable mesh back, pre-curved bill, and clean rope detail for a refined coastal look. Finished with our signature Blueline Surf \u0026amp; Paddle Co. patch, it delivers the perfect blend of comfort, durability, and Jupiter style.\u003c\/p\u003e\n\u003cp data-start=\"1831\" data-end=\"2112\"\u003eDesigned as a true private-label piece with no outside branding, this hat is made for everyday wear—from sunrise paddle sessions to dockside hangs and weekend adventures. If you're looking for a high-quality Jupiter hat that represents the Blueline lifestyle, this one does it all.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2026-01-26T13:08:19-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-29T09:18:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
[{"alt":"Blueline OG Logo Hat in Pale Indigo and White with signature patch on dock in Jupiter Florida – front view","id":31886542897230,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_Logo_Hat_Pale_Indigo_and_White.jpg?v=1764877415"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_OG_Logo_Hat_Pale_Indigo_and_White.jpg?v=1764877415","width":2848}]
{"item":{"id":7769150849102,"title":"OG Blueline Logo Canvas Hat – Quarry\/Stone","handle":"og-blueline-logo-canvas-hat-quarry-stone","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe OG Blueline Logo Canvas Hat in Quarry\/Stone combines clean coastal style with a durable canvas front and breathable mesh back. Featuring the classic Blueline logo patch, this hat offers a premium look with everyday comfort—perfect for boating, beach days, travel, and laid-back Jupiter living. A timeless Blueline essential built for the coast.\u003c\/p\u003e","published_at":"2025-11-20T10:17:22-05:00","created_at":"2025-11-20T10:16:22-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":0,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43171879321678,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136258","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Blueline Logo Canvas Hat – Quarry\/Stone","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":"210000136258","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-canvas-hat-quarry-stone-coastal-mesh-cap.jpg?v=1765045358"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-canvas-hat-quarry-stone-coastal-mesh-cap.jpg?v=1765045358","options":["Title"],"media":[{"alt":"OG Blueline Logo Canvas Hat Quarry\/Stone with classic Blueline patch on dock – coastal mesh hat","id":29585125015630,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-canvas-hat-quarry-stone-coastal-mesh-cap.jpg?v=1765045358"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-canvas-hat-quarry-stone-coastal-mesh-cap.jpg?v=1765045358","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe OG Blueline Logo Canvas Hat in Quarry\/Stone combines clean coastal style with a durable canvas front and breathable mesh back. Featuring the classic Blueline logo patch, this hat offers a premium look with everyday comfort—perfect for boating, beach days, travel, and laid-back Jupiter living. A timeless Blueline essential built for the coast.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":284027781198,"handle":"hats","updated_at":"2026-01-26T13:08:19-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}}]}
[{"alt":"OG Blueline Logo Canvas Hat Quarry\/Stone with classic Blueline patch on dock – coastal mesh hat","id":29585125015630,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-canvas-hat-quarry-stone-coastal-mesh-cap.jpg?v=1765045358"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-canvas-hat-quarry-stone-coastal-mesh-cap.jpg?v=1765045358","width":2848}]
{"item":{"id":7756745900110,"title":"Blueline Surf Eat Sleep Repeat Trucker Hat – Navy \/ Pink","handle":"blueline-surf-eat-sleep-repeat-trucker-hat-navy-pink","description":"\u003cp data-start=\"351\" data-end=\"697\"\u003eA daily mantra for the coastal lifestyle. The \u003cstrong data-start=\"397\" data-end=\"443\"\u003eBlueline Surf Eat Sleep Repeat Trucker Hat\u003c\/strong\u003e in Navy with Pink lettering says it all. Designed for comfort and everyday wear, this classic trucker hat features breathable mesh backing and an adjustable snapback, making it perfect for surf checks, boat days, and laid-back afternoons around Jupiter.\u003c\/p\u003e\n\u003cp data-start=\"699\" data-end=\"798\"\u003eBold, simple, and instantly recognizable, it’s a favorite for anyone living the surf-first mindset.\u003c\/p\u003e\n\u003cp data-start=\"800\" data-end=\"811\"\u003e\u003cstrong data-start=\"800\" data-end=\"811\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"812\" data-end=\"1085\"\u003e\n\u003cli data-start=\"812\" data-end=\"833\"\u003e\n\u003cp data-start=\"814\" data-end=\"833\"\u003eTrucker-style hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"834\" data-end=\"879\"\u003e\n\u003cp data-start=\"836\" data-end=\"879\"\u003e“Surf. Eat. Sleep. Repeat.” front graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"880\" data-end=\"914\"\u003e\n\u003cp data-start=\"882\" data-end=\"914\"\u003eNavy crown with pink lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"915\" data-end=\"939\"\u003e\n\u003cp data-start=\"917\" data-end=\"939\"\u003eBreathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"940\" data-end=\"971\"\u003e\n\u003cp data-start=\"942\" data-end=\"971\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"972\" data-end=\"1026\"\u003e\n\u003cp data-start=\"974\" data-end=\"1026\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1027\" data-end=\"1085\"\u003e\n\u003cp data-start=\"1029\" data-end=\"1085\"\u003eIdeal for beach days, surf sessions, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-11-12T09:41:45-05:00","created_at":"2025-11-07T06:53:07-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Trucker Hat"],"price":2799,"price_min":2799,"price_max":2799,"available":true,"price_varies":false,"compare_at_price":2499,"compare_at_price_min":2499,"compare_at_price_max":2499,"compare_at_price_varies":false,"variants":[{"id":43114053566542,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000149844","requires_shipping":true,"taxable":true,"featured_image":{"id":37257839214670,"product_id":7756745900110,"position":1,"created_at":"2025-11-07T06:53:06-05:00","updated_at":"2025-12-12T16:40:17-05:00","alt":"Navy Blueline trucker hat with pink “surf eat sleep repeat” text on the front panel","width":1080,"height":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Navy_Blueline_trucker_hat_with_pink.png?v=1765575617","variant_ids":[43114053566542]},"available":true,"name":"Blueline Surf Eat Sleep Repeat Trucker Hat – Navy \/ Pink","public_title":null,"options":["Default Title"],"price":2799,"weight":0,"compare_at_price":2499,"inventory_management":"shopify","barcode":"210000149844","featured_media":{"alt":"Navy Blueline trucker hat with pink “surf eat sleep repeat” text on the front panel","id":28177181311054,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Navy_Blueline_trucker_hat_with_pink.png?v=1765575617"}},"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Navy_Blueline_trucker_hat_with_pink.png?v=1765575617"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Navy_Blueline_trucker_hat_with_pink.png?v=1765575617","options":["Title"],"media":[{"alt":"Navy Blueline trucker hat with pink “surf eat sleep repeat” text on the front panel","id":28177181311054,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Navy_Blueline_trucker_hat_with_pink.png?v=1765575617"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Navy_Blueline_trucker_hat_with_pink.png?v=1765575617","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"351\" data-end=\"697\"\u003eA daily mantra for the coastal lifestyle. The \u003cstrong data-start=\"397\" data-end=\"443\"\u003eBlueline Surf Eat Sleep Repeat Trucker Hat\u003c\/strong\u003e in Navy with Pink lettering says it all. Designed for comfort and everyday wear, this classic trucker hat features breathable mesh backing and an adjustable snapback, making it perfect for surf checks, boat days, and laid-back afternoons around Jupiter.\u003c\/p\u003e\n\u003cp data-start=\"699\" data-end=\"798\"\u003eBold, simple, and instantly recognizable, it’s a favorite for anyone living the surf-first mindset.\u003c\/p\u003e\n\u003cp data-start=\"800\" data-end=\"811\"\u003e\u003cstrong data-start=\"800\" data-end=\"811\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"812\" data-end=\"1085\"\u003e\n\u003cli data-start=\"812\" data-end=\"833\"\u003e\n\u003cp data-start=\"814\" data-end=\"833\"\u003eTrucker-style hat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"834\" data-end=\"879\"\u003e\n\u003cp data-start=\"836\" data-end=\"879\"\u003e“Surf. Eat. Sleep. Repeat.” front graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"880\" data-end=\"914\"\u003e\n\u003cp data-start=\"882\" data-end=\"914\"\u003eNavy crown with pink lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"915\" data-end=\"939\"\u003e\n\u003cp data-start=\"917\" data-end=\"939\"\u003eBreathable mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"940\" data-end=\"971\"\u003e\n\u003cp data-start=\"942\" data-end=\"971\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"972\" data-end=\"1026\"\u003e\n\u003cp data-start=\"974\" data-end=\"1026\"\u003eDesigned by Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1027\" data-end=\"1085\"\u003e\n\u003cp data-start=\"1029\" data-end=\"1085\"\u003eIdeal for beach days, surf sessions, and everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-01-29T07:10:46-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-01-26T13:08:19-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027977806,"handle":"womens","updated_at":"2026-01-29T09:19:20-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. 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{"item":{"id":7735869309006,"title":"Dead Hat Slate \/ Navy w\/Rope HC FL","handle":"dead-hat-slate-navy-w-rope-hc-fl","description":"\u003cp data-start=\"277\" data-end=\"753\"\u003eChannel coastal style with the \u003cstrong data-start=\"308\" data-end=\"345\"\u003eBlueline Steal Your Face Rope Hat\u003c\/strong\u003e in \u003cstrong data-start=\"349\" data-end=\"363\"\u003eSlate Blue\u003c\/strong\u003e — a perfect blend of laid-back Florida vibes and everyday function. Featuring a structured front panel, breathable mesh back, and bold embroidered Blueline “Steal Your Face” skull patch, this hat delivers all-day comfort whether you're paddling, hanging dockside, or grabbing post-session tacos. 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{"item":{"id":7735264247886,"title":"Bahamas Hogfish UV Lite Hat – White","handle":"bahamas-hogfish-uv-lite-hat-white","description":"\u003cp data-start=\"444\" data-end=\"763\"\u003eThe Bahamas Hogfish UV Lite Hat in White combines island color with lightweight performance built for life on the water. Featuring a Bahamian flag patch with a detailed hogfish illustration, this hat celebrates one of the most iconic reef species in the islands and the close connection between Jupiter and the Bahamas.\u003c\/p\u003e\n\u003cp data-start=\"765\" data-end=\"1044\"\u003eMade with UV Lite construction for breathability and quick drying, it’s the perfect hat for boating, paddling, fishing, island trips, or any sunny coastal day. 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{"item":{"id":7735261298766,"title":"Florida Box Hat Bongo Black HC FL","handle":"florida-box-hat-bongo-black-hc-fl","description":null,"published_at":"2025-10-15T15:26:31-04:00","created_at":"2025-10-15T15:19:40-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":false,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041327972430,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136063","requires_shipping":true,"taxable":true,"featured_image":{"id":35766144565326,"product_id":7735261298766,"position":1,"created_at":"2025-10-15T15:19:36-04:00","updated_at":"2025-10-15T15:19:39-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ehdxjzpckui1b35k6kqf.jpg?v=1760555979","variant_ids":[43041327972430]},"available":false,"name":"Florida Box Hat Bongo Black HC FL","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136063","featured_media":{"alt":null,"id":27091091849294,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ehdxjzpckui1b35k6kqf.jpg?v=1760555979"}},"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ehdxjzpckui1b35k6kqf.jpg?v=1760555979"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ehdxjzpckui1b35k6kqf.jpg?v=1760555979","options":["Title"],"media":[{"alt":null,"id":27091091849294,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ehdxjzpckui1b35k6kqf.jpg?v=1760555979"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/ehdxjzpckui1b35k6kqf.jpg?v=1760555979","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-29T09:19:57-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2026-01-26T13:08:19-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-29T09:18:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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Built for comfort, performance, and the Florida lifestyle he loves.\u003c\/p\u003e","image":{"created_at":"2025-11-17T11:20:25-05:00","alt":"Surfer carrying a shortboard and Blueline surf towel while walking through coastal vegetation in Florida, photographed for Blueline Surf \u0026 Paddle men’s gift guide.","width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909.jpg?v=1766082699"}}]}
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From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2026-01-29T07:10:46-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2026-01-26T13:08:19-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
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{"item":{"id":7735256744014,"title":"OG Blueline UV Lite Hat – White\/Black","handle":"og-blueline-uv-lite-hat-white-black","description":"\u003cp data-start=\"581\" data-end=\"858\"\u003eThe OG Blueline UV Lite Hat in White\/Black is built for long days in the sun and on the water. Featuring a lightweight UV Lite front panel, breathable mesh back, and our signature Blueline Surf \u0026amp; Paddle Co. patch, this hat delivers performance comfort with clean coastal style.\u003c\/p\u003e\n\u003cp data-start=\"860\" data-end=\"1104\"\u003eDesigned for paddling, boating, beach days, and everyday Jupiter living, it’s a go-to choice when you want sun protection without sacrificing style. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
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{"item":{"id":7735256481870,"title":"OG Blueline Logo UV Lite Hat – Black \/ Black \/ Stone","handle":"og-blueline-logo-uv-lite-hat-black-stone","description":"\u003cp data-start=\"381\" data-end=\"706\"\u003eThe OG Blueline Logo UV Lite Hat in Black delivers lightweight comfort and all-day sun protection. Built with breathable mesh and UV-resistant materials, this hat keeps you cool on the water, on the boat, or around town. Finished with the Blueline Surf \u0026amp; Paddle Co. stone-colored logo patch for a clean, classic Jupiter look.\u003c\/p\u003e\n\u003cp data-start=\"708\" data-end=\"971\"\u003e\u003cstrong data-start=\"708\" data-end=\"719\"\u003eDetails\u003c\/strong\u003e\u003cbr data-start=\"719\" data-end=\"722\"\u003e• UV Lite performance fabric\u003cbr data-start=\"750\" data-end=\"753\"\u003e• Black crown, black mesh, stone logo patch\u003cbr data-start=\"796\" data-end=\"799\"\u003e• Structured fit with adjustable snapback\u003cbr data-start=\"840\" data-end=\"843\"\u003e• Ideal for fishing, boating, paddleboarding, and everyday surf lifestyle\u003cbr data-start=\"916\" data-end=\"919\"\u003e• Top-searched style for Blueline hats and UV hats\u003c\/p\u003e","published_at":"2025-10-15T15:07:28-04:00","created_at":"2025-10-15T15:00:10-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041292517454,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000136255","requires_shipping":true,"taxable":true,"featured_image":{"id":35764336033870,"product_id":7735256481870,"position":1,"created_at":"2025-10-15T15:00:06-04:00","updated_at":"2025-12-11T16:36:02-05:00","alt":"OG Blueline Logo UV Lite Hat in Black with stone patch displayed on a dock piling","width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962","variant_ids":[43041292517454]},"available":true,"name":"OG Blueline Logo UV Lite Hat – Black \/ Black \/ Stone","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000136255","featured_media":{"alt":"OG Blueline Logo UV Lite Hat in Black with stone patch displayed on a dock piling","id":27090474762318,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962"}},"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962","options":["Title"],"media":[{"alt":"OG Blueline Logo UV Lite Hat in Black with stone patch displayed on a dock piling","id":27090474762318,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/og-blueline-logo-uv-lite-hat-black-stone.jpg?v=1765488962","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"381\" data-end=\"706\"\u003eThe OG Blueline Logo UV Lite Hat in Black delivers lightweight comfort and all-day sun protection. Built with breathable mesh and UV-resistant materials, this hat keeps you cool on the water, on the boat, or around town. Finished with the Blueline Surf \u0026amp; Paddle Co. stone-colored logo patch for a clean, classic Jupiter look.\u003c\/p\u003e\n\u003cp data-start=\"708\" data-end=\"971\"\u003e\u003cstrong data-start=\"708\" data-end=\"719\"\u003eDetails\u003c\/strong\u003e\u003cbr data-start=\"719\" data-end=\"722\"\u003e• UV Lite performance fabric\u003cbr data-start=\"750\" data-end=\"753\"\u003e• Black crown, black mesh, stone logo patch\u003cbr data-start=\"796\" data-end=\"799\"\u003e• Structured fit with adjustable snapback\u003cbr data-start=\"840\" data-end=\"843\"\u003e• Ideal for fishing, boating, paddleboarding, and everyday surf lifestyle\u003cbr data-start=\"916\" data-end=\"919\"\u003e• Top-searched style for Blueline hats and UV hats\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-29T09:19:57-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-29T09:18:39-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
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Featuring a UV Lite front panel, breathable mesh back, and our signature Blueline Surf \u0026amp; Paddle Co. patch in a fresh seafoam color, this hat blends clean coastal style with all-day comfort.\u003c\/p\u003e\n\u003cp data-start=\"861\" data-end=\"1072\"\u003eDesigned for boating, paddling, fishing, and everyday Jupiter living, it dries fast, breathes well, and holds up to heat and humidity. A versatile performance hat made for anyone who lives the coastal lifestyle.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":300545179726,"handle":"20-blueline-hat-sale","updated_at":"2026-01-12T07:09:34-05:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 Blueline Hat Sale","body_html":"\u003cp data-start=\"441\" data-end=\"849\"\u003eGrab your favorite Blueline hats for just $20. 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Whether you're spending the day on the water, at the beach, or cruising around town, these hats deliver comfort, style, and the Blueline look you love at an unbeatable price.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"933\"\u003eShop limited quantities and score your next go-to Jupiter hat before they’re gone.\u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":"Blueline Surf and Paddle Co. apparel in a happy hour setting, cold beer, turtle box speaker and a jeep.","width":1365,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60.jpg?v=1764960251"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-29T09:19:57-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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{"item":{"id":7735255892046,"title":"OG Smoke Blue\\White C12 Curved","handle":"og-smoke-blue-white-c12-curved","description":null,"published_at":"2025-10-15T15:06:53-04:00","created_at":"2025-10-15T14:58:30-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - CAPTEUR Curved","tags":[],"price":3995,"price_min":3995,"price_max":3995,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":43041290485838,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000053021","requires_shipping":true,"taxable":true,"featured_image":{"id":35764311195726,"product_id":7735255892046,"position":1,"created_at":"2025-10-15T14:58:28-04:00","updated_at":"2025-10-15T14:58:31-04:00","alt":null,"width":2848,"height":4288,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711","variant_ids":[43041290485838]},"available":true,"name":"OG Smoke Blue\\White C12 Curved","public_title":null,"options":["Default Title"],"price":3995,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000053021","featured_media":{"alt":null,"id":27090449989710,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711"}},"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711","options":["Title"],"media":[{"alt":null,"id":27090449989710,"position":1,"preview_image":{"aspect_ratio":0.664,"height":4288,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711"},"aspect_ratio":0.664,"height":4288,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-29T09:19:57-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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