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{"item":{"id":7492505403470,"title":"Otto JUP Hat – Green\/Blue | Blueline Surf \u0026 Paddle Co. Jupiter, FL","handle":"jup-foam-hat-green-and-blue","description":"\u003cp data-start=\"473\" data-end=\"620\"\u003eThe JUP Hat is a Blueline Surf and Paddle staple. Often seen around town, on trips to the Bahamas, at the Sandbar or cruising the intracoastal. \u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"884\"\u003eFeaturing the iconic \u003cstrong data-start=\"643\" data-end=\"650\"\u003eJUP\u003c\/strong\u003e logo, this foam, mesh-back snapback is lightweight, breathable, and made for long days in the sun. 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From lightweight layers to everyday accessories, our Women’s Gift Guide highlights the best picks from our Jupiter surf shop, chosen to make her days brighter, easier, and more fun.\u003c\/p\u003e","image":{"created_at":"2025-11-17T10:59:48-05:00","alt":null,"width":1000,"height":667,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/250830_Panas-9909_4dcc5e20-9c49-4467-b8cd-8daf4703c01c.jpg?v=1763491376"}}]}
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{"item":{"id":7643852210254,"title":"Bahamas Conch UV Lite Black","handle":"bahamas-conch-uv-lite-black","description":"\u003cp\u003eBahamas Conch UV Lite Black\u003c\/p\u003e","published_at":"2025-06-23T12:11:20-04:00","created_at":"2025-06-22T09:51:49-04:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"Hat","tags":[],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42631990935630,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000142973","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Bahamas Conch UV Lite Black","public_title":null,"options":["Default Title"],"price":3495,"weight":85,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06864.jpg?v=1753276328"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06864.jpg?v=1753276328","options":["Title"],"media":[{"alt":null,"id":26026126835790,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06864.jpg?v=1753276328"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC06864.jpg?v=1753276328","width":2048}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eBahamas Conch UV Lite Black\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":300545179726,"handle":"black-friday-hat-sale","updated_at":"2025-11-22T07:12:08-05:00","published_at":"2025-11-20T08:56:03-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"$20 HAT SALE","body_html":"\u003cp\u003eUSE CODE: \u003cstrong\u003eEARLYACCESS \u003c\/strong\u003eAT CHECKOUT TO RECEIVE OVER 40% OFF HATS \u003c\/p\u003e","image":{"created_at":"2025-11-20T09:51:02-05:00","alt":null,"width":3322,"height":1008,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Race_the_Tide_Too_Banner_2_71b749f0-20df-4a1e-a04d-6b1b38b9ece5.png?v=1763650669"}},{"id":293539938382,"handle":"bahamas-bound","updated_at":"2025-11-22T07:12:08-05:00","published_at":"2025-06-03T11:47:32-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Bahamas Bound","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGet ready for island days with our Bahamas Bound collection. Lightweight coastal apparel, soft T-shirts, UV sun shirts, hats and essentials inspired by trips across the Gulf Stream from Jupiter to the Bahamas. Designed for beach time, boat time, diving, fishing and the easygoing island lifestyle.\u003c\/p\u003e","image":{"created_at":"2025-06-03T11:47:31-04:00","alt":"Boating in the Bahamas, crystal clear, blue waters wearing Blueline Surf and Paddle Co. UV Sun Shirts with the Florida Box Logo. ","width":294,"height":191,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Screenshot_2025-11-19_at_5.26.32_PM.png?v=1763591274"}},{"id":286254661710,"handle":"best-sellers","updated_at":"2025-11-26T07:12:57-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom soft t-shirts and breathable UV shirts to hats, hoodies, and everyday surf and coastal essentials, these are the Jupiter favorites our community wears on the water, at the beach, in the waves and around town. Grab your favorite Blueline gear today!\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027781198,"handle":"hats","updated_at":"2025-11-26T07:12:57-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027945038,"handle":"mens","updated_at":"2025-11-26T07:12:57-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}}]}
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{"item":{"id":7756745900110,"title":"Surf Eat Sleep Repeat Otto Trucker Navy \/ Pink","handle":"surf-eat-sleep-repeat-otto-trucker-navy-pink","description":null,"published_at":"2025-11-12T09:41:45-05:00","created_at":"2025-11-07T06:53:07-05:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Foamy Hats","tags":["Foam Hat","Hat","Trucker Hat"],"price":2499,"price_min":2499,"price_max":2499,"available":true,"price_varies":false,"compare_at_price":2499,"compare_at_price_min":2499,"compare_at_price_max":2499,"compare_at_price_varies":false,"variants":[{"id":43114053566542,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000149844","requires_shipping":true,"taxable":true,"featured_image":{"id":37257839214670,"product_id":7756745900110,"position":1,"created_at":"2025-11-07T06:53:06-05:00","updated_at":"2025-11-07T06:53:08-05:00","alt":null,"width":1080,"height":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/uvplioqg64n5v0psrgib.png?v=1762516388","variant_ids":[43114053566542]},"available":true,"name":"Surf Eat Sleep Repeat Otto Trucker Navy \/ Pink","public_title":null,"options":["Default Title"],"price":2499,"weight":0,"compare_at_price":2499,"inventory_management":"shopify","barcode":"210000149844","featured_media":{"alt":null,"id":28177181311054,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/uvplioqg64n5v0psrgib.png?v=1762516388"}},"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/uvplioqg64n5v0psrgib.png?v=1762516388"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/uvplioqg64n5v0psrgib.png?v=1762516388","options":["Title"],"media":[{"alt":null,"id":28177181311054,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/uvplioqg64n5v0psrgib.png?v=1762516388"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/uvplioqg64n5v0psrgib.png?v=1762516388","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":299882610766,"handle":"new-at-blueline-surf","updated_at":"2025-11-26T07:12:57-05:00","published_at":"2025-11-04T16:22:46-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Freshies","body_html":"\u003cblockquote data-start=\"373\" data-end=\"657\"\u003e\n\u003cp data-start=\"375\" data-end=\"657\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlueline Freshies brings together the newest apparel and surf lifestyle gear from Blueline Surf \u0026amp; Paddle Co. Inspired by days on the water and life in Jupiter, each piece is built for comfort, durability, and everyday wear. Shop soft \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-t-shirts\" title=\"Blueline Men's T-Shirts\"\u003eT-shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/mens-uv-sun-shirts\" title=\"Blueline Men's UV Sun Shirts\"\u003eperformance UV shirts\u003c\/a\u003e, \u003ca href=\"https:\/\/www.bluelinesurf.com\/collections\/hats\" title=\"Blueline Hats\"\u003ehats\u003c\/a\u003e, hoodies, and essentials created for paddling, boating, fishing, exploring, or taking it slow along the South Florida coast. These are the latest styles crafted for living the Jupiter lifestyle.\u003c\/p\u003e\n\u003c\/blockquote\u003e","image":{"created_at":"2025-11-04T16:22:45-05:00","alt":"Blueline Surf and Paddle UV hoodie at Trapper Nelsons, a piece of Jupiter history","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-088.jpg?v=1763154487"}},{"id":284027781198,"handle":"hats","updated_at":"2025-11-26T07:12:57-05:00","published_at":"2024-09-11T11:18:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Hats","body_html":"\u003cp\u003eBlueline Surf \u0026amp; Paddle Co. Hats\u003c\/p\u003e\n\u003cp\u003eOur premium Blueline hats are designed for the Jupiter lifestyle. Our collection features trucker hats, UV performance hats, and classic beach styles, perfect for paddling, surfing, fishing, golfing or just soaking up the Florida sun.\u003c\/p\u003e\n\u003cp\u003eEach hat blends comfort, style, and function, inspired by life on the water in Jupiter and the Palm Beaches. Whether you’re heading out for a paddle, relaxing by the beach, or exploring town, Blueline hats keep you cool and ready for adventure.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:18:00-04:00","alt":"Dog wearing the Original Blueline Surf \u0026 Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/200225_Panas-4489.jpg?v=1762381874"}},{"id":284027977806,"handle":"womens","updated_at":"2025-11-26T07:12:57-05:00","published_at":"2024-09-11T11:24:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Women’s Apparel","body_html":"\u003cp data-end=\"594\" data-start=\"543\"\u003e\u003cstrong data-end=\"592\" data-start=\"543\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop Blueline Women’s Apparel in Jupiter, FL — coastal lifestyle clothing designed for paddlers, surfers, boaters and beach lovers across the Palm Beaches and wherever life takes you. \u003cbr\u003e\u003cbr\u003eBlueline Surf \u0026amp; Paddle Co. Women’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"596\"\u003eEmbrace effortless coastal style with the Blueline Surf \u0026amp; Paddle Co. Women’s Collection. Inspired by the laid-back vibe of Jupiter and the Palm Beaches, our apparel blends comfort, function, and coastal flair for women who love the sun, sand, and blue waters of Palm Beach County. From breezy beachwear to active surf and paddle gear, every piece is designed for life on the water in South Florida.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"969\"\u003eWhether you’re catching waves, exploring local waterways, or relaxing at the beach, our collection, from hoodies and sun shirts to casual tees, tanks, and hats, keeps you stylish and protected.\u003c\/p\u003e\n\u003cp data-end=\"1260\" data-start=\"1168\"\u003eFind your next favorite piece and live the Blueline lifestyle wherever the tide takes you.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:24:20-04:00","alt":"blueline-womens-apparel-jupiter-lifestyle-jeep","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220617_Panas-6486.jpg?v=1761853909"}}]}
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{"item":{"id":7735264247886,"title":"Bahamas Hogfish UV Lite Hat MC SC White","handle":"bahamas-hogfish-uv-lite-hat-mc-sc-white","description":"\u003cp data-start=\"802\" data-end=\"1220\"\u003eStay cool and protected under the Florida sun with the \u003cstrong data-start=\"857\" data-end=\"902\"\u003eBahamas Hogfish UV Lite Hat – MC SC White\u003c\/strong\u003e. Designed for fisherman, boaters, paddlers, golfers, and beachgoers alike, this lightweight performance hat combines comfort, breathability, and style. 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{"item":{"id":7697852530766,"title":"OG Cotton Twill Hat Navy LC C","handle":"og-cotton-twill-hat-navy-lc-c","description":null,"published_at":"2025-09-05T15:28:50-04:00","created_at":"2025-09-05T14:25:19-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - Low Crown Curved","tags":["hat","ladies","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870820012110,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147171","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"OG Cotton Twill Hat Navy LC C","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147171","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0037.jpg?v=1757100514"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0037.jpg?v=1757100514","options":["Title"],"media":[{"alt":null,"id":26474032169038,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2848,"width":2848,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0037.jpg?v=1757100514"},"aspect_ratio":1.0,"height":2848,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/DSC_0037.jpg?v=1757100514","width":2848}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":286254661710,"handle":"best-sellers","updated_at":"2025-11-26T07:12:57-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom soft t-shirts and breathable UV shirts to hats, hoodies, and everyday surf and coastal essentials, these are the Jupiter favorites our community wears on the water, at the beach, in the waves and around town. 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{"item":{"id":7697852366926,"title":"Miami Dolphins UV Lite Hat White \/ Teal \/ Orange HC SC","handle":"miami-dolphins-uv-lite-hat-white-teal-orange-hc-sc","description":null,"published_at":"2025-09-05T15:24:32-04:00","created_at":"2025-09-05T14:24:17-04:00","vendor":"Blueline Surf \u0026 Paddle Co.","type":"Blueline Merchandise - Blueline Hats - Pukka Hats - High Crown","tags":["hat","ladies","mens"],"price":3495,"price_min":3495,"price_max":3495,"available":true,"price_varies":false,"compare_at_price":3495,"compare_at_price_min":3495,"compare_at_price_max":3495,"compare_at_price_varies":false,"variants":[{"id":42870819848270,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"210000147174","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Miami Dolphins UV Lite Hat White \/ Teal \/ Orange HC SC","public_title":null,"options":["Default Title"],"price":3495,"weight":0,"compare_at_price":3495,"inventory_management":"shopify","barcode":"210000147174","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8816.heic?v=1757100225"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8816.heic?v=1757100225","options":["Title"],"media":[{"alt":null,"id":26474023551054,"position":1,"preview_image":{"aspect_ratio":1.0,"height":3024,"width":3024,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8816.heic?v=1757100225"},"aspect_ratio":1.0,"height":3024,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/IMG_8816.heic?v=1757100225","width":3024}],"requires_selling_plan":false,"selling_plan_groups":[],"content":null},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":291252437070,"handle":"back-in-stock","updated_at":"2025-11-25T07:13:15-05:00","published_at":"2025-03-24T14:53:03-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back In Stock at Blueline","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most popular Blueline apparel and coastal gear is back in stock. 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