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{"item":{"id":7559587594318,"title":"Grateful Dead T-Shirt – Pine Heather \/ Light Orange","handle":"blueline-grateful-dead-pine-heather-light-orange-jupiter","description":"\u003cp data-start=\"233\" data-end=\"524\"\u003eA classic Grateful Dead–inspired tee with a Jupiter twist. This Pine Heather shirt features a Light Orange chest graphic and a soft, breathable feel made for days spent on the water, at the sandbar, or lounging dockside. Easygoing, comfortable, and packed with iconic surf-meets-Dead energy.\u003c\/p\u003e\n\u003cp data-start=\"526\" data-end=\"683\"\u003e\u003cstrong data-start=\"526\" data-end=\"537\"\u003eDetails\u003c\/strong\u003e\u003cbr data-start=\"537\" data-end=\"540\"\u003e• Grateful Dead–inspired chest graphic\u003cbr data-start=\"578\" data-end=\"581\"\u003e• Soft Pine Heather cotton blend\u003cbr data-start=\"613\" data-end=\"616\"\u003e• Everyday comfort fit\u003cbr data-start=\"638\" data-end=\"641\"\u003e• Blueline Surf \u0026amp; Paddle Co., Jupiter FL\u003c\/p\u003e","published_at":"2025-02-10T09:34:39-05:00","created_at":"2025-02-10T09:34:39-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"T-Shirt","tags":["lightspeed","T-shirt"],"price":1995,"price_min":1995,"price_max":1995,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42224193798222,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000135182","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Grateful Dead T-Shirt – Pine Heather \/ Light Orange - S","public_title":"S","options":["S"],"price":1995,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000135182","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42224193830990,"title":"M","option1":"M","option2":null,"option3":null,"sku":"210000135181","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Grateful Dead T-Shirt – Pine Heather \/ Light Orange - M","public_title":"M","options":["M"],"price":1995,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000135181","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42224193863758,"title":"L","option1":"L","option2":null,"option3":null,"sku":"210000135180","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Grateful Dead T-Shirt – Pine Heather \/ Light Orange - L","public_title":"L","options":["L"],"price":1995,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000135180","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42224193896526,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"210000135179","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Grateful Dead T-Shirt – Pine Heather \/ Light Orange - XL","public_title":"XL","options":["XL"],"price":1995,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000135179","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42224193929294,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"210000135178","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Grateful Dead T-Shirt – Pine Heather \/ Light Orange - 2XL","public_title":"2XL","options":["2XL"],"price":1995,"weight":142,"compare_at_price":null,"inventory_management":"shopify","barcode":"210000135178","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Grateful_Dead_Pine_Heather_T-shirt.jpg?v=1765467069"],"featured_image":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Grateful_Dead_Pine_Heather_T-shirt.jpg?v=1765467069","options":["Size"],"media":[{"alt":"Man wearing Grateful Dead Pine Heather T-shirt and hat at a Jupiter dock","id":25507704242254,"position":1,"preview_image":{"aspect_ratio":1.0,"height":916,"width":916,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Grateful_Dead_Pine_Heather_T-shirt.jpg?v=1765467069"},"aspect_ratio":1.0,"height":916,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/Blueline_Grateful_Dead_Pine_Heather_T-shirt.jpg?v=1765467069","width":916}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"233\" data-end=\"524\"\u003eA classic Grateful Dead–inspired tee with a Jupiter twist. This Pine Heather shirt features a Light Orange chest graphic and a soft, breathable feel made for days spent on the water, at the sandbar, or lounging dockside. 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From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. 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With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
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{"item":{"id":7506521129038,"title":"Blueline Grateful Dead T-Shirt – Heather Navy\/Light Blue","handle":"blueline-grateful-dead-tshirt-heather-navy","description":"\u003cp data-start=\"488\" data-end=\"743\"\u003eThis Blueline Grateful Dead T-Shirt in Heather Navy\/Light Blue features our custom \u003cem data-start=\"571\" data-end=\"588\"\u003eSteal Your Face\u003c\/em\u003e-inspired Blueline skull logo. Soft, lightweight, and built for everyday coastal living, it blends classic Dead style with the laid-back Jupiter surf vibe.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"859\"\u003ePerfect for beach days, boat days, paddle sessions, and anyone who loves iconic graphic tees with a Florida twist.\u003c\/p\u003e\n\u003cul data-start=\"861\" data-end=\"997\"\u003e\n\u003cli data-start=\"861\" data-end=\"889\"\u003e\n\u003cp data-start=\"863\" data-end=\"889\"\u003ePremium soft-wash cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"890\" data-end=\"939\"\u003e\n\u003cp data-start=\"892\" data-end=\"939\"\u003eBlueline \u003cem data-start=\"901\" data-end=\"918\"\u003eSteal Your Face\u003c\/em\u003e-style back graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"940\" data-end=\"958\"\u003e\n\u003cp data-start=\"942\" data-end=\"958\"\u003eChest logo hit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"959\" data-end=\"997\"\u003e\n\u003cp data-start=\"961\" data-end=\"997\"\u003eDesigned for the Jupiter lifestyle\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"999\" data-end=\"1056\"\u003eA staple men’s surf shirt from Blueline Surf \u0026amp; Paddle Co.\u003c\/p\u003e","published_at":"2024-11-21T10:20:54-05:00","created_at":"2024-11-12T00:29:35-05:00","vendor":"Blueline Surf \u0026 Paddle Co","type":"T-Shirt","tags":["lightspeed"],"price":1995,"price_min":1995,"price_max":1995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42022437126222,"title":"S","option1":"S","option2":null,"option3":null,"sku":"210000098992","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Blueline Grateful Dead T-Shirt – Heather Navy\/Light Blue - 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We have taken our annual parking lot sale and brought it to you at your home! These customer favorites blend soft, comfortable fabrics with the laid-back coastal style we’re known for. Perfect for beach days, boat days, paddle sessions, or just cruising around town, each shirt delivers classic Blueline vibes at a special limited discount. \u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"792\"\u003eAll of South Florida shopped our Sale on Black Friday, but these deals are still here!\u003c\/p\u003e","image":{"created_at":"2025-11-29T09:44:17-05:00","alt":"Blueline Surf \u0026 Paddle Co. $20 T-shirts displayed with coastal, beach-lifestyle designs in Jupiter, Florida.","width":916,"height":916,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-086.jpg?v=1764427457"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-22T07:11:12-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. 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Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}}]}
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{"item":{"id":7481477627982,"title":"Blueline OG Circle T-Shirt – Electric Blue Heather \/ Yellow","handle":"og5-the-original-electric-blue-heather-yellow","description":"\u003cp data-start=\"325\" data-end=\"624\"\u003eThis is the tee that started it all. The Blueline OG Circle T-Shirt is a staple surf t-shirt built for everyday wear in and out of the water lifestyle. Printed on a soft, breathable cotton-blend fabric, it delivers all-day comfort whether you’re on the dock, on the boat, or cruising around Jupiter.\u003c\/p\u003e\n\u003cp data-start=\"626\" data-end=\"949\"\u003eFeaturing the iconic Blueline Surf \u0026amp; Paddle Co. circle logo on the chest and back, this shirt represents our roots as a Jupiter surf shop and coastal outfitter. 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Perfect for beach days, boat days, paddle sessions, or just cruising around town, each shirt delivers classic Blueline vibes at a special limited discount. \u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"792\"\u003eAll of South Florida shopped our Sale on Black Friday, but these deals are still here!\u003c\/p\u003e","image":{"created_at":"2025-11-29T09:44:17-05:00","alt":"Blueline Surf \u0026 Paddle Co. $20 T-shirts displayed with coastal, beach-lifestyle designs in Jupiter, Florida.","width":916,"height":916,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-086.jpg?v=1764427457"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-22T07:11:12-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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{"item":{"id":7718139592782,"title":"Blueline Dolphin Circle T-Shirt – Silk","handle":"blueline-dolphin-circle-t-shirt-silk","description":"\u003cp data-start=\"500\" data-end=\"810\"\u003eA coastal classic with a Jupiter twist. The \u003cstrong data-start=\"544\" data-end=\"579\"\u003eBlueline Dolphin Circle T-Shirt\u003c\/strong\u003e blends laid-back surf style with a nod to Florida’s iconic marine life. Featuring our signature Blueline circle logo with a jumping dolphin, this tee is designed for long days on the water, dock hangs, and everyday coastal living.\u003c\/p\u003e\n\u003cp data-start=\"812\" data-end=\"1071\"\u003ePrinted on a soft, lightweight cotton blend in a versatile silk tone, this shirt delivers all-day comfort without sacrificing style. 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The \u003cstrong data-start=\"544\" data-end=\"579\"\u003eBlueline Dolphin Circle T-Shirt\u003c\/strong\u003e blends laid-back surf style with a nod to Florida’s iconic marine life. Featuring our signature Blueline circle logo with a jumping dolphin, this tee is designed for long days on the water, dock hangs, and everyday coastal living.\u003c\/p\u003e\n\u003cp data-start=\"812\" data-end=\"1071\"\u003ePrinted on a soft, lightweight cotton blend in a versatile silk tone, this shirt delivers all-day comfort without sacrificing style. 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We have taken our annual parking lot sale and brought it to you at your home! These customer favorites blend soft, comfortable fabrics with the laid-back coastal style we’re known for. Perfect for beach days, boat days, paddle sessions, or just cruising around town, each shirt delivers classic Blueline vibes at a special limited discount. \u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"792\"\u003eAll of South Florida shopped our Sale on Black Friday, but these deals are still here!\u003c\/p\u003e","image":{"created_at":"2025-11-29T09:44:17-05:00","alt":"Blueline Surf \u0026 Paddle Co. $20 T-shirts displayed with coastal, beach-lifestyle designs in Jupiter, Florida.","width":916,"height":916,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-086.jpg?v=1764427457"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-22T07:11:12-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":298273636430,"handle":"blueline-dolphin-logo","updated_at":"2025-12-31T07:11:53-05:00","published_at":"2025-09-29T09:11:36-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Dolphin Logo","body_html":"\u003cp data-start=\"294\" data-end=\"333\"\u003e\u003cstrong data-start=\"294\" data-end=\"331\"\u003eThe Blueline Dolphin Logo T-Shirt\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"335\" data-end=\"492\"\u003eFins Up! Let’s go Dolphins. Our signature Blueline Surf \u0026amp; Paddle Co. logo gets a South Florida twist inspired by our favorite football team — the Dolphins.\u003c\/p\u003e\n\u003cp data-start=\"494\" data-end=\"660\"\u003eMade from soft, breathable cotton, this shirt keeps you comfortable for those Sundays cheering at your favorite spot or just living the laid-back Jupiter lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"662\" data-end=\"676\"\u003e\u003cstrong data-start=\"662\" data-end=\"674\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"677\" data-end=\"848\"\u003e\n\u003cli data-start=\"677\" data-end=\"724\"\u003e\n\u003cp data-start=\"679\" data-end=\"724\"\u003eClassic Dolphin x Blueline logo on the back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"725\" data-end=\"769\"\u003e\n\u003cp data-start=\"727\" data-end=\"769\"\u003ePremium, soft cotton for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"770\" data-end=\"802\"\u003e\n\u003cp data-start=\"772\" data-end=\"802\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"803\" data-end=\"848\"\u003e\n\u003cp data-start=\"805\" data-end=\"848\"\u003eA local favorite for game days and beyond\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"611\" data-end=\"865\"\u003e\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2025-09-29T09:12:12-04:00","alt":"Back view of Blueline Surf \u0026 Paddle Co. 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Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-01-22T11:08:56-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":297619193934,"handle":"game-day-gear","updated_at":"2025-12-31T07:11:53-05:00","published_at":"2025-09-12T11:05:45-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gameday Gear","body_html":"\u003cp data-start=\"389\" data-end=\"698\"\u003eRep your team and your town with Blueline’s \u003cstrong data-start=\"433\" data-end=\"461\"\u003eGame Day Gear Collection\u003c\/strong\u003e, inspired by South Florida football pride and Jupiter lifestyle. Whether you’re cheering for the Dolphins, Gators, Seminoles or even saying Roll Tide, our designs bring that perfect mix of game day\u003cstrong data-start=\"659\" data-end=\"695\"\u003e energy and Jupiter style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"862\"\u003eFrom classic Blueline t-shirts, to hats and crop tops every piece is made for comfort, style, and that game day vibe — beach, boat, or tailgate.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"1000\"\u003e\u003cstrong data-start=\"864\" data-end=\"889\"\u003eGet ready for kickoff\u003c\/strong\u003e with gear that lets everyone know you’re part of the Blueline crew.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1017\"\u003eHighlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1020\" data-end=\"1210\"\u003e\n\u003cli data-start=\"1020\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1064\"\u003eDolphins, Canes, Gators, Seminoles, Bama inspired colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1111\"\u003eSoft, breathable tees and premium headwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1144\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1210\"\u003ePerfect for tailgates, beach days, or watching from the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2025-09-12T11:14:21-04:00","alt":"Person wearing Blueline Surf \u0026 Paddle Co. 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[{"alt":"Blueline Surf \u0026 Paddle dolphin circle logo t-shirt in silk color featuring a jumping dolphin graphic on the back and small chest logo on the front","id":26688570097742,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-dolphin-circle-tshirt-silk.png?v=1766156926"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-dolphin-circle-tshirt-silk.png?v=1766156926","width":1080},{"alt":"Gray t-shirt with a blueline surf and dolphins logo on the chest.","id":26688570130510,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-dolphin-circle-tshirt-silk-chest-logo.png?v=1766157249"},"aspect_ratio":0.8,"height":1350,"media_type":"image","src":"\/\/www.bluelinesurf.com\/cdn\/shop\/files\/blueline-dolphin-circle-tshirt-silk-chest-logo.png?v=1766157249","width":1080}]
{"item":{"id":7481480347726,"title":"Blueline Florida Box T-Shirt – Vintage Royal\/Orange","handle":"blueline-florida-box-tshirt-vintage-royal-orange","description":"\u003cp data-start=\"424\" data-end=\"693\"\u003eRep the Sunshine State with the Blueline Florida Box T-Shirt in Vintage Royal\/Orange. 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{"item":{"id":7481478578254,"title":"Blueline Florida Box T-Shirt – Orchid Triblend","handle":"blueline-florida-box-t-shirt-orchid-triblend","description":"\u003cp data-start=\"253\" data-end=\"479\"\u003eThe Blueline Florida Box T-Shirt is a laid-back staple built for life on and off the water. Made from a soft triblend fabric, this tee delivers lightweight comfort with just enough stretch for all-day wear in the Florida heat.\u003c\/p\u003e\n\u003cp data-start=\"481\" data-end=\"753\"\u003eFeaturing the iconic Blueline Florida Box graphic on the chest and back, this shirt keeps it simple, local, and unmistakably Jupiter. 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{"item":{"id":7481479626830,"title":"Blueline Florida Box T-Shirt – Stonewash Denim \/ Navy","handle":"floridabox6-stonewash-denim-navy","description":"\u003cp data-start=\"360\" data-end=\"605\"\u003eA clean take on Florida pride, built for everyday wear on and off the water. The Blueline Florida Box T-Shirt features our signature Florida Box graphic with subtle Blueline branding, finished in a versatile stonewash denim tone with navy print.\u003c\/p\u003e\n\u003cp data-start=\"607\" data-end=\"851\"\u003eSoft, breathable, and broken-in from day one, this tee is made for long days around the water, dock hangs, boat rides, and post-surf beers. 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{"item":{"id":7481475956814,"title":"Blueline Florida Box T-Shirt – Navy \/ White","handle":"floridabox9-solid-navy-white","description":"\u003cp data-start=\"430\" data-end=\"686\"\u003eThe Blueline Florida Box T-Shirt is a laid-back staple inspired by time on the water and life around Jupiter’s docks. Made for everyday wear, this soft, breathable tee features our clean Florida Box graphic that nods to local pride without trying too hard.\u003c\/p\u003e\n\u003cp data-start=\"688\" data-end=\"957\"\u003eDesigned for comfort whether you’re boating, surfing, fishing, or grabbing a post-session beer, this shirt delivers an easy fit and a broken-in feel you’ll reach for again and again. It’s a go-to surf t-shirt that works just as well on the water as it does around town.\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1084\"\u003eFinished in a classic navy with crisp white graphics, this tee represents the Blueline lifestyle. Simple. Coastal. 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{"item":{"id":7481482707022,"title":"Blueline Grateful Dead Skull T-Shirt – Navy Heather \/ Coral","handle":"grateful-dead-tee-coral-navy","description":"\u003cp data-start=\"566\" data-end=\"757\"\u003eA true crossover of coastal culture and classic iconography. The \u003cstrong data-start=\"631\" data-end=\"671\"\u003eBlueline Grateful Dead Skull T-Shirt\u003c\/strong\u003e blends laid-back surf style with a bold graphic that stands out on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"759\" data-end=\"1064\"\u003ePrinted on a soft, breathable navy heather tee, this shirt features a coral Grateful Dead–inspired skull wrapped in the Blueline Surf \u0026amp; Paddle Co. circle logo. 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{"item":{"id":7631214706766,"title":"Bahamas Conch T-Shirt – Ice Blue","handle":"bahamas-conch-tshirt-ice-blue","description":"\u003cp data-start=\"363\" data-end=\"583\"\u003eThe \u003cstrong data-start=\"367\" data-end=\"392\"\u003eBahamas Conch T-Shirt\u003c\/strong\u003e in \u003cstrong data-start=\"396\" data-end=\"408\"\u003eIce Blue\u003c\/strong\u003e brings laid-back island style into an everyday surf tee. Printed on a soft, lightweight cotton blend, this shirt is built for warm weather and easy wear on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"585\" data-end=\"876\"\u003eFeaturing the \u003cstrong data-start=\"599\" data-end=\"624\"\u003eBahamas Conch graphic\u003c\/strong\u003e on the back and a small front chest hit, the design pulls from classic island flags and coastal iconography while staying clean and wearable. 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We have taken our annual parking lot sale and brought it to you at your home! These customer favorites blend soft, comfortable fabrics with the laid-back coastal style we’re known for. Perfect for beach days, boat days, paddle sessions, or just cruising around town, each shirt delivers classic Blueline vibes at a special limited discount. \u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"792\"\u003eAll of South Florida shopped our Sale on Black Friday, but these deals are still here!\u003c\/p\u003e","image":{"created_at":"2025-11-29T09:44:17-05:00","alt":"Blueline Surf \u0026 Paddle Co. $20 T-shirts displayed with coastal, beach-lifestyle designs in Jupiter, Florida.","width":916,"height":916,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-086.jpg?v=1764427457"}},{"id":293539938382,"handle":"bahamas-bound","updated_at":"2026-01-13T07:10:29-05:00","published_at":"2025-06-03T11:47:32-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Bahamas Bound","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGet ready for island days with our Bahamas Bound collection. 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With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
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We have taken our annual parking lot sale and brought it to you at your home! These customer favorites blend soft, comfortable fabrics with the laid-back coastal style we’re known for. Perfect for beach days, boat days, paddle sessions, or just cruising around town, each shirt delivers classic Blueline vibes at a special limited discount. \u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"792\"\u003eAll of South Florida shopped our Sale on Black Friday, but these deals are still here!\u003c\/p\u003e","image":{"created_at":"2025-11-29T09:44:17-05:00","alt":"Blueline Surf \u0026 Paddle Co. $20 T-shirts displayed with coastal, beach-lifestyle designs in Jupiter, Florida.","width":916,"height":916,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-086.jpg?v=1764427457"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-22T07:11:12-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":301888077902,"handle":"holiday-sale","updated_at":"2026-01-12T07:09:34-05:00","published_at":"2025-12-20T12:05:06-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"web","title":"Blueline Holiday Sale – Women’s Crops, Men’s T-Shirts \u0026 Hats","body_html":"\u003cp data-start=\"481\" data-end=\"733\"\u003eCelebrate the season, coastal-style. Shop the \u003cstrong data-start=\"527\" data-end=\"544\"\u003eBlueline Sale\u003c\/strong\u003e featuring women’s crop t-shirts, men’s graphic t-shirts, and best-selling Blueline hats. Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-22T11:07:07-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.","width":1500,"height":1000,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/190323_Panas-0314.jpg?v=1761684859"}},{"id":284027846734,"handle":"mens-t-shirts","updated_at":"2026-01-22T11:08:56-05:00","published_at":"2024-09-11T11:20:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's T-Shirts","body_html":"\u003cp\u003eDiscover the perfect blend of comfort, style, and coastal vibes with the Blueline Surf and Paddle Co. Men's T-Shirts. Designed for the laid-back lifestyle of Jupiter, FL, our t-shirts are crafted from high-quality, breathable fabrics that are perfect for a day at the beach or a casual night out. Whether you're paddling, surfing, or just enjoying the coastal breeze, our men's tees feature cool designs and the signature Blueline logo, making them a must-have for any beach lover. With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-01-22T07:11:12-05:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
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{"item":{"id":7481477660750,"title":"OG Blueline Logo T-Shirt – Desert Pink \/ Navy","handle":"og-blueline-logo-tshirt-desert-pink-navy","description":"\u003cp data-start=\"336\" data-end=\"583\"\u003eThe \u003cstrong data-start=\"340\" data-end=\"368\"\u003eOG Blueline Logo T-Shirt\u003c\/strong\u003e in \u003cstrong data-start=\"372\" data-end=\"403\"\u003eDesert Pink with Navy print\u003c\/strong\u003e brings a softer coastal tone to one of Blueline’s core designs. Made from a lightweight, breathable cotton blend, this tee is comfortable in warm weather and easy to wear all day.\u003c\/p\u003e\n\u003cp data-start=\"585\" data-end=\"851\"\u003eFeaturing the iconic \u003cstrong data-start=\"606\" data-end=\"647\"\u003eOG Blueline Surf \u0026amp; Paddle circle logo\u003c\/strong\u003e on the chest and back, this shirt represents the laid-back Jupiter surf and paddle lifestyle without overdoing it. 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It’s a go-to surf shirt for boating, paddling, beach days, or everyday wear around town.\u003c\/p\u003e\n\u003cp data-start=\"853\" data-end=\"906\"\u003eDesigned in Jupiter, Florida for life near the water.\u003c\/p\u003e\n\u003ch2 data-start=\"913\" data-end=\"932\"\u003e\u003cstrong data-start=\"916\" data-end=\"932\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"933\" data-end=\"1126\"\u003e\n\u003cli data-start=\"933\" data-end=\"967\"\u003e\n\u003cp data-start=\"935\" data-end=\"967\"\u003eSoft, lightweight cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"968\" data-end=\"1002\"\u003e\n\u003cp data-start=\"970\" data-end=\"1002\"\u003eClassic men’s surf T-shirt fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1003\" data-end=\"1045\"\u003e\n\u003cp data-start=\"1005\" data-end=\"1045\"\u003eOG Blueline circle logo front and back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1046\" data-end=\"1093\"\u003e\n\u003cp data-start=\"1048\" data-end=\"1093\"\u003eBreathable and comfortable in warm climates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1094\" data-end=\"1126\"\u003e\n\u003cp data-start=\"1096\" data-end=\"1126\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":300938690638,"handle":"20-blueline-t-shirts","updated_at":"2025-12-31T07:11:53-05:00","published_at":"2025-11-29T09:44:17-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"global","title":"$20 Blueline T-Shirts","body_html":"\u003ch3 data-start=\"111\" data-end=\"151\"\u003e\u003cstrong data-start=\"115\" data-end=\"151\"\u003eBlueline $20 T-Shirts Collection\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"153\" data-end=\"539\"\u003eOur Blueline Surf and Paddle premium quality tees at a once in a lifetime price. We have taken our annual parking lot sale and brought it to you at your home! These customer favorites blend soft, comfortable fabrics with the laid-back coastal style we’re known for. Perfect for beach days, boat days, paddle sessions, or just cruising around town, each shirt delivers classic Blueline vibes at a special limited discount. \u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"792\"\u003eAll of South Florida shopped our Sale on Black Friday, but these deals are still here!\u003c\/p\u003e","image":{"created_at":"2025-11-29T09:44:17-05:00","alt":"Blueline Surf \u0026 Paddle Co. $20 T-shirts displayed with coastal, beach-lifestyle designs in Jupiter, Florida.","width":916,"height":916,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-086.jpg?v=1764427457"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-22T07:11:12-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. From classic surf T-shirts and UV sun shirts to hats and everyday staples, these are the products that define the Blueline lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"804\"\u003eTested on the water, worn around town, and designed in Jupiter, Florida, each piece reflects what works best for coastal living. 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Laid-back surf shop essentials inspired by Jupiter, Florida and made for life on and off the water.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLimited quantities. When it’s gone, it’s gone.\u003c\/p\u003e","image":{"created_at":"2025-12-20T11:48:30-05:00","alt":"Christmas tree on a Florida beach with wrapped gifts and a Blueline trucker hat, promoting Blueline sale on women’s crop tops, men’s t-shirts, and hats.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Trappers-60_3cdb9888-037e-46ae-b37c-9a86092bd1e6.jpg?v=1766250128"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-22T11:07:07-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-01-22T07:11:12-05:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. 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{"item":{"id":7559571046478,"title":"Florida Box T-Shirt – Slate Blue Heather","handle":"florida-box-slate-blue-heather","description":"\u003cp data-start=\"200\" data-end=\"431\"\u003eA soft, lightweight Slate Blue Heather tee featuring our Florida Box graphic, built for sunrise sessions, dock hangs, and everyday Florida living. 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{"item":{"id":7531919966286,"title":"Florida Box T-Shirt – Red Heather","handle":"panthers2-red-heather","description":"\u003cp data-start=\"476\" data-end=\"733\"\u003eThe Florida Box T-Shirt is a Blueline staple built for everyday wear on and off the water. Featuring our iconic Florida Box graphic on the back and a clean chest hit on the front, this tee represents the laid-back Jupiter lifestyle with a bold Florida edge.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"1011\"\u003eMade from a soft, breathable heather blend, it’s lightweight, comfortable, and ready for long days fishing, paddling, boating, or hanging dockside. 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We have taken our annual parking lot sale and brought it to you at your home! These customer favorites blend soft, comfortable fabrics with the laid-back coastal style we’re known for. Perfect for beach days, boat days, paddle sessions, or just cruising around town, each shirt delivers classic Blueline vibes at a special limited discount. \u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"792\"\u003eAll of South Florida shopped our Sale on Black Friday, but these deals are still here!\u003c\/p\u003e","image":{"created_at":"2025-11-29T09:44:17-05:00","alt":"Blueline Surf \u0026 Paddle Co. $20 T-shirts displayed with coastal, beach-lifestyle designs in Jupiter, Florida.","width":916,"height":916,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-086.jpg?v=1764427457"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-22T07:11:12-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
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{"item":{"id":7481476350030,"title":"OG Blueline Logo T-Shirt – Ice Blue \/ Navy","handle":"og-blueline-logo-tshirt-ice-blue-navy","description":"\u003cp data-start=\"334\" data-end=\"601\"\u003eThe \u003cstrong data-start=\"338\" data-end=\"366\"\u003eOG Blueline Logo T-Shirt\u003c\/strong\u003e in \u003cstrong data-start=\"370\" data-end=\"398\"\u003eIce Blue with Navy print\u003c\/strong\u003e is a classic, everyday surf tee built for life on and off the water. Made from a soft, breathable cotton blend, this shirt stays comfortable in Florida heat while holding its shape through regular wear.\u003c\/p\u003e\n\u003cp data-start=\"603\" data-end=\"856\"\u003eFeaturing the iconic \u003cstrong data-start=\"624\" data-end=\"665\"\u003eOG Blueline Surf \u0026amp; Paddle circle logo\u003c\/strong\u003e on the chest and back, this tee represents the Jupiter surf and paddle lifestyle without being loud or overdone. 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We have taken our annual parking lot sale and brought it to you at your home! These customer favorites blend soft, comfortable fabrics with the laid-back coastal style we’re known for. 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Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":299078975566,"handle":"og-blueline-logo","updated_at":"2026-01-22T07:11:12-05:00","published_at":"2025-10-16T13:44:31-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The OG T-Shirt Logo","body_html":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-11-05T17:20:08-05:00","alt":"Man wearing the Original Blueline Logo T-shirt from Blueline Surf \u0026 Paddle Co. in Jupiter, Florida — classic OG design representing the local surf and paddle lifestyle.","width":1365,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-136.jpg?v=1762381656"}}]}
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{"item":{"id":7531904204878,"title":"Triangle Lighthouse T-Shirt – Cali Blue Heather \/ Pale Navy","handle":"triangle-lighthouse-tshirt-cali-blue-heather-pale-navy","description":"\u003cp data-start=\"389\" data-end=\"583\"\u003eThe \u003cstrong data-start=\"393\" data-end=\"424\"\u003eTriangle Lighthouse T-Shirt\u003c\/strong\u003e in \u003cstrong data-start=\"428\" data-end=\"470\"\u003eCali Blue Heather with Pale Navy print\u003c\/strong\u003e is a lightweight, everyday surf tee inspired by the iconic Jupiter Lighthouse and coastal life in South Florida.\u003c\/p\u003e\n\u003cp data-start=\"585\" data-end=\"886\"\u003eFeaturing the \u003cstrong data-start=\"599\" data-end=\"630\"\u003eTriangle Lighthouse graphic\u003c\/strong\u003e on the back and a small front chest logo, this shirt balances local pride with clean, wearable design. 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The soft heathered fabric keeps it comfortable in warm weather, whether you’re on the water, at the dock, or heading out after a surf or paddle session.\u003c\/p\u003e\n\u003cp data-start=\"888\" data-end=\"950\"\u003eDesigned in Jupiter, Florida and made for life near the water.\u003c\/p\u003e\n\u003ch2 data-start=\"957\" data-end=\"976\"\u003e\u003cstrong data-start=\"960\" data-end=\"976\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"977\" data-end=\"1176\"\u003e\n\u003cli data-start=\"977\" data-end=\"1008\"\u003e\n\u003cp data-start=\"979\" data-end=\"1008\"\u003eSoft heathered cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1009\" data-end=\"1041\"\u003e\n\u003cp data-start=\"1011\" data-end=\"1041\"\u003eLightweight, breathable feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1042\" data-end=\"1081\"\u003e\n\u003cp data-start=\"1044\" data-end=\"1081\"\u003eTriangle Lighthouse graphic on back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1082\" data-end=\"1108\"\u003e\n\u003cp data-start=\"1084\" data-end=\"1108\"\u003eSmall front chest logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1109\" data-end=\"1143\"\u003e\n\u003cp data-start=\"1111\" data-end=\"1143\"\u003eClassic men’s surf T-shirt fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1144\" data-end=\"1176\"\u003e\n\u003cp data-start=\"1146\" data-end=\"1176\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Size","position":1,"values":["S","M","L","XL","2XL"]}],"custom_metafields":{},"metafields":{},"collections":[{"id":300938690638,"handle":"20-blueline-t-shirts","updated_at":"2025-12-31T07:11:53-05:00","published_at":"2025-11-29T09:44:17-05:00","sort_order":"price-asc","template_suffix":"","published_scope":"global","title":"$20 Blueline T-Shirts","body_html":"\u003ch3 data-start=\"111\" data-end=\"151\"\u003e\u003cstrong data-start=\"115\" data-end=\"151\"\u003eBlueline $20 T-Shirts Collection\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"153\" data-end=\"539\"\u003eOur Blueline Surf and Paddle premium quality tees at a once in a lifetime price. 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Perfect for beach days, boat days, paddle sessions, or just cruising around town, each shirt delivers classic Blueline vibes at a special limited discount. \u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"792\"\u003eAll of South Florida shopped our Sale on Black Friday, but these deals are still here!\u003c\/p\u003e","image":{"created_at":"2025-11-29T09:44:17-05:00","alt":"Blueline Surf \u0026 Paddle Co. $20 T-shirts displayed with coastal, beach-lifestyle designs in Jupiter, Florida.","width":916,"height":916,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-086.jpg?v=1764427457"}},{"id":286254661710,"handle":"blueline-best-sellers","updated_at":"2026-01-22T07:11:12-05:00","published_at":"2024-11-11T20:39:33-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Blueline Best Sellers","body_html":"\u003cp data-start=\"369\" data-end=\"598\"\u003eOur \u003cstrong data-start=\"373\" data-end=\"389\"\u003eBest Sellers\u003c\/strong\u003e collection features the Blueline gear our community keeps coming back for. 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If you’re new to Blueline or looking to grab a proven favorite, start here.\u003c\/p\u003e","image":{"created_at":"2024-11-18T13:52:32-05:00","alt":"The Blueline Surf and Paddle Vintage T-shirt, featured on our paddle board and kayak rental dock.","width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/OverUnderFall-603.jpg?v=1763136570"}},{"id":284027945038,"handle":"blueline-mens-apparel","updated_at":"2026-01-22T11:07:07-05:00","published_at":"2024-09-11T11:23:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blueline Men's Apparel","body_html":"\u003cp data-start=\"454\" data-end=\"503\"\u003e\u003cstrong data-start=\"454\" data-end=\"501\"\u003eBlueline Surf \u0026amp; Paddle Co. Men’s Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"836\"\u003eElevate your beach and outdoor lifestyle with the Blueline Surf \u0026amp; Paddle Co. Men’s Collection. Crafted for those who live for the surf, paddle, and laid-back coastal vibes of Jupiter and the Palm Beaches. Our collection blends performance, comfort, and style with apparel designed to move seamlessly from the water to the shore.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1128\"\u003eFrom boardshorts and performance UV shirts to soft, comfortable T-shirts, hoodies, and hats, every piece is made from premium, durable materials built for life on the water. 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With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}}]}
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{"item":{"id":7529116008526,"title":"Blueline Frogskin Camo T-Shirt","handle":"blueline-frogskin-camo-logo-tshirt-bone","description":"\u003cp data-start=\"563\" data-end=\"623\"\u003e\u003cstrong data-start=\"563\" data-end=\"623\"\u003eBlueline Frogskin Camo Logo T-Shirt | Bone – Jupiter, FL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"625\" data-end=\"910\"\u003eThe \u003cstrong data-start=\"662\" data-end=\"697\"\u003eBlueline Frogskin Camo Logo Tee\u003c\/strong\u003e blends vintage camo style with comfort. 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{"item":{"id":7578130939982,"title":"Blueline Bronco T-Shirt – Silk","handle":"blueline-bronco-t-shirt-silk","description":"\u003cp data-start=\"417\" data-end=\"677\"\u003eThe \u003cstrong data-start=\"421\" data-end=\"448\"\u003eBlueline Bronco T-Shirt\u003c\/strong\u003e captures classic Florida style with a nod to old-school adventure. Featuring a vintage Bronco graphic on the back with \u003cstrong data-start=\"568\" data-end=\"614\"\u003eBlueline Surf \u0026amp; Paddle Co. and Jupiter, FL\u003c\/strong\u003e, this tee blends laid-back coastal vibes with timeless design.\u003c\/p\u003e\n\u003cp data-start=\"679\" data-end=\"938\"\u003ePrinted on a soft Silk colorway, it’s built for everyday wear, whether you’re cruising around town, heading to the beach, or posting up dockside. 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Whether you’re paddling the Loxahatchee, chasing waves, out on the boat or relaxing by the beach, Blueline gear keeps you ready for every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1260\"\u003eDiscover the perfect blend of function, comfort, and effortless South Florida style, all while representing the Blueline brand.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:23:40-04:00","alt":"Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf \u0026 Paddle apparel. 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With a range of styles and colors, these tees are versatile enough for any occasion, from outdoor adventures to everyday wear.\u003c\/p\u003e\n\u003cp\u003eShop the latest men's t-shirts and rep the Blueline brand in style.\u003c\/p\u003e","image":{"created_at":"2024-09-11T11:20:20-04:00","alt":"Group of friends on a Florida beach holding beers with Blueline Surf \u0026 Paddle Co. koozies during a casual coastal hangout.","width":1366,"height":2048,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/220123_Panas-7377.jpg?v=1765836602"}},{"id":289361166414,"handle":"gear-up-for-spring-break","updated_at":"2025-12-15T18:38:42-05:00","published_at":"2025-02-04T12:29:25-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gear Up For Spring Break","body_html":""},{"id":290497396814,"handle":"spring-break-collection","updated_at":"2026-01-04T07:10:20-05:00","published_at":"2025-03-03T13:40:55-05:00","sort_order":"created-desc","template_suffix":"spring-break-25","published_scope":"global","title":"Spring Break Guide","body_html":"","image":{"created_at":"2025-03-03T13:42:41-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/www.bluelinesurf.com\/cdn\/shop\/collections\/Blueline_Jan_25-123.jpg?v=1741027361"}}]}
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{"item":{"id":7481478185038,"title":"Gator Lasso T-Shirt – Washed Natural \/ Light Navy","handle":"gator-lasso-tshirt-washed-natural-light-navy","description":"\u003cp data-start=\"358\" data-end=\"559\"\u003eThe \u003cstrong data-start=\"362\" data-end=\"385\"\u003eGator Lasso T-Shirt\u003c\/strong\u003e is a nod to old Florida attitude and coastal grit. Printed on a washed natural tee with light navy artwork, this shirt blends surf culture with classic Florida storytelling.\u003c\/p\u003e\n\u003cp data-start=\"561\" data-end=\"823\"\u003eFeaturing the \u003cstrong data-start=\"575\" data-end=\"598\"\u003eGator Lasso graphic\u003c\/strong\u003e on the back, it captures the wild, tongue-in-cheek side of life along the waterways. 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{"item":{"id":7481476874318,"title":"Blueline North County T-Shirt – Heather Pine","handle":"blueline-north-county-tee","description":"\u003cp data-start=\"367\" data-end=\"661\"\u003eNorth County vibes, Jupiter roots. The Blueline North County T-Shirt brings together our lighthouse, Tequesta heritage, and the surf culture that lives at the heart of our coastline. 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