{"title":"The OG T-Shirt Logo","description":"\u003cp data-end=\"501\" data-start=\"271\"\u003eThe one that started it all. Our Original “OG” Blueline T-Shirt Logo is a true staple of Jupiter, Florida style. Featuring the classic Blueline Surf \u0026amp; Paddle Co. emblem, this logo represents living the Jupiter lifestyle, whether at the beach, on the boat or around town. \u003c\/p\u003e\n\u003cp data-end=\"697\" data-start=\"503\"\u003eCrafted for comfort and everyday wear, the OG logo is found on hats, t-shirts, hoodies and UV shirts. It embodies where we live, here in South Florida. From sunrise coffees on the Loxahatchee River to surf sessions at the beach.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"699\"\u003eWhether you’re a local or just discovering Blueline, this is the shirt that connects you to our roots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"og-blueline-logo-tshirt-ice-blue-navy","title":"OG Blueline Logo T-Shirt – Ice Blue \/ Navy","description":"\u003cp data-start=\"334\" data-end=\"601\"\u003eThe \u003cstrong data-start=\"338\" data-end=\"366\"\u003eOG Blueline Logo T-Shirt\u003c\/strong\u003e in \u003cstrong data-start=\"370\" data-end=\"398\"\u003eIce Blue with Navy print\u003c\/strong\u003e is a classic, everyday surf tee built for life on and off the water. Made from a soft, breathable cotton blend, this shirt stays comfortable in Florida heat while holding its shape through regular wear.\u003c\/p\u003e\n\u003cp data-start=\"603\" data-end=\"856\"\u003eFeaturing the iconic \u003cstrong data-start=\"624\" data-end=\"665\"\u003eOG Blueline Surf \u0026amp; Paddle circle logo\u003c\/strong\u003e on the chest and back, this tee represents the Jupiter surf and paddle lifestyle without being loud or overdone. Perfect for boating, paddling, post-surf hangs, or everyday wear around town.\u003c\/p\u003e\n\u003cp data-start=\"858\" data-end=\"921\"\u003eA staple surf shirt for those who live where the water matters.\u003c\/p\u003e\n\u003ch2 data-start=\"928\" data-end=\"947\"\u003e\u003cstrong data-start=\"931\" data-end=\"947\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"948\" data-end=\"1141\"\u003e\n\u003cli data-start=\"948\" data-end=\"982\"\u003e\n\u003cp data-start=\"950\" data-end=\"982\"\u003eSoft, lightweight cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"983\" data-end=\"1017\"\u003e\n\u003cp data-start=\"985\" data-end=\"1017\"\u003eClassic men’s surf T-shirt fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1018\" data-end=\"1060\"\u003e\n\u003cp data-start=\"1020\" data-end=\"1060\"\u003eOG Blueline circle logo front and back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1061\" data-end=\"1108\"\u003e\n\u003cp data-start=\"1063\" data-end=\"1108\"\u003eBreathable and comfortable in warm climates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1109\" data-end=\"1141\"\u003e\n\u003cp data-start=\"1111\" data-end=\"1141\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Blueline Surf \u0026 Paddle Co","offers":[{"title":"S","offer_id":41901176127566,"sku":"210000120200","price":19.95,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":41901196247118,"sku":"210000120199","price":34.95,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":41901196181582,"sku":"210000120198","price":19.95,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":41901196279886,"sku":"210000120197","price":19.95,"currency_code":"USD","in_stock":false},{"title":"2XL","offer_id":41901196214350,"sku":"210000120196","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1524\/1294\/files\/og-blueline-logo-tshirt-ice-blue-navy.jpg?v=1765925620"},{"product_id":"og-blueline-logo-tshirt-washed-natural","title":"OG Blueline Logo T-Shirt – Washed Natural\/Brown + Black","description":"\u003cp data-start=\"517\" data-end=\"906\"\u003e\u003cstrong data-start=\"517\" data-end=\"906\"\u003eThe OG Blueline Logo T-Shirt is a staple for anyone who loves the Jupiter, Florida lifestyle. Made from soft, breathable cotton with our classic Blueline emblem on the back, this surf-inspired tee delivers everyday comfort with a clean coastal look. Whether you’re on the dock, grabbing coffee, or post surf session, this men’s surf shirt fits right into the South Florida vibe.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"908\" data-end=\"1078\"\u003e\n\u003cli data-start=\"908\" data-end=\"936\"\u003e\n\u003cp data-start=\"910\" data-end=\"936\"\u003ePremium soft-wash cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"937\" data-end=\"992\"\u003e\n\u003cp data-start=\"939\" data-end=\"992\"\u003eBlueline Surf \u0026amp; Paddle Co. logo on back + front hit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"993\" data-end=\"1021\"\u003e\n\u003cp data-start=\"995\" data-end=\"1021\"\u003eLightweight everyday fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1022\" data-end=\"1078\"\u003e\n\u003cp data-start=\"1024\" data-end=\"1078\"\u003ePerfect for beach days, boat days, and casual living\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1080\" data-end=\"1157\"\u003e\u003cstrong data-start=\"1080\" data-end=\"1157\"\u003eYour go-to Jupiter surf shop t-shirt for comfort, style, and local pride.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Blueline Surf \u0026 Paddle Co","offers":[{"title":"S","offer_id":41901176782926,"sku":"210000120205","price":34.95,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":41901196378190,"sku":"210000120204","price":34.95,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":42111397331022,"sku":"210000120203","price":34.95,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":41901196345422,"sku":"210000120202","price":34.95,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":41901196312654,"sku":"210000120201","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1524\/1294\/files\/OG_Blueline_Logo_T-Shirt_Jupiter_Florida.jpg?v=1765475860"},{"product_id":"og-steel-royal-white-aqua-mc-sc","title":"OG Steel \/ Royal White Aqua MC SC","description":"\u003cp\u003eOG Steel \/ Royal White Aqua MC SC\u003c\/p\u003e","brand":"Blueline Surf \u0026 Paddle Co","offers":[{"title":"Default Title","offer_id":41967262498894,"sku":"210000133118","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1524\/1294\/files\/Blueline_Brand_Product_243.jpg?v=1753276574"},{"product_id":"og-steel-white-charcoal-petal-mc-sc","title":"OG Steel \/ White Charcoal Petal MC SC","description":"\u003cp\u003eOG Steel \/ White Charcoal Petal MC SC\u003c\/p\u003e","brand":"Blueline Surf \u0026 Paddle Co","offers":[{"title":"Default Title","offer_id":42020927176782,"sku":"210000133119","price":39.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1524\/1294\/files\/Blueline_product-023.jpg?v=1753276508"},{"product_id":"og-blueline-logo-tshirt-asphalt-blend-orange-blue","title":"OG Blueline Logo T-Shirt – Asphalt Blend \/ Orange + Blue Fade","description":"\u003cp data-start=\"316\" data-end=\"542\"\u003eThe \u003cstrong data-start=\"320\" data-end=\"348\"\u003eOG Blueline Logo T-Shirt\u003c\/strong\u003e in \u003cstrong data-start=\"352\" data-end=\"369\"\u003eAsphalt Blend\u003c\/strong\u003e is built for everyday wear in and around the water. Made from a soft, breathable cotton blend, this tee delivers all-day comfort without feeling heavy or stiff in the heat.\u003c\/p\u003e\n\u003cp data-start=\"544\" data-end=\"811\"\u003eFinished with a subtle \u003cstrong data-start=\"567\" data-end=\"608\"\u003eorange and blue fade OG Blueline logo\u003c\/strong\u003e, this shirt balances low-key style with coastal personality. Easy to wear on the boat, at the dock, or heading into town, it’s a go-to surf shirt that fits the Jupiter lifestyle without trying too hard.\u003c\/p\u003e\n\u003cp data-start=\"813\" data-end=\"879\"\u003eDesigned for those who live on the water and wear their gear hard.\u003c\/p\u003e\n\u003ch2 data-start=\"886\" data-end=\"905\"\u003e\u003cstrong data-start=\"889\" data-end=\"905\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"906\" data-end=\"1125\"\u003e\n\u003cli data-start=\"906\" data-end=\"939\"\u003e\n\u003cp data-start=\"908\" data-end=\"939\"\u003eSoft, breathable cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"940\" data-end=\"981\"\u003e\n\u003cp data-start=\"942\" data-end=\"981\"\u003eClassic short sleeve surf T-shirt fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"982\" data-end=\"1042\"\u003e\n\u003cp data-start=\"984\" data-end=\"1042\"\u003eOG Blueline Surf \u0026amp; Paddle logo with orange and blue fade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1043\" data-end=\"1092\"\u003e\n\u003cp data-start=\"1045\" data-end=\"1092\"\u003eLightweight and comfortable for warm climates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1093\" data-end=\"1125\"\u003e\n\u003cp data-start=\"1095\" data-end=\"1125\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Blueline Surf \u0026 Paddle Co","offers":[{"title":"S","offer_id":42022437191758,"sku":"210000120215","price":34.95,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":42022445580366,"sku":"210000120214","price":34.95,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":42022445678670,"sku":"210000120213","price":34.95,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":42022445613134,"sku":"210000120212","price":34.95,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":42022445547598,"sku":"210000120211","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1524\/1294\/files\/og-blueline-logo-tshirt-asphalt-blend-orange-blue.jpg?v=1765924908"},{"product_id":"og-blueline-logo-tshirt-canyon-green-white","title":"OG Blueline Logo T-Shirt – Canyon Green \/ White","description":"\u003cp data-start=\"403\" data-end=\"620\"\u003eThe \u003cstrong data-start=\"407\" data-end=\"435\"\u003eOG Blueline Logo T-Shirt\u003c\/strong\u003e in \u003cstrong data-start=\"439\" data-end=\"472\"\u003eCanyon Green with white print\u003c\/strong\u003e is a core staple of the Blueline lineup. Made from a soft, breathable cotton blend, this tee is built for everyday wear in warm coastal conditions.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"913\"\u003eFeaturing the iconic \u003cstrong data-start=\"643\" data-end=\"684\"\u003eOG Blueline Surf \u0026amp; Paddle circle logo\u003c\/strong\u003e on the chest and back, it represents the Jupiter surf and paddle lifestyle without being loud or overdesigned. Easy to wear on the boat, at the beach, or around town, this is the kind of surf shirt you reach for again and again.\u003c\/p\u003e\n\u003cp data-start=\"915\" data-end=\"968\"\u003eDesigned in Jupiter, Florida for life near the water.\u003c\/p\u003e\n\u003ch2 data-start=\"975\" data-end=\"994\"\u003e\u003cstrong data-start=\"978\" data-end=\"994\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"995\" data-end=\"1189\"\u003e\n\u003cli data-start=\"995\" data-end=\"1029\"\u003e\n\u003cp data-start=\"997\" data-end=\"1029\"\u003eSoft, lightweight cotton blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1030\" data-end=\"1064\"\u003e\n\u003cp data-start=\"1032\" data-end=\"1064\"\u003eClassic men’s surf T-shirt fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1107\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1107\"\u003eOG Blueline circle logo front and back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1108\" data-end=\"1156\"\u003e\n\u003cp data-start=\"1110\" data-end=\"1156\"\u003eBreathable and comfortable for warm climates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1157\" data-end=\"1189\"\u003e\n\u003cp data-start=\"1159\" data-end=\"1189\"\u003eDesigned in Jupiter, Florida\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Blueline Surf \u0026 Paddle Co","offers":[{"title":"S","offer_id":42224161357902,"sku":"210000135170","price":34.95,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":42224161390670,"sku":"210000135171","price":34.95,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":42224161423438,"sku":"210000135172","price":24.46,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":42224161456206,"sku":"210000135169","price":24.46,"currency_code":"USD","in_stock":false},{"title":"2XL","offer_id":42224161488974,"sku":"210000135168","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1524\/1294\/files\/og-blueline-logo-tshirt-canyon-green-white-front-jupiter-fl.jpg?v=1766003509"},{"product_id":"og-camo-black-c12-curved","title":"OG Camo\\Black C12 Curved","description":null,"brand":"Blueline Surf \u0026 Paddle Co.","offers":[{"title":"Default Title","offer_id":43041244938318,"sku":"210000053018","price":39.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1524\/1294\/files\/d4q2jemrljsuq2weabl7.jpg?v=1760554193"},{"product_id":"og-quarry-quarry-c12-curved","title":"OG Quarry \/ Quarry C12 Curved","description":null,"brand":"Blueline Surf \u0026 Paddle Co.","offers":[{"title":"Default Title","offer_id":43041246085198,"sku":"210000143179","price":39.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1524\/1294\/files\/DSC_0359.jpg?v=1760554403"},{"product_id":"og-charcoal-teal-c12-curved","title":"OG Blueline Curved Hat – Charcoal \/ Teal","description":"\u003cp\u003eThe OG Blueline Curved Hat – Charcoal \/ Teal brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Curved Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: Curved\u003c\/li\u003e\n\u003cli\u003eColor: Charcoal \/ Teal\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Blueline Surf \u0026 Paddle Co.","offers":[{"title":"Default Title","offer_id":43041246150734,"sku":"210000056670","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1524\/1294\/files\/cf6dyx1va8f6z1gz8hqx.jpg?v=1760554254"},{"product_id":"og-smoke-blue-white-c12-curved","title":"OG Smoke Blue\\White C12 Curved","description":null,"brand":"Blueline Surf \u0026 Paddle Co.","offers":[{"title":"Default Title","offer_id":43041290485838,"sku":"210000053021","price":39.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1524\/1294\/files\/jrghht8dc1vyfrveloys.jpg?v=1760554711"},{"product_id":"og-uv-lite-hat-navy-navy-navy-patch-hc-sc","title":"OG Blueline Performance Hat – Navy \/ Navy","description":"\u003cp\u003eThe OG Blueline Performance Hat – Navy \/ Navy brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: Navy \/ Navy\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Blueline Surf \u0026 Paddle Co.","offers":[{"title":"Default Title","offer_id":43041293893710,"sku":"210000142180","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1524\/1294\/files\/ckbshvhbkk6en5ggnxzh.jpg?v=1760554869"},{"product_id":"og-blueline-uv-lite-hat-white-black","title":"OG Blueline Performance Hat – White \/ Black","description":"\u003cp\u003eThe OG Blueline Performance Hat – White \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. Built for beach days, boat rides, paddleboard runs, and casual wear around town, this hat keeps the look clean, coastal, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer-facing style: Performance Hats\u003c\/li\u003e\n\u003cli\u003eConstruction: UV Lite\u003c\/li\u003e\n\u003cli\u003eColor: White \/ Black\u003c\/li\u003e\n\u003cli\u003eDesigned for the Florida lifestyle: boating, beach, surf shop days, and everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Blueline Surf \u0026 Paddle Co.","offers":[{"title":"Default Title","offer_id":43041296089166,"sku":"210000136251","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1524\/1294\/files\/Blueline_White_and_Black_Hat.jpg?v=1764961302"},{"product_id":"og-blueline-uv-lite-hat-olive-black","title":"OG Blueline Performance Hat – Olive \/ Black","description":"\u003cp\u003eThe OG Blueline Performance Hat – Olive \/ Black brings Blueline Surf \u0026amp; Paddle style to everyday life in Jupiter, Florida. 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