Three women walking across A1A in Jupiter, Florida carrying colorful longboards under a bright blue sky — a Blueline Surf & Paddle Co. beach lifestyle photo by Brian Hall. Three women walking across A1A in Jupiter, Florida carrying colorful longboards under a bright blue sky — Blueline Surf & Paddle Co. mobile beach lifestyle image by Brian Hall.

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Group of paddlers on stand-up paddleboards exploring the calm waterway around Sawfish Island near Jupiter, Florida. Paddleboard and kayak rentals, tours, and lessons available at Blueline Surf & Paddle serving Jupiter and Palm Beach County.

Stand Up Paddleboards and Kayaks available for rent throughout Jupiter and the Palm Beaches

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New Blueline Clothing in Stock

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Our Latest Gear!

Blueline Apparel – T-Shirts, Hats, Hoodies & Accessories!

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Jupiter Lite Deadwood Tree Camo Hoodie Jupiter Lite Deadwood Tree Camo Hoodie
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Jupiter Lite Deadwood Tree Camo Hoodie $59.95
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Vintage Circle Hoodie Olive / Orange Vintage Circle Hoodie Olive / Orange
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Vintage Circle Hoodie Olive / Orange $54.95
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Diamond Hoodie Clay Diamond Hoodie Clay
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Diamond Hoodie Clay $54.95
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Vineyard X BL Storefront Lighthouse T-Shirt Blue Blazer Vintage Logo Vineyard X BL Storefront Lighthouse T-Shirt Blue Blazer Vintage Logo
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Vineyard X BL Storefront Lighthouse T-Shirt Blue Blazer Vintage Logo $55.00
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Florida Box Hat White / White / Grey Patch HC SC
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Florida Box Hat White / White / Grey Patch HC SC $34.95
Rosko T-Shirt Ice Blue Rosko T-Shirt Ice Blue
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Rosko T-Shirt Ice Blue $29.95
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OC Jupiter Sweatshirt OC Jupiter Sweatshirt
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OC Jupiter Sweatshirt $55.00
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Yeti X Blueline 26 oz. Bottle Chug Yeti X Blueline 26 oz. Bottle Chug
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Yeti X Blueline 26 oz. Bottle Chug $54.00
Available in 3 colors
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Blueline premium beach clothing inspired by life on the water in Jupiter and the Palm Beaches.

Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf & Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.
Blueline Men’s Apparel
Dog wearing the Original Blueline Surf & Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.
Blueline Hats
blueline-womens-apparel-jupiter-lifestyle-jeep
Blueline Women’s Apparel
Blueline Surf and Paddle's Holiday Bundles
HOLIDAY GIFT BUNDLES
JUP LIFE – Inspired by Jupiter, Florida
JUP LIFE – Inspired by Jupiter, Florida
Two paddlers gliding over clear turquoise water near Jupiter, Florida — a Blueline Surf & Paddle Co. paddleboard and kayak rental experience.

Jupiter & Palm Beach County

Paddle Board & Kayak Rentals

Stand Up Paddleboard & Kayak Rentals, Group Classes, Tours and Events

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Woman wearing Blueline Surf & Paddle UV shirt and blue hat holding a Blueline Jupiter Lighthouse koozie on the Intracoastal Waterway in Jupiter, Florida, showcasing South Florida surf and paddle lifestyle apparel.

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Blueline Goods & Beach Gear

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Person wearing a Blueline Surf & Paddle shirt driving a small boat on the Loxahatchee River in Jupiter, Florida, representing the South Florida lifestyle and life on the water that defines the Blueline brand.

South Florida Coastal Living

Experience the Jupiter Lifestyle

Events, Gear, Surf, Paddle and Community

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Group of paddleboarders racing across clear turquoise water off Jupiter, Florida, during a Blueline Surf & Paddle community paddle event — showcasing the South Florida lifestyle and paddle culture of the Palm Beaches.

Tuesday Night Race League

Starting in March 2026!

Tuesdays at 6 pm. Paddleboard, Kayak, Surfski, Outrigger Canoe, Rowboat, all paddlecrafts welcome. Join us for fun, fitness & community on Jupiter’s Intracoastal.
Rentals available!

TNRL Information

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Gear Up For Your Paddle

A collection of goods to keep you cool on the water.

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Jupiter, Florida

The Blueline Story

Born in Jupiter, Florida, Blueline Surf & Paddle Co. blends coastal culture with surf, paddle, and beach lifestyle. Since 2010, we’ve connected locals and visitors through apparel, rentals, and community. Inspiring people to live the true Jupiter lifestyle.

Read Our Story
Group of friends wearing Blueline Surf & Paddle apparel sharing a toast under a tiki hut in Jupiter, Florida. Celebrating the South Florida lifestyle that inspires the Blueline brand.

"Exploring Jupiter by paddleboard was the highlight of our trip thanks to the great folks of Blueline!"

Jane S.
JUP LIFE hat and sticker collection from Blueline Surf & Paddle Co. in Jupiter, Florida. Designed for locals who live the coastal lifestyle of the Palm Beaches and South Florida.

Live the JUP LIFE

The JUP LIFE Collection by Blueline Surf & Paddle Co. our favorite hats, stickers, and apparel.

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Blueline Radio

Crank a playlist up loud

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Boat Drinks

A cocktail recipe for every occasion

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